Better Futures – ITV plc

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id="searchTextbox" autocomplete="off" placeholder="Search" class="w100 search_site toggleable_header_module"> <button type="submit" class="cur_pointer" id="searchButton"><span class="hide">Go</span><i class="icon-arrow"></i></button> </div> </div> </div> </div> </div> </div> </div> </header>  <main id="MainWrapper" class="MainWrapper"> <article id="main-container" class="content-container"> <section class="banner_main_wrapper white_focus pt-0 module_wrapper single_banner_main_wrapper pt-0 pb-0" id="banner"> <div class="single_banner_inner p_rel"> <div class="banner_image_wrapper p_rel bgImgCenter d-flex align-items-end banner_size_small" style="background-image:url('/~/media/Images/I/ITV-PLC-V2/banners/better-futures-banner.jpg')"> <div class="container"> <div class="row"> <div class="offset-lg-1 col-lg-8 col-md-12 offset-md-1 col-sm-10 offset-sm-1">   <div class="banner_heading mono1"> <h1>Better Futures</h1> </div> </div> </div> </div> </div> </div> </section>  <section class="breadcrumb-wrapper"> <div class="container"> <div class="row"> <div class="col-12 col-md-10 offset-md-1"> <div class="breadcrumb-item-wrapper p_rel d-flex flex-wrap"> <a title="Link to Home" class="breadcrumb__item" href="/" > Home </a> <a title="Link to Social Purpose" class="breadcrumb__item" href="/social-purpose" > Social Purpose </a> <span class="breadcrumb__item breadcrumb__item--active">Better Futures</span> </div> </div> </div> </div> </section>  <section class="content_text__wrapper module_wrapper pb-0" id="supporting-next-generation"> <div class="container"> <div class="row"> <div class="col-lg-8 offset-lg-2 col-12"> <div class="content_text__area text-center"> <div class="content_text__title"> <h2 class="h2"> Supporting the next generation in our industry, across the UK and around the world </h2> </div> <div class="content_text__desc"> <img alt="ITV's approach to Better Futures. Subheadings read Internal - raise money to support children's futures e.g. through Soccer Aid for UNICEF; National - promote health behaviours in children; and Community - mentor in the industry and volunteer time in the community." src="/~/media/Images/I/ITV-PLC-V2/content-images/social-purpose/better-futures/better-futures-v2.jpg" style="height:auto; width:1098px;" /><br class="t-last-br" /> </div>   </div> <div class="content_video-wrapper"> </div> </div> </div> </div> </section> <section class="stats_with_text_wrapper white_focus module_wrapper pb-0" id="highlights"> <div class="stats_with_inner mono1 bgImgCenter p_rel"> <div class="container p_rel"> <div class="stats_main_title text-center p_rel"> <h2 class="m-0"> Highlights </h2> </div> <div class="stats_main_inner"> <div class="row justify-content-center"> <div class="col-lg-3 col-12 col-sm-6"> <div class="single_stats p_rel text_center"> <div class="single_stats_content"> <span class="stat-large">Over £106m</span> </div> <div class="single_stats_desc"> <p class="h6 m-0">fundraising for Soccer Aid to date</p> </div> </div> </div> <div class="col-lg-3 col-12 col-sm-6"> <div class="single_stats p_rel text_center"> <div class="single_stats_content"> <span class="stat-large">1.7m</span> </div> <div class="single_stats_desc"> <p class="h6 m-0">schoolchildren taken part in Eat Them To Defeat Them (2019-2024)</p> </div> </div> </div> <div class="col-lg-3 col-12 col-sm-6"> <div class="single_stats p_rel text_center"> <div class="single_stats_content"> <span class="stat-large">Nearly 1/2m</span> </div> <div class="single_stats_desc"> <p class="h6 m-0">schoolchildren taken part in the Daily Mile to date</p> </div> </div> </div> <div class="col-lg-3 col-12 col-sm-6"> <div class="single_stats p_rel text_center"> <div class="single_stats_content"> <span class="stat-large">340</span> </div> <div class="single_stats_desc"> <p class="h6 m-0">mentoring