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class="vector-toc-numb">2</span> <span>Trademark and patents</span> </div> </a> <ul id="toc-Trademark_and_patents-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Financial_results" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Financial_results"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Financial results</span> </div> </a> <ul id="toc-Financial_results-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Legoland" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Legoland"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Legoland</span> </div> </a> <ul id="toc-Legoland-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Retail_stores" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Retail_stores"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Retail stores</span> </div> </a> <button aria-controls="toc-Retail_stores-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Retail stores subsection</span> </button> <ul id="toc-Retail_stores-sublist" class="vector-toc-list"> <li id="toc-Europe" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Europe"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.1</span> <span>Europe</span> </div> </a> <ul id="toc-Europe-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-North_America" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#North_America"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.2</span> <span>North America</span> </div> </a> <ul id="toc-North_America-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Asia" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Asia"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.3</span> <span>Asia</span> </div> </a> <ul id="toc-Asia-sublist" class="vector-toc-list"> <li id="toc-India" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#India"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.3.1</span> <span>India</span> </div> </a> <ul id="toc-India-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Israel" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Israel"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.3.2</span> <span>Israel</span> </div> </a> <ul id="toc-Israel-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> </ul> </li> <li id="toc-Lego_Interactive" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Lego_Interactive"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Lego Interactive</span> </div> </a> <ul id="toc-Lego_Interactive-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Production" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Production"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>Production</span> </div> </a> <ul id="toc-Production-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Environmental_issues" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Environmental_issues"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>Environmental issues</span> </div> </a> <ul id="toc-Environmental_issues-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Gender_equality_and_human_rights" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Gender_equality_and_human_rights"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>Gender equality and human rights</span> </div> </a> <ul id="toc-Gender_equality_and_human_rights-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Logos" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Logos"> <div class="vector-toc-text"> <span class="vector-toc-numb">10</span> <span>Logos</span> </div> </a> <ul id="toc-Logos-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">11</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">12</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">13</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" title="Table of Contents" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">The Lego Group</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 47 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-47" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">47 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-als mw-list-item"><a href="https://als.wikipedia.org/wiki/Lego" title="Lego – Alemannic" lang="gsw" hreflang="gsw" data-title="Lego" data-language-autonym="Alemannisch" data-language-local-name="Alemannic" class="interlanguage-link-target"><span>Alemannisch</span></a></li><li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D9%84%D9%8A%D8%BA%D9%88_%D8%BA%D8%B1%D9%88%D8%A8" title="ليغو غروب – Arabic" lang="ar" hreflang="ar" data-title="ليغو غروب" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-ast mw-list-item"><a href="https://ast.wikipedia.org/wiki/LEGO" title="LEGO – Asturian" lang="ast" hreflang="ast" data-title="LEGO" data-language-autonym="Asturianu" data-language-local-name="Asturian" class="interlanguage-link-target"><span>Asturianu</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/The_Lego_Group" title="The Lego Group – Azerbaijani" lang="az" hreflang="az" data-title="The Lego Group" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-be mw-list-item"><a href="https://be.wikipedia.org/wiki/Lego" title="Lego – Belarusian" lang="be" hreflang="be" data-title="Lego" data-language-autonym="Беларуская" data-language-local-name="Belarusian" class="interlanguage-link-target"><span>Беларуская</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%9B%D0%B5%D0%B3%D0%BE_%D0%93%D1%80%D1%83%D0%BF" title="Лего Груп – Bulgarian" lang="bg" hreflang="bg" data-title="Лего Груп" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-br mw-list-item"><a href="https://br.wikipedia.org/wiki/The_Lego_Group" title="The Lego Group – Breton" lang="br" hreflang="br" data-title="The Lego Group" data-language-autonym="Brezhoneg" data-language-local-name="Breton" class="interlanguage-link-target"><span>Brezhoneg</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Grup_Lego" title="Grup Lego – Catalan" lang="ca" hreflang="ca" data-title="Grup Lego" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/The_Lego_Group" title="The Lego Group – Czech" lang="cs" hreflang="cs" data-title="The Lego Group" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/LEGO" title="LEGO – Danish" lang="da" hreflang="da" data-title="LEGO" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Lego" title="Lego – German" lang="de" hreflang="de" data-title="Lego" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/LEGO_(empresa)" title="LEGO (empresa) – Spanish" lang="es" hreflang="es" data-title="LEGO (empresa)" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Lego_(firmao)" title="Lego (firmao) – Esperanto" lang="eo" hreflang="eo" data-title="Lego (firmao)" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/The_Lego_Group" title="The Lego Group – Basque" lang="eu" hreflang="eu" data-title="The Lego Group" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%DA%AF%D8%B1%D9%88%D9%87_%D9%84%DA%AF%D9%88" title="گروه لگو – Persian" lang="fa" hreflang="fa" data-title="گروه لگو" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/The_Lego_Group" title="The Lego Group – French" lang="fr" hreflang="fr" data-title="The Lego Group" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ga mw-list-item"><a href="https://ga.wikipedia.org/wiki/Lego" title="Lego – Irish" lang="ga" hreflang="ga" data-title="Lego" data-language-autonym="Gaeilge" data-language-local-name="Irish" class="interlanguage-link-target"><span>Gaeilge</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EB%A0%88%EA%B3%A0_%EA%B7%B8%EB%A3%B9" title="레고 그룹 – Korean" lang="ko" hreflang="ko" data-title="레고 그룹" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hr mw-list-item"><a href="https://hr.wikipedia.org/wiki/Lego_(tvrtka)" title="Lego (tvrtka) – Croatian" lang="hr" hreflang="hr" data-title="Lego (tvrtka)" data-language-autonym="Hrvatski" data-language-local-name="Croatian" class="interlanguage-link-target"><span>Hrvatski</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/The_Lego_Group" title="The Lego Group – Indonesian" lang="id" hreflang="id" data-title="The Lego Group" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-is mw-list-item"><a href="https://is.wikipedia.org/wiki/Lego" title="Lego – Icelandic" lang="is" hreflang="is" data-title="Lego" data-language-autonym="Íslenska" data-language-local-name="Icelandic" class="interlanguage-link-target"><span>Íslenska</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/LEGO" title="LEGO – Italian" lang="it" hreflang="it" data-title="LEGO" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ka mw-list-item"><a href="https://ka.wikipedia.org/wiki/%E1%83%9A%E1%83%94%E1%83%92%E1%83%9D" title="ლეგო – Georgian" lang="ka" hreflang="ka" data-title="ლეგო" data-language-autonym="ქართული" data-language-local-name="Georgian" class="interlanguage-link-target"><span>ქართული</span></a></li><li class="interlanguage-link interwiki-kk mw-list-item"><a href="https://kk.wikipedia.org/wiki/LEGO_%D0%BA%D0%BE%D0%BD%D1%81%D1%82%D1%80%D1%83%D0%BA%D1%82%D0%BE%D1%80%D1%8B" title="LEGO конструкторы – Kazakh" lang="kk" hreflang="kk" data-title="LEGO конструкторы" data-language-autonym="Қазақша" data-language-local-name="Kazakh" class="interlanguage-link-target"><span>Қазақша</span></a></li><li class="interlanguage-link interwiki-lb mw-list-item"><a href="https://lb.wikipedia.org/wiki/Lego" title="Lego – Luxembourgish" lang="lb" hreflang="lb" data-title="Lego" data-language-autonym="Lëtzebuergesch" data-language-local-name="Luxembourgish" class="interlanguage-link-target"><span>Lëtzebuergesch</span></a></li><li class="interlanguage-link interwiki-lij mw-list-item"><a href="https://lij.wikipedia.org/wiki/LEGO" title="LEGO – Ligurian" lang="lij" hreflang="lij" data-title="LEGO" data-language-autonym="Ligure" data-language-local-name="Ligurian" class="interlanguage-link-target"><span>Ligure</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Lego_Csoport" title="Lego Csoport – Hungarian" lang="hu" hreflang="hu" data-title="Lego Csoport" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-mk mw-list-item"><a href="https://mk.wikipedia.org/wiki/%D0%9B%D0%B5%D0%B3%D0%BE" title="Лего – Macedonian" lang="mk" hreflang="mk" data-title="Лего" data-language-autonym="Македонски" data-language-local-name="Macedonian" class="interlanguage-link-target"><span>Македонски</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/The_Lego_Group" title="The Lego Group – Malay" lang="ms" hreflang="ms" data-title="The Lego Group" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/LEGO_Group" title="LEGO Group – Dutch" lang="nl" hreflang="nl" data-title="LEGO Group" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%83%AC%E3%82%B4" title="レゴ – Japanese" lang="ja" hreflang="ja" data-title="レゴ" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no badge-Q17437798 badge-goodarticle mw-list-item" title="good article badge"><a href="https://no.wikipedia.org/wiki/Lego" title="Lego – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Lego" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-nn mw-list-item"><a href="https://nn.wikipedia.org/wiki/LEGO" title="LEGO – Norwegian Nynorsk" lang="nn" hreflang="nn" data-title="LEGO" data-language-autonym="Norsk nynorsk" data-language-local-name="Norwegian Nynorsk" class="interlanguage-link-target"><span>Norsk nynorsk</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Lego" title="Lego – Polish" lang="pl" hreflang="pl" data-title="Lego" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/The_Lego_Group" title="The Lego Group – Portuguese" lang="pt" hreflang="pt" data-title="The Lego Group" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Grupul_Lego" title="Grupul Lego – Romanian" lang="ro" hreflang="ro" data-title="Grupul Lego" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Lego_Group" title="Lego Group – Russian" lang="ru" hreflang="ru" data-title="Lego