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id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Obsah</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">presunúť do postranného panelu</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">skryť</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">Začiatok</div> </a> </li> <li id="toc-Reklama_podľa_cieľa" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Reklama_podľa_cieľa"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Reklama podľa cieľa</span> </div> </a> <ul id="toc-Reklama_podľa_cieľa-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Reklama_podľa_médii" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Reklama_podľa_médii"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Reklama podľa médii</span> </div> </a> <button aria-controls="toc-Reklama_podľa_médii-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Přepnout podsekci Reklama podľa médii</span> </button> <ul id="toc-Reklama_podľa_médii-sublist" class="vector-toc-list"> <li id="toc-Noviny" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Noviny"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Noviny</span> </div> </a> <ul id="toc-Noviny-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Časopisy" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Časopisy"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Časopisy</span> </div> </a> <ul id="toc-Časopisy-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Rozhlas" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Rozhlas"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>Rozhlas</span> </div> </a> <ul id="toc-Rozhlas-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Televízia" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Televízia"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.4</span> <span>Televízia</span> </div> </a> <ul id="toc-Televízia-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Internet" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Internet"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.5</span> <span>Internet</span> </div> </a> <ul id="toc-Internet-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Vonkajšia_reklama" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Vonkajšia_reklama"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.6</span> <span>Vonkajšia reklama</span> </div> </a> <ul id="toc-Vonkajšia_reklama-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Legislatíva" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Legislatíva"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Legislatíva</span> </div> </a> <ul id="toc-Legislatíva-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Iné_projekty" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Iné_projekty"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Iné projekty</span> </div> </a> <ul id="toc-Iné_projekty-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Literatúra" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Literatúra"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Literatúra</span> </div> </a> <ul id="toc-Literatúra-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Externé_odkazy" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Externé_odkazy"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Externé odkazy</span> </div> </a> <ul id="toc-Externé_odkazy-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Obsah" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Prepnúť obsah" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Prepnúť obsah</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Reklama</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Prejsť na článok v inom jazyku. Je dostupný v 112 jazykoch" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-112" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">112 jazykov</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-an mw-list-item"><a href="https://an.wikipedia.org/wiki/Publicidat" title="Publicidat – aragónčina" lang="an" hreflang="an" data-title="Publicidat" data-language-autonym="Aragonés" data-language-local-name="aragónčina" class="interlanguage-link-target"><span>Aragonés</span></a></li><li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A5%D8%B9%D9%84%D8%A7%D9%86" title="إعلان – arabčina" lang="ar" hreflang="ar" data-title="إعلان" data-language-autonym="العربية" data-language-local-name="arabčina" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-as mw-list-item"><a href="https://as.wikipedia.org/wiki/%E0%A6%AC%E0%A6%BF%E0%A6%9C%E0%A7%8D%E0%A6%9E%E0%A6%BE%E0%A6%AA%E0%A6%A8" title="বিজ্ঞাপন – ásamčina" lang="as" hreflang="as" data-title="বিজ্ঞাপন" data-language-autonym="অসমীয়া" data-language-local-name="ásamčina" class="interlanguage-link-target"><span>অসমীয়া</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Reklam" title="Reklam – azerbajdžančina" lang="az" hreflang="az" data-title="Reklam" data-language-autonym="Azərbaycanca" data-language-local-name="azerbajdžančina" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA" title="تبلیغات – South Azerbaijani" lang="azb" hreflang="azb" data-title="تبلیغات" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target"><span>تۆرکجه</span></a></li><li class="interlanguage-link interwiki-ba mw-list-item"><a href="https://ba.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0" title="Реклама – baškirčina" lang="ba" hreflang="ba" data-title="Реклама" data-language-autonym="Башҡортса" data-language-local-name="baškirčina" class="interlanguage-link-target"><span>Башҡортса</span></a></li><li class="interlanguage-link interwiki-bar mw-list-item"><a href="https://bar.wikipedia.org/wiki/Weabung" title="Weabung – bavorština" lang="bar" hreflang="bar" data-title="Weabung" data-language-autonym="Boarisch" data-language-local-name="bavorština" class="interlanguage-link-target"><span>Boarisch</span></a></li><li class="interlanguage-link interwiki-be mw-list-item"><a href="https://be.wikipedia.org/wiki/%D0%A0%D1%8D%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0" title="Рэклама – bieloruština" lang="be" hreflang="be" data-title="Рэклама" data-language-autonym="Беларуская" data-language-local-name="bieloruština" class="interlanguage-link-target"><span>Беларуская</span></a></li><li class="interlanguage-link interwiki-be-x-old mw-list-item"><a href="https://be-tarask.wikipedia.org/wiki/%D0%A0%D1%8D%D0%BA%D0%BB%D1%8F%D0%BC%D0%B0" title="Рэкляма – Belarusian (Taraškievica orthography)" lang="be-tarask" hreflang="be-tarask" data-title="Рэкляма" data-language-autonym="Беларуская (тарашкевіца)" data-language-local-name="Belarusian (Taraškievica orthography)" class="interlanguage-link-target"><span>Беларуская (тарашкевіца)</span></a></li><li class="interlanguage-link interwiki-bew mw-list-item"><a href="https://bew.wikipedia.org/wiki/I%27lan" title="I'lan – batavština" lang="bew" hreflang="bew" data-title="I'lan" data-language-autonym="Betawi" data-language-local-name="batavština" class="interlanguage-link-target"><span>Betawi</span></a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0" title="Реклама – bulharčina" lang="bg" hreflang="bg" data-title="Реклама" data-language-autonym="Български" data-language-local-name="bulharčina" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%AC%E0%A6%BF%E0%A6%9C%E0%A7%8D%E0%A6%9E%E0%A6%BE%E0%A6%AA%E0%A6%A8" title="বিজ্ঞাপন – bengálčina" lang="bn" hreflang="bn" data-title="বিজ্ঞাপন" data-language-autonym="বাংলা" data-language-local-name="bengálčina" class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-br mw-list-item"><a href="https://br.wikipedia.org/wiki/Bruderezh" title="Bruderezh – bretónčina" lang="br" hreflang="br" data-title="Bruderezh" data-language-autonym="Brezhoneg" data-language-local-name="bretónčina" class="interlanguage-link-target"><span>Brezhoneg</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Publicitat" title="Publicitat – katalánčina" lang="ca" hreflang="ca" data-title="Publicitat" data-language-autonym="Català" data-language-local-name="katalánčina" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cbk-zam mw-list-item"><a href="https://cbk-zam.wikipedia.org/wiki/Publicidad" title="Publicidad – Chavacano" lang="cbk" hreflang="cbk" data-title="Publicidad" data-language-autonym="Chavacano de Zamboanga" data-language-local-name="Chavacano" class="interlanguage-link-target"><span>Chavacano de Zamboanga</span></a></li><li class="interlanguage-link interwiki-ceb mw-list-item"><a href="https://ceb.wikipedia.org/wiki/Pagpublisydad" title="Pagpublisydad – cebuánčina" lang="ceb" hreflang="ceb" data-title="Pagpublisydad" data-language-autonym="Cebuano" data-language-local-name="cebuánčina" class="interlanguage-link-target"><span>Cebuano</span></a></li><li class="interlanguage-link interwiki-ckb mw-list-item"><a href="https://ckb.wikipedia.org/wiki/%D8%A8%D8%A7%D9%86%DA%AF%DB%95%D8%B4%DB%95" title="بانگەشە – kurdčina (sorání)" lang="ckb" hreflang="ckb" data-title="بانگەشە" data-language-autonym="کوردی" data-language-local-name="kurdčina (sorání)" class="interlanguage-link-target"><span>کوردی</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Reklama" title="Reklama – čeština" lang="cs" hreflang="cs" data-title="Reklama" data-language-autonym="Čeština" data-language-local-name="čeština" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-cv mw-list-item"><a href="https://cv.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BCa" title="Рекламa – čuvaština" lang="cv" hreflang="cv" data-title="Рекламa" data-language-autonym="Чӑвашла" data-language-local-name="čuvaština" class="interlanguage-link-target"><span>Чӑвашла</span></a></li><li class="interlanguage-link interwiki-cy mw-list-item"><a href="https://cy.wikipedia.org/wiki/Hysbysebu" title="Hysbysebu – waleština" lang="cy" hreflang="cy" data-title="Hysbysebu" data-language-autonym="Cymraeg" data-language-local-name="waleština" class="interlanguage-link-target"><span>Cymraeg</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Reklame" title="Reklame – dánčina" lang="da" hreflang="da" data-title="Reklame" data-language-autonym="Dansk" data-language-local-name="dánčina" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Werbung" title="Werbung – nemčina" lang="de" hreflang="de" data-title="Werbung" data-language-autonym="Deutsch" data-language-local-name="nemčina" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/%CE%94%CE%B9%CE%B1%CF%86%CE%AE%CE%BC%CE%B9%CF%83%CE%B7" title="Διαφήμιση – gréčtina" lang="el" hreflang="el" data-title="Διαφήμιση" data-language-autonym="Ελληνικά" data-language-local-name="gréčtina" class="interlanguage-link-target"><span>Ελληνικά</span></a></li><li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/Advertising" title="Advertising – angličtina" lang="en" hreflang="en" data-title="Advertising" data-language-autonym="English" data-language-local-name="angličtina" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Reklamo" title="Reklamo – esperanto" lang="eo" hreflang="eo" data-title="Reklamo" data-language-autonym="Esperanto" data-language-local-name="esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Publicidad" title="Publicidad – španielčina" lang="es" hreflang="es" data-title="Publicidad" data-language-autonym="Español" data-language-local-name="španielčina" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Reklaam" title="Reklaam – estónčina" lang="et" hreflang="et" data-title="Reklaam" data-language-autonym="Eesti" data-language-local-name="estónčina" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Publizitate" title="Publizitate – baskičtina" lang="eu" hreflang="eu" data-title="Publizitate" data-language-autonym="Euskara" data-language-local-name="baskičtina" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA" title="تبلیغات – perzština" lang="fa" hreflang="fa" data-title="تبلیغات" data-language-autonym="فارسی" data-language-local-name="perzština" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Mainonta" title="Mainonta – fínčina" lang="fi" hreflang="fi" data-title="Mainonta" data-language-autonym="Suomi" data-language-local-name="fínčina" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-fiu-vro mw-list-item"><a href="https://fiu-vro.wikipedia.org/wiki/Reklaam" title="Reklaam – võruština" lang="vro" hreflang="vro" data-title="Reklaam" data-language-autonym="Võro" data-language-local-name="võruština" class="interlanguage-link-target"><span>Võro</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Publicit%C3%A9" title="Publicité – francúzština" lang="fr" hreflang="fr" data-title="Publicité" data-language-autonym="Français" data-language-local-name="francúzština" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-fur mw-list-item"><a href="https://fur.wikipedia.org/wiki/Publicit%C3%A2t" title="Publicitât – friulčina" lang="fur" hreflang="fur" data-title="Publicitât" data-language-autonym="Furlan" data-language-local-name="friulčina" class="interlanguage-link-target"><span>Furlan</span></a></li><li class="interlanguage-link interwiki-fy mw-list-item"><a href="https://fy.wikipedia.org/wiki/Reklame" title="Reklame – západná frízština" lang="fy" hreflang="fy" data-title="Reklame" data-language-autonym="Frysk" data-language-local-name="západná frízština" class="interlanguage-link-target"><span>Frysk</span></a></li><li class="interlanguage-link interwiki-ga mw-list-item"><a href="https://ga.wikipedia.org/wiki/F%C3%B3gra%C3%ADocht" title="Fógraíocht – írčina" lang="ga" hreflang="ga" data-title="Fógraíocht" data-language-autonym="Gaeilge" data-language-local-name="írčina" class="interlanguage-link-target"><span>Gaeilge</span></a></li><li class="interlanguage-link interwiki-gcr mw-list-item"><a href="https://gcr.wikipedia.org/wiki/Piblisit%C3%A9" title="Piblisité – Guianan Creole" lang="gcr" hreflang="gcr" data-title="Piblisité" data-language-autonym="Kriyòl gwiyannen" data-language-local-name="Guianan Creole" class="interlanguage-link-target"><span>Kriyòl gwiyannen</span></a></li><li class="interlanguage-link interwiki-gl mw-list-item"><a href="https://gl.wikipedia.org/wiki/Publicidade" title="Publicidade – galícijčina" lang="gl" hreflang="gl" data-title="Publicidade" data-language-autonym="Galego" data-language-local-name="galícijčina" class="interlanguage-link-target"><span>Galego</span></a></li><li class="interlanguage-link interwiki-gu mw-list-item"><a href="https://gu.wikipedia.org/wiki/%E0%AA%9C%E0%AA%BE%E0%AA%B9%E0%AB%87%E0%AA%B0%E0%AA%BE%E0%AA%A4" title="જાહેરાત – gudžarátčina" lang="gu" hreflang="gu" data-title="જાહેરાત" data-language-autonym="ગુજરાતી" data-language-local-name="gudžarátčina" class="interlanguage-link-target"><span>ગુજરાતી</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%A4%D7%A8%D7%A1%D7%95%D7%9D" title="פרסום – hebrejčina" lang="he" hreflang="he" data-title="פרסום" data-language-autonym="עברית" data-language-local-name="hebrejčina" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%B5%E0%A4%BF%E0%A4%9C%E0%A5%8D%E0%A4%9E%E0%A4%BE%E0%A4%AA%E0%A4%A8" title="विज्ञापन – hindčina" lang="hi" hreflang="hi" data-title="विज्ञापन" data-language-autonym="हिन्दी" data-language-local-name="hindčina" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-hr mw-list-item"><a href="https://hr.wikipedia.org/wiki/Ogla%C5%A1avanje" title="Oglašavanje – chorvátčina" lang="hr" hreflang="hr" data-title="Oglašavanje" data-language-autonym="Hrvatski" data-language-local-name="chorvátčina" class="interlanguage-link-target"><span>Hrvatski</span></a></li><li class="interlanguage-link interwiki-ht mw-list-item"><a href="https://ht.wikipedia.org/wiki/Reklam" title="Reklam – haitská kreolčina" lang="ht" hreflang="ht" data-title="Reklam" data-language-autonym="Kreyòl ayisyen" data-language-local-name="haitská kreolčina" class="interlanguage-link-target"><span>Kreyòl ayisyen</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Rekl%C3%A1m" title="Reklám – maďarčina" lang="hu" hreflang="hu" data-title="Reklám" data-language-autonym="Magyar" data-language-local-name="maďarčina" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D4%B3%D5%B8%D5%BE%D5%A1%D5%A6%D5%A4" title="Գովազդ – arménčina" lang="hy" hreflang="hy" data-title="Գովազդ" data-language-autonym="Հայերեն" data-language-local-name="arménčina" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Iklan" title="Iklan – indonézština" lang="id" hreflang="id" data-title="Iklan" data-language-autonym="Bahasa Indonesia" data-language-local-name="indonézština" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-ig mw-list-item"><a href="https://ig.wikipedia.org/wiki/Advertising" title="Advertising – igboština" lang="ig" hreflang="ig" data-title="Advertising" data-language-autonym="Igbo" data-language-local-name="igboština" class="interlanguage-link-target"><span>Igbo</span></a></li><li class="interlanguage-link interwiki-ik mw-list-item"><a href="https://ik.wikipedia.org/wiki/Maniu%C4%A1un" title="Maniuġun – inupik" lang="ik" hreflang="ik" data-title="Maniuġun" data-language-autonym="Iñupiatun" data-language-local-name="inupik" class="interlanguage-link-target"><span>Iñupiatun</span></a></li><li class="interlanguage-link interwiki-is mw-list-item"><a href="https://is.wikipedia.org/wiki/Augl%C3%BDsing" title="Auglýsing – islandčina" lang="is" hreflang="is" data-title="Auglýsing" data-language-autonym="Íslenska" data-language-local-name="islandčina" class="interlanguage-link-target"><span>Íslenska</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Pubblicit%C3%A0" title="Pubblicità – taliančina" lang="it" hreflang="it" data-title="Pubblicità" data-language-autonym="Italiano" data-language-local-name="taliančina" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E5%BA%83%E5%91%8A" title="広告 – japončina" lang="ja" hreflang="ja" data-title="広告" data-language-autonym="日本語" data-language-local-name="japončina" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-jam mw-list-item"><a href="https://jam.wikipedia.org/wiki/Advataizin" title="Advataizin – jamajská kreolština" lang="jam" hreflang="jam" data-title="Advataizin" data-language-autonym="Patois" data-language-local-name="jamajská kreolština" class="interlanguage-link-target"><span>Patois</span></a></li><li class="interlanguage-link interwiki-jv mw-list-item"><a href="https://jv.wikipedia.org/wiki/Iklan" title="Iklan – jávčina" lang="jv" hreflang="jv" data-title="Iklan" data-language-autonym="Jawa" data-language-local-name="jávčina" class="interlanguage-link-target"><span>Jawa</span></a></li><li class="interlanguage-link interwiki-ka mw-list-item"><a href="https://ka.wikipedia.org/wiki/%E1%83%A0%E1%83%94%E1%83%99%E1%83%9A%E1%83%90%E1%83%9B%E1%83%90" title="რეკლამა – gruzínčina" lang="ka" hreflang="ka" data-title="რეკლამა" data-language-autonym="ქართული" data-language-local-name="gruzínčina" class="interlanguage-link-target"><span>ქართული</span></a></li><li class="interlanguage-link interwiki-kaa mw-list-item"><a href="https://kaa.wikipedia.org/wiki/Reklama" title="Reklama – karakalpačtina" lang="kaa" hreflang="kaa" data-title="Reklama" data-language-autonym="Qaraqalpaqsha" data-language-local-name="karakalpačtina" class="interlanguage-link-target"><span>Qaraqalpaqsha</span></a></li><li class="interlanguage-link interwiki-kbp mw-list-item"><a href="https://kbp.wikipedia.org/wiki/T%C9%94m_susuu" title="Tɔm