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Tidio: Chatbots, Live-Chat & mehr

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itemtype="https://schema.org/BreadcrumbList"><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="item" href="https://web.archive.org/web/20210812123332/https://de.borlabs.io/" title=""><span itemprop="name">Start</span></a><meta itemprop="position" content="1"/></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="item" href="https://web.archive.org/web/20210812123332/https://de.borlabs.io/blog/service/" title=""><span itemprop="name">Service</span></a><meta itemprop="position" content="2"/></li><li class="current" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">Tidio: Chatbots, Live-Chat &amp; mehr</span><meta itemprop="position" content="3"/></li></ol></div> </div> </div> <div id="main" class="sidebar-right sidebar-divider-off"> <div class="main-gradient"></div> <div class="wf-wrap"> <div class="wf-container-main"> <div id="content" class="content" role="main"> <article id="post-7264" class="vertical-fancy-style post-7264 post type-post status-publish format-standard has-post-thumbnail category-service category-93 description-off"> <div class="post-thumbnail"><div class="fancy-date"><a title="12:34" href="https://web.archive.org/web/20210812123332/https://de.borlabs.io/2021/04/20/" rel="nofollow"><span class="entry-month">Apr</span><span class="entry-date updated">20</span><span class="entry-year">2021</span></a></div><span class="fancy-categories"><a href="https://web.archive.org/web/20210812123332/https://de.borlabs.io/blog/service/" rel="category tag">Service</a></span><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%202400%20800'%2F%3E" data-src="https://web.archive.org/web/20210812123332/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Blog_illustration_Tidio.png" data-srcset="https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Blog_illustration_Tidio.png 2400w" width="2400" height="800" title="Blog_illustration_Tidio" alt=""/></div><div class="entry-content"> <p><em>„Hallo. Hier ist Anna. Wie kann ich Ihnen helfen?“ – Unbekannter Chatbot ca. 2021 BC</em></p> <p>Trotz aller Skepsis sind Chatbots heute in vielen Onlineshops Standard – aus gutem Grund. Sie können den Kundenservice verbessern oder Besuchern ein individualisiertes Einkaufserlebnis bieten.</p> <p>Tidio ist einer der zahlreichen Anbieter solcher Chat-Systeme. Das europäische Unternehmen bietet jedoch mehr als ein Chatbot: Tidio soll den gesamten Online-Dialog zwischen Besucher und Webseitenbetreiber auf ein neues Level hebt.</p> <p>Richtig eingesetzt kann ein System wie Tidio die Conversion Rate positiv beeinflussen: Laut Tidio verzeichnen Unternehmen, die auf Chat-Systeme setzen, einen Anstieg der Conversion Rate von bis zu 40 Prozent.</p> <h2>Was ist Tidio?</h2> <p>Tidio bietet Besuchern eine virtuelle Assistenz und richtet sich vor allem an Betreiber von Onlineshops: Während des Einkaufs beantwortet ein Chatbot Fragen zu einem bestimmten Produkt, zeigt alternative Produkte an oder hilft Kontakt mit dem Support aufzunehmen.</p> <p>Tidio kann so dem Besucher ein positives Online-Erlebnis bieten, zu einem zufriedenstellenden Kaufabschluss verhelfen und gleichzeitig den internen Aufwand für den Kundensupport senken.</p> <p>Tidio soll jedoch den gesamten Kommunikationsprozess verbessern. Neben der wortgewandten KI-Lösung bietet Tidio daher eine in den Chatbot integrierte Live-Chat-Funktion und eine automatisierte E-Mail-Marketing-Funktion.&nbsp;&nbsp;</p> <h2>Was kann die Chatbot-Funktion?</h2> <p>Ein Chatbot sollte im Idealfall die häufigsten Anfragen von Besuchern automatisiert beantworten, ihnen bei der Navigation der Webseite oder beim Einkauf helfen und in den Fällen, in denen er nicht helfen kann, die Kommunikation an einen Menschen weiterreichen.</p> <p>Trotz aller Fortschritte der Künstlichen Intelligenz gibt es bisher kein echtes Chatbot-Multitalent, das all diese Aufgaben selbstständig erledigt. Die Alternative: Spezialisierte Chatbots, die nach den jeweiligen Anforderungen des Webseitenbetreibers konfiguriert werden können.</p> <p>Tidio macht diesen potenziell aufwändigen Prozess kinderleicht. Mit einem simplen Drag-and-Drop-Editor können Betreiber in wenigen Minuten einen nützlichen Chatbot bauen: Wann soll der Bot ausgelöst werden, welche Aktion soll er durchführen und welchen Bedingungen soll er dabei folgen? Schon nach wenigen Klicks kann der Bot Nachrichten senden, Kontaktinformationen sammeln oder die Kommunikation an einen Menschen weitergeben.