partnerships</p> </div> </div> </div> </div> </div> <div class="col-md-10 offset-md-1 col-12">   </div> </div> </div> </section> <section class="event-result-module-wrapper white_focus module_wrapper pt-0 pb-0" id="soccer-aid"> <div class="event-result-inner-bg white"> <div class="container p_rel"> <div class="row align-items-center"> <div class="col-lg-6"> <div class="event-result-left mono1 p_rel"> <h2> Soccer Aid for UNICEF </h2> <div class="event-result-content"> <p> <p>ITV is proud to partner with UNICEF for our main fundraising initiative, Soccer Aid. Soccer Aid is the world’s biggest celebrity football match, featuring some of the nation’s favourite celebrities, sporting stars and best-loved football legends.</p><p>Beyond broadcasting the football match which encourages viewers to donate, ITV also raises money through celebrity specials of some of our most-loved quiz shows and through employee events. The money raised goes towards helping children who are facing conflict, disasters, and other crises around the world.</p> </p> </div>  <div class="event-result-links"> <ul> <li> <a class="result-link" href='http://itv.com/socceraid' target='_blank' title='Opens in a new window' data-linktype='external'><span class="invisible">Link to</span><span class="link_text">FOR MORE INFORMATION</span></a> </li> </ul> </div>  </div> </div> <div class="col-lg-6"> <div class="event-result-right "> <img src="/~/media/Images/E/Express-Summit-Nordic/content-images/social-purpose/better-futures/soccer-aid.png?h=320&iar=0&w=571" alt="Football players celebrating on the pitch. They hold up the trophy smiling and cheering with their arms raised in front of a Soccer Aid for UNICEF Winners 2023 banner." width="571" height="320" /> </div> </div> </div> </div> </div> </section> <section class="event-result-module-wrapper white_focus module_wrapper pt-0 pb-0" id="disasters-emergency"> <div class="event-result-inner-bg blue"> <div class="container p_rel"> <div class="row align-items-center"> <div class="col-lg-6"> <div class="event-result-left mono1 p_rel"> <h2> Disasters Emergency Committee (DEC) </h2> <div class="event-result-content"> <p> <p>ITV is a longstanding supporter of the Disasters Emergency Committee (DEC), creating and broadcasting emergency appeals, including for the floods in Pakistan, the impact of the war in Ukraine and the Turkey-Syria earthquake.</p> </p> </div>  <div class="event-result-links"> <ul> </ul> </div>  </div> </div> <div class="col-lg-6"> <div class="event-result-right "> <img src="/~/media/Images/I/ITV-PLC-V2/content-images/dec-logo-white.png?h=267&iar=0&w=638" alt="Disasters Emergency Committee" width="638" height="267" /> </div> </div> </div> </div> </div> </section> <section class="event-result-module-wrapper white_focus module_wrapper pt-0 pt-0 pb-0" id="eat-them-to-defeat-them"> <div class="event-result-inner-bg white"> <div class="container p_rel"> <div class="row align-items-center"> <div class="col-lg-6"> <div class="event-result-left mono1 p_rel"> <h2> Eat Them To Defeat Them </h2> <div class="event-result-content"> <p> <p>Our award-winning partnership with VegPower encourages schoolchildren to eat more vegetables through a major advertising campaign, activation in schools across the country and take-home reward charts. In 2023, Sky and Channel 4 together matched ITV’s airtime commitment, enabling a £3 million media campaign, with additional funding from an alliance of supermarket and food brands, and time given pro bono by agencies adam&eveDDB and Essence.