Time to value isn't just a customer success metric: TTV in customer marketing

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43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-article tag-customer-success "> <section class="post-full-content Article"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2024-11-01">1 November 2024</time> <span class="reading-time">11 min read</span> </section> <h1 class="post-full-title">Why time to value isn't just a customer success metric: TTV in customer marketing</h1> <section class="post-full-meta"> <a href="/tag/article/">Article</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/eve/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> <section class="author-card-content"> <h4 class="author-card-name">Eve Chatfield</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/11/CMA_Website_Article_Images_Stock--4---1-.jpg);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p>In a world where customer expectations are higher than ever, time to value (TTV) has never been more important.</p><p>Traditionally seen as a customer success metric, TTV measures the time it takes for a customer to experience the <a href="https://www.customermarketingalliance.com/recognize-product-value/" rel="noreferrer">value of a product after purchase</a> or after completing onboarding. It helps CS teams understand how efficient their onboarding process is, identify pain points, and refine the <a href="https://www.customermarketingalliance.com/10-components-to-building-a-solid-customer-experience-strategy/" rel="noreferrer">customer experience</a>.</p><p>However, TTV isn’t just a metric exclusive to CS teams; it has significant value in customer marketing as well. In customer marketing, where the focus lies in cultivating long-term engagement, loyalty, and advocacy, TTV can be a powerful indicator. It provides insights into how quickly customers perceive and realize value from a brand.</p><p>By leveraging TTV, customer marketing teams can identify opportunities to engage customers at critical stages of their journey, enhancing retention, and driving deeper brand advocacy.</p><p>In this article, we’ll explore why TTV matters in customer marketing, and how marketing teams can use it to optimize their campaigns, build stronger customer relationships, and support <a href="https://www.customermarketingalliance.com/boost-customer-loyalty-and-drive-expansion-for-sustainable-business-growth/" rel="noreferrer">sustainable growth</a>. </p><h2 id="what-is-time-to-value-ttv">What is time to value (TTV)?</h2><p>TTV refers to the period from a customer’s initial engagement with a product to the point when they experience the promised value. It’s the duration between the customer saying “yes” to the product, and their first “aha” moment when they see the benefits they were promised during the sales process.</p><p>TTV is a critical measure of how effectively and efficiently a product can deliver results to its user. A short TTV means customers are realizing value quickly, which can foster satisfaction in their purchase decision, and boosts their confidence in their chosen brand.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/important-factors-that-impact-customer-marketing-metrics-and-how-to-choose-your-own/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Customer marketing metrics and how to chose your own</div><div class="kg-bookmark-description">Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192--1--1.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Eve Chatfield</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/size/w1200/2022/09/william-warby-WahfNoqbYnM-unsplash--1-.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><h3 id="traditional-use-in-customer-success">Traditional use in customer success</h3><p>In customer success, TTV is a foundational <a href="https://www.communityledgrowth.com/8-growth-metrics-community-managers-should-track/?ref=customermarketingalliance.com"><u>metric</u></a>, providing insights into how well the <a href="https://www.customermarketingalliance.com/the-core-fundamentals-of-customer-onboarding/"><u>onboarding process</u></a> aligns with customer needs and expectations. </p><p>CS teams use TTV to gauge how quickly they can help customers navigate the initial setup, learn the features they need, and achieve early wins. A shorter TTV often correlates with improved customer satisfaction and reduced churn, as customers who quickly experience value are more likely to stay engaged with the product.</p><p>While TTV is important for CS, its applications in customer marketing are equally powerful.</p><h2 id="the-role-of-ttv-in-customer-marketing">The role of TTV in customer marketing</h2><p>So, what are some of the ways that TTV can play a role in customer marketing?</p><h3 id="beyond-onboarding">Beyond onboarding</h3><p>TTV is traditionally associated with onboarding, but its impact extends far beyond the first few days or weeks of a customer’s journey. TTV influences the entire customer experience, shaping how customers perceive the brand over time.</p><p>When customers experience value quickly, it builds trust and sets a positive foundation for an ongoing relationship with the brand. This is important for customer marketing, where maintaining engagement, satisfaction, and loyalty over the long term are crucial. </p><p>TTV helps marketers design campaigns that resonate with users at each stage of the customer journey, reinforcing the value they experience and strengthening their connection with the brand.