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href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fseo-for-business-growth%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22How+to+Use+SEO+for+Business+Growth+Over+Time%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fseo-for-business-growth%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use 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exactly how you can leverage SEO to grow your own business.</p><p>But let’s start with the basics.</p><h2 id="what-is-seo">What Is SEO?</h2><p><a href="https://www.semrush.com/blog/seo-basics/" style="text-decoration:none">Search engine optimization (SEO)</a> is a digital marketing practice aimed at improving your business’s visibility in search engines using organic (non-paid) tactics. </p><p>Instead of paying for ads, SEO helps your website naturally rank higher on search engine results pages (SERPs) when users search for relevant <a href="https://www.semrush.com/blog/what-are-keywords/" style="text-decoration:none">keywords</a> (words/phrases users type into search engines).</p><p>For example, your potential customers might search for keywords like “best travel bags,” “durable travel backpacks,” or “lightweight carry-on luggage” if you sell travel bags. And see results like these:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/e0/2f/e02f8aa8037c03b07c96565487eff44f/a9cec2b058bd17e4b86d784a91f13130/AD_4nXdRNcdfFlmJti2LVSXdv2YMGNFbBdN1U73XxRpx-FSz6208evRwkH52psqxhyCrzfOShBnBEneLpD36NXmMtxu66sPhQ2sfAjAg7nrGXvBoT3OKXtdhrUaJwcMTDkgPvCyZqixSSA.webp" type="image/webp"/><img alt="Google SERP for the term “durable travel backpacks” showing a list of paid and organic results." data-original="https://static.semrush.com/blog/uploads/media/e0/2f/e02f8aa8037c03b07c96565487eff44f/a9cec2b058bd17e4b86d784a91f13130/original" height="1181" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e0/2f/e02f8aa8037c03b07c96565487eff44f/a9cec2b058bd17e4b86d784a91f13130/AD_4nXdRNcdfFlmJti2LVSXdv2YMGNFbBdN1U73XxRpx-FSz6208evRwkH52psqxhyCrzfOShBnBEneLpD36NXmMtxu66sPhQ2sfAjAg7nrGXvBoT3OKXtdhrUaJwcMTDkgPvCyZqixSSA" width="1010"/></picture></figure><h3 id="the-4-main-types-of-seo-for-business-owners">The 4 Main Types of SEO for Business Owners</h3><p>You can break SEO down into lots of different types. But there are four broad categories that business owners should care about:</p><ul> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/on-page-seo/" style="text-decoration:none"><strong>On-page SEO</strong></a>: This focuses on optimizing your webpages to help them rank higher in SERPs for your target keywords, which can bring more potential customers to your site</li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/technical-seo/" style="text-decoration:none"><strong>Technical SEO</strong></a>: This involves optimizing your site’s technical performance to improve the user experience and make it easier for search engines to find, understand, and store all of your important pages</li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/off-page-seo/" style="text-decoration:none"><strong>Off-page SEO</strong></a>: Off-page SEO involves building backlinks (links on other sites that point to your site), engaging in <a href="https://www.semrush.com/blog/digital-pr/" style="text-decoration:none">digital PR</a>, and other off-site activities to improve your business’s online visibility</li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/what-is-local-seo/" style="text-decoration:none"><strong>Local SEO</strong></a>: This focuses on improving your business’s visibility for local search queries, and is often centered in part around optimizing your <a href="https://www.semrush.com/blog/google-my-business/" style="text-decoration:none">Google Business Profile</a></li></ul><h2 id="why-is-seo-good-for-business-growth">Why Is SEO Good for Business Growth?</h2><p>There are lots of reasons why you should invest in SEO as a business owner. But these are the most important ones from a growth perspective:</p><h3 id="drive-more-sales">Drive More Sales</h3><p>Effectively implementing SEO tactics improves your website’s visibility in SERPs for relevant keywords, which helps you attract more <a href="https://www.semrush.com/blog/organic-traffic/" style="text-decoration:none">organic search traffic</a> from people who might become paying customers. </p><p>Hepper, a pet furniture company, saw a staggering <a href="https://www.semrush.com/company/stories/hepper/" style="text-decoration:none">2,964% increase in revenue</a> within two years of investing in SEO. </p><p>They used Semrush to identify the most relevant and high-impact keywords for their business and created 5,000 high-quality blog posts targeting those keywords. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b9/fb/b9fbbcd3ea16172e2f53c7bc275df0e2/4f6a68a277a89a78268f5d75d5f874cb/AD_4nXe2C2TYul_ixkPEAFnY5tbTyfWfkn05ix05h85_P4Gf-I04A8yqqTJPN3NIxHH8JbjT7pW3ZtrZwpPwHkn__npWt43lvtrJ42XgQ0tIDNTXpPDJYz_2D-xJtH-frD9z1jL5csO5Rw.webp" type="image/webp"/><img alt="Graph of Google Analytics data for Hepper showing 98,824 pageviews per day." data-original="https://static.semrush.com/blog/uploads/media/b9/fb/b9fbbcd3ea16172e2f53c7bc275df0e2/4f6a68a277a89a78268f5d75d5f874cb/original" height="323" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b9/fb/b9fbbcd3ea16172e2f53c7bc275df0e2/4f6a68a277a89a78268f5d75d5f874cb/AD_4nXe2C2TYul_ixkPEAFnY5tbTyfWfkn05ix05h85_P4Gf-I04A8yqqTJPN3NIxHH8JbjT7pW3ZtrZwpPwHkn__npWt43lvtrJ42XgQ0tIDNTXpPDJYz_2D-xJtH-frD9z1jL5csO5Rw" width="1010"/></picture></figure><p>This is obviously an extreme example—you don’t need to start writing 5,000 posts. But even at smaller scales, the extra traffic that SEO can drive to your business’s website can add up to meaningful sales increases.</p><h3 id="increase-brand-awareness">Increase Brand Awareness</h3><p>Higher search engine rankings make it more likely that your potential customers will see your brand in search results, which increases your brand awareness.</p><p>Aside from visibility, it also keeps your brand top-of-mind with your audience. </p><p>When potential customers see your site ranking every time they search for something related to your business, they’re more likely to perceive your business as a credible and authoritative source. </p><p>This repeated exposure can build trust with your target audience. Making them more likely to choose your business when they’re ready to engage or make a purchase.</p><h3 id="reduce-reliance-on-paid-ads">Reduce Reliance on Paid Ads</h3><p>SEO helps businesses cut their dependence on paid advertising by driving consistent organic traffic without the need for continuous ad spend. </p><p>While paid ads can provide immediate visibility, they are often expensive. Especially in competitive industries where <a href="https://www.semrush.com/blog/cost-per-click/" style="text-decoration:none">cost per click (CPC)</a> is high. </p><p>For example, sectors like legal services or insurance often see CPCs ranging from $50 to $100 or more per click.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/5b/4c/5b4c9079cb7542833d57d56c5f3610a8/4df75495ca3dd38b863ea8013daff156/AD_4nXdFwWq9qXkFzNca_h3Z-a89E6FYFaCrQW_Qj_ETci0ImOFPm-XDYwb-Tv5nO6SKG1LX1DXz2loIPUx_D4KXNVUqnx-poJj4J_NFhs-hlEeeIowT3Ch5E5D77y3LJi32ERhOTIQK.webp" type="image/webp"/><img alt="Keywords with CPCs costing more than $100 per click including "car accident lawyer" and "truck accident lawyer."" data-original="https://static.semrush.com/blog/uploads/media/5b/4c/5b4c9079cb7542833d57d56c5f3610a8/4df75495ca3dd38b863ea8013daff156/original" height="960" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5b/4c/5b4c9079cb7542833d57d56c5f3610a8/4df75495ca3dd38b863ea8013daff156/AD_4nXdFwWq9qXkFzNca_h3Z-a89E6FYFaCrQW_Qj_ETci0ImOFPm-XDYwb-Tv5nO6SKG1LX1DXz2loIPUx_D4KXNVUqnx-poJj4J_NFhs-hlEeeIowT3Ch5E5D77y3LJi32ERhOTIQK" width="1010"/></picture></figure><p>Online veterinary health and wellness platform BetterVet is a good example of just how impactful SEO can be compared to ads. </p><p>In December 2022, BetterVet struggled to increase their organic search traffic. This left the company heavily reliant on paid advertising. </p><p>But by the end of 2023, BetterVet made a remarkable turnaround by focusing on SEO to grow their organic search traffic <a href="https://www.semrush.com/company/stories/bettervet/" style="text-decoration:none">by over 2,000%</a>. And this allowed them to significantly reduce their ad spend.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/46/ff/46ff4e71bd13c99b98f121c2f00fd7e5/172020cd375540a61a960e356d905280/AD_4nXfyvJh3HafwbCyCOPOZqxNs2bJdca2i8Kb-WuuEdYf-1eN5ci5QUwZutMa7r_ILM-aroBX0V26XS87PTu-yJjVL8_mWyp5-C8AvmiwRQ9lu8jdZiE30HiAuE3q615Ea9aGkxIeO.webp" type="image/webp"/><img alt="A graph showing an increase in organic traffic by over 2,000% by BetterVet using Semrush." data-original="https://static.semrush.com/blog/uploads/media/46/ff/46ff4e71bd13c99b98f121c2f00fd7e5/172020cd375540a61a960e356d905280/original" height="671" loading="lazy" src="https://static.semrush.com/blog/uploads/media/46/ff/46ff4e71bd13c99b98f121c2f00fd7e5/172020cd375540a61a960e356d905280/AD_4nXfyvJh3HafwbCyCOPOZqxNs2bJdca2i8Kb-WuuEdYf-1eN5ci5QUwZutMa7r_ILM-aroBX0V26XS87PTu-yJjVL8_mWyp5-C8AvmiwRQ9lu8jdZiE30HiAuE3q615Ea9aGkxIeO" width="1010"/></picture></figure><h3 id="achieve-long-term-results">Achieve Long-Term Results</h3><p>SEO can deliver long-lasting results that continue to benefit your business over time without much work beyond the initial time and effort you invest.</p><p>You can continue to drive organic search traffic to your website for months or even years.</p><p>This is because organic search engine positions are determined by <a href="https://go.semrush.com/Ranking-Factors.html" style="text-decoration:none">Google ranking factors</a>—not how much money you spend.</p><h2 id="how-to-use-seo-for-online-business-growth">How to Use SEO for Online Business Growth</h2><p>SEO has a lot of moving parts, so start with these key steps to get the most out of your efforts:</p><h3 id="1--perform-keyword-research">1. Perform Keyword Research</h3><p><a href="https://www.semrush.com/blog/keyword-research/" style="text-decoration:none">Keyword research</a> is the process of finding the most relevant and valuable keywords you can create content around to help your site appear in search results when potential customers search for them. </p><p>How do you perform keyword research?</p><p>You can do it in a few ways, but using a reliable <a href="https://www.semrush.com/blog/keyword-research-tools/" style="text-decoration:none">keyword research tool</a> like the <a href="https://www.semrush.com/analytics/keywordmagic/" style="text-decoration:none">Keyword Magic Tool</a> is the most efficient option. </p><p>Simply launch the tool and enter a <a href="https://www.semrush.com/blog/seed-keywords/" style="text-decoration:none">seed keyword</a> (a broad term related to your business, product, service, or industry). </p><p>Select your target country from the drop-down menu and click “<strong>Search</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/19/81/198139163bc106a1bd886e583ac412d0/352741905286b8e8cf6c52a0bbfe79e9/AD_4nXfHk2RW0W0rTcmkR9XMunHSUxqDDK2Bvohbmt0maLf6o4S_fb-phEY5NuIvu2OLSayG3h80E_o-WH_5zchMQJkEtgOkAp05Iylo5mwcUzjwxE-DgBW2zY6l9aH-wQlpu-4LGgl1.webp" type="image/webp"/><img alt="Keyword Magic Tool start with "gluten free cookies" entered and "Search" clicked." data-original="https://static.semrush.com/blog/uploads/media/19/81/198139163bc106a1bd886e583ac412d0/352741905286b8e8cf6c52a0bbfe79e9/original" height="588" loading="lazy" src="https://static.semrush.com/blog/uploads/media/19/81/198139163bc106a1bd886e583ac412d0/352741905286b8e8cf6c52a0bbfe79e9/AD_4nXfHk2RW0W0rTcmkR9XMunHSUxqDDK2Bvohbmt0maLf6o4S_fb-phEY5NuIvu2OLSayG3h80E_o-WH_5zchMQJkEtgOkAp05Iylo5mwcUzjwxE-DgBW2zY6l9aH-wQlpu-4LGgl1" width="1010"/></picture></figure><p>Next, you’ll see a list of related keywords. Along with additional metrics for each keyword, like:</p><ul> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/search-intent/" style="text-decoration:none"><strong>Search intent</strong></a>: The purpose behind the search (more on this below)</li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/keyword-search-volume/" style="text-decoration:none"><strong>Search volume</strong></a>: How many searches the term gets each month</li> <li style="list-style-type:disc"><a href="https://www.semrush.com/blog/keyword-difficulty/" style="text-decoration:none"><strong>Keyword difficulty (KD %)</strong></a>: A score out of 100 indicating how tough it is to rank in the top 10 search results for that keyword (lower is easier)</li></ul><p>Use filters to identify the most relevant and promising keywords from the list.