CINXE.COM

<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-disabled skin-theme-clientpref-day vector-toc-available" lang="en" dir="ltr"> <head> <meta charset="UTF-8"> <title>Fundraising 2013 - Meta</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-disabled skin-theme-clientpref-day vector-toc-available";var cookie=document.cookie.match(/(?:^|; )metawikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat": "dmy","wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"8a513751-47c0-4e7f-bedb-8fe9875c78be","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Fundraising_2013","wgTitle":"Fundraising 2013","wgCurRevisionId":24927949,"wgRevisionId":24927949,"wgArticleId":2146405,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["Fundraising 2013","Noticeboards"],"wgPageViewLanguage":"en","wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"Fundraising_2013","wgRelevantArticleId":2146405,"wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgNoticeProject":"meta","wgCiteReferencePreviewsActive":false,"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true,"wgVisualEditor":{"pageLanguageCode":"en", "pageLanguageDir":"ltr","pageVariantFallbacks":"en"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":false,"nearby":true},"wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":30000,"wgCentralAuthMobileDomain":false,"wgEditSubmitButtonLabelPublish":true,"wgDiscussionToolsFeaturesEnabled":{"replytool":true,"newtopictool":true,"sourcemodetoolbar":true,"topicsubscription":false,"autotopicsub":false,"visualenhancements":false,"visualenhancements_reply":false,"visualenhancements_pageframe":false},"wgDiscussionToolsFallbackEditMode":"source","wgULSPosition":"personal","wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgCheckUserClientHintsHeadersJsApi":["architecture","bitness","brands","fullVersionList","mobile","model","platform","platformVersion"]};RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready", "user.options":"loading","ext.discussionTools.init.styles":"ready","oojs-ui-core.styles":"ready","oojs-ui.styles.indicators":"ready","mediawiki.widgets.styles":"ready","oojs-ui-core.icons":"ready","skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","ext.wikimediamessages.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.pt":"ready","wikibase.client.init":"ready","ext.wikimediaBadges":"ready"};RLPAGEMODULES=["mediawiki.page.media","site","mediawiki.page.ready","mediawiki.toc","skins.vector.js","ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.gadget.AddTopic","ext.gadget.formWizard","ext.gadget.ReferenceTooltips","ext.gadget.WishlistTranslation","ext.urlShortener.toolbar","ext.centralauth.centralautologin","mmv.bootstrap","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.echo.centralauth","ext.discussionTools.init","ext.eventLogging","ext.wikimediaEvents", "ext.navigationTiming","ext.uls.interface","ext.checkUser.clientHints"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=en&modules=ext.discussionTools.init.styles%7Cext.uls.pt%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediaBadges%7Cext.wikimediamessages.styles%7Cmediawiki.widgets.styles%7Coojs-ui-core.icons%2Cstyles%7Coojs-ui.styles.indicators%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles%7Cwikibase.client.init&only=styles&skin=vector-2022"> <script async="" src="/w/load.php?lang=en&modules=startup&only=scripts&raw=1&skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=en&modules=site.styles&only=styles&skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.3"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/9/93/Salutationbanner1.png"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="2130"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/9/93/Salutationbanner1.png"> <meta property="og:image:width" content="800"> <meta property="og:image:height" content="1420"> <meta property="og:image:width" content="640"> <meta property="og:image:height" content="1136"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="Fundraising 2013 - Meta"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//meta.m.wikimedia.org/wiki/Fundraising_2013"> <link rel="alternate" type="application/x-wiki" title="Edit" href="/w/index.php?title=Fundraising_2013&action=edit"> <link rel="icon" href="/static/favicon/community.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Meta (en)"> <link rel="EditURI" type="application/rsd+xml" href="//meta.wikimedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://meta.wikimedia.org/wiki/Fundraising_2013"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/"> <link rel="alternate" type="application/atom+xml" title="Meta Atom feed" href="/w/index.php?title=Special:RecentChanges&feed=atom"> <link rel="dns-prefetch" href="//login.wikimedia.org"> </head> <body class="ext-discussiontools-replytool-enabled ext-discussiontools-newtopictool-enabled ext-discussiontools-sourcemodetoolbar-enabled skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Fundraising_2013 rootpage-Fundraising_2013 skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Jump to content</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Main menu" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Main menu</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Main menu</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">hide</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigation </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage-description" class="mw-list-item"><a href="/wiki/Special:MyLanguage/Main_Page" title="Visit the main page [z]" accesskey="z"><span>Main page</span></a></li><li id="n-wikimedia-news-label" class="mw-list-item"><a href="/wiki/Wikimedia_News"><span>Wikimedia News</span></a></li><li id="n-translations-text" class="mw-list-item"><a href="/wiki/Special:LanguageStats"><span>Translations</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Special:RecentChanges" title="A list of recent changes in the wiki [r]" accesskey="r"><span>Recent changes</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Random" title="Load a random page [x]" accesskey="x"><span>Random page</span></a></li><li id="n-help" class="mw-list-item"><a href="/wiki/Special:MyLanguage/Help:Help" title="The place to find out"><span>Help</span></a></li><li id="n-Babel-text" class="mw-list-item"><a href="/wiki/Meta:Babel"><span>Babel</span></a></li> </ul> </div> </div> <div id="p-community" class="vector-menu mw-portlet mw-portlet-community" > <div class="vector-menu-heading"> Community </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-WikimediaResourceCenter-text" class="mw-list-item"><a href="/wiki/Special:MyLanguage/Wikimedia_Resource_Center"><span>Wikimedia Resource Center</span></a></li><li id="n-WikimediaForum-text" class="mw-list-item"><a href="/wiki/Wikimedia_Forum"><span>Wikimedia Forum</span></a></li><li id="n-mailinglists-text" class="mw-list-item"><a href="/wiki/Special:MyLanguage/Mailing_lists/Overview"><span>Mailing lists</span></a></li><li id="n-Requests-text" class="mw-list-item"><a href="/wiki/Special:MyLanguage/Meta:Requests_and_proposals"><span>Requests</span></a></li><li id="n-Babylon-text" class="mw-list-item"><a href="/wiki/Special:MyLanguage/Meta:Babylon"><span>Babylon</span></a></li><li id="n-Reports-text" class="mw-list-item"><a href="/wiki/Special:MyLanguage/Wikimedia_Affiliates_Data_Portal"><span>Reports</span></a></li><li id="n-Research-text" class="mw-list-item"><a href="/wiki/Special:MyLanguage/Research:Index"><span>Research</span></a></li><li id="n-planet" class="mw-list-item"><a href="//en.planet.wikimedia.org/" title="Weblog aggregator of Wikimedia-related posts"><span>Planet Wikimedia</span></a></li> </ul> </div> </div> <div id="p-beyond_the_web" class="vector-menu mw-portlet mw-portlet-beyond_the_web" > <div class="vector-menu-heading"> Beyond the Web </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-Meetup-text" class="mw-list-item"><a href="/wiki/Special:MyLanguage/Meetup"><span>Meet Wikimedians</span></a></li><li id="n-Events-text" class="mw-list-item"><a href="/wiki/Events"><span>Events</span></a></li><li id="n-wikimedia-movement-affiliates-shortlabel" class="mw-list-item"><a href="/wiki/Special:MyLanguage/Wikimedia_movement_affiliates"><span>Movement affiliates</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Special:MyLanguage/Main_Page" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/metawiki.svg" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikimedia Meta-Wiki" src="/static/images/mobile/copyright/metawiki-wordmark.svg" style="width: 7.5em; height: 1.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:Search" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Search Meta [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Search Meta" aria-label="Search Meta" autocapitalize="sentences" title="Search Meta [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Search"> </div> <button class="cdx-button cdx-search-input__end-button">Search</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Personal tools"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-uls" class="mw-list-item active user-links-collapsible-item"><a data-mw="interface" href="#" class="uls-trigger cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet"><span class="vector-icon mw-ui-icon-wikimedia-language mw-ui-icon-wikimedia-wikimedia-language"></span> <span>English</span></a> </li> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_meta.wikimedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Fundraising+2013" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=Fundraising+2013" title="You are encouraged to log in; however, it is not mandatory [o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out user-links-collapsible-item" title="More options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="//donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_meta.wikimedia.org&uselang=en"><span>Donate</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:CreateAccount&returnto=Fundraising+2013" title="You are encouraged to create an account and log in; however, it is not mandatory"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Create account</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&returnto=Fundraising+2013" title="You are encouraged to log in; however, it is not mandatory [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">Beginning</div> </a> </li> <li id="toc-2013_Campaign_Wrap-up_Update" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#2013_Campaign_Wrap-up_Update"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>2013 Campaign Wrap-up