</p><h3 id="link-between-marketing-and-success">Link between marketing and success</h3><p>To make the most of TTV in customer marketing, close alignment between <a href="https://www.communityledgrowth.com/how-community-marketing-and-customer-success-teams-can-work-together/?ref=customermarketingalliance.com"><u>customer marketing and customer success teams</u></a> is essential. When working together, these teams can track TTV more effectively and identify where customers might experience delays or pain points that impact the customer journey. </p><p>CS teams can bring insights from onboarding and user behavior data that show where customers are meeting these challenges, while marketing can use this info to tailor messages, content, and campaigns that address those needs. This partnership allows both teams to deliver a seamless experience that not only gets customers to value faster, but also keeps them engaged with the relevant touch points along the way.</p><p>For example, if CS identifies a common delay in feature adoption, marketing can create targeted educational content to proactively address this, and this collaboration ensures TTV isn’t just a on-time metric, but an ongoing measure that informs both teams in optimizing the overall customer experience.</p><h3 id="why-it-matters">Why it matters</h3><p>The impact of TTV goes beyond individual customer satisfaction; it has a ripple effect on loyalty, <a href="https://www.communityledgrowth.com/heres-why-all-customer-marketers-should-be-building-a-holistic-customer-advocacy-community/?ref=customermarketingalliance.com"><u>customer advocacy</u></a>, and word of mouth referrals. </p><p>When customers realize the value of a product quickly, they’re more likely to stay engaged, renew a subscription, and make repeat purchases. This satisfaction creates loyalty, which is incredibly valuable to any business in a competitive marketplace, especially when you consider it costs far less to retain a customer than to acquire a new one. Customers who quickly see the benefits of a product are more likely to share positive feedback, driving referrals that attract new customers organically. </p><p>For customer marketing teams, focusing on TTV means not only helping customers achieve early wins, but also empowering them to become advocates for the brand. The faster a customer sees value, the sooner they’re likely to champion the brand within their networks, contributing to engagement, advocacy, and organic growth. </p><h2 id="key-benefits-of-ttv-in-customer-marketing">Key benefits of TTV in customer marketing</h2><p>Now we’ve seen how important TTV is, what are some of the benefits from a customer marketing perspective?</p><h3 id="enhanced-customer-engagement">Enhanced customer engagement</h3><p>One of the key benefits of TTV in customer marketing is the potential to drive more proactive and engaged customers. When customers experience value from a product sooner, they’re more likely to engage actively with brand communications, explore more features, and participate in campaigns. </p><p>Reducing TTV means customers are quickly reminded of the product’s relevance, which helps them connect to the brand and feel positive about their investment. This heightened engagement boosts campaign effectiveness, as customers who’ve already experienced value are more receptive to upsell offers, feature announcements, and educational content, ultimately driving better results from marketing activities.</p><h3 id="higher-retention-rates">Higher retention rates</h3><p>Faster TTV can directly influence <a href="https://www.communityledgrowth.com/why-is-customer-retention-important-the-essentials-you-need-to-know/?ref=customermarketingalliance.com"><u>customer retention rates</u></a>. When customers achieve success and see tangible benefits from products right away, they’re more likely to stick with it, leading to lower churn rates. This is especially crucial in subscription-based models, where long-term retention is vital.</p><p>When value is built early, customer marketing teams can help create a solid foundation for the customer relationship, making it more likely customers will remain loyal even when new competitors enter the market. Additionally, customers are likely to be more forgiving of minor issues they might encounter along the way, as their trust in the brand has already been established. </p><h3 id="improved-advocacy-and-brand-loyalty">Improved advocacy and brand loyalty</h3><p>Quick TTV doesn’t just foster loyalty, it creates brand advocates who can then spread the word.</p><p>Customers experiencing the benefits of their products quickly are more inclined to share positive experiences with their network. This advocacy can take many forms such as word of mouth, social media endorsements, or positive reviews, but they all help amplify a brand’s message and attract new customers. </p><p>Brand loyalty also deepens as customers continuously experience value, turning them into long-term supporters who are less likely to switch to a competitor. For customer marketing teams, focusing on TTV means not only enhancing immediate engagement and retention, but also nurturing customers who actively promote the brand, creating a powerful, self-sustaining cycle of loyalty and advocacy. </p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/the-power-of-customer-events-in-building-brand-loyalty/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The power of customer events in building brand loyalty</div><div class="kg-bookmark-description">One of the most impactful things I’ve learned is the immense value of connecting customers directly with product teams. By facilitating this connection through engaging customer events, we gain invaluable insights, forge stronger relationships, and fuel customer-led growth.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192--1--1.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Ari Hoffman</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/size/w1200/2024/05/CMA_Framework_Tiles_events.