</p><p>For example, the “<strong>KD %</strong>” filter lets you identify keywords that are easier to rank for.</p><p>Simply select “<strong>Easy</strong>” or “<strong>Very Easy</strong>” to find keywords with low competition. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/40/71/40717cde4195f4f3ab6cd7c2e367d593/278b833a9efd4444d6a3f7d3a0215ac8/AD_4nXcqLKzxbK7z0ae7mchILM8xY3A9zE_Ra1A-gtZ1p0yaskQDOtYdLsv4wOw1ERvdQZx7JC0Z2Ka7o4KuKR1PgRiuhVkoZ_x4yOQq9lVGKk5Q7E0gVb3rzrXgXI-YBYFJ-ETxs_VWsQ.webp" type="image/webp"/><img alt="Keyword Magic Tool with the "Keyword Difficulty" filter clicked and "Easy" selected from the drop-down list." data-original="https://static.semrush.com/blog/uploads/media/40/71/40717cde4195f4f3ab6cd7c2e367d593/278b833a9efd4444d6a3f7d3a0215ac8/original" height="907" loading="lazy" src="https://static.semrush.com/blog/uploads/media/40/71/40717cde4195f4f3ab6cd7c2e367d593/278b833a9efd4444d6a3f7d3a0215ac8/AD_4nXcqLKzxbK7z0ae7mchILM8xY3A9zE_Ra1A-gtZ1p0yaskQDOtYdLsv4wOw1ERvdQZx7JC0Z2Ka7o4KuKR1PgRiuhVkoZ_x4yOQq9lVGKk5Q7E0gVb3rzrXgXI-YBYFJ-ETxs_VWsQ" width="1010"/></picture></figure><p>You might also want to filter by search intent to only see keywords that are likely to lead to a conversion.</p><p>There are four main types of search intent:</p><ul> <li style="list-style-type:disc"><strong>Navigational</strong>: The searcher is looking for a specific website or page (like “youtube” or “facebook login”)</li> <li style="list-style-type:disc"><strong>Informational</strong>: The searcher is looking to learn more about a topic or concept (e.g., “how to unclog a drain”)</li> <li style="list-style-type:disc"><strong>Commercial</strong>: The searcher wants to do research or compare options to inform a decision (like “best gaming laptop” or “monday vs asana”)</li> <li style="list-style-type:disc"><strong>Transactional</strong>: The searcher is ready or almost ready to take action (e.g., “buy nike shoes” or “subscribe to spotify”)</li></ul><p>Business owners are typically most interested in commercial and transactional intent keywords. Because the people searching for these are closer to making a purchase decision.</p><p>To filter for these keywords, just click the “<strong>Intent</strong>” drop-down, select the checkboxes next to “Commercial” and “Transactional,” and click “<strong>Apply</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/8c/57/8c5714e9fe6646bd0301271f9db4b7b9/4c66168e085c2f9f28b65564da00fdaa/AD_4nXcehx_SfMcyr-4BcaaZA33nwQdzr9ierXIorDCDcAc9sUyGRNWktaBbUZBBUoCtvKKh31XSd6vL7HAWAKq_YwTIAieXIXdHC1oeRt7tUfrPyoIBdfwxrqcqriGffLUTFKcbRoyk.webp" type="image/webp"/><img alt="Keyword Magic Tool with the "Intent" filter clicked, "Commercial" and "Transactional" selected from the drop-down, and "Apply" clicked." data-original="https://static.semrush.com/blog/uploads/media/8c/57/8c5714e9fe6646bd0301271f9db4b7b9/4c66168e085c2f9f28b65564da00fdaa/original" height="797" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8c/57/8c5714e9fe6646bd0301271f9db4b7b9/4c66168e085c2f9f28b65564da00fdaa/AD_4nXcehx_SfMcyr-4BcaaZA33nwQdzr9ierXIorDCDcAc9sUyGRNWktaBbUZBBUoCtvKKh31XSd6vL7HAWAKq_YwTIAieXIXdHC1oeRt7tUfrPyoIBdfwxrqcqriGffLUTFKcbRoyk" width="1010"/></picture></figure><p>As you identify promising keywords, jot them down.</p><div></div><h3 id="2--build-topic-clusters">2. Build Topic Clusters</h3><p>A <a href="https://www.semrush.com/blog/topic-clusters/" style="text-decoration:none">topic cluster</a> is a group of connected pages on a website that are all focused on a main topic, and using them can help you build <a href="https://www.semrush.com/blog/topical-authority/" style="text-decoration:none">topical authority</a> that leads to better rankings and more trust among visitors. </p><p>Each cluster has a main pillar page that gives a comprehensive overview of the topic. And then there are several subpages (or cluster pages) that dive into related subtopics in more detail.</p><p>By building topic clusters, you create a well-organized network of related content. This makes it easier for both users and search engines to find information on your site. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/73/d0/73d0566d3ecfdd9965746c0b104f288f/c698203cf1ab733b186fd106cd396bf8/AD_4nXdWUkmeIlHbQqvxgsZjgyKtP5y8hhwA90lnvH29SA7XsCSUEbbZppL_lztqDi6HKBID3qgLL8UTBwjo08SKUxLB2Xz-me5O6mOcGi7X-DmbJ3stHQNyQnQNna_8oCU91qVpeGGPoA86LdassMqhI3BXHrAo.webp" type="image/webp"/><img alt="Topic cluster example for the pillar page "Disney World Planning" with cluster pages like packing list, budgeting, best time to visit, itinerary, etc." data-original="https://static.semrush.com/blog/uploads/media/73/d0/73d0566d3ecfdd9965746c0b104f288f/c698203cf1ab733b186fd106cd396bf8/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/73/d0/73d0566d3ecfdd9965746c0b104f288f/c698203cf1ab733b186fd106cd396bf8/AD_4nXdWUkmeIlHbQqvxgsZjgyKtP5y8hhwA90lnvH29SA7XsCSUEbbZppL_lztqDi6HKBID3qgLL8UTBwjo08SKUxLB2Xz-me5O6mOcGi7X-DmbJ3stHQNyQnQNna_8oCU91qVpeGGPoA86LdassMqhI3BXHrAo" width="1010"/></picture></figure><p>And because this approach helps you build your site’s credibility in a particular subject area, it’s particularly useful for business owners.</p><p>Use the <a href="https://www.semrush.com/analytics/keywordmanager/" style="text-decoration:none">Keyword Strategy Builder</a> to build topic clusters.</p><p>Start by entering up to five keywords you’ve identified during the keyword research phase. </p><p>Then, select your target market location and click “<strong>Create list</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/1b/f0/1bf0211751aaac2af9d79dd444ddd13f/4a444f35388be6c1bf46e1a8b3875ff4/AD_4nXfOxrUSEkKrUn4cTQ-OTAHq6VoncrRmi5eEjWM1EwuN_pupZGWX5tmeuvd0t-rdYX2RqKb9bbWa9MirbLbKTB1hMGNxxygxU3pRmJSNFuBN-QZWljO34ubPAekVOTPL4Mqhf756NA.webp" type="image/webp"/><img alt="Keyword Strategy Builder with five seed keywords entered, "Create list" clicked, and the "Keyword lists" section below highlighted." data-original="https://static.semrush.com/blog/uploads/media/1b/f0/1bf0211751aaac2af9d79dd444ddd13f/4a444f35388be6c1bf46e1a8b3875ff4/original" height="1002" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1b/f0/1bf0211751aaac2af9d79dd444ddd13f/4a444f35388be6c1bf46e1a8b3875ff4/AD_4nXfOxrUSEkKrUn4cTQ-OTAHq6VoncrRmi5eEjWM1EwuN_pupZGWX5tmeuvd0t-rdYX2RqKb9bbWa9MirbLbKTB1hMGNxxygxU3pRmJSNFuBN-QZWljO34ubPAekVOTPL4Mqhf756NA" width="1010"/></picture></figure><p>The tool will generate a visual map of suggested pillar pages and subpages. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/5c/0d/5c0d08137f6a3cb0ee955187a7d629fe/21dbe9c9cc3c393013550fc7b9fc9b60/AD_4nXc001Kss9GB7Bs6OEM99ZJbYt21s-mWyTkAfr6NIYcGFB88s4-pmoyS9Lr_NQqXCxaB_R4hOsgKqiE5mJ3d-SbkbE7HSm3zsK30MQ8FPvOO47Pak3Eqmpq0EQPjaW5K56xwrpNr7A.webp" type="image/webp"/><img alt="Topical Overview on Keyword Strategy Builder showing a visual map of suggested pillar pages and subpages for inputted seed keywords." data-original="https://static.semrush.com/blog/uploads/media/5c/0d/5c0d08137f6a3cb0ee955187a7d629fe/21dbe9c9cc3c393013550fc7b9fc9b60/original" height="751" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5c/0d/5c0d08137f6a3cb0ee955187a7d629fe/21dbe9c9cc3c393013550fc7b9fc9b60/AD_4nXc001Kss9GB7Bs6OEM99ZJbYt21s-mWyTkAfr6NIYcGFB88s4-pmoyS9Lr_NQqXCxaB_R4hOsgKqiE5mJ3d-SbkbE7HSm3zsK30MQ8FPvOO47Pak3Eqmpq0EQPjaW5K56xwrpNr7A" width="1010"/></picture></figure><p>Scroll down to the table to see the keywords and metrics (like search intent, search volume, and keyword difficulty) for each pillar and cluster page. </p><p>Choose the topics that seem the most promising based the displayed metrics, so you can start creating content.</p><h3 id="3--create-high-quality-content">3. Create High-Quality Content</h3><p>Creating <a href="https://www.semrush.com/blog/quality-content/" style="text-decoration:none">high-quality content</a> that targets your chosen keywords is most likely to rank and drive traffic to your site.</p><p>Use <a href="https://www.semrush.com/apps/contentshake/" style="text-decoration:none">ContentShake AI</a> to create high-quality, SEO-friendly content for your business. </p><p>Simply launch the tool and enter the topic you want to cover. Then click “<strong>Generate article</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/cc/0d/cc0d7aa3450f4579944c48b5ecf99594/a59e5e492d669fc635462fb9c0e68bb2/AD_4nXfrTIwOhsg_cD1Bpmmc28VRlvcCFIUmdkrU6guHPAGaT13hf_IlKHb-7R8BvTYpBr336QBndXUEaYvdur73oXsy2UJXBM8eh6378RjIRBXVeC3LuJH0Sl5vXNR7BAUox7iSo6Hy.webp" type="image/webp"/><img alt="ContentShake AI tool start with "gluten free cookies recipe" entered as the term and "Generate article" clicked." data-original="https://static.semrush.com/blog/uploads/media/cc/0d/cc0d7aa3450f4579944c48b5ecf99594/a59e5e492d669fc635462fb9c0e68bb2/original" height="400" loading="lazy" src="https://static.semrush.com/blog/uploads/media/cc/0d/cc0d7aa3450f4579944c48b5ecf99594/a59e5e492d669fc635462fb9c0e68bb2/AD_4nXfrTIwOhsg_cD1Bpmmc28VRlvcCFIUmdkrU6guHPAGaT13hf_IlKHb-7R8BvTYpBr336QBndXUEaYvdur73oXsy2UJXBM8eh6378RjIRBXVeC3LuJH0Sl5vXNR7BAUox7iSo6Hy" width="1010"/></picture></figure><p>The tool will suggest a post title and target keywords. And you can customize settings like word count and tone of voice.</p><p>Tick the box next to “Add an extra SEO boost” to further optimize the content. And the one next to “Add relevant Unsplash images” to automatically incorporate stock images. </p><p>When you’re ready, select “<strong>Create article</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/23/51/23519e17ae0795096ead7f655357e971/43009497be8613ee233efbe1804a2647/AD_4nXfQ-3u_ImgGpqnz3Bwohy2UWxbe57whq3BVhOw-ALSUA2vB1hq07XQB0yvyIpqP2mAAsjSOyH2i1s6-xQ7rrRtkumq5ym3AqyD6btbDUN-YxGcxaNFJkeur2t_uQHnVTJmrnCxB.webp" type="image/webp"/><img alt="Article settings on ContentShake AI with options to customize the title, target keywords, word count, brand voice, etc. with "Create article" clicked." data-original="https://static.semrush.com/blog/uploads/media/23/51/23519e17ae0795096ead7f655357e971/43009497be8613ee233efbe1804a2647/original" height="1244" loading="lazy" src="https://static.semrush.com/blog/uploads/media/23/51/23519e17ae0795096ead7f655357e971/43009497be8613ee233efbe1804a2647/AD_4nXfQ-3u_ImgGpqnz3Bwohy2UWxbe57whq3BVhOw-ALSUA2vB1hq07XQB0yvyIpqP2mAAsjSOyH2i1s6-xQ7rrRtkumq5ym3AqyD6btbDUN-YxGcxaNFJkeur2t_uQHnVTJmrnCxB" width="1010"/></picture></figure><p>ContentShake AI will generate a complete draft that you should review and edit thoroughly before publishing. Because AI-generated content can sometimes be factually incorrect, lack a human touch, or miss nuances that resonate with your specific audience.