产品营销认证核心课程 | Product Marketing Alliance

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#36414D; }</style> <div class="course-block block banner " id="block-110490033"> <style> .banner .b-110490033-heading_text_color { color: #36414D } .banner .b-110490033-subheading_text_color { color: #36414D } .banner__button.b-110490033-button_border_radius { border-radius: 25; } @media screen and (min-width: 768px) { .b-110490033-top { padding-top: 40px; } .b-110490033-bottom { padding-bottom: 40px; } } .bl { width: 100%; } </style> <section class="banner b-110490033-background_color"> <img src='https://www.filepicker.io/api/file/bcRC2icURFih7TUuxXya' alt='产品营销认证：核心课程' data-target="block.data.image_url 产品营销认证：核心课程" class=b-110490033-image_overlay /> <div class="bl"> <div class="banner__inner b-110490033-alignment b-110490033-bottom b-110490033-top b-110490033-content_width"> <div class="banner__heading-group heading-type-h2"> <div data-target="block.data.heading_text" class="header b-110490033-heading_text_color rich-text"> <h2><strong>产品营销认证：核心课程</strong></h2> </div> <div data-target="block.data.subheading_text" class="subheader b-110490033-subheading_text_color rich-text"> <h5>将您的产品和事业推进到一个新的水平</h5> </div> </div> <div class="banner__button-wrapper"> <a href='https://certified.productmarketingalliance.com/purchase?product_id=2295617' target="_blank" rel="noopener" > <button class='banner__button b-110490033-button_border_radius base-button' data-target="block.data.button_text" > 加入课程认证 </button> </a> </div> </div> </div> </section> </div>  <style type='text/css'>.b-110490034-top { padding-top: 22.400000000000002px; } .b-110490034-bottom { padding-bottom: 22.400000000000002px; } .b-110490034-text_color { color: #36414D; } .b-110490034-content_width { max-width: 960px; } .b-110490034-background_color { background-color: #FFFFFF; } .b-110490034-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-110490034"> <style> .block__text .b-110490034-text_color { color: #36414D } .block__text .b-110490034-content_width { width: 960px; } .block__text .b-110490034-heading_text_color h1, .block__text .b-110490034-heading_text_color h2, .block__text .b-110490034-heading_text_color h3, .block__text .b-110490034-heading_text_color h4, .block__text .b-110490034-heading_text_color h5, .block__text .b-110490034-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-110490034-top { padding-top: 40px; } .b-110490034-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-110490034-top b-110490034-bottom b-110490034-background_color'> <div class="block__text-wrapper b-110490034-content_width b-110490034-heading_text_color b-110490034-text_color" data-target="block.data.body"> <h4 class="ql-align-center"> <span style="background-color:transparent;color:rgb(0, 0, 0);">👩🏼‍🏫</span><strong style="background-color:transparent;color:rgb(0, 0, 0);"> 11 核心模块 </strong><span style="background-color:transparent;color:rgb(0, 0, 0);">📙 </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">68 章节 ✅ 87 考试问题 ⏰ 10+ 小时 </strong>📝 <strong style="color:rgb(0, 0, 0);background-color:transparent;">额外课程作业</strong> </h4><p class="ql-align-center"><br></p><p class="ql-align-center"><br></p><h5 class="ql-align-center"><span style="background-color:transparent;color:rgb(0, 0, 0);">无论您是刚开始没多久，还是一个资深的产品营销经理；B2B或者是B2C背景，在实体经济企业或者是SaaS公司，在学习完整个课程之后，您都会拥有所需要的知识和工具，为公司保留以及拓展更多的新客户。</span></h5> </div> </section> </div>  <style type='text/css'>.b-110490035-top { padding-top: 22.400000000000002px; } .b-110490035-bottom { padding-bottom: 22.400000000000002px; } .b-110490035-text_color { color: #36414D; } .b-110490035-gutter_width { --gutter-width: 24px; } .b-110490035-content_width { width: 960px; } .b-110490035-heading_color { color: #36414D; } .b-110490035-text_alignment { text-align: center; } .b-110490035-background_color { background-color: #FFFFFF; } .b-110490035-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text " id="block-110490035"> <style> .block__image-with-text .b-110490035-text_color { color: #36414D; } .block__image-with-text.b-110490035-background_color { background-color: #FFFFFF; } .block__image-with-text .b-110490035-heading_color .block__image-with-text__inner__heading { color: #36414D; } .block__image-with-text .b-110490035-text_alignment { text-align: center; } .block__image-with-text__image.b-110490035-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text 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<img src='https://cdn.fs.teachablecdn.com/wGxQgUsqThOVic0mJauw' alt='' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-110490035-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4><strong>课程概况</strong></h4><p><br></p> </div> <p>从研究到优化，从销售赋能到进入市场战略，本核心认证课程将带领您探索产品营销从A到Z的方方面面。您将对每个产品营销原理的内容，原因和实践有<strong>更深入的了解</strong>。这是我们的一个<strong>承诺</strong>。</p><p>您将学习如何真正了解和代表客户的心声。您将<strong>掌握</strong>将产品推向市场并取得成功的技巧。您将了解如何推广，测试和迭代您所做的一切。您将获得可<strong>增强职业发展</strong>的技巧和技能。您将<strong>获得所有这些以及更多</strong>。</p> </div> </div> </section> </div>  <style type='text/css'>.b-110490036-top { padding-top: 22.400000000000002px; } .b-110490036-bottom { padding-bottom: 22.400000000000002px; } .b-110490036-text_color { color: #36414D; } .b-110490036-gutter_width { --gutter-width: 24px; } .b-110490036-content_width { width: 960px; } .b-110490036-heading_color { color: #36414D; } .b-110490036-text_alignment { text-align: left; } .b-110490036-background_color { background-color: #FFFFFF; } .b-110490036-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text " id="block-110490036"> <style> .block__image-with-text .b-110490036-text_color { color: #36414D; } .block__image-with-text.b-110490036-background_color { background-color: #FFFFFF; } .block__image-with-text .b-110490036-heading_color .block__image-with-text__inner__heading { color: #36414D; } .block__image-with-text .b-110490036-text_alignment { text-align: left; } .block__image-with-text__image.b-110490036-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-110490036-top { padding-top: 40px; } .b-110490036-bottom { padding-bottom: 40px; } .b-110490036-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-110490036-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-110490036-background_color b-110490036-top b-110490036-bottom b-110490036-gutter_width image-with-text-layout-right'> <div class="b-110490036-content_width block__image-with-text__wrapper b-110490036-heading_color b-110490036-text_color b-110490036-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4><span style="color:rgb(0, 0, 0);background-color:transparent;">和全世界最大的品牌一起</span></h4><p><br></p> </div> <p><span style="background-color:transparent;color:rgb(0, 0, 0);">产品营销核心课程PMMC, 已经被全球最大的一些公司，像是</span><strong style="background-color:transparent;color:rgb(0, 0, 0);">Salesforce</strong><span style="background-color:transparent;color:rgb(0, 0, 0);">, </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">Facebook</strong><span style="background-color:transparent;color:rgb(0, 0, 0);">, </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">HubSpot</strong><span style="background-color:transparent;color:rgb(0, 0, 0);">, </span><strong style="background-color:transparent;color:rgb(0, 0, 0);">Google</strong><span style="background-color:transparent;color:rgb(0, 0, 0);">里的产品营销经理测试以及验证过，以确保课程里的一切都是</span><strong style="background-color:transparent;color:rgb(0, 0, 0);">准确且真实有效</strong><span style="background-color:transparent;color:rgb(0, 0, 0);">的。</span></p><p><span style="background-color:transparent;color:rgb(0, 0, 0);"></span>我们与市场定位大师 <strong>April Dunford </strong>一起合作，量身定制课程中市场定位的模块；课程的其他模块更是和像这里的企业产品营销专家一起倾力打造 👉</p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://www.filepicker.io/api/file/LgyLbBNbQs2sCYkSbNoa' alt='' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-110490036-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-110490037-top { padding-top: 33.6px; } .b-110490037-bottom { padding-bottom: 33.6px; } .b-110490037-text_color { color: #36414D; } .b-110490037-content_width { max-width: 590px; } .b-110490037-background_color { background-color: #F5F5F8; } .b-110490037-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-110490037"> <style> .block__text .b-110490037-text_color { color: #36414D } .block__text .b-110490037-content_width { width: 590px; } .block__text .b-110490037-heading_text_color h1, .block__text .b-110490037-heading_text_color h2, .block__text .b-110490037-heading_text_color h3, .block__text .b-110490037-heading_text_color h4, .block__text .b-110490037-heading_text_color h5, .block__text .b-110490037-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-110490037-top { padding-top: 60px; } .b-110490037-bottom { padding-bottom: 60px; } } </style> <section class='container bl block__text rich-text b-110490037-top b-110490037-bottom b-110490037-background_color'> <div class="block__text-wrapper b-110490037-content_width b-110490037-heading_text_color b-110490037-text_color" data-target="block.data.body"> <h5 class="ql-align-center">“本课程中的信息是<strong>无价</strong>的。人们不能为从这些课程中学到的知识定价。在市场上没有其他的课程可以教导产品营销人员该如何汇编和综合市场情报，以有效地交付公司及市场所需的解决方案。”</h5><p class="ql-align-center"><br></p><p class="ql-align-center"><strong>- </strong>Louis Guerrero,<strong> 前产品营销经理 at TikTok</strong></p><p><br></p><p class="ql-align-center"><strong>P.s. </strong>在<a href="https://productmarketingalliance.com/why-pmms-love-pmmc/" target="_blank" style="">这里</a>你可以看到更多其他人对这个课程的评价。