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id="toc-Early_years:_the_"Gebrüder_Dassler_Schuhfabrik"" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Early_years:_the_"Gebrüder_Dassler_Schuhfabrik""> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>Early years: the "Gebrüder Dassler Schuhfabrik"</span> </div> </a> <ul id="toc-Early_years:_the_"Gebrüder_Dassler_Schuhfabrik"-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Split_and_rivalry_with_Puma" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Split_and_rivalry_with_Puma"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>Split and rivalry with Puma</span> </div> </a> <ul id="toc-Split_and_rivalry_with_Puma-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Corporate_image" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Corporate_image"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>Corporate image</span> </div> </a> <ul id="toc-Corporate_image-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Tapie_affair" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Tapie_affair"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>Tapie affair</span> </div> </a> <ul id="toc-Tapie_affair-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Post-Tapie_era" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Post-Tapie_era"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.5</span> <span>Post-Tapie era</span> </div> </a> <ul id="toc-Post-Tapie_era-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Recent_years" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Recent_years"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.6</span> <span>Recent years</span> </div> </a> <ul id="toc-Recent_years-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Corporate_affairs" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Corporate_affairs"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Corporate affairs</span> </div> </a> <button aria-controls="toc-Corporate_affairs-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Corporate affairs subsection</span> </button> <ul id="toc-Corporate_affairs-sublist" class="vector-toc-list"> <li id="toc-Business_trends" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Business_trends"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Business trends</span> </div> </a> <ul id="toc-Business_trends-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Current_executive_board" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Current_executive_board"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Current executive board</span> </div> </a> <ul id="toc-Current_executive_board-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Former_management" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Former_management"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>Former management</span> </div> </a> <ul id="toc-Former_management-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Products" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Products"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Products</span> </div> </a> <button aria-controls="toc-Products-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Products subsection</span> </button> <ul id="toc-Products-sublist" class="vector-toc-list"> <li id="toc-Apparel" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Apparel"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>Apparel</span> </div> </a> <ul id="toc-Apparel-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Sportswear" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Sportswear"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2</span> <span>Sportswear</span> </div> </a> <ul id="toc-Sportswear-sublist" class="vector-toc-list"> <li id="toc-Association_football" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Association_football"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.1</span> <span>Association football</span> </div> </a> <ul id="toc-Association_football-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Baseball" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Baseball"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.2</span> <span>Baseball</span> </div> </a> <ul id="toc-Baseball-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Basketball" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Basketball"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.3</span> <span>Basketball</span> </div> </a> <ul id="toc-Basketball-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Cricket" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Cricket"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.4</span> <span>Cricket</span> </div> </a> <ul id="toc-Cricket-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Golf" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Golf"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.5</span> <span>Golf</span> </div> </a> <ul id="toc-Golf-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Gymnastics" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Gymnastics"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.6</span> <span>Gymnastics</span> </div> </a> <ul id="toc-Gymnastics-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Ice_hockey" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Ice_hockey"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.7</span> <span>Ice hockey</span> </div> </a> <ul id="toc-Ice_hockey-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Lacrosse" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Lacrosse"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.8</span> <span>Lacrosse</span> </div> </a> <ul id="toc-Lacrosse-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Running" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Running"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.9</span> <span>Running</span> </div> </a> <ul id="toc-Running-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Skateboarding" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Skateboarding"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.10</span> <span>Skateboarding</span> </div> </a> <ul id="toc-Skateboarding-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Tennis" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Tennis"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.11</span> <span>Tennis</span> </div> </a> <ul id="toc-Tennis-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Kabaddi" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Kabaddi"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2.12</span> <span>Kabaddi</span> </div> </a> <ul id="toc-Kabaddi-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Accessories" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Accessories"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.3</span> <span>Accessories</span> </div> </a> <ul id="toc-Accessories-sublist" class="vector-toc-list"> <li id="toc-Adilette" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Adilette"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.3.1</span> <span>Adilette</span> </div> </a> <ul id="toc-Adilette-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Adissage" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Adissage"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.3.2</span> <span>Adissage</span> </div> </a> <ul id="toc-Adissage-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Santiossage" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Santiossage"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.3.3</span> <span>Santiossage</span> </div> </a> <ul id="toc-Santiossage-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> </ul> </li> <li id="toc-Marketing" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Marketing"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Marketing</span> </div> </a> <button aria-controls="toc-Marketing-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Marketing subsection</span> </button> <ul id="toc-Marketing-sublist" class="vector-toc-list"> <li id="toc-Collaborations" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Collaborations"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.1</span> <span>Collaborations</span> </div> </a> <ul id="toc-Collaborations-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Game_advertisement" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Game_advertisement"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.2</span> <span>Game advertisement</span> </div> </a> <ul id="toc-Game_advertisement-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Marketing_in_India" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Marketing_in_India"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.3</span> <span>Marketing in India</span> </div> </a> <ul id="toc-Marketing_in_India-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Sponsorship" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Sponsorship"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Sponsorship</span> </div> </a> <ul id="toc-Sponsorship-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-IP_protection" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#IP_protection"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>IP protection</span> </div> </a> <ul id="toc-IP_protection-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Criticism" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Criticism"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>Criticism</span> </div> </a> <button aria-controls="toc-Criticism-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Criticism subsection</span> </button> <ul id="toc-Criticism-sublist" class="vector-toc-list"> <li id="toc-2011_All_Blacks_replica_rugby_jersey_pricing" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2011_All_Blacks_replica_rugby_jersey_pricing"> <div class="vector-toc-text"> <span class="vector-toc-numb">7.1</span> <span>2011 All Blacks replica rugby jersey pricing</span> </div> </a> <ul id="toc-2011_All_Blacks_replica_rugby_jersey_pricing-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2012_"shackle"_sneakers" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2012_"shackle"_sneakers"> <div class="vector-toc-text"> <span class="vector-toc-numb">7.2</span> <span>2012 "shackle" sneakers</span> </div> </a> <ul id="toc-2012_"shackle"_sneakers-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Sweatshops_and_labour_standards" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Sweatshops_and_labour_standards"> <div class="vector-toc-text"> <span class="vector-toc-numb">7.3</span> <span>Sweatshops and labour standards</span> </div> </a> <ul id="toc-Sweatshops_and_labour_standards-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Soviet_themed_items,_and_advertising" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Soviet_themed_items,_and_advertising"> <div class="vector-toc-text"> <span class="vector-toc-numb">7.4</span> <span>Soviet themed items, and advertising</span> </div> </a> <ul id="toc-Soviet_themed_items,_and_advertising-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-NCAA_corruption_scandal" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#NCAA_corruption_scandal"> <div class="vector-toc-text"> <span class="vector-toc-numb">7.5</span> <span>NCAA corruption scandal</span> </div> </a> <ul id="toc-NCAA_corruption_scandal-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Racial_diversity_controversy" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Racial_diversity_controversy"> <div class="vector-toc-text"> <span class="vector-toc-numb">7.6</span> <span>Racial diversity controversy</span> </div> </a> <ul id="toc-Racial_diversity_controversy-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-SL_72_sneaker_advertising_campaign" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#SL_72_sneaker_advertising_campaign"> <div class="vector-toc-text"> <span class="vector-toc-numb">7.7</span> <span>SL 72 sneaker advertising campaign</span> </div> </a> <ul id="toc-SL_72_sneaker_advertising_campaign-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Notes" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Notes"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>Notes</span> </div> </a> <ul id="toc-Notes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">10</span> <span>References</span> </div> </a> <button aria-controls="toc-References-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle References subsection</span> </button> <ul id="toc-References-sublist" class="vector-toc-list"> <li id="toc-Sources" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Sources"> <div class="vector-toc-text"> <span class="vector-toc-numb">10.1</span> <span>Sources</span> </div> </a> <ul id="toc-Sources-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">11</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Adidas</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 96 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-96" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">96 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-af mw-list-item"><a href="https://af.wikipedia.org/wiki/Adidas" title="Adidas – Afrikaans" lang="af" hreflang="af" data-title="Adidas" data-language-autonym="Afrikaans" data-language-local-name="Afrikaans" class="interlanguage-link-target"><span>Afrikaans</span></a></li><li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A3%D8%AF%D9%8A%D8%AF%D8%A7%D8%B3" title="أديداس – Arabic" lang="ar" hreflang="ar" data-title="أديداس" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-an mw-list-item"><a href="https://an.wikipedia.org/wiki/Adidas" title="Adidas – Aragonese" lang="an" hreflang="an" data-title="Adidas" data-language-autonym="Aragonés" data-language-local-name="Aragonese" class="interlanguage-link-target"><span>Aragonés</span></a></li><li class="interlanguage-link interwiki-hyw mw-list-item"><a href="https://hyw.wikipedia.org/wiki/%D4%B1%D5%BF%D5%AB%D5%BF%D5%A1%D5%BD" title="Ատիտաս – Western Armenian" lang="hyw" hreflang="hyw" data-title="Ատիտաս" data-language-autonym="Արեւմտահայերէն" data-language-local-name="Western Armenian" class="interlanguage-link-target"><span>Արեւմտահայերէն</span></a></li><li class="interlanguage-link interwiki-as mw-list-item"><a href="https://as.wikipedia.org/wiki/%E0%A6%8F%E0%A6%A1%E0%A6%BF%E0%A6%A1%E0%A6%BE%E0%A6%9B" title="এডিডাছ – Assamese" lang="as" hreflang="as" data-title="এডিডাছ" data-language-autonym="অসমীয়া" data-language-local-name="Assamese" class="interlanguage-link-target"><span>অসমীয়া</span></a></li><li class="interlanguage-link interwiki-ast mw-list-item"><a href="https://ast.wikipedia.org/wiki/Adidas" title="Adidas – Asturian" lang="ast" hreflang="ast" data-title="Adidas" data-language-autonym="Asturianu" data-language-local-name="Asturian" class="interlanguage-link-target"><span>Asturianu</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Adidas" title="Adidas – Azerbaijani" lang="az" hreflang="az" data-title="Adidas" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%D8%A2%D8%AF%DB%8C%D8%AF%D8%A7%D8%B3" title="آدیداس – South Azerbaijani" lang="azb" hreflang="azb" data-title="آدیداس" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target"><span>تۆرکجه</span></a></li><li class="interlanguage-link interwiki-ban mw-list-item"><a href="https://ban.wikipedia.org/wiki/Adidas" title="Adidas – Balinese" lang="ban" hreflang="ban" data-title="Adidas" data-language-autonym="Basa Bali" data-language-local-name="Balinese" class="interlanguage-link-target"><span>Basa Bali</span></a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%86%E0%A6%A1%E0%A6%BF%E0%A6%A1%E0%A6%BE%E0%A6%B8" title="আডিডাস – Bangla" lang="bn" hreflang="bn" data-title="আডিডাস" data-language-autonym="বাংলা" data-language-local-name="Bangla" class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-zh-min-nan mw-list-item"><a href="https://zh-min-nan.wikipedia.org/wiki/Adidas" title="Adidas – Minnan" lang="nan" hreflang="nan" data-title="Adidas" data-language-autonym="閩南語 / Bân-lâm-gú" data-language-local-name="Minnan" class="interlanguage-link-target"><span>閩南語 / Bân-lâm-gú</span></a></li><li class="interlanguage-link interwiki-be mw-list-item"><a href="https://be.wikipedia.org/wiki/Adidas" title="Adidas – Belarusian" lang="be" hreflang="be" data-title="Adidas" data-language-autonym="Беларуская" data-language-local-name="Belarusian" class="interlanguage-link-target"><span>Беларуская</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%90%D0%B4%D0%B8%D0%B4%D0%B0%D1%81" title="Адидас – Bulgarian" lang="bg" hreflang="bg" data-title="Адидас" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-bar mw-list-item"><a href="https://bar.wikipedia.org/wiki/Adidas" title="Adidas – Bavarian" lang="bar" hreflang="bar" data-title="Adidas" data-language-autonym="Boarisch" data-language-local-name="Bavarian" class="interlanguage-link-target"><span>Boarisch</span></a></li><li class="interlanguage-link interwiki-bs mw-list-item"><a href="https://bs.wikipedia.org/wiki/Adidas" title="Adidas – Bosnian" lang="bs" hreflang="bs" data-title="Adidas" data-language-autonym="Bosanski" data-language-local-name="Bosnian" class="interlanguage-link-target"><span>Bosanski</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Adidas" title="Adidas – Catalan" lang="ca" hreflang="ca" data-title="Adidas" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Adidas" title="Adidas – Czech" lang="cs" hreflang="cs" data-title="Adidas" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-tum mw-list-item"><a href="https://tum.wikipedia.org/wiki/Adidas" title="Adidas – Tumbuka" lang="tum" hreflang="tum" data-title="Adidas" data-language-autonym="ChiTumbuka" data-language-local-name="Tumbuka" class="interlanguage-link-target"><span>ChiTumbuka</span></a></li><li class="interlanguage-link interwiki-cy mw-list-item"><a href="https://cy.wikipedia.org/wiki/Adidas" title="Adidas – Welsh" lang="cy" hreflang="cy" data-title="Adidas" data-language-autonym="Cymraeg" data-language-local-name="Welsh" class="interlanguage-link-target"><span>Cymraeg</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Adidas" title="Adidas – Danish" lang="da" hreflang="da" data-title="Adidas" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Adidas" title="Adidas – German" lang="de" hreflang="de" data-title="Adidas" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Adidas" title="Adidas – Estonian" lang="et" hreflang="et" data-title="Adidas" data-language-autonym="Eesti" data-language-local-name="Estonian" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/Adidas" title="Adidas – Greek" lang="el" hreflang="el" data-title="Adidas" data-language-autonym="Ελληνικά" data-language-local-name="Greek" class="interlanguage-link-target"><span>Ελληνικά</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Adidas" title="Adidas – Spanish" lang="es" hreflang="es" data-title="Adidas" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Adidas" title="Adidas – Esperanto" lang="eo" hreflang="eo" data-title="Adidas" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Adidas" title="Adidas – Basque" lang="eu" hreflang="eu" data-title="Adidas" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A2%D8%AF%DB%8C%D8%AF%D8%A7%D8%B3" title="آدیداس – Persian" lang="fa" hreflang="fa" data-title="آدیداس" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Adidas" title="Adidas – French" lang="fr" hreflang="fr" data-title="Adidas" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ga mw-list-item"><a href="https://ga.wikipedia.org/wiki/Adidas" title="Adidas – Irish" lang="ga" hreflang="ga" data-title="Adidas" data-language-autonym="Gaeilge" data-language-local-name="Irish" class="interlanguage-link-target"><span>Gaeilge</span></a></li><li class="interlanguage-link interwiki-gl mw-list-item"><a href="https://gl.wikipedia.org/wiki/Adidas" title="Adidas – Galician" lang="gl" hreflang="gl" data-title="Adidas" data-language-autonym="Galego" data-language-local-name="Galician" class="interlanguage-link-target"><span>Galego</span></a></li><li class="interlanguage-link interwiki-gu mw-list-item"><a href="https://gu.wikipedia.org/wiki/%E0%AA%8F%E0%AA%A1%E0%AA%BF%E0%AA%A1%E0%AA%BE%E0%AA%B8" title="એડિડાસ – Gujarati" lang="gu" hreflang="gu" data-title="એડિડાસ" data-language-autonym="ગુજરાતી" data-language-local-name="Gujarati" class="interlanguage-link-target"><span>ગુજરાતી</span></a></li><li class="interlanguage-link interwiki-hak mw-list-item"><a href="https://hak.wikipedia.org/wiki/Adidas" title="Adidas – Hakka Chinese" lang="hak" hreflang="hak" data-title="Adidas" data-language-autonym="客家語 / Hak-kâ-ngî" data-language-local-name="Hakka Chinese" class="interlanguage-link-target"><span>客家語 / Hak-kâ-ngî</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%95%84%EB%94%94%EB%8B%A4%EC%8A%A4" title="아디다스 – Korean" lang="ko" hreflang="ko" data-title="아디다스" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-ha mw-list-item"><a href="https://ha.wikipedia.org/wiki/Adidas" title="Adidas – Hausa" lang="ha" hreflang="ha" data-title="Adidas" data-language-autonym="Hausa" data-language-local-name="Hausa" class="interlanguage-link-target"><span>Hausa</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D4%B1%D5%A4%D5%AB%D5%A4%D5%A1%D5%BD" title="Ադիդաս – Armenian" lang="hy" hreflang="hy" data-title="Ադիդաս" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%8F%E0%A4%A1%E0%A4%BF%E0%A4%A1%E0%A4%BE%E0%A4%B8" title="एडिडास – Hindi" lang="hi" hreflang="hi" data-title="एडिडास" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-hr mw-list-item"><a href="https://hr.wikipedia.org/wiki/Adidas" title="Adidas – Croatian" lang="hr" hreflang="hr" data-title="Adidas" data-language-autonym="Hrvatski" data-language-local-name="Croatian" class="interlanguage-link-target"><span>Hrvatski</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Adidas" title="Adidas – Indonesian" lang="id" hreflang="id" data-title="Adidas" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-is mw-list-item"><a href="https://is.wikipedia.org/wiki/Adidas" title="Adidas – Icelandic" lang="is" hreflang="is" data-title="Adidas" data-language-autonym="Íslenska" data-language-local-name="Icelandic" class="interlanguage-link-target"><span>Íslenska</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Adidas" title="Adidas – Italian" lang="it" hreflang="it" data-title="Adidas" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%90%D7%93%D7%99%D7%93%D7%A1" title="אדידס – Hebrew" lang="he" hreflang="he" data-title="אדידס" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-jv mw-list-item"><a href="https://jv.wikipedia.org/wiki/Adidas" title="Adidas – Javanese" lang="jv" hreflang="jv" data-title="Adidas" data-language-autonym="Jawa" data-language-local-name="Javanese" class="interlanguage-link-target"><span>Jawa</span></a></li><li class="interlanguage-link interwiki-kn mw-list-item"><a href="https://kn.wikipedia.org/wiki/%E0%B2%85%E0%B2%A1%E0%B3%80%E0%B2%A1%E0%B2%B8%E0%B3%8D" title="ಅಡೀಡಸ್ – Kannada" lang="kn" hreflang="kn" data-title="ಅಡೀಡಸ್" data-language-autonym="ಕನ್ನಡ" data-language-local-name="Kannada" class="interlanguage-link-target"><span>ಕನ್ನಡ</span></a></li><li class="interlanguage-link interwiki-ka mw-list-item"><a href="https://ka.wikipedia.org/wiki/Adidas" title="Adidas – Georgian" lang="ka" hreflang="ka" data-title="Adidas" data-language-autonym="ქართული" data-language-local-name="Georgian" class="interlanguage-link-target"><span>ქართული</span></a></li><li class="interlanguage-link interwiki-kk mw-list-item"><a href="https://kk.wikipedia.org/wiki/Adidas" title="Adidas – Kazakh" lang="kk" hreflang="kk" data-title="Adidas" data-language-autonym="Қазақша" data-language-local-name="Kazakh" class="interlanguage-link-target"><span>Қазақша</span></a></li><li class="interlanguage-link interwiki-sw mw-list-item"><a href="https://sw.wikipedia.org/wiki/Adidas" title="Adidas – Swahili" lang="sw" hreflang="sw" data-title="Adidas" data-language-autonym="Kiswahili" data-language-local-name="Swahili" class="interlanguage-link-target"><span>Kiswahili</span></a></li><li class="interlanguage-link interwiki-ky mw-list-item"><a href="https://ky.wikipedia.org/wiki/Adidas" title="Adidas – Kyrgyz" lang="ky" hreflang="ky" data-title="Adidas" data-language-autonym="Кыргызча" data-language-local-name="Kyrgyz" class="interlanguage-link-target"><span>Кыргызча</span></a></li><li class="interlanguage-link interwiki-lv mw-list-item"><a href="https://lv.wikipedia.org/wiki/Adidas" title="Adidas – Latvian" lang="lv" hreflang="lv" data-title="Adidas" data-language-autonym="Latviešu" data-language-local-name="Latvian" class="interlanguage-link-target"><span>Latviešu</span></a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/Adidas" title="Adidas – Lithuanian" lang="lt" hreflang="lt" data-title="Adidas" data-language-autonym="Lietuvių" data-language-local-name="Lithuanian" class="interlanguage-link-target"><span>Lietuvių</span></a></li><li class="interlanguage-link interwiki-ln mw-list-item"><a href="https://ln.wikipedia.org/wiki/Adidas" title="Adidas – Lingala" lang="ln" hreflang="ln" data-title="Adidas" data-language-autonym="Lingála" data-language-local-name="Lingala" class="interlanguage-link-target"><span>Lingála</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Adidas" title="Adidas – Hungarian" lang="hu" hreflang="hu" data-title="Adidas" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-mk mw-list-item"><a href="https://mk.wikipedia.org/wiki/%D0%90%D0%B4%D0%B8%D0%B4%D0%B0%D1%81" title="Адидас – Macedonian" lang="mk" hreflang="mk" data-title="Адидас" data-language-autonym="Македонски" data-language-local-name="Macedonian" class="interlanguage-link-target"><span>Македонски</span></a></li><li class="interlanguage-link interwiki-ml mw-list-item"><a href="https://ml.wikipedia.org/wiki/%E0%B4%85%E0%B4%A1%E0%B4%BF%E0%B4%A1%E0%B4%BE%E0%B4%B8%E0%B5%8D" title="അഡിഡാസ് – Malayalam" lang="ml" hreflang="ml" data-title="അഡിഡാസ്" data-language-autonym="മലയാളം" data-language-local-name="Malayalam" class="interlanguage-link-target"><span>മലയാളം</span></a></li><li class="interlanguage-link interwiki-mr mw-list-item"><a href="https://mr.wikipedia.org/wiki/%E0%A4%85%E0%A4%A1%E0%A4%BF%E0%A4%A1%E0%A4%BE%E0%A4%B8" title="अडिडास – Marathi" lang="mr" hreflang="mr" data-title="अडिडास" data-language-autonym="मराठी" data-language-local-name="Marathi" class="interlanguage-link-target"><span>मराठी</span></a></li><li class="interlanguage-link interwiki-xmf mw-list-item"><a href="https://xmf.wikipedia.org/wiki/Adidas" title="Adidas – Mingrelian" lang="xmf" hreflang="xmf" data-title="Adidas" data-language-autonym="მარგალური" data-language-local-name="Mingrelian" class="interlanguage-link-target"><span>მარგალური</span></a></li><li class="interlanguage-link interwiki-arz mw-list-item"><a href="https://arz.wikipedia.org/wiki/%D8%A7%D8%AF%D9%8A%D8%AF%D8%A7%D8%B3" title="اديداس – Egyptian Arabic" lang="arz" hreflang="arz" data-title="اديداس" data-language-autonym="مصرى" data-language-local-name="Egyptian Arabic" class="interlanguage-link-target"><span>مصرى</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Adidas" title="Adidas – Malay" lang="ms" hreflang="ms" data-title="Adidas" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-mn mw-list-item"><a href="https://mn.wikipedia.org/wiki/%D0%90%D0%B4%D0%B8%D0%B4%D0%B0%D1%81" title="Адидас – Mongolian" lang="mn" hreflang="mn" data-title="Адидас" data-language-autonym="Монгол" data-language-local-name="Mongolian" class="interlanguage-link-target"><span>Монгол</span></a></li><li class="interlanguage-link interwiki-my mw-list-item"><a href="https://my.wikipedia.org/wiki/%E1%80%A1%E1%80%80%E1%80%BA%E1%80%92%E1%80%AE%E1%80%B8%E1%80%92%E1%80%80%E1%80%BA%E1%80%85%E1%80%BA" title="အက်ဒီးဒက်စ် – Burmese" lang="my" hreflang="my" data-title="အက်ဒီးဒက်စ်" data-language-autonym="မြန်မာဘာသာ" data-language-local-name="Burmese" class="interlanguage-link-target"><span>မြန်မာဘာသာ</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Adidas" title="Adidas – Dutch" lang="nl" hreflang="nl" data-title="Adidas" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ne mw-list-item"><a href="https://ne.wikipedia.org/wiki/%E0%A4%8F%E0%A4%A1%E0%A4%BF%E0%A4%A1%E0%A4%BE%E0%A4%B8" title="एडिडास – Nepali" lang="ne" hreflang="ne" data-title="एडिडास" data-language-autonym="नेपाली" data-language-local-name="Nepali" class="interlanguage-link-target"><span>नेपाली</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%A2%E3%83%87%E3%82%A3%E3%83%80%E3%82%B9" title="アディダス – Japanese" lang="ja" hreflang="ja" data-title="アディダス" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Adidas" title="Adidas – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Adidas" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-oc mw-list-item"><a href="https://oc.wikipedia.org/wiki/Adidas" title="Adidas – Occitan" lang="oc" hreflang="oc" data-title="Adidas" data-language-autonym="Occitan" data-language-local-name="Occitan" class="interlanguage-link-target"><span>Occitan</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Adidas" title="Adidas – Uzbek" lang="uz" hreflang="uz" data-title="Adidas" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="Uzbek" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-pa mw-list-item"><a href="https://pa.wikipedia.org/wiki/%E0%A8%90%E0%A8%A1%E0%A9%80%E0%A8%A1%E0%A8%BE%E0%A8%B8" title="ਐਡੀਡਾਸ – Punjabi" lang="pa" hreflang="pa" data-title="ਐਡੀਡਾਸ" data-language-autonym="ਪੰਜਾਬੀ" data-language-local-name="Punjabi" class="interlanguage-link-target"><span>ਪੰਜਾਬੀ</span></a></li><li class="interlanguage-link interwiki-pnb mw-list-item"><a href="https://pnb.wikipedia.org/wiki/%D8%A7%DB%8C%DA%88%DB%8C%DA%88%D8%A7%D8%B3" title="ایڈیڈاس – Western Punjabi" lang="pnb" hreflang="pnb" data-title="ایڈیڈاس" data-language-autonym="پنجابی" data-language-local-name="Western Punjabi" class="interlanguage-link-target"><span>پنجابی</span></a></li><li class="interlanguage-link interwiki-pms mw-list-item"><a href="https://pms.wikipedia.org/wiki/Adidas" title="Adidas – Piedmontese" lang="pms" hreflang="pms" data-title="Adidas" data-language-autonym="Piemontèis" data-language-local-name="Piedmontese" class="interlanguage-link-target"><span>Piemontèis</span></a></li><li class="interlanguage-link interwiki-nds mw-list-item"><a href="https://nds.wikipedia.org/wiki/Adidas" title="Adidas – Low German" lang="nds" hreflang="nds" data-title="Adidas" data-language-autonym="Plattdüütsch" data-language-local-name="Low German" class="interlanguage-link-target"><span>Plattdüütsch</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Adidas" title="Adidas – Polish" lang="pl" hreflang="pl" data-title="Adidas" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Adidas" title="Adidas – Portuguese" lang="pt" hreflang="pt" data-title="Adidas" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-kaa mw-list-item"><a href="https://kaa.wikipedia.org/wiki/Adidas" title="Adidas – Kara-Kalpak" lang="kaa" hreflang="kaa" data-title="Adidas" data-language-autonym="Qaraqalpaqsha" data-language-local-name="Kara-Kalpak" class="interlanguage-link-target"><span>Qaraqalpaqsha</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Adidas" title="Adidas – Romanian" lang="ro" hreflang="ro" data-title="Adidas" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Adidas" title="Adidas – Russian" lang="ru" hreflang="ru" data-title="Adidas" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sco mw-list-item"><a href="https://sco.wikipedia.org/wiki/Adidas" title="Adidas – Scots" lang="sco" hreflang="sco" data-title="Adidas" data-language-autonym="Scots" data-language-local-name="Scots" class="interlanguage-link-target"><span>Scots</span></a></li><li class="interlanguage-link interwiki-sq mw-list-item"><a href="https://sq.wikipedia.org/wiki/Adidas" title="Adidas – Albanian" lang="sq" hreflang="sq" data-title="Adidas" data-language-autonym="Shqip" data-language-local-name="Albanian" class="interlanguage-link-target"><span>Shqip</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Adidas" title="Adidas – Simple English" lang="en-simple" hreflang="en-simple" data-title="Adidas" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Adidas" title="Adidas – Slovak" lang="sk" hreflang="sk" data-title="Adidas" data-language-autonym="Slovenčina" data-language-local-name="Slovak" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-sl mw-list-item"><a href="https://sl.wikipedia.org/wiki/Adidas" title="Adidas – Slovenian" lang="sl" hreflang="sl" data-title="Adidas" data-language-autonym="Slovenščina" data-language-local-name="Slovenian" class="interlanguage-link-target"><span>Slovenščina</span></a></li><li class="interlanguage-link interwiki-ckb mw-list-item"><a href="https://ckb.wikipedia.org/wiki/%D8%A6%DB%95%D8%AF%DB%8C%D8%AF%D8%A7%D8%B3" title="ئەدیداس – Central Kurdish" lang="ckb" hreflang="ckb" data-title="ئەدیداس" data-language-autonym="کوردی" data-language-local-name="Central Kurdish" class="interlanguage-link-target"><span>کوردی</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/Adidas" title="Adidas – Serbian" lang="sr" hreflang="sr" data-title="Adidas" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-sh mw-list-item"><a href="https://sh.wikipedia.org/wiki/Adidas" title="Adidas – Serbo-Croatian" lang="sh" hreflang="sh" data-title="Adidas" data-language-autonym="Srpskohrvatski / српскохрватски" data-language-local-name="Serbo-Croatian" class="interlanguage-link-target"><span>Srpskohrvatski / српскохрватски</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Adidas" title="Adidas – Finnish" lang="fi" hreflang="fi" data-title="Adidas" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Adidas" title="Adidas – Swedish" lang="sv" hreflang="sv" data-title="Adidas" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Adidas" title="Adidas – Tagalog" lang="tl" hreflang="tl" data-title="Adidas" data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-ta mw-list-item"><a href="https://ta.wikipedia.org/wiki/%E0%AE%85%E0%AE%9F%E0%AE%BF%E0%AE%9F%E0%AE%BE%E0%AE%B8%E0%AF%8D" title="அடிடாஸ் – Tamil" lang="ta" hreflang="ta" data-title="அடிடாஸ்" data-language-autonym="தமிழ்" data-language-local-name="Tamil" class="interlanguage-link-target"><span>தமிழ்</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B8%AD%E0%B8%B2%E0%B8%94%E0%B8%B4%E0%B8%94%E0%B8%B2%E0%B8%AA" title="อาดิดาส – Thai" lang="th" hreflang="th" data-title="อาดิดาส" data-language-autonym="ไทย" data-language-local-name="Thai" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Adidas" title="Adidas – Turkish" lang="tr" hreflang="tr" data-title="Adidas" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Adidas" title="Adidas – Ukrainian" lang="uk" hreflang="uk" data-title="Adidas" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D8%A7%DB%8C%DA%88%DB%8C%DA%88%D8%A7%D8%B3" title="ایڈیڈاس – Urdu" lang="ur" hreflang="ur" data-title="ایڈیڈاس" data-language-autonym="اردو" data-language-local-name="Urdu" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Adidas" title="Adidas – Vietnamese" lang="vi" hreflang="vi" data-title="Adidas" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-war mw-list-item"><a href="https://war.wikipedia.org/wiki/Adidas" title="Adidas – Waray" lang="war" hreflang="war" data-title="Adidas" data-language-autonym="Winaray" data-language-local-name="Waray" class="interlanguage-link-target"><span>Winaray</span></a></li><li class="interlanguage-link interwiki-wuu mw-list-item"><a href="https://wuu.wikipedia.org/wiki/%E9%98%BF%E8%BF%AA%E8%BE%BE%E7%89%8C" title="阿迪达牌 – Wu" lang="wuu" hreflang="wuu" data-title="阿迪达牌" data-language-autonym="吴语" data-language-local-name="Wu" class="interlanguage-link-target"><span>吴语</span></a></li><li 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//upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/40px-Semi-protection-shackle.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">German multinational clothing and apparel corporation</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">This article is about the company. For other uses, see <a href="/wiki/Adidas_(disambiguation)" class="mw-disambig" title="Adidas (disambiguation)">Adidas (disambiguation)</a>.</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">"Abibas" redirects here. For the son of Gamaliel the Elder, see <a href="/wiki/Abibon" title="Abibon">Abibon</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Adidas AG</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size skin-invert" typeof="mw:File/Frameless"><a href="/wiki/File:Adidas_2022_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1b/Adidas_2022_logo.svg/150px-Adidas_2022_logo.svg.png" decoding="async" width="150" height="89" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1b/Adidas_2022_logo.svg/225px-Adidas_2022_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/1b/Adidas_2022_logo.svg/300px-Adidas_2022_logo.svg.png 2x" data-file-width="1000" data-file-height="593" /></a></span></td></tr><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Herzogenaurach_-_Adidas_-_2016.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Herzogenaurach_-_Adidas_-_2016.jpg/250px-Herzogenaurach_-_Adidas_-_2016.jpg" decoding="async" width="250" height="167" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Herzogenaurach_-_Adidas_-_2016.jpg/375px-Herzogenaurach_-_Adidas_-_2016.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Herzogenaurach_-_Adidas_-_2016.jpg/500px-Herzogenaurach_-_Adidas_-_2016.jpg 2x" data-file-width="5093" data-file-height="3395" /></a></span><div class="infobox-caption">Factory outlet in Herzogenaurach, Germany</div></td></tr><tr><th scope="row" class="infobox-label">Formerly</th><td class="infobox-data nickname">Gebrüder Dassler Schuhfabrik (1924–1949)</td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Public_company" title="Public company">Public</a> (<a href="/wiki/Aktiengesellschaft" title="Aktiengesellschaft">AG</a>)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Ticker_symbol" title="Ticker symbol">Traded as</a></div></th><td class="infobox-data"><a href="/wiki/Frankfurt_Stock_Exchange" title="Frankfurt Stock Exchange">FWB</a>: <a rel="nofollow" class="external text" href="https://www.boerse-frankfurt.de/equity/DE000A1EWWW0">ADS</a><br /><a href="/wiki/DAX" title="DAX">DAX component</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Textile_industry" title="Textile industry">Textile</a>, <a href="/wiki/Footwear#Footwear_industry" title="Footwear">footwear</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">July 1924<span class="noprint">; 100 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1924-07</span>)</span> in <a href="/wiki/Herzogenaurach" title="Herzogenaurach">Herzogenaurach</a>, Germany (as Gebrüder Dassler Schuhfabrik)<br />18 August 1949<span class="noprint">; 75 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1949-08-18</span>)</span> (as Adidas)<sup id="cite_ref-history_1-0" class="reference"><a href="#cite_note-history-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><a href="/wiki/Adolf_Dassler" title="Adolf Dassler">Adolf Dassler</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Herzogenaurach" title="Herzogenaurach">Herzogenaurach</a>, <a href="/wiki/Bavaria" title="Bavaria">Bavaria</a></div>, <div class="ib-company-country country-name">Germany</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"> <ul><li><a href="/wiki/Thomas_Rabe_(manager)" class="mw-redirect" title="Thomas Rabe (manager)">Thomas Rabe</a> (<a href="/wiki/Chairman" class="mw-redirect" title="Chairman">chairman</a>)<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></li> <li>Bjørn Gulden (<a href="/wiki/CEO" class="mw-redirect" title="CEO">CEO</a>)</li></ul> </div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><a href="/wiki/Clothing" title="Clothing">Apparel</a>, <a href="/wiki/Footwear" title="Footwear">footwear</a>, <a href="/wiki/Sportswear" title="Sportswear">sportswear</a>, <a href="/wiki/Sports_equipment" title="Sports equipment">sports equipment</a>, <a href="/wiki/Toiletries" class="mw-redirect" title="Toiletries">toiletries</a></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> <a href="/wiki/Euro" title="Euro">€</a>21.915 billion (2018)<sup id="cite_ref-FY2018_3-0" class="reference"><a href="#cite_note-FY2018-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Earnings_before_interest_and_taxes" title="Earnings before interest and taxes">Operating income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> €2.368 billion (2018)<sup id="cite_ref-FY2018_3-1" class="reference"><a href="#cite_note-FY2018-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> €1.702 billion (2018)<sup id="cite_ref-FY2018_3-2" class="reference"><a href="#cite_note-FY2018-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Asset" title="Asset">Total assets</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> €15.612 billion (2018)<sup id="cite_ref-FY2018_3-3" class="reference"><a href="#cite_note-FY2018-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Equity_(finance)" title="Equity (finance)">Total equity</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> €6.364 billion (2018)<sup id="cite_ref-FY2018_3-4" class="reference"><a href="#cite_note-FY2018-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">57,016 (2018)<sup id="cite_ref-FY2018_3-5" class="reference"><a href="#cite_note-FY2018-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiaries</a></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Adidas_Runtastic" title="Adidas Runtastic">Adidas Runtastic</a></li><li>Matix</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.adidas.com/">adidas.com</a></span></td></tr></tbody></table> <p><b>Adidas AG</b> (<style data-mw-deduplicate="TemplateStyles:r1177148991">.mw-parser-output .IPA-label-small{font-size:85%}.mw-parser-output .references .IPA-label-small,.mw-parser-output .infobox .IPA-label-small,.mw-parser-output .navbox .IPA-label-small{font-size:100%}</style><span class="IPA-label IPA-label-small">German pronunciation:</span> <span class="IPA nowrap" lang="de-Latn-fonipa"><a href="/wiki/Help:IPA/Standard_German" title="Help:IPA/Standard German">[ˈʔadiˌdas]</a></span> <span class="noprint"><span class="ext-phonos"><span data-nosnippet="" id="ooui-php-1" class="ext-phonos-PhonosButton noexcerpt ext-phonos-PhonosButton-emptylabel oo-ui-widget oo-ui-widget-enabled oo-ui-buttonElement oo-ui-buttonElement-frameless oo-ui-iconElement oo-ui-buttonWidget" data-ooui="{"_":"mw.Phonos.PhonosButton","href":"\/\/upload.wikimedia.org\/wikipedia\/commons\/transcoded\/7\/7a\/De-Adidas.ogg\/De-Adidas.ogg.mp3","rel":["nofollow"],"framed":false,"icon":"volumeUp","data":{"ipa":"","text":"","lang":"en","wikibase":"","file":"De-Adidas.ogg"},"classes":["ext-phonos-PhonosButton","noexcerpt","ext-phonos-PhonosButton-emptylabel"]}"><a role="button" tabindex="0" href="//upload.wikimedia.org/wikipedia/commons/transcoded/7/7a/De-Adidas.ogg/De-Adidas.ogg.mp3" rel="nofollow" aria-label="Play audio" title="Play audio" class="oo-ui-buttonElement-button"><span class="oo-ui-iconElement-icon oo-ui-icon-volumeUp"></span><span class="oo-ui-labelElement-label"></span><span class="oo-ui-indicatorElement-indicator oo-ui-indicatorElement-noIndicator"></span></a></span><sup class="ext-phonos-attribution noexcerpt navigation-not-searchable"><a href="/wiki/File:De-Adidas.ogg" title="File:De-Adidas.ogg">ⓘ</a></sup></span></span>; stylized in <a href="/wiki/All_lowercase" class="mw-redirect" title="All lowercase">all lowercase</a> since 1949)<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> is a German athletic apparel and footwear <a href="/wiki/Corporation" title="Corporation">corporation</a> headquartered in <a href="/wiki/Herzogenaurach" title="Herzogenaurach">Herzogenaurach</a>, <a href="/wiki/Bavaria" title="Bavaria">Bavaria</a>, Germany. It is the largest <a href="/wiki/Sportswear_(activewear)" class="mw-redirect" title="Sportswear (activewear)">sportswear</a> manufacturer in <a href="/wiki/Europe" title="Europe">Europe</a>, and the second largest in the world, after <a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike</a>.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> It is the <a href="/wiki/Holding_company" title="Holding company">holding company</a> for the <b>Adidas Group</b>, which also owns an 8.33% stake of the football club <a href="/wiki/FC_Bayern_Munich" title="FC Bayern Munich">Bayern Munich</a>,<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> and <a href="/wiki/Adidas_Runtastic" title="Adidas Runtastic">Runtastic</a>, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.<sup id="cite_ref-FY2018_3-6" class="reference"><a href="#cite_note-FY2018-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>The company was started by <a href="/wiki/Adolf_Dassler" title="Adolf Dassler">Adolf Dassler</a> in his mother's house. He was joined by his elder brother <a href="/wiki/Rudolf_Dassler" title="Rudolf Dassler">Rudolf</a> in 1924 under the name <i>Gebrüder Dassler Schuhfabrik</i> ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (<a href="/wiki/Track_spikes" title="Track spikes">spikes</a>) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter <a href="/wiki/Jesse_Owens" title="Jesse Owens">Jesse Owens</a> to use his handmade spikes at the <a href="/wiki/1936_Summer_Olympics" title="1936 Summer Olympics">1936 Summer Olympics</a>. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas and Rudolf established <a href="/wiki/Puma_(brand)" title="Puma (brand)">Puma</a>, which became Adidas's business rival.<sup id="cite_ref-history_1-1" class="reference"><a href="#cite_note-history-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>The <a href="/wiki/Three_stripes" title="Three stripes">three stripes</a> are Adidas's identity mark, having been used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company <a href="/wiki/Karhu_Sports" class="mw-redirect" title="Karhu Sports">Karhu Sports</a> for the equivalent of €1,600 and two bottles of whiskey,<sup id="cite_ref-smit_8-0" class="reference"><a href="#cite_note-smit-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-ChadwickArthur2007-438_9-0" class="reference"><a href="#cite_note-ChadwickArthur2007-438-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> became so successful that Dassler described Adidas as "The three stripes company".<sup id="cite_ref-smit_8-1" class="reference"><a href="#cite_note-smit-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-ChadwickArthur2007-438_9-1" class="reference"><a href="#cite_note-ChadwickArthur2007-438-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2></div> <div class="mw-heading mw-heading3"><h3 id="Early_years:_the_"Gebrüder_Dassler_Schuhfabrik""><span id="Early_years:_the_.22Gebr.C3.BCder_Dassler_Schuhfabrik.22"></span>Early years: the "Gebrüder Dassler Schuhfabrik"</h3></div> <style data-mw-deduplicate="TemplateStyles:r1237032888/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti .thumbcaption{background-color:transparent}.mw-parser-output .tmulti .text-align-left{text-align:left}.mw-parser-output .tmulti .text-align-right{text-align:right}.mw-parser-output .tmulti .text-align-center{text-align:center}@media all and (max-width:720px){.mw-parser-output .tmulti .thumbinner{width:100%!important;box-sizing:border-box;max-width:none!important;align-items:center}.mw-parser-output .tmulti .trow{justify-content:center}.mw-parser-output .tmulti .tsingle{float:none!important;max-width:100%!important;box-sizing:border-box;text-align:center}.mw-parser-output .tmulti .tsingle .thumbcaption{text-align:left}.mw-parser-output .tmulti .trow>.thumbcaption{text-align:center}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .tmulti .multiimageinner img{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .tmulti .multiimageinner img{background-color:white}}</style><div class="thumb tmulti tleft"><div class="thumbinner multiimageinner" style="width:392px;max-width:392px"><div class="trow"><div class="tsingle" style="width:150px;max-width:150px"><div class="thumbimage" style="height:157px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Adi_dassler_young.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Adi_dassler_young.jpg/148px-Adi_dassler_young.jpg" decoding="async" width="148" height="157" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Adi_dassler_young.jpg/222px-Adi_dassler_young.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Adi_dassler_young.jpg/296px-Adi_dassler_young.jpg 2x" data-file-width="350" data-file-height="372" /></a></span></div></div><div class="tsingle" style="width:238px;max-width:238px"><div class="thumbimage" style="height:157px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Adidas_shoe_factory_1928.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Adidas_shoe_factory_1928.jpg/236px-Adidas_shoe_factory_1928.jpg" decoding="async" width="236" height="157" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Adidas_shoe_factory_1928.jpg/354px-Adidas_shoe_factory_1928.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Adidas_shoe_factory_1928.jpg/472px-Adidas_shoe_factory_1928.jpg 2x" data-file-width="1200" data-file-height="800" /></a></span></div></div></div><div class="trow" style="display:flex"><div class="thumbcaption">(left): <a href="/wiki/Adolf_Dassler" title="Adolf Dassler">Adolf Dassler</a>, founder of Adidas, <abbr title="circa">c.</abbr> 1915; (right): the 'Dassler Brothers Shoe Factory' near <a href="/wiki/Herzogenaurach" title="Herzogenaurach">Herzogenaurach</a> train station in 1928</div></div></div></div> <p>The company was founded by <a href="/wiki/Adolf_Dassler" title="Adolf Dassler">Adolf "Adi" Dassler</a> who made sports shoes in his mother's <a href="/wiki/Scullery" title="Scullery">scullery</a> or laundry room in <a href="/wiki/Herzogenaurach" title="Herzogenaurach">Herzogenaurach</a>, Germany after his return from <a href="/wiki/World_War_I" title="World War I">World War I</a>. In July 1924, his older brother <a href="/wiki/Rudolf_Dassler" title="Rudolf Dassler">Rudolf</a> joined the business, which became "Dassler Brothers Shoe Factory" (<span title="German-language text"><i lang="de">Gebrüder Dassler Schuhfabrik</i></span>).<sup id="cite_ref-Sneaker_Wars_10-0" class="reference"><a href="#cite_note-Sneaker_Wars-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> The electricity supply in Herzogenaurach was unreliable, so the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.<sup id="cite_ref-DW_11-0" class="reference"><a href="#cite_note-DW-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>Dassler assisted in the development of <a href="/wiki/Track_spikes" title="Track spikes">spiked running shoes</a> (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> In 1936, Dassler persuaded U.S. <a href="/wiki/Sprint_(running)" title="Sprint (running)">sprinter</a> <a href="/wiki/Jesse_Owens" title="Jesse Owens">Jesse Owens</a> to use his hand made spikes at the <a href="/wiki/1936_Summer_Olympics" title="1936 Summer Olympics">1936 Summer Olympics</a>. Following Owens' four gold medals, the name and reputation of Dassler shoes became known to the world's sportsmen and their trainers. Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before <a href="/wiki/World_War_II" title="World War II">World War II</a>.<sup id="cite_ref-rediff_13-0" class="reference"><a href="#cite_note-rediff-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>Both Dassler brothers joined the Nazi Party (<a href="/wiki/Nazi_Party" title="Nazi Party">NSDAP</a>) in May 1933 and became members of the <a href="/wiki/National_Socialist_Motor_Corps" title="National Socialist Motor Corps">National Socialist Motor Corps</a>.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Adolf took the rank of <i>Sportwart</i> in the <a href="/wiki/Hitler_Youth" title="Hitler Youth">Hitler Youth</a> from 1935 until the end of the war.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> During the war, the company was running the last sport shoe factory in Germany and predominantly supplied the <a href="/wiki/Wehrmacht" title="Wehrmacht">Wehrmacht</a> with shoes. In 1943, their shoe production was forced to cease operations and the company's facilities and workforce was used to manufacture <a href="/wiki/Panzerschreck" title="Panzerschreck">anti-tank weapons</a>. From 1942 to 1945, at least nine <a href="/wiki/Forced_labour_under_German_rule_during_World_War_II" title="Forced labour under German rule during World War II">forced labourers</a> were working at both sites of the company.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p><p>The Dassler factory, used for production of <a href="/wiki/Panzerschreck" title="Panzerschreck">anti-tank weapons</a> during World War II, was nearly destroyed in 1945 by US forces. It was spared when Adolf Dassler's wife convinced the American soldiers that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers' shoes.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Split_and_rivalry_with_Puma">Split and rivalry with Puma</h3></div> <p>The <a href="/wiki/Dassler_brothers_feud" title="Dassler brothers feud">brothers split up</a> in 1947 after relations between them had broken down,<sup id="cite_ref-sneakerwars_18-0" class="reference"><a href="#cite_note-sneakerwars-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> with Adolf forming a company registered as Adidas AG, from <i>Adi Dassler</i>, on 18 August 1949, and Rudolf forming a new firm that he called Ruda – from <i>Rudolf Dassler</i>, later rebranded <i><a href="/wiki/Puma_(brand)" title="Puma (brand)">Puma</a></i>. <a href="/wiki/Urban_myth" class="mw-redirect" title="Urban myth">Urban myths</a> have popularised two false <a href="/wiki/Backronym" title="Backronym">backronyms</a> for the name "Adidas": <i>All Day I Dream About Sports</i><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> and <i>All Day I Dream About Sex</i>.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p><p>Adidas and <a href="/wiki/Puma_(brand)" title="Puma (brand)">Puma SE</a> entered into a fierce and bitter business rivalry after the split. The town of <a href="/wiki/Herzogenaurach" title="Herzogenaurach">Herzogenaurach</a> was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> Even the town's two <a href="/wiki/Football_team" title="Football team">football clubs</a> were divided: <a href="/wiki/ASV_Herzogenaurach" title="ASV Herzogenaurach">ASV Herzogenaurach</a> club was supported by Adidas, while <a href="/wiki/FC_Herzogenaurach" class="mw-redirect" title="FC Herzogenaurach">1 FC Herzogenaurach</a> endorsed Rudolf's footwear.<sup id="cite_ref-DW_11-1" class="reference"><a href="#cite_note-DW-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> When handymen were called to Rudolf's home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.<sup id="cite_ref-DW_11-2" class="reference"><a href="#cite_note-DW-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> The two brothers never reconciled and although they are now buried in the same cemetery, they are spaced as far apart as possible.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p><p>In 1948, the first football match after <a href="/wiki/World_War_II" title="World War II">World War II</a>, several members of the <a href="/wiki/West_Germany_national_football_team" class="mw-redirect" title="West Germany national football team">West Germany national football team</a> wore Puma boots, including the scorer of West Germany's first post-war goal, <a href="/wiki/Herbert_Burdenski" title="Herbert Burdenski">Herbert Burdenski</a>. Four years later, at the <a href="/wiki/1952_Summer_Olympics" title="1952 Summer Olympics">1952 Summer Olympics</a>, <a href="/wiki/1500_metres" title="1500 metres">1500 metres</a> runner <a href="/wiki/Josy_Barthel" title="Josy Barthel">Josy Barthel</a> of <a href="/wiki/Luxembourg" title="Luxembourg">Luxembourg</a> won Puma's first Olympic gold in <a href="/wiki/Helsinki" title="Helsinki">Helsinki</a>, Finland.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p><p>At the <a href="/wiki/1960_Summer_Olympics" title="1960 Summer Olympics">1960 Summer Olympics</a>, Puma paid German sprinter <a href="/wiki/Armin_Hary" title="Armin Hary">Armin Hary</a> to wear Pumas in the 100 meter sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.