Retargeting with Matched Audiences | Marketing Solutions Help

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Retargeting with Matched Audiences </h2> Last updated: 6 days ago </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(427551,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Subject to members' preferences, retargeting with Matched Audiences allows you to build audiences of LinkedIn member accounts that:<ul><li>Visited a page on your website </li><li>Engaged with a single image ad </li><li>Engaged with a document ad </li><li>Viewed a video ad </li><li>Opened or submitted a Lead Gen Form </li><li>Opened a conversation or clicked on any conversation ad call-to-action (CTA) </li><li>Engaged with your Company Page </li><li>Responded to your LinkedIn Event </li><li>Connected through Conversions API</li></ul> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> The size of Matched Audiences may be limited within the European Economic Area (EEA) and Switzerland. LinkedIn will only match members who opt-in to this feature in the <a rel="" href="https://www.linkedin.com/help/lms/answer/a1444756/" target="_self">consent interstitial</a> or their <a rel="" href="https://www.linkedin.com/mypreferences/d/categories/ads" target="_self">ad settings</a>. Learn more about <a rel="" href="https://www.linkedin.com/help/lms/answer/a417950" target="_self">best practices for audience targeting</a>. </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Learn more about each audience</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Website audiences </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Website retargeting allows you to create an audience based on member accounts that visited a specific page on your site. You’ll need to <a rel="" href="https://www.linkedin.com/help/lms/answer/a418880/" target="_self">install the LinkedIn Insight Tag</a> on your site to enable website retargeting.Learn how to <a rel="" href="https://www.linkedin.com/help/lms/answer/a420433/" target="_self">create a website audience</a>. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Single image ad audiences </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Single image ad retargeting allows you to create an audience based on member accounts that have engaged with your single image ad on LinkedIn. You can choose to create the audience based on any interactions member accounts had with your ad or when member accounts perform chargeable clicks on your ad. When you create a single image ad audience, you can also choose how recently individuals engaged with your single image ad (with options from 30 to 365 days in the past) and select the single image campaigns you want to create your audience from.Learn how to <a rel="" href="https://www.linkedin.com/help/lms/answer/a713230" target="_self">create a single image ad audience</a>. </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> The total engagement metric of the campaign will not correspond directly to the number of unique member accounts you reach. You’ll see the estimated number of member accounts in your audience count when the audience is Ready. </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Document ad audiences </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Document ads retargeting allows you to create an audience based on member accounts that have engaged with your document ads on LinkedIn. You can create an audience based on member accounts that have downloaded or interacted with your ad or when member accounts perform chargeable clicks on your ad. When you create a document ads audience, you’ll choose how recently individuals engaged with your document ads (with options from 30 to 365 days in the past) and select the document ads campaigns you want to create your audience from.  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Video audiences </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Video retargeting allows you to create an audience based on member accounts that viewed almost all or part of your video ads. You can choose to create the audience based on people who viewed 25%, 50%, 75%, or 97% of your video ad. You can also set how recently those individuals viewed the ad from options between 30 days in the past to 365 days in the past.When you create a video audience, you’ll select video ad campaigns to retarget. You’ll see the number of video views based on the campaigns, completion rate, and time range you select.Learn how to <a rel="" href="https://www.linkedin.com/help/lms/answer/a427086/" target="_self">create a video audience</a>. </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> The number of video views will not correspond directly to matched LinkedIn member accounts. </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Lead Gen Form audiences </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Lead Gen Form retargeting allows you to create an audience based on member accounts that opened or submitted your Lead Gen Form. You'll also be able to choose how recently individuals engaged with your Lead Gen Form with options from 30 days in the past to 365 days in the past.When you create a Lead Gen Form audience, you’ll select Lead generation campaigns to retarget. You’ll see the number of Lead Gen Form opens or completions for the campaigns, engagement, and time range you select.Learn how to <a rel="" href="https://www.linkedin.com/help/lms/answer/122356" target="_self">create a Lead Gen Form audience</a>. </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> The number of Lead Gen Form opens or submissions will not correspond directly to matched LinkedIn member accounts. </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Conversation ad audiences </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> When you create a conversation ads audience, you’ll choose: <ul><li>How a member account engaged with the ad:  <ul><li>Opened a conversation  </li><li>Clicked any call-to-action  </li></ul></li><li>The time range of when your audience engaged with your ad. You can select from 30, 60, 90, 180, or 365 days in the past. </li><li>The campaigns you want to create your audience from. </li></ul>Learn how to <a rel="" href="https://www.linkedin.com/help/lms/answer/a5991871" target="_self">create a conversation ad audience</a>. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Company Page audiences </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Company Page retargeting allows you to create an audience based on member accounts that have either viewed your LinkedIn Page or clicked on a call-to-action button in the header of your Page. You’ll also be able to choose how recently member accounts in the audience viewed or interacted with your LinkedIn Page.When you create a Company Page audience, you’ll be able to see how many people have recently viewed or clicked on a call-to-action button on your page.Learn how to <a rel="" href="https://www.linkedin.com/help/lms/answer/a424101/" target="_self">create a Company Page audience</a>. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Event audiences </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Event retargeting allows you to create an audience based on member accounts that selected to attend your LinkedIn Event.When you create an event audience, you’ll be able to choose to include both upcoming and past Events hosted on your LinkedIn Page.Learn how to <a rel="" href="https://www.linkedin.com/help/lms/answer/a421211/" target="_self">create an event audience</a>. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Conversions API audiences </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Build audiences with signals from Conversions API to retarget and nurture audiences who have shown interest and are more likely to convert into customers down the funnel. With Conversions API, you can connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Conversions API allows you to send marketing data directly from your server to LinkedIn to measure the performance of your LinkedIn campaigns.Keep in mind, creating audiences with Conversions API is currently limited to the following sources: <ul><li>Zapier </li><li>HubSpot </li><li>Dreamdata </li><li>Factors.ai </li><li>Hightouch </li><li>Lytics </li><li>Segment </li><li>Tealium</li></ul>Learn more about <a rel="" href="https://www.linkedin.com/help/lms/answer/a1655394" target="_blank">Conversions API</a>. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>After you create your audience</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Once you create your audience, it'll start building by matching LinkedIn member accounts that meet the selected criteria. Your audience will need at least 300 member accounts to be used in campaign targeting. </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> To optimize your audience scale, you can select up to 200 campaigns and choose a longer lookback window. </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Learn more <ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420552" target="_self">LinkedIn Matched Audiences</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a422348" target="_self">Engagement metrics in Campaign Manager</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a420751/" target="_self">Set up campaign targeting for Classic campaigns</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423690/" target="_self">Target audience size best practices</a> </li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1377941" target="_self">Understanding Website Actions</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1655394" target="_blank">LinkedIn Conversions API</a></li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-grxt5" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> Get started with LinkedIn website retargeting <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-grxt5" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Website retargeting lets you retarget your website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to your website, you can match website visitors to member accounts on LinkedIn for further engagement. Subject to members’ preferences, you can refine your retargeting audience by narrowing it to specific professional categories to the extent matching attributes submitted by members in their LinkedIn profiles (for example, members who visited your site and are lawyers in Boston). </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420433?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Get started with LinkedIn website retargeting”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-2jh27" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> Create a video audience with Matched Audiences <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-2jh27" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Video audiences are an option within Matched Audiences that allow you to retarget LinkedIn members who viewed all or part of your video ads. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> To create a video audience: </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Sign in to Campaign Manager. </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown. </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Click <li-icon type="sales-navigator-app-icon"></li-icon> Plan <li-icon type="chevron-down-icon"></li-icon> on the left menu, then click Audiences. </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a427086?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create a video audience with Matched Audiences”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-3gnnp" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> Create a Company Page audience <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-3gnnp" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Company Page audiences are an option within <a rel="" href="https://www.linkedin.com/help/lms/answer/a420552/" target="_self">Matched Audiences</a> that allow you to retarget LinkedIn member accounts that engaged with your <a rel="" href="https://www.linkedin.com/help/lms/answer/a564078/" target="_self">LinkedIn Page</a>. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> When creating a Company Page audience, you can choose how recently member accounts in the audience engaged with your Page. You’ll also be able to choose whether member accounts in your audience: </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a424101?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create a Company Page audience”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-8z9qd" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> Set up campaign targeting for Classic campaigns <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-8z9qd" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> When you create a new Classic campaign in Campaign Manager, you'll be prompted to select your audience. You can use an existing audience or create a new audience. </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Existing audiences include: <ul><li>Saved Audiences - Audiences you've created and saved to be used in future campaigns.</li><li><li-icon type="linkedin-inbug-color-icon"></li-icon> Audiences - Audience templates created by LinkedIn to help you reach various types of professionals.</li><li>Audiences - Custom audience segments that you can create, which include uploading a list of companies or contacts, retargeting, and predictive audiences.</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420751?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Set up campaign targeting for Classic campaigns”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-jpy2o" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> LinkedIn Matched Audiences <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-jpy2o" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Subject to members' preferences, LinkedIn Matched Audiences are custom audience segments you can use as targeting selections in your advertising campaigns. With Matched Audiences, you can:<ul><li>Upload a list of companies or contacts </li><li>Retarget member accounts that: <ul><li>Visited a page on your website </li><li>Engaged with your single image ad </li><li>Engaged with your document ad </li><li>Viewed your video ad </li><li>Opened or submitted your Lead Gen Form </li><li>Opened a conversation or clicked on any conversation ad call-to-action (CTA) </li><li>Engaged with your Company Page </li><li>Responded to your LinkedIn Event </li><li>Connected through Conversions API - Keep in mind, we currently support the following Conversions API sources for creating audiences: Zapier, HubSpot, Dreamdata, Factors.ia, Hightouch, Lytics, Segment, and Tealium.</li></ul></li><li>Integrate contacts from a third-party system</li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420552?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn Matched Audiences”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside">  </aside> </div>  </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> LinkedIn </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li>    <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> Select a language. 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