CINXE.COM
Adobe® Marketing Cloud
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</script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=9"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"/> <title>Adobe® Marketing Cloud</title> <!-- Adobe Form Page FAAS --> <link rel="stylesheet" type="text/css" href="/web/20140123020221cs_/http://success.adobe.com/assets/en/css/landing/lpf/adobe.lpf.base.css"/> <link rel="stylesheet" type="text/css" href="/web/20140123020221cs_/http://success.adobe.com/assets/en/css/landing/lpf/adobe.lpf.corporate-products-faas.css"/> <link rel="stylesheet" type="text/css" href="/web/20140123020221cs_/http://success.adobe.com/assets/en/css/landing/lpf/adobe.lpf.media-queries-faas.css"/> <link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20140123020221cs_/http://success.adobe.com/assets/en/css/landing/lpf/dms/adobe.lpf.dms.comcast.css"> <link rel="stylesheet" href="/web/20140123020221cs_/http://success.adobe.com/assets/en/css/landing/validationEngine.css" type="text/css"/> <link rel="shortcut icon" href="https://web.archive.org/web/20140123020221im_/http://www.adobe.com/favicon.ico" type="image/x-icon"> <!--[if lt IE 9]> <script src="http://html5shiv.googlecode.com/svn/trunk/html5.js"></script> <![endif]--> <script type="text/javascript" charset="utf-8" src="https://web.archive.org/web/20140123020221js_/https://ajax.googleapis.com/ajax/libs/jquery/1.5.2/jquery.min.js"></script> <script type="text/javascript" charset="utf-8" src="/web/20140123020221js_/http://success.adobe.com/assets/global/scripts/jquery/ui/jquery-ui-1.8.11.custom.min.js"></script> <script type="text/javascript" charset="utf-8" src="/web/20140123020221js_/http://success.adobe.com/assets/global/scripts/jquery/plugins/uniform/jquery.uniform.min.js"></script> <script type="text/javascript" charset="utf-8" src="/web/20140123020221js_/http://success.adobe.com/assets/global/scripts/tracking/adobe-landing-demand-generic-v2.js"></script> <script type="text/javascript" charset="utf-8" src="/web/20140123020221js_/http://success.adobe.com/assets/en/scripts/forms/desbu/adobe-landing-picklists.js"></script> <script type="text/javascript" charset="utf-8" src="https://web.archive.org/web/20140123020221js_/http://wwwimages.adobe.com/uber/js/omniture/mbox.js"></script> <!-- Demandbase Company Autocomplete Widget --> <script type="text/javascript" charset="utf-8" src="https://web.archive.org/web/20140123020221js_/http://api.demandbase.com/autocomplete/widget.js"></script> <style> #demandbase-autocomplete .ui-widget .ui-widget { font-size: .6em !important; } #demandbase-autocomplete ul.demandbase-company-autocomplete{ width:183px !important; } </style> <script type="text/javascript" src="//web.archive.org/web/20140123020221js_/http://use.typekit.net/gfs3wib.js"></script> <script type="text/javascript">try{Typekit.load();}catch(e){}</script> <script type="text/javascript"> //Tracking and Linking Values var keyWordCat = 'a'; //Default keyword category var lpProduct = 'dms'; //Product name (follow convention 'name-version') var lpProgram = 'offer'; //Program type, i.e. SEM, Nurture, Offer var lpDate = 'August 2012'; //Date landing page launches (follow convention 'Month YYYY'); var lpLang = 'na'; //Page language var lpEventType = 'event45'; //Map the correct URLs to each class of link var linkMap = { } //grab name value pairs from the query string and shove them into an object called "req" var req = {}; var uri = window.location.href; uri.replace( new RegExp("([^?