Leadership & Mission | About Us

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href="/us/apps/"> Apps & Services<br /> </a> </li> </ul> </div> <div class="nv00-gnb-v3__l1-menu-wrap featured-products-thumbnail featured-products-thumbnail--type10"> <div class="nv00-gnb-v3__featured-products-thumbnail-inner"> <ul class="nv00-gnb-v3__featured-products-thumbnail-item-wrap open" role="menu"> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy s25 ultra" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/smartphones/galaxy-s25-ultra/"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/GNB_P3_176x176.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/GNB_P3_176x176.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy S25 Ultra </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxys 25s 25 plus" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/smartphones/galaxy-s25/"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/GNB_P1P2_176x176.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/GNB_P1P2_176x176.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy S25 | S25+ </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy z fold6" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/smartphones/galaxy-z-fold6/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_z_fold6_updated.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_z_fold6_updated.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy Z Fold6 </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy z flip6" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/smartphones/galaxy-z-flip6/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_z_flip6_updated.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_z_flip6_updated.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy Z Flip6 </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:Galaxy A36 5G" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/smartphones/galaxy-a36-5g/"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="https://images.samsung.com/is/image/samsung/assets/us/gnb/03312025/GNB_A36_176x176_Final.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="https://images.samsung.com/is/image/samsung/assets/us/gnb/03312025/GNB_A36_176x176_Final.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy A36 5G </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy tab s10 series" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/tablets/galaxy-tab-s10/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxytab10_series_updated_1.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxytab10_series_updated_1.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy Tab S10 Series </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy watch ultra" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/watches/galaxy-watch-ultra/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxy_watch_ultra_updated.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxy_watch_ultra_updated.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy Watch Ultra </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:Galaxy Buds3 Pro" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/mobile-audio/galaxy-buds3-pro/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxy_buds3_pro_updated.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxy_buds3_pro_updated.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy Buds3 Pro </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:Galaxy Book5 Pro" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/computing/galaxy-books/galaxy-book5-pro/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/Galaxy-Book5-Pro_Home_GNB176x176_US.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/Galaxy-Book5-Pro_Home_GNB176x176_US.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy Book5 Pro </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy ai" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/galaxy-ai/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/image_asset_galaxy_ai.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/image_asset_galaxy_ai.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy AI </p> </a> </li> </ul> </div> </div> </div> </div> </li> <li class="nv00-gnb-v3__l0-menu"> <button class="nv00-gnb-v3__l0-menu-btn" role="menuitem" aria-expanded="false" aria-haspopup="true" an-tr="nv00_gnb-leadership-and-mission-l0-navigation2" an-ca="navigation" an-ac="gnb" an-la="TVandAudio"> TV & Audio <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#next-regular" href="#next-regular"></use> </svg> </button> <div class="nv00-gnb-v3__l1-menu-container"> <div class="nv00-gnb-v3__l1-menu-container-inner open"> <p class="nv00-gnb-v3__l1-menu-container-title"> TV & Audio </p> <div class="nv00-gnb-v3__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb-v3__l1-menu "> <p class="nv00-gnb-v3__l1-menu-btn" 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href="/us/televisions-home-theater/tvs/all-tvs/?technology=Crystal+UHD+TVs"> UHD TVs </a> </li> </ul> </div> <div class="nv00-gnb-v3__l1-menu-wrap l1-l2-spread"> <div class="nv00-gnb-v3__l1-menu "> <p class="nv00-gnb-v3__l1-menu-btn" data-engname="TVandAudio:projectors" an-tr="nv00_gnb-leadership-and-mission-l1-navigation2" an-ca="navigation" an-ac="gnb" an-la="TVandAudio:projectors"> Projectors <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-regular" href="#open-down-regular"></use> </svg> </p> </div> <ul class="nv00-gnb-v3__l2-menu-list" role="menu"> <li class="nv00-gnb-v3__l2-menu "> <a class="nv00-gnb-v3__l2-menu-link" an-tr="nv00_gnb-leadership-and-mission-l2-navigation2" an-ca="navigation" an-ac="gnb" an-la="TVandAudio:projectors:shop all projectors" role="menuitem" href="/us/televisions-home-theater/tvs/all-tvs/?technology=The+Premiere,Portable+Projector"> Shop All Projectors </a> </li> <li class="nv00-gnb-v3__l2-menu "> <a 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href="/us/televisions-home-theater/television-home-theater-accessories/all-television-home-theater-accessories/?category_names=Freestyle+Accessories"> Projector TV Accessories </a> </li> </ul> <div class="nv00-gnb-v3__l1-menu "> <p class="nv00-gnb-v3__l1-menu-btn" data-engname="TVandAudio:sound devices" an-tr="nv00_gnb-leadership-and-mission-l1-navigation2" an-ca="navigation" an-ac="gnb" an-la="TVandAudio:sound devices"> Sound Devices <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-regular" href="#open-down-regular"></use> </svg> </p> </div> <ul class="nv00-gnb-v3__l2-menu-list" role="menu"> <li class="nv00-gnb-v3__l2-menu "> <a class="nv00-gnb-v3__l2-menu-link" an-tr="nv00_gnb-leadership-and-mission-l2-navigation2" an-ca="navigation" an-ac="gnb" an-la="TVandAudio:sound devices:shop all sound devices" role="menuitem" href="/us/televisions-home-theater/home-theater/all-home-theater/"> Shop All Sound Devices </a> </li> <li class="nv00-gnb-v3__l2-menu 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data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/02202025/icn_Order-Help.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Order Help </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Support:Product Help" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/support/contact/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/02202025/icn_Product-help.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/02202025/icn_Product-help.png?$176_176_PNG$" alt="" 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class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Request a Repair </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-leadership-and-mission-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Support:Register a Product" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/support/register-product/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/02202025/icn_Register-a-product.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/02202025/icn_Register-a-product.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Register a Product </p> 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href="#search-regular"></use> </svg> <span class="nv00-gnb-v3__utility-btn-text" placeholder="Search">Search</span> </button> </div> <div class="nv00-gnb-v3__utility cart"> <a class="nv00-gnb-v3__utility-btn js-gp-cart-btn" href="/us/web/express/cart/" an-tr="nv00_gnb-leadership-and-mission-gnb cart icon-navigation6" an-ca="navigation" an-ac="gnb" an-la="cart" role="button"> <span class="hidden">Cart</span> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" style="position: absolute; width: 0px; height: 0px;" role="presentation"> <symbol viewBox="0 0 96 96" id="cart-regular1" xmlns="http://www.w3.org/2000/svg"><path d="M72.817 71.324c5.522 0 10 4.478 10 10 0 5.524-4.477 10-10 10s-10-4.476-10-10c0-5.522 4.477-10 10-10zm-34.946 0c5.523 0 10 4.478 10 10 0 5.524-4.477 10-10 10-5.522 0-10-4.476-10-10 0-5.521 4.479-10 10-10zm34.946 5a5.001 5.001 0 000 10 5 5 0 100-10zm-34.946 0a5 5 0 10.001 9.999 5 5 0 00-.001-9.999zM13.674 5c1.62 0 3.11 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96"> <path d="M48,51.5c16.521,0,30.5,13.82,30.5,29.555h0V89A3.5,3.5,0,0,1,75,92.5H21A3.5,3.5,0,0,1,17.5,89h0V81.055C17.5,65.32,31.479,51.5,48,51.5Zm0,5c-13.772,0-25.5,11.595-25.5,24.555h0V87.5h51V81.055c0-12.831-11.494-24.323-25.087-24.552h0Zm0-53A20.5,20.5,0,1,1,27.5,24,20.5,20.5,0,0,1,48,3.5Zm0,5A15.5,15.5,0,1,0,63.5,24,15.5,15.5,0,0,0,48,8.5Z" transform="translate(-0.5 0.5)"/> </svg> </a> <ul class="nv00-gnb-v3__utility-user-menu-list" role="menu"> <li class="nv00-gnb-v3__utility-user-menu desktop-only" role="menuitem"> <a class="nv00-gnb-v3__utility-user-menu-link loginBtn" href="javascript:;" aria-label="Sign in/Create Account" an-tr="nv00_gnb-account-account" an-ca="account" an-ac="gnb" an-la="sign in sign up" data-linkinfo="https://account.samsung.com/accounts/v1/samsung_com_us/signInGate" role="menuitem"> Sign in/Create Account </a> </li> <li class="nv00-gnb-v3__utility-user-menu"> <a class="nv00-gnb-v3__utility-user-menu-link" 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class="nv00-gnb-v3__utility-btn" href="https://account.samsung.com/membership/contents/profile/profile-gate" role="button" aria-label="Go to the another page" an-tr="gnb-account, cart-leadership-and-mission-account-account" an-ca="account" an-ac="gnb" an-la="user name"> <span class="hidden">Open My Menu</span> <span class="account-icon js-gnb-afterlogin-no-image"> <svg class="icon" focusable="false" aria-hidden="true" width="96" height="96" viewbox="0 0 96 96"> <path d="M48,51.5c16.521,0,30.5,13.82,30.5,29.555h0V89A3.5,3.5,0,0,1,75,92.5H21A3.5,3.5,0,0,1,17.5,89h0V81.055C17.5,65.32,31.479,51.5,48,51.5Zm0,5c-13.772,0-25.5,11.595-25.5,24.555h0V87.5h51V81.055c0-12.831-11.494-24.323-25.087-24.552h0Zm0-53A20.5,20.5,0,1,1,27.5,24,20.5,20.5,0,0,1,48,3.5Zm0,5A15.5,15.5,0,1,0,63.5,24,15.5,15.5,0,0,0,48,8.5Z" transform="translate(-0.5 