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class="topic-curation__item"><span> <svg width="24" height="24" class viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 2C6.48 2 2 6.48 2 12C2 17.52 6.48 22 12 22C17.52 22 22 17.52 22 12C22 6.48 17.52 2 12 2ZM13 19H11V17H13V19ZM15.07 11.25L14.17 12.17C13.45 12.9 13 13.5 13 15H11V14.5C11 13.4 11.45 12.4 12.17 11.67L13.41 10.41C13.78 10.05 14 9.55 14 9C14 7.9 13.1 7 12 7C10.9 7 10 7.9 10 9H8C8 6.79 9.79 5 12 5C14.21 5 16 6.79 16 9C16 9.88 15.64 10.68 15.07 11.25Z" fill="currentColor"></path></svg> </span><a data-topic-id="2487" class="topic-curation__item-link link" href="https://community.sproutsocial.com/content-creation-67/linkedin-newsletter-2487">LinkedIn Newsletter</a></li></ul></div></div></div></div></section></div> </div> </div> <div class="widget-container widget-container--featured_topics widget-container--index-11" data-idx="11"> <div class="widget-placeholder"> <div data-preact="destination/modules/Navigation/widget-featured-topics/index.sync" class="" 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In this hands-on workshop, you'll learn how to customize reports, filter for the most relevant insights, and present data in a way that creates real impact. Whether you want to track performance more efficiently, highlight key wins for leadership, or refine your social strategy, this session will help you make sense of the data and tell a compelling story with your data.<\/span><\/span><\/p><ul><li><span style=\"color:#0e101a;\"><span style=\"background-color:#ffffff;\"><strong>Build custom reports that fit your goals<\/strong><\/span><\/span><span style=\"color:#0e101a;\"><span style=\"background-color:#ffffff;\"> \u2013 Customize your data to highlight the key metrics for your business<\/span><\/span><\/li>\t<li><span style=\"color:#0e101a;\"><span style=\"background-color:#ffffff;\"><strong>Find the insights that matter<\/strong><\/span><\/span><span style=\"color:#0e101a;\"><span style=\"background-color:#ffffff;\"> \u2013 Cut through the noise and focus on data that tells a meaningful story<\/span><\/span><\/li>\t<li><span style=\"color:#0e101a;\"><span style=\"background-color:#ffffff;\"><strong>Showcase your impact<\/strong><\/span><\/span><span style=\"color:#0e101a;\"><span style=\"background-color:#ffffff;\"> \u2013 Present reports in a way that resonates\u00a0with stakeholders and informs smarter decisions<\/span><\/span><\/li><\/ul><p><br \/><span style=\"color:#0e101a;\"><span style=\"background-color:#ffffff;\">Join us to enhance your reporting, gain confidence navigating analytics, and get more value from your data.<\/span><\/span><\/p><section class=\"callout callout-red\"><div><div><div><div><div><h2><strong>Register here:\u00a0<a href=\"https:\/\/sproutsocial.zoom.us\/webinar\/register\/WN_n94ij1VyR7G2qtsAxF_7fg\">Premium Analytics: Measure, Optimize, and Prove Your Impact<\/a><\/strong><\/h2><p><em><strong>Note: Premium Analytics is a subscription add-on and is not included in all plans.<\/strong><\/em><\/p><\/div><\/div><\/div><\/div><\/div><\/section><p>\u00a0<\/p><h2><strong>Meet our speakers:<\/strong>\u00a0<\/h2><figure><img alt=\"\" src=\"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/5af67e5f-bec4-40a7-9b9d-d98e79d151e9.png\" \/><\/figure><p><strong>Ashley Roberts\u00a0| Strategic Services Consultant, Sprout Social<\/strong><br \/>Ashley Roberts brings over nine years of reporting experience, empowering businesses to translate data into actionable insights. 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She spent the first 2 years of her Sprout Social career as an\u00a0implementation\u00a0and onboarding Customer Success Manager before transitioning over to The Arboretum community team.\u00a0In her free time she enjoys spending time with family, driving her children to their various sporting events,\u00a0and traveling.<\/p><p>\u00a0<\/p>","author":{"id":35,"url":"\/members\/laura-porcincula-35","name":"Laura Porcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f650a8c8-2e58-4527-9313-d6f2abe59aad.png","userTitle":"Community Manager","rank":{"isBold":true,"isItalic":false,"isUnderline":false,"avatarIcon":"aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","avatarIconUrl":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/aaa82a05-eba3-48c5-a287-95e908c446c7_thumb.png","name":"Community Manager"},"userLevel":7,"badges":[{"title":"Conversation Starter","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/52857a47-dd64-4382-a73f-bf09cf7537f4_thumb.png"},{"title":"Conversationalist","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/04948518-f5d4-41da-922f-68a3fcef06fe_thumb.png"},{"title":"Best Answer","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/eaf0238b-ee31-42b3-a3c6-d8ef94171c45_thumb.png"},{"title":"Product Expert","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/a4ac77a3-2652-4540-a68a-a0526554f542_thumb.png"},{"title":"Busy Bee","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/d2943ab3-0012-4880-ad98-0a63c3185f8e_thumb.png"},{"title":"Content Catalyst","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/f2c64263-3bf0-4d77-bb5c-0d748740791f_thumb.png"},{"title":"Data Strategist","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/9349ff4e-57b0-41b3-a20f-e5538830c31e_thumb.png"},{"title":"Social