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onmousedown="adsLanding.select_tab("about", "tab_about", "advertising:overview")">نظرة عامة</a></li><li class="last "><a href="#" id="tab_cases" onclick="return false;" onmousedown="adsLanding.select_tab("cases", "tab_cases", "advertising:caseStudies")">دراسات الحالة</a></li></ul></div></center></div></div><div id="about" class="ads_info clearfix"><div class="left_col"><i class="border img sp_6hbc9q sx_c7cf55"></i><h3>للوصول إلى العملاء الذين تستهدفهم</h3><ul><li>تواصل مع أكثر من 500 مليون عميل محتمل</li><li>اختر جمهورك بحسب الموقع والعمر والاهتمامات</li><li>اختبر إعلانات الصور البسيطة والإعلانات النصية واستخدم ما تفضله</li></ul></div><div class="mid_col"><i class="border img sp_6hbc9q sx_a8f83d"></i><h3>عمّق علاقاتك</h3><ul><li>قم بالترويج لـ <a href="/web/20110719094409/http://ar-ar.facebook.com/pages/learn.php">صفحة فيس بوك</a> أو لموقع ويب</li><li>استخدم الزر "اعجبني" لزياردة تأثير اعلانك.</li><li>بناء مجتمع حول شركتك</li></ul></div><div class="right_col"><i class="border img sp_6hbc9q sx_8b1fd8"></i><h3>تحكم بميزانيتك</h3><ul><li>تعيين الميزانية اليومية التي تريحك</li><li>ضبط الميزانية اليومية في أي وقت</li><li>اختيار الدفع فقط عندما يقوم الناس بالنقر على الإعلان (كلفة النقرة) أو برؤية الإعلان (كلفة ألف ظهور)</li></ul></div></div><div id="cases" class="ads_info clearfix hide_info"><div class="UITwoColumnLayout_Container clearfix UITwoColumnLayout_LeftOrientation "><div class="UITwoColumnLayout_Content" style="width:-180px"><div><div class="ads_case" id="ads_case_audience"><h3>قم بالوصول إلى الأشخاص الحقيقيين في الوقت الصحيح.</h3><div class="highlight_box"><i class="case_graph img sp_4e7vaj sx_176321"></i><blockquote><span>وجدت [إعلانات فيس بوك] فعّالة جداً. لم تكن شركتي حيث هي اليوم لولا فيس بوك والحملات الإعلانية.</span><div>كريس ماير , رئيساً</div></blockquote><i class="flag_icon img sp_8yiu30 sx_436f3f"></i><a class="case_page_link" href="https://web.archive.org/web/20110719094409/http://www.facebook.com/CMPhotographics">عرض الصفحة CM Photographic</a></div><div class="clearfix"><p>بعتبره الناس فيس بوك جزءاً حقيقياً من حياتهم ، لكي يمكنك التأكد من أنك تتصل مع أناس حقيقيين ذوي اهتمام حقيقي في منتجاتك. أعطت فيس بوك CM Photographic القدرة على استهداف الديموغرافية الصحيحة وهي النساء بين 24-30 سنة واللواتي أشرن إلى أنهن مخطوبات.</p><div class="original_ad_container"><i class="original_ad img sp_4e7vaj sx_52067a"></i>الإعلان الأصلي الذي تم وضعه</div><p>على مدى 12 شهرا ، حصلت CM Photographics إيرادات تقارب 40،000 دولار مباشرة من استثمار 600 دولار للإعلان على فيس بوك. ومن المستخدمات اللواتي وجهن إلى موقع CM Photographics عبر الاعلانات ، أعرب 60 ٪ عن الاهتمام بالحصول على المزيد من المعلومات.</p></div></div><div class="ads_case hide_info" id="ads_case_traffic"><h3>اسعار مرنة و دفعات مقترحة بنفس الوقت تعطيك معرفة للتكلفة الفعالة و الحملات الاعلانية.</h3><div class="highlight_box"><h4>إجمالي تأجيرات StorQuest</h4><i class="case_graph img sp_4e7vaj sx_c0fa1f"></i><blockquote><span>فيس بوك ساعد عميلنا لاستهداف جمهور محدد و عرض حلاً لحاجاتهم المحددة. ان عرض اداة تخزين ذاتية لطلاب كلية في نهاية الفصل الدراسي مع اعلانات فيس بوك ساعد StorQuest لكسر حاجز معدلات ماحصل عليه من طلاب.</span><div>دان هوبن، الرئيس التنفيذي، G5 للبحوث التسويقية</div></blockquote><i class="flag_icon img sp_8yiu30 sx_436f3f"></i><a class="case_page_link" href="https://web.archive.org/web/20110719094409/http://www.facebook.com/pages/Santa-Monica-CA/StorQuest/52490448966">عرض الصفحة StorQuest</a></div><div class="clearfix"><p>ان اعلانات فيس بوك سهلة و فعالة من حيث التكلفة لادارة اسرع لحملتك الاعلانية. ان G5 وجدت النجاح بصنع حملات اعلانية على فيس بوك تستهدف طلاب الكلية في 21 جامعة في عطلة الصيف من اجل ادوات التخزين ذات الخدمة الذاتية StorQuest. ان اقتراحات الدفعات التي نقدمها في نفس الوقت لنظامنا المعتمد على المزادات اعطى ل G5 دليلاً لكيفية ايجاد الفاعلية بشدة من الاعلانات المعتمدة على ترشيحهم ذو الاهداف المختلفة ( مثل العمر و المستوى الحالي في الكلية و المكان).</p><div class="original_ad_container"><i class="original_ad img sp_4e7vaj sx_0b9ee6"></i>الإعلان الأصلي الذي تم وضعه</div><p>النتائج من حملة إعلانات StorQuest في فيس بوك كانت إحدى جهودها الإعلانية الأعلى أداءً على إنترنت:<ul><li>زيادة أكثر من 50 المائة في التاجيرات بالمقابل مع العام الماضي في المتجر نفسه.</li><li>نسبة تحويل 10 بالمائة من الزيارات الصادرة عن إعلانات فيس بوك.</li><li>بالتساوي مع قوقل ادووردز على اساس تكلفة العرض و تكلفة الزائر.</li><li>تكلفة الضغط 1.25$ دولار اخرجت 10.25$ دولار تكلفة عرض.</li><li>100$ دولار متوسط الايجارات; 600$ دولار متوسط قيمة الوقت لكل عميل.</li></ul></p></div></div><div class="ads_case hide_info" id="ads_case_pagesAds"><h3>دمج حلول التسويق في فيس بوك للحصول على عائد إيجابي على الاستثمار.</h3><div class="highlight_box"><h4>نسبة النقرات</h4><i class="case_graph img sp_4e7vaj sx_2771ad"></i><blockquote><span>لغاية اليوم، كان فيس بوك أحد حملاتنا الإعلانية الأفضل أداءً عبر إنترنت. من الصعوبة القيام بمنافسة التكلفة المتدنية للمشاركة والجمهور الملتزم والفريد.</span><div>— داميون ر. مارتن، العلاقات العامة والتسويق</div></blockquote><i class="flag_icon img sp_8yiu30 sx_436f3f"></i><a class="case_page_link" href="https://web.archive.org/web/20110719094409/http://www.facebook.com/pages/All-Nippon-Airways/43613800535">عرض الصفحة Nippon Airways</a></div><div class="clearfix"><p>When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a user's friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for ongoing messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience.</p><div class="original_ad_container"><i class="original_ad img sp_4e7vaj sx_8bd751"></i>الإعلان الأصلي الذي تم وضعه</div><p>Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. 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