0.5)"/> </svg> </span> <div class="image js-gnb-afterlogin-image"> <img class="image__main" src="" alt="alternative-text" role="img" data-comp-name="image"/> </div> </a> <ul class="nv00-gnb-v3__utility-user-menu-list" role="menu"> <li class="nv00-gnb-v3__utility-user-menu user desktop-only" role="menuitem"> <a class="nv00-gnb-v3__utility-user-menu-link js-user-name" href="https://account.samsung.com/membership/contents/profile/profile-gate" role="menuitem" aria-label="Go to the another page" an-tr="gnb-account, cart-leadership-and-mission-account-account" an-ca="account" an-ac="gnb" an-la="user name"> <span class="account-icon js-gnb-afterlogin-no-image"> <svg class="icon" focusable="false" aria-hidden="true" width="96" height="96" viewbox="0 0 96 96"> <path d="M48,51.5c16.521,0,30.5,13.82,30.5,29.555h0V89A3.5,3.5,0,0,1,75,92.5H21A3.5,3.5,0,0,1,17.5,89h0V81.055C17.5,65.32,31.479,51.5,48,51.5Zm0,5c-13.772,0-25.5,11.595-25.5,24.555h0V87.5h51V81.055c0-12.831-11.494-24.323-25.087-24.552h0Zm0-53A20.5,20.5,0,1,1,27.5,24,20.5,20.5,0,0,1,48,3.5Zm0,5A15.5,15.5,0,1,0,63.5,24,15.5,15.5,0,0,0,48,8.5Z" transform="translate(-0.5 0.5)"/> </svg> </span> <div 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an-la="logout" aria-label="logout" role="menuitem">Log Out</a> </li> </ul> </div> <div class="nv00-gnb-v3__utility hamburger"> <button class="nv00-gnb-v3__utility-btn" an-tr="nv00_gnb-leadership-and-mission-gnb open / close-navigation2" an-ca="navigation" an-ac="gnb" an-la="gnb:open" aria-expanded="false" aria-haspopup="true"> <span class="hidden">Navigation</span> <svg class="icon" focusable="false" aria-hidden="true" width="96" height="96" viewbox="0 0 96 96"> <path d="M0,57V52H70v5ZM0,31V26H70v5ZM0,5V0H70V5Z" transform="translate(13 20)"/> </svg> </button> </div> </div> <div class="nv00-gnb-v3__inner-wrap-looping--end" tabindex="0"></div> </div> </div> <div class="nv00-gnb-v3__dim-wrap" aria-hidden="true"></div> <form id="signInForm" name="signInForm" method="get" action="https://account.samsung.com/accounts/v1/samsung_com_us/signInGate"> <input type="hidden" name="response_type" id="response_type" value=""/> <input type="hidden" name="client_id" value="kv5di1wr19"/> <input 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name="countryCode" value="US"/> <input type="hidden" name="languageCode" value="en"/> <input type="hidden" name="goBackURL" id="findGoBackURL" value=""/> <input type="hidden" name="ssoType" value="ENC_TK"/> </form>  <form id="accountModifyForm" name="accountModifyForm" method="post" action="https://account.samsung.com/membership/"> <input type="hidden" name="actionID" value="ModifyUserInfo"/> <input type="hidden" name="serviceID" value="kv5di1wr19"/> <input type="hidden" name="serviceName" value="SAMSUNG"/> <input type="hidden" name="domain" value=""/> <input type="hidden" name="countryCode" value="US"/> <input type="hidden" name="languageCode" value="en"/> <input type="hidden" name="goBackURL" id="accountModifyGoBackURL" value=""/> <input type="hidden" name="ssoType" value="ENC_TK"/> </form> <form id="textForm" name="textForm"> <input type="hidden" name="productCountText" id="productCountText" value="Number of Products"/> </form> <input type="hidden" name="domain" id="domain" 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<span class="hidden">Next</span> <span class="explore-lnb__next-btn-icon"> <svg class="icon" focusable="false"> <use xlink:href="#next-regular" href="#next-regular"></use> </svg> </span> </button> </div> </div> </div> </div> <div class="fg-g-flagship-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="flagship-full-bleed padding-top-None padding-bottom-None overlay bg-black text-black kv-type"> <div class="flagship-full-bleed__wrap"> <div class="flagship-full-bleed__text-wrap text-pos-middle text-pos-left text-m-top text-m-center text- half-bleed"> <div class="flagship-full-bleed__text"> <p class="flagship-full-bleed__eyebrow-text desktop-only">Leadership & Mission</p> <p class="flagship-full-bleed__eyebrow-text mobile-only">Leadership & Mission</p> <h2 class="flagship-full-bleed__headline desktop-only text-size-x-large">Our mission & values</h2> <h2 class="flagship-full-bleed__headline mobile-only text-size-x-large">Our mission & values</h2> <div class="flagship-full-bleed__desc-wrap"> <h3 class="flagship-full-bleed__sub-headline desktop-only text-size-medium">Our promise to perform responsibly as a leading, global company.</h3> <h3 class="flagship-full-bleed__sub-headline mobile-only text-size-medium">Our promise to perform responsibly as a leading, global company.</h3> </div> </div> </div> <div class="flagship-full-bleed__media-wrap flagship-full-bleed__img-wrap"> <figure> <div class="image image--dyn-height"> <img data-aem-asset-id="" data-desktop-alt data-mobile-alt role="img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/AS.1_CompanyInfo_img01.png?$LazyLoad_Home_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/MO_AS.1_CompanyInfo_img01.png?$LazyLoad_Home_PNG$" class="image__preview lazy-load responsive-img"/> <img data-aem-asset-id="" data-desktop-alt data-mobile-alt role="img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/AS.1_CompanyInfo_img01.png?$1920_N_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/MO_AS.1_CompanyInfo_img01.png?$720_N_JPG$" class="image__main lazy-load responsive-img"/> </div> </figure> </div> </div> </section> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock bg-white text-center text-mo-center "> <div class="textblock__body padding-top--48 padding-bottom--48"> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">Samsung is committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders including customers, shareholders, employees, business partners and local communities. With an aim to become one of the most ethical companies in the world, Samsung continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management.</p> </div> </div> </div> <div class="cm-g-popup-card aem-GridColumn aem-GridColumn--default--12"> <section class="pop-up-card margin-top--32 margin-bottom--32 bg-white pop-up-card--align-left pop-up-card--mobile-align-left"> <div class="pop-up-card__inner"> <div class="pop-up-card__box-wrap"> <div class="pop-up-card__box text-color--white pop-up-card__box--type-image" style="background:#FFFFFF"> <div class="pop-up-card__text"> <div class="pop-up-card__text-inner pop-up-card__text-image-inner"> <h2 class="pop-up-card__title text-size-medium">Our mission & approach</h2> <p class="pop-up-card__description">Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung sets a high value on its people and technologies.</p> </div> <button class="pop-up-card__icon-wrap" type="button" an-tr="co50_pop-up card|cta" an-ca="content click" an-ac="feature" an-la="our mission and approach:plus"> <span class="hidden">show more popup open</span> <svg class="icon" focusable="false"> <use xlink:href="#plus-bold" href="#plus-bold"></use> </svg> </button> </div> <div class="pop-up-card__image"> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/AS.1_CompanyInfo_img02.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/MO_AS.1_CompanyInfo_img02.png?$LazyLoad_Home_PNG$" alt="The back view of a woman standing on a stage and looking at a large screen which displays bright blue and purple colors." data-aem-asset-id=""/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/AS.1_CompanyInfo_img02.jpg?$1440_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/MO_AS.1_CompanyInfo_img02.png?$ORIGIN_PNG$" alt="The back view of a woman standing on a stage and looking at a large screen which displays bright blue and purple colors." data-aem-asset-id=""/> </div> </div> </div> </div> </div> <div class="pop-up-card__layer-popup layer-popup" role="dialog" aria-modal="true"> <div class="pop-up-card__layer-inner layer-popup__inner"> <a href="javascript:void(0)" class="pop-up-card__layer-close" role="button"> <span class="hidden">popup close</span> <svg class="icon" focusable="false"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </a> <div class="layer-popup__contents scrollbar"> <div class="scrollbar__contents"> <div class="layer-popup__contents-head"> <h3 class="layer-popup__headline-text" tabindex="0">Our mission & approach</h3> </div> <div class="layer-popup__contents-inner"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">1. Supporting people to be their best</h2> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">On the basis of human resources & technologies</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">· Make the extension of human resource development and technical superiority with management principles<br />· Increase the synergy effect of the whole management system through human resources and technologies</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">2. Our internal goals</h2> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">Create the best products and services</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">· Create the products and services that give customers the best satisfaction<br />· Retain the 1st position in the world in the same line of business</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">3. Beyond Samsung</h2> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">And contribute to society</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">· Contribute for common interests and a rich life<br />· Perform the mission statement by a member of the community</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="cm-g-popup-card aem-GridColumn aem-GridColumn--default--12"> <section class="pop-up-card margin-top--32 margin-bottom--32 bg-white pop-up-card--align-left pop-up-card--mobile-align-left"> <div class="pop-up-card__inner"> <div class="pop-up-card__box-wrap"> <div class="pop-up-card__box text-color--white pop-up-card__box--type-image" style="background:#FFFFFF"> <div class="pop-up-card__text"> <div class="pop-up-card__text-inner pop-up-card__text-image-inner"> <h2 class="pop-up-card__title text-size-medium">The values that define Samsung's spirit</h2> <p class="pop-up-card__description">Samsung believes that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision the company makes.</p> </div> <button class="pop-up-card__icon-wrap" type="button" an-tr="co50_pop-up card|cta" an-ca="content click" an-ac="feature" an-la="the values that define samsung spirit:plus"> <span class="hidden">show more popup open</span> <svg class="icon" focusable="false"> <use xlink:href="#plus-bold" href="#plus-bold"></use> </svg> </button> </div> <div class="pop-up-card__image"> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/AS.1_CompanyInfo_img03.1.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/MO_AS.1_CompanyInfo_img03.1.png?