<sup id="cite_ref-rediff_13-1" class="reference"><a href="#cite_note-rediff-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>The "Pelé Pact" was the most notable event in the Dassler brothers feud, when both owners of Adidas and Puma agreed not to sign a sponsorship deal with <a href="/wiki/Pel%C3%A9" title="Pelé">Pelé</a> for the <a href="/wiki/1970_FIFA_World_Cup" title="1970 FIFA World Cup">1970 FIFA World Cup</a>, feeling that a bidding war for the most famous athlete in the world would become too expensive, only for Puma to break the pact and sign him.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Marketing_25-0" class="reference"><a href="#cite_note-Marketing-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> Many business experts credit the brothers' rivalry and competition for transforming sports apparel into a multi-billion pound industry.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Corporate_image">Corporate image</h3></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Further information: <a href="/wiki/Three_stripes" title="Three stripes">Three stripes</a></div> <div class="skin-invert-image"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1237032888/mw-parser-output/.tmulti"><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:242px;max-width:242px"><div class="trow"><div class="tsingle" style="width:99px;max-width:99px"><div class="thumbimage" style="height:94px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Original_Adidas_logo.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Original_Adidas_logo.svg/97px-Original_Adidas_logo.svg.png" decoding="async" width="97" height="94" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Original_Adidas_logo.svg/146px-Original_Adidas_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Original_Adidas_logo.svg/194px-Original_Adidas_logo.svg.png 2x" data-file-width="512" data-file-height="498" /></a></span></div></div><div class="tsingle" style="width:139px;max-width:139px"><div class="thumbimage" style="height:94px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Adidas_Logo.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/20/Adidas_Logo.svg/137px-Adidas_Logo.svg.png" decoding="async" width="137" height="94" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/20/Adidas_Logo.svg/206px-Adidas_Logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/20/Adidas_Logo.svg/274px-Adidas_Logo.svg.png 2x" data-file-width="725" data-file-height="500" /></a></span></div></div></div><div class="trow" style="display:flex"><div class="thumbcaption">(left): the original <i>trefoil</i> Adidas logo until 1997. It is now used on the <a href="/wiki/Adidas_Originals" title="Adidas Originals">Adidas Originals</a> heritage line; (right): the 1990–2023 logo, originally designed for the <i>Equipment</i> line, then adopted as the corporate emblem.</div></div></div></div> </div> <p>In 1952, following the <a href="/wiki/1952_Summer_Olympics" title="1952 Summer Olympics">1952 Summer Olympics</a>, Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand <a href="/wiki/Karhu_Sports" class="mw-redirect" title="Karhu Sports">Karhu Sports</a>, for two bottles of whiskey and the equivalent of €1600.<sup id="cite_ref-ChadwickArthur2007-438_9-2" class="reference"><a href="#cite_note-ChadwickArthur2007-438-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Sabotage_27-0" class="reference"><a href="#cite_note-Sabotage-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>The Trefoil logo was designed in 1971 and launched in 1972,<sup id="cite_ref-tmtk_28-0" class="reference"><a href="#cite_note-tmtk-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> just in time for the <a href="/wiki/1972_Summer_Olympics" title="1972 Summer Olympics">1972 Summer Olympics</a> held in <a href="/wiki/Munich" title="Munich">Munich</a>.<sup id="cite_ref-history_1-2" class="reference"><a href="#cite_note-history-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> This logo lasted until 1997, when the company introduced the "three bars" logo (that had been designed by then Creative Director Peter Moore), initially used on the <i>Equipment</i> range of products.<sup id="cite_ref-tmtk_28-1" class="reference"><a href="#cite_note-tmtk-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Tapie_affair">Tapie affair</h3></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Bernard_Tapie_2012.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/f3/Bernard_Tapie_2012.JPG/120px-Bernard_Tapie_2012.JPG" decoding="async" width="120" height="197" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/f3/Bernard_Tapie_2012.JPG/180px-Bernard_Tapie_2012.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/f/f3/Bernard_Tapie_2012.JPG 2x" data-file-width="200" data-file-height="328" /></a><figcaption><a href="/wiki/Bernard_Tapie" title="Bernard Tapie">Bernard Tapie</a>, French businessman, owned Adidas from 1990 to 1992 but relinquished control due to <a href="/wiki/Debt" title="Debt">debt</a>.</figcaption></figure> <p>After a period of trouble following the death of Adolf Dassler's son <a href="/wiki/Horst_Dassler" title="Horst Dassler">Horst Dassler</a> in 1987, the company was bought in 1990 by French industrialist <a href="/wiki/Bernard_Tapie" title="Bernard Tapie">Bernard Tapie</a>, for <a href="/wiki/French_franc" title="French franc">₣</a>1.6 <a href="/wiki/1000000000_(number)" class="mw-redirect" title="1000000000 (number)">billion</a> (now €243.9 million), which Tapie borrowed.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune. </p><p>Tapie decided to move production <a href="/wiki/Offshoring" title="Offshoring">offshore</a> to Asia. He also hired <a href="/wiki/Madonna_(entertainer)" class="mw-redirect" title="Madonna (entertainer)">Madonna</a> for promotion.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (April 2014)">citation needed</span></a></i>]</sup> He sent, from <a href="/wiki/Christchurch" title="Christchurch">Christchurch</a>, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (January 2022)">citation needed</span></a></i>]</sup> </p><p>In 1992, unable to pay the loan interest, Tapie mandated the <a href="/wiki/Cr%C3%A9dit_Lyonnais" title="Crédit Lyonnais">Crédit Lyonnais</a> bank to sell Adidas,<sup id="cite_ref-Tapie_sale_31-0" class="reference"><a href="#cite_note-Tapie_sale-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> and the bank subsequently converted the outstanding debt owed into <a href="/wiki/Stock" title="Stock">equity</a> of the enterprise, which was unusual as per the prevalent French banking practice. The <a href="/wiki/State-owned" class="mw-redirect" title="State-owned">state-owned</a> bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, it is reported, because Tapie was <a href="/wiki/Minister_(government)" title="Minister (government)">Minister</a> of Urban Affairs (<i>ministre de la Ville</i>) in the French government at the time. </p><p><a href="/wiki/Robert_Louis-Dreyfus" title="Robert Louis-Dreyfus">Robert Louis-Dreyfus</a>, a friend of Tapie, became the new CEO of the company in 1994. He was also the president of <a href="/wiki/Olympique_de_Marseille" title="Olympique de Marseille">Olympique de Marseille</a>, a team Tapie had owned until 1993.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> Tapie filed for personal bankruptcy in 1994.<sup id="cite_ref-Tapie_sale_31-1" class="reference"><a href="#cite_note-Tapie_sale-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> He was the object of several lawsuits, notably related to <a href="/wiki/Match_fixing" title="Match fixing">match fixing</a> at the football club. During 1997, he served 6 months of an 18-month prison sentence in <a href="/wiki/La_Sant%C3%A9" class="mw-redirect" title="La Santé">La Santé</a> prison in Paris. In February 2000, Crédit Lyonnais sold Adidas to Louis-Dreyfus for a much higher amount of money than Tapie owed, 4.485 billion (€683.514 million) francs rather than 2.85 billion (€434.479 million). </p> <div class="mw-heading mw-heading3"><h3 id="Post-Tapie_era">Post-Tapie era</h3></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:An_Adidas_shoe.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/ae/An_Adidas_shoe.jpg/200px-An_Adidas_shoe.jpg" decoding="async" width="200" height="133" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/ae/An_Adidas_shoe.jpg/300px-An_Adidas_shoe.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/ae/An_Adidas_shoe.jpg/400px-An_Adidas_shoe.jpg 2x" data-file-width="3888" data-file-height="2592" /></a><figcaption>An Adidas shoe, with the company's <a href="/wiki/Three_stripes" title="Three stripes">three parallel bars</a></figcaption></figure> <p>In 1994, combined with <a href="/wiki/FIFA" title="FIFA">FIFA</a> Youth Group, <a href="/wiki/SOS_Children%27s_Villages" title="SOS Children's Villages">SOS Children's Villages</a> became the main beneficiary. </p><p>In 1997, Adidas AG acquired the <a href="/wiki/Salomon_Group" title="Salomon Group">Salomon Group</a> who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG. With this acquisition Adidas also acquired the <a href="/wiki/TaylorMade" title="TaylorMade">TaylorMade</a> golf company and <a href="/wiki/Maxfli" title="Maxfli">Maxfli</a>, which allowed them to compete with <a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike</a> Golf. </p><p>In 1998, Adidas sued the <a href="/wiki/NCAA" class="mw-redirect" title="NCAA">NCAA</a> over their rules limiting the size and number of commercial logos on team uniforms and team clothing. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (June 2023)">citation needed</span></a></i>]</sup> </p><p>As CEO of Adidas, Louis-Dreyfus quadrupled revenue to €5.84 billion ($7.5 billion) from 1993 through 2000.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> In 2000, he announced he would resign the following year, due to illness. </p><p>In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's <a href="/wiki/Three_stripes" title="Three stripes">three stripes</a>. The court ruled that despite the simplicity of the mark, <i>Fitness World</i><span class="nowrap" style="padding-left:0.1em;">'</span>s use was infringing because the public could establish a link between that use and Adidas's mark.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p><p>In September 2004, English fashion designer <a href="/wiki/Stella_McCartney" title="Stella McCartney">Stella McCartney</a> launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney".<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> </p><p>On 3 May 2005, Adidas informed the public that they had sold their partner company <a href="/wiki/Salomon_Group" title="Salomon Group">Salomon Group</a> for €485 million to <a href="/wiki/Amer_Sports" title="Amer Sports">Amer Sports</a> of Finland.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (June 2023)">citation needed</span></a></i>]</sup> </p> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Adidas_Astro_Turfs.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4d/Adidas_Astro_Turfs.jpg/220px-Adidas_Astro_Turfs.jpg" decoding="async" width="220" height="187" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4d/Adidas_Astro_Turfs.jpg/330px-Adidas_Astro_Turfs.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4d/Adidas_Astro_Turfs.jpg/440px-Adidas_Astro_Turfs.jpg 2x" data-file-width="2632" data-file-height="2234" /></a><figcaption>Adidas has long been a popular manufacturer of astro turf football shoes – shown here a recent pair that has been a popular choice.</figcaption></figure> <p>In August 2005, Adidas declared its intention to buy <a href="/wiki/Reebok" title="Reebok">Reebok</a> for $3.8 billion (US$). This takeover was completed with partnership in January 2006<sup id="cite_ref-history_1-3" class="reference"><a href="#cite_note-history-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> and meant that the company had business sales closer to those of <a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike</a> in North America. The acquisition of Reebok also allowed Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> </p><p>In 2005, Adidas introduced the <a href="/wiki/Adidas_1" title="Adidas 1">Adidas 1</a>, the first ever production shoe to use a <a href="/wiki/Microprocessor" title="Microprocessor">microprocessor</a>. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> </p><p>In April 2006, Adidas announced an 11-year deal to become the official <a href="/wiki/National_Basketball_Association" title="National Basketball Association">NBA</a> clothing provider. The company has been making <a href="/wiki/NBA" class="mw-redirect" title="NBA">NBA</a>, <a href="/wiki/NBDL" class="mw-redirect" title="NBDL">NBDL</a>, and <a href="/wiki/Women%27s_National_Basketball_Association" title="Women's National Basketball Association">WNBA</a> jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) took over the previous Reebok deal that had been put in place in 2001 for 10 years. </p><p>In November 2011, Adidas announced that it would acquire outdoor action sport performance brand <a href="/wiki/Five_Ten_Footwear" title="Five Ten Footwear">Five Ten</a> through a share purchase agreement. The total purchase price was US$25 million in cash at closing.<sup id="cite_ref-five_ten_38-0" class="reference"><a href="#cite_note-five_ten-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Recent_years">Recent years</h3></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Adidas_North_America_headquarters_round_-_Portland,_Oregon.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Adidas_North_America_headquarters_round_-_Portland%2C_Oregon.JPG/220px-Adidas_North_America_headquarters_round_-_Portland%2C_Oregon.JPG" decoding="async" width="220" height="185" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Adidas_North_America_headquarters_round_-_Portland%2C_Oregon.JPG/330px-Adidas_North_America_headquarters_round_-_Portland%2C_Oregon.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e5/Adidas_North_America_headquarters_round_-_Portland%2C_Oregon.JPG/440px-Adidas_North_America_headquarters_round_-_Portland%2C_Oregon.JPG 2x" data-file-width="2672" data-file-height="2244" /></a><figcaption>Adidas North America headquarters in Portland, Oregon</figcaption></figure> <p>By the end of 2012, Adidas was reporting their highest revenues ever and Chief Executive Herbert Hainer expressed optimism for the year ahead. Adidas now has global corporate headquarters in <a href="/wiki/Herzogenaurach" title="Herzogenaurach">Herzogenaurach</a>, <a href="/wiki/Germany" title="Germany">Germany</a> and many other business locations around the world such as <a href="/wiki/London" title="London">London</a>, <a href="/wiki/Portland,_Oregon" title="Portland, Oregon">Portland</a>, <a href="/wiki/Toronto" title="Toronto">Toronto</a>, <a href="/wiki/Tokyo" title="Tokyo">Tokyo</a>, <a href="/wiki/Australia" title="Australia">Australia</a>, <a href="/wiki/Taiwan" title="Taiwan">Taiwan</a> and <a href="/wiki/Spain" title="Spain">Spain</a>.<sup id="cite_ref-Dubai_39-0" class="reference"><a href="#cite_note-Dubai-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p><p>In January 2015, Adidas launched the footwear industry's first reservation mobile app. The Adidas Confirmed app allows consumers to get access to and reserve the brand's limited edition sneakers by using geo targeting technology.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p><p>On 24 March 2015, Adidas and McDonald's unveiled the 2015 McDonald's All-American uniforms. For the third year in a row, players will be wearing short-sleeved jerseys, made with the same lightweight and breathable material as the ones used in the NBA.<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> </p><p>In August 2015, Adidas acquired fitness technology firm <a href="/wiki/Runtastic" class="mw-redirect" title="Runtastic">Runtastic</a> for approximately $240 million.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> </p><p>In May 2017, Adidas sold <a href="/wiki/TaylorMade" title="TaylorMade">TaylorMade</a> golf company (including <a href="/wiki/Ashworth_(clothing)" title="Ashworth (clothing)">Ashworth</a>) to KPS Capital Partners for $425 million.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> </p><p>In March 2022, Adidas sold Reebok to the <a href="/wiki/Authentic_Brands_Group" title="Authentic Brands Group">Authentic Brands Group</a>,<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> for ca. $2.5 billion.<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p><p>In August 2022, the company announced that CEO Kasper Rørsted would step down in 2023.<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> Bjørn Gulden became CEO in January 2023.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Corporate_affairs">Corporate affairs</h2></div> <div class="mw-heading mw-heading3"><h3 id="Business_trends">Business trends</h3></div> <p>The key trends for Adidas are (as at the financial year ending December 31):<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> </p> <table class="wikitable" style="text-align:center;"> <caption> </caption> <tbody><tr> <th>Year </th> <th><a href="/wiki/Revenue" title="Revenue">Revenue</a><sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">[</span>a<span class="cite-bracket">]</span></a></sup>(€b) </th> <th><a href="/wiki/Net_income" title="Net income">Net income</a><sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>b<span class="cite-bracket">]</span></a></sup> (€m) </th> <th>Effective tax rate (%) </th> <th>Number of employees </th> <th>Number of stores </th> <th>Sources </th></tr> <tr> <td>2006 </td> <td>10.0 </td> <td>483 </td> <td>31.4 </td> <td>26,376 </td> <td> </td> <td><sup id="cite_ref-:2_51-0" class="reference"><a href="#cite_note-:2-51"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> </td></tr> <tr> <td>2007 </td> <td>10.2 </td> <td>551 </td> <td>31.8 </td> <td>31,344 </td> <td> </td> <td><sup id="cite_ref-:2_51-1" class="reference"><a href="#cite_note-:2-51"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> </td></tr> <tr> <td>2008 </td> <td>10.7 </td> <td>642 </td> <td>28.8 </td> <td>38,982 </td> <td>1,884 </td> <td><sup id="cite_ref-:3_52-0" class="reference"><a href="#cite_note-:3-52"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> </td></tr> <tr> <td>2009 </td> <td>10.3 </td> <td>245 </td> <td>31.5 </td> <td>39,596 </td> <td>2,212 </td> <td><sup id="cite_ref-:3_52-1" class="reference"><a href="#cite_note-:3-52"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> </td></tr> <tr> <td>2010 </td> <td>11.9 </td> <td>567 </td> <td>29.5 </td> <td>42,541 </td> <td>2,270 </td> <td><sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> </td></tr> <tr> <td>2011 </td> <td>13.3 </td> <td>613 </td> <td>30.0 </td> <td>46,824 </td> <td>2,384 </td> <td><sup id="cite_ref-:4_54-0" class="reference"><a href="#cite_note-:4-54"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> </td></tr> <tr> <td>2012 </td> <td>14.8 </td> <td>791 </td> <td>29.3 </td> <td>46,306 </td> <td>2,446 </td> <td><sup id="cite_ref-:4_54-1" class="reference"><a href="#cite_note-:4-54"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> </td></tr> <tr> <td>2013 </td> <td>14.4 </td> <td>787 </td> <td>29.2 </td> <td>49,808 </td> <td>2,740 </td> <td> </td></tr> <tr> <td>2014 </td> <td>15.5 </td> <td>490 </td> <td>29.7 </td> <td>53,731 </td> <td>2,913 </td> <td> </td></tr> <tr> <td>2015 </td> <td>16.9 </td> <td>634 </td> <td>32.9 </td> <td>55,555 </td> <td>2,722 </td> <td> </td></tr> <tr> <td>2016 </td> <td>19.2 </td> <td>1,017 </td> <td>29.5 </td> <td>60,617 </td> <td>2,811 </td> <td><sup id="cite_ref-AR2016_55-0" class="reference"><a href="#cite_note-AR2016-55"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> </td></tr> <tr> <td>2017 </td> <td>21.2 </td> <td>1,097 </td> <td>29.3 </td> <td>56,888 </td> <td>2,588 </td> <td> </td></tr> <tr> <td>2018 </td> <td>21.9 </td> <td>1,702 </td> <td>28.1 </td> <td>57,016 </td> <td>2,395 </td> <td><sup id="cite_ref-FY2018_3-7" class="reference"><a href="#cite_note-FY2018-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </td></tr> <tr> <td>2019 </td> <td>23.6 </td> <td>1,976 </td> <td>25.0 </td> <td>65,194 </td> <td>2,533 </td> <td> </td></tr> <tr> <td>2020 </td> <td>19.8 </td> <td>432 </td> <td>25.4 </td> <td>62,285 </td> <td>2,456 </td> <td> </td></tr> <tr> <td>2021 </td> <td>21.2 </td> <td>2,116 </td> <td>19.4 </td> <td>59,258 </td> <td>2,184 </td> <td> </td></tr> <tr> <td>2022 </td> <td>22.5 </td> <td>612 </td> <td>34.5 </td> <td>61,401 </td> <td>1,990 </td> <td> </td></tr></tbody></table> <div class="mw-heading mw-heading3"><h3 id="Current_executive_board">Current executive board</h3></div> <ul><li>CEO: Bjørn Gulden</li> <li>Chief Financial Officer: Harm Ohlmeyer</li> <li>Global Brands: Eric Liedtke</li> <li>Global Operations: Gil Steyaert</li> <li>Global Sales: Roland Auschel</li></ul> <div class="mw-heading mw-heading3"><h3 id="Former_management">Former management</h3></div> <ul><li>CEO (1993–2002): <a href="/wiki/Robert_Louis-Dreyfus" title="Robert Louis-Dreyfus">Robert Louis-Dreyfus</a></li> <li>CEO (2002–2016): <a href="/wiki/Herbert_Hainer" title="Herbert Hainer">Herbert Hainer</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2></div> <div class="mw-heading mw-heading3"><h3 id="Apparel">Apparel</h3></div> <p>Adidas manufactures a range of <a href="/wiki/Clothing" title="Clothing">clothing</a> items, varying from men's and women's <a href="/wiki/T-shirt" title="T-shirt">t-shirts</a>, <a href="/wiki/Jacket" title="Jacket">jackets</a>, <a href="/wiki/Hoodie" title="Hoodie">hoodies</a>, <a href="/wiki/Pants" class="mw-redirect" title="Pants">pants</a> and <a href="/wiki/Leggings" title="Leggings">leggings</a>.<sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> </p><p>The first Adidas item of apparel was the <a href="/wiki/Franz_Beckenbauer" title="Franz Beckenbauer">Franz Beckenbauer</a> tracksuit created in 1967.<sup id="cite_ref-history_1-4" class="reference"><a href="#cite_note-history-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Sportswear">Sportswear</h3></div> <div class="mw-heading mw-heading4"><h4 id="Association_football">Association football</h4></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1237032888/mw-parser-output/.tmulti"><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:342px;max-width:342px"><div class="trow"><div class="tsingle" style="width:189px;max-width:189px"><div class="thumbimage" style="height:196px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Maradonas%27s_jersey_donated_to_Pope_Francis.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/66/Maradonas%27s_jersey_donated_to_Pope_Francis.jpg/187px-Maradonas%27s_jersey_donated_to_Pope_Francis.jpg" decoding="async" width="187" height="196" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/66/Maradonas%27s_jersey_donated_to_Pope_Francis.jpg/281px-Maradonas%27s_jersey_donated_to_Pope_Francis.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/66/Maradonas%27s_jersey_donated_to_Pope_Francis.jpg/374px-Maradonas%27s_jersey_donated_to_Pope_Francis.jpg 2x" data-file-width="3833" data-file-height="4025" /></a></span></div><div class="thumbcaption"><a href="/wiki/Argentina_national_football_team" title="Argentina national football team">Argentina national team</a> jersey for the <a href="/wiki/2014_FIFA_World_Cup" title="2014 FIFA World Cup">2014 FIFA World Cup</a>, autographed by <a href="/wiki/Diego_Maradona" title="Diego Maradona">Diego Maradona</a></div></div><div class="tsingle" style="width:149px;max-width:149px"><div class="thumbimage" style="height:196px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:2010_World_Cup_Autographed_by_the_entire_Spanish_National_Team_that_won_the_2010_World_Cup.JPG" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/8/80/2010_World_Cup_Autographed_by_the_entire_Spanish_National_Team_that_won_the_2010_World_Cup.JPG/147px-2010_World_Cup_Autographed_by_the_entire_Spanish_National_Team_that_won_the_2010_World_Cup.JPG" decoding="async" width="147" height="196" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/80/2010_World_Cup_Autographed_by_the_entire_Spanish_National_Team_that_won_the_2010_World_Cup.JPG/221px-2010_World_Cup_Autographed_by_the_entire_Spanish_National_Team_that_won_the_2010_World_Cup.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/80/2010_World_Cup_Autographed_by_the_entire_Spanish_National_Team_that_won_the_2010_World_Cup.JPG/294px-2010_World_Cup_Autographed_by_the_entire_Spanish_National_Team_that_won_the_2010_World_Cup.JPG 2x" data-file-width="3456" data-file-height="4608" /></a></span></div><div class="thumbcaption">Autographed jersey of the <a href="/wiki/Spain_men%27s_national_football_team" class="mw-redirect" title="Spain men's national football team">Spain national team</a> for the <a href="/wiki/2014_FIFA_World_Cup" title="2014 FIFA World Cup">2014 FIFA World Cup</a></div></div></div></div></div> <p>One of the main focuses of Adidas has always been <a href="/wiki/Kit_(association_football)" title="Kit (association football)">football kits</a>, and the associated equipment. Adidas remains a major company in the global supply of team kits for international association football teams and clubs. </p><p>Adidas makes <a href="/wiki/Referee_(association_football)" title="Referee (association football)">referee</a> kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the <a href="/wiki/Adidas_Copa_Mundial" title="Adidas Copa Mundial">Copa Mundial</a> moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market. </p> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1237032888/mw-parser-output/.tmulti"><div class="thumb tmulti tleft"><div class="thumbinner multiimageinner" style="width:292px;max-width:292px"><div class="trow"><div class="tsingle" style="width:145px;max-width:145px"><div class="thumbimage" style="height:140px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Adidas_Beau_Jeu_(cropped).jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/97/Adidas_Beau_Jeu_%28cropped%29.jpg/143px-Adidas_Beau_Jeu_%28cropped%29.jpg" decoding="async" width="143" height="141" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/97/Adidas_Beau_Jeu_%28cropped%29.jpg/215px-Adidas_Beau_Jeu_%28cropped%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/97/Adidas_Beau_Jeu_%28cropped%29.jpg/286px-Adidas_Beau_Jeu_%28cropped%29.jpg 2x" data-file-width="1271" data-file-height="1250" /></a></span></div><div class="thumbcaption"><a href="/wiki/Adidas_Beau_Jeu" title="Adidas Beau Jeu">Beau Jeu</a>, which translates to "<a href="/wiki/The_Beautiful_Game" class="mw-redirect" title="The Beautiful Game">Beautiful Game</a>" in English, was an official match ball of <a href="/wiki/UEFA_Euro_2016" title="UEFA Euro 2016">UEFA Euro 2016</a>.</div></div><div class="tsingle" style="width:143px;max-width:143px"><div class="thumbimage" style="height:140px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Adidas_Telstar_18_in_Russia_vs._Argentina.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/5/50/Adidas_Telstar_18_in_Russia_vs._Argentina.jpg/141px-Adidas_Telstar_18_in_Russia_vs._Argentina.jpg" decoding="async" width="141" height="141" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/50/Adidas_Telstar_18_in_Russia_vs._Argentina.jpg/212px-Adidas_Telstar_18_in_Russia_vs._Argentina.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/50/Adidas_Telstar_18_in_Russia_vs._Argentina.jpg/282px-Adidas_Telstar_18_in_Russia_vs._Argentina.jpg 2x" data-file-width="784" data-file-height="784" /></a></span></div><div class="thumbcaption"><a href="/wiki/Adidas_Telstar_18" title="Adidas Telstar 18">Telstar 18</a>, official ball for the <a href="/wiki/2018_FIFA_World_Cup" title="2018 FIFA World Cup">2018 FIFA World Cup</a></div></div></div></div></div> <p>Since 1970, <a href="/wiki/FIFA" title="FIFA">FIFA</a>, the world governing body of football, has commissioned <a href="/wiki/List_of_FIFA_World_Cup_official_match_balls" title="List of FIFA World Cup official match balls">specially designed</a> <a href="/wiki/Ball_(association_football)" title="Ball (association football)">footballs</a> for use in its own <a href="/wiki/FIFA_World_Cup" title="FIFA World Cup">World Cup</a> tournaments. The <a href="/wiki/Adidas_Telstar" title="Adidas Telstar">Adidas Telstar</a> was the first ball commissioned for the World Cup in 1970. The balls supplied for the <a href="/wiki/2006_FIFA_World_Cup" title="2006 FIFA World Cup">2006 World Cup</a>, the "<a href="/wiki/Adidas_Teamgeist" title="Adidas Teamgeist">Teamgeist</a>", were particularly noteworthy for their ability to travel further than previous types when struck, leading to longer range goals. Goalkeepers were generally believed to be less comfortable with the design of the ball, claiming it was prone to move significantly and unpredictably in flight.