Out of the box: Wie sieht die Messe der Zukunft aus?

<!DOCTYPE html>    <html lang="de">  <head> <meta charset="UTF-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable= no" /> <meta name="format-detection" content="telephone=no"> <link rel="profile" href="http://gmpg.org/xfn/11" /> <link rel="pingback" href="https://blog.auma.de/xmlrpc.php" />  <link rel="apple-touch-icon" sizes="180x180" href="/wp-content/themes/auma_v3/content/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="/wp-content/themes/auma_v3/content/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="/wp-content/themes/auma_v3/content/favicon-16x16.png"> <link rel="manifest" href="/wp-content/themes/auma_v3/content/site.webmanifest"> <link rel="mask-icon" href="/wp-content/themes/auma_v3/content/safari-pinned-tab.svg" color="#7100ca"> <meta name="msapplication-TileColor" content="#7100ca"> <meta name="theme-color" content="#ffffff">  <link rel="stylesheet" type="text/css" href="/wp-content/themes/auma_v3/content/styles/library/bootstrap.min.css" media="screen"> <link rel="stylesheet" type="text/css" href="/wp-content/themes/auma_v3/content/styles/library/jquery-ui.min.css" media="screen"> <link rel="stylesheet" type="text/css" href="/wp-content/themes/auma_v3/content/styles/library/iconfonts.css?v3" media="all">  <link rel="stylesheet" media="screen" href="/wp-content/themes/auma_v3/content/styles/plugins/owlSlider/owl.theme.default.css"> <link rel="stylesheet" media="screen" href="/wp-content/themes/auma_v3/content/styles/plugins/owlSlider/owl.carousel.css">  <link rel="stylesheet" type="text/css" href="/wp-content/themes/auma_v3/content/styles/main.css?v3" media="screen"> <link rel="stylesheet" type="text/css" href="/wp-content/themes/auma_v3/content/styles/print.css?v3" media="print">  <script src="/wp-content/themes/auma_v3/content/js/library/modernizr.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/detectizr.js"></script> <link rel="preload" href="/wp-content/themes/auma_v3/content/images/star_hover.svg" as="image" type="image/svg+xml" />  <title>Out of the box: Wie sieht die Messe der Zukunft aus?</title> <meta name="description" content="Welche Potenziale für Kreative bieten Messen? Zu diesem Thema hat der AUMA mit der Kultur- und Kreativwirtschaft jetzt einen Workshop veranstaltet."/> <meta name="robots" content="max-snippet:-1, max-image-preview:large, max-video-preview:-1"/> <link rel="canonical" href="https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/" /> <meta property="og:locale" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Out of the box: Wie sieht die Messe der Zukunft aus?" /> <meta property="og:description" content="Welche Potenziale für Kreative bieten Messen? Zu diesem Thema hat der AUMA mit der Kultur- und Kreativwirtschaft jetzt einen Workshop veranstaltet." /> <meta property="og:url" content="https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/" /> <meta property="og:site_name" content="AUMA Blog" /> <meta property="article:publisher" content="https://www.facebook.com/AUMA.Messeverband" /> <meta property="article:tag" content="Digitalisierung" /> <meta property="article:tag" content="Forschung & Bildung" /> <meta property="article:tag" content="Messepraxis" /> <meta property="article:section" content="Allgemein" /> <meta property="article:published_time" content="2018-10-11T07:00:00+00:00" /> <meta property="article:modified_time" content="2019-06-05T08:36:42+00:00" /> <meta property="og:updated_time" content="2019-06-05T08:36:42+00:00" /> <meta property="og:image" content="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb.jpg" /> <meta property="og:image:secure_url" content="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb.jpg" /> <meta property="og:image:width" content="800" /> <meta property="og:image:height" content="450" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:description" content="Welche Potenziale für Kreative bieten Messen? Zu diesem Thema hat der AUMA mit der Kultur- und Kreativwirtschaft jetzt einen Workshop veranstaltet." /> <meta name="twitter:title" content="Out of the box: Wie sieht die Messe der Zukunft aus?" /> <meta name="twitter:site" content="@aumaev" /> <meta name="twitter:image" content="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb.jpg" /> <meta name="twitter:creator" content="@aumaev" /> <script type='application/ld+json' class='yoast-schema-graph yoast-schema-graph--main'>{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://blog.auma.de/#organization","name":"AUMA","url":"https://blog.auma.de/","sameAs":["https://www.facebook.com/AUMA.Messeverband","https://www.instagram.com/messewirtschaft/","https://www.linkedin.com/company/auma-ausstellungs--und-messe-ausschuss-der-deutschen-wirtschaft","https://www.youtube.com/user/Messewirtschaft","https://twitter.com/aumaev"],"logo":{"@type":"ImageObject","@id":"https://blog.auma.de/#logo","url":"https://blog.auma.de/wp-content/uploads/2018/03/AUMA_111_teaser.jpg","width":800,"height":450,"caption":"AUMA"},"image":{"@id":"https://blog.auma.de/#logo"}},{"@type":"WebSite","@id":"https://blog.auma.de/#website","url":"https://blog.auma.de/","name":"AUMA_Blog","publisher":{"@id":"https://blog.auma.de/#organization"},"potentialAction":{"@type":"SearchAction","target":"https://blog.auma.de/?s={search_term_string}","query-input":"required name=search_term_string"}},{"@type":"ImageObject","@id":"https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/#primaryimage","url":"https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb.jpg","width":800,"height":450,"caption":"Kreativ-Workshop im Flughafen Berlin-Tempelhof"},{"@type":"WebPage","@id":"https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/#webpage","url":"https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/","inLanguage":"de","name":"Out of the box: Wie sieht die Messe der Zukunft aus?","isPartOf":{"@id":"https://blog.auma.de/#website"},"primaryImageOfPage":{"@id":"https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/#primaryimage"},"datePublished":"2018-10-11T07:00:00+00:00","dateModified":"2019-06-05T08:36:42+00:00","description":"Welche Potenziale f\u00fcr Kreative bieten Messen? Zu diesem Thema hat der AUMA mit der Kultur- und Kreativwirtschaft jetzt einen Workshop veranstaltet."