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="practical-ways-to-use-ttv-in-customer-marketing">Practical ways to use TTV in customer marketing</h2><p>So, now we’ve seen the benefits of TTV in customer marketing, what are some practical ways it can be used? </p><h3 id="personalized-campaigns-based-on-ttv">Personalized campaigns based on TTV</h3><p>One of the most effective ways to leverage TTV in customer marketing is using the <a href="https://www.communityledgrowth.com/the-community-management-metrics-you-need-to-know/?ref=customermarketingalliance.com"><u>metrics</u></a> to <a href="https://www.communityledgrowth.com/the-ultimate-guide-to-customer-segmentation/?ref=customermarketingalliance.com"><u>segment customers</u></a> and personalize marketing messages. Now all customers experience value at the same pace, and understanding these variations allows you to tailor your approach as a marketer. </p><p>By identifying customers who are on track to experience value quickly vs those who may need more support, customer marketing teams can craft personalized campaigns accordingly with each group’s journey. </p><p>For instance, new customers who haven’t yet reached their initial value milestone might receive onboarding resources, while those who have realized value could be targeted with cross-sell offers. Driving TTV segmentation means that customers receive relevant content based on their specific stage in the value journey.</p><h3 id="content-timing-and-value-milestones">Content timing and value milestones</h3><p>Another practically use of TTV is aligning content delivery with key value milestones in the customer journey. Marketers can map out these milestones, such as onboarding completion, first feature usage, or successful outcomes, and ensure customers receive timely resources just as they reach each critical point. </p><p>The result is the content feels relevant and well-timed, reinforcing the customer's sense of achievement and supporting their progress towards deeper value realization. For example, after a customer successfully completes onboarding, marketing might follow up with a “what’s next?” email that introduces more advanced features or suggestions for new ways to maximize their investment. Mile-stone driven content delivery not only guides customers through their journey but also fosters a sense of partnership, as the brand appears actively invested in their success.</p><h3 id="advocacy-campaigns-based-on-quick-wins">Advocacy campaigns based on quick wins</h3><p>Quick wins where customers experience the product’s value are great opportunities to encourage advocacy. When customers achieve initial successes, they’re often more enthusiastic and willing to share their positive experiences. Customer marketing teams can use that enthusiasm by identifying quick wins and creating advocacy campaigns around them.</p><p>For example, after a customer reaches a milestone or completes a key task, marketing can prompt them to share a testimonial, leave a review, or participate in a case study. You could also invite these satisfied customers into advocacy programs, such as customer ambassador groups or referral programs, where they can actively promote the brand and connect with other customers. </p><h2 id="measuring-ttv-in-customer-marketing">Measuring TTV in customer marketing</h2><h3 id="key-metrics-for-ttv-in-marketing">Key metrics for TTV in marketing</h3><p>To effectively leverage TTV in customer marketing, you need to track specific metrics that provide insights into how quickly and efficiently customers experience value. </p><p>Some relevant TTV metrics for marketing teams include:</p><ul><li><strong>Engagement rate</strong></li></ul><p>Measures customer interaction with marketing content, such as email open rates, click-through rates, and social media engagement. Higher engagement typically indicates that customers are finding value and staying connected with the brand.</p><ul><li><strong>Time to product adoption</strong></li></ul><p>Tracks how long it takes customers to start actively using core features of the product. A shorter time to adoption generally means effective onboarding and immediate value realization.</p><ul><li><strong>Net promoter score (NPS) post-value realization</strong></li></ul><p>Capturing NPS after customers reach their first significant value milestone helps gauge their satisfaction and likelihood to recommend the product. Positive NPS suggests that customers are happy with the product’s value, while lower scores might indicate areas for improvement.</p><ul><li><strong>Customer lifetime value (CLV)</strong></li></ul><p>CLV represents the total revenue a customer generates over their entire relationship with the brand. Connecting TTV improvements to increased CLV means marketers can quantify the impact of shorter TTV on long-term customer loyalty and revenue.</p><h3 id="martech">MarTech</h3><p>Implementing TTV tracking across the customer journey requires the right mix of tools. Key platforms that can aid in tracking and reporting on TTV include:</p><ul><li><strong>Customer relationship management (CRM) Systems</strong></li></ul><p>CRMs like Salesforce and HubSpot allow you to track customer interactions, segment audiences, and monitor engagement. Integrating TTV tracking into CRMs allows marketing teams to see where customers are on their value journey and tailor outreach accordingly.</p><ul><li><strong>Marketing automation platforms</strong></li></ul><p>Tools like Marketo and ActiveCampaign can automate personalized messaging, deliver milestone-specific content, and trigger advocacy campaigns. Marketing automation platforms are particularly useful for maintaining consistent communication as customers progress through different stages of value realization.</p><ul><li><strong>Customer success and product analytics tools</strong></li></ul><p>Platforms like Gainsight and Pendo provide insights into how customers are using the product, highlighting when they reach value milestones and where they may encounter obstacles. These tools offer a detailed view of customer behavior.</p><p>With the right tools, customer marketing teams can gain a clearer understanding of TTV, and this data-driven approach means they can fine-tune their strategies, ensure timely interventions, and continuously improve the overall customer experience.