</p> <figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="BorlabsCookie"><div class="_brlbs-content-blocker"> <div class="_brlbs-embed _brlbs-video-youtube"> <img class="_brlbs-thumbnail" src="https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/cache/borlabs-cookie/x4nUAocmWw0_maxresdefault.jpg" alt="YouTube"> <div class="_brlbs-caption"> <p>Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube.<br><a href="https://web.archive.org/web/20210812123332/https://policies.google.com/privacy" target="_blank" rel="nofollow">Mehr erfahren</a></p> <p><a class="_brlbs-btn _brlbs-icon-play-white" href="#" data-borlabs-cookie-unblock role="button">Video laden</a></p> <p><label><input type="checkbox" name="unblockAll" value="1" checked> <small>YouTube immer entsperren</small></label></p> </div> </div> </div><div class="borlabs-hide" data-borlabs-cookie-type="content-blocker" data-borlabs-cookie-id="youtube"><script type="text/template">PGRpdiBjbGFzcz0iX2JybGJzLWZsdWlkLXdpZHRoLXZpZGVvLXdyYXBwZXIiPjxpZnJhbWUgdGl0bGU9IlRpZGlvIC0gVG9wIDUgQ2hhdGJvdHMgJmFtcDsgQXV0b21hdGlvbnMiIHdpZHRoPSIxMjAwIiBoZWlnaHQ9IjY3NSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLW5vY29va2llLmNvbS9lbWJlZC94NG5VQW9jbVd3MD9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+PC9kaXY+</script></div></div> </div></figure> <p>Tidio setzt außerdem auf die Verarbeitung natürlicher Sprache durch Machine Learning: Mit der „Besucher sagt“-Funktion können Betreiber dem Chatbot eine Reihe von Text-Beispielen geben, auf die der Bot reagieren soll.</p> <p>So kann der Bot anhand der Beispiele „Kann ich zwei Coupons nutzen“, „Kann ich 2 Coupons nutzen“ und „Mehrere Promo-Codes nutzen“ lernen, auf Varianten der Eingabe zu reagieren, etwa „Ist es möglich, 2 Coupon-Codes zu nutzen?“. Dabei gilt: Je mehr Beispiele, desto besser erkennt der Bot die Intention des Besuchers.</p> <h2>Was bietet die Live-Chat-Funktion?</h2> <p>Die Live-Chat-Funktion von Tidio ermöglicht es Betreibern jederzeit im Chat-Fenster auf Anliegen der Kunden zu reagieren und sie etwa mit kompetenter Beratung beim Einkaufprozess zu unterstützen. Dadurch kann die Wartezeit wird auf ein Minimum reduziert werden, da der Kundendialog in Echtzeit stattfindet.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-Live-Chat-1.jpg" alt="" class="wp-image-7267" width="825" height="427" srcset="https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-Live-Chat-1.jpg 825w, https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-Live-Chat-1-300x155.jpg 300w, https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-Live-Chat-1-768x397.jpg 768w" sizes="(max-width: 825px) 100vw, 825px"/><figcaption>Tidio erlaubt die nahtlose Überführung von Kundenkommunikation von Chatbots zu Service-Mitarbeitern. | Bild: Tidio</figcaption></figure></div> <p>Alle Nachrichten werden von Tidio in einem übersichtlichen Dashboard zusammengefasst und können von unterschiedlichen Mitarbeitern beantwortet werden. So werden wichtige Nachrichten nicht mehr übersehen und Besucher erhalten die angefragte Hilfe innerhalb kürzester Zeit, was die Zufriedenheit erhöht.</p> <p>Tidio bietet außerdem eine Smartphone-App. Ist im Live-Chat kein Mitarbeiter verfügbar, wird die Kundenanfrage per E-Mail weitergeleitet.</p> <h2>Was kann die automatisierte Marketing-Funktion?</h2> <p>Automatisiertes Marketing soll Marketing-Prozesse einfacher und effizienter gestalten, etwa das Versenden von Begrüßungs- oder Dankesmail, das Retten verlassener Einkaufswagen oder die benutzerdefinierte Zuweisung zu Zielgruppensegmenten. Sich wiederholende Aufgaben können automatisch und ohne erheblichen Aufwand erledigt werden.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter size-large"><img loading="lazy" width="825" height="608" src="https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-e-Mail-Marketing-1-1.jpg" alt="" class="wp-image-7269" srcset="https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-e-Mail-Marketing-1-1.jpg 825w, https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-e-Mail-Marketing-1-1-300x221.jpg 300w, https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-e-Mail-Marketing-1-1-768x566.jpg 768w" sizes="(max-width: 825px) 100vw, 825px"/><figcaption>Tidio bietet verschiedene Vorlagen für das E-Mail-Marketing, die es etwa Shop-Betreibern leichter macht, ansprechende E-Mail-Design zu erstellen. | Bild: Tidio</figcaption></figure></div> <p>Tidio bietet automatisiertes E-Mail-Marketing inklusive unbegrenzter Kontakthinterlegung, Adressvalidierung, DSGVO-Konformität, einem visuellen E-Mail-Builder mit Template-Bibliothek und Kontaktsegmentierung.