</p><p>Make changes to the draft by clicking “<strong>Go to editor</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/16/e4/16e4994a435474de74ccc6300583b9c9/a22a56aa3f5868756c174eb75edc6cd6/AD_4nXcMyuGXNKfdoYhazdLaDMDrB641778C57JIiNN3PEsHD75E2hlRF3Tp4nQPXlbu_3E8hEag_COySZR7PMyovG3KXhZEa35FssPHm8y-lB1f8iB5FQTPOdXGob7-EBOLHww0sGPImA.webp" type="image/webp"/><img alt="Article generated by ContentShake AI with the "Customize article" section highlighted and "Go to editor" clicked." data-original="https://static.semrush.com/blog/uploads/media/16/e4/16e4994a435474de74ccc6300583b9c9/a22a56aa3f5868756c174eb75edc6cd6/original" height="718" loading="lazy" src="https://static.semrush.com/blog/uploads/media/16/e4/16e4994a435474de74ccc6300583b9c9/a22a56aa3f5868756c174eb75edc6cd6/AD_4nXcMyuGXNKfdoYhazdLaDMDrB641778C57JIiNN3PEsHD75E2hlRF3Tp4nQPXlbu_3E8hEag_COySZR7PMyovG3KXhZEa35FssPHm8y-lB1f8iB5FQTPOdXGob7-EBOLHww0sGPImA" width="1010"/></picture></figure><p>Start improving your article by checking the tool’s SEO, readability, and tone suggestions.</p><p>Then, add your own experience and expertise to tailor the content to your business needs. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/85/7f/857f9e587631cef92af654e58cd1821d/e01a06308b1c65b2702cfece3e1b7c68/AD_4nXc0tWraogWiUlLiOYIN00DZWBaQI7HOwefNazqfDmCi9PCbCyZduMlVtkFZLyHI_7a6diABU0NDvHV29HlG4eLLdJv_S3Go0eA_rxhUsNdbehNk0C8EVEdiEyefvAvZyxZHrX8TcQ.webp" type="image/webp"/><img alt="Article Improvements on ContentShake AI showing a list of SEO, readability, and tone suggestions to further optimize a piece of content." data-original="https://static.semrush.com/blog/uploads/media/85/7f/857f9e587631cef92af654e58cd1821d/e01a06308b1c65b2702cfece3e1b7c68/original" height="1264" loading="lazy" src="https://static.semrush.com/blog/uploads/media/85/7f/857f9e587631cef92af654e58cd1821d/e01a06308b1c65b2702cfece3e1b7c68/AD_4nXc0tWraogWiUlLiOYIN00DZWBaQI7HOwefNazqfDmCi9PCbCyZduMlVtkFZLyHI_7a6diABU0NDvHV29HlG4eLLdJv_S3Go0eA_rxhUsNdbehNk0C8EVEdiEyefvAvZyxZHrX8TcQ" width="1010"/></picture></figure><p>You can then publish the post directly to your WordPress site, send it to Google Docs, or share it with your team.</p><h3 id="4--improve-your-website’s-technical-seo">4. Improve Your Website’s Technical SEO</h3><p>Your site’s technical health matters for SEO because <a href="https://developers.google.com/search/docs/appearance/page-experience" style="text-decoration:none">Google uses</a> various user experience signals in its ranking systems.</p><p>When your site loads quickly, has no broken links, and is easy to navigate, it can lead to better rankings. Plus, ensuring a positive experience means users are more likely to stay and explore. </p><p>So, identify and fix any technical issues that may be affecting your site’s performance. </p><p>How do you do this?</p><p>With a tool like <a href="https://www.semrush.com/siteaudit/" style="text-decoration:none">Site Audit</a>. </p><p>It performs over 140 checks for both on-page and technical SEO issues. And provides actionable recommendations on how to address them.</p><p>Just launch the tool, enter your domain name, and click “<strong>Start Audit</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b8/6c/b86ce55c5c12819ba6dbab7e6c53c28a/0946ce81ef38b698a482e9887f64a738/AD_4nXccJ61NrSMD8jLcsIvfZDwbN4r5a-fh3g3s3UB9bdyWQR1YBT5Y6xeTBDo1qTA8w7vGK24JHZ5mcvArbmvwhbJgYtURLCJS5-Mnv5O5YxyycYyT-Sk2QIa4YaJqHmqVwjNnNwGrvQ.webp" type="image/webp"/><img alt="Site Audit tool start with a domain entered and "Start Audit" clicked." data-original="https://static.semrush.com/blog/uploads/media/b8/6c/b86ce55c5c12819ba6dbab7e6c53c28a/0946ce81ef38b698a482e9887f64a738/original" height="392" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b8/6c/b86ce55c5c12819ba6dbab7e6c53c28a/0946ce81ef38b698a482e9887f64a738/AD_4nXccJ61NrSMD8jLcsIvfZDwbN4r5a-fh3g3s3UB9bdyWQR1YBT5Y6xeTBDo1qTA8w7vGK24JHZ5mcvArbmvwhbJgYtURLCJS5-Mnv5O5YxyycYyT-Sk2QIa4YaJqHmqVwjNnNwGrvQ" width="1010"/></picture></figure><p>Follow <a href="https://www.semrush.com/kb/539-configuring-site-audit" style="text-decoration:none">our configuration guide</a> to set up your project. </p><p>Once it’s complete, you’ll see SEO issues by category in the “Thematic Reports” section. Like crawlability, HTTPS, and site performance.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/3b/da/3bdad4c45793d419ea8c9771f47843ed/59c8e8b4bf465cf2887aaee6d76bf9d0/AD_4nXeAUi3nTryV0Ez8x9D65sOPu1b4LodcZx_AkcE9P-oCC8TdqDoc1dGVVjEU0xD2Z-YEbew6HLUdMyftewDEC91o4T1stpxFsZqx5vp25OAxtZu2COlWNCP4FqbRcMNqW9q3QIpx.webp" type="image/webp"/><img alt="Overview report on Site Audit with the "Thematic Reports" section showing different SEO categories like crawlability, HTTPS, site performance, etc. highlighted." data-original="https://static.semrush.com/blog/uploads/media/3b/da/3bdad4c45793d419ea8c9771f47843ed/59c8e8b4bf465cf2887aaee6d76bf9d0/original" height="918" loading="lazy" src="https://static.semrush.com/blog/uploads/media/3b/da/3bdad4c45793d419ea8c9771f47843ed/59c8e8b4bf465cf2887aaee6d76bf9d0/AD_4nXeAUi3nTryV0Ez8x9D65sOPu1b4LodcZx_AkcE9P-oCC8TdqDoc1dGVVjEU0xD2Z-YEbew6HLUdMyftewDEC91o4T1stpxFsZqx5vp25OAxtZu2COlWNCP4FqbRcMNqW9q3QIpx" width="1010"/></picture></figure><p>Click “<strong>View Details</strong>” under any section to see specific issues related to that category.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/61/2f/612f30470d9c8c5995e8d623e7d1e666/4df39e82bde3970816befc9456a01cef/AD_4nXeufrc4fgVgSY5SHWlxDzGV9q5mmZLeKaqVpzNeaiBmNfV6f4EeTcTdUsIUY17Ew0LVcpc0LdZzQkoVU3ydRxzCx05Kf8YYL3w6VjrnznvWs3rDiEBOjMAtSrMp9W36klpBa23_PA.webp" type="image/webp"/><img alt="Thematic Reports on Site Audit with "View details" under "Crawlability" clicked." data-original="https://static.semrush.com/blog/uploads/media/61/2f/612f30470d9c8c5995e8d623e7d1e666/4df39e82bde3970816befc9456a01cef/original" height="766" loading="lazy" src="https://static.semrush.com/blog/uploads/media/61/2f/612f30470d9c8c5995e8d623e7d1e666/4df39e82bde3970816befc9456a01cef/AD_4nXeufrc4fgVgSY5SHWlxDzGV9q5mmZLeKaqVpzNeaiBmNfV6f4EeTcTdUsIUY17Ew0LVcpc0LdZzQkoVU3ydRxzCx05Kf8YYL3w6VjrnznvWs3rDiEBOjMAtSrMp9W36klpBa23_PA" width="1010"/></picture></figure><p>Or head to the “<strong>Issues</strong>” tab to see a full list of errors, warnings, and notices for your site.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/40/23/402371c7337f98e97f126b339263d678/a1662bb412b23f4cc0301fd44bfb1fc4/AD_4nXf1vDZgg7z8fdNrN_sow4oiXFlR6Pv-SRZjL2Yr3FG8VIkKAdd0qiSnAzON5eiPzpyBFJKKCPjyhiLKY-QTiMNthxKIxOuKIS8kF-vsQvs8CIMKacn_ClMsbnZj3iny74W5NQNPhw.webp" type="image/webp"/><img alt="Site Audit Issues tab showing a list of website errors, warnings, and notices with the "Why and how to fix it" next to an issue clicked and highlighted." data-original="https://static.semrush.com/blog/uploads/media/40/23/402371c7337f98e97f126b339263d678/a1662bb412b23f4cc0301fd44bfb1fc4/original" height="1147" loading="lazy" src="https://static.semrush.com/blog/uploads/media/40/23/402371c7337f98e97f126b339263d678/a1662bb412b23f4cc0301fd44bfb1fc4/AD_4nXf1vDZgg7z8fdNrN_sow4oiXFlR6Pv-SRZjL2Yr3FG8VIkKAdd0qiSnAzON5eiPzpyBFJKKCPjyhiLKY-QTiMNthxKIxOuKIS8kF-vsQvs8CIMKacn_ClMsbnZj3iny74W5NQNPhw" width="1010"/></picture></figure><p>Work through these issues to improve your site’s technical SEO.</p><h3 id="5--manage-&-optimize-your-business-listings">5. Manage & Optimize Your Business Listings</h3><p><a href="https://www.semrush.com/blog/local-business-listing/" style="text-decoration:none">Business listings</a> are citations that display important information about your business (name, address, phone number, website, and opening hours), and they’re great for improving your visibility.</p><p>You can create listings on platforms like Google, Yelp, and Facebook to reach people who use these sites to search for businesses like yours.</p><p>These listings can also improve your chances of appearing in relevant local search results. Because search engines pull information about your business from these listings and use them to verify accuracy when determining what to display in local search results.</p><p>Here’s what local search results look like in Google:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c9/0e/c90e33e777ac6f82caaed48e65e98b19/339fa4051321ae9d2b80ae14832e22d9/AD_4nXfkBJn1xao9dNkbSJuuRVA4cW2zqHx-V4Kfa3kCCM6MD81vtwk8V4ATm5K4rbBKDCaTp7ph0_lHIzMZ87TPpkBS_VVYMDySKQC59XNHwxrh-pfYpJJXib62umbj7_07qJrVqQonLA.webp" type="image/webp"/><img alt="Google SERP with the term "plumber in melbourne" entered showing a list of local businesses with their information and the reviews they've received." data-original="https://static.semrush.com/blog/uploads/media/c9/0e/c90e33e777ac6f82caaed48e65e98b19/339fa4051321ae9d2b80ae14832e22d9/original" height="705" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c9/0e/c90e33e777ac6f82caaed48e65e98b19/339fa4051321ae9d2b80ae14832e22d9/AD_4nXfkBJn1xao9dNkbSJuuRVA4cW2zqHx-V4Kfa3kCCM6MD81vtwk8V4ATm5K4rbBKDCaTp7ph0_lHIzMZ87TPpkBS_VVYMDySKQC59XNHwxrh-pfYpJJXib62umbj7_07qJrVqQonLA" width="1010"/></picture></figure><p>And here’s what they look like in Bing:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b5/e8/b5e811b8cf2e9bda36ca889ddcfd15ef/733dc40a33f835f207f14d671a58ea48/AD_4nXcd1tDRvRwQkpuepV0woaLIOmxfq0qJnYMJr6y7Hc5_UF3yJcNIpX-67dSMjhKmNyww0UiA1du2z8Wf4OgSXmxdYNa-di3PIDlfhOWAspuvyiYowLgHjNY-cI3CC8_dp1CPmAiq.webp" type="image/webp"/><img alt="Bing SERP with the term "plumber in melbourne" entered showing a list of local businesses with their information and the reviews they've received." data-original="https://static.semrush.com/blog/uploads/media/b5/e8/b5e811b8cf2e9bda36ca889ddcfd15ef/733dc40a33f835f207f14d671a58ea48/original" height="1316" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b5/e8/b5e811b8cf2e9bda36ca889ddcfd15ef/733dc40a33f835f207f14d671a58ea48/AD_4nXcd1tDRvRwQkpuepV0woaLIOmxfq0qJnYMJr6y7Hc5_UF3yJcNIpX-67dSMjhKmNyww0UiA1du2z8Wf4OgSXmxdYNa-di3PIDlfhOWAspuvyiYowLgHjNY-cI3CC8_dp1CPmAiq" width="1010"/></picture></figure><p>While listings are valuable, it can be tough to manage listings across multiple platforms.</p><p>To simplify the process, use the <a href="https://www.semrush.com/listings-management/" style="text-decoration:none">Listing Management</a> tool. </p><p>To get started, just search for your business in the tool and select the correct one that appears.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/03/c0/03c0bdbe351be4b79c40b0943a420b7f/a1a4430cd804fbe69f90f8e104c9139b/AD_4nXe3Z9fr7oD3kt-Hgl6JapcyFgElnevqoUwcv_E_waFv-OFa2ZlI3F9eg59E-JuyCkXz1LFiicObaMWUKdv6otvpPBDQereJQYT4vUJQoN_dcbqu1_d9zbzHMS-p94WBH61dy8kSBw.webp" type="image/webp"/><img alt="Listing Management tool start with "Alla Vista" entered in the search bar and selected from the drop-down which appears." data-original="https://static.semrush.com/blog/uploads/media/03/c0/03c0bdbe351be4b79c40b0943a420b7f/a1a4430cd804fbe69f90f8e104c9139b/original" height="571" loading="lazy" src="https://static.semrush.com/blog/uploads/media/03/c0/03c0bdbe351be4b79c40b0943a420b7f/a1a4430cd804fbe69f90f8e104c9139b/AD_4nXe3Z9fr7oD3kt-Hgl6JapcyFgElnevqoUwcv_E_waFv-OFa2ZlI3F9eg59E-JuyCkXz1LFiicObaMWUKdv6otvpPBDQereJQYT4vUJQoN_dcbqu1_d9zbzHMS-p94WBH61dy8kSBw" width="1010"/></picture></figure><p>Then, you’ll see information about the directories you’re listed in (and the ones you’re not). And any discrepancies you should fix. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/cf/b6/cfb6eac05042a38d3d4b9e3072916bea/91f399a0dee721dcb0a46903160838e3/AD_4nXfSYiWGy3rsJqNoepx0V1qIPZgkhABj233oBBEQbg-CuyaI1QMFEdmGQmAksrNuqh7Ydxtj81DGtAhsIsObv2GSGdtqAYDVOU5Oxeaai_CRyth0tmSyf4k_kMS4IN7e87OjQp6UAw.webp" type="image/webp"/><img alt="A list of directories with their details and statuses for "Alla Vista" on Listing Management by Semrush." data-original="https://static.semrush.com/blog/uploads/media/cf/b6/cfb6eac05042a38d3d4b9e3072916bea/91f399a0dee721dcb0a46903160838e3/original" height="993" loading="lazy" src="https://static.semrush.com/blog/uploads/media/cf/b6/cfb6eac05042a38d3d4b9e3072916bea/91f399a0dee721dcb0a46903160838e3/AD_4nXfSYiWGy3rsJqNoepx0V1qIPZgkhABj233oBBEQbg-CuyaI1QMFEdmGQmAksrNuqh7Ydxtj81DGtAhsIsObv2GSGdtqAYDVOU5Oxeaai_CRyth0tmSyf4k_kMS4IN7e87OjQp6UAw" width="1010"/></picture></figure><p>Fixing these issues will ensure users (and search engines) can find the correct information about your business. </p><p>If you opt for a paid plan, you’ll also be able to automatically distribute your business information across listings. And even respond directly to Google reviews in the tool. </p><h3 id="6--build-high-quality-backlinks">6. Build High-Quality Backlinks</h3><p>The more high-quality backlinks your website has, the better it may rank in search results. </p><p>Backlinks from reputable, high-authority sites act a bit like endorsements for your website. They signal to search engines like Google that your content is valuable and trustworthy. </p><p>How do you get high-quality backlinks to your site?