<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Adidas_Finale_20.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d1/Adidas_Finale_20.jpg/170px-Adidas_Finale_20.jpg" decoding="async" width="170" height="149" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d1/Adidas_Finale_20.jpg/255px-Adidas_Finale_20.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d1/Adidas_Finale_20.jpg/340px-Adidas_Finale_20.jpg 2x" data-file-width="1017" data-file-height="891" /></a><figcaption>The <a href="/wiki/Adidas_Finale" title="Adidas Finale">Adidas Finale</a> (ball in the 2020–21 season pictured) is the official match ball of the <a href="/wiki/UEFA_Champions_League" title="UEFA Champions League">UEFA Champions League</a>.</figcaption></figure> <p>Adidas introduced the <a href="/wiki/Adidas_Jabulani" title="Adidas Jabulani">Jabulani</a> for the <a href="/wiki/2010_FIFA_World_Cup" title="2010 FIFA World Cup">2010 World Cup</a>. The ball was designed and developed by <a href="/wiki/Loughborough_University" title="Loughborough University">Loughborough University</a> in conjunction with <a href="/wiki/FC_Bayern_Munich" title="FC Bayern Munich">Bayern München</a>. The <a href="/wiki/Adidas_Brazuca" title="Adidas Brazuca">Adidas Brazuca</a> for the <a href="/wiki/2014_FIFA_World_Cup" title="2014 FIFA World Cup">2014 World Cup</a> was the first World Cup ball named by the fans.<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> In 2022, for the 14th time in a row, Adidas created the <a href="/wiki/2022_FIFA_World_Cup" title="2022 FIFA World Cup">2022 World Cup</a> ball, Al Rihla.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> </p><p>Adidas is one of the official sponsors of the <a href="/wiki/UEFA_Champions_League" title="UEFA Champions League">UEFA Champions League</a>, and the <a href="/wiki/Adidas_Finale" title="Adidas Finale">Adidas Finale</a> is the competition's official match ball.<sup id="cite_ref-adidas_Finale_Munich_61-0" class="reference"><a href="#cite_note-adidas_Finale_Munich-61"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> Along with the aforementioned <a href="/wiki/Adidas_Predator" title="Adidas Predator">Adidas Predator</a> boot, Adidas manufactures the <a href="/wiki/AdiPure" title="AdiPure">adiPure</a> range of football boots. Adidas named an official match ball of the <a href="/wiki/UEFA_Euro_2016" title="UEFA Euro 2016">UEFA Euro 2016</a> tournament the <a href="/wiki/Adidas_Beau_Jeu" title="Adidas Beau Jeu">Adidas Beau Jeu</a> which translates to "<a href="/wiki/The_Beautiful_Game" class="mw-redirect" title="The Beautiful Game">The Beautiful Game</a>" in English.<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> Adidas provides clothing and equipment for all teams in <a href="/wiki/Major_League_Soccer" title="Major League Soccer">Major League Soccer</a>. </p> <div class="mw-heading mw-heading4"><h4 id="Baseball">Baseball</h4></div> <p>Adidas has also provided baseball equipment and sponsors numerous players of <a href="/wiki/Major_League_Baseball" title="Major League Baseball">Major League Baseball</a> and <a href="/wiki/Nippon_Professional_Baseball" title="Nippon Professional Baseball">Nippon Professional Baseball</a> in Japan. </p><p>Adidas Baseball hardgoods are licensed to Dick's Sporting Goods.<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> </p><p>From 1997 to 2008, Adidas sponsored the <a href="/wiki/New_York_Yankees" title="New York Yankees">New York Yankees</a>.<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Basketball">Basketball</h4></div> <p>Adidas's Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as <a href="/wiki/UCLA" class="mw-redirect" title="UCLA">UCLA</a>'s <a href="/wiki/John_Wooden" title="John Wooden">John Wooden</a>.<sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> Adidas drew about even with <a href="/wiki/Converse_(shoe_company)" class="mw-redirect" title="Converse (shoe company)">Converse</a> in basketball by the mid-1970s before both started to fall behind then-upstart <a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike</a> in the early 1980s.<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> Subsequently, Adidas Superstar became very popular in the 1980s <a href="/wiki/Hip_hop_fashion" title="Hip hop fashion">hip hop streetwear</a> scene alongside Adidas's stripe-sided polyester suits.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (October 2011)">citation needed</span></a></i>]</sup> </p><p>From 2006 to 2017, Adidas was the uniform supplier of all the 30 teams in the <a href="/wiki/National_Basketball_Association" title="National Basketball Association">National Basketball Association</a>, replacing the <a href="/wiki/Reebok" title="Reebok">Reebok</a> brand after Adidas's acquisition of Reebok. Adidas was replaced by Nike as the official uniform supplier of the league after the 2016–17 season.<sup id="cite_ref-67" class="reference"><a href="#cite_note-67"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Cricket">Cricket</h4></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Tendulkar_batting_against_Australia,_October_2010_(1),_cropped.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d7/Tendulkar_batting_against_Australia%2C_October_2010_%281%29%2C_cropped.jpg/200px-Tendulkar_batting_against_Australia%2C_October_2010_%281%29%2C_cropped.jpg" decoding="async" width="200" height="129" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d7/Tendulkar_batting_against_Australia%2C_October_2010_%281%29%2C_cropped.jpg/300px-Tendulkar_batting_against_Australia%2C_October_2010_%281%29%2C_cropped.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d7/Tendulkar_batting_against_Australia%2C_October_2010_%281%29%2C_cropped.jpg/400px-Tendulkar_batting_against_Australia%2C_October_2010_%281%29%2C_cropped.jpg 2x" data-file-width="719" data-file-height="463" /></a><figcaption>Indian cricketer <a href="/wiki/Sachin_Tendulkar" title="Sachin Tendulkar">Sachin Tendulkar</a>, batting with his personalized Adidas cricket bat</figcaption></figure> <p>Adidas began manufacturing cricket footwear in the mid-1970s, with their initial target market being Australia. Their shoes were a radical departure from traditional leather cricket boots which had remained basically unchanged for decades, being lighter and more flexible but also offering less toe protection, so that it became not uncommon to see batsmen who had been struck by the ball on the foot hopping around in pain. Having continued to manufacture cricket footwear for many years, in 2006 the company finally entered the field of bat manufacture in 2008 and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models. </p><p>In the 1990s, Adidas signed the superstar Indian batsman <a href="/wiki/Sachin_Tendulkar" title="Sachin Tendulkar">Sachin Tendulkar</a> and made shoes for him.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup> From 2008 until his retirement, Adidas had sponsored the cricket bat used by Tendulkar. It created a new bat, 'Adidas MasterBlaster Elite', personalized for him. </p><p>In 2008, Adidas made a concerted move into English cricket market by sponsoring English batting star <a href="/wiki/Kevin_Pietersen" title="Kevin Pietersen">Kevin Pietersen</a> after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup> The following year they signed up fellow England player <a href="/wiki/Ian_Bell" title="Ian Bell">Ian Bell</a>, <a href="/wiki/Pakistan_cricket_team" class="mw-redirect" title="Pakistan cricket team">Pakistan</a> opening batsman <a href="/wiki/Salman_Butt" title="Salman Butt">Salman Butt</a> and Indian Player <a href="/wiki/Ravindra_Jadeja" title="Ravindra Jadeja">Ravindra Jadeja</a>. </p><p>In the <a href="/wiki/Indian_Premier_League" title="Indian Premier League">Indian Premier League</a> (IPL), Adidas sponsored the team <a href="/wiki/Mumbai_Indians" title="Mumbai Indians">Mumbai Indians</a> from 2008 to 2014 and <a href="/wiki/Delhi_Daredevils" class="mw-redirect" title="Delhi Daredevils">Delhi Daredevils</a> from 2008 to 2013.<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup> They were the official sponsors of <a href="/wiki/Pune_Warriors_India" title="Pune Warriors India">Pune Warriors India</a> in 2011 and 2012, however the team was banned from IPL due to payment issues. In the 2015 Season, Adidas sponsored <a href="/wiki/Royal_Challengers_Bangalore" title="Royal Challengers Bangalore">Royal Challengers Bangalore</a>. </p> <div class="mw-heading mw-heading4"><h4 id="Golf">Golf</h4></div> <p><i>Adidas Golf</i> manufactures golf clothing, footwear, and accessories. Men's and women's equipment includes footwear, shirts, shorts, pants, outerwear (wind suits), base layer and eyewear.<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Gymnastics">Gymnastics</h4></div> <p>From 2000 to 2012, Adidas has provided men's and women's gymnastics wear for <a href="/wiki/Team_USA" class="mw-redirect" title="Team USA">Team USA</a>, through <a href="/wiki/USA_Gymnastics" title="USA Gymnastics">USA Gymnastics</a>. USA Gymnastics and Adidas sponsorship concluded at the end of 2012. In 2006, Adidas gymnastics leotards for women and Adidas men's competition shirts, gymnastics pants and gymnastics shorts have been available in the United States, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Adidas previous collaborated with GK Elite, since Spring 2013, Adidas gymnastics products have been available worldwide through Elegant Sports. USA Olympic team members <a href="/wiki/McKayla_Maroney" title="McKayla Maroney">McKayla Maroney</a>, <a href="/wiki/Jordyn_Wieber" title="Jordyn Wieber">Jordyn Wieber</a>, <a href="/wiki/Jake_Dalton" title="Jake Dalton">Jake Dalton</a> and <a href="/wiki/Danell_Leyva" title="Danell Leyva">Danell Leyva</a> are all sponsored by Adidas gymnastics.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (June 2023)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading4"><h4 id="Ice_hockey">Ice hockey</h4></div> <p>Adidas provided uniforms for the <a href="/wiki/National_Hockey_League" title="National Hockey League">National Hockey League</a> from the <a href="/wiki/2017%E2%80%9318_NHL_season" title="2017–18 NHL season">2017–18 season</a> until the <a href="/wiki/2023-24_NHL_season" class="mw-redirect" title="2023-24 NHL season">2023–24 season</a>.<sup id="cite_ref-72" class="reference"><a href="#cite_note-72"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-73" class="reference"><a href="#cite_note-73"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Lacrosse">Lacrosse</h4></div> <p>In 2007, Adidas announced its entering to the <a href="/wiki/Lacrosse" title="Lacrosse">lacrosse</a> equipment, also sponsoring the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen players in the United States.<sup id="cite_ref-74" class="reference"><a href="#cite_note-74"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> The company made their self into their own brand such as "Adidas Lacrosse", getting several scholarships, Bucknell (men and women), Bryant (men), Delaware (men and women), New Jersey Institute of Technology (men), and D3 powerhouse Lynchburg (men and women in fall of 2016 with soft good only)". Materials that Adidas provided were jerseys, shorts, shoes, shafts, heads, gloves, and protective pieces.<sup id="cite_ref-75" class="reference"><a href="#cite_note-75"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup> </p><p>Products manufactured for the sport are <a href="/wiki/Lacrosse_stick" title="Lacrosse stick">sticks</a>, gloves, protective gear and boots.<sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Running">Running</h4></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Adidas_Running_Shoe_Demo.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/49/Adidas_Running_Shoe_Demo.jpg/220px-Adidas_Running_Shoe_Demo.jpg" decoding="async" width="220" height="124" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/49/Adidas_Running_Shoe_Demo.jpg/330px-Adidas_Running_Shoe_Demo.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/49/Adidas_Running_Shoe_Demo.jpg/440px-Adidas_Running_Shoe_Demo.jpg 2x" data-file-width="4128" data-file-height="2322" /></a><figcaption>Adidas running shoe demo in Boston</figcaption></figure> <p>Adidas currently manufactures several running and lifestyle shoes, including the Energy-boost, and the spring-blade trainers.<sup class="noprint Inline-Template" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Manual_of_Style/Dates_and_numbers#Chronological_items" title="Wikipedia:Manual of Style/Dates and numbers"><span title="The text near this tag is dated. (October 2012)">needs update</span></a></i>]</sup> The brand has built a strong runners' network within big European capitals, such as Paris' "Boost Energy League". In 2016, the 3rd season launched. In Paris, the Boost Energy League gathers 11 teams representing different districts of Paris.<sup id="cite_ref-77" class="reference"><a href="#cite_note-77"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup> </p><p>Adidas launched two new color ways of the NMD R1 and one new color way of the NMD XR1 in September 2016.<sup id="cite_ref-78" class="reference"><a href="#cite_note-78"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup> </p><p>In November 2016, Adidas teased a sneaker made from <a href="/wiki/Ocean_plastic" class="mw-redirect" title="Ocean plastic">ocean plastic</a>. The shoe is created from a fabric called "Biosteel". The shoe is called the "Adidas Futurecraft Biofabric." The material used is 15% lighter than conventional silk fibers, and is 100% biodegradable. The shoe only begin to dissolve when it is put in contact with a high concentration of the digestion enzyme proteinase, which occurs naturally. Once this happens, the shoes can decompose within 36 hours. The shoe was never released.<sup id="cite_ref-79" class="reference"><a href="#cite_note-79"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup> </p><p>Adidas EQT is a style of sneakers from Adidas. It originated in the early 1990s and was relaunched in 2017. The latest Adidas EQT line released in a "Turbo Red" Pack on 26 January 2017, and included models such as the Adidas EQT Support 93/17, EQT Support ADV, and EQT Support Ultra. Adidas.com is one of the few online retailers.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (June 2023)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading4"><h4 id="Skateboarding">Skateboarding</h4></div> <p>Adidas Skateboarding produces <a href="/wiki/Skate_shoe" title="Skate shoe">shoes made specifically for skateboarding</a>, including the redesign of previous models for skateboarding. The brand also releases signature models designed by team riders.<sup id="cite_ref-80" class="reference"><a href="#cite_note-80"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Tennis">Tennis</h4></div> <p>Adidas has been involved with tennis equipment since the mid-1960s and has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional era in the late 1960s, <a href="/wiki/Stan_Smith" title="Stan Smith">Stan Smith</a> and <a href="/wiki/Ilie_Nastase" class="mw-redirect" title="Ilie Nastase">Ilie Nastase</a>. During the 1980s and 1990s, not only were they exclusive apparel and footwear sponsors of world number one men's tennis players <a href="/wiki/Ivan_Lendl" title="Ivan Lendl">Ivan Lendl</a> and <a href="/wiki/Stefan_Edberg" title="Stefan Edberg">Stefan Edberg</a> and ladies' world number one <a href="/wiki/Steffi_Graf" title="Steffi Graf">Steffi Graf</a>, but each player had their own, exclusive graphic styles designed for their use during play, which were in turn marketed to the general public.<sup id="cite_ref-auto_81-0" class="reference"><a href="#cite_note-auto-81"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-montrealgazette.com_82-0" class="reference"><a href="#cite_note-montrealgazette.com-82"><span class="cite-bracket">[</span>80<span class="cite-bracket">]</span></a></sup> </p><p>Ivan Lendl even spent the vast majority of his dominant career playing with several different models of Adidas tennis racquets, primarily using the Adidas GTX-Pro and then later the Adidas GTX Pro-T. In 2009, the company introduced a new line of tennis <a href="/wiki/Racquet" class="mw-redirect" title="Racquet">racquets</a>. While the Feather was made for the "regular player", and the Response for the "club player", Adidas targeted the "tournament player" with the 12.2 oz Barricade tour model.<sup id="cite_ref-auto_81-1" class="reference"><a href="#cite_note-auto-81"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-montrealgazette.com_82-1" class="reference"><a href="#cite_note-montrealgazette.com-82"><span class="cite-bracket">[</span>80<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Kabaddi">Kabaddi</h4></div> <p>Adidas entered <a href="/wiki/Kabaddi" title="Kabaddi">Kabaddi</a> which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries. In 2014, with the launch of <a href="/wiki/Pro_Kabaddi_League" title="Pro Kabaddi League">Pro Kabaddi League</a> a city based franchise league in India, Kabaddi took the region by storm. In 2015, they tied up with Mumbai-based franchise <a href="/wiki/U_Mumba" title="U Mumba">U Mumba</a>.<sup id="cite_ref-83" class="reference"><a href="#cite_note-83"><span class="cite-bracket">[</span>81<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Accessories">Accessories</h3></div> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:FreshImpactLimited.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/98/FreshImpactLimited.JPG/101px-FreshImpactLimited.JPG" decoding="async" width="101" height="152" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/98/FreshImpactLimited.JPG/151px-FreshImpactLimited.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/98/FreshImpactLimited.JPG/202px-FreshImpactLimited.JPG 2x" data-file-width="3189" data-file-height="4800" /></a><figcaption>Adidas "Fresh Impact – Limited Edition" bottle</figcaption></figure> <p>Adidas also designs and makes <a href="/wiki/Slide_(footwear)" title="Slide (footwear)">slide</a>-style sandals, mobile accessories,<sup id="cite_ref-84" class="reference"><a href="#cite_note-84"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup> watches, <a href="/wiki/Glasses" title="Glasses">eyewear</a>, bags, <a href="/wiki/Baseball_cap" title="Baseball cap">baseball caps</a>, and <a href="/wiki/Sock" title="Sock">socks</a>. As well, Adidas has a branded range of male and female <a href="/wiki/Deodorant" title="Deodorant">deodorants</a>, <a href="/wiki/Perfume" title="Perfume">perfumes</a>, <a href="/wiki/Aftershave" title="Aftershave">aftershave</a> and <a href="/wiki/Lotion" title="Lotion">lotions</a>. </p><p>Adidas announced they would be launching a new $199 Fit Smart wristband in mid-August 2014. The wristband will pair with Adidas's miCoach app, which acts as a personal trainer.<sup id="cite_ref-85" class="reference"><a href="#cite_note-85"><span class="cite-bracket">[</span>83<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Adilette">Adilette</h4></div> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Adilette_sandals_2004.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e8/Adilette_sandals_2004.jpg/220px-Adilette_sandals_2004.jpg" decoding="async" width="220" height="184" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e8/Adilette_sandals_2004.jpg/330px-Adilette_sandals_2004.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e8/Adilette_sandals_2004.jpg/440px-Adilette_sandals_2004.jpg 2x" data-file-width="1834" data-file-height="1536" /></a><figcaption>Adilette sandals</figcaption></figure> <p><b>Adilette</b> was the first ever pair of <a href="/wiki/Sandals" class="mw-redirect" title="Sandals">sandals</a> made by Adidas, originally developed in 1963.<sup id="cite_ref-history_1-5" class="reference"><a href="#cite_note-history-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Adidas claims that a group of athletes approached <a href="/wiki/Adolf_Dassler" title="Adolf Dassler">Adi Dassler</a> requesting a shoe be made for the locker room. To this day, the resulting sandals are a best-seller.<sup id="cite_ref-history-60_86-0" class="reference"><a href="#cite_note-history-60-86"><span class="cite-bracket">[</span>84<span class="cite-bracket">]</span></a></sup> Since the original navy blue and white Adilette sandals were created nearly fifty years ago, more varieties have been created in different colours (black, red, green, grey, orange, brown, yellow, pink, golden, silver). </p><p>Most recently, Adidas has introduced a colour scheme that goes along with its Predator and adizero line; the scheme is dubbed warning (orange) and purple. Usually, the three stripes appear in the contrasting colour on the strap of the classic models. The most common Adilette livery is in navy blue or black, mixed with white colours. Also the Woodilette and Trefoil models follow a similar design but without stripes on the strap.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (December 2020)">citation needed</span></a></i>]</sup> </p><p>The model provides a contoured orthopedic rubber sole with synthetic upper, and was designed as an after sport <a href="/wiki/Slide_(footwear)" title="Slide (footwear)">slide sandal</a>, but the Adilette were quickly adopted outside of the sporting world.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (December 2020)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading4"><h4 id="Adissage">Adissage</h4></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Adissage.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d2/Adissage.jpg/200px-Adissage.jpg" decoding="async" width="200" height="150" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d2/Adissage.jpg/300px-Adissage.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d2/Adissage.jpg/400px-Adissage.jpg 2x" data-file-width="2576" data-file-height="1932" /></a><figcaption>A pair of Adissage</figcaption></figure> <p><b>Adissage</b> is also a slide sandal. Available in black, navy, light blue, black with pink, and other assorted colors, the sandal has the trademarked three stripes on a <a href="/wiki/Velcro" title="Velcro">velcro</a> strap toward the front of the shoe. On the side of the shoe, toward the heel on either side, the manufacturers name appears, as well as on a round emblem in the actual heel of the footbed. Notably, there are tiny black massage nubs throughout the foot-bed for the purpose of massaging foot aches after sport, although popular as a casual sandal amongst non-athletes as well.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (December 2020)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading4"><h4 id="Santiossage">Santiossage</h4></div> <p>The <b>Santiossage</b> is a <a href="/wiki/Slide_(footwear)" title="Slide (footwear)">slide</a>-style sandal. The sandal has the trademarked three stripes on a velcro strap toward the front of the shoe. <a href="/wiki/Santiossage" class="mw-redirect" title="Santiossage">Santiossage</a> comes in black, navy, or red. On the side of the shoe, toward the heel on either side, the manufacturer's name appears, as well as on a round emblem in the actual heel of the foot-bed. Like the Adissage there are tiny clear massage nubs throughout the foot-bed for the purpose of massaging after-sport footaches, although the sandals are worn casually among non-athletes. Seen through these clear nubs are Adidas's three stripes.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (December 2020)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="Marketing">Marketing</h2></div> <p>During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: <b>Adidas Performance</b> was designed to maintain their devotion to the athlete; <b><a href="/wiki/Adidas_Originals" title="Adidas Originals">Adidas Originals</a></b> was designed to focus on the brand's earlier designs which remained a popular life-style icon; and <b>Style Essentials</b>, which dealt with the fashion market; the main group within this being <b>Y-3</b> (which is a collaboration between Adidas and renowned Japanese fashion designer <a href="/wiki/Yohji_Yamamoto" title="Yohji Yamamoto">Yohji Yamamoto</a> - the Y representing Yamamoto and the 3 representing the three stripes of Adidas). </p><p>Launched in 2004, <i>"Impossible is Nothing"</i> is one of the company's most memorable campaigns.<sup id="cite_ref-history_1-6" class="reference"><a href="#cite_note-history-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> The campaign was developed by 180/TBWA based in Amsterdam, but significant work was also done by <a href="/wiki/TBWA/Chiat/Day" class="mw-redirect" title="TBWA/Chiat/Day">TBWA\Chiat\Day</a> in San Francisco.<sup id="cite_ref-new_brand_87-0" class="reference"><a href="#cite_note-new_brand-87"><span class="cite-bracket">[</span>85<span class="cite-bracket">]</span></a></sup> A few years later, Adidas launched a basketball specific campaign -- "<i>Believe in 5ive</i>"—for the 2006-2007 NBA season.<sup id="cite_ref-:0_88-0" class="reference"><a href="#cite_note-:0-88"><span class="cite-bracket">[</span>86<span class="cite-bracket">]</span></a></sup> </p><p>In 2011, <i>"Adidas is all in"</i> became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking nations. </p><p>In 2015, Adidas launched "<i>Creating the New</i>" as its strategic business plan until 2020.<sup id="cite_ref-:1_89-0" class="reference"><a href="#cite_note-:1-89"><span class="cite-bracket">[</span>87<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Collaborations">Collaborations</h3></div> <p>Adidas has done several collaborations with well known designers, including <a href="/wiki/Alexander_Wang_(designer)" title="Alexander Wang (designer)">Alexander Wang</a>, <a href="/wiki/Jeremy_Scott" title="Jeremy Scott">Jeremy Scott</a>, <a href="/wiki/Raf_Simons" title="Raf Simons">Raf Simons</a>, and <a href="/wiki/Stella_McCartney" title="Stella McCartney">Stella McCartney</a>. They have also reached out to several celebrities, such as <a href="/wiki/Beyonc%C3%A9" title="Beyoncé">Beyoncé</a>, <a href="/wiki/Jonah_Hill" title="Jonah Hill">Jonah Hill</a>, <a href="/wiki/Karlie_Kloss" title="Karlie Kloss">Karlie Kloss</a>, <a href="/wiki/Ninja_(gamer)" title="Ninja (gamer)">Ninja</a> and <a href="/wiki/Pharrell_Williams" title="Pharrell Williams">Pharrell Williams</a> to create some of the company's most notable and coveted pieces.<sup id="cite_ref-newcontract_90-0" class="reference"><a href="#cite_note-newcontract-90"><span class="cite-bracket">[</span>88<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Game_advertisement">Game advertisement</h3></div> <p>The brand is featured in several games, including <i>Daley Thompson's Olympic Challenge</i> (<a href="/wiki/Amiga" title="Amiga">Commodore Amiga</a>), <i>Adidas power soccer</i> (<a href="/wiki/Sony_PlayStation" class="mw-redirect" title="Sony PlayStation">Sony PlayStation</a>) and <i><a href="/wiki/Adidas_Championship_Football" title="Adidas Championship Football">Adidas Championship Football</a></i> (<a href="/wiki/Commodore_64" title="Commodore 64">Commodore 64</a>, <a href="/wiki/ZX_spectrum" class="mw-redirect" title="ZX spectrum">ZX spectrum</a>, <a href="/wiki/Amstrad_CPC" title="Amstrad CPC">Amstrad CPC</a>). </p> <div class="mw-heading mw-heading3"><h3 id="Marketing_in_India">Marketing in India</h3></div> <p>India has been a very speculative market for Adidas.<sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Please_clarify" title="Wikipedia:Please clarify"><span title="The rest of the paragraph does not convince a reader like that Adidas faces unique challenges in India. (December 2019)">why?</span></a></i>]</sup> Despite this Dave Thomas, managing director of Adidas in India is ambitious for the country's potential.<sup id="cite_ref-Why_Adidas_is_cool_again_91-0" class="reference"><a href="#cite_note-Why_Adidas_is_cool_again-91"><span class="cite-bracket">[</span>89<span class="cite-bracket">]</span></a></sup> The company hoped to double its revenue from Rs. 805 crores by 2020.