=&]+)(=([^&]*))?", "g"), function($0, $1, $2, $3) {req[$1] = $3;} ); //update keyWordCat if kw is passed in the query string req["kw"] != undefined ? keyWordCat = req["kw"] : keyWordCat = keyWordCat; var sc_events = ""; var sc_pagename = lpProduct + " " + lpProgram + " " + keyWordCat + " " + lpDate; //construct sc_pagename from page vars and query string var mboxLanguage = "language=" + lpLang; //define mboxLanguage from page vars var mboxProduct = "product=" + lpProduct; //define mboxProduct from page vars var mboxProgram = "program=" + lpProgram; //define mboxProgram from page vars var offerId = "offerId=product|" + lpProduct + "||kw|" + keyWordCat + "||language|" + lpLang; </script> <script type="text/javascript" charset="utf-8" src="/web/20140123020221js_/http://success.adobe.com/assets/global/scripts/tracking/adobe-landing-corporate-products.js"></script> <!-- Begin FAAS Script. --> <script type="text/javascript" language="javascript" src="https://web.archive.org/web/20140123020221js_/https://apps.enterprise.adobe.com/faas/service/jquery.faas-3.0.0.js"></script> <script type="text/javascript" language="javascript"> var autoCompOn; //Holder var for autocomplete test activation function ;(function($) { function formPosition(){ if($('.adobe-lpf').width() > 474){ $('.brand-canvas').after($('.leadform-pod').detach()); } else { $('.primary-message').append($('.leadform-pod').detach()); } } $(document).ready(function(e) { $('.leadform-pod').addClass('form-load'); formPosition(); //grab CID var s_cid = "null"; if (document.URL.indexOf("?") != -1 ){ var params = document.URL.split("?")[1]; var splitParams = params.split("&"); for (var i=0; i< splitParams.length; i++){ if (splitParams[i].indexOf("s_cid=") != -1) { s_cid = encodeURIComponent(splitParams[i].split("=")[1]); } } } on_resize(function(){ formPosition() }); $("#form").faas({ //change targeted element to fit your page "id": 1, "l":"en_us", //optional "d": "https://web.archive.org/web/20140123020221/http://success.adobe.com/en/na/programs/products/digitalmarketing/migration12/1208_21408_comcast_thanks.html?ev=event35", "as": true, //optional "pc": { "1": "js", "2": "faas_submission", "3": "sfdc", '4': 'demandbase' }, "q":{//optional }, "p": { "js": { "36" : "70130000000kSDFAA2", // Production_Campaign_Id "77": "1", "78": "1", "79": "1", "90": "DESBU", //"92": "2846", //these are all new, so you don’t need these now //"93": "2847", //"94": "7", "6": "marketing_web_form", "7": "whitepaper_form", "31": "TARGETSOLN", "35": 0, "89": (((typeof GetElqCustomerGUID != 'undefined') && (typeof GetElqCustomerGUID == 'function')) ? GetElqCustomerGUID() : "") } }, "e": { //put all callbacks here afterSubmitCallback: function (data) { if (data.data.destination.indexOf("?") == -1) { data.data.destination += "?faas_unique_submission_id=" + data.data.faas_unique_submission_id + "&s_cid=" + s_cid; } else { data.data.destination += "&faas_unique_submission_id=" + data.data.faas_unique_submission_id + "&s_cid=" + s_cid; } }, afterYiiLoadedCallback: function () { $("footer p:contains('Notice:')").attr('id', 'footer-legal'); //Allow hiding prepops by URL param if (document.URL.indexOf("hideprepop=true") >=0){ jQuery('.prepop-demandbase').hide(); } var formId = 1; var countryQuestionId = 14; // Remove the US notice completely $('#footer-legal').empty(); $('#footer-legal').append($('#Form'+formId+'_legal_disclaimer_united_states').detach()); $('#footer-legal').append($('#Form'+formId+'_legal_disclaimer_international').detach()); $('#footer-legal').append($('#Form'+formId+'_legal_disclaimer_germany').detach()); $('#Form'+formId+'_legal_disclaimer_germany').css('font-size','14px'); $('.submit').append('<div id="japan_disclaimer" style="word-wrap: break-word;">'+$('#Form'+formId+'_legal_disclaimer_united_states').html()+'</div>'); // Add communication preferences popup modal $('.submit').append('<div id="faas_communication_preferences" class="dialog-content"><section id="faas_communication_preferences_content" class="faas-notice"></section></div>'); //************************************************************** // Append