susuu – Kabiye" lang="kbp" hreflang="kbp" data-title="Tɔm susuu" data-language-autonym="Kabɩyɛ" data-language-local-name="Kabiye" class="interlanguage-link-target"><span>Kabɩyɛ</span></a></li><li class="interlanguage-link interwiki-kk mw-list-item"><a href="https://kk.wikipedia.org/wiki/%D0%96%D0%B0%D1%80%D0%BD%D0%B0%D0%BC%D0%B0" title="Жарнама – kazaština" lang="kk" hreflang="kk" data-title="Жарнама" data-language-autonym="Қазақша" data-language-local-name="kazaština" class="interlanguage-link-target"><span>Қазақша</span></a></li><li class="interlanguage-link interwiki-kn mw-list-item"><a href="https://kn.wikipedia.org/wiki/%E0%B2%9C%E0%B2%BE%E0%B2%B9%E0%B3%80%E0%B2%B0%E0%B2%BE%E0%B2%A4%E0%B3%81" title="ಜಾಹೀರಾತು – kannadčina" lang="kn" hreflang="kn" data-title="ಜಾಹೀರಾತು" data-language-autonym="ಕನ್ನಡ" data-language-local-name="kannadčina" class="interlanguage-link-target"><span>ಕನ್ನಡ</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EA%B4%91%EA%B3%A0" title="광고 – kórejčina" lang="ko" hreflang="ko" data-title="광고" data-language-autonym="한국어" data-language-local-name="kórejčina" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-ku mw-list-item"><a href="https://ku.wikipedia.org/wiki/Reklam" title="Reklam – kurdčina" lang="ku" hreflang="ku" data-title="Reklam" data-language-autonym="Kurdî" data-language-local-name="kurdčina" class="interlanguage-link-target"><span>Kurdî</span></a></li><li class="interlanguage-link interwiki-ky mw-list-item"><a href="https://ky.wikipedia.org/wiki/%D0%96%D0%B0%D1%80%D0%BD%D0%B0%D0%BC%D0%B0" title="Жарнама – kirgizština" lang="ky" hreflang="ky" data-title="Жарнама" data-language-autonym="Кыргызча" data-language-local-name="kirgizština" class="interlanguage-link-target"><span>Кыргызча</span></a></li><li class="interlanguage-link interwiki-la mw-list-item"><a href="https://la.wikipedia.org/wiki/Praeconium_mercatorium" title="Praeconium mercatorium – latinčina" lang="la" hreflang="la" data-title="Praeconium mercatorium" data-language-autonym="Latina" data-language-local-name="latinčina" class="interlanguage-link-target"><span>Latina</span></a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/Reklama" title="Reklama – litovčina" lang="lt" hreflang="lt" data-title="Reklama" data-language-autonym="Lietuvių" data-language-local-name="litovčina" class="interlanguage-link-target"><span>Lietuvių</span></a></li><li class="interlanguage-link interwiki-lv mw-list-item"><a href="https://lv.wikipedia.org/wiki/Rekl%C4%81ma" title="Reklāma – lotyština" lang="lv" hreflang="lv" data-title="Reklāma" data-language-autonym="Latviešu" data-language-local-name="lotyština" class="interlanguage-link-target"><span>Latviešu</span></a></li><li class="interlanguage-link interwiki-mk mw-list-item"><a href="https://mk.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0" title="Реклама – macedónčina" lang="mk" hreflang="mk" data-title="Реклама" data-language-autonym="Македонски" data-language-local-name="macedónčina" class="interlanguage-link-target"><span>Македонски</span></a></li><li class="interlanguage-link interwiki-ml mw-list-item"><a href="https://ml.wikipedia.org/wiki/%E0%B4%AA%E0%B4%B0%E0%B4%B8%E0%B5%8D%E0%B4%AF%E0%B4%82" title="പരസ്യം – malajálamčina" lang="ml" hreflang="ml" data-title="പരസ്യം" data-language-autonym="മലയാളം" data-language-local-name="malajálamčina" class="interlanguage-link-target"><span>മലയാളം</span></a></li><li class="interlanguage-link interwiki-mn mw-list-item"><a href="https://mn.wikipedia.org/wiki/%D0%97%D0%B0%D1%80_%D1%81%D1%83%D1%80%D1%82%D0%B0%D0%BB%D1%87%D0%B8%D0%BB%D0%B3%D0%B0%D0%B0" title="Зар сурталчилгаа – mongolčina" lang="mn" hreflang="mn" data-title="Зар сурталчилгаа" data-language-autonym="Монгол" data-language-local-name="mongolčina" class="interlanguage-link-target"><span>Монгол</span></a></li><li class="interlanguage-link interwiki-mr mw-list-item"><a href="https://mr.wikipedia.org/wiki/%E0%A4%9C%E0%A4%BE%E0%A4%B9%E0%A4%BF%E0%A4%B0%E0%A4%BE%E0%A4%A4" title="जाहिरात – maráthčina" lang="mr" hreflang="mr" data-title="जाहिरात" data-language-autonym="मराठी" data-language-local-name="maráthčina" class="interlanguage-link-target"><span>मराठी</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Iklan" title="Iklan – malajčina" lang="ms" hreflang="ms" data-title="Iklan" data-language-autonym="Bahasa Melayu" data-language-local-name="malajčina" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-ne mw-list-item"><a href="https://ne.wikipedia.org/wiki/%E0%A4%B5%E0%A4%BF%E0%A4%9C%E0%A5%8D%E0%A4%9E%E0%A4%BE%E0%A4%AA%E0%A4%A8" title="विज्ञापन – nepálčina" lang="ne" hreflang="ne" data-title="विज्ञापन" data-language-autonym="नेपाली" data-language-local-name="nepálčina" class="interlanguage-link-target"><span>नेपाली</span></a></li><li class="interlanguage-link interwiki-new mw-list-item"><a href="https://new.wikipedia.org/wiki/%E0%A4%B5%E0%A4%BF%E0%A4%9C%E0%A5%8D%E0%A4%9E%E0%A4%BE%E0%A4%AA%E0%A4%A8" title="विज्ञापन – nevárčina" lang="new" hreflang="new" data-title="विज्ञापन" data-language-autonym="नेपाल भाषा" data-language-local-name="nevárčina" class="interlanguage-link-target"><span>नेपाल भाषा</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Reclame" title="Reclame – holandčina" lang="nl" hreflang="nl" data-title="Reclame" data-language-autonym="Nederlands" data-language-local-name="holandčina" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-nn mw-list-item"><a href="https://nn.wikipedia.org/wiki/Reklame" title="Reklame – nórčina (nynorsk)" lang="nn" hreflang="nn" data-title="Reklame" data-language-autonym="Norsk nynorsk" data-language-local-name="nórčina (nynorsk)" class="interlanguage-link-target"><span>Norsk nynorsk</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Reklame" title="Reklame – nórčina (bokmal)" lang="nb" hreflang="nb" data-title="Reklame" data-language-autonym="Norsk bokmål" data-language-local-name="nórčina (bokmal)" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-oc mw-list-item"><a href="https://oc.wikipedia.org/wiki/Publicitat" title="Publicitat – okcitánčina" lang="oc" hreflang="oc" data-title="Publicitat" data-language-autonym="Occitan" data-language-local-name="okcitánčina" class="interlanguage-link-target"><span>Occitan</span></a></li><li class="interlanguage-link interwiki-pa mw-list-item"><a href="https://pa.wikipedia.org/wiki/%E0%A8%87%E0%A8%B8%E0%A8%BC%E0%A8%A4%E0%A8%BF%E0%A8%B9%E0%A8%BE%E0%A8%B0%E0%A8%AC%E0%A8%BE%E0%A8%9C%E0%A8%BC%E0%A9%80" title="ਇਸ਼ਤਿਹਾਰਬਾਜ਼ੀ – pandžábčina" lang="pa" hreflang="pa" data-title="ਇਸ਼ਤਿਹਾਰਬਾਜ਼ੀ" data-language-autonym="ਪੰਜਾਬੀ" data-language-local-name="pandžábčina" class="interlanguage-link-target"><span>ਪੰਜਾਬੀ</span></a></li><li class="interlanguage-link interwiki-pag mw-list-item"><a href="https://pag.wikipedia.org/wiki/Panagpatalastas" title="Panagpatalastas – pangasinančina" lang="pag" hreflang="pag" data-title="Panagpatalastas" data-language-autonym="Pangasinan" data-language-local-name="pangasinančina" class="interlanguage-link-target"><span>Pangasinan</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Reklama" title="Reklama – poľština" lang="pl" hreflang="pl" data-title="Reklama" data-language-autonym="Polski" data-language-local-name="poľština" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Publicidade" title="Publicidade – portugalčina" lang="pt" hreflang="pt" data-title="Publicidade" data-language-autonym="Português" data-language-local-name="portugalčina" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-qu mw-list-item"><a href="https://qu.wikipedia.org/wiki/Qatiray" title="Qatiray – kečuánčina" lang="qu" hreflang="qu" data-title="Qatiray" data-language-autonym="Runa Simi" data-language-local-name="kečuánčina" class="interlanguage-link-target"><span>Runa Simi</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Publicitate" title="Publicitate – rumunčina" lang="ro" hreflang="ro" data-title="Publicitate" data-language-autonym="Română" data-language-local-name="rumunčina" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0" title="Реклама – ruština" lang="ru" hreflang="ru" data-title="Реклама" data-language-autonym="Русский" data-language-local-name="ruština" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-scn mw-list-item"><a href="https://scn.wikipedia.org/wiki/Pubbricitati" title="Pubbricitati – sicílčina" lang="scn" hreflang="scn" data-title="Pubbricitati" data-language-autonym="Sicilianu" data-language-local-name="sicílčina" class="interlanguage-link-target"><span>Sicilianu</span></a></li><li class="interlanguage-link interwiki-sco mw-list-item"><a href="https://sco.wikipedia.org/wiki/Adverteesin" title="Adverteesin – škótčina" lang="sco" hreflang="sco" data-title="Adverteesin" data-language-autonym="Scots" data-language-local-name="škótčina" class="interlanguage-link-target"><span>Scots</span></a></li><li class="interlanguage-link interwiki-se mw-list-item"><a href="https://se.wikipedia.org/wiki/M%C3%A1innus" title="Máinnus – saamčina (severná)" lang="se" hreflang="se" data-title="Máinnus" data-language-autonym="Davvisámegiella" data-language-local-name="saamčina (severná)" class="interlanguage-link-target"><span>Davvisámegiella</span></a></li><li class="interlanguage-link interwiki-sh mw-list-item"><a href="https://sh.wikipedia.org/wiki/Reklama" title="Reklama – srbochorvátčina" lang="sh" hreflang="sh" data-title="Reklama" data-language-autonym="Srpskohrvatski / српскохрватски" data-language-local-name="srbochorvátčina" class="interlanguage-link-target"><span>Srpskohrvatski / српскохрватски</span></a></li><li class="interlanguage-link interwiki-si mw-list-item"><a href="https://si.wikipedia.org/wiki/%E0%B6%AF%E0%B7%90%E0%B6%B1%E0%B7%8A%E0%B7%80%E0%B7%93%E0%B6%B8%E0%B7%8A%E0%B6%9A%E0%B6%BB%E0%B6%AB%E0%B6%BA" title="දැන්වීම්කරණය – sinhalčina" lang="si" hreflang="si" data-title="දැන්වීම්කරණය" data-language-autonym="සිංහල" data-language-local-name="sinhalčina" class="interlanguage-link-target"><span>සිංහල</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Advertising" title="Advertising – Simple English" lang="en-simple" hreflang="en-simple" data-title="Advertising" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sl mw-list-item"><a href="https://sl.wikipedia.org/wiki/Ogla%C5%A1evanje" title="Oglaševanje – slovinčina" lang="sl" hreflang="sl" data-title="Oglaševanje" data-language-autonym="Slovenščina" data-language-local-name="slovinčina" class="interlanguage-link-target"><span>Slovenščina</span></a></li><li class="interlanguage-link interwiki-sn mw-list-item"><a href="https://sn.wikipedia.org/wiki/Kushambadza" title="Kushambadza – šončina" lang="sn" hreflang="sn" data-title="Kushambadza" data-language-autonym="ChiShona" data-language-local-name="šončina" class="interlanguage-link-target"><span>ChiShona</span></a></li><li class="interlanguage-link interwiki-sq mw-list-item"><a href="https://sq.wikipedia.org/wiki/Reklamimi" title="Reklamimi – albánčina" lang="sq" hreflang="sq" data-title="Reklamimi" data-language-autonym="Shqip" data-language-local-name="albánčina" class="interlanguage-link-target"><span>Shqip</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/%D0%9E%D0%B3%D0%BB%D0%B0%D1%88%D0%B0%D0%B2%D0%B0%D1%9A%D0%B5" title="Оглашавање – srbčina" lang="sr" hreflang="sr" data-title="Оглашавање" data-language-autonym="Српски / srpski" data-language-local-name="srbčina" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-stq mw-list-item"><a href="https://stq.wikipedia.org/wiki/Wierwenge" title="Wierwenge – fríština (saterlandská)" lang="stq" hreflang="stq" data-title="Wierwenge" data-language-autonym="Seeltersk" data-language-local-name="fríština (saterlandská)" class="interlanguage-link-target"><span>Seeltersk</span></a></li><li class="interlanguage-link interwiki-su mw-list-item"><a href="https://su.wikipedia.org/wiki/Pariwara" title="Pariwara – sundčina" lang="su" hreflang="su" data-title="Pariwara" data-language-autonym="Sunda" data-language-local-name="sundčina" class="interlanguage-link-target"><span>Sunda</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Reklam" title="Reklam – švédčina" lang="sv" hreflang="sv" data-title="Reklam" data-language-autonym="Svenska" data-language-local-name="švédčina" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-ta mw-list-item"><a href="https://ta.wikipedia.org/wiki/%E0%AE%B5%E0%AE%BF%E0%AE%B3%E0%AE%AE%E0%AF%8D%E0%AE%AA%E0%AE%B0%E0%AE%AE%E0%AF%8D" title="விளம்பரம் – tamilčina" lang="ta" hreflang="ta" data-title="விளம்பரம்" data-language-autonym="தமிழ்" data-language-local-name="tamilčina" class="interlanguage-link-target"><span>தமிழ்</span></a></li><li class="interlanguage-link interwiki-te mw-list-item"><a href="https://te.wikipedia.org/wiki/%E0%B0%AA%E0%B1%8D%E0%B0%B0%E0%B0%95%E0%B0%9F%E0%B0%A8" title="ప్రకటన – telugčina" lang="te" hreflang="te" data-title="ప్రకటన" data-language-autonym="తెలుగు" data-language-local-name="telugčina" class="interlanguage-link-target"><span>తెలుగు</span></a></li><li