<sup id="cite_ref-Why_Adidas_is_cool_again_91-1" class="reference"><a href="#cite_note-Why_Adidas_is_cool_again-91"><span class="cite-bracket">[</span>89<span class="cite-bracket">]</span></a></sup> In 2015, the company signed <a href="/wiki/Ranveer_Singh" title="Ranveer Singh">Ranveer Singh</a> a Bollywood actor as a brand ambassador to the company's products.<sup id="cite_ref-92" class="reference"><a href="#cite_note-92"><span class="cite-bracket">[</span>90<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Ranveer_Singh" title="Ranveer Singh">Singh</a> then was a budding actor. The company later decided to use the Indian people's passion for the game of cricket to promote their brand and launched a new cricket campaign in the country.<sup id="cite_ref-93" class="reference"><a href="#cite_note-93"><span class="cite-bracket">[</span>91<span class="cite-bracket">]</span></a></sup> The campaign was called FeelLoveUseHate with Indian cricketer Virat Kohli.<sup id="cite_ref-94" class="reference"><a href="#cite_note-94"><span class="cite-bracket">[</span>92<span class="cite-bracket">]</span></a></sup> However, in 2017, Virat Kohli was removed as the brand ambassador of the company.<sup id="cite_ref-95" class="reference"><a href="#cite_note-95"><span class="cite-bracket">[</span>93<span class="cite-bracket">]</span></a></sup> The cricketer later signed a major deal with Puma India.<sup id="cite_ref-96" class="reference"><a href="#cite_note-96"><span class="cite-bracket">[</span>94<span class="cite-bracket">]</span></a></sup> The company also sells its products online through e-commerce websites such as Myntra, Snapdeal, Jabong and Amazon. Adidas also has a website dedicated to the Indian audience that markets and sells products to its consumers in India.<sup id="cite_ref-97" class="reference"><a href="#cite_note-97"><span class="cite-bracket">[</span>95<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Sponsorship">Sponsorship</h2></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Germany_and_Argentina_face_off_in_the_final_of_the_World_Cup_2014_04_crop.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/da/Germany_and_Argentina_face_off_in_the_final_of_the_World_Cup_2014_04_crop.jpg/200px-Germany_and_Argentina_face_off_in_the_final_of_the_World_Cup_2014_04_crop.jpg" decoding="async" width="200" height="150" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/da/Germany_and_Argentina_face_off_in_the_final_of_the_World_Cup_2014_04_crop.jpg/300px-Germany_and_Argentina_face_off_in_the_final_of_the_World_Cup_2014_04_crop.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/da/Germany_and_Argentina_face_off_in_the_final_of_the_World_Cup_2014_04_crop.jpg/400px-Germany_and_Argentina_face_off_in_the_final_of_the_World_Cup_2014_04_crop.jpg 2x" data-file-width="3776" data-file-height="2832" /></a><figcaption><a href="/wiki/Lionel_Messi" title="Lionel Messi">Lionel Messi</a>, who is sponsored by Adidas, prepares to shoot with his dominant left foot during the <a href="/wiki/2014_FIFA_World_Cup_Final" class="mw-redirect" title="2014 FIFA World Cup Final">final</a> of the <a href="/wiki/2014_FIFA_World_Cup" title="2014 FIFA World Cup">2014 FIFA World Cup</a></figcaption></figure> <p>Adidas has numerous major kit deals with football clubs worldwide, including their main sponsor <a href="/wiki/FC_Bayern_Munich" title="FC Bayern Munich">Bayern Munich</a>.<sup id="cite_ref-98" class="reference"><a href="#cite_note-98"><span class="cite-bracket">[</span>96<span class="cite-bracket">]</span></a></sup> Moreover, their sponsored national teams include <a href="/wiki/Germany_national_football_team" title="Germany national football team">Germany</a>, <a href="/wiki/Spain_men%27s_national_football_team" class="mw-redirect" title="Spain men's national football team">Spain</a>, <a href="/wiki/Mexico_national_football_team" title="Mexico national football team">Mexico</a>, <a href="/wiki/Argentina_national_football_team" title="Argentina national football team">Argentina</a>, <a href="/wiki/Sweden_men%27s_national_football_team" title="Sweden men's national football team">Sweden</a>, <a href="/wiki/Japan_national_football_team" title="Japan national football team">Japan</a>, <a href="/wiki/Hungary_national_football_team" title="Hungary national football team">Hungary</a>, <a href="/wiki/Belgium_national_football_team" title="Belgium national football team">Belgium</a>, <a href="/wiki/Colombia_national_football_team" title="Colombia national football team">Colombia</a>, <a href="/wiki/Wales_national_football_team" title="Wales national football team">Wales</a>, <a href="/wiki/Chile_national_football_team" title="Chile national football team">Chile</a> and <a href="/wiki/Italy_national_football_team" title="Italy national football team">Italy</a>. </p> <figure class="mw-default-size mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Chaussures_de_Juninho_Pernambucano_avec_les_pr%C3%A9noms_de_ses_filles_inscrits_dessus.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b7/Chaussures_de_Juninho_Pernambucano_avec_les_pr%C3%A9noms_de_ses_filles_inscrits_dessus.jpg/170px-Chaussures_de_Juninho_Pernambucano_avec_les_pr%C3%A9noms_de_ses_filles_inscrits_dessus.jpg" decoding="async" width="170" height="227" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b7/Chaussures_de_Juninho_Pernambucano_avec_les_pr%C3%A9noms_de_ses_filles_inscrits_dessus.jpg/255px-Chaussures_de_Juninho_Pernambucano_avec_les_pr%C3%A9noms_de_ses_filles_inscrits_dessus.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b7/Chaussures_de_Juninho_Pernambucano_avec_les_pr%C3%A9noms_de_ses_filles_inscrits_dessus.jpg/340px-Chaussures_de_Juninho_Pernambucano_avec_les_pr%C3%A9noms_de_ses_filles_inscrits_dessus.jpg 2x" data-file-width="3024" data-file-height="4032" /></a><figcaption>Developer of the "<a href="/wiki/Knuckleball#Association_football" title="Knuckleball">knuckle ball</a>" technique at free-kicks, <a href="/wiki/Juninho_Pernambucano" title="Juninho Pernambucano">Juninho</a>'s Adidas boots in a museum</figcaption></figure> <p>Adidas has sponsored numerous players, including <a href="/wiki/Lionel_Messi" title="Lionel Messi">Lionel Messi</a>, <a href="/wiki/Zinedine_Zidane" title="Zinedine Zidane">Zinedine Zidane</a>, <a href="/wiki/Kak%C3%A1" title="Kaká">Kaká</a>, <a href="/wiki/David_Beckham" title="David Beckham">David Beckham</a>, <a href="/wiki/Steven_Gerrard" title="Steven Gerrard">Steven Gerrard</a>, <a href="/wiki/Gareth_Bale" title="Gareth Bale">Gareth Bale</a>, <a href="/wiki/Thomas_M%C3%BCller" title="Thomas Müller">Thomas Müller</a>, <a href="/wiki/Xavi_(footballer,_born_1980)" title="Xavi (footballer, born 1980)">Xavi</a>, <a href="/wiki/James_Rodr%C3%ADguez" title="James Rodríguez">James Rodríguez</a>, <a href="/wiki/Iker_Casillas" title="Iker Casillas">Iker Casillas</a>, <a href="/wiki/Arjen_Robben" title="Arjen Robben">Arjen Robben</a>, <a href="/wiki/Paul_Pogba" title="Paul Pogba">Paul Pogba</a>, <a href="/wiki/Luis_Su%C3%A1rez" title="Luis Suárez">Luis Suárez</a>, <a href="/wiki/George_Weah" title="George Weah">George Weah</a>, <a href="/wiki/Alessandro_Del_Piero" title="Alessandro Del Piero">Alessandro Del Piero</a>, <a href="/wiki/Son_Heung-min" title="Son Heung-min">Son Heung-min</a>, <a href="/wiki/Mohamed_Salah" title="Mohamed Salah">Mohamed Salah</a> and <a href="/wiki/Jude_Bellingham" title="Jude Bellingham">Jude Bellingham</a>.<sup id="cite_ref-99" class="reference"><a href="#cite_note-99"><span class="cite-bracket">[</span>97<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-100" class="reference"><a href="#cite_note-100"><span class="cite-bracket">[</span>98<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-101" class="reference"><a href="#cite_note-101"><span class="cite-bracket">[</span>99<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-102" class="reference"><a href="#cite_note-102"><span class="cite-bracket">[</span>100<span class="cite-bracket">]</span></a></sup> </p><p>Adidas is one of the official sponsors of the <a href="/wiki/UEFA_Champions_League" title="UEFA Champions League">UEFA Champions League</a>, and the <a href="/wiki/Adidas_Finale" title="Adidas Finale">Adidas Finale</a> is the competition's official match ball.<sup id="cite_ref-adidas_Finale_Munich_61-1" class="reference"><a href="#cite_note-adidas_Finale_Munich-61"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> Along with the <a href="/wiki/Adidas_Predator" title="Adidas Predator">Adidas Predator</a> boot, Adidas manufactures the <a href="/wiki/AdiPure" title="AdiPure">adiPure</a> range of football boots. Adidas provides clothing and equipment for all teams in <a href="/wiki/Major_League_Soccer" title="Major League Soccer">Major League Soccer</a> (MLS). </p><p>In July 2014, Adidas and <a href="/wiki/Manchester_United" class="mw-redirect" title="Manchester United">Manchester United</a> agreed to a ten-year kit deal, beginning with the <a href="/wiki/2015%E2%80%9316_Premier_League" title="2015–16 Premier League">2015–16 Premier League season</a>. This kit deal has a guaranteed minimum value of £750 million (US$1.29 billion), making it the most valuable kit deal in sports history, and replaced rival <a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike</a> as the club's global equipment partner.<sup id="cite_ref-103" class="reference"><a href="#cite_note-103"><span class="cite-bracket">[</span>101<span class="cite-bracket">]</span></a></sup> </p> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Andy_murray_crop.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/f8/Andy_murray_crop.JPG/170px-Andy_murray_crop.JPG" decoding="async" width="170" height="254" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/f8/Andy_murray_crop.JPG/255px-Andy_murray_crop.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/f/f8/Andy_murray_crop.JPG 2x" data-file-width="334" data-file-height="499" /></a><figcaption><a href="/wiki/Andy_Murray" title="Andy Murray">Andy Murray</a> endorsed Adidas from the start of the 2010 season until the end of the <a href="/wiki/2014_Andy_Murray_tennis_season" title="2014 Andy Murray tennis season">2014 season</a> receiving US$4.9 million per year.</figcaption></figure> <p>In November 2009, World Number 4 tennis player <a href="/wiki/Andy_Murray" title="Andy Murray">Andy Murray</a> was confirmed as Adidas's highest-paid star with a five-year contract reportedly worth US$24.5 million.<sup id="cite_ref-104" class="reference"><a href="#cite_note-104"><span class="cite-bracket">[</span>102<span class="cite-bracket">]</span></a></sup> In <a href="/wiki/Cincinnati" title="Cincinnati">Cincinnati</a>, at the <a href="/wiki/Association_of_Tennis_Professionals" title="Association of Tennis Professionals">ATP Tennis Tournament</a> in Mason, they have also sponsored the <a href="/wiki/Ball_boy#Tennis" title="Ball boy">ball-boy and ball-girl</a> uniforms. Adidas is also partners with Malibu Tennis Camp, Green Fitness GmbH and with Schöler & Micke Sportartikel Vertriebs GmbH.<sup id="cite_ref-105" class="reference"><a href="#cite_note-105"><span class="cite-bracket">[</span>103<span class="cite-bracket">]</span></a></sup> </p><p>Adidas has sponsored numerous basketball players like <a href="/wiki/Kareem_Abdul-Jabbar" title="Kareem Abdul-Jabbar">Kareem Abdul-Jabbar</a> (first ever NBA player signed with Adidas and first ever player overall with signature shoes),<sup id="cite_ref-106" class="reference"><a href="#cite_note-106"><span class="cite-bracket">[</span>104<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-107" class="reference"><a href="#cite_note-107"><span class="cite-bracket">[</span>105<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Chauncey_Billups" title="Chauncey Billups">Chauncey Billups</a>, <a href="/wiki/Tim_Duncan" title="Tim Duncan">Tim Duncan</a>, <a href="/wiki/Brandon_Knight_(basketball)" title="Brandon Knight (basketball)">Brandon Knight</a>, <a href="/wiki/Jeremy_Lin" title="Jeremy Lin">Jeremy Lin</a>, <a href="/wiki/Tracy_McGrady" title="Tracy McGrady">Tracy McGrady</a>, <a href="/wiki/Iman_Shumpert" title="Iman Shumpert">Iman Shumpert</a> and present players like <a href="/wiki/James_Harden" title="James Harden">James Harden</a>, <a href="/wiki/Damian_Lillard" title="Damian Lillard">Damian Lillard</a>, <a href="/wiki/Donovan_Mitchell" title="Donovan Mitchell">Donovan Mitchell</a>, <a href="/wiki/Candace_Parker" title="Candace Parker">Candace Parker</a>, <a href="/wiki/Derrick_Rose" title="Derrick Rose">Derrick Rose</a>, <a href="/wiki/John_Wall" title="John Wall">John Wall</a> and <a href="/wiki/Trae_Young" title="Trae Young">Trae Young</a>. Adidas also endorsed <a href="/wiki/Kobe_Bryant" title="Kobe Bryant">Kobe Bryant</a> with the Adidas Equipment KB8 as his first signature shoe until July 2002.<sup id="cite_ref-108" class="reference"><a href="#cite_note-108"><span class="cite-bracket">[</span>106<span class="cite-bracket">]</span></a></sup> The company also endorsed <a href="/wiki/Kevin_Garnett" title="Kevin Garnett">Kevin Garnett</a> until he opted out of his contract in 2010.<sup id="cite_ref-109" class="reference"><a href="#cite_note-109"><span class="cite-bracket">[</span>107<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Gilbert_Arenas" title="Gilbert Arenas">Gilbert Arenas</a> was an Adidas endorser until 2010.<sup id="cite_ref-110" class="reference"><a href="#cite_note-110"><span class="cite-bracket">[</span>108<span class="cite-bracket">]</span></a></sup> In August 2015, <a href="/wiki/James_Harden" title="James Harden">James Harden</a> left Nike for Adidas by signing a 13-year contract reportedly worth US$200 million.<sup id="cite_ref-111" class="reference"><a href="#cite_note-111"><span class="cite-bracket">[</span>109<span class="cite-bracket">]</span></a></sup> </p><p>In <a href="/wiki/Rugby_union" title="Rugby union">rugby union</a>, Adidas is the current kit supplier to the <a href="/wiki/New_Zealand_national_rugby_union_team" title="New Zealand national rugby union team">All Blacks</a>, the <a href="/wiki/France_national_rugby_union_team" title="France national rugby union team">France national team</a>, the <a href="/wiki/Italian_national_rugby_team" class="mw-redirect" title="Italian national rugby team">Italian national rugby team</a> and the South African <a href="/wiki/Stormers" title="Stormers">Stormers</a> and <a href="/wiki/Western_Province_(rugby_team)" class="mw-redirect" title="Western Province (rugby team)">Western Province</a> rugby union teams among others. Adidas is also the <a href="/wiki/New_Zealand_Rugby_Union" class="mw-redirect" title="New Zealand Rugby Union">New Zealand Rugby Union</a> clothing sponsor and supplies clothing to all <a href="/wiki/Super_Rugby" title="Super Rugby">Super Rugby</a> franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the <a href="/wiki/Heineken_Cup" class="mw-redirect" title="Heineken Cup">Heineken Cup</a>. Adidas was the <a href="/wiki/British_and_Irish_Lions" class="mw-redirect" title="British and Irish Lions">British and Irish Lions</a> kit supplier from 1997 to 2013. They are the jersey manufacturers of the <a href="/wiki/Gold_Coast_Titans" title="Gold Coast Titans">Gold Coast Titans</a> Rugby League club in the Australasian <a href="/wiki/National_Rugby_League" title="National Rugby League">National Rugby League</a>. Dual rugby and league international and former boxer <a href="/wiki/Sonny_Bill_Williams" title="Sonny Bill Williams">Sonny Bill Williams</a> is a global ambassador for Adidas. </p><p>Adidas has provided <a href="/wiki/Field_hockey" title="Field hockey">field hockey</a> equipment and sponsors numerous players of Germany, England, Netherlands, Australia, Spain and Belgium. The company has been the kit provider of Argentine <a href="/wiki/Argentina_women%27s_national_field_hockey_team" title="Argentina women's national field hockey team">women's</a> and <a href="/wiki/Argentina_men%27s_national_field_hockey_team" title="Argentina men's national field hockey team">men's</a> teams for over 15 years.<sup id="cite_ref-112" class="reference"><a href="#cite_note-112"><span class="cite-bracket">[</span>110<span class="cite-bracket">]</span></a></sup> The company also sponsored clubs <a href="/wiki/Reading_Hockey_Club" title="Reading Hockey Club">Reading</a>,<sup id="cite_ref-113" class="reference"><a href="#cite_note-113"><span class="cite-bracket">[</span>111<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Beeston_Hockey_Club" title="Beeston Hockey Club">Beeston</a><sup id="cite_ref-114" class="reference"><a href="#cite_note-114"><span class="cite-bracket">[</span>112<span class="cite-bracket">]</span></a></sup> and <a href="/wiki/East_Grinstead_Hockey_Club" title="East Grinstead Hockey Club">East Grinstead</a>.<sup id="cite_ref-115" class="reference"><a href="#cite_note-115"><span class="cite-bracket">[</span>113<span class="cite-bracket">]</span></a></sup> </p><p>Adidas also sponsors <a href="/wiki/Professional_golfer" title="Professional golfer">professional golfers</a> including <a href="/wiki/Collin_Morikawa" title="Collin Morikawa">Collin Morikawa</a>, <a href="/wiki/Ludvig_%C3%85berg" title="Ludvig Åberg">Ludvig Åberg</a>, <a href="/wiki/Tyrrell_Hatton" title="Tyrrell Hatton">Tyrrell Hatton</a>, <a href="/wiki/Daniel_Berger_(golfer)" title="Daniel Berger (golfer)">Daniel Berger</a> and <a href="/wiki/Nick_Taylor_(golfer)" title="Nick Taylor (golfer)">Nick Taylor</a>. Since Adidas does not make golf equipment the sponsorship is more limited to clothing and shoes.<sup id="cite_ref-116" class="reference"><a href="#cite_note-116"><span class="cite-bracket">[</span>114<span class="cite-bracket">]</span></a></sup> </p><p>In <a href="/wiki/Ice_hockey" title="Ice hockey">ice hockey</a>, Adidas signed an agreement with <a href="/wiki/National_Hockey_League" title="National Hockey League">National Hockey League</a> (NHL) to be the official outfitter of uniforms and licensed apparel, starting in the <a href="/wiki/2017%E2%80%9318_NHL_season" title="2017–18 NHL season">2017–18 season</a>, lasting through the <a href="/wiki/2023%E2%80%9324_NHL_season" title="2023–24 NHL season">2023–24 season</a>. </p><p>Adidas's <a href="/wiki/Cricket" title="Cricket">cricket</a> sponsorships include cricketers <a href="/wiki/Lasith_Malinga" title="Lasith Malinga">Lasith Malinga</a>, <a href="/wiki/Kieron_Pollard" title="Kieron Pollard">Kieron Pollard</a>, <a href="/wiki/Dwayne_Bravo" title="Dwayne Bravo">Dwayne Bravo</a> and <a href="/wiki/K._L._Rahul" class="mw-redirect" title="K. L. Rahul">K. L. Rahul</a>. Adidas's volleyball sponsorships include <a href="/wiki/Ivan_Zaytsev_(volleyball)" title="Ivan Zaytsev (volleyball)">Ivan Zaytsev</a> and <a href="/wiki/Earvin_N%27Gapeth" title="Earvin N'Gapeth">Earvin N'Gapeth</a>, who advertises as a model and brand ambassador for Adidas.<sup id="cite_ref-117" class="reference"><a href="#cite_note-117"><span class="cite-bracket">[</span>115<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-118" class="reference"><a href="#cite_note-118"><span class="cite-bracket">[</span>116<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="IP_protection">IP protection</h2></div> <p>In 2016, Adidas filed lawsuits against <a href="/wiki/Skechers" title="Skechers">Skechers</a> for making a duplicate <a href="/wiki/Stan_Smith" title="Stan Smith">Stan Smith</a> design and for Adidas replicas such as "Springblade".<sup id="cite_ref-119" class="reference"><a href="#cite_note-119"><span class="cite-bracket">[</span>117<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Criticism">Criticism</h2></div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-Criticism_section plainlinks metadata ambox ambox-content ambox-criticism" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span class="skin-invert-image" typeof="mw:File"><span><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fe/Unbalanced_scales.svg/45px-Unbalanced_scales.svg.png" decoding="async" width="45" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fe/Unbalanced_scales.svg/68px-Unbalanced_scales.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fe/Unbalanced_scales.svg/90px-Unbalanced_scales.svg.png 2x" data-file-width="400" data-file-height="354" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article's <a href="/wiki/Wikipedia:Criticism#Avoid_sections_and_articles_focusing_on_criticisms_or_controversies" title="Wikipedia:Criticism">"criticism" or "controversy" section</a> <b>may compromise the article's <a href="/wiki/Wikipedia:Neutral_point_of_view#Article_structure" title="Wikipedia:Neutral point of view">neutrality</a></b>.<span class="hide-when-compact"> Please help rewrite or integrate negative information to other sections <a href="/wiki/Wikipedia:Consensus" title="Wikipedia:Consensus">through discussion</a> on the <a href="/wiki/Talk:Adidas" title="Talk:Adidas">talk page</a>.</span> <span class="date-container"><i>(<span class="date">June 2023</span>)</i></span></div></td></tr></tbody></table> <p>Adidas's business practises/<a href="/wiki/Ethics" title="Ethics">ethics</a> and commitment to worker welfare have been scrutinised and often criticised.<sup id="cite_ref-120" class="reference"><a href="#cite_note-120"><span class="cite-bracket">[</span>118<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-121" class="reference"><a href="#cite_note-121"><span class="cite-bracket">[</span>119<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2011_All_Blacks_replica_rugby_jersey_pricing">2011 All Blacks replica rugby jersey pricing</h3></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:All_blacks_jersey_whitebackg.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fb/All_blacks_jersey_whitebackg.jpg/200px-All_blacks_jersey_whitebackg.jpg" decoding="async" width="200" height="162" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fb/All_blacks_jersey_whitebackg.jpg/300px-All_blacks_jersey_whitebackg.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fb/All_blacks_jersey_whitebackg.jpg/400px-All_blacks_jersey_whitebackg.jpg 2x" data-file-width="884" data-file-height="714" /></a><figcaption>The All Blacks jersey caused controversy.</figcaption></figure> <p>Unhappy with the local price of the Adidas replica All Blacks jersey, New Zealand-based <a href="/wiki/New_Zealand_national_rugby_union_team" title="New Zealand national rugby union team">All Blacks</a> fans asked for price cuts and began purchasing the jersey from overseas vendors after it was revealed that the local price of NZ$220 was more than twice the price offered on some websites.<sup id="cite_ref-122" class="reference"><a href="#cite_note-122"><span class="cite-bracket">[</span>120<span class="cite-bracket">]</span></a></sup> </p><p>Adidas has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents. It has been labelled a public relations disaster by leading New Zealand PR firms<sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Avoid_weasel_words" class="mw-redirect" title="Wikipedia:Avoid weasel words"><span title="The material near this tag possibly uses too vague attribution or weasel words. (June 2023)">which?</span></a></i>]</sup> and Consumer advocate groups. The largest New Zealand sportswear retailer <a href="/wiki/Rebel_(company)" title="Rebel (company)">Rebel Sport</a> has stated<sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Manual_of_Style/Dates_and_numbers#Chronological_items" title="Wikipedia:Manual of Style/Dates and numbers"><span title="The time period mentioned near this tag is ambiguous. (June 2023)">when?</span></a></i>]</sup> it is angry and is considering selling the All Blacks Jerseys to the general public below cost.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (June 2023)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading3"><h3 id="2012_"shackle"_sneakers"><span id="2012_.22shackle.22_sneakers"></span>2012 "shackle" sneakers</h3></div> <p>On 14 June 2012, Adidas posted on their Facebook page a picture of a pair of <a href="/wiki/Jeremy_Scott" title="Jeremy Scott">Jeremy Scott</a>-designed shoes containing shackles. The picture was of a planned shoe line that Adidas intended to release in July. The photo caused controversy. <a href="/wiki/Jesse_Jackson" title="Jesse Jackson">Jesse Jackson</a> was quoted as saying: "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive".<sup id="cite_ref-Shackles_123-0" class="reference"><a href="#cite_note-Shackles-123"><span class="cite-bracket">[</span>121<span class="cite-bracket">]</span></a></sup> Jackson threatened a boycott, and NBA commissioner <a href="/wiki/David_Stern" title="David Stern">David Stern</a> was at one point reportedly contacted in hopes that he would intervene.<sup id="cite_ref-Shackles_123-1" class="reference"><a href="#cite_note-Shackles-123"><span class="cite-bracket">[</span>121<span class="cite-bracket">]</span></a></sup> Shortly after the outcry, the company cancelled the product.<sup id="cite_ref-Shackles_123-2" class="reference"><a href="#cite_note-Shackles-123"><span class="cite-bracket">[</span>121<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Sweatshops_and_labour_standards">Sweatshops and labour standards</h3></div> <p>Adidas has been criticized for operating <a href="/wiki/Sweatshops" class="mw-redirect" title="Sweatshops">sweatshops</a>, particularly in Indonesia. Between 2006 and 2007, Adidas rejected many of its suppliers that supported unions in favour of subcontractors with worse labour rights records.<sup id="cite_ref-124" class="reference"><a href="#cite_note-124"><span class="cite-bracket">[</span>122<span class="cite-bracket">]</span></a></sup> By subcontracting work to different suppliers, it is more difficult for Adidas to ensure company labour standards are enforced. Adidas's policy includes the freedom for workers to take part in <a href="/wiki/Collective_bargaining" title="Collective bargaining">collective bargaining</a> and a non-retaliation policy towards workers who express concerns.<sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Manual_of_Style/Dates_and_numbers#Chronological_items" title="Wikipedia:Manual of Style/Dates and numbers"><span title="The time period mentioned near this tag is ambiguous. (October 2019)">when?</span></a></i>]</sup><sup id="cite_ref-sustainability_125-0" class="reference"><a href="#cite_note-sustainability-125"><span class="cite-bracket">[</span>123<span class="cite-bracket">]</span></a></sup> In practice, however, many of Adidas's suppliers have not upheld these standards. At the Panarub factory in <a href="/wiki/Java" title="Java">Java</a>, 33 workers were fired after striking for better pay in 2005.<sup id="cite_ref-126" class="reference"><a href="#cite_note-126"><span class="cite-bracket">[</span>124<span class="cite-bracket">]</span></a></sup> </p><p>PT Kizone is another Indonesian factory where Adidas has been criticized over treatment of workers. They produced products for Adidas as well as <a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike</a> and the <a href="/wiki/Dallas_Cowboys" title="Dallas Cowboys">Dallas Cowboys</a> until they closed in January 2011. 2,686 workers who were laid off are owed $3 million in severance pay and benefits. Nike has contributed $1.5 million but Adidas has not acted. A campaign has been initiated by <a href="/wiki/United_Students_Against_Sweatshops" title="United Students Against Sweatshops">United Students Against Sweatshops</a> calling for universities to cut contracts with Adidas.<sup id="cite_ref-127" class="reference"><a href="#cite_note-127"><span class="cite-bracket">[</span>125<span class="cite-bracket">]</span></a></sup> </p><p>On 16 July 2012, <a href="/wiki/War_on_Want" title="War on Want">War on Want</a> organised activists in London to replace Adidas price tags in sports stores with 34p ones,<sup id="cite_ref-128" class="reference"><a href="#cite_note-128"><span class="cite-bracket">[</span>126<span class="cite-bracket">]</span></a></sup> a reference to the low hourly wage rate paid to the Indonesian workers who make Adidas goods.