Network Navigator","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/ea52aec9-c19e-4997-b768-211bcae070e9_thumb.png"},{"title":"Trendspotter","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/87881a49-d4db-45d3-a61c-9f41be0079ff_thumb.png"},{"title":"Community Connector","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/8ad44f5d-097e-47d6-a3fa-4f4d76eecbfb_thumb.png"},{"title":"Career Advisor","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/12fff6e1-b853-494b-8413-cdab7b24fa28_thumb.png"},{"title":"Sprout Expert","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/44eee09a-6b9c-4073-aa76-74be852cede4_thumb.png"},{"title":"Product Insider","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/7d49e237-c9f1-434c-aebc-fae04134bca1_thumb.png"},{"title":"Skill Seeker","url":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/3bd3c234-bcdb-4ede-9963-b2e08ca93294_thumb.png"}],"isBanned":false},"type":"Training - Sprout Customers Only","url":"https:\/\/community.sproutsocial.com\/events\/premium-analytics-measure-optimize-and-prove-your-impact-127","image":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/7c411571-496d-4de6-8bdf-40c25819a1df_thumb.png","location":"","startsAt":1744822800,"endsAt":1744828200,"contentType":"event","attendees":[{"id":7258,"avatar":"","name":"noa.iacobovich","rank":{"name":"Level 1","isBold":true,"isItalic":false,"isUnderline":false,"color":""}},{"id":15516,"avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/bda3a4dd-53fb-40cd-9a11-750f4d26a589.png","name":"LochNessie","rank":{"name":"Level 1","isBold":true,"isItalic":false,"isUnderline":false,"color":""}},{"id":15859,"avatar":"","name":"gail.hansche","rank":{"name":"Level 1","isBold":true,"isItalic":false,"isUnderline":false,"color":""}},{"id":18691,"avatar":"","name":"marcia.dx","rank":{"name":"Level 1","isBold":true,"isItalic":false,"isUnderline":false,"color":""}},{"id":18693,"avatar":"","name":"sonny.desai","rank":{"name":"Level 1","isBold":true,"isItalic":false,"isUnderline":false,"color":""}}],"attendeeCount":347,"isLoggedInUserAttendee":false,"createdAt":"1741804799","timezoneName":"-07:00"},{"id":129,"title":"AI-Powered Social: Work Smarter, Create Faster, Engage Better","content":"<p>AI is transforming social media. Are you keeping up?<\/p><p>Join <strong>Jeff MacDonald, Director of AI at Mekanism<\/strong>, for a hands-on workshop where you'll not only learn about AI\u2019s impact on social media teams, but also follow along in real time and start applying it yourself.<\/p><p>You\u2019ll explore real-world AI tools like <strong>Google AI Studio<\/strong> and <strong>ChatGPT\u2019s latest image-generation models<\/strong> to:<\/p><ul><li>Streamline content creation and generate copy, visuals, and ideas instantly<\/li>\t<li>Enhance engagement with AI-driven insights that reach the right audience<\/li>\t<li>Work more efficiently by automating tedious tasks and freeing up time for strategy<\/li><\/ul><p>No passive learning here. This session is interactive with step-by-step guidance to help you put AI into action right away.<\/p><p>Don\u2019t just hear about AI. Experience it. 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UTC","offset":"-00:00","value":"UTC"}],"phrases":{"Forum":{"{n} year|{n} years":"{n} year|{n} years","{n} month|{n} months":"{n} month|{n} months","{n} day|{n} days":"{n} day|{n} days","{n} hour|{n} hours":"{n} hour|{n} hours","{n} minute|{n} minutes":"{n} minute|{n} minutes","just":"just now","{plural} ago":"{plural} ago"}},"isNested":null}"><section role="group" class="featured-topics qa-featured-topics-container homepage-widget-wrapper"><div class="sitewidth"><div class="col"><h3 class="widget-title widget__heading featured-topics__heading">Events you don't want to miss</h3><div class="vertically-stacked featured-topics__list" data-bounded-context="Navigation" data-entity="featured-topics"><article class="featured-topic featured-topic--featured-image" style="--cards-per-row: 3"><a href="https://community.sproutsocial.com/events/premium-analytics-measure-optimize-and-prove-your-impact-127" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="Premium Analytics: Measure, Optimize, and Prove Your Impact" aria-label="Premium Analytics: Measure, Optimize, and Prove Your Impact"></a></article><article class="featured-topic featured-topic--featured-image" style="--cards-per-row: 3"><a href="https://community.sproutsocial.com/events/ai-powered-social-work-smarter-create-faster-engage-better-129" class="featured-topic__url-link" data-track-type="click" data-element-name="Topic link" title="AI-Powered Social: Work Smarter, Create Faster, Engage Better" aria-label="AI-Powered Social: Work Smarter, Create Faster, Engage Better"></a></article></div></div></div></section></div> </div> </div> <div class="widget-container widget-container--html_widget widget-container--index-12" data-idx="12"> <div class="widget-placeholder"> <div data-preact="widget-custom-html/index" class="" data-props="{"title":"","html":"<br>\n<br>\n<br>"}"><div class="custom-html-widget-wrapper"><section class="full-width custom-html"><br> <br> 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I\u2019m a bit newer to the sprout platform but I\u2019m also relatively newer to being in the car industry. Does anyone have any solid organic tactics that they use in the industry that seems to work well for them? 