</p><p>One way to do this is by running a link building campaign. This involves identifying potential websites that could link to your content and reaching out to them directly.</p><p>Use the <a href="https://www.semrush.com/link_building/" style="text-decoration:none">Link Building Tool</a> for this.</p><p>To get started, launch the tool and enter your domain. Then, click “<strong>Start Link Building</strong>.”</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/13/a6/13a63407f0e6e74a0c18fd0d49bb89e5/6a9a884a6c3454ccec646998f3071e9e/AD_4nXeTXSn5fAmbnbWGy1DEhkkMrtTqZeeNpDLLm80sT7blpjNDH_V6_TAqPENt1t9HQQ3agN1uUXiH31jfFu2eYThHQrmeZX-feHB1r6cSVDvozqU9kcK2W5_G-6POI3FBfnWJnkcW.webp" type="image/webp"/><img alt="Link Building Tool start with "monday.com" entered as the domain and "Start Link Building" clicked." data-original="https://static.semrush.com/blog/uploads/media/13/a6/13a63407f0e6e74a0c18fd0d49bb89e5/6a9a884a6c3454ccec646998f3071e9e/original" height="626" loading="lazy" src="https://static.semrush.com/blog/uploads/media/13/a6/13a63407f0e6e74a0c18fd0d49bb89e5/6a9a884a6c3454ccec646998f3071e9e/AD_4nXeTXSn5fAmbnbWGy1DEhkkMrtTqZeeNpDLLm80sT7blpjNDH_V6_TAqPENt1t9HQQ3agN1uUXiH31jfFu2eYThHQrmeZX-feHB1r6cSVDvozqU9kcK2W5_G-6POI3FBfnWJnkcW" width="1010"/></picture></figure><p>Follow the prompts to finish setup, then head to the “<strong>Prospects</strong>” tab to see a list of suggested sites to reach out to.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/0a/07/0a077f3bac5dba352957f9d12eafb593/ae6d0d8554b48d9d785dd39925c89173/AD_4nXcHMgi2Un2PWu4keY5wgQIzdDkuc_COF3Zi52FhsF5cg3TiDyQpc-FoCOFzxNq2mfHsWwHdJNv8PnYJ0heDt_XiCXSmmRo-hIOj6vsJs2Gbgc3QZjFPU_Yq17J0Az73uvQCW262Lg.webp" type="image/webp"/><img alt="The "Prospects" tab on the Link Building Tool showing a list of prospects along with columns for URL type, AS, Rating, and Actions." data-original="https://static.semrush.com/blog/uploads/media/0a/07/0a077f3bac5dba352957f9d12eafb593/ae6d0d8554b48d9d785dd39925c89173/original" height="1067" loading="lazy" src="https://static.semrush.com/blog/uploads/media/0a/07/0a077f3bac5dba352957f9d12eafb593/ae6d0d8554b48d9d785dd39925c89173/AD_4nXcHMgi2Un2PWu4keY5wgQIzdDkuc_COF3Zi52FhsF5cg3TiDyQpc-FoCOFzxNq2mfHsWwHdJNv8PnYJ0heDt_XiCXSmmRo-hIOj6vsJs2Gbgc3QZjFPU_Yq17J0Az73uvQCW262Lg" width="1010"/></picture></figure><p>Review the list carefully, and move the most promising prospects to the “In Progress” tab by clicking the “<strong>To In Progress</strong>” button next to each one.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/36/41/3641345e53b259a99f3ece0e116fd6fb/e148126fbc1534a821e74c489c9120aa/AD_4nXfPy88uV6JM61T7T7-MajiojPMc41O9clBXo9gMDYUIW7YtoUEvLWdTogOv5WDEGonGztHvcFYw--Winz92mPbGNqscCQrHD6TO97qxDBHoIlmwekOM0M5udKK5RJNIOrEHgiZKDg.webp" type="image/webp"/><img alt=""To In Progress" clicked next to a domain prospect on the Link Building Tool." data-original="https://static.semrush.com/blog/uploads/media/36/41/3641345e53b259a99f3ece0e116fd6fb/e148126fbc1534a821e74c489c9120aa/original" height="577" loading="lazy" src="https://static.semrush.com/blog/uploads/media/36/41/3641345e53b259a99f3ece0e116fd6fb/e148126fbc1534a821e74c489c9120aa/AD_4nXfPy88uV6JM61T7T7-MajiojPMc41O9clBXo9gMDYUIW7YtoUEvLWdTogOv5WDEGonGztHvcFYw--Winz92mPbGNqscCQrHD6TO97qxDBHoIlmwekOM0M5udKK5RJNIOrEHgiZKDg" width="1010"/></picture></figure><p>You can directly contact these prospects from within the tool’s interface. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/64/05/6405e0cda9ffda985b5f4e4003c2c95d/81d81f9b12da41ad70aff0608dc8cd86/AD_4nXd011cIhAoPiBbChsezj5tpSsMwJbvQRsxmp5j7ir7PabxuG4Yd4R-EohEa4Lfmy9ZGQtR4GTWelV8PUxZ3qJRrn1zT2gWKUcrfL5Y64ruTYV0kMRmppPx33XqNCb2W6CuMKtAe.webp" type="image/webp"/><img alt=""In Progress" tab on the Link Building Tool with "Contact" next to a prospect clicked." data-original="https://static.semrush.com/blog/uploads/media/64/05/6405e0cda9ffda985b5f4e4003c2c95d/81d81f9b12da41ad70aff0608dc8cd86/original" height="864" loading="lazy" src="https://static.semrush.com/blog/uploads/media/64/05/6405e0cda9ffda985b5f4e4003c2c95d/81d81f9b12da41ad70aff0608dc8cd86/AD_4nXd011cIhAoPiBbChsezj5tpSsMwJbvQRsxmp5j7ir7PabxuG4Yd4R-EohEa4Lfmy9ZGQtR4GTWelV8PUxZ3qJRrn1zT2gWKUcrfL5Y64ruTYV0kMRmppPx33XqNCb2W6CuMKtAe" width="1010"/></picture></figure><p>Just craft a personalized email asking the prospect to link to your site. This is easiest if you’re able to recommend a valuable piece of content they can link to. </p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/89/10/8910011c8ce43799f08f87092a64f4b2/a7208401a6fab2d4704dff2066aa3610/AD_4nXfdhDbEbY4ctyRBGM34Tu-LA3fU5UC8U7AWfDaLzMQJPHiXuApEFJvFpbhJbmU3ogoWVV9lMnml4efyeVSOvdPyj-bTCNpVi8azennkClGC55AFGhPGzvEDEZ6BO-QBYEyBEijtdA.webp" type="image/webp"/><img alt="Link building email template with options to customize the subject, email body, and recipients on Semrush." data-original="https://static.semrush.com/blog/uploads/media/89/10/8910011c8ce43799f08f87092a64f4b2/a7208401a6fab2d4704dff2066aa3610/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/89/10/8910011c8ce43799f08f87092a64f4b2/a7208401a6fab2d4704dff2066aa3610/AD_4nXfdhDbEbY4ctyRBGM34Tu-LA3fU5UC8U7AWfDaLzMQJPHiXuApEFJvFpbhJbmU3ogoWVV9lMnml4efyeVSOvdPyj-bTCNpVi8azennkClGC55AFGhPGzvEDEZ6BO-QBYEyBEijtdA" width="1010"/></picture></figure><p>Finally, monitor the progress of your campaign in the “<strong>Monitor</strong>” tab to see how well your efforts are paying off, so you can adjust your strategy as needed.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/87/c4/87c4516f964d6af57d183e320c8205de/7432d48c7eb46099e67ab9a62fc7c88c/AD_4nXctxQ2Hwul2kivKYzFXTpmSZZeiMxiUWrrJQrSPHFusE5fFk2C6b_D3L_MwyB-wtexZNWUb3EyJJzhnWz85vTlgFjcaRiJv6EX9yzXyFWsg0wTN7bmA4FbYzX6TjnBvtNYcxbMBUA.webp" type="image/webp"/><img alt="The "Monitor" tab on the Link Building Tool categorizing the status of link building efforts into active, broken, lost, undefined, and rejected." data-original="https://static.semrush.com/blog/uploads/media/87/c4/87c4516f964d6af57d183e320c8205de/7432d48c7eb46099e67ab9a62fc7c88c/original" height="604" loading="lazy" src="https://static.semrush.com/blog/uploads/media/87/c4/87c4516f964d6af57d183e320c8205de/7432d48c7eb46099e67ab9a62fc7c88c/AD_4nXctxQ2Hwul2kivKYzFXTpmSZZeiMxiUWrrJQrSPHFusE5fFk2C6b_D3L_MwyB-wtexZNWUb3EyJJzhnWz85vTlgFjcaRiJv6EX9yzXyFWsg0wTN7bmA4FbYzX6TjnBvtNYcxbMBUA" width="1010"/></picture></figure><h3 id="7--track-and-monitor-your-progress-to-improve-your-seo-strategy">7. Track and Monitor Your Progress to Improve Your SEO Strategy</h3><p>Getting the most out of your SEO efforts involves tracking performance to get ideas on ways to improve.</p><p>The specific metrics you track will depend on your goals. But some common ones to track include:</p><ul> <li style="list-style-type:disc">Organic traffic</li> <li style="list-style-type:disc">Keyword rankings</li> <li style="list-style-type:disc">Click-through rate</li> <li style="list-style-type:disc">Conversion rate</li></ul><p>As more visitors land on your site, you can monitor:</p><ul> <li style="list-style-type:disc">Which product pages or blog posts attract the most traffic</li> <li style="list-style-type:disc">Which pages your visitors spend the most time on</li> <li style="list-style-type:disc">What content generates the most engagement</li> <li style="list-style-type:disc">Which pages drive the most conversions</li></ul><p>You can find a lot of this data using tools like Google Analytics (with <a href="https://www.semrush.com/blog/ga4-conversions/" style="text-decoration:none">conversion tracking set up</a>).</p><p>You can then analyze high-performing content to gain an understanding of why it performed so well. And then apply those insights to your new content and any low-performing content.</p><h2 id="use-seo-to-grow-your-business">Use SEO to Grow Your Business</h2><p>It should be clear by now that SEO can help you grow your business—without requiring you to invest heavily in ads. </p><p>And while it often takes time to see results, you can speed things up with the right SEO tools.</p><p>Sign up for a <a href="https://www.semrush.com/signup/get-free-trial/" style="text-decoration:none">free Semrush trial</a> to access 55+ tools you can use to get started.</p><div></div></article><div class="sc-gKclnd gIVKXH sc-edERGn fvqybF"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" 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Time","preview":"Learn how to use SEO to improve your website’s search engine rankings and drive more sales.","previewImage":"https://static.semrush.com/blog/uploads/media/ab/ff/abff4157a41db76aa5f4332b23672d9f/5ca60032d442dc47c7e448107a4de87f/seo-for-business-growth.svg","socialImage":"https://static.semrush.com/blog/uploads/media/de/a0/dea001d5282f9866f4eef8787d806750/42b874818f9f340c475f026c0676643c/seo-for-business-growth-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/ab/ff/abff4157a41db76aa5f4332b23672d9f/5ca60032d442dc47c7e448107a4de87f/extra.png","altPreviewImage":"SEO for Business Growth","altSocialImage":"SEO for Business Growth","hidePreviewImage":0,"publishedAt":1732192140000,"editedAt":null,"metaTitle":"How to Use SEO for Business Growth Over Time","metaDescription":"Learn how to use SEO to improve your website’s search engine rankings and drive more sales.","schemaOrg":"{}","author":{"id":205946001,"alias":"ankit-vora","name":"Ankit Vora","photo":"https://static.semrush.com/blog/uploads/user/ad/22/ad222d8bdd128804396408e3c21d9523/bfe331a2c0f011d396ac96c4871fee5e.png","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Ankit is a freelance B2B SaaS writer (WordPress, HubSpot, Buffer, Zapier \u0026 more) with over seven years of SEO and content marketing experience. He’s a gamer during the day and a writer at night (because opposite time zones are a thing.)","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/freelancerankit/"},"isPublic":true,"expertise":["content writing","content strategy","keyword research","content operations"],"education":[{"establishment":"SPPU University","degree":"B.E. in Computer Science","link":"http://www.unipune.ac.in/"}]},"blocks":{"articleContent":{"code":"article-content","itemId":36130,"enabled":false,"value":[]}},"critical":{"article-content":{"id":36130,"content":"\u003cp\u003eSEO can impact your business’s growth and profitability.\u003c/p\u003e\u003cp\u003eAnd by the end of this guide, you’ll know exactly how you can leverage SEO to grow your own business.\u003c/p\u003e\u003cp\u003eBut let’s start with the basics.\u003c/p\u003e\u003ch2\u003eWhat Is SEO?\u003c/h2\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/seo-basics/\" style=\"text-decoration:none\"\u003eSearch engine optimization (SEO)\u003c/a\u003e is a digital marketing practice aimed at improving your business’s visibility in search engines using organic (non-paid) tactics. \u003c/p\u003e\u003cp\u003eInstead of paying for ads, SEO helps your website naturally rank higher on search engine results pages (SERPs) when users search for relevant \u003ca href=\"https://www.semrush.com/blog/what-are-keywords/\" style=\"text-decoration:none\"\u003ekeywords\u003c/a\u003e (words/phrases users type into search engines).\u003c/p\u003e\u003cp\u003eFor example, your potential customers might search for keywords like “best travel bags,” “durable travel backpacks,” or “lightweight carry-on luggage” if you sell travel bags. And see results like these:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/e0/2f/e02f8aa8037c03b07c96565487eff44f/a9cec2b058bd17e4b86d784a91f13130/AD_4nXdRNcdfFlmJti2LVSXdv2YMGNFbBdN1U73XxRpx-FSz6208evRwkH52psqxhyCrzfOShBnBEneLpD36NXmMtxu66sPhQ2sfAjAg7nrGXvBoT3OKXtdhrUaJwcMTDkgPvCyZqixSSA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Google SERP for the term “durable travel backpacks” showing a list of paid and organic results.