</p> </div> </section> </div>  <style type='text/css'>.b-110490038-top { padding-top: 22.400000000000002px; } .b-110490038-bottom { padding-bottom: 22.400000000000002px; } .b-110490038-background_color { background-color: #FFFFFF; } .b-110490038-button_border_radius { border-radius: 25px; }</style> <div class="course-block block button " id="block-110490038"> <style> .block__button--button.b-110490038-button_border_radius { border-radius: 25px; } @media screen and (min-width: 768px) { .b-110490038-top { padding-top: 40px; } .b-110490038-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-110490038-background_color b-110490038-bottom b-110490038-top"> <div class="block__button"> <a href='https://certified.productmarketingalliance.com/purchase?product_id=2295617' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-110490038-button_border_radius base-button' data-target="block.data.button_text" > 加入课程认证 </button> </a> </div> </section> </div>  <style type='text/css'>.b-110490039-top { padding-top: 22.400000000000002px; } .b-110490039-bottom { padding-bottom: 22.400000000000002px; } .b-110490039-text_color { color: #36414D; } .b-110490039-gutter_width { --gutter-width: 24px; } .b-110490039-content_width { width: 960px; } .b-110490039-heading_color { color: #36414D; } .b-110490039-text_alignment { text-align: left; } .b-110490039-background_color { background-color: #FFFFFF; } .b-110490039-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text " id="block-110490039"> <style> .block__image-with-text .b-110490039-text_color { color: #36414D; } .block__image-with-text.b-110490039-background_color { background-color: #FFFFFF; } .block__image-with-text .b-110490039-heading_color .block__image-with-text__inner__heading { color: #36414D; } .block__image-with-text .b-110490039-text_alignment { text-align: left; } .block__image-with-text__image.b-110490039-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-110490039-top { padding-top: 40px; } .b-110490039-bottom { padding-bottom: 40px; } .b-110490039-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-right: 12px; } .b-110490039-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-left: 12px; } } </style> <section class='bl container block__image-with-text b-110490039-background_color b-110490039-top b-110490039-bottom b-110490039-gutter_width image-with-text-layout-right'> <div class="b-110490039-content_width block__image-with-text__wrapper b-110490039-heading_color b-110490039-text_color b-110490039-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4>物超所值</h4><p><br></p> </div> <p><span style="background-color:inherit;">🤓 </span><strong style="background-color:inherit;color:inherit;">11个模块，</strong> <span style="color:rgb(54, 65, 77);">包括市场调研，定价策略，市场定位，进入市场战略，消息传递等所有一切。</span></p><p><span style="background-color:inherit;">📙 </span><span style="color:rgb(54, 65, 77);">不同模块我们提供专业的</span><strong style="color:rgb(54, 65, 77);">模板</strong><span style="color:rgb(54, 65, 77);">及</span><strong style="color:rgb(54, 65, 77);">框架</strong><span style="color:rgb(54, 65, 77);">供你实际工作使用。</span></p><p>📝<span style="color:rgb(54, 65, 77);background-color:inherit;"> 贯穿整个课程的</span><strong style="color:rgb(54, 65, 77);background-color:inherit;">作业任务</strong><span style="color:rgb(54, 65, 77);background-color:inherit;">，对新学习的知识进行测试及实践。</span></p><p>👨🏽‍💻 <strong style="color:rgb(54, 65, 77);">每周都有即时(Live)的工作坊</strong><span style="color:rgb(54, 65, 77);">，给你一个和资深产品营销专家学习的机会 - 您未来一直都可以参加。</span></p><p><span style="background-color:inherit;">🔖 </span><span style="color:rgb(54, 65, 77);">假如您通过了所有考试，能得到来自官方的 </span><strong style="color:inherit;background-color:inherit;">PMMC</strong><strong style="color:rgb(34, 34, 34);background-color:inherit;">®</strong><strong style="color:inherit;background-color:inherit;"> certification (产品营销核心课程证书）。</strong></p><p><span style="background-color:inherit;">🤑 </span><span style="color:rgb(54, 65, 77);">能以折扣价加入我们的产品营销</span><a href="https://productmarketingalliance.com/signup/" target="_blank" style="color:rgb(250, 0, 0);"><strong>会员计划</strong></a><span style="color:rgb(54, 65, 77);">。</span></p><p>💻 <strong style="color:rgb(54, 65, 77);">终身</strong><span style="color:rgb(54, 65, 77);">享有整个课程所有的内容与资料。</span></p> </div> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/q17r8UHhQzGxur5s8oUD' alt='Product Marketing Certified ' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-110490039-image_border_radius image" /> </div> </div> </section> </div>  <style type='text/css'>.b-110490040-top { padding-top: 22.400000000000002px; } .b-110490040-bottom { padding-bottom: 22.400000000000002px; } .b-110490040-content_width { width: 960px; } .b-110490040-heading_color { color: #36414D; } .b-110490040-background_color { background-color: #FFFFFF; } .b-110490040-description_color { color: #36414D; }</style> <div class="course-block block video " id="block-110490040"> <style> @media screen and (min-width: 768px) { .b-110490040-top { padding-top: 40px; } .b-110490040-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-110490040-top b-110490040-bottom b-110490040-background_color"> <div class="block__video b-110490040-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-110490040-heading_color"> <h4>产品营销经理 PMMs ❤️ PMMC® 产品营销认证核心课程</h4><p><br></p> </div> <div class="b-110490040-description_color"> <p>不要仅仅相信我们的广告宣传；听听全世界的产品营销人员是怎么说的，看看他们喜欢“<strong>产品营销认证核心课程</strong>”的原因。</p> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='334073' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div>  <style type='text/css'>.b-110490041-top { padding-top: 22.400000000000002px; } .b-110490041-bottom { padding-bottom: 22.400000000000002px; } .b-110490041-text_color { color: #36414D; } .b-110490041-gutter_width { --gutter-width: 24px; } .b-110490041-content_width { width: 960px; } .b-110490041-heading_color { color: #36414D; } .b-110490041-text_alignment { text-align: left; } .b-110490041-background_color { background-color: #FFFFFF; } .b-110490041-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image_with_text " id="block-110490041"> <style> .block__image-with-text .b-110490041-text_color { color: #36414D; } .block__image-with-text.b-110490041-background_color { background-color: #FFFFFF; } .block__image-with-text .b-110490041-heading_color .block__image-with-text__inner__heading { color: #36414D; } .block__image-with-text .b-110490041-text_alignment { text-align: left; } .block__image-with-text__image.b-110490041-image_border_radius { border-radius: 0px; } .block__image-with-text .block__image-with-text__inner__heading h2{ margin-bottom: 2px; } .block__image-with-text .block__image-with-text__inner__heading h3{ margin-bottom: 5px; } .block__image-with-text .block__image-with-text__inner__heading h4{ margin-bottom: 9px; } .block__image-with-text .block__image-with-text__inner__heading h5{ margin-bottom: 11px; } .block__image-with-text .block__image-with-text__inner__heading h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-110490041-top { padding-top: 40px; } .b-110490041-bottom { padding-bottom: 40px; } .b-110490041-gutter_width .block__image-with-text__text-wrapper { width: calc(50% - 12px); margin-left: 12px; } .b-110490041-gutter_width div.block__image-with-text__image { width: calc(50% - 12px); margin-right: 12px; } } </style> <section class='bl container block__image-with-text b-110490041-background_color b-110490041-top b-110490041-bottom b-110490041-gutter_width image-with-text-layout-left'> <div class="b-110490041-content_width block__image-with-text__wrapper b-110490041-heading_color b-110490041-text_color b-110490041-text_alignment"> <div class="block__image-with-text__inner block__image-with-text__image"> <img src='https://cdn.fs.teachablecdn.com/XfksMbaQFqYvn4FTVgJr' alt='Product Marketing Certified ' data-target="block.data.image_url block.data.alt_text" class="block__image-with-text__image b-110490041-image_border_radius image" /> </div> <div class="block__image-with-text__inner block__image-with-text__text-wrapper rich-text"> <div class="block__image-with-text__inner__heading"> <h4><span style="color:rgb(54, 65, 77);">为什么选择我们，而不是其他呢？</span></h4><p><br></p> </div> <p>👩🏼‍🏫 <span style="color:rgb(54, 65, 77);">我们拥有的是</span><strong style="color:rgb(54, 65, 77);">最全面的课程内容</strong><span style="color:rgb(54, 65, 77);">。这是事实。</span></p><p>💁🏽‍♂️ <span style="color:rgb(54, 65, 77);">我们是世界上最大的产品营销社区，所有的课程内容都是根据</span><strong style="color:rgb(54, 65, 77);">最新的行业趋势</strong><span style="color:rgb(54, 65, 77);">所制定的。</span></p><p><span style="color:rgb(54, 65, 77);">👩‍💻 我们提供便利性的自定进度的课程，并有</span><strong style="color:rgb(54, 65, 77);">即时工作坊</strong><span style="color:rgb(54, 65, 77);">来加强你的实战技巧。</span></p><p><span style="color:rgb(54, 65, 77);">📝 借助</span><strong style="color:rgb(54, 65, 77);">课程作业</strong><span style="color:rgb(54, 65, 77);">和导师指导，我们是最具有</span><strong style="color:rgb(54, 65, 77);">互动性</strong><span style="color:rgb(54, 65, 77);">的按需课程。</span></p><p>💪 <span style="color:rgb(54, 65, 77);">来自像</span><strong style="color:rgb(54, 65, 77);">HubSpot</strong><span style="color:rgb(54, 65, 77);">, </span><strong style="color:rgb(54, 65, 77);">SurveyMonkey</strong><span style="color:rgb(54, 65, 77);">, </span><strong style="color:rgb(54, 65, 77);">Adobe</strong><span style="color:rgb(54, 65, 77);">等其他产品营销大师的额外内容，总时长超过3个小时。</span></p><p>🗓 <span style="color:rgb(54, 65, 77);">每个季度，我们都会对内容进行更新，确保你学习到的信息都是</span><strong style="color:rgb(54, 65, 77);">紧跟潮流</strong><span style="color:rgb(54, 65, 77);">的。