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Do you think TikTok gets another extension, a sale will go through, or a\u00a0ban will be made to stick?\u00a0<\/p><p>With all that uncertainty around TikTok in the next week alone, do you have contingencies in place, regardless of whatever happens on the political\/business side of things?<br \/><br \/>I feel like a \u201cwait and see\u201d approach may be the only way to go right now, while exploring alternatives to TikTok.\u00a0<\/p>","categoryName":"Latest Talks & Trends","categoryId":"72","contentType":"question","featuredImage":"","likes":4,"views":70,"votes":0,"replyCount":9,"publishedAt":"2025-03-28T13:35:19+00:00","lastActivityAt":"2025-04-05T02:06:35+00:00","lastContributor":{"id":"14478","username":"MisterP","avatar":""},"lastPostId":1585,"author":{"id":"14478","username":"MisterP","avatar":""},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":true,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago","lastReplyPublicId":"10305"},{"categoryUrl":"https:\/\/community.sproutsocial.com\/healthcare-hub-83","topicUrl":{"destination":"https:\/\/community.sproutsocial.com\/healthcare-hub-83\/announcing-1-1-connections-for-healthcare-hub-members-2508"},"id":"775","publicId":"2508","title":"Announcing 1:1 Connections for Healthcare Hub Members","content":"<p>We\u2019re excited to announce a new networking opportunity within The Arboretum's Healthcare Hub! We recognize the value of peer discussions and are thrilled to launch\u00a01:1 Connections, a new way to meet and learn from your healthcare social marketing peers who truly understands the unique challenges you face in the healthcare industry.<\/p><h3><strong>Here\u2019s why you\u2019ll love this program:<\/strong><\/h3><ul><li>Exchange insights on industry challenges and trends with someone who knows what you\u2019re going through<\/li>\t<li>Learn actionable strategies from an experienced peer who understands the nuances of HIPAA, patient engagement, and effective content creation<\/li>\t<li>Forge meaningful connections with fellow marketers to support your ongoing development<\/li><\/ul><p><br \/><span style=\"color:#000000;\">Whether you're looking for fresh ideas, peer support, or just someone who understands the unique challenges of social in health care, this is your chance to connect.<\/span><\/p><h3><strong><span style=\"color:#000000;\">How does it work?<\/span><\/strong><\/h3><ul><li><span style=\"color:#000000;\">Sign up and share a little about your role and interests <\/span><span style=\"color:#000000;\"><strong>by April 11th<\/strong><\/span><\/li>\t<li><span style=\"color:#000000;\">You\u2019ll get\u00a0matched with another industry peer and get introduced by April 14th<\/span><\/li>\t<li><span style=\"color:#000000;\">Set up a quick, 30-minute chat to exchange insights, discuss challenges, and build connections<\/span><\/li><\/ul><p><br \/>This program offers a simple yet powerful way to connect, learn, and grow\u2014all within our amazing Arboretum community. 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Hopping on for my first post ever and to pick your brains about adding alt text for social media graphics that are already text heavy. For context, I work in higher ed. and post a weekly calendar of arts events on campus.\u00a0<br \/><br \/>My current tactic is typing the event info word for word into the alt text field. I\u2019m not sure if this would be helpful or bothersome for someone using an assistive device like a screen reader. Any insight or suggestions? 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I\u2019m a bit newer to the sprout platform but I\u2019m also relatively newer to being in the car industry. Does anyone have any solid organic tactics that they use in the industry that seems to work well for them? 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Don\u2019t know who else is in the same boat but if\u00a0you\u2019re like me, you may have noticed shifts in LinkedIn performance recently\u00a0 \ud83d\ude05<\/p><p>We\u2019re a B2B tech company and last year we were on a high with increased impressions, engagement rate and CTR QoQ for just about the whole year! Then come January 2025...our impressions have completely gone down. We are getting half to 1\/3 of the impressions we used to get. We have a consistent posting strategy (daily), we do a mix of thought leadership, static imagery, carousels, and once in a while videos.\u00a0Yet, our organic reach has declined MoM this year. With this being said we still have an excellent ER and CTR, its just the reach.<\/p><p>Is anyone else experiencing this with a B2B LinkedIn account? What are you doing to combat this? 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Do you think TikTok gets another extension, a sale will go through, or a\u00a0ban will be made to stick?\u00a0<\/p><p>With all that uncertainty around TikTok in the next week alone, do you have contingencies in place, regardless of whatever happens on the political\/business side of things?