Update</span> </div> </a> <ul id="toc-2013_Campaign_Wrap-up_Update-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Fundraiser_Update_December_16,_2013" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Fundraiser_Update_December_16,_2013"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Fundraiser Update December 16, 2013</span> </div> </a> <ul id="toc-Fundraiser_Update_December_16,_2013-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Campaign_Launch_Update_December_2,_2013" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Campaign_Launch_Update_December_2,_2013"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Campaign Launch Update December 2, 2013</span> </div> </a> <ul id="toc-Campaign_Launch_Update_December_2,_2013-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-October_Update" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#October_Update"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>October Update</span> </div> </a> <ul id="toc-October_Update-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-September_Update" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#September_Update"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>September Update</span> </div> </a> <ul id="toc-September_Update-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-July_&_August_Update" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#July_&_August_Update"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>July & August Update</span> </div> </a> <ul id="toc-July_&_August_Update-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>First two weeks of the new fiscal year: July 15, 2013 Update</span> </div> </a> <ul id="toc-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-July_1,_2013" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#July_1,_2013"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>July 1, 2013</span> </div> </a> <ul id="toc-July_1,_2013-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Form_Banner_Test:_May_19,_2013" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Form_Banner_Test:_May_19,_2013"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>Form Banner Test: May 19, 2013</span> </div> </a> <ul id="toc-Form_Banner_Test:_May_19,_2013-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-April_Update" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#April_Update"> <div class="vector-toc-text"> <span class="vector-toc-numb">10</span> <span>April Update</span> </div> </a> <ul id="toc-April_Update-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Tech_Update:_March_29,_2013" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Tech_Update:_March_29,_2013"> <div class="vector-toc-text"> <span class="vector-toc-numb">11</span> <span>Tech Update: March 29, 2013</span> </div> </a> <ul id="toc-Tech_Update:_March_29,_2013-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-February_27,_2013" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#February_27,_2013"> <div class="vector-toc-text"> <span class="vector-toc-numb">12</span> <span>February 27, 2013</span> </div> </a> <ul id="toc-February_27,_2013-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-February_6,_2013" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#February_6,_2013"> <div class="vector-toc-text"> <span class="vector-toc-numb">13</span> <span>February 6, 2013</span> </div> </a> <ul id="toc-February_6,_2013-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Fundraising 2013</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="This article exist only in this language. Add the article for other languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-0" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">Add languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-add wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:NewItem?site=metawiki&page=Fundraising+2013" title="Add interlanguage links" class="wbc-editpage">Add links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Fundraising_2013" title="View the content page [c]" accesskey="c"><span>Content page</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Talk:Fundraising_2013" rel="discussion" title="Discussion about the content page [t]" accesskey="t"><span>Discussion</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Change language variant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">English</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Views"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Fundraising_2013"><span>Read</span></a></li><li id="ca-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Fundraising_2013&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Fundraising_2013&action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Tools" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Tools</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Fundraising_2013"><span>Read</span></a></li><li id="ca-more-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Fundraising_2013&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Fundraising_2013&action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/Fundraising_2013" title="A list of all wiki pages that link here [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/Fundraising_2013" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages" title="A list of all special pages [q]" accesskey="q"><span>Special pages</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Fundraising_2013&oldid=24927949" title="Permanent link to this revision of this page"><span>Permanent link</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Fundraising_2013&action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:CiteThisPage&page=Fundraising_2013&id=24927949&wpFormIdentifier=titleform" title="Information on how to cite this page"><span>Cite this page</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fmeta.wikimedia.org%2Fwiki%2FFundraising_2013"><span>Get shortened URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fmeta.wikimedia.org%2Fwiki%2FFundraising_2013"><span>Download QR code</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Print/export </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=Special:Book&bookcmd=book_creator&referer=Fundraising+2013"><span>Create a book</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&page=Fundraising_2013&action=show-download-screen"><span>Download as PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Fundraising_2013&printable=yes" title="Printable version of this page [p]" accesskey="p"><span>Printable version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects emptyPortlet" > <div class="vector-menu-heading"> In other projects </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Meta, a Wikimedia project coordination wiki</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><table style="margin-bottom: 10px; width: 100%; box-shadow: 4px 4px 4px #CCC; background:#f6f6f6; border:1px solid #81cca6; border-collapse:collapse;"> <tbody><tr style="text-align: center; font-family: 'Gill Sans MT', 'Gill Sans', Calibri, sans-serif; font-size: 1.6em; font-weight: bold; background: #81cca6; background-image: -moz-linear-gradient(bottom, #81cca6, #f5faff); background-image: -o-linear-gradient(bottom, #81cca6, #f5faff); background-image: -webkit-linear-gradient(bottom, #81cca6, #f5faff); background-image: linear-gradient(to top, #81cca6, #f5faff);"> <td style="padding: 6px;">Fundraising 2013 Noticeboard </td></tr> <tr> <td style="padding: 1em;"><div class="noprint shortcut shortcut-ltr" dir="auto" lang=""><style data-mw-deduplicate="TemplateStyles:r27790406">.mw-parser-output .shortcut{margin:2px;border:1px solid var(--border-color-base,#a2a9b1);background-color:var(--background-color-base,#fff);color:var(--color-emphasized,#101418);padding:.5em;font-size:smaller;line-height:normal;text-align:center}.mw-parser-output .shortcut-ltr{float:right;margin-right:0}.mw-parser-output .shortcut-rtl{float:left;margin-left:0}</style><a href="/wiki/Meta:Shortcuts" class="mw-redirect" title="Meta:Shortcuts"><bdi lang="en">Shortcut</bdi></a>: <br/><a href="/wiki/FR2013" class="mw-redirect" title="FR2013">FR2013</a></div> <p>This noticeboard is for announcements, updates and testing news related to fundraising from staff at the Wikimedia Foundation. </p><p><b>Get involved:</b> </p> <ul><li><b><a href="/wiki/Fundraising_2012/Translation" title="Fundraising 2012/Translation">help out translating</a></b> by joining our team of translators to translate the banners, forms, information pages, and more into different languages.</li> <li>or send in your own story: <i><a href="https://foundation.wikimedia.org/wiki/Stories/en" class="extiw" title="foundation:Stories/en">wikimediafoundation.org/wiki/Stories/en</a></i></li></ul> </td></tr></tbody></table> <style data-mw-deduplicate="TemplateStyles:r24709583">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><style data-mw-deduplicate="TemplateStyles:r27243693">.mw-parser-output .sidebar{width:22em;float:right;clear:right;margin:0.5em 0 1em 1em;background:var(--background-color-neutral-subtle,#f8f9fa);border:1px solid var(--border-color-base,#a2a9b1);padding:0.2em;text-align:center;line-height:1.4em;font-size:88%;border-collapse:collapse;display:table;box-sizing:border-box}body.skin-minerva .mw-parser-output .sidebar{display:table!important;float:right!important;margin:0.5em 0 1em 1em!important}.mw-parser-output .sidebar-subgroup{width:100%;margin:0;border-spacing:0}.mw-parser-output .sidebar-left{float:left;clear:left;margin:0.5em 1em 1em 0}.mw-parser-output .sidebar-none{float:none;clear:both;margin:0.5em 1em 1em 0}.mw-parser-output .sidebar-outer-title{padding:0 0.4em 0.2em;font-size:125%;line-height:1.2em;font-weight:bold}.mw-parser-output .sidebar-top-image{padding:0.4em}.mw-parser-output .sidebar-top-caption,.mw-parser-output .sidebar-pretitle-with-top-image,.mw-parser-output .sidebar-caption{padding:0.2em 0.4em 0;line-height:1.2em}.mw-parser-output .sidebar-pretitle{padding:0.4em 0.4em 0;line-height:1.2em}.mw-parser-output .sidebar-title,.mw-parser-output .sidebar-title-with-pretitle{padding:0.2em 0.8em;font-size:145%;line-height:1.2em}.mw-parser-output .sidebar-title-with-pretitle{padding:0.1em 0.4em}.mw-parser-output .sidebar-image{padding:0.2em 0.4em 0.4em}.mw-parser-output .sidebar-heading{padding:0.1em 0.4em}.mw-parser-output .sidebar-content{padding:0 0.5em 0.4em}.mw-parser-output .sidebar-content-with-subgroup{padding:0.1em 0.4em 0.2em}.mw-parser-output .sidebar-above,.mw-parser-output .sidebar-below{padding:0.3em 0.8em;font-weight:bold}.mw-parser-output .sidebar-collapse .sidebar-above,.mw-parser-output .sidebar-collapse .sidebar-below{border-top:1px solid var(--border-color-base,#a2a9b1);border-bottom:1px solid var(--border-color-base,#a2a9b1)}.mw-parser-output .sidebar-navbar{text-align:right;font-size:115%;padding:0 0.4em 0.4em}.mw-parser-output .sidebar-list-title{padding:0 0.4em;text-align:left;font-weight:bold;line-height:1.6em;font-size:105%}.mw-parser-output .sidebar-list-title-c{padding:0 0.4em;text-align:center;margin:0 3.3em}@media(max-width:720px){body.mediawiki .mw-parser-output .sidebar{width:100%!important;clear:both;float:none!important;margin-left:0!important;margin-right:0!important}}</style><table class="sidebar nomobile nowraplinks"><tbody><tr><th class="sidebar-title">Fundraising 2013</th></tr><tr><td class="sidebar-content plainlist"> <ul><li><a class="mw-selflink selflink">Noticeboard</a></li> <li><a href="/wiki/Fundraising_2012/Translation" title="Fundraising 2012/Translation">Translation</a></li> <li><a href="/wiki/Fundraising_2012/Chapters" class="mw-redirect" title="Fundraising 2012/Chapters">Chapters</a></li> <li><a href="/wiki/Fundraising_2012/Community_FAQ" title="Fundraising 2012/Community FAQ">Community FAQ</a></li> <li><a href="https://foundation.wikimedia.org/wiki/FAQ/en" class="extiw" title="wmf:FAQ/en">Donor FAQ</a></li> <li><a href="/wiki/Fundraising_2012/How_Wikimedia_revenue_grows" title="Fundraising 2012/How Wikimedia revenue grows">How Wikimedia revenue grows</a></li> <li><a class="external text" href="https://frdata.wikimedia.org/">Fundraiser Statistics</a></li></ul></td> </tr><tr><td class="sidebar-below"> Live chat: <code><bdi dir="ltr" id="wikimedia-fundraising"><a href="irc://irc.libera.chat/wikimedia-fundraising" class="extiw" title="irc:wikimedia-fundraising"><bdi lang="zxx" dir="ltr" style="font-family: monospace,Courier; white-space: nowrap;">#wikimedia-fundraising</bdi></a><sup lang="en" dir="auto" class="plainlinks"><a rel="nofollow" class="external text" href="https://web.libera.chat/?channel=#wikimedia-fundraising"><span style="color: green; text-decoration: inherit; -moz-text-decoration-color: green; text-decoration-color: green;">connect</span></a></sup></bdi></code></td></tr></tbody></table> <p><br/> </p> <meta property="mw:PageProp/toc"/> <div class="mw-heading mw-heading3"><h3 id="2013_Campaign_Wrap-up_Update" data-mw-thread-id="h-2013_Campaign_Wrap-up_Update-2014-01-10T13:06:00.000Z"><span data-mw-comment-start="" id="h-2013_Campaign_Wrap-up_Update-2014-01-10T13:06:00.000Z"></span>2013 Campaign Wrap-up Update<span data-mw-comment-end="h-2013_Campaign_Wrap-up_Update-2014-01-10T13:06:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=1" title="Edit section: 2013 Campaign Wrap-up Update"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span data-mw-comment-start="" id="c-Meganhernandez-2014-01-10T13:06:00.000Z-2013_Campaign_Wrap-up_Update"></span>Happy New Year! We successfully wrapped up the fundraiser in December, big thanks to everyone whose hard work made this possible. </p><p>We're working on a full report to share, but in the mean-time, here are a few quick facts to hold you over: </p> <ul><li>In December, the fundraising team ran the year-end online campaign in the US, UK, Canada, Australia, and New Zealand.</li> <li>The campaign ran full blast for two weeks.</li> <li>Roughly $18.7 million USD was raised from more than one million donors in December (preliminary numbers as donations are still settling).</li> <li>Fiscal year-to-date (i.e. since 1 July 2013) approximately $32 million has been raised from online fundraising banners.</li> <li>The team created and tested approximately 250 different banners.</li> <li>We sent 2.6 million emails to donors from previous years asking them to give again.</li> <li>We responded to 15,000 reader emails during the month of December.</li></ul> <p>A full report will be posted publicly in 2014. We're currently preparing to run campaigns in all other countries and languages. The multilingual campaigns will be spread out throughout 2014. Heads up: We will need help translating messages and localizing the fundraiser. If you're interested in helping out, <a href="/wiki/Talk:Fundraising_2013" title="Talk:Fundraising 2013">please let us know</a> </p><p>Thanks for all the support and keep an eye out for more updates. </p><p><a href="/wiki/User:Meganhernandez" class="mw-redirect" title="User:Meganhernandez">Meganhernandez</a> (<a href="/wiki/User_talk:Meganhernandez" class="mw-redirect" title="User talk:Meganhernandez">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Meganhernandez-2014-01-10T13:06:00.000Z-2013_Campaign_Wrap-up_Update" class="ext-discussiontools-init-timestamplink">13:06, 10 January 2014 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Meganhernandez-2014-01-10T13:06:00.000Z-2013_Campaign_Wrap-up_Update"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Meganhernandez-2014-01-10T13:06:00.000Z-2013_Campaign_Wrap-up_Update"></span> </p> <div class="mw-heading mw-heading3"><h3 id="Fundraiser_Update_December_16,_2013" data-mw-thread-id="h-Fundraiser_Update_December_16,_2013-2013-12-18T00:40:00.000Z"><span id="Fundraiser_Update_December_16.2C_2013"></span><span data-mw-comment-start="" id="h-Fundraiser_Update_December_16,_2013-2013-12-18T00:40:00.000Z"></span>Fundraiser Update December 16, 2013<span data-mw-comment-end="h-Fundraiser_Update_December_16,_2013-2013-12-18T00:40:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=2" title="Edit section: Fundraiser Update December 16, 2013"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span data-mw-comment-start="" id="c-Meganhernandez-2013-12-18T00:40:00.000Z-Fundraiser_Update_December_16,_2013"></span>On December 16, we started limiting the number of banners we are displaying to readers. If you continue to see banners more than just one more time (on the same device), <a href="/wiki/Talk:Fundraising_2013" title="Talk:Fundraising 2013">please let us know on the meta talk page</a> </p><p>Donations are still coming in and settling in our accounts, so donation totals are preliminary and will be adjusting in the next few weeks. So far this fiscal year, we've raised (very roughly) $27 million from nearly 2 million small dollar donors. We will raise the remaining $13 million now through the end of the fiscal year in June 2014. The team is planning to put English banners up again at a higher level around December 31 for a final year-end push. All of the multilingual campaigns will run in 2014. </p><p>We will post a full report of the fundraiser along with test reports from hundreds of A/B banner tests in 2014 once we get through reconciliation and analysis. </p><p>Thank you very much to everyone involved in the fundraiser this year. It's still not over quite yet, but we've had a very successful and exciting couple of weeks. </p><p><a href="/wiki/User:Meganhernandez" class="mw-redirect" title="User:Meganhernandez">Meganhernandez</a> (<a href="/wiki/User_talk:Meganhernandez" class="mw-redirect" title="User talk:Meganhernandez">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Meganhernandez-2013-12-18T00:40:00.000Z-Fundraiser_Update_December_16,_2013" class="ext-discussiontools-init-timestamplink">00:40, 18 December 2013 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Meganhernandez-2013-12-18T00:40:00.000Z-Fundraiser_Update_December_16,_2013"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Meganhernandez-2013-12-18T00:40:00.000Z-Fundraiser_Update_December_16,_2013"></span> </p> <div class="mw-heading mw-heading3"><h3 id="Campaign_Launch_Update_December_2,_2013" data-mw-thread-id="h-Campaign_Launch_Update_December_2,_2013-2013-12-02T22:17:00.000Z"><span id="Campaign_Launch_Update_December_2.2C_2013"></span><span data-mw-comment-start="" id="h-Campaign_Launch_Update_December_2,_2013-2013-12-02T22:17:00.000Z"></span>Campaign Launch Update December 2, 2013<span data-mw-comment-end="h-Campaign_Launch_Update_December_2,_2013-2013-12-02T22:17:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=3" title="Edit section: Campaign Launch Update December 2, 2013"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span data-mw-comment-start="" id="c-Meganhernandez-2013-12-02T22:17:00.000Z-Campaign_Launch_Update_December_2,_2013"></span>The fundraising team is kicking off our year-end campaign in the US, UK, Canada, Australia, and New Zealand at midnight UTC on December 3, 2013. </p><p>Quick reminder: We have been running banners at a low-level since the start of the fiscal year in July. In that time, we have continuously tested new banners to find improvements that will allow us to reduce the number of banners people see each year. This is our first year experimenting with year-round fundraising. We've already raised over $13 million USD -- which is roughly equal to about how much we raised after our first full week of the 2012 fundraising campaign. During this year-end campaign, banners will be displayed to 100% of readers. </p><p><b>A few key facts:</b> </p> <ul><li>Amount raised in testing prior to the year-end campaign: Roughly $13.5 million USD</li> <li>Campaign goal: $20 million USD</li> <li>Banners will run to 100% of English readers in the US, UK, Canada, Australia, and New Zealand</li> <li>Previous donors will receive a reminder to donate email during the month of December</li> <li>We will run campaigns in other countries and languages in 2014</li></ul> <p>If you spot any errors, <a href="/wiki/Talk:Fundraising_2013" title="Talk:Fundraising 2013">please let us know on the meta talk page</a>. Feel free to ask questions there as well. </p><p>Thanks for your help! <a href="/wiki/User:Meganhernandez" class="mw-redirect" title="User:Meganhernandez">Meganhernandez</a> (<a href="/wiki/User_talk:Meganhernandez" class="mw-redirect" title="User talk:Meganhernandez">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Meganhernandez-2013-12-02T22:17:00.000Z-Campaign_Launch_Update_December_2,_2013" class="ext-discussiontools-init-timestamplink">22:17, 2 December 2013 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Meganhernandez-2013-12-02T22:17:00.000Z-Campaign_Launch_Update_December_2,_2013"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Meganhernandez-2013-12-02T22:17:00.000Z-Campaign_Launch_Update_December_2,_2013"></span> </p> <div class="mw-heading mw-heading3"><h3 id="October_Update" data-mw-thread-id="h-October_Update-2013-11-07T16:26:00.000Z"><span data-mw-comment-start="" id="h-October_Update-2013-11-07T16:26:00.000Z"></span>October Update<span data-mw-comment-end="h-October_Update-2013-11-07T16:26:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=4" title="Edit section: October Update"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><b><span data-mw-comment-start="" id="c-Meganhernandez-2013-11-07T16:26:00.000Z-October_Update"></span>Quick highlights from October</b> </p> <ul><li>Approximately $2.7 million raised from roughly 200,000 donors (preliminary numbers as donations are still settling)</li> <li>Banners ran worldwide to 13% of readers for one impression per reader</li> <li>Roughly 13,000 fundraising emails were sent to past donors</li> <li>Ran short tests with mobile fundraising banners</li></ul> <p><b>Test highlight: New Grey Banner</b> </p><p>On the fundraising team, we're always working to minimize the annoyance of our banners while maximizing their effectiveness in bringing in donations. Even if a new banner doesn't "win" in terms of bringing in more donations, it's still a big win for our team when we find a banner that performs just as well as our best banner while limiting distraction from the Wikipedia reading experience. We know our readers are here to get the information they're looking for -- we do not want to take away from that experience in any way. </p><p>We've tested new variations of a light grey background banner. Our gold banner still came out a bit ahead, but it wasn't a huge loss for the grey banner. We're working on some new variations of lighter background banners for upcoming tests. </p><p><b>The banners:</b> </p> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Goldbanner.