},{"@type":"Article","@id":"https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/#article","isPartOf":{"@id":"https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/#webpage"},"author":{"@id":"https://blog.auma.de/#/schema/person/cf8b7ba2f2332cf5904b5ec2ce960b32"},"headline":"Out of the box: Wie sieht die Messe der Zukunft aus?","datePublished":"2018-10-11T07:00:00+00:00","dateModified":"2019-06-05T08:36:42+00:00","commentCount":0,"mainEntityOfPage":{"@id":"https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/#webpage"},"publisher":{"@id":"https://blog.auma.de/#organization"},"image":{"@id":"https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/#primaryimage"},"keywords":"Digitalisierung,Forschung & Bildung,Messepraxis","articleSection":""},{"@type":["Person"],"@id":"https://blog.auma.de/#/schema/person/cf8b7ba2f2332cf5904b5ec2ce960b32","name":"AUMA","sameAs":[]}]}</script>  <link rel='dns-prefetch' href='//s.w.org' /> <link rel="alternate" type="application/rss+xml" title="AUMA Blog » Feed" href="https://blog.auma.de/feed/" /> <link rel="alternate" type="application/rss+xml" title="AUMA Blog » Kommentar-Feed" href="https://blog.auma.de/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="AUMA Blog » Out of the box: Wie sieht die Messe der Zukunft aus? Kommentar-Feed" href="https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/feed/" /> <script type="text/javascript"> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/11\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/11\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/blog.auma.de\/wp-includes\/js\/wp-emoji-release.min.js?ver=4.9.26"}}; !function(e,a,t){var n,r,o,i=a.createElement("canvas"),p=i.getContext&&i.getContext("2d");function s(e,t){var a=String.fromCharCode;p.clearRect(0,0,i.width,i.height),p.fillText(a.apply(this,e),0,0);e=i.toDataURL();return p.clearRect(0,0,i.width,i.height),p.fillText(a.apply(this,t),0,0),e===i.toDataURL()}function c(e){var t=a.createElement("script");t.src=e,t.defer=t.type="text/javascript",a.getElementsByTagName("head")[0].appendChild(t)}for(o=Array("flag","emoji"),t.supports={everything:!0,everythingExceptFlag:!0},r=0;r<o.length;r++)t.supports[o[r]]=function(e){if(!p||!p.fillText)return!1;switch(p.textBaseline="top",p.font="600 32px Arial",e){case"flag":return s([55356,56826,55356,56819],[55356,56826,8203,55356,56819])?!1:!s([55356,57332,56128,56423,56128,56418,56128,56421,56128,56430,56128,56423,56128,56447],[55356,57332,8203,56128,56423,8203,56128,56418,8203,56128,56421,8203,56128,56430,8203,56128,56423,8203,56128,56447]);case"emoji":return!s([55358,56760,9792,65039],[55358,56760,8203,9792,65039])}return!1}(o[r]),t.supports.everything=t.supports.everything&&t.supports[o[r]],"flag"!==o[r]&&(t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&t.supports[o[r]]);t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&!t.supports.flag,t.DOMReady=!1,t.readyCallback=function(){t.DOMReady=!0},t.supports.everything||(n=function(){t.readyCallback()},a.addEventListener?(a.addEventListener("DOMContentLoaded",n,!1),e.addEventListener("load",n,!1)):(e.attachEvent("onload",n),a.attachEvent("onreadystatechange",function(){"complete"===a.readyState&&t.readyCallback()})),(n=t.source||{}).concatemoji?c(n.concatemoji):n.wpemoji&&n.twemoji&&(c(n.twemoji),c(n.wpemoji)))}(window,document,window._wpemojiSettings); </script> <style type="text/css"> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 .07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='auma-style-css' href='https://blog.auma.de/wp-content/themes/auma_v3/style.css?ver=4.9.26' type='text/css' media='all' /> <link rel='stylesheet' id='contact-form-7-css' href='https://blog.auma.de/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.1.9' type='text/css' media='all' /> <link rel='stylesheet' id='responsive-lightbox-tosrus-css' href='https://blog.auma.de/wp-content/plugins/responsive-lightbox/assets/tosrus/jquery.tosrus.min.css?ver=2.2.3' type='text/css' media='all' /> <link rel='stylesheet' id='stcr-font-awesome-css' href='https://blog.auma.de/wp-content/plugins/subscribe-to-comments-reloaded/includes/css/font-awesome.min.css?ver=4.9.26' type='text/css' media='all' /> <link rel='stylesheet' id='stcr-style-css' href='https://blog.auma.de/wp-content/plugins/subscribe-to-comments-reloaded/includes/css/stcr-style.css?ver=4.9.26' type='text/css' media='all' /> <script type='text/javascript' src='https://code.jquery.com/jquery-3.1.1.min.js?ver=3.1.1'></script> <script type='text/javascript' src='https://code.jquery.com/jquery-migrate-3.0.0.min.js?ver=3.0.0'></script> <script type='text/javascript' src='https://blog.auma.de/wp-content/plugins/responsive-lightbox/assets/tosrus/jquery.tosrus.min.js?ver=2.2.3'></script> <script type='text/javascript' src='https://blog.auma.de/wp-content/plugins/responsive-lightbox/assets/infinitescroll/infinite-scroll.pkgd.min.js?ver=4.9.26'></script> <script type='text/javascript'> /* <![CDATA[ */ var rlArgs = {"script":"tosrus","selector":"lightbox","customEvents":"","activeGalleries":"1","effect":"slide","infinite":"1","keys":"1","autoplay":"0","pauseOnHover":"0","timeout":"4000","pagination":"1","paginationType":"thumbnails","closeOnClick":"1","woocommerce_gallery":"0","ajaxurl":"https:\/\/blog.auma.de\/wp-admin\/admin-ajax.php","nonce":"c5ccf59f43"}; /* ]]> */ </script> <script type='text/javascript' src='https://blog.auma.de/wp-content/plugins/responsive-lightbox/js/front.js?ver=2.2.3'></script> <link rel='https://api.w.org/' href='https://blog.auma.de/wp-json/' /> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://blog.auma.de/xmlrpc.php?rsd" /> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://blog.auma.de/wp-includes/wlwmanifest.xml" /> <meta name="generator" content="WordPress 4.9.26" /> <link rel='shortlink' href='https://blog.auma.de/?p=8134' /> <link rel="alternate" type="application/json+oembed" href="https://blog.auma.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fblog.auma.de%2Fout-of-the-box-wie-sieht-die-messe-der-zukunft-aus%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://blog.auma.de/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fblog.auma.de%2Fout-of-the-box-wie-sieht-die-messe-der-zukunft-aus%2F&format=xml" /> <script type="text/javascript">/* <![CDATA[ */if(!window["WPAC"])var WPAC={};WPAC._Options={debug:false,selectorCommentForm:"#commentform",selectorCommentsContainer:"#comments,.comments-wrapper",selectorCommentPagingLinks:"#comments [class^='nav-'] a",selectorCommentLinks:"#comments a[href*=\"/comment-page-\"]",selectorRespondContainer:"#respond",selectorErrorContainer:"p:parent",popupCornerRadius:5,popupMarginTop:10,popupWidth:30,popupPadding:5,popupFadeIn:400,popupFadeOut:400,popupTimeout:3000,popupBackgroundColorLoading:"#000",popupTextColorLoading:"#fff",popupBackgroundColorSuccess:"#008000",popupTextColorSuccess:"#fff",popupBackgroundColorError:"#f00",popupTextColorError:"#fff",popupOpacity:80,popupTextAlign:"center",popupTextFontSize:"Standard Schriftgröße",popupZindex:1000,scrollSpeed:500,autoUpdateIdleTime:0,textPosted:"Der Kommentar wurde gespeichert. Vielen Dank!",textPostedUnapproved:"Der Kommentar wurde gespeichert und wartet auf die Moderation. Vielen Dank!",textReloadPage:"Seite wird neugeladen. Bitte