<br \/><br \/>I feel like a \u201cwait and see\u201d approach may be the only way to go right now, while exploring alternatives to TikTok.\u00a0<\/p>","categoryName":"Latest Talks & Trends","categoryId":"72","contentType":"question","featuredImage":"","likes":4,"views":70,"votes":0,"replyCount":9,"publishedAt":"2025-03-28T13:35:19+00:00","lastActivityAt":"2025-04-05T02:06:35+00:00","lastContributor":{"id":"14478","username":"MisterP","avatar":""},"lastPostId":1585,"author":{"id":"14478","username":"MisterP","avatar":""},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":true,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago","lastReplyPublicId":"10305"},{"categoryUrl":"https:\/\/community.sproutsocial.com\/healthcare-hub-83","topicUrl":{"destination":"https:\/\/community.sproutsocial.com\/healthcare-hub-83\/announcing-1-1-connections-for-healthcare-hub-members-2508"},"id":"775","publicId":"2508","title":"Announcing 1:1 Connections for Healthcare Hub Members","content":"<p>We\u2019re excited to announce a new networking opportunity within The Arboretum's Healthcare Hub! We recognize the value of peer discussions and are thrilled to launch\u00a01:1 Connections, a new way to meet and learn from your healthcare social marketing peers who truly understands the unique challenges you face in the healthcare industry.<\/p><h3><strong>Here\u2019s why you\u2019ll love this program:<\/strong><\/h3><ul><li>Exchange insights on industry challenges and trends with someone who knows what you\u2019re going through<\/li>\t<li>Learn actionable strategies from an experienced peer who understands the nuances of HIPAA, patient engagement, and effective content creation<\/li>\t<li>Forge meaningful connections with fellow marketers to support your ongoing development<\/li><\/ul><p><br \/><span style=\"color:#000000;\">Whether you're looking for fresh ideas, peer support, or just someone who understands the unique challenges of social in health care, this is your chance to connect.<\/span><\/p><h3><strong><span style=\"color:#000000;\">How does it work?<\/span><\/strong><\/h3><ul><li><span style=\"color:#000000;\">Sign up and share a little about your role and interests <\/span><span style=\"color:#000000;\"><strong>by April 11th<\/strong><\/span><\/li>\t<li><span style=\"color:#000000;\">You\u2019ll get\u00a0matched with another industry peer and get introduced by April 14th<\/span><\/li>\t<li><span style=\"color:#000000;\">Set up a quick, 30-minute chat to exchange insights, discuss challenges, and build connections<\/span><\/li><\/ul><p><br \/>This program offers a simple yet powerful way to connect, learn, and grow\u2014all within our amazing Arboretum community. We\u2019ll match you with a peer, so all you have to do is sign up!<\/p><h3><strong>Ready to connect? <a href=\"https:\/\/my.orbiit.ai\/form\/sprout-social\/730d5e09-3b6f-4c4b-b70b-08fbbfd2d4c6\/start\" rel=\"noreferrer noopener\" target=\"_blank\">Click here<\/a> to sign up now and start the conversation.<\/strong><\/h3><p>\u00a0<\/p>","categoryName":"Healthcare Hub","categoryId":"83","contentType":"article","featuredImage":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/attachment\/e8e29f20-0662-4239-aebd-081c63524325_thumb.png","likes":1,"views":6,"votes":0,"replyCount":0,"publishedAt":"2025-04-04T23:47:50+00:00","lastActivityAt":"2025-04-04T23:47:50+00:00","lastContributor":{"id":"35","username":"Laura Porcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f650a8c8-2e58-4527-9313-d6f2abe59aad.png"},"lastPostId":0,"author":{"id":"35","username":"Laura Porcincula","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/f650a8c8-2e58-4527-9313-d6f2abe59aad.png"},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago"},{"categoryUrl":"https:\/\/community.sproutsocial.com\/content-creation-67","topicUrl":{"destination":"https:\/\/community.sproutsocial.com\/content-creation-67\/alt-text-for-graphic-heavy-images-2517"},"id":"725","publicId":"2517","title":"Alt text for graphic heavy images","content":"<p>Hi there Arboretum Folks! Hopping on for my first post ever and to pick your brains about adding alt text for social media graphics that are already text heavy. For context, I work in higher ed. and post a weekly calendar of arts events on campus.\u00a0<br \/><br \/>My current tactic is typing the event info word for word into the alt text field. I\u2019m not sure if this would be helpful or bothersome for someone using an assistive device like a screen reader. Any insight or suggestions? Cheers!<\/p>","categoryName":"Content Creation","categoryId":"67","contentType":"question","featuredImage":"","likes":2,"views":22,"votes":0,"replyCount":4,"publishedAt":"2025-04-04T16:49:29+00:00","lastActivityAt":"2025-04-04T19:43:21+00:00","lastContributor":{"id":"68","username":"AlexaHeinrich","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/1ea92c37-535f-46d9-9f4c-034cf7644e50.png"},"lastPostId":1583,"author":{"id":"18549","username":"rainer.carboni","avatar":"https:\/\/uploads-us-west-2.insided.com\/sproutsocial-en\/icon\/200x200\/b0d34dc0-e49f-4a4c-9302-d240ce508dc4.png"},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago","lastReplyPublicId":"10303"},{"categoryUrl":"https:\/\/community.sproutsocial.com\/financial-services-hub-85","topicUrl":{"destination":"https:\/\/community.sproutsocial.com\/financial-services-hub-85\/building-authentic-social-strategies-for-business-growth-insights-from-finserv-experts-2481"},"id":"767","publicId":"2481","title":"Building Authentic Social Strategies for Business Growth: Insights from FinServ Experts","content":"<p>Good Morning Finserv hub!