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/82/Goldbanner.png/1000px-Goldbanner.png" decoding="async" width="1000" height="86" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/8/82/Goldbanner.png 1.5x" data-file-width="1438" data-file-height="124"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/wiki/Archaeology?banner=B13_1029_clr_gld_enYY&reset=1&country=US">Gold banner</a></figcaption></figure> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Greybanner.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/03/Greybanner.png/1000px-Greybanner.png" decoding="async" width="1000" height="86" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/0/03/Greybanner.png 1.5x" data-file-width="1436" data-file-height="123"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/wiki/Archaeology?banner=B13_1029_clr_gry_enYY&reset=1&country=US">Grey banner</a></figcaption></figure> <p><b>Results:</b> </p> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Goldvgreyresults.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/0/09/Goldvgreyresults.png" decoding="async" width="1286" height="55" class="mw-file-element" data-file-width="1286" data-file-height="55"/></a><figcaption> Results</figcaption></figure> <p><b>Mobile test highlight</b> </p><p>This is the first year the fundraising team is experimenting with accepting mobile donations. As more people read Wikipedia on mobile devices, our ability to accept mobile donations becomes more important. We're still in the beginning stages of mobile testing (with plenty of room for improvement), but this is a big step for the fundraising program. </p><p>Even with our desktop banners, we always try to maximize the use of the screen space to squeeze as much information into the banners as possible. This is an even greater challenge on tiny mobile screens. In a recent experiment, we tested banner text to see if it was better to include a salutation to readers or examples of our costs. </p><p><b>The banners:</b> </p> <figure class="mw-halign-left" typeof="mw:File/Thumb"><a href="/wiki/File:Salutationbanner1.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/93/Salutationbanner1.png/250px-Salutationbanner1.png" decoding="async" width="250" height="444" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/93/Salutationbanner1.png/375px-Salutationbanner1.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/93/Salutationbanner1.png/500px-Salutationbanner1.png 2x" data-file-width="640" data-file-height="1136"/></a><figcaption><a class="external text" href="https://en.m.wikipedia.org/wiki/Software_design_patternB13_1026_mob_drsUS&reset=1">Salutation mobile banner</a></figcaption></figure> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Costsbanner1.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/87/Costsbanner1.png/250px-Costsbanner1.png" decoding="async" width="250" height="444" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/87/Costsbanner1.png/375px-Costsbanner1.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/87/Costsbanner1.png/500px-Costsbanner1.png 2x" data-file-width="640" data-file-height="1136"/></a><figcaption><a class="external text" href="https://en.m.wikipedia.org/wiki/Software_design_patternB13_1026_mob_ndrUS&reset=1">Costs mobile banner</a></figcaption></figure> <div style="clear:both"></div> <p><b>Results:</b> </p> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Mobilebannerresults1107.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/e/eb/Mobilebannerresults1107.png" decoding="async" width="1285" height="56" class="mw-file-element" data-file-width="1285" data-file-height="56"/></a><figcaption> Mobile test results</figcaption></figure> <p>Significantly more readers donate when the banner starts with "Dear Readers." That's a valuable piece of information to learn. Mobile fundraising opens up all sorts of new testing possibilities. We have plenty left to improve in terms of mobile messaging, design, payment methods, and user experience. Lots of lessons to learn here, keep an eye out for future updates. </p><p><b>Upcoming fundraising plans</b> </p><p>The fundraising team will continue to run tests throughout November while preparing for the December launch of the English fundraising campaign. We are planning to put banners up the first week of December at 100% to anonymous readers in the US, Canada, UK, Australia and New Zealand. We will run campaigns in other countries and languages in 2014. </p><p>To briefly recap this year so far, banners have been up at a low level worldwide since the beginning of the current fiscal year on July 1, 2013. This does not mean that readers have been seeing banners all the time since July. We have our banners set to show to each reader just one time. This testing has been valuable to improve our banners while also to reach more readers. In 2012, we were able to shorten the fundraiser down to nine full days, the shortest fundraiser we've had. That's great. But we know that there are plenty of people who use Wikipedia and would be happy to donate who didn't happen to visit Wikipedia in those nine days that the banners were running. We started running banners in July to reach more people outside a of campaign that lasts just a few days. This year, we have the goal of raising the budget while showing readers fewer banners than previous years. We think this new schedule of running banners throughout the year will help us reach that goal. </p><p><a href="/wiki/User:Meganhernandez" class="mw-redirect" title="User:Meganhernandez">Meganhernandez</a> (<a href="/wiki/User_talk:Meganhernandez" class="mw-redirect" title="User talk:Meganhernandez">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Meganhernandez-2013-11-07T16:26:00.000Z-October_Update" class="ext-discussiontools-init-timestamplink">16:26, 7 November 2013 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Meganhernandez-2013-11-07T16:26:00.000Z-October_Update"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Meganhernandez-2013-11-07T16:26:00.000Z-October_Update"></span> </p> <div class="mw-heading mw-heading3"><h3 id="September_Update" data-mw-thread-id="h-September_Update-2013-10-03T16:20:00.000Z"><span data-mw-comment-start="" id="h-September_Update-2013-10-03T16:20:00.000Z"></span>September Update<span data-mw-comment-end="h-September_Update-2013-10-03T16:20:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=5" title="Edit section: September Update"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span data-mw-comment-start="" id="c-Meganhernandez-2013-10-03T16:20:00.000Z-September_Update"></span>Summer's over and we picked up the fundraising pace in September. Banner testing continued throughout September and we also ran our first email tests to past donors for this fiscal year. Emails were only sent to a relatively small batch of donors (roughly 13,000 people). In past years, we've waited until the end of the year to send all our emails. This year we're switching it up and starting earlier to improve our deliverability rates and to run more content tests throughout the year. We've started with subject line, email text, and ask amount testing in our first month of sending emails. </p><p><b>A few quick facts from September:</b> </p> <ul><li>Approximately USD $2 million raised from roughly 150,000 donors in the month of September (preliminary numbers as donations are still settling)</li> <li>Banners ran worldwide to 5% of readers for one impression per reader</li> <li>Roughly 13,000 fundraising emails were sent to past donors</li> <li>Year to date, we've raised approximately USD $7.5 million. In the same time period in 2012, we had raised roughly USD $1 million. (These totals are not including large gifts $5,000+ and we were not experimenting with year-round fundraising in 2012.)</li></ul> <p><b>Latest test highlight: 2012 banner vs 2013 banner!</b> </p><p>Over the past three months, we've tested a few big changes (added the form directly in the banner) and a ton of small changes (text tweaks, highlight variations, spacing adjustments, etc). Our current best performing banner has evolved quite a bit. So to get an idea of the combined effect of all these changes, we pinned our current best banner from September against our best banner from the December 2012 campaign. </p><p><b>The banners</b> </p> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Dec2012banner.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/f6/Dec2012banner.png/1000px-Dec2012banner.png" decoding="async" width="1000" height="78" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/f/f6/Dec2012banner.png 1.5x" data-file-width="1437" data-file-height="112"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/wiki/Highlighter?banner=B13_0915_2012Dec_enYY&reset=1&country=US">December 2012 banner</a></figcaption></figure> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Sept2013banner.