</p> <h2>Preise und Anbindung an Partnersysteme</h2> <p>Tidio bietet neben einer Free-Version für Kleinunternehmen kostenpflichtige Abo-Modelle für alle drei Funktionen an:</p> <ul><li>Chatbot EUR 18,-/Monat</li><li>Communicator EUR 18,-/Monat</li><li>E-Mail-Marketing-Funktion EUR 10,-/Monat</li></ul> <p>Mit den Vollversionen werden die jeweiligen Funktionen uneingeschränkt zur Verfügung gestellt. Die Versionen beinhalten unter anderem unendliche (Live-) Chatbots, einen Chatbot-Editor, Darstellung aktiver Besucher, E-Mail-Vorlagen, uneingeschränkte Kontaktanzahl und vieles mehr. Wer jährlich zahlt, spart sich zwei Monatsbeiträge.</p> <div class="wp-block-image image-shadow"><figure class="aligncenter size-large"><img loading="lazy" width="825" height="613" src="https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-Pricing-1.jpg" alt="" class="wp-image-7270" srcset="https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-Pricing-1.jpg 825w, https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-Pricing-1-300x223.jpg 300w, https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-Pricing-1-768x571.jpg 768w" sizes="(max-width: 825px) 100vw, 825px"/></figure></div> <p>Tidio kann problemlos mit Systemen wie Shopify, WordPress und Wix oder Werkzeugen wie Mailchimp und Hubspot verbunden werden. Tidio lässt sich mit Borlabs Cookie DSGVO-konform betreiben.</p> <div class="wp-block-image"><figure class="aligncenter size-large"><img src="https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/04/Tidio-Logo-1.jpg" alt="" class="wp-image-7272"/></figure></div> <p class="has-text-align-center">Du hast Interesse an Tidio? <a href="https://web.archive.org/web/20210812123332/https://www.tidio.com/en/?ref=borlabs">Hier kannst du Tidio testen.</a>*</p> <p class="has-text-align-center has-small-font-size">*Affiliate Link</p> <div class="wpb_row vc_row-fluid" style="margin-top: 75px;"> <div class="vc_column_container vc_col-sm-12"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="text-center">Wie hat dir der Artikel gefallen?</h2> </div> </div> <div id="article-feedback" class="wpb_row vc_inner vc_row-fluid"> <div class="vc_column_container vc_col-sm-4"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_content_element"> <div class="wpb_wrapper"> <div class="text-center"> <span class="cursor" data-article-feedback="Bad"><i class="fas fa-frown fa-2x artcl-fdbck-bad"></i></span> </div> </div> </div> </div> </div> </div> <div class="vc_column_container vc_col-sm-4"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_content_element"> <div class="wpb_wrapper"> <div class="text-center"> <span class="cursor" data-article-feedback="Neutral"><i class="fas fa-meh fa-2x artcl-fdbck-neutral"></i></span> </div> </div> </div> </div> </div> </div> <div class="vc_column_container vc_col-sm-4"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_content_element"> <div class="wpb_wrapper"> <div class="text-center"> <span class="cursor" data-article-feedback="Good"><i class="fas fa-smile fa-2x artcl-feedback-good"></i></span> </div> </div> </div> </div> </div> </div> </div> <div class="wpb_content_element hide" id="article-feedback-success"> <div class="wpb_wrapper"> <p class="text-center">Vielen Dank für dein Feedback!</p> </div> </div> </div> </div> </div> </div> <span class="cp-load-after-post"></span></div> </article> </div> <aside id="sidebar" class="sidebar bg-under-widget sidebar-shadow-decoration"> <div class="sidebar-content widget-divider-off"> <section id="presscore-blog-posts-2" class="widget widget_presscore-blog-posts"><div class="widget-title">Neue Artikel</div><ul class="recent-posts round-images"><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20210812123332/https://de.borlabs.io/theme-vorstellung-wp-page-builder-framework/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20210812123332/https://de.borlabs.io/wp-content/uploads/sites/2/2021/06/WP-pagebuilder-framework-title-40x40.png" data-srcset="https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/06/WP-pagebuilder-framework-title-40x40.png 40w, https://web.archive.org/web/20210812123332im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/06/WP-pagebuilder-framework-title-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20210812123332/https://de.borlabs.io/theme-vorstellung-wp-page-builder-framework/">WP Page Builder Framework: Was das Theme kann und wieso du es nutzen solltest</a><br/><time datetime="2021-06-07T14:39:52+00:00">7. 