Brand Identity | About Us | Samsung Singapore

<!DOCTYPE html> <html lang="en-SG"> <head>        <link rel="preconnect" href="https://images.samsung.com"/>   <meta charset="utf-8"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta http-equiv="content-type" content="text/html; charset=UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1"/>  <title>Brand Identity | About Us | Samsung Singapore</title> <meta name="title" content="Brand Identity | About Us | Samsung Singapore"/> <link rel="canonical" href="https://www.samsung.com/sg/about-us/brand-identity/"/> <meta name="keywords" content="brand-identity"/> <meta name="description" content="Samsung's mission is to create human-driven innovations that defy barriers to make a better world for all. Read our stories to learn more about us."/> <meta name="date" content="2021-12-06"/> <meta name="sitecode" content="sg"/> <meta name="twitter:card" content="Summary"/> <meta name="twitter:site" content="@SamsungSG"/> <meta name="twitter:creator" content="@SamsungSG"/> <meta name="twitter:url" content="https://www.samsung.com/sg/about-us/brand-identity/"/> <meta name="twitter:title" content="Brand Identity | About Us | Samsung Singapore"/> <meta name="twitter:description" content="Samsung's mission is to create human-driven innovations that defy barriers to make a better world for all. 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if ( winhref.indexOf("?") > 0) { winhref = winhref.substring(0, winhref.indexOf("?")); } var siteCode = winhref.split("/")[3]; //cn인 경우는 경로에서 siteCode를 추출할 수 없으므로 다른 방법으로 접근 if(winhref.indexOf("samsung.com.cn") > 0) { siteCode = "cn"; } //depth Info. var depth = winhref.split("/").length; var depth_last = winhref.split("/")[depth-1]; if(depth_last =="" || depth_last.charAt(0)=="?"){ depth -= 1; } //set pathIndicator(not product page) var pageName = ""; var depth_2 = ""; var depth_3 = ""; var depth_4 = ""; var depth_5 = ""; var digitalData = { "page" : { "pageInfo" : { "siteCode" : "sg", "pageName" : pageName, "pageID" : "L2NvbnRlbnQvc2Ftc3VuZy9zZy9hYm91dC11cy9icmFuZC1pZGVudGl0eQ==", "pageTrack" : "about us", "originPlaform" : "web" }, "pathIndicator" : { "depth_2" : depth_2, "depth_3" : depth_3, "depth_4" : depth_4, "depth_5" : depth_5 } }, "user": { "userDeviceList": [ ] }, "product" : { "category" : "", "model_code" : "", // PD class정보 이용하여 설정 "model_name" : "", // PD page(server-side) "displayName" : "", // PD class정보 이용하여 설정 "pvi_type_code" : "", //PD page(server-side) "pvi_type_name" : "", //PD page(server-side) "pvi_subtype_code" : "", //PD page(server-side) "pvi_subtype_name" : "",//PD page(server-side) "pd_type" : "", //PD type "content_id" : "", "products" : "", "prodView" : "" } } </script>    <script type="text/javascript"> !function(e,n,t,i){var o=e.head;if(o){if(n)return;var a=e.createElement("style");a.id="alloy-prehiding",a.innerText="body { opacity: 0 !important }",o.appendChild(a),setTimeout((function(){a.parentNode&&a.parentNode.removeChild(a)}),1500)}}(document,-1!==document.location.href.indexOf("adobe_authoring_enabled")); </script>    <script src="//assets.adobedtm.com/72afb75f5516/9399104c5985/launch-23e418b1cb26.min.js" async></script>      <script> let isWebView = false; let isPlatformReady = false; class ShopAppUtil { constructor(params) { this.params = params; // let startT = new Date().valueOf(); // console.log("★ startTime:", startT); // if(!!window.flutter_inappwebview){ let siteCode = "sg"; let appCookie = document.cookie.match(`(^|;) ?WebView=([^;]*)(;|$)`); if(appCookie != null && appCookie[2] === "Y"){ isWebView = true; }else if(siteCode !== "fr"){ isWebView = !!window.flutter_inappwebview; } // } if(isWebView){ window.addEventListener("flutterInAppWebViewPlatformReady", (event) => { // let responseT = new Date().valueOf(); // console.log("★ responseTime:", responseT); // console.log("★ responseTime-startTime:", responseT - startT); // console.log("flutterInAppWebViewPlatformReady, web view:", isWebView); isPlatformReady = true; params.readyCallback(); }); } } callHandler = (methodName, ...params) => { if (isPlatformReady) { return window.flutter_inappwebview.callHandler(methodName, ...params) } else { return Promise.reject("Calling methodName: "+methodName+", but webview not identified") } } logger = (info, value) => { this.params.logger && console.log(" "+info+" "+value+" ") } isWebView = () => { this.logger('Returning isWebView: ', isWebView); return isWebView; } isPlatformReady = () => { this.logger('Returning isPlatformReady: ', isPlatformReady); return isPlatformReady; } getAppVersionCode = () => new Promise((resolve, reject) => { this.callHandler('getAppVersionCode') .then(result => { this.logger("App version", result) resolve(result) }) .catch(err => { this.logger("Error in App version", err) reject(err) }) }) triggerAnalytics = (data) => new Promise((resolve, reject) => { this.callHandler('OnAnalyticsEvent', data) .then(result => { this.logger("OnAnalyticsEvent Success", result) resolve(JSON.stringify(result)) }) .catch(err => { this.logger("Error in OnAnalyticsEvent", err) reject(err) }) }) openExternalBrowser = (url) => new Promise((resolve, reject) => { this.callHandler('openExternalBrowser', url) .then(result => { this.logger("openExternalBrowser Success", result) resolve(JSON.stringify(result)) }) .catch(err => { this.logger("Error in openExternalBrowser", err) reject(err) }) }) setupCloseForBack = (exit, confirm, hide, backCallback) => { this.callHandler('configureBackV2', exit, confirm, hide, backCallback) .then(function (result) { console.log(JSON.stringify(result)); }) .catch(function (err) { console.log("Error in configureBackV2", err) }) } setupNormalBack = () => { this.callHandler('configureBackV2', false, false, false, '') .then(function (result) { console.log(JSON.stringify(result)); }) .catch(function (err) { console.log("Error in configureBackV2", err) }) } getUserDetails = () => new Promise((resolve, reject) => { this.callHandler('getUserDetails', 'window.setUserDetails') .then(result => { this.logger("User Details", result) resolve(result) }) .catch(err => { this.logger("Error in getUserDetails", err) reject(err) }) }) updateCartCount = (cartCount) => new Promise((resolve, reject) => { this.callHandler('updateCartCount', cartCount) .then(result => { this.logger("updated Cart Count", result) resolve(result) }) .catch(err => { this.logger("Error in updateCartCount", err) reject(err) }) }) getToken = () => new Promise((resolve, reject) => { this.callHandler('getToken', false) .then(result => { this.logger("GetToken Success", result) resolve(result) }) .catch(err => { this.logger("Error in getToken", err) reject(err) }) }) displayInAppReview = () => new Promise((resolve, reject) => { this.callHandler('displayInAppReview') .then(result => { this.logger("displayInAppReview success") resolve(result) }) .catch(err => { this.logger("displayInAppReview failed") reject(err) }) }) } // [START log_event] function logEvent(name, params) { if (!name) { return; } if (window.AnalyticsWebInterface) { // Call Android interface window.AnalyticsWebInterface.logEvent(name, JSON.stringify(params)); } else if (window.webkit && window.webkit.messageHandlers && window.webkit.messageHandlers.firebase) { // Call iOS interface var message = { command: 'logEvent', name: name, parameters: params }; window.webkit.messageHandlers.firebase.postMessage(message); } else { // No Android or iOS interface found console.log("No native APIs found."); } } // [END log_event] // [START set_user_property] function setUserProperty(name, value) { if (!name || !value) { return; } if (window.AnalyticsWebInterface) { // Call Android interface window.AnalyticsWebInterface.setUserProperty(name, value); } else if (window.webkit && window.webkit.messageHandlers && window.webkit.messageHandlers.firebase) { // Call iOS interface var message = { command: 'setUserProperty', name: name, value: value }; window.webkit.messageHandlers.firebase.postMessage(message); } else { // No Android or iOS interface found console.log("No native APIs found."); } } // [END set_user_property] /* document.getElementById("event1").addEventListener("click", function() { console.log("event1"); logEvent("event1", { foo: "bar", baz: 123 }); }); document.getElementById("event2").addEventListener("click", function() { console.log("event2"); logEvent("event2", { size: 123.456 }); }); document.getElementById("userprop").addEventListener("click", function() { console.log("userprop"); setUserProperty("userprop", "custom_value"); }); */ </script> <script> const hideHeaderFooterByWindowFlutterInappwebview = () => { //$('.gnb').hide(); if(document.querySelector(".gnb") != null && document.querySelector(".gnb").style != null) { document.querySelector(".gnb").style.display='none'; } if(document.querySelector(".nv00-gnb") != null && document.querySelector(".nv00-gnb").style != null) { document.querySelector(".nv00-gnb").style.display='none'; } if(document.querySelector(".nv00-gnb-v3") != null && document.querySelector(".nv00-gnb-v3").style != null) { document.querySelector(".nv00-gnb-v3").style.display='none'; } //CRHQ-9185 [B2C] shop app - DB 전환 건 - 쿠키 체크 및 미노출 처리 - 보완로직 if(document.querySelector(".cod05-app-banner") != null && document.querySelector(".cod05-app-banner").style != null) { document.querySelector(".cod05-app-banner").style.display='none'; } if(document.querySelector(".breadcrumb") != null && document.querySelector(".breadcrumb").style != null) { document.querySelector(".breadcrumb").style.display='none'; } if(document.querySelector(".nv17-breadcrumb") != null && document.querySelector(".nv17-breadcrumb").style != null) { document.querySelector(".nv17-breadcrumb").style.display='none'; } if(document.querySelector(".epp-breadcrumb") != null && document.querySelector(".epp-breadcrumb").style != null) { document.querySelector(".epp-breadcrumb").style.display='none'; } if(document.querySelector(".footer-column") != null && document.querySelector(".footer-column").style != null) { document.querySelector(".footer-column").style.display='none'; } if(("es" === "sg" || "de" === "sg") && document.querySelector(".footer-bottom") != null && document.querySelector(".footer-bottom").style != null) { document.querySelector(".footer-bottom").style.display='none'; } if(document.querySelector(".footer-language") != null && document.querySelector(".footer-language").style != null) { document.querySelector(".footer-language").style.display='none'; } if(document.querySelector(".footer-language__anchor") != null && document.querySelector(".footer-language__anchor").style != null) { document.querySelector(".footer-language__anchor").style.display='none'; } if(document.querySelector(".footer-language-wrap") != null && document.querySelector(".footer-language-wrap").style != null) { document.querySelector(".footer-language-wrap").style.display='none'; } if(document.querySelector(".footer-sns") != null && document.querySelector(".footer-sns").style != null) { document.querySelector(".footer-sns").style.display='none'; } if(document.querySelector(".footer-terms") != null && document.querySelector(".footer-terms").style != null) { document.querySelector(".footer-terms").style.display='none'; } if(document.querySelector("#teconsent") != null && document.querySelector("#teconsent").style != null) { document.querySelector("#teconsent").style.display='none'; } if(document.querySelector("#QSIFeedbackButton-btn") != null && document.querySelector("#QSIFeedbackButton-btn").style != null) { document.querySelector("#QSIFeedbackButton-btn").style.display='none'; } if (window.location.href.indexOf("/mypage/myproducts/") > -1 || window.location.href.indexOf("/mypage/myrepair/") > -1 || window.location.href.indexOf("/mypage/rewards/") > -1 || window.location.href.indexOf("/mypage/myreferrals/") > -1) { if(document.querySelector(".explore-lnb-navigation") != null && document.querySelector(".explore-lnb-navigation").style != null) { document.querySelector(".explore-lnb-navigation").style.display='none'; } if(document.querySelector(".nv-g-lnb") != null && document.querySelector(".nv-g-lnb").style != null) { document.querySelector(".nv-g-lnb").style.display='none'; } if(document.querySelector(".pd-g-floating-nav") != null && document.querySelector(".pd-g-floating-nav").style != null) { document.querySelector(".pd-g-floating-nav").style.display='none'; } document.querySelectorAll("#content a[target='_blank']").forEach(function(item){ item.removeAttribute('target'); }); } if("page-standard-pd" === "page-static-gnb-hq" || "page-buying-pd" === "page-static-gnb-hq" || "page-feature-pd" === "page-static-gnb-hq") { if(document.querySelector(".pd-header-navigation__menu-epromoter-cta") != null && document.querySelector(".pd-header-navigation__menu-epromoter-cta").style != null) { document.querySelector(".pd-header-navigation__menu-epromoter-cta").style.display='none'; } if(document.querySelector(".product-detail-kv__cta-epromotor") != null && document.querySelector(".product-detail-kv__cta-epromotor").style != null) { document.querySelector(".product-detail-kv__cta-epromotor").style.display='none'; } }else if("page-bc-pd" === "page-static-gnb-hq"){ document.querySelectorAll("#content .s-message-link").forEach(function(item){ item.style.display = "none"; }); } document.querySelectorAll("#content a[href$='.pdf'][target='_blank']").forEach(function(item){ item.removeAttribute('target'); }); if(document.querySelector(".cookie-bar__app-banner") != null && document.querySelector(".cookie-bar__app-banner").style != null) { document.querySelector(".cookie-bar__app-banner").style.display='none'; } if(document.querySelector(".cod05-app-banner") != null && document.querySelector(".cod05-app-banner").style != null) { document.querySelector(".cod05-app-banner").style.display='none'; } //[EPP] Partner Bar 미노출 처리 if(document.querySelector(".partner-bar-wrap") != null && document.querySelector(".partner-bar-wrap").style != null) { document.querySelector(".partner-bar-wrap").style.display='none'; } if(window.sg && window.sg.common && window.sg.common.utils){ window.sg.common.utils.visibleScroll(); } } let timerId = setInterval(() => { if(isWebView){ hideHeaderFooterByWindowFlutterInappwebview(); } if(window.location.href.indexOf("samsung.com.cn") > -1){ //cn국가인 경우 //추가된 userAgent 판단 로직 var ua = navigator.userAgent; var ualower = ua.toLowerCase(); if(/micromessenger/.test(ualower)){ //userAgent include 'micromessenger' if(/miniprogram/i.test(ualower)){ // 위챗 미니앱 //return 'wxApp'; hideHeaderFooterByWindowFlutterInappwebview(); } }else if(/aliapp/i.test(ualower) && /miniprogram/i.test(ualower)){//userAgent include 'aliapp', 'miniprogram' //return 'aliApp';// 알리 미니앱 hideHeaderFooterByWindowFlutterInappwebview(); } } }, 10); setTimeout(() => { clearInterval(timerId); }, 20000); const setSessionStorage = () => { const isInAppWebViewSessionStorage = sessionStorage.getItem("isInAppWebViewSessionStorage"); if(!isInAppWebViewSessionStorage){ // readyCallback에서 세팅 (기존에 없는 경우만 세팅) sessionStorage.setItem("isInAppWebViewSessionStorage", "true"); } } //new ShopAppUtil let shopAppUtilInstance = new ShopAppUtil({ logger: true, readyCallback: setSessionStorage }); document.addEventListener("DOMContentLoaded", function () { if(shopAppUtilInstance.isWebView() && typeof $ !== "undefined"){ $(document).off("click", ".pd-offer__item a"); $(document).on("click", ".pd-offer__item a", function (e) { let href = $(this).attr("href"); if(href.indexOf("samsungmembers") > -1){ //samsungmembers e.preventDefault(); shopAppUtilInstance.openExternalBrowser(href); } }); } }); //EMI 팝업에서 호출 확인 용 function hideModalEmipopup() { console.log("[from finance-popup.js] call hideModalEmipopup()!! 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class="nv00-gnb__featured-products-thumbnail-item-link" role="menuitem"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2407/gnb/GNB_Q6_168x136_mo.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy Z Fold6" data-mobile-alt="Galaxy Z Fold6" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2407/gnb/GNB_Q6_168x136_mo.png?$168_136_PNG$" data-desktop-alt="Galaxy Z Fold6" data-mobile-alt="Galaxy Z Fold6" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy Z Fold6</p> </a> </li> <li class="nv00-gnb__featured-products-thumbnail-item"> <a href="/sg/smartphones/galaxy-z-flip6/" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:mobile:galaxy z flip6" class="nv00-gnb__featured-products-thumbnail-item-link" role="menuitem"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2407/gnb/GNB_B6_168x136_mo.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy Z Flip6" data-mobile-alt="Galaxy Z Flip6" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2407/gnb/GNB_B6_168x136_mo.png?$168_136_PNG$" data-desktop-alt="Galaxy Z Flip6" data-mobile-alt="Galaxy Z Flip6" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy Z Flip6</p> </a> </li> <li class="nv00-gnb__featured-products-thumbnail-item"> <a href="/sg/smartphones/galaxy-s24-ultra/" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:mobile:galaxy s24 ultra" 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class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_E1E2_168x136_mo.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy S24 | S24+" data-mobile-alt="Galaxy S24 | S24+" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_E1E2_168x136_mo.png?$168_136_PNG$" data-desktop-alt="Galaxy S24 | S24+" data-mobile-alt="Galaxy S24 | S24+" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy S24 | S24+</p> </a> </li> <li class="nv00-gnb__featured-products-thumbnail-item"> <a href="/sg/smartphones/galaxy-s/galaxy-s24-fe-blue-256gb-sm-s721blbcxsp/" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:mobile:Galaxy S24 FE" class="nv00-gnb__featured-products-thumbnail-item-link" role="menuitem"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_R12_168x136_mo.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy S24 FE" data-mobile-alt="Galaxy S24 FE" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_R12_168x136_mo.png?$168_136_PNG$" data-desktop-alt="Galaxy S24 FE" data-mobile-alt="Galaxy S24 FE" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy S24 FE</p> </a> </li> <li class="nv00-gnb__featured-products-thumbnail-item"> <a href="/sg/smartphones/galaxy-a/galaxy-a55-5g-awesome-iceblue-128gb-sm-a556elbaxsp/" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:mobile:galaxy a55 5g" class="nv00-gnb__featured-products-thumbnail-item-link" role="menuitem"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/gnb/Galaxy_A55_GNB_ice-blue.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy A55 5G" data-mobile-alt="Galaxy A55 5G" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/gnb/Galaxy_A55_GNB_ice-blue.png?$168_136_PNG$" data-desktop-alt="Galaxy A55 5G" data-mobile-alt="Galaxy A55 5G" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy A55 5G</p> </a> </li> <li class="nv00-gnb__featured-products-thumbnail-item"> <a href="/sg/tablets/galaxy-tab-s/galaxy-tab-s10-ultra-gray-256gb-sm-x920nzaaxsp/" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:mobile:galaxy tab s10 series" class="nv00-gnb__featured-products-thumbnail-item-link" role="menuitem"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_TS10-Series_168x136_mo.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy Tab S10 Series" data-mobile-alt="Galaxy Tab S10 Series" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2404/gnb/GNB_TS10-Series_168x136_mo.png?