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未登录编辑者的页面 <a href="/wiki/Help:%E6%96%B0%E6%89%8B%E5%85%A5%E9%97%A8" aria-label="了解有关编辑的更多信息"><span>了解详情</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:%E6%88%91%E7%9A%84%E8%B4%A1%E7%8C%AE" title="来自此IP地址的编辑列表[y]" accesskey="y"><span>贡献</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:%E6%88%91%E7%9A%84%E8%AE%A8%E8%AE%BA%E9%A1%B5" title="对于来自此IP地址编辑的讨论[n]" accesskey="n"><span>讨论</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="站点"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="目录" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">目录</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">移至侧栏</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">隐藏</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">序言</div> </a> </li> <li id="toc-计算方法" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#计算方法"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>计算方法</span> </div> </a> <button aria-controls="toc-计算方法-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>开关计算方法子章节</span> </button> <ul id="toc-计算方法-sublist" class="vector-toc-list"> <li id="toc-中国大陆地区收视率计算方法" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#中国大陆地区收视率计算方法"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>中国大陆地区收视率计算方法</span> </div> </a> <ul id="toc-中国大陆地区收视率计算方法-sublist" class="vector-toc-list"> <li id="toc-基础研究" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#基础研究"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1.1</span> <span>基础研究</span> </div> </a> <ul id="toc-基础研究-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-抽样和建立固定样组" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#抽样和建立固定样组"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1.2</span> <span>抽样和建立固定样组</span> </div> </a> <ul id="toc-抽样和建立固定样组-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-测量（数据采集）" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#测量（数据采集）"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1.3</span> <span>测量（数据采集）</span> </div> </a> <ul id="toc-测量（数据采集）-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-香港收视率计算方法" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#香港收视率计算方法"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>香港收视率计算方法</span> </div> </a> <ul id="toc-香港收视率计算方法-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-台湾收视率计算方法" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#台湾收视率计算方法"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>台湾收视率计算方法</span> </div> </a> <ul id="toc-台湾收视率计算方法-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-參看" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#參看"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>參看</span> </div> </a> <ul id="toc-參看-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-参考资料" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#参考资料"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>参考资料</span> </div> </a> <ul id="toc-参考资料-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-外部連結" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#外部連結"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>外部連結</span> </div> </a> <ul id="toc-外部連結-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="目录" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="开关目录" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">开关目录</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">收视率</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="前往另一种语言写成的文章。26种语言可用" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-26" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">26种语言</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Audi%C3%A8ncia_(mitjans_de_comunicaci%C3%B3)" title="Audiència (mitjans de comunicació) – 加泰罗尼亚语" lang="ca" hreflang="ca" data-title="Audiència (mitjans de comunicació)" data-language-autonym="Català" data-language-local-name="加泰罗尼亚语" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Seertal" title="Seertal – 丹麦语" lang="da" hreflang="da" data-title="Seertal" data-language-autonym="Dansk" data-language-local-name="丹麦语" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Einschaltquote" title="Einschaltquote – 德语" lang="de" hreflang="de" data-title="Einschaltquote" data-language-autonym="Deutsch" data-language-local-name="德语" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/Audience_measurement" title="Audience measurement – 英语" lang="en" hreflang="en" data-title="Audience measurement" data-language-autonym="English" data-language-local-name="英语" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/En%C5%9Daltkvoto" title="Enŝaltkvoto – 世界语" lang="eo" hreflang="eo" data-title="Enŝaltkvoto" data-language-autonym="Esperanto" data-language-local-name="世界语" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Cuota_de_pantalla" title="Cuota de pantalla – 西班牙语" lang="es" hreflang="es" data-title="Cuota de pantalla" data-language-autonym="Español" data-language-local-name="西班牙语" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Audience_(m%C3%A9dia)" title="Audience (média) – 法语" lang="fr" hreflang="fr" data-title="Audience (média)" data-language-autonym="Français" data-language-local-name="法语" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-fy mw-list-item"><a href="https://fy.wikipedia.org/wiki/Sjochsifer" title="Sjochsifer – 西弗里西亚语" lang="fy" hreflang="fy" data-title="Sjochsifer" data-language-autonym="Frysk" data-language-local-name="西弗里西亚语" class="interlanguage-link-target"><span>Frysk</span></a></li><li class="interlanguage-link interwiki-gl mw-list-item"><a href="https://gl.wikipedia.org/wiki/Audiencia_(medios_de_comunicaci%C3%B3n)" title="Audiencia (medios de comunicación) – 加利西亚语" lang="gl" hreflang="gl" data-title="Audiencia (medios de comunicación)" data-language-autonym="Galego" data-language-local-name="加利西亚语" class="interlanguage-link-target"><span>Galego</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%9E%D7%93%D7%A8%D7%95%D7%92_(%D7%A8%D7%99%D7%99%D7%98%D7%99%D7%A0%D7%92)" title="מדרוג (רייטינג) – 希伯来语" lang="he" hreflang="he" data-title="מדרוג (רייטינג)" data-language-autonym="עברית" data-language-local-name="希伯来语" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%A6%E0%A4%B0%E0%A5%8D%E0%A4%B6%E0%A4%95_%E0%A4%AE%E0%A4%BE%E0%A4%AA%E0%A4%A8" title="दर्शक मापन – 印地语" lang="hi" hreflang="hi" data-title="दर्शक मापन" data-language-autonym="हिन्दी" data-language-local-name="印地语" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/N%C3%A9zetts%C3%A9gm%C3%A9r%C3%A9s" title="Nézettségmérés – 匈牙利语" lang="hu" hreflang="hu" data-title="Nézettségmérés" data-language-autonym="Magyar" data-language-local-name="匈牙利语" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Audience" title="Audience – 意大利语" lang="it" hreflang="it" data-title="Audience" data-language-autonym="Italiano" data-language-local-name="意大利语" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E8%A6%96%E8%81%B4%E7%8E%87" title="視聴率 – 日语" lang="ja" hreflang="ja" data-title="視聴率" data-language-autonym="日本語" data-language-local-name="日语" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%8B%9C%EC%B2%AD%EB%A5%A0" title="시청률 – 韩语" lang="ko" hreflang="ko" data-title="시청률" data-language-autonym="한국어" data-language-local-name="韩语" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Kijkcijfer" title="Kijkcijfer – 荷兰语" lang="nl" hreflang="nl" data-title="Kijkcijfer" data-language-autonym="Nederlands" data-language-local-name="荷兰语" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Ogl%C4%85dalno%C5%9B%C4%87" title="Oglądalność – 波兰语" lang="pl" hreflang="pl" data-title="Oglądalność" data-language-autonym="Polski" data-language-local-name="波兰语" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/M%C4%83surarea_audien%C8%9Bei" title="Măsurarea audienței – 罗马尼亚语" lang="ro" hreflang="ro" data-title="Măsurarea audienței" data-language-autonym="Română" data-language-local-name="罗马尼亚语" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F_%D0%A1%D0%9C%D0%98" title="Аудитория СМИ – 俄语" lang="ru" hreflang="ru" data-title="Аудитория СМИ" data-language-autonym="Русский" data-language-local-name="俄语" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Sledovanos%C5%A5" title="Sledovanosť – 斯洛伐克语" lang="sk" hreflang="sk" data-title="Sledovanosť" data-language-autonym="Slovenčina" data-language-local-name="斯洛伐克语" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Tittarsiffror" title="Tittarsiffror – 瑞典语" lang="sv" hreflang="sv" data-title="Tittarsiffror" data-language-autonym="Svenska" data-language-local-name="瑞典语" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/%C4%B0zleyici_%C3%B6l%C3%A7%C3%BCm%C3%BC" title="İzleyici ölçümü – 土耳其语" lang="tr" hreflang="tr" data-title="İzleyici ölçümü" data-language-autonym="Türkçe" data-language-local-name="土耳其语" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D1%96%D1%8F_%D0%97%D0%9C%D0%86" title="Аудиторія ЗМІ – 乌克兰语" lang="uk" hreflang="uk" data-title="Аудиторія ЗМІ" data-language-autonym="Українська" data-language-local-name="乌克兰语" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D8%AD%D8%A7%D8%B6%D8%B1%DB%8C%D9%86_%DA%A9%DB%8C_%D9%BE%DB%8C%D9%85%D8%A7%D8%A6%D8%B4" title="حاضرین کی پیمائش – 乌尔都语" lang="ur" hreflang="ur" data-title="حاضرین کی پیمائش" data-language-autonym="اردو" data-language-local-name="乌尔都语" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-wuu mw-list-item"><a href="https://wuu.wikipedia.org/wiki/%E6%94%B6%E8%A7%86%E7%8E%87" title="收视率 – 吴语" lang="wuu" hreflang="wuu" data-title="收视率" data-language-autonym="吴语" data-language-local-name="吴语" class="interlanguage-link-target"><span>吴语</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E6%94%B6%E8%A6%96%E7%8E%87" title="收視率 – 粤语" lang="yue" hreflang="yue" data-title="收視率" data-language-autonym="粵語" data-language-local-name="粤语" class="interlanguage-link-target"><span>粵語</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q847520#sitelinks-wikipedia" title="编辑跨语言链接" class="wbc-editpage">编辑链接</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="命名空间"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li 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<p><b>收視率</b>是<a href="/wiki/%E5%B8%82%E5%A0%B4%E7%A0%94%E7%A9%B6" title="市場研究">市場研究</a>和<a href="/wiki/%E7%A4%BE%E4%BC%9A%E8%B0%83%E6%9F%A5" title="社会调查">社會調查</a>的一種，用以量度有多少人在直播時間實時收看一個<a href="/wiki/%E7%94%B5%E8%A7%86%E8%8A%82%E7%9B%AE" title="电视节目">電視節目</a>。 </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="计算方法"><span id=".E8.AE.A1.E7.AE.97.E6.96.B9.E6.B3.95"></span>计算方法</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&section=1" title="编辑章节：计算方法"><span>编辑</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r83732972"><table class="box-Globalize plainlinks metadata ambox ambox-content ambox-content" role="presentation"><tbody><tr><td class="mbox-image"><div style="width:52px"><span typeof="mw:File"><a href="/wiki/File:Ambox_globe_content.svg" class="mw-file-description" title="Globe icon"><img alt="Globe icon" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Ambox_globe_content.svg/40px-Ambox_globe_content.svg.png" decoding="async" width="40" height="33" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Ambox_globe_content.svg/60px-Ambox_globe_content.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Ambox_globe_content.svg/80px-Ambox_globe_content.svg.png 2x" data-file-width="350" data-file-height="290" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">此条目<b>論述以華文區為主</b>，未必有<a href="/wiki/Wikipedia:%E9%81%BF%E5%85%8D%E5%9C%B0%E5%9F%9F%E4%B8%AD%E5%BF%83" title="Wikipedia:避免地域中心">普世通用</a>的觀點。<span class="hide-when-compact"></span><span class="hide-when-compact"><br /><small>請<span class="plainlinks"><a class="external text" href="https://zh.wikipedia.org/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit">協助補充內容</a></span>以<a href="/wiki/Wikipedia:%E9%81%BF%E5%85%8D%E5%9C%B0%E5%9F%9F%E4%B8%AD%E5%BF%83" title="Wikipedia:避免地域中心">避免偏頗</a>，或<a href="/w/index.php?title=Talk:%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&redlink=1" class="new" title="Talk:收视率（页面不存在）">討論</a>本文的問題。