Kris Tait - Croud

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View Kris Tait’s profile on LinkedIn, a professional community of 1 billion members."> <meta property="og:title" content="Kris Tait - Croud | LinkedIn"> <meta property="og:image" content="https://static.licdn.com/aero-v1/sc/h/1c5u578iilxfi4m4dvc4q810q"> <meta property="og:type" content="profile"> <meta property="profile:first_name" content="Kris"> <meta property="profile:last_name" content="Tait"> <meta property="og:url" content="https://www.linkedin.com/in/kristophertait"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@Linkedin"> <meta name="twitter:title" content="Kris Tait - Croud | LinkedIn"> <meta name="twitter:image" content="https://static.licdn.com/aero-v1/sc/h/1c5u578iilxfi4m4dvc4q810q">  <meta name="linkedin:pageTag" content="openToProvider"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/public-profile/api/ingraphs/guestGauge" data-counter-metric-endpoint="/public-profile/api/ingraphs/counter"> <script type="application/ld+json"> {"@context":"http://schema.org","@graph":[{"@type":"Article","author":{"@type":"Person","name":"Kris Tait","url":"https://www.linkedin.com/in/kristophertait"},"dateModified":"","datePublished":"2021-04-14T13:59:41.000+00:00","headline":"Seven Lessons on Building Success in a New Venture","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C5612AQE1shx6JAgY0Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1618265555942?e=2147483647&v=beta&t=7jnY72Lc01Qfgd-0pJT1hNv5sehIjpZoq18CxyoBPzU"},"articleBody":"\u003Cp\u003EFive years ago, I moved to New York City.\u003C/p\u003E\u003Cp\u003EInto a tiny office in a WeWork on West Broadway. It was windowless and dark, but I was beaming ear to ear. I’d achieved precisely nothing, yet, but the thrill of setting up a new office from scratch was everything I needed in that moment.\u003C/p\u003E\u003Cp\u003EThat was September 2015. A week later, following an eventful AdWeek, many meetings, many drinks, and continuous whoops of “USA!” (literally), I was back alone in that WeWork thinking, “now what?”\u003C/p\u003E\u003Cp\u003EFast forwarding to today, Croud is now almost 40 people in the US and 230 globally, with some private equity firepower behind it. It’s been an incredible five years, and you’d think after getting a hefty investment the excitement would have calmed down a bit, but not at all. Every day feels like we’re just scratching the surface of what’s possible. I compare it to the ‘day one’ mentality Jeff Bezos commonly professes.\u003C/p\u003E\u003Cp\u003EThat said, I have learned a lot. I’ve stumbled, and fallen, but continued to grow along the way. I wanted to share some personal lessons from my professional journey from Northumberland (England) to New York City.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EEnjoy the ride.\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EIt is easy to say when you’re on the other side, but when so many people give this advice, you can tell it’s worth listening to.\u003C/p\u003E\u003Cp\u003EIn the last few years there have certainly been ups and downs, and at times I’ve been filled with self-doubt and stress. But when I look back at many of those stressful situations along the journey, I know now that they didn't impact the destination in the slightest. \u003C/p\u003E\u003Cp\u003EIf I have learned anything, it’s that everything will be alright. That very important client who’s leaving, that campaign's performance, that thing you said (or didn’t say) in a pitch - don’t stress it. Be confident in your ability and your vision, and keep on executing. Stick to a five year plan. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EPut yourself in a position to be lucky.\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EFinding success in NYC didn’t just happen. There always needs to be an element of luck and right place, right time. But equally you need to make yourself available to promising opportunities when they come around.\u003C/p\u003E\u003Cp\u003EThis one is simple - get involved, work hard, wear your boss’s problems and make their life easier. Rewards will come.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EPlan properly to prevent poor performance.\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EOne of the earliest lessons I was taught in my career was about preparation. Working within a sales capacity, this meant having a research sheet for every meeting. Asking myself questions like, who am I meeting, what does this company do, what are their potential objections, and how do they generate revenue. For each cold meeting I'd spend hours researching SEO optimizations the brand could be making. It isn’t about going into a room thinking you know everything, of course; it’s about quickly gaining the respect when you’re in there.\u003C/p\u003E\u003Cp\u003EDigital marketing is such a dynamic industry: daily breaking news, new products launching weekly. Another small hack I used was to learn as much as I could on my commute. When I stepped in the room with the next prospect, I wanted to be able to tell them something they didn’t know, for example highlight a new advertising product and explain how it would work for them.\u003C/p\u003E\u003Cp\u003ESpecifically, I set up a custom feed of news I wanted to follow, pushed that into an app called \u003Ca href=\"https://feedly.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EFeedly\u003C/a\u003E, and then marked any articles I wanted to read in \u003Ca href=\"https://getpocket.com/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EPocket\u003C/a\u003E. I still do this today. \u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EAlways be bettering yourself.\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EBreak it off with Netflix, ask for recommendations, and read more. I’ve read some great books, but one left a huge mark on me when I was starting out in the US: '\u003Ca href=\"https://www.amazon.com/dp/B00T7Q9E2S\" target=\"_blank\" rel=\"nofollow noopener\"\u003EThe Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100M\u003C/a\u003E'. This book helped define how I approached my sales strategy, from lead to close, and gave me confidence in what I was doing and that it was going to work.\u003C/p\u003E\u003Cp\u003EOne other which was excellent and resonated with a lot of things in my world was: '\u003Ca href=\"https://www.amazon.com/Hard-Thing-About-Things-Building-ebook/dp/B00DQ845EA/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EThe Hard Thing about Hard Things by Ben Horowitz\u003C/a\u003E'.\u003Cem\u003E \u003C/em\u003EWhich brings me onto my next point...\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EBuilding teams - harmony and unity over talent.\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003ETeams that work well together, respect and enjoy each other's company always deliver more than talented individuals can. There are some jobs that require a lone-wolf skill set, but the success of Croud in the US has been down to the incredible team (extended family) we've created. Yes, there are disagreements and the odd issue, but if you set up structures, support, and social expectations with people, disagreements are generally healthy.\u003C/p\u003E\u003Cp\u003EParallel to this, reward your staff, be transparent and available to them and actively enhance their day to day. Help them reach the potential you see in them. Equally if you don’t think it will work out, as hard as it is, part ways. It’s always best for your business, the individuals involved, and for other employees.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003ENever dismiss an opportunity too quickly.\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003EI’ve seen a lot of opportunities come and go, big and small, and some that you may think are a waste of your time. Don’t decide that too soon.\u003C/p\u003E\u003Cp\u003EThings always come back around (particularly in this industry) and it’s important not to dismiss any conversation before it has materialized. Several of our most exciting clients today engaged with us because of past smaller relationships. Play the long game.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003ETake charge, but control the urge to over-manage.\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003ELeadership is nuanced. The hardest skill set to develop is moving from managing yourself to managing teams, and I am absolutely still working on that every day. The quicker you step back and observe the process, as opposed to being involved in every part, the bigger impact you can have on an organization.\u003C/p\u003E\u003Cp\u003EThere are always times when you need to step in and help a situation, but as Steve Jobs said “Hire good people and get out of their way.”\u003C/p\u003E\u003Cp\u003EIn reality, that quote - from that particular person - probably highlights how nuanced this is. I admire Jobs greatly, but judging by the books I have read, he had no trouble jumping in and asserting his opinion.\u003C/p\u003E","url":"https://www.linkedin.com/pulse/seven-lessons-building-success-new-venture-kris-tait"},{"@type":"Article","author":{"@type":"Person","name":"Kris Tait","url":"https://www.linkedin.com/in/kristophertait"},"dateModified":"","datePublished":"2016-02-18T13:54:28.000+00:00","headline":"5 Ways For Retailers To Get More Bang For Their Digital Bucks!","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4E12AQEEtZbYWACOqQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520055700206?e=2147483647&v=beta&t=4ONvdlAhfBt8PhQNWYtarkGw37iSF_JQrlTqfJJcp6E"},"articleBody":"\u003Cp\u003ENext month the the worldwide semiconductor industry will formally acknowledge that Moore’s Law may finally be \u003Ca href=\"http://www.nature.com/news/the-chips-are-down-for-moore-s-law-1.19338?WT.mc_id=TWT_NatureNews\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ecoming to an end\u003C/a\u003E. The principle which describes the doubling of transistors on microprocessor chips has led to the advancements of home computers, the internet, iPhones and even cars has also shaped advertising as we know it.\u003C/p\u003E \n \u003Cp\u003EWhile Moore’s law is starting to falter, performance marketing continues to get more complexed and interesting. Below I’m going to take a look at 5 smarts that all online retailers should be using. I’ll start with an infographic and go into more detail below.\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHS6ZwXcplEVg/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1520543722276?e=1746662400&v=beta&t=MxuieVboXbeadRChpfMPPokXzmnPCiGHnhC-ZnM_wcY\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003E1. Industry Leading Feeds\u003C/p\u003E \n \u003Cp\u003EIt’s easy to forget that \u003Ca href=\"https://www.google.com/retail\" target=\"_blank\" rel=\"nofollow noopener\"\u003EGoogle Shopping\u003C/a\u003E (previously Product Listing Ads) has only been around for 3 years and for most of that time it was pretty basic in the way it matched searches to your feed. Now it’s much more advanced and too many times we run into retailers who just “have a feed”, which today just doesn’t cut it. Your feed management company should be adding as much relevant information as possible into the feed in order to make your search campaigns work harder. We know the basics like stock, price or color are essential but what about adding individual product margins and then using that to make a decision on when and who you should bid on?\u003C/p\u003E \n \u003Cp\u003EWith more and more spend being directed towards this channel, having richer product information in your feed will improve bid and budget management.