</span></p> </div> </div> </section> </div>  <style type='text/css'>.b-110490042-top { padding-top: 22.400000000000002px; } .b-110490042-bottom { padding-bottom: 22.400000000000002px; } .b-110490042-text_color { color: #36414D; } .b-110490042-content_width { max-width: 960px; } .b-110490042-background_color { background-color: #FFFFFF; } .b-110490042-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-110490042"> <style> .block__text .b-110490042-text_color { color: #36414D } .block__text .b-110490042-content_width { width: 960px; } .block__text .b-110490042-heading_text_color h1, .block__text .b-110490042-heading_text_color h2, .block__text .b-110490042-heading_text_color h3, .block__text .b-110490042-heading_text_color h4, .block__text .b-110490042-heading_text_color h5, .block__text .b-110490042-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-110490042-top { padding-top: 40px; } .b-110490042-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-110490042-top b-110490042-bottom b-110490042-background_color'> <div class="block__text-wrapper b-110490042-content_width b-110490042-heading_text_color b-110490042-text_color" data-target="block.data.body"> <h3 class="ql-align-center">全球最大的品牌选择信赖</h3><p class="ql-align-center"><br></p><p class="ql-align-center"><span style="color:rgb(54, 65, 77);">我们收到的回馈都像是这样的 </span><span style="color:rgb(51, 51, 51);">👇</span><span style="color:rgb(54, 65, 77);"> ，一切都能解释得通了。</span></p><p class="ql-align-center"><span style="color:rgb(54, 65, 77);"> </span>"这是市面上最全面最好的的产品营销课程，每个产品营销人都应该加入这个课程并取得认证。<span style="color:rgb(54, 65, 77);">"</span></p><p class="ql-align-center"><strong>备注：</strong> 假如您需要帮助，来说服您的上司让您参加这个课程，我们为您提供了<a href="https://productmarketingalliance.com/convince-the-boss-pmmc/" target="_blank" style="">相关资料内容</a>。</p> </div> </section> </div>  <style type='text/css'>.b-110490043-top { padding-top: 22.400000000000002px; } .b-110490043-bottom { padding-bottom: 22.400000000000002px; } .b-110490043-full_bleed { --full_bleed: false; } .b-110490043-content_width { width: 960px; } .b-110490043-background_color { background-color: #FFFFFF; } .b-110490043-image_border_radius { border-radius: 0px; }</style> <div class="course-block block image " id="block-110490043"> <style> .block__image__image.b-110490043-image_border_radius { border-radius: 0px; } @media screen and (min-width: 768px) { .b-110490043-top { padding-top: 40px; } .b-110490043-bottom { padding-bottom: 40px; } } </style> <section class='bl container block__image b-110490043-background_color b-110490043-top b-110490043-bottom '> <div class="block__image__wrapper b-110490043-content_width"> <img src='https://cdn.fs.teachablecdn.com/cUMK5F0ySnOFZQzFiHr4' alt='PMA certified companies' data-target="block.data.image_url block.data.alt_text" class="block__image__image b-110490043-image_border_radius" /> </div> </section> </div>  <style type='text/css'>.b-110490044-top { padding-top: 22.400000000000002px; } .b-110490044-bottom { padding-bottom: 22.400000000000002px; } .b-110490044-text_color { color: #36414D; } .b-110490044-content_width { max-width: 960px; } .b-110490044-background_color { background-color: #FFFFFF; } .b-110490044-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-110490044"> <style> .block__text .b-110490044-text_color { color: #36414D } .block__text .b-110490044-content_width { width: 960px; } .block__text .b-110490044-heading_text_color h1, .block__text .b-110490044-heading_text_color h2, .block__text .b-110490044-heading_text_color h3, .block__text .b-110490044-heading_text_color h4, .block__text .b-110490044-heading_text_color h5, .block__text .b-110490044-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-110490044-top { padding-top: 40px; } .b-110490044-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-110490044-top b-110490044-bottom b-110490044-background_color'> <div class="block__text-wrapper b-110490044-content_width b-110490044-heading_text_color b-110490044-text_color" data-target="block.data.body"> <p class="ql-align-center"><strong>想要让您的整个团队加入课程并取得认证？</strong> 和我们取得联系获得团队价格：<a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="acded5cdc2ecdcdec3c8d9cfd8c1cddec7c9d8c5c2cbdbc3dec0c882cfc3c1">[email protected]</a></p> </div> </section> </div>  <style type='text/css'>.b-110490045-top { padding-top: 22.400000000000002px; } .b-110490045-bottom { padding-bottom: 22.400000000000002px; } .b-110490045-background_color { background-color: #FFFFFF; } .b-110490045-button_border_radius { border-radius: 25px; }</style> <div class="course-block block button " id="block-110490045"> <style> .block__button--button.b-110490045-button_border_radius { border-radius: 25px; } @media screen and (min-width: 768px) { .b-110490045-top { padding-top: 40px; } .b-110490045-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-110490045-background_color b-110490045-bottom b-110490045-top"> <div class="block__button"> <a href='https://certified.productmarketingalliance.com/purchase?product_id=2295617' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-110490045-button_border_radius base-button' data-target="block.data.button_text" > 加入课程认证 </button> </a> </div> </section> </div>  <style type='text/css'>.b-110490046-top { padding-top: 22.400000000000002px; } .b-110490046-bottom { padding-bottom: 22.400000000000002px; } .b-110490046-content_width { width: 710px; } .b-110490046-background_color { background-color: #FFFFFF; } .b-110490046-heading_text_color { color: #2B3636; } .b-110490046-lecture_name_background_color { background-color: #F0F0F0; } .b-110490046-section_name_background_color { background-color: #E8E8E8; }</style> <div class="course-block block curriculum_v2 " id="block-110490046"> <style> @media screen and (min-width: 768px) { .b-110490046-top { padding-top: 40px; } .b-110490046-bottom { padding-bottom: 40px; } } .block__curriculum__section__title.b-110490046-section_name_background_color { background-color: #E8E8E8; } .block__curriculum__section__list__item.b-110490046-lecture_name_background_color { background-color: #F0F0F0; } </style> <div class='container bl b-110490046-top b-110490046-bottom b-110490046-background_color block__curriculum__wrapper'> <div class='block__curriculum__container b-110490046-content_width'> <div class='block__curriculum'> <div class='block__curriculum__title b-110490046-heading_text_color rich-text'><h4>课程内容 👩🏼‍🏫</h4><p><br></p></div> <div class='block_curriculum_sections'> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="false" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Welcome 欢迎 [35 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118852' data-ss-event-type='button' data-ss-lecture-id='22118852' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118852' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">课程概况：通过本课程您可以学到</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:32)</span> <button class='block__curriculum__section__list__item__button preview'>Preview</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118853' data-ss-event-type='button' data-ss-lecture-id='22118853' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118853' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">如何充分利用产品营销核心课程 PMMC®</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118854' data-ss-event-type='button' data-ss-lecture-id='22118854' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118854' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">产品营销是什么</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118855' data-ss-event-type='button' data-ss-lecture-id='22118855' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118855' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">PMA的产品营销指南</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:50)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118856' data-ss-event-type='button' data-ss-lecture-id='22118856' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118856' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">产品生命周期</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:40)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118857' data-ss-event-type='button' data-ss-lecture-id='22118857' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118857' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">产品管理和产品营销管理的分别</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:29)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/45103221' data-ss-event-type='button' data-ss-lecture-id='45103221' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/45103221' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">资源图书馆（英文）</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118858' data-ss-event-type='button' data-ss-lecture-id='22118858' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118858' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">如何与产品管理团队合作</span> <span class="block__curriculum__section__list__item__lecture-duration">(12:11)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Research 调查研究 [50 