Google Search Central (formerly Webmasters) | Web SEO Resources

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Learn how to make your website more discoverable today."> <meta property="og:description" content="Google Search Central provides SEO resources to help you get your website on Google Search. 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M140.89,29.92l3.93,2.62c-1.27,1.88-4.32,5.11-9.61,5.11c-6.55,0-11.28-5.07-11.28-11.53c0-6.86,4.77-11.53,10.71-11.53c5.98,0,8.91,4.76,9.87,7.34l0.52,1.31l-15.42,6.38c1.18,2.31,3.01,3.49,5.59,3.49C137.79,33.11,139.58,31.84,140.89,29.92zM128.79,25.77l10.31-4.28c-0.57-1.44-2.27-2.45-4.28-2.45C132.24,19.04,128.66,21.31,128.79,25.77z"/> </svg>Search Central</h1> </a> </li> </ul> </span> </div> <div class="devsite-top-logo-row-middle"> <div class="devsite-header-upper-tabs"> <devsite-tabs class="upper-tabs"> <nav class="devsite-tabs-wrapper" aria-label="Upper tabs"> <tab class="devsite-dropdown devsite-dropdown-full "> <a href="https://developers.google.com/search/docs" track-metadata-eventdetail="https://developers.google.com/search/docs" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - documentation" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Documentation" track-name="documentation" > Documentation </a> <a href="#" role="button" aria-haspopup="true" aria-expanded="false" aria-label="Dropdown menu for Documentation" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs" track-metadata-position="nav - documentation" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Documentation" track-name="documentation" class="devsite-tabs-dropdown-toggle devsite-icon devsite-icon-arrow-drop-down"></a> <div class="devsite-tabs-dropdown" aria-label="submenu" hidden> <div class="devsite-tabs-dropdown-content"> <div class="devsite-tabs-dropdown-column "> <ul class="devsite-tabs-dropdown-section "> <li class="devsite-nav-title" role="heading" tooltip>SEO fundamentals</li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="seo fundamentals" tooltip > <div class="devsite-nav-item-title"> Introduction </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/essentials" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/essentials" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="seo fundamentals" tooltip > <div class="devsite-nav-item-title"> Search Essentials </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/fundamentals/seo-starter-guide" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/fundamentals/seo-starter-guide" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="seo fundamentals" tooltip > <div class="devsite-nav-item-title"> SEO Starter Guide </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/fundamentals/how-search-works" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/fundamentals/how-search-works" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="seo fundamentals" tooltip > <div class="devsite-nav-item-title"> How Google Search Works </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/fundamentals/do-i-need-seo" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/fundamentals/do-i-need-seo" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="seo fundamentals" tooltip > <div class="devsite-nav-item-title"> Do you need an SEO? </div> </a> </li> </ul> </div> <div class="devsite-tabs-dropdown-column "> <ul class="devsite-tabs-dropdown-section "> <li class="devsite-nav-title" role="heading" tooltip>Crawling and indexing</li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/sitemaps/overview" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> Sitemaps </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/crawling-indexing/robots/intro" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/robots/intro" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> robots.txt </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/crawling-indexing/special-tags" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/special-tags" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> Meta tags </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> Crawler management </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/crawling-indexing/control-what-you-share" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/control-what-you-share" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> Removals </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> Canonicalization </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/crawling-indexing/301-redirects" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/301-redirects" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> Redirects </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/crawling-indexing/javascript/javascript-seo-basics" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="crawling and indexing" tooltip > <div class="devsite-nav-item-title"> JavaScript SEO </div> </a> </li> </ul> </div> <div class="devsite-tabs-dropdown-column "> <ul class="devsite-tabs-dropdown-section "> <li class="devsite-nav-title" role="heading" tooltip>Ranking and search appearance</li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/visual-elements-gallery" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/visual-elements-gallery" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Visual Elements gallery </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/title-link" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/title-link" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Title links </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/snippet" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/snippet" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Snippets </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/google-images" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/google-images" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Images </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/video" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/video" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Videos </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/structured-data/search-gallery" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/structured-data/search-gallery" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Structured data </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/appearance/favicon-in-search" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/appearance/favicon-in-search" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="ranking and search appearance" tooltip > <div class="devsite-nav-item-title"> Favicons </div> </a> </li> </ul> </div> <div class="devsite-tabs-dropdown-column "> <ul class="devsite-tabs-dropdown-section "> <li class="devsite-nav-title" role="heading" tooltip>Site-specific guides</li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/specialty/ecommerce" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/specialty/ecommerce" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="site-specific guides" tooltip > <div class="devsite-nav-item-title"> Ecommerce </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/specialty/international" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/specialty/international" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="site-specific guides" tooltip > <div class="devsite-nav-item-title"> International and multilingual sites </div> </a> </li> </ul> <ul class="devsite-tabs-dropdown-section "> <li class="devsite-nav-title" role="heading" tooltip>Data analysis</li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/monitor-debug/search-console-start" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/monitor-debug/search-console-start" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="site-specific guides" tooltip > <div class="devsite-nav-item-title"> Get started with Search Console </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/monitor-debug/debugging-search-traffic-drops" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="site-specific guides" tooltip > <div class="devsite-nav-item-title"> Debug traffic drops </div> </a> </li> <li class="devsite-nav-item"> <a href="https://developers.google.com/search/docs/monitor-debug/bubble-chart-analysis" track-type="nav" track-metadata-eventdetail="https://developers.google.com/search/docs/monitor-debug/bubble-chart-analysis" track-metadata-position="nav - documentation" track-metadata-module="tertiary nav" track-metadata-module_headline="site-specific guides" tooltip > <div class="devsite-nav-item-title"> Improve SEO with a bubble chart </div> </a> </li> <li 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track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Redirects </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/crawling-indexing/javascript/javascript-seo-basics" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: JavaScript SEO" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > JavaScript SEO </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Ranking and search appearance </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/visual-elements-gallery" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Visual Elements gallery" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Visual Elements gallery </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/title-link" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Title links" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Title links </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/snippet" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Snippets" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Snippets </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/google-images" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Images" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Images </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/video" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Videos" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Videos </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/structured-data/search-gallery" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Structured data" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Structured data </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/appearance/favicon-in-search" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Favicons" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Favicons </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Site-specific guides </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/specialty/ecommerce" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Ecommerce" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Ecommerce </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/specialty/international" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: International and multilingual sites" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > International and multilingual sites </span> </a> </li> <li class="devsite-nav-item devsite-nav-heading"> <span class="devsite-nav-title" tooltip > <span class="devsite-nav-text" tooltip > Data analysis </span> </span> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/search-console-start" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Get started with Search Console" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Get started with Search Console </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/debugging-search-traffic-drops" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Debug traffic drops" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Debug traffic drops </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/bubble-chart-analysis" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Improve SEO with a bubble chart" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Improve SEO with a bubble chart </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/docs/monitor-debug/trends-start" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Get started with Google Trends" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Get started with Google Trends </span> </a> </li> </ul> <ul class="devsite-nav-list" menu="What's new" aria-label="Side menu" hidden> <li class="devsite-nav-item"> <a href="/search/news" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: All updates" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > All updates </span> </a> </li> <li class="devsite-nav-item"> <a href="/search/updates" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Documentation updates" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Documentation updates </span> </a> </li> <li class="devsite-nav-item"> <a href="https://status.search.google.com/products/rGHU1u87FJnkP6W2GwMi/history" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Ranking updates" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Ranking updates </span> </a> </li> <li class="devsite-nav-item"> <a href="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: New YouTube videos" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > New YouTube videos </span> </a> </li> <li class="devsite-nav-item"> <a href="https://pod.link/1512522198" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Responsive Tab: Recent podcast episodes" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Recent podcast episodes </span> </a> </li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" > <devsite-content> <article class="devsite-article"><style> /* Styles inlined from /search/landingpage.css */ /*set max width for the whole page*/ .devsite-landing-row-inner { max-width: 1200px; } /* ROW 1 reading guides styling*/ .sc-hero-row { background-color: #7baaf7; background-position: center bottom; background-repeat: no-repeat; background-size: contain; padding-bottom: 0; } /*set background as cover to avoid second row gradient looking awkward*/ @media only screen and (min-width: 2750px) { .sc-hero-row { background-size: cover; } } /* Forest background for googlebot adjusted according to screen size */ /* For devices smaller than 96px: */ .sc-hero-row { background-image: url("/search/images/Forest_background_header_96.png"); } @media only screen and (min-width: 96px) { .sc-hero-row { background-image: url("/search/images/Forest_background_header_480.png"); } } @media only screen and (min-width: 480px) { .sc-hero-row { background-image: url("/search/images/Forest_background_header_720.png"); } } @media only screen and (min-width: 720px) { .sc-hero-row { background-image: url("/search/images/Forest_background_header_856.png"); } } @media only screen and (min-width: 856px) { .sc-hero-row { background-image: url("/search/images/Forest_background_header_1440.png"); } } @media only screen and (min-width: 1440px) { .sc-hero-row { background-image: url("/search/images/Forest_background_header_1920.png"); } } @media only screen and (min-width: 1920px) { .sc-hero-row { background-image: url("/search/images/Forest_background_header.png"); } } /* Hero image bot styling */ .sc-hero-bot > div figure a img { max-width: 600px; margin-left: auto; margin-right: auto; display: block; /* Avoiding CLS in the hero by specifying the aspect ratio of the image */ aspect-ratio: 12 / 5; } /*overrides hero image going on top of header and description on mobile. */ .sc-hero-bot { display: flex !important; } .sc-hero-bot .devsite-landing-row-item-media { order: 3 !important; } /* ROW 2 interactive guides styling*/ .sc-profile-rows { background-image: linear-gradient(180deg, #7baaf7 0%, #FFFFFF 16%, #FFFFFF 49%); padding-bottom: 0; /* Avoiding CLS in the widget iframe by claiming some space */ min-height: 1000px; } .sc-profile-rows + section { position: relative; } .sc-profile-rows .devsite-landing-row-inner { border-radius: none; box-shadow: none; padding: 0; max-width: 100%; } .sc-profile-rows .devsite-landing-row-description { max-width: 100%; } .sc-profile-rows .devsite-landing-row-description iframe[src*=\.frame] { margin-left: 0; margin-right: 0; width: 100% !important; } /* ROW 4 What's new*/ /* What's new image styling */ .sc-new-row-items> div figure a img { max-width: 450px; margin: 0 auto; display: block; } /* ROW 5 Search Console*/ .sc-sc-row .devsite-landing-row-inner { border-top: #f1f3f4 solid 1px; } /* Search Console image styling */ .sc-sc-row-items> div figure a img { padding: 25px 25px; max-width: 450px; margin: 0 auto; display: block; } </style> <div class="devsite-banner devsite-banner-announcement nocontent" background="light-blue" > <div class="devsite-banner-message"> <div class="devsite-banner-message-text"> <b>We're now on LinkedIn</b>: For news and resources from Google Search on making your site discoverable, <a href="https://www.linkedin.com/showcase/googlesearchcentral/" class="external-link gc-analytics-event" data-category="Search