</small></span><span class="hide-when-compact"></span></div></td></tr></tbody></table> <div class="mw-heading mw-heading3"><h3 id="中国大陆地区收视率计算方法"><span id=".E4.B8.AD.E5.9B.BD.E5.A4.A7.E9.99.86.E5.9C.B0.E5.8C.BA.E6.94.B6.E8.A7.86.E7.8E.87.E8.AE.A1.E7.AE.97.E6.96.B9.E6.B3.95"></span>中国大陆地区收视率计算方法</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&section=2" title="编辑章节：中国大陆地区收视率计算方法"><span>编辑</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading4"><h4 id="基础研究"><span id=".E5.9F.BA.E7.A1.80.E7.A0.94.E7.A9.B6"></span>基础研究</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&section=3" title="编辑章节：基础研究"><span>编辑</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>基础研究是为了得到被调查地区的详细资料而进行的抽样调查，是保证收视率数据质量的重要环节。 </p><p>通常，中国大陆地区专业收视率统计机构<a href="/wiki/%E5%A4%AE%E8%A7%86-%E7%B4%A2%E7%A6%8F%E7%91%9E%E5%AA%92%E4%BB%8B%E7%A0%94%E7%A9%B6" class="mw-redirect" title="央视-索福瑞媒介研究">央视-索福瑞媒介研究</a>有限公司（CSM）会在建立一个新的收视率调查固定样本组之前及建立之后每年（个别小型城市隔年）对该地区进行基础研究调查。使用较大的样本量对被调查区域内的各项人口统计学特征（如：当地居民的性别比例、年龄分布、职业和收入情况等）及可能对收视行为产生影响的因素（如：收视设备的拥有情况、是否为有线用户、电视频道覆盖率情况及被调查者的常用语言及生活习惯等）进行抽样调查。基础研究的样本是固定样组的抽样框，基础研究的结果——基础研究报告是对固定样组进行轮换和控制的依据。 </p> <div class="mw-heading mw-heading4"><h4 id="抽样和建立固定样组"><span id=".E6.8A.BD.E6.A0.B7.E5.92.8C.E5.BB.BA.E7.AB.8B.E5.9B.BA.E5.AE.9A.E6.A0.B7.E7.BB.84"></span>抽样和建立固定样组</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&section=4" title="编辑章节：抽样和建立固定样组"><span>编辑</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>抽样是收视率调查的基础环节，对样本是否具有代表性，能否保证收视率数据的准确具有十分重要的意义。收视率调查一般采用多阶段、PPS、整群抽样等抽样方法，来抽取样本、建立固定样组。所谓固定样组连续数据是指对同一样组的人群在不同的时间而获得的数据，固定样组可以更好地避免抽样误差对数据的影响，而获知人们行为、态度等的实际变化。电视收视率调查一般采用固定样组的方式进行，除进行一定比例的样本轮换外，样本相对比较固定。对电视收视率调查的合作样本1年365天，每天24小时的收视行为进行不间断检测，获得电视收视率数据。 </p> <div class="mw-heading mw-heading4"><h4 id="测量（数据采集）"><span id=".E6.B5.8B.E9.87.8F.EF.BC.88.E6.95.B0.E6.8D.AE.E9.87.87.E9.9B.86.EF.BC.89"></span>测量（数据采集）</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&section=5" title="编辑章节：测量（数据采集）"><span>编辑</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>日记卡法</li></ul> <p>所谓日记卡法是指由样本户中所有4岁及以上的家庭成员，将每天收看电视的频道、时间段随时记录在日记卡上，以获取电视观众收视信息的方法。 </p><p>以CSM使用的日记卡为例，日记卡中最重要的两个部分是收视率调查日记卡和日记卡专用夹。在收视率调查日记卡上有记录样本人员所收看电视频道的代码和收视时段的地方，一张日记卡可以记录一名样本人员一周七天的收视情况。日记卡法的记录时段设定为15分钟，即以15分钟为一个记录单位，当样本人员在15分钟内收看某一频道的累计时间超过8分钟时才可记录。 </p><p>访问员每周一次上门收取已填好的日记卡，并给样本户留下下一周的空白日记卡，以记录下一周的收视情况。 </p> <ul><li>测量仪法</li></ul> <p>测量仪法是指用测量仪来详细记录样本户中所有4岁及以上家庭成员收看电视的情况，从而获取电视观众收视信息的方法。电视频道变化直接通过测量仪采集，没有任何影响。数据可以精确到秒，可以准确反映收视变化。前一天数据在凌晨通过电话线或GPRS传输回CSM服务器进行数据处理，第二天客户即可以看到数据。CSM目前主要采用三种测量技术：DFM；Si-code；声音匹配（Audio Matching）。 </p><p>DFM（Direct Frequency Measurement）：是用于模拟电视信号进行测量的技术。收看不同频道时，电视机高频头的本振频率不同，测量仪通过测量电视机高频头输入的本振频率结合频道对应关系掌握收看的频道。 </p><p>Si-code：是用于数字电视信号的一种操作性较强的方法，同时，准确度也是最高的。测量仪通过监测机顶盒输出的频道系统信息代码（Si-code）结合频道对应关系掌握收看的频道。由于是机顶盒直接给出的工作状态信息，不需要其它任何的转换或识别，因此这种方式是最准确的。 </p><p>声音匹配（Audio Matching）：是同时可以用于模拟电视和数字电视的测量技术。通过记录样本户家庭电视机播放的声音信号特征，与服务器记录的播出声音信号特征库进行比对，掌握样本户正在收看的频道。 </p><p>另外，图像匹配技术也可用于收视率调查，由于相比声音匹配效果更差，CSM没有采用此技术进行收视率调查。 </p> <ul><li>数据处理</li></ul> <p>收视数据处理流程包括以下三个环节： </p> <ol><li>收视调查原始数据输入计算机（仅限日记卡法，测量仪法不需要数据录入）后，要进行数据的净化，以确保原始数据的完整及合理；</li> <li>净化后的收视数据与样本背景资料库及节目资料库合并形成一个更全面的“收视率资料库”；</li> <li>在“收视率资料库”的基础上，以性别、年龄等为加权变量，对原始数据进行各种加权计算，产生各种收视率数据。</li></ol> <div class="mw-heading mw-heading3"><h3 id="香港收视率计算方法"><span id=".E9.A6.99.E6.B8.AF.E6.94.B6.E8.A7.86.E7.8E.87.E8.AE.A1.E7.AE.97.E6.96.B9.E6.B3.95"></span>香港收视率计算方法</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&section=6" title="编辑章节：香港收视率计算方法"><span>编辑</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>1978年起，<a href="/wiki/%E7%84%A1%E7%B6%AB%E9%9B%BB%E8%A6%96" class="mw-redirect" title="無綫電視">無綫電視</a>、<a href="/wiki/%E9%BA%97%E7%9A%84%E9%9B%BB%E8%A6%96" class="mw-redirect" title="麗的電視">麗的電視</a>（及其後身<a href="/wiki/%E4%BA%9E%E6%B4%B2%E9%9B%BB%E8%A6%96" title="亞洲電視">亞洲電視</a>）與<a href="/w/index.php?title=%E9%A6%99%E6%B8%AF%E5%B8%82%E5%A0%B4%E7%A0%94%E7%A9%B6%E5%85%AC%E5%8F%B8&action=edit&redlink=1" class="new" title="香港市場研究公司（页面不存在）">香港市場研究公司</a>（SRG）合作，以香港市場研究公司提供的「電視觀眾研究報告」作為收視數據的參考資料。香港市場研究公司以「電視日記簿」形式收集資料：先挑選一班自願參加計劃的固定住戶，要求他們每15分鐘便紀錄一次數據，如收看的電視台、觀看人數等，然後定期派人上門收回日記簿進行統計及分析，以比率推估全港收視結果。然而，此計算方法依賴調查對象自行填寫資料，誤差較大，所以1983年引入「電視收視記錄儀」收集收視數據。住戶同樣要填寫日記，而電視收視記錄儀則自動記錄電視機的開關、收看頻道及轉台情況，並綜合兩種數據，而最終1991年，香港放棄電視日記簿，而以個人收視記錄儀記錄住戶每秒收視資料，以電話線將數據每日轉送到電腦系統分析，得出收視報告給予電視台及廣告公司。<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>2006年起負責香港收視調查的是市場機構「CSM媒介研究」-由無綫、亞視及廣告商會資助，研究根據全港收看電視人口的特徵按比例<a href="/wiki/%E6%8A%BD%E6%A8%A3" title="抽樣">抽樣</a>，在住戶的電視中安裝儀器統計，共有650住戶參加<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup>。 </p><p>香港大部份廣告商都會採用由市場調查公司尼爾森（nielsen）提供的電視收視調查，亦即是收視點數據。收視點越高，代表該節目有越多人收看及越受歡迎。不過，亦有批評指尼爾森的調查方式不全面。尼爾森調查本港電視觀眾收視率，以隨機方法選取約2,300名來自800個家庭的人士作為樣本，再分析他們收看電視的行為及習慣。而據TVB資料，2015年的總電視人口為646.6萬人，每一個收視點代表總電視人口的百分之一，即6.5萬人。以TVB上半年最受歡迎的劇集《武則天》平均有27.2點計，換言之，有176萬人收看該節目。廣告商會參考收視點，再綜合節目與廣告產品的關聯性、廣告價格等因素，競投電視廣告位置。<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>2018年，<a href="/wiki/%E7%84%A1%E7%B6%AB%E9%9B%BB%E8%A6%96" class="mw-redirect" title="無綫電視">無綫電視</a>、<a href="/wiki/ViuTV" title="ViuTV">ViuTV</a>、<a href="/wiki/%E5%A5%87%E5%A6%99%E9%9B%BB%E8%A6%96" class="mw-redirect" title="奇妙電視">奇妙電視</a>聯同香港11間廣告商會成員公司成立「香港電視觀眾收視調查創辦委員會」（FSC），並委任<a href="/wiki/%E4%B8%AD%E5%9B%BD%E5%B9%BF%E8%A7%86%E7%B4%A2%E7%A6%8F%E7%91%9E%E5%AA%92%E4%BB%8B%E7%A0%94%E7%A9%B6" title="中国广视索福瑞媒介研究">中國廣視索福瑞媒介研究</a>（CSM）為2018年至2023年的香港電視觀眾收視調查機構。新監測方式則會分成「家中電視觀看」（In-home TV Viewing）及「網上觀看」（Online Viewing）兩種。前者將目標抽樣家庭由 800 個增加至 1,000 個（收視樣本人數約2,700<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>），即是在該 1,000 個樣本家庭中安裝「個人收視記錄儀」，並監測每個家庭的樣本成員所觀看的內容，包括免費電視或收視電視節目，以至各種外接至電視的訊源如衛星電視、串流影視內容、影碟、遊戲機等，而收集的數據將會包括直播、時間平移（Time Shift）以及 7 天內的點播重溫內容。另外，加入「網上觀看」（Online Viewing）數據。「網上觀看」收視數據將會分為 3 部分，包括由 comScore 提供的「串流標籤」（Streaming Tag）統計數據、「家庭互聯網測量儀」（Focal Meter）及「虛擬測量儀」（Virtual Meter），去監測所有在線裝置觀看電視節目的情況。所謂「串流標籤」，就是用作監測指定裝置觀看相關網站及 Apps 的內容種類、觀看時間等使用情況；而「家庭互聯網測量儀」則是監測家中所有在線裝置，去確定裝置是否在家中觀看節目；至於「虛擬測量儀」則是用作記錄那一位家庭成員正在使用某一裝置。<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup>研究更會每年另做兩次基礎研究，隨機抽樣地址訪問，每次面對面訪問約2000至3000樣本戶，並會將結果和現有接受收視調查的樣本戶作對照。最終反映出來的其中之一項變化，便是每年的每點收視點包含的觀眾數目均有不同，例如在2020年每收視點便包括6.359萬名觀眾，到2021年推及計算的每點收視點會代表6.554萬名觀眾。<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> 2023年7月11日「香港電視觀眾收視調查創辦委員會」（FSC），委任<a href="/wiki/%E6%8D%B7%E5%AD%9A%E5%87%AF" title="捷孚凯">捷孚凯</a>（GFK）為2024年至2030年的香港電視觀眾收視調查機構。