Native Advertising Campaign Examples

<!DOCTYPE html>     <html class="no-js" lang="en-US"> <head>  <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="author" content="blogtaboola"> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0"> <meta name="theme-color" content="#009bc5" /> <meta name="msapplication-TileColor" content="#ffffff"> <meta name="msapplication-TileImage" content="https://blog.taboola.com/wp-content/themes/taboola-new/assets/images/favicon/ms-icon-144x144.png"> <meta name="google-site-verification" content="6HMSpm3CAekh6Wt58ZoQYP0GTtTr52LcNz94V7rp5XI" /> <meta name="category" content="Native Advertising">  <link rel="profile" href="https://gmpg.org/xfn/11"> <link rel="pingback" href="https://blog.taboola.com/xmlrpc.php"> <link rel="icon" type="image/png" href="https://blog.taboola.com/wp-content/themes/taboola-new/assets/images/favicon.png" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <link rel="alternate" href="https://blog.taboola.com/native-ad-examples/" hreflang="en" /> <link rel="alternate" href="https://blog.taboola.com/de/native-ad-examples/" hreflang="de" />  <title>Native Advertising Campaign Examples</title> <meta name="description" content="See how four brands used native ads as part of their strategy to meet their KPIs and how you can do the same." /> <link rel="canonical" href="https://blog.taboola.com/native-ad-examples/" /> <meta property="og:locale" content="en_US" /> <meta property="og:locale:alternate" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs" /> <meta property="og:description" content="See how four brands used native ads as part of their strategy to meet their KPIs and how you can do the same." /> <meta property="og:url" content="https://blog.taboola.com/native-ad-examples/" /> <meta property="og:site_name" content="Taboola Blog" /> <meta property="article:publisher" content="https://www.facebook.com/taboola/" /> <meta property="article:published_time" content="2024-04-09T12:00:22+00:00" /> <meta property="article:modified_time" content="2024-03-26T18:41:08+00:00" /> <meta property="og:image" content="https://blog.taboola.com/wp-content/uploads/2024/03/shutterstock_524844538-scaled.jpg" /> <meta property="og:image:width" content="2048" /> <meta property="og:image:height" content="1367" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="Yakup Gurel" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:description" content="See how four brands used native ads as part of their strategy to meet their KPIs and how you can do the same." /> <meta name="twitter:creator" content="@taboola" /> <meta name="twitter:site" content="@taboola" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Yakup Gurel" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="7 minutes" />  <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='taboola-cache-manager-css' href='https://blog.taboola.com/wp-content/plugins/taboola-cache-manager/public/css/taboola-cache-manager-public.css?ver=1.3.2' type='text/css' media='all' /> <link rel="icon" href="https://blog.taboola.com/wp-content/uploads/2019/12/cropped-favicon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://blog.taboola.com/wp-content/uploads/2019/12/cropped-favicon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://blog.taboola.com/wp-content/uploads/2019/12/cropped-favicon-180x180.png" /> <meta name="msapplication-TileImage" content="https://blog.taboola.com/wp-content/uploads/2019/12/cropped-favicon-270x270.png" />  <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com" /> <script type='text/javascript' id='vwoCode'> window._vwo_code || (function() { var account_id = 750209, version = 2.0, settings_tolerance = 2000, hide_element = 'body', hide_element_style = 'opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important', /* DO NOT EDIT BELOW THIS LINE */ f = false, w = window, d = document, v = d.querySelector('#vwoCode'), cK = '_vwo_' + account_id + '_settings', cc = {}; try { var c = JSON.parse(localStorage.getItem('_vwo_' + account_id + '_config')); cc = c && typeof c === 'object' ? c : {} } catch (e) {} var stT = cc.stT === 'session' ? w.sessionStorage : w.localStorage; code = { use_existing_jquery: function() { return typeof use_existing_jquery !== 'undefined' ? use_existing_jquery : undefined }, library_tolerance: function() { return typeof library_tolerance !== 'undefined' ? library_tolerance : undefined }, settings_tolerance: function() { return cc.sT || settings_tolerance }, hide_element_style: function() { return '{' + (cc.hES || hide_element_style) + '}' }, hide_element: function() { return typeof cc.hE === 'string' ? cc.hE : hide_element }, getVersion: function() { return version }, finish: function() { if (!f) { f = true; var e = d.getElementById('_vis_opt_path_hides'); if (e) e.parentNode.removeChild(e) } }, finished: function() { return f }, load: function(e) { var t = this.getSettings(), n = d.createElement('script'), i = this; if (t) { n.textContent = t; d.getElementsByTagName('head')[0].appendChild(n); if (!w.VWO || VWO.caE) { stT.removeItem(cK); i.load(e) } } else { n.fetchPriority = 'high'; n.src = e; n.type = 'text/javascript'; n.onerror = function() { _vwo_code.finish() }; d.getElementsByTagName('head')[0].appendChild(n) } }, getSettings: function() { try { var e = stT.getItem(cK); if (!e) { return } e = JSON.parse(e); if (Date.now() > e.e) { stT.removeItem(cK); return } return e.s } catch (e) { return } }, init: function() { if (d.URL.indexOf('__vwo_disable__') > -1) return; var e = this.settings_tolerance(); w._vwo_settings_timer = setTimeout(function() { _vwo_code.finish(); stT.removeItem(cK) }, e); var t = d.currentScript, n = d.createElement('style'), i = this.hide_element(), r = t && !t.async && i ? i + this.hide_element_style() : '', c = d.getElementsByTagName('head')[0]; n.setAttribute('id', '_vis_opt_path_hides'); v && n.setAttribute('nonce', v.nonce); n.setAttribute('type', 'text/css'); if (n.styleSheet) n.styleSheet.cssText = r; else n.appendChild(d.createTextNode(r)); c.appendChild(n); this.load('https://dev.visualwebsiteoptimizer.com/j.php?a=' + account_id + '&u=' + encodeURIComponent(d.URL) + '&vn=' + version) } }; w._vwo_code = code; code.init(); })(); </script>   <script> (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-PC4JX7'); </script>  <script type="text/javascript"> window._taboola = window._taboola || []; _taboola.push({article:'auto'}); !function (e, f, u, i) { if (!document.getElementById(i)){ e.async = 1; e.src = u; e.id = i; f.parentNode.insertBefore(e, f); } }(document.createElement('script'), document.getElementsByTagName('script')[0], '//cdn.taboola.com/libtrc/taboola-blog/loader.js', 'tb_loader_script'); if(window.performance && typeof window.performance.mark == 'function') {window.performance.mark('tbl_ic');} </script> <style> label{display:inline-block;max-width:100%;margin-bottom:5px;font-weight:700}input[type=search]{box-sizing:border-box}input[type=radio]{margin:4px 0 0;line-height:normal}input[type=search]{-webkit-appearance:none}.btn{display:inline-block;padding:6px 12px;margin-bottom:0;font-size:14px;font-weight:400;line-height:1.42857143;text-align:center;white-space:nowrap;vertical-align:middle;-ms-touch-action:manipulation;touch-action:manipulation;background-image:none;border:1px solid transparent;border-radius:4px}.progress-bar{float:left;width:0;height:100%;font-size:12px;line-height:20px;color:#fff;text-align:center;background-color:#337ab7;box-shadow:inset 0 -1px 0 rgba(0,0,0,.15)}.container:after,.container:before,.row:after,.row:before{display:table;content:" "}.container:after,.row:after{clear:both}@-ms-viewport{width:100vw}html{font-family:sans-serif;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%}body{margin:0}aside,header{display:block}a{background-color:transparent}h1{margin:.67em 0;font-size:2em}svg:not(:root){overflow:hidden}input{margin:0;font:inherit;color:inherit}input[type=submit]{-webkit-appearance:button}input::-moz-focus-inner{padding:0;border:0}input{line-height:normal}input[type=radio]{box-sizing:border-box;padding:0}input[type=search]{box-sizing:content-box;-webkit-appearance:textfield}input[type=search]::-webkit-search-cancel-button,input[type=search]::-webkit-search-decoration{-webkit-appearance:none}*{box-sizing:border-box}:after,:before{box-sizing:border-box}html{font-size:10px}body{font-family:poppins,Helvetica,Arial,sans-serif;font-size:16px;line-height:1.5;color:#333;background-color:#fff}input{font-family:inherit;font-size:inherit;line-height:inherit}a{color:#337ab7;text-decoration:none}h1,h4{font-family:inherit;font-weight:500;line-height:1.1;color:inherit}h1{margin-top:20px;margin-bottom:10px}h4{margin-top:10px;margin-bottom:10px}h1{font-size:36px}h4{font-size:18px}p{margin:0 0 10px}ul{margin-top:0;margin-bottom:10px}ul ul{margin-bottom:0}.container{width:100%;padding-right:15px;padding-left:15px;margin-right:auto;margin-left:auto}.row{margin-right:-15px;margin-left:-15px}.col-md-11,.col-md-4,.col-md-8,.col-xs-12{position:relative;min-height:1px;padding-right:15px;padding-left:15px}.col-xs-12{float:left}.col-xs-12{width:100%}.pull-right{float:right!important}.pull-left{float:left!important}.hidden{display:none!important}html{font-family:sans-serif;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%}body{margin:0}aside,header{display:block}a{background-color:transparent}h1{font-size:2em;margin:.67em 0}svg:not(:root){overflow:hidden}input{color:inherit;font:inherit;margin:0}input[type=submit]{-webkit-appearance:button}input::-moz-focus-inner{border:0;padding:0}input{line-height:normal}input[type=radio]{box-sizing:border-box;padding:0}input[type=search]{-webkit-appearance:textfield;box-sizing:content-box}input[type=search]::-webkit-search-cancel-button,input[type=search]::-webkit-search-decoration{-webkit-appearance:none}html,input[type=search]{box-sizing:border-box}*,:after,:before{box-sizing:inherit}html{scroll-behavior:smooth}body{font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:300!important;max-width:100%;overflow-x:hidden}body #wrapper{background-color:#fff}.bg_turquoise{background-color:#00a0a0}.bg_turquoise{background-color:#0056f0}iframe{max-width:100%}.middot{display:inline-block;border-radius:50%;height:3px;width:3px;background-color:#777474;vertical-align:middle}@font-face{font-family:Poppins;font-weight:300;font-style:normal;src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Light.eot);src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Light.