docs" data-label="linkedin banner">follow us on LinkedIn</a>. </div> </div> </div> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/search" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="Google Search Central" > Search Central </a> </li> </ul> </div> <devsite-feedback position="header" project-name="Search Central" product-id="103417" bucket="Search Docs" context="DevSite feedback link" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/search/images/google-search-central-logo.svg" project-support-url="https://developers.google.com/search/help" > <button> Send feedback </button> </devsite-feedback> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix "> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-100 devsite-landing-row-header-centered devsite-landing-row-no-image-background sc-hero-row" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-centered sc-hero-bot" description-position="bottom" > <div class="devsite-landing-row-item-media "> <figure class="devsite-landing-row-item-image"> <a href="https://developers.google.com/search/docs/fundamentals/seo-starter-guide"> <picture> <img alt="Googlebot and Crawley exploring the web" src="https://developers.google.com/static/search/images/googlebot_and_spider_header.png" srcset="https://developers.google.com/static/search/images/googlebot_and_spider_header_36.png 36w,https://developers.google.com/static/search/images/googlebot_and_spider_header_48.png 48w,https://developers.google.com/static/search/images/googlebot_and_spider_header_72.png 72w,https://developers.google.com/static/search/images/googlebot_and_spider_header_96.png 96w,https://developers.google.com/static/search/images/googlebot_and_spider_header_480.png 480w,https://developers.google.com/static/search/images/googlebot_and_spider_header_720.png 720w,https://developers.google.com/static/search/images/googlebot_and_spider_header_856.png 856w,https://developers.google.com/static/search/images/googlebot_and_spider_header_960.png 960w,https://developers.google.com/static/search/images/googlebot_and_spider_header_1440.png 1440w,https://developers.google.com/static/search/images/googlebot_and_spider_header_1920.png 1920w,https://developers.google.com/static/search/images/googlebot_and_spider_header_2880.png 2880w" sizes="(max-width: 840px) 100vw, 1440px" fetchpriority="high"> </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-description-content"> <h2 id="how-to-get-your-website-on-google-search" data-text="How to get your website on Google Search" tabindex="-1">How to get your website on Google Search</h2> <p>Google Search Central, formerly Google Webmasters, is here to help the right people view your content with resources to make your website discoverable to Google Search. New to SEO? Start by reading this introductory guide to SEO.</p> </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/search/docs/fundamentals/seo-starter-guide" class="button button-primary " data-label="landing page - seo starter guide" data-category="Search docs" >Get started</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up sc-profile-rows" background="white" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <div class="devsite-landing-row-description"> <devsite-iframe><iframe src="https://developers.google.com/frame/search/shared/profilewidget_00286f15add123cb8333b1cbb3b5e43b26d2286248e40d15a565b87376fd1b1c.frame" class="framebox inherit-locale " allow="clipboard-write https://developers-dot-devsite-v2-prod.appspot.com" allowfullscreen is-upgraded></iframe></devsite-iframe> </div> </div> </header> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up devsite-landing-row-cards devsite-landing-row-header-centered devsite-landing-row-item-centered" background="grey" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="why-google-search" data-text="Why Google Search?" tabindex="0"> Why Google Search? </h2> <div class="devsite-landing-row-description"> Browse SEO case studies and learn how other sites have reached more people by improving their site's presence on Google Search. </div> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Case study</span> </div> <h3 id="saramin-increased-organic-search-traffic-2x" data-text="Saramin increased organic Search traffic 2x" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/search/case-studies/saramin-case-study"> Saramin increased organic Search traffic 2x </a> </h3> <div class="devsite-landing-row-item-description-content"> In addition to seeing a traffic increase, Saramin saw the quality of their traffic improve. They saw a 93% increase in the number of new sign ups and a 9% increase on the conversion. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/search/case-studies/saramin-case-study" class="button " data-label="landing page - case study" data-category="Search docs" >Read the case study</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Case study</span> </div> <h3 id="mx-player-boosts-organic-traffic-3x" data-text="MX Player boosts organic traffic 3x" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/search/case-studies/mx-case-study"> MX Player boosts organic traffic 3x </a> </h3> <div class="devsite-landing-row-item-description-content"> After adding Video structured data and following best practices, MX Player saw over 3x growth in traffic from Google and a 100% increase of video page views per user session on their platform from organic Search traffic. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/search/case-studies/mx-case-study" class="button " data-category="Search docs" data-label="landing page - case study" >Read the case study</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <div class="devsite-landing-row-item-labels"> <span class=" " >Case study</span> </div> <h3 id="ziprecruiter-grows-conversion-rate-45x" data-text="ZipRecruiter grows conversion rate 4.5x" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/search/case-studies/ziprecruiter-case-study"> ZipRecruiter grows conversion rate 4.5x </a> </h3> <div class="devsite-landing-row-item-description-content"> After the launch of <code translate="no" dir="ltr">JobPosting</code> structured data, Google organic traffic to ZipRecruiter job pages converted at a rate three times higher than organic traffic from other search engines. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/search/case-studies/ziprecruiter-case-study" class="button " data-label="landing page - case study" data-category="Search docs" >Read the case study</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-large-headings devsite-landing-row-50 devsite-landing-row-marquee sc-new-row" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item sc-new-row-items" description-position="bottom" > <div class="devsite-landing-row-item-media devsite-landing-row-item-media-left "> <figure class="devsite-landing-row-item-image"> <a href="https://developers.google.com/search/news"> <picture> <img alt="" src="https://developers.google.com/static/search/images/search-central-new-updates.png" srcset="https://developers.google.com/static/search/images/search-central-new-updates_36.png 36w,https://developers.google.com/static/search/images/search-central-new-updates_48.png 48w,https://developers.google.com/static/search/images/search-central-new-updates_72.png 72w,https://developers.google.com/static/search/images/search-central-new-updates_96.png 96w,https://developers.google.com/static/search/images/search-central-new-updates_480.png 480w,https://developers.google.com/static/search/images/search-central-new-updates_720.png 720w,https://developers.google.com/static/search/images/search-central-new-updates_856.png 856w,https://developers.google.com/static/search/images/search-central-new-updates_960.png 960w,https://developers.google.com/static/search/images/search-central-new-updates_1440.png 1440w,https://developers.google.com/static/search/images/search-central-new-updates_1920.png 1920w,https://developers.google.com/static/search/images/search-central-new-updates_2880.png 2880w" sizes="(max-width: 600px) 100vw, (max-width: 840px) 50vw, 708px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="check-out-whats-new-on-google-search-central" data-text="Check out what's new on Google Search Central" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/search/news"> Check out what's new on Google Search Central </a> </h3> <div class="devsite-landing-row-item-description-content"> Find out the latest Google Search news, including recent announcements, upcoming events, changes to documentation, new videos, and podcast episodes. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/search/news" class="button " data-label="landing page - learn whats new" data-category="Search docs" >Learn what's new</a> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-1-up devsite-landing-row-large-headings devsite-landing-row-50 devsite-landing-row-marquee sc-sc-row" header-position="top" > <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item sc-sc-row-items" description-position="bottom" > <div class="devsite-landing-row-item-media devsite-landing-row-item-media-left "> <figure class="devsite-landing-row-item-image"> <a href="https://developers.google.com/search/docs/monitor-debug/search-console-start"> <picture> <img alt="Search Console home page" src="https://developers.google.com/static/search/images/search-console.png" srcset="https://developers.google.com/static/search/images/search-console_36.png 36w,https://developers.google.com/static/search/images/search-console_48.png 48w,https://developers.google.com/static/search/images/search-console_72.png 72w,https://developers.google.com/static/search/images/search-console_96.png 96w,https://developers.google.com/static/search/images/search-console_480.png 480w,https://developers.google.com/static/search/images/search-console_720.png 720w,https://developers.google.com/static/search/images/search-console_856.png 856w,https://developers.google.com/static/search/images/search-console_960.png 960w,https://developers.google.com/static/search/images/search-console_1440.png 1440w,https://developers.google.com/static/search/images/search-console_1920.png 1920w,https://developers.google.com/static/search/images/search-console_2880.png 2880w" sizes="(max-width: 600px) 100vw, (max-width: 840px) 50vw, 708px" loading="lazy" > </picture> </a> </figure> </div> <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="monitor-debug-and-optimize-your-site-with-search-console" data-text="Monitor, debug, and optimize your site with Search Console" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/search/docs/monitor-debug/search-console-start"> Monitor, debug, and optimize your site with Search Console </a> </h3> <div class="devsite-landing-row-item-description-content"> Search Console is a tool from Google that helps developers, website owners, and SEO professionals understand how their site is performing on Google Search. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/search/docs/monitor-debug/search-console-start" class="button " data-label="landing page - beginner Search Console" data-category="Search docs" >Get started with Search Console</a> </div> </div> </div> </div> </div> </div> </section> <section 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