\" data-original=\"https://static.semrush.com/blog/uploads/media/e0/2f/e02f8aa8037c03b07c96565487eff44f/a9cec2b058bd17e4b86d784a91f13130/original\" height=\"1181\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e0/2f/e02f8aa8037c03b07c96565487eff44f/a9cec2b058bd17e4b86d784a91f13130/AD_4nXdRNcdfFlmJti2LVSXdv2YMGNFbBdN1U73XxRpx-FSz6208evRwkH52psqxhyCrzfOShBnBEneLpD36NXmMtxu66sPhQ2sfAjAg7nrGXvBoT3OKXtdhrUaJwcMTDkgPvCyZqixSSA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eThe 4 Main Types of SEO for Business Owners\u003c/h3\u003e\u003cp\u003eYou can break SEO down into lots of different types. But there are four broad categories that business owners should care about:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/on-page-seo/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eOn-page SEO\u003c/strong\u003e\u003c/a\u003e: This focuses on optimizing your webpages to help them rank higher in SERPs for your target keywords, which can bring more potential customers to your site\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/technical-seo/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eTechnical SEO\u003c/strong\u003e\u003c/a\u003e: This involves optimizing your site’s technical performance to improve the user experience and make it easier for search engines to find, understand, and store all of your important pages\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/off-page-seo/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eOff-page SEO\u003c/strong\u003e\u003c/a\u003e: Off-page SEO involves building backlinks (links on other sites that point to your site), engaging in \u003ca href=\"https://www.semrush.com/blog/digital-pr/\" style=\"text-decoration:none\"\u003edigital PR\u003c/a\u003e, and other off-site activities to improve your business’s online visibility\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/what-is-local-seo/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eLocal SEO\u003c/strong\u003e\u003c/a\u003e: This focuses on improving your business’s visibility for local search queries, and is often centered in part around optimizing your \u003ca href=\"https://www.semrush.com/blog/google-my-business/\" style=\"text-decoration:none\"\u003eGoogle Business Profile\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003ch2\u003eWhy Is SEO Good for Business Growth?\u003c/h2\u003e\u003cp\u003eThere are lots of reasons why you should invest in SEO as a business owner. But these are the most important ones from a growth perspective:\u003c/p\u003e\u003ch3\u003eDrive More Sales\u003c/h3\u003e\u003cp\u003eEffectively implementing SEO tactics improves your website’s visibility in SERPs for relevant keywords, which helps you attract more \u003ca href=\"https://www.semrush.com/blog/organic-traffic/\" style=\"text-decoration:none\"\u003eorganic search traffic\u003c/a\u003e from people who might become paying customers. \u003c/p\u003e\u003cp\u003eHepper, a pet furniture company, saw a staggering \u003ca href=\"https://www.semrush.com/company/stories/hepper/\" style=\"text-decoration:none\"\u003e2,964% increase in revenue\u003c/a\u003e within two years of investing in SEO. \u003c/p\u003e\u003cp\u003eThey used Semrush to identify the most relevant and high-impact keywords for their business and created 5,000 high-quality blog posts targeting those keywords. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b9/fb/b9fbbcd3ea16172e2f53c7bc275df0e2/4f6a68a277a89a78268f5d75d5f874cb/AD_4nXe2C2TYul_ixkPEAFnY5tbTyfWfkn05ix05h85_P4Gf-I04A8yqqTJPN3NIxHH8JbjT7pW3ZtrZwpPwHkn__npWt43lvtrJ42XgQ0tIDNTXpPDJYz_2D-xJtH-frD9z1jL5csO5Rw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Graph of Google Analytics data for Hepper showing 98,824 pageviews per day.\" data-original=\"https://static.semrush.com/blog/uploads/media/b9/fb/b9fbbcd3ea16172e2f53c7bc275df0e2/4f6a68a277a89a78268f5d75d5f874cb/original\" height=\"323\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b9/fb/b9fbbcd3ea16172e2f53c7bc275df0e2/4f6a68a277a89a78268f5d75d5f874cb/AD_4nXe2C2TYul_ixkPEAFnY5tbTyfWfkn05ix05h85_P4Gf-I04A8yqqTJPN3NIxHH8JbjT7pW3ZtrZwpPwHkn__npWt43lvtrJ42XgQ0tIDNTXpPDJYz_2D-xJtH-frD9z1jL5csO5Rw\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThis is obviously an extreme example—you don’t need to start writing 5,000 posts. But even at smaller scales, the extra traffic that SEO can drive to your business’s website can add up to meaningful sales increases.\u003c/p\u003e\u003ch3\u003eIncrease Brand Awareness\u003c/h3\u003e\u003cp\u003eHigher search engine rankings make it more likely that your potential customers will see your brand in search results, which increases your brand awareness.\u003c/p\u003e\u003cp\u003eAside from visibility, it also keeps your brand top-of-mind with your audience. \u003c/p\u003e\u003cp\u003eWhen potential customers see your site ranking every time they search for something related to your business, they’re more likely to perceive your business as a credible and authoritative source. \u003c/p\u003e\u003cp\u003eThis repeated exposure can build trust with your target audience. Making them more likely to choose your business when they’re ready to engage or make a purchase.\u003c/p\u003e\u003ch3\u003eReduce Reliance on Paid Ads\u003c/h3\u003e\u003cp\u003eSEO helps businesses cut their dependence on paid advertising by driving consistent organic traffic without the need for continuous ad spend. \u003c/p\u003e\u003cp\u003eWhile paid ads can provide immediate visibility, they are often expensive. Especially in competitive industries where \u003ca href=\"https://www.semrush.com/blog/cost-per-click/\" style=\"text-decoration:none\"\u003ecost per click (CPC)\u003c/a\u003e is high. \u003c/p\u003e\u003cp\u003eFor example, sectors like legal services or insurance often see CPCs ranging from $50 to $100 or more per click.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/5b/4c/5b4c9079cb7542833d57d56c5f3610a8/4df75495ca3dd38b863ea8013daff156/AD_4nXdFwWq9qXkFzNca_h3Z-a89E6FYFaCrQW_Qj_ETci0ImOFPm-XDYwb-Tv5nO6SKG1LX1DXz2loIPUx_D4KXNVUqnx-poJj4J_NFhs-hlEeeIowT3Ch5E5D77y3LJi32ERhOTIQK.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Keywords with CPCs costing more than $100 per click including \"car accident lawyer\" and \"truck accident lawyer.\"' data-original=\"https://static.semrush.com/blog/uploads/media/5b/4c/5b4c9079cb7542833d57d56c5f3610a8/4df75495ca3dd38b863ea8013daff156/original\" height=\"960\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5b/4c/5b4c9079cb7542833d57d56c5f3610a8/4df75495ca3dd38b863ea8013daff156/AD_4nXdFwWq9qXkFzNca_h3Z-a89E6FYFaCrQW_Qj_ETci0ImOFPm-XDYwb-Tv5nO6SKG1LX1DXz2loIPUx_D4KXNVUqnx-poJj4J_NFhs-hlEeeIowT3Ch5E5D77y3LJi32ERhOTIQK\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOnline veterinary health and wellness platform BetterVet is a good example of just how impactful SEO can be compared to ads. \u003c/p\u003e\u003cp\u003eIn December 2022, BetterVet struggled to increase their organic search traffic. This left the company heavily reliant on paid advertising. \u003c/p\u003e\u003cp\u003eBut by the end of 2023, BetterVet made a remarkable turnaround by focusing on SEO to grow their organic search traffic \u003ca href=\"https://www.semrush.com/company/stories/bettervet/\" style=\"text-decoration:none\"\u003eby over 2,000%\u003c/a\u003e. And this allowed them to significantly reduce their ad spend.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/46/ff/46ff4e71bd13c99b98f121c2f00fd7e5/172020cd375540a61a960e356d905280/AD_4nXfyvJh3HafwbCyCOPOZqxNs2bJdca2i8Kb-WuuEdYf-1eN5ci5QUwZutMa7r_ILM-aroBX0V26XS87PTu-yJjVL8_mWyp5-C8AvmiwRQ9lu8jdZiE30HiAuE3q615Ea9aGkxIeO.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"A graph showing an increase in organic traffic by over 2,000% by BetterVet using Semrush.\" data-original=\"https://static.semrush.com/blog/uploads/media/46/ff/46ff4e71bd13c99b98f121c2f00fd7e5/172020cd375540a61a960e356d905280/original\" height=\"671\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/46/ff/46ff4e71bd13c99b98f121c2f00fd7e5/172020cd375540a61a960e356d905280/AD_4nXfyvJh3HafwbCyCOPOZqxNs2bJdca2i8Kb-WuuEdYf-1eN5ci5QUwZutMa7r_ILM-aroBX0V26XS87PTu-yJjVL8_mWyp5-C8AvmiwRQ9lu8jdZiE30HiAuE3q615Ea9aGkxIeO\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eAchieve Long-Term Results\u003c/h3\u003e\u003cp\u003eSEO can deliver long-lasting results that continue to benefit your business over time without much work beyond the initial time and effort you invest.\u003c/p\u003e\u003cp\u003eYou can continue to drive organic search traffic to your website for months or even years.\u003c/p\u003e\u003cp\u003eThis is because organic search engine positions are determined by \u003ca href=\"https://go.semrush.com/Ranking-Factors.html\" style=\"text-decoration:none\"\u003eGoogle ranking factors\u003c/a\u003e—not how much money you spend.\u003c/p\u003e\u003ch2\u003eHow to Use SEO for Online Business Growth\u003c/h2\u003e\u003cp\u003eSEO has a lot of moving parts, so start with these key steps to get the most out of your efforts:\u003c/p\u003e\u003ch3\u003e1. Perform Keyword Research\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/keyword-research/\" style=\"text-decoration:none\"\u003eKeyword research\u003c/a\u003e is the process of finding the most relevant and valuable keywords you can create content around to help your site appear in search results when potential customers search for them. \u003c/p\u003e\u003cp\u003eHow do you perform keyword research?\u003c/p\u003e\u003cp\u003eYou can do it in a few ways, but using a reliable \u003ca href=\"https://www.semrush.com/blog/keyword-research-tools/\" style=\"text-decoration:none\"\u003ekeyword research tool\u003c/a\u003e like the \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\" style=\"text-decoration:none\"\u003eKeyword Magic Tool\u003c/a\u003e is the most efficient option. \u003c/p\u003e\u003cp\u003eSimply launch the tool and enter a \u003ca href=\"https://www.semrush.com/blog/seed-keywords/\" style=\"text-decoration:none\"\u003eseed keyword\u003c/a\u003e (a broad term related to your business, product, service, or industry). \u003c/p\u003e\u003cp\u003eSelect your target country from the drop-down menu and click “\u003cstrong\u003eSearch\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/19/81/198139163bc106a1bd886e583ac412d0/352741905286b8e8cf6c52a0bbfe79e9/AD_4nXfHk2RW0W0rTcmkR9XMunHSUxqDDK2Bvohbmt0maLf6o4S_fb-phEY5NuIvu2OLSayG3h80E_o-WH_5zchMQJkEtgOkAp05Iylo5mwcUzjwxE-DgBW2zY6l9aH-wQlpu-4LGgl1.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Keyword Magic Tool start with \"gluten free cookies\" entered and \"Search\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/19/81/198139163bc106a1bd886e583ac412d0/352741905286b8e8cf6c52a0bbfe79e9/original\" height=\"588\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/19/81/198139163bc106a1bd886e583ac412d0/352741905286b8e8cf6c52a0bbfe79e9/AD_4nXfHk2RW0W0rTcmkR9XMunHSUxqDDK2Bvohbmt0maLf6o4S_fb-phEY5NuIvu2OLSayG3h80E_o-WH_5zchMQJkEtgOkAp05Iylo5mwcUzjwxE-DgBW2zY6l9aH-wQlpu-4LGgl1\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, you’ll see a list of related keywords. Along with additional metrics for each keyword, like:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/search-intent/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eSearch intent\u003c/strong\u003e\u003c/a\u003e: The purpose behind the search (more on this below)\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/keyword-search-volume/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eSearch volume\u003c/strong\u003e\u003c/a\u003e: How many searches the term gets each month\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://www.semrush.com/blog/keyword-difficulty/\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eKeyword difficulty (KD %)\u003c/strong\u003e\u003c/a\u003e: A score out of 100 indicating how tough it is to rank in the top 10 search results for that keyword (lower is easier)\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eUse filters to identify the most relevant and promising keywords from the list.