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118820' data-ss-event-type='button' data-ss-lecture-id='22118820' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118820' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">市场调查概述</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118821' data-ss-event-type='button' data-ss-lecture-id='22118821' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118821' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">定性与定量调查研究</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:11)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118822' data-ss-event-type='button' data-ss-lecture-id='22118822' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118822' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">成败访问</span> <span class="block__curriculum__section__list__item__lecture-duration">(16:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118823' data-ss-event-type='button' data-ss-lecture-id='22118823' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118823' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">成败访问课程作业</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118824' data-ss-event-type='button' data-ss-lecture-id='22118824' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118824' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">客户反馈</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118825' data-ss-event-type='button' data-ss-lecture-id='22118825' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118825' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">观察 + 你市场的其他</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118826' data-ss-event-type='button' data-ss-lecture-id='22118826' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118826' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">竞争对手情报</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:14)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118827' data-ss-event-type='button' data-ss-lecture-id='22118827' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118827' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">竞争对手情报课程作业</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:01)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118828' data-ss-event-type='button' data-ss-lecture-id='22118828' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118828' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">验证您的假设</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:05)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118829' data-ss-event-type='button' data-ss-lecture-id='22118829' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118829' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">创建商业案例</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:29)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118830' data-ss-event-type='button' data-ss-lecture-id='22118830' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118830' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">市场调查研究模板</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118831' data-ss-event-type='button' data-ss-lecture-id='22118831' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118831' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Research 调查研究课程考试</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Pricing 定价 [40 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118832' data-ss-event-type='button' data-ss-lecture-id='22118832' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118832' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">定价基本概述</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118833' data-ss-event-type='button' data-ss-lecture-id='22118833' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118833' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">成本计算</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:00)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118834' data-ss-event-type='button' data-ss-lecture-id='22118834' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118834' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">成本加成定价</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:37)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118835' data-ss-event-type='button' data-ss-lecture-id='22118835' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118835' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">基于竞争对手的定价</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118836' data-ss-event-type='button' data-ss-lecture-id='22118836' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118836' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">基于价值的定价</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:11)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118837' data-ss-event-type='button' data-ss-lecture-id='22118837' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118837' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">动态定价</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:44)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118838' data-ss-event-type='button' data-ss-lecture-id='22118838' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118838' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">价格敏感度调查+联合分析</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:23)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118839' data-ss-event-type='button' data-ss-lecture-id='22118839' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118839' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">定价和打包路线图</span> <span class="block__curriculum__section__list__item__lecture-duration">(14:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118840' data-ss-event-type='button' data-ss-lecture-id='22118840' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118840' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Pricing 定价课程考试</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Objectives and key results 目标与关键成果法 [70 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118811' data-ss-event-type='button' data-ss-lecture-id='22118811' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118811' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">目标和关键成果法概述</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:03)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118812' data-ss-event-type='button' data-ss-lecture-id='22118812' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118812' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">进入市场策略的目标和关键成果法</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118813' data-ss-event-type='button' data-ss-lecture-id='22118813' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118813' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">销售赋能的目标和关键成果法</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:22)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118814' data-ss-event-type='button' data-ss-lecture-id='22118814' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118814' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">线索生成的目标和关键成果法</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118815' data-ss-event-type='button' data-ss-lecture-id='22118815' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118815' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">产品采用的目标和关键成果法</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118816' data-ss-event-type='button' data-ss-lecture-id='22118816' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118816' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">汇报与沟通</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:41)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118817' data-ss-event-type='button' data-ss-lecture-id='22118817' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118817' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">那些重要的产品营销指标</span> <span class="block__curriculum__section__list__item__lecture-duration">(37:26)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118818' data-ss-event-type='button' data-ss-lecture-id='22118818' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118818' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | OKRs 目标与成果关键法课程考试</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118819' data-ss-event-type='button' data-ss-lecture-id='22118819' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118819' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">OKR课程作业</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Personas 角色 [70 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118796' data-ss-event-type='button' data-ss-lecture-id='22118796' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118796' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">用户角色画像</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118797' data-ss-event-type='button' data-ss-lecture-id='22118797' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118797' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">用户角色画像模板</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118798' data-ss-event-type='button' data-ss-lecture-id='22118798' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118798' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">买家角色 vs 用户角色</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118799' data-ss-event-type='button' data-ss-lecture-id='22118799' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118799' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">创建角色</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:17)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118800' data-ss-event-type='button' data-ss-lecture-id='22118800' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118800' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">如何有效利用角色画像</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:55)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118801' data-ss-event-type='button' data-ss-lecture-id='22118801' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118801' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">如何发展角色画像</span> <span