HTML elements to that modal //************************************************************** $('#faas_communication_preferences_content').append($('#Form'+formId+'_legal_disclaimer_korea').detach()); $('#faas_communication_preferences_content').append('<div class="errorSummary"><ul id="southKoreanDisclaimerErrors"></ul></div>'); $('#faas_communication_preferences_content').append('<div class="row checkbox 84container"><input id="84replica" name="Form'+formId+'[84]" type="checkbox" /><label for="84replica">'+$('label[for="Form'+formId+'_84"]').html()+'</label></div>'); //84 $('#faas_communication_preferences_content').append('<div class="row checkbox 85container"><input id="85replica" name="Form'+formId+'[85]" type="checkbox" /><label for="85replica">'+$('label[for="Form'+formId+'_85"]').html()+'</label></div>'); //85 $('#faas_communication_preferences_content').append('<div class="row checkbox 86container"><input id="86replica" name="Form'+formId+'[86]" type="checkbox" /><label for="86replica">'+$('label[for="Form'+formId+'_86"]').html()+'</label></div>'); //86 $('#faas_communication_preferences_content').append('<div class="row checkbox 87container"><input id="87replica" name="Form'+formId+'[87]" type="checkbox" /><label for="87replica">'+$('label[for="Form'+formId+'_87"]').html()+'</label></div>'); //87 //remove the * from the end of the questions $('#faas_communication_preferences_content').find('.required').detach(); // Korean accept button var settings = $('#form').faas('getSettings'); var locale = settings.l; var buttonText = "Accept" if (locale == 'en_us') { var buttonText = "Accept" } else if (locale == 'es_es') { var buttonText = "Aceptar" } else if (locale == 'de') { var buttonText = "Akzeptieren" } else if (locale == 'fr_fr') { var buttonText = "Accepter" } else if (locale == 'zh_cn') { var buttonText = "接受" } else if (locale == 'ja_jp') { var buttonText = "接受" } else if (locale == 'ko') { var buttonText = "동의함" } else if (locale == 'zh_tw') { var buttonText = "接受" } else if (locale == 'da') { var buttonText = "Acceptér" } else if (locale == 'sv') { var buttonText = "Godkänn" } else if (locale == 'it') { var buttonText = "Accetta" } else if (locale == 'en_gb') { var buttonText = "Accept" } else if (locale == 'nl') { var buttonText = "Accepteren" } else if (locale == 'no') { var buttonText = "Godta" } else if (locale == 'pt') { var buttonText = "Aceitar" } else if (locale == 'fi') { var buttonText = "Hyväksy" } else if (locale == 'ru') { var buttonText = "Принять" } else if (locale == 'tr') { var buttonText = "Kabul Et" } else if (locale == 'pl') { var buttonText = "Akceptuję" }; $('#faas_communication_preferences_content').append('<button class="offer-pod-button korean-accept-button">'+buttonText+'</button>'); $('.korean-accept-button').live('click', function(){ window._korean_disclaimer_accept_button_clicked = true; $('#faas_communication_preferences').dialog('close'); $(".faas-form").submit(); }); //************************************************************** // Unbind default triggers //************************************************************** $('#Form'+formId+'_'+countryQuestionId+'').unbind('change.faasCommunicationPreferences'); $('#Form'+formId+'_84').unbind('change.faasCommunicationPreferences'); $('#Form'+formId+'_85').unbind('change.faasCommunicationPreferences'); $('#Form'+formId+'_86').unbind('change.faasCommunicationPreferences'); $('#Form'+formId+'_87').unbind('change.faasCommunicationPreferences'); //************************************************************** // Hide checkboxes //************************************************************** $('.84').hide(); $('.85').hide(); $('.86').hide(); $('.87').hide(); //************************************************************** // Setup