Group" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-ckb mw-list-item"><a href="https://ckb.wikipedia.org/wiki/%DA%AF%D8%B1%D9%88%D9%88%D9%BE%DB%8C_%D9%84%DB%8E%DA%AF%DB%86" title="گرووپی لێگۆ – Central Kurdish" lang="ckb" hreflang="ckb" data-title="گرووپی لێگۆ" data-language-autonym="کوردی" data-language-local-name="Central Kurdish" class="interlanguage-link-target"><span>کوردی</span></a></li><li class="interlanguage-link interwiki-sh mw-list-item"><a href="https://sh.wikipedia.org/wiki/Lego" title="Lego – Serbo-Croatian" lang="sh" hreflang="sh" data-title="Lego" data-language-autonym="Srpskohrvatski / српскохрватски" data-language-local-name="Serbo-Croatian" class="interlanguage-link-target"><span>Srpskohrvatski / српскохрватски</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Lego_Group" title="Lego Group – Finnish" lang="fi" hreflang="fi" data-title="Lego Group" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Lego_(f%C3%B6retag)" title="Lego (företag) – Swedish" lang="sv" hreflang="sv" data-title="Lego (företag)" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-te mw-list-item"><a href="https://te.wikipedia.org/wiki/%E0%B0%B2%E0%B1%86%E0%B0%97%E0%B1%8B_%E0%B0%97%E0%B1%8D%E0%B0%B0%E0%B1%82%E0%B0%AA%E0%B1%8D" title="లెగో గ్రూప్ – Telugu" lang="te" hreflang="te" data-title="లెగో గ్రూప్" data-language-autonym="తెలుగు" data-language-local-name="Telugu" class="interlanguage-link-target"><span>తెలుగు</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Lego_Grubu" title="Lego Grubu – Turkish" lang="tr" hreflang="tr" data-title="Lego Grubu" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/The_Lego_Group" 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class="latitude">55°44′00″N</span> <span class="longitude">09°07′15″E</span></span></span><span class="geo-multi-punct"> / </span><span class="geo-nondefault"><span class="geo-dec" title="Maps, aerial photos, and other data for this location">55.73333°N 9.12083°E</span><span style="display:none"> / <span class="geo">55.73333; 9.12083</span></span></span></a></span></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"><span class="mw-redirectedfrom">(Redirected from <a href="/w/index.php?title=Lego_Interactive&redirect=no" class="mw-redirect" title="Lego Interactive">Lego Interactive</a>)</span></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Danish multinational toy production company</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">The Lego Group</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"><a href="/wiki/File:LEGO_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/LEGO_logo.svg/170px-LEGO_logo.svg.png" decoding="async" width="170" height="170" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/LEGO_logo.svg/255px-LEGO_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/24/LEGO_logo.svg/340px-LEGO_logo.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span><div class="infobox-caption">Logo used since 1998</div></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Private_company" class="mw-redirect" title="Private company">Private</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Toy_industry" class="mw-redirect" title="Toy industry">Toys</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">10 August 1932<span class="noprint">; 92 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1932-08-10</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><a href="/wiki/Ole_Kirk_Christiansen" title="Ole Kirk Christiansen">Ole Kirk Christiansen</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Billund,_Denmark" title="Billund, Denmark">Billund</a></div>, <div class="ib-company-country country-name">Denmark</div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of locations</div></th><td class="infobox-data">42 offices (2017)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li><a href="/wiki/Thomas_Kirk_Kristiansen" title="Thomas Kirk Kristiansen">Thomas Kirk Kristiansen</a></li><li>(<a href="/wiki/Chairman" class="mw-redirect" title="Chairman">chairman</a>)<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></li><li><a href="/wiki/Niels_B._Christiansen" class="mw-redirect" title="Niels B. Christiansen">Niels B. Christiansen</a></li><li>(<a href="/wiki/Chief_executive_officer" title="Chief executive officer">CEO</a>)<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><a href="/wiki/Lego" title="Lego">Lego</a></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> 43.7 billion <a href="/wiki/Danish_krone" title="Danish krone">kr.</a><sup id="cite_ref-2021_result_3-0" class="reference"><a href="#cite_note-2021_result-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> (2021)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Earnings_before_interest_and_taxes" title="Earnings before interest and taxes">Operating income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> 17.0 billion kr.<sup id="cite_ref-2021_result_3-1" class="reference"><a href="#cite_note-2021_result-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> (2021)</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> 13.3 billion kr.<sup id="cite_ref-2021_result_3-2" class="reference"><a href="#cite_note-2021_result-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> (2021)</td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Asset" title="Asset">Total assets</a></span></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> 48.0 billion kr.<sup id="cite_ref-2021_result_3-3" class="reference"><a href="#cite_note-2021_result-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> (2021)</td></tr><tr><th scope="row" class="infobox-label">Owners</th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"><div class="plainlist"><ul><li><a href="/wiki/Kirkbi_A/S" class="mw-redirect" title="Kirkbi A/S">Kirkbi A/S</a> (75%)<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup></li><li><span class="nowrap">The Lego Foundation (25%)</span></li></ul></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> 24,484<sup id="cite_ref-2021_result_3-4" class="reference"><a href="#cite_note-2021_result-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> (March 2021)</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://www.lego.com/">lego.com</a></td></tr></tbody></table> <p><b>The Lego Group</b> (also known as <b>Lego System A/S</b> or formally <b>Lego A/S</b>)<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> is a Danish <a href="/wiki/Construction_set" title="Construction set">construction toy</a> production company based in <a href="/wiki/Billund,_Denmark" title="Billund, Denmark">Billund</a>, Denmark.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> It manufactures <a href="/wiki/Lego" title="Lego">Lego</a>-branded toys, consisting mostly of interlocking plastic bricks. The Lego Group has also built several <a href="/wiki/Amusement_park" title="Amusement park">amusement parks</a> around the world, each known as <a href="/wiki/Legoland" title="Legoland">Legoland</a>, and operates numerous retail stores. </p><p>The company was founded in 1932, by <a href="/wiki/Ole_Kirk_Christiansen" title="Ole Kirk Christiansen">Ole Kirk Christiansen</a>.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> The name <i>Lego</i> is derived from the <a href="/wiki/Danish_language" title="Danish language">Danish</a> phrase <span title="Danish-language text"><i lang="da">leg godt</i></span>, meaning "play well". In the first half of 2015, The Lego Group became the world's largest toy company by <a href="/wiki/Revenue" title="Revenue">revenue</a>, with sales amounting to <a href="/wiki/United_States_dollar" title="United States dollar">US$</a>2.1 billion, surpassing <a href="/wiki/Mattel" title="Mattel">Mattel</a>, which had US$1.9 billion in sales.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/History_of_Lego" title="History of Lego">History of Lego</a></div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-Expand_section plainlinks metadata ambox mbox-small-left ambox-content" role="presentation"><tbody><tr><td class="mbox-image"><span typeof="mw:File"><a href="/wiki/File:Wiki_letter_w_cropped.svg" class="mw-file-description"><img alt="[icon]" src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Wiki_letter_w_cropped.svg/20px-Wiki_letter_w_cropped.svg.png" decoding="async" width="20" height="14" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Wiki_letter_w_cropped.svg/30px-Wiki_letter_w_cropped.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Wiki_letter_w_cropped.svg/40px-Wiki_letter_w_cropped.svg.png 2x" data-file-width="44" data-file-height="31" /></a></span></td><td class="mbox-text"><div class="mbox-text-span">This section <b>needs expansion</b>. You can help by <a class="external text" href="https://en.wikipedia.org/w/index.php?title=The_Lego_Group&action=edit&section=">adding to it</a>. <span class="date-container"><i>(<span class="date">August 2021</span>)</i></span></div></td></tr></tbody></table> <p>The Lego company was founded in 1932 by <a href="/wiki/Ole_Kirk_Christiansen" title="Ole Kirk Christiansen">Ole Kirk Christiansen</a>, a carpenter whose primary business of producing household goods had suffered due to the <a href="/wiki/Great_Depression" title="Great Depression">Great Depression</a>. Initially producing wooden toys, the company later developed a system of interlocking bricks. Manufacturing of plastic Lego bricks began in Denmark in 1947. After a fire in the woodworking department, Ole's son, Godtfred, decided to stop the production of wooden toys and solely focus on plastic products and the Lego system. He also built an airport in Billund to facilitate the sale of Lego toys around the world. </p><p>In North America, <a href="/wiki/Samsonite" title="Samsonite">Samsonite</a> managed the Lego brand from 1961 until 1972 (United States) and 1986 (Canada). </p><p>The name Lego is a contraction of the Danish words: "Leg godt" (English: "Play well"). However, the name also means in Latin either "I collect", "I compose", "I choose", or "I read". These additional meanings, the first three of which are very relevant, only made sense when the company started making plastic blocks with knobs (Lego blocks) so that they could be put together. </p><p>The basic LEGO brick has remained unchanged since its patent, and this enduring design has been associated with the toy’s widespread popularity. These bricks have become a recognizable part of childhood in many parts of the world. The LEGO Group, which has remained family-owned by the Christiansen family, was among the first inductees to the U.S. National Toy Hall of Fame in 1998. Additionally, it was recognized as “Toy of the Century” by several organizations in 2000.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> LEGO bricks have been utilized in various creative projects, including large-scale replicas of famous monuments such as the Eiffel Tower and Mount Rushmore, as well as modern art installations. </p><p>In the 21st century, the LEGO brand expanded into various electronic games, including a series of Minifigure-based action-adventure games inspired by popular cultural franchises such as <i><a href="/wiki/Star_Wars" title="Star Wars">Star Wars</a></i>, <i><a href="/wiki/Batman" title="Batman">Batman</a></i>, <i><a href="/wiki/Marvel_Comics" title="Marvel Comics">Marvel Comics</a></i>, and the <i><a href="/wiki/Harry_Potter" title="Harry Potter">Harry Potter</a></i> series. The brand also released <i><a href="/wiki/The_Lego_Movie" title="The Lego Movie">The LEGO Movie</a></i> (2014), a computer-animated feature film centered on the adventures of LEGO Minifigures. A spin-off, <i><a href="/wiki/The_Lego_Batman_Movie" title="The Lego Batman Movie">The LEGO Batman Movie</a></i> (2017), focused on one of the characters introduced in the original film.