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<!DOCTYPE html> <html> <head> <title>Hull Blog | Spotted Playbooks</title> <meta content="Hull Blog | Spotted Playbooks" property="og:title"/> <meta content="Hull Blog | Spotted Playbooks" property="twitter:title"/> <meta content="Read the latest playbooks from Hull" name=description /> <meta content="Read the latest playbooks from Hull" property="og:description"/> <meta content="Read the latest playbooks from Hull" property="twitter:description"/> <meta content="/assets/images/blog/share.png" property="og:image"/> <meta content="/assets/images/blog/share.png" property="twitter:image"/> <meta content=company property="og:type"/> <meta content="Hull.io" property="og:site_name"/> <meta content=1510090487 property="twitter:account_id"/> <link href="https://www.hull.io/blog/tags/playbooks/" rel=canonical /> <meta charset=utf-8 /> <meta content="width=device-width, initial-scale=1, user-scalable=no" name=viewport /> <meta content=loaM7YOJ7ZcjFGtSEk_OZnrRynDHqQWtja2hHbCkOoo name=google-site-verification /> <link href="/ico/favicon.ico" rel="shortcut icon" type="image/ico"/> <link href="/ico/apple-icon-57x57.png" rel=apple-touch-icon sizes=57x57 /> <link href="/ico/apple-icon-60x60.png" rel=apple-touch-icon sizes=60x60 /> <link href="/ico/apple-icon-72x72.png" rel=apple-touch-icon sizes=72x72 /> <link href="/ico/apple-icon-76x76.png" rel=apple-touch-icon sizes=76x76 /> <link href="/ico/apple-icon-114x114.png" rel=apple-touch-icon sizes=114x114 /> <link href="/ico/apple-icon-120x120.png" rel=apple-touch-icon sizes=120x120 /> <meta content="/ico/ms-icon-144x144.png" name=msapplication-TileImage /> <meta content="#ffffff" name=msapplication-TileColor /> <meta content="#ffffff" name=theme-color /> <link href="/ico/apple-icon-144x144.png" rel=apple-touch-icon sizes=144x144 /> <link href="/ico/apple-icon-152x152.png" rel=apple-touch-icon sizes=152x152 /> <link href="/ico/apple-icon-180x180.png" rel=apple-touch-icon sizes=180x180 /> <link href="/ico/ios.png" rel=apple-touch-icon-precomposed /> <link color="#242A33" href="/ico/icon.svg" rel=mask-icon /> <link href="/ico/android-icon-192x192.png" rel=icon sizes=192x192 type="image/png"/> <link href="/ico/favicon-32x32.png" rel=icon sizes=32x32 type="image/png"/> <link href="/ico/favicon-96x96.png" rel=icon sizes=96x96 type="image/png"/> <link href="/ico/favicon-16x16.png" rel=icon sizes=16x16 type="image/png"/> <link href="/assets/css/styles.css" rel=stylesheet /><script src="https://js.hull.io/0.10.0/hull.js.gz" id=hull-js-sdk data-platform-id=558979b4f59837f6160003c9 data-org-url="https://super.hullapp.io"></script><script src="/assets/js/app.js"></script> <meta name="ahrefs-site-verification" content="236265544476bced7a80b6a55282ff20c682e3428f2edeedbd881e1caac428ac"></head> <body class="blog blog_tags blog_tags_playbooks blog_tags_playbooks_index"> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KVQMM9R" height=0 width=0 style="display:none;visibility:hidden"></iframe></noscript><div class=page__banner> <a class=page__banner__link href="/faq"> <div class="row small-collapse"> <div class="column small-12 medium-10 small-centered banner__content"> <p> Hull is now part of MessageBird and is no longer accepting new customers on Hull.io. 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Here are the best practices we’ve seen. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>5th March 2019</span><a href="/blog/lead-generation/"> <h3 class=blog-default__title> Spotted: Data-Driven Lead Generation Strategies </h3> </a> <div class=blog-default__text> <p> How data-driven marketers generate leads for sales that convert without finding new contacts. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>26th February 2019</span><a href="/blog/free-trial-conversion/"> <h3 class=blog-default__title> Spotted: SaaS Free Trial Conversion Strategies </h3> </a> <div class=blog-default__text> <p> Every SaaS team with a free trial shares the same problem - their sales & marketing does not join up with their product and trial experience. Here's how data-driven marketers fix that. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>18th December 2018</span><a href="/blog/account-based-marketing/"> <h3 class=blog-default__title> Spotted: Account-Based Marketing Strategies </h3> </a> <div class=blog-default__text> <p> The best practices & pitfalls avoided we've spotted amongst teams building our their account-based marketing strategies this year. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>11th December 2018</span><a href="/blog/lead-qualification/"> <h3 class=blog-default__title> Spotted: Lead Qualification Trends, Tactics & Techniques </h3> </a> <div class=blog-default__text> <p> We've spotted a trend amongst SaaS teams in how they approach lead qualification; pre-qualifying leads with data and syncing to sales in real-time. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>27th November 2018</span><a href="/blog/playbooks/"> <h3 class=blog-default__title> Announcing Hull Playbooks: How SaaS teams use Hull </h3> </a> <div class=blog-default__text> <p> One of the most common questions our customers ask is "how are other teams using Hull?". Here's the top five use cases </p> </div> </div> <div class=blog-default> <span class=blog-default__date>6th November 2018</span><a href="/blog/sales-enablement/"> <h3 class=blog-default__title> B2B Sales Enablement With Automated Triggers (2019) </h3> </a> <div class=blog-default__text> <p> We've spotted sales teams are using real-time data to enable their sales teams. Using triggers from inside their product, website, review sites, social & more to automate personalized sales outreach. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>25th September 2018</span><a href="/blog/multi-touch-attribution-modelling/"> <h3 class=blog-default__title> Multi-Touch Attribution Lessons for B2B </h3> </a> <div class=blog-default__text> <p> Multi-touch attribution is very similar to other data integration problems. Here's how teams like Pollfish, Drift & Lengow are building attribution models. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>18th September 2018</span><a href="/blog/sales-marketing-alignment/"> <h3 class=blog-default__title> Spotted: Sales Marketing Alignment in 2018 </h3> </a> <div class=blog-default__text> <p> Sales and marketing don't easily work together. One of our largest Spotted posts addresses the best practices we've seen </p> </div> </div> <div class=blog-default> <span class=blog-default__date>12th April 2018</span><a href="/blog/lead-scoring/"> <h3 class=blog-default__title> Spotted: Lead Scoring & Signals </h3> </a> <div class=blog-default__text> <p> Lead scoring is a widely used practice, but arbitrary scores have limited utility. Here’s how we’ve spotted teams using lead scoring & signals. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>26th March 2018</span><a href="/blog/web-personalization/"> <h3 class=blog-default__title> Spotted: Web personalization for B2B </h3> </a> <div class=blog-default__text> <p> Your website has the widest reach, but is the trickiest to personalize. Here’s the web personalization trends we noticed B2B teams using. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>22nd March 2018</span><a href="/blog/lead-tracking/"> <h3 class=blog-default__title> Spotted: Universal Lead Tracking </h3> </a> <div class=blog-default__text> <p> Scaling SaaS startups generate leads from more channels than ever. Here’s how they’re tracking, unifying and taking action on all of their lead data. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>14th March 2018</span><a href="/blog/email-personalization/"> <h3 class=blog-default__title> Spotted: Email personalization at scale </h3> </a> <div class=blog-default__text> <p> "Personal email" more than a plain text template. Here's the best practices how data-driven teams are delivering 1:1 email personalization at scale. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>6th March 2018</span><a href="/blog/lead-nurturing/"> <h3 class=blog-default__title> Spotted: Personalized, omnichannel lead nurturing </h3> </a> <div class=blog-default__text> <p> We noticed teams using Hull to nurture leads across channels with personalized content. Here’s how they did it, and the results they saw. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>1st March 2018</span><a href="/blog/customer-data-integration-without-integrations/"> <h3 class=blog-default__title> 5 Ways To Integrate Your SaaS Customer Data In 2019 </h3> </a> <div class=blog-default__text> <p> Integrations aren’t the only way to integrate customer data. As startups-turn-scale-up, we see most startups move beyond integrations to these five tactics. </p> </div> </div> <div class=blog-default> <span class=blog-default__date>27th February 2018</span><a href="/blog/account-based-retargeting-ads/"> <h3 class=blog-default__title> Account-Based Retargeting Ads: The Complete Guide For Saas </h3> </a> <div class=blog-default__text> <p> We’re seeing more B2B SaaS teams using account-based retargeting ads (vs. traditional retargeting ads). </p> </div> </div> <div class=blog-default> <span class=blog-default__date>19th July 2017</span><a href="/blog/reveal-loop/"> <h3 class=blog-default__title> How to 10x your Account-Based Marketing with the Reveal Loop </h3> </a> <div class=blog-default__text> <p> With advanced ABM, “not enough data" is rarely the underlying problem. 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