$168_136_PNG$" data-desktop-alt="Galaxy Tab S10 Series" data-mobile-alt="Galaxy Tab S10 Series" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy Tab S10 Series</p> </a> </li> <li class="nv00-gnb__featured-products-thumbnail-item"> <a href="/sg/watches/galaxy-watch/galaxy-watch-ultra-titanium-gray-lte-sm-l705fdaaxsp/" aria-label="Galaxy Watch Ultra: Open in a New Window" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature 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aria-label="Galaxy Buds3 Pro: Open in a New Window" an-tr="nv00_gnb-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:mobile:galaxy buds3 pro" class="nv00-gnb__featured-products-thumbnail-item-link" role="menuitem" target="_blank"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2407/gnb/HOME_Buds3Pro_GNB_168x136_mo.png?$LazyLoad_Home_PNG$" data-desktop-alt="Galaxy Buds3 Pro" data-mobile-alt="Galaxy Buds3 Pro" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/sg/2407/gnb/HOME_Buds3Pro_GNB_168x136_mo.png?$168_136_PNG$" data-desktop-alt="Galaxy Buds3 Pro" data-mobile-alt="Galaxy Buds3 Pro" role="img" data-comp-name="image"/> </div> <p class="nv00-gnb__featured-products-thumbnail-item-name">Galaxy Buds3 Pro</p> </a> </li> </ul> <button class="nv00-gnb__featured-products-thumbnail-item--next"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#next-regular" href="#next-regular"></use> </svg> </button> </div> </div> </div> </li> <li class="nv00-gnb__l0-menu"> <button class="nv00-gnb__l0-menu-btn" role="menuitem" aria-expanded="false" aria-haspopup="true" an-tr="nv00_gnb-1depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av"> TV & AV <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#next-bold" href="#next-bold"></use> </svg> </button> <div class="nv00-gnb__l1-menu-container left-side"> <p class="nv00-gnb__l1-menu-container-title">TV & AV</p> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="tv and av:recommended" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended"> Recommended <svg class="icon" focusable="false" 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href="/sg/tvs/oled-tv/highlights/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:why samsung oled" role="menuitem"> Why Samsung OLED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/8k-tv/highlights/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:why 8k tvs" role="menuitem"> Why 8K TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/lifestyle-tvs/the-frame/highlights/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:why the frame" role="menuitem"> Why The Frame </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/lifestyle-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:discover lifestyle tvs" role="menuitem"> Discover Lifestyle TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a 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an-la="tv and av:recommended:why micro led" role="menuitem"> Why Micro LED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/offer/upgrade/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:recommended:tv upgrade offer" role="menuitem"> TV Upgrade Offer <span class="badge-icon badge-icon--label badge-icon--bg-color-red">HOT</span> </a> </li> </ul> </div> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="tv and av:tvs" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs"> TVs <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:discover tvs" role="menuitem"> Discover TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/tv-buying-guide/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:tv buying guide" role="menuitem"> TV Buying Guide </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/help-me-choose/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:help choose my tv " role="menuitem"> Help Choose My TV </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/neo-qled-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:neo qled" role="menuitem"> Neo QLED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/qled-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:qled" role="menuitem"> QLED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/oled-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:oled" role="menuitem"> OLED </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/lifestyle-tvs/the-frame/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:the frame" role="menuitem"> The Frame </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/lifestyle-tvs/the-serif/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:the serif" role="menuitem"> The Serif </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/lifestyle-tvs/the-sero/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:the sero" role="menuitem"> The Sero </a> </li> <li class="nv00-gnb__l2-menu"> <a 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href="/sg/tv-accessories/all-tv-accessories/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:tv accessories" role="menuitem"> TV Accessories </a> </li> <li class="nv00-gnb__l2-menu mobile-only"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/help-me-choose/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:help choose your best tv" role="menuitem"> Help Choose Your Best TV </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/all-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tvs:all tvs" role="menuitem"> All TVs </a> </li> </ul> </div> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="tv and av:tv by size" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size"> TV by Size <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/98-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:98”" role="menuitem"> 98” </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/85-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:85 inch tvs" role="menuitem"> 85" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/77-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:77”" role="menuitem"> 77” </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/75-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:75 inch tvs" role="menuitem"> 75" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/65-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:65 inch tvs" role="menuitem"> 65" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/55-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:55 inch tvs" role="menuitem"> 55" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/50-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:50 inch tvs" role="menuitem"> 50" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/43-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:43 inch tvs" role="menuitem"> 43" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/32-inch-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:32 inch tvs" role="menuitem"> 32" </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/tv-buying-guide/what-size-tv-should-i-get/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:what is the right tv size" role="menuitem"> What is the Right TV Size? </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/all-tvs/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by size:all tvs" role="menuitem"> All TVs </a> </li> </ul> </div> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="tv and av:tv by resolution" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by resolution"> TV by Resolution <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/8k-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by resolution:8k tvs" role="menuitem"> 8K TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/uhd-4k-tv/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by resolution:4k tvs" role="menuitem"> 4K TVs </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/tvs/all-tvs/?full-hd+hd" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="tv and av:tv by resolution:full hd hd tvs" role="menuitem"> Full HD/HD TVs </a> </li> </ul> </div> <div 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class="nv00-gnb__l2-menu-link" href="/sg/monitors/gaming/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="displays:computer monitors:odyssey gaming" role="menuitem"> Odyssey Gaming </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/monitors/high-resolution/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="displays:computer monitors:viewfinity high resolution" role="menuitem"> ViewFinity High Resolution </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/monitors/smart-monitor/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="displays:computer monitors:smart monitors" role="menuitem"> Smart Monitors <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/monitors/ultra-wide/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" 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an-la="displays:computer monitors:all computer monitors" role="menuitem"> All Computer Monitors </a> </li> </ul> </div> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="displays:for business" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="displays:for business"> For Business <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/business/smart-signage/" aria-label="Smart Signage: Open in a New Window" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="displays:for business:smart signage" role="menuitem" target="_blank"> Smart Signage <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#outlink-bold" href="#outlink-bold"></use> </svg> </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/business/led-signage/" aria-label="LED Signage: Open in a New Window" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="displays:for business:led signage" role="menuitem" target="_blank"> LED Signage <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#outlink-bold" href="#outlink-bold"></use> </svg> </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/business/commercial-tvs/" aria-label="Commercial TVs: Open in a New Window" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="displays:for business:commercial