$LazyLoad_Home_PNG$" alt="A close-up view of a woman's eyes behind protective glasses that show a reflected image of an electrical circuit board on the lenses." data-aem-asset-id=""/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/AS.1_CompanyInfo_img03.1.jpg?$1440_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/MO_AS.1_CompanyInfo_img03.1.png?$ORIGIN_PNG$" alt="A close-up view of a woman's eyes behind protective glasses that show a reflected image of an electrical circuit board on the lenses." data-aem-asset-id=""/> </div> </div> </div> </div> </div> <div class="pop-up-card__layer-popup layer-popup" role="dialog" aria-modal="true"> <div class="pop-up-card__layer-inner layer-popup__inner"> <a href="javascript:void(0)" class="pop-up-card__layer-close" role="button"> <span class="hidden">popup close</span> <svg class="icon" focusable="false"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </a> <div class="layer-popup__contents scrollbar"> <div class="scrollbar__contents"> <div class="layer-popup__contents-head"> <h3 class="layer-popup__headline-text" tabindex="0"> The values that define Samsung's spirit</h3> </div> <div class="layer-popup__contents-inner"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="static-content aem-GridColumn aem-GridColumn--default--12"> <div class="static-content aem-GridColumn aem-GridColumn--default--12"> <style scoped="scoped"> .p6-about-us-accessibility .pc-only{display:block;} .p6-about-us-accessibility .mo-only{display:none;} .p6-about-us-accessibility .mo-br{display:none;} .p6-about-us-accessibility .pc-br{display:block;} .p6-about-us-accessibility .company-info-wrap{max-width:1316px; 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padding:10.8974vw 0 6.4103vw; text-align:center;} .p6-about-us-accessibility .company-info ul li .company-info-text h4{font-size:5.7692vw; padding-bottom:2.5641vw;} .p6-about-us-accessibility .company-info ul li .company-info-text p{font-size:4.4872vw; line-height:1.33;} } </style> <div class="p6-about-us-accessibility"> <div class="company-info-wrap"> <section class="company-info"> <ul role="list"> <li role="listitem" class="people"> <div class="company-info-img"> <img class="pc-only" src="//images.samsung.com/is/image/samsung/assets/test/about-us/web-accessibility/company-info/Company-Info_N04_PC_01.png" alt=""> <img class="mo-only" src="//images.samsung.com/is/image/samsung/assets/test/about-us/web-accessibility/company-info/Company-Info_N04_MO_01.png" alt=""> </div> <div class="company-info-text"> <h4>People</h4> <p>Quite simply, a company is its people.<br class="mo-br"> At Samsung, we’re dedicated to giving<br class="mo-br"> our people a<br class="pc-br"> wealth of opportunities<br class="mo-br"> to reach their full potential.</p> </div> </li> <li role="listitem" class="excellence"> <div class="company-info-img"> <img class="pc-only" src="//images.samsung.com/is/image/samsung/assets/test/about-us/web-accessibility/company-info/Company-Info_N04_PC_02.png" alt=""> <img class="mo-only" src="//images.samsung.com/is/image/samsung/assets/test/about-us/web-accessibility/company-info/Company-Info_N04_MO_02.png" alt=""> </div> <div class="company-info-text"> <h4>Excellence</h4> <p>Everything we do at Samsung is<br class="mo-br"> driven by an unyielding passion<br class="mo-br"> for excellence and an<br class="pc-br"> unfaltering<br class="mo-br"> commitment to develop the best<br class="mo-br"> products and services on the market</p> </div> </li> <li role="listitem" class="change"> <div class="company-info-img"> <img class="pc-only" src="//images.samsung.com/is/image/samsung/assets/test/about-us/web-accessibility/company-info/Company-Info_N04_PC_03.png" alt=""> <img class="mo-only" src="//images.samsung.com/is/image/samsung/assets/test/about-us/web-accessibility/company-info/Company-Info_N04_MO_03.png" alt=""> </div> <div class="company-info-text"> <h4>Change</h4> <p>As we have done since our foundation,<br class="mo-br"> we set our sights on the future,<br class="mo-br"> anticipating market<br class="pc-br"> needs and<br class="mo-br"> demands so we can steer our<br class="mo-br"> company toward long-term success.</p> </div> </li> <li role="listitem" class="integrity"> <div class="company-info-img"> <img class="pc-only" src="//images.samsung.com/is/image/samsung/assets/test/about-us/web-accessibility/company-info/Company-Info_N04_PC_04.png" alt=""> <img class="mo-only" src="//images.samsung.com/is/image/samsung/assets/test/about-us/web-accessibility/company-info/Company-Info_N04_MO_04.png" alt=""> </div> <div class="company-info-text"> <h4>Integrity</h4> <p>Operating in an ethical way is the<br class="mo-br"> foundation of our business.<br class="mo-br"> Everything we do is guided by<br class="pc-br"><br class="mo-br"> a moral compass that ensures<br class="mo-br"> fairness, respect for all stakeholders and<br class="mo-br"> complete<br class="pc-br"> transparency.</p> </div> </li> <li role="listitem" class="co-prosperity"> <div class="company-info-img"> <img class="pc-only" src="//images.samsung.com/is/image/samsung/assets/test/about-us/web-accessibility/company-info/Company-Info_N04_PC_05.png" alt=""> <img class="mo-only" src="//images.samsung.com/is/image/samsung/assets/test/about-us/web-accessibility/company-info/Company-Info_N04_MO_05.png" alt=""> </div> <div class="company-info-text"> <h4>Co-prosperity</h4> <p>Samsung is committed to becoming<br class="mo-br"> a socially and environmentally<br class="mo-br"> responsible corporate<br class="pc-br"> citizen in<br class="mo-br"> all of its communities worldwide.</p> </div> </li> </ul> </section> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="cm-g-popup-card aem-GridColumn aem-GridColumn--default--12"> <section class="pop-up-card margin-top--32 margin-bottom--32 bg-white pop-up-card--align-left pop-up-card--mobile-align-left"> <div class="pop-up-card__inner"> <div class="pop-up-card__box-wrap"> <div class="pop-up-card__box text-color--white pop-up-card__box--type-image" style="background:#FFFFFF"> <div class="pop-up-card__text"> <div class="pop-up-card__text-inner pop-up-card__text-image-inner"> <h2 class="pop-up-card__title text-size-medium">Five Samsung business principles</h2> <p class="pop-up-card__description">In an expression of its commitment to corporate social responsibility as a world leading company, Samsung Electronics announced the “Five Samsung Business Principles” in 2005. The principles serve as the foundation for its global code of conduct in compliance with legal and ethical standards and the fulfillment of its corporate social responsibilities.</p> </div> <button class="pop-up-card__icon-wrap" type="button" an-tr="co50_pop-up card|cta" an-ca="content click" an-ac="feature" an-la="five samsung business principles:plus"> <span class="hidden">show more popup open</span> <svg class="icon" focusable="false"> <use xlink:href="#plus-bold" href="#plus-bold"></use> </svg> </button> </div> <div class="pop-up-card__image"> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/pe/about-us/company-info/AS.1_CompanyInfo_img04.1.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/MO_AS.1_CompanyInfo_img04.1.png?$LazyLoad_Home_PNG$" alt="A close-up view of a person's hands. The person holds a tablet in their left hand and scrolls through a document on the screen with their right index finger." data-aem-asset-id=""/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/pe/about-us/company-info/AS.1_CompanyInfo_img04.1.jpg?$1440_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/company-info/05202021/MO_AS.1_CompanyInfo_img04.1.png?$ORIGIN_PNG$" alt="A close-up view of a person's hands. The person holds a tablet in their left hand and scrolls through a document on the screen with their right index finger." data-aem-asset-id=""/> </div> </div> </div> </div> </div> <div class="pop-up-card__layer-popup layer-popup" role="dialog" aria-modal="true"> <div class="pop-up-card__layer-inner layer-popup__inner"> <a href="javascript:void(0)" class="pop-up-card__layer-close" role="button"> <span class="hidden">popup close</span> <svg class="icon" focusable="false"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </a> <div class="layer-popup__contents scrollbar"> <div class="scrollbar__contents"> <div class="layer-popup__contents-head"> <h3 class="layer-popup__headline-text" tabindex="0">Five Samsung business principles</h3> </div> <div class="layer-popup__contents-inner"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">1. We comply with laws and ethical standards.</h2> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We respect the dignity and diversity of individuals.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We respect the basic human rights of all people. Forced labor, wage exploitation and child slavery are not allowed under any circumstances. We do not discriminate against nationality, race, gender, religion, etc. and treat all stakeholders and parties like customers or employees.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--0 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We compete fairly in accordance to law and business ethics.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We comply with all rules of other countries and regional communities, respect market competition order and compete in a fair way. We do not make unfair profits by unlawful means from bad trade ethics. We do not give or take compensation gifts, bribes or treat people while conducting business activities.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--0 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We maintain transparent accounting through accurate accounting records.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We record and manage all transactions accurately to make all stakeholders clearly understand our business activities comply with accounting standards that are used internationally, as well as accounting regulations of each country. As prescribed by law, we are transparent with company information and the main aspects of management, such as financial changes in the company.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--0 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We do not intervene in politics and maintain neutrality.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We respect political rights and political decisions of a person, and do not conduct political activity within the company. We do not use the company’s funds, manpower, facilities, etc. for political purposes.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">2. We maintain a clean organizational culture.</h2> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We strictly keep one’s private and public life separate from all business activities.