<\/p><p>Last week I got the change to participate on a great conversation with FinServ experts from Morgan Stanley and U.S. Bank about building authentic and intentional social media strategies that leads to business growth. I wanted to leave you with this resource because there were several aspects of our conversation that I believe will resonate with many of you.<\/p><p>If you have the chance to listen, share what you found interesting or helpful!\u00a0<a href=\"https:\/\/sproutsocial.wistia.com\/medias\/3ykfuz0cbr\" rel=\"noopener noreferrer nofollow ugc\">https:\/\/sproutsocial.wistia.com\/medias\/3ykfuz0cbr<\/a>\u00a0<\/p><p>\u00a0<\/p>","categoryName":"Financial Services Hub","categoryId":"85","contentType":"article","featuredImage":"","likes":3,"views":34,"votes":0,"replyCount":2,"publishedAt":"2025-03-18T15:14:45+00:00","lastActivityAt":"2025-04-04T19:06:55+00:00","lastContributor":{"id":"12580","username":"josh.walden","avatar":""},"lastPostId":3938,"author":{"id":"12580","username":"josh.walden","avatar":""},"sticky":false,"publicLabel":"","ideaStatus":{"name":"","textColor":"","backgroundColor":""},"hasBestAnswer":false,"likedOrVotedByCurrentUser":false,"unreadRepliesCount":0,"isUnreadPostCountEnabled":false,"isNew":false,"lastActivityAtRelative":"1 day ago","lastReplyPublicId":"10299"},{"categoryUrl":"https:\/\/community.sproutsocial.com\/coffee-talk-42","topicUrl":{"destination":"https:\/\/community.sproutsocial.com\/coffee-talk-42\/member-spotlight-jeremy-kohm-manager-creative-development-at-conde-nast-2492"},"id":"770","publicId":"2492","title":"Member Spotlight \u2013 Jeremy Kohm, Manager, Creative Development at Cond\u00e9 Nast","content":"<h2><strong>Meet Jeremy Kohm!<\/strong><\/h2><p>This month\u2019s Member Spotlight features \u200b<user-mention data-id=\"14251\">@Jeremy<\/user-mention>, a Creative Development, Manager with a passion for social storytelling, visual innovation, and bringing fresh perspectives to content development. With a career shaped by learning from others, Jeremy is all about giving back to the social media community and sparking meaningful conversations. Let\u2019s dive into his world.\u00a0<\/p><p><strong>Beyond the Screen: Baking, Surfing &amp; Travel<\/strong><br \/>When he\u2019s not developing social content, you might find Jeremy baking up something delicious, traveling, or out in the water surfing. Recently, he\u2019s been getting more into hiking, embracing the outdoors whenever possible. But one thing he definitely doesn\u2019t love? Shopping.<\/p><p><strong>Creative Spotlight: The Death of a Lawn<\/strong><br \/>One of Jeremy\u2019s standout projects was \"The Death of a Lawn,\" a short-form video exploring the history of the American yard and why the pursuit of the <em>perfect lawn<\/em> is often unattainable. By reframing what could have been a mundane topic into something thought-provoking and engaging, he and his team sparked strong audience interaction\u2014proof that the right storytelling can make anything compelling.<\/p><p><strong>Go-To Social Accounts for Inspiration<\/strong><br \/>For both narrative and visual storytelling, Jeremy frequently turns to:<\/p><ul><li>\t<p><strong>@librarycongress<\/strong> \u2013 A goldmine for historical and cultural insights.<\/p>\t<\/li>\t<li>\t<p><strong>@themuseumofmodernart<\/strong> \u2013 A reliable source for bold, artistic inspiration.<\/p>\t<\/li><\/ul><p><strong>Fueled by Curiosity &amp; Research<\/strong><br \/>Jeremy believes that great ideas are rooted in thorough research. His creative process starts with digging deep, exploring new perspectives, and letting insights naturally shape strong content. He\u2019s passionate about education, curiosity, and the power of storytelling to connect with audiences in unexpected ways.<\/p><p>Let's give Jeremy a warm Arboretum cheer! 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c--neutral-600 mt450 mt0-l w-100p tr-l"> 漏 Copyright 2025 Sprout Social, Inc. <span class="db di-ns">All Rights Reserved.</span> <a href="https://sproutsocial.com/privacy-policy/" class="c--neutral-1000">Privacy</a> | <a href="https://sproutsocial.com/terms/" class="c--neutral-1000">Terms</a> | <a href="https://sproutsocial.com/responsible-disclosure-policy/" class="c--neutral-1000">Disclosure Policy</a> | <a href="https://sproutsocial.com/cookie-notice/" class="c--neutral-1000">Cookies</a> </p> </div> </footer> </div> </div> </div> <div class="modals box is-hidden js-legacy-modals"> <div class="qa-register-modal" data-helper="modal" data-data='{"modal_id": "register", "mainClass": "modal--register"}' id="modal_register" > <label for="" > </label> <h2> Create an Account </h2> <p>Current Sprout Customer or have an account already? <br> <code><a class="js-open-modal qa-register-have-account-link" data-modal="login">Login</a></code> for community access. </p> <div id="modal_login" > <h4>Social Login </h4> <a class="btn--cta btn--sso