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003E2. Align strategy with product\u003C/strong\u003E\u003C/p\u003E \n \u003Cp\u003EThis follows on closely from the above and may be stating the obvious but let me explain. Another thing that we see across new clients is a flat approach to the way they promote their products on search or social. Too often we see bid management being carried out across a bulk of products, when in reality products have varied margin and profitability. For example, when I search for 'Leather NFL Football' I get the below:\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQGjPEtoT9PBTg/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520230042713?e=1746662400&v=beta&t=fL7o2vE1nvpUlnqTjPq5_vKgUuFMlD4gpWtNS58qcfc\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EI’d expect Wilson to be considering a number of different aspects when bidding on my search. Firstly let’s take seasonality, how likely am I to purchase 2 weeks after Super Bowl? Secondly local trends, is there a spike in demand in Denver or other areas? Thirdly, product KPI tiering around product life cycles. For example, at what point do I start to lower bids on the ‘Official 2015 Super Bowl ball’ knowing that the 2016 one is about to launch? All of these decisions, and more, are essential for making your advertising budget go further and deliver more.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003E3. Collect and Overlay Audiences\u003C/strong\u003E\u003C/p\u003E \n \u003Cp\u003EPaid marketing is getting increasingly expensive, budgets are having to increase to deliver the same results and competition is on the rise. One way to counter this trend is by using as much first party data as possible. By using information like, age, gender, location, previous site behavior, previous purchase behavior or google analytics audiences you can ensure you’re only bidding on the people you know something about. Bidding on ‘Leather NFL football’ for a small independent retailer may be too expensive, but knowing they are a customer, have bought from me twice before and were on my website yesterday means I’d likely up my bid for that user rather than not play at all.\u003C/p\u003E \n \u003Cp\u003EAs an example – we used 3 and 7-day basket abandoner data for one of the biggest marketplaces in the world. With this we were able to identify that searchers were hot prospects and could then bid much more aggressively. This allowed us to improve their conversion rate in Canada by 15x and the UK by 6x compared to more generic campaigns.\u003C/p\u003E \n \u003Cp\u003E\u003Cstrong\u003E4. Automate the heavy lifting\u003C/strong\u003E\u003C/p\u003E \n \u003Cp\u003EThere is a direct correlation between doing more work and getting better results and this point is about doing just that. Spending your time more efficiently and exploring ways in which you can automate tasks that don’t need human touch. Our internal data shows that around 30% of account management can be automated – so we do exactly that. By using Google’s API and scripts you can ensure the 30% is being spent doing tasks that will have a significantly higher impact. As an example you might use Google scripts to assess hourly ad scheduling, and if there is statistically significant evidence to say performance is better at certain times throughout the day – change your bids. Or maybe you use The AdWords API to build heat maps of the locations you see the cheapest CPCs with the highest conversion rate and assign more spend.\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQHVhsQEHAj0jA/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520064331935?e=1746662400&v=beta&t=4aUeGtzjRbp7goENLwmpViYkQGmtVv5RfByGxEKMxME\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003E5. CRM Data\u003C/p\u003E \n \u003Cp\u003ELastly and possibly most interesting is your CRM data. Specifically, we’re talking about using CRM information to power products like RLSA and Customer Match on Google or Custom audiences on Facebook to be hyper relevant and hyper profitable. Firstly, it’s worth stating we would not recommend just uploading all of your customer’s emails and starting lookalikes and remarketing, you’re better than that. None of your customers are the same and you shouldn’t treat them like that, this is an area that requires a bit of thought and planning. For example, you should be analyzing frequency of purchase, was it in the last 15/30/60/90/120 days and avg basket value, $0-$50 $50-$100 or $100+. Once you’ve segmented your CRM to a level that makes sense, then you can begin testing these different audience segments and accordingly assess the results.\u003C/p\u003E \n \u003Cp\u003EAll of the above points are designed to make you spend your budget more efficiently – and if executed correctly will have a marked impact on your marketing performance.\u003C/p\u003E \n \u003Cp\u003EAny questions - please get in touch.\u003C/p\u003E \n \u003Cp\u003EKris\u003C/p\u003E \n \u003Cp\u003EOriginally posted - (\u003Ca href=\"http://croud.com/us/blog/2016/02/5-ways-retailers-can-get-more-bang-from-their-digital-bucks/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Ehttp://croud.com/us/blog/2016/02/5-ways-retailers-can-get-more-bang-from-their-digital-bucks/\u003C/a\u003E)\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/5-ways-retailers-get-more-bang-from-digital-bucks-kris-tait"},{"@type":"Article","author":{"@type":"Person","name":"Kris Tait","url":"https://www.linkedin.com/in/kristophertait"},"dateModified":"","datePublished":"2015-10-01T17:46:16.000+00:00","headline":"Advertising Flow: Feeds, API and the Future","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4E12AQEsZ8DnKt65rQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1520077508220?e=2147483647&v=beta&t=cQMAfDHWaG07bQ312ek0SvCk17rS4WCXWkPa8DxlUI8"},"articleBody":"\u003Cp\u003EOriginally published on \u003Ca href=\"https://www.thinkwithgoogle.com/intl/en-gb/blog/post/advertising-flow-feeds-api-and-the-future/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EThink with Google\u003C/a\u003E\u003C/p\u003E \n \u003Cp\u003EKris Tait traces the evolution of advertising as a way of introducing a new theory: ‘Advertising Flow’. Three factors – data ownership, the Internet of Things and the ‘emotional internet’ – mean this state may arrive sooner than we think.\u003C/p\u003E \n \u003Cp\u003ENaturally I’m going to start this article on feeds by talking about blood. We humans produce 2.5 million red blood cells every second, which is equivalent to the population of Greater Manchester. That blood flows through 60,000 miles of blood vessels, which if laid flat could circumnavigate the earth two and a half times. Our nose can remember 50,000 smells, and alongside the senses of sound, sight, touch and taste, humans actually have 15 more (including balance, temperature, pain, time, thirst and fullness). The amount of data we have to process in order to just stand up is crazy. In fact if the human brain were a computer it could perform 38 thousand trillion operations per second; the world's most powerful supercomputer can only do 0.002% of that.\u003C/p\u003E \n \u003Cp\u003EIt’s safe to say humans are the most advanced thing on this planet. So how does a computer, algorithm or bid management platform begin to understand how to market to us? It can try, but really when was the last time you saw a perfectly executed display ad?\u003C/p\u003E \n \u003Cp\u003EI’m going to discuss how digitising some of the above elements could potentially have an impact on the way we execute our feeds within performance marketing.\u003C/p\u003E \n \u003Cp\u003EFirstly, let’s look at the oversimplified model of where we have been in marketing and where we are now.\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQEftHATHDXOlQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520067503235?e=1746662400&v=beta&t=W5Uz9UHhib48oC8VcRdagcryHfV1IykXjBhOYzEPTh4\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EWe’ve emerged from the first age where brands just advertised at us, pushing their messages and products upon us. The benefit to users? Very little. Next up is a stage where we’ve been for a while, which I’m going to call ‘targeted marketing’. We use data and previous signals to target our marketing at various audiences. I say targeted and not ‘personalised’ as I don’t think we can comfortably say we’re really personalised just yet. But that will change, fast.\u003C/p\u003E \n \u003Cp\u003EThe third stage is something a guy called Andy Hobsbawn – founder of EVRYTHNG, an Internet of things (IoT) company – \u003Ca href=\"http://www.thedrum.com/opinion/2015/06/22/third-age-marketing-product-voice\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eframes very well.\u003C/a\u003E He describes how products are going to start having a voice:\u003C/p\u003E \n \u003Cblockquote\u003E\n The product itself – as a dynamic, web-connected intelligent object – gets a say in how it is made, sold, and used \n \u003C/blockquote\u003E \n \u003Cp\u003EThis isn’t a theory, it’s already started and the IoT is going to wrap itself around our lives quicker than we think.\u003C/p\u003E \n \u003Cp\u003EIt’s one of the three things I think we need to keep an eye on over the coming months and years, as it will undoubtedly have an impact on how we execute our digital campaigns and use feeds and APIs. Firstly, data ownership is going to continue to be a hot topic, and a world where individuals own their personal data and can control which services or brands have access to it may not be far away. The impact of this would be that the advertising experience for both brands and individuals would be a lot more relevant and ultimately useful.\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQH57gblwYDXWw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520559568435?e=1746662400&v=beta&t=ODLnY1SbkK5wYWWPqRmZEp80SOpDFahsz0AIrg9rv88\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003ESecondly is the Internet of Things. I firmly believe that personalisation will start to mean something much different when this kicks in. The ambitious Google-funded \u003Ca href=\"https://www.google.com/atap/project-jacquard/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EProject Jacquard\u003C/a\u003Eaims to make connected clothing at scale, creating an invisible computation interface that we can interact with. Homes and cars are already connected, but imagine your tyre tread goes below the legal limit, so Ford pings you a notification with 10 available time slots to book your car in, right to your watch or phone. Products will become so ingrained in our lives that companies will be able to use the data from product interfaces for support and identify and fix problems before they happen. For example Tesla famously updated 29,000 Model S cars by identifying a charging problem and fixing it before customers realised.\u003C/p\u003E \n \u003Cp\u003EThirdly let’s consider emotion, and tapping into the ‘emotional internet’. More specifically we’re now talking about connecting some of the human’s body signals mentioned earlier and emotions to the internet. Wearables are currently doing a great job of tracking movement, heart rate and calories, but over the coming years we’ll see technology have the ability to track our anxiety, happiness or anger in certain situations. Alongside Hitachi, Mihaly Csikszentmihalyi – a psychologist who came up with the theory of ‘flow state’ (see his \u003Ca href=\"http://www.ted.com/talks/mihaly_csikszentmihalyi_on_flow?language=en\" target=\"_blank\" rel=\"nofollow noopener\"\u003ETed talk here\u003C/a\u003E) – has invented a microscopic piece of technology that attaches to a name badge and can measure some of the biometric factors that Csikszentmihalyi and others have posited might indicate a ‘state of flow’.