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href="https://www.pwc.com/gx/en/issues/technology/genai-adoption-game-changer.html?utm_campaign=sbpwc&utm_medium=site&utm_source=hpedit" target="_blank"><img src="/media/image/44940853_thumb5_690x400.jpg" width="690" height="400" border="0" alt="A woman in a lab coat checks a digital engineering drawing" title="A woman in a lab coat checks a digital engineering drawing"></a></div> <div class="text"> <h2 class="title"><a href="https://www.pwc.com/gx/en/issues/technology/genai-adoption-game-changer.html?utm_campaign=sbpwc&utm_medium=site&utm_source=hpedit" target="_blank">Productivity or pioneering? Your industry’s GenAI adoption play <i class="fas fa-external-link-alt"></i></a></h2> <div class="dek">GenAI’s disruptive potential and adoption enablers will shape the pace at which companies in each industry pursue efficiency and reinvention opportunities.</div> <div class="byline">by Bret Greenstein, Jennifer Kosar, Colin Light, and Mary Shelton Rose</div> <div class="date">June 27, 2024</div> </div> </article> </div></div> <div class="column-2"> <div class="column-top"> <div class="featured-article-list"> <article data-article-id="44490413"> <div class="thumb"><a href="https://www.strategy-business.com/blog/Its-an-ad-ad-ad-ad-world"><img src="/media/image/44490413_thumb5_690x400.jpg" width="690" height="400" border="0" alt="An illustration of a megaphone emitting a stream of digital icons" title="An illustration of a megaphone emitting a stream of digital icons"></a></div> <h2 class="title"><a href="https://www.strategy-business.com/blog/Its-an-ad-ad-ad-ad-world">It’s an ad, ad, ad, ad world</a></h2> <div class="dek"><p>Some striking data in the latest edition of PwC’s <em>Global Entertainment & Media Outlook</em> explodes the notion that the advertising business is in decline.</p> </div> <div class="byline">by Daniel Gross</div> <div class="date">June 20, 2022</div> </article> <article data-article-id="44388018"> <div class="thumb"><a href="https://www.strategy-business.com/article/The-real-value-of-video-content"><img src="/media/image/44388018b_thumb5_690x400.jpg" width="690" height="400" border="0" alt="A black-and-white illustration of a woman sitting on her couch and looking at a TV screen with various characters bursting out of it." title="A black-and-white illustration of a woman sitting on her couch and looking at a TV screen with various characters bursting out of it."></a></div> <h2 class="title"><a href="https://www.strategy-business.com/article/The-real-value-of-video-content">The real value of video content</a></h2> <div class="dek">As spending on streaming content skyrockets in the media and entertainment industry, a new formula is needed to drive a sustainable return on investment.</div> <div class="byline">by Kim David Greenwood, Kate Kennard, and Chris Mowry</div> <div class="date">February 21, 2022</div> </article> </div></div> <div class="column-bottom"> <div class="featured-article-list"> <article data-article-id="44300832"> <div class="thumb"></div> <h2 class="title"><a href="https://www.strategy-business.com/article/That-same-old-song-is-becoming-a-new-value-differentiator">That same old song is becoming a new value differentiator</a></h2> <div class="dek"><p>With the growth of digital streaming, torrid demand for the pop catalogs of yesterday is providing a new means of value creation for the entertainment and media industry.</p> </div> <div class="byline">by David Lieberman</div> <div class="date">November 11, 2021</div> </article> <article data-article-id="44206096"> <div class="thumb"></div> <h2 class="title"><a href="https://www.strategy-business.com/article/The-remarkable-narrative-life-of-The-Walking-Dead">The remarkable narrative life of <em>The Walking Dead</em></a></h2> <div class="dek"><p>In turning a product into a platform, AMC Networks also turned a show into a cultural phenomenon that invited fans to interact and co-create.</p> </div> <div class="byline">by Frank Rose</div> <div class="date">July 26, 2021</div> </article> </div></div> </div> </div> </div> </section>  <section id="Archives-Bottom" style="background-color:#ededed;"> <div class="max-page-width padding-top-100 padding-bottom-100"> <div class="column-1"><div class="filtered-list bottom-filtered-list"> <div class="filter-tools"> <div class="prefix"><span>Entertainment & media</span> archives</div> <div class="select-wrap"><select class="sb-filter-pulldown sb-filter-pulldown__year" name="filter_year"> </select></div> <div class="button-wrap"><a class="filter-button filter-button-clear-filters" href="#clear-filters">Clear 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But the strongest companies take four key actions that deliver the best of both.</p> </div> </li> <li><span class="number">3.</span><a href="https://www.strategy-business.com/article/The-hidden-costs-of-the-middleman-economy">The hidden costs of the middleman economy</a><div class="intro"><p>A new book explores the rise of middleman platforms and their impact on how we buy and sell.</p> </div> </li> <li><span class="number">4.</span><a href="https://www.strategy-business.com/article/The-rise-of-the-eco-friendly-consumer">The rise of the eco-friendly consumer</a><div class="intro">During the pandemic, people have become more sensitive to the environmental impact of their shopping decisions—and companies are responding.</div> </li> <li><span class="number">5.</span><a href="https://www.strategy-business.com/article/Fjallraven-forges-a-trail-in-outdoor-sustainability">Fjällräven forges a trail in outdoor sustainability</a><div class="intro"><p>CEO Martin Axelhed shares how integrating sustainability into everyday work drives growth for both suppliers and employees.</p> </div> </li> </ol></div> </section> <div class="awc-venture-item awc-venture-placeholder" id="b0b8fbfedfe032fd3e8cd181e6f8bbc8" data-ventid="41868108:44985799:0:o" data-hk="aa9748e56a59ba7a684f79e0f37f248974308e2b990e75f0e9d70b31523977c0" data-config="{"show_based_on_position":null,"wrap_with_class_hidden":null,"wrap_with_class_appear":null,"wrap_with_class_animation":null,"wrap_with_class_close":null}"></div><section class="padding-top-60 padding-bottom-60" id="Site-Footer"> <div class="inner max-page-width"> <div class="top"> <div class="left"> <div class="logo"><a href="/"><img alt="strategy+business - 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