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Um die Bestellabwicklung durchführen zu können, wird ein essenzielles Cookie von Paddle gesetzt.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210812123332/https://paddle.com/privacy/" target="_blank" rel="nofollow noopener noreferrer" > https://paddle.com/privacy/ </a> </td> </tr> <tr> <th>Host(s)</th> <td>paddle.com</td> </tr> <tr> <th>Cookie Name</th> <td>paddlejs_checkout_variant</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>1-3 Monate</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-statistics" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Statistiken (3)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-statistics" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Statistik Cookies erfassen Informationen anonym. 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Erzeugt statistische Daten darüber, wie der Besucher die Website nutzt.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210812123332/https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-hotjar" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="hotjar" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-hotjar"> Hotjar </label> </td> </tr> <tr> <th>Anbieter</th> <td>Hotjar Ltd.</td> </tr> <tr> <th>Zweck</th> <td>Hotjar ist ein Analysewerkzeug für das Benutzerverhalten von Hotjar Ltd. Wir verwenden Hotjar, um zu verstehen, wie Benutzer mit unserer Website interagieren.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210812123332/https://www.hotjar.com/legal/policies/privacy/" target="_blank" rel="nofollow noopener noreferrer" > https://www.hotjar.com/legal/policies/privacy/ </a> </td> </tr> <tr> <th>Host(s)</th> <td>*.hotjar.com</td> </tr> <tr> <th>Cookie Name</th> <td>_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>Sitzung / 1 Jahr</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-google-optimize" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="google-optimize" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-google-optimize"> Google Optimize </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google LLC</td> </tr> <tr> <th>Zweck</th> <td>Google Optimize ist ein von Google Ireland Limited ("Google") bereitgestellter Service zur Durchführung von A/B-Tests.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210812123332/https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th>Host(s)</th> <td>www.googleoptimize.com</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-marketing" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Marketing (2)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-marketing" type="checkbox" name="cookieGroup[]" value="marketing" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Marketing Cookies werden von Drittanbietern oder Publishern verwendet, um personalisierte Werbung anzuzeigen. Sie tun dies, indem sie Besucher über Websites hinweg verfolgen.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="marketing" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="marketing" > <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-facebook-pixel" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="facebook-pixel" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-facebook-pixel"> Facebook Pixel </label> </td> </tr> <tr> <th>Anbieter</th> <td>Facebook Ireland Limited</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Facebook, das für Website-Analysen, Ad-Targeting und Anzeigenmessung verwendet wird.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210812123332/https://www.facebook.com/policies/cookies" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/policies/cookies </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_fbp,act,c_user,datr,fr,m_pixel_ration,pl,presence,sb,spin,wd,xs</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>Sitzung / 1 Jahr</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-google-ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-ads" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-google-ads"> Google Marketing Services </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google LLC</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Google für Website-Analysen. 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