warten…",textPostComment:"Kommentar wird gespeichert. Bitte warten…",textRefreshComments:"Lade Kommentare, bitte warten…",textUnknownError:"Etwas ist schiefgelaufen, der Kommentar wurde nicht gespeichert.",selectorPostContainer:"",commentPagesUrlRegex:"",asyncLoadTrigger:"DomReady",disableUrlUpdate:false,disableScrollToAnchor:false,disableCache:false,enableByQuery:false,commentsEnabled:true,version:"1.7.4"};WPAC._Callbacks={"beforeSelectElements":function(dom){},"beforeUpdateComments":function(newDom,commentUrl){},"afterUpdateComments":function(newDom,commentUrl){placeholderDummy();},"beforeSubmitComment":function(){},"afterPostComment":function(commentUrl,unapproved){}};/* ]]> */</script> <style type="text/css"> /* * WP Likes CSS */ .wp_likes span.text{ margin-left: 5px; } .wp_likes a.like img,a.liked img{ vertical-align:middle; } .wp_likes a.like img:hover{ background: url(https://blog.auma.de/wp-content/themes/auma_v3/content/images/star_hover.svg); width: 26px !important; height: 26px !important; padding-left: 26px; } .wp_likes a.like:hover{ text-decoration:none; } .wp_likes div.unlike{ display:none; } /*sidebar widget css*/ .wp_likes_widget div img{ border:0px; margin-left:15px; margin-right:3px; width:10px; vertical-align:middle; } .wp_likes_widget div span{ font-weight:bold; } </style> <script type="text/javascript">  </script> </head> <body class="post-template-default single single-post postid-8134 single-format-standard"> <script> document.body.className = document.body.className.replace("no-js",""); </script> <div id="grid" class="sticky"> <header id="main-header"> <div class="logo-wrap"> <div class="container">  <div id="logo"> <a href="https://blog.auma.de/" title="Zur Startseite des AUMA-Blogs" id="aumablog-logo"> <img src="/wp-content/themes/auma_v3/content/images/aumablog-logo.svg" alt="AUMA-Blog-Logo"> </a> </div>  <button id="mobile-open"> <span class="sr-only">Mobil-Menü öffnen</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> <i class="icons-cross"></i> </button> </div> </div>  <div class="menu-wrap"> <div class="container"> <div class="menu-container"> <div id="mobile-back"> <span><i class="icons-arrow-turn"></i>Zurück</span> </div> <nav id="main-menu" class="main-menu"> <ul> <li id="tw-4" class="has-submenu"><span class="sub mobile-link">Themen<i class="icons-arrow-big"></i></span><div class="big submenu-container"><div class="container inner-sub"><ul class="tw-tag-cloud"><li><a href="https://blog.auma.de/tag/ausstellerfoerderung/" title="36 topics" rel="tag" style="font-size: pt;">Ausstellerförderung</a></li> <li><a href="https://blog.auma.de/tag/digitalisierung/" title="13 topics" rel="tag" style="font-size: pt;">Digitalisierung</a></li> <li><a href="https://blog.auma.de/tag/diversity/" title="6 topics" rel="tag" style="font-size: pt;">Diversity</a></li> <li><a href="https://blog.auma.de/tag/expo/" title="31 topics" rel="tag" style="font-size: pt;">Expo</a></li> <li><a href="https://blog.auma.de/tag/forschung-bildung/" title="52 topics" rel="tag" style="font-size: pt;">Forschung & Bildung</a></li> <li><a href="https://blog.auma.de/tag/fussball/" title="8 topics" rel="tag" style="font-size: pt;">Fußball</a></li> <li><a href="https://blog.auma.de/tag/historie/" title="19 topics" rel="tag" style="font-size: pt;">Historie</a></li> <li><a href="https://blog.auma.de/tag/international/" title="24 topics" rel="tag" style="font-size: pt;">International</a></li> <li><a href="https://blog.auma.de/tag/kommunikation/" title="97 topics" rel="tag" style="font-size: pt;">Kommunikation</a></li> <li><a href="https://blog.auma.de/tag/messen/" title="19 topics" rel="tag" style="font-size: pt;">Messen</a></li> <li><a href="https://blog.auma.de/tag/nachhaltigkeit/" title="14 topics" rel="tag" style="font-size: pt;">Nachhaltigkeit</a></li></ul></div></div></li><li id="archives-3" class="has-submenu"><span class="sub mobile-link">Archiv<i class="icons-arrow-big"></i></span><div class="big submenu-container"><div class="container inner-sub"> <ul> <li><a href='https://blog.auma.de/2024/06/'>Juni 2024</a></li> <li><a href='https://blog.auma.de/2024/05/'>Mai 2024</a></li> <li><a href='https://blog.auma.de/2024/04/'>April 2024</a></li> <li><a href='https://blog.auma.de/2024/03/'>März 2024</a></li> <li><a href='https://blog.auma.de/2023/06/'>Juni 2023</a></li> <li><a href='https://blog.auma.de/2023/05/'>Mai 2023</a></li> <li><a href='https://blog.auma.de/2023/04/'>April 2023</a></li> <li><a href='https://blog.auma.de/2023/03/'>März 2023</a></li> <li><a href='https://blog.auma.de/2023/02/'>Februar 2023</a></li> <li><a href='https://blog.auma.de/2023/01/'>Januar 2023</a></li> <li><a href='https://blog.auma.de/2022/10/'>Oktober 2022</a></li> <li><a href='https://blog.auma.de/2022/08/'>August 2022</a></li> </ul> </div></div></li> </ul> </nav> <nav id="mobile-menu"> <ul id="menu-mobiles-menue-1" class=""><li id="menu-item-8483" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8483"><a href="https://blog.auma.de/ueber-auma-blog/">Über AUMA Blog</a></li> <li id="menu-item-8482" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8482"><a href="https://blog.auma.de/autoren/">Autoren</a></li> <li id="menu-item-8484" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8484"><a href="https://www.auma.de/">auma.de</a></li> </ul> </nav> <nav id="meta-menu"> <ul id="menu-mobiles-menue-2" class=""><li id="menu-item-8460" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8460"><a href="https://www.auma.de/de/impressum">Impressum</a></li> <li id="menu-item-8461" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8461"><a href="https://www.auma.de/de/datenschutz">Datenschutz</a></li> <li id="menu-item-8462" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8462"><a href="https://www.auma.de/de/nutzungsbedingungen">Nutzungsbedingungen</a></li> </ul> </nav> </div> </div> </div> <div id="main-menu-container"> <div class="container"> <nav id="main-menu2" class="main-menu"><ul id="menu-hauptmenu" class=""><li id="menu-item-8659" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8659"><span class="mobile-link"><a href="https://blog.auma.de/ueber-auma-blog/">Über AUMA Blog</a></span></li> <li id="menu-item-8660" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8660"><span class="mobile-link"><a href="https://blog.auma.de/autoren/">Autoren</a></span></li> <li id="menu-item-8456" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8456"><span class="mobile-link"><a href="https://www.auma.de/">auma.de</a></span></li> </ul></nav> </div> </div> </header> <main id="main"> <section>  <div class="module small-mod grid-75"> <div class="container"> <div class="row"> <div class="col-xs-8"> <div class="text"> <div id="breadcrumb"> </div> <div id="content" role="main">  <article id="post-8134" class="post-8134 post type-post status-publish format-standard has-post-thumbnail hentry category-allgemein tag-digitalisierung tag-forschung-bildung tag-messepraxis"> <header class="entry-header"> <div class="row"> <div class="entry-header-image col-xs-12"> <a href="https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/" title="Out of the box: Wie sieht die Messe der Zukunft aus?"