tvs" role="menuitem" target="_blank"> Commercial TVs <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#outlink-bold" href="#outlink-bold"></use> </svg> </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/business/monitors/" aria-label="Business Monitors: Open in a New Window" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="displays:for business:business monitors" role="menuitem" target="_blank"> Business Monitors <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#outlink-bold" href="#outlink-bold"></use> </svg> </a> </li> </ul> </div> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread mobile-only"> </div> </div> </li> <li class="nv00-gnb__l0-menu"> <a class="nv00-gnb__l0-menu-link" href="/sg/accessories/" an-tr="nv00_gnb-1depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="accessories" role="menuitem"> Accessories </a> </li> <li class="nv00-gnb__l0-menu"> <a class="nv00-gnb__l0-menu-link" href="/sg/smartthings/" an-tr="nv00_gnb-1depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="smartthings" role="menuitem"> SmartThings </a> </li> </ul> <ul class="nv00-gnb__l0-menu-list right-menu" role="menubar"> <li class="nv00-gnb__l0-menu"> <button class="nv00-gnb__l0-menu-btn" role="menuitem" aria-expanded="false" aria-haspopup="true" an-tr="nv00_gnb-1depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support"> Support <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#next-bold" href="#next-bold"></use> </svg> </button> <div class="nv00-gnb__l1-menu-container right-side"> <p class="nv00-gnb__l1-menu-container-title">Support</p> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="support:product help" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:product help"> Product Help <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/support/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:product help:support home" role="menuitem"> Support Home </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/support/user-manuals-and-guide/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:product help:manual and software" role="menuitem"> Manual and Software </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/search/?searchvalue=mobile#support" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:product help:search support" role="menuitem"> Search Support </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/shop-faq/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:product help:shop faq" role="menuitem"> SHOP FAQ </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/welcome-to-samsung/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:product help:essential onboarding guide" role="menuitem"> Essential Onboarding Guide </a> </li> </ul> </div>  <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="support:repairs and warranty" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:repairs and warranty"> Repairs & Warranty <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/support/warranty/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:repairs and warranty:warranty information" role="menuitem"> Warranty Information </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/support/service-centre/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:repairs and warranty:service locator" role="menuitem"> Service Locator </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/mypage/myproducts/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:repairs and warranty:book track repair" role="menuitem"> Book/Track Repair </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/support/repair-cost/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:repairs and warranty:repair cost" role="menuitem"> Repair Cost </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/support/service-centre-wait-time/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:repairs and warranty:service centre waiting time" role="menuitem"> Service Centre Waiting Time </a> </li> </ul> </div>  <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="support:contact" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:contact"> Contact <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="https://samsung-livechat.sprinklr.com/seao/sg/index.html" aria-label="Live Chat: Open in a New Window" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:contact:live chat" role="menuitem" target="_blank"> Live Chat <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#outlink-bold" href="#outlink-bold"></use> </svg> </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="https://spr.ly/SingaporeWhatsapp" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:contact:whatsapp chat" role="menuitem"> WhatsApp Chat </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/support/contact/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:contact:call" role="menuitem"> Call </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="https://bit.ly/3pQRWnb" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:contact:email " role="menuitem"> Email </a> </li> </ul> </div>  <div class="nv00-gnb__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb__l1-menu"> <h3 class="nv00-gnb__l1-menu-btn" data-engname="support:additional info" an-tr="nv00_gnb-2depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:additional info"> Additional Info <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> </h3> </div> <ul class="nv00-gnb__l2-menu-list" role="menu"> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="/sg/support/newsalert/" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:additional info:news and alerts" role="menuitem"> News & Alerts </a> </li> <li class="nv00-gnb__l2-menu"> <a class="nv00-gnb__l2-menu-link" href="https://r1.community.samsung.com/t5/singapore/ct-p/sg" aria-label="Members & Community: Open in a New Window" an-tr="nv00_gnb-3depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="support:additional info:members and community" role="menuitem" target="_blank"> Members & Community <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#outlink-bold" href="#outlink-bold"></use> </svg> </a> </li> </ul> </div> <div class="nv00-gnb__l1-menu-wrap l1-l2-spread mobile-only"> </div> </div> </li> <li class="nv00-gnb__l0-menu"> <a class="nv00-gnb__l0-menu-link" href="/sg/business/" an-tr="nv00_gnb-1depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="for business" role="menuitem"> For Business </a> </li> </ul> </div> <div class="nv00-gnb__utility-wrap"> <div class="nv00-gnb__utility search"> <button class="nv00-gnb__utility-btn gnb__search-btn-js" an-tr="nv00_gnb-about us-l0-navigation2" an-ca="navigation" an-ac="gnb" an-la="search" aria-haspopup="true" aria-expanded="false"> <span class="hidden">Search</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#search-bold" href="#search-bold"></use> </svg> </button> </div> <div class="nv00-gnb__utility cart"> <a class="nv00-gnb__utility-btn js-global-cart-btn js-has-carturl" data-cart-url="https://shop.samsung.com/sg/cart" href="https://shop.samsung.com/sg/cart" an-tr="nv00_gnb--cart-depth1" an-ca="navigation" an-ac="gnb" an-la="cart" role="button"> <span class="hidden">Cart</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#cart-bold" href="#cart-bold"></use> </svg> <span class="cart-in-number gnb-cart-count" aria-live="polite" style="display:none;"><span class="hidden">Number of Products : </span></span> </a> </div> <div class="nv00-gnb__utility before-login"> <a class="nv00-gnb__utility-btn mobile-only loginBtn" an-tr="nv00_gnb-1depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="login" aria-label="Manage Account" href="javascript:;" role="button"> <span class="hidden">Log-In/Sign-Up</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#user-bold" href="#user-bold"></use> </svg> </a> <ul class="nv00-gnb__utility-user-menu-list" role="menu"> <li class="nv00-gnb__utility-user-menu desktop-only"> <a class="nv00-gnb__utility-user-menu-link loginBtn" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="sign in sign up" aria-label="sign in sign up" href="javascript:;" data-linkinfo="https://account.samsung.com/accounts/v1/DCGLSG/signInGate" role="menuitem"> Log-In/Sign-Up </a> <p class="nv00-gnb__utility-user-menu-rewards"> <a href="/sg/why-samsung-account/" class="nv00-gnb__utility-user-menu-rewards-link" aria-label="Why Create a Samsung Account? Samsung Rewards" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="rewards"> Why Create a Samsung Account? <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#next-bold" href="#next-bold"></use> </svg> </a> </p> </li> <li class="nv00-gnb__utility-user-menu"> <a class="nv00-gnb__utility-user-menu-link" href="https://shop.samsung.com/sg/mypage/orders" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="orders" aria-label="orders" role="menuitem"> Orders </a> </li> <li class="nv00-gnb__utility-user-menu"> <a class="nv00-gnb__utility-user-menu-link" href="/sg/mypage/myproducts/" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="product registration" aria-label="product registration" role="menuitem"> Product Registration<br /> </a> </li> <li class="nv00-gnb__utility-user-menu"> <a class="nv00-gnb__utility-user-menu-link" href="/sg/members/" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="members" aria-label="members" role="menuitem"> Members </a> </li> <li class="nv00-gnb__utility-user-menu"> <a class="nv00-gnb__utility-user-menu-link" href="/sg/rewards/" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="samsung rewards" aria-label="samsung rewards" role="menuitem"> Samsung Rewards </a> </li> </ul> </div> <div class="nv00-gnb__utility after-login"> <a class="nv00-gnb__utility-btn mobile-only js-account" href="javascript:;" role="button" aria-label="Manage Account"> <span class="hidden">Manage Account</span> <div class="image js-gnb-afterlogin-image"> <img