<sup id="cite_ref-gfk_7-0" class="reference"><a href="#cite_note-gfk-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="台湾收视率计算方法"><span id=".E5.8F.B0.E6.B9.BE.E6.94.B6.E8.A7.86.E7.8E.87.E8.AE.A1.E7.AE.97.E6.96.B9.E6.B3.95"></span>台湾收视率计算方法</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&section=7" title="编辑章节：台湾收视率计算方法"><span>编辑</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>收視率 = 開機率×收視占有率</li> <li>開機率 =（開機總家計單位÷裝機總家計單位）× 100％</li> <li>收視占有率 =（收視總家計單位÷開機總家計單位）× 100％</li> <li>收視率 =［（開機總家計單位÷裝機總家計單位）× （收視總家計單位÷開機總家計單位）］× 100％</li></ul> <p>经过約分，所以一頻道的收視率＝（收視總家計單位 ÷ 裝機總家計單位） × 100％ </p><p><br /> 舉例：收視率1%計算能讓5萬戶看到（根據NCC統計，總家戶數為820萬戶，2013年收視戶為500萬戶，普及率約6成），每戶約1.5人收看，所以收視人口約7.5萬人（不是2300萬人的1%=23萬人）；而根據尼爾森統計台灣觀眾節目看到廣告時就轉台的比例也很高，達八成，僅次於斯洛伐克（84％）與烏克蘭（81％）。 </p> <div class="mw-heading mw-heading2"><h2 id="參看"><span id=".E5.8F.83.E7.9C.8B"></span>參看</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&section=8" title="编辑章节：參看"><span>编辑</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/AC%E5%B0%BC%E5%B0%94%E6%A3%AE" class="mw-redirect" title="AC尼尔森">AC尼尔森</a>、<a href="/wiki/%E5%B0%BC%E7%88%BE%E6%A3%AENV" title="尼爾森NV">尼爾森NV</a></li> <li><a href="/wiki/%E7%B4%A2%E7%A6%8F%E7%91%9E%E5%AA%92%E4%BB%8B%E7%A0%94%E7%A9%B6" class="mw-redirect" title="索福瑞媒介研究">索福瑞媒介研究</a></li> <li><a href="/wiki/%E6%8D%B7%E5%AD%9A%E5%87%AF" title="捷孚凯">捷孚凯</a></li> <li><a href="/wiki/BARB" class="mw-redirect" title="BARB">BARB</a></li> <li><a href="/wiki/Video_Research" title="Video Research">Video Research</a></li> <li><a href="/wiki/%E5%8D%83%E6%AC%A1%E5%8D%B0%E8%B1%A1%E8%B4%B9%E7%94%A8" title="千次印象费用">千次印象費用</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="参考资料"><span id=".E5.8F.82.E8.80.83.E8.B5.84.E6.96.99"></span>参考资料</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&section=9" title="编辑章节：参考资料"><span>编辑</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="reflist" style="list-style-type: decimal;"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><cite class="citation web"><a rel="nofollow" class="external text" href="http://www.lizawang.com/talk/talk106_tv/rate.shtml">荃話題－電視發展史－電視收視率</a>. <span class="reference-accessdate"> [<span class="nowrap">2018-08-30</span>]</span>. （原始内容<a rel="nofollow" class="external text" href="https://web.archive.org/web/20180830174247/http://www.lizawang.com/talk/talk106_tv/rate.shtml">存档</a>于2018-08-30）.</cite><span title="ctx_ver=Z39.88-2004&rfr_id=info%3Asid%2Fzh.wikipedia.org%3A%E6%94%B6%E8%A7%86%E7%8E%87&rft.btitle=%E8%8D%83%E8%A9%B1%E9%A1%8C%EF%BC%8D%E9%9B%BB%E8%A6%96%E7%99%BC%E5%B1%95%E5%8F%B2%EF%BC%8D%E9%9B%BB%E8%A6%96%E6%94%B6%E8%A6%96%E7%8E%87&rft.genre=unknown&rft_id=http%3A%2F%2Fwww.lizawang.com%2Ftalk%2Ftalk106_tv%2Frate.shtml&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook" class="Z3988"><span style="display:none;"> </span></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><cite class="citation web"><a rel="nofollow" class="external text" href="https://life.mingpao.com/general/article?issue=20110317&nodeid=1508048168838">知識點﹕慣性收視</a>. <span class="reference-accessdate"> [<span class="nowrap">2019-06-29</span>]</span>. （原始内容<a rel="nofollow" class="external text" href="https://web.archive.org/web/20200522151939/https://life.mingpao.com/general/article?issue=20110317&nodeid=1508048168838">存档</a>于2020-05-22）.</cite><span title="ctx_ver=Z39.88-2004&rfr_id=info%3Asid%2Fzh.wikipedia.org%3A%E6%94%B6%E8%A7%86%E7%8E%87&rft.btitle=%E7%9F%A5%E8%AD%98%E9%BB%9E%EF%B9%95%E6%85%A3%E6%80%A7%E6%94%B6%E8%A6%96&rft.genre=unknown&rft_id=https%3A%2F%2Flife.mingpao.com%2Fgeneral%2Farticle%3Fissue%3D20110317%26nodeid%3D1508048168838&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook" class="Z3988"><span style="display:none;"> </span></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://hk.news.appledaily.com/local/daily/article/20151026/19347869">每1收視點代表6.5萬人</a> （<a rel="nofollow" class="external text" href="//web.archive.org/web/20180513223604/https://hk.news.appledaily.com/local/daily/article/20151026/19347869">页面存档备份</a>，存于<a href="/wiki/%E4%BA%92%E8%81%94%E7%BD%91%E6%A1%A3%E6%A1%88%E9%A6%86" title="互联网档案馆">互联网档案馆</a>）蘋果日報. 2015-10-26</span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://news.mingpao.com/pns/娛樂/article/20210602/s00016/1622571481088/193曾質疑「幾百部電視」數據-收視樣本家庭已逾千戶-無綫公開三台收視證拋離viutv">無綫公開三台收視證抛離ViuTV</a>明報.2021-06-02</span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><cite class="citation web"><a rel="nofollow" class="external text" href="https://unwire.hk/2017/04/03/hk-tv-audience-measurement2/wireless-home/">計TVB收視黑盒過時？2018香港收視調查法</a>. <span class="reference-accessdate"> [<span class="nowrap">2018-08-30</span>]</span>. （原始内容<a rel="nofollow" class="external text" href="https://web.archive.org/web/20180830174245/https://unwire.hk/2017/04/03/hk-tv-audience-measurement2/wireless-home/">存档</a>于2018-08-30）.</cite><span title="ctx_ver=Z39.88-2004&rfr_id=info%3Asid%2Fzh.wikipedia.org%3A%E6%94%B6%E8%A7%86%E7%8E%87&rft.btitle=%E8%A8%88TVB%E6%94%B6%E8%A6%96%E9%BB%91%E7%9B%92%E9%81%8E%E6%99%82%EF%BC%9F2018%E9%A6%99%E6%B8%AF%E6%94%B6%E8%A6%96%E8%AA%BF%E6%9F%A5%E6%B3%95&rft.genre=unknown&rft_id=https%3A%2F%2Funwire.hk%2F2017%2F04%2F03%2Fhk-tv-audience-measurement2%2Fwireless-home%2F&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook" class="Z3988"><span style="display:none;"> </span></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.mpfinance.com/fin/daily2.php?node=1613411833564&issue=20210216">CSM:收視調查涉港1000家庭</a> （<a rel="nofollow" class="external text" href="//web.archive.org/web/20211001094128/https://www.mpfinance.com/fin/daily2.php?node=1613411833564&issue=20210216">页面存档备份</a>，存于<a href="/wiki/%E4%BA%92%E8%81%94%E7%BD%91%E6%A1%A3%E6%A1%88%E9%A6%86" title="互联网档案馆">互联网档案馆</a>）明報. 2021-02-16</span> </li> <li id="cite_note-gfk-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-gfk_7-0">^</a></b></span> <span class="reference-text"><cite class="citation web"><a rel="nofollow" class="external text" href="https://news.tvb.com/sc/local/64ad1db9c2ea9a2f9f82e710/%E6%B8%AF%E6%BE%B3-%E4%B8%89%E9%97%B4%E5%85%8D%E8%B4%B9%E7%94%B5%E8%A7%86%E5%8F%B0%E7%AD%89%E5%A7%94%E6%89%98%E5%BE%B7%E5%9B%BD%E5%85%AC%E5%8F%B8%E6%98%8E%E5%B9%B4%E4%B8%AD%E8%B5%B7%E7%BB%9F%E8%AE%A1%E7%A0%94%E7%A9%B6%E6%94%B6%E8%A7%86%E4%B8%BA%E6%9C%9F%E5%85%AD%E5%B9%B4"><bdi>香港三间免费电视台委托德国公司统计收视助了解观众喜好</bdi></a>. 