\u003c/p\u003e\u003cp\u003eFor example, the “\u003cstrong\u003eKD %\u003c/strong\u003e” filter lets you identify keywords that are easier to rank for.\u003c/p\u003e\u003cp\u003eSimply select “\u003cstrong\u003eEasy\u003c/strong\u003e” or “\u003cstrong\u003eVery Easy\u003c/strong\u003e” to find keywords with low competition. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/40/71/40717cde4195f4f3ab6cd7c2e367d593/278b833a9efd4444d6a3f7d3a0215ac8/AD_4nXcqLKzxbK7z0ae7mchILM8xY3A9zE_Ra1A-gtZ1p0yaskQDOtYdLsv4wOw1ERvdQZx7JC0Z2Ka7o4KuKR1PgRiuhVkoZ_x4yOQq9lVGKk5Q7E0gVb3rzrXgXI-YBYFJ-ETxs_VWsQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Keyword Magic Tool with the \"Keyword Difficulty\" filter clicked and \"Easy\" selected from the drop-down list.' data-original=\"https://static.semrush.com/blog/uploads/media/40/71/40717cde4195f4f3ab6cd7c2e367d593/278b833a9efd4444d6a3f7d3a0215ac8/original\" height=\"907\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/40/71/40717cde4195f4f3ab6cd7c2e367d593/278b833a9efd4444d6a3f7d3a0215ac8/AD_4nXcqLKzxbK7z0ae7mchILM8xY3A9zE_Ra1A-gtZ1p0yaskQDOtYdLsv4wOw1ERvdQZx7JC0Z2Ka7o4KuKR1PgRiuhVkoZ_x4yOQq9lVGKk5Q7E0gVb3rzrXgXI-YBYFJ-ETxs_VWsQ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou might also want to filter by search intent to only see keywords that are likely to lead to a conversion.\u003c/p\u003e\u003cp\u003eThere are four main types of search intent:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eNavigational\u003c/strong\u003e: The searcher is looking for a specific website or page (like “youtube” or “facebook login”)\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eInformational\u003c/strong\u003e: The searcher is looking to learn more about a topic or concept (e.g., “how to unclog a drain”)\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eCommercial\u003c/strong\u003e: The searcher wants to do research or compare options to inform a decision (like “best gaming laptop” or “monday vs asana”)\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eTransactional\u003c/strong\u003e: The searcher is ready or almost ready to take action (e.g., “buy nike shoes” or “subscribe to spotify”)\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eBusiness owners are typically most interested in commercial and transactional intent keywords. Because the people searching for these are closer to making a purchase decision.\u003c/p\u003e\u003cp\u003eTo filter for these keywords, just click the “\u003cstrong\u003eIntent\u003c/strong\u003e” drop-down, select the checkboxes next to “Commercial” and “Transactional,” and click “\u003cstrong\u003eApply\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/8c/57/8c5714e9fe6646bd0301271f9db4b7b9/4c66168e085c2f9f28b65564da00fdaa/AD_4nXcehx_SfMcyr-4BcaaZA33nwQdzr9ierXIorDCDcAc9sUyGRNWktaBbUZBBUoCtvKKh31XSd6vL7HAWAKq_YwTIAieXIXdHC1oeRt7tUfrPyoIBdfwxrqcqriGffLUTFKcbRoyk.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Keyword Magic Tool with the \"Intent\" filter clicked, \"Commercial\" and \"Transactional\" selected from the drop-down, and \"Apply\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/8c/57/8c5714e9fe6646bd0301271f9db4b7b9/4c66168e085c2f9f28b65564da00fdaa/original\" height=\"797\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8c/57/8c5714e9fe6646bd0301271f9db4b7b9/4c66168e085c2f9f28b65564da00fdaa/AD_4nXcehx_SfMcyr-4BcaaZA33nwQdzr9ierXIorDCDcAc9sUyGRNWktaBbUZBBUoCtvKKh31XSd6vL7HAWAKq_YwTIAieXIXdHC1oeRt7tUfrPyoIBdfwxrqcqriGffLUTFKcbRoyk\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAs you identify promising keywords, jot them down.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/analytics/keywordmagic/\" show_input=\"false\" header=\"Accelerate Your Keyword Research\" text=\"with the Keyword Magic Tool\" button_text=\"Try for Free\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e\u003ch3\u003e2. Build Topic Clusters\u003c/h3\u003e\u003cp\u003eA \u003ca href=\"https://www.semrush.com/blog/topic-clusters/\" style=\"text-decoration:none\"\u003etopic cluster\u003c/a\u003e is a group of connected pages on a website that are all focused on a main topic, and using them can help you build \u003ca href=\"https://www.semrush.com/blog/topical-authority/\" style=\"text-decoration:none\"\u003etopical authority\u003c/a\u003e that leads to better rankings and more trust among visitors. \u003c/p\u003e\u003cp\u003eEach cluster has a main pillar page that gives a comprehensive overview of the topic. And then there are several subpages (or cluster pages) that dive into related subtopics in more detail.\u003c/p\u003e\u003cp\u003eBy building topic clusters, you create a well-organized network of related content. This makes it easier for both users and search engines to find information on your site. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/73/d0/73d0566d3ecfdd9965746c0b104f288f/c698203cf1ab733b186fd106cd396bf8/AD_4nXdWUkmeIlHbQqvxgsZjgyKtP5y8hhwA90lnvH29SA7XsCSUEbbZppL_lztqDi6HKBID3qgLL8UTBwjo08SKUxLB2Xz-me5O6mOcGi7X-DmbJ3stHQNyQnQNna_8oCU91qVpeGGPoA86LdassMqhI3BXHrAo.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Topic cluster example for the pillar page \"Disney World Planning\" with cluster pages like packing list, budgeting, best time to visit, itinerary, etc.' data-original=\"https://static.semrush.com/blog/uploads/media/73/d0/73d0566d3ecfdd9965746c0b104f288f/c698203cf1ab733b186fd106cd396bf8/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/73/d0/73d0566d3ecfdd9965746c0b104f288f/c698203cf1ab733b186fd106cd396bf8/AD_4nXdWUkmeIlHbQqvxgsZjgyKtP5y8hhwA90lnvH29SA7XsCSUEbbZppL_lztqDi6HKBID3qgLL8UTBwjo08SKUxLB2Xz-me5O6mOcGi7X-DmbJ3stHQNyQnQNna_8oCU91qVpeGGPoA86LdassMqhI3BXHrAo\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd because this approach helps you build your site’s credibility in a particular subject area, it’s particularly useful for business owners.\u003c/p\u003e\u003cp\u003eUse the \u003ca href=\"https://www.semrush.com/analytics/keywordmanager/\" style=\"text-decoration:none\"\u003eKeyword Strategy Builder\u003c/a\u003e to build topic clusters.\u003c/p\u003e\u003cp\u003eStart by entering up to five keywords you’ve identified during the keyword research phase. \u003c/p\u003e\u003cp\u003eThen, select your target market location and click “\u003cstrong\u003eCreate list\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/1b/f0/1bf0211751aaac2af9d79dd444ddd13f/4a444f35388be6c1bf46e1a8b3875ff4/AD_4nXfOxrUSEkKrUn4cTQ-OTAHq6VoncrRmi5eEjWM1EwuN_pupZGWX5tmeuvd0t-rdYX2RqKb9bbWa9MirbLbKTB1hMGNxxygxU3pRmJSNFuBN-QZWljO34ubPAekVOTPL4Mqhf756NA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Keyword Strategy Builder with five seed keywords entered, \"Create list\" clicked, and the \"Keyword lists\" section below highlighted.' data-original=\"https://static.semrush.com/blog/uploads/media/1b/f0/1bf0211751aaac2af9d79dd444ddd13f/4a444f35388be6c1bf46e1a8b3875ff4/original\" height=\"1002\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1b/f0/1bf0211751aaac2af9d79dd444ddd13f/4a444f35388be6c1bf46e1a8b3875ff4/AD_4nXfOxrUSEkKrUn4cTQ-OTAHq6VoncrRmi5eEjWM1EwuN_pupZGWX5tmeuvd0t-rdYX2RqKb9bbWa9MirbLbKTB1hMGNxxygxU3pRmJSNFuBN-QZWljO34ubPAekVOTPL4Mqhf756NA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool will generate a visual map of suggested pillar pages and subpages. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/5c/0d/5c0d08137f6a3cb0ee955187a7d629fe/21dbe9c9cc3c393013550fc7b9fc9b60/AD_4nXc001Kss9GB7Bs6OEM99ZJbYt21s-mWyTkAfr6NIYcGFB88s4-pmoyS9Lr_NQqXCxaB_R4hOsgKqiE5mJ3d-SbkbE7HSm3zsK30MQ8FPvOO47Pak3Eqmpq0EQPjaW5K56xwrpNr7A.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Topical Overview on Keyword Strategy Builder showing a visual map of suggested pillar pages and subpages for inputted seed keywords.\" data-original=\"https://static.semrush.com/blog/uploads/media/5c/0d/5c0d08137f6a3cb0ee955187a7d629fe/21dbe9c9cc3c393013550fc7b9fc9b60/original\" height=\"751\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5c/0d/5c0d08137f6a3cb0ee955187a7d629fe/21dbe9c9cc3c393013550fc7b9fc9b60/AD_4nXc001Kss9GB7Bs6OEM99ZJbYt21s-mWyTkAfr6NIYcGFB88s4-pmoyS9Lr_NQqXCxaB_R4hOsgKqiE5mJ3d-SbkbE7HSm3zsK30MQ8FPvOO47Pak3Eqmpq0EQPjaW5K56xwrpNr7A\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eScroll down to the table to see the keywords and metrics (like search intent, search volume, and keyword difficulty) for each pillar and cluster page. \u003c/p\u003e\u003cp\u003eChoose the topics that seem the most promising based the displayed metrics, so you can start creating content.\u003c/p\u003e\u003ch3\u003e3. Create High-Quality Content\u003c/h3\u003e\u003cp\u003eCreating \u003ca href=\"https://www.semrush.com/blog/quality-content/\" style=\"text-decoration:none\"\u003ehigh-quality content\u003c/a\u003e that targets your chosen keywords is most likely to rank and drive traffic to your site.\u003c/p\u003e\u003cp\u003eUse \u003ca href=\"https://www.semrush.com/apps/contentshake/\" style=\"text-decoration:none\"\u003eContentShake AI\u003c/a\u003e to create high-quality, SEO-friendly content for your business. \u003c/p\u003e\u003cp\u003eSimply launch the tool and enter the topic you want to cover. Then click “\u003cstrong\u003eGenerate article\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/cc/0d/cc0d7aa3450f4579944c48b5ecf99594/a59e5e492d669fc635462fb9c0e68bb2/AD_4nXfrTIwOhsg_cD1Bpmmc28VRlvcCFIUmdkrU6guHPAGaT13hf_IlKHb-7R8BvTYpBr336QBndXUEaYvdur73oXsy2UJXBM8eh6378RjIRBXVeC3LuJH0Sl5vXNR7BAUox7iSo6Hy.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='ContentShake AI tool start with \"gluten free cookies recipe\" entered as the term and \"Generate article\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/cc/0d/cc0d7aa3450f4579944c48b5ecf99594/a59e5e492d669fc635462fb9c0e68bb2/original\" height=\"400\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/cc/0d/cc0d7aa3450f4579944c48b5ecf99594/a59e5e492d669fc635462fb9c0e68bb2/AD_4nXfrTIwOhsg_cD1Bpmmc28VRlvcCFIUmdkrU6guHPAGaT13hf_IlKHb-7R8BvTYpBr336QBndXUEaYvdur73oXsy2UJXBM8eh6378RjIRBXVeC3LuJH0Sl5vXNR7BAUox7iSo6Hy\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe tool will suggest a post title and target keywords. And you can customize settings like word count and tone of voice.\u003c/p\u003e\u003cp\u003eTick the box next to “Add an extra SEO boost” to further optimize the content. And the one next to “Add relevant Unsplash images” to automatically incorporate stock images. \u003c/p\u003e\u003cp\u003eWhen you’re ready, select “\u003cstrong\u003eCreate article\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/23/51/23519e17ae0795096ead7f655357e971/43009497be8613ee233efbe1804a2647/AD_4nXfQ-3u_ImgGpqnz3Bwohy2UWxbe57whq3BVhOw-ALSUA2vB1hq07XQB0yvyIpqP2mAAsjSOyH2i1s6-xQ7rrRtkumq5ym3AqyD6btbDUN-YxGcxaNFJkeur2t_uQHnVTJmrnCxB.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Article settings on ContentShake AI with options to customize the title, target keywords, word count, brand voice, etc. with \"Create article\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/23/51/23519e17ae0795096ead7f655357e971/43009497be8613ee233efbe1804a2647/original\" height=\"1244\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/23/51/23519e17ae0795096ead7f655357e971/43009497be8613ee233efbe1804a2647/AD_4nXfQ-3u_ImgGpqnz3Bwohy2UWxbe57whq3BVhOw-ALSUA2vB1hq07XQB0yvyIpqP2mAAsjSOyH2i1s6-xQ7rrRtkumq5ym3AqyD6btbDUN-YxGcxaNFJkeur2t_uQHnVTJmrnCxB\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eContentShake AI will generate a complete draft that you should review and edit thoroughly before publishing. Because AI-generated content can sometimes be factually incorrect, lack a human touch, or miss nuances that resonate with your specific audience.