BE GLOCAL!

<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"> <title>BE GLOCAL!</title> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, user-scalable=yes"> <meta http-equiv="Content-Security-Policy" content="upgrade-insecure-requests"> <link rel="shortcut icon" type="image/x-icon" href="favicon.ico">  <meta name="title" content="BE GLOCAL!"> <meta name="description" content="Here at Samsung Electronics, we seek to reflect the diversity of lifestyles in our products, striving for a global perspective, but always firmly rooted locally. From appearance to internal user interface, we take into consideration the unique considerations of each user in every region and land into our design approach. 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J2 DESIGN STORY</h1> <div class="p_wrap"> <p> Myungjin, living in Seoul, Korea and Rahul living in New Dehli, India no doubt<br /> lead two totally different lives. Except for their vibrant youth and energy,<br /> the climate they live in, the culture, economy all differ in so many ways. </p> <p> Here at Samsung Electronics, we seek to reflect the diversity of lifestyles in our<br /> products, striving for a global perspective, but always firmly rooted locally.<br /> From appearance to internal user interface, we take into consideration the unique<br /> considerations of each user in every region and land into our design approach.<br /> The India market Samsung Electronics mass phone J2 is a great example of this<br /> specific customization. The J2 is a smartphone that targets the younger generation<br /> of India totaling over 600 million. Let’s see what makes this device so glocal;<br /> how it was developed and with what insights into the youth of India. </p> </div> </div> </div> </div> <div class="page02"> <div class="section"> <div class="txt_wrap"> <div class="txt"> <strong>GRIP LINE</strong> <h2>Local Climate &<br />Lifestyle Design</h2> <p> While the majority of India may be sweltering hot and humid the younger generation are bustling with life and energy.<br /> Often humidity is a big factor in an environment such as this. High daytime temperatures and humidity levels, rich<br /> culinary habits all contribute to one of the major enemies of electronic devices: sweat. Also, coupled with crowded<br /> buses and trains during commutes add to the perfect storm of dampening your smart device. Oh, and let’s not forget<br /> the wet and muddy roads during the wet seasons, just ready for you to drop your devices into them. </p> <p> The Grip Line of the J2 was developed from this very premise. The ergonomically formed grip that wraps around the<br /> entire device acts as a placeholder for your thumb and other fingers, a Natural Grip Line, if you will. It also acts as a<br /> distinctive design element for this phone itself. A design that is not only functional, but aesthetically pleasing as well. </p> </div> </div> <div class="img01"> <img src="img/page02_phone01.png" alt="" /> </div> </div> </div> <div class="img02"> <img src="img/page02_phone02.png" alt="" /> </div> <div class="page03"> <div class="section"> <div class="txt_wrap"> <strong> S-BIKE MODE<br /> ULTRA DATA SAVING MODE<br /> QUICK & EASY SHORTCUTS </strong> <h2> For an Active &<br /> Savvy Lifestyle </h2> <p> Small mopeds and motorbikes criss cross nonstop in droves on<br /> the roads of India. The youth of India are constantly on the move,<br /> going from place to place meeting friends, going to parties,<br /> participating in discussions, exchanging ideas and inspiration with<br /> all they meet. Naturally, a reliable trustworthy smartphone is a<br /> necessity to keep in touch and stay current. </p> <p> The <i>S-Bike Mode</i> on the J2 allows you to filter important calls<br /> while both your hands are on the handlebar, the Motion Lock<br /> allows you to close your device without even touching it. <i>The Ultra<br /> Data Saving Mode</i> turns off all unused applications or compresses<br /> upload data to help you save precious data usage while <i>Quick &<br /> Easy Shortcuts</i> helps you do exactly that for apps you need or<br /> frequent more than others. </p> </div> <div class="img_wrap"> <ul> <li class="fade01"><img src="img/page03_slide01.png" alt="" /></li> <li><img src="img/page03_slide02.png" alt="" /></li> <li class="fade02"><img src="img/page03_slide03.png" alt="" /></li> </ul> </div> </div> </div> <div class="page04"> <div class="section"> <div class="txt_wrap"> <strong>SMART GLOW & RING FLASH</strong> <h2> Unique Intuitive<br /> Usability </h2> <p> For the youth of India, expressing themselves in their own unique<br /> way at a gathering, a party or festival is an important