class="image__main" src="" alt="alternative-text" role="img" data-comp-name="image"/> </div> <span class="account-icon js-gnb-afterlogin-no-image"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#user-bold" href="#user-bold"></use> </svg> </span> </a> <ul class="nv00-gnb__utility-user-menu-list" role="menu"> <li class="nv00-gnb__utility-user-menu user desktop-only"> <a class="nv00-gnb__utility-user-menu-link js-user-name" href="https://account.samsung.com/membership/contents/profile/profile-gate" role="menuitem" aria-label="Manage Account"> <div class="image js-gnb-afterlogin-image"> <img class="image__main" src="" alt="alternative-text" role="img" data-comp-name="image"/> </div> <span class="account-icon js-gnb-afterlogin-no-image"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#user-bold" href="#user-bold"></use> </svg> </span> <p class="user-name"></p> <p class="hidden">Manage Account</p> </a> <p class="nv00-gnb__utility-user-menu-rewards"> <a href="/sg/why-samsung-account/" class="nv00-gnb__utility-user-menu-rewards-link" aria-label="Why Create a Samsung Account? Samsung Rewards" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="rewards"> Why Create a Samsung Account? <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#next-bold" href="#next-bold"></use> </svg> </a> </p> </li> <li class="nv00-gnb__utility-user-menu"> <a class="nv00-gnb__utility-user-menu-link" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="my page" target="_self" aria-label="my page" href="/sg/mypage/" role="menuitem">My Page</a> </li> <li class="nv00-gnb__utility-user-menu"> <a class="nv00-gnb__utility-user-menu-link" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="orders" target="_self" aria-label="orders" href="https://shop.samsung.com/sg/mypage/orders" role="menuitem">Orders</a> </li> <li class="nv00-gnb__utility-user-menu"> <a class="nv00-gnb__utility-user-menu-link" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="wishlist" target="_self" aria-label="wishlist" href="https://shop.samsung.com/sg/my-account/wishlist/" role="menuitem">Wishlist</a> </li> <li class="nv00-gnb__utility-user-menu"> <a class="nv00-gnb__utility-user-menu-link" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="product registration" target="_self" aria-label="product registration" href="/sg/mypage/myproducts/" role="menuitem">Product Registration<br /></a> </li> <li class="nv00-gnb__utility-user-menu"> <a class="nv00-gnb__utility-user-menu-link" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="my rewards" target="_self" aria-label="my rewards" href="/sg/mypage/rewards/" role="menuitem">My Rewards</a> </li> <li class="nv00-gnb__utility-user-menu"> <a class="nv00-gnb__utility-user-menu-link" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="members" target="_self" aria-label="members" href="/sg/members/" role="menuitem">Members</a> </li> <li class="nv00-gnb__utility-user-menu"> <a href="javascript:;" class="nv00-gnb__utility-user-menu-link logoutBtn" an-tr="nv00_gnb-1depth-navigation2" an-ca="navigation" an-ac="gnb" an-la="logout" aria-label="logout" role="menuitem">Log Out</a> </li> </ul> </div> <div class="nv00-gnb__utility hamburger"> <button class="nv00-gnb__utility-btn" an-tr="nv00_gnb-gnb-navigation2" an-ca="navigation" an-ac="gnb" an-la="gnb:open" aria-expanded="false" aria-haspopup="true"> <span class="hidden">Navigation</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#menu-bold" href="#menu-bold"></use> </svg> </button> </div> </div> <div class="nv00-gnb__inner-wrap-looping--end" tabindex="0"></div> </div> <div class="nv00-gnb__dim-wrap" aria-hidden="true"></div> <form id="signInForm" name="signInForm" method="get" action="https://account.samsung.com/accounts/v1/DCGLSG/signInGate"> <input type="hidden" name="response_type" id="response_type" value=""/> <input type="hidden" name="client_id" value="9z5ss85h4x"/> <input type="hidden" name="locale" id="locale" value=""/> <input type="hidden" name="countryCode" value="SG"/> <input type="hidden" name="redirect_uri" id="redirect_uri" value="/aemapi/v6/data-login/afterLogin.sg.json"/> <input type="hidden" name="state" id="signInState" value=""/> <input type="hidden" name="goBackURL" id="signInGoBackURL" value=""/> <input type="hidden" name="scope" id="scope" value=""/> </form>  <form id="signOutForm" name="signOutForm" method="get" action="https://account.samsung.com/accounts/v1/DCGLSG/signOutGate"> <input type="hidden" name="client_id" value="9z5ss85h4x"/> <input type="hidden" name="state" id="signOutState" value=""/> <input type="hidden" name="signOutURL" id="signOutURL" value="/aemapi/v6/data-login/afterLogout.sg.json"/> </form>  <form id="joinForm" name="joinForm" method="post" action="https://account.samsung.com/membership/"> <input type="hidden" name="actionID" value="SignupAP"/> <input type="hidden" name="serviceID" value="9z5ss85h4x"/> <input type="hidden" 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class="explore-lnb__dropdown" role="presentation"> <a href="https://design.samsung.com/global/" role="menuitem" target="_blank" class="explore-lnb__link " aria-label="Samsung<br/>Design Open in a New Window" an-tr="nv07_explore floating navigation-about us-text-depth1" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:samsung design"> <div>Samsung<br />Design</div> <div class="explore-lnb__link-figure figure"> <div class="picture"> <svg focusable="false" xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16"> <path d="M13.573 2.427L13.573 11.475 12.239 11.475 12.239 4.703 3.037 13.906 2.094 12.963 11.297 3.76 4.525 3.761 4.525 2.427z"></path> </svg> </div> </div> </a> </div> </div> </div> </div> <span class="explore-lnb__link-gradation--right"></span> <button class="explore-lnb__next-btn nav-btn"> <span class="hidden">Next</span> <span class="explore-lnb__next-btn-icon"> <svg class="icon" focusable="false"> <use xlink:href="#next-regular" href="#next-regular"></use> </svg> </span> </button> </div> </div> </div> </div> <div class="fg-g-flagship-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="flagship-full-bleed padding-top-None padding-bottom-None overlay bg-white text-white kv-type"> <div class="flagship-full-bleed__wrap"> <div class="flagship-full-bleed__text-wrap text-pos-middle text-pos-left text-m-top text-m-left text- full-bleed"> <div class="flagship-full-bleed__text"> <p class="flagship-full-bleed__eyebrow-text desktop-only">Brand Identity</p> <p class="flagship-full-bleed__eyebrow-text mobile-only">Brand Identity</p> <h2 class="flagship-full-bleed__headline desktop-only text-size-x-large">The story of <br />Samsung brand</h2> <h2 class="flagship-full-bleed__headline mobile-only text-size-x-large">The story of Samsung brand</h2> </div> </div> <div class="flagship-full-bleed__media-wrap flagship-full-bleed__img-wrap"> <figure> <div class="image image--dyn-height"> <img data-desktop-alt data-mobile-alt role="img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/PC_Brand-Identity_KV-1.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_Brand-Identity_KV.jpg?$LazyLoad_Home_JPG$" class="image__preview lazy-load responsive-img"/> <img data-desktop-alt data-mobile-alt role="img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/PC_Brand-Identity_KV-1.jpg?$1920_N_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_Brand-Identity_KV.jpg?$720_N_JPG$" class="image__main lazy-load responsive-img"/> </div> </figure> </div> </div> </section> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--48 bg-white text-center text-mo-center "> <div class="textblock__body padding-top--48 padding-bottom--48"> <h2 class="textblock__title" data-font-size-pc="48" data-font-size-mo="30">Who we are and what drives us</h2> </div> </div> </div> <div class="pd-g-feature-benefit-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="st-feature-benefit-full-bleed st-feature-benefit-full-bleed--middle st-feature-benefit-full-bleed--left st-feature-benefit-full-bleed--m-top st-feature-benefit-full-bleed--m-left st-feature-benefit-full-bleed--center-img-over desktop-bg-white mobile-bg-white desktop-text-color-white mobile-text-color-white st-feature-benefit-full-bleed--image-radius" data-clickable-state="false"> <div class="st-feature-benefit-full-bleed__wrap"> <div class="st-feature-benefit-full-bleed__content-wrap"> <div class="st-feature-benefit-full-bleed__content-inner"> <div class="st-feature-benefit-full-bleed__content-area"> <p class="st-feature-benefit-full-bleed__eyebrow-text">Brand Story</p> <h2 class="st-feature-benefit-full-bleed__title" data-font-size-pc="38" data-font-size-mo="26">Who we are</h2> <div class="st-feature-benefit-full-bleed__cta"> <a class="cta cta--contained cta--white cta--mobile-white" href="/sg/about-us/brand-identity/brand-story/" target="_self" an-tr="ft03_feature full bleed-about us-cta-button" an-ca="content click" an-ac="feature" an-la="who we are:learn more">Learn more</a> </div> </div> </div> </div> <figure class="st-feature-benefit-full-bleed__figure "> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/PC_Brand-Identity_Card_01.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_AS.3_Brand_img02.png?$LazyLoad_Home_PNG$" data-desktop-alt="There are a man and woman looking at the screens showing fast moving lights" data-mobile-alt="There are a man and woman looking at the screens showing fast moving lights"/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/PC_Brand-Identity_Card_01.jpg?$1440_N_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_AS.3_Brand_img02.png?