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Light.woff2) format("woff2"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Light.woff) format("woff"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Light.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins;font-weight:400;font-style:normal;src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Regular.eot);src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Regular.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Regular.woff2) format("woff2"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Regular.woff) format("woff"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Regular.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins;font-weight:500;font-style:normal;src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Medium.eot);src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Medium.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Medium.woff2) format("woff2"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Medium.woff) format("woff"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Medium.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins;font-weight:600;font-style:normal;src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-SemiBold.eot);src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-SemiBold.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-SemiBold.woff2) format("woff2"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-SemiBold.woff) format("woff"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-SemiBold.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins;font-weight:700;font-style:normal;src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Bold.eot);src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Bold.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Bold.woff2) format("woff2"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Bold.woff) format("woff"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Bold.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins;font-weight:800;font-style:normal;src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-ExtraBold.eot);src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-ExtraBold.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-ExtraBold.woff2) format("woff2"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-ExtraBold.woff) format("woff"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-ExtraBold.ttf) format("truetype");font-display:swap}@font-face{font-family:Poppins;font-weight:900;font-style:normal;src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Black.eot);src:url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Black.eot?#iefix) format("embedded-opentype"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Black.woff2) format("woff2"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Black.woff) format("woff"),url(/wp-content/themes/taboola-new/assets/fonts/poppins/Poppins-Black.ttf) format("truetype");font-display:swap}.mb-20{margin:0 0 20px 0}.mt-20{margin:20px 0 0 0}body header#header{position:fixed;background-color:#fff;color:#0056f0;width:100%;top:0;height:74px;display:-ms-flexbox;display:flex;-ms-flex-align:center;align-items:center;left:0;z-index:1000;box-shadow:0 0 5px 0 rgba(0,0,0,.2)}body header#header a{color:#555;font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:300!important;font-size:16px}body header#header #logo{width:140px;height:40px;display:inline-block;vertical-align:middle}body header#header #logo svg{width:100%}body header#header #desktop-menu{width:auto;display:none;padding:5px;margin-left:40px}body header#header #search{width:auto;display:none;position:relative;color:#555}body header#header #search *{color:#555}body header#header #search form.search-form{line-height:1;height:30px;border-radius:5px;color:#555;position:absolute;right:0;top:-14px}body header#header #search form.search-form label{width:0;overflow:hidden}body header#header #search form.search-form label span{display:none}body header#header #search form.search-form label input.search-field{border:none;border-bottom:1px solid #0056f0;color:#0056f0;margin:0;padding:5px 0;width:100%;overflow:hidden;opacity:0}body header#header #search form.search-form label input.search-field:-ms-input-placeholder{color:#0056f0;opacity:1}body header#header #search form.search-form label input.search-field:-ms-input-placeholder{color:#0056f0}body header#header #search form.search-form label input.search-field::-ms-input-placeholder{color:#0056f0}body header#header #search form.search-form input.search-submit{border:none;float:right;width:30px;height:30px;font-size:0;position:relative;padding:0;margin:0;color:#0056f0!important;z-index:-2}body header#header #search form.search-form i.fa{height:0;width:0;color:#0056f0!important;overflow:hidden;position:absolute;right:54px;left:auto;top:27px;background-image:url(/wp-content/themes/taboola-new/assets/images/close.svg);background-position:center;background-size:contain;background-repeat:no-repeat}body header#header #search form.search-form:after{content:"";width:20px;height:20px;position:absolute;z-index:1;right:0;top:4px;background-image:url(/wp-content/themes/taboola-new/assets/images/search-teal.svg);background-position:center;background-size:contain;background-repeat:no-repeat}body header#header .action-menu{display:-ms-flexbox;display:flex;-ms-flex-align:center;align-items:center;-ms-flex-pack:justify;justify-content:space-between;-ms-flex-direction:row-reverse;flex-direction:row-reverse;margin-top:7px}body header#header #mobile-menu{float:right;width:50px;margin-top:5px}body header#header #langs{position:relative;display:inline-block;vertical-align:middle}body header#header #langs .earth:before{content:"";background-image:url(/wp-content/themes/taboola-new/assets/images/globe.svg);background-position:center;background-size:contain;background-repeat:no-repeat;display:inline-block;width:27px;height:27px}body header#header #langs ul.lang_ul{position:absolute;z-index:1000;width:105px;list-style:none;font-size:14px;text-align:left;background-color:#fff;background-clip:padding-box;margin:0 -50px 0 0;right:50%;border:none;border-radius:5px;padding:5px 0;overflow:hidden;opacity:0;height:0;top:100%}body header#header #langs ul.lang_ul a{color:#555;text-decoration:blink!important;text-transform:capitalize;font-size:15px}body header#header #langs ul.lang_ul li{width:100%;background-color:transparent;color:#fff;padding:5px 15px}body header#header #langs ul.lang_ul li:last-child:after{display:none!important}body header#header .go_taboola{border:solid 1px transparent;text-align:center;border-radius:25px;text-decoration:blink;display:none;margin-top:2px;color:#0056f0;text-decoration:underline}body #wrapper{padding-top:74px}body #breadcrumbs{list-style:none;margin:0 0 20px;overflow:hidden;padding:0}body #breadcrumbs li{display:inline-block;vertical-align:middle;margin-right:5px}body #breadcrumbs li a{color:#e0e0e0}body #breadcrumbs li:after{content:"›";margin-left:5px;color:#e0e0e0}body #breadcrumbs li:last-of-type{color:#0056f0}body #breadcrumbs li:last-of-type:after{content:none;margin-left:0}#logo svg{fill:#0056f0!important;height:40px;width:140px;margin-top:5px}#desktop-menu .menu{margin:0;padding:0;list-style:none}#desktop-menu .menu li{position:relative}#desktop-menu .menu li.menu-item{display:inline-block;vertical-align:middle;margin-right:70px}#desktop-menu .menu li.menu-item .cj-dropdown-menu{display:none;position:absolute;opacity:0;top:102%;left:-20px;background:#fff;background:linear-gradient(180deg,rgba(255,255,255,0) 0,#fff 5%,#fff 100%);padding:30px 20px 20px;min-width:calc(100% + 40px);white-space:nowrap;border-radius:4px;box-shadow:0 20px 10px -12px rgba(0,0,0,.3);list-style:none}#desktop-menu .menu li.menu-item .cj-dropdown-menu li{margin:0 0 5px 0}#desktop-menu .menu li.menu-item .cj-dropdown-menu li a{font-size:14px}#desktop-menu .menu li.menu-item .cj-dropdown-menu li a.category-title{font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:500!important;color:#0056f0;margin-bottom:15px;display:block}#desktop-menu .menu li.menu-item .cj-dropdown-menu ul{list-style:none;padding:0}#desktop-menu .menu li.menu-item .cj-dropdown-menu .category-link{color:#555;font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:300!important;display:block}#desktop-menu .menu li.menu-item .cj-dropdown-menu .showMoreCategories{margin-bottom:5px;display:block;font-size:14px}#desktop-menu .menu li.menu-item .cj-dropdown-menu .moreCategories{height:0;visibility:hidden;margin:0}#desktop-menu .menu li.menu-item .cj-dropdown-menu .menu-category-list{margin-right:50px;border-right:1px solid #efefef}#desktop-menu .menu li.menu-item .cj-dropdown-menu .menu-category-list:last-of-type{border-right:none;margin-right:0}#desktop-menu .menu li.menu-item .cj-dropdown-menu .menu-column{margin-right:50px}#desktop-menu .menu li.menu-item .cj-dropdown-menu .flex-row{display:-ms-flexbox;display:flex;-ms-flex-direction:row;flex-direction:row}#desktop-menu .menu li.menu-item .cj-dropdown-menu .flex-col{display:-ms-flexbox;display:flex;-ms-flex-direction:column;flex-direction:column}#desktop-menu .menu li .parent-link{position:relative}#desktop-menu .menu li .parent-link:before{height:1px;content:"";background-color:#0056f0;width:0;bottom:-4px;position:absolute;left:0}#mobile-menu .menu_slide{transform:translateX(100%);background-color:#0056f0;width:280px;height:calc(100% - 73px);line-height:1;overflow:hidden;position:fixed;bottom:0;right:0;border-top:1px solid #fff}#mobile-menu .menu_slide .menu-scroll-container{overflow-y:scroll;height:calc(100% - 48px)}#mobile-menu .menu_slide #mobile-categories-list{margin:0;padding:0;list-style:none}#mobile-menu .menu_slide #mobile-categories-list>li{color:#fff}#mobile-menu .menu_slide #mobile-categories-list input{display:none}#mobile-menu .menu_slide #mobile-categories-list label{display:-ms-flexbox;display:flex;width:100%;margin:0;padding:22px 30px 16px;font-size:18px;font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:300!important;border-bottom:1px solid #0c6af2;position:relative}#mobile-menu .menu_slide #mobile-categories-list label .toggle-arrow{background-image:url(/wp-content/themes/taboola-new/assets/images/arrow.svg);background-position:center;background-size:contain;background-repeat:no-repeat;width:16px;height:16px;margin-top:-8px;transform:rotate(-90deg);position:absolute;right:25px;top:50%}#mobile-menu .menu_slide #mobile-categories-list .content{margin:0;padding:0;list-style:none;max-height:0;overflow:hidden;background:#0c6af2;border-bottom:1px solid #0056f0}#mobile-menu .menu_slide #mobile-categories-list .content li{line-height:1.3;padding:10px 0 10px 45px}#mobile-menu .menu_slide #mobile-categories-list .content li a{color:#fff;font-size:14px}#mobile-menu .menu_slide #mobile-categories-list .content .showMoreCategories{display:block}#mobile-menu .menu_slide #mobile-categories-list .content .moreCategories{display:none}#mobile-menu .menu_slide .taboola-com-btn{position:absolute;left:0;width:100%;bottom:0;right:0;padding:18px 20px 14px 30px;background:#0c6af2;color:#fff}#mobile-menu .menu_slide .search{width:100%;margin:0;display:block;padding:22px 30px 20px 30px;border-bottom:1px solid #0c6af2}#mobile-menu .menu_slide .search form.search-form{position:relative;line-height:1}#mobile-menu .menu_slide .search form.search-form label{width:100%;overflow:hidden;margin:0}#mobile-menu .menu_slide .search form.search-form label span{display:none}#mobile-menu .menu_slide .search form.search-form label input.search-field{border:none;border-bottom:1px solid #fff;margin:0;width:100%;overflow:hidden;-webkit-appearance:none;padding:5px 25px 5px 0}#mobile-menu .menu_slide .search form.search-form input.search-submit{border:none;float:right;width:30px;height:30px;font-size:0;padding:0;margin:0;z-index:2;position:absolute;top:0;right:0}#mobile-menu .menu_slide .search form.search-form:after{content:"";background-image:url(/wp-content/themes/taboola-new/assets/images/search.svg);background-position:center;background-size:contain;background-repeat:no-repeat;width:16px;height:16px;position:absolute;z-index:1;right:0;top:5px;text-align:center}#mobile-menu .triger_menu{width:30px;background-color:transparent;padding:5px 0;float:right;display:block}#mobile-menu .triger_menu span{width:100%;height:3px;margin-bottom:6px;border-radius:3px;display:block;background-color:#0056f0}#mobile-menu .triger_menu span:last-child{margin-bottom:0}.menu-block{display:none;width:100%;height:130vh;position:fixed;background:rgba(162,162,162,.8);top:0;left:0;z-index:1}body #featured{background-position:center;background-size:cover;min-height:auto!important;max-height:none!important;color:#fff;text-align:center;margin-bottom:45px;display:block;width:100%}footer#footer .widget_footer ul li{margin:0 0 15px}footer#footer .widget_footer ul li a{color:#676767;font-size:14px}form.search-form label{font-size:0;line-height:1}form.search-form input{font-size:16px;color:#fff;background-color:transparent;font-weight:100;width:100%;margin:8px 0;border-radius:1px;padding:15px}#header .search-result{display:none;position:absolute;background:#fff;top:60px;width:100%;text-align:left;box-shadow:0 20px 10px -12px rgba(0,0,0,.3);padding:0 2em 1em 2em}#sidebar{max-width:305px;padding:0}#sidebar aside{width:100%;padding:0;margin:0 0 30px;color:#fff;font-size:17px;text-align:left;color:#333;font-size:14px}#sidebar aside.bg_turquoise{border:none;background-color:transparent;margin:15px 0 30px 0;background-color:#0056f0}#sidebar aside.bg_turquoise .campaign-cta-wrapper{width:100%;padding:40px 40px 40px 48px}#sidebar aside.bg_turquoise .campaign-cta-wrapper h4{color:#fff;margin:10px 0;width:100%;font-size:27px;line-height:1.2em}#sidebar aside.bg_turquoise .btn{font-size:16px;color:#fff;background-color:#0056f0;font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:400!important;border-radius:30px;display:inline-block;padding:9px 30px 9px;border:1px solid #fff;margin:5px 0 0 0;text-transform:capitalize;min-width:auto;max-width:100%;white-space:normal}#strip_campaign .btn.campaign{font-size:16px;color:#fff;background-color:#0056f0;font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:400!important;border-radius:30px;display:inline-block;padding:9px 30px 9px;border:1px solid #fff;margin:5px 0 0 0;text-transform:capitalize;min-width:auto;max-width:100%;white-space:normal}body.single #content .sticky-mobile-cta{background-color:#0056f0;position:fixed;bottom:0;left:0;right:0;width:100%;height:60px;bottom:-60px;z-index:999;padding:20px 0;text-align:center}body.single #content .sticky-mobile-cta a{color:#fff}.campaign-cta-wrapper a{color:#0056f0!important}@media (min-width:768px){.container{width:750px}body header#header #search form.search-form label{margin-bottom:-1px}}@media screen and (min-width:768px){body header#header .action-menu{width:150px}}@media only screen and (min-width:990px){body.single #content .sticky-mobile-cta{display:none}}@media (min-width:992px){.container{width:970px}.col-md-11,.col-md-4,.col-md-8{float:left}.col-md-11{width:91.66666667%}.col-md-8{width:66.66666667%}.col-md-4{width:33.33333333%}}@media only screen and (min-width:992px){footer#footer .widget_footer ul li{margin:0 0 23px}#sidebar aside{padding:0 0;margin:0 0 60px!important}}@media screen and (min-width:1024px){.col-centered{float:none;margin:0 auto;padding:0}}@media (min-width:1200px){.container{width:1170px}}@media only screen and (min-width:1200px){body header#header .container{padding-top:6px}body header#header #desktop-menu{display:block;margin-top:4px}body header#header #search{display:inline-block;vertical-align:middle}body header#header #langs .earth:before{width:20px;height:20px;margin-top:5px}body header#header .go_taboola{display:inline-block}#mobile-menu{display:none}}@media screen and (min-height:789px){#sidebar aside{font-size:16px}}@media screen and (min-height:960px){#sidebar aside{margin:0 0 60px!important}}@media only screen and (max-width:992px){#sidebar{display:none}}@media screen and (max-width:460px){body #breadcrumbs li{font-size:10px}}.hs-inline-form{background-color:#f2f5f7;padding:60px 80px;margin:30px 0}.hs-inline-form h4{margin-bottom:30px}input:-ms-input-placeholder{color:#555}input::-webkit-input-placeholder{color:#555}input::-moz-placeholder{color:#555}input:-ms-input-placeholder{color:#555}input:-moz-placeholder{color:#555}.single-post-share-buttons{margin:20px 0}.single-post-share-buttons .share-button{width:35px;height:35px;display:inline-block;vertical-align:middle;margin-right:15px;background-position:center;background-size:contain;background-repeat:no-repeat}.single-post-share-buttons .facebook{background-image:url(/wp-content/themes/taboola-new/assets/images/facebook_gray.svg)}.single-post-share-buttons .twitter{background-image:url(/wp-content/themes/taboola-new/assets/images/twitter_gray.svg)}.single-post-share-buttons .linkedin{background-image:url(/wp-content/themes/taboola-new/assets/images/linkedin_gray.svg)}body.single header.post-info{background-color:#fff;color:#000;margin-bottom:0;padding:0;display:inline-block}body.single header.post-info .post-title h1{font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:500!important;color:#333;text-align:left;font-size:30px;line-height:1.2}body.single header.post-info .post-by,body.single header.post-info .post-info-meta{color:#777474;font-size:14px;font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:400!important;text-align:left;margin-bottom:0}body.single header.post-info .post-by{font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:400!important}body.single header.post-info .post-by a{color:#777474!important}body.single header.post-info .middot{margin-left:5px;margin-right:5px}body.single #featured{height:435px;margin-bottom:25px}body.single #featured.image-post-desktop{display:none}body.single #featured.image-post-mobile{display:block}body.single #content{padding-bottom:45px}body.single #content p{color:#5d5d5d;line-height:1.7;margin-bottom:20px;text-align:left}body.single #content #breadcrumbs{padding-top:30px;margin:0 0 25px;font-size:14px}body.single #content #breadcrumbs a,body.single #content #breadcrumbs li:last-of-type{color:#777474}body.single #content #breadcrumbs .post-category a{font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:400!important;color:#0056f0;font-size:14px}body.single #content a:not(.btn){color:#0056f0}body.single #content i,body.single #content p{font-size:16px;overflow-wrap:anywhere;word-break:normal}body.single .right-sidebar-wrapper .sidebar-item{margin-bottom:20px}body.single .right-sidebar-wrapper .sidebar-item .campaign-cta-wrapper{padding:15px 10px;text-align:left;width:213px}body.single .right-sidebar-wrapper .sidebar-item .campaign-cta-wrapper a{background-color:#0c6af2;color:#fff!important;padding:10px 30px;border-radius:25px;min-width:200px;border:none;display:inline-block;font-family:Poppins,Helvetica,Arial,sans-serif;font-weight:500!important}.row-no-padding [class*=col-]{padding-left:0!important;padding-right:0!important}.col-centered{float:none;margin:0 auto}#sidebar{position:sticky;top:110px}.progress-container{position:fixed;top:0;z-index:900;width:100%;background-color:#f1f1f1;width:100%;height:8px;background:#ccc}.progress-bar{height:8px;background:#0c6af2;width:0%}@media only screen and (min-width:768px){body.single #featured.image-post-desktop{display:block}body.single #featured.image-post-mobile{display:none}}@media only screen and (min-width:992px){body.single header.post-info .post-title h1{font-size:33px}body.single #content p{line-height:1.7;margin-bottom:25px}}@media screen and (min-width:1024px){.single-post-share-buttons{position:absolute;margin:0 0 0 -60px;top:0}.single-post-share-buttons .share-button{display:block;margin-bottom:10px;margin-right:0}body.single .right-sidebar-wrapper .sidebar-item .campaign-cta-wrapper{display:block}}@media screen and (min-height:667px){body.single .right-sidebar-wrapper .sidebar-item .campaign-cta-wrapper{padding:20px}}@media screen and (min-height:789px){body.single .right-sidebar-wrapper .sidebar-item .campaign-cta-wrapper{padding:30px}}@media screen and (min-height:960px){body.single .right-sidebar-wrapper .sidebar-item .campaign-cta-wrapper{padding:45px 30px}#sidebar{top:160px}}@media screen and (max-width:1200px){.progress-container{display:none}}@media screen and (max-width:767px){body.single .right-sidebar-wrapper .sidebar-item .campaign-cta-wrapper{width:100%}}@media only screen and (max-width:412px){body.single #featured{margin-bottom:0}body.single #content #breadcrumbs{padding-top:5px;list-style:1}} </style> <script type='application/ld+json'> { "@context": "http://schema.org/", "@type": "BlogPosting", "headline": "How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs", "image": { "@type": "ImageObject", "url": "https://blog.taboola.com/wp-content/uploads/2024/03/shutterstock_524844538-scaled.jpg" }, "datePublished": "2024-04-09", "dateModified": "2024-03-26 ", "author": { "@type": "Person", "name": "Yakup Gurel" }, "publisher": { "@type": "Organization", "name": "Taboola", "url": "https://www.taboola.com", "logo": { "@type": "ImageObject", "url": "https://blog.taboola.com/wp-content/themes/taboola/assets/images/logo.jpg" }, "mainEntityOfPage": "https://blog.taboola.com/native-ad-examples/" } } </script> </head> <body class="single animated loaded"> <div class="menu-block" style=""></div>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PC4JX7" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="wrapper"> <header id="header"> <div class="container"> <a id="logo" class="pull-left" href="https://blog.taboola.com" title="Taboola Blog"> <svg viewBox="0 0 1003.26 190.69" fill="#0056f0" stock-width="0px"> <title>Taboola Blog</title> <g> <g> <g> <path d="M37.06,40.59H0V6.77h114.79v33.82h-37.1l.02,99.12h-40.63l-.02-99.12Z" /> <path d="M148.6,96.28c-4.46,2.2-9.48,3.47-14.49,4.55-8.18,1.81-12.45,3.82-12.49,10.31-.02,4.46,4.77,8.94,11.44,8.98,8.34.04,14.86-4.92,15.48-14.94l.05-8.91ZM183.73,118.19c-.05,7.23.28,15.4,4.32,21.54l-37.47-.22c-.91-2.6-1.45-6.5-1.24-9.09h-.38c-7.83,8.85-19.16,11.38-31.04,11.32-18.54-.11-33.88-9.1-33.78-29.32.18-30.42,35.79-29.1,54.54-32.51,5.01-.9,10.03-2.36,10.06-8.48.04-6.49-6.06-8.95-11.99-8.98-11.31-.05-13.58,5.68-13.78,9.75l-34.13-.19c1.26-27.07,26.88-31.38,49.7-31.25,45.99.27,45.52,19.38,45.4,37.92l-.22,39.51Z" /> <path d="M240.33,68.07c-13.16-.07-16.2,12.34-16.27,23.64-.07,11.5,2.83,23.95,15.99,24.03,13.17.07,16.21-12.34,16.28-23.84.07-11.31-2.83-23.76-16-23.83M189.13,6.56h36.72l-.27,47.7h.37c5.61-8.13,15.46-12.9,26.41-12.84,32.26.19,40.82,27.69,40.69,50.32-.14,24.11-13.47,50.92-40.72,50.77-17.99-.11-23.52-7-28.12-13.16h-.37l-.07,10.36h-34.64V6.56Z" /> <path d="M344.59,33.5c-13.92-.08-15.85,13.45-15.91,23.64-.05,10.2,1.72,23.94,15.63,24.03,13.91.07,15.85-13.63,15.91-23.84.06-10.2-1.72-23.75-15.63-23.83M344.15,107.87c-36.17-.21-52.36-24.23-52.19-50.94.16-26.71,16.61-50.35,52.78-50.13,36.17.2,52.36,24.03,52.2,50.75-.16,26.7-16.61,50.54-52.78,50.33" /> <path d="M435.72,33.5c-13.91-.08-15.84,13.45-15.9,23.65-.07,10.2,1.71,23.93,15.62,24.02,13.9.08,15.84-13.63,15.9-23.83.06-10.2-1.72-23.76-15.63-23.83M435.29,107.88c-36.16-.22-52.34-24.24-52.18-50.95.15-26.7,16.61-50.35,52.77-50.14,36.17.21,52.35,24.04,52.2,50.75-.16,26.71-16.62,50.54-52.79,50.34" /> <path d="M492.04,6.8h35.94v132.92h-35.94V6.8Z" /> <path d="M594.92,95.96c-4.46,2.19-9.48,3.46-14.48,4.54-8.19,1.81-12.45,3.83-12.49,10.32-.03,4.45,4.77,8.93,11.44,8.97,8.35.04,14.87-4.92,15.48-14.94l.05-8.89ZM630.26,117.85c-.03,7.23-.44,15.72,3.62,21.86h-36.91c-.9-2.6-1.53-7.04-1.32-9.63h-.37c-7.84,8.85-19.16,11.38-31.03,11.32-18.55-.12-33.89-9.11-33.78-29.33.18-30.42,35.78-29.09,54.53-32.5,5.01-.9,10.03-2.36,10.07-8.48.04-6.49-6.06-8.94-12-8.98-11.32-.06-13.57,5.67-13.77,9.75l-34.15-.19c1.27-27.08,26.9-31.39,49.71-31.24,46,.26,45.52,19.36,45.41,37.91v39.51Z" /> <path d="M305.73,107.88c26.08,11.65,53.13,16.82,82.61,16.99,30.97.18,54.46-5.67,84.19-16.99l-.17,32.08c-26.61,13.2-55.47,20.31-84.23,20.15-31.34-.19-53.93-6.62-82.6-20.15l.19-32.08Z" /> </g> <g> <path d="M745.94,82.84c5.24,6.19,7.87,13.46,7.87,21.8,0,6.82-1.61,12.92-4.83,18.29-3.22,5.37-8.03,9.6-14.41,12.7-6.38,3.1-14.12,4.64-23.22,4.64h-42.27V7.2h41.51c13.27,0,23.28,3.07,30.04,9.19,6.76,6.13,10.14,14.06,10.14,23.79,0,8.47-2.27,15.32-6.82,20.57-4.55,5.25-10.36,8.81-17.44,10.71,7.71,1.39,14.18,5.18,19.43,11.37ZM677.6,67.67h33.36c9.98,0,17.66-2.37,23.03-7.11,5.37-4.74,8.06-11.28,8.06-19.62s-2.65-14.47-7.96-19.15c-5.31-4.67-13.33-7.01-24.07-7.01h-32.41v52.89ZM736.08,125.2c6.13-5.12,9.19-12.16,9.19-21.14s-3.13-15.89-9.38-21.14c-6.26-5.24-14.82-7.87-25.69-7.87h-32.6v57.81h33.17c10.74,0,19.17-2.56,25.31-7.68Z" /> <path d="M775.98,0v140.27h-8.53V0h8.53Z" /> <path d="M815.22,135.34c-7.71-4.29-13.74-10.46-18.1-18.48-4.36-8.02-6.54-17.41-6.54-28.15s2.21-19.93,6.63-27.96c4.42-8.02,10.52-14.15,18.29-18.39,7.77-4.23,16.46-6.35,26.06-6.35s18.26,2.12,25.97,6.35c7.71,4.24,13.74,10.33,18.1,18.29,4.36,7.96,6.54,17.31,6.54,28.05s-2.21,20.13-6.63,28.15c-4.42,8.03-10.52,14.19-18.29,18.48-7.77,4.3-16.46,6.44-26.06,6.44s-18.26-2.15-25.97-6.44ZM862.13,129.18c6.51-3.35,11.72-8.44,15.64-15.26,3.92-6.82,5.88-15.23,5.88-25.21s-1.96-18.2-5.88-25.02c-3.92-6.82-9.1-11.91-15.54-15.26-6.44-3.35-13.4-5.02-20.85-5.02s-14.38,1.68-20.76,5.02c-6.38,3.35-11.53,8.44-15.45,15.26-3.92,6.82-5.88,15.16-5.88,25.02s1.92,18.39,5.78,25.21c3.85,6.82,8.97,11.91,15.35,15.26,6.38,3.35,13.3,5.02,20.76,5.02s14.44-1.67,20.95-5.02Z" /> <path d="M978.81,43.88c7.58,5.25,12.89,11.97,15.92,20.19v-26.73h8.53v106.15c0,9.48-2.08,17.79-6.25,24.93-4.17,7.14-9.79,12.64-16.87,16.49-7.08,3.85-14.97,5.78-23.69,5.78-12.89,0-23.57-3.1-32.04-9.29-8.47-6.19-14.03-14.53-16.68-25.02h8.53c2.53,8.21,7.27,14.75,14.22,19.62,6.95,4.86,15.61,7.3,25.97,7.3,7.2,0,13.71-1.61,19.52-4.83,5.81-3.22,10.39-7.84,13.74-13.84,3.35-6,5.02-13.05,5.02-21.14v-30.14c-3.03,8.22-8.37,15.01-16.02,20.38-7.65,5.37-16.84,8.06-27.58,8.06-9.6,0-18.17-2.18-25.68-6.54-7.52-4.36-13.4-10.55-17.63-18.58-4.24-8.02-6.35-17.34-6.35-27.96s2.11-19.9,6.35-27.86c4.23-7.96,10.11-14.09,17.63-18.39,7.52-4.29,16.08-6.44,25.68-6.44,10.87,0,20.09,2.62,27.68,7.87ZM989.14,64.92c-3.73-6.89-8.81-12.19-15.26-15.92-6.45-3.73-13.65-5.59-21.61-5.59s-15.67,1.8-21.99,5.4c-6.32,3.6-11.25,8.81-14.79,15.64-3.54,6.82-5.31,14.91-5.31,24.26s1.77,17.44,5.31,24.26c3.54,6.82,8.5,12.07,14.88,15.73,6.38,3.67,13.68,5.5,21.89,5.5s15.19-1.86,21.7-5.59c6.51-3.73,11.59-9.03,15.26-15.92,3.66-6.89,5.5-14.88,5.5-23.98s-1.87-16.9-5.59-23.79Z" /> </g> </g> </g> </svg> </a> <div id="desktop-menu" class="pull-left"> <ul id="menu-main-menu" class="menu"><li class="menu-item"> <a class="parent-link" href=" https://blog.taboola.com/category/advertisers-and-marketers/">Advertisers & Marketers</a> <ul class="cj-dropdown-menu mega"><li class="flex-col menu-category-list"><a