class="interlanguage-link interwiki-tg mw-list-item"><a href="https://tg.wikipedia.org/wiki/%D0%A2%D0%B0%D0%B1%D0%BB%D0%B8%D2%93%D0%BE%D1%82" title="Таблиғот – tadžičtina" lang="tg" hreflang="tg" data-title="Таблиғот" data-language-autonym="Тоҷикӣ" data-language-local-name="tadžičtina" class="interlanguage-link-target"><span>Тоҷикӣ</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%82%E0%B8%86%E0%B8%A9%E0%B8%93%E0%B8%B2" title="การโฆษณา – thajčina" lang="th" hreflang="th" data-title="การโฆษณา" data-language-autonym="ไทย" data-language-local-name="thajčina" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Pagpapatalastas" title="Pagpapatalastas – tagalčina" lang="tl" hreflang="tl" data-title="Pagpapatalastas" data-language-autonym="Tagalog" data-language-local-name="tagalčina" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Reklam" title="Reklam – turečtina" lang="tr" hreflang="tr" data-title="Reklam" data-language-autonym="Türkçe" data-language-local-name="turečtina" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-tt badge-Q17437796 badge-featuredarticle mw-list-item" title="najlepší článok"><a href="https://tt.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0" title="Реклама – tatárčina" lang="tt" hreflang="tt" data-title="Реклама" data-language-autonym="Татарча / tatarça" data-language-local-name="tatárčina" class="interlanguage-link-target"><span>Татарча / tatarça</span></a></li><li class="interlanguage-link interwiki-ug mw-list-item"><a href="https://ug.wikipedia.org/wiki/%D8%A6%DB%90%D9%84%D8%A7%D9%86" title="ئېلان – ujgurčina" lang="ug" hreflang="ug" data-title="ئېلان" data-language-autonym="ئۇيغۇرچە / Uyghurche" data-language-local-name="ujgurčina" class="interlanguage-link-target"><span>ئۇيغۇرچە / Uyghurche</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%A0%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%B0" title="Реклама – ukrajinčina" lang="uk" hreflang="uk" data-title="Реклама" data-language-autonym="Українська" data-language-local-name="ukrajinčina" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D8%A7%D8%B4%D8%AA%DB%81%D8%A7%D8%B1%D8%A7%D8%AA" title="اشتہارات – urdčina" lang="ur" hreflang="ur" data-title="اشتہارات" data-language-autonym="اردو" data-language-local-name="urdčina" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-uz mw-list-item"><a href="https://uz.wikipedia.org/wiki/Reklama" title="Reklama – uzbečtina" lang="uz" hreflang="uz" data-title="Reklama" data-language-autonym="Oʻzbekcha / ўзбекча" data-language-local-name="uzbečtina" class="interlanguage-link-target"><span>Oʻzbekcha / ўзбекча</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Qu%E1%BA%A3ng_c%C3%A1o" title="Quảng cáo – vietnamčina" lang="vi" hreflang="vi" data-title="Quảng cáo" data-language-autonym="Tiếng Việt" data-language-local-name="vietnamčina" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-wa mw-list-item"><a href="https://wa.wikipedia.org/wiki/Riclame" title="Riclame – valónčina" lang="wa" hreflang="wa" data-title="Riclame" data-language-autonym="Walon" data-language-local-name="valónčina" class="interlanguage-link-target"><span>Walon</span></a></li><li class="interlanguage-link interwiki-wuu mw-list-item"><a href="https://wuu.wikipedia.org/wiki/%E5%B9%BF%E5%91%8A" title="广告 – čínština (wu)" lang="wuu" hreflang="wuu" data-title="广告" data-language-autonym="吴语" data-language-local-name="čínština (wu)" class="interlanguage-link-target"><span>吴语</span></a></li><li class="interlanguage-link interwiki-yi mw-list-item"><a href="https://yi.wikipedia.org/wiki/%D7%A8%D7%A2%D7%A7%D7%9C%D7%90%D7%9E%D7%A2" title="רעקלאמע – jidiš" lang="yi" hreflang="yi" data-title="רעקלאמע" data-language-autonym="ייִדיש" data-language-local-name="jidiš" class="interlanguage-link-target"><span>ייִדיש</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E5%BB%A3%E5%91%8A" title="廣告 – čínština" lang="zh" hreflang="zh" data-title="廣告" data-language-autonym="中文" data-language-local-name="čínština" class="interlanguage-link-target"><span>中文</span></a></li><li class="interlanguage-link interwiki-zh-min-nan mw-list-item"><a href="https://zh-min-nan.wikipedia.org/wiki/K%C3%B3ng-k%C3%B2" title="Kóng-kò – čínština (dialekty Minnan)" lang="nan" hreflang="nan" data-title="Kóng-kò" data-language-autonym="閩南語 / Bân-lâm-gú" data-language-local-name="čínština (dialekty Minnan)" class="interlanguage-link-target"><span>閩南語 / Bân-lâm-gú</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E5%BB%A3%E5%91%8A" title="廣告 – kantončina" lang="yue" hreflang="yue" data-title="廣告" data-language-autonym="粵語" data-language-local-name="kantončina" class="interlanguage-link-target"><span>粵語</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q37038#sitelinks-wikipedia" title="Upraviť medzijazykové odkazy" class="wbc-editpage">Upraviť odkazy</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Menné priestory"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Reklama" title="Zobraziť obsah stránky [c]" accesskey="c"><span>Stránka</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Diskusia:Reklama" rel="discussion" title="Diskusia o obsahu stránky [t]" accesskey="t"><span>Diskusia</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Změnit variantu jazyka" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">slovenčina</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Zobrazenia"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Reklama"><span>Čítať</span></a></li><li id="ca-ve-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Reklama&veaction=edit" title="Upraviť túto stránku [v]" accesskey="v"><span>Upraviť</span></a></li><li id="ca-edit" class="collapsible vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Reklama&action=edit" title="Upraviť zdrojový kód tejto stránky [e]" accesskey="e"><span>Upraviť zdroj</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Reklama&action=history" title="Minulé revízie tejto stránky. [h]" accesskey="h"><span>Zobraziť históriu</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Nástroje stránky"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Nástroje" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Nástroje</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Nástroje</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">presunúť do postranného