<sup id="cite_ref-129" class="reference"><a href="#cite_note-129"><span class="cite-bracket">[</span>127<span class="cite-bracket">]</span></a></sup> The campaign group <a href="/wiki/Labour_Behind_the_Label" title="Labour Behind the Label">Labour Behind the Label</a> claimed that the basic pay of Indonesian Adidas workers was only £10 a week. William Anderson, head of social and environmental affairs for the Asia Pacific region, posted an entry on the company blog in which he claimed that total wages including bonuses and overtime were often double the hourly wage, and drew attention to <a href="/wiki/Purchasing_power_parity" title="Purchasing power parity">purchasing power parity</a>.<sup id="cite_ref-poverty_130-0" class="reference"><a href="#cite_note-poverty-130"><span class="cite-bracket">[</span>128<span class="cite-bracket">]</span></a></sup> </p><p>In April 2014, one of the biggest strikes on mainland <a href="/wiki/China" title="China">China</a> took place at the <a href="/wiki/Yue_Yuen_Industrial_Holdings" title="Yue Yuen Industrial Holdings">Yue Yuen Industrial Holdings</a> Dongguan shoe factory, producing amongst others for Adidas.<sup id="cite_ref-131" class="reference"><a href="#cite_note-131"><span class="cite-bracket">[</span>129<span class="cite-bracket">]</span></a></sup> </p><p>In 2022, researchers from <a href="/wiki/Nordhausen_University_of_Applied_Sciences" title="Nordhausen University of Applied Sciences">Nordhausen University of Applied Sciences</a> identified cotton from <a href="/wiki/Xinjiang" title="Xinjiang">Xinjiang</a> in Adidas shirts.<sup id="cite_ref-132" class="reference"><a href="#cite_note-132"><span class="cite-bracket">[</span>130<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Soviet_themed_items,_and_advertising"><span id="Soviet_themed_items.2C_and_advertising"></span>Soviet themed items, and advertising</h3></div> <p>In 2018, Adidas promoted a line of Soviet themed items. After a social media outcry, they were taken off the market.<sup id="cite_ref-133" class="reference"><a href="#cite_note-133"><span class="cite-bracket">[</span>131<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="NCAA_corruption_scandal">NCAA corruption scandal</h3></div> <p>Adidas executive James Gatto was indicted in the <a href="/wiki/2017_NCAA_Division_I_men%27s_basketball_corruption_scandal" class="mw-redirect" title="2017 NCAA Division I men's basketball corruption scandal">2017 NCAA Division I men's basketball corruption scandal</a>.<sup id="cite_ref-espn-schlabach_134-0" class="reference"><a href="#cite_note-espn-schlabach-134"><span class="cite-bracket">[</span>132<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-nbcnews_135-0" class="reference"><a href="#cite_note-nbcnews-135"><span class="cite-bracket">[</span>133<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-sbnation_136-0" class="reference"><a href="#cite_note-sbnation-136"><span class="cite-bracket">[</span>134<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Racial_diversity_controversy">Racial diversity controversy</h3></div> <p>In June 2020, the head of global human resources at Adidas, Karen Parkin, voluntarily stepped down after some black employees raised concerns about her failure to address racism and discrimination in the workplace.<sup id="cite_ref-137" class="reference"><a href="#cite_note-137"><span class="cite-bracket">[</span>135<span class="cite-bracket">]</span></a></sup> The former HR chief had also made a comment about racism being "noise", in addition to not adequately addressing workforce diversity.<sup id="cite_ref-138" class="reference"><a href="#cite_note-138"><span class="cite-bracket">[</span>136<span class="cite-bracket">]</span></a></sup> Upon her resignation, she made a statement saying that she supports the company's continued progress towards racial justice and offered an apology.<sup id="cite_ref-139" class="reference"><a href="#cite_note-139"><span class="cite-bracket">[</span>137<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-140" class="reference"><a href="#cite_note-140"><span class="cite-bracket">[</span>138<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-141" class="reference"><a href="#cite_note-141"><span class="cite-bracket">[</span>139<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="SL_72_sneaker_advertising_campaign">SL 72 sneaker advertising campaign</h3></div> <p>In July 2024, Adidas withdrew and apologized for their advertising campaign starring <a href="/wiki/Bella_Hadid" title="Bella Hadid">Bella Hadid</a> for the <a href="/wiki/Adidas_SL_72" title="Adidas SL 72">SL 72</a> which was originally created for the <a href="/wiki/1972_Munich_Olympics" class="mw-redirect" title="1972 Munich Olympics">1972 Munich Olympics</a> where the <a href="/wiki/Munich_massacre" title="Munich massacre">massacre</a> of 11 Israeli athletes took place.<sup id="cite_ref-142" class="reference"><a href="#cite_note-142"><span class="cite-bracket">[</span>140<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-143" class="reference"><a href="#cite_note-143"><span class="cite-bracket">[</span>141<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div> <style data-mw-deduplicate="TemplateStyles:r1259569809">.mw-parser-output .portalbox{padding:0;margin:0.5em 0;display:table;box-sizing:border-box;max-width:175px;list-style:none}.mw-parser-output .portalborder{border:1px solid var(--border-color-base,#a2a9b1);padding:0.1em;background:var(--background-color-neutral-subtle,#f8f9fa)}.mw-parser-output .portalbox-entry{display:table-row;font-size:85%;line-height:110%;height:1.9em;font-style:italic;font-weight:bold}.mw-parser-output .portalbox-image{display:table-cell;padding:0.2em;vertical-align:middle;text-align:center}.mw-parser-output .portalbox-link{display:table-cell;padding:0.2em 0.2em 0.2em 0.3em;vertical-align:middle}@media(min-width:720px){.mw-parser-output .portalleft{clear:left;float:left;margin:0.5em 1em 0.5em 0}.mw-parser-output .portalright{clear:right;float:right;margin:0.5em 0 0.5em 1em}}</style><ul role="navigation" aria-label="Portals" class="noprint portalbox portalborder portalright"> <li class="portalbox-entry"><span class="portalbox-image"><span class="mw-image-border noviewer" typeof="mw:File"><span><img alt="flag" src="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/32px-Flag_of_Germany.svg.png" decoding="async" width="32" height="19" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/48px-Flag_of_Germany.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/64px-Flag_of_Germany.svg.png 2x" data-file-width="1000" data-file-height="600" /></span></span></span><span class="portalbox-link"><a href="/wiki/Portal:Germany" title="Portal:Germany">Germany portal</a></span></li><li class="portalbox-entry"><span class="portalbox-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/28px-Industry5.svg.png" decoding="async" width="28" height="28" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/42px-Industry5.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2a/Industry5.svg/56px-Industry5.svg.png 2x" data-file-width="512" data-file-height="512" /></span></span></span><span class="portalbox-link"><a href="/wiki/Portal:Companies" title="Portal:Companies">Companies portal</a></span></li></ul> <ul><li><a href="/wiki/Adidas_Originals" title="Adidas Originals">Adidas Originals</a></li> <li><a href="/wiki/Puma_(brand)" title="Puma (brand)">Puma (brand)</a>, formed by <a href="/wiki/Rudolf_Dassler" title="Rudolf Dassler">Rudolf Dassler</a>, brother of <a href="/wiki/Adolf_Dassler" title="Adolf Dassler">Adolf Dassler</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="Notes">Notes</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-lower-alpha"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-49">^</a></b></span> <span class="reference-text">"Net sales"</span> </li> <li id="cite_note-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-50">^</a></b></span> <span class="reference-text">"Net income/(loss) attributable to shareholders"</span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="References">References</h2></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239543626"><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-history-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-history_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-history_1-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-history_1-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-history_1-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-history_1-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-history_1-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-history_1-6"><sup><i><b>g</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20150208215436/http://www.adidas-group.com/en/group/history/">"History"</a>. <i>Adidas Group</i>. Archived from <a rel="nofollow" class="external text" href="http://www.adidas-group.com/en/group/history/">the original</a> on 8 February 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">7 May</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adidas+Group&rft.atitle=History&rft_id=http%3A%2F%2Fwww.adidas-group.com%2Fen%2Fgroup%2Fhistory%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.adidas-group.com/en/about/supervisory-board/">"Supervisory Board"</a>. <i>Adidas Group</i><span class="reference-accessdate">. Retrieved <span class="nowrap">20 October</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adidas+Group&rft.atitle=Supervisory+Board&rft_id=https%3A%2F%2Fwww.adidas-group.com%2Fen%2Fabout%2Fsupervisory-board%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-FY2018-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-FY2018_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-FY2018_3-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-FY2018_3-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-FY2018_3-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-FY2018_3-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-FY2018_3-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-FY2018_3-6"><sup><i><b>g</b></i></sup></a> <a href="#cite_ref-FY2018_3-7"><sup><i><b>h</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20190624060640/https://report.adidas-group.com/fileadmin/user_upload/adidas_Annual_Report_GB-2018-EN.pdf">"Adidas Annual Report 2018"</a> <span class="cs1-format">(PDF)</span>. <i>Adidas Group</i>. Archived from <a rel="nofollow" class="external text" href="https://report.adidas-group.com/fileadmin/user_upload/adidas_Annual_Report_GB-2018-EN.pdf">the original</a> <span class="cs1-format">(PDF)</span> on 24 June 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">25 June</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adidas+Group&rft.atitle=Adidas+Annual+Report+2018&rft_id=https%3A%2F%2Freport.adidas-group.com%2Ffileadmin%2Fuser_upload%2Fadidas_Annual_Report_GB-2018-EN.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20130317011942/http://onthisdayinfashion.com/?p=4465">"The History of Adidas"</a>. <i>On This Day In Fashion</i>. Archived from <a rel="nofollow" class="external text" href="http://onthisdayinfashion.com/?p=4465">the original</a> on 17 March 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">16 October</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=On+This+Day+In+Fashion&rft.atitle=The+History+of+Adidas&rft_id=http%3A%2F%2Fonthisdayinfashion.com%2F%3Fp%3D4465&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20121106120858/http://www.bloomberg.com/apps/news?pid=newsarchive&sid=ah3ZhaeNWMdM">"Adidas, Deutsche Telekom, Infineon: German Equity Preview"</a>. <i><a href="/wiki/Bloomberg_L.P." title="Bloomberg L.P.">Bloomberg L.P.</a></i> 16 January 2008. 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Retrieved <span class="nowrap">31 May</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Bloomberg+L.P.&rft.atitle=Adidas%2C+Deutsche+Telekom%2C+Infineon%3A+German+Equity+Preview&rft.date=2008-01-16&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fapps%2Fnews%3Fpid%3Dnewsarchive%26sid%3Dah3ZhaeNWMdM&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.statista.com/statistics/271302/the-largest-sportswear-manufacturers-worldwide-by-revenue/">"Ranking of the largest sporting goods manufacturers worldwide in 2009, based on revenue"</a>. <i>Statista.com</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Statista.com&rft.atitle=Ranking+of+the+largest+sporting+goods+manufacturers+worldwide+in+2009%2C+based+on+revenue&rft_id=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F271302%2Fthe-largest-sportswear-manufacturers-worldwide-by-revenue%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://www.autohaus.de/nachrichten/schadenbusiness/triple-a-teilhaber-allianz-steigt-nach-adidas-und-audi-beim-fc-bayern-muenchen-ein-2775793">"Allianz steigt nach Adidas und Audi beim FC Bayern München ein"</a>. <i>Autohaus.de</i> (in German). 13 February 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">28 December</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Autohaus.de&rft.atitle=Allianz+steigt+nach+Adidas+und+Audi+beim+FC+Bayern+M%C3%BCnchen+ein&rft.date=2014-02-13&rft_id=https%3A%2F%2Fwww.autohaus.de%2Fnachrichten%2Fschadenbusiness%2Ftriple-a-teilhaber-allianz-steigt-nach-adidas-und-audi-beim-fc-bayern-muenchen-ein-2775793&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-smit-8"><span class="mw-cite-backlink">^ <a href="#cite_ref-smit_8-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-smit_8-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSmit2007" class="citation book cs1">Smit, Barbara (2007). <i>Pitch Invasion, Adidas, Puma and the making of modern sport</i>. Penguin. p. 44. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-14-102368-7" title="Special:BookSources/978-0-14-102368-7"><bdi>978-0-14-102368-7</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Pitch+Invasion%2C+Adidas%2C+Puma+and+the+making+of+modern+sport&rft.pages=44&rft.pub=Penguin&rft.date=2007&rft.isbn=978-0-14-102368-7&rft.aulast=Smit&rft.aufirst=Barbara&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-ChadwickArthur2007-438-9"><span class="mw-cite-backlink">^ <a href="#cite_ref-ChadwickArthur2007-438_9-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-ChadwickArthur2007-438_9-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-ChadwickArthur2007-438_9-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFChadwickArthur2007" class="citation book cs1">Chadwick, Simon & Arthur, Dave (2007). <i>International Cases in the Business of Sport</i>. Butterworth-Heinemann. p. 438. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-7506-8543-6" title="Special:BookSources/978-0-7506-8543-6"><bdi>978-0-7506-8543-6</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=International+Cases+in+the+Business+of+Sport&rft.pages=438&rft.pub=Butterworth-Heinemann&rft.date=2007&rft.isbn=978-0-7506-8543-6&rft.aulast=Chadwick&rft.aufirst=Simon&rft.au=Arthur%2C+Dave&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-Sneaker_Wars-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-Sneaker_Wars_10-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSmit2009" class="citation book cs1">Smit, Barbara (2009). <i>Sneaker Wars</i>. New York: Harper Perennial. p. 5. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-06-124658-6" title="Special:BookSources/978-0-06-124658-6"><bdi>978-0-06-124658-6</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Sneaker+Wars&rft.place=New+York&rft.pages=5&rft.pub=Harper+Perennial&rft.date=2009&rft.isbn=978-0-06-124658-6&rft.aulast=Smit&rft.aufirst=Barbara&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-DW-11"><span class="mw-cite-backlink">^ <a href="#cite_ref-DW_11-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-DW_11-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-DW_11-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFJames2006" class="citation web cs1">James, Kyle (3 July 2006). <a rel="nofollow" class="external text" href="http://www.dw.de/the-town-that-sibling-rivalry-built-and-divided/a-2074427">"The Town that Sibling Rivalry Built, and Divided"</a>. <i><a href="/wiki/Deutsche_Welle" title="Deutsche Welle">Deutsche Welle</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Deutsche+Welle&rft.atitle=The+Town+that+Sibling+Rivalry+Built%2C+and+Divided&rft.date=2006-07-03&rft.aulast=James&rft.aufirst=Kyle&rft_id=http%3A%2F%2Fwww.dw.de%2Fthe-town-that-sibling-rivalry-built-and-divided%2Fa-2074427&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.freelapusa.com/the-history-of-track-spikes/">"The History of Track Spikes"</a>. <i>Freelap USA</i>. 15 February 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">2 June</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Freelap+USA&rft.atitle=The+History+of+Track+Spikes&rft.date=2014-02-15&rft_id=https%3A%2F%2Fwww.freelapusa.com%2Fthe-history-of-track-spikes%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-rediff-13"><span class="mw-cite-backlink">^ <a href="#cite_ref-rediff_13-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-rediff_13-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20080117230846/http://in.rediff.com/sports/2005/nov/08adi.htm">"How Adidas and PUMA were born"</a>. <i>in.rediff.com</i>. 8 November 2005. Archived from <a rel="nofollow" class="external text" href="http://in.rediff.com/sports/2005/nov/08adi.htm">the original</a> on 17 January 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">2 April</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=in.rediff.com&rft.atitle=How+Adidas+and+PUMA+were+born&rft.date=2005-11-08&rft_id=http%3A%2F%2Fin.rediff.com%2Fsports%2F2005%2Fnov%2F08adi.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSmit2007" class="citation book cs1">Smit, Barbara (2007). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=lf6dUQBSRvQC&pg=PT39"><i>Pitch Invasion: Adidas, Puma and the Making of Modern Sport</i></a>. Penguin. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-14-102368-7" title="Special:BookSources/978-0-14-102368-7"><bdi>978-0-14-102368-7</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Pitch+Invasion%3A+Adidas%2C+Puma+and+the+Making+of+Modern+Sport&rft.pub=Penguin&rft.date=2007&rft.isbn=978-0-14-102368-7&rft.aulast=Smit&rft.aufirst=Barbara&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3Dlf6dUQBSRvQC%26pg%3DPT39&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKarlschKleinschmidtLesczenskiSudrow2018" class="citation book cs1 cs1-prop-foreign-lang-source">Karlsch, Rainer; Kleinschmidt, Christian; Lesczenski, Jörg & Sudrow, Anne (2018). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=doRjDwAAQBAJ&pg=PP1"><i>Unternehmen Sport: Die Geschichte von adidas</i></a> (in German). Siedler Verlag. p. 41. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-3-641237035" title="Special:BookSources/978-3-641237035"><bdi>978-3-641237035</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Unternehmen+Sport%3A+Die+Geschichte+von+adidas&rft.pages=41&rft.pub=Siedler+Verlag&rft.date=2018&rft.isbn=978-3-641237035&rft.aulast=Karlsch&rft.aufirst=Rainer&rft.au=Kleinschmidt%2C+Christian&rft.au=Lesczenski%2C+J%C3%B6rg&rft.au=Sudrow%2C+Anne&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DdoRjDwAAQBAJ%26pg%3DPP1&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKarlschKleinschmidtLesczenskiSudrow2018" class="citation book cs1">Karlsch, Rainer; Kleinschmidt, Christian; Lesczenski, Jörg & Sudrow, Anne (2018). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=doRjDwAAQBAJ&pg=PT109"><i>Unternehmen Sport: Die Geschichte von adidas</i></a>. Siedler Verlag. p. 65. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-3-641237035" title="Special:BookSources/978-3-641237035"><bdi>978-3-641237035</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Unternehmen+Sport%3A+Die+Geschichte+von+adidas&rft.pages=65&rft.pub=Siedler+Verlag&rft.date=2018&rft.isbn=978-3-641237035&rft.aulast=Karlsch&rft.aufirst=Rainer&rft.au=Kleinschmidt%2C+Christian&rft.au=Lesczenski%2C+J%C3%B6rg&rft.au=Sudrow%2C+Anne&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DdoRjDwAAQBAJ%26pg%3DPT109&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.spiegel.de/international/germany/shoes-and-nazi-bazookas-the-prehistory-of-adidas-and-puma-a-611400.html">"Shoes and Nazi Bazookas: The Prehistory of Adidas and Puma"</a>. <i><a href="/wiki/Der_Spiegel_(website)" title="Der Spiegel (website)">Der Spiegel</a></i>. 4 March 2009<span class="reference-accessdate">. Retrieved <span class="nowrap">5 August</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Der+Spiegel&rft.atitle=Shoes+and+Nazi+Bazookas%3A+The+Prehistory+of+Adidas+and+Puma&rft.date=2009-03-04&rft_id=http%3A%2F%2Fwww.spiegel.de%2Finternational%2Fgermany%2Fshoes-and-nazi-bazookas-the-prehistory-of-adidas-and-puma-a-611400.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-sneakerwars-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-sneakerwars_18-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFEsterl2008" class="citation news cs1">Esterl, Mike (21 March 2008). <a rel="nofollow" class="external text" href="https://www.wsj.com/articles/SB120606066903653643">"Review of "Sneaker Wars: The Enemy Brothers Who Founded Adidas and PUMA and the Family Feud That Forever Changed the Business of Sport", Barbara Smit, March 2008"</a>. <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">26 September</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Wall+Street+Journal&rft.atitle=Review+of+%22Sneaker+Wars%3A+The+Enemy+Brothers+Who+Founded+Adidas+and+PUMA+and+the+Family+Feud+That+Forever+Changed+the+Business+of+Sport%22%2C+Barbara+Smit%2C+March+2008&rft.date=2008-03-21&rft.aulast=Esterl&rft.aufirst=Mike&rft_id=https%3A%2F%2Fwww.wsj.com%2Farticles%2FSB120606066903653643&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHarker2023" class="citation web cs1">Harker, Joe (14 April 2023). <a rel="nofollow" class="external text" href="https://www.ladbible.com/news/what-does-adidas-name-stand-for-408405-20230414">"Adidas doesn't actually stand for 'All Day I Dream About Sports'<span class="cs1-kern-right"></span>"</a>. <i><a href="/wiki/LADbible" class="mw-redirect" title="LADbible">LADbible</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">10 October</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LADbible&rft.atitle=Adidas+doesn%27t+actually+stand+for+%27All+Day+I+Dream+About+Sports%27&rft.date=2023-04-14&rft.aulast=Harker&rft.aufirst=Joe&rft_id=https%3A%2F%2Fwww.ladbible.com%2Fnews%2Fwhat-does-adidas-name-stand-for-408405-20230414&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.snopes.com/fact-check/adidas/">"What Does Adidas Stand For?"</a>. 21 November 2000.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=What+Does+Adidas+Stand+For%3F&rft.date=2000-11-21&rft_id=https%3A%2F%2Fwww.snopes.com%2Ffact-check%2Fadidas%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRamachandran2009" class="citation news cs1">Ramachandran, Arjun (18 September 2009). <a rel="nofollow" class="external text" href="http://www.smh.com.au/executive-style/culture/town-divided-by-tale-of-two-shoes-20090918-fv01.html">"Town divided by tale of two shoes"</a>. <i><a href="/wiki/The_Sydney_Morning_Herald" title="The Sydney Morning Herald">The Sydney Morning Herald</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">6 November</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Sydney+Morning+Herald&rft.atitle=Town+divided+by+tale+of+two+shoes&rft.date=2009-09-18&rft.aulast=Ramachandran&rft.aufirst=Arjun&rft_id=http%3A%2F%2Fwww.smh.com.au%2Fexecutive-style%2Fculture%2Ftown-divided-by-tale-of-two-shoes-20090918-fv01.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHall2009" class="citation web cs1">Hall, Allan (22 September 2009). <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="https://www.telegraph.co.uk/news/worldnews/europe/germany/6216728/Adidas-and-Puma-bury-the-hatchet-after-60-years-of-brothers-feud-after-football-match.html">"Adidas and Puma bury the hatchet after 60 years of brothers' feud after football match"</a></span>. <i><a href="/wiki/The_Daily_Telegraph" title="The Daily Telegraph">The Daily Telegraph</a></i>. <a rel="nofollow" class="external text" href="https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/news/worldnews/europe/germany/6216728/Adidas-and-Puma-bury-the-hatchet-after-60-years-of-brothers-feud-after-football-match.html">Archived</a> from the original on 10 January 2022<span class="reference-accessdate">. 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Retrieved <span class="nowrap">1 April</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Sporting+News&rft.atitle=Adidas+unveils+2015+McDonald%27s+All-American+uniforms&rft.date=2015-03-24&rft.aulast=Rafferty&rft.aufirst=Scott&rft_id=http%3A%2F%2Fwww.sportingnews.com%2Fncaa-basketball%2Fstory%2F2015-03-24%2Fmcdonalds-all-american-2015-game-uniforms-shoes-adidas-photos&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-42">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFingas2015" class="citation web cs1">Fingas, Jon (5 August 2015). <a rel="nofollow" class="external text" href="https://www.engadget.com/2015/08/05/adidas-buys-runtastic">"Adidas buys Runtastic to boost its fitness tech"</a>. <i><a href="/wiki/Engadget" title="Engadget">Engadget</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Engadget&rft.atitle=Adidas+buys+Runtastic+to+boost+its+fitness+tech&rft.date=2015-08-05&rft.aulast=Fingas&rft.aufirst=Jon&rft_id=https%3A%2F%2Fwww.engadget.com%2F2015%2F08%2F05%2Fadidas-buys-runtastic&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-43">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHirsch2019" class="citation web cs1">Hirsch, Lauren (14 April 2019). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2019/04/15/adidas-may-have-underestimated-tiger-this-private-equity-firm-may-win.html">"Adidas may have underestimated Tiger's ability to come back—this private equity firm could win big as a result"</a>. <i>CNBC</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">12 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Insider&rft.atitle=Adidas%27+new+CEO+came+out+swinging+during+his+first+press+conference%2C+calling+out+Nike%27s+lack+of+innovation+and+defending+the+three+stripes&rft.date=2023-03-08&rft.au=Danni+Santana&rft.au=Matthew+Kish&rft_id=https%3A%2F%2Fwww.businessinsider.com%2Fadidas-new-ceo-came-out-swinging-during-first-press-conference-2023-3%23%3A~%3Atext%3DNew%2520Adidas%2520CEO%2520Bj%C3%B8rn%2520Gulden%2CNike%252C%2520including%2520over%2520its%2520innovation.&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-48">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.adidas-group.com/en/investors/financial-reports/">"Adidas - Financial Publications"</a>. <i>Adidas</i>. Fact Sheet and Annual Report.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adidas&rft.atitle=Adidas+-+Financial+Publications&rft_id=https%3A%2F%2Fwww.adidas-group.com%2Fen%2Finvestors%2Ffinancial-reports%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span><span class="cs1-maint citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_web" title="Template:Cite web">cite web</a>}}</code>: CS1 maint: others (<a href="/wiki/Category:CS1_maint:_others" title="Category:CS1 maint: others">link</a>)</span></span> </li> <li id="cite_note-:2-51"><span class="mw-cite-backlink">^ <a href="#cite_ref-:2_51-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:2_51-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.adidas-group.com/media/filer_public/56/6b/566b3336-47a9-4225-b5e3-51f843e21334/gb_2007_en.pdf">"Adidas Annual Report 2007"</a> <span class="cs1-format">(PDF)</span>. <i>Adidas</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adidas&rft.atitle=Adidas+Annual+Report+2007&rft_id=https%3A%2F%2Fwww.adidas-group.com%2Fmedia%2Ffiler_public%2F56%2F6b%2F566b3336-47a9-4225-b5e3-51f843e21334%2Fgb_2007_en.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-:3-52"><span class="mw-cite-backlink">^ <a href="#cite_ref-:3_52-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:3_52-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.adidas-group.com/media/filer_public/2013/07/31/gb_2009_en_1.pdf">"Adidas Annual Report 2009"</a> <span class="cs1-format">(PDF)</span>. <i>Adidas</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adidas&rft.atitle=Adidas+Annual+Report+2009&rft_id=https%3A%2F%2Fwww.adidas-group.com%2Fmedia%2Ffiler_public%2F2013%2F07%2F31%2Fgb_2009_en_1.