无线新闻. <span class="reference-accessdate"> [<span class="nowrap">2023-07-11</span>]</span>. （原始内容<a rel="nofollow" class="external text" href="https://web.archive.org/web/20230712042343/https://news.tvb.com/sc/local/64ad1db9c2ea9a2f9f82e710/%E6%B8%AF%E6%BE%B3-%E4%B8%89%E9%97%B4%E5%85%8D%E8%B4%B9%E7%94%B5%E8%A7%86%E5%8F%B0%E7%AD%89%E5%A7%94%E6%89%98%E5%BE%B7%E5%9B%BD%E5%85%AC%E5%8F%B8%E6%98%8E%E5%B9%B4%E4%B8%AD%E8%B5%B7%E7%BB%9F%E8%AE%A1%E7%A0%94%E7%A9%B6%E6%94%B6%E8%A7%86%E4%B8%BA%E6%9C%9F%E5%85%AD%E5%B9%B4">存档</a>于2023-07-12） <span style="font-family: sans-serif; cursor: default; color:var(--color-subtle, #54595d); font-size: 0.8em; bottom: 0.1em; font-weight: bold;" title="连接到中文网页">（中文）</span>.</cite><span title="ctx_ver=Z39.88-2004&rfr_id=info%3Asid%2Fzh.wikipedia.org%3A%E6%94%B6%E8%A7%86%E7%8E%87&rft.btitle=%E9%A6%99%E6%B8%AF%E4%B8%89%E9%97%B4%E5%85%8D%E8%B4%B9%E7%94%B5%E8%A7%86%E5%8F%B0%E5%A7%94%E6%89%98%E5%BE%B7%E5%9B%BD%E5%85%AC%E5%8F%B8%E7%BB%9F%E8%AE%A1%E6%94%B6%E8%A7%86+%E5%8A%A9%E4%BA%86%E8%A7%A3%E8%A7%82%E4%BC%97%E5%96%9C%E5%A5%BD&rft.genre=unknown&rft.pub=%E6%97%A0%E7%BA%BF%E6%96%B0%E9%97%BB&rft_id=https%3A%2F%2Fnews.tvb.com%2Fsc%2Flocal%2F64ad1db9c2ea9a2f9f82e710%2F%25E6%25B8%25AF%25E6%25BE%25B3-%25E4%25B8%2589%25E9%2597%25B4%25E5%2585%258D%25E8%25B4%25B9%25E7%2594%25B5%25E8%25A7%2586%25E5%258F%25B0%25E7%25AD%2589%25E5%25A7%2594%25E6%2589%2598%25E5%25BE%25B7%25E5%259B%25BD%25E5%2585%25AC%25E5%258F%25B8%25E6%2598%258E%25E5%25B9%25B4%25E4%25B8%25AD%25E8%25B5%25B7%25E7%25BB%259F%25E8%25AE%25A1%25E7%25A0%2594%25E7%25A9%25B6%25E6%2594%25B6%25E8%25A7%2586%25E4%25B8%25BA%25E6%259C%259F%25E5%2585%25AD%25E5%25B9%25B4&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook" class="Z3988"><span style="display:none;"> </span></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="外部連結"><span id=".E5.A4.96.E9.83.A8.E9.80.A3.E7.B5.90"></span>外部連結</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=%E6%94%B6%E8%A7%86%E7%8E%87&action=edit&section=10" title="编辑章节：外部連結"><span>编辑</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://rthk.hk/mediadigest/md9702/feb.p3.html">電視觀眾意見調查方法</a>（<a rel="nofollow" class="external text" href="//web.archive.org/web/20120626065320/http://rthk.hk/mediadigest/md9702/feb.p3.html">页面存档备份</a>，存于<a href="/wiki/%E4%BA%92%E8%81%94%E7%BD%91%E6%A1%A3%E6%A1%88%E9%A6%86" title="互联网档案馆">互联网档案馆</a>）</li> <li><a href="/w/index.php?title=%E9%99%B3%E7%82%B3%E5%AE%8F&action=edit&redlink=1" class="new" title="陳炳宏（页面不存在）">陳炳宏</a>，<a rel="nofollow" class="external text" href="https://web.archive.org/web/20070927121152/http://www.twmedia.org/modules/news/article.php?storyid=388">〈誰讓收視率成為亂源〉</a>，《<a href="/wiki/%E8%98%8B%E6%9E%9C%E6%97%A5%E5%A0%B1_(%E5%8F%B0%E7%81%A3)" title="蘋果日報 (台灣)">蘋果日報</a>》2006年7月11日〈論壇〉。</li> <li><a rel="nofollow" class="external text" href="http://www.bbs.shu.edu.tw/gem?TV&F14BN5QU">AGB尼爾森收視率調查結果（2007/07/30至今）</a>（<a rel="nofollow" class="external text" href="//web.archive.org/web/20100131094545/http://www.bbs.shu.edu.tw/gem?TV&F14BN5QU">页面存档备份</a>，存于<a href="/wiki/%E4%BA%92%E8%81%94%E7%BD%91%E6%A1%A3%E6%A1%88%E9%A6%86" title="互联网档案馆">互联网档案馆</a>），《<a href="/w/index.php?title=%E7%BF%A0%E8%B0%B7%E9%A2%A8%E6%83%85BBS&action=edit&redlink=1" class="new" title="翠谷風情BBS（页面不存在）">翠谷風情BBS</a>》電視板。</li> <li><a rel="nofollow" class="external text" href="http://ent.sina.com.cn/v/m/2012-08-06/09323703723.shtml">收视率造假的三途径</a>（<a rel="nofollow" class="external text" href="//web.archive.org/web/20130413184954/http://ent.sina.com.cn/v/m/2012-08-06/09323703723.shtml">页面存档备份</a>，存于<a href="/wiki/%E4%BA%92%E8%81%94%E7%BD%91%E6%A1%A3%E6%A1%88%E9%A6%86" title="互联网档案馆">互联网档案馆</a>）</li> <li><a rel="nofollow" class="external text" href="http://www.csm.com.cn/index.php/SinglePage/index/cid/9.html">电视收视率</a>（<a rel="nofollow" class="external text" href="//web.archive.org/web/20150721213509/http://www.csm.com.cn/index.php/SinglePage/index/cid/9.html">页面存档备份</a>，存于<a href="/wiki/%E4%BA%92%E8%81%94%E7%BD%91%E6%A1%A3%E6%A1%88%E9%A6%86" title="互联网档案馆">互联网档案馆</a>）</li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r84265675">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline 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"}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:110%;margin:0 8em}.mw-parser-output .navbar-ct-mini{font-size:110%;margin:0 5em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Social_surveys" title="Template:Social surveys"><abbr title="查看该模板">查</abbr></a></li><li class="nv-talk"><a href="/w/index.php?title=Template_talk:Social_surveys&action=edit&redlink=1" class="new" title="Template talk:Social surveys（页面不存在）"><abbr title="讨论该模板">论</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:%E7%BC%96%E8%BE%91%E9%A1%B5%E9%9D%A2/Template:Social_surveys" title="Special:编辑页面/Template:Social surveys"><abbr title="编辑该模板">编</abbr></a></li></ul></div><div id="社會調查方法" style="font-size:110%;margin:0 5em">社會調查方法</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><span class="ilh-all" data-orig-title="資料蒐集" data-lang-code="en" data-lang-name="英语" data-foreign-title="Data collection"><span class="ilh-page"><a href="/w/index.php?title=%E8%B3%87%E6%96%99%E8%92%90%E9%9B%86&action=edit&redlink=1" class="new" title="資料蒐集（页面不存在）">資料蒐集</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Data_collection" class="extiw" title="en:Data collection"><span lang="en" dir="auto">Data collection</span></a></span>）</span></span></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0px"><div style="padding:0em 0.25em"> <ul><li><span class="ilh-all" data-orig-title="調查資料蒐集" data-lang-code="en" data-lang-name="英语" data-foreign-title="Survey data collection"><span class="ilh-page"><a href="/w/index.php?title=%E8%AA%BF%E6%9F%A5%E8%B3%87%E6%96%99%E8%92%90%E9%9B%86&action=edit&redlink=1" class="new" title="調查資料蒐集（页面不存在）">蒐集方法</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Survey_data_collection" class="extiw" title="en:Survey