><img width="800" height="450" src="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb.jpg" class="attachment-full size-full wp-post-image" alt="Kreativ-Workshop im Flughafen Berlin-Tempelhof" srcset="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb.jpg 800w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb-762x429.jpg 762w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb-768x432.jpg 768w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb-300x169.jpg 300w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb-185x104.jpg 185w" sizes="(max-width: 800px) 100vw, 800px" /></a> </div> <div class="entry-right-side col-xs-6 same-height"> <div class="entry-meta-information"> <span class="entry-meta-date">11.10.2018</span> | <span class="entry-meta-time">09:00 Uhr</span><br /> <span class="entry-meta-author"><a href="/autoren/#author-8">AUMA</a></span> </div> </div> </div> <div class="entry-header-information"> <h1 class="entry-title">Out of the box: Wie sieht die Messe der Zukunft aus?</h1> <div class="entry-content"> <p><strong>Der Funken ist übergesprungen bei dem Experiment „Erlebnisse gestalten, Messen in die Zukunft steuern – Messewirtschaft und Kreativwirtschaft in Kooperation“</strong></p> <p>Zusammen mit dem Kompetenzzentrum für Kultur- und Kreativwirtschaft hat der AUMA am 25. September 2018 in Berlin-Tempelhof den Workshop „Erlebnisse gestalten, Messen in die Zukunft steuern – Messewirtschaft und Kreativwirtschaft in Kooperation“ veranstaltet. Ziel dieses erstmaligen Experiments zwischen den Messeveranstaltern auf der einen und den Vertretern der Kultur- und Kreativwirtschaft auf der anderen Seite war es, Konventionen, Denkstrukturen und Muster über Bord zu werfen und neue Fragen, Ideen, Ansätze für künftige Messekonzepte zuzulassen.</p> <p><span id="more-8134"></span></p> <p>Mit einem gamifizierten Einstieg in den Workshop, der zunächst alle Teilnehmer zu Ausstellern werden ließ, beschäftigten sich im weiteren Verlauf zwei Gruppen mit besucherspezifischen Fragestellungen; zwei weitere Gruppen entwickelten neue Ideen und Konzepte für die zukünftigen Aussteller. Es ging auch darum, neue Perspektiven aufzeigen, praxisorientierte Lösungsansätze und Prototypen zu entwickeln, Potenziale zu diskutieren, die für die Zukunft der Messewirtschaft aus der Zusammenarbeit mit der Kultur- und Kreativwirtschaft entstehen können. Das Fablab – ein doppelstöckiger Bus mit integriertem Fabrikationslabor – diente den Workshopgruppen nicht nur als kreative Umgebung, sondern als Wirkungsstätte bei der Umsetzung der entstandenen Ideen, Konzepte und Lösungsansätze.</p> <style type='text/css'> #gallery-2 { margin: auto; } #gallery-2 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-2 img { border: 2px solid #cfcfcf; } #gallery-2 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ </style> <div id='gallery-2' class='gallery galleryid-8134 gallery-columns-2 gallery-size-full'><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-2.jpg' title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rl_title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" class="rl-gallery-link" data-rl_caption="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rel="lightbox-gallery-2"><img width="800" height="450" src="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-2.jpg" class="attachment-full size-full" alt="Kreativ-Workshop im Flughafen Berlin-Tempelhof" srcset="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-2.jpg 800w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-2-762x429.jpg 762w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-2-768x432.jpg 768w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-2-300x169.jpg 300w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-2-185x104.jpg 185w" sizes="(max-width: 800px) 100vw, 800px" /></a> </dt></dl><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-6.jpg' title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rl_title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" class="rl-gallery-link" data-rl_caption="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rel="lightbox-gallery-2"><img width="800" height="450" src="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-6.jpg" class="attachment-full size-full" alt="Kreativ-Workshop im Flughafen Berlin-Tempelhof: Kreative Auszeit für Messemacher" srcset="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-6.jpg 800w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-6-762x429.jpg 762w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-6-768x432.jpg 768w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-6-300x169.jpg 300w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-6-185x104.jpg 185w" sizes="(max-width: 800px) 100vw, 800px" /></a> </dt></dl><br style="clear: both" /><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb.jpg' title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rl_title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" class="rl-gallery-link" data-rl_caption="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rel="lightbox-gallery-2"><img width="800" height="450" src="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb.jpg" class="attachment-full size-full" alt="Kreativ-Workshop im Flughafen Berlin-Tempelhof" srcset="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb.jpg 800w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb-762x429.jpg 762w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb-768x432.jpg 768w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb-300x169.jpg 300w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fb-185x104.jpg 185w" sizes="(max-width: 800px) 100vw, 800px" /></a> </dt></dl><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-5.jpg' title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rl_title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" class="rl-gallery-link" data-rl_caption="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rel="lightbox-gallery-2"><img width="800" height="450" src="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-5.jpg" class="attachment-full size-full" alt="Kreativ-Workshop im Flughafen Berlin-Tempelhof" srcset="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-5.jpg 800w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-5-762x429.jpg 762w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-5-768x432.jpg 768w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-5-300x169.jpg 