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> <li id="cite_note-53"><span class="mw-cite-backlink"><b><a href="#cite_ref-53">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.adidas-group.com/media/filer_public/0b/f4/0bf42b93-4cd6-4087-98fc-00823d3e351a/gb_2010_en.pdf">"Adidas Annual Report 2010"</a> <span class="cs1-format">(PDF)</span>. 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href="https://web.archive.org/web/20170331114414/http://www.adidas-group.com/media/filer_public/12/a8/12a84bd7-c7ee-4272-a64c-9f4992741e1f/factsheet_q4_2016_final.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on 31 March 2017<span class="reference-accessdate">. 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Time Magazine.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Bella+Hadid+Breaks+Silence%2C+Apologizes+for+Adidas+Shoe+Campaign+Controversy&rft.pub=Time+Magazine&rft_id=https%3A%2F%2Ftime.com%2F7005304%2Fbella-hadid-adidas-israel-palestine%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading3"><h3 id="Sources">Sources</h3></div> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.adidas-group.com/en/group/strategy-overview/">"Adidas Strategy Overview"</a>. <i>Adidas Group</i><span class="reference-accessdate">. Retrieved <span class="nowrap">27 September</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Adidas+Group&rft.atitle=Adidas+Strategy+Overview&rft_id=https%3A%2F%2Fwww.adidas-group.com%2Fen%2Fgroup%2Fstrategy-overview%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.sportsbusinessdaily.com/article/30237">"Adidas Golf USA moves to Carlsbad; Adidas faces legal suit"</a>. <i>Sports Business Daily</i>. 19 August 1998<span class="reference-accessdate">. Retrieved <span class="nowrap">22 October</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Sports+Business+Daily&rft.atitle=Adidas+Golf+USA+moves+to+Carlsbad%3B+Adidas+faces+legal+suit&rft.date=1998-08-19&rft_id=http%3A%2F%2Fwww.sportsbusinessdaily.com%2Farticle%2F30237&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.fundinguniverse.com/company-histories/Taylor-Made-Golf-Co-Company-History.html">"Taylor Made Golf Co"</a>. <i>FundingUniverse</i><span class="reference-accessdate">. Retrieved <span class="nowrap">22 October</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=FundingUniverse&rft.atitle=Taylor+Made+Golf+Co&rft_id=http%3A%2F%2Fwww.fundinguniverse.com%2Fcompany-histories%2FTaylor-Made-Golf-Co-Company-History.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFFreeman1999" class="citation news cs1">Freeman, Mike (19 August 1999). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20110523054052/http://pqasb.pqarchiver.com/sandiego/access/1246929281.html?dids=1246929281:1246929281&FMT=ABS">"Taylor, Adidas merge, reshuffle : Hiring of Callaway official for key post could trigger lawsuit"</a>. <i><a href="/wiki/The_San_Diego_Union-Tribune" title="The San Diego Union-Tribune">The San Diego Union-Tribune</a></i>. p. C.1. Archived from <a rel="nofollow" class="external text" href="https://pqasb.pqarchiver.com/sandiego/access/1246929281.html?dids=1246929281:1246929281&FMT=ABS">the original</a> on 23 May 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">22 October</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+San+Diego+Union-Tribune&rft.atitle=Taylor%2C+Adidas+merge%2C+reshuffle+%3A+Hiring+of+Callaway+official+for+key+post+could+trigger+lawsuit&rft.pages=C.1&rft.date=1999-08-19&rft.aulast=Freeman&rft.aufirst=Mike&rft_id=https%3A%2F%2Fpqasb.pqarchiver.com%2Fsandiego%2Faccess%2F1246929281.html%3Fdids%3D1246929281%3A1246929281%26FMT%3DABS&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWard2001" class="citation news cs1">Ward, Denise T. (14 May 2001). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20110110083554/http://www.allbusiness.com/company-activities-management/board-management-changes/10623278-1.html">"Profile: Mark King, Taylor Made For His Job"</a>. <i><a href="/wiki/San_Diego_Business_Journal" title="San Diego Business Journal">San Diego Business Journal</a></i>. Archived from <a rel="nofollow" class="external text" href="http://www.sdbj.com/news/2001/may/14/profile-mark-king-is-finally-settling-back-in/">the original</a> on 10 January 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">22 October</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=San+Diego+Business+Journal&rft.atitle=Profile%3A+Mark+King%2C+Taylor+Made+For+His+Job&rft.date=2001-05-14&rft.aulast=Ward&rft.aufirst=Denise+T.&rft_id=http%3A%2F%2Fwww.sdbj.com%2Fnews%2F2001%2Fmay%2F14%2Fprofile-mark-king-is-finally-settling-back-in%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdidas" class="Z3988"></span></li></ul> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 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rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png" decoding="async" width="30" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/45px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/59px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span></div> <div class="side-box-text plainlist">Wikimedia Commons has media related to <span style="font-weight: bold; font-style: italic;"><a href="https://commons.wikimedia.org/wiki/Category:Adidas" class="extiw" title="commons:Category:Adidas">Adidas</a></span>.</div></div> </div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.adidas-group.com/en/">Official website</a></span></span> (corporate)</li> <li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.adidas.com/">Official website</a></span></span> (consumer)</li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul 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.navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Adidas" style="padding:3px"><table 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template">e</abbr></a></li></ul></div><div id="Adidas" style="font-size:114%;margin:0 4em"><a class="mw-selflink selflink">Adidas</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Subsidiaries</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%;font-weight:normal;">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><a href="/wiki/Adidas_Runtastic" title="Adidas Runtastic">Adidas Runtastic</a></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;font-weight:normal;">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adams_Golf" title="Adams Golf">Adams</a></li> <li><a href="/wiki/Ashworth_(clothing)" title="Ashworth (clothing)">Ashworth</a></li> <li><a href="/wiki/CCM_(ice_hockey)" title="CCM (ice hockey)">CCM</a></li> <li><a href="/wiki/Maxfli" title="Maxfli">Maxfli</a></li> <li><a href="/wiki/Adidas_miCoach" title="Adidas miCoach">miCoach</a></li> <li><a href="/wiki/Reebok" title="Reebok">Reebok</a></li> <li><a href="/wiki/Rockport_(company)" title="Rockport (company)">Rockport</a></li> <li><a href="/wiki/Salomon_Group" title="Salomon Group">Salomon</a></li> <li><a href="/wiki/TaylorMade" title="TaylorMade">TaylorMade</a></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1b/Adidas_2022_logo.svg/80px-Adidas_2022_logo.svg.png" decoding="async" width="80" height="47" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1b/Adidas_2022_logo.svg/120px-Adidas_2022_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/1b/Adidas_2022_logo.svg/160px-Adidas_2022_logo.svg.png 2x" data-file-width="1000" data-file-height="593" /></span></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Brands</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adicolor" title="Adicolor">Adicolor</a></li> <li><a class="mw-selflink selflink">Adidas</a></li> <li><a href="/wiki/Adidas_Originals" title="Adidas Originals">Adidas Originals</a></li> <li><a href="/wiki/Adidas_Parley" title="Adidas Parley">Adidas Parley</a></li> <li><a href="/wiki/Yohji_Yamamoto" title="Yohji Yamamoto">Y-3</a></li> <li><a href="/wiki/Adidas_Yeezy" title="Adidas Yeezy">Yeezy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%;font-weight:normal;">Sneakers</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adidas_1" title="Adidas 1">Adidas 1</a></li> <li><a href="/wiki/Boost_(material)" title="Boost (material)">Boost (material)</a></li> <li><a href="/wiki/Adidas_Campus" title="Adidas Campus">Campus</a></li> <li><a href="/wiki/Adidas_Forum" title="Adidas Forum">Forum</a></li> <li><a href="/wiki/Adidas_Gazelle" title="Adidas Gazelle">Gazelle</a></li> <li><a href="/wiki/Adidas_Handball_Spezial" title="Adidas Handball Spezial">Handball Spezial</a></li> <li><a href="/wiki/Adidas_NMD" title="Adidas NMD">NMD</a></li> <li><a href="/wiki/Adidas_Rivalry" title="Adidas Rivalry">Rivalry</a></li> <li><a href="/wiki/Adidas_Samba" title="Adidas Samba">Samba</a></li> <li><a href="/wiki/Adidas_SL_72" title="Adidas SL 72">SL 72</a></li> <li><a href="/wiki/Adidas_Stan_Smith" title="Adidas Stan Smith">Stan Smith</a></li> <li><a href="/wiki/Adidas_Superstar" title="Adidas Superstar">Superstar</a></li> <li><a href="/wiki/Adidas_Top_Ten" title="Adidas Top Ten">Top Ten</a></li> <li><a href="/wiki/Adidas_Ultraboost" title="Adidas Ultraboost">Ultraboost</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;font-weight:normal;">Balls</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adidas_Al_Rihla" title="Adidas Al Rihla">Al Rihla</a></li> <li><a href="/wiki/Adidas_Argentum" title="Adidas Argentum">Argentum</a></li> <li><a href="/wiki/Adidas_Azteca" title="Adidas Azteca">Azteca</a></li> <li><a href="/wiki/Adidas_Beau_Jeu" title="Adidas Beau Jeu">Beau Jeu</a></li> <li><a href="/wiki/Adidas_Brazuca" title="Adidas Brazuca">Brazuca</a></li> <li><a href="/wiki/Adidas_Conext" title="Adidas Conext">Conext</a></li> <li><a href="/wiki/Adidas_Etrusco_Unico" title="Adidas Etrusco Unico">Etrusco</a></li> <li><a href="/wiki/Adidas_Europass" title="Adidas Europass">Europass</a></li> <li><a href="/wiki/Adidas_Fevernova" title="Adidas Fevernova">Fevernova</a></li> <li><a href="/wiki/Adidas_Finale" title="Adidas Finale">Finale</a></li> <li><a href="/wiki/Adidas_Jabulani" title="Adidas Jabulani">Jabulani</a></li> <li><a href="/wiki/Adidas_Nativo" title="Adidas Nativo">Nativo</a></li> <li><a href="/wiki/Adidas_Pelias" title="Adidas Pelias">Pelias</a></li> <li><a href="/wiki/Adidas_Prime" title="Adidas Prime">Prime</a></li> <li><a href="/wiki/Adidas_Questra" title="Adidas Questra">Questra</a></li> <li><a href="/wiki/Adidas_Roteiro" title="Adidas Roteiro">Roteiro</a></li> <li><a href="/wiki/Adidas_Tango" title="Adidas Tango">Tango</a> <ul><li><a href="/wiki/Adidas_Tango_12" title="Adidas Tango 12">Tango 12</a></li> <li><a href="/wiki/Adidas_Tango_Espa%C3%B1a" class="mw-redirect" title="Adidas Tango España">Tango España</a></li></ul></li> <li><a href="/wiki/Adidas_Teamgeist" title="Adidas Teamgeist">Teamgeist</a></li> <li><a href="/wiki/Adidas_Telstar" title="Adidas Telstar">Telstar</a> <ul><li><a href="/wiki/Adidas_Telstar_18" title="Adidas Telstar 18">Telstar 18</a></li></ul></li> <li><a href="/wiki/Adidas_Torfabrik" title="Adidas Torfabrik">Torfabrik</a></li> <li><a href="/wiki/Adidas_Tricolore" title="Adidas Tricolore">Tricolore</a></li> <li><a href="/wiki/Adidas_Uniforia" class="mw-redirect" title="Adidas Uniforia">Uniforia</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;font-weight:normal;">Football boots</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AdiPure" title="AdiPure">AdiPure</a></li> <li><a href="/wiki/Adidas_Copa_Mundial" title="Adidas Copa Mundial">Copa Mundial</a></li> <li><a href="/wiki/Adidas_Nemeziz" title="Adidas Nemeziz">Nemeziz</a></li> <li><a href="/wiki/Adidas_Predator" title="Adidas Predator">Predator</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adolf_Dassler" title="Adolf Dassler">Adolf Dassler</a></li> <li><a href="/wiki/Horst_Dassler" title="Horst Dassler">Horst Dassler</a></li> <li><a href="/wiki/Rudolf_Dassler" title="Rudolf Dassler">Rudolf Dassler</a></li> <li><a href="/w/index.php?title=Bjorn_Gulden&action=edit&redlink=1" class="new" title="Bjorn Gulden (page does not exist)">Bjorn Gulden</a></li> <li><a href="/wiki/Robert_Louis-Dreyfus" title="Robert Louis-Dreyfus">Robert Louis-Dreyfus</a></li> <li><a href="/wiki/Stella_McCartney" title="Stella McCartney">Stella McCartney</a></li> <li><a href="/wiki/Kasper_R%C3%B8rsted" title="Kasper Rørsted">Kasper Rørsted</a></li> <li><a href="/wiki/Stan_Smith" title="Stan Smith">Stan Smith</a></li> <li><a href="/wiki/Bernard_Tapie" title="Bernard Tapie">Bernard Tapie</a></li> <li><a href="/wiki/Sonny_Vaccaro" title="Sonny Vaccaro">Sonny Vaccaro</a></li> <li><a href="/wiki/Yohji_Yamamoto" title="Yohji Yamamoto">Yohji Yamamoto</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related topics</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Dassler_brothers_feud" title="Dassler brothers feud">Dassler brothers feud</a></li> <li><a href="/wiki/Generation_Adidas" title="Generation Adidas">Generation Adidas</a></li> <li><a href="/wiki/Statue_of_Adolf_Dassler" title="Statue of Adolf Dassler">Statue of Adolf Dassler</a></li> <li><a href="/wiki/Three_stripes" title="Three stripes">Three stripes</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="3"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Adidas" title="Category:Adidas">Category}}</a></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <a href="https://commons.wikimedia.org/wiki/Category:Adidas" class="extiw" title="commons:Category:Adidas">Commons</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Sports_equipment_brands" style="padding:3px"><table class="nowraplinks mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2" style="background:#"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Sports_equipment_brands" title="Template:Sports equipment brands"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Sports_equipment_brands" title="Template talk:Sports equipment brands"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Sports_equipment_brands" title="Special:EditPage/Template:Sports equipment brands"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Sports_equipment_brands" style="font-size:114%;margin:0 4em"><a href="/wiki/Sports_equipment" title="Sports equipment">Sports equipment</a> brands</div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>This list includes companies that produce sports equipment. List by sport include only <u>current</u> products manufactured</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Multi-sports</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Acerbis" title="Acerbis">Acerbis</a></li> <li><a class="mw-selflink selflink">Adidas</a></li> <li><a href="/wiki/Admiral_Sportswear" title="Admiral Sportswear">Admiral</a></li> <li><a href="/wiki/AFA_Sports" title="AFA Sports">AFA</a></li> <li><a href="/wiki/Alpine_Pro" title="Alpine Pro">Alpine Pro</a></li> <li><a href="/wiki/Anta_Sports" title="Anta Sports">Anta</a></li> <li><a href="/wiki/Arc%27teryx" title="Arc'teryx">Arc'teryx</a></li> <li><a href="/wiki/Asics" title="Asics">Asics</a></li> <li><a href="/wiki/Atletica" title="Atletica">Atletica</a></li> <li><a href="/wiki/BLK_(sportswear)" title="BLK (sportswear)">BLK</a></li> <li><a href="/wiki/Burley-Sekem" title="Burley-Sekem">Burley-Sekem</a></li> <li><a href="/wiki/Castore" title="Castore">Castore</a></li> <li><a href="/wiki/Champion_(sportswear)" title="Champion (sportswear)">Champion</a></li> <li><a href="/wiki/Charly_(brand)" title="Charly (brand)">Charly</a></li> <li><a href="/wiki/Classic_Sportswear" title="Classic Sportswear">Classic</a></li> <li><a href="/wiki/Descente" title="Descente">Descente</a></li> <li><a href="/wiki/Diadora" title="Diadora">Diadora</a></li> <li><a href="/wiki/ERKE" class="mw-redirect" title="ERKE">ERKE</a></li> <li><a href="/wiki/Erre%C3%A0" title="Erreà">Erreà</a></li> <li><a href="/wiki/EvoShield" title="EvoShield">EvoShield</a></li> <li><a href="/wiki/FBT_(company)" title="FBT (company)">FBT</a></li> <li><a href="/wiki/Fila" title="Fila">Fila</a></li> <li><a href="/wiki/Fischer_(company)" title="Fischer (company)">Fischer</a></li> <li><a href="/wiki/4F_(company)" title="4F (company)">4F</a></li> <li><a href="/wiki/Garcis" title="Garcis">Garcis</a></li> <li><a href="/wiki/Givova" title="Givova">Givova</a></li> <li><a href="/wiki/Grand_Sport_Group" title="Grand Sport Group">Grand Sport</a></li> <li><a href="/wiki/Grays_International" title="Grays International">Grays</a></li> <li><a href="/wiki/Head_(company)" title="Head (company)">Head</a></li> <li><a href="/wiki/Hummel_International" title="Hummel International">Hummel</a></li> <li><a href="/wiki/ISC_(sportswear)" title="ISC (sportswear)">ISC</a></li> <li><a href="/wiki/Jako" title="Jako">Jako</a></li> <li><a href="/wiki/Joma" title="Joma">Joma</a></li> <li><a href="/wiki/Kappa_(brand)" title="Kappa (brand)">Kappa</a></li> <li><a href="/wiki/Kelme_(company)" title="Kelme (company)">Kelme</a></li> <li><a href="/wiki/Kookaburra_Sport" title="Kookaburra Sport">Kookaburra</a></li> <li><a href="/wiki/Le_Coq_Sportif" title="Le Coq Sportif">Le Coq Sportif</a></li> <li><a href="/wiki/Legea" title="Legea">Legea</a></li> <li><a href="/wiki/Li-Ning" title="Li-Ning">Li-Ning</a></li> <li><a href="/wiki/Lotto_Sport_Italia" title="Lotto Sport Italia">Lotto</a></li> <li><a href="/wiki/Luanvi" title="Luanvi">Luanvi</a></li> <li><a href="/wiki/Lululemon_Athletica" title="Lululemon Athletica">Lululemon</a></li> <li><a href="/wiki/Macron_(sportswear)" title="Macron (sportswear)">Macron</a></li> <li><a href="/wiki/Majestic_Athletic" title="Majestic Athletic">Majestic</a></li> <li><a href="/wiki/Mikasa_Sports" title="Mikasa Sports">Mikasa</a></li> <li><a href="/wiki/Mitchell_%26_Ness" title="Mitchell & Ness">Mitchell & Ness</a></li> <li><a href="/wiki/Mitre_Sports_International" title="Mitre Sports International">Mitre</a></li> <li><a href="/wiki/Mizuno_Corporation" class="mw-redirect" title="Mizuno Corporation">Mizuno</a></li> <li><a href="/wiki/Molten_Corporation" title="Molten Corporation">Molten</a></li> <li><a href="/wiki/NAAI" title="NAAI">NAAI</a></li> <li><a href="/wiki/New_Balance" title="New Balance">New Balance</a></li> <li><a href="/wiki/New_Era_Cap_Company" title="New Era Cap Company">New Era</a></li> <li><a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike</a></li> <li><a href="/wiki/Nivia_Sports" title="Nivia Sports">Nivia</a></li> <li><a href="/wiki/O%27Neills" title="O'Neills">O'Neills</a></li> <li><a href="/wiki/Oakley,_Inc." title="Oakley, Inc.">Oakley</a></li> <li><a href="/wiki/On_(company)" title="On (company)">On</a></li> <li><a href="/wiki/Peak_Sport_Products" title="Peak Sport Products">Peak</a></li> <li><a href="/wiki/Penalty_(sports_manufacturer)" class="mw-redirect" title="Penalty (sports manufacturer)">Penalty</a></li> <li><a href="/wiki/Poker_(sports_manufacturer)" title="Poker (sports manufacturer)">Poker</a></li> <li><a href="/wiki/Pirma" title="Pirma">Pirma</a></li> <li><a href="/wiki/Pro-Specs" title="Pro-Specs">Pro-Specs</a></li> <li><a href="/wiki/Puma_(brand)" title="Puma (brand)">Puma</a></li> <li><a href="/wiki/Reebok" title="Reebok">Reebok</a></li> <li><a href="/wiki/Reusch_(company)" title="Reusch (company)">Reusch</a></li> <li><a href="/wiki/Russell_Athletic" title="Russell Athletic">Russell</a></li> <li><a href="/wiki/Schutt_Sports" title="Schutt Sports">Schutt</a></li> <li><a href="/wiki/Scott_Sports" title="Scott Sports">Scott</a></li> <li><a href="/wiki/Signia_(sportswear)" title="Signia (sportswear)">Signia</a></li> <li><a href="/wiki/Skins_(sportswear)" title="Skins (sportswear)">Skins</a></li> <li><a href="/wiki/Slazenger" title="Slazenger">Slazenger</a></li> <li><a href="/wiki/Sportika" title="Sportika">Sportika</a></li> <li><a href="/wiki/Starter_(clothing_line)" title="Starter (clothing line)">Starter</a></li> <li><a href="/wiki/Topper_(brand)" title="Topper (brand)">Topper</a></li> <li><a href="/wiki/Uhlsport" title="Uhlsport">Uhlsport</a></li> <li><a href="/wiki/Umbro" title="Umbro">Umbro</a></li> <li><a href="/wiki/Under_Armour" title="Under Armour">Under Armour</a></li> <li><a href="/wiki/Voit" title="Voit">Voit</a></li> <li><a href="/wiki/XBlades" title="XBlades">XBlades</a></li> <li><a href="/wiki/Xtep" title="Xtep">Xtep</a></li> <li><a href="/wiki/Warrior_Sports" title="Warrior Sports">Warrior</a></li> <li><a href="/wiki/Warrix_Sports" title="Warrix Sports">Warrix Sports</a></li> <li><a href="/wiki/Wilson_Sporting_Goods" title="Wilson Sporting Goods">Wilson</a></li> <li><a href="/wiki/World_Balance" title="World Balance">World Balance</a></li> <li><a href="/wiki/Yonex" title="Yonex">Yonex</a></li> <li><a href="/wiki/2XU" title="2XU">2XU</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Association_football" title="Association football">Association football</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Athleta_(company)" title="Athleta (company)">Athleta</a></li> <li><a href="/wiki/Bukta" title="Bukta">Bukta</a></li> <li><a href="/wiki/Capelli_Sport" title="Capelli Sport">Capelli</a></li> <li><a href="/wiki/Finta" title="Finta">Finta</a></li> <li><a href="/wiki/Marathon_Sports" title="Marathon Sports">Marathon</a></li> <li><a href="/wiki/Nanque" title="Nanque">Nanque</a></li> <li><a href="/wiki/Patrick_(sportswear_company)" title="Patrick (sportswear company)">Patrick</a></li> <li><a href="/wiki/Select_Sport" title="Select Sport">Select</a></li> <li><a href="/wiki/Sport-Saller" title="Sport-Saller">Sport-Saller</a></li> <li><a href="/wiki/N._Corah_%26_Sons" title="N. Corah & Sons">St Margaret's</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Australian_rules_football" title="Australian rules football">Australian football</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cotton_On" class="mw-redirect" title="Cotton On">Cotton On</a></li> <li><a href="/wiki/Sherrin" title="Sherrin">Sherrin</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Baseball" title="Baseball">Baseball</a> / <a href="/wiki/Softball" title="Softball">softball</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/DeMarini" title="DeMarini">DeMarini</a></li> <li><a href="/wiki/Hillerich_%26_Bradsby" title="Hillerich & Bradsby">Louisville Slugger</a></li> <li><a href="/wiki/Marucci_Sports" title="Marucci Sports">Marucci</a></li> <li><a href="/wiki/Nocona_Athletic_Goods_Company" class="mw-redirect" title="Nocona Athletic Goods Company">Nokona</a></li> <li><a href="/wiki/Rawlings_(company)" title="Rawlings (company)">Rawlings</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Basketball" title="Basketball">Basketball</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AND1" title="AND1">AND1</a></li> <li><a href="/wiki/First_Ever" title="First Ever">First Ever</a></li> <li><a href="/wiki/Spalding_(company)" title="Spalding (company)">Spalding</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Boxing" title="Boxing">Boxing</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Boxa" title="Boxa">Boxa</a></li> <li><a href="/wiki/Everlast_(brand)" title="Everlast (brand)">Everlast</a></li> <li><a href="/wiki/Lonsdale_(clothing)" title="Lonsdale (clothing)">Lonsdale</a></li> <li><a href="/wiki/Sting_Sports" title="Sting Sports">Sting</a></li> <li><a href="/wiki/Twins_Special" title="Twins Special">Twins Special</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Cricket" title="Cricket">Cricket</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/CA_Sports" title="CA Sports">CA</a></li> <li><a href="/wiki/Hunts_County" title="Hunts County">County</a></li> <li><a href="/wiki/British_Cricket_Balls_Ltd" title="British Cricket Balls Ltd">Dukes</a></li> <li><a href="/wiki/Duncan_Fearnley" title="Duncan Fearnley">Duncan Fearnley</a></li> <li><a href="/wiki/Gray-Nicolls" title="Gray-Nicolls">Gray-Nicolls</a></li> <li><a href="/wiki/Gunn_%26_Moore" title="Gunn & Moore">Gunn & Moore</a></li> <li><a href="/wiki/Sanspareils_Greenlands" title="Sanspareils Greenlands">Sanspareils Greenlands</a></li> <li><a href="/wiki/Sareen_Sports_Industries" title="Sareen Sports Industries">Sareen</a></li> <li><a href="/wiki/Stuart_Surridge" title="Stuart Surridge">Stuart Surridge</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Cue_sports" title="Cue sports">Cue sports</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Brunswick_Corporation" title="Brunswick Corporation">Brunswick</a></li> <li><a href="/wiki/Parris_Cues" title="Parris Cues">Parris Cues</a></li> <li><a href="/wiki/Riley_(brand)" title="Riley (brand)">Riley</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Cycle_sport" title="Cycle sport">Cycling</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bell_Sports" title="Bell Sports">Bell Sports</a></li> <li><a href="/wiki/Castelli_(brand)" title="Castelli (brand)">Castelli</a></li> <li><a href="/wiki/Giro_(company)" title="Giro (company)">Giro</a></li> <li><a href="/wiki/Rapha_(sportswear)" title="Rapha (sportswear)">Rapha</a></li> <li><a href="/wiki/Northwave" title="Northwave">Northwave</a></li> <li><a href="/wiki/Santini_SMS" title="Santini SMS">Santini SMS</a></li> <li><a href="/wiki/SIDI" class="mw-redirect" title="SIDI">SIDI</a></li> <li><a href="/wiki/Troy_Lee_Designs" title="Troy Lee Designs">Troy Lee</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Darts" title="Darts">Darts</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Winmau" title="Winmau">Winmau</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Golf" title="Golf">Golf</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adams_Golf" title="Adams Golf">Adams</a></li> <li><a href="/wiki/Ashworth_(clothing)" title="Ashworth (clothing)">Ashworth</a></li> <li><a href="/wiki/Bettinardi_Golf" title="Bettinardi Golf">Bettinardi</a></li> <li><a href="/wiki/Bridgestone_Golf" title="Bridgestone Golf">Bridgestone</a></li> <li><a href="/wiki/Callaway_Golf_Company" title="Callaway Golf Company">Callaway</a></li> <li><a href="/wiki/Cleveland_Golf" title="Cleveland Golf">Cleveland</a></li> <li><a href="/wiki/Cobra_Golf" title="Cobra Golf">Cobra</a></li> <li><a href="/wiki/FootJoy" class="mw-redirect" title="FootJoy">FootJoy</a></li> <li><a href="/wiki/Forgan_of_St_Andrews" title="Forgan of St Andrews">Forgan</a></li> <li><a href="/wiki/John_Letters" title="John Letters">John Letters</a></li> <li><a href="/wiki/MacGregor_Golf" title="MacGregor Golf">MacGregor</a></li> <li><a href="/wiki/Maxfli" title="Maxfli">Maxfli</a></li> <li><a href="/wiki/OnCore_Golf" title="OnCore Golf">OnCore</a></li> <li><a href="/wiki/Parsons_Xtreme_Golf" title="Parsons Xtreme Golf">PXG</a></li> <li><a href="/wiki/Penfold_Golf" title="Penfold Golf">Penfold</a></li> <li><a href="/wiki/Ping_(golf)" title="Ping (golf)">Ping</a></li> <li><a href="/wiki/Polara_Golf" title="Polara Golf">Polara</a></li> <li><a href="/wiki/Srixon" title="Srixon">Srixon</a></li> <li><a href="/wiki/TaylorMade" title="TaylorMade">TaylorMade</a></li> <li><a href="/wiki/Titleist" title="Titleist">Titleist</a></li> <li><a href="/wiki/Wilson_Staff" title="Wilson Staff">Wilson Staff</a></li> <li><a href="/wiki/Scotty_Cameron" title="Scotty Cameron">Scotty Cameron</a></li> <li><a href="/wiki/Yamaha_Corporation" title="Yamaha Corporation">Yamaha Golf</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Gridiron_football" title="Gridiron football">Gridiron football</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Riddell_Sports_Group" title="Riddell Sports Group">Riddell</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Handball" title="Handball">Handball</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Select_Sport" title="Select Sport">Select</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Ice_hockey" title="Ice hockey">Ice hockey</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bauer_Hockey" title="Bauer Hockey">Bauer</a></li> <li><a href="/wiki/Canadien_(ice_hockey)" title="Canadien (ice hockey)">Canadien</a></li> <li><a href="/wiki/CCM_(ice_hockey)" title="CCM (ice hockey)">CCM</a></li> <li><a href="/wiki/Hespeler_Hockey" title="Hespeler Hockey">Hespeler</a></li> <li><a href="/wiki/Itech" title="Itech">Itech</a></li> <li><a href="/wiki/Jofa" title="Jofa">Jofa</a></li> <li><a href="/wiki/Koho_(company)" class="mw-redirect" title="Koho (company)">Koho</a></li> <li><a href="/wiki/Mission_Hockey" title="Mission Hockey">Mission</a></li> <li><a href="/wiki/Sher-Wood" class="mw-redirect" title="Sher-Wood">Sher-Wood</a></li> <li><a