href="https://blog.taboola.com/category/articles/" class="category-title">Articles</a><div class='flex-row'><ul class='menu-column'><li><a href="https://blog.taboola.com/category/ecommerce/" class="category-link">eCommerce</a></li><li><a href="https://blog.taboola.com/category/affiliate-marketing/" class="category-link">Affiliate Marketing</a></li><li><a href="https://blog.taboola.com/category/landing-pages/" class="category-link">Landing Pages</a></li><li><a href="https://blog.taboola.com/category/lead-generation/" class="category-link">Lead Generation</a></li><li><a href="https://blog.taboola.com/category/marketing-attribution/" class="category-link">Marketing Attribution</a></li><li><a href="https://blog.taboola.com/category/native-advertising/" class="category-link">Native Advertising</a></li><li><a href="https://blog.taboola.com/category/brand-awareness/" class="category-link">Brand Awareness</a></li></ul><ul class='menu-column'><li><a href="https://blog.taboola.com/category/content-marketing/" class="category-link">Content Marketing</a></li><li><a href="https://blog.taboola.com/category/performance-marketing/" class="category-link">Performance Marketing</a></li><li><a href="https://blog.taboola.com/category/taboola-best-practices/" class="category-link">Taboola Best Practices</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/programmatic-marketing/" class="category-link">Programmatic Marketing</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/video-marketing/" class="category-link">Video Marketing</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/driving-traffic/" class="category-link">Driving Traffic</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/agencies/" class="category-link">Agencies</a></li><li><span class="showMoreCategories">More..</span></li></ul></div></li><li class="flex-col menu-category-list"><a href="https://blog.taboola.com/category/resources/" class="category-title">Resources</a><div class='flex-row'><ul class='menu-column'><li><a href="https://blog.taboola.com/category/research-and-reports/" class="category-link">Research & Reports</a></li><li><a href="https://blog.taboola.com/create-ads-effortlessly/" class="category-link">GenAI Ad Maker</a></li><li><a href="https://trends.taboola.com/" class="category-link">Advertising Trends & Consumer Insights from Taboola Trends</a></li><li><a href="https://trends.taboola.com/headline-analyzer" class="category-link">Headline Title Analyzer</a></li></ul><ul class='menu-column'><li><a href="https://trends.taboola.com/trending-topics" class="category-link">Trending Topics</a></li><li class="moreCategories"><a href="https://trends.taboola.com/image-trends" class="category-link">Trending Images</a></li><li><span class="showMoreCategories">More..</span></li></ul></div></li></ul></li><li class="menu-item"> <a class="parent-link" href=" https://blog.taboola.com/category/publishers/">Publishers</a> <ul class="cj-dropdown-menu "><li><a href="https://blog.taboola.com/category/case-studies/" class="category-link">Case Studies</a></li><li><a href="https://blog.taboola.com/category/data-and-trends/" class="category-link">Data & Trends</a></li><li><a href="https://blog.taboola.com/category/revenue-optimization/" class="category-link">Revenue Optimization</a></li></ul></li><li class="menu-item"> <a class="parent-link" href=" #">Company</a> <ul class="cj-dropdown-menu mega"><li class="flex-col menu-category-list"><a href="https://blog.taboola.com/category/taboola-updates/" class="category-title">Taboola Updates</a><div class='flex-row'><ul class='menu-column'><li><a href="https://blog.taboola.com/category/product-news/" class="category-link">Product News</a></li><li><a href="https://blog.taboola.com/category/taboola-life/" class="category-link">Taboola Life</a></li></ul><ul class='menu-column'><li class="moreCategories"><a href="https://blog.taboola.com/category/taboola-news/" class="category-link">Company News</a></li><li><span class="showMoreCategories">More..</span></li></ul></div></li></ul></li><li class="menu-item"> <a class="parent-link" href=" https://blog.taboola.com/category/engineering/">Engineering</a> <ul class="cj-dropdown-menu "><li><a href="https://blog.taboola.com/category/big-data/" class="category-link">Big Data</a></li><li><a href="https://blog.taboola.com/category/culture/" class="category-link">Culture</a></li><li><a href="https://blog.taboola.com/category/data-science/" class="category-link">Data Science</a></li><li><a href="https://blog.taboola.com/category/java/" class="category-link">Java</a></li><li><a href="https://blog.taboola.com/category/javascript/" class="category-link">Javascript</a></li><li><a href="https://blog.taboola.com/category/machine-learning/" class="category-link">Machine Learning</a></li><li><a href="https://blog.taboola.com/category/system/" class="category-link">System</a></li><li><a href="https://blog.taboola.com/category/tips-and-tricks/" class="category-link">Tips and Tricks</a></li></ul></li></ul> </div> <div id="mobile-menu"> <div class="triger_menu"> <span></span> <span></span> <span></span> </div> <div class="menu_slide"> <div class="menu-scroll-container"> <div class="search"> <form role="search" method="get" class="search-form" action="https://blog.taboola.com/" autocomplete="off"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="s"> </label> <input type="submit" class="search-submit" value="Search"> <i class="fa fa-times closed" aria-hidden="true"></i> <div class="search-result" data-result></div> </form> </div> <ul id="mobile-categories-list"><li> <input type="radio" id="tab-0" name="categories" value="0"> <label class="toggleMobileCategoryList" for="tab-0">Advertisers & Marketers<span class="toggle-arrow"></span> </label><ul class="content"><li><a href="https://blog.taboola.com/category/ecommerce/">eCommerce</a></li><li><a href="https://blog.taboola.com/category/affiliate-marketing/">Affiliate Marketing</a></li><li><a href="https://blog.taboola.com/category/landing-pages/">Landing Pages</a></li><li><a href="https://blog.taboola.com/category/lead-generation/">Lead Generation</a></li><li><a href="https://blog.taboola.com/category/marketing-attribution/">Marketing Attribution</a></li><li><a href="https://blog.taboola.com/category/native-advertising/">Native Advertising</a></li><li><a href="https://blog.taboola.com/category/brand-awareness/">Brand Awareness</a></li><li><a href="https://blog.taboola.com/category/content-marketing/">Content Marketing</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/performance-marketing/">Performance Marketing</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/taboola-best-practices/">Taboola Best Practices</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/programmatic-marketing/">Programmatic Marketing</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/video-marketing/">Video Marketing</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/driving-traffic/">Driving Traffic</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/agencies/">Agencies</a></li><li class="moreCategories"><a href="https://blog.taboola.com/category/research-and-reports/">Research & Reports</a></li><li class="moreCategories"><a href="https://blog.taboola.com/create-ads-effortlessly/">GenAI Ad Maker</a></li><li class="moreCategories"><a href="https://trends.taboola.com/">Advertising Trends & Consumer Insights from Taboola Trends</a></li><li class="moreCategories"><a href="https://trends.taboola.com/headline-analyzer">Headline Title Analyzer</a></li><li class="moreCategories"><a href="https://trends.taboola.com/trending-topics">Trending Topics</a></li><li class="moreCategories"><a href="https://trends.taboola.com/image-trends">Trending Images</a></li><li class="showMoreCategories">More..</li></ul></li><li> <input type="radio" id="tab-1" name="categories" value="1"> <label class="toggleMobileCategoryList" for="tab-1">Publishers<span class="toggle-arrow"></span> </label><ul class="content"><li><a href="https://blog.taboola.com/category/case-studies/">Case Studies</a></li><li><a href="https://blog.taboola.com/category/data-and-trends/">Data & Trends</a></li><li><a href="https://blog.taboola.com/category/revenue-optimization/">Revenue Optimization</a></li></ul></li><li> <input type="radio" id="tab-2" name="categories" value="2"> <label class="toggleMobileCategoryList" for="tab-2">Company<span class="toggle-arrow"></span> </label><ul class="content"><li><a href="https://blog.taboola.com/category/product-news/">Product News</a></li><li><a href="https://blog.taboola.com/category/taboola-life/">Taboola Life</a></li><li><a href="https://blog.taboola.com/category/taboola-news/">Company News</a></li></ul></li><li> <input type="radio" id="tab-3" name="categories" value="3"> <label class="toggleMobileCategoryList" for="tab-3">Engineering<span class="toggle-arrow"></span> </label><ul class="content"><li><a href="https://blog.taboola.com/category/big-data/">Big Data</a></li><li><a href="https://blog.taboola.com/category/culture/">Culture</a></li><li><a href="https://blog.taboola.com/category/data-science/">Data Science</a></li><li><a href="https://blog.taboola.com/category/java/">Java</a></li><li><a href="https://blog.taboola.com/category/javascript/">Javascript</a></li><li><a href="https://blog.taboola.com/category/machine-learning/">Machine Learning</a></li><li><a href="https://blog.taboola.com/category/system/">System</a></li><li><a href="https://blog.taboola.com/category/tips-and-tricks/">Tips and Tricks</a></li></ul></li></ul> <a class="taboola-com-btn" href="https://www.taboola.com?int_source=blog_taboola-header-button_A_{How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs}_{taboola.com}" target="_blank" title="Go to Taboola.com !"