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/6/6a/Sept2013banner.png/1000px-Sept2013banner.png" decoding="async" width="1000" height="84" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/6/6a/Sept2013banner.png 1.5x" data-file-width="1440" data-file-height="121"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/wiki/Highlighter?banner=B13_0915_2013Sept_dr_enYY&reset=1&country=US">September 2013 banner</a></figcaption></figure> <p><b>Results:</b> </p> <pre>+---------------------------+-----------+--------+-------+-------+-------+---------+---------+----------+----------+--------+-----------+----------+-----------+ | banner | donations | clicks | ccpct | cccnv | ppcnv | amount | amount5 | amount20 | amount50 | max | avg | avg20 | stdev | +---------------------------+-----------+--------+-------+-------+-------+---------+---------+----------+----------+--------+-----------+----------+-----------+ | B13_0915_2012Dec_enYY | 244 | 356 | 34% | 56% | 80% | 3112.94 | 1088.73 | 2304.07 | 2874.95 | 158.66 | 12.757951 | 9.442910 | 16.834088 | | B13_0915_2013Sept_dr_enYY | 374 | 579 | 27% | 49% | 80% | 5373.01 | 1658.26 | 3535.81 | 4726.44 | 300.00 | 14.366337 | 9.454037 | 22.822161 | +---------------------------+-----------+--------+-------+-------+-------+---------+---------+----------+----------+--------+-----------+----------+-----------+</pre> <p>That's a very encouraging ~ 50% increase in number of donations! For October, we're planning to repeat some past tests to get more comparisons to our performance in 2012. In the next month, we will also be ramping up the percentage of readers who see banners and sending more emails to past donors. And, of course, there are plenty of new banner ideas to test as well. </p><p><a href="/wiki/User:Meganhernandez" class="mw-redirect" title="User:Meganhernandez">Meganhernandez</a> (<a href="/wiki/User_talk:Meganhernandez" class="mw-redirect" title="User talk:Meganhernandez">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Meganhernandez-2013-10-03T16:20:00.000Z-September_Update" class="ext-discussiontools-init-timestamplink">16:20, 3 October 2013 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Meganhernandez-2013-10-03T16:20:00.000Z-September_Update"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Meganhernandez-2013-10-03T16:20:00.000Z-September_Update"></span> </p> <div class="mw-heading mw-heading3"><h3 id="July_&_August_Update" data-mw-thread-id="h-July_&_August_Update-2013-09-02T13:48:00.000Z"><span id="July_.26_August_Update"></span><span data-mw-comment-start="" id="h-July_&_August_Update-2013-09-02T13:48:00.000Z"></span>July & August Update<span data-mw-comment-end="h-July_&_August_Update-2013-09-02T13:48:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=6" title="Edit section: July & August Update"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span data-mw-comment-start="" id="c-Mhernandez-2013-09-02T13:48:00.000Z-July_&_August_Update"></span>We're two months into our new fiscal year and our new method of running banners at a low level (showing to 5% of readers worldwide for one impression per reader). A few key facts from July and August: </p> <ul><li>Approximately USD $4.7 million raised from roughly 350,000 donors</li> <li>More than 40 A/B tests run of different fundraising messages, banner designs, translations, and payment methods</li></ul> <p><b>New Highlight Test</b> </p><p>Before we placed the donation form directly in the banner, readers used to have to click on the banner to reach the form. One way we got people to click, was by making one of our most powerful lines in the message link blue: <i>"If everyone reading this gave $3, our fundraiser would be over within an hour."</i> Once we put the form in the banner, we realized it didn't make sense to have that sentence link blue (since readers no longer need to click on the banner). But we also knew that the "If everyone..." line was very compelling and that we wanted it to stand out to readers. In a recent test, we tried a new way to highlight the "If everyone..." line and had pretty promising results: </p><p><b>Highlight Test Round 1</b> </p> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Bluelink.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/f4/Bluelink.png/1000px-Bluelink.png" decoding="async" width="1000" height="87" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/f/f4/Bluelink.png 1.5x" data-file-width="1434" data-file-height="125"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/wiki/Highlighter?banner=B13_0828_highlight2_cntrl_dr_enYY&country=US&reset=1">Blue link banner</a></figcaption></figure> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Cyanhighlight.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Cyanhighlight.png/1000px-Cyanhighlight.png" decoding="async" width="1000" height="94" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/b/bd/Cyanhighlight.png 1.5x" data-file-width="1431" data-file-height="134"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/wiki/Highlighter?banner=B13_0828_highlight2_cyan_dr_enYY&reset=1&country=US">Highlighted banner</a></figcaption></figure> <table class="wikitable"> <tbody><tr> <th>banner</th> <th>donations</th> <th>clicks</th> <th>ccpct</th> <th>cccnv</th> <th>ppcnv</th> <th>amount</th> <th>amount5</th> <th>amount20</th> <th>amount50</th> <th>max</th> <th>avg</th> <th>avg20</th> <th>stdev </th></tr> <tr> <td>blue link</td> <td>1179</td> <td>1879</td> <td>26%</td> <td>47%</td> <td>76%</td> <td>$15,708.38</td> <td>$5,173.00</td> <td>$10,653.47</td> <td>$13,910.35</td> <td>$500.00</td> <td>$13.32</td> <td>$9.04</td> <td>23.235085 </td></tr> <tr> <td>cyan highlight</td> <td>1425</td> <td>2234</td> <td>27%</td> <td>48%</td> <td>77%</td> <td>$17,075.16</td> <td>$6,172.82</td> <td>$12,367.02</td> <td>$15,762.39</td> <td>$200.00</td> <td>$11.98</td> <td>$8.68</td> <td>16.811178 </td></tr></tbody></table> <p><b>Highlight Test Round 2</b> </p><p>We saw an encouraging increase in number of donations by highlighting the "If everyone.." sentence. But was that cyan color too bright or annoying? We'r currently testing another variation with a light yellow highlight, and it looks it's performing about the same as the cyan banner. (This test is still in progress. We'll post the final results once the test ends.) </p> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Cyanhighlight.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Cyanhighlight.png/1000px-Cyanhighlight.png" decoding="async" width="1000" height="94" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/b/bd/Cyanhighlight.png 1.5x" data-file-width="1431" data-file-height="134"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/wiki/Highlighter?banner=B13_0828_highlight2_cyan_dr_enYY&reset=1&country=US">Cyan Highlighted banner</a></figcaption></figure> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Yellowhighlight.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1e/Yellowhighlight.png/1000px-Yellowhighlight.png" decoding="async" width="1000" height="89" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/1/1e/Yellowhighlight.png 1.5x" data-file-width="1432" data-file-height="127"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/wiki/Highlighter?banner=B13_0829_highlight3_yellow_dr_enYY&reset=1&country=US">Yellow Highlighted banner</a></figcaption></figure> <table class="wikitable"> <tbody><tr> <th>banner</th> <th>donations</th> <th>clicks</th> <th>ccpct</th> <th>cccnv</th> <th>ppcnv</th> <th>amount</th> <th>amount5</th> <th>amount20</th> <th>amount50</th> <th>max</th> <th>avg</th> <th>avg20</th> <th>stdev </th></tr> <tr> <td>cyan highlight</td> <td>4337</td> <td>7127</td> <td>27%</td> <td>46%</td> <td>75%</td> <td>$53,469.29</td> <td>$18,879.22</td> <td>$37,645.40</td> <td>$48,305.58</td> <td>$500.00</td> <td>$12.33</td> <td>$8.68</td> <td>19.774109 </td></tr> <tr> <td>yellow highlight</td> <td>4418</td> <td>7226</td> <td>27%</td> <td>46%</td> <td>75%</td> <td>$55,361.24</td> <td>$19,279.91</td> <td>$38,776.10</td> <td>$49,925.49</td> <td>$500.00</td> <td>$12.53</td> <td>$8.78</td> <td>20.453388 </td></tr></tbody></table> <p><b>What's next</b> </p><p>We're heading into September with plenty more test ideas. We're also increasing the percentage the banners are running (from showing to 5% of readers to showing to 10% of readers). The banners are still only set to show to each reader one time. As always, we're looking for help spotting errors. If you see more than one banner on the same device, spot an error in a translation, or come across any error at all <a href="/wiki/Talk:Fundraising_2013" title="Talk:Fundraising 2013">please let us know on the meta talk page</a>. </p><p><a href="/wiki/User:Mhernandez" class="mw-redirect" title="User:Mhernandez">Mhernandez</a> (<a href="/wiki/User_talk:Mhernandez" class="mw-redirect" title="User talk:Mhernandez">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Mhernandez-2013-09-02T13:48:00.000Z-July_&_August_Update" class="ext-discussiontools-init-timestamplink">13:48, 2 September 2013 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Mhernandez-2013-09-02T13:48:00.000Z-July_&_August_Update"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Mhernandez-2013-09-02T13:48:00.000Z-July_&_August_Update"></span> </p> <div class="mw-heading mw-heading3"><h3 id="First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update" data-mw-thread-id="h-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update-2013-07-16T16:49:00.000Z"><span id="First_two_weeks_of_the_new_fiscal_year:_July_15.2C_2013_Update"></span><span data-mw-comment-start="" id="h-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update-2013-07-16T16:49:00.000Z"></span>First two weeks of the new fiscal year: July 15, 2013 Update<span data-mw-comment-end="h-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update-2013-07-16T16:49:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=7" title="Edit section: First two weeks of the new fiscal year: July 15, 2013 Update"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span data-mw-comment-start="" id="c-Meganhernandez-2013-07-16T16:49:00.000Z-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update"></span>Banners have been up at a low level (showing to 5% of readers for just 1 impression) for two weeks. Where are we at? So far, we've received roughly 130,000 donations totaling about USD $1.8 million. Daily total donations are going down each day; we need more time to figure out where donations will level off. Overall, things have felt pretty smooth for the team. We’ve caught a few errors, have been making improvements, and running tests each day. </p><p><b>How to help:</b> We are looking for feedback! Our banner hiding setup is still pretty new to us. The banners are set to show to each reader just one time. If you read Wikipedia anonymously and see more than 1 banner impression, <a href="/wiki/Talk:Fundraising_2013" title="Talk:Fundraising 2013">please let us know on the meta talk page</a>. Banners are also now set to NOT show up to readers who have cookies disabled. If you have cookies disabled but still see a banner, <a href="/wiki/Talk:Fundraising_2013" title="Talk:Fundraising 2013">PLEASE tell us.