qa-sso-saml_v2" href="https://community.sproutsocial.com/ssoproxy/login?ssoType=saml" title="My environment"> Login with your Sprout Social credentials </a> <div class="seperator--text"><span>or</span></div> </div> <form name="register" method="post" action="/member/register" class="form js-ajax-form--registration" novalidate="novalidate"> <div class="js-notification "> </div> <div class="form__row"> <div class="first"> <label data-required="1" class="label required" for="register_user_username"> Username * </label> </div> <div class="second"> <input type="text" id="register_user_username" name="register[user][username]" required="required" /> </div> </div> <div class="form__row"> <div class="first"> <label data-required="1" class="label required" for="register_user_email"> E-mail Address * </label> </div> <div class="second"> <input type="email" id="register_user_email" name="register[user][email]" required="required" /> </div> </div> <div class="form__row"> <div class="first"> <label data-required="1" class="label" for="register_customfield_9"> First Name * </label> </div> <div class="second"> <input type="text" id="register_customfield_9" name="register[customfield][9]" data-minChar="" data-maxChar="1000" placeholder="First Name" data-labels="{"single":"{n} character left","plural":"{n} characters left"}" /> </div> </div> <div class="form__row"> <div class="first"> <label data-required="1" class="label" for="register_customfield_10"> Last Name * </label> </div> <div class="second"> <input type="text" id="register_customfield_10" name="register[customfield][10]" data-minChar="" data-maxChar="1000" placeholder="Last Name" data-labels="{"single":"{n} character left","plural":"{n} characters left"}" /> </div> </div> <div class="form__row"> <div class="first"> <label data-required="1" class="label"> I would like to subscribe to marketing updates. * </label> </div> <div class="second"> <div id="register_customfield_20"><input type="radio" id="register_customfield_20_0" name="register[customfield][20]" value="yes" /> <label for="register_customfield_20_0"> Yes </label><input type="radio" id="register_customfield_20_1" name="register[customfield][20]" value="no" /> <label for="register_customfield_20_1"> No </label></div> </div> </div> <div class="form__row"> <div class="first"> <label data-required="1" class="label" for="register_customfield_5"> Company Name * </label> </div> <div class="second"> <input type="text" id="register_customfield_5" name="register[customfield][5]" data-minChar="" data-maxChar="1000" placeholder="Company Name" data-labels="{"single":"{n} character left","plural":"{n} characters left"}" /> </div> </div> <div class="form__row"> <div class="first"> <label data-required="1" class="label" for="register_customfield_18"> Industry * </label> </div> <div class="second"> <select id="register_customfield_18" name="register[customfield][18]" class="userProfileFieldSelect"><option value="">Select industry</option><option value="architecture_&_engineering">Architecture & Engineering</option><option value="automotive">Automotive</option><option value="financial_services">Financial Services</option><option value="broadcast_media/entertainment">Broadcast Media/Entertainment</option><option value="computer_software">Computer Software</option><option value="construction">Construction</option><option value="consumer_products">Consumer Products</option><option value="defense_&_aerospace">Defense & Aerospace</option><option value="ecommerce">eCommerce</option><option value="energy/utilities">Energy/Utilities</option><option value="food_&_beverage">Food & Beverage</option><option value="gaming">Gaming</option><option value="government">Government</option><option value="education">Education</option><option value="hospitality">Hospitality</option><option value="hospitals/health_care">Hospitals/Health Care</option><option value="insurance">Insurance</option><option value="logistics/transportation">Logistics/Transportation</option><option value="manufacturing">Manufacturing</option><option value="medical_devices">Medical Devices</option><option value="non-profit">Non-Profit</option><option value="pharmaceuticals">Pharmaceuticals</option><option value="print_&_digital_media">Print & Digital Media</option><option value="professional/it_services">Professional/IT Services</option><option value="professional_sports">Professional Sports</option><option value="real_estate/property_management">Real Estate/Property Management</option><option value="religious_organizations">Religious Organizations</option><option value="restaurants">Restaurants</option><option value="retail">Retail</option><option value="telecom/communication_services">Telecom/Communication Services</option></select> </div> </div> <div class="form__row"> <div class="first"> <label data-required="1" class="label" for="register_customfield_17"> Company Size * </label> </div> <div class="second"> <select id="register_customfield_17" name="register[customfield][17]" class="userProfileFieldSelect"><option value="">Select company size</option><option value="1-10_employees">1-10 employees</option><option value="11-50_employees">11-50 employees</option><option value="51-100_employees">51-100 employees</option><option value="101-200_employees">101-200 