\u003C/p\u003E \n \u003Cp\u003EI’d like to run with this ‘flow’ idea now and imagine a world where brands, organisations, governments and others have access to this emotional data. Let’s say I come up with a theory called ‘Advertising Flow’ – a state when a human is most susceptible or interested in being advertised to, by a certain brand. What does it look like?\u003C/p\u003E \n \u003Cdiv class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"\u003E \n \u003Cimg data-media-urn=\"\" data-li-src=\"https://media.licdn.com/dms/image/v2/C4E12AQEppaKHI2OH2Q/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1520238928665?e=1746662400&v=beta&t=XOi61rqDLAueFYnZMR3s-kRQBQ1o_YdK1f3F7oFD4YE\" src=\"//:0\"\u003E \n \u003C/div\u003E \n \u003Cp\u003EEssentially you and I would be connected to the internet in a variety of ways including internet history, payment methods, home, car, biometrics and emotion. This data would be stored in a personal data management platform and you’d have the power to give access to it. For example you might want to give the doctor your health information or Sky your internet history, social feeds and emotion, so the company can API into it and serve you interesting offers at the right time.\u003C/p\u003E \n \u003Cp\u003EAs we can see data feeds are available across all areas, but really it’s about how we API into this data and use this in our quest for right-place-right-time advertising. Advertising has always had to elicit some emotion from the user being targeted to be interesting. Unless it means something to users, then chances are they’re not interested and won’t purchase. Advertising Flow may just get us closer to truly personalised advertising.\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/advertising-flow-feeds-api-future-kris-tait"},{"@type":"Article","author":{"@type":"Person","name":"Kris Tait","url":"https://www.linkedin.com/in/kristophertait"},"dateModified":"","datePublished":"2015-06-18T12:19:44.000+00:00","headline":"Personalisation. Advertising in the right place, at the right time. ","image":{"@type":"ImageObject","url":"https://media.licdn.com/dms/image/v2/C4E12AQGW8PJ7JIXTeA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520208994533?e=2147483647&v=beta&t=o6cAb1c8yiDU0xDvw6eKER_RWrF95HS1-PXrPbmbeHg"},"articleBody":"\u003Cp class=\"left\"\u003ESuccessful personalised marketing is only possible if you’ve got access to quality and accurate data. Given the rising costs and competitiveness of advertising today it’s essential you get this right. \u003C/p\u003E \n \u003Cp class=\"left\"\u003EThere is a real buzz at the moment around personalisation, not only in marketing but in technology. Highlighted over the last few weeks with \u003Ca href=\"https://events.google.com/io2015/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EGoogle’s IO\u003C/a\u003E and \u003Ca href=\"http://www.macrumors.com/roundup/wwdc/\" target=\"_blank\" rel=\"nofollow noopener\"\u003EApple’s WWDC conferences\u003C/a\u003E. Google advanced their ‘Google Now’ feature with \u003Ca href=\"http://www.theverge.com/2015/5/28/8681875/now-on-tap-is-the-coolest-android-feature-google-io\" target=\"_blank\" rel=\"nofollow noopener\"\u003E‘Now on Tap’\u003C/a\u003E. Added to that Apple have released something similar in \u003Ca href=\"http://9to5mac.com/2015/05/27/apples-proactive-to-take-on-google-now-with-deep-ios-9-search-augmented-reality-maps-siri-api/\" target=\"_blank\" rel=\"nofollow noopener\"\u003E‘Proactive’\u003C/a\u003E. Both are effectively trying to change the way apps work. Stopping them working in silos and allowing them to interact and present data, exactly when you need it.\u003C/p\u003E \n \u003Cp class=\"left\"\u003EIf you’re like me then this is pretty exciting. Ideally, I'd like to have been born in about 20 years time, when robots are making your eggs ’n that. Back on subject though, it did get me thinking about how it’s going to impact digital marketing and the opportunities it gives us. \u003C/p\u003E \n \u003Cp class=\"left\"\u003ETechnology always changes marketing; look at radio, TV, outdoor, smartphones, iPads, and now wearables. The way people use their devices gives us access to so many more data points and wearables takes that up another level. Take the apple watch for example, I typically cycle at the weekend and stop off for coffee just before the ride. Using programmatic buying, it’s perfectly conceivable that Starbucks could serve me an ad, on my watch, inviting me for my morning coffee at 20% off. Suddenly the experience of being served an ad goes from tedious to extremely useful. The Content Marketing Institute are calling this “\u003Ca href=\"http://contentmarketinginstitute.com/2014/07/wearable-tech-change-marketing-strategy/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Eglanceable marketing\u003C/a\u003E” which nicely describes the direction we’re heading.\u003C/p\u003E \n \u003Cp class=\"left\"\u003EPersonalisation certainly isn’t new in digital marketing, but the way we execute it is getting smarter every month. Most of Google’s product releases are around personalising your ads based on user demographics or past behaviours. The simple but extremely effective release of Remarketing lists for search ads (RLSA) in June 2013 has shown how effective it can be. RLSA allows you to modify your bids, keywords and ad copy based on a customer's past activity on your website - \u003Ca href=\"https://www.thinkwithgoogle.com/intl/en-dk/case-study/when-unisport-employed-rlsa-conversion-rate-increased-by-up-to-84/\" target=\"_blank\" rel=\"nofollow noopener\"\u003Epowerful if executed well\u003C/a\u003E. Added to that there is also RLSA for shopping, Demographics for search ads (DFSA) and Google Analytics (GA) + RLSA that all make more efficient advertising. Rolling over to Facebook advertising, you can feed in your current customer CRM data and then look for people similar out of their near 1.5b users. \u003C/p\u003E \n \u003Cp class=\"left\"\u003EOpportunities to personalise everywhere right? Correct. However, the problem with a lot of this is that brands don’t have the 1st party data to execute the above. From what I’ve seen this is mainly down to setting up analytics tracking badly, a poor CRM system, lack of fresh data and mainly a lack of resource. \u003C/p\u003E \n \u003Cp class=\"left\"\u003EFor example one advertiser I met recently spends millions per year on Adwords yet doesn’t use GA or know their customer lifetime value…talk about inefficient. They run their search, remarketing, programmatic display, Facebook and Twitter on five different platforms. Oh and one more platform to track it all. \u003C/p\u003E \n \u003Cp class=\"left\"\u003EThe trouble with this is your data becomes messy. Platforms all report it differently; attribution becomes a nightmare and as a result spend get’s deployed inefficiently. \u003C/p\u003E \n \u003Cp class=\"left\"\u003EIf your business isn’t working to an attribution model, dictated by data, then you're losing. Businesses who get this set up sooner rather than later will win in the long run. Understanding how people use your service or buy your products is essential in personalising your marketing.\u003C/p\u003E \n \u003Cp class=\"left\"\u003EYou can run all of your advanced bid management on search campaigns, programmatic display, remarketing and social ads on platforms like Google’s DoubleClick. Tagging all of your advertising campaigns up correctly gives you a much more accurate picture of your customer. You can share audience data across channel, de-dupe conversion data and ultimately get a lot closer to a 'single customer view'.\u003C/p\u003E \n \u003Cp class=\"left\"\u003EI’ll leave you with this. You can be as clever as you want but, without fresh and quality data you’re back to bidding on the keyword…and that’s expensive\u003C/p\u003E \n \u003Cp class=\"left\"\u003EOriginally published on http://croud.com/blog/2015/06/personalisation-of-advertising/\u003C/p\u003E\n \n","url":"https://www.linkedin.com/pulse/personalisation-advertising-right-place-time-kris-tait"},{"@type":"Person","address":{"@type":"PostalAddress","addressCountry":"US","addressLocality":"New York, New York, United States"},"alumniOf":[{"@type":"EducationalOrganization","name":"Leeds Beckett University","url":"https://uk.linkedin.com/school/leedsbeckett/","member":{"@type":"OrganizationRole","startDate":2004,"endDate":2007}}],"awards":[],"disambiguatingDescription":"","image":{"@type":"ImageObject","contentUrl":"https://static.licdn.com/aero-v1/sc/h/bgaqk7x4ntjz0wg67d8u723eb"},"jobTitle":["******** ********, **","***, ****** ********","**, ******** *********** (**-*******, **)","****** ******** *********** *******","******** *********** *******","******* ****","******* *******"],"knowsLanguage":[],"memberOf":[],"name":"Kris Tait","sameAs":"https://www.linkedin.com/in/kristophertait","url":"https://www.linkedin.com/in/kristophertait","worksFor":[{"@type":"Organization","name":"Croud","url":"https://uk.linkedin.com/company/croud","location":"New York, New York","member":{"@type":"OrganizationRole","description":"* **** *** ***** ****** **** ** *** ** — ********** ******, ********, ******** *** ****** *******. ** ***** ************* **** *** ***, *** *** ********* ********** ****, ** *** ****.\u003C**\u003E\u003C**\u003E*** ***********, ********** ******** ********** *****'* **-**** *******. ****** ** *********** *********, ** ****** * *********** ******* **** ***** ***** **: ********, ***** ********, ********** *****, ******, ******** & ****. **’** ********** ******* ** ***** ******* ******* **************-******* ********* **** ********* **********, ********* *** ***** *****. \u003C**\u003E\u003C**\u003E*****, ***** ** * ****-******* ***** ******, ************ *** *******' ********** ******* ********** *********** *********.\u003C**\u003E\u003C**\u003E“******** ***** ****** ** *** **** ****” ******** **\u003C**\u003E\u003C**\u003E\"******* ****** *** *********** ****** ** *** ****\" ** ****** ****** ****\u003C**\u003E\u003C**\u003E“****** *********** ****** ** *** ****” - ******** ********, ****\u003C**\u003E\u003C**\u003E“** *********** ****** ** *** ****” - ***, ****"}},{"@type":"Organization","name":"*****","location":"New York, New York","member":{"@type":"OrganizationRole"}},{"@type":"Organization","name":"*****","location":"Greater New York City Area","member":{"@type":"OrganizationRole"}},{"@type":"Organization","name":"*****","location":"London","member":{"@type":"OrganizationRole"}},{"@type":"Organization","name":"***** *****","location":"London, United Kingdom","member":{"@type":"OrganizationRole"}},{"@type":"Organization","name":"******** ****** ********* ***","location":"Northumberland, England, United Kingdom","member":{"@type":"OrganizationRole"}},{"@type":"Organization","name":"******** ****** ********* ***","location":"Northumberland, England, United Kingdom","member":{"@type":"OrganizationRole"}}],"interactionStatistic":{"@type":"InteractionCounter","interactionType":"https://schema.org/FollowAction","name":"Follows","userInteractionCount":3064},"description":"I am the US Managing Director at Croud, a full-service media agency that transforms…"},{"@type":"WebPage","reviewedBy":{"@type":"Person","name":"Kris Tait"},"url":"https://www.linkedin.com/in/kristophertait"}]} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center 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<img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </a> </div>   </nav> </header>   <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <div class="details mx-details-container-padding"> <section class="profile"> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <figure