triggers //************************************************************** $('#Form'+formId+'_84').removeAttr('checked'); $('#Form'+formId+'_85').removeAttr('checked'); $('#Form'+formId+'_86').removeAttr('checked'); $('#Form'+formId+'_87').removeAttr('checked'); //84 $('#84replica').bind('change.faasCommunicationPreferences', function (event) { if ($('#84replica').is(':checked')) $('#Form'+formId+'_84').attr('checked','checked'); else $('#Form'+formId+'_84').removeAttr('checked'); }); //85 $('#85replica').bind('change.faasCommunicationPreferences', function (event) { if ($('#85replica').is(':checked')) $('#Form'+formId+'_85').attr('checked','checked'); else $('#Form'+formId+'_85').removeAttr('checked'); }); //86 $('#86replica').bind('change.faasCommunicationPreferences', function (event) { if ($('#86replica').is(':checked')) $('#Form'+formId+'_86').attr('checked','checked'); else $('#Form'+formId+'_86').removeAttr('checked'); }); //87 $('#87replica').bind('change.faasCommunicationPreferences', function (event) { if ($('#87replica').is(':checked')) $('#Form'+formId+'_87').attr('checked','checked'); else $('#Form'+formId+'_87').removeAttr('checked'); }); $('#Form'+formId+'_'+countryQuestionId+'').bind('change.faasCommunicationPreferences', function (event) { var countryCode = $("#Form"+formId+"_"+countryQuestionId+"").val(); if (countryCode == '1579') { //Japan $('#japan_disclaimer').show(); $('#Form'+formId+'_legal_disclaimer_united_states').show(); $('#Form'+formId+'_legal_disclaimer_international').hide(); $('#Form'+formId+'_legal_disclaimer_germany').hide(); } else if (countryCode == '2580' || //US countryCode == '674') { //Canada $('#japan_disclaimer').hide(); $('#Form'+formId+'_legal_disclaimer_united_states').show(); $('#Form'+formId+'_legal_disclaimer_international').hide(); $('#Form'+formId+'_legal_disclaimer_germany').hide(); } else if (countryCode == '822' || //Germany countryCode == '590') { //Austria $('#japan_disclaimer').hide(); $('#Form'+formId+'_legal_disclaimer_united_states').hide(); $('#Form'+formId+'_legal_disclaimer_international').hide(); $('#Form'+formId+'_legal_disclaimer_germany').show(); } else { $('#japan_disclaimer').hide(); $('#Form'+formId+'_legal_disclaimer_united_states').hide(); $('#Form'+formId+'_legal_disclaimer_international').show(); $('#Form'+formId+'_legal_disclaimer_germany').hide(); } }); var countryCode = $("#Form"+formId+"_"+countryQuestionId+"").val(); if (countryCode == '1579') { //Japan $('#japan_disclaimer').show(); $('#Form'+formId+'_legal_disclaimer_united_states').show(); $('#Form'+formId+'_legal_disclaimer_international').hide(); $('#Form'+formId+'_legal_disclaimer_germany').hide(); } else if (countryCode == '2580' || //US countryCode == '674') { //Canada $('#japan_disclaimer').hide(); $('#Form'+formId+'_legal_disclaimer_united_states').show(); $('#Form'+formId+'_legal_disclaimer_international').hide(); $('#Form'+formId+'_legal_disclaimer_germany').hide(); } else if (countryCode == '822' || //Germany countryCode == '590') { //Austria $('#japan_disclaimer').hide(); $('#Form'+formId+'_legal_disclaimer_united_states').hide(); $('#Form'+formId+'_legal_disclaimer_international').hide(); $('#Form'+formId+'_legal_disclaimer_germany').show(); } else { $('#japan_disclaimer').hide(); $('#Form'+formId+'_legal_disclaimer_united_states').hide(); $('#Form'+formId+'_legal_disclaimer_international').show(); $('#Form'+formId+'_legal_disclaimer_germany').hide(); } //************************************************************** // Setup dialogue //************************************************************** function resizeFaaSCommunicationPreferencesDialog() { var sHeight = $(window).height(); var sWidth = $(window).width(); var