</a> We also have a bunch of tests up with different payment methods, currencies, and translations. If you spot an error anywhere, <a href="/wiki/Talk:Fundraising_2013" title="Talk:Fundraising 2013">please tell us</a> the error and which country you are located and we will follow up with more questions. </p><p><b>Tests</b> </p><p>In these first days of banners running, we have run about 20 different tests of banner messages, design, translations, and new payment methods. Some tests are still running since we have not received enough donations to get a large enough sample for the results to be statistically significant. I’ll post the results below of just a couple of tests that we’ve completed. </p><p><b>Form vs no-form test</b> </p><p>Back in May, we first ran a short test of a banner with a form and we had some pretty encouraging results. We brought the form back again for a test, and saw an increase in donations once again. </p> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Formbannerjuly1.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/f7/Formbannerjuly1.png/1000px-Formbannerjuly1.png" decoding="async" width="1000" height="74" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/f/f7/Formbannerjuly1.png 1.5x" data-file-width="1438" data-file-height="107"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/?banner=B13_0701_txtform_FsionForm_dr_enYY&reset=1">Form banner</a></figcaption></figure> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Noformbannerjuly1.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Noformbannerjuly1.png/1000px-Noformbannerjuly1.png" decoding="async" width="1000" height="79" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/f/fa/Noformbannerjuly1.png 1.5x" data-file-width="1436" data-file-height="113"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/?banner=B13_0701_txtform_FsionNoform_dr_enYY&reset=1">No-form banner</a></figcaption></figure> <div style="clear:both"></div> <table class="wikitable"> <tbody><tr> <th>banner</th> <th>donations</th> <th>clicks</th> <th>ccpct</th> <th>cccnv</th> <th>ppcnv</th> <th>amount</th> <th>amount5</th> <th>amount20</th> <th>amount50</th> <th>max</th> <th>avg</th> <th>avg20</th> <th>stdev </th></tr> <tr> <td>Form</td> <td>30768</td> <td>45970</td> <td>32%</td> <td>51%</td> <td>78%</td> <td>409546.50</td> <td>137624.66</td> <td>291007.49</td> <td>374763.04</td> <td>759.15</td> <td>13.310794</td> <td>9.458122</td> <td>19.008618 </td></tr> <tr> <td>Noform</td> <td>28145</td> <td>39919</td> <td>38%</td> <td>57%</td> <td>83%</td> <td>383271.73</td> <td>127404.56</td> <td>273390.08</td> <td>349347.47</td> <td>1000.00</td> <td>13.617756</td> <td>9.713629</td> <td>19.807021 </td></tr></tbody></table> <p>HOWEVER, for that form test we actually changed our control banner in a couple of ways to hold variables constant between the form and no-form banners. The <a class="external text" href="https://en.wikipedia.org/?banner=B13_0701_txtform_FsionForm_dr_enYY&reset=1">new form banner</a> didn’t have the Amazon or monthly donation options we usually offer to donors. We removed these options from our <a class="external text" href="https://en.wikipedia.org/?banner=B13_0701_txtform_FsionNoform_dr_enYY&reset=1">control banner</a> so we could isolate the form vs no-form variable. Next, we tested the <a class="external text" href="https://en.wikipedia.org/?banner=B13_0707_frmrec_form_dr_enYY&reset=1&country=US">form banner</a> against our <a class="external text" href="https://en.wikipedia.org/?banner=B13_0707_frmrec_nfrm_dr_enYY&country=US&reset=1">old control banner</a> that included monthly recurring and Amazon options and our control banner came out ahead. </p><p>Next step here is to test a form banner that also includes the Amazon and monthly donation options. We have a design and are working on getting this setup right now. High hopes for this new banner! </p><p><b>New English text test</b> </p><p>We’ve switched up our banner text a little and have seen a boost in donations from the change. The text tweaks are a fusion of ideas that came out of conversations we've had with donors. The new text has an extra "ad-free" mention, says we "survive on donations" rather than "run on donations," and highlights that "now is the time we ask." We’ll keep using this new “fusion” text going forward. </p> <table class="wikitable"> <tbody><tr> <th>banner</th> <th>donations</th> <th>clicks</th> <th>ccpct</th> <th>cccnv</th> <th>ppcnv</th> <th>amount</th> <th>amount5</th> <th>amount20</th> <th>amount50</th> <th>max</th> <th>avg</th> <th>avg20</th> <th>stdev </th></tr> <tr> <td>Cntrl</td> <td>28554</td> <td>41786</td> <td>34%</td> <td>53%</td> <td>80%</td> <td>384555.71</td> <td>128619.74</td> <td>274357.62</td> <td>351478.11</td> <td>1000.00</td> <td>13.467665</td> <td>9.608378</td> <td>19.807512 </td></tr> <tr> <td>Fsion</td> <td>30359</td> <td>44103</td> <td>35%</td> <td>55%</td> <td>80%</td> <td>408262.52</td> <td>136409.48</td> <td>290039.95</td> <td>372632.40</td> <td>759.15</td> <td>13.447825</td> <td>9.553673</td> <td>18.998346 </td></tr></tbody></table> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Controltxtjuly1.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/28/Controltxtjuly1.png/1000px-Controltxtjuly1.png" decoding="async" width="1000" height="80" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/2/28/Controltxtjuly1.png 1.5x" data-file-width="1440" data-file-height="115"/></a><figcaption><a class="external text" href="https://en.wikipedia.org/?banner=B13_0701_txtform_CntrlNoform_dr_enYY&reset=1&country=US">Control Text</a></figcaption></figure> <figure class="mw-halign-center" typeof="mw:File/Thumb"><a href="/wiki/File:Fusionjuly1.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/47/Fusionjuly1.png/1000px-Fusionjuly1.png" decoding="async" width="1000" height="81" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/4/47/Fusionjuly1.png 1.5x" data-file-width="1437" data-file-height="117"/></a><figcaption> <a class="external text" href="https://en.wikipedia.org/?banner=B13_0701_txtform_FsionNoform_dr_enYY&reset=1">New Text</a></figcaption></figure> <p>We'll keep testing and monitoring daily totals. It feels pretty good to start of the new fiscal year. As usual, our readers have been sending in messages since we've started running banners again. Here's a quote for you from a reader: <i>"If knowledge is power, then Wikipedia is a nuclear reactor."</i> More updates to come! <a href="/wiki/User:Meganhernandez" class="mw-redirect" title="User:Meganhernandez">Meganhernandez</a> (<a href="/wiki/User_talk:Meganhernandez" class="mw-redirect" title="User talk:Meganhernandez">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Meganhernandez-2013-07-16T16:49:00.000Z-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update" class="ext-discussiontools-init-timestamplink">16:49, 16 July 2013 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Meganhernandez-2013-07-16T16:49:00.000Z-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Meganhernandez-2013-07-16T16:49:00.000Z-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update"></span> </p> <div class="mw-heading mw-heading3"><h3 id="July_1,_2013" data-mw-thread-id="h-July_1,_2013-2013-07-01T16:11:00.000Z"><span id="July_1.2C_2013"></span><span data-mw-comment-start="" id="h-July_1,_2013-2013-07-01T16:11:00.000Z"></span>July 1, 2013<span data-mw-comment-end="h-July_1,_2013-2013-07-01T16:11:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=8" title="Edit section: July 1, 2013"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span data-mw-comment-start="" id="c-Meganhernandez-2013-07-01T16:11:00.000Z-July_1,_2013"></span>Happy New Year! Today is the first day of the 2013-2014 fiscal year. We have some changes in the timeline for running banners and plenty of new ideas to test. </p><p><b>A quick recap from last year:</b> The 2012-2013 fiscal year was the first year we broke up the fundraising campaign. In past years, we had always run banners all over the world in different languages during a year-end campaign in November and December. Last year, we broke that up and ran banners in English speaking countries at the end of the year, and ran banners in multiple languages in the spring. Last year was also the first year we started experimenting with limiting the number of banner impressions readers see. For a recap with plenty of details from last year's fundraiser, please see the <a href="/wiki/Fundraising_2012/report" class="mw-redirect" title="Fundraising 2012/report">2012 Fundraiser Report</a>. </p><p><b>This year</b>, we want to continue to test more in these new areas of (1) spreading the campaign out from just a couple weeks at the end of the year and (2) with limiting the number of banners readers see. We're starting today by putting banners up at a low percentage (showing to about 5% of anonymous readers for only 1 impression per reader). Whenever we have banners running, we always run a test to find more effective banners, messages and donation flows. During this first test, we'll be running an English message test, banner design test, and several different tests of message translations in multiple languages. We'll post another update once we have some results to share. </p><p><b>Why are we starting in July?</b> With the launch of the new fiscal year, we are starting up our experiments with spreading donations out more throughout the year. We are starting at a low-level (~5% of readers will see just 1 banner impression). As we get results and figure out daily averages, we can adjust the traffic. But it's a good place to start for now. </p><p>A few reasons why we're excited about this: </p> <ul><li>We're aiming to reach more readers throughout the year (not just people who visit in the few weeks that we run banners at the end of the year).</li> <li>We can get into the fun part of the fundraiser (A/B testing, finding issues, testing tech improvements live, learning about our readers, etc).</li> <li>Instead of being a mad scramble at the end of the year, we get to ramp up consistently and make improvements year-round.</li> <li>The fundraising team can work & improve with more consistent roles throughout the year.