300w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-5-185x104.jpg 185w" sizes="(max-width: 800px) 100vw, 800px" /></a> </dt></dl><br style="clear: both" /><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-1.jpg' title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rl_title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" class="rl-gallery-link" data-rl_caption="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rel="lightbox-gallery-2"><img width="800" height="450" src="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-1.jpg" class="attachment-full size-full" alt="Kreativ-Workshop im Flughafen Berlin-Tempelhof" srcset="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-1.jpg 800w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-1-762x429.jpg 762w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-1-768x432.jpg 768w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-1-300x169.jpg 300w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-1-185x104.jpg 185w" sizes="(max-width: 800px) 100vw, 800px" /></a> </dt></dl><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-4.jpg' title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rl_title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" class="rl-gallery-link" data-rl_caption="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rel="lightbox-gallery-2"><img width="800" height="450" src="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-4.jpg" class="attachment-full size-full" alt="Kreativ-Workshop im Flughafen Berlin-Tempelhof" srcset="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-4.jpg 800w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-4-762x429.jpg 762w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-4-768x432.jpg 768w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-4-300x169.jpg 300w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-4-185x104.jpg 185w" sizes="(max-width: 800px) 100vw, 800px" /></a> </dt></dl><br style="clear: both" /><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fabmobil.jpg' title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rl_title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" class="rl-gallery-link" data-rl_caption="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rel="lightbox-gallery-2"><img width="800" height="450" src="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fabmobil.jpg" class="attachment-full size-full" alt="Kreativ-Workshop im Flughafen Berlin-Tempelhof: Fabmobil" srcset="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fabmobil.jpg 800w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fabmobil-762x429.jpg 762w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fabmobil-768x432.jpg 768w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fabmobil-300x169.jpg 300w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-fabmobil-185x104.jpg 185w" sizes="(max-width: 800px) 100vw, 800px" /></a> </dt></dl><dl class='gallery-item'> <dt class='gallery-icon landscape'> <a href='https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-3.jpg' title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rl_title="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" class="rl-gallery-link" data-rl_caption="Messe-Workshop | GAT, Flughafen Tempelhof, Berlin – 25.09.2018" data-rel="lightbox-gallery-2"><img width="800" height="450" src="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-3.jpg" class="attachment-full size-full" alt="Kreativ-Workshop im Flughafen Berlin-Tempelhof: Im Fabmobil" srcset="https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-3.jpg 800w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-3-762x429.jpg 762w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-3-768x432.jpg 768w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-3-300x169.jpg 300w, https://blog.auma.de/wp-content/uploads/2018/10/messe-workshop-3-185x104.jpg 185w" sizes="(max-width: 800px) 100vw, 800px" /></a> </dt></dl><br style="clear: both" /> </div> <p><strong>Welche Potenziale bieten Messen für Kreative? Zu diesem Thema hat der AUMA mit der Kultur- und Kreativwirtschaft einen Workshop veranstaltet – eine kreative Auszeit für Messemacher, um Potenziale für Messen auszuloten. (Fotos: © William Veder)</strong></p> <p>Am Ende dieses intensiven Tages war das Experiment gelungen, neue Brücken sind entstanden, viele gute Ideen, Einsichten, Perspektivwechsel und teilweise ganz neue Fragestellungen. Der Wunsch aller Teilnehmer nach mehr spricht für einen erfolgreichen Ansatz und der äußerst guten Idee zukünftiger Kooperationen zwischen Kultur- und Kreativwirtschaft und der Messewirtschaft.</p> <div class="entry-post-tags"> <p><a href="https://blog.auma.de/tag/digitalisierung/" rel="tag">Digitalisierung</a> | <a href="https://blog.auma.de/tag/forschung-bildung/" rel="tag">Forschung & Bildung</a> | <a href="https://blog.auma.de/tag/messepraxis/" rel="tag">Messepraxis</a></p> </div> <div class='wp_likes' id='wp_likes_post-8134'><a class='like' href="javascript:wp_likes.like(8134);" title='' ><img src="https://blog.auma.de/wp-content/themes/auma_v3/content/images/star.svg" alt='' border='0'/></a><span class='text'>Beitrag gefällt <b>17</b> Personen</span><div class='like' ><a href="javascript:wp_likes.like(8134);"></a></div><div class='unlike' ><a href="javascript:wp_likes.unlike(8134);"></a></div></div> <div class="auma-social detailView"> <div class="option-icons"> <a href="https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/feed/" data-toggle="tooltip" title="Kommentare per RSS abonnieren" class="icons" data-original-title=""><i class="icons-rss"></i></a> <a href="https://www.facebook.com/share.php?u=https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/&t=Out of the box: Wie sieht die Messe der Zukunft aus?" data-toggle="tooltip" title="Beitrag bei Facebook teilen" class="icons" data-original-title=""><i class="icons-fb-full"></i></a> <a href="https://twitter.com/home?status=Out of the box: Wie sieht die Messe der Zukunft aus? - https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/" data-toggle="tooltip" title="Beitrag bei Twitter teilen" class="icons" data-original-title=""><i class="icons-tw-full"></i></a> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/&title=Out of the box: Wie sieht die Messe der Zukunft aus?" data-toggle="tooltip" title="Beitrag bei LinkedIn teilen" class="icons" data-original-title=""><i class="icons-linkedin"></i></a> <a href="mailto:?to=&subject=Out of the box: Wie sieht die Messe der Zukunft aus?