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">In the case of a conflict between the company and a person, we give priority to the company’s legal interests. We do not espouse personal interests using the company’s property and own position and are not involved in any inappropriate activities such as misuse or embezzlement of the company’s assets. We do not have dealings with marketable securities like the buying and selling of stocks using officially acquired information.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--0 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We protect and respect the intellectual property of the company and other people.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">Intellectual property and confidential information do not leave the company without prior permission or approval. We respect the intellectual property of others and are not involved in any acts of infringement like unauthorized use, reproduction, distribution, changes, etc.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--0 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We create a healthy atmosphere.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We do not allow any behavior that could harm healthy peer relationships such as sexual harassment, money transactions or violence. We do not form factions that could cause incompatibility inside the group nor do we organize private groups.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">3. We respect customers, shareholders and employees.</h2> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We make customer satisfaction our top priority.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We provide products and services that meet the needs and expectations of customers. We have a sincere and friendly relationship with our customers and accept suggestions and complaints with modesty. Also, we respect and honor all information.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--0 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We pursue shareholder value oriented management.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We provide long-term benefits to shareholders through reasonable investments and improvement of operational efficiency. We create stable benefits through steady management activities and enhance the company’s market value. Moreover, we respect the shareholders’ rights, reasonable demands and ideas.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--0 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We make efforts for the improvement of the ‘quality of life’ of our employees.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We provide equal opportunities to all employees and treat them fairly according to their abilities and performance. We recommend continuous self-development of employees and support the improvements required to carry out duties. In addition, we make a work environment that can work autonomously and creatively.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">4. We care for the environment, safety and health.</h2> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We pursue eco-friendly management.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We comply with international standards concerning environmental protection, related acts and subordinate statute and internal regulations. We make constant efforts for environmental protection in all business activities such as development, manufacturing, sales, etc. We take the lead in effective use of resources, like resource recycling.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--0 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We put emphasis on people’s safety and health.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We comply with international standards concerning safety, related acts and subordinate statute and internal regulations. We obey safety regulations, create a comfortable work environment and prevent negligent accidents.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--48 padding-bottom--0"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">5. We are a socially responsible corporate citizen.</h2> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We perform basic obligations faithfully as an enterprise citizen.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We make an effort to raise faith in the company’s responsibility and obligation as a member of the regional community. We work hard for safe employment creation and sincerely understand the responsibility of tax payments.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--0 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We build relationships of co-existence and co-prosperity with business partners.</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We form two-way relationships based on mutual trust with our business partners and recognize them as strategic collaborators. We pursue collective growth and strive to strengthen the competitiveness of our partners through ethical and lawful support.</p> </div> </div> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--32 bg-white text-left text-mo-left "> <div class="textblock__body padding-top--0 padding-bottom--0"> <h3 class="textblock__subtitle" data-font-size-pc="22" data-font-size-mo="16">We respect the present social and cultural characteristics and have cooperative management (mutual prosperity/cooperation).</h3> <p class="textblock__desc" data-font-size-pc="18" data-font-size-mo="14">We respect the laws, culture and values of the regional community and contribute to the improvement of the quality of life. We keep an eye on developing a healthy society through public interest activities such as intellectual and artistic study, culture, sport activities, etc. We actively participate in social service activities like volunteer work, disaster relief, etc.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="cm-g-history aem-GridColumn aem-GridColumn--default--12"> <div class="history"> <h2 class="history__headline text-size-large">History</h2> <div class="history__period"> <div class="tab"> <ul class="tab__list" role="tablist"> <li class="tab__item" role="presentation"> <button class="tab__item-title" role="tab" an-tr="co49_history|cta" an-ca="content click" an-ac="feature" an-la="history:present-2005"> Present-2005<span class="tab__item-line"></span> </button> </li> <li class="tab__item" role="presentation"> <button class="tab__item-title" role="tab" an-tr="co49_history|cta" an-ca="content click" an-ac="feature" an-la="history:2004-2000"> 2004-2000<span class="tab__item-line"></span> </button> </li> <li class="tab__item" role="presentation"> <button class="tab__item-title" role="tab" an-tr="co49_history|cta" an-ca="content click" an-ac="feature" an-la="history:1999-1997"> 1999-1997<span class="tab__item-line"></span> </button> </li> <li class="tab__item" role="presentation"> <button class="tab__item-title" role="tab" an-tr="co49_history|cta" an-ca="content click" an-ac="feature" an-la="history:1996-1994"> 1996-1994<span class="tab__item-line"></span> </button> </li> <li class="tab__item" role="presentation"> <button class="tab__item-title" role="tab" an-tr="co49_history|cta" an-ca="content click" an-ac="feature" an-la="history:1993-1990"> 1993-1990<span class="tab__item-line"></span> </button> </li> <li class="tab__item" role="presentation"> <button class="tab__item-title" role="tab" an-tr="co49_history|cta" an-ca="content click" an-ac="feature" an-la="history:1989-1980"> 1989-1980<span class="tab__item-line"></span> </button> </li> <li class="tab__item" role="presentation"> <button class="tab__item-title" role="tab" an-tr="co49_history|cta" an-ca="content click" an-ac="feature" an-la="history:1979-1969"> 1979-1969<span class="tab__item-line"></span> </button> </li> </ul> </div> </div> <div class="history__inner"> <div class="history__content" aria-hidden="false"> <div class="history__text-wrap"> <h3 class="history__sub-headline text-size-medium">Fortune global top company, Samsung.</h3> <div class="history__description text-size-large">With the success of its electronics business, Samsung has been recognized globally as an industry leader in technology and now ranked as a top 10 global brand.</div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2023</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Ranked Global Top 5 brand for the 4th consecutive year with brand value of $91.4 billion</li> <li>Topped global TV market for 17th consecutive year</li> <li>Began mass production of industry’s most advanced 12nm-class DRAM</li> <li>Won 80 awards at iF Design Awards 2023 including Gold for Bespoke Infinite Line of kitchen appliances</li> <li>Unveiled generative AI model Samsung Gauss at Samsung AI Forum</li> <li>Announced FDA-cleared Irregular Heart Rhythm Notification (IHRN) feature on Galaxy Watch</li> <li>Developed industry-first GDDR7 DRAM, driving future growth of graphics market</li> <li>Developed industry-first LPCAMM form factor, transforming the DRAM market</li> <li>Received highest level of global certification from the Alliance for Water Stewardship</li> <li>Provided Net Zero Home solution to a smart residential community in Sweden</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2022</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Held the first Samsung 6G Forum under the theme of "The Next Hyper-Connected Experience for All"</li> <li>Started production of the world's first 3nm process node applying GAA transistor architecture</li> <li>Launched Samsung Gaming Hub service on Samsung Smart TVs and Smart Monitors</li> <li>Began sampling the industry’s first 16Gb GDDR6 DRAM featuring 24Gbps processing speeds</li> <li>Broke ground on a new semiconductor R&D complex in Giheung, Korea, aiming to extend its leadership</li> <li>Announced a new environmental strategy</li> <li>Began mass producing a 1Tb TLC 8th-gen V-NAND with the industry’s highest bit density</li> <li>Developed industry’s first 12nm-class DDR5 DRAM </li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h6 class="history__timeline-text">2021</h6> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Unveiled Neo QLED TVs</li> <li>Unveiled AI-powered robotic vacuum cleaner</li> <li>Introduced the industry’s first 5nm processor powering the next generation of wearables</li> <li>Announced sustainability vision for mobile: Galaxy for the Planet</li> <li>Began mass production of the most advanced 14nm EUV DDR5 DRAM</li> <li>Developed the industry’s first 14nm based 16Gb LPDDR5X DRAM</li> <li>Announced a new semiconductor fab facility site in Taylor, Texas</li> <li>Ranked 4th in WBA’s Digital Inclusion Benchmark in 2021</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2020</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Unveiled 110” Samsung MICRO LED</li> <li>Introduced the Galaxy Z Flip and Galaxy Z Fold2 with innovative form factors</li> <li>Released 6G white paper</li> <li>Launched the Generation17 program in partnership with