</p> </p> </div>  <div class="event-result-links"> <ul> </ul> </div>  </div> </div> <div class="col-lg-6"> <div class="event-result-right "> <img src="/~/media/Images/E/Express-Summit-Nordic/content-images/social-purpose/better-futures/eat-them-to-defeat.png?h=320&iar=0&w=571" alt="Three young school girls wearing Eat Them to Defeat Them badges smile as they hold up fruits and vegetables." width="571" height="320" /> </div> </div> </div> </div> </div> </section> <section class="event-result-module-wrapper white_focus module_wrapper pt-0 pb-0" id="the-daily-mile"> <div class="event-result-inner-bg blue"> <div class="container p_rel"> <div class="row align-items-center"> <div class="col-lg-6"> <div class="event-result-left mono1 p_rel"> <h2> The Daily Mile </h2> <div class="event-result-content"> <p> <p>ITV works in partnership with The Daily Mile to encourage schoolchildren to do 15 minutes of daily exercise, which is proven to help improve children’s mood and memory as well as attention in class.</p> </p> </div>  <div class="event-result-links"> <ul> </ul> </div>  </div> </div> <div class="col-lg-6"> <div class="event-result-right "> <img src="/~/media/Images/E/Express-Summit-Nordic/content-images/social-purpose/better-futures/daily-mile.png?h=320&iar=0&w=571" alt="Four school children run together across a schoolyard." width="571" height="320" /> </div> </div> </div> </div> </div> </section> <section class="event-result-module-wrapper white_focus module_wrapper pt-0 pb-0" id="mentoring-and-volunteering"> <div class="event-result-inner-bg white"> <div class="container p_rel"> <div class="row align-items-center"> <div class="col-lg-6"> <div class="event-result-left mono1 p_rel"> <h2> Mentoring & volunteering </h2> <div class="event-result-content"> <p> <p>All permanent ITV colleagues are encouraged to take up to 3 working days a year to volunteer.</p></p>ITV partners with Creative Access on a mentoring scheme, matching ITV colleagues with young people from groups under-represented in the creative industries to help them in their early careers over 6 months of mentoring. </p> </p> </div>  <div class="event-result-links"> <ul> </ul> </div>  </div> </div> <div class="col-lg-6"> <div class="event-result-right "> <img src="/~/media/Images/I/ITV-PLC-V2/content-images/better-creative.png?h=468&iar=0&w=896" alt="creative access" width="896" height="468" /> </div> </div> </div> </div> </div> </section> <section class="module-quotes--wrapper module_wrapper pt-0 " id="quotes"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 offset-lg-1"> <div class="single-quote-item--wrapper"> <div class="single-quote-item"> <div class="row align-items-center"> <div class="col-lg-5 col-12"> <div class="quote-img"> <img src="/~/media/Images/I/ITV-PLC-V2/content-images/social-purpose/better-futures/becky-rowney.jpg?h=559&iar=0&w=447" alt="Portrait of Becky Rowney." width="447" height="559" /> </div> </div> <div class="col-lg-5 offset-lg-1 col-12"> <div class="quote-content"> <div class="quote-text mb-30"> <i class="icon icon-quote"></i> <div class="quote primary-color-2 quote"> <p>Having a mentor to help guide you through an extremely competitive industry is so unique. I honestly don’t think I would be in the position I am today without Alison and this experience</p> </div> </div> <div class="user-info mb-20"> <strong class="name label text-uppercase">Mentee - Becky Rowney,</strong> <span class="role large-body">partnered with Alison Flemming, UTV Production Producer</span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="event-result-module-wrapper white_focus module_wrapper pt-0 " id="social-impact-report"> <div class="event-result-inner-bg "> <div class="container p_rel"> <div class="row align-items-center"> <div class="col-lg-6"> <div class="event-result-left mono1 p_rel"> <h2> Social Purpose Impact Report 2023 </h2> <div class="event-result-content"> <p> Read our latest Social Purpose report to learn more about ITV’s social impact in 2023. If you have any questions on the report, please email <a href="/cdn-cgi/l/email-protection#f0a39f9399919ca08582809f8395b0b9a4a6de939f9d"><span class="__cf_email__" data-cfemail="e6b589858f878ab6939496899583a6afb2b0c885898b">[email protected]</span></a> </p> </div>  <div class="event-result-links"> <ul> </ul> </div> <div class="event-result-cta"> <a