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Trademark_and_patents">Trademark and patents</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=2" title="Edit section: Trademark and patents"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Further information: <a href="/wiki/Interlego_AG_v_Tyco_Industries_Inc" title="Interlego AG v Tyco Industries Inc">Interlego AG v Tyco Industries Inc</a></div> <p>Since the expiry of the last standing Lego patent in 1989,<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> several companies have produced interlocking bricks that are similar to Lego bricks. The toy company <a href="/wiki/Tyco_Toys" title="Tyco Toys">Tyco Toys</a> produced such bricks for a time; other competitors include <a href="/wiki/Mega_Bloks" class="mw-redirect" title="Mega Bloks">Mega Bloks</a> and <a href="/wiki/Best-Lock" title="Best-Lock">Best-Lock</a>. These competitor products are typically "compatible" with Lego bricks, and are often marketed at a lower cost than Lego sets. </p><p>One such competitor is Coko, manufactured by <a href="/wiki/China" title="China">Chinese</a> company Tianjin Coko Toy Co., Ltd. In 2002, Lego Group's Swiss subsidiary Interlego AG sued the company for <a href="/wiki/Copyright_infringement" title="Copyright infringement">copyright infringement</a>. A trial court found many Coko bricks to be infringing; Coko was ordered to cease manufacture of the infringing bricks, publish a formal apology in the <i>Beijing Daily</i>, and pay a small fee in damages to Interlego. On appeal, the Beijing High People's Court upheld the trial court's ruling.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>In 2003, the Lego Group won a lawsuit in Norway against the marketing group Biltema for its sale of Coko products, because the company used product confusion for marketing purposes.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> </p><p>Also in 2003, a large shipment of Lego-like products marketed under the name "Enlighten" was seized by <a href="/wiki/Finland" title="Finland">Finnish</a> customs authorities. The packaging of the Enlighten products was similar to official Lego packaging. Their Chinese manufacturer failed to appear in court, and thus Lego won a default action ordering the destruction of the shipment. Lego Group footed the bill for the disposal of the 54,000 sets, citing a desire to avoid brand confusion and protect consumers from potentially inferior products.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p><p>In 2004, <a href="/wiki/Best-Lock" title="Best-Lock">Best-Lock</a> defeated a patent challenge from Lego in the Oberlandesgericht, Hamburg. </p><p>The Lego Group has attempted to trademark the "Lego Indicia", the studded appearance of the Lego brick, hoping to stop production of <a href="/wiki/Mega_Brands" title="Mega Brands">Mega Brands</a>. On 24 May 2002, the <a href="/wiki/Federal_Court_of_Canada" title="Federal Court of Canada">Federal Court of Canada</a> dismissed the case, asserting the design was functional and therefore ineligible for trademark protection.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> The Lego Group's appeal was dismissed by the Federal Court of Appeal on 14 July 2003.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> In October 2005, the Supreme Court ruled unanimously that "Trademark law should not be used to perpetuate monopoly rights enjoyed under now-expired patents" and held that Mega Bloks can continue to manufacture their bricks.<sup id="cite_ref-CBC_18-0" class="reference"><a href="#cite_note-CBC-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> </p><p>Because of fierce competition from copycat products, the company has always responded by being proactive in its patenting and has over 600 United States–granted design patents to its name.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Financial_results">Financial results</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=3" title="Edit section: Financial results"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Kladno_CZ_LEGO_factory_from_NE_007.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/cf/Kladno_CZ_LEGO_factory_from_NE_007.jpg/220px-Kladno_CZ_LEGO_factory_from_NE_007.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/cf/Kladno_CZ_LEGO_factory_from_NE_007.jpg/330px-Kladno_CZ_LEGO_factory_from_NE_007.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/cf/Kladno_CZ_LEGO_factory_from_NE_007.jpg/440px-Kladno_CZ_LEGO_factory_from_NE_007.jpg 2x" data-file-width="1984" data-file-height="1488" /></a><figcaption>Lego factory in <a href="/wiki/Kladno" title="Kladno">Kladno</a>, Czech Republic, established in 2000. This is one of several sites in the world where Lego toys are manufactured (Denmark, Hungary, China and <a href="/wiki/Mexico" title="Mexico">Mexico</a> are the others).</figcaption></figure> <p>In 2003, the Lego Group faced a budget deficit of <a href="/wiki/Danish_krone" title="Danish krone">kr.</a> 1.4 billion (<a href="/wiki/United_States_dollar" title="United States dollar">US$</a>220 million at then-current exchange rates; equal to <a href="/wiki/Euro" title="Euro">€</a>175 million),<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> causing <a href="/w/index.php?title=Poul_Plougmann&action=edit&redlink=1" class="new" title="Poul Plougmann (page does not exist)">Poul Plougmann</a> to be replaced by <a href="/wiki/Kjeld_Kirk_Kristiansen" title="Kjeld Kirk Kristiansen">Kjeld Kirk Kristiansen</a> as president. In the following year, almost one thousand employees were laid off, due to budget cuts. However, in October 2004, on reporting an even larger deficit, Kristiansen also stepped down as president, while placing kr. 800 million of his private funds into the company.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>In 2005, the Lego Group reported a 2004 net loss of kr. 1,931 million on a total turnover, including Legoland <a href="/wiki/Amusement_park" title="Amusement park">amusement parks</a>, of kr. 7,934 million. </p><p>For 2005, the company returned a profit of kr. 702 million, having increased its revenue by 12% to kr. 7,050 million in 2005 against kr. 315 million in 2004. It also cut expenditures and disposed of amusement parks and a factory in <a href="/wiki/Switzerland" title="Switzerland">Switzerland</a>. </p><p>In 2011, sales for the company grew 11%, rising from US$2,847 million in 2010 to US$3,495 million in 2011. Profit for the 2011 fiscal year increased from US$661 million to US$776 million. The increased profit was due to the enormous popularity of the new brand <a href="/wiki/Ninjago" class="mw-redirect" title="Ninjago">Ninjago</a>, which became the company's biggest product introduction ever.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p><p>In 2012, it was reported that the Lego Group had become the world's most valuable toy company ahead of <a href="/wiki/Mattel" title="Mattel">Mattel</a> with a value of over US$14.6 billion.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p><p>The Lego Group delivered a turnover of kr. 14,142 million in the first half of 2015 with an increase of 18% compared with the same period in 2014 measured in local currency (i.e. excluding the impact of foreign exchange rate changes). Net profit for the first half of 2015 was kr. 3,553 million compared with kr. 2,715 million for the first half of 2014. First half-year sales were driven by double-digit growth across all geographical regions and strong product innovation on themes such as <a href="/wiki/Lego_Ninjago" title="Lego Ninjago">Lego Ninjago</a>, <a href="/wiki/Lego_Elves" title="Lego Elves">Lego Elves</a> and <a href="/wiki/Lego_Creator" title="Lego Creator">Lego Creator</a>.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> </p><p>The Lego Group announced on 4 September 2017 its intention to cut <span class="nowrap"><span data-sort-value="7003140000000000000♠"></span>1,400</span> jobs following reduced revenue and profit in the first half of the year, the first reported decrease in 13 years.<sup id="cite_ref-:0_25-0" class="reference"><a href="#cite_note-:0-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> The revenue losses are due to a more competitive environment, where the company has to compete not only against its traditional competitors <a href="/wiki/Hasbro" title="Hasbro">Hasbro</a> and <a href="/wiki/Mattel" title="Mattel">Mattel</a>, but also against technology companies such as <a href="/wiki/Sony" title="Sony">Sony</a> or <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a> as more children use mobile devices for entertainment.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> The job cuts account for 8 per cent of the company's total workforce.<sup id="cite_ref-:0_25-1" class="reference"><a href="#cite_note-:0-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> In May 2018, the company made it to <i><a href="/wiki/Forbes" title="Forbes">Forbes</a></i> Top 100 World's Most Valuable Brands 2018,<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> being 97th on the list. </p> <div class="mw-heading mw-heading2"><h2 id="Legoland">Legoland</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=4" title="Edit section: Legoland"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Legoland" title="Legoland">Legoland</a></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:ExtraSchicht_2011-07_%E2%80%93_Duisburg,_Innenhafen_%E2%80%93_CN-08.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/7a/ExtraSchicht_2011-07_%E2%80%93_Duisburg%2C_Innenhafen_%E2%80%93_CN-08.JPG/220px-ExtraSchicht_2011-07_%E2%80%93_Duisburg%2C_Innenhafen_%E2%80%93_CN-08.JPG" decoding="async" width="220" height="148" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/7a/ExtraSchicht_2011-07_%E2%80%93_Duisburg%2C_Innenhafen_%E2%80%93_CN-08.JPG/330px-ExtraSchicht_2011-07_%E2%80%93_Duisburg%2C_Innenhafen_%E2%80%93_CN-08.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/7a/ExtraSchicht_2011-07_%E2%80%93_Duisburg%2C_Innenhafen_%E2%80%93_CN-08.JPG/440px-ExtraSchicht_2011-07_%E2%80%93_Duisburg%2C_Innenhafen_%E2%80%93_CN-08.JPG 2x" data-file-width="3107" data-file-height="2086" /></a><figcaption><a href="/wiki/Legoland_Discovery_Centre" title="Legoland Discovery Centre">Legoland Discovery Centre</a> in <a href="/wiki/Duisburg" title="Duisburg">Duisburg</a>, Germany</figcaption></figure> <p>The Lego Group has built eleven <a href="/wiki/Amusement_parks" class="mw-redirect" title="Amusement parks">amusement parks</a> around the world, each known as <a href="/wiki/Legoland" title="Legoland">Legoland</a>. Each park features large-scale Lego models of famous landmarks and miniature Lego models of famous cities, along with Lego-themed rides. The first Legoland park was built in Lego's home town of <a href="/wiki/Billund,_Denmark" title="Billund, Denmark">Billund</a> in Denmark in 1968. This was followed by <a href="/wiki/Legoland_Windsor_Resort" title="Legoland Windsor Resort">Legoland Windsor Resort</a> in Windsor, England, <a href="/wiki/Legoland_California" title="Legoland California">Legoland California</a> in <a href="/wiki/Carlsbad,_California" title="Carlsbad, California">Carlsbad</a>, United States and <a href="/wiki/Legoland_Deutschland_Resort" title="Legoland Deutschland Resort">Legoland Deutschland Resort</a> in <a href="/wiki/G%C3%BCnzburg" title="Günzburg">Günzburg, Germany</a>. In addition, Legoland Sierksdorf was opened in 1973 but soon closed in 1976. </p><p>In July 2005, the Lego Group announced that it had reached a deal with private investment company <a href="/wiki/Blackstone_Inc." title="Blackstone Inc.">Blackstone Inc.</a> to sell all four parks for <a href="/wiki/Euro" title="Euro">€</a>375 million to the Blackstone subsidiary <a href="/wiki/Merlin_Entertainments" title="Merlin Entertainments">Merlin Entertainments</a>. Under the terms of the deal, the Lego Group would take a <span data-sort-value="7001300000000000000♠" style="display:none"></span>30% share in Merlin Entertainments and positions on their board.