UNDP</li> <li>Commenced mass production of 3rd-gen 10nm-class(1z) 16Gb LPDDR5 DRAM in Pyeongtaek, Korea</li> <li>Received Gold-level Zero Waste to Landfill validations from UL Solutions for all its global semiconductor operation sites</li> <li>Introduced AI-powered laundry lineup with top-tier energy efficiency</li> <li>Ranked top five in Interbrand’s Best Global Brands 2020 ($62.3 billion)</li> <li>IOC and Samsung extended their Olympic partnership through 2023 </li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2019</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Unveiled the world’s first 75-inch MicroLED</li> <li>Unveiled ‘Samsung Bot’, robotics platforms for the future of AI</li> <li>Announced a new CSR vision: 'Together for Tomorrow! Enabling People'</li> <li>Marked a decade as the global industry leader in digital signage</li> <li>Released 5G smartphone ‘Galaxy S10 5G</li> <li>Completed the development of EUV-based 5nm process technology</li> <li>Announced plans for KRW 133 trillion investment in logic chip business by 2030</li> <li>Began mass production of industry’s first 12Gb LPDDR5 mobile DRAM for premium smartphones</li> <li>Unveiled industry’s first 108MP image sensor for smartphones</li> <li>Released the ‘Galaxy Fold’, creating a whole new mobile category</li> <li>Introduced BESPOKE refrigerator, opening a new era of personalized appliances</li> <li>Provided the world’s first 8K HDR10+ content on its TVs</li> <li>Celebrated its 50th year anniversary</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2018</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Launched 'QLED 8K' and world’s first modular TV ‘The Wall’</li> <li>Unveiled Samsung and HARMAN's '2018 Digital Cockpit'</li> <li>Built cutting-edge EUV semiconductor line in Hwaseong, Korea</li> <li>Launched 'Galaxy S9/S9+' and 'Galaxy Note9'</li> <li>Debuted world’s first '3D Cinema LED' for movie theatre</li> <li>Announced medium-to long-term global expansion plans of renewable energy</li> <li>Mass-produced world's first 'fifth-generation V-NAND' and developed '8GB LPDDR5 D-RAM'</li> <li>Announced to invest KRW 180 trillion and hire 40,000 for next three years to revitalize economy</li> <li>Established seven global AI centres in Korea, the US, the UK, Canada, and Russia</li> <li>Supplied world's first 5G network commercial equipment in the US (FWA) and Korea (NR Mobile)</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2017</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Completed acquisition of HARMAN</li> <li>Began mass production at new semiconductor plant in Pyeongtaek, South Korea</li> <li>Started mass production of its 2nd generation 10nm FinFET process technology and strengthened advanced foundry portfolio with new 11nm LPP and 7nm LPP with EUV technology</li> <li>Unveiled Galaxy S8, S8+, and Note8</li> <li>Brought QLED TVs and The Frame to global markets</li> <li>Bixby voice capabilities now available in over 200 countries globally</li> <li>Debuted world's first Cinema LED Screen</li> <li>Ranked no.6 in Interbrand's Best Global Brands 2017 </li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2016</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Announced plan to acquire HARMAN </li> <li>Announced comprehensive roadmap to enhance long-term shareholder value creation</li> <li>Acquired Dacor, Joyent and Viv Labs</li> <li>Started industry’s first mass production of system-on-chip with 10-nanometer FinFET technology</li> <li>Introduced world’s first Universal Flash Storage (UFS) removable memory card Line-up, offering up to 256-Gigabyte (GB) capacity</li> <li>Brought Galaxy S7 and Galaxy S7 edge to the global market</li> <li>Began mass producing world’s fastest DRAM – based on newest high bandwidth memory (HBM) interface</li> <li>Revealed spectacular 2016 Quantum dot TV lineup to begin a new decade of global TV leadership</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2015</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Maintained No.1 position in the global TV market for 10 consecutive years</li> <li>Began mass production of the industry’s first 12Gb LPDDR4 mobile DRAM</li> <li>Unveiled SleepSense, a personal sleep monitoring device that helps people improve the quality of their sleep</li> <li>Launched the Gear S2, a stylish smartwatch with a versatile circular design and rotating bezel</li> <li>Began mass production of the industry’s first 256Gb V-NAND flash memory</li> <li>Launched the mobile payment service, Samsung Pay</li> <li>Acquired YESCO, an American-based manufacturer of LED displays, and launched its LED signage business</li> <li>Unveiled the Galaxy S6 and Galaxy S6 edge with the world’s first curved display on both sides</li> <li>Announced mass production of industry’s first 14nm FinFET mobile AP</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2014</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Ranked as the 7th most valuable brand in the world, in Interbrand’s ‘Best 100 Global Brands 2014’ report</li> <li>Unveiled the Galaxy Note Edge, the world’s first smartphone with a curved edge screen, along with the Gear S, the first wearable device featuring 3G connectivity</li> <li>Acquired SmartThings, a U.S.-based IoT (Internet of Things) platform developer</li> <li>Renewed Samsung’s agreement with the IOC, extending its sponsorship of the Olympic Games through to 2020</li> <li>Opened a new semiconductor factory in Xi’an, China</li> <li>Released the world’s first 105” curved UHD TV</li> <li>Started DRAM mass production with the industry’s first 20nm process technology (4Gb DDR3)</li> <li>Unveiled the world’s first 85’’ bendable UHD TV</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2013</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Launched Galaxy S4 in the global markets</li> <li>Began mass producing the world's first 20 nanometer 4Gb ultra high-speed mobile DRAM</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2012</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Took 9th place among global top 100 brands with a brand value of USD 32.9 billion</li> <li>The LCD business was sent to Samsung Mobile Display</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2011</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Began construction of the 7.5G LCD manufacturing plant in Suzhou, China</li> <li>Signed a patent sharing license agreement with IBM</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2010</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Acquired the medical equipment company, Medison</li> <li>Became the #1 global electronics company in sales</li> <li>Began mass producing 20nm-class, 64-gigabit 3-bit NAND flash memory</li> <li>Merged with Samsung Digital Imaging</li> <li>Launched the Galaxy smartphone series with the Android OS</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2009</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Developed the world's first 40 nanometer DRAM</li> <li>Samsung's brand value was ranked No. 19 in the world by Interbrand's 2010 Best Global Brands</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2008</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Established TV manufacturing in Russia</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2007</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Became an official Olympic technology sponsor</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2006</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Developed the world's first 40 nanometer 32Gb NAND flash memory, 50 nanometer 1GB DRAM memory</li> <li>Became an official sponsor of the Paralympic Games</li> <li>Became #1 in global TV market share</li> </ul> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2005</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><ul> <li>Became the official sponsor of Chelsea, the English Premier League football club</li> <li>Developed world's first 50 nanometers 16Gb NAND flash memory</li> </ul> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h3 class="history__sub-headline text-size-medium">Pioneering the digital age</h3> <div class="history__description text-size-large">The digital age has brought revolutionary change and opportunity to global business and Samsung Electronics has responded with advanced technologies, competitive products and constant innovation.</div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2004</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍEstablished an LCD manufacturing facility in Tang jeong</p> <p>ㆍEstablished a System LSI R&D centre in China</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2003</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍEstablished S-LCD with Sony, to manufacture TFT-LCD panels</p> <p>ㆍEstablished TSST, to manufacture optical storage devices</p> <p>ㆍEstablished SESK, a manufacturing subsidiary in Slovakia</p> <p>ㆍBecame #1 globally in flash memory</p> <p>ㆍAchieved cumulative sales of over 10 million units for the SGH-T100 mobile phone launched in 2002</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2002</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍBecame #1 in NAND flash memory and #2 in semiconductors worldwide</p> <p>ㆍSigned a patent sharing license agreement with IBM</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2001</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍBegan mass production of 512Mb flash memory devices</p> <p>ㆍCreated the World Cyber Games</p> <p>ㆍEstablished a Design Management Centre</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">2000</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍRecorded cumulative sales of over 100 million units of color TVs</p> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h3 class="history__sub-headline text-size-medium">Advancing the digital frontier</h3> <div class="history__description text-size-large">Despite the 1997 financial crisis that affected nearly all Korean businesses, Samsung Electronics was one of the few companies that continued growing, thanks to its leadership in digital and network technologies and its steady concentration on electronics, finances and related services.