\u003c/p\u003e\u003cp\u003eMake changes to the draft by clicking “\u003cstrong\u003eGo to editor\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/16/e4/16e4994a435474de74ccc6300583b9c9/a22a56aa3f5868756c174eb75edc6cd6/AD_4nXcMyuGXNKfdoYhazdLaDMDrB641778C57JIiNN3PEsHD75E2hlRF3Tp4nQPXlbu_3E8hEag_COySZR7PMyovG3KXhZEa35FssPHm8y-lB1f8iB5FQTPOdXGob7-EBOLHww0sGPImA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Article generated by ContentShake AI with the \"Customize article\" section highlighted and \"Go to editor\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/16/e4/16e4994a435474de74ccc6300583b9c9/a22a56aa3f5868756c174eb75edc6cd6/original\" height=\"718\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/16/e4/16e4994a435474de74ccc6300583b9c9/a22a56aa3f5868756c174eb75edc6cd6/AD_4nXcMyuGXNKfdoYhazdLaDMDrB641778C57JIiNN3PEsHD75E2hlRF3Tp4nQPXlbu_3E8hEag_COySZR7PMyovG3KXhZEa35FssPHm8y-lB1f8iB5FQTPOdXGob7-EBOLHww0sGPImA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eStart improving your article by checking the tool’s SEO, readability, and tone suggestions.\u003c/p\u003e\u003cp\u003eThen, add your own experience and expertise to tailor the content to your business needs. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/85/7f/857f9e587631cef92af654e58cd1821d/e01a06308b1c65b2702cfece3e1b7c68/AD_4nXc0tWraogWiUlLiOYIN00DZWBaQI7HOwefNazqfDmCi9PCbCyZduMlVtkFZLyHI_7a6diABU0NDvHV29HlG4eLLdJv_S3Go0eA_rxhUsNdbehNk0C8EVEdiEyefvAvZyxZHrX8TcQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Article Improvements on ContentShake AI showing a list of SEO, readability, and tone suggestions to further optimize a piece of content.\" data-original=\"https://static.semrush.com/blog/uploads/media/85/7f/857f9e587631cef92af654e58cd1821d/e01a06308b1c65b2702cfece3e1b7c68/original\" height=\"1264\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/85/7f/857f9e587631cef92af654e58cd1821d/e01a06308b1c65b2702cfece3e1b7c68/AD_4nXc0tWraogWiUlLiOYIN00DZWBaQI7HOwefNazqfDmCi9PCbCyZduMlVtkFZLyHI_7a6diABU0NDvHV29HlG4eLLdJv_S3Go0eA_rxhUsNdbehNk0C8EVEdiEyefvAvZyxZHrX8TcQ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can then publish the post directly to your WordPress site, send it to Google Docs, or share it with your team.\u003c/p\u003e\u003ch3\u003e4. Improve Your Website’s Technical SEO\u003c/h3\u003e\u003cp\u003eYour site’s technical health matters for SEO because \u003ca href=\"https://developers.google.com/search/docs/appearance/page-experience\" style=\"text-decoration:none\"\u003eGoogle uses\u003c/a\u003e various user experience signals in its ranking systems.\u003c/p\u003e\u003cp\u003eWhen your site loads quickly, has no broken links, and is easy to navigate, it can lead to better rankings. Plus, ensuring a positive experience means users are more likely to stay and explore. \u003c/p\u003e\u003cp\u003eSo, identify and fix any technical issues that may be affecting your site’s performance. \u003c/p\u003e\u003cp\u003eHow do you do this?\u003c/p\u003e\u003cp\u003eWith a tool like \u003ca href=\"https://www.semrush.com/siteaudit/\" style=\"text-decoration:none\"\u003eSite Audit\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eIt performs over 140 checks for both on-page and technical SEO issues. And provides actionable recommendations on how to address them.\u003c/p\u003e\u003cp\u003eJust launch the tool, enter your domain name, and click “\u003cstrong\u003eStart Audit\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b8/6c/b86ce55c5c12819ba6dbab7e6c53c28a/0946ce81ef38b698a482e9887f64a738/AD_4nXccJ61NrSMD8jLcsIvfZDwbN4r5a-fh3g3s3UB9bdyWQR1YBT5Y6xeTBDo1qTA8w7vGK24JHZ5mcvArbmvwhbJgYtURLCJS5-Mnv5O5YxyycYyT-Sk2QIa4YaJqHmqVwjNnNwGrvQ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Site Audit tool start with a domain entered and \"Start Audit\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/b8/6c/b86ce55c5c12819ba6dbab7e6c53c28a/0946ce81ef38b698a482e9887f64a738/original\" height=\"392\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b8/6c/b86ce55c5c12819ba6dbab7e6c53c28a/0946ce81ef38b698a482e9887f64a738/AD_4nXccJ61NrSMD8jLcsIvfZDwbN4r5a-fh3g3s3UB9bdyWQR1YBT5Y6xeTBDo1qTA8w7vGK24JHZ5mcvArbmvwhbJgYtURLCJS5-Mnv5O5YxyycYyT-Sk2QIa4YaJqHmqVwjNnNwGrvQ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFollow \u003ca href=\"https://www.semrush.com/kb/539-configuring-site-audit\" style=\"text-decoration:none\"\u003eour configuration guide\u003c/a\u003e to set up your project. \u003c/p\u003e\u003cp\u003eOnce it’s complete, you’ll see SEO issues by category in the “Thematic Reports” section. Like crawlability, HTTPS, and site performance.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/3b/da/3bdad4c45793d419ea8c9771f47843ed/59c8e8b4bf465cf2887aaee6d76bf9d0/AD_4nXeAUi3nTryV0Ez8x9D65sOPu1b4LodcZx_AkcE9P-oCC8TdqDoc1dGVVjEU0xD2Z-YEbew6HLUdMyftewDEC91o4T1stpxFsZqx5vp25OAxtZu2COlWNCP4FqbRcMNqW9q3QIpx.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Overview report on Site Audit with the \"Thematic Reports\" section showing different SEO categories like crawlability, HTTPS, site performance, etc. highlighted.' data-original=\"https://static.semrush.com/blog/uploads/media/3b/da/3bdad4c45793d419ea8c9771f47843ed/59c8e8b4bf465cf2887aaee6d76bf9d0/original\" height=\"918\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/3b/da/3bdad4c45793d419ea8c9771f47843ed/59c8e8b4bf465cf2887aaee6d76bf9d0/AD_4nXeAUi3nTryV0Ez8x9D65sOPu1b4LodcZx_AkcE9P-oCC8TdqDoc1dGVVjEU0xD2Z-YEbew6HLUdMyftewDEC91o4T1stpxFsZqx5vp25OAxtZu2COlWNCP4FqbRcMNqW9q3QIpx\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick “\u003cstrong\u003eView Details\u003c/strong\u003e” under any section to see specific issues related to that category.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/61/2f/612f30470d9c8c5995e8d623e7d1e666/4df39e82bde3970816befc9456a01cef/AD_4nXeufrc4fgVgSY5SHWlxDzGV9q5mmZLeKaqVpzNeaiBmNfV6f4EeTcTdUsIUY17Ew0LVcpc0LdZzQkoVU3ydRxzCx05Kf8YYL3w6VjrnznvWs3rDiEBOjMAtSrMp9W36klpBa23_PA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Thematic Reports on Site Audit with \"View details\" under \"Crawlability\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/61/2f/612f30470d9c8c5995e8d623e7d1e666/4df39e82bde3970816befc9456a01cef/original\" height=\"766\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/61/2f/612f30470d9c8c5995e8d623e7d1e666/4df39e82bde3970816befc9456a01cef/AD_4nXeufrc4fgVgSY5SHWlxDzGV9q5mmZLeKaqVpzNeaiBmNfV6f4EeTcTdUsIUY17Ew0LVcpc0LdZzQkoVU3ydRxzCx05Kf8YYL3w6VjrnznvWs3rDiEBOjMAtSrMp9W36klpBa23_PA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOr head to the “\u003cstrong\u003eIssues\u003c/strong\u003e” tab to see a full list of errors, warnings, and notices for your site.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/40/23/402371c7337f98e97f126b339263d678/a1662bb412b23f4cc0301fd44bfb1fc4/AD_4nXf1vDZgg7z8fdNrN_sow4oiXFlR6Pv-SRZjL2Yr3FG8VIkKAdd0qiSnAzON5eiPzpyBFJKKCPjyhiLKY-QTiMNthxKIxOuKIS8kF-vsQvs8CIMKacn_ClMsbnZj3iny74W5NQNPhw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Site Audit Issues tab showing a list of website errors, warnings, and notices with the \"Why and how to fix it\" next to an issue clicked and highlighted.' data-original=\"https://static.semrush.com/blog/uploads/media/40/23/402371c7337f98e97f126b339263d678/a1662bb412b23f4cc0301fd44bfb1fc4/original\" height=\"1147\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/40/23/402371c7337f98e97f126b339263d678/a1662bb412b23f4cc0301fd44bfb1fc4/AD_4nXf1vDZgg7z8fdNrN_sow4oiXFlR6Pv-SRZjL2Yr3FG8VIkKAdd0qiSnAzON5eiPzpyBFJKKCPjyhiLKY-QTiMNthxKIxOuKIS8kF-vsQvs8CIMKacn_ClMsbnZj3iny74W5NQNPhw\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eWork through these issues to improve your site’s technical SEO.\u003c/p\u003e\u003ch3\u003e5. Manage \u0026amp; Optimize Your Business Listings\u003c/h3\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/blog/local-business-listing/\" style=\"text-decoration:none\"\u003eBusiness listings\u003c/a\u003e are citations that display important information about your business (name, address, phone number, website, and opening hours), and they’re great for improving your visibility.\u003c/p\u003e\u003cp\u003eYou can create listings on platforms like Google, Yelp, and Facebook to reach people who use these sites to search for businesses like yours.\u003c/p\u003e\u003cp\u003eThese listings can also improve your chances of appearing in relevant local search results. Because search engines pull information about your business from these listings and use them to verify accuracy when determining what to display in local search results.\u003c/p\u003e\u003cp\u003eHere’s what local search results look like in Google:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c9/0e/c90e33e777ac6f82caaed48e65e98b19/339fa4051321ae9d2b80ae14832e22d9/AD_4nXfkBJn1xao9dNkbSJuuRVA4cW2zqHx-V4Kfa3kCCM6MD81vtwk8V4ATm5K4rbBKDCaTp7ph0_lHIzMZ87TPpkBS_VVYMDySKQC59XNHwxrh-pfYpJJXib62umbj7_07qJrVqQonLA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Google SERP with the term \u0026quot;plumber in melbourne\u0026quot; entered showing a list of local businesses with their information and the reviews they've received.\" data-original=\"https://static.semrush.com/blog/uploads/media/c9/0e/c90e33e777ac6f82caaed48e65e98b19/339fa4051321ae9d2b80ae14832e22d9/original\" height=\"705\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c9/0e/c90e33e777ac6f82caaed48e65e98b19/339fa4051321ae9d2b80ae14832e22d9/AD_4nXfkBJn1xao9dNkbSJuuRVA4cW2zqHx-V4Kfa3kCCM6MD81vtwk8V4ATm5K4rbBKDCaTp7ph0_lHIzMZ87TPpkBS_VVYMDySKQC59XNHwxrh-pfYpJJXib62umbj7_07qJrVqQonLA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd here’s what they look like in Bing:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b5/e8/b5e811b8cf2e9bda36ca889ddcfd15ef/733dc40a33f835f207f14d671a58ea48/AD_4nXcd1tDRvRwQkpuepV0woaLIOmxfq0qJnYMJr6y7Hc5_UF3yJcNIpX-67dSMjhKmNyww0UiA1du2z8Wf4OgSXmxdYNa-di3PIDlfhOWAspuvyiYowLgHjNY-cI3CC8_dp1CPmAiq.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Bing SERP with the term \u0026quot;plumber in melbourne\u0026quot; entered showing a list of local businesses with their information and the reviews they've received.\" data-original=\"https://static.semrush.com/blog/uploads/media/b5/e8/b5e811b8cf2e9bda36ca889ddcfd15ef/733dc40a33f835f207f14d671a58ea48/original\" height=\"1316\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b5/e8/b5e811b8cf2e9bda36ca889ddcfd15ef/733dc40a33f835f207f14d671a58ea48/AD_4nXcd1tDRvRwQkpuepV0woaLIOmxfq0qJnYMJr6y7Hc5_UF3yJcNIpX-67dSMjhKmNyww0UiA1du2z8Wf4OgSXmxdYNa-di3PIDlfhOWAspuvyiYowLgHjNY-cI3CC8_dp1CPmAiq\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eWhile listings are valuable, it can be tough to manage listings across multiple platforms.\u003c/p\u003e\u003cp\u003eTo simplify the process, use the \u003ca href=\"https://www.semrush.com/listings-management/\" style=\"text-decoration:none\"\u003eListing Management\u003c/a\u003e tool. \u003c/p\u003e\u003cp\u003eTo get started, just search for your business in the tool and select the correct one that appears.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/03/c0/03c0bdbe351be4b79c40b0943a420b7f/a1a4430cd804fbe69f90f8e104c9139b/AD_4nXe3Z9fr7oD3kt-Hgl6JapcyFgElnevqoUwcv_E_waFv-OFa2ZlI3F9eg59E-JuyCkXz1LFiicObaMWUKdv6otvpPBDQereJQYT4vUJQoN_dcbqu1_d9zbzHMS-p94WBH61dy8kSBw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Listing Management tool start with \"Alla Vista\" entered in the search bar and selected from the drop-down which appears.' data-original=\"https://static.semrush.com/blog/uploads/media/03/c0/03c0bdbe351be4b79c40b0943a420b7f/a1a4430cd804fbe69f90f8e104c9139b/original\" height=\"571\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/03/c0/03c0bdbe351be4b79c40b0943a420b7f/a1a4430cd804fbe69f90f8e104c9139b/AD_4nXe3Z9fr7oD3kt-Hgl6JapcyFgElnevqoUwcv_E_waFv-OFa2ZlI3F9eg59E-JuyCkXz1LFiicObaMWUKdv6otvpPBDQereJQYT4vUJQoN_dcbqu1_d9zbzHMS-p94WBH61dy8kSBw\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, you’ll see information about the directories you’re listed in (and the ones you’re not). And any discrepancies you should fix. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/cf/b6/cfb6eac05042a38d3d4b9e3072916bea/91f399a0dee721dcb0a46903160838e3/AD_4nXfSYiWGy3rsJqNoepx0V1qIPZgkhABj233oBBEQbg-CuyaI1QMFEdmGQmAksrNuqh7Ydxtj81DGtAhsIsObv2GSGdtqAYDVOU5Oxeaai_CRyth0tmSyf4k_kMS4IN7e87OjQp6UAw.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='A list of directories with their details and statuses for \"Alla Vista\" on Listing Management by Semrush.' data-original=\"https://static.semrush.com/blog/uploads/media/cf/b6/cfb6eac05042a38d3d4b9e3072916bea/91f399a0dee721dcb0a46903160838e3/original\" height=\"993\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/cf/b6/cfb6eac05042a38d3d4b9e3072916bea/91f399a0dee721dcb0a46903160838e3/AD_4nXfSYiWGy3rsJqNoepx0V1qIPZgkhABj233oBBEQbg-CuyaI1QMFEdmGQmAksrNuqh7Ydxtj81DGtAhsIsObv2GSGdtqAYDVOU5Oxeaai_CRyth0tmSyf4k_kMS4IN7e87OjQp6UAw\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFixing these issues will ensure users (and search engines) can find the correct information about your business. \u003c/p\u003e\u003cp\u003eIf you opt for a paid plan, you’ll also be able to automatically distribute your business information across listings. And even respond directly to Google reviews in the tool. \u003c/p\u003e\u003ch3\u003e6. Build High-Quality Backlinks\u003c/h3\u003e\u003cp\u003eThe more high-quality backlinks your website has, the better it may rank in search results. \u003c/p\u003e\u003cp\u003eBacklinks from reputable, high-authority sites act a bit like endorsements for your website. They signal to search engines like Google that your content is valuable and trustworthy. \u003c/p\u003e\u003cp\u003eHow do you get high-quality backlinks to your site?\u003c/p\u003e\u003cp\u003eOne way to do this is by running a link building campaign. This involves identifying potential websites that could link to your content and reaching out to them directly.\u003c/p\u003e\u003cp\u003eUse the \u003ca href=\"https://www.semrush.com/link_building/\" style=\"text-decoration:none\"\u003eLink Building Tool\u003c/a\u003e for this.\u003c/p\u003e\u003cp\u003eTo get started, launch the tool and enter your domain. Then, click “\u003cstrong\u003eStart Link Building\u003c/strong\u003e.”\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/13/a6/13a63407f0e6e74a0c18fd0d49bb89e5/6a9a884a6c3454ccec646998f3071e9e/AD_4nXeTXSn5fAmbnbWGy1DEhkkMrtTqZeeNpDLLm80sT7blpjNDH_V6_TAqPENt1t9HQQ3agN1uUXiH31jfFu2eYThHQrmeZX-feHB1r6cSVDvozqU9kcK2W5_G-6POI3FBfnWJnkcW.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Link Building Tool start with \"monday.com\" entered as the domain and \"Start Link Building\" clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/13/a6/13a63407f0e6e74a0c18fd0d49bb89e5/6a9a884a6c3454ccec646998f3071e9e/original\" height=\"626\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/13/a6/13a63407f0e6e74a0c18fd0d49bb89e5/6a9a884a6c3454ccec646998f3071e9e/AD_4nXeTXSn5fAmbnbWGy1DEhkkMrtTqZeeNpDLLm80sT7blpjNDH_V6_TAqPENt1t9HQQ3agN1uUXiH31jfFu2eYThHQrmeZX-feHB1r6cSVDvozqU9kcK2W5_G-6POI3FBfnWJnkcW\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFollow the prompts to finish setup, then head to the “\u003cstrong\u003eProspects\u003c/strong\u003e” tab to see a list of suggested sites to reach out to.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/0a/07/0a077f3bac5dba352957f9d12eafb593/ae6d0d8554b48d9d785dd39925c89173/AD_4nXcHMgi2Un2PWu4keY5wgQIzdDkuc_COF3Zi52FhsF5cg3TiDyQpc-FoCOFzxNq2mfHsWwHdJNv8PnYJ0heDt_XiCXSmmRo-hIOj6vsJs2Gbgc3QZjFPU_Yq17J0Az73uvQCW262Lg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='The \"Prospects\" tab on the Link Building Tool showing a list of prospects along with columns for URL type, AS, Rating, and Actions.' data-original=\"https://static.semrush.com/blog/uploads/media/0a/07/0a077f3bac5dba352957f9d12eafb593/ae6d0d8554b48d9d785dd39925c89173/original\" height=\"1067\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/0a/07/0a077f3bac5dba352957f9d12eafb593/ae6d0d8554b48d9d785dd39925c89173/AD_4nXcHMgi2Un2PWu4keY5wgQIzdDkuc_COF3Zi52FhsF5cg3TiDyQpc-FoCOFzxNq2mfHsWwHdJNv8PnYJ0heDt_XiCXSmmRo-hIOj6vsJs2Gbgc3QZjFPU_Yq17J0Az73uvQCW262Lg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eReview the list carefully, and move the most promising prospects to the “In Progress” tab by clicking the “\u003cstrong\u003eTo In Progress\u003c/strong\u003e” button next to each one.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/36/41/3641345e53b259a99f3ece0e116fd6fb/e148126fbc1534a821e74c489c9120aa/AD_4nXfPy88uV6JM61T7T7-MajiojPMc41O9clBXo9gMDYUIW7YtoUEvLWdTogOv5WDEGonGztHvcFYw--Winz92mPbGNqscCQrHD6TO97qxDBHoIlmwekOM0M5udKK5RJNIOrEHgiZKDg.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"To In Progress\" clicked next to a domain prospect on the Link Building Tool.' data-original=\"https://static.semrush.com/blog/uploads/media/36/41/3641345e53b259a99f3ece0e116fd6fb/e148126fbc1534a821e74c489c9120aa/original\" height=\"577\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/36/41/3641345e53b259a99f3ece0e116fd6fb/e148126fbc1534a821e74c489c9120aa/AD_4nXfPy88uV6JM61T7T7-MajiojPMc41O9clBXo9gMDYUIW7YtoUEvLWdTogOv5WDEGonGztHvcFYw--Winz92mPbGNqscCQrHD6TO97qxDBHoIlmwekOM0M5udKK5RJNIOrEHgiZKDg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can directly contact these prospects from within the tool’s interface. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/64/05/6405e0cda9ffda985b5f4e4003c2c95d/81d81f9b12da41ad70aff0608dc8cd86/AD_4nXd011cIhAoPiBbChsezj5tpSsMwJbvQRsxmp5j7ir7PabxuG4Yd4R-EohEa4Lfmy9ZGQtR4GTWelV8PUxZ3qJRrn1zT2gWKUcrfL5Y64ruTYV0kMRmppPx33XqNCb2W6CuMKtAe.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"In Progress\" tab on the Link Building Tool with \"Contact\" next to a prospect clicked.' data-original=\"https://static.semrush.com/blog/uploads/media/64/05/6405e0cda9ffda985b5f4e4003c2c95d/81d81f9b12da41ad70aff0608dc8cd86/original\" height=\"864\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/64/05/6405e0cda9ffda985b5f4e4003c2c95d/81d81f9b12da41ad70aff0608dc8cd86/AD_4nXd011cIhAoPiBbChsezj5tpSsMwJbvQRsxmp5j7ir7PabxuG4Yd4R-EohEa4Lfmy9ZGQtR4GTWelV8PUxZ3qJRrn1zT2gWKUcrfL5Y64ruTYV0kMRmppPx33XqNCb2W6CuMKtAe\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eJust craft a personalized email asking the prospect to link to your site. This is easiest if you’re able to recommend a valuable piece of content they can link to. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/89/10/8910011c8ce43799f08f87092a64f4b2/a7208401a6fab2d4704dff2066aa3610/AD_4nXfdhDbEbY4ctyRBGM34Tu-LA3fU5UC8U7AWfDaLzMQJPHiXuApEFJvFpbhJbmU3ogoWVV9lMnml4efyeVSOvdPyj-bTCNpVi8azennkClGC55AFGhPGzvEDEZ6BO-QBYEyBEijtdA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Link building email template with options to customize the subject, email body, and recipients on Semrush.\" data-original=\"https://static.semrush.com/blog/uploads/media/89/10/8910011c8ce43799f08f87092a64f4b2/a7208401a6fab2d4704dff2066aa3610/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/89/10/8910011c8ce43799f08f87092a64f4b2/a7208401a6fab2d4704dff2066aa3610/AD_4nXfdhDbEbY4ctyRBGM34Tu-LA3fU5UC8U7AWfDaLzMQJPHiXuApEFJvFpbhJbmU3ogoWVV9lMnml4efyeVSOvdPyj-bTCNpVi8azennkClGC55AFGhPGzvEDEZ6BO-QBYEyBEijtdA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eFinally, monitor the progress of your campaign in the “\u003cstrong\u003eMonitor\u003c/strong\u003e” tab to see how well your efforts are paying off, so you can adjust your strategy as needed.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/87/c4/87c4516f964d6af57d183e320c8205de/7432d48c7eb46099e67ab9a62fc7c88c/AD_4nXctxQ2Hwul2kivKYzFXTpmSZZeiMxiUWrrJQrSPHFusE5fFk2C6b_D3L_MwyB-wtexZNWUb3EyJJzhnWz85vTlgFjcaRiJv6EX9yzXyFWsg0wTN7bmA4FbYzX6TjnBvtNYcxbMBUA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='The \"Monitor\" tab on the Link Building Tool categorizing the status of link building efforts into active, broken, lost, undefined, and rejected.' data-original=\"https://static.semrush.com/blog/uploads/media/87/c4/87c4516f964d6af57d183e320c8205de/7432d48c7eb46099e67ab9a62fc7c88c/original\" height=\"604\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/87/c4/87c4516f964d6af57d183e320c8205de/7432d48c7eb46099e67ab9a62fc7c88c/AD_4nXctxQ2Hwul2kivKYzFXTpmSZZeiMxiUWrrJQrSPHFusE5fFk2C6b_D3L_MwyB-wtexZNWUb3EyJJzhnWz85vTlgFjcaRiJv6EX9yzXyFWsg0wTN7bmA4FbYzX6TjnBvtNYcxbMBUA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e7. Track and Monitor Your Progress to Improve Your SEO Strategy\u003c/h3\u003e\u003cp\u003eGetting the most out of your SEO efforts involves tracking performance to get ideas on ways to improve.\u003c/p\u003e\u003cp\u003eThe specific metrics you track will depend on your goals. But some common ones to track include:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eOrganic traffic\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eKeyword rankings\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eClick-through rate\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eConversion rate\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eAs more visitors land on your site, you can monitor:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eWhich product pages or blog posts attract the most traffic\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWhich pages your visitors spend the most time on\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWhat content generates the most engagement\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eWhich pages drive the most conversions\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eYou can find a lot of this data using tools like Google Analytics (with \u003ca href=\"https://www.semrush.com/blog/ga4-conversions/\" style=\"text-decoration:none\"\u003econversion tracking set up\u003c/a\u003e).\u003c/p\u003e\u003cp\u003eYou can then analyze high-performing content to gain an understanding of why it performed so well. And then apply those insights to your new content and any low-performing content.\u003c/p\u003e\u003ch2\u003eUse SEO to Grow Your Business\u003c/h2\u003e\u003cp\u003eIt should be clear by now that SEO can help you grow your business—without requiring you to invest heavily in ads. \u003c/p\u003e\u003cp\u003eAnd while it often takes time to see results, you can speed things up with the right SEO tools.\u003c/p\u003e\u003cp\u003eSign up for a \u003ca href=\"https://www.semrush.com/signup/get-free-trial/\" style=\"text-decoration:none\"\u003efree Semrush trial\u003c/a\u003e to access 55+ tools you can use to get started.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/signup/get-free-trial/\" show_input=\"false\" header=\"Grow Your Business Through SEO\" text=\"with a Semrush Subscription\" button_text=\"Start Free Trial\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":false}},"alternates":[],"category":{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","metaTitle":"General SEO - Semrush Blog","metaDescription":"Boost your site’s ranking and reach with general SEO knowledge. Learn from the best tips, tools, and trends.","parent":{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","metaTitle":"SEO - Semrush Blog","metaDescription":"Search engine optimization is the foundation of any digital marketing strategy. 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Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","productWidget":null,"customProductWidgetId":null,"children":[{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. 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Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":340,"name":"Competitor Intelligence \u0026 Research","slug":"competitor-intelligence-and-research","lang":"en","description":"Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":341,"name":"AI","slug":"ai","lang":"en","description":"AI is at the heart of modern technology. 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