part of their<br /> self-expression. Likewise, not hearing your ringtone or alarm in<br /> a crowded loud concert is of equal importance. Shortened battery<br /> life and missed calls are not cool. In any situation. </p> <p> <i>The Smart Glow</i> emitting from the Ring Flash function is a viable<br /> option for expressing your identity. The ring of light that shines<br /> from the rear camera flash will surely turn heads while the<br /> diverse array of colors will ensure that you know when a call is<br /> coming or an alarm is going off. The color selection is not the<br /> regular spectrum of colors but rather a more traditional<br /> selection to cater to local preferences and taste. </p> </div> <div class="img_wrap"> <img src="img/page04_phone_light01.png" alt="" class="light01" /> <img src="img/page04_phone_light02.png" alt="" class="light02"/> <img src="img/page04_phone_light03.png" alt="" class="light03" /> </div> </div> </div> <div class="page05"> <div class="section"> <div class="txt_wrap"> <strong>LOCAL THEMES & PACKAGE</strong> <h2> Global Yet Very Local </h2> <p> The younger generation in India have spread out into all parts of the world<br /> spreading their rich historic and cultural heritage wherever they go. It goes<br /> without saying that a smartphone targeted specifically for them should be<br /> globally appealing yet retain an underlying appearance that is unique to India. </p> <p> The user experience and packaging design concept of the J2 seeks to<br /> combine this duality. The lock settings and packaging especially reflect this<br /> glocal sensibility, taking cues from the rich visual tradition of India and<br /> it's past and fusing them with the design sense of Samsung results in<br /> a design approach that is both globally accessible yet uniquely local. </p> </div> <div class="txt_wrap type2"> <p> Selecting specific characteristics or attributes from a society and culture as rich<br /> as India is no easy task. Taking those attributes and having them appeal to the<br /> younger generation seems an even more daunting one. Starting from the ground<br /> up, meeting and talking with the youth of India and conversing with them<br /> through words, action and emotion has given us the insight to produce a phone<br /> that is uniquely for them. Not just in appearance but in so much more. Going<br /> global while staying local, glocal is the J2 by Samsung Electronics in a word. A<br /> word we intend to continue and follow well into the future. </p> <p class="btn"><a href="download/J2_web_eng.compressed.pdf" target="_blank" class="download">PDF Download</a></p> </div> <div class="img_wrap"> <img src="img/page05_ani01.png" alt="" class="ani01" /> <img src="img/page05_ani02.png" alt="" class="ani02"/> <img src="img/page05_ani03.png" alt="" class="ani03" /> </div> </div> </div> </div> <div class="sns-bns"> <ul> <li class="sns_0"><a href="#" onclick="share_to_FB(); return false;">Share BE GLOCAL! on Facebook.</a></li> <li class="sns_1"><a href="#" onclick="share_to_TW(); return false;">Share BE GLOCAL! on Twitter.</a></li> <li class="sns_2"><a href="#" onclick="share_to_PR(); return false;">Share BE GLOCAL! on Pinterest.</a></li> <li class="sns_3"><a href="#" onclick="share_to_GL(); return false;">Share BE GLOCAL! on Google+.</a></li> </ul> </div> </div> <div class="related-stories-wrap"></div>  <div class="footer_wrap"></div>  </div> <script type="text/javascript" src="../../../assets/js/common/header.js"></script> <script type="text/javascript" src="../../../assets/js/common/footer.js"></script> <script type="text/javascript" src="../../../assets/js/common/related_stories.js"></script> <script type="text/javascript" src="js/jquery-ui.min.js"></script> <script type="text/javascript" src="js/jquery.bxslider.min.js"></script> <script type="text/javascript" src="js/jquery.mousewheel.min.js"></script>  <script type="text/javascript" src="js/page.js"></script>  <script language="JavaScript" type="text/javascript" src="../../js/google_code_eng.js"></script> <script type="text/javascript"> googlePageTagging( 'productstories:j2' ); </script>  <script language="JavaScript" type="text/javascript" src="../../js/s_code_microsite_eng.js"></script> <script language="JavaScript" type="text/javascript"></script> <script language="JavaScript" type="text/javascript"></script><noscript><a href="http://www.omniture.com" title="Web Analytics"><img src="http://nmetrics.samsung.com/b/ss/sssamsung3global,sssamsung3mstglobal/1/H.24--NS/0" height="1" width="1" border="0" alt="" /></a></noscript>  <script type="text/javascript">  </script> </body> </html>

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