href="/wiki/Titan_(ice_hockey)" title="Titan (ice hockey)">Titan</a></li> <li><a href="/wiki/Vaughn_Hockey" title="Vaughn Hockey">Vaughn</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Martial_arts" title="Martial arts">Martial arts</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Fairtex" title="Fairtex">Fairtex</a></li> <li><a href="/wiki/Tapout_(clothing_brand)" title="Tapout (clothing brand)">Tapout</a></li> <li><a href="/wiki/Twins_Special" title="Twins Special">Twins Special</a></li> <li><a href="/wiki/Venum" title="Venum">Venum</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Motorsport" title="Motorsport">Motorsport</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AGV_(helmet_manufacturer)" title="AGV (helmet manufacturer)">AGV</a></li> <li><a href="/wiki/Alpinestars" title="Alpinestars">Alpinestars</a></li> <li><a href="/wiki/Arai_Helmet" title="Arai Helmet">Arai</a></li> <li><a href="/wiki/Bell_Sports" title="Bell Sports">Bell Sports</a></li> <li><a href="/wiki/Dainese" title="Dainese">Dainese</a></li> <li><a href="/wiki/Momo_(company)" title="Momo (company)">Momo</a></li> <li><a href="/wiki/Nolan_Helmets" title="Nolan Helmets">Nolan</a></li> <li><a href="/wiki/OMP_Racing" title="OMP Racing">OMP</a></li> <li><a href="/wiki/Schuberth" title="Schuberth">Schuberth</a></li> <li><a href="/wiki/Shark_(helmet_manufacturer)" title="Shark (helmet manufacturer)">Shark</a></li> <li><a href="/wiki/Shoei" title="Shoei">Shoei</a></li> <li><a href="/wiki/SIDI" class="mw-redirect" title="SIDI">SIDI</a></li> <li><a href="/wiki/Simpson_Performance_Products" title="Simpson Performance Products">Simpson</a></li> <li><a href="/wiki/Sparco" title="Sparco">Sparco</a></li> <li><a href="/wiki/Troy_Lee_Designs" title="Troy Lee Designs">Troy Lee</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Rugby_football" title="Rugby football">Rugby</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Canterbury_of_New_Zealand" title="Canterbury of New Zealand">Canterbury</a></li> <li><a href="/wiki/FI-TA" class="mw-redirect" title="FI-TA">FI-TA</a></li> <li><a href="/wiki/Gilbert_Rugby" title="Gilbert Rugby">Gilbert</a></li> <li><a href="/wiki/Limited_Edition_Sportswear" title="Limited Edition Sportswear">LE</a></li> <li><a href="/wiki/N._Corah_%26_Sons" title="N. Corah & Sons">St Margaret's</a></li> <li><a href="/wiki/Steeden" title="Steeden">Steeden</a></li> <li><a href="/wiki/Webb_Ellis_(sportswear)" title="Webb Ellis (sportswear)">Webb Ellis</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Running" title="Running">Running</a> / <a href="/wiki/Hiking" title="Hiking">Hiking</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Altra_Running" title="Altra Running">Altra</a></li> <li><a href="/wiki/Brooks_Sports" title="Brooks Sports">Brooks</a></li> <li><a href="/wiki/Hoka_One_One" title="Hoka One One">Hoka One One</a></li> <li><a href="/wiki/Karhu_(sports_brand)" title="Karhu (sports brand)">Karhu</a></li> <li><a href="/wiki/Karrimor" title="Karrimor">Karrimor</a></li> <li><a href="/wiki/LA_Gear" title="LA Gear">LA Gear</a></li> <li><a href="/wiki/Merrell_(company)" title="Merrell (company)">Merrell</a></li> <li><a href="/wiki/Olympikus" title="Olympikus">Olympikus</a></li> <li><a href="/wiki/Saucony" title="Saucony">Saucony</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Skiing" title="Skiing">Skiing</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/4FRNT" class="mw-redirect" title="4FRNT">4FRNT</a></li> <li><a href="/wiki/Alpina_%C5%BDiri" title="Alpina Žiri">Alpina</a></li> <li><a href="/wiki/Armada_(company)" title="Armada (company)">Armada</a></li> <li><a href="/wiki/Atomic_Skis" title="Atomic Skis">Atomic</a></li> <li><a href="/wiki/Black_Crows_Skis" title="Black Crows Skis">Black Crows</a></li> <li><a href="/wiki/Black_Diamond_Equipment" title="Black Diamond Equipment">Black Diamond</a></li> <li><a href="/wiki/Blizzard_Sport" title="Blizzard Sport">Blizzard</a></li> <li><a href="/wiki/Skis_Rossignol" title="Skis Rossignol">Skis Rossignol</a></li> <li><a href="/wiki/Elan_(company)" title="Elan (company)">Elan</a></li> <li><a href="/wiki/The_Faction_Collective" title="The Faction Collective">Faction</a></li> <li><a href="/wiki/K2_Sports" title="K2 Sports">K2</a></li> <li><a href="/wiki/Kneissl" title="Kneissl">Kneissl</a></li> <li><a href="/wiki/Liberty_Skis" title="Liberty Skis">Liberty Skis</a></li> <li><a href="/wiki/Line_Skis" title="Line Skis">Line Skis</a></li> <li><a href="/wiki/Look_(company)" class="mw-redirect" title="Look (company)">Look Bindings</a></li> <li><a href="/wiki/Madshus" title="Madshus">Madshus</a></li> <li><a href="/wiki/Marker_(ski_bindings)" title="Marker (ski bindings)">Marker</a></li> <li><a href="/wiki/Moment_Skis" title="Moment Skis">Moment Skis</a></li> <li><a href="/wiki/Nordica_(company)" title="Nordica (company)">Nordica</a></li> <li><a href="/wiki/Peltonen_(company)" title="Peltonen (company)">Peltonen</a></li> <li><a href="/wiki/Skis_Rossignol" title="Skis Rossignol">Rossignol</a></li> <li><a href="/wiki/Salomon_Group" title="Salomon Group">Salomon</a></li> <li><a href="/wiki/Skigo" title="Skigo">Skigo</a></li> <li><a href="/wiki/Spyder_(ski_apparel_brand)" title="Spyder (ski apparel brand)">Spyder</a></li> <li><a href="/wiki/Swix" title="Swix">Swix</a></li> <li><a href="/wiki/Rottefella" title="Rottefella">Rottefella</a></li> <li><a href="/wiki/V%C3%B6lkl" title="Völkl">Völkl</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Surfing" title="Surfing">Surf</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Billabong_(clothing)" title="Billabong (clothing)">Billabong</a></li> <li><a href="/wiki/Haydenshapes_Surfboards" title="Haydenshapes Surfboards">Haydenshapes</a></li> <li><a href="/wiki/Hurley_International" title="Hurley International">Hurley</a></li> <li><a href="/wiki/Mambo_Graphics" title="Mambo Graphics">Mambo</a></li> <li><a href="/wiki/Quiksilver" title="Quiksilver">Quiksilver</a></li> <li><a href="/wiki/Ocean_Pacific" title="Ocean Pacific">Ocean Pacific</a></li> <li><a href="/wiki/O%27Neill_(brand)" title="O'Neill (brand)">O'Neill</a></li> <li><a href="/wiki/Oxbow_(surfwear)" title="Oxbow (surfwear)">Oxbow</a></li> <li><a href="/wiki/Rip_Curl" title="Rip Curl">Rip Curl</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Swimming_(sport)" title="Swimming (sport)">Swimming</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Arena_(swimwear)" title="Arena (swimwear)">Arena</a></li> <li><a href="/wiki/Speedo" title="Speedo">Speedo</a></li> <li><a href="/wiki/TYR_Sport" title="TYR Sport">TYR</a></li> <li><a href="/wiki/Zoggs" title="Zoggs">Zoggs</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Table_tennis" title="Table tennis">Table tennis</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Butterfly_(brand)" title="Butterfly (brand)">Butterfly</a></li> <li><a href="/wiki/Kettler" title="Kettler">Kettler</a></li> <li><a href="/wiki/Killerspin" title="Killerspin">Killerspin</a></li> <li><a href="/wiki/Stiga#Stiga_Sports" title="Stiga">Stiga Sports</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Tennis" title="Tennis">Tennis</a> / <a href="/wiki/Racket_(sports_equipment)" title="Racket (sports equipment)">racket sports</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Babolat" title="Babolat">Babolat</a></li> <li><a href="/wiki/Carlton_Sports" title="Carlton Sports">Carlton</a></li> <li><a href="/wiki/Donnay_(sports)" class="mw-redirect" title="Donnay (sports)">Donnay</a></li> <li><a href="/wiki/Dunlop_Sport" title="Dunlop Sport">Dunlop</a></li> <li><a href="/wiki/Ellesse" title="Ellesse">Ellesse</a></li> <li><a href="/wiki/Lacoste" title="Lacoste">Lacoste</a></li> <li><a href="/wiki/Prince_Sports" title="Prince Sports">Prince</a></li> <li><a href="/wiki/ProKennex" title="ProKennex">ProKennex</a></li> <li><a href="/wiki/Sergio_Tacchini" title="Sergio Tacchini">Sergio Tacchini</a></li> <li><a href="/wiki/Snauwaert" title="Snauwaert">Snauwaert</a></li> <li><a href="/wiki/Tecnifibre" title="Tecnifibre">Tecnifibre</a></li> <li><a href="/wiki/Volley_(shoe)" title="Volley (shoe)">Volley</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Water_polo" title="Water polo">Water polo</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/KAP7" title="KAP7">KAP7</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="2"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Sporting_goods_manufacturers" title="Category:Sporting goods manufacturers">Category</a></li> <li><span class="noviewer" typeof="mw:File"><span title="Commons page"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/12px-Commons-logo.svg.png" decoding="async" width="12" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/24px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> <a href="https://commons.wikimedia.org/wiki/Category:Sporting_goods_manufacturers" class="extiw" title="commons:Category:Sporting goods manufacturers">Commons</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Athletic_shoe_brands" style="padding:3px"><table class="nowraplinks mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2" style="background:#"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Running_shoe_brands" title="Template:Running shoe brands"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Running_shoe_brands" title="Template talk:Running shoe brands"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Running_shoe_brands" title="Special:EditPage/Template:Running shoe brands"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Athletic_shoe_brands" style="font-size:114%;margin:0 4em"><a href="/wiki/Sneakers" title="Sneakers">Athletic shoe</a> brands</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%;line-height:1.2em;padding:0.2em 1.0em;">Companies <br />and brands</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0;line-height:1.4em;padding:0.2em 0;"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Footwear-only</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alpina_%C5%BDiri" title="Alpina Žiri">Alpina</a></li> <li><a href="/wiki/Feiyue" title="Feiyue">Feiyue</a></li> <li><a href="/wiki/Gola_(manufacturer)" class="mw-redirect" title="Gola (manufacturer)">Gola</a></li> <li><a href="/wiki/Karhu_(sports_brand)" title="Karhu (sports brand)">Karhu</a></li> <li><a href="/wiki/Keds" title="Keds">Keds</a></li> <li><a href="/wiki/Pro-Keds" class="mw-redirect" title="Pro-Keds">Pro-Keds</a></li> <li><a href="/wiki/Softstar_Shoes" title="Softstar Shoes">Softstar Shoes</a></li> <li><a href="/wiki/Spira_(footwear_company)" title="Spira (footwear company)">Spira</a></li> <li><a href="/wiki/Vibram" title="Vibram">Vibram</a></li> <li><a href="/wiki/Xero_Shoes" title="Xero Shoes">Xero Shoes</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Footwear <br />and apparel</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Adidas</a></li> <li><a href="/wiki/AFA_Sports" title="AFA Sports">AFA</a></li> <li><a href="/wiki/Airwalk" title="Airwalk">Airwalk</a></li> <li><a href="/wiki/Allbirds" title="Allbirds">Allbirds</a></li> <li><a href="/wiki/Altra_Running" title="Altra Running">Altra</a></li> <li><a href="/wiki/AND1" title="AND1">AND1</a></li> <li><a href="/wiki/Anta_Sports" title="Anta Sports">Anta</a></li> <li><a href="/wiki/Asics" title="Asics">Asics</a></li> <li><a href="/wiki/Athleta_(sports_manufacturer)" class="mw-redirect" title="Athleta (sports manufacturer)">Athleta</a></li> <li><a href="/wiki/Atletica" title="Atletica">Atletica</a></li> <li><a href="/wiki/Avia_(shoes)" title="Avia (shoes)">Avia</a></li> <li><a href="/wiki/Bata_Corporation" title="Bata Corporation">Bata</a></li> <li><a href="/wiki/British_Knights" title="British Knights">British Knights</a></li> <li><a href="/wiki/Brooks_Sports" title="Brooks Sports">Brooks</a></li> <li><a href="/wiki/Capelli_Sport" title="Capelli Sport">Capelli</a></li> <li><a href="/wiki/Cariuma" title="Cariuma">Cariuma</a></li> <li><a href="/wiki/Carlton_Sports" title="Carlton Sports">Carlton</a></li> <li><a href="/wiki/Champion_(sportswear)" title="Champion (sportswear)">Champion</a></li> <li><a href="/wiki/Charly_(brand)" title="Charly (brand)">Charly</a></li> <li><a href="/wiki/Columbia_Sportswear" title="Columbia Sportswear">Columbia</a></li> <li><a href="/wiki/Converse_(brand)" title="Converse (brand)">Converse</a></li> <li><a href="/wiki/DC_Shoes" title="DC Shoes">DC Shoes</a></li> <li><a href="/wiki/Diadora" title="Diadora">Diadora</a></li> <li><a href="/wiki/Dunlop_Sport" title="Dunlop Sport">Dunlop</a></li> <li><a href="/wiki/DVS_Shoes" title="DVS Shoes">DVS</a></li> <li><a href="/wiki/Ellesse" title="Ellesse">Ellesse</a></li> <li><a href="/wiki/ERKE" class="mw-redirect" title="ERKE">Erke</a></li> <li><a href="/wiki/Etnies" title="Etnies">Etnies</a></li> <li><a href="/wiki/Everlast_(brand)" title="Everlast (brand)">Everlast</a></li> <li><a href="/wiki/Fila" title="Fila">Fila</a></li> <li><a href="/wiki/Finta" title="Finta">Finta</a></li> <li><a href="/wiki/Frasers_Group" title="Frasers Group">Frasers</a></li> <li><a href="/wiki/Gilbert_Rugby" title="Gilbert Rugby">Gilbert</a></li> <li><a href="/wiki/Givova" title="Givova">Givova</a></li> <li><a href="/wiki/Globe_International" title="Globe International">Globe</a></li> <li><a href="/wiki/Grays_International" title="Grays International">Grays International</a></li> <li><a href="/wiki/Gray-Nicolls" title="Gray-Nicolls">Gray-Nicolls</a></li> <li><a href="/wiki/Head_(company)" title="Head (company)">Head</a></li> <li><a href="/wiki/Hoka_One_One" title="Hoka One One">Hoka One One</a></li> <li><a href="/wiki/Hummel_International" title="Hummel International">Hummel</a></li> <li><a href="/wiki/Invicta_(company)" title="Invicta (company)">Invicta</a></li> <li><a href="/wiki/Air_Jordan" title="Air Jordan">Jordan</a></li> <li><a href="/wiki/KangaRoos" title="KangaRoos">KangaRoos</a></li> <li><a href="/wiki/Kappa_(brand)" title="Kappa (brand)">Kappa</a></li> <li><a href="/wiki/Karrimor" title="Karrimor">Karrimor</a></li> <li><a href="/wiki/K-Swiss" title="K-Swiss">K-Swiss</a></li> <li><a href="/wiki/LA_Gear" title="LA Gear">LA Gear</a></li> <li><a href="/wiki/Li-Ning" title="Li-Ning">Li-Ning</a></li> <li><a href="/wiki/Lonsdale_(clothing)" title="Lonsdale (clothing)">Lonsdale</a></li> <li><a href="/wiki/Lotto_Sport_Italia" title="Lotto Sport Italia">Lotto</a></li> <li><a href="/wiki/Macron_(sportswear)" title="Macron (sportswear)">Macron</a></li> <li><a href="/wiki/Merrell_(company)" title="Merrell (company)">Merrell</a></li> <li><a href="/wiki/Mizuno_Corporation" class="mw-redirect" title="Mizuno Corporation">Mizuno</a></li> <li><a href="/wiki/Muddyfox" title="Muddyfox">Muddyfox</a></li> <li><a href="/wiki/New_Balance" title="New Balance">New Balance</a></li> <li><a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike, Inc.</a></li> <li><a href="/wiki/The_North_Face" title="The North Face">North Face</a></li> <li><a href="/wiki/On_(company)" title="On (company)">On</a></li> <li><a href="/wiki/Olympikus" title="Olympikus">Olympikus</a></li> <li><a href="/wiki/Panam_(brand)" title="Panam (brand)">Panam</a></li> <li><a href="/wiki/Peak_Sport_Products" title="Peak Sport Products">Peak</a></li> <li><a href="/wiki/Penalty_(sports_manufacturer)" class="mw-redirect" title="Penalty (sports manufacturer)">Penalty</a></li> <li><a href="/wiki/Pirma" title="Pirma">Pirma</a></li> <li><a href="/wiki/Pentland_Group" title="Pentland Group">Pentland</a></li> <li><a href="/wiki/PF_Flyers" title="PF Flyers">PF Flyers</a></li> <li><a href="/wiki/Pony_International" class="mw-redirect" title="Pony International">Pony</a></li> <li><a href="/wiki/Puma_(brand)" title="Puma (brand)">Puma</a></li> <li><a href="/wiki/Pro-Specs" title="Pro-Specs">Pro-Specs</a></li> <li><a href="/wiki/Onitsuka_Tiger" title="Onitsuka Tiger">Onitsuka Tiger</a></li> <li><a href="/wiki/Quiksilver" title="Quiksilver">Quiksilver</a></li> <li><a href="/wiki/Rainha" title="Rainha">Rainha</a></li> <li><a href="/wiki/Reebok" title="Reebok">Reebok</a></li> <li><a href="/wiki/Russell_Athletic" title="Russell Athletic">Russell</a></li> <li><a href="/wiki/Salomon_Group" title="Salomon Group">Salomon</a></li> <li><a href="/wiki/Saucony" title="Saucony">Saucony</a></li> <li><a href="/wiki/Skechers" title="Skechers">Skechers</a></li> <li><a href="/wiki/Scott_Sports" title="Scott Sports">Scott</a></li> <li><a href="/wiki/Slazenger" title="Slazenger">Slazenger</a></li> <li><a href="/wiki/Sole_Technology" title="Sole Technology">Sole</a></li> <li><a href="/wiki/Spalding_(company)" title="Spalding (company)">Spalding</a></li> <li><a href="/wiki/Sperry_Top-Sider" title="Sperry Top-Sider">Sperry</a></li> <li><a href="/wiki/Starter_(clothing_line)" title="Starter (clothing line)">Starter</a></li> <li><a href="/wiki/Supra_(footwear_brand)" title="Supra (footwear brand)">Supra</a></li> <li><a href="/wiki/Topper_(sports)" class="mw-redirect" title="Topper (sports)">Topper</a></li> <li><a href="/wiki/Umbro" title="Umbro">Umbro</a></li> <li><a href="/wiki/Under_Armour" title="Under Armour">Under Armour</a></li> <li><a href="/wiki/Vans" title="Vans">Vans</a></li> <li><a href="/wiki/Veja_(brand)" title="Veja (brand)">Veja</a></li> <li><a href="/wiki/VF_Corporation" title="VF Corporation">VF</a></li> <li><a href="/wiki/Wilson_Sporting_Goods" title="Wilson Sporting Goods">Wilson</a></li> <li><a href="/wiki/Wolverine_World_Wide" title="Wolverine World Wide">Wolverine</a></li> <li><a href="/wiki/World_Balance" title="World Balance">World Balance</a></li> <li><a href="/wiki/XBlades" title="XBlades">XBlades</a></li> <li><a href="/wiki/Xtep" title="Xtep">Xtep</a></li> <li><a href="/wiki/Yonex" title="Yonex">Yonex</a></li> <li><a href="/wiki/Zoo_York_(company)" title="Zoo York (company)">Zoo York</a></li> <li><a href="/wiki/361_Degrees" title="361 Degrees">361 Degrees</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;line-height:1.2em;padding:0.2em 1.0em;">Types</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0;line-height:1.4em;padding:0.2em 0;"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Biodegradable_athletic_footwear" title="Biodegradable athletic footwear">Biodegradable</a></li> <li><a href="/wiki/Cross_country_running_shoe" title="Cross country running shoe">Cross country</a></li> <li><a href="/wiki/Minimalist_shoe" title="Minimalist shoe">Minimalist</a></li> <li><a href="/wiki/Skate_shoe" title="Skate shoe">Skate</a></li> <li><a href="/wiki/Sneaker" class="mw-redirect" title="Sneaker">Sneaker</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="23x15px&#124;border_&#124;alt=&#124;link=_DAX_companies_of_Germany" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:DAX_companies" title="Template:DAX companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:DAX_companies" title="Template talk:DAX companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:DAX_companies" title="Special:EditPage/Template:DAX companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="23x15px&#124;border_&#124;alt=&#124;link=_DAX_companies_of_Germany" style="font-size:114%;margin:0 4em"><span class="flagicon"><span class="mw-image-border" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/23px-Flag_of_Germany.svg.png" decoding="async" width="23" height="14" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/35px-Flag_of_Germany.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/46px-Flag_of_Germany.svg.png 2x" data-file-width="1000" data-file-height="600" /></span></span></span> <a href="/wiki/DAX" title="DAX">DAX</a> companies of <a href="/wiki/Germany" title="Germany">Germany</a></div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Adidas</a></li> <li><a href="/wiki/Airbus" title="Airbus">Airbus</a></li> <li><a href="/wiki/Allianz" title="Allianz">Allianz</a></li> <li><a href="/wiki/BASF" title="BASF">BASF</a></li> <li><a href="/wiki/Bayer" title="Bayer">Bayer</a></li> <li><a href="/wiki/Beiersdorf" title="Beiersdorf">Beiersdorf</a></li> <li><a href="/wiki/BMW" title="BMW">BMW</a></li> <li><a href="/wiki/Brenntag" title="Brenntag">Brenntag</a></li> <li><a href="/wiki/Commerzbank" title="Commerzbank">Commerzbank</a></li> <li><a href="/wiki/Continental_AG" title="Continental AG">Continental</a></li> <li><a href="/wiki/Covestro" title="Covestro">Covestro</a></li> <li><a href="/wiki/Daimler_Truck" title="Daimler Truck">Daimler Truck</a></li> <li><a href="/wiki/Deutsche_Bank" title="Deutsche Bank">Deutsche Bank</a></li> <li><a href="/wiki/Deutsche_B%C3%B6rse" title="Deutsche Börse">Deutsche Börse</a></li> <li><a href="/wiki/Deutsche_Telekom" title="Deutsche Telekom">Deutsche Telekom</a></li> <li><a href="/wiki/DHL_Group" title="DHL Group">DHL Group</a></li> <li><a href="/wiki/E.ON" title="E.ON">E.ON</a></li> <li><a href="/wiki/Fresenius_(company)" title="Fresenius (company)">Fresenius</a></li> <li><a href="/wiki/Hannover_Re" title="Hannover Re">Hannover Rück</a></li> <li><a href="/wiki/Heidelberg_Materials" title="Heidelberg Materials">Heidelberg Materials</a></li> <li><a href="/wiki/Henkel" title="Henkel">Henkel</a></li> <li><a href="/wiki/Infineon_Technologies" title="Infineon Technologies">Infineon Technologies</a></li> <li><a href="/wiki/Mercedes-Benz_Group" title="Mercedes-Benz Group">Mercedes-Benz</a></li> <li><a href="/wiki/Merck_Group" title="Merck Group">Merck</a></li> <li><a href="/wiki/MTU_Aero_Engines" title="MTU Aero Engines">MTU Aero Engines</a></li> <li><a href="/wiki/Munich_Re" title="Munich Re">Munich Re</a></li> <li><a href="/wiki/Porsche" title="Porsche">Porsche AG</a></li> <li><a href="/wiki/Porsche_SE" title="Porsche SE">Porsche SE</a></li> <li><a href="/wiki/Qiagen" title="Qiagen">Qiagen</a></li> <li><a href="/wiki/RWE" title="RWE">RWE</a></li> <li><a href="/wiki/Rheinmetall" title="Rheinmetall">Rheinmetall</a></li> <li><a href="/wiki/SAP" title="SAP">SAP</a></li> <li><a href="/wiki/Sartorius_AG" title="Sartorius AG">Sartorius</a></li> <li><a href="/wiki/Siemens" title="Siemens">Siemens</a></li> <li><a href="/wiki/Siemens_Energy" title="Siemens Energy">Siemens Energy</a></li> <li><a href="/wiki/Siemens_Healthineers" title="Siemens Healthineers">Siemens Healthineers</a></li> <li><a href="/wiki/Symrise" title="Symrise">Symrise</a></li> <li><a href="/wiki/Volkswagen_Group" title="Volkswagen Group">Volkswagen</a></li> <li><a href="/wiki/Vonovia" title="Vonovia">Vonovia</a></li> <li><a href="/wiki/Zalando" title="Zalando">Zalando</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="23x15px&#124;border_&#124;alt=European_Union&#124;link=European_Union_EURO_STOXX_50_companies_of_the_Euro_Area" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Euro_Stoxx_50_Companies" title="Template:Euro Stoxx 50 Companies"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Euro_Stoxx_50_Companies" title="Template talk:Euro Stoxx 50 Companies"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Euro_Stoxx_50_Companies" title="Special:EditPage/Template:Euro Stoxx 50 Companies"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="23x15px&#124;border_&#124;alt=European_Union&#124;link=European_Union_EURO_STOXX_50_companies_of_the_Euro_Area" style="font-size:114%;margin:0 4em"><span class="flagicon"><span class="mw-image-border" typeof="mw:File"><a href="/wiki/European_Union" title="European Union"><img alt="European Union" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b7/Flag_of_Europe.svg/23px-Flag_of_Europe.svg.png" decoding="async" width="23" height="15" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b7/Flag_of_Europe.svg/35px-Flag_of_Europe.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b7/Flag_of_Europe.svg/45px-Flag_of_Europe.svg.png 2x" data-file-width="810" data-file-height="540" /></a></span></span> <a href="/wiki/EURO_STOXX_50" title="EURO STOXX 50">EURO STOXX 50</a> companies of the <a href="/wiki/Eurozone" title="Eurozone">Euro Area</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Last updated: 18 September 2023</div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Adidas</a></li> <li><a href="/wiki/Adyen" title="Adyen">Adyen</a></li> <li><a href="/wiki/Ahold_Delhaize" title="Ahold Delhaize">Ahold Delhaize</a></li> <li><a href="/wiki/Air_Liquide" title="Air Liquide">Air Liquide</a></li> <li><a href="/wiki/Airbus" title="Airbus">Airbus</a></li> <li><a href="/wiki/Allianz" title="Allianz">Allianz</a></li> <li><a href="/wiki/AB_InBev" title="AB InBev">Anheuser-Busch InBev</a></li> <li><a href="/wiki/ASML_Holding" title="ASML Holding">ASML</a></li> <li><a href="/wiki/Axa" title="Axa">Axa</a></li> <li><a href="/wiki/Banco_Bilbao_Vizcaya_Argentaria" title="Banco Bilbao Vizcaya Argentaria">BBVA</a></li> <li><a href="/wiki/BASF" title="BASF">BASF</a></li> <li><a href="/wiki/Bayer" title="Bayer">Bayer</a></li> <li><a href="/wiki/BMW" title="BMW">BMW</a></li> <li><a href="/wiki/BNP_Paribas" title="BNP Paribas">BNP Paribas</a></li> <li><a href="/wiki/Danone" title="Danone">Danone</a></li> <li><a href="/wiki/Deutsche_B%C3%B6rse" title="Deutsche Börse">Deutsche Börse</a></li> <li><a href="/wiki/Deutsche_Telekom" title="Deutsche Telekom">Deutsche Telekom</a></li> <li><a href="/wiki/DHL_Group" title="DHL Group">DHL Group</a></li> <li><a href="/wiki/Enel" title="Enel">Enel</a></li> <li><a href="/wiki/Eni" title="Eni">Eni</a></li> <li><a href="/wiki/EssilorLuxottica" title="EssilorLuxottica">EssilorLuxottica</a></li> <li><a href="/wiki/Ferrari" title="Ferrari">Ferrari</a></li> <li><a href="/wiki/Flutter_Entertainment" title="Flutter Entertainment">Flutter Entertainment</a></li> <li><a href="/wiki/Herm%C3%A8s" title="Hermès">Hermès</a></li> <li><a href="/wiki/Iberdrola" title="Iberdrola">Iberdrola</a></li> <li><a href="/wiki/Inditex" title="Inditex">Inditex</a></li> <li><a href="/wiki/Infineon_Technologies" title="Infineon Technologies">Infineon Technologies</a></li> <li><a href="/wiki/ING_Group" title="ING Group">ING Group</a></li> <li><a href="/wiki/Intesa_Sanpaolo" title="Intesa Sanpaolo">Intesa Sanpaolo</a></li> <li><a href="/wiki/Kering" title="Kering">Kering</a></li> <li><a href="/wiki/L%27Or%C3%A9al" title="L'Oréal">L'Oréal</a></li> <li><a href="/wiki/LVMH" title="LVMH">LVMH</a></li> <li><a href="/wiki/Mercedes-Benz_Group" title="Mercedes-Benz Group">Mercedes-Benz</a></li> <li><a href="/wiki/Munich_Re" title="Munich Re">Munich Re</a></li> <li><a href="/wiki/Nokia" title="Nokia">Nokia</a></li> <li><a href="/wiki/Nordea" title="Nordea">Nordea</a></li> <li><a href="/wiki/Pernod_Ricard" title="Pernod Ricard">Pernod Ricard</a></li> <li><a href="/wiki/Prosus" title="Prosus">Prosus</a></li> <li><a href="/wiki/Safran" title="Safran">Safran</a></li> <li><a href="/wiki/Saint-Gobain" title="Saint-Gobain">Saint-Gobain</a></li> <li><a href="/wiki/Sanofi" title="Sanofi">Sanofi</a></li> <li><a href="/wiki/Banco_Santander" title="Banco Santander">Santander</a></li> <li><a href="/wiki/SAP" title="SAP">SAP</a></li> <li><a href="/wiki/Schneider_Electric" title="Schneider Electric">Schneider Electric</a></li> <li><a href="/wiki/Siemens" title="Siemens">Siemens</a></li> <li><a href="/wiki/Stellantis" title="Stellantis">Stellantis</a></li> <li><a href="/wiki/TotalEnergies" title="TotalEnergies">TotalEnergies</a></li> <li><a href="/wiki/Vinci_SA" title="Vinci SA">Vinci</a></li> <li><a href="/wiki/UniCredit" title="UniCredit">UniCredit</a></li> <li><a href="/wiki/Volkswagen_Group" title="Volkswagen Group">Volkswagen</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"><style data-mw-deduplicate="TemplateStyles:r1038841319">.mw-parser-output .tooltip-dotted{border-bottom:1px dotted;cursor:help}</style><link 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class="external text" href="https://isni.org/isni/0000000404452418">ISNI</a></span><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://isni.org/isni/0000000404169778">2</a></span></li></ul></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://viaf.org/viaf/144439432">VIAF</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">National</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://d-nb.info/gnd/5119856-3">Germany</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://id.loc.gov/authorities/n2001096526">United States</a></span></li><li><span class="uid"><span class="rt-commentedText tooltip tooltip-dotted" title="Adidas AG"><a rel="nofollow" class="external text" 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