panelu</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">skryť</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="Další možnosti" > <div class="vector-menu-heading"> Akcie </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Reklama"><span>Čítať</span></a></li><li id="ca-more-ve-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Reklama&veaction=edit" title="Upraviť túto stránku [v]" accesskey="v"><span>Upraviť</span></a></li><li id="ca-more-edit" class="collapsible vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Reklama&action=edit" title="Upraviť zdrojový kód tejto stránky [e]" accesskey="e"><span>Upraviť zdroj</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Reklama&action=history"><span>Zobraziť históriu</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> Všeobecné </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/%C5%A0peci%C3%A1lne:%C4%8CoOdkazujeSem/Reklama" title="Zoznam všetkých wiki stránok, ktoré sem odkazujú [j]" accesskey="j"><span>Odkazy na túto stránku</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/%C5%A0peci%C3%A1lne:S%C3%BAvisiacePosledn%C3%A9%C3%9Apravy/Reklama" rel="nofollow" title="Posledné úpravy na stránkach, na ktoré odkazuje táto stránka [k]" accesskey="k"><span>Súvisiace úpravy</span></a></li><li id="t-upload" class="mw-list-item"><a href="//commons.wikimedia.org/wiki/Special:UploadWizard?uselang=sk" title="Nahranie súborov [u]" accesskey="u"><span>Nahrať súbor</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/%C5%A0peci%C3%A1lne:%C5%A0peci%C3%A1lneStr%C3%A1nky" title="Zoznam všetkých špeciálnych stránok [q]" accesskey="q"><span>Špeciálne stránky</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Reklama&oldid=7806092" title="Trvalý odkaz na túto verziu stránky"><span>Trvalý odkaz</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Reklama&action=info" title="Viac informácií o tejto stránke"><span>Informácie o stránke</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=%C5%A0peci%C3%A1lne:Citova%C5%A5&page=Reklama&id=7806092&wpFormIdentifier=titleform" title="Informácie ako citovať túto stránku"><span>Citovať túto stránku</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=%C5%A0peci%C3%A1lne:UrlShortener&url=https%3A%2F%2Fsk.wikipedia.org%2Fwiki%2FReklama"><span>Získať skrátené URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=%C5%A0peci%C3%A1lne:QrCode&url=https%3A%2F%2Fsk.wikipedia.org%2Fwiki%2FReklama"><span>Stiahnuť QR kód</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Tlačiť/exportovať </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=%C5%A0peci%C3%A1lne:Knihy&bookcmd=book_creator&referer=Reklama"><span>Vytvoriť knihu</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=%C5%A0peci%C3%A1lne:DownloadAsPdf&page=Reklama&action=show-download-screen"><span>Stiahnuť ako PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Reklama&printable=yes" title="Verzia tejto stránky pre tlač [p]" accesskey="p"><span>Verzia pre tlač</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> V iných projektoch </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="wb-otherproject-link wb-otherproject-commons mw-list-item"><a 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</nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">z Wikipédie, slobodnej encyklopédie</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="sk" dir="ltr"><p><b>Reklama</b> (z latinského slova „clamare“ = kričať, volať) je propagácia (publikovanie, podpora, komunikácia) produktu, informácií alebo názorov o <a href="/wiki/V%C3%BDrobok" title="Výrobok">výrobku</a> alebo <a href="/wiki/Slu%C5%BEby" class="mw-redirect" title="Služby">službe</a>, prípadne organizácii, so zameraním na potenciálny <a href="/wiki/Trh" title="Trh">trh</a>. Použité prostriedky môžu mať viacero foriem, napr. formu reklamy v médiách alebo priamej reklamy. Osobitným typom reklamy je <a href="/wiki/Internetov%C3%A1_reklama" title="Internetová reklama">internetová reklama</a>. Reklama patrí medzi najdôležitejšie časti <a href="/wiki/Komunika%C4%8Dn%C3%BD_mix" class="mw-redirect" title="Komunikačný mix">komunikačného mixu.</a> Je to každá platená forma neosobnej prezentácie a propagácie myšlienok tovaru alebo <a href="/wiki/Slu%C5%BEba" title="Služba">služieb</a> konkrétnym <a href="/wiki/Invertor" class="mw-disambig" title="Invertor">investorom</a>.  </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Reklama_podľa_cieľa"><span id="Reklama_pod.C4.BEa_cie.C4.BEa"></span>Reklama podľa cieľa</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=1" title="Upraviť sekciu: Reklama podľa cieľa" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=1" title="Editovat zdrojový kód sekce Reklama podľa cieľa"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Ciele reklamy vychádzajú z rozhodnutia o cieľovej skupine a <a href="/wiki/Marketingov%C3%BD_mix" title="Marketingový mix">marketingovom mixe</a>, ktoré určujú, čo by mala reklama v rámci celkového marketingového mixu dosiahnuť. </p><p>Cieľová skupina je množina príjemcov, ktorých má reklamná kampaň osloviť. Cieľovou skupinou môžu byť súčasní alebo potenciálni užívatelia výrobku, služby alebo značky, jednotlivci alebo skupiny, ktorí sa rozhodujú o nákupe atp. Charakteristika cieľovej skupiny je základným predpokladom pre ďalší postup stratégie, tj. pre stanovenie toho, čo, akým spôsobom, kedy a kde se bude zdieľať. </p><p>Ciele reklamy môžu byť klasifikované podľa jej primárneho účelu – či má reklama informovať, presviedčať, pripomínať alebo porovnávať. </p> <table class="wikitable"> <caption>Ciele reklamy podľa jej primárneho účelu </caption> <tbody><tr> <th>účel reklamy </th> <th>ciele reklamy </th></tr> <tr> <td>informovať </td> <td> <ul><li>informovať trh o nových alebo inovovaných produktoch alebo o možnosti nového využitia</li> <li>informovať trh o zmenách cien</li> <li>informovať o vytvorení nových obchodov</li> <li>vysvetliť ako výrobok funguje</li> <li>poskytnúť informácie o ponúkaných službách</li> <li>napraviť chybné predstavy o ponúkaných tovaroch</li> <li>rozptýliť obavy spotrebiteľa z nákupu nového výrobku </li></ul> </td></tr> <tr> <td>presviedčať </td> <td> <ul><li>zvýšenie preferencií danej značky</li> <li>podpora rozhodnutí spotrebiteľov o zmene značky</li> <li>zmena vnímania niektorých úžitkových vlastností daného tovaru</li> <li>presvedčiť spotrebiteľov k okamžitému nákupu</li> <li>riešenie krízových situácií pomocou obrannej reklamy </li></ul> </td></tr> <tr> <td>pripomínať </td> <td> <ul><li>pripomenúť spotrebiteľom, že by mohol výrobok v blízkej dobe potrebovať</li> <li>pripomenúť spotrebiteľom, kde je možné tovar zakúpiť</li> <li>udržovať povedomie o výrobku i mimo sezónu</li> <li>udržovanie lojality spotrebiteľov </li></ul> </td></tr> <tr> <td>porovnávať </td> <td> <ul><li>poukázať na prednosti vlastného výrobku (služby v porovnaní s obdobným konkurenčným výrobkom, či službou) </li></ul> </td></tr></tbody></table> <div class="mw-heading mw-heading2"><h2 id="Reklama_podľa_médii"><span id="Reklama_pod.C4.BEa_m.C3.A9dii"></span>Reklama podľa médii</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=2" title="Upraviť sekciu: Reklama podľa médii" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=2" title="Editovat zdrojový kód sekce Reklama podľa médii"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>ATL reklama – above the line advertising, nadlinková reklama, mediálna reklama <ul><li>Televízna reklama</li> <li>Tlačová reklama (inzerát, akčný leták)</li> <li>Rozhlasové spoty</li> <li>Spoty v kinách</li> <li><a href="/wiki/Internetov%C3%A1_reklama" title="Internetová reklama">Internetová reklama</a></li> <li>OOH (<i>out of home</i>) reklama (plagáty a billboardy, reklama na dopravných prostriedkoch, atypické reklamné plochy)</li></ul></li> <li>BTL reklama – below the line advertising, podlinková reklama, nemediálna reklama <ul><li>Spotrebiteľské súťaže</li> <li>Direct mail</li> <li>Telemarketing</li> <li>Propagačné predmety</li> <li>Product placement</li></ul></li></ul> <p>Ak daný obchodník využíva niekoľko komunikačných kanálov zároveň, hovoríme o marketingovej kampani. </p> <div class="mw-heading mw-heading3"><h3 id="Noviny">Noviny</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=3" title="Upraviť sekciu: Noviny" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=3" title="Editovat zdrojový kód sekce Noviny"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>je možné zaujať širokú vrstvu populácie.</li> <li>pomerne nižšie finančné náklady</li> <li>možnosť presného zamerania na cieľové skupiny</li> <li>reklama v novinách patrí na prvé miesto v rebríčkoch dôveryhodnosti reklám</li> <li>čitateľ si môže reklamu prečítať opakovane</li></ul> <div class="mw-heading mw-heading3"><h3 id="Časopisy"><span id=".C4.8Casopisy"></span>Časopisy</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=4" title="Upraviť sekciu: Časopisy" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=4" title="Editovat zdrojový kód sekce Časopisy"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>dlhšia životnosť ako pri novinách</li> <li>väčšia kreativita inzercie ako pri novinách</li> <li>smerované na cieľovú skupinu</li> <li>dlhšie redakčné uzávierky</li></ul> <div class="mw-heading mw-heading3"><h3 id="Rozhlas">Rozhlas</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=5" title="Upraviť sekciu: Rozhlas" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=5" title="Editovat zdrojový kód sekce Rozhlas"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>jedna z nejlacnejších reklám</li> <li>zameranie priamo na cieľovú skupinu. Majú špecifický okruh poslucháčov – spoločný napríklad vek, región, životný štýl.</li> <li>prenos len pomocou zvuku – poslucháč nemá možnosť produkt vidieť</li> <li>kulisovosť rozhlasu – poslucháč nepočúva naplno</li> <li>obmedzená životnosť – poslucháč nemá možnosť sa k reklame vrátiť</li></ul> <div class="mw-heading mw-heading3"><h3 id="Televízia"><span id="Telev.C3.ADzia"></span>Televízia</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=6" title="Upraviť sekciu: Televízia" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=6" title="Editovat zdrojový kód sekce Televízia"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>masové pokrytie</li> <li>kombinácia sluchových a vizuálnych prostriedkov</li> <li>pôsobenie na psychiku televízneho diváka</li> <li>kreatívne možnosti televízie</li> <li>vysoké náklady na tvorbu reklamy a jej vysielanie</li> <li>krátky čas na oslovenie – reklamný spot trvá približne 30 sekúnd.</li> <li>prepínanie počas reklám na iný program</li></ul> <div class="mw-heading mw-heading3"><h3 id="Internet">Internet</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=7" title="Upraviť sekciu: Internet" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=7" title="Editovat zdrojový kód sekce Internet"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><i>Podrobnejšie informácie v článku <a href="/w/index.php?title=Internetov%C3%A1_reklama.&action=edit&redlink=1" class="new" title="Internetová reklama. (stránka neexistuje)">internetová reklama.</a></i> </p> <ul><li>presné zasiahnutie cieľovej skupiny na špecializovaných webových stránkach</li> <li>spätná väzba s návštevníkom stránky</li> <li>zákazník si ihneď môže zakúpiť ponúkaný produkt alebo službu</li> <li>menej vhodná k osloveniu určitých skupín spotrebiteľov – napríklad seniorov, soc. slabých</li> <li>nie je možné hovoriť o štandardnej cene, tá sa totiž môže naprieč webovými stránkami veľmi odlišovať</li> <li>rozporuplný pohľad na efektivitu – reklamy sú často blokované</li></ul> <div class="mw-heading mw-heading3"><h3 id="Vonkajšia_reklama"><span id="Vonkaj.C5.A1ia_reklama"></span>Vonkajšia reklama</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=8" title="Upraviť sekciu: Vonkajšia reklama" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=8" title="Editovat zdrojový kód sekce Vonkajšia reklama"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Medzi tento typ patria billboardy, pútače, firemné štíty, plagáty atď. </p> <ul><li>možnosť vystavenia na verejnom priestranstve</li> <li>môže osloviť takmer kohokoľvek</li> <li>pohľadové médium – teda krátký čas na preštudovanie celého oznámenia. Uvádza sa, že sú to približne 2–3 sekundy</li> <li>obmedzenie pre vonkajšiu reklamu je tiež dlhý čas na zadanie a umiestenie; typická doba vystavenia billboardu sú dva až tri mesiace</li></ul> <div class="mw-heading mw-heading2"><h2 id="Legislatíva"><span id="Legislat.C3.ADva"></span>Legislatíva</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=9" title="Upraviť sekciu: Legislatíva" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=9" title="Editovat zdrojový kód sekce Legislatíva"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>Zákon č. 147/2001 Z.z., o reklame: <i>Reklama je prezentácia produktov v každej podobe s cieľom uplatniť ich na trhu.</i></li></ul> <div class="mw-heading