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> The sale of the theme parks was part of a wider strategy to restructure the company to focus on the core business of toy products. </p><p>In 2010, Merlin Entertainments opened the first Legoland water park at the Legoland California site. On 15 October 2011, Merlin Entertainments opened their first new Legoland park, <a href="/wiki/Legoland_Florida" title="Legoland Florida">Legoland Florida</a>, in <a href="/wiki/Winter_Haven,_Florida" title="Winter Haven, Florida">Winter Haven, Florida</a>. It is the largest Legoland opened to date at 145 acres, and only one of the Legoland parks opened in the United States. The other Legoland (opened at a later date) <a href="/wiki/Water_park" title="Water park">water park</a> was opened near the same location on 26 May 2012 after only four months of construction. </p><p>Merlin Entertainments opened their second new Legoland park in <a href="/wiki/Iskandar_Puteri" title="Iskandar Puteri">Iskandar Puteri</a>, Malaysia under the name <a href="/wiki/Legoland_Malaysia_Resort" title="Legoland Malaysia Resort">Legoland Malaysia Resort</a> on 22 September 2012.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> It is the first Legoland in Asia and was quickly followed by another Lego-themed water park in the same area. The first Lego hotel has also opened near the site. People who stay in the hotel will also get tickets to the theme park and water park.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> The September 2016 they opened Legoland Dubai. In addition, they opened four new <a href="/wiki/Legoland_Discovery_Centre" title="Legoland Discovery Centre">Legoland Discovery Centres</a>, which take the Legoland concept and scale it down to suit a retail park environment. </p><p><a href="/wiki/Legoland_Japan_Resort" title="Legoland Japan Resort">Legoland Japan Resort</a> was opened in 2017 in <a href="/wiki/Nagoya" title="Nagoya">Nagoya, Japan</a>. </p><p><a href="/wiki/Legoland_Waterpark_(Gardaland_Resort)" title="Legoland Waterpark (Gardaland Resort)">Legoland Water Park Gardaland</a> in <a href="/wiki/Castelnuovo_del_Garda" title="Castelnuovo del Garda">Castelnuovo del Garda</a>, <a href="/wiki/Italy" title="Italy">Italy</a> and <a href="/wiki/Legoland_New_York" title="Legoland New York">Legoland New York</a> in <a href="/wiki/Goshen,_New_York" title="Goshen, New York">Goshen, New York</a>, the largest of ten Legoland parks as of 2024, was opened in 2021. </p><p>In June 2019, the Lego Group purchased the remaining shares in Merlin Entertainments which they did not own and privatised the company.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> This returned the operation of the Legoland parks to the control of the Lego Group. </p> <div class="mw-heading mw-heading2"><h2 id="Retail_stores">Retail stores</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=5" title="Edit section: Retail stores"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:LEGOStoreFairviewMall10.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/be/LEGOStoreFairviewMall10.JPG/220px-LEGOStoreFairviewMall10.JPG" decoding="async" width="220" height="146" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/be/LEGOStoreFairviewMall10.JPG/330px-LEGOStoreFairviewMall10.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/be/LEGOStoreFairviewMall10.JPG/440px-LEGOStoreFairviewMall10.JPG 2x" data-file-width="4928" data-file-height="3264" /></a><figcaption>A Lego retail store in Canada</figcaption></figure> <p>The Lego Group operates 171 retail stores in North America and Europe (99 in the United States, 19 in the United Kingdom, 18 in <a href="/wiki/Germany" title="Germany">Germany</a>, 13 in <a href="/wiki/Canada" title="Canada">Canada</a>, 9 in <a href="/wiki/France" title="France">France</a>, 6 in <a href="/wiki/Poland" title="Poland">Poland</a>, 3 in Denmark, 4 in <a href="/wiki/Netherlands" title="Netherlands">the Netherlands</a>, 2 in <a href="/wiki/Austria" title="Austria">Austria</a>, 2 in <a href="/wiki/Belgium" title="Belgium">Belgium</a>, 2 in <a href="/wiki/Sweden" title="Sweden">Sweden</a>, 2 in <a href="/wiki/Spain" title="Spain">Spain</a>, 1 in <a href="/wiki/Israel" title="Israel">Israel</a>, 2 in <a href="/wiki/Republic_of_Ireland" title="Republic of Ireland">Ireland</a>.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> and some in <a href="/wiki/Italy" title="Italy">Italy</a>). The Lego Group also franchised its store brand to the <a href="/wiki/Majid_Al_Futtaim_Group" title="Majid Al Futtaim Group">Majid Al Futtaim Group</a>, which opened 6 stores in 2015 (4 in the <a href="/wiki/United_Arab_Emirates" title="United Arab Emirates">United Arab Emirates</a>, and 2 in <a href="/wiki/Kuwait" title="Kuwait">Kuwait</a>).<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> In 2023 there is a total of 423 stores operated by franchisees, mostly in Australia, Asia and South America.<sup id="cite_ref-:2_34-0" class="reference"><a href="#cite_note-:2-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Europe">Europe</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=6" title="Edit section: Europe"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-More_citations_needed plainlinks metadata ambox ambox-content ambox-Refimprove" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/The_Lego_Group" title="Special:EditPage/The Lego Group">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a> in this section. Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22The+Lego+Group%22">"The Lego Group"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22The+Lego+Group%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22The+Lego+Group%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22The+Lego+Group%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22The+Lego+Group%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22The+Lego+Group%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">December 2024</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p>October 2002 saw a significant change in the Lego Group's direct retail policy with the opening of the first so-called <i>Lego Brand Store</i> in <a href="/wiki/Cologne" title="Cologne">Cologne</a>, Germany. The second, in <a href="/wiki/Milton_Keynes" title="Milton Keynes">Milton Keynes</a>, UK, followed quickly – several dozen more opened worldwide over the next few years, and most of the existing stores have been remodelled on the new <i>Brand Store</i> template. One of the distinctive features of these new stores is the inclusion of a "Pick-A-Brick" system that allows customers to buy individual bricks in bulk quantities. The opening of most of these stores, including the 2003 opening of one in the <a href="/wiki/Birmingham_Bull_Ring" class="mw-redirect" title="Birmingham Bull Ring">Birmingham Bull Ring</a> shopping centre in England, has been marked by the production of a new, special, limited edition, commemorative Lego Duplo piece. </p><p>Lego opened the first brand store in its home country Denmark in Copenhagen on 13 December 2010. In 2016, three stores opened in Italy: one in <a href="/wiki/Milan" title="Milan">Milan</a>, one in the shopping centre near the <a href="/wiki/Milan_Bergamo_Airport" title="Milan Bergamo Airport">Milan Bergamo Airport</a> in <a href="/wiki/Bergamo" title="Bergamo">Bergamo</a>, and another in <a href="/wiki/Verona" title="Verona">Verona</a>. On 18 August 2022, Ireland's first Lego store was opened in <a href="/wiki/Dublin" title="Dublin">Dublin</a> on <a href="/wiki/Grafton_Street" title="Grafton Street">Grafton Street</a>.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> On 2 December 2022, an official store was opened in <a href="/wiki/Brescia" title="Brescia">Brescia</a>, bringing the total number of Lego stores in Italy to 29.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> In 2023 there were a total of 66 stores in Europe, which are operated by Lego itself. In <a href="/wiki/London" title="London">London</a> at <a href="/wiki/Leicester_Square" title="Leicester Square">Leicester Square</a>, there is the former largest Lego store in the world, with an area of 805 m<sup>2</sup>.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> The first Lego store is expected to open doors in <a href="/wiki/Sofia" title="Sofia">Sofia</a>, Bulgaria on 19 December 2023 in the largest shopping centre in the city's <a href="/wiki/Paradise_Center" title="Paradise Center">Paradise Center</a>.<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="North_America">North America</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=7" title="Edit section: North America"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In 1992, when the <a href="/wiki/Mall_of_America" title="Mall of America">Mall of America</a> opened in <a href="/wiki/Bloomington,_Minnesota" title="Bloomington, Minnesota">Bloomington, Minnesota</a>, one of its premier attractions was the Lego Imagination Center (LIC). An imagination centre is a large Lego store with displays of Lego sculptures and a play area with bins of bricks to build with. The store inventory includes a large selection of Lego sets for sale, including sets which are advertised in Lego catalogues as "Not Available in Any Store". A second imagination centre opened at the <a href="/wiki/Disney_Springs" title="Disney Springs">Disney Springs</a> (formerly Downtown Disney) at <a href="/wiki/Walt_Disney_World" title="Walt Disney World">Walt Disney World</a> in <a href="/wiki/Orlando,_Florida" title="Orlando, Florida">Orlando</a>, <a href="/wiki/Florida" title="Florida">Florida</a>. Between 1999 and 2005, Lego opened 24 further stores in North America in 23 states. As of 2023, 112 Lego stores are operating in North America in 35 US states and five Canadian provinces.<sup id="cite_ref-:2_34-1" class="reference"><a href="#cite_note-:2-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> These stores sell various Lego merchandise, including <a href="/wiki/Minifigure" class="mw-redirect" title="Minifigure">minifigures</a>, Pick-a-Brick, and custom packaged minifigures. </p> <div class="mw-heading mw-heading3"><h3 id="Asia">Asia</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=8" title="Edit section: Asia"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading4"><h4 id="India">India</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=9" title="Edit section: India"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The first Lego store in India was opened in <a href="/wiki/Chennai" title="Chennai">Chennai</a>, <a href="/wiki/Tamil_Nadu" title="Tamil Nadu">Tamil Nadu</a> in March 2014 by <a href="/wiki/Funskool" title="Funskool">Funskool</a>, under licence from the Lego Group.<sup id="cite_ref-India1stStore_39-0" class="reference"><a href="#cite_note-India1stStore-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> But India's only operating Lego store in 2023 opened in <a href="/wiki/Mumbai_International_Airport" class="mw-redirect" title="Mumbai International Airport">Mumbai International Airport</a> duty-free in 2021.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Israel">Israel</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=10" title="Edit section: Israel"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The first Lego store in Israel was opened on the third floor of the <a href="/wiki/Dizengoff_Center" title="Dizengoff Center">Dizengoff Center</a> in July 2022.<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Lego_Interactive">Lego Interactive</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=11" title="Edit section: Lego Interactive"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Lego Interactive (formerly Lego Media and later Lego Software) was the video game publishing division of the Lego Group.