</li></ul> <p><b>How you can help:</b> We are looking for feedback! Our banner hiding setup is still pretty new to us. The banners are set to show to each reader just one time. If you read Wikipedia anonymously and see more than 1 banner impression, <a href="/wiki/Talk:Fundraising_2013" title="Talk:Fundraising 2013">please let us know on the meta talk page</a>. We also have a bunch of tests up with different payment methods, currencies, and translations. If you spot an error anywhere, <a href="/wiki/Talk:Fundraising_2013" title="Talk:Fundraising 2013">please tell us</a> the error and which country you are located and we will follow up with more questions. </p><p>More info to come. Here's to the 2013-2014 fiscal year! <a href="/wiki/User:Meganhernandez" class="mw-redirect" title="User:Meganhernandez">Meganhernandez</a> (<a href="/wiki/User_talk:Meganhernandez" class="mw-redirect" title="User talk:Meganhernandez">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Meganhernandez-2013-07-01T16:11:00.000Z-July_1,_2013" class="ext-discussiontools-init-timestamplink">16:11, 1 July 2013 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Meganhernandez-2013-07-01T16:11:00.000Z-July_1,_2013"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Meganhernandez-2013-07-01T16:11:00.000Z-July_1,_2013"></span> </p> <div class="mw-heading mw-heading3"><h3 id="Form_Banner_Test:_May_19,_2013" data-mw-thread-id="h-Form_Banner_Test:_May_19,_2013-2013-05-20T11:00:00.000Z"><span id="Form_Banner_Test:_May_19.2C_2013"></span><span data-mw-comment-start="" id="h-Form_Banner_Test:_May_19,_2013-2013-05-20T11:00:00.000Z"></span>Form Banner Test: May 19, 2013<span data-mw-comment-end="h-Form_Banner_Test:_May_19,_2013-2013-05-20T11:00:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=9" title="Edit section: Form Banner Test: May 19, 2013"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span data-mw-comment-start="" id="c-Mhernandez-2013-05-20T11:00:00.000Z-Form_Banner_Test:_May_19,_2013"></span>We tested a new banner that has the donation form directly in the banner. The idea here was to eliminate a click required to complete the donation process. With our current control banner, readers must click on the banner before selecting an amount and payment method. With the new banner, we're hoping to increase donations by shortening the donation process. </p><p><b>The Banners:</b> </p> <ul><li>Control Banner (no form): <a class="external free" href="https://en.wikipedia.org/wiki/Belize?banner=B13_form_noform_dr_en&reset=1">http://en.wikipedia.org/wiki/Belize?banner=B13_form_noform_dr_en&reset=1</a></li></ul> <ul><li>Form Banner: <a class="external free" href="https://en.wikipedia.org/wiki/Belize?banner=B13_form_form_dr_en&reset=1">http://en.wikipedia.org/wiki/Belize?banner=B13_form_form_dr_en&reset=1</a></li></ul> <p><b>Potential Pros:</b> </p> <ul><li>Eliminating one click to donate & shorting the donation flow (we know that extra clicks and steps usually hurt conversion)</li> <li>Quicker/easier to start the donation process</li> <li>Possibly more noticeable banner design with the amounts in a box</li></ul> <p><b>Potential Cons:</b> </p> <ul><li>Too much of an ask right up front (maybe donors need the extra text on the dropdown page to motivate them to give)</li> <li>The form could distract readers away from reading the banner text (which we know does the work of convincing readers to give)</li> <li>Too busy of a design layout</li></ul> <p><b>The Results:</b> </p><p>It looks like the new form banner has about an 8% increase in donations, great news! This is our first test of the form banner this year, there are plenty of other variables to test here to optimize this concept (different design, displaying fewer amounts in the banner, adding the recurring option to the banner, etc.) Encouraging results. </p> <table class="wikitable"> <tbody><tr> <th>banner</th> <th>donations</th> <th>clicks</th> <th>ccpct</th> <th>cccnv</th> <th>ppcnv</th> <th>amount</th> <th>amount5</th> <th>amount20</th> <th>amount50</th> <th>max</th> <th>avg</th> <th>avg20</th> <th>stdev </th></tr> <tr> <td>B13_form_form_dr_en</td> <td>1365</td> <td>2157</td> <td>32%</td> <td>47%</td> <td>76%</td> <td>17179.51</td> <td>6056.18</td> <td>12310.90</td> <td>15632.81</td> <td>300.00</td> <td>12.585722</td> <td>9.018974</td> <td>18.251252 </td></tr> <tr> <td>B13_form_noform_dr_en</td> <td>1255</td> <td>1760</td> <td>38%</td> <td>57%</td> <td>84%</td> <td>16704.96</td> <td>5690.39</td> <td>11916.70</td> <td>14976.91</td> <td>250.00</td> <td>13.310725</td> <td>9.495378</td> <td>19.372926 </td></tr></tbody></table> <p><a rel="nofollow" class="external text" href="http://www.thumbtack.com/labs/abba/#B13_form_form_dr_en=1365%2C1000000&B13_form_noform_dr_en=1255%2C1000000&abba%3AintervalConfidenceLevel=0.95&abba%3AuseMultipleTestCorrection=true">d/bi confidence test</a>, <a rel="nofollow" class="external text" href="http://www.thumbtack.com/labs/abba/#B13_form_form_dr_en=2157%2C1000000&B13_form_noform_dr_en=1760%2C1000000&abba%3AintervalConfidenceLevel=0.95&abba%3AuseMultipleTestCorrection=true">clicks/bi confidence test</a>, Wilcox test of means: p= 0.004175 </p><p><a href="/wiki/User:Mhernandez" class="mw-redirect" title="User:Mhernandez">Mhernandez</a> (<a href="/wiki/User_talk:Mhernandez" class="mw-redirect" title="User talk:Mhernandez">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Mhernandez-2013-05-20T11:00:00.000Z-Form_Banner_Test:_May_19,_2013" class="ext-discussiontools-init-timestamplink">11:00, 20 May 2013 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Mhernandez-2013-05-20T11:00:00.000Z-Form_Banner_Test:_May_19,_2013"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Mhernandez-2013-05-20T11:00:00.000Z-Form_Banner_Test:_May_19,_2013"></span> </p> <div class="mw-heading mw-heading3"><h3 id="April_Update" data-mw-thread-id="h-April_Update-2013-04-03T14:12:00.000Z"><span data-mw-comment-start="" id="h-April_Update-2013-04-03T14:12:00.000Z"></span>April Update<span data-mw-comment-end="h-April_Update-2013-04-03T14:12:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=10" title="Edit section: April Update"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span data-mw-comment-start="" id="c-Meganhernandez-2013-04-03T14:12:00.000Z-April_Update"></span>Thank you for all of the helpful comments that were sent in while banners were running! The fundraising team ramped up testing in March in various languages and countries that were not included in the year-end 2012 campaign. Approximatley $5 million USD was raised from this campaign in the month of March. Banners were taken down on March 31, 2013. We are currently analyzing the data and will publish a report with the donation info from money raised in the English year-end campaign in 2012 as well as from 2013. <a href="/wiki/User:Meganhernandez" class="mw-redirect" title="User:Meganhernandez">Meganhernandez</a> (<a href="/wiki/User_talk:Meganhernandez" class="mw-redirect" title="User talk:Meganhernandez">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Meganhernandez-2013-04-03T14:12:00.000Z-April_Update" class="ext-discussiontools-init-timestamplink">14:12, 3 April 2013 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Meganhernandez-2013-04-03T14:12:00.000Z-April_Update"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Meganhernandez-2013-04-03T14:12:00.000Z-April_Update"></span> </p> <div class="mw-heading mw-heading3"><h3 id="Tech_Update:_March_29,_2013" data-mw-thread-id="h-Tech_Update:_March_29,_2013-2013-03-29T23:14:00.000Z"><span id="Tech_Update:_March_29.2C_2013"></span><span data-mw-comment-start="" id="h-Tech_Update:_March_29,_2013-2013-03-29T23:14:00.000Z"></span>Tech Update: March 29, 2013<span data-mw-comment-end="h-Tech_Update:_March_29,_2013-2013-03-29T23:14:00.000Z"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=11" title="Edit section: Tech Update: March 29, 2013"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span data-mw-comment-start="" id="c-Mwalker_(WMF)-2013-03-29T23:14:00.000Z-Tech_Update:_March_29,_2013"></span>The fundraising technology team is excited to announce that we're moving to Limn for public data presentation. We aren't quite there yet but we have done the first step -- we've commissioned a server that will serve sanitized data to the public. Its available at <a class="external text" href="https://samarium.wikimedia.org/">samarium.wikimedia.org</a>. We will be opening up more data as time allows too. </p><p><a href="/wiki/User:Mwalker_(WMF)" title="User:Mwalker (WMF)">Mwalker (WMF)</a> (<a href="/wiki/User_talk:Mwalker_(WMF)" title="User talk:Mwalker (WMF)">talk</a>) <a href="https://meta.wikimedia.org/wiki/Fundraising_2013#c-Mwalker_(WMF)-2013-03-29T23:14:00.000Z-Tech_Update:_March_29,_2013" class="ext-discussiontools-init-timestamplink">23:14, 29 March 2013 (UTC)</a><span class="ext-discussiontools-init-replylink-buttons" data-mw-thread-id="c-Mwalker_(WMF)-2013-03-29T23:14:00.000Z-Tech_Update:_March_29,_2013"><span class="ext-discussiontools-init-replylink-bracket">[</span><a class="ext-discussiontools-init-replylink-reply" role="button" tabindex="0" href="">reply</a><span class="ext-discussiontools-init-replylink-bracket">]</span></span><span data-mw-comment-end="c-Mwalker_(WMF)-2013-03-29T23:14:00.000Z-Tech_Update:_March_29,_2013"></span> </p> <div class="mw-heading mw-heading3"><h3 id="February_27,_2013" data-mw-thread-id="h-February_27,_2013"><span id="February_27.2C_2013"></span><span data-mw-comment-start="" id="h-February_27,_2013"></span>February 27, 2013<span data-mw-comment-end="h-February_27,_2013"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=12" title="Edit section: February 27, 2013"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>We have another update on fundraising testing. We have been testing at low levels for almost three weeks. We are preparing to increase the percentage for a 24-hour test so all anonymous readers in the countries and languages where we are running campaigns will see a banner (just 1 banner impression). If a reader has already seen one banner over the past three weeks of testing, they should not see another banner during the 24-hour test. The test is set to start at 18:00 UTC on Wednesday, February 27 and will run worldwide, excluding the countries where banners already ran in December 2012 (US, UK, Canada, Australia, New Zealand, Germany, France, Switzerland). </p><p>Again, hiding banners from readers who have already seen a banner is new for us and our goal is to minimize the number of banners our users see. If you read Wikipedia