</p><h2 id="overcoming-challenges">Overcoming challenges</h2><p>As with anything in marketing, TTV is not without its challenges. Let’s dive into some of the roadblocks you might encounter. </p><h3 id="cross-functional-alignment">Cross-functional alignment</h3><p>One of the key challenges for TTV in customer marketing is ensuring strong cross-functional alignment, particularly between marketing and customer success. While both teams play a vital role in the customer journey, their objectives and approaches can vary, potentially creating silos that hinder a cohesive TTV strategy. </p><p>For example, CS might focus on onboarding efficiency while marketing emphasizes engagement and advocacy. Without alignment, it can be difficult to create a unified view of TTV that spans the whole customer journey. </p><p>To bridge these silos, you must establish regular communication channels, shared goals, and collaborative initiatives between marketing and CS. Joint planning sessions, data-sharing practices, and integrated project management tools can help both teams maintain a clear, consistent understanding of TTV objectives. </p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/ways-customer-marketers-can-work-with-their-organization/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Ways customer marketers can work with their organization.</div><div class="kg-bookmark-description">Customer marketers and product marketers will often make reference to the cross-functional nature of their role - it’s something that’s critical to ensure that the customer is at the beating heart of an organization.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192--1--1.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Amie Stephens</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/size/w1200/2024/05/CMA_Framework_Tiles_cross_functional_collaboration.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><h3 id="accurate-ttv-measurement">Accurate TTV measurement</h3><p>Measuring TTV accurately is another common challenge. Different teams may have different interpretations of TTV, and without standardized metrics, it’s tricky to assess progress or pinpoint areas for improvement. For example, while CS might track TTV based on product activation, marketing might look at engagement or referral rates, leading to inconsistencies in how TTV is measured and reported. </p><p>To address this, you should establish clear, standardized metrics that everyone can use to measure TTV across departments. Creating a shared TTV framework where each metric is defined and its relevance explained means that everyone evaluates progress against the same benchmarks. Also, implementing centralized data platforms or dashboards where all teams can access TTV data allows for real-time insights and a more unified approach to tracking customer milestones. </p><h3 id="evolving-ttv-goals">Evolving TTV goals</h3><p>Customer expectations and product offerings change over time, making it necessary to revisit and refine TTV goals periodically. </p><p>What customers view as “value” can evolve with new product features, industry standards, and competitor offerings. Additionally, as products become more complex or introduce new capabilities, the pathways to achieving value may shift, affecting TTV metrics and benchmarks.</p><p>To keep up, teams should regularly assess TTV goals and adapt them as needed. This means conducting periodic reviews of customer feedback, engagement data, and industry trends to identify shifts in what customers find valuable. </p><p>Flexible TTV benchmarks that adjust to these changing expectations allow teams to remain responsive and ensure that their strategies consistently reflect the current value landscape. With continuous improvement and iteration, you can ensure that TTV remains an accurate and relevant measure of success in customer marketing.</p><h2 id="final-thoughts">Final thoughts</h2><p>As customer expectations continue to rise, TTV is a vital metric not just for CS but for customer marketing as well. Leveraging TTV allows your team to tailor campaigns to customers’ real-time needs, enhance engagement, and nurture advocacy. Focusing on TTV means you can guide your customers to experience value faster, creating a more fulfilling and supporting journey that turns satisfied customers into passionate advocates. </p><h2 id="looking-for-more">Looking for more? </h2><p>Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts. </p><p>If you want to continue your journey into Time Ti Value and it's relationship with customer marketing, we've got just the article for you. 👇</p><p>In this article, we cover: </p><ul><li>A definition of time to value</li><li>Different types of time to value</li><li>Time to value strategies for customer marketers</li><li>How cross-collaboration can improve times to value</li></ul><div class="kg-card kg-button-card kg-align-center"><a href="https://www.customermarketingalliance.com/how-customer-marketers-can-accelerate-time-to-value-for-maximum-impact/" class="kg-btn kg-btn-accent">TTV for maximum impact</a></div> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Like what you see? 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She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.</p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/article/">Article</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/great-referral-programs/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/CMA_Website_Article_Images_Doodles--6-.jpg" alt="10 examples of great referral programs to inspire you" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/great-referral-programs/"> <header class="post-card-header"> <h2 class="post-card-title">10 examples of great referral programs to inspire you</h2> </header> <section class="post-card-excerpt"> <p>We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. 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