title='Download' class="cta-primary" href='/~/media/Files/I/ITV-PLC-V2/documents/2023-itv-social-purpose-report.pdf' target='_blank' title='PDF, 8.13MB, opens in a new window' data-linktype='media'><span class="invisible">Link to</span><span class="link_text">Download</span> <i class="icon icon-arrow-right"></i></a> </div>  </div> </div> <div class="col-lg-6"> <div class="event-result-right "> <img src="/~/media/Images/I/ITV-PLC-V2/content-images/social-purpose/2023-social-purpose-report-thumb.jpg?h=620&iar=0&w=421" alt="ITV's Social Purpose Impact Report 2022. " width="421" height="620" /> </div> </div> </div> </div> </div> </section> <section class="signpost-image--wrapper white_focus module_wrapper pt-0 " id="other-aims"> <div class="container"> <div class="signpost-image--top"> <div class="row align-items-center"> <div class="col-lg-8 offset-lg-0 col-md-7 offset-md-1"> <h2 class="primary-color-2"> Other aims and priorities </h2> </div> <div class="col-lg-4 offset-lg-0 col-md-3">   </div> </div> </div> <div class="row"> <div class="col-lg-4 col-md-10 offset-md-1 offset-lg-0"> <div class="single-signpost-image--wrapper"> <a class="single-signpost-content d-flex flex-column text-center" style="background-image:url('/~/media/Images/I/ITV-PLC-V2/content-images/aims-mental-wellbeing.png')" href='/social-purpose/mental-wellbeing' data-linktype='internal'> <div class="single-signpost-content-inner"> <div class="single-signpost-content-area"> <p class="single-signpost-title mono1 h4 m-0"> Mental </p> <p class="single-signpost-title mono1 h4 sub-title">Wellbeing</p> <div class="single-signpost-desc"> </div> </div>  <div class="single-signpost-link"> <div class="cta-arrow-link" > <span class="link_text">MORE</span> <span class="invisible">Link to Mental </span> <i class="icon icon-arrow-right primary-color-1"></i> </div> </div>  </div> </a> </div> </div> <div class="col-lg-4 col-md-10 offset-md-1 offset-lg-0"> <div class="single-signpost-image--wrapper"> <a class="single-signpost-content d-flex flex-column text-center" style="background-image:url('/~/media/Images/I/ITV-PLC-V2/content-images/aims-climate-action.JPG')" href='/social-purpose/climate-action' data-linktype='internal'> <div class="single-signpost-content-inner"> <div class="single-signpost-content-area"> <p class="single-signpost-title mono1 h4 m-0"> Climate</p> <p class="single-signpost-title mono1 h4 sub-title">Action</p> <div class="single-signpost-desc"> </div> </div>  <div class="single-signpost-link"> <div class="cta-arrow-link" > <span class="link_text">MORE</span> <span class="invisible">Link to Climate</span> <i class="icon icon-arrow-right primary-color-1"></i> </div> </div>  </div> </a> </div> </div> <div class="col-lg-4 col-md-10 offset-md-1 offset-lg-0"> <div class="single-signpost-image--wrapper"> <a class="single-signpost-content d-flex flex-column text-center" style="background-image:url('/~/media/Images/I/ITV-PLC-V2/content-images/aims-diversity-inclusion.jpeg')" href='/social-purpose/diversity-equity-and-inclusion' data-linktype='internal'> <div class="single-signpost-content-inner"> <div class="single-signpost-content-area"> <p class="single-signpost-title mono1 h4 m-0"> Diversity,</p> <p class="single-signpost-title mono1 h4 sub-title">Equity and Inclusion</p> <div class="single-signpost-desc"> </div> </div>  <div class="single-signpost-link"> <div class="cta-arrow-link" > <span class="link_text">MORE</span> <span class="invisible">Link to Diversity,</span> <i class="icon icon-arrow-right primary-color-1"></i> </div> </div>  </div> </a> </div> </div> </div> </div> </section> </article> </main>  <footer class="footer" style='background-image: url(#)'> <div class="footer-top-wrapper"> <div class="container"> <div class="row"> <div class="col-lg-2"> <div class="footer-single--wrapper"> <div class="logo"> <a href="/" title='ITV - 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