class="cover-img min-h-[87px] papbear:min-h-[100px] rounded-t-[2px] babybear:rounded-[0px] -z-1">  <div class="cover-img__image-frame relative w-full overflow-hidden pb-[calc((134/782)*100%)]"> <div class="cover-img__image-position absolute top-0 right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D5616AQFIHGSJr0ZjEg/profile-displaybackgroundimage-shrink_200_800/profile-displaybackgroundimage-shrink_200_800/0/1719351610667?e=2147483647&v=beta&t=ZrsAol2ot38LzpjZ332_tmxgy_921TwDka8i7T2Oc50" fetchpriority="auto" data-embed-id="cover-image" alt tabindex="0"> </div> </div>  </figure> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card__profile-image-container top-card__profile-image-container--cvw-fix flex top-card-layout__entity-image-container flex" data-section="picture"> <img class="inline-block relative rounded-[50%] w-16 h-16 bg-color-entity-ghost-background top-card-layout__entity-image top-card__profile-image top-card__profile-image--real-image onload top-card-layout__entity-image shadow-color-shadow shadow-[0_4px_12px] border-2 border-solid border-color-surface mt-[-70px] mb-[14px] papabear:border-4 papabear:mt-[-100px] papabear:mb-[18px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Kris Tait">  </div> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <button class="cursor-pointer hover:bg-color-background-none-tint-hover" data-modal="public_profile_top-card_title-modal-id" data-tracking-control-name="public_profile_top-card_title-modal-outlet-button"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Kris Tait </h1> </button>  <div class="contextual-sign-in-modal top-card-layout__title-modal" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal">  <div class>  <div id="public_profile_top-card_title-modal-id" class="modal modal--contextual-sign-in" data-outlet="public_profile_top-card_title-modal-id">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_title-modal-id-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 bg-color-entity-ghost-background contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_top-card_title-modal-id-modal-header"> Sign in to view Kris’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_top-card_title-modal-id_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_top-card_title-modal-id_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_top-card_title-modal-id_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_title-modal-id_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="06308b8e-1b4d-4ddf-8dfb-e76a840e91cd" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_title-modal-id_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_top-card_title-modal-id_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_title-modal-id_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_title-modal-id_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_top-card_title-modal-id_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_title-modal-id_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/kristophertait/overlay/about-this-profile/" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_top-card_title-modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_title-modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  <h3 class="top-card-layout__first-subline font-sans text-md leading-open text-color-text-low-emphasis"> <div class="profile-info-subheader"> <span>New York, New York, United States</span> <span class="before:middot"></span> <button class="link cursor-pointer text-md focus:outline focus:outline-2 focus:outline-color-action" data-tracking-client-ingraph data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal-trigger" data-modal="public_profile_profile-info-subheader__contact-info_modal" data-no-cool-off="true" tabindex="0"> Contact Info </button> <div class="contextual-sign-in-modal contact-info-modal" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal">  <div class>  <div id="public_profile_profile-info-subheader__contact-info_modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_profile-info-subheader__contact-info_modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_profile-info-subheader__contact-info_modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 bg-color-entity-ghost-background contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_profile-info-subheader__contact-info_modal-modal-header"> Sign in to view Kris’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_profile-info-subheader_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_profile-info-subheader_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_profile-info-subheader_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_profile-info-subheader_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="06308b8e-1b4d-4ddf-8dfb-e76a840e91cd" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_profile-info-subheader_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_profile-info-subheader_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_profile-info-subheader_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_profile-info-subheader_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_profile-info-subheader_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_profile-info-subheader_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/kristophertait/overlay/contact-info/" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_profile-info-subheader_contact-info_modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="not-first-middot"> <span> 3K followers </span> <span> 500+ connections </span> </div> </div> </h3> <h4 class="top-card-layout__second-subline font-sans text-sm leading-open text-color-text-low-emphasis mt-0.5">  <div class="mutual-connections mt-1"> <div class="face-pile flex !no-underline"> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/tgg16g4l8khb9lwyit64p5rp" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/l525cbfhd5o3bku6r37kxly1" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cpmr0fzgd0uvdtnfmhm2blnnp" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </div> <button aria-label="See your mutual connections with Kris" class="font-semibold text-color-link cursor-pointer" data-tracking-client-ingraph data-tracking-control-name="public_profile_mutual-connections_modal-trigger" data-modal="public_profile_mutual-connections_contextual-sign-in-modal" data-no-cool-off="true">See your mutual connections</button> </div> <div class="contextual-sign-in-modal mutual-connections-modal" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal">  <div class>  <div id="public_profile_mutual-connections_contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_mutual-connections_contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_mutual-connections_contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 bg-color-entity-ghost-background contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_mutual-connections_contextual-sign-in-modal-modal-header"> View mutual connections with Kris </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_mutual-connections_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_mutual-connections_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_mutual-connections_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_mutual-connections_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="06308b8e-1b4d-4ddf-8dfb-e76a840e91cd" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_mutual-connections_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_mutual-connections_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_mutual-connections_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_mutual-connections_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_mutual-connections_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_mutual-connections_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/kristophertait" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_mutual-connections_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_mutual-connections_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> </div> </h4> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a class="top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_top-card-primary-button-join-to-view-profile" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card-primary-button-join-to-view-profile" data-tracking-will-navigate> Join to view profile </a> <div class="contextual-sign-in-modal top-card-layout__secondary-cta-modal flex babybear:flex-auto" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal"> <button class="contextual-sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary-emphasis" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_outlet-button" data-modal="public_profile_top-card_secondary-cta-modal-id"> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/3ljz3g2ipmq0j47d44m25e1ug"></icon> Message </button> <div class>  <div id="public_profile_top-card_secondary-cta-modal-id" class="modal modal--contextual-sign-in" data-outlet="public_profile_top-card_secondary-cta-modal-id">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_secondary-cta-modal-id-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 bg-color-entity-ghost-background contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_top-card_secondary-cta-modal-id-modal-header"> Sign in to view Kris’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="public_profile_top-card_secondary-cta-modal-id_sign-in-modal">  Sign in </button> <div class>  <div id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal" class="modal modal--sign-in" data-outlet="public_profile_top-card_secondary-cta-modal-id_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_top-card_secondary-cta-modal-id_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="06308b8e-1b4d-4ddf-8dfb-e76a840e91cd" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="public_profile_top-card_secondary-cta-modal-id_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/kristophertait" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_top-card_secondary-cta-modal_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> </div> </div> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full top-card-layout__entity-info--right-column ml-details-container-padding max-w-[288px] babybear:my-2 babybear:ml-0"> <div class="top-card__links-container"> <div data-section="currentPositionsDetails"> <a href="https://uk.linkedin.com/company/croud?trk=public_profile_topcard-current-company" target="_self" data-tracking-control-name="public_profile_topcard-current-company" data-tracking-will-navigate class="flex text-md mb-1.5 font-sans font-bold leading-open items-center link" data-test-id="top-card-link"> <img class="inline-block relative w-4 h-4 mr-1 shrink-0 border-4 border-color-transparent border-solid rounded-[6px] bg-clip-content" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHEql-fYRBMgw/company-logo_100_100/company-logo_100_100/0/1657730131544/croud_logo?e=2147483647&v=beta&t=Fb_gCyoZl3JK08Uay2XeB_puOgXj8WnNgeBRqen4ShQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <span class="top-card-link__description line-clamp-2"> Croud  </span> </a> </div> <div data-section="educationsDetails"> <a href="https://uk.linkedin.com/school/leedsbeckett/?trk=public_profile_topcard-school" target="_self" data-tracking-control-name="public_profile_topcard-school" data-tracking-will-navigate class="flex text-md mb-1.5 font-sans font-bold leading-open items-center link" data-test-id="top-card-link"> <img class="inline-block relative w-4 h-4 mr-1 shrink-0 border-4 border-color-transparent border-solid