employees</option><option value="201-500_employees">201-500 employees</option><option value="501-1000_employees">501-1,000 employees</option><option value="1001-5000_employees">1,001-5,000 employees</option><option value="5001-10000_employees">5,001-10,000 employees</option><option value="10001+_employees">10,001+ employees</option></select> </div> </div> <div class="form__row"> <div class="first"> <label data-required="1" class="label" for="register_customfield_19"> Country * </label> </div> <div class="second"> <select id="register_customfield_19" name="register[customfield][19]" class="userProfileFieldSelect"><option value="">Select one</option><option value="united_states">United States</option><option value="united_kingdom">United Kingdom</option><option value="canada">Canada</option><option value="australia">Australia</option><option value="ireland">Ireland</option><option value="mexico">Mexico</option><option value="new_zealand">New Zealand</option><option value="afghanistan">Afghanistan</option><option value="aland_islands">Aland Islands</option><option value="albania">Albania</option><option value="algeria">Algeria</option><option value="andorra">Andorra</option><option value="angola">Angola</option><option value="anguilla">Anguilla</option><option value="antarctica">Antarctica</option><option value="antigua_and_barbuda">Antigua and Barbuda</option><option value="argentina">Argentina</option><option value="armenia">Armenia</option><option value="aruba">Aruba</option><option value="austria">Austria</option><option value="azerbaijan">Azerbaijan</option><option value="bahamas">Bahamas</option><option value="bahrain">Bahrain</option><option value="bangladesh">Bangladesh</option><option value="barbados">Barbados</option><option value="belarus">Belarus</option><option value="belgium">Belgium</option><option value="belize">Belize</option><option value="benin">Benin</option><option value="bermuda">Bermuda</option><option value="bhutan">Bhutan</option><option value="bolivia_plurinational_state_of">Bolivia, Plurinational State of</option><option value="bonaire_sint_eustatius_and_saba">Bonaire, Sint Eustatius and Saba</option><option value="bosnia_and_herzegovina">Bosnia and Herzegovina</option><option value="botswana">Botswana</option><option value="bouvet_island">Bouvet Island</option><option value="brazil">Brazil</option><option value="british_indian_ocean">British Indian Ocean</option><option value="brunei_darussalam">Brunei Darussalam</option><option value="bulgaria">Bulgaria</option><option value="burkina_faso">Burkina Faso</option><option value="burundi">Burundi</option><option value="cambodia">Cambodia</option><option value="cameroon">Cameroon</option><option value="cape_verde">Cape Verde</option><option value="cayman_islands">Cayman Islands</option><option value="central_african_republic">Central African Republic</option><option value="chad">Chad</option><option value="chile">Chile</option><option value="china">China</option><option value="christmas_island">Christmas Island</option><option value="cocos_(keeling)_islands">Cocos (Keeling) Islands</option><option value="colombia">Colombia</option><option value="comoros">Comoros</option><option value="congo">Congo</option><option value="congo_the_democratic_republic_of_the">Congo, the Democratic Republic of the</option><option value="cook_islands">Cook Islands</option><option value="costa_rica">Costa Rica</option><option value="cote_d'ivoire">Cote d'Ivoire</option><option value="croatia">Croatia</option><option value="cuba">Cuba</option><option value="cura莽ao">Cura莽ao</option><option value="cyprus">Cyprus</option><option value="czech_republic">Czech Republic</option><option value="denmark">Denmark</option><option value="djibouti">Djibouti</option><option value="dominica">Dominica</option><option value="dominican_republic">Dominican Republic</option><option value="ecuador">Ecuador</option><option value="egypt">Egypt</option><option value="el_salvador">El Salvador</option><option value="equatorial_guinea">Equatorial Guinea</option><option value="eritrea">Eritrea</option><option value="estonia">Estonia</option><option value="ethiopia">Ethiopia</option><option value="falkland_islands">Falkland Islands</option><option value="faroe_islands">Faroe Islands</option><option value="fiji">Fiji</option><option value="finland">Finland</option><option value="france">France</option><option value="french_guiana">French Guiana</option><option value="french_polynesia">French Polynesia</option><option value="french_southern_territories">French Southern Territories</option><option value="gabon">Gabon</option><option value="gambia">Gambia</option><option value="georgia">Georgia</option><option value="germany">Germany</option><option value="ghana">Ghana</option><option value="gibraltar">Gibraltar</option><option value="greece">Greece</option><option value="greenland">Greenland</option><option value="grenada">Grenada</option><option value="guadeloupe">Guadeloupe</option><option value="guatemala">Guatemala</option><option value="guernsey">Guernsey</option><option value="guinea">Guinea</option><option value="guinea-bissau">Guinea-Bissau</option><option value="guyana">Guyana</option><option value="haiti">Haiti</option><option value="heard_island_and_mcdonald_islands">Heard