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> The company was founded as Lego Media in 1996 and headquartered in London, England.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> In February 1999, Lego Media announced their move into the girls' software industry, starting with <i><a href="/wiki/Lego_Friends_(1999_video_game)" class="mw-redirect" title="Lego Friends (1999 video game)">Lego Friends</a></i>.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> In May 2002, the company announced that begin distributing its titles through <a href="/wiki/Electronic_Arts" title="Electronic Arts">Electronic Arts</a>.<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> Eventually, the Lego Group opted out of the video game business and Lego Interactive was shut down in 2004.<sup id="cite_ref-gamasutra_46-0" class="reference"><a href="#cite_note-gamasutra-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability"><span title="The material near this tag failed verification of its source citation(s). (March 2024)">failed verification</span></a></i>]</sup> Former Lego Interactive staff opened <a href="/wiki/Giant_Interactive_Entertainment" class="mw-redirect" title="Giant Interactive Entertainment">Giant Interactive Entertainment</a> to publish future <i>Lego</i> titles, which later became part of <a href="/wiki/TT_Games" title="TT Games">TT Games</a>.<sup id="cite_ref-gamasutra_46-1" class="reference"><a href="#cite_note-gamasutra-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> </p><p>Lego Media also operated a <a href="/wiki/Motion_picture" class="mw-redirect" title="Motion picture">motion picture</a> division, which produced the <a href="/wiki/BBC" title="BBC">BBC</a> children's series <i><a href="/wiki/Little_Robots" title="Little Robots">Little Robots</a></i> for <a href="/wiki/Cosgrove_Hall_Films" title="Cosgrove Hall Films">Cosgrove Hall Films</a>.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> In 2003, this division was rebranded to Create TV and Film Limited and became independent from the Lego Group under Lego's majority owner <a href="/wiki/Kirkbi_A/S" class="mw-redirect" title="Kirkbi A/S">Kirkbi A/S</a>, which allowed Create TV and Film to branch onto other projects.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> The company later produced <i><a href="/wiki/Bionicle:_Mask_of_Light" title="Bionicle: Mask of Light">Bionicle: Mask of Light</a></i>, <i><a href="/wiki/Bionicle_2:_Legends_of_Metru_Nui" title="Bionicle 2: Legends of Metru Nui">Bionicle 2: Legends of Metru Nui</a></i> and <i><a href="/wiki/Bionicle_3:_Web_of_Shadows" title="Bionicle 3: Web of Shadows">Bionicle 3: Web of Shadows</a></i> for <a href="/wiki/Creative_Capers_Entertainment" title="Creative Capers Entertainment">Creative Capers Entertainment</a>.<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> In 2005, Kirkbi A/S sold Create TV and Film to its <a href="/wiki/Chief_executive_officer" title="Chief executive officer">chief executive officer</a>, Vanessa Chapman, and the company was renamed Create Media Ventures Limited. The sale included <i>Little Robots</i> but excluded the Bionicle movies, which were retained by the Lego Group.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> Create was later dissolved in August 2016.<sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Production">Production</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=12" title="Edit section: Production"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Spritzerei.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/db/Spritzerei.jpg/220px-Spritzerei.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/db/Spritzerei.jpg/330px-Spritzerei.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/db/Spritzerei.jpg/440px-Spritzerei.jpg 2x" data-file-width="1024" data-file-height="768" /></a><figcaption>A Lego <a href="/wiki/Injection_moulding" title="Injection moulding">injection moulding</a> plant in Neuhof, an area of <a href="/wiki/Baar,_Switzerland" title="Baar, Switzerland">Baar</a>, Switzerland</figcaption></figure> <p>Lego products are <a href="/wiki/Mass-produced" class="mw-redirect" title="Mass-produced">mass-produced</a>, packaged and shipped on a large scale. </p><p>Lego Produktion AG was a major production facility for Lego. It was founded in Switzerland in 1974.<sup id="cite_ref-yourstory_54-0" class="reference"><a href="#cite_note-yourstory-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> At the time of its announced closing in 2001, 30% of the world's production of Lego was produced at the Swiss facility in <a href="/wiki/Baar,_Switzerland" title="Baar, Switzerland">Baar</a>.<sup id="cite_ref-NZZ0301_55-0" class="reference"><a href="#cite_note-NZZ0301-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup> The Baar facility eventually closed in 2004.<sup id="cite_ref-prep_56-0" class="reference"><a href="#cite_note-prep-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Environmental_issues">Environmental issues</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=13" title="Edit section: Environmental issues"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-Cleanup_press_release plainlinks metadata ambox ambox-content" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/40px-Ambox_important.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/60px-Ambox_important.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/80px-Ambox_important.svg.png 2x" data-file-width="40" data-file-height="40" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>reads like <a href="/wiki/Wikipedia:What_Wikipedia_is_not#PROMO" title="Wikipedia:What Wikipedia is not">a press release</a> or <a href="/wiki/Wikipedia:What_Wikipedia_is_not#NEWS" title="Wikipedia:What Wikipedia is not">a news article</a></b> and may be <b>largely based on <a href="/wiki/Wikipedia:Notability_(events)#Routine_coverage" title="Wikipedia:Notability (events)">routine coverage</a></b>.<span class="hide-when-compact"> Please help <a class="external text" href="https://en.wikipedia.org/w/index.php?title=The_Lego_Group&action=edit">improve this article</a> and add <a href="/wiki/Wikipedia:Independent_sources" title="Wikipedia:Independent sources">independent sources</a>.</span> <span class="date-container"><i>(<span class="date">November 2022</span>)</i></span></div></td></tr></tbody></table> <p>In 2014, Lego announced that it would not renew its promotional contract with <a href="/wiki/Shell_plc" title="Shell plc">Shell</a> following a <a href="/wiki/Greenpeace" title="Greenpeace">Greenpeace</a> campaign protesting Shell’s plans to drill in the <a href="/wiki/Petroleum_exploration_in_the_Arctic" title="Petroleum exploration in the Arctic">Arctic</a>. Lego CEO <a href="/wiki/J%C3%B8rgen_Vig_Knudstorp" title="Jørgen Vig Knudstorp">Jørgen Vig Knudstorp</a> expressed frustration at the company being used to target Shell, while Greenpeace insisted that firms like Lego should also consider their business partners' environmental impact.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> </p><p>Lego acknowledges the impact of its operations on the environment, in particular in areas such as climate change, resource and energy use and waste. All manufacturing sites are certified according to the environmental standard ISO 14001. The first Borkum Riffgrund 1 wind turbines off the coast of Germany began producing electricity in February 2015, which would help the Lego Group reach its goal of being based 100% on renewable energy by 2020.<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> </p><p>The company claims to recycle 90% of its waste and that it has made its operations nearly one-third more energy efficient over the five years ending on 31 December 2013.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:1_61-0" class="reference"><a href="#cite_note-:1-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> It is seeking alternatives to <a href="/wiki/Crude_oil" class="mw-redirect" title="Crude oil">crude oil</a> as the raw material for its bricks.<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> In June 2015, this resulted in the establishment of the Lego Sustainable Materials Centre, which is expected to recruit more than 100 employees, as a significant step towards the 2030 ambition of finding and implementing sustainable alternatives to current materials.<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> </p><p>In 2023, online magazine <a href="/wiki/Wired_(magazine)" title="Wired (magazine)">Wired</a> reported that Lego has faced challenges in transitioning from traditional <a href="/wiki/Acrylonitrile_butadiene_styrene" title="Acrylonitrile butadiene styrene">acrylonitrile-butadiene-styrene</a> plastic to more sustainable materials due to the difficulties in achieving the necessary durability and production efficiency. Despite previous commitments to reduce plastic waste, the company's recent efforts to create bricks from recycled plastic bottles did not result in the anticipated sustainable alternatives, as the production process resulted in a higher carbon footprint than anticipated.<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> </p><p>In 2024, investigative journalism by Danish news broadcaster <a href="/wiki/DR_(broadcaster)" title="DR (broadcaster)">DR</a> revealed that the Kirk Kristiansen family, owners of Lego, operate three private jets that have flown over 1,000 times between 2020 and 2023, often to destinations linked to vacations and events related to the family's hobby of horse riding. As private aviation is emitting considerable amounts of <a href="/wiki/Greenhouse_gas" title="Greenhouse gas">greenhouse gasses</a>, reports raise concerns about the contrast between the family's private activities and Lego's public commitment to sustainability.<sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Gender_equality_and_human_rights">Gender equality and human rights</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=14" title="Edit section: Gender equality and human rights"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In January 2014, a handwritten letter to Lego from a seven-year-old American girl, Charlotte Benjamin, received widespread attention in the media. In it, the young author complained that there were "more Lego boy people and barely any Lego girls" and observed that "all the girls did was sit at home, go to the beach, and shop, and they had no jobs, but the boys went on adventures, worked, saved people … even swam with sharks".<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Time_67-0" class="reference"><a href="#cite_note-Time-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup> </p><p>In June 2014, it was announced that Lego would be launching a new "Research Institute" collection featuring female scientists including a female chemist, palaeontologist, and astronomer.<sup id="cite_ref-Time_67-1" class="reference"><a href="#cite_note-Time-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup> The science-themed project was selected as the latest <a href="/wiki/Lego_Ideas" title="Lego Ideas">Lego Ideas</a> winner and was submitted by Ellen Kooijman, a geochemist in Stockholm.<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> Lego denied claims that the set was introduced to placate criticism of the company by activists, pointing to its Lego Ideas origins. The Research Institute range sold out within a week of its online release in August 2014. The BBC's Tom de Castella reported that Kooijman was pleased with the set's final design, despite the addition of face makeup to her original proposal, and that <a href="/wiki/Becky_Francis" title="Becky Francis">Becky Francis</a>, professor of education and social justice at <a href="/wiki/King%27s_College_London" title="King's College London">King's College London</a>, who had been "very, very disappointed" by Lego Friends, is a fan.