rounded-[6px] bg-clip-content" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHBL6f2uMRXrQ/company-logo_100_100/company-logo_100_100/0/1630582139091/leedsbeckett_logo?e=2147483647&v=beta&t=YKYVwHFHBKUZ9PtLMdNWT38kghfQYq604pgR8T532Ag" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/6qpnald1ddva78jx4bnnl3vw" alt> <span class="top-card-link__description line-clamp-2"> Leeds Beckett University  </span> </a> </div> <div data-section="websites"> <a href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fcroud%2Ecom&urlhash=Trpo&trk=public_profile_topcard-website" target="_self" data-tracking-control-name="public_profile-website" data-tracking-will-navigate class="flex text-md mb-1.5 font-sans font-bold leading-open items-center link" data-test-id="top-card-link" data-tracking-client-ingraph> <img alt class="mr-1 shrink-0 bg-transparent" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9o8qqup6da04vhqijz8ft1j5g"> <span class="top-card-link__description line-clamp-2"> Company Website <img alt class="h-2 w-2 ml-0.5 align-baseline" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8w0vew433o9nluoruq9k5eqy"> </span> </a> </div> </div> </div> </div> <div class="ellipsis-menu absolute right-0 top-0 top-card-layout__ellipsis-menu mr-1 papabear:mt-0.5 papabear:mr-2"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="public_profile_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex" role="presentation"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkristophertait&trk=public_profile_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=PROFILE&_f=guest-reporting" data-tracking-control-name="public_profile_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="PROFILE" data-semaphore-content-urn="urn:li:member:88572833" data-semaphore-tracking-prefix="public_profile_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]" role="menuitem">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this profile </a>  </li>  </ul>  </div> </div>  </div> </section>   <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 pp-section summary" data-section="summary">  <h2 class="core-section-container__title section-title"> About </h2>  <div class="core-section-container__content break-words"> <div> I am the US Managing Director at Croud, a full-service media agency that transforms… <div class="sign-in-modal summary__sign-in-modal inline -ml-2" data-impression-id="public_profile_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary !btn-sm 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ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="06308b8e-1b4d-4ddf-8dfb-e76a840e91cd" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="summary-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" 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<p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_sign-in-modal_join-link" data-tracking-control-name="public_profile_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> </div> </div> </section>    <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 articles" data-section="articles">  <h2 class="core-section-container__title section-title"> Articles by Kris </h2>  <div class="core-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="3" class="show-more-less__list show-more-less__list--hide-after-3" data-impression-id="public_profile_article_view_show-more-less"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/seven-lessons-building-success-new-venture-kris-tait" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Seven Lessons on Building Success in a New Venture </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQE1shx6JAgY0Q/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1618265555942?e=2147483647&v=beta&t=7jnY72Lc01Qfgd-0pJT1hNv5sehIjpZoq18CxyoBPzU" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Apr 14, 2021</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Seven Lessons on Building Success in a New Venture </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Five years ago, I moved to New York City. Into a tiny office in a WeWork on West Broadway. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="147 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="147" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6787141096179929088" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 147 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="20" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6787141096179929088"> 20 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/5-ways-retailers-get-more-bang-from-digital-bucks-kris-tait" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> 5 Ways For Retailers To Get More Bang For Their Digital Bucks! </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E12AQEEtZbYWACOqQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520055700206?e=2147483647&v=beta&t=4ONvdlAhfBt8PhQNWYtarkGw37iSF_JQrlTqfJJcp6E" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Feb 18, 2016</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> 5 Ways For Retailers To Get More Bang For Their Digital Bucks! </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Next month the the worldwide semiconductor industry will formally acknowledge that Moore’s Law may finally be coming to… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="16 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="16" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6105791625303252992" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 16 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments" data-entity-urn="urn:li:linkedInArticle:6105791625303252992"> 2 Comments </div>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/advertising-flow-feeds-api-future-kris-tait" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Advertising Flow: Feeds, API and the Future </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E12AQEsZ8DnKt65rQ/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1520077508220?e=2147483647&v=beta&t=cQMAfDHWaG07bQ312ek0SvCk17rS4WCXWkPa8DxlUI8" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 1, 2015</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Advertising Flow: Feeds, API and the Future </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Originally published on Think with Google Kris Tait traces the evolution of advertising as a way of introducing a new… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="8 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="8" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6055405506460213248" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 8 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/pulse/personalisation-advertising-right-place-time-kris-tait" data-tracking-control-name="public_profile_article_view" data-tracking-will-navigate> <span class="sr-only"> Personalisation. Advertising in the right place, at the right time. </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E12AQGW8PJ7JIXTeA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1520208994533?e=2147483647&v=beta&t=o6cAb1c8yiDU0xDvw6eKER_RWrF95HS1-PXrPbmbeHg" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jun 18, 2015</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Personalisation. Advertising in the right place, at the right time. </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Successful personalised marketing is only possible if you’ve got access to quality and accurate data. Given the rising… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="11 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="11" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:linkedInArticle:6017252921438195712" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 11 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div> </li> </ul> <button class="show-more-less-button show-more-less__button show-more-less__more-button !py-1.5" data-tracking-control-name="_show_more" aria-label="Show more articles"> Show more <icon class="show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon></button> <div class="pt-1"> <a data-tracking-control-name="_see_all_articles" data-tracking-will-navigate href="https://www.linkedin.com/in/kristophertait/recent-activity/articles/" class="show-more-less-button see-more-link show-more-less__less-button show-more-less__button--hide !text-color-link !border-color-link !shadow-none border-[1px] border-solid !py-1.5"> See all articles </a> </div> </div>  </div> </section>  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 activities" data-nosnippet="true" data-section="posts">  <div class="flex justify-between"> <h2 class="core-section-container__title section-title"> Activity </h2> <button class="btn-sm btn-secondary cursor-pointer flex" data-tracking-control-name="public_profile_follow" data-modal="public_profile_activities-follow-modal" data-no-cool-off="true"> <img class="lazy-load" alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9ewdf4qtu7uo5bvtrz3r6z5pn"> <span class="ml-1"> Follow </span> </button> </div> <div class="contextual-sign-in-modal activities_follow-modal" data-impression-id="public_profile_follow_contextual-sign-in-modal">  <div class>  <div id="public_profile_activities-follow-modal" class="modal modal--contextual-sign-in" data-outlet="public_profile_activities-follow-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="public_profile_activities-follow-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 bg-color-entity-ghost-background contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="public_profile_activities-follow-modal-modal-header"> Sign in to view Kris’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_follow_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="_sign-in-modal">  Sign in </button> <div class>  <div id="_sign-in-modal" class="modal modal--sign-in" data-outlet="_sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="_sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="06308b8e-1b4d-4ddf-8dfb-e76a840e91cd" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="_sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="_sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="_sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="_sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="_sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="_sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/kristophertait" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_follow_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_follow_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_follow_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_follow_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div>  <div class="core-section-container__content break-words"> <ul data-test-id="activities__list"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/kristophertait_vibeworking-ai-automation-activity-7303511731496968193-rJoF" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Move over automation ‘vibe working’ is here, turning fuzzy instincts into powerful outputs with the help of AI. Azeem Azhar (great newsletter… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Move over automation ‘vibe working’ is here, turning fuzzy instincts into powerful outputs with the help of AI. Azeem Azhar (great newsletter… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Posted by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/laurjohnson_im-heading-to-shoptalk-for-the-first-time-activity-7303494334690050048-uO8O" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> I'm heading to Shoptalk for the first time in a few weeks! I'm looking to chat with retailers and brands there — if you're going, please shoot me an… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full