$624_N_PNG$" data-desktop-alt="There are a man and woman looking at the screens showing fast moving lights" data-mobile-alt="There are a man and woman looking at the screens showing fast moving lights"/> </div> </figure> </div> </section> </div> <div class="pd-g-feature-benefit-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="st-feature-benefit-full-bleed st-feature-benefit-full-bleed--top st-feature-benefit-full-bleed--left st-feature-benefit-full-bleed--m-top st-feature-benefit-full-bleed--m-left st-feature-benefit-full-bleed--center-img-over desktop-bg-white mobile-bg-white desktop-text-color-black mobile-text-color-black st-feature-benefit-full-bleed--image-radius" data-clickable-state="false"> <div class="st-feature-benefit-full-bleed__wrap"> <div class="st-feature-benefit-full-bleed__content-wrap"> <div class="st-feature-benefit-full-bleed__content-inner"> <div class="st-feature-benefit-full-bleed__content-area"> <p class="st-feature-benefit-full-bleed__eyebrow-text">Heritage</p> <h2 class="st-feature-benefit-full-bleed__title" data-font-size-pc="32" data-font-size-mo="22">Where it all began</h2> <div class="st-feature-benefit-full-bleed__cta"> <a class="cta cta--contained cta--black cta--mobile-black" href="/sg/about-us/brand-identity/heritage/" target="_self" an-tr="ft03_feature full bleed-about us-cta-button" an-ca="content click" an-ac="feature" an-la="where it all began:learn more">Learn more</a> </div> </div> </div> </div> <figure class="st-feature-benefit-full-bleed__figure "> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/PC_Brand-Identity_Card_02.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_Brand-Identity_Card_02.jpg?$LazyLoad_Home_JPG$" data-desktop-alt="In a white cupboard, old Samsung products are displayed" data-mobile-alt="In a white cupboard, old Samsung products are displayed"/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/PC_Brand-Identity_Card_02.jpg?$1440_N_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_Brand-Identity_Card_02.jpg?$624_N_JPG$" data-desktop-alt="In a white cupboard, old Samsung products are displayed" data-mobile-alt="In a white cupboard, old Samsung products are displayed"/> </div> </figure> </div> </section> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--48 bg-black text-center text-mo-center container-width-large"> <div class="textblock__body padding-top--48 padding-bottom--48"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">See how we express our unique spirit as <br />the relentless pioneer</h2> </div> </div> </div> <div class="pd-g-feature-benefit-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="st-feature-benefit-full-bleed st-feature-benefit-full-bleed--width-1920 st-feature-benefit-full-bleed--top st-feature-benefit-full-bleed--left st-feature-benefit-full-bleed--m-top st-feature-benefit-full-bleed--m-left st-feature-benefit-full-bleed--center-img-over desktop-bg-black mobile-bg-black desktop-text-color-white mobile-text-color-white st-feature-benefit-full-bleed--image-radius" data-clickable-state="false"> <div class="st-feature-benefit-full-bleed__wrap"> <div class="st-feature-benefit-full-bleed__content-wrap"> <div class="st-feature-benefit-full-bleed__content-inner"> <div class="st-feature-benefit-full-bleed__content-area"> <p class="st-feature-benefit-full-bleed__eyebrow-text">Logo</p> <h2 class="st-feature-benefit-full-bleed__title" data-font-size-pc="32" data-font-size-mo="22">How we define ourselves</h2> <div class="st-feature-benefit-full-bleed__cta"> <a class="cta cta--contained cta--white cta--mobile-white" href="/sg/about-us/brand-identity/logo/" target="_self" an-tr="ft03_feature full bleed-about us-cta-button" an-ca="content click" an-ac="feature" an-la="how we define ourselves:learn more">Learn more</a> </div> </div> </div> </div> <figure class="st-feature-benefit-full-bleed__figure "> <div class="first-image"> <img loading="lazy" class="first-image__main first-image__desktop" alt="There's Samsung lettermark on Suwon Digital Campus Central Gate." src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/AS.3_Brand_img04.png?$1920_N_PNG$"/> <img loading="lazy" class="first-image__main first-image__mobile" alt="There's Samsung lettermark on Suwon Digital Campus Central Gate." src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_Brand-Identity_Card_04.jpg?$624_N_JPG$"/> </div> </figure> </div> </section> </div> <div class="cm-g-blank-space aem-GridColumn aem-GridColumn--default--12"> <div class="blank-space bg-black blank-space--width-1920 blank-space--desktop-margin-medium blank-space--mobile-margin-medium"> </div> </div> <div class="pd-g-feature-benefit-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="st-feature-benefit-full-bleed st-feature-benefit-full-bleed--width-1920 st-feature-benefit-full-bleed--top st-feature-benefit-full-bleed--right st-feature-benefit-full-bleed--m-top st-feature-benefit-full-bleed--m-left st-feature-benefit-full-bleed--center-img-over desktop-bg-black mobile-bg-black desktop-text-color-white mobile-text-color-white st-feature-benefit-full-bleed--image-radius" data-clickable-state="false"> <div class="st-feature-benefit-full-bleed__wrap"> <div class="st-feature-benefit-full-bleed__content-wrap"> <div class="st-feature-benefit-full-bleed__content-inner"> <div class="st-feature-benefit-full-bleed__content-area"> <p class="st-feature-benefit-full-bleed__eyebrow-text">Color & Typography</p> <h2 class="st-feature-benefit-full-bleed__title" data-font-size-pc="32" data-font-size-mo="22">How we express ourselves</h2> <div class="st-feature-benefit-full-bleed__cta"> <a class="cta cta--contained cta--white cta--mobile-white" href="/sg/about-us/brand-identity/color-and-typo/" target="_self" an-tr="ft03_feature full bleed-about us-cta-button" an-ca="content click" an-ac="feature" an-la="how we express ourselves:learn more">Learn more</a> </div> </div> </div> </div> <figure class="st-feature-benefit-full-bleed__figure "> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/AS.3_Brand_img05.png?$LazyLoad_Home_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_Brand-Identity_Card_03.png?$LazyLoad_Home_PNG$" data-desktop-alt="From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square." data-mobile-alt="From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square."/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/AS.3_Brand_img05.png?$1920_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_Brand-Identity_Card_03.png?$624_N_PNG$" data-desktop-alt="From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square." data-mobile-alt="From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square."/> </div> </figure> </div> </section> </div> <div class="cm-g-blank-space aem-GridColumn aem-GridColumn--default--12"> <div class="blank-space bg-black blank-space--width-1920 blank-space--desktop-margin-medium blank-space--mobile-margin-medium"> </div> </div> <div class="pd-g-feature-benefit-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="st-feature-benefit-full-bleed st-feature-benefit-full-bleed--width-1920 st-feature-benefit-full-bleed--top st-feature-benefit-full-bleed--left st-feature-benefit-full-bleed--m-top st-feature-benefit-full-bleed--m-left st-feature-benefit-full-bleed--center-img-over desktop-bg-black mobile-bg-black desktop-text-color-white mobile-text-color-white st-feature-benefit-full-bleed--image-radius" data-clickable-state="false"> <div class="st-feature-benefit-full-bleed__wrap"> <div class="st-feature-benefit-full-bleed__content-wrap"> <div class="st-feature-benefit-full-bleed__content-inner"> <div class="st-feature-benefit-full-bleed__content-area"> <p class="st-feature-benefit-full-bleed__eyebrow-text">Sound</p> <h2 class="st-feature-benefit-full-bleed__title" data-font-size-pc="32" data-font-size-mo="22">Wherever you meet us</h2> <div class="st-feature-benefit-full-bleed__cta"> <a class="cta cta--contained cta--white cta--mobile-white" href="/sg/about-us/brand-identity/sound/" target="_self" an-tr="ft03_feature full bleed-about us-cta-button" an-ca="content click" an-ac="feature" an-la="wherever you meet us:learn more">Learn more</a> </div> </div> </div> </div> <figure class="st-feature-benefit-full-bleed__figure "> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/AS.3_Brand_img06.png?$LazyLoad_Home_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_AS.3_Brand_img06.png?$LazyLoad_Home_PNG$" data-desktop-alt="There are neon-colored square bars stacked up in 6 columns." data-mobile-alt="There are neon-colored square bars stacked up in 6 columns."/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/pc/AS.3_Brand_img06.png?$1920_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/sg/about-us/brand/brand-identity/mo/MO_AS.3_Brand_img06.png?$624_N_PNG$" data-desktop-alt="There are neon-colored square bars stacked up in 6 columns." data-mobile-alt="There are neon-colored square bars stacked up in 6 columns."