anonymously and see more than one banner, please let us know on the fundraising meta talk page: <a class="external free" href="https://meta.wikimedia.org/wiki/Talk:Fundraising_2013">http://meta.wikimedia.org/wiki/Talk:Fundraising_2013</a> </p><p>We are also testing out new translations and donation pages in many many countries, so if you see any errors or have any feedback, it'd really help us out if you'd send it to us: <a class="external free" href="https://meta.wikimedia.org/wiki/Talk:Fundraising_2013">http://meta.wikimedia.org/wiki/Talk:Fundraising_2013</a> </p><p>Thanks everyone, </p><p><a href="/wiki/User:Meganhernandez" class="mw-redirect" title="User:Meganhernandez">Meganhernandez</a> (<a href="/wiki/User_talk:Meganhernandez" class="mw-redirect" title="User talk:Meganhernandez">talk</a>) </p> <div class="mw-heading mw-heading3"><h3 id="February_6,_2013" data-mw-thread-id="h-February_6,_2013"><span id="February_6.2C_2013"></span><span data-mw-comment-start="" id="h-February_6,_2013"></span>February 6, 2013<span data-mw-comment-end="h-February_6,_2013"></span></h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Fundraising_2013&action=edit&section=13" title="Edit section: February 6, 2013"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Hi all, </p><p>We wanted to let you know the fundraising team is starting up testing in February. We're starting at low levels, so most people will not even notice banners to start with. 5% of anonymous users will see a banner just one time. We are not showing any banners to logged in users. </p><p>There was an announcement in November about us splitting up the fundraiser this year. Just a very quick recap: We ran the end-of-year campaign in November and December in the top 5 English-speaking countries (US, UK, Canada, Australia, and New Zealand). The campaign was successful and we were able to take the banners down a few weeks ahead of schedule: <a rel="nofollow" class="external free" href="https://wikimediafoundation.org/wiki/Press_releases/Wikimedia_Foundation_raises_25_million_in_2012_fundraiser">http://wikimediafoundation.org/wiki/Press_releases/Wikimedia_Foundation_raises_25_million_in_2012_fundraiser</a> </p><p>We are now working on starting up testing in countries that were not included in the end-of-year campaign. We'll be working on translations and optimizing our donation pages in many countries over the coming months. </p><p>We will post a report of the year-end campaign with much more detailed information and will send a note to this mailing list when it's available. </p><p>We always need help making improvements in different countries and languages. If you have any suggestions, please do leave us a note on the fundraising meta discussion page: <a class="external free" href="https://meta.wikimedia.org/wiki/Talk:Fundraising_2013">http://meta.wikimedia.org/wiki/Talk:Fundraising_2013</a> </p><p>Thanks! </p><p><a href="/wiki/User:Meganhernandez" class="mw-redirect" title="User:Meganhernandez">Meganhernandez</a> (<a href="/wiki/User_talk:Meganhernandez" class="mw-redirect" title="User talk:Meganhernandez">talk</a>) </p>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://meta.wikimedia.org/w/index.php?title=Fundraising_2013&oldid=24927949">https://meta.wikimedia.org/w/index.php?title=Fundraising_2013&oldid=24927949</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Special:Categories" title="Special:Categories">Categories</a>: <ul><li><a href="/wiki/Category:Fundraising_2013" title="Category:Fundraising 2013">Fundraising 2013</a></li><li><a href="/wiki/Category:Noticeboards" title="Category:Noticeboards">Noticeboards</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 24 April 2023, at 07:49.</li> <li id="footer-info-copyright">Text is available under the <a rel="nofollow" class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-ShareAlike License</a>; additional terms may apply. See <a class="external text" href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use">Terms of Use</a> for details.</li> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy">Privacy policy</a></li> <li id="footer-places-about"><a href="/wiki/Meta:About">About Meta</a></li> <li id="footer-places-disclaimers"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:General_disclaimer">Disclaimers</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Code of Conduct</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Developers</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/meta.wikimedia.org">Statistics</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Cookie statement</a></li> <li id="footer-places-mobileview"><a href="//meta.m.wikimedia.org/w/index.php?title=Fundraising_2013&mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Mobile view</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/static/images/footer/wikimedia-button.svg" width="84" height="29" alt="Wikimedia Foundation" loading="lazy"></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/w/resources/assets/poweredby_mediawiki.svg" alt="Powered by MediaWiki" width="88" height="31" loading="lazy"></a></li> </ul> </footer> </div> </div> </div> <div class="vector-settings" id="p-dock-bottom"> <ul></ul> </div><script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-5fb746f978-nmd4n","wgBackendResponseTime":133,"wgDiscussionToolsPageThreads":[{"headingLevel":3,"name":"h-Meganhernandez-2014-01-10T13:06:00.000Z","type":"heading","level":0,"id":"h-2013_Campaign_Wrap-up_Update-2014-01-10T13:06:00.000Z","replies":[{"timestamp":"2014-01-10T13:06:00.000Z","author":"Meganhernandez","type":"comment","level":1,"id":"c-Meganhernandez-2014-01-10T13:06:00.000Z-2013_Campaign_Wrap-up_Update","replies":[]}]},{"headingLevel":3,"name":"h-Meganhernandez-2013-12-18T00:40:00.000Z","type":"heading","level":0,"id":"h-Fundraiser_Update_December_16,_2013-2013-12-18T00:40:00.000Z","replies":[{"timestamp":"2013-12-18T00:40:00.000Z","author":"Meganhernandez","type":"comment","level":1,"id":"c-Meganhernandez-2013-12-18T00:40:00.000Z-Fundraiser_Update_December_16,_2013","replies":[]}]},{"headingLevel":3,"name":"h-Meganhernandez-2013-12-02T22:17:00.000Z","type":"heading","level":0,"id":"h-Campaign_Launch_Update_December_2,_2013-2013-12-02T22:17:00.000Z","replies":[{"timestamp":"2013-12-02T22:17:00.000Z","author":"Meganhernandez","type":"comment","level":1,"id":"c-Meganhernandez-2013-12-02T22:17:00.000Z-Campaign_Launch_Update_December_2,_2013","replies":[]}]},{"headingLevel":3,"name":"h-Meganhernandez-2013-11-07T16:26:00.000Z","type":"heading","level":0,"id":"h-October_Update-2013-11-07T16:26:00.000Z","replies":[{"timestamp":"2013-11-07T16:26:00.000Z","author":"Meganhernandez","type":"comment","level":1,"id":"c-Meganhernandez-2013-11-07T16:26:00.000Z-October_Update","replies":[]}]},{"headingLevel":3,"name":"h-Meganhernandez-2013-10-03T16:20:00.000Z","type":"heading","level":0,"id":"h-September_Update-2013-10-03T16:20:00.000Z","replies":[{"timestamp":"2013-10-03T16:20:00.000Z","author":"Meganhernandez","type":"comment","level":1,"id":"c-Meganhernandez-2013-10-03T16:20:00.000Z-September_Update","replies":[]}]},{"headingLevel":3,"name":"h-Mhernandez-2013-09-02T13:48:00.000Z","type":"heading","level":0,"id":"h-July_\u0026_August_Update-2013-09-02T13:48:00.000Z","replies":[{"timestamp":"2013-09-02T13:48:00.000Z","author":"Mhernandez","type":"comment","level":1,"id":"c-Mhernandez-2013-09-02T13:48:00.000Z-July_\u0026_August_Update","replies":[]}]},{"headingLevel":3,"name":"h-Meganhernandez-2013-07-16T16:49:00.000Z","type":"heading","level":0,"id":"h-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update-2013-07-16T16:49:00.000Z","replies":[{"timestamp":"2013-07-16T16:49:00.000Z","author":"Meganhernandez","type":"comment","level":1,"id":"c-Meganhernandez-2013-07-16T16:49:00.000Z-First_two_weeks_of_the_new_fiscal_year:_July_15,_2013_Update","replies":[]}]},{"headingLevel":3,"name":"h-Meganhernandez-2013-07-01T16:11:00.000Z","type":"heading","level":0,"id":"h-July_1,_2013-2013-07-01T16:11:00.000Z","replies":[{"timestamp":"2013-07-01T16:11:00.000Z","author":"Meganhernandez","type":"comment","level":1,"id":"c-Meganhernandez-2013-07-01T16:11:00.000Z-July_1,_2013","replies":[]}]},{"headingLevel":3,"name":"h-Mhernandez-2013-05-20T11:00:00.000Z","type":"heading","level":0,"id":"h-Form_Banner_Test:_May_19,_2013-2013-05-20T11:00:00.000Z","replies":[{"timestamp":"2013-05-20T11:00:00.000Z","author":"Mhernandez","type":"comment","level":1,"id":"c-Mhernandez-2013-05-20T11:00:00.000Z-Form_Banner_Test:_May_19,_2013","replies":[]}]},{"headingLevel":3,"name":"h-Meganhernandez-2013-04-03T14:12:00.000Z","type":"heading","level":0,"id":"h-April_Update-2013-04-03T14:12:00.000Z","replies":[{"timestamp":"2013-04-03T14:12:00.000Z","author":"Meganhernandez","type":"comment","level":1,"id":"c-Meganhernandez-2013-04-03T14:12:00.000Z-April_Update","replies":[]}]},{"headingLevel":3,"name":"h-Mwalker_(WMF)-2013-03-29T23:14:00.000Z","type":"heading","level":0,"id":"h-Tech_Update:_March_29,_2013-2013-03-29T23:14:00.000Z","replies":[{"timestamp":"2013-03-29T23:14:00.000Z","author":"Mwalker (WMF)","type":"comment","level":1,"id":"c-Mwalker_(WMF)-2013-03-29T23:14:00.000Z-Tech_Update:_March_29,_2013","replies":[]}]},{"headingLevel":3,"name":"h-","type":"heading","level":0,"id":"h-February_27,_2013","replies":[]},{"headingLevel":3,"name":"h-","type":"heading","level":0,"id":"h-February_6,_2013","replies":[]}],"wgPageParseReport":{"discussiontools":{"limitreport-timeusage":"0.024"},"limitreport":{"cputime":"0.198","walltime":"0.438","ppvisitednodes":{"value":545,"limit":1000000},"postexpandincludesize":{"value":6869,"limit":2097152},"templateargumentsize":{"value":896,"limit":2097152},"expansiondepth":{"value":16,"limit":100},"expensivefunctioncount":{"value":0,"limit":500},"unstrip-depth":{"value":0,"limit":20},"unstrip-size":{"value":4145,"limit":5000000},"entityaccesscount":{"value":0,"limit":400},"timingprofile":["100.00% 176.688 1 -total"," 53.75% 94.973 1 Template:Fundraising_2013/Navbox"," 52.06% 91.984 1 Template:Sidebar"," 44.83% 79.210 1 Template:Fundraising_2012/Header"," 40.10% 70.849 1 Template:Shortcut"," 20.34% 35.934 1 Template:Channel"," 20.02% 35.373 2 Template:BCP47"," 15.23% 26.918 1 Template:Dir"," 14.02% 24.770 2 Template:CURRENTCONTENTLANGUAGE"," 14.00% 24.739 1 Template:Shortcut_caption"]},"scribunto":{"limitreport-timeusage":{"value":"0.034","limit":"10.000"},"limitreport-memusage":{"value":871053,"limit":52428800}},"cachereport":{"origin":"mw-api-int.codfw.main-648bd44df8-x5wbd","timestamp":"20241116182123","ttl":2592000,"transientcontent":false}}});});</script> </body> </html>