class="block__curriculum__section__list__item__lecture-duration">(33:16)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118802' data-ss-event-type='button' data-ss-lecture-id='22118802' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118802' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">什么是要完成的工作(Jobs-to-be-Done)理论</span> <span class="block__curriculum__section__list__item__lecture-duration">(11:46)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118803' data-ss-event-type='button' data-ss-lecture-id='22118803' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118803' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">角色模板</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118804' data-ss-event-type='button' data-ss-lecture-id='22118804' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118804' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Personas 角色课程考试</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Positioning & messaging 市场定位和消息传递 [85 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118786' data-ss-event-type='button' data-ss-lecture-id='22118786' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118786' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">市场定位概述</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:02)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118787' data-ss-event-type='button' data-ss-lecture-id='22118787' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118787' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">市场定位基本要素</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:21)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118788' data-ss-event-type='button' data-ss-lecture-id='22118788' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118788' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">如何进行市场定位</span> <span class="block__curriculum__section__list__item__lecture-duration">(14:28)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118789' data-ss-event-type='button' data-ss-lecture-id='22118789' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118789' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">定位课程作业</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:01)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118790' data-ss-event-type='button' data-ss-lecture-id='22118790' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118790' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">理解消息传递</span> <span class="block__curriculum__section__list__item__lecture-duration">(12:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118791' data-ss-event-type='button' data-ss-lecture-id='22118791' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118791' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">SurveyMonkey’s 的七步信息传递战略</span> <span class="block__curriculum__section__list__item__lecture-duration">(27:54)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118792' data-ss-event-type='button' data-ss-lecture-id='22118792' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118792' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">叙事设计</span> <span class="block__curriculum__section__list__item__lecture-duration">(10:13)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118793' data-ss-event-type='button' data-ss-lecture-id='22118793' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118793' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">讲故事框架</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:31)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118794' data-ss-event-type='button' data-ss-lecture-id='22118794' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118794' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">定位模板</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118795' data-ss-event-type='button' data-ss-lecture-id='22118795' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118795' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Positioning & messaging 定位和信息传递课程考试</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Go-to-Market 进入市场 [50 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118776' data-ss-event-type='button' data-ss-lecture-id='22118776' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118776' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">进入市场概述</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:56)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118777' data-ss-event-type='button' data-ss-lecture-id='22118777' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118777' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">进入市场的过程</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:30)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118778' data-ss-event-type='button' data-ss-lecture-id='22118778' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118778' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">获客及互动渠道</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:04)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118779' data-ss-event-type='button' data-ss-lecture-id='22118779' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118779' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">三步增长战略</span> <span class="block__curriculum__section__list__item__lecture-duration">(20:24)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118780' data-ss-event-type='button' data-ss-lecture-id='22118780' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118780' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">更进一步的进入市场过程</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:43)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118781' data-ss-event-type='button' data-ss-lecture-id='22118781' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118781' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">产品发布的时机</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:33)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118782' data-ss-event-type='button' data-ss-lecture-id='22118782' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118782' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">分享您的进入市场战略</span> <span class="block__curriculum__section__list__item__lecture-duration">(2:40)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118783' data-ss-event-type='button' data-ss-lecture-id='22118783' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118783' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">进入市场模板</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118784' data-ss-event-type='button' data-ss-lecture-id='22118784' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118784' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Go-to-Market 进入市场课程考试</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118785' data-ss-event-type='button' data-ss-lecture-id='22118785' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118785' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">进入市场课程作业</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:09)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Communication 沟通 [20 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118841' data-ss-event-type='button' data-ss-lecture-id='22118841' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118841' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">沟通的重要性</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:43)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118842' data-ss-event-type='button' data-ss-lecture-id='22118842' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118842' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">改良沟通小技巧</span> <span class="block__curriculum__section__list__item__lecture-duration">(17:26)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118843' data-ss-event-type='button' data-ss-lecture-id='22118843' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118843' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Communication 沟通课程考试</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Sales enablement 销售赋能 [60 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118766' data-ss-event-type='button' data-ss-lecture-id='22118766' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118766' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">销售赋能的角色</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:15)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118767' data-ss-event-type='button' data-ss-lecture-id='22118767' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118767' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">销售赋能战略</span> <span class="block__curriculum__section__list__item__lecture-duration">(9:51)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118768' data-ss-event-type='button' data-ss-lecture-id='22118768' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118768' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">从头开始创建销售手册</span> <span