main-activity-card__img--ghost" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/53n89ecoxpr1qrki1do3alazb" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> I'm heading to Shoptalk for the first time in a few weeks! I'm looking to chat with retailers and brands there — if you're going, please shoot me an… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/dean-gardner-8126a12_partnership-marketing-ai-activity-7303412342724132864-kLD-" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Grateful for the opportunity to be part of an insightful fireside chat at Google yesterday, alongside fellow agency leaders Jon Morgenstern and… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQHC9yTI9iPW1w/feedshare-shrink_800/B4EZVru0YAH0Ak-/0/1741269191802?e=2147483647&v=beta&t=wB9eiHEJRlrr6c82gZl58qhnhhTrzMgQkRf1-jYHOXI" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Grateful for the opportunity to be part of an insightful fireside chat at Google yesterday, alongside fellow agency leaders Jon Morgenstern and… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> </ul> <a class="btn-md btn-secondary-emphasis mt-3 py-[10px] inline-block min-h-0 babybear:w-full" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fin%2Fkristophertait%2Frecent-activity%2F&trk=public_profile_see-all-posts" data-test-id="activities__see-more-link" data-tracking-control-name="public_profile_see-all-posts" data-tracking-will-navigate> Join now to see all activity </a> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 pp-section experience-education">  <h2 class="core-section-container__title section-title"> Experience & Education </h2>  <div class="core-section-container__content break-words"> <div class="blurred-overlay w-screen h-screen relative !w-full !h-full experience-education__list"> <ul class="visible-list"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHEql-fYRBMgw/company-logo_100_100/company-logo_100_100/0/1657730131544/croud_logo?e=2147483647&v=beta&t=Fb_gCyoZl3JK08Uay2XeB_puOgXj8WnNgeBRqen4ShQ" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> Croud </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p class="blur" aria-hidden="true"> ******** ********, ** </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  </div> </div> </li> </ul> <div class="blurred-content blur" tabindex="-1" aria-hidden="true"> <ul class="blurred-list" aria-hidden="true"> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0BAQGm_F2TJNQIhg/company-logo_100_100/company-logo_100_100/0/1690372009572/axonn_media_logo?e=2147483647&v=beta&t=1YLumCURpUKQAwSQjCEJyY3rnAZVrO-JkwJ8ES8HgrY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ***** ***** </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p> ******** *********** ******* </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D0BAQH6PCVKTH1y_g/company-logo_100_100/company-logo_100_100/0/1631336303081?e=2147483647&v=beta&t=pGrw-9aBLMeQj4iswetRb4_Xt7S6vS1aVBWZdrHRDeA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ******** ****** ********* *** </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p> ******* **** </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis">  </div> </div> </li> <li class="profile-section-card relative flex w-full list-none py-1.5 pr-2 pl-1 !pl-0">  <img class="inline-block relative w-6 h-6 shrink-0 mr-0.5 border-4 border-color-transparent border-solid box-content rounded-[6px] profile-section-card__image" data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQHBL6f2uMRXrQ/company-logo_100_100/company-logo_100_100/0/1630582139091/leedsbeckett_logo?e=2147483647&v=beta&t=YKYVwHFHBKUZ9PtLMdNWT38kghfQYq604pgR8T532Ag" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <div class="pl-0.5 grow break-words"> <h3 class="[&>*]:mb-0 text-[18px] text-color-text leading-regular group-hover:underline font-semibold"> ***** ******* ********** </h3> <h4 class="text-color-text text-md [&>*]:mb-0 not-first-middot leading-[1.75]"> <p> ** ******* </p> </h4> <div class="text-color-text-low-emphasis text-md [&>*]:mb-0 [&>*]:text-md [&>*]:text-color-text-low-emphasis"> <p> <span class="date-range text-color-text-secondary font-sans text-md leading-open font-regular"> <time>2004</time> - <time>2007</time>  </span> </p> </div> </div> </li> </ul> </div> <div class="absolute top-1/2 left-0 right-0 m-auto -translate-y-1/2 container-raised container-lined font-sans text-color-text text-center max-w-[600px] w-3/4 pb-3"> <h2 class="blurred_overlay__title font-bold text-lg m-2 mt-3">View Kris’s full experience</h2> <h3 class="blurred_overlay__sub_title font-light text-md m-2">See their title, tenure and more.</h3>  <div class="m-auto justify-center babybear:w-11/12 w-[276px]"> <div class="sign-in-modal" 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bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="06308b8e-1b4d-4ddf-8dfb-e76a840e91cd" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="blurred-overlay-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="blurred-overlay-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="blurred-overlay-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="blurred-overlay-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="blurred-overlay-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="blurred-overlay-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/kristophertait" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_sign-in-modal_join-link" data-tracking-control-name="public_profile_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="left-right-divider my-1.5 m-auto"> <p class="font-sans text-sm text-color-text px-2"> or </p> </div> <div class="google-auth-button"> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> </div> </div> </div> </section>            <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 recommendations" data-section="recommendations">  <h2 class="core-section-container__title section-title"> Recommendations received </h2>  <div class="core-section-container__content break-words"> <ul> <li> <div class="endorsement-card flex flex-col"> <a href="https://www.linkedin.com/in/brettiangoldberg?trk=public_profile_recommendations" target="_self" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link endorsement-card__entity">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQHWnw2fK4qKqQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1690402735945?e=2147483647&v=beta&t=JsSZvZjUtOcXnqr5b4r5YS-IIa3YkMh8wcjPpZn7yrg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Brett Goldberg’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Brett Goldberg  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <p class="endorsement-card__content body-text text-color-text-low-emphasis"> “It's unbelievable how knowledgeable Kris is across every facet of digital marketing. He was the reason why my company chose to work with Croud and he's the reason why we've broaden the depth of our relationship with Croud. As Co-CEO of a TickPick, Kris has been able to answer every question I've asked (and if he can't answer it on the spot he'll get back to with an answer with a great deal of respect for urgency). I'd highly recommend working with Kris and the Croud team.” </p> </div>  </div>  </a> </div> </li> <li> <div class="endorsement-card flex flex-col"> <a href="https://uk.linkedin.com/in/amandadavie?trk=public_profile_recommendations" target="_self" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link endorsement-card__entity">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQFiRxvJXkNh9w/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1726504049357?e=2147483647&v=beta&t=xSROP40C5DAvsn3IdSYRtaggnM6NAO-uGXzacY_ESJA" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Amanda Davie’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Amanda Davie  </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <p class="endorsement-card__content body-text text-color-text-low-emphasis"> “I have had the pleasure of coaching Kris Tait and he is a natural business developer because he has excellent interpersonal skills. He can easily build trust and empathy, and this, coupled with his intricate understanding of digital marketing and his great sense of fun, means that clients want to work - and to continue to work - with him and his colleagues. ” </p> </div>  </div>  </a> </div> </li> </ul> <div> <p class="my-2 text-color-text-low-emphasis" data-test-id="recommendations__recommenders"> 10 people have recommended Kris </p> <a class="btn-md btn-secondary-emphasis inline-block" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_recommendations" data-tracking-control-name="public_profile_recommendations" data-tracking-will-navigate data-test-id="recommendations-cta"> Join now to view </a> </div> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 activities" data-nosnippet="true" data-section="posts">  <div class="flex justify-between"> <h2 class="core-section-container__title section-title"> More activity by Kris </h2>  </div>   <div class="core-section-container__content break-words"> <ul data-test-id="activities__list"> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 hover:show-play-button focus:show-play-button base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/matt-shenton-10990429_cant-decide-between-two-musical-intros-for-activity-7303404376209960960-BWMF" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Can’t decide between two musical intros for the podcast. Which one do we prefer? First or second? Shout out to the incredible Greg Furlong for… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md hover:show-play-button focus:show-play-button h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E05AQG3x22KBXZYng/videocover-high/B4EZVrngIxGgBs-/0/1741267286536?e=2147483647&v=beta&t=JWhSi9-VzDc8ZGbp-n-Spe9GMZakeYHVC8DTsjbi9jw" alt> <icon class="base-main-card__play-button w-auto overlay-center play-button" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-main-card__play-button-svg"></icon> </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Can’t decide between two musical intros for the podcast. Which one do we prefer? First or second? Shout out to the incredible Greg Furlong for… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/toanravenscroft_the-news-is-out-ill-be-opening-msq-sport-activity-7303015372654350339-mGTr" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> The news is out! I'll be opening MSQ Sport + Entertainment in Amsterdam from early April. A generation-defining agency that is already flying and… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D22AQG7lpz8Y9SHFw/feedshare-shrink_800/B4DZVmFxiEHwAs-/0/1741174546038?e=2147483647&v=beta&t=uKXUzlYVwAlbYpqFZ0yxlDqt4OqpvMmn9pFOQGzZwec" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> The news is out! I'll be opening MSQ Sport + Entertainment in Amsterdam from early April. A generation-defining agency that is already flying and… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/realtruckinc_representing-the-largest-acquisition-in-its-activity-7303131613205286914-HY0T" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> We are pleased to announce the acquisition of Vehicle Accessories Group (VAI). “VAI’s expertise in high-quality functional and protective products… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQHHLtAHNyLG3w/articleshare-shrink_800/articleshare-shrink_800/0/1741201422654?e=2147483647&v=beta&t=641heNpfhkjFK2-ZVLV4Rjh08o6rMiL5zi-dt2EQdrg" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> We are pleased to announce the acquisition of Vehicle Accessories Group (VAI). “VAI’s expertise in high-quality functional and protective products… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 hover:show-play-button focus:show-play-button