> www.taboola.com </a> </div> </div> </div> <div class="action-menu pull-right"> <a href="https://www.taboola.com?int_source=blog_taboola-header-button_A_{How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs}_{taboola.com}" title="Go to Taboola.com !" target="_blank" class="go_taboola borderiko">taboola.com</a> <div id="langs"> <div class="earth"> <ul class="lang_ul"> <li><a href="https://blog.taboola.com/native-ad-examples/" title="English"> English</a></li> <li><a href="https://blog.taboola.com/de/native-ad-examples/" title="Deutsch"> Deutsch</a></li> <li><a href="https://blog.taboola.com/fr/" title="Français"> Français</a></li> <li><a href="https://blog.taboola.com/ja/" title="日本語"> 日本語</a></li> <li><a href="https://blog.taboola.com/pt/" title="Português"> Português</a></li> <li><a href="https://blog.taboola.com/es/" title="Español"> Español</a></li> <li><a href="https://blog.taboola.com/zh/" title="中文 (台灣)"> 中文 (台灣)</a></li> </ul> </div> </div> <div id="search"> <form role="search" method="get" class="search-form" action="https://blog.taboola.com/" autocomplete="off"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="s"> </label> <input type="submit" class="search-submit" value="Search"> <i class="fa fa-times closed" aria-hidden="true"></i> <div class="search-result" data-result></div> </form> </div> </div> </div>  </header>  <script type="text/javascript"> var waitForGlobal = function(key, callback) { if (window[key]) { callback(); } else { setTimeout(function() { waitForGlobal(key, callback); }, 100); } }; </script> <div class="progress-container"> <div class="progress-bar"></div> </div> <div id="content" class="container"> <div class="row "> <div class="col-xs-12 col-md-11 col-centered"> <div class="row row-no-padding"> <div class="col-xs-12 mobile-featured"> <div id="featured" class="image-post-mobile" style="background-image: url(https://blog.taboola.com/wp-content/uploads/2024/03/shutterstock_524844538-scaled.jpg)"></div> </div> </div> <div class="row"> <div class="col-xs-12 col-md-8"> <div class="breadcrumbs"> <ul id="breadcrumbs"><li class="post-category"><a href="https://blog.taboola.com/category/native-advertising/">Native Advertising</a></li></ul> </div> </div> </div> <div class="row"> <div class="col-xs-12 col-md-8 "> <header class="post-info"> <div class="post-title"> <div class="col-xs-12"> <div class="row"> <h1 class="mb-20">How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs</h1> </div> </div> </div> <div class="post-info-meta"> <span class="post-by"> Posted by <a href="https://blog.taboola.com/author/yakup-gurel/" title="Posts by Yakup Gurel" class="author url fn" rel="author">Yakup Gurel</a> </span> <i class="middot">   </i> <span class="posted-on"> <time class="entry-date published" datetime="Apr 09">Apr 09</time></span> <i class="middot">   </i> 7 Minutes read </div> </header> </div> <div class="col-xs-12 col-md-8 mt-20"> <div class="article-content-wrapper"> <div id="featured" class="image-post-desktop" style="background-image: url(https://blog.taboola.com/wp-content/uploads/2024/03/shutterstock_524844538-scaled.jpg)"></div><p data-pm-slice="1 1 []">Every advertising campaign is different, but they all begin the same way: with an in-depth conversation about campaign goals. Setting goals—from driving awareness and purchases to boosting engagement—is how you’ll know both what kind of campaign you need to launch, and which ad formats are best for your brand.</p> <p>Some formats are more effective than others at helping you meet your objectives and KPIs (key performance indicators)—aka, the data that helps you gauge your success, justify your ad spend, and inform decisions about future campaigns. One of those is native ads.</p> <p>Research <a href="https://www.thedrum.com/open-mic/study-shows-native-ads-are-most-effective-channel-for-brand-favorability#:~:text=Brands%20that%20used%20native%20advertising,higher%20than%20the%20industry%20average" target="_blank" rel="noopener">shows</a> that native ads can have a big impact on KPIs, enabling advertisers of all kinds to meet their performance goals. For example, with native ad campaigns, companies have seen their brand favorability numbers quadruple compared to the industry average, along with increases in consideration (1.5x the average), message association (8x higher than the average), and awareness (a lift of 10%).</p> <p>Let’s take a look at how four brands used native ads as part of their strategy to meet their KPIs, and how you can do the same.</p> <h2>Generate Sales & Online Purchases</h2> <h3>Connecting through remarketing and data-driven native ads with Vodafone Turkey</h3> <p>When <a href="https://www.taboola.com/resources/case-studies/vodafone-turkey" target="_blank" rel="noopener">Vodafone Turkey</a> wanted to increase the visibility of its Residential Broadband home internet service and build awareness among potential customers, the communications technology company looked to native ads. Why? They help brands monetize editorial content and create new inventory to successfully reach target audiences wherever they are online.</p> <p>Since Vodafone Turkey’s primary challenge was to drive awareness and consideration among new customers, it used video ads to educate consumers about its services, then retargeted engaged video viewers with image and motion ads, ultimately driving them to the brand’s website. The multi-format remarketing strategy helped Vodafone build off the momentum of its video ads and reach the consumers who were most interested in its broadband offering.</p> <p>But that’s not where the brand’s strategy ended. To help Vodafone Turkey ensure it maximized its investment by generating the most leads possible, the brand collected data from target audiences based on video completion rates before retargeting engaged viewers with a sponsored content campaign.</p> <h4>Takeaway: Launching multiple campaigns may help to find your audience</h4> <p>Creating an innovative, multi-format remarking campaign led to native ads becoming the <a href="https://www.taboola.com/resources/case-studies/vodafone-turkey" target="_blank" rel="noopener">second-highest performing channel in lead generation</a> for Vodafone Turkey’s campaign, smashing the brand’s KPIs. The brand increased its number of highly qualified leads by 39%, all without the use of cookies.</p> <p>By combining native ads with retargeting, it also doubled its click-through rate performance compared to the previous campaign period. Websites visits increased by nearly a quarte mi r (24%), while the rate of new visitors went up by 11%.</p> <h3>Boosting “Add to cart” performance with BlazePod</h3> <p>For a high-priced consumer product, driving “Add to cart” conversions isn’t always easy. Tracking these conversions can give you vital insight into things like product popularity, your site’s usability, and the effectiveness of your marketing campaigns—but here’s the problem: when a product has a high price point, you can’t meet sales objectives without in-depth customer engagement.</p> <p><a href="https://www.taboola.com/resources/case-studies/blazepod" target="_blank" rel="noopener">BlazePod</a>, a smart reaction training platform powered by an interactive app and innovative light-up pods, knew that to boost sales online, they’d need to leverage multiple engagement points beyond Google, Facebook, and other go-to social platforms. The answer? Educate and captivate mature and discerning audiences to drive conversions while lowering cost-per-action (CPA).</p> <p>Retargeting was the go-to strategy for BlazePod too. In the time leading up to the holidays, the brand knew that many consumers were already aware of its product. It just needed to encourage them to take that extra step, turning brand and product familiarity into sales.</p> <p>By transitioning from targeting a broad audience to retargeting using key insights from network data to launch the native ad campaign, BlazePod went from high initial acquisition costs to an impressive return on ad spent (ROAS). The brand was able to drive high-ticket sales and “Add to cart” conversions at a decreased cost, <a href="https://www.taboola.com/resources/case-studies/blazepod" target="_blank" rel="noopener">generating both short-term “Add to cart” conversions and long-term customer engagement</a> — all at a lower cost.</p> <h4>Takeaway: Retargeting strategies nurture consumers</h4> <p>By pairing native ads with a retargeting strategy, BlazePod more than tripled its “Add to cart” conversions compared with a popular social channel at a 79% lower “Add to cart” CPA. The brand was able to nurture consumers along their path to purchase by engaging them on multiple channels and at different stages of the customer journey, maximizing its budget by lowering ad costs. Retargeting customers with native ads resulted in a 5X higher purchase value and a 131% return on ad spend after BlazePod’s holiday campaign in December 2022.