<sup id="cite_ref-BBC_6_August_2014_70-0" class="reference"><a href="#cite_note-BBC_6_August_2014-70"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup> </p><p>In June 2021, Lego released a set entitled "<a href="/wiki/Everyone_Is_Awesome" title="Everyone Is Awesome">Everyone Is Awesome</a>" to celebrate and recognize the <a href="/wiki/LGBTQ%2B" class="mw-redirect" title="LGBTQ+">LGBTQ+</a> community. The set includes over 300 pieces and has 11 monochrome minifigures in the colours of the <a href="/wiki/Rainbow_flag" title="Rainbow flag">Rainbow flag</a>.<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup> </p><p>In October 2021, Lego Group launched a campaign named "Ready for Girls" as part of its celebration of the UN's <a href="/wiki/International_Day_of_the_Girl_Child" title="International Day of the Girl Child">International Day of the Girl</a>. The company also announced its plan to remove gender stereotypes from the toy(s) following a review of a study commissioned by the <a href="/wiki/Geena_Davis_Institute_on_Gender_in_Media" class="mw-redirect" title="Geena Davis Institute on Gender in Media">Geena Davis Institute on Gender in Media</a>.<sup id="cite_ref-72" class="reference"><a href="#cite_note-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> </p><p>On 3 March 2022, during the <a href="/wiki/2022_Russian_invasion_of_Ukraine" class="mw-redirect" title="2022 Russian invasion of Ukraine">2022 Russian invasion of Ukraine</a>, the LEGO Foundation stated it would donate approximately US$16.5<span class="nowrap"> </span>million to organizations including <a href="/wiki/UNICEF" title="UNICEF">UNICEF</a>, <a href="/wiki/Save_the_Children" title="Save the Children">Save the Children</a>, and the Danish <a href="/wiki/Red_Cross" class="mw-redirect" title="Red Cross">Red Cross</a> for emergency relief efforts.<sup id="cite_ref-73" class="reference"><a href="#cite_note-73"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup> </p><p>In April 2022, The LEGO Foundation announced the launch of the company's $20 million play-based learning initiative. The grant programme launched as part of Autism Acceptance Month, is in support of innovative play-based learning for neurodivergent children and turn, will award funding to 25 enterprises in support of innovative learning for <a href="/wiki/Autism" title="Autism">autistic</a> children and children with <a href="/wiki/ADHD" class="mw-redirect" title="ADHD">ADHD</a>.<sup id="cite_ref-74" class="reference"><a href="#cite_note-74"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Logos">Logos</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=15" title="Edit section: Logos"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Below are historical images of the Lego logo throughout the company's existence.<sup id="cite_ref-75" class="reference"><a href="#cite_note-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup> </p> <ul class="gallery mw-gallery-traditional"> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Lego_Logo_1936.jpg" class="mw-file-description" title="1936–1946"><img alt="1936–1946" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/db/Lego_Logo_1936.jpg/180px-Lego_Logo_1936.jpg" decoding="async" width="180" height="50" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/db/Lego_Logo_1936.jpg/270px-Lego_Logo_1936.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/db/Lego_Logo_1936.jpg/360px-Lego_Logo_1936.jpg 2x" data-file-width="942" data-file-height="264" /></a></span></div> <div class="gallerytext">1936–1946</div> </li> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Lego_Logo_1948.gif" class="mw-file-description" title="1948–1950"><img alt="1948–1950" src="//upload.wikimedia.org/wikipedia/commons/6/6a/Lego_Logo_1948.gif" decoding="async" width="180" height="103" class="mw-file-element" data-file-width="140" data-file-height="80" /></a></span></div> <div class="gallerytext">1948–1950</div> </li> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Lego_logos3.jpg" class="mw-file-description" title="1953–1954"><img alt="1953–1954" src="//upload.wikimedia.org/wikipedia/commons/thumb/5/5f/Lego_logos3.jpg/180px-Lego_logos3.jpg" decoding="async" width="180" height="95" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/5f/Lego_logos3.jpg/270px-Lego_logos3.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/5f/Lego_logos3.jpg/360px-Lego_logos3.jpg 2x" data-file-width="672" data-file-height="354" /></a></span></div> <div class="gallerytext">1953–1954</div> </li> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Lego_logo_1955.svg" class="mw-file-description" title="1954–1959"><img alt="1954–1959" src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c3/Lego_logo_1955.svg/180px-Lego_logo_1955.svg.png" decoding="async" width="180" height="97" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c3/Lego_logo_1955.svg/270px-Lego_logo_1955.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c3/Lego_logo_1955.svg/360px-Lego_logo_1955.svg.png 2x" data-file-width="717" data-file-height="386" /></a></span></div> <div class="gallerytext">1954–1959</div> </li> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Lego_1959.jpg" class="mw-file-description" title="1959–1964"><img alt="1959–1964" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/20/Lego_1959.jpg/180px-Lego_1959.jpg" decoding="async" width="180" height="94" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/20/Lego_1959.jpg/270px-Lego_1959.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/20/Lego_1959.jpg/360px-Lego_1959.jpg 2x" data-file-width="658" data-file-height="343" /></a></span></div> <div class="gallerytext">1959–1964</div> </li> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Lego_logos4.jpg" class="mw-file-description" title="1964–1972"><img alt="1964–1972" src="//upload.wikimedia.org/wikipedia/commons/thumb/3/32/Lego_logos4.jpg/180px-Lego_logos4.jpg" decoding="async" width="180" height="88" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/32/Lego_logos4.jpg/270px-Lego_logos4.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/32/Lego_logos4.jpg/360px-Lego_logos4.jpg 2x" data-file-width="714" data-file-height="350" /></a></span></div> <div class="gallerytext">1964–1972</div> </li> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Logo-lego-1973.jpg" class="mw-file-description" title="1972–1998"><img alt="1972–1998" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Logo-lego-1973.jpg/120px-Logo-lego-1973.jpg" decoding="async" width="120" height="120" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Logo-lego-1973.jpg/180px-Logo-lego-1973.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Logo-lego-1973.jpg/240px-Logo-lego-1973.jpg 2x" data-file-width="960" data-file-height="960" /></a></span></div> <div class="gallerytext">1972–1998</div> </li> <li class="gallerybox" style="width: 215px"> <div class="thumb" style="width: 210px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:LEGO_logo.svg" class="mw-file-description" title="1998–present"><img alt="1998–present" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/LEGO_logo.svg/120px-LEGO_logo.svg.png" decoding="async" width="120" height="120" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/LEGO_logo.svg/180px-LEGO_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/24/LEGO_logo.svg/240px-LEGO_logo.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div> <div class="gallerytext">1998–present</div> </li> </ul> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=16" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/List_of_game_manufacturers" title="List of game manufacturers">List of game manufacturers</a></li> <li><a href="/wiki/Fisher-Price" title="Fisher-Price">Fisher-Price</a></li> <li><a href="/wiki/Bandai" title="Bandai">Bandai</a></li> <li><a href="/wiki/Hasbro" title="Hasbro">Hasbro</a></li> <li><a href="/wiki/Mattel" title="Mattel">Mattel</a></li> <li><a href="/wiki/Spin_Master" title="Spin Master">Spin Master</a></li> <li><a href="/wiki/MGA_Entertainment" title="MGA Entertainment">MGA Entertainment</a></li> <li><a href="/wiki/Tomy" title="Tomy">TOMY</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=17" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output 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a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output 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Retrieved 10 July 2014</span> </li> <li id="cite_note-Time-67"><span class="mw-cite-backlink">^ <a href="#cite_ref-Time_67-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Time_67-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text">Alter, Charlotte (2014). <a rel="nofollow" class="external text" href="https://time.com/2822921/soon-there-will-be-female-scientist-legos/">"Soon There Will Be Female Scientist LEGOs"</a>, <i>Time</i>, 4 June 2014. 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Retrieved <span class="nowrap">30 November</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=www.bbc.co.uk&rft.atitle=How+did+LEGO+become+a+gender+battleground%3F&rft.date=2014-08-06&rft.aulast=de+Castella&rft.aufirst=Tom&rft_id=https%3A%2F%2Fwww.bbc.co.uk%2Fnews%2Fmagazine-28660069&rfr_id=info%3Asid%2Fen.wikipedia.org%3AThe+Lego+Group" class="Z3988"></span></span> </li> <li id="cite_note-71"><span class="mw-cite-backlink"><b><a href="#cite_ref-71">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.lego.com/en-au/page/why-i-designed-everyone-is-awesome?icmp=LP-SHCC-Standard-Project_Rainbow_CC_Block_1-PR-MT-QAXDTRW46D">"Why I designed "Everyone is Awesome"<span class="cs1-kern-right"></span>"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210722043242/https://www.lego.com/en-au/page/why-i-designed-everyone-is-awesome?icmp=LP-SHCC-Standard-Project_Rainbow_CC_Block_1-PR-MT-QAXDTRW46D">Archived</a> from the original on 22 July 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">22 July</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Why+I+designed+%22Everyone+is+Awesome%22&rft_id=https%3A%2F%2Fwww.lego.com%2Fen-au%2Fpage%2Fwhy-i-designed-everyone-is-awesome%3Ficmp%3DLP-SHCC-Standard-Project_Rainbow_CC_Block_1-PR-MT-QAXDTRW46D&rfr_id=info%3Asid%2Fen.wikipedia.org%3AThe+Lego+Group" class="Z3988"></span></span> </li> <li id="cite_note-72"><span class="mw-cite-backlink"><b><a href="#cite_ref-72">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGrantham-Philips" class="citation web cs1">Grantham-Philips, Wyatte. <a rel="nofollow" class="external text" href="https://www.usatoday.com/story/money/2021/10/11/lego-remove-gender-stereotypes-toys/6087796001/">"Lego announces plans to remove gender stereotypes from toys, following global survey"</a>. <i>USA TODAY</i><span class="reference-accessdate">. Retrieved <span class="nowrap">19 October</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=USA+TODAY&rft.atitle=Lego+announces+plans+to+remove+gender+stereotypes+from+toys%2C+following+global+survey&rft.aulast=Grantham-Philips&rft.aufirst=Wyatte&rft_id=https%3A%2F%2Fwww.usatoday.com%2Fstory%2Fmoney%2F2021%2F10%2F11%2Flego-remove-gender-stereotypes-toys%2F6087796001%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AThe+Lego+Group" class="Z3988"></span></span> </li> <li id="cite_note-73"><span class="mw-cite-backlink"><b><a href="#cite_ref-73">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.lego.com/en-us/aboutus/news/2022/march/statement-on-ukraine-russia/">"Statement on Ukraine & Russia"</a>. <i>LEGO</i>. 