Island and McDonald Islands</option><option value="holy_see_(vatican_city_state)">Holy See (Vatican City State)</option><option value="honduras">Honduras</option><option value="hungary">Hungary</option><option value="iceland">Iceland</option><option value="india">India</option><option value="indonesia">Indonesia</option><option value="iran_islamic_republic_of">Iran, Islamic Republic of</option><option value="iraq">Iraq</option><option value="isle_of_man">Isle of Man</option><option value="israel">Israel</option><option value="italy">Italy</option><option value="jamaica">Jamaica</option><option value="japan">Japan</option><option value="jersey">Jersey</option><option value="kazakhstan">Kazakhstan</option><option value="kenya">Kenya</option><option value="kiribati">Kiribati</option><option value="korea_democratic_people's_republic_of">Korea, Democratic People's Republic of</option><option value="korea_republic_of">Korea, Republic of</option><option value="kuwait">Kuwait</option><option value="kyrgyzstan">Kyrgyzstan</option><option value="lao_people's_democratic_republic">Lao People's Democratic Republic</option><option value="latvia">Latvia</option><option value="lebanon">Lebanon</option><option value="lesotho">Lesotho</option><option value="liberia">Liberia</option><option value="libya">Libya</option><option value="liechtenstein">Liechtenstein</option><option value="lithuania">Lithuania</option><option value="luxembourg">Luxembourg</option><option value="macao">Macao</option><option value="macedonia_the_former_yugoslav_republic_of">Macedonia, the former Yugoslav Republic of</option><option value="madagascar">Madagascar</option><option value="malawi">Malawi</option><option value="malaysia">Malaysia</option><option value="maldives">Maldives</option><option value="mali">Mali</option><option value="malta">Malta</option><option value="martinique">Martinique</option><option value="mauritania">Mauritania</option><option value="mauritius">Mauritius</option><option value="mayotte">Mayotte</option><option value="moldova_republic_of">Moldova, Republic of</option><option value="monaco">Monaco</option><option 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value="suriname">Suriname</option><option value="svalbard_and_jan_mayen">Svalbard and Jan Mayen</option><option value="swaziland">Swaziland</option><option value="sweden">Sweden</option><option value="switzerland">Switzerland</option><option value="syrian_arab_republic">Syrian Arab Republic</option><option value="taiwan">Taiwan</option><option value="tajikistan">Tajikistan</option><option value="tanzania_united_republic_of">Tanzania, United Republic of</option><option value="thailand">Thailand</option><option value="timor-leste">Timor-Leste</option><option value="togo">Togo</option><option value="tokelau">Tokelau</option><option value="tonga">Tonga</option><option value="trinidad_and_tobago">Trinidad and Tobago</option><option value="tunisia">Tunisia</option><option value="turkey">Turkey</option><option value="turkmenistan">Turkmenistan</option><option value="turks_and_caicos_islands">Turks and Caicos Islands</option><option value="tuvalu">Tuvalu</option><option value="uganda">Uganda</option><option value="ukraine">Ukraine</option><option value="united_arab_emirates">United Arab Emirates</option><option value="uruguay">Uruguay</option><option value="uzbekistan">Uzbekistan</option><option value="vanuatu">Vanuatu</option><option value="venezuela_bolivarian_republic_of">Venezuela, Bolivarian Republic of</option><option value="vietnam">Vietnam</option><option value="virgin_islands_british">Wallis and Futuna</option><option value="western_sahara">Western Sahara</option><option value="yemen">Yemen</option><option value="zambia">Zambia</option><option value="zimbabwe">Zimbabwe</option></select> </div> </div> <div class="form__row"> <div class="first"> <label data-required="1" class="label required" for="register_user_password"> Password * </label> </div> <div class="second"> <input type="password" id="register_user_password" name="register[user][password]" required="required" /> </div> </div> <div class="form__row"> <div class="first choices--stacked 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document.querySelector('.email_repeat').style.display = 'none' } //invite tricks if(document.querySelector('#register_is_invite') && document.querySelector('#register_is_invite').value) { let name = document.querySelector('#register_user_username'); if (name.value === '--removed--') { name.value = '' } let email = document.querySelector('#register_user_email') email.readOnly = 1 email.classList.add('register_user_email--disabled') } </script> </div> <div class="qa-login-modal" data-helper="modal" data-data='{"modal_id": "login", "mainClass": "modal--login"}' id="modal_login" > <label for=""> </label> <h2>Log in to the Arboretum</h2> <p>Don't have an Arboretum login? <code><a class="js-open-modal" data-modal="register">Create an account</a></code> for community access. </p> <h4>Social Login </h4> <a class="btn--cta btn--sso qa-sso-saml_v2" href="https://community.sproutsocial.com/ssoproxy/login?ssoType=saml" title="My environment"> Login with your Sprout Social credentials </a> <div 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