base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/kplanovsky_atl-ecomm-retailmedia-activity-7303091953238245378-25MS" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> What do Kellanova, Mars, Georgia Pacific, The Coca-Cola Company & Croud all have in common? Well, aside from being category-leading global… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md hover:show-play-button focus:show-play-button h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E05AQEAPFJWeHp9_g/videocover-low/B4EZVnLZeTGwCM-/0/1741192801103?e=2147483647&v=beta&t=0swU4qi28ao35esj3LtmW1lQAaSGFslTaQ9ZHPTR7UE" alt> <icon class="base-main-card__play-button w-auto overlay-center play-button" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-main-card__play-button-svg"></icon> </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> What do Kellanova, Mars, Georgia Pacific, The Coca-Cola Company & Croud all have in common? Well, aside from being category-leading global… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/lukesmithcroud_croud-appoints-debbie-ellison-as-emea-ceo-activity-7302728591455207424-WiBc" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> A big welcome to Debbie Ellison as our EMEA CEO - looking forward to working together as we embark on Croud 3.0. Let’s go 🚀🚀🚀 Thanks Campaign UK… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQGmROrhnGIAcQ/articleshare-shrink_1280_800/articleshare-shrink_1280_800/0/1741084982058?e=2147483647&v=beta&t=d58CPgjkV3mRH5hznTsHgxObs6JeB5rBoNn82UsDWWg" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> A big welcome to Debbie Ellison as our EMEA CEO - looking forward to working together as we embark on Croud 3.0. Let’s go 🚀🚀🚀 Thanks Campaign UK… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/jo-cronk-a9587a8_this-time-last-week-whalar-came-together-activity-7303047193039392770-Hzjv" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> This time last week Whalar came together for our annual offsite and the feeling of pride I experienced throughout the day is hard to articulate. We… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQG2qgP2Kpwk4w/feedshare-shrink_800/B4EZVmitV6HgAg-/0/1741182132820?e=2147483647&v=beta&t=TOooPZzLxKG77Z4y2ZKONyCUIdmkHzt0eQ1V9DExD9k" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> This time last week Whalar came together for our annual offsite and the feeling of pride I experienced throughout the day is hard to articulate. We… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/matt-shenton-10990429_how-you-interpret-this-might-depend-on-exactly-activity-7303032080475537408-ECt5" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> How you interpret this might depend on exactly what "knowing" a brand means in this context. Does that mean you bought from them before? So you're a… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGQYZc6P61KVw/feedshare-shrink_800/B4EZVmU.cTHMAk-/0/1741178530570?e=2147483647&v=beta&t=gjTxL76ceufrFKkrDFkOURwzdeXswNkrNB7F3udWJTM" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> How you interpret this might depend on exactly what "knowing" a brand means in this context. Does that mean you bought from them before? So you're a… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/croud_croud-appoints-debbie-ellison-as-emea-ceo-activity-7302649892290658306-E4FU" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> We’re delighted to announce that Debbie Ellison joins Croud as CEO, EMEA! Debbie starts her new role on 12 March and we can’t wait for her to get… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQGmROrhnGIAcQ/articleshare-shrink_1280_800/articleshare-shrink_1280_800/0/1741084982058?e=2147483647&v=beta&t=d58CPgjkV3mRH5hznTsHgxObs6JeB5rBoNn82UsDWWg" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> We’re delighted to announce that Debbie Ellison joins Croud as CEO, EMEA! Debbie starts her new role on 12 March and we can’t wait for her to get… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> <li> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 hover:show-play-button focus:show-play-button base-main-card--link main-activity-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/posts/tomfgoodwin_why-did-you-call-your-company-all-we-have-activity-7298049417939439616-BOgI" data-tracking-control-name="public_profile" data-tracking-will-navigate> <span class="sr-only"> Why did you call your company All We Have Is Now? It's something people literally never ask me, but I wish they did. Because then I could say this.… </span> </a> <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md hover:show-play-button focus:show-play-button h-[134px] babybear:w-full babybear:h-auto babybear:min-h-[134px] babybear:max-h-[250px]"> <img class="main-activity-card__img h-full " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E05AQGV-nxTKWzA2Q/videocover-high/B4EZUfhLllH0Bs-/0/1739990565975?e=2147483647&v=beta&t=V95FPGDLmYRAkAbVwqkARaZjbOc8921EIE-4txMd9tU" alt> <icon class="base-main-card__play-button w-auto overlay-center play-button" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-main-card__play-button-svg"></icon> </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Why did you call your company All We Have Is Now? It's something people literally never ask me, but I wish they did. Because then I could say this.… </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Liked by <a href="https://www.linkedin.com/in/kristophertait?trk=public_profile_actor-name" data-tracking-control-name="public_profile_actor-name" data-tracking-will-navigate="true" class="hidden-nested-link">Kris Tait</a> </h4>   </div>  </div> </li> </ul>  </div> </section>  <section class="core-section-container my-3 bottom-cta-banner">    <div class="core-section-container__content break-words"> <section class="hidden-summary container-lined p-3 overflow-hidden babybear:p-2" data-impression-id="public_profile_bottom-cta-banner_guest_hidden_summary"> <h2 class="hidden-summary__title text-xl text-color-text overflow-hidden break-words mb-2 leading-regular font-normal"> View Kris’ full profile </h2> <ul class="hidden-summary__summary-items"> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/au8rc359lanmyfaah39izyss1"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> See who you know in common </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bk9h057z1lch588recizysfdc"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Get introduced </span> </li> <li class="hidden-summary__summary-item flex text-md text-color-text font-normal leading-open items-center mb-1.5 last:mb-0"> <div class="hidden-summary__summary-item-icon-container flex items-center justify-center shrink-0 mr-1"> <icon class="hidden-summary__summary-item-icon h-2 w-2 " alt data-delayed-url="https://static.licdn.com/aero-v1/sc/h/engl6kavv3716laqjpfbilqqt"></icon> </div> <span class="hidden-summary__summary-item-text overflow-hidden break-words"> Contact Kris directly </span> </li> </ul> <a class="hidden-summary__cta hidden-summary__cta--secondary btn-sm !text-[16px] btn-secondary-emphasis inline-block mt-3 mr-1.5" href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_bottom-cta-banner" data-tracking-control-name="public_profile_bottom-cta-banner" data-tracking-will-navigate> Join to view full profile </a> </section> </div> </section> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding">  <section class="aside-section-container mb-4 browsemap" data-nosnippet="true"> <h2 class="aside-section-container__title section-title"> Other similar profiles </h2>  <div class="aside-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems aside-profiles-list" data-impression-id="public_profile_browsemap_show-more-less"> <li>  <a href="https://www.linkedin.com/in/davidmataranglo?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-0" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQEQ9d5DAzeNzg/profile-displayphoto-shrink_400_400/B4EZRTWdxDGwAg-/0/1736565188264?e=2147483647&v=beta&t=kLluqVpkcCaTBhCLcILXUgka1f-Mtmy-c28yCGiDqxo" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-0"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> David Mataranglo  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> New York, NY </div>  </div>  </a> <a href="https://www.linkedin.com/in/davidmataranglo?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with David Mataranglo" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/streske?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-1" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQE6mHaqGhoQ1g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1622152636152?e=2147483647&v=beta&t=JtSYGYtbYklMyRiJn3d4yvfwCS5jFxuXRoOs3763-vI" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-1"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Scott Treske  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Digital & Business Consultant </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Manchester Center, VT </div>  </div>  </a> <a href="https://www.linkedin.com/in/streske?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Scott Treske" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/mikehodges?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-2" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQHuspLpn5gDpQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1610146630115?e=2147483647&v=beta&t=Hth8kSYdvw7-e2xwoaOHOhD-IfAyWGzmnuk3g2T7eb0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-2"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Mike Hodges  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Denver, CO </div>  </div>  </a> <a href="https://www.linkedin.com/in/mikehodges?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Mike Hodges" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/robstearnsatl?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-3" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQHhvkRgyr72kQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1584220279029?e=2147483647&v=beta&t=xH7VIdxA2b0D4afo6abrGjJSa3RfeXUUIE5zDLBGT2M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-3"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Rob Stearns  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Marietta, GA </div>  </div>  </a> <a href="https://www.linkedin.com/in/robstearnsatl?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Rob Stearns" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/alexandermarshall1?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-4" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQF7vFQaHBsbEg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1621209984331?e=2147483647&v=beta&t=NdNqcRlIqZh38IF9tboPsp8Xpb4EPpIYOrwWp-wRBHk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-4"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Alexander James Marshall  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Chicago, IL </div>  </div>  </a> <a href="https://www.linkedin.com/in/alexandermarshall1?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Alexander James Marshall" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/davidcaaronson?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-5" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQG81hTC2_n2DA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1516257945978?e=2147483647&v=beta&t=DHqGAuT1wt_SuzszxrkirK9KolXsIZfSGtuZ4cOZbj4" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-5"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> David C Aaronson  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Los Angeles, CA </div>  </div>  </a> <a href="https://www.linkedin.com/in/davidcaaronson?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with David C Aaronson" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/thekylebailey?