3 March 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">5 March</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LEGO&rft.atitle=Statement+on+Ukraine+%26+Russia&rft.date=2022-03-03&rft_id=https%3A%2F%2Fwww.lego.com%2Fen-us%2Faboutus%2Fnews%2F2022%2Fmarch%2Fstatement-on-ukraine-russia%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AThe+Lego+Group" class="Z3988"></span></span> </li> <li id="cite_note-74"><span class="mw-cite-backlink"><b><a href="#cite_ref-74">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation journal cs1"><a rel="nofollow" class="external text" href="https://philanthropynewsdigest.org/news/lego-foundation-launches-20-million-play-based-learning-initiative">"LEGO Foundation launches $20 million play-based learning initiative"</a>. <i>Philanthropy News Digest</i>. 7 April 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">4 May</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Philanthropy+News+Digest&rft.atitle=LEGO+Foundation+launches+%2420+million+play-based+learning+initiative&rft.date=2022-04-07&rft_id=https%3A%2F%2Fphilanthropynewsdigest.org%2Fnews%2Flego-foundation-launches-20-million-play-based-learning-initiative&rfr_id=info%3Asid%2Fen.wikipedia.org%3AThe+Lego+Group" class="Z3988"></span></span> </li> <li id="cite_note-75"><span class="mw-cite-backlink"><b><a href="#cite_ref-75">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.lego.com/en-us/aboutus/lego-group/the_lego_history/1990">"The LEGO Group History"</a>. Lego. 9 January 2012. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190421214423/https://www.lego.com/en-us/aboutus/lego-group/the_lego_history/1990">Archived</a> from the original on 21 April 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">20 February</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+LEGO+Group+History&rft.pub=Lego&rft.date=2012-01-09&rft_id=https%3A%2F%2Fwww.lego.com%2Fen-us%2Faboutus%2Flego-group%2Fthe_lego_history%2F1990&rfr_id=info%3Asid%2Fen.wikipedia.org%3AThe+Lego+Group" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lego_Group&action=edit&section=18" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://www.lego.com/">Official website</a></span></span></li></ul> <div class="navbox-styles"><style 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abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Lego" title="Template:Lego"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Lego" title="Template talk:Lego"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Lego" title="Special:EditPage/Template:Lego"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Lego329" style="font-size:114%;margin:0 4em"><a href="/wiki/Lego" title="Lego">Lego</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><a class="mw-selflink selflink">The Lego Group</a></li> <li><a href="/wiki/Kirkbi" title="Kirkbi">Kirkbi</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Kristiansen family</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Ole_Kirk_Christiansen" title="Ole Kirk Christiansen">Ole Kirk Christiansen</a></li> <li><a href="/wiki/Godtfred_Kirk_Christiansen" title="Godtfred Kirk Christiansen">Godtfred Kirk Christiansen</a></li> <li><a href="/wiki/Kjeld_Kirk_Kristiansen" title="Kjeld Kirk Kristiansen">Kjeld Kirk Kristiansen</a></li> <li><a href="/wiki/Thomas_Kirk_Kristiansen" title="Thomas Kirk Kristiansen">Thomas Kirk Kristiansen</a></li> <li><a href="/wiki/Sofie_Kirk_Kristiansen" title="Sofie Kirk Kristiansen">Sofie Kirk Kristiansen</a></li> <li><a href="/wiki/Agnete_Kirk_Thinggaard" title="Agnete Kirk Thinggaard">Agnete Kirk Thinggaard</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Notable executives</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/J%C3%B8rgen_Vig_Knudstorp" title="Jørgen Vig Knudstorp">Jørgen Vig Knudstorp</a></li> <li><a href="/wiki/Bali_Padda" title="Bali Padda">Bali Padda</a></li> <li><a href="/wiki/Niels_Christiansen" title="Niels Christiansen">Niels Christiansen</a></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="9" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:LEGO_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/LEGO_logo.svg/50px-LEGO_logo.svg.png" decoding="async" width="50" height="50" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/24/LEGO_logo.svg/75px-LEGO_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/24/LEGO_logo.svg/100px-LEGO_logo.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/History_of_Lego" title="History of Lego">History</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Lego_timeline" class="mw-redirect" title="Lego timeline">Timeline</a></li> <li><i><a href="/wiki/Interlego_AG_v_Tyco_Industries_Inc" title="Interlego AG v Tyco Industries Inc">Interlego AG v Tyco Industries Inc</a></i></li> <li><i><a href="/wiki/Kirkbi_AG_v_Ritvik_Holdings_Inc" title="Kirkbi AG v Ritvik Holdings Inc">Kirkbi AG v Ritvik Holdings Inc</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Lego_themes" title="List of Lego themes">Product ranges</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Lego_Architecture" title="Lego Architecture">Architecture</a></li> <li><a href="/wiki/Lego_Art" title="Lego Art">Art</a></li> <li><a href="/wiki/Lego_Avatar" title="Lego Avatar">Avatar</a></li> <li><a href="/wiki/Lego_Batman" title="Lego Batman">Batman</a></li> <li><a href="/wiki/Lego_BrickHeadz" title="Lego BrickHeadz">BrickHeadz</a></li> <li><a href="/wiki/Lego_Brick_Sketches" title="Lego Brick Sketches">Brick Sketches</a></li> <li><a href="/wiki/Lego_Cars" title="Lego Cars">Cars</a></li> <li><a href="/wiki/Lego_City" title="Lego City">City</a></li> <li><a href="/wiki/Lego_Creator" title="Lego Creator">Creator</a> <ul><li><a href="/wiki/Lego_Icons" title="Lego Icons">Icons</a></li> <li><a href="/wiki/Lego_Modular_Buildings" title="Lego Modular Buildings">Modular Buildings</a></li></ul></li> <li><a href="/wiki/Lego_Minions:_The_Rise_of_Gru" class="mw-redirect" title="Lego Minions: The Rise of Gru">Despicable Me</a></li> <li><a href="/wiki/Lego_Disney" title="Lego Disney">Disney</a></li> <li><a href="/wiki/Lego_Dreamzzz" title="Lego Dreamzzz">Dreamzzz</a></li> <li><a href="/wiki/Lego_Duplo" title="Lego Duplo">Duplo</a></li> <li><a href="/wiki/Lego_Dune" title="Lego Dune">Dune</a></li> <li><a href="/wiki/Lego_Education" title="Lego Education">Education</a></li> <li><a href="/wiki/Lego_Friends" title="Lego Friends">Friends</a></li> <li><a href="/wiki/Lego_Gabby%27s_Dollhouse" title="Lego Gabby's Dollhouse">Gabby's Dollhouse</a></li> <li><a href="/wiki/Lego_Harry_Potter" title="Lego Harry Potter">Harry Potter</a></li> <li><a href="/wiki/Lego_Ideas" title="Lego Ideas">Ideas</a></li> <li><a href="/wiki/Lego_Jurassic_World_(theme)" title="Lego Jurassic World (theme)">Jurassic World</a></li> <li><a href="/wiki/Lego_The_Lord_of_the_Rings" title="Lego The Lord of the Rings">The Lord of the Rings</a></li> <li><a href="/wiki/Lego_Super_Mario" title="Lego Super Mario">Mario</a></li> <li><a href="/wiki/Lego_Minecraft" title="Lego Minecraft">Minecraft</a></li> <li><a href="/wiki/Lego_Minifigures_(theme)" title="Lego Minifigures (theme)">Minifigures</a></li> <li><a href="/wiki/Lego_Monkie_Kid" title="Lego Monkie Kid">Monkie Kid</a></li> <li><a href="/wiki/Lego_Ninjago" title="Lego Ninjago">Ninjago</a></li> <li><a href="/wiki/Lego_Overwatch" title="Lego Overwatch">Overwatch</a></li> <li><a href="/wiki/Lego_The_Simpsons" title="Lego The Simpsons">Simpsons</a></li> <li><a href="/wiki/Lego_Sonic_the_Hedgehog" title="Lego Sonic the Hedgehog">Sonic</a></li> <li><a href="/wiki/Lego_Speed_Champions" title="Lego Speed Champions">Speed Champions</a></li> <li><a href="/wiki/Lego_Spider-Man" title="Lego Spider-Man">Spider-Man</a></li> <li><a href="/wiki/Lego_Star_Wars" title="Lego Star Wars">Star Wars</a></li> <li><a href="/wiki/Lego_Super_Heroes" title="Lego Super Heroes">Super Heroes</a></li> <li><a href="/wiki/Lego_Technic" title="Lego Technic">Technic</a></li> <li><a href="/wiki/Lego_Trains" title="Lego Trains">Trains</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Discontinued</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Lego_4%2B" title="Lego 4+">4+</a></li> <li><a href="/wiki/Lego_Adventurers" title="Lego Adventurers">Adventurers</a></li> <li><a href="/wiki/Lego_Agents" title="Lego Agents">Agents</a></li> <li><a href="/wiki/Lego_Alpha_Team" title="Lego Alpha Team">Alpha Team</a></li> <li><a href="/wiki/Lego_The_Angry_Birds_Movie" title="Lego The Angry Birds Movie">The Angry Birds Movie</a></li> <li><a href="/wiki/Lego_Aqua_Raiders" title="Lego Aqua Raiders">Aqua Raiders</a></li> <li><a href="/wiki/Lego_Aquazone" title="Lego Aquazone">Aquazone</a></li> <li><a href="/wiki/Lego_Atlantis" title="Lego Atlantis">Atlantis</a></li> <li><a href="/wiki/Lego_Avatar:_The_Last_Airbender" title="Lego Avatar: The Last Airbender">Avatar: The Last Airbender</a></li> <li><a href="/wiki/Lego_Baby" title="Lego Baby">Primo / Baby</a></li> <li><a href="/wiki/Lego_Belville" title="Lego Belville">Belville</a></li> <li><a href="/wiki/Ben_10:_Alien_Force#Merchandise" title="Ben 10: Alien Force">Ben 10: Alien Force</a></li> <li><a href="/wiki/Bionicle" title="Bionicle">Bionicle</a></li> <li><a href="/wiki/Lego_Castle" title="Lego Castle">Castle</a></li> <li><a href="/wiki/Lego_Education" title="Lego Education">Dacta</a></li> <li><a href="/wiki/Lego_DC_Super_Hero_Girls" title="Lego DC Super Hero Girls">DC Super Hero Girls</a></li> <li><a href="/wiki/Lego_Dino" title="Lego Dino">Dino</a></li> <li><a href="/wiki/Lego_DOTS" title="Lego DOTS">DOTS</a></li> <li><a href="/wiki/Lego_Elves" title="Lego Elves">Elves</a></li> <li><a href="/wiki/Lego_Exo-Force" title="Lego Exo-Force">Exo-Force</a></li> <li><a href="/wiki/Lego_Fabuland" title="Lego Fabuland">Fabuland</a></li> <li><a href="/wiki/Lego_FORMA" title="Lego FORMA">FORMA</a></li> <li><a href="/wiki/Lego_Fusion" title="Lego Fusion">Fusion</a></li> <li><a href="/wiki/Galidor:_Defenders_of_the_Outer_Dimension#Toy_line" title="Galidor: Defenders of the Outer Dimension">Galidor</a></li> <li><a href="/wiki/Lego_Games" title="Lego Games">Games</a></li> <li><a href="/wiki/Lego_Ghostbusters" title="Lego Ghostbusters">Ghostbusters</a></li> <li><a href="/wiki/Hero_Factory_(TV_series)" title="Hero Factory (TV series)">Hero Factory</a></li> <li><a href="/wiki/Lego_Hidden_Side" title="Lego Hidden Side">Hidden Side</a></li> <li><a href="/wiki/Lego_Homemaker" title="Lego Homemaker">Homemaker</a></li> <li><a href="/wiki/Lego_Indiana_Jones" title="Lego Indiana Jones">Indiana Jones</a></li> <li><a href="/wiki/Lego_Jack_Stone" title="Lego Jack Stone">Jack Stone</a></li> <li><a href="/wiki/Lego_Juniors" title="Lego Juniors">Juniors</a></li> <li><a href="/wiki/Lego_Legends_of_Chima" title="Lego Legends of Chima">Legends of Chima</a></li> <li><a href="/wiki/The_Lego_Batman_Movie_(Lego_theme)" title="The Lego Batman Movie (Lego theme)">The Lego Batman Movie</a></li> <li><a href="/wiki/The_Lego_Movie_(Lego_theme)" title="The Lego Movie (Lego theme)">The Lego Movie</a></li> <li><a href="/wiki/The_Lego_Ninjago_Movie_(Lego_theme)" title="The Lego Ninjago Movie (Lego theme)">The Lego Ninjago Movie</a></li> <li><a href="/wiki/Lego_Life_of_George" title="Lego Life of George">Life of George</a></li> <li><a href="/wiki/Lego_The_Lone_Ranger" title="Lego The Lone Ranger">The Lone Ranger</a></li> <li><a href="/wiki/Lego_Mars_Mission" title="Lego Mars Mission">Mars Mission</a></li> <li><a href="/wiki/Lego_Mindstorms" title="Lego Mindstorms">Mindstorms</a></li> <li><a href="/wiki/Mixels" title="Mixels">Mixels</a></li> <li><a href="/wiki/Lego_Monster_Fighters" title="Lego Monster Fighters">Monster Fighters</a></li> <li><a href="/wiki/Nexo_Knights" title="Nexo Knights">Nexo Knights</a></li> <li><a href="/wiki/Lego_Ninja" title="Lego Ninja">Ninja</a></li> <li><a href="/wiki/Lego_Pharaoh%27s_Quest" title="Lego Pharaoh's Quest">Pharaoh's Quest</a></li> <li><a href="/wiki/Lego_Pirates" title="Lego Pirates">Pirates</a></li> <li><a href="/wiki/Lego_Pirates_of_the_Caribbean" title="Lego Pirates of the Caribbean">Pirates of the Caribbean</a></li> <li><a href="/wiki/Lego_Power_Miners" title="Lego Power Miners">Power Miners</a></li> <li><a href="/wiki/Lego_The_Powerpuff_Girls" title="Lego The Powerpuff Girls">The Powerpuff Girls</a></li> <li><a href="/wiki/Lego_Prince_of_Persia" title="Lego Prince of Persia">Prince of Persia</a></li> <li><a href="/wiki/Lego_Racers_(Lego_theme)" title="Lego Racers (Lego theme)">Racers</a></li> <li><a href="/wiki/Lego_RoboRiders" title="Lego RoboRiders">RoboRiders</a></li> <li><a href="/wiki/Lego_Rock_Raiders" title="Lego Rock Raiders">Rock Raiders</a></li> <li><a href="/wiki/Lego_Scooby-Doo" title="Lego Scooby-Doo">Scooby-Doo</a></li> <li><a href="/wiki/Lego_Space" title="Lego Space">Space</a></li> <li><a href="/wiki/Lego_Speed_Racer" title="Lego Speed Racer">Speed Racer</a></li> <li><a href="/wiki/List_of_SpongeBob_SquarePants_merchandise#Lego_SpongeBob_SquarePants" title="List of SpongeBob SquarePants merchandise">SpongeBob SquarePants</a></li> <li><a href="/wiki/Lego_Sports" title="Lego Sports">Sports</a></li> <li><a href="/wiki/Lego_Spybotics" title="Lego Spybotics">Spybotics</a></li> <li><a href="/wiki/Lego_Stranger_Things" title="Lego Stranger Things">Stranger Things</a></li> <li><a href="/wiki/Lego_Studios" title="Lego Studios">Studios</a></li> <li><a href="/wiki/Lego_Teenage_Mutant_Ninja_Turtles" title="Lego Teenage Mutant Ninja Turtles">Teenage Mutant Ninja Turtles</a></li> <li><a href="/wiki/Lego_Toy_Story" title="Lego Toy Story">Toy Story</a></li> <li><a href="/wiki/Lego_Trolls_World_Tour" title="Lego Trolls World Tour">Trolls World Tour</a></li> <li><a href="/wiki/Lego_Ultra_Agents" title="Lego Ultra Agents">Ultra Agents</a></li> <li><a href="/wiki/Lego_Unikitty!" title="Lego Unikitty!">Unikitty!