data collection"><span lang="en" dir="auto">Survey data collection</span></a></span>）</span></span></li> <li><a href="/wiki/%E4%BA%BA%E5%8F%A3%E6%99%AE%E6%9F%A5" title="人口普查">人口普查</a></li> <li><span class="ilh-all" data-orig-title="調查抽樣" data-lang-code="en" data-lang-name="英语" data-foreign-title="Survey sampling"><span class="ilh-page"><a href="/w/index.php?title=%E8%AA%BF%E6%9F%A5%E6%8A%BD%E6%A8%A3&action=edit&redlink=1" class="new" title="調查抽樣（页面不存在）">調查抽樣</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Survey_sampling" class="extiw" title="en:Survey sampling"><span lang="en" dir="auto">Survey sampling</span></a></span>）</span></span></li> <li><a href="/wiki/%E6%8A%BD%E6%A8%A3" title="抽樣">隨機抽樣</a></li> <li><a href="/wiki/%E5%95%8F%E5%8D%B7%E8%AA%BF%E6%9F%A5" title="問卷調查">問卷調查</a></li> <li><span class="ilh-all" data-orig-title="訪談 (研究)" data-lang-code="en" data-lang-name="英语" data-foreign-title="Interview (research)"><span class="ilh-page"><a href="/w/index.php?title=%E8%A8%AA%E8%AB%87_(%E7%A0%94%E7%A9%B6)&action=edit&redlink=1" class="new" title="訪談 (研究)（页面不存在）">訪談</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Interview_(research)" class="extiw" title="en:Interview (research)"><span lang="en" dir="auto">Interview (research)</span></a></span>）</span></span> <ul><li><a href="/wiki/%E7%BB%93%E6%9E%84%E5%BC%8F%E8%AE%BF%E8%B0%88" title="结构式访谈">結構式</a></li> <li><span class="ilh-all" data-orig-title="半結構式訪談" data-lang-code="en" data-lang-name="英语" data-foreign-title="Semi-structured interview"><span class="ilh-page"><a href="/w/index.php?title=%E5%8D%8A%E7%B5%90%E6%A7%8B%E5%BC%8F%E8%A8%AA%E8%AB%87&action=edit&redlink=1" class="new" title="半結構式訪談（页面不存在）">半結構式</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Semi-structured_interview" class="extiw" title="en:Semi-structured interview"><span lang="en" dir="auto">Semi-structured interview</span></a></span>）</span></span></li> <li><span class="ilh-all" data-orig-title="無結構式訪談" data-lang-code="en" data-lang-name="英语" data-foreign-title="Unstructured interview"><span class="ilh-page"><a href="/w/index.php?title=%E7%84%A1%E7%B5%90%E6%A7%8B%E5%BC%8F%E8%A8%AA%E8%AB%87&action=edit&redlink=1" class="new" title="無結構式訪談（页面不存在）">無結構式</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Unstructured_interview" class="extiw" title="en:Unstructured interview"><span lang="en" dir="auto">Unstructured interview</span></a></span>）</span></span></li> <li><span class="ilh-all" data-orig-title="伴侶訪談" data-lang-code="en" data-lang-name="英语" data-foreign-title="Couple interview"><span class="ilh-page"><a href="/w/index.php?title=%E4%BC%B4%E4%BE%B6%E8%A8%AA%E8%AB%87&action=edit&redlink=1" class="new" title="伴侶訪談（页面不存在）">伴侶</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Couple_interview" class="extiw" title="en:Couple interview"><span lang="en" dir="auto">Couple interview</span></a></span>）</span></span></li></ul></li> <li><a href="/wiki/%E9%9D%9E%E4%BB%8B%E5%85%A5%E6%80%A7%E7%A0%94%E7%A9%B6" title="非介入性研究">非介入性研究</a> <ul><li><span class="ilh-all" data-orig-title="比較研究法" data-lang-code="en" data-lang-name="英语" data-foreign-title="Comparative research"><span class="ilh-page"><a href="/w/index.php?title=%E6%AF%94%E8%BC%83%E7%A0%94%E7%A9%B6%E6%B3%95&action=edit&redlink=1" class="new" title="比較研究法（页面不存在）">比較研究法</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Comparative_research" class="extiw" title="en:Comparative research"><span lang="en" dir="auto">Comparative research</span></a></span>）</span></span></li> <li><a href="/wiki/%E5%85%A7%E5%AE%B9%E5%88%86%E6%9E%90%E6%B3%95" title="內容分析法">內容分析法</a></li></ul></li></ul> </div></td><td class="noviewer navbox-image" rowspan="5" style="width:1px;padding:0px 0px 0px 2px"><div><span typeof="mw:File"><a href="/wiki/File:WMF_Strategic_Plan_Survey.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/69/WMF_Strategic_Plan_Survey.svg/120px-WMF_Strategic_Plan_Survey.svg.png" decoding="async" width="120" height="99" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/69/WMF_Strategic_Plan_Survey.svg/180px-WMF_Strategic_Plan_Survey.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/69/WMF_Strategic_Plan_Survey.svg/240px-WMF_Strategic_Plan_Survey.svg.png 2x" data-file-width="535" data-file-height="440" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/%E7%A4%BE%E4%BC%9A%E7%BB%9F%E8%AE%A1%E8%B0%83%E6%9F%A5" title="社会统计调查">调查方法</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0px"><div style="padding:0em 0.25em"> <ul><li><a href="/wiki/%E4%BA%BA%E5%8F%A3%E6%99%AE%E6%9F%A5" title="人口普查">人口普查</a></li> <li><span class="ilh-all" data-orig-title="采样框架" data-lang-code="en" data-lang-name="英语" data-foreign-title="Sampling frame"><span class="ilh-page"><a href="/w/index.php?title=%E9%87%87%E6%A0%B7%E6%A1%86%E6%9E%B6&action=edit&redlink=1" class="new" title="采样框架（页面不存在）">采样框架</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Sampling_frame" class="extiw" title="en:Sampling frame"><span lang="en" dir="auto">Sampling frame</span></a></span>）</span></span></li> <li><a href="/wiki/%E6%A0%B7%E6%9C%AC" title="样本">样本</a></li> <li><span class="ilh-all" data-orig-title="调查抽样" data-lang-code="en" data-lang-name="英语" data-foreign-title="Survey sampling"><span class="ilh-page"><a href="/w/index.php?title=%E8%B0%83%E6%9F%A5%E6%8A%BD%E6%A0%B7&action=edit&redlink=1" class="new" title="调查抽样（页面不存在）">调查抽样</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Survey_sampling" class="extiw" title="en:Survey sampling"><span lang="en" dir="auto">Survey sampling</span></a></span>）</span></span> <ul><li><a href="/wiki/%E6%8A%BD%E6%A8%A3" title="抽樣">随机抽樣</a></li> <li><a href="/wiki/%E6%8A%BD%E6%A8%A3#简单随机抽样" title="抽樣">简单随机抽样</a></li> <li><a href="/w/index.php?title=Quota_sampling&action=edit&redlink=1" class="new" title="Quota sampling（页面不存在）">Quota sampling</a></li> <li><a href="/wiki/%E5%88%86%E5%B1%82%E6%8A%BD%E6%A0%B7" title="分层抽样">分层抽样</a></li> <li><a href="/w/index.php?title=Nonprobability_sampling&action=edit&redlink=1" class="new" title="Nonprobability sampling（页面不存在）">Nonprobability