</div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1999</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍDeveloped the world's first 3D TFT-LCD monitor</p> <p>ㆍDeveloped a wireless internet phone (smartphone)</p> <p>ㆍLaunched the world's 1st MP3 mobile phone</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1998</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍAchieved top share of world's TFT-LCD market</p> <p>ㆍBegan the mass production of world's first digital TV</p> <p>ㆍDeveloped a complete flat-screen TV</p> <p>ㆍServed as an Olympic Partner at the Nagano Winter Olympics</p> <p>ㆍDeveloped world's first 128MB Synchronous DRAM and 128MB flash memory</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1997</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍBecame a Worldwide Olympic Partner (TOP) in the wireless communications category</p> <p>ㆍDeveloped world's first complete 30" TFT-LCD</p> <p>ㆍAnnounced 2nd phase of "New Management"</p> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h3 class="history__sub-headline text-size-medium">Becoming a global force</h3> <div class="history__description text-size-large">In the mid-1990s Samsung Electronics revolutionized its business through a dedication to making world-class products, providing total customer satisfaction and being a good corporate citizen all under the vision of quality first. During this period, 17 different products from semiconductors to computer monitors, TFT-LCD screens to color picture tubes climbed into the ranks of the top-five products for global market share in their respective areas and 12 others achieved top market ranking in their areas. Being No.1 also means fulfilling corporate social obligations, whether the cause is social welfare, environmental conservation, cultural events or sports. <br /><br />To that end, Samsung Electronics actively participated in sports marketing and as a result of its intensive efforts, its then-chairman, Kun-hee Lee, was selected as a member of the International Olympic Committee (IOC) in July 1996, greatly enhancing the company image as a key contributor to world athletics.</div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1996</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍDeveloped the 1G DRAM</p> <p>ㆍBegan mass production of 64M DRAMs</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1995</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍSamsung Advanced Institute of Technology (SAIT) developed world’s first real-time MPEG-3 technology</p> <p>ㆍDeveloped the world’s first 33" double-screen TV</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1994</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍDeveloped the world’s first 256M DRAM</p> <p>ㆍProduced over 30 million microwave ovens</p> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h3 class="history__sub-headline text-size-medium">Competing in a changing tech world</h3> <div class="history__description text-size-large">The early 1990s presented tremendous challenges for high-tech businesses. Mergers, coalitions and buy-outs were common while competition and consolidation flourished.<br /><br />Companies were pressed to rethink their technology and services offerings. Business began to flow across borders between countries and companies. Samsung Electronics made the most of these opportunities by refocusing its business strategy to better respond to market demands.</div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1993</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍSamsung Advanced Institute of Technology (SAIT) developed first-ever digital video disk recorder (DVD-R)</p> <p>ㆍSamsung Group enacted the company identity</p> <p>ㆍSamsung Group announced "New Management"</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1992</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍDeveloped mobile phone system</p> <p>ㆍDeveloped world's first 64M DRAM</p> <p>ㆍProduced over 10 million industrial robots</p> <p>ㆍBegan manufacturing in China</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1991</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍDeveloped mobile phone handset</p> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h3 class="history__sub-headline text-size-medium">Entering the global marketplace</h3> <div class="history__description text-size-large">Samsung Electronics increasing focus on technology led to the creation of two research and development (R&D) institutes that helped expand its reach even further into electronics, semiconductors, optical telecommunications and new fields of technology innovation from nanotechnology to advanced network architectures. In 1980, a major milestone was the merger between Samsung Electronics and Samsung Semiconductor.</div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1989</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍProduced over 20 million color TVs</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1988</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍSamsung Semiconductor & Telecommunications Co. merged with Samsung Electronics. Home appliances, telecommunications and semiconductors were selected as core business lines</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1987</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍSamsung Advanced Institute of Technology (SAIT) opened for R&D purposes</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1986</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍDeveloped the world's smallest, lightest 4mm video tape recorder</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1984</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍExported first VCRs to the US</p> <p>ㆍThe company's name changed to "Samsung Electronics Co. Ltd"</p> <p>ㆍSales exceeded 1 trillion won</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1983</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍBegan production of personal computers (PCs)</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1982</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍKorea Telecommunications Co. was renamed as Samsung Semiconductor & Telecommunications Co.</p> <p>ㆍProduced 10 million black-and-white TVs</p> <p>ㆍEstablished 1st overseas manufacturing subsidiary in Portugal</p> <p>ㆍSemiconductor business was moved to Korea Electronics Information Co.</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1980</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍBegan producing air conditioners</p> <p>ㆍOpened the R&D Centre in Suwon</p> <p>ㆍMerged with Samsung Semiconductor Co.</p> </div> </div> </div> <div class="history__indicator"> <button class="history__indicator--prev" type="button"> <span class="hidden">previous</span> <svg class="icon" focusable="false"> <use xlink:href="#previous-light" href="#previous-light"></use> </svg> </button> <div class="history__numbering-indicator"> <span class="hidden">Current timeline container number</span><span class="history__current">1</span>/<span class="hidden">A whole number of timeline containers</span><span class="history__total">15</span> </div> <button class="history__indicator--next" type="button"> <span class="hidden">next</span> <svg class="icon" focusable="false"> <use xlink:href="#next-light" href="#next-light"></use> </svg> </button> </div> </div> </div> </div> <div class="history__content" aria-hidden="true"> <div class="history__text-wrap"> <h3 class="history__sub-headline text-size-medium">Diversifying in electronics</h3> <div class="history__description text-size-large">Samsung Electronics was founded in 1969 and quickly became a major manufacturer in the Korean market. <br /><br />During this initial period a burst of growth came from the burgeoning home electronics business and the company began exporting its products for the first time. Samsung Electronics also acquired a 50 percent stake in Korea Semiconductor; further solidifying Samsung Electronics' position as a leader in semiconductor manufacturing.</div> </div> <div class="history__timeline-area gradations-effects-left gradations-effects-right bg-light-gray"> <div class="swiper-container basic-swiper" data-swiper-option='{ "keepWrapper":true, "autoHeight":true, "viewMode":"mobile", "loop":false, "componentEl":".history__timeline-area", "followFinger": true, "offTxtAccesibility": true }'> <div class="swiper-wrapper scrollbar__contents" role="list"> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1979</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍBegan mass production of microwave ovens</p> <p>ㆍDeveloped VHS VCRs</p> <p>ㆍAcquired Korea Electronics Information Co.</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1978</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍProduced 4 million black-and-white TVs (the most in the world)</p> <p>ㆍEstablished first overseas office in the United States (SEA)</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1977</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍStarted exporting color TVs</p> <p>ㆍBegan mass producing color TVs</p> <p>ㆍAcquired Korea Semiconductor Co.</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1976</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍProduced 1 million black-and-white TVs</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1975</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍLaunched world's third 'Quick Start' system TV (product name: Econo TV)</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1974</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍBegan washing machine and refrigerator production</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1972</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍBegan production of black-and-white televisions for the domestic market</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1971</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍBegan exporting black-and-white TVs to Panama</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1970</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍBlack-and-white TV (model: P-3202) production started by Samsung-Sanyo</p> </div> </div> <div class="swiper-slide" role="listitem"> <div class="history__timeline"> <h3 class="history__timeline-text">1969</h3> </div> <div class="history__timeline-description desktop-align-left mobile-align-left text-size-large"><p>ㆍSamsung-Sanyo Electronics was established (renamed Samsung Electro-Mechanics in March 1975 and merged with Samsung Electronics in March 1977)</p> <p>ㆍEstablished "Samsung Electronics Industry Co Ltd."</p> </div> </div> </div> <div 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<use xlink:href="#up-highest-bold" href="#up-highest-bold"></use> </svg> </button>  <script src="/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-dependencies.min.js"></script> <script src="/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-base-ux2.min.js"></script>   <input type="hidden" name="isGpv2Flag" id="isGpv2Flag" value="Y"/> <input type="hidden" name="isNewHybrisFlag" id="isNewHybrisFlag" value="N"/> <section class="pd-get-stock-alert-popup" role="dialog" aria-modal="true" style="display: none"> <div class="pd-get-stock-alert-popup__dimmed"></div> <div class="pd-get-stock-alert-popup__contents"> <div class="scrollbar"> <div class="pd-get-stock-alert-popup__inner-wrap scrollbar__contents"> <div class="pd-get-stock-alert-popup__header"> <p class="text-title">Get stock alert</p> <p class="pd-get-stock-alert-popup__desc">Get alert when this item is back in stock and available to buy, by adding your email to opt into alerts.