</p> <h2>Drive Awareness & Consideration</h2> <h3>Engaging Click & Collect shoppers with The Loop</h3> <p>Canadians know <a href="https://www.taboola.com/resources/case-studies/the-loop" target="_blank" rel="noopener">The Loop</a>, owned by ARI International, as a world-class shopping experience both at Montreal International Airport and on its duty-free website. One of the business’s core features is Click & Collect, which allows travelers to shop online within 24 hours of arriving at the airport, where they can then retrieve their purchase.</p> <p>The Loop’s campaign goals included increasing brand awareness even further, boosting the use of Click & Collect, and online revenue. In order to do all of this, though, the brand first needed to generate site traffic and online customer interactions.</p> <p>Enter image and video ads. With native ads, brands can tweak visuals, headlines, descriptions, and calls to action (CTAs) in order to drive more interest. The Loop took advantage of that opportunity, designing ads that increased conversions while lowering costs. Both image ads and motion ads played key roles in the campaign, linking to a landing page that highlighted the benefits of using The Loop’s Click & Collect e-commerce service (who wants to stand in line at the airport when you can pre-pay online?).</p> <p>To ensure maximum audience coverage, The Loop took its strategy further and distributed ads across two mobile campaigns: one for English speakers, and one for French speakers. When the English campaign began to deliver better results — more clicks, viewable impressions, and conversions — The Loop launched a mobile retargeting campaign geared toward that audience for increased online sales. The Loop also used an automated bidding tool to bid on impressions that were most likely to drive conversions, ultimately producing a <a href="https://www.taboola.com/resources/case-studies/the-loop" target="_blank" rel="noopener">winning creative strategy</a> optimized for maximum performance.</p> <h4>Takeaway: Image and motion ads may boost interest among buyers</h4> <p>Both static and animated ads are go-to formats for boosting brand awareness—perfect for businesses that need to spread the word about their products and services—but image and motion ads on desktop and mobile can also lead to more visitors and sales. For The Loop, they produced a 10% month-over-month (MoM) increase online customer transactions, 22% MoM increase in total revenue online, and 85% MoM increase in website traffic.</p> <p>Compared with The Loop’s advertising efforts from the previous year, the campaign outcome was even more impressive. Website traffic went up 200% year over year (YOY), online customer transactions rose by 140%, and the brand saw a 103% increase in online revenue—all of which was aided by The Loop’s ability to think on its feet and employ mobile retargeting for its top-performing campaign.</p> <h2>Achieve Lower CPA & CPC</h2> <h3>Driving potential car purchases with Renault Australia</h3> <p>These days, much of the car-buying process plays out online, where consumers visit auto manufacturer websites to check out vehicle features, financing options, and more. No wonder <a href="https://www.taboola.com/resources/case-studies/renault-australia" target="_blank" rel="noopener">Renault Australia</a>—a pioneer in car manufacturing since 1898—wanted to drive site traffic at scale and retarget engaged audiences to improve conversion rates.</p> <p>With website clicks a priority, lowering the brand’s CPA (cost-per-action) and CPC (cost-per-click) spend was a must. The solution? Test and optimize native ads in a trial campaign designed to produce both greater buyer consideration and more leads.</p> <p>Renault used image and motion ads across premium publisher properties including blogs, niche websites, and mobile devices. Each ad led to a model-specific landing page. For those visitors who didn’t convert right away, Renault relied on a tracking pixel to identify and retarget them with personalized ads.</p> <p>With the help of a data marketplace, the brand reached new audiences from among 20,000 distinct segments. Visitors were captured and segmented into interest groups and served engaging messages, allowing Renault to encourage qualified repeat site visits. That led to a large volume of strong new car-shopper leads. Because no campaign is complete without an effective optimization strategy, Renault also employed a smart bidding tool to drive critical conversions, like using the brand’s online car configurator tool.</p> <h4>Takeaway: Experiment and optimize</h4> <p>Renault’s trial native ad campaign produced higher conversions across “car configurations,” “find a dealer locator,” “book a test drive,” and “brochure downloads” tools, but the brand’s costs also went down compared with another native service provider. Cost-per-click (CPC) was 16% lower, while Renault’s cost-per acquisition (CPA) was 51% lower as well. And although native advertising began as an experiment, it later became part of Renault Australia’s always-on strategy.</p> <p>Time and time again, Taboola’s native ads have either <a href="https://blog.taboola.com/taboola-kantar-brand-lift-study/" target="_blank" rel="noopener">met or exceeded critical mid-funnel KPI industry benchmarks</a>. Interested in learning more about our high-performing native advertising offerings and multi-format campaigns? <a href="https://www.taboola.com/contact" target="_blank" rel="noopener">Contact us</a> today.</p> <div class="single-post-share-buttons"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.taboola.com/native-ad-examples/&t=How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs" title="Facebook Share Button" rel="nofollow noopener" target="_blank" class="share-button facebook"> </a> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://blog.taboola.com/native-ad-examples/" title="Linkedin Share Button" rel="nofollow noopener" target="_blank" class="share-button linkedin"> </a> <a href="https://twitter.com/intent/tweet?text=How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs&url=https://blog.taboola.com/native-ad-examples/" title="Twitter Share Button" rel="nofollow noopener" target="_blank" class="share-button twitter"> </a> </div> </div> <footer class="post-info "> <span class="posted-on">Originally Published: <time class="entry-date published" datetime="9 April 2024">9 April 2024</time></span> </footer> <div id="strip_campaign"> <div class="contact_form"> <div class="row"> <div class="col-xs-12"> <div class="bg_turquoise strip_campaign_content"> <h4>Create Your Content Campaign Today!</h4> <a class='btn campaign' href=' https://signup.taboola.com/join?lan=en&int_source=blogpost_right-rail-button_Contact-Us_How+Multi-Format+Native+Ad+Campaigns+Helped+These+4+Major+Brands+Meet+their+KPIs' target='_blank'>Start now</a> </div> </div> </div> </div> </div>  <div class="row feed-taboola"> <div class="col-xs-12"> <script src="//cdn.taboola.com/libtrc/taboolablog-sc/tfa.js"></script> <div id="taboola-below-article-thumbnails"></div> <script type="text/javascript"> window._taboola = window._taboola || []; _taboola.push({ mode: 'organic-thumbnails-a', container: 'taboola-below-article-thumbnails', placement: 'Below Article Thumbnails', target_type: 'mix' }); </script> </div> </div>  </div>  <div id="sidebar" class="col-xs-12 col-md-4 pull-right mt-20"> <div class="right-sidebar-wrapper"> <aside class="widget bg_turquoise"> <div class="sidebar-item"> <div class="campaign-cta-wrapper"> <h4> Create Your First Campaign with Taboola</h4> <div class=''><a class='btn' href=' https://signup.taboola.com/join?lan=en&int_source=blogpost_right-rail-button_Contact-Us_How+Multi-Format+Native+Ad+Campaigns+Helped+These+4+Major+Brands+Meet+their+KPIs' target='_blank'>Start now</a></div> </div> </div> </aside> </div> </div> <div class="sticky-mobile-cta"> <div class=''><a class='' href=' https://signup.taboola.com/join?lan=en&int_source=blogpost_mobile-bottom-button_Contact-Us_How+Multi-Format+Native+Ad+Campaigns+Helped+These+4+Major+Brands+Meet+their+KPIs' target='_blank'> Create Your First Campaign with Taboola</a></div></div> </div> </div> </div> </div> <script type="text/javascript"> window.ctaRef = "?int_source=blog_inline-link_A_How Multi-Format Native Ad Campaigns Helped These 4 Major Brands Meet their KPIs_"; </script> </div>  <footer id="footer"> <div class="container"> <div class="row"> <style> .widget_footer { width: 50%; } @media only screen and ( max-width: 767px ) { .widget_footer { padding: 0 15px; } } @media only screen and ( min-width: 768px ) { .widget_footer { width: 19% !important; margin-right: 1% !important; } } </style> <div id="fw1" class="widget_footer"> <aside id="nav_menu-2" class="widget widget_nav_menu"><h3 class="widget-title">About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-4242" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4242"><a target="_blank" rel="noopener" href="https://www.taboola.com/">Taboola Advertising Platform</a></li> <li id="menu-item-28758" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28758"><a href="https://www.taboola.com/advertise">Advertise</a></li> <li id="menu-item-4243" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4243"><a target="_blank" rel="noopener" href="https://engineering.taboola.com">Engineering Blog</a></li> <li