sampling</a></li> <li><a href="/wiki/%E6%A0%B7%E6%9C%AC%E9%87%8F%E7%A1%AE%E5%AE%9A" title="样本量确定">样本量确定</a></li></ul></li> <li><span class="ilh-all" data-orig-title="研究设计" data-lang-code="en" data-lang-name="英语" data-foreign-title="Research design"><span class="ilh-page"><a href="/w/index.php?title=%E7%A0%94%E7%A9%B6%E8%AE%BE%E8%AE%A1&action=edit&redlink=1" class="new" title="研究设计（页面不存在）">研究设计</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Research_design" class="extiw" title="en:Research design"><span lang="en" dir="auto">Research design</span></a></span>）</span></span> <ul><li><a href="/wiki/%E7%BA%B5%E5%90%91%E7%A0%94%E7%A9%B6" title="纵向研究">纵向研究</a></li> <li><a href="/wiki/%E9%98%9F%E5%88%97%E7%A0%94%E7%A9%B6" title="队列研究">队列研究</a></li> <li><span class="ilh-all" data-orig-title="橫切面研究" data-lang-code="en" data-lang-name="英语" data-foreign-title="Cross-sectional study"><span class="ilh-page"><a href="/w/index.php?title=%E6%A9%AB%E5%88%87%E9%9D%A2%E7%A0%94%E7%A9%B6&action=edit&redlink=1" class="new" title="橫切面研究（页面不存在）">橫切面研究</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Cross-sectional_study" class="extiw" title="en:Cross-sectional study"><span lang="en" dir="auto">Cross-sectional study</span></a></span>）</span></span></li> <li><a href="/w/index.php?title=Cross-sequential_study&action=edit&redlink=1" class="new" title="Cross-sequential study（页面不存在）">Cross-sequential study</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90" title="数据分析">資料分析</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0px"><div style="padding:0em 0.25em"> <ul><li><a href="/wiki/%E5%88%86%E7%B1%BB%E5%8F%98%E9%87%8F" title="分类变量">類別資料</a></li> <li><span class="ilh-all" data-orig-title="列聯表" data-lang-code="en" data-lang-name="英语" data-foreign-title="Contingency table"><span class="ilh-page"><a href="/wiki/%E5%88%97%E8%81%94%E8%A1%A8" title="列联表">類別資料</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Contingency_table" class="extiw" title="en:Contingency table"><span lang="en" dir="auto">Contingency table</span></a></span>）</span></span></li> <li><a href="/wiki/%E6%B8%AC%E9%87%8F%E5%B0%BA%E5%BA%A6" title="測量尺度">測量尺度</a></li> <li><a href="/wiki/%E6%8F%8F%E8%BF%B0%E7%BB%9F%E8%AE%A1%E5%AD%A6" title="描述统计学">描述統計學</a></li> <li><span class="ilh-all" data-orig-title="探索式資料分析" data-lang-code="en" data-lang-name="英语" data-foreign-title="Exploratory data analysis"><span class="ilh-page"><a href="/w/index.php?title=%E6%8E%A2%E7%B4%A2%E5%BC%8F%E8%B3%87%E6%96%99%E5%88%86%E6%9E%90&action=edit&redlink=1" class="new" title="探索式資料分析（页面不存在）">探索式資料分析</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Exploratory_data_analysis" class="extiw" title="en:Exploratory data analysis"><span lang="en" dir="auto">Exploratory data analysis</span></a></span>）</span></span></li> <li><a href="/wiki/%E5%A4%9A%E8%AE%8A%E9%87%8F%E5%88%86%E6%9E%90" title="多變量分析">多變量分析</a></li> <li><a href="/wiki/%E5%BF%83%E7%90%86%E7%B5%B1%E8%A8%88%E5%AD%B8" class="mw-redirect" title="心理統計學">心理統計學</a></li> <li><a href="/wiki/%E6%8E%A8%E8%AB%96%E7%B5%B1%E8%A8%88%E5%AD%B8" title="推論統計學">推論統計學</a></li> <li><a href="/wiki/%E6%A6%82%E7%8E%87%E6%A8%A1%E5%9E%8B" title="概率模型">機率模型</a> <ul><li><a href="/wiki/%E5%9C%96%E6%A8%A1%E5%BC%8F" title="圖模式">圖模式</a></li> <li><a href="/wiki/%E6%B3%8A%E6%9D%BE%E5%9B%9E%E5%BD%92" title="泊松回归">泊松迴歸</a></li> <li><span class="ilh-all" data-orig-title="結構方程式模型" data-lang-code="en" data-lang-name="英语" data-foreign-title="Structural equation modeling"><span class="ilh-page"><a href="/w/index.php?title=%E7%B5%90%E6%A7%8B%E6%96%B9%E7%A8%8B%E5%BC%8F%E6%A8%A1%E5%9E%8B&action=edit&redlink=1" class="new" title="結構方程式模型（页面不存在）">結構</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Structural_equation_modeling" class="extiw" title="en:Structural equation modeling"><span lang="en" dir="auto">Structural equation modeling</span></a></span>）</span></span></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">應用</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0px"><div style="padding:0em 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">應用領域</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0px"><div style="padding:0em 0.25em"> <ul><li><a class="mw-selflink selflink">收視率調查</a></li> <li><a href="/wiki/%E4%BA%BA%E5%8F%A3%E5%AD%A6" title="人口学">人口學</a></li> <li><a href="/wiki/%E5%B8%82%E5%A0%B4%E7%A0%94%E7%A9%B6" title="市場研究">市場調查</a></li> <li><a href="/wiki/%E8%88%86%E8%AE%BA%E8%B0%83%E6%9F%A5" title="舆论调查">舆论调查</a></li> <li><a href="/wiki/%E7%A4%BE%E6%9C%83%E7%B5%B1%E8%A8%88%E5%AD%B8" title="社會統計學">社會統計學</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">研究計畫</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0px"><div style="padding:0em 0.25em"> <ul><li><span class="ilh-all" data-orig-title="非洲晴雨表" data-lang-code="en" data-lang-name="英语" data-foreign-title="Afrobarometer"><span class="ilh-page"><a href="/w/index.php?title=%E9%9D%9E%E6%B4%B2%E6%99%B4%E9%9B%A8%E8%A1%A8&action=edit&redlink=1" class="new" title="非洲晴雨表（页面不存在）">非洲晴雨表</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Afrobarometer" class="extiw" title="en:Afrobarometer"><span lang="en" dir="auto">Afrobarometer</span></a></span>）</span></span></li> <li><span class="ilh-all" data-orig-title="美國選舉研究" data-lang-code="en" data-lang-name="英语" data-foreign-title="American National Election Studies"><span class="ilh-page"><a href="/w/index.php?title=%E7%BE%8E%E5%9C%8B%E9%81%B8%E8%88%89%E7%A0%94%E7%A9%B6&action=edit&redlink=1" class="new" title="美國選舉研究（页面不存在）">美國選舉研究</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/American_National_Election_Studies" class="extiw" title="en:American National Election Studies"><span lang="en" dir="auto">American National Election Studies</span></a></span>）</span></span></li> <li><span class="ilh-all" data-orig-title="亚洲晴雨表" data-lang-code="en" data-lang-name="英语" data-foreign-title="Asian Barometer Survey"><span class="ilh-page"><a href="/w/index.php?title=%E4%BA%9A%E6%B4%B2%E6%99%B4%E9%9B%A8%E8%A1%A8&action=edit&redlink=1" class="new" title="亚洲晴雨表（页面不存在）">亚洲晴雨表</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Asian_Barometer_Survey" class="extiw" title="en:Asian