</p> </div> <div 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class="pd-get-stock-alert-popup__disclaimer"> <p class="pd-get-stock-alert-popup__disclaimer-text"></p> </div> </div> </div> <div class="pd-get-stock-alert-popup__btn-wrap"> <button class="pd-get-stock-alert-popup__btn-close cta cta--outlined cta--black" an-tr="pd03_product finder:stock alert-leadership-and-mission-cta-popup" an-ca="buy cta" an-ac="stock alert" an-la="stock alert:close">Close</button> <button class="pd-get-stock-alert-popup__btn-submit cta cta--contained cta--emphasis cta--disabled" disabled an-tr="pd03_product finder:stock alert-leadership-and-mission-cta-popup" an-ca="buy cta" an-ac="stock alert" an-la="stock alert:submit">Submit</button> </div> <button class="pd-get-stock-alert-popup__close" an-tr="pd03_product finder:stock alert-leadership-and-mission-cta-popup" an-ca="buy cta" an-ac="stock alert" an-la="stock alert:close"> <span class="hidden">Close popup</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> <div class="pd-get-stock-alert-popup__final-wrap"> <div class="pd-get-stock-alert-popup__final"> <p class="pd-get-stock-alert-popup__final-desc"> We will email you when inventory is added. <br/>Thank you. </p> <div class="pd-get-stock-alert-popup__final-btn-wrap"> <button class="pd-get-stock-alert-popup__final-btn-close cta cta--contained cta--emphasis">Submit</button> </div> <button class="pd-get-stock-alert-popup__close"> <span class="hidden">Close popup</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <div class="confirm-popup" style="display: none" role="dialog" aria-modal="true"> <div class="confirm-popup__dimmed"></div> <div class="confirm-popup__content"> <div class="confirm-popup__content-inner"> <strong class="confirm-popup__title"></strong> <div class="confirm-popup__desc"></div> <div class="confirm-popup__disclaimer"></div> <div class="confirm-popup__cta-wrap"> <button class="cta cta--outlined cta--black"></button> <button class="cta cta--contained cta--emphasis"></button> </div> <button class="confirm-popup__close"> <svg class="icon"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> <span class="hidden">Layer Popup Close</span> </button> </div> </div> </div> <input type="hidden" value="/us/account/wishlist/" id="WishlistPopupUrl"/> <div class="wishlist-popup"> <div class="layer-popup" id="wishlist-popup" role="dialog" style="display:block" aria-modal="true"> <div class="layer-popup__inner"> <div class="layer-popup__contents"> <p class="layer-popup__title"></p> <div class="wishlist-popup__desc"></div> <div class="wishlist-popup__selectbox__wrap"> <div class="wishlist-popup__selectbox"> <div class="wishlist-popup__selectbox-inner"> <div class="menu filled"> <select class="menu__select" data-default-message="My Wishlist" tabindex="-1"> <option value="">My Wishlist 1</option> <option value="">My Wishlist 2</option> <option value="">My Wishlist 3</option> <option value="">My Wishlist 4</option> <option value="">My Wishlist 5</option> <option value="">My Wishlist 6</option> <option value="">My Wishlist 7</option> <option value="">My Wishlist 8</option> <option value="">My Wishlist 9</option> </select> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false"> <span class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-common/resources/images/svg-sprite.svg#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-common/resources/images/svg-sprite.svg#close-up-bold"></use> </svg> </button> </div> </div> </div> </div> </div> <div class="wishlist-popup__cta-wrap"> <div class="wishlist-popup__cta"> <a class="cta cta--outlined cta--black" href="#" role="button" aria-label="Link Title"></a> </div> <div class="wishlist-popup__cta"> <a class="cta cta--contained cta--emphasis" href="#" role="button"></a> </div> </div> <button type="button" class="layer-popup__close wishlist-popup__close"> <span class="hidden">Close popup</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </div> <style> #wtb-id-span { display: none; } .modal-container { position: relative; } .modal-window, .modal-overlay { display: none; } .modal-open { overflow: hidden; max-height: 100vh !important; margin: 0 !important; } .modal-open .modal-overlay { display: block; position: fixed; z-index: 10000; top: 0; left: 0; width: 100vw; height: 100%; opacity: 0.6; background: #000; } .modal-open .modal-window { display: block; position: fixed; z-index: 10001; top: 0; right: 0; bottom: 0; left: 0; overflow: hidden; overflow-x: hidden; overflow-y: auto; outline: 0; } .modal-open .internal-container { position: absolute; z-index: 5001; top: 5px; left: 50%; width: calc(100% - 10px); max-width: 1140px; min-height: 200px; max-height: calc(100vh - 10px); /* padding: 1.5625rem 1.25rem; */ overflow-y: auto; overflow-x: hidden; transform: translateX(-50%); background: #fff; } .modal-open .internal-container .tab{ height: auto; } @media screen and (min-width: 760px) { .modal-open .internal-container { width: calc(100% - 30px); max-height: calc(100vh - 30px); } .modal-open .internal-container .tab{ height: auto; } } .modal-open .close-button { display: flex; position: relative; justify-content: center; width: 20px; height: 20px; font-size: 26px; font-weight: bold; cursor: pointer; z-index: 1; } @media screen and (min-width: 760px) { .modal-open .close-button { position: sticky; top: 1rem; margin: 1rem 1rem auto auto; } _:-ms-fullscreen, :root .modal-open .close-button { position: absolute; right: 20px; } .modal-open .internal-container .tab{ height: auto; } } .modal-open .close-button img { width: 100%; z-index: -1; } .modal-open .close-button:hover { transition: color 0.3s; color: lighten(#000, 50%); } .modal-top-bar { display: flex; align-items: center; justify-content: flex-end; position: relative; padding: 15px 15px 5px 0; } .modal-title { margin: 0; margin-left: 0.4375rem; } .cciw-overlay { z-index: 5001 !important; } #ps-lightbox-background { z-index: 5001 !important; } .mfp-bg { z-index: 5001 !important; } .ps-container { z-index: 5002 !important; } .mfp-wrap { z-index: 5002 !important; } </style> <div class="where-to-buy"></div> <input type="hidden" name="useNewWtb" id="useNewWtb" value="Y"/> <input type="hidden" name="searchApiDomain" id="searchApiDomain" value="//searchapi.samsung.com/v6"/> <input type="hidden" name="buyinstoreRedirectYN" id="buyinstoreRedirectYN" value="N"/> <input type="hidden" id="rtlValue"/> <input type="hidden" name="current_model_code" id="current_model_code"/> <input type="hidden" id="wtbCurrentPagePath" value="/content/samsung/us/about-us/leadership-and-mission"/> <section class="ftd18-register-product popup" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProduct"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <div class="ftd18-register-product-popup" data-comp-name="registerProduct" data-auto-init="false"> <div class="ftd18-register-product__step-1 show"> <p class="ftd18-register-product__title">Product Registration</p> <p class="ftd18-register-product__desc" data-js-action="RegisterDescription">Quick and easy product registration..<br/>Receive up-to-date personalized services and tips.</p> <div class="ftd18-register-product__step-1-inner"> <div class="ftd18-register-product__step-1__reg-list" role="list"> <div class="ftd18-register-product__step-1__reg" role="listitem"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#retention-registration-step01-serialnumber" href="#retention-registration-step01-serialnumber"></use> </svg> <div class="ftd18-register-product__step-1__reg__inner"> <strong class="ftd18-register-product__step-1__reg__title">Serial Number/IMEI</strong> <p class="ftd18-register-product__step-1__reg__desc">Enter your Serial Number/IMEI</p> <button class="cta cta--contained cta--black" data-js-action="serialnumberBtn" an-tr="ftd18_register product popup-leadership-and-mission-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:product registration:enter serial number/imei"> Enter serial number/IMEI </button> </div> </div> <div class="ftd18-register-product__step-1__reg" role="listitem"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#retention-registration-step01-qr" href="#retention-registration-step01-qr"></use> </svg> <div class="ftd18-register-product__step-1__reg__inner"> <strong class="ftd18-register-product__step-1__reg__title">QR Scan</strong> <p class="ftd18-register-product__step-1__reg__desc">Scan the QR code on your products for easy registration.</p> <p class="ftd18-register-product__step-1__reg__sub-desc">* This feature can only be supported on Samsung Home Appliances and non-smart B2C monitors.</p> <button class="cta cta--contained cta--black" data-js-action="qrscanBtn" an-tr="ftd18_register product popup-leadership-and-mission-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:product registration:scan qr"> Scan QR code </button> </div> </div> </div> </div> </div> <div class="ftd18-register-product__step-2"> <p class="ftd18-register-product__title">Enter your Serial Number/IMEI</p> <p class="ftd18-register-product__desc myd16-register-description">Quick and easy product registration.</p> <div class="ftd18-register-product__step-2-inner"> <div class="text-field-v2" data-comp-name="textFieldv2" data-auto-init="false"> <label class="text-field-v2__hint" for="serial-imei">Serial Number/IMEI</label> <div class="text-field-v2__input-wrap"> <input class="text-field-v2__input" id="serial-imei" type="text" autocomplete="on"/> <button class="text-field-v2__input-icon delete" aria-label="Delete" type="button"> <svg class="icon delete" focusable="false" aria-hidden="true"> <use xlink:href="#cancel-bold" href="#cancel-bold"></use> </svg> </button> <div class="text-field-v2__input-icon error"> <svg class="icon error" focusable="false" aria-hidden="true"> <use xlink:href="#information-error-bold" href="#information-error-bold"></use> </svg> </div> </div> <p class="text-field-v2__text assistive" id="serial-imei-assistive" aria-hidden="true">Please enter the 11 or 15- digit number.</p> <p class="text-field-v2__text error" id="serial-imei-error" aria-hidden="true">This product is already registered. Make sure you entered the right serial number or IMEI.