id="menu-item-4245" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4245"><a target="_blank" rel="noopener" href="https://www.taboola.com/terms-of-use">Terms of Use</a></li> <li id="menu-item-4246" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4246"><a target="_blank" rel="noopener" href="https://www.taboola.com/cookie-policy">Cookie Policy</a></li> <li id="menu-item-4247" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4247"><a target="_blank" rel="noopener" href="https://www.taboola.com/privacy-policy">Privacy Policy</a></li> <li id="menu-item-11635" class="california-only-link hidden menu-item menu-item-type-custom menu-item-object-custom menu-item-11635"><a href="https://ccparequest.taboola.com/">CCPA Notices</a></li> </ul></div></aside> </div> <div id="fw2" class="widget_footer"> <aside id="nav_menu-3" class="widget widget_nav_menu"><h3 class="widget-title">Categories</h3><div class="menu-categories-container"><ul id="menu-categories" class="menu"><li id="menu-item-11316" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-11316"><a href="https://blog.taboola.com/category/advertisers-and-marketers/">Advertisers & Marketers</a></li> <li id="menu-item-11318" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11318"><a href="https://blog.taboola.com/category/publishers/">Publishers</a></li> <li id="menu-item-11319" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11319"><a href="https://blog.taboola.com/category/taboola-updates/">Taboola Updates</a></li> <li id="menu-item-25952" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-25952"><a href="https://blog.taboola.com/category/company-news/">Company News</a></li> <li id="menu-item-25953" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-25953"><a href="https://blog.taboola.com/category/audience-engagement/">Audience Engagement</a></li> </ul></div></aside> </div> <div id="fw3" class="widget_footer"> <aside id="nav_menu-4" class="widget widget_nav_menu"><h3 class="widget-title">Topics</h3><div class="menu-topics-container"><ul id="menu-topics" class="menu"><li id="menu-item-16214" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-16214"><a href="https://blog.taboola.com/category/ecommerce/">eCommerce</a></li> <li id="menu-item-16213" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-16213"><a href="https://blog.taboola.com/category/affiliate-marketing/">Affiliate Marketing</a></li> <li id="menu-item-28764" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-28764"><a href="https://blog.taboola.com/category/marketing-attribution/">Marketing Attribution</a></li> <li id="menu-item-11325" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-11325"><a href="https://blog.taboola.com/category/native-advertising/">Native Advertising</a></li> <li id="menu-item-11324" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11324"><a href="https://blog.taboola.com/category/lead-generation/">Lead Generation</a></li> <li id="menu-item-11326" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11326"><a href="https://blog.taboola.com/category/performance-marketing/">Performance Marketing</a></li> <li id="menu-item-11320" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11320"><a href="https://blog.taboola.com/category/brand-awareness/">Brand Awareness</a></li> <li id="menu-item-11321" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11321"><a href="https://blog.taboola.com/category/content-marketing/">Content Marketing</a></li> <li id="menu-item-11322" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11322"><a href="https://blog.taboola.com/category/driving-traffic/">Driving Traffic</a></li> <li id="menu-item-11323" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11323"><a href="https://blog.taboola.com/category/landing-pages/">Landing Pages</a></li> <li id="menu-item-11327" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11327"><a href="https://blog.taboola.com/category/taboola-best-practices/">Taboola Best Practices</a></li> <li id="menu-item-11328" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11328"><a href="https://blog.taboola.com/category/video-marketing/">Video Marketing</a></li> <li id="menu-item-11329" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-11329"><a href="https://blog.taboola.com/category/revenue-optimization/">Revenue Optimization</a></li> </ul></div></aside> </div> <div id="fw4" class="widget_footer"> <aside id="nav_menu-25" class="widget widget_nav_menu"><h3 class="widget-title">Resources</h3><div class="menu-resources-en-container"><ul id="menu-resources-en" class="menu"><li id="menu-item-26870" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26870"><a href="https://www.taboola.com/native-advertising">Native Advertising</a></li> <li id="menu-item-26871" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26871"><a href="https://blog.taboola.com/effective-native-advertising-examples/">Native Advertising Examples</a></li> <li id="menu-item-27120" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-27120"><a href="https://blog.taboola.com/ecommerce-marketing-and-promotion/">Best eCommerce Marketing Strategies</a></li> <li id="menu-item-28726" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28726"><a href="https://blog.taboola.com/how-to-grow-your-ecommerce-business/">How to Grow Your eCommerce Business</a></li> <li id="menu-item-28727" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-28727"><a href="https://blog.taboola.com/boost-ecommerce-roi/">Boost Your eCommerce ROI</a></li> <li id="menu-item-25938" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-25938"><a href="https://blog.taboola.com/introductory-guide-performance-marketing/">Guide to Performance Marketing</a></li> <li id="menu-item-26874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26874"><a href="https://blog.taboola.com/lead-generation-campaign/">Launch a Lead Generation Campaign</a></li> <li id="menu-item-26877" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26877"><a href="https://blog.taboola.com/affiliate-marketing/">How to Start Affiliate Marketing</a></li> <li id="menu-item-27094" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-27094"><a href="https://blog.taboola.com/affiliate-marketing-promotion-methods/">Affiliate Marketing Strategies</a></li> <li id="menu-item-26879" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26879"><a href="https://blog.taboola.com/affiliate-marketing-tools-for-beginners/">Tools for Affiliate Marketing</a></li> <li id="menu-item-26876" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26876"><a href="https://blog.taboola.com/affiliate-marketing-products/">Top Selling Affiliate Products</a></li> <li id="menu-item-25945" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-25945"><a href="https://blog.taboola.com/high-ticket-affiliate-programs-products/">High Ticket Affiliate Marketing</a></li> <li id="menu-item-26949" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26949"><a href="/conversion-rate-optimization-beginners-guide/">Conversion Rate Optimization</a></li> <li id="menu-item-26883" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-26883"><a href="https://blog.taboola.com/google-ads-alternative/">Google Ads Alternatives</a></li> </ul></div></aside> </div> <div id="fw6" class="widget_footer"> <aside id="text-2" class="widget widget_text"><h3 class="widget-title">Let’s Connect</h3> <div class="textwidget"></div> </aside> <aside id="text-4" class="widget widget_text"> <h3 class="widget-title custom"></h3> <div class="textwidget"> <ul class="socials_link"> <li> <a href="https://www.linkedin.com/company/taboola" target="_blank" title="Go to Linkedin page"> <i class="svg-icon svg-icon-linkedin"></i> </a> </li> <li> <a href="https://twitter.com/taboola" target="_blank" title="Go to Twitter page"> <i class="svg-icon svg-icon-twitter"></i> </a> </li> <li> <a href="https://www.facebook.com/taboola/" target="_blank" title="Go to Facebook page"> <i class="svg-icon svg-icon-facebook"></i> </a> </li> </ul> </div> </aside> </div> </div> </div> </footer>  <link rel='stylesheet' id='main-styles-css' href='https://blog.taboola.com/wp-content/themes/taboola-new/dist/css/main.min.css?ver=6.6.2' type='text/css' media='all' /> <link rel='stylesheet' id='page-styles-css' href='https://blog.taboola.com/wp-content/themes/taboola-new/dist/css/single.min.css?ver=6.6.2' type='text/css' media='all' /> <script type="text/javascript" src="https://blog.taboola.com/wp-content/themes/taboola-new/dist/js/main.min.js" id="taboola-main-js-js"></script> <script type="text/javascript" src="https://blog.taboola.com/wp-content/themes/taboola-new/dist/js/single.min.js" id="taboola-page-scripts-js"></script> <script type="text/javascript"> geoFunctions(function() { if (isCountryCodeInList([ "US", "CA", "GB", "AT", "FR", "ZA", "DE", "CH", "NZ", "ES", "AU", "IE", "BE", "LU", "MC", "MX", "PL", "NL", "BR", "JP", "IS", "NO", "SE", "FI", "DK", "IN", "IL" ])) { // Show in case of segmentation $(".segmented-row .nonsegmented-cta").removeClass("hidden"); } else { $(".segmented-row .segmented-cta").removeClass("hidden"); } // California if (getCountryCode() == "US" && getState() == "CA") { $(".california-only-link").removeClass("hidden"); } }); $(".nonsegmented-row .nonsegmented-cta").removeClass("hidden"); </script> </body> </html>

CINXE.COM

Native Advertising Campaign Examples