dHeight = $('#faas_communication_preferences').parent().height(); var dWidth = $('#faas_communication_preferences').parent().width(); if($.browser.msie && $.browser.version < 8) { dWidth = getFaaSCommunicationPreferencesDialogWidth(); $('#faas_communication_preferences').parent().css({'width':dWidth}); } var top = (sHeight / 3) - (dHeight / 3) + $(document).scrollTop(); var left = (sWidth / 2) - (dWidth / 2); if(top < 24) { top = 24; } $('.ui-widget-overlay').css({'z-index':'1000'}); $('#faas_communication_preferences').parent().css({'top':top, 'left':left, 'z-index':'1001'}); } function getFaaSCommunicationPreferencesDialogWidth() { var w = 0; $('#faas_communication_preferences').contents().each(function(){ cW = $(this).outerWidth(true); if(cW > w){ w = cW; } }); return w; } on_resize(function () { resizeFaaSCommunicationPreferencesDialog(); }); $('#faas_communication_preferences').dialog({ autoOpen: false, closeText: 'X', modal: true, show: { effect: 'fade', speed: 'fast' }, hide: { effect: 'fade', speed: 'fast' }, open: function () { $('.ui-dialog-titlebar-close').remove(); $('#faas_communication_preferences').parent().removeAttr('style'); resizeFaaSCommunicationPreferencesDialog(); }, close: function () { } }); $('.ui-widget-overlay').live('click', function() { $('#faas_communication_preferences').dialog('close'); }); }, beforeValidationCallback: function () { var formId = 1; var countryQuestionId = 14; var countryCode = $("#Form"+formId+"_"+countryQuestionId+"").val(); if (countryCode == "1635") { if (($('#84replica').is(':checked') && $('#85replica').is(':checked') && $('#87replica').is(':checked') && $('#Form'+formId+'_84').is(':checked') && $('#Form'+formId+'_85').is(':checked') && $('#Form'+formId+'_87').is(':checked'))) { $('#faas_communication_preferences').dialog('close'); return true; } else { if (window._korean_disclaimer_accept_button_clicked) { var $form = $('#faas-form-'+formId); var formValid = $.fn.yiiactiveform.isValid($form); var validationMessages = $.fn.yiiactiveform.getMessages($form); // first clear the summary for the checkbox replicas: $('#southKoreanDisclaimerErrors').empty(); // then fill it with each validation message if (validationMessages['Form1_84']) { $.each(validationMessages['Form1_84'], function (j, message) { $('#southKoreanDisclaimerErrors').append('<li>' + message + '</li>'); }); } if (validationMessages['Form1_85']) { $.each(validationMessages['Form1_85'], function (j, message) { $('#southKoreanDisclaimerErrors').append('<li>' + message + '</li>'); }); } if (validationMessages['Form1_87']) { $.each(validationMessages['Form1_87'], function (j, message) { $('#southKoreanDisclaimerErrors').append('<li>' + message + '</li>'); }); } } $('#Form'+formId+'_legal_disclaimer_korea').show(); $('#faas_communication_preferences').dialog('open'); return false; } } else { $('#84replica').attr('checked','checked'); $('#85replica').attr('checked','checked'); $('#87replica').attr('checked','checked'); $('#Form'+formId+'_84').attr('checked','checked'); $('#Form'+formId+'_85').attr('checked','checked'); $('#Form'+formId+'_87').attr('checked','checked'); return true; } }, formLoadedCallback: function(){ $('.leadform-pod').removeClass('form-load'); } }, "o": { //used to be “options” Make sure to change this one too submitButtonText: "Submit" } }); }); })(jQuery); //Used in LivePerson and other on-page code. var productInterest = "TARGETSOLN"; // Wait for GetElqCustomerGUID to become available, set GUID in FAAS and on form. var timerId = null, timeout = 5; function WaitForGUIDandReplace() { if (!!