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-6" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQGTcLKzAbUrhQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1680554450079?e=2147483647&v=beta&t=67Ct2MXe4qsPnpe3QOYWZU0ph1mKi3n00-kKP_U7u8c" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-6"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Kyle Bailey  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Austin, TX </div>  </div>  </a> <a href="https://www.linkedin.com/in/thekylebailey?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Kyle Bailey" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/claire-capeci-sucre-70b9988?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-7" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQH1-BDrlADD0g/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517741409708?e=2147483647&v=beta&t=st6jJuQPBhYKNbyrW5_ZA2NRhX4MdQjkNjrVbmkOYlU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-7"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Claire Capeci Sucre  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> New York City Metropolitan Area </div>  </div>  </a> <a href="https://www.linkedin.com/in/claire-capeci-sucre-70b9988?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Claire Capeci Sucre" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/monaestephan?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-8" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQFD-cUZsxg3nQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1671739983779?e=2147483647&v=beta&t=XLUtDHNNhke9KCsQOeH_5FIEQq04qm2DgAPwFjIYh00" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-8"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Ramona Estephan Bradsher  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Washington DC-Baltimore Area </div>  </div>  </a> <a href="https://www.linkedin.com/in/monaestephan?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Ramona Estephan Bradsher" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> <li>  <a href="https://www.linkedin.com/in/lukemiddendorf?trk=public_profile_browsemap-profile" target="_self" data-impression-id="public_profile_browsemap-9" data-tracking-control-name="public_profile_browsemap-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/C5603AQEz0hq9QkJtfQ/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1647641556062?e=2147483647&v=beta&t=B_vUE-L0im2QRsDyFC2SUyayNfLaZKB262umVd6_-WE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_browsemap-9"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Luke Middendorf  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Greater Sacramento </div>  </div>  </a> <a href="https://www.linkedin.com/in/lukemiddendorf?trk=public_profile_browsemap_browse-map_connect-button" aria-label="Connect with Luke Middendorf" class="relative -top-0.5 btn-sm btn-secondary inline-flex items-center ml-[52px]" data-tracking-client-ingraph data-tracking-control-name="public_profile_browsemap_browse-map_connect-button" data-tracking-will-navigate> <icon class="w-2 h-2 align-middle mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/82mk0tliwd4tdyyne68xrnb2a"></icon> Connect </a> </li> </ul> </div> </section>  <section class="aside-section-container mb-4">   <div class="aside-section-container__content break-words"> <section class="content-hub-cta container-lined p-2 max-w-[300px] font-sans text-color-text !max-w-none" data-nosnippet="true"> <div class="flex flex-row"> <img class="content-hub-cta__img block mr-1.5 w-6 h-6" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c8ms9smqq4fefx1fgb22l0eus" alt> <h2 class="content-hub-cta__title text-lg font-bold m-0"> Explore collaborative articles </h2> </div> <p class="content-hub-cta__body text-sm font-light leading-open my-1"> We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. </p> <a href="https://www.linkedin.com/pulse/topics/home/" class="content-hub-cta__btn btn-md btn-secondary-emphasis text-md font-bold mt-1 block box-border" data-tracking-control-name="public_profile_content-hub-cta" data-tracking-will-navigate> Explore More </a> </section> </div> </section> <section class="aside-section-container mb-4 samename" data-nosnippet="true"> <h2 class="aside-section-container__title section-title"> Others named <strong>Kris Tait</strong> in <strong>United States</strong> </h2>  <div class="aside-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems aside-profiles-list" data-impression-id="public_profile_samename_show-more-less"> <li>  <a href="https://www.linkedin.com/in/kris-tait-3920095b?trk=public_profile_samename-profile" target="_self" data-impression-id="public_profile_samename-0" data-tracking-control-name="public_profile_samename-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_samename-0"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Kris Tait  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Dog Trainer and Behavior Consultant </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Kansas City, KS </div>  </div>  </a> </li> <li>  <a href="https://www.linkedin.com/in/kris-tait-bb6a32337?trk=public_profile_samename-profile" target="_self" data-impression-id="public_profile_samename-1" data-tracking-control-name="public_profile_samename-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQGJ_66pmr4Rhg/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1731106491942?e=2147483647&v=beta&t=mfZE6z8P8EoFxdiu3OADlr4gccOkW8hvree4JGdX9NU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_samename-1"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Kris Tait  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> -- </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Des Moines, IA </div>  </div>  </a> </li> <li>  <a href="https://www.linkedin.com/in/kris-tait-15238433?trk=public_profile_samename-profile" target="_self" data-impression-id="public_profile_samename-2" data-tracking-control-name="public_profile_samename-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_samename-2"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Kris Tait  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Front desk at Motel 6 </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Renton, WA </div>  </div>  </a> </li> <li>  <a href="https://www.linkedin.com/in/kris-and-alix-tait-0ab431129?trk=public_profile_samename-profile" target="_self" data-impression-id="public_profile_samename-3" data-tracking-control-name="public_profile_samename-profile" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link">   <div class="bg-clip-content bg-contain border-2 border-color-container-neutral-border border-solid box-border h-[56px] rounded-[49.9%] shrink-0 w-[56px] bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-delayed-background data-impression-id="public_profile_samename-3"></div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Kris and Alix Tait  </h3> <p class="base-aside-card__subtitle font-sans text-sm text-color-text leading-open mt-0.5 break-words line-clamp-2"> Student at University of California Davis </p>   <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> Sacramento, CA </div>  </div>  </a> </li> </ul> <p class="font-sans text-base leading-open my-2 mx-0 text-color-text-low-emphasis" id="samename__others-named"> 4 others named Kris Tait in United States are on LinkedIn </p> <a class="samename__see-all btn-md btn-secondary-emphasis inline-block babybear:w-full" aria-describedby="samename__others-named" href="https://www.linkedin.com/pub/dir/Kris/Tait/us-0-United-States?trk=public_profile_samename-see-all" data-tracking-control-name="public_profile_samename-see-all" data-tracking-will-navigate> See 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block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <div class="guest-upsells"> <form class="google-auth base-google-auth" action="https://www.linkedin.com/uas/login-submit" method="post"> <input name="loginCsrfParam" value="06308b8e-1b4d-4ddf-8dfb-e76a840e91cd" type="hidden"> <input name="session_redirect" value="https://www.linkedin.com/in/kristophertait" type="hidden"> <input name="trk" value="public_profile_google-one-tap-submit" type="hidden"> <code id="termsAndConditionsRendered" style="display: none"></code> <div class="google-one-tap__module hidden fixed flex flex-col items-center top-[20px] right-[20px] z-[9999]"> <div class="relative top-2 bg-color-background-container-tint pl-2 pr-1 pt-2 pb-3 w-[375px] rounded-md shadow-2xl"> <p class="text-md font-bold text-color-text"> Agree & Join LinkedIn </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 !text-sm !text-color-text" data-impression-id="public_profile_one-tap-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> <div data-tracking-control-name="public_profile_google-one-tap" id="google-one-tap__container"></div> </div> <div class="loader loader--full-screen"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--large fill-currentColor h-[60px] min-h-[60px] w-[60px] min-w-[60px]"></icon> </div> </div> </form> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/29rdkxlvag0d3cpj96fiilbju" data-module-id="google-gsi-lib"></script> <code id="isLinkedInAppWebView" style="display: none"></code> <code id="shouldRemoveUndefinedValues" style="display: none"></code> <code id="isItpSupportEnabled" style="display: none"></code> <code id="isFedCMEnabled" style="display: none"></code> <code id="isGoogleAuthButtonLocaleSupportEnabled" style="display: none"></code> <code id="gsiLocale" style="display: none"></code> <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="public_profile_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="base-contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="public_profile_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative rounded-[50%] w-16 h-16 bg-color-entity-ghost-background contextual-sign-in-modal__img m-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> View Kris’ full profile </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder mx-auto " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="public_profile_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal">  Sign in </button> <div class>  <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="06308b8e-1b4d-4ddf-8dfb-e76a840e91cd" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent w-full" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://www.linkedin.com/in/kristophertait" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=public_profile_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="public_profile_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder mx-auto google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US" role="button" aria-label="Continue with google"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="public_profile_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup/public-profile-join?vieweeVanityName=kristophertait&trk=public_profile_contextual-sign-in-modal_join-link" data-tracking-control-name="public_profile_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="public_profile_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="public_profile_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="public_profile_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInitIfCsm" style="display: none"></code>  <code id="enableFingerprintingJS" style="display: none"></code> <code id="fingerprintingUrlPath" style="display: none"></code> <code id="fingerprintingWaitTime" style="display: none"></code> <script src="https://static.licdn.com/aero-v1/sc/h/5c81icanok4a9if4xo1qkuq7c" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/ersyy57tjtdm6l0d5jctvgx1p" async defer></script>   </body> </html>

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