Barometer Survey"><span lang="en" dir="auto">Asian Barometer Survey</span></a></span>）</span></span></li> <li><a href="/wiki/%E6%AD%90%E6%B4%B2%E6%99%B4%E9%9B%A8%E8%A1%A8" title="歐洲晴雨表">歐洲晴雨表</a></li> <li><span class="ilh-all" data-orig-title="歐洲社會調查" data-lang-code="en" data-lang-name="英语" data-foreign-title="European Social Survey"><span class="ilh-page"><a href="/w/index.php?title=%E6%AD%90%E6%B4%B2%E7%A4%BE%E6%9C%83%E8%AA%BF%E6%9F%A5&action=edit&redlink=1" class="new" title="歐洲社會調查（页面不存在）">歐洲社會調查</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/European_Social_Survey" class="extiw" title="en:European Social Survey"><span lang="en" dir="auto">European Social Survey</span></a></span>）</span></span></li> <li><span class="ilh-all" data-orig-title="普通社會調查" data-lang-code="en" data-lang-name="英语" data-foreign-title="General Social Survey"><span class="ilh-page"><a href="/w/index.php?title=%E6%99%AE%E9%80%9A%E7%A4%BE%E6%9C%83%E8%AA%BF%E6%9F%A5&action=edit&redlink=1" class="new" title="普通社會調查（页面不存在）">普通社會調查</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/General_Social_Survey" class="extiw" title="en:General Social Survey"><span lang="en" dir="auto">General Social Survey</span></a></span>）</span></span></li> <li><a href="/wiki/%E5%9B%BD%E9%99%85%E7%A4%BE%E4%BC%9A%E8%B0%83%E6%9F%A5%E9%A1%B9%E7%9B%AE" title="国际社会调查项目">國際社會調查計畫</a></li> <li><span class="ilh-all" data-orig-title="拉丁美洲晴雨表" data-lang-code="en" data-lang-name="英语" data-foreign-title="Latinobarómetro"><span class="ilh-page"><a href="/w/index.php?title=%E6%8B%89%E4%B8%81%E7%BE%8E%E6%B4%B2%E6%99%B4%E9%9B%A8%E8%A1%A8&action=edit&redlink=1" class="new" title="拉丁美洲晴雨表（页面不存在）">拉丁美洲晴雨表</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/Latinobar%C3%B3metro" class="extiw" title="en:Latinobarómetro"><span lang="en" dir="auto">Latinobarómetro</span></a></span>）</span></span></li> <li><span class="ilh-all" data-orig-title="美國家戶調查列表" data-lang-code="en" data-lang-name="英语" data-foreign-title="List of household surveys in the United States"><span class="ilh-page"><a href="/w/index.php?title=%E7%BE%8E%E5%9C%8B%E5%AE%B6%E6%88%B6%E8%AA%BF%E6%9F%A5%E5%88%97%E8%A1%A8&action=edit&redlink=1" class="new" title="美國家戶調查列表（页面不存在）">美國家戶調查列表</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/List_of_household_surveys_in_the_United_States" class="extiw" title="en:List of household surveys in the United States"><span lang="en" dir="auto">List of household surveys in the United States</span></a></span>）</span></span></li> <li><span class="ilh-all" data-orig-title="國家健康與營養調查" data-lang-code="en" data-lang-name="英语" data-foreign-title="National Health and Nutrition Examination Survey"><span class="ilh-page"><a href="/w/index.php?title=%E5%9C%8B%E5%AE%B6%E5%81%A5%E5%BA%B7%E8%88%87%E7%87%9F%E9%A4%8A%E8%AA%BF%E6%9F%A5&action=edit&redlink=1" class="new" title="國家健康與營養調查（页面不存在）">國家健康與營養調查</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/National_Health_and_Nutrition_Examination_Survey" class="extiw" title="en:National Health and Nutrition Examination Survey"><span lang="en" dir="auto">National Health and Nutrition Examination Survey</span></a></span>）</span></span></li> <li><span class="ilh-all" data-orig-title="紐西蘭社會態度與價值觀研究" data-lang-code="en" data-lang-name="英语" data-foreign-title="New Zealand Attitudes and Values Study"><span class="ilh-page"><a href="/w/index.php?title=%E7%B4%90%E8%A5%BF%E8%98%AD%E7%A4%BE%E6%9C%83%E6%85%8B%E5%BA%A6%E8%88%87%E5%83%B9%E5%80%BC%E8%A7%80%E7%A0%94%E7%A9%B6&action=edit&redlink=1" class="new" title="紐西蘭社會態度與價值觀研究（页面不存在）">紐西蘭社會態度與價值觀研究</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/New_Zealand_Attitudes_and_Values_Study" class="extiw" title="en:New Zealand Attitudes and Values Study"><span lang="en" dir="auto">New Zealand Attitudes and Values Study</span></a></span>）</span></span></li> <li><span class="ilh-all" data-orig-title="世界價值觀調查" data-lang-code="en" data-lang-name="英语" data-foreign-title="World Values Survey"><span class="ilh-page"><a href="/wiki/%E4%B8%96%E7%95%8C%E4%BB%B7%E5%80%BC%E8%A7%82%E8%B0%83%E6%9F%A5" title="世界价值观调查">世界價值觀調查</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/World_Values_Survey" class="extiw" title="en:World Values Survey"><span lang="en" dir="auto">World Values Survey</span></a></span>）</span></span></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">學會</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0px"><div style="padding:0em 0.25em"> <ul><li><a href="/wiki/%E7%BE%8E%E5%9B%BD%E5%85%AC%E5%85%B1%E8%88%86%E8%AE%BA%E7%A0%94%E7%A9%B6%E5%AD%A6%E4%BC%9A" title="美国公共舆论研究学会">美國公共輿論研究學會</a></li> <li><span class="ilh-all" data-orig-title="歐洲輿論與市場研究學會" data-lang-code="en" data-lang-name="英语" data-foreign-title="European Society for Opinion and Marketing Research"><span class="ilh-page"><a href="/w/index.php?title=%E6%AD%90%E6%B4%B2%E8%BC%BF%E8%AB%96%E8%88%87%E5%B8%82%E5%A0%B4%E7%A0%94%E7%A9%B6%E5%AD%B8%E6%9C%83&action=edit&redlink=1" class="new" title="歐洲輿論與市場研究學會（页面不存在）">歐洲輿論與市場研究學會</a></span><span class="noprint ilh-comment">（<span class="ilh-lang">英语</span><span class="ilh-colon">：</span><span class="ilh-link"><a href="https://en.wikipedia.org/wiki/European_Society_for_Opinion_and_Marketing_Research" class="extiw" title="en:European Society for Opinion and Marketing Research"><span lang="en" dir="auto">European Society for Opinion and Marketing Research</span></a></span>）</span></span></li> <li><a href="/wiki/%E8%93%8B%E6%B4%9B%E6%99%AE" title="蓋洛普">蓋洛普</a></li> <li><a href="/wiki/%E5%9B%BD%E9%99%85%E7%BB%9F%E8%AE%A1%E5%AD%A6%E4%BC%9A" title="国际统计学会">國際統計學會</a></li> <li><a href="/wiki/%E7%9A%AE%E5%B0%A4%E7%A0%94%E7%A9%B6%E4%B8%AD%E5%BF%83" title="皮尤研究中心">皮尤研究中心</a></li> <li><a href="/wiki/%E4%B8%96%E7%95%8C%E6%B0%91%E6%84%8F%E7%A0%94%E7%A9%B6%E5%AD%B8%E6%9C%83" title="世界民意研究學會">世界民意研究學會</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="3"><div> <ul><li><a href="/wiki/Category:%E7%A0%94%E7%A9%B6%E6%96%B9%E6%B3%95" title="Category:研究方法">分類</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">检索自“<a dir="ltr" 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