class="block__curriculum__section__list__item__lecture-duration">(25:28)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118769' data-ss-event-type='button' data-ss-lecture-id='22118769' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118769' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">销售赋能基础要素</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:34)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118770' data-ss-event-type='button' data-ss-lecture-id='22118770' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118770' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">让销售团队参与进来</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:20)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118771' data-ss-event-type='button' data-ss-lecture-id='22118771' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118771' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">衡量销售赋能</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:21)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118772' data-ss-event-type='button' data-ss-lecture-id='22118772' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118772' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">产品主导增长</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118773' data-ss-event-type='button' data-ss-lecture-id='22118773' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118773' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">销售赋能支持模板</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118774' data-ss-event-type='button' data-ss-lecture-id='22118774' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118774' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Sales enablement 销售赋能课程考试</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118775' data-ss-event-type='button' data-ss-lecture-id='22118775' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118775' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">销售赋能课程作业</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:36)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Onboarding 客户引导入职 [20 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118758' data-ss-event-type='button' data-ss-lecture-id='22118758' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118758' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">客户引导入职案例</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:24)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118759' data-ss-event-type='button' data-ss-lecture-id='22118759' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118759' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">客户引导入职框架</span> <span class="block__curriculum__section__list__item__lecture-duration">(5:20)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118760' data-ss-event-type='button' data-ss-lecture-id='22118760' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118760' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">客户引导入职的最佳实践</span> <span class="block__curriculum__section__list__item__lecture-duration">(3:01)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118761' data-ss-event-type='button' data-ss-lecture-id='22118761' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118761' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">客户引导课程作业</span> <span class="block__curriculum__section__list__item__lecture-duration">(1:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118762' data-ss-event-type='button' data-ss-lecture-id='22118762' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118762' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">客户保留策略</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:26)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118763' data-ss-event-type='button' data-ss-lecture-id='22118763' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118763' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">客户案例分析</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118764' data-ss-event-type='button' data-ss-lecture-id='22118764' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118764' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">客户引导 + 案例学习模板</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118765' data-ss-event-type='button' data-ss-lecture-id='22118765' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118765' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Onboarding 客户引导课程考试</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> Analysis & optimization 分析与优化 [25 mins] <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span class="block__curriculum__section__days-to-drip__number"></span> days </div> <div class="block__curriculum__section__days-to-drip--logged-out"> <span class="block__curriculum__section__days-to-drip__number"></span> days after you enroll </div> </div> </div> <ul class='block__curriculum__section__list'> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118805' data-ss-event-type='button' data-ss-lecture-id='22118805' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118805' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">分析的基础要素</span> <span class="block__curriculum__section__list__item__lecture-duration">(8:46)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118806' data-ss-event-type='button' data-ss-lecture-id='22118806' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118806' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">需要分析的领域</span> <span class="block__curriculum__section__list__item__lecture-duration">(7:12)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118807' data-ss-event-type='button' data-ss-lecture-id='22118807' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118807' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">A/B测试</span> <span class="block__curriculum__section__list__item__lecture-duration">(4:07)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118808' data-ss-event-type='button' data-ss-lecture-id='22118808' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118808' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">群组分析</span> <span class="block__curriculum__section__list__item__lecture-duration">(6:05)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118809' data-ss-event-type='button' data-ss-lecture-id='22118809' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118809' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Quiz icon"> <use xlink:href="#icon__Quiz"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">Exam | Analysis & optimization 分析与优化课程考试</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118810' data-ss-event-type='button' data-ss-lecture-id='22118810' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118810' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Video icon"> <use xlink:href="#icon__Video"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">群组分析课程作业</span> <span class="block__curriculum__section__list__item__lecture-duration">(0:48)</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> </ul> </section> <section class='bl block__curriculum__section'> <div class='block__curriculum__section__title b-110490046-section_name_background_color' data-release-date="" data-days-until-dripped="" data-is-dripped-by-date="" data-course-id="1045685"> <span class="block__curriculum__section__lock-icon"> <i class="fa fa-lock"></i>  </span> 最后 <div class="block__curriculum__section__days-to-drip"> <div class="block__curriculum__section__days-to-drip--logged-in"> Available in <span 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xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">资源图书馆（英文）</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118846' data-ss-event-type='button' data-ss-lecture-id='22118846' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118846' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span 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<button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118848' data-ss-event-type='button' data-ss-lecture-id='22118848' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118848' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">分享到社媒上去吧！</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li class='block__curriculum__section__list__item b-110490046-lecture_name_background_color'> <a class='block__curriculum__section__list__item__link' data-ss-course-id='1045685' data-ss-event-name='Lecture: Start (Sales - PE v2)' data-ss-event-href='/courses/product-marketing-certified-core-china-course/lectures/22118849' data-ss-event-type='button' data-ss-lecture-id='22118849' data-ss-school-id='459083' data-ss-user-id='' href='/courses/product-marketing-certified-core-china-course/lectures/22118849' > <span class='block__curriculum__section__list__item__lecture-icon'> <svg width="24" height="24" class='block__curriculum__section__list__item__lecture-icon__svg' alt="Subject icon"> <use xlink:href="#icon__Subject"></use> </svg> </span> <span class="block__curriculum__section__list__item__lecture-name">成为一名合作伙伴</span> <button class='block__curriculum__section__list__item__button start'>Start</button> </a> </li> <li 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<img alt="show all lectures icon" class='block__curriculum__view-all-lectures-btn-icon__svg' src="https://fedora.teachablecdn.com/assets/icons/chevron-down-solid-263093b97bd01b06adb0ad6caee9cc0ed3fd93607596fb8dee102ebd20d6d85e.svg" /> </button> </div> </div> </div> </div>  <style type='text/css'>.b-110490047-top { padding-top: 22.400000000000002px; } .b-110490047-bottom { padding-bottom: 22.400000000000002px; } .b-110490047-text_color { color: #36414D; } .b-110490047-content_width { max-width: 960px; } .b-110490047-background_color { background-color: #FFFFFF; } .b-110490047-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-110490047"> <style> .block__text .b-110490047-text_color { color: #36414D } .block__text .b-110490047-content_width { width: 960px; } .block__text .b-110490047-heading_text_color h1, .block__text .b-110490047-heading_text_color h2, .block__text .b-110490047-heading_text_color h3, .block__text 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class="ql-align-center">- Genson Glier, 资深产品营销经理 at Cheq</p> </div> </section> </div>  <style type='text/css'>.b-110490048-top { padding-top: 22.400000000000002px; } .b-110490048-bottom { padding-bottom: 22.400000000000002px; } .b-110490048-background_color { background-color: #FFFFFF; } .b-110490048-button_border_radius { border-radius: 25px; }</style> <div class="course-block block button " id="block-110490048"> <style> .block__button--button.b-110490048-button_border_radius { border-radius: 25px; } @media screen and (min-width: 768px) { .b-110490048-top { padding-top: 40px; } .b-110490048-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-110490048-background_color b-110490048-bottom b-110490048-top"> <div class="block__button"> <a href='https://certified.productmarketingalliance.com/purchase?product_id=2295617' target="_blank" rel="noopener" class='block__button--link' > <button class='block__button--button b-110490048-button_border_radius base-button' data-target="block.data.button_text" > 加入课程认证 </button> </a> </div> </section> </div>  <style type='text/css'>.b-110490049-top { padding-top: 22.400000000000002px; } .b-110490049-bottom { padding-bottom: 22.400000000000002px; } .b-110490049-content_width { width: 960px; } .b-110490049-heading_color { color: #36414D; } .b-110490049-background_color { background-color: #FFFFFF; } .b-110490049-description_color { color: #36414D; }</style> <div class="course-block block video " id="block-110490049"> <style> @media screen and (min-width: 768px) { .b-110490049-top { padding-top: 40px; } .b-110490049-bottom { padding-bottom: 40px; } } </style> <section class="container bl b-110490049-top b-110490049-bottom b-110490049-background_color"> <div class="block__video b-110490049-content_width"> <div class="block__video__text-wrapper rich-text"> <div class="block__video__heading_text b-110490049-heading_color"> <h4>您即将能得到的</h4> </div> <div class="b-110490049-description_color"> <p class="ql-align-center">这是我们A/B测试课程的其中一个几分钟小短片：加入我们产品营销核心课程，您将可以学习到像这样的10个小时以上相关内容。</p><p><br></p> </div> </div> <div class='wistia_responsive_padding'> <div class='wistia_responsive_wrapper'> <div class='hotmart_video_player public-hotmart-video' data-asset-id='362556' data-asset-type='video_asset'> </div> </div> </div> </div> </section> </div>  <style type='text/css'>.b-110490050-top { padding-top: 22.400000000000002px; } .b-110490050-bottom { padding-bottom: 22.400000000000002px; } .b-110490050-text_color { color: #36414D; } .b-110490050-content_width { max-width: 960px; } .b-110490050-background_color { background-color: #FFFFFF; } .b-110490050-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-110490050"> <style> .block__text .b-110490050-text_color { color: #36414D } .block__text .b-110490050-content_width { width: 960px; } .block__text .b-110490050-heading_text_color h1, .block__text .b-110490050-heading_text_color h2, .block__text .b-110490050-heading_text_color h3, .block__text .b-110490050-heading_text_color h4, .block__text .b-110490050-heading_text_color h5, .block__text .b-110490050-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-110490050-top { padding-top: 40px; } .b-110490050-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-110490050-top b-110490050-bottom b-110490050-background_color'> <div class="block__text-wrapper b-110490050-content_width b-110490050-heading_text_color b-110490050-text_color" data-target="block.data.body"> <p><em>" </em>产品营销联盟出色地完成了整个课程，该课程易于使用，并且在各个职业层次和行业中都具有很高的相关性。任何正在考虑或已经从事产品营销事业的人都应该注册加入取得认证。<em>”</em></p><p class="ql-align-center"><br></p><p class="ql-align-center"><strong>-Traci Campbell, 产品营销主管 at First Orion</strong></p> </div> </section> </div>  <style type='text/css'>.b-110490051-top { padding-top: 22.400000000000002px; } .b-110490051-bottom { padding-bottom: 22.400000000000002px; } .b-110490051-card_style { --card_style: grid; } .b-110490051-gutter_width { --gutter-width: 24px; } .b-110490051-content_width { max-width: 960px; } .b-110490051-heading_color { color: #000000; } .b-110490051-background_color { background-color: #FFFFFF; } .b-110490051-card_border_color { border-color: #000000; } .b-110490051-card_border_width { border-width: 1px; } .b-110490051-card_border_radius { border-radius: initial; } .b-110490051-card_text_alignment { text-align: center; } .b-110490051-button_border_radius { border-radius: 0px; } .b-110490051-card_background_color { background-color: #ffffff; }</style> <div class="course-block block featured_products " id="block-110490051"> <style> .block__featured-products__heading_text.b-110490051-heading_color { color: #000000; } .block__featured-products.b-110490051-background_color { background-color: #FFFFFF; } .block__featured-products .b-110490051-card_border_color, .block__featured-products .b-110490051-card_border_width { border: 1px solid #000000; } .block__featured-products .b-110490051-card_text_alignment .featured-product-card__content__title, .block__featured-products .b-110490051-card_text_alignment .course-card__content__subtitle { text-align: center; } .featured-product-card.b-110490051-card_background_color { background-color: #ffffff; } .block__featured-products__button .b-110490051-button_border_radius { border-radius: 0px; } @media screen and (min-width: 768px) { .b-110490051-top { padding-top: 40px; } .b-110490051-bottom { padding-bottom: 40px; } .b-110490051-gutter_width .block__columns, .b-110490051-gutter_width .block__columns__fixed { grid-column-gap: 24px; } } </style> <section class="bl block__featured-products block__featured-products__cards block__columns-per-row--3 b-110490051-top b-110490051-bottom b-110490051-gutter_width b-110490051-background_color"> <div class="block__featured-products__heading_text b-110490051-heading_color rich-text"><h4>Get Product Marketing Certified 取得产品营销认证</h4><p><br></p></div> <div class="block__columns b-110490051-content_width">  <div data-featured-product-type="Course" data-featured-product-id="1332198" class="featured-product-card card-style-grid block__column b-110490051-card_background_color b-110490051-card_border_color b-110490051-card_border_width b-110490051-card_border_radius b-110490051-card_text_alignment"> <a href="/p/segmentation-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/Joa012TwQWXPKtZxY6tx" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Segmentation Certified | Masters"> Segmentation Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1332198" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified."> Fine-tune your focus. Understand your audience. Propel your product. Get segmentation certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/N3FUb2H8SFm8cMD0sAXW" alt="Tamara Grominsky" /> <p class="featured-product-card__author__name" title="Tamara Grominsky"> Tamara Grominsky </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1332198" data-featured-product-id="1332198"> % </span> COMPLETE </div>  <p data-include-vat-price=2922326 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="825512" class="featured-product-card card-style-grid block__column b-110490051-card_background_color b-110490051-card_border_color b-110490051-card_border_width b-110490051-card_border_radius b-110490051-card_text_alignment"> <a href="/p/product-marketing-certified-core">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/Iehdqx6Q3KihvGaxDpgH" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Certified: Core"> Product Marketing Certified: Core </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-825512" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Propel your product and career to the next level with our fully self-paced certification program."> Propel your product and career to the next level with our fully self-paced certification program. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/0aojsf9Sc2T7fzmBhuSH" alt="Product Marketing Alliance" /> <p class="featured-product-card__author__name" title="Product Marketing Alliance"> Product Marketing Alliance </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-825512" data-featured-product-id="825512"> % </span> COMPLETE </div>  <p data-include-vat-price=1814482 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1227547" class="featured-product-card card-style-grid block__column b-110490051-card_background_color b-110490051-card_border_color b-110490051-card_border_width b-110490051-card_border_radius b-110490051-card_text_alignment"> <a href="/p/narrative-design-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/lCLRQ6uYQ0OIXiekPWbh" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Narrative Design Certified | Masters"> Narrative Design Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1227547" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Tell a story they can't ignore. Get certified in Narrative Design."> Tell a story they can't ignore. Get certified in Narrative Design. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://cdn.filestackcontent.com/McOt76zUSLSIPutINkOD" alt="Marcus Andrews" /> <p class="featured-product-card__author__name" title="Marcus Andrews"> Marcus Andrews </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1227547" data-featured-product-id="1227547"> % </span> COMPLETE </div>  <p data-include-vat-price=2783848 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1283403" class="featured-product-card card-style-grid block__column b-110490051-card_background_color b-110490051-card_border_color b-110490051-card_border_width b-110490051-card_border_radius b-110490051-card_text_alignment"> <a href="/p/persona-certified">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/N3Svk7ExRBuVepl2QRAB" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Persona Certified | Masters"> Persona Certified | Masters </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1283403" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Take your personas to the next level. Get Persona Certified."> Take your personas to the next level. Get Persona Certified. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/HyaxGgH8RoC3lIUiz6Z3" alt="PMA | Persona certified" /> <p class="featured-product-card__author__name" title="PMA | Persona certified"> PMA | Persona certified </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1283403" data-featured-product-id="1283403"> % </span> COMPLETE </div>  <p data-include-vat-price=3551123 class="featured-product-card__meta__item featured-product-card__price"> $500 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="1173151" class="featured-product-card card-style-grid block__column b-110490051-card_background_color b-110490051-card_border_color b-110490051-card_border_width b-110490051-card_border_radius b-110490051-card_text_alignment"> <a href="/p/pmm-hired">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/ICiM33TzTee6KRcBe0Ro" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="PMM Hired | Lifetime access"> PMM Hired | Lifetime access </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-1173151" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Everything you need to climb the product marketing career ladder."> Everything you need to climb the product marketing career ladder. </h4> <div class="featured-product-card__meta">   <div class="featured-product-card__meta__item featured-product-card__author"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:30,height:30/https://www.filepicker.io/api/file/8gsIOPMaR82wwL0Tmtzw" alt="PMA | PMM Hired" /> <p class="featured-product-card__author__name" title="PMA | PMM Hired"> PMA | PMM Hired </p> </div>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-1173151" data-featured-product-id="1173151"> % </span> COMPLETE </div>  <p data-include-vat-price=2614258 class="featured-product-card__meta__item featured-product-card__price"> $250 </p> </div> </div> </a> </div>  <div data-featured-product-type="Course" data-featured-product-id="945757" class="featured-product-card card-style-grid block__column b-110490051-card_background_color b-110490051-card_border_color b-110490051-card_border_width b-110490051-card_border_radius b-110490051-card_text_alignment"> <a href="/p/product-marketing-certified-core-live-online">  <div class="featured-product-card__image-container"> <img src="https://process.fs.teachablecdn.com/ADNupMnWyR7kCWRvm76Laz/resize=width:705/https://cdn.filestackcontent.com/xuy3fuepQQStg5fnXi51" role="presentation" /> </div> <div class="featured-product-card__content"> <h3 class="featured-product-card__content__title" title="Product Marketing Core: live & online | Part-time"> Product Marketing Core: live & online | Part-time </h3>  <div aria-hidden="true" class="featured-product-card__progressbar hidden"> <div role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-labelledby="percent-complete-945757" class="featured-product-card__progressbar-fill"></div> </div>  <h4 class="featured-product-card__content__subtitle" title="Get certified. Grow your skills. All with virtual classmates and your very own PMM instructor."> Get certified. Grow your skills. All with virtual classmates and your very own PMM instructor. </h4> <div class="featured-product-card__meta">  <p class="featured-product-card__meta__item featured-product-card__bundle"> 1 Course Bundle </p>  <div class="featured-product-card__meta__item featured-product-card__progress hidden" aria-hidden="true"> <span class="featured-product-card__percentage" id="percent-complete-945757" data-featured-product-id="945757"> % </span> COMPLETE </div>  <p data-include-vat-price=5093915 class="featured-product-card__meta__item featured-product-card__price"> $1,299 </p> </div> </div> </a> </div> </div> </section> </div>   <style type='text/css'>.b-110490053-top { padding-top: 22.400000000000002px; } .b-110490053-bottom { padding-bottom: 22.400000000000002px; } .b-110490053-text_color { color: #36414D; } .b-110490053-content_width { max-width: 720px; } .b-110490053-background_color { background-color: #FFFFFF; } .b-110490053-heading_text_color { color: #36414D; }</style> <div class="course-block block text " id="block-110490053"> <style> .block__text .b-110490053-text_color { color: #36414D } .block__text .b-110490053-content_width { width: 720px; } .block__text .b-110490053-heading_text_color h1, .block__text .b-110490053-heading_text_color h2, .block__text .b-110490053-heading_text_color h3, .block__text .b-110490053-heading_text_color h4, .block__text .b-110490053-heading_text_color h5, .block__text .b-110490053-heading_text_color h6 { color: #36414D } .block__text .block__text-wrapper h2{ margin-bottom: 2px; } .block__text .block__text-wrapper h3{ margin-bottom: 5px; } .block__text .block__text-wrapper h4{ margin-bottom: 9px; } .block__text .block__text-wrapper h5{ margin-bottom: 11px; } .block__text .block__text-wrapper h6{ margin-bottom: 14px; } @media screen and (min-width: 768px) { .b-110490053-top { padding-top: 40px; } .b-110490053-bottom { padding-bottom: 40px; } } </style> <section class='container bl block__text rich-text b-110490053-top b-110490053-bottom b-110490053-background_color'> <div class="block__text-wrapper b-110490053-content_width b-110490053-heading_text_color b-110490053-text_color" data-target="block.data.body"> <h3>常见问题 FAQs</h3><p><br></p><p><strong>Q: 这个课程是被认可的吗？</strong></p><p><strong>A: </strong>当然是。产品营销认证核心课程不仅获得了产品营销联盟PMA的认证，而且还获得了HubSpot, Facebook, TikTok, Salesforce, Sky等不同组织和公司的认可；同时，还获得了特许营销协会 Chartered Institute of Marketing (CIM) 和持续职业发展协会 Continuing Professional Development (CPD) 的认可。</p><p><br></p><p><strong>Q: 这个课程针对的是?</strong></p><p><strong>A: </strong>任何对产品营销感兴趣的人。如果您想过渡到该行业，它将为您提供最重要的信息知识基础，以使您立于不败之地。如果您是产品营销的新手，它将在您可能没有太多实际经验的领域提高您的技能。如果您是产品营销的资深人士，那么它可以帮您很好地回顾当前的趋势和潜在的新做法。对于每个人来说，这都是一个绝佳的机会，可以向世界上一些最大的企业学习。</p><p><br></p><p><strong>Q: 这门课程是否涵盖了我成为产品营销人员所需的所有知识？</strong></p><p><strong>A: </strong>如果我们自己来评价的话，这门课程相当全面。从研究到优化，它涵盖了产品营销从A到Z的各个方面。与此同时，由于产品营销涉及的方面众多，因此，本课程更多地关注其基本要素。</p><p>关于本课程的具体模块设置可以在上面获得。 👆</p><p><br></p><p><strong>Q: 我想要整个团队都取得产品营销认证，你们有团队价格吗？</strong></p><p><strong>A:</strong> 有的！我们会定制所有团队套餐，以确保它们完全适合您的需求，请在<a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="daa8a3bbb49aaaa8b5beafb9aeb7bba8b1bfaeb3b4bdadb5a8b6bef4b9b5b7">[email protected]</a>上给Ryan留言，让他知道您想要什么，他将为您准备个性化的定制服务。值得一提的是，我们不仅提供线上视频课程，还可以是在线+直播的方式，也可以在线+直播+线下导师的方式。</p><p><br></p><p><strong style="background-color:inherit;color:inherit;">Q: </strong><strong>我很想报名参加此课程，但看起来好像超出了我的价格范围。有没有一些付款方式来使它更容易负担？</strong></p><p><strong style="background-color:inherit;color:inherit;">A: </strong>我们对这门课程感到非常自豪，认为这是一个很好的机会，可以进一步了解产品营销的核心原则。因此，我们汇总了适合您个人情况的价格计划。参加该课程之前和之后也可以使用会员计划，以帮助减少总费用。欢迎您在<a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="accfc9ded8c5cad5ecdcdec3c8d9cfd8c1cddec7c9d8c5c2cbcdc0c0c5cdc2cfc982cfc3c1">[email protected]</a>上给我们留言，以讨论不同的付款方式。</p><p><br></p><p><strong>Q: 我目前正在考虑转行，希望进入产品营销领域，但不确定这是否会超出我的能力范围。该课程是否旨在帮助入门级产品营销人员，还是我应该寻求其他的？</strong></p><p><strong>A:</strong> 绝对不需要。我们的课程适合所有层次的产品营销人员。初学者绝对不会不适应本门课程，它还包含了许多新的学习内容，模板，案例研究和练习，供那些在产品营销领域有经验的人使用。</p><p><br></p><p><strong>Q: 完成整个课程并取得认证需要多长时间？</strong></p><p><strong>A: </strong>它取决于您每次投入的时间和方式。总的来说，课程内容大约需要两天的时间，但我们创建的课程内容可以使您随时随地轻松学习，每个模块可以完全单独完成。</p><p><br></p><p><strong>Q: 如果我没有通过考试会怎样？</strong></p><p><strong>A:</strong> 如果您第一次没有通过考试，则可以选择重新参加考试。不幸的是，如果第二次尝试也失败的话，则意味着您将不会获得证书。但是，所有的内容都还在，您仍然可以学习很多知识，并且可以终身使用该课程资料。</p><p><br></p><p><strong>Q: 每周的即时活动是什么？</strong></p><p><strong>A:</strong> 为了给您提供自定进度的在线课程的便利，而又不忽略那些即时双向对话的好处，产品营销核心课程每周都会与资深产品营销人员进行电话通话。</p><p>为什么？这样的话，您可以就所学到的东西提出问题，与也同样通过认证的志同道合的产品营销人聊天，吸收那些经验丰富的产品营销人经验和见解；他们知道如何把握行业的各个方面。</p><p><br></p><p><strong>Q: 我不能保证可以每周都参加即时研讨会。之后我是否可以根据时间安排重新回顾这些内容？</strong></p><p><strong>A: </strong>当然，我们完全理解有时您可能无法参加，这不是问题。为了确保您不会错过任何内容，我们将以前的所有研讨会都上传到了一个线上平台，供您在合适的时间段观看。</p><p><br></p><p><strong>Q: 我注意到课程订阅者有资格获得PMA会员计划的折扣，会员计划包括什么呢？</strong></p><p><strong>A:</strong> 是的没错！参加产品营销核心课程的所有人都有资格获得我们会员计划的折扣。它包括独家内容，更多模板和框架，导师计划，线上视频等等。有关会员计划内容的详细信息，请点击<a href="https://productmarketingalliance.com/signup/" target="_blank" style="">这里</a>。</p><p><br></p><p><strong>Q: 作为产品营销核心课程的一部分，我是否可以和一个个人导师取得联系？</strong></p><p><strong>A: </strong>肯定可以的。在我们的每周即时线上活动中，您可以和这些产品营销导师直接沟通，讨论产品营销相关的所有话题。他们也会向您提供一些专家级的建议与实践经验。</p> </div> </section> </div>  <style type='text/css'>.b-110490054-top { padding-top: 22.400000000000002px; 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