/> </div> </figure> </div> </section> </div> <div class="nv-g-breadcrumb aem-GridColumn aem-GridColumn--default--12"> <nav class="breadcrumb" aria-label="Breadcrumb"> <div class="breadcrumb__inner"> <ul class="breadcrumb__path"> <li> <a aria-label="About Us" an-tr="nv03_breadcrumb-about us-text-breadcrumb" an-ca="navigation" an-ac="breadcrumb" an-la="breadcrumb:about us " href="/sg/about-us/"> <span class="breadcrumb__text-desktop">About Us</span> <span class="breadcrumb__text-mobile">About Us</span> </a> <svg class="icon" focusable="false" aria-hidden="true"><use xlink:href="#next-bold" href="#next-bold"></use></svg> </li> <li> <strong class="breadcrumb__text-desktop" aria-current="page">Brand Identity</strong> <strong class="breadcrumb__text-mobile" aria-current="page">Brand Identity</strong> </li> </ul> </div> <script type="application/ld+json" data-type="seo" data-object-type="BreadcrumbList" data-id="7c6e55dc-0eb0-43d5-8540-119363f24e6b">{"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","name":"About Us","item":"https://www.samsung.com/sg/about-us/","position":1},{"@type":"ListItem","name":"Brand 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cta--emphasis">Ok</button> </div> <button class="pd-get-stock-alert-popup__close"> <span class="hidden">Close popup</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <div class="confirm-popup" style="display: none" role="dialog" aria-modal="true"> <div class="confirm-popup__dimmed"></div> <div class="confirm-popup__content"> <div class="confirm-popup__content-inner"> <strong class="confirm-popup__title"></strong> <div class="confirm-popup__desc"></div> <div class="confirm-popup__disclaimer"></div> <div class="confirm-popup__cta-wrap"> <button class="cta cta--outlined cta--black"></button> <button class="cta cta--contained cta--emphasis"></button> </div> <button class="confirm-popup__close"> <svg class="icon"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> <span class="hidden">Layer Popup Close</span> </button> </div> </div> </div> <input type="hidden" value="https://shop.samsung.com/sg/mypage/wishlist/" id="WishlistPopupUrl"/> <div class="wishlist-popup"> <div class="layer-popup" id="wishlist-popup" role="dialog" style="display:block" aria-modal="true"> <div class="layer-popup__inner"> <div class="layer-popup__contents"> <h2 class="layer-popup__title"></h2> <div class="wishlist-popup__desc"></div> <div class="wishlist-popup__selectbox__wrap"> <div class="wishlist-popup__selectbox"> <div class="wishlist-popup__selectbox-inner"> <div class="menu filled"> <select class="menu__select" data-default-message="My Wishlist" tabindex="-1"> <option value="">My Wishlist 1</option> <option value="">My Wishlist 2</option> <option value="">My Wishlist 3</option> <option value="">My Wishlist 4</option> <option value="">My Wishlist 5</option> <option value="">My Wishlist 6</option> <option value="">My Wishlist 7</option> <option value="">My Wishlist 8</option> <option value="">My Wishlist 9</option> </select> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false"> <span class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-common/resources/images/svg-sprite.svg#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-common/resources/images/svg-sprite.svg#close-up-bold"></use> </svg> </button> </div> </div> </div> </div> </div> <div class="wishlist-popup__cta-wrap"> <div class="wishlist-popup__cta"> <a class="cta cta--outlined cta--black" href="#" role="button" aria-label="Link Title"></a> </div> <div class="wishlist-popup__cta"> <a class="cta cta--contained cta--emphasis" href="#" role="button"></a> </div> </div> <button type="button" class="layer-popup__close wishlist-popup__close"> <span class="hidden">Close popup</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </div> <style> #wtb-id-span { display: none; } .modal-container { position: relative; } .modal-window, .modal-overlay { display: none; } .modal-open { overflow: hidden; max-height: 100vh !important; margin: 0 !important; } .modal-open .modal-overlay { display: block; position: fixed; z-index: 10000; top: 0; left: 0; width: 100vw; height: 100%; opacity: 0.6; background: #000; } .modal-open .modal-window { display: block; position: fixed; z-index: 10001; top: 0; right: 0; bottom: 0; left: 0; overflow: hidden; overflow-x: hidden; overflow-y: auto; outline: 0; } .modal-open .internal-container { position: absolute; z-index: 5001; top: 5px; left: 50%; width: calc(100% - 10px); max-width: 1140px; min-height: 200px; max-height: calc(100vh - 10px); /* padding: 1.5625rem 1.25rem; */ overflow-y: auto; overflow-x: hidden; transform: translateX(-50%); background: #fff; } .modal-open .internal-container .tab{ height: auto; } @media screen and (min-width: 760px) { .modal-open .internal-container { width: calc(100% - 30px); max-height: calc(100vh - 30px); } .modal-open .internal-container .tab{ height: auto; } } .modal-open .close-button { display: flex; position: relative; justify-content: center; width: 20px; height: 20px; font-size: 26px; font-weight: bold; cursor: pointer; z-index: 1; } @media screen and (min-width: 760px) { .modal-open .close-button { position: sticky; top: 1rem; margin: 1rem 1rem auto auto; } _:-ms-fullscreen, :root .modal-open .close-button { position: absolute; right: 20px; } .modal-open .internal-container .tab{ height: auto; } } .modal-open .close-button img { width: 100%; z-index: -1; } .modal-open .close-button:hover { transition: color 0.3s; color: lighten(#000, 50%); } .modal-top-bar { display: flex; align-items: center; justify-content: flex-end; position: relative; padding: 15px 15px 5px 0; } .modal-title { margin: 0; margin-left: 0.4375rem; } .cciw-overlay { z-index: 5001 !important; } #ps-lightbox-background { z-index: 5001 !important; } .mfp-bg { z-index: 5001 !important; } .ps-container { z-index: 5002 !important; } .mfp-wrap { z-index: 5002 !important; } </style> <script defer src="//maps.googleapis.com/maps/api/js?region=kr&client=gme-samsungsds&libraries=places&callback=Function.prototype" type="text/javascript"></script> <div class="where-to-buy"></div> <input type="hidden" name="useNewWtb" id="useNewWtb" value="Y"/> <input type="hidden" name="searchApiDomain" id="searchApiDomain" value="//searchapi.samsung.com/v6"/> <input type="hidden" name="buyinstoreRedirectYN" id="buyinstoreRedirectYN" value="Y"/> <input type="hidden" id="rtlValue"/> <input type="hidden" name="current_model_code" id="current_model_code"/> <input type="hidden" id="wtbCurrentPagePath" value="/content/samsung/sg/about-us/brand-identity"/> <section class="ftd18-register-product popup" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProduct"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <div class="ftd18-register-product-popup" data-comp-name="registerProduct" data-auto-init="false"> <div class="ftd18-register-product__step-1 show"> <h2 class="ftd18-register-product__title">Product Registration</h2> <p class="ftd18-register-product__desc" data-js-action="RegisterDescription">Quick and easy product registration..<br/>Receive up-to-date personalized services and tips.</p> <div class="ftd18-register-product__step-1-inner"> <div class="ftd18-register-product__step-1__reg-list" role="list"> <div class="ftd18-register-product__step-1__reg" role="listitem"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#retention-registration-step01-serialnumber" href="#retention-registration-step01-serialnumber"></use> </svg> <div class="ftd18-register-product__step-1__reg__inner"> <strong class="ftd18-register-product__step-1__reg__title">Serial Number / IMEI</strong> <p class="ftd18-register-product__step-1__reg__desc">Enter your Serial Number/IMEI</p> <button class="cta cta--contained cta--black" data-js-action="serialnumberBtn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:product registration:enter serial number/imei"> Enter serial number/IMEI </button> </div> </div> <div class="ftd18-register-product__step-1__reg" role="listitem"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#retention-registration-step01-qr" href="#retention-registration-step01-qr"></use> </svg> <div class="ftd18-register-product__step-1__reg__inner"> <strong class="ftd18-register-product__step-1__reg__title">QR Scan</strong> <p class="ftd18-register-product__step-1__reg__desc">Scan the QR code on your products for easy registration..</p> <p class="ftd18-register-product__step-1__reg__sub-desc">* This feature is only supported on Samsung Home Appliances and non-smart B2C monitors.</p> <button class="cta cta--contained cta--black" data-js-action="qrscanBtn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:product registration:scan qr"> Scan QR code </button> </div> </div> </div> </div> </div> <div class="ftd18-register-product__step-2"> <h2 class="ftd18-register-product__title">Enter your Serial Number/IMEI</h2> <p class="ftd18-register-product__desc myd16-register-description">Quick and easy product registration.</p> <div class="ftd18-register-product__step-2-inner"> <div class="text-field-v2" data-comp-name="textFieldv2" data-auto-init="false"> <label class="text-field-v2__hint" for="serial-imei">Serial Number / IMEI</label> <div class="text-field-v2__input-wrap"> <input class="text-field-v2__input" id="serial-imei" type="text" autocomplete="on"/> <button class="text-field-v2__input-icon delete" aria-label="Delete" type="button"> <svg class="icon delete" focusable="false" aria-hidden="true"> <use xlink:href="#cancel-bold" href="#cancel-bold"></use> </svg> </button> <div class="text-field-v2__input-icon error"> <svg class="icon error" focusable="false" aria-hidden="true"> <use xlink:href="#information-error-bold" href="#information-error-bold"></use> </svg> </div> </div> <p class="text-field-v2__text assistive" id="serial-imei-assistive" aria-hidden="true">Please enter the 11 or 15- digit number.</p> <p class="text-field-v2__text error" id="serial-imei-error" aria-hidden="true">This product is already registered. Make sure you entered the right serial number or IMEI.