Sara Steffen | How to set up Customer Advisory Boards for true business impact

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59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-podcast tag-customer-collaboration tag-article "> <section class="post-full-content Podcast"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2023-11-29">29 November 2023</time> <span class="reading-time">2 min read</span> </section> <h1 class="post-full-title">Sara Steffen | How to set up Customer Advisory Boards for true business impact | Customer Marketing Catch-up</h1> <section class="post-full-meta"> <a href="/tag/podcast/">Podcast</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/eve/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> <section class="author-card-content"> <h4 class="author-card-name">Eve Chatfield</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2023/11/CMA_Catch-up_Podcast_Speaker_--7---1-.png);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p></p><blockquote>"You have to look at who you're inviting into that room and are they going to give you the behind the curtain view of how's it really working for them at that company...." </blockquote><p>In this episode of Customer Marketing Catch-up, Sara Steffen, Sr. Director of Connected Customer Experience at Nutanix talks about how you should set up all types of Customer Advisory Boards to enable true business impact. </p>  <div><iframe width="100%" allow="fullscreen" height="215px" id="casted-embed-46cbb8e0" scrolling="no" style="border: none" src="https://listen.casted.us/embed/v2/smallPlayer/46cbb8e0/share/a4ef7d44"></iframe><script type="text/javascript">window.addEventListener("message", function(message){if(message.origin === "https://listen.casted.us" ) { if( message.data.event) { if(message.data.event === "castedSizeUpdate") { var casted_episode_player = document.getElementById('casted-embed-' + message.data.payload.slug); if(casted_episode_player) { casted_episode_player.height = message.data.payload.height;if(casted_episode_player.contentWindow) {casted_episode_player.contentWindow.postMessage({ event: "castedStopUpdate" }, "https://listen.casted.us");}}}}}}, false)</script></div>   <iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/1wG5osqMIvzRM8s0dh1vQE?utm_source=generator" width="100%" height="152" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>  <p></p>  <iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/sara-steffen-how-to-set-up-customer-advisory-boards/id1639916796?i=1000636883432"></iframe>  <h2 id="key-takeaways"><strong>Key Takeaways: </strong></h2><ul><li>Why you should strategically pick your CAB members</li><li>The vital role of a moderator at CAB meetings</li><li>The types of peer to peer CAB cohorts</li><li>How to maintain member engagement</li></ul><h2 id="about-the-guest"><strong>About the guest: </strong></h2><p>As the Sr. Director of Connected Customer Experience at Nutanix, Sara Steffen manages a global team focused on customer marketing, customer advisory boards, user groups, certifications, training, community, CXO marketing, and the executive briefing center. </p><p>Sara has a proven track record of building strong, collaborative relationships across the board. With over 7 years of experience in customer marketing and communications, Sara is passionate about bringing our customer stories to life and developing talent and opportunities for the teams she works with.</p><h2 id="our-sponsor"><strong>Our sponsor:</strong></h2><p><strong>This podcast was brought to you by Influitive - find out more at </strong><a href="https://influitive.com/?ref=customermarketingalliance.com"><strong>influitive.com</strong></a><strong>.</strong></p><p>Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized and targeted challenges, they earn points, badges, and levels to redeem professional perks and privileges.</p><h2 id="join-the-conversation"><strong>Join the conversation:</strong></h2><p>What did you think about this episode? Let us know, contact hello@customermarketingalliance.com, speak to us on our socials, or get involved with the discussion on the <a href="https://www.customermarketingalliance.com/join-the-customer-marketing-community/">Customer Marketing Alliance Community Slack</a> channel.</p><p>Got something to say on one of our podcasts, or know someone who would be a great guest? Get in touch, and contact our copywriter at <a href="mailto:eve@customermarketingalliance.com?ref=customermarketingalliance.com">eve@customermarketingalliance.com</a>.</p><p><em>This episode was recorded live at one of our many Customer Marketing Alliance events. If you want a look at our upcoming calendar, take a look </em><a href="https://events.customermarketingalliance.com/?ref=customermarketingalliance.com" rel="noreferrer"><em>here</em></a><em>. </em></p> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Like what you see? Then check out tonnes more.</h2> <p class="post-upgrade-cta-desc"> From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of presentations and mentors, our membership plans are packed with awesome sales enablement resources. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup/">Subscribe now</a> <a class="button large primary" href="/membership/">Learn more</a> </div> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/eve/"> <img class="author-profile-image" src="/content/images/size/w300/2022/04/c0f1cd5c-fe6e-48fb-8a4e-c1f7d7553cdf.JPG" alt="Eve Chatfield" /> <section class="author-card-content"> <h4 class="author-card-name">Eve Chatfield</h4> <p>Eve is a Junior Copywriter at Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.</p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/podcast/">Podcast</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/podcast/valerio-bateli-key-steps-to-managing-a-flagship-customer-program-customer-marketing-catch-up/"> <img class="post-card-image" src="/content/images/size/w800/2024/09/3--1-.jpg" alt="Valerio 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Sara Steffen | How to set up Customer Advisory Boards for true business impact | Customer Marketing Catch-up