&body=https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/" data-toggle="tooltip" title="Beitrag per E-Mail versenden" class="icons" data-original-title=""><i class="icons-mail"></i></a> <a href="javascript:if(window.print)window.print()" data-toggle="tooltip" title="Beitrag drucken" class="icons" data-original-title=""><i class="icons-fax"></i></a> </div> </div> <div class="comments-link"> <img src="/wp-content/themes/auma_v3/content/images/comment.svg" alt=""> <a href="https://blog.auma.de/out-of-the-box-wie-sieht-die-messe-der-zukunft-aus/#respond"><span class="leave-reply">Kommentar schreiben</span></a> </div> </div> </div> <div style="clear:both"></div> </header> <footer class="entry-meta"> </footer> </article> <div id="comments" class="comments-area"> <script type="text/javascript"> jQuery(function(){ jQuery(".textfelder").each(function(){ var input_value = jQuery(this).val(); jQuery(this).bind({ focus: function(evt){ if( jQuery(this).val()==input_value && jQuery(this).attr("readonly")!="readonly") { jQuery(this).val(''); } }, blur: function(evt){ if( jQuery(this).val() == ""){ jQuery(this).val(input_value); } } }); }); }); </script> <div id="respond" class="formular-box shopCart"> <div class="form-box"> <p class="comment-display-notes">Bitte füllen Sie alle mit * gekennzeichneten Felder aus. Ihre E-Mail-Adresse ist erforderlich, wird aber nicht veröffentlicht. Bitte beachten Sie auch unsere Nutzungsbedingungen unter <a href="../ueber-auma-blog/">&bdquo;Über AUMA-Blog“</a>.</p> <div class="custom-form"> <form action="https://blog.auma.de/wp-comments-post.php" method="post" id="commentform"> <div class="row"><div class="col-xs-12"><div class="input-block"> <label class="ph-dummy" for="titel">Titel Ihres Kommentars/Beitrags</label> <input id="titel" name="titel" type="text" class="custom-ph"/></div></div></div> <div class="row"><div class="col-xs-6"><div class="input-block"><label class="ph-dummy " for="author">Name<span class="required">*</span></label> <input id="author" name="author" type="text" class="custom-ph" value="" aria-required='true' required /></div></div> <div class="col-xs-6"><div class="input-block"><label class="ph-dummy " for="email">E-Mail<span class="required">*</span></label> <input id="email" name="email" type="text" class="custom-ph" value="" aria-required='true' required /></div></div></div> <div class="row"><div class="col-xs-6"><div class="input-block"><label for="firma" class="ph-dummy ">Firma/Organisation</label> <input id="firma" name="firma" type="text" class="custom-ph" value="" aria-required='true' /></div></div> <div class="col-xs-6"><div class="input-block"><label for="website" class="ph-dummy ">Website</label> <input id="website" name="website" type="text" class="custom-ph" value="" aria-required='true' /></div></div></div> <div class="row"><div class="col-xs-12"><div class="input-block"><label for="comment" class="ph-dummy">Ihr Kommentar/Ihr Beitrag*</label><textarea autocomplete="new-password" id="g92cfe4ea7" name="g92cfe4ea7" cols="45" class="custom-ph" rows="8" aria-required="true" required></textarea><textarea id="comment" aria-label="hp-comment" aria-hidden="true" name="comment" autocomplete="new-password" style="padding:0 !important;clip:rect(1px, 1px, 1px, 1px) !important;position:absolute !important;white-space:nowrap !important;height:1px !important;width:1px !important;overflow:hidden !important;" tabindex="-1"></textarea><script data-noptimize>document.getElementById("comment").setAttribute( "id", "ac53381e5c39b87fc499d27e9dfd0b48" );document.getElementById("g92cfe4ea7").setAttribute( "id", "comment" );</script><input type="hidden" name="ab_init_time" value="1734015789" /></div></div></div>  <div class="row"> <div class="col-xs-12"> <div class="input-block checkbox mini"> <input type='checkbox' name='subscribe-reloaded' id='subscribe-reloaded' value='yes' /> <label for='subscribe-reloaded'>Bei neuen Kommentaren per E-Mail benachrichtigen. Sie können auch <a href="https://blog.auma.de/comment-subscriptions/?srp=8134&srk=10187e8e3a7801dcfd3b8fcd47b154af&sra=s&srsrc=f">Kommentare per E-Mail abonnieren</a> ohne einen Kommentar zu schreiben.</label> </div> </div> </div> <div class="row"> <div class="col-xs-12"> <button class="btn" name="submit" type="submit" id="submit">Kommentar senden</button> <input type='hidden' name='comment_post_ID' value='8134' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </div> </div> </form> </div> </div> </div> </div> <div class="module small-mod"><aside id="similar_posts_widget" class="widget widget_rrm_similar_posts row"><div class="col-xs-12"><h4 class="widget-title intro">Lesen Sie auch folgende Beiträge zum Thema</h4><div class="messageboard"><div class="row"> <a class="col-xs-3" href="https://blog.auma.de/gute-geschichten-aus-der-messewelt-vier-erfolgreiche-social-media-storys/"><img src="https://blog.auma.de/wp-content/uploads/2017/12/Klaus-social-media-178x178.jpg" /></a> <div class="col-xs-9"> <h3>Gute Geschichten aus der Messewelt: Vier erfolgreiche Social-Media-Storys</h3> <a href="https://blog.auma.de/gute-geschichten-aus-der-messewelt-vier-erfolgreiche-social-media-storys/" class="btn standard clear">Artikel lesen</a> </div> </div> <div class="row"> <a class="col-xs-3" href="https://blog.auma.de/nicht-nur-messen-leben-von-innovationen-zu-gast-bei-der-start-up-night-der-kreativen/"><img src="https://blog.auma.de/wp-content/uploads/2018/03/38858954010_4f821e623a_o-762x429.jpg" /></a> <div class="col-xs-9"> <h3>Nicht nur Messen leben von Innovationen: Zu Gast bei der Start-up Night der Kreativen</h3> <a href="https://blog.auma.de/nicht-nur-messen-leben-von-innovationen-zu-gast-bei-der-start-up-night-der-kreativen/" class="btn standard clear">Artikel lesen</a> </div> </div> </div></div></aside></div> <nav class="nav-single row"> <h3 class="assistive-text">Artikel-Navigation</h3> <div class="col-xs-6"> <a class="nav-previous btn standard clear" href="https://blog.auma.de/1964-messeziele-wachsen-ueber-das-ordergeschaeft-hinaus/" rel="prev"><i class="icons-arrow-turn"></i> Vorheriger Artikel</a> </div> <div class="col-xs-6 text-right"> <a class="nav-next btn standard clear" href="https://blog.auma.de/weibliche-verstaerkung-fuer-die-it-im-auma/" rel="next">Nächster Artikel <i class="icons-arrow"></i></a> </div> </nav> </div> </div> </div> <div id="secondary" class="widget-area col-xs-4 sidelist" role="complementary"> <div id="search-2" class="widget widget_search arrow-list themen-liste"><div class="search"><form method="get" id="searchform" action="https://blog.auma.de/" > <input class="search-input" placeholder="Suchbegriff" type="text" value="" name="s" id="s" onfocus="if(this.value==this.defaultValue)this.value='';" onblur="if(this.value=='')this.value=this.defaultValue;"/><button class="btn search-input" type="submit" id="searchsubmit"><i class="icons-search"></i></button></form></div></div><div id="tw-3" class="widget tw arrow-list themen-liste"><h5 class="widget-title">Themen</h5><ul class="tw-tag-cloud"><li><a