</p> </div> <div class="ftd18-register-product__step-2__how-to-find-model-code"> <button class="ftd18-register-product__step-2__how-to-find-model-code__cta" data-i18n-expand="Expand" data-i18n-collapse="Collapse" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:how to find serial number or imei"> How to find Serial Number or IMEI <span class="hidden">Expand</span> <svg class="icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> <div class="ftd18-register-product__step-2__how-to-find-model-code-inner"> <div class="ftd18-register-product__step-2__select-wrap"> <ul class="ftd18-register-product__step-2__select-list" role="list"> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="type-hint" tabindex="-1" data-js-action="howToFindTypeSelect"> <option selected value="TV & AV" an-tr="an-tr-tv-av" an-ca="an-ca-tv-av" an-ac="an-ac-tv-av" an-la="an-la-tv-av">TV & AV</option> <option value="Mobile Device" an-tr="an-tr-mobile-device" an-ca="an-ca-mobile-device" an-ac="an-ac-mobile-device" an-la="an-la-mobile-device">Mobile Device</option> <option value="Home Appliance">Home Appliance</option> <option value="PC & Office">PC & Office</option> <option value="Camera & Camcorder">Camera & Camcorder</option> </select> <p id="type-hint" class="menu--text-field__hint">Type</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="type-hint type-text" type="button"> <span id="type-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="sub-type-hint" tabindex="-1"> <option selected value="Television">Television</option> <option value="Blu-ray">Blu-ray</option> <option value="Home cinema">Home cinema</option> <option value="MP3/MP4 Player">MP3/MP4 Player</option> </select> <p id="sub-type-hint" class="menu--text-field__hint">Sub Type</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="sub-type-hint sub-type-text" type="button"> <span id="sub-type-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="category-hint" tabindex="-1"> <option selected value="SUHD">SUHD</option> <option value="UHD">UHD</option> <option value="FHD">FHD</option> <option value="HD">HD</option> </select> <p id="category-hint" class="menu--text-field__hint">Category</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="category-hint category-text" type="button"> <span id="category-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> </ul> </div> <div class="ftd18-register-product__step-2__swiper-wrap"> <div class="ftd18-register-product__step-2__swiper swiper-container basic-swiper" data-swiper-option='{ "slidesPerView": 1, "keepWrapper": true, "autoHeight": true, "loop": false, "pagination": true, "componentEl": ".ftd18-register-product-popup", "followFinger": true }' data-comp-name="swiper" data-auto-init="false"> <div class="swiper-wrapper"> <div class="ftd18-register-product__step-2__swiper__slide swiper-slide" data-type-headline="How to find Serial Number or IMEI 1" role="tabpanel" id="slide-0"> <div class="ftd18-register-product__step-2__swiper__slide__image"> <div class="image"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> </div> </div> <div class="ftd18-register-product__step-2__swiper__slide__title">Back view</div> <div class="ftd18-register-product__step-2__swiper__slide__desc">The serial number and model name are printed on the label located on the lower left side of the device’s exterior, near the front. They are also on a second label, inside the refrigerator compartment on a side wall above the top shelf.</div> </div> <div class="ftd18-register-product__step-2__swiper__slide swiper-slide" data-type-headline="How to find Serial Number or IMEI 2" role="tabpanel" id="slide-1"> <div class="ftd18-register-product__step-2__swiper__slide__image"> <div class="image"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> </div> </div> <div class="ftd18-register-product__step-2__swiper__slide__title">Back view</div> <div class="ftd18-register-product__step-2__swiper__slide__desc">The serial number and model name are printed on the label located on the lower left side of the device’s exterior, near the front. They are also on a second label, inside the refrigerator compartment on a side wall above the top shelf.</div> </div> </div> </div> <div class="indicator dot-indicator" data-indicator-data='{ "type": "dot-indicator", "play": true, "autoRolling": false, "infiniteRolling": false }' data-comp-name="indicator" data-auto-init="false"> <div class="indicator-wrap"> <div class="indicator__list-wrap"> <div class="indicator__list" role="tablist"> <button class="indicator__item" role="tab"> <span class="indicator__dot-wrap"> <span class="indicator__dot"> <span class="indicator__dot-inner"></span> </span> <span class="hidden"></span> </span> </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ftd18-register-product__btn-wrap">  <button class="cta cta--outlined cta--black" data-action="back" data-js-action="backto1Btn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:back"> Back </button>  <button class="cta cta--contained cta--black" data-action="check" data-js-action="checkBtn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:check"> Check </button> </div> </div> <div class="ftd18-register-product__step-3"> <h2 class="ftd18-register-product__title">Product registration is almost complete!!</h2> <p class="ftd18-register-product__desc">You've entered a valid S/N or IMEI. Now select the model of your product.</p> <div class="ftd18-register-product__step-3-inner"> <div class="ftd18-register-product__step-3__category-list" data-i18n-selected="selected" role="list"> </div> <div class="ftd18-register-product__step-3__search"> <div class="ftd18-register-product__step-3__search__input-container"> <button class="ftd18-register-product__step-3__search__input__back"> <span class="hidden">Back</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#backward-bold" href="#backward-bold"></use> </svg> </button> <div class="ftd18-register-product__step-3__search__input-wrap"> <label class="ftd18-register-product__step-3__search__input-label" for="model-code-search">Enter your Model Number</label> <bdi><input class="ftd18-register-product__step-3__search__input" type="text" id="model-code-search" autocomplete="on"/></bdi> <button class="ftd18-register-product__step-3__search__input-icon delete" aria-label="delete" type="button" an-tr="ftd18_register product popup-about us-delete-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:delete model number"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#cancel-bold" href="#cancel-bold"></use> </svg> </button> <button class="ftd18-register-product__step-3__search__input-icon search" aria-label="search" type="submit" an-tr="ftd18_register product popup-about us-delete-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:search model number"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#search-bold" href="#search-bold"></use> </svg> </button> </div> </div> <h3 class="ftd18-register-product__step-3__search__result__title">Suggested Searches</h3> <div class="ftd18-register-product__step-3__search__result-list-wrap scrollbar" data-auto-init="false" data-comp-name="scrollbar" data-auto-resize> <ul class="ftd18-register-product__step-3__search__result-list scrollbar__contents" role="list"> </ul> </div> <div class="ftd18-register-product__step-3__search__result__error" aria-live="polite">No result. Please try again.</div> </div> </div> <div class="ftd18-register-product__btn-wrap"> <button class="cta cta--outlined cta--black" data-action="back" data-js-action="backto2Btn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:back"> Back </button> <button class="cta cta--contained cta--black cta--disabled" disabled data-action="select" data-js-action="selectBtn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:select"> Select </button> </div> </div> </div> </div> </div> <button class="popup__close" an-tr="ftd18_register product popup-about us-register popup-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <section class="ftd18-register-product-completion popup popup--alert" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProductCompletion"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <div class="image" data-js-action="ftd18RegisterProductImage"> <img class="image__main lazy-load-man" data-src="https://via.placeholder.com/120x120" alt="" data-comp-name="image" data-auto-init="false"/> </div> <h2 class="ftd18-register-product__title" data-js-action="ftd18RegisterProductTitle">Galaxy Book3 Ultra</h2> <p class="ftd18-register-product__desc" data-js-action="ftd18RegisterProductSku">SM-G996BZKGEUA</p> <p class="ftd18-register-product__desc" data-js-action="ftd18RegisterProductSerial">Serial Number: R3CR508WNAH</p> </div> </div> <div class="popup__btn-wrap"> <button class="cta cta--contained cta--black" data-js-action="confirmBtn" an-tr="ftd18_register product popup-about us-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:confirm"> Confirm </button> </div> <button class="popup__close" an-tr="ftd18_register product popup-about us-register popup-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <section class="ftd18-register-product-qr-scan-error popup popup--alert" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProductQRScanError"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <h2 class="ftd18-register-product__title">The device you are currently using does not support the camera function.</h2> <p class="ftd18-register-product__desc">Please try again with a different device.</p> </div> </div> <div class="popup__btn-wrap"> <button class="cta cta--contained cta--black" data-js-action="alertBtn" data-action="confirm" an-tr="ftd18_register product popup-about us-error pop up-content_click" an-ca="content click" an-ac="feature" an-la="error popup:confirm"> Confirm </button> </div> <button class="popup__close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <script src="/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-templates/page-static-gnb-hq/compact.min.js"></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/product-popup/pd-g-register-product-popup/clientlibs/site.min.js"></script> <script src="/etc.clientlibs/samsung/components/content/epp/common/ep-cm-g-barcode-scanner-popup/clientlibs/site.min.js"></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/explore/ex-g-floating-navigation/clientlibs/site.min.js" async></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/flagship-pd/fg-g-flagship-full-bleed/clientlibs/site.min.js" async></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/product/pd-g-feature-benefit-full-bleed/clientlibs/site.min.js" async></script> <script type="application/ld+json" data-type="seo" data-object-type="WebPage" data-id="d1d1cf83-74dc-4a5a-8e8c-97608cd83c2a">{"@context":"http://schema.org","@type":"WebPage","name":"Brand Identity | About Us | Samsung Singapore","url":"https://www.samsung.com/sg/about-us/brand-identity/"}</script> </div> </body> </html>

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