</a></li> <li><a href="/wiki/Lego_Vidiyo" title="Lego Vidiyo">Vidiyo</a></li> <li><a href="/wiki/Lego_Wild_West" title="Lego Wild West">Wild West</a></li> <li><a href="/wiki/Lego_World_Racers" title="Lego World Racers">World Racers</a></li> <li><a href="/wiki/Lego_Znap" title="Lego Znap">Znap</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other products</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Lego_Games" title="Lego Games">Games</a></li> <li><a href="/wiki/Lego_Serious_Play" title="Lego Serious Play">Serious Play</a></li></ul> </div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Media5" scope="row" class="navbox-group" style="width:1%">Media</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Lego_films_and_TV_series" title="List of Lego films and TV series">Films & TV series</a> <ul><li><a href="/wiki/The_Lego_Movie_(franchise)" title="The Lego Movie (franchise)"><i>The Lego Movie</i> franchise</a></li></ul></li> <li><a href="/wiki/Lego_Masters" title="Lego Masters">Lego Masters</a></li> <li><i><a href="/wiki/Piece_by_Piece_(2024_film)" title="Piece by Piece (2024 film)">Piece by Piece</a></i></li> <li>Software <ul><li><a href="/wiki/Lego_Life" title="Lego Life">Lego Life</a></li> <li><a href="/wiki/Lego_Interactive" class="mw-redirect" title="Lego Interactive">Lego Interactive</a></li> <li><a href="/wiki/List_of_Lego_video_games" title="List of Lego video games">List of video games</a> <ul><li><i><a href="/wiki/Lego_Ninjago_(video_game_franchise)" title="Lego Ninjago (video game franchise)">Ninjago</a></i></li></ul></li> <li><i><a href="/wiki/Lego_Universe" title="Lego Universe">Lego Universe</a></i></li></ul></li> <li><i><a href="/wiki/Lego_Club_Magazine" title="Lego Club Magazine">Lego Club Magazine</a></i></li> <li><i><a href="/wiki/Lego_White_Noise" title="Lego White Noise">Lego White Noise</a></i></li></ul> </div></td></tr></tbody></table><div> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Theme parks</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Legoland" title="Legoland">Legoland</a> <ul><li><a href="/wiki/Legoland_Billund_Resort" title="Legoland Billund Resort">Billund</a></li> <li><a href="/wiki/Legoland_California" title="Legoland California">California</a></li> <li><a href="/wiki/Legoland_Deutschland_Resort" title="Legoland Deutschland Resort">Deutschland</a></li> <li><a href="/wiki/Legoland_Dubai" title="Legoland Dubai">Dubai</a></li> <li><a href="/wiki/Legoland_Florida" title="Legoland Florida">Florida</a></li> <li><a href="/wiki/Legoland_Japan_Resort" title="Legoland Japan Resort">Japan</a></li> <li><a href="/wiki/Legoland_Korea_Resort" title="Legoland Korea Resort">Korea</a></li> <li><a href="/wiki/Legoland_Malaysia_Resort" title="Legoland Malaysia Resort">Malaysia</a></li> <li><a href="/wiki/Legoland_New_York" title="Legoland New York">New York</a></li> <li><a href="/wiki/Legoland_Sichuan" title="Legoland Sichuan">Sichuan</a></li> <li><a href="/wiki/Legoland_Windsor_Resort" title="Legoland Windsor Resort">Windsor</a></li></ul></li> <li><a href="/wiki/Legoland_Discovery_Centre" title="Legoland Discovery Centre">Legoland Discovery Centre</a> <ul><li><a href="/wiki/Legoland_Discovery_Center_Boston" title="Legoland Discovery Center Boston">Boston</a></li> <li><a href="/wiki/Legoland_Discovery_Center_Chicago" title="Legoland Discovery Center Chicago">Chicago</a></li> <li><a href="/wiki/Legoland_Discovery_Center_Dallas_Fort_Worth" title="Legoland Discovery Center Dallas Fort Worth">Dallas Fort Worth</a></li> <li><a href="/wiki/Legoland_Discovery_Center_Kansas_City" title="Legoland Discovery Center Kansas City">Kansas City</a></li> <li><a href="/wiki/LEGOLAND_Discovery_Centre_Toronto" title="LEGOLAND Discovery Centre Toronto">Toronto</a></li> <li><a href="/wiki/Legoland_Discovery_Center_Westchester" title="Legoland Discovery Center Westchester">Westchester</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Events</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/BrickCon" title="BrickCon">BrickCon</a></li> <li><a href="/wiki/BrickFair" title="BrickFair">BrickFair</a></li> <li><a href="/wiki/BrickFest" title="BrickFest">BrickFest</a></li> <li><a href="/wiki/Brickf%C3%AAte" title="Brickfête">Brickfête</a></li> <li><a href="/wiki/Brick_Fiesta" title="Brick Fiesta">Brick Fiesta</a></li> <li><a href="/wiki/Brickworld" title="Brickworld">Brickworld</a></li> <li><a href="/wiki/FIRST_Lego_League" class="mw-redirect" title="FIRST Lego League">FIRST Lego League</a> <ul><li><a href="/wiki/FIRST_Lego_League_Jr." class="mw-redirect" title="FIRST Lego League Jr.">FIRST Lego League Jr.</a></li></ul></li> <li><a href="/wiki/Robofest" title="Robofest">Robofest</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Lego_in_popular_culture" title="Lego in popular culture">In popular culture</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/A_Lego_Brickumentary" title="A Lego Brickumentary">A Lego Brickumentary</a></i></li> <li>"<a href="/wiki/Brick_Like_Me" title="Brick Like Me">Brick Like Me</a>"</li> <li><i><a href="/wiki/The_Brick_Bible" title="The Brick Bible">The Brick Bible</a></i></li> <li><i><a href="/wiki/The_Lego_Story" title="The Lego Story">The Lego Story</a></i></li> <li><i><a href="/wiki/The_Toys_That_Made_Us" title="The Toys That Made Us">The Toys That Made Us</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related companies</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hasbro" title="Hasbro">Hasbro</a></li> <li><a href="/wiki/Mattel" title="Mattel">Mattel</a></li> <li><a href="/wiki/Spin_Master" title="Spin Master">Spin Master</a></li> <li><a href="/wiki/Bandai" title="Bandai">Bandai</a></li> <li><a href="/wiki/Tomy" title="Tomy">Tomy</a></li> <li><a href="/wiki/Merlin_Entertainments" title="Merlin Entertainments">Merlin Entertainments</a></li> <li><a href="/wiki/BrickLink" title="BrickLink">BrickLink</a></li> <li><a href="/wiki/TT_Games" title="TT Games">TT Games</a> <ul><li><a href="/wiki/Traveller%27s_Tales" title="Traveller's Tales">Traveller's Tales</a></li></ul></li> <li><a href="/wiki/Gameloft" title="Gameloft">Gameloft</a></li> <li><a href="/wiki/Epic_Games" title="Epic Games">Epic Games</a></li> <li><a href="/wiki/WildBrain_Studios" title="WildBrain Studios">WildBrain Studios</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other topics</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Lego_fandom" title="Lego fandom">Lego fandom</a></li> <li><a href="/wiki/Brickfilm" title="Brickfilm">Brickfilm</a></li> <li><a href="/wiki/LDraw" title="LDraw">LDraw</a></li> <li><a href="/wiki/Violence_and_Lego" title="Violence and Lego">Violence and Lego</a></li> <li><a href="/wiki/Lego_House_(Billund)" title="Lego House (Billund)">Lego House</a></li> <li><a href="/wiki/LUGNET" title="LUGNET">LUGNET</a></li> <li><a href="/wiki/Lego_minifigure" title="Lego minifigure">Minifigure</a></li> <li><a href="/wiki/BrainPop" title="BrainPop">BrainPop</a></li> <li><a href="/wiki/Hilary_Page" title="Hilary Page">Hilary Page</a></li> <li><a href="/wiki/Tokio_Express" title="Tokio Express">Tokio Express</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <b><a href="/wiki/Category:Lego" title="Category:Lego">Category</a></b></li></ul> </div></td></tr></tbody></table></div> <p><span class="geo-inline-hidden noexcerpt"><style data-mw-deduplicate="TemplateStyles:r1156832818">.mw-parser-output .geo-default,.mw-parser-output .geo-dms,.mw-parser-output .geo-dec{display:inline}.mw-parser-output .geo-nondefault,.mw-parser-output .geo-multi-punct,.mw-parser-output .geo-inline-hidden{display:none}.mw-parser-output .longitude,.mw-parser-output .latitude{white-space:nowrap}</style><span class="plainlinks nourlexpansion"><a class="external text" href="https://geohack.toolforge.org/geohack.php?pagename=The_Lego_Group&params=55_44_00_N_09_07_15_E_"><span class="geo-default"><span class="geo-dms" title="Maps, aerial photos, and other data for this location"><span class="latitude">55°44′00″N</span> <span class="longitude">09°07′15″E</span></span></span><span class="geo-multi-punct"> / </span><span class="geo-nondefault"><span class="geo-dec" title="Maps, aerial photos, and other data for this location">55.73333°N 9.12083°E</span><span style="display:none"> / <span class="geo">55.73333; 9.12083</span></span></span></a></span></span> </p> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"><style data-mw-deduplicate="TemplateStyles:r1038841319">.mw-parser-output .tooltip-dotted{border-bottom:1px dotted;cursor:help}</style></div><div role="navigation" class="navbox authority-control" aria-labelledby="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q1063455#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata1687" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div id="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q1063455#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata1687" style="font-size:114%;margin:0 4em"><a href="/wiki/Help:Authority_control" title="Help:Authority control">Authority control databases</a> <span class="mw-valign-text-top noprint" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q1063455#identifiers" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">International</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://isni.org/isni/0000000404259757">ISNI</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://viaf.org/viaf/172841605">VIAF</a></span></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">National</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><span class="uid"><a rel="nofollow" class="external text" href="https://d-nb.info/gnd/16156954-7">Germany</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://id.loc.gov/authorities/n85242482">United States</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://catalogue.bnf.fr/ark:/12148/cb13889000s">France</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://data.bnf.fr/ark:/12148/cb13889000s">BnF data</a></span></li><li><span class="uid"><a rel="nofollow" class="external text" href="https://nla.gov.au/anbd.aut-an57390025">Australia</a></span></li><li><span class="uid"><span class="rt-commentedText 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