</p> </div> <div class="ftd18-register-product__step-2__how-to-find-model-code"> <button class="ftd18-register-product__step-2__how-to-find-model-code__cta" data-i18n-expand="Expand" data-i18n-collapse="Collapse" an-tr="ftd18_register product popup-leadership-and-mission-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:how to find serial number or imei"> How to find Serial Number or IMEI <span class="hidden">Expand</span> <svg class="icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> <div class="ftd18-register-product__step-2__how-to-find-model-code-inner"> <div class="ftd18-register-product__step-2__select-wrap"> <ul class="ftd18-register-product__step-2__select-list" role="list"> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="type-hint" tabindex="-1" data-js-action="howToFindTypeSelect"> <option selected value="TV & AV" an-tr="an-tr-tv-av" an-ca="an-ca-tv-av" an-ac="an-ac-tv-av" an-la="an-la-tv-av">TV & AV</option> <option value="Mobile Device" an-tr="an-tr-mobile-device" an-ca="an-ca-mobile-device" an-ac="an-ac-mobile-device" an-la="an-la-mobile-device">Mobile Device</option> <option value="Home Appliance">Home Appliance</option> <option value="PC & Office">PC & Office</option> <option value="Camera & Camcorder">Camera & Camcorder</option> </select> <p id="type-hint" class="menu--text-field__hint">iaType</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="type-hint type-text" type="button"> <span id="type-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="sub-type-hint" tabindex="-1"> <option selected value="Television">Television</option> <option value="Blu-ray">Blu-ray</option> <option value="Home cinema">Home cinema</option> <option value="MP3/MP4 Player">MP3/MP4 Player</option> </select> <p id="sub-type-hint" class="menu--text-field__hint">iaSubType</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="sub-type-hint sub-type-text" type="button"> <span id="sub-type-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="category-hint" tabindex="-1"> <option selected value="SUHD">SUHD</option> <option value="UHD">UHD</option> <option value="FHD">FHD</option> <option value="HD">HD</option> </select> <p id="category-hint" class="menu--text-field__hint">iaCategory</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="category-hint category-text" type="button"> <span id="category-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> </ul> </div> <div class="ftd18-register-product__step-2__swiper-wrap"> <div class="ftd18-register-product__step-2__swiper swiper-container basic-swiper" data-swiper-option='{ "slidesPerView": 1, "keepWrapper": true, "autoHeight": true, "loop": false, "pagination": true, "componentEl": ".ftd18-register-product-popup", "followFinger": true }' data-comp-name="swiper" data-auto-init="false"> <div class="swiper-wrapper"> <div class="ftd18-register-product__step-2__swiper__slide swiper-slide" data-type-headline="How to find Serial Number or IMEI 1" role="tabpanel" id="slide-0"> <div class="ftd18-register-product__step-2__swiper__slide__image"> <div class="image"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> </div> </div> <div class="ftd18-register-product__step-2__swiper__slide__title">Back view</div> <div class="ftd18-register-product__step-2__swiper__slide__desc">The serial number and model name are printed on the label located on the lower left side of the device’s exterior, near the front. They are also on a second label, inside the refrigerator compartment on a side wall above the top shelf.</div> </div> <div class="ftd18-register-product__step-2__swiper__slide swiper-slide" data-type-headline="How to find Serial Number or IMEI 2" role="tabpanel" id="slide-1"> <div class="ftd18-register-product__step-2__swiper__slide__image"> <div class="image"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> </div> </div> <div class="ftd18-register-product__step-2__swiper__slide__title">Back view</div> <div class="ftd18-register-product__step-2__swiper__slide__desc">The serial number and model name are printed on the label located on the lower left side of the device’s exterior, near the front. They are also on a second label, inside the refrigerator compartment on a side wall above the top shelf.</div> </div> </div> </div> <div class="indicator dot-indicator" data-indicator-data='{ "type": "dot-indicator", "play": true, "autoRolling": false, "infiniteRolling": false }' data-comp-name="indicator" data-auto-init="false"> <div class="indicator-wrap"> <div class="indicator__list-wrap"> <div class="indicator__list" role="tablist"> <button class="indicator__item" role="tab"> <span class="indicator__dot-wrap"> <span class="indicator__dot"> <span class="indicator__dot-inner"></span> </span> <span class="hidden"></span> </span> </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ftd18-register-product__btn-wrap">  <button class="cta cta--outlined cta--black" data-action="back" data-js-action="backto1Btn" an-tr="ftd18_register product popup-leadership-and-mission-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:back"> Back </button>  <button class="cta cta--contained cta--black" data-action="check" data-js-action="checkBtn" an-tr="ftd18_register product popup-leadership-and-mission-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:check"> Check </button> </div> </div> <div class="ftd18-register-product__step-3"> <p class="ftd18-register-product__title">Product registration is almost complete!!</p> <p class="ftd18-register-product__desc">You've entered a valid S/N or IMEI. Now select the model of your product.</p> <div class="ftd18-register-product__step-3-inner"> <div class="ftd18-register-product__step-3__category-list" data-i18n-selected="selected" role="list"> </div> <div class="ftd18-register-product__step-3__search"> <div class="ftd18-register-product__step-3__search__input-container"> <button class="ftd18-register-product__step-3__search__input__back"> <span class="hidden">Back</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#backward-bold" href="#backward-bold"></use> </svg> </button> <div class="ftd18-register-product__step-3__search__input-wrap"> <label class="ftd18-register-product__step-3__search__input-label" for="model-code-search">Enter your Model Number</label> <bdi><input class="ftd18-register-product__step-3__search__input" type="text" id="model-code-search" autocomplete="on"/></bdi> <button class="ftd18-register-product__step-3__search__input-icon delete" aria-label="delete" type="button" an-tr="ftd18_register product popup-leadership-and-mission-delete-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:delete model number"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#cancel-bold" href="#cancel-bold"></use> </svg> </button> <button class="ftd18-register-product__step-3__search__input-icon search" aria-label="search" type="submit" an-tr="ftd18_register product popup-leadership-and-mission-delete-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:search model number"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#search-bold" href="#search-bold"></use> </svg> </button> </div> </div> <P class="ftd18-register-product__step-3__search__result__title">Suggested Searches</P> <div class="ftd18-register-product__step-3__search__result-list-wrap scrollbar" data-auto-init="false" data-comp-name="scrollbar" data-auto-resize> <ul class="ftd18-register-product__step-3__search__result-list scrollbar__contents" role="list"> </ul> </div> <div class="ftd18-register-product__step-3__search__result__error" aria-live="polite">No result. Please try again.</div> </div> </div> <div class="ftd18-register-product__btn-wrap"> <button class="cta cta--outlined cta--black" data-action="back" data-js-action="backto2Btn" an-tr="ftd18_register product popup-leadership-and-mission-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:back"> Back </button> <button class="cta cta--contained cta--black cta--disabled" disabled data-action="select" data-js-action="selectBtn" an-tr="ftd18_register product popup-leadership-and-mission-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:select"> Select </button> </div> </div> </div> </div> </div> <button class="popup__close" an-tr="ftd18_register product popup-leadership-and-mission-register popup-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <section class="ftd18-register-product-completion popup popup--alert" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProductCompletion"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <div class="image" data-js-action="ftd18RegisterProductImage"> <img class="image__main lazy-load-man" data-src="https://via.placeholder.com/120x120" alt="" data-comp-name="image" data-auto-init="false"/> </div> <p class="ftd18-register-product__title" data-js-action="ftd18RegisterProductTitle">Galaxy Book3 Ultra</p> <p class="ftd18-register-product__desc" data-js-action="ftd18RegisterProductSku">SM-G996BZKGEUA</p> <p class="ftd18-register-product__desc" data-js-action="ftd18RegisterProductSerial">Serial Number: R3CR508WNAH</p> </div> </div> <div class="popup__btn-wrap"> <button class="cta cta--contained cta--black" data-js-action="confirmBtn" an-tr="ftd18_register product popup-leadership-and-mission-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:confirm"> Confirm </button> </div> <button class="popup__close" an-tr="ftd18_register product popup-leadership-and-mission-register popup-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <section class="ftd18-register-product-qr-scan-error popup popup--alert" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProductQRScanError"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <p class="ftd18-register-product__title">The device you are currently using does not support the camera function.</p> <p class="ftd18-register-product__desc">Please try again with a different device.</p> </div> </div> <div class="popup__btn-wrap"> <button class="cta cta--contained cta--black" data-js-action="alertBtn" data-action="confirm" an-tr="ftd18_register product popup-leadership-and-mission-error pop up-content_click" an-ca="content click" an-ac="feature" an-la="error popup:confirm"> Confirm </button> </div> <button class="popup__close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <script src="/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-templates/page-static-gnb-hq/compact.min.js"></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/product-popup/pd-g-register-product-popup/clientlibs/site.min.js"></script> <script src="/etc.clientlibs/samsung/components/content/epp/common/ep-cm-g-barcode-scanner-popup/clientlibs/site.min.js"></script>  <p style="display:none;">Check for inlineJS path ------ clientlib</p> <script src="/etc.clientlibs/samsung/components/content/consumer/global/explore/ex-g-floating-navigation/clientlibs/site.min.js" async></script> <p style="display:none;"> js path is correct or not</p> <script src="/etc.clientlibs/samsung/components/content/consumer/global/flagship-pd/fg-g-flagship-full-bleed/clientlibs/site.min.js" async></script> <p style="display:none;"> js path is correct or not</p> <script src="/etc.clientlibs/samsung/components/content/consumer/global/common/cm-g-text-block/clientlibs/site.min.js" async></script> <p style="display:none;"> js path is correct or not</p> <script src="/etc.clientlibs/samsung/components/content/consumer/global/common/cm-g-popup-card/clientlibs/site.min.js" async></script> <p style="display:none;"> js path is correct or not</p> <script 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