(timerId)) { if (timeout == 0) { return; } if (typeof this.GetElqCustomerGUID === 'function') { var faas_settings = $.fn.faas('getSettings'); //set in FAAS var, as well as directly on form itself faas_settings['p']['js']['89'] = GetElqCustomerGUID(); $('#Form1_89').val( GetElqCustomerGUID() ); return; } timeout -= 1; } timerId = setTimeout("WaitForGUIDandReplace()", 500); return; } window.onload = WaitForGUIDandReplace; </script> <style type="text/css"> .adobe-lpf .product-logotype { background-image: url(https://web.archive.org/web/20140123020221im_/http://s7d9.scene7.com/is/image/AdobeDemandCreative/adobe%2Drwf%2Dlogotype?$%2EPNG$&$layer_1_text_0=Adobe%C2%AE%20Marketing%20Cloud); } @media only screen and (max-width: 479px) { .adobe-lpf .product-logotype { background-image: url(https://web.archive.org/web/20140123020221im_/http://s7d9.scene7.com/is/image/AdobeDemandCreative/adobe%2Drwf%2Dlogotype%2D1?layer=comp&wid=140&hei=58&$layer_1_text_0=Adobe%C2%AE%20Marketing%20Cloud);} } </style> <!-- header logo fix --> <script type="text/javascript"> jQuery(document).ready(function(){jQuery('.masthead').append("<div class=\"logo-link-holder\" style=\"position:absolute;\"><a href=\"http://www.adobe.com/\" target=\"_blank\"><div class=\"logo-link-fix\" style=\"position:absolute;width:41px;height:66px;\"></div></a></div>");}); </script> </head> <body class="adobe-lpf"> <script type="text/javascript"> var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://web.archive.org/web/20140123020221/https://fls.doubleclick.net/activityi;src=1295336;type=digit786;cat=digit073;u5=[Adobe ID/WCD GUID];ord=1;num=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); </script> <noscript> <iframe src="https://web.archive.org/web/20140123020221if_/https://fls.doubleclick.net/activityi;src=1295336;type=digit786;cat=digit073;u5=[Adobe ID/WCD GUID];ord=1;num=1" width="1" height="1" frameborder="0" style="display:none"></iframe> </noscript> <div class="mboxDefault"> </div> <script type="text/javascript"> mboxCreate("SEM_Promos", mboxLanguage, mboxProduct, mboxProgram, offerId); </script> <div class="mboxDefault"> </div> <script type="text/javascript"> mboxCreate("SEM_StyleTag", mboxLanguage, mboxProduct, mboxProgram, offerId); </script> <div class="master-offset"> <div class="master-container"> <header class="masthead"> <hgroup> <h1 class="product-logotype">Adobe® Marketing Cloud</h1> </hgroup> </header> <section class="group primary-message"> <div class="mboxDefault"> <section class="sub-group brand-canvas"> <hgroup class="page-headlines"> <h1>Comcast’s six rules for converting website traffic.</h1> <h2>Testing best practices for digital marketers.</h2> </hgroup> </section> </div> <script type="text/javascript"> mboxCreate("SEM_BrandCanvas", mboxLanguage, mboxProduct, mboxProgram, offerId); </script> <div class="mboxDefault"> <section class="sub-group product-description"> <h1>Fill out the form to download.</h1> <p>Smart marketers are using online testing to continually improve the user experience by using real-time, real-world analytics data gathered from their customers.</p> </section> </div> <script type="text/javascript"> mboxCreate("SEM_ProductDescription", mboxLanguage, mboxProduct, mboxProgram, offerId); </script> <div class="mboxDefault"> <section class="sub-group product-features"> <h2>The time is past for guessing.</h2> <p>See how Comcast, an Adobe customer, is using analytics data to pinpoint problem areas on their site. They use Adobe® solutions like Adobe Test&Target™ to test and optimize these areas to reach an optimal conversion rate.</p> <h2>This webcast and white paper will discuss:</h2> <ul> <li>How Comcast lifted conversion rates by 44%</li> <li>Ways to prioritize your optimization plan</li> <li>How to develop a culture of testing at your organization</li> </ul> <h2>Boost conversion rates with testing.</h2> <p>Improving website testing is vital to boosting online conversion. 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