href="https://blog.auma.de/tag/ausstellerfoerderung/" title="36 topics" rel="tag" style="font-size: pt;">Ausstellerförderung</a></li> <li><a href="https://blog.auma.de/tag/digitalisierung/" title="13 topics" rel="tag" style="font-size: pt;">Digitalisierung</a></li> <li><a href="https://blog.auma.de/tag/diversity/" title="6 topics" rel="tag" style="font-size: pt;">Diversity</a></li> <li><a href="https://blog.auma.de/tag/expo/" title="31 topics" rel="tag" style="font-size: pt;">Expo</a></li> <li><a href="https://blog.auma.de/tag/forschung-bildung/" title="52 topics" rel="tag" style="font-size: pt;">Forschung & Bildung</a></li> <li><a href="https://blog.auma.de/tag/fussball/" title="8 topics" rel="tag" style="font-size: pt;">Fußball</a></li> <li><a href="https://blog.auma.de/tag/historie/" title="19 topics" rel="tag" style="font-size: pt;">Historie</a></li> <li><a href="https://blog.auma.de/tag/international/" title="24 topics" rel="tag" style="font-size: pt;">International</a></li> <li><a href="https://blog.auma.de/tag/kommunikation/" title="97 topics" rel="tag" style="font-size: pt;">Kommunikation</a></li> <li><a href="https://blog.auma.de/tag/messe/" title="197 topics" rel="tag" style="font-size: pt;">Messe</a></li> <li><a href="https://blog.auma.de/tag/messen/" title="19 topics" rel="tag" style="font-size: pt;">Messen</a></li> <li><a href="https://blog.auma.de/tag/messepraxis/" title="257 topics" rel="tag" style="font-size: pt;">Messepraxis</a></li> <li><a href="https://blog.auma.de/tag/nachhaltigkeit/" title="14 topics" rel="tag" style="font-size: pt;">Nachhaltigkeit</a></li></ul></div><div id="wp-likes" class="widget wp_likes_sidebar arrow-list themen-liste"><h5 class="widget-title">Beliebte Beiträge</h5><div class='wp_likes_widget'><ul><li class=like><a href='https://blog.auma.de/awareness-auf-messen-herzustellen-unterstuetzt-diversity/'>Awareness auf Messen herzustellen unterstützt Diversity</a></li><li class=like><a href='https://blog.auma.de/rechtsprechung-zur-produktpraesentation-auf-messen/'>Rechtsprechung zur Produktpräsentation auf Messen</a></li><li class=like><a href='https://blog.auma.de/expo-2015-weltausstellungen-sind-kristallisationspunkte/'>EXPO 2015: Weltausstellungen sind Kristallisationspunkte</a></li><li class=like><a href='https://blog.auma.de/mein-wunsch-nur-noch-messestaende-die-mindestens-fuenf-jahre-lang-genutzt-werden/'>Mein Wunsch: Nur noch Messestände, die mindestens fünf Jahre lang genutzt werden</a></li><li class=like><a href='https://blog.auma.de/alte-auma-website-im-ruhestand/'>(Alte) AUMA-Website im Ruhestand</a></li></ul></div></div><div id="archives-2" class="widget widget_archive accordion"><div class="item"><div class="toggler text"><i class="click icons-plus icon-close"></i> <h5 class="widget-title">Archiv</h5></div><div class="toggle-slide arrow-list themen-liste"> <ul> <li><a href='https://blog.auma.de/2024/06/'>Juni 2024</a></li> <li><a href='https://blog.auma.de/2024/05/'>Mai 2024</a></li> <li><a href='https://blog.auma.de/2024/04/'>April 2024</a></li> <li><a href='https://blog.auma.de/2024/03/'>März 2024</a></li> <li><a href='https://blog.auma.de/2023/06/'>Juni 2023</a></li> <li><a href='https://blog.auma.de/2023/05/'>Mai 2023</a></li> <li><a href='https://blog.auma.de/2023/04/'>April 2023</a></li> <li><a href='https://blog.auma.de/2023/03/'>März 2023</a></li> <li><a href='https://blog.auma.de/2023/02/'>Februar 2023</a></li> <li><a href='https://blog.auma.de/2023/01/'>Januar 2023</a></li> <li><a href='https://blog.auma.de/2022/10/'>Oktober 2022</a></li> <li><a href='https://blog.auma.de/2022/08/'>August 2022</a></li> </ul> </div></div></div><div id="linkcat-6" class="widget widget_links accordion"><div class="item"><div class="toggler text"><i class="click icons-plus icon-close"></i> <h5 class="widget-title">Blogroll</h5></div><div class="toggle-slide arrow-list themen-liste"> <ul class='xoxo blogroll'> <li><a href="http://www.ufilive.org/" title="The Blog of UFI" target="_blank">Blog UFI</a></li> <li><a href="http://connected.messefrankfurt.com/" title="Blog der Messe Frankfurt" target="_blank">connected – Messe Frankfurt</a></li> <li><a href="https://messe-muenchen.de/de/services/messe-muenchen-magazin/ueberblick/" title="Messe München Magazin" target="_blank">Messe München Magazin</a></li> <li><a href="https://www.leipziger-messe.de/de/messe-magazin/" title="Blog der Leipziger Messe" target="_blank">Leipziger Messe Magazin</a></li> <li><a href="https://fama-aktuell.blogspot.com/" title="FAMA Fachverband Messen und Ausstellungen" target="_blank">FAMA-Blog</a></li> <li><a href="http://blog.messe-duesseldorf.de/" title="Messe Düsseldorf Blog" target="_blank">Messe Düsseldorf Blog</a></li> <li><a href="http://www.bie-paris.org/site/en/" title="Weblog des Bureau International des Expositions" target="_blank">EXPO World</a></li> <li><a href="https://www.nuernbergmesse.de/de/magazin/" rel="me" title="Magazin NürnbergMesse" target="_blank">Magazin NürnbergMesse</a></li> </ul> </div></div></div> </div> </section> </main> <footer id="main-footer"> <nav id="footer-menu"> <div class="container"> <div class="styled-table"> <div class="menu styled-cell"> <ul> <li><a href="https://www.auma.de/de/impressum">Impressum</a></li> <li><a href="https://www.auma.de/de/datenschutz">Datenschutz</a></li> <li><a href="https://www.auma.de/de/nutzungsbedingungen">Nutzungsbedingungen</a></li> </ul> </div> <div class="menu styled-cell text-center"> <ul> <li> <a class="tooltipper" href="https://www.linkedin.com/company/auma-ausstellungs--und-messe-ausschuss-der-deutschen-wirtschaft" target="_blank"> LinkedIn </a> </li> <li> <a class="tooltipper" href="https://www.youtube.com/user/Messewirtschaft" target="_blank"> YouTube </a> </li> <li> <a class="tooltipper" href="https://www.facebook.com/AUMA.Messeverband" target="_blank"> Facebook </a> </li> <li> <a class="tooltipper" href="https://www.instagram.com/auma.messewirtschaft/" target="_blank"> Instagram </a> </li> <li> <a class="tooltipper" href="https://de.industryarena.com/auma" target="_blank"> Industryarena </a> </li> <li> <a class="tooltipper" href="https://twitter.com/aumaev" target="_blank"> X </a> </li> <li> <a class="tooltipper" href="https://blog.auma.de/feed/" target="_blank"> RSS-Feed des AUMA-Blogs </a> </li> </ul> </div> <div class="links styled-cell"> <ul> <li class="sm-last"><a class="scroll-to-top" href=#>Nach oben</a></li> </ul> </div> </div> </div> </nav> <div class="divider"></div> <div id="info-block"> <div class="container"> <div class="floated-grid small"> <div class="newsletter icon-box"> <div class="mobile-box"> <i class="icons-position"></i> <strong>AUMA</strong> <span>Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V., Littenstraße 9, 10179 Berlin</span> </div> </div> <div class="phone icon-box"> <div class="mobile-box"> <i class="icons-tel"></i> <strong>Telefon</strong> <span>030 24000-0</span> </div> </div> <div class="mail icon-box"> <div class="mobile-box"> <i class="icons-mail"></i> <strong>E-Mail</strong> <a href="mailto:info@auma.de" title="">info@auma.de</a> </div> </div> </div> <div class="floated-grid big"> <div class="newsletter icon-box"> <div class="mobile-box"> <aside id="null-instagram-feed-2" class="widget null-instagram-feed"><h3 class="widget-title">Folgen Sie uns auf <a href='https://www.instagram.com/auma.messewirtschaft/'>Instagram</a></h3><ul class="instagram-pics instagram-size-"></ul></aside> </div> </div> </div> <div class="floated-grid smaller"> <div class="news icon-box"> <div class="mobile-box"> <aside id="rss-4" class="widget widget_rss"><h3 class="widget-title">Neueste Meldungen von auma.de</h3><ul><li><a class='rsswidget' href='https://www.auma.de/de/medien/newsletter'>Newsletter erschienen</a></li><li><a class='rsswidget' href='https://www.auma.de/de/medien/newsletter/neuerscheinung-nachhaltigkeit-in-der-messewirtschaft'>Neuerscheinung: „Nachhaltigkeit in der Messewirtschaft“</a></li><li><a class='rsswidget' href='https://www.auma.de/de/medien/newsletter/ufi-kongress-wandel-und-chancen-in-koeln'>UFI-Kongress: Wandel und Chancen in Köln</a></li></ul></aside> </div> </div> </div> </div> </div> </footer>  <div id="cookieInfo"> <div class="container"> <p> Wir verwenden Cookies, um Ihnen ein optimales Nutzererlebnis zu bieten und unseren Webauftritt zu optimieren.<br> Nutzen Sie unsere Webseite weiter, stimmen Sie der Verwendung zu. <a href="" title="">Mehr Informationen</a> </p> <button class="accept btn standard">OK</button> </div> </div> <div id="dark"></div> </div>  <script src="/wp-content/themes/auma_v3/content/js/library/jquery-3.1.1.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/library/jquery-migrate-3.0.0.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/library/jquery-ui.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/library/bootstrap.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/library/velocity.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/menu.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/autocomplete.js"></script>  <script src="/wp-content/themes/auma_v3/content/js/plugins/owlSlider/owl.carousel.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/masonry/masonry.pkgd.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/progressbar/progressbar.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/jvectormap/jquery-jvectormap-2.0.3.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/jvectormap/de_merc.map.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/smoothdivscroll/jquery.kinetic.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/smoothdivscroll/jquery.mousewheel.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/smoothdivscroll/jquery.smoothDivScroll-1.3.js"></script> <script src="/wp-content/themes/auma_v3/content/js/library/hammer.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/lightbox/lightbox.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/jquery.matchHeight.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/customscrollbar/jquery.mCustomScrollbar.concat.min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/jquery.selectBoxIt.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/magicsuggest-min.js"></script> <script src="/wp-content/themes/auma_v3/content/js/plugins/jvectormap/worldmap.map.js"></script>  <script src="/wp-content/themes/auma_v3/content/js/modules/accordion.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/mobile-flow.js"></script>  <script src="/wp-content/themes/auma_v3/content/js/modules/currentAffairs.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/progressbar.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/map.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/lexicon.js"></script>  <script src="/wp-content/themes/auma_v3/content/js/modules/messageboard.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/productList.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/sameHeight.js"></script>  <script src="/wp-content/themes/auma_v3/content/js/modules/scrollableArea.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/selectBoxStyling.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/tooltip.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/extendedSearch.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/extendedSearch-array.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/filterSearch-array.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/biblioSearch-array.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/biblioboard.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/searchlistboard.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/searchlistboard-array.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/worldmap.js"></script> <script src="/wp-content/themes/auma_v3/content/js/modules/accordionInside.js"></script>  <script src="/wp-content/themes/auma_v3/content/js/modules/cookie.js"></script>  <script src="/wp-content/themes/auma_v3/content/js/main.js"></script> <script type='text/javascript'> /* <![CDATA[ */ var wpcf7 = {"apiSettings":{"root":"https:\/\/blog.auma.de\/wp-json\/contact-form-7\/v1","namespace":"contact-form-7\/v1"}}; /* ]]> */ </script> <script type='text/javascript' src='https://blog.auma.de/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=5.1.9'></script> <script type='text/javascript' src='https://blog.auma.de/wp-content/plugins/wp-ajaxify-comments/js/wp-ajaxify-comments.min.js?ver=1.7.4'></script> <script type='text/javascript' src='https://blog.auma.de/wp-includes/js/wp-embed.min.js?ver=4.9.26'></script> <script type='text/javascript' src='https://blog.auma.de/wp-content/plugins/wp-instagram-widget-js-master/js/wp-instagram-widget.js?ver=3.0'></script> <script type='text/javascript'> (function($){ $(function() { $.wpInstagramWidget({"container":"#null-instagram-feed-2.null-instagram-feed","username":"@auma.messewirtschaft","limit":"6","size":"thumbnail","target":"_self","link":"","images_only":false,"cache":3600,"classes":{"list":{"ul":"instagram-pics instagram-size-","li":"","a":"","img":""},"link":{"p":"clear","a":""}}}); }); })(jQuery); </script>  <script type="text/javascript"> var _paq = _paq || []; /* tracker methods like "setCustomDimension" should be called before "trackPageView" */ _paq.push(['trackPageView']); _paq.push(['enableLinkTracking']); (function() { var u="//blogpiwik.auma.de/"; _paq.push(['setTrackerUrl', u+'piwik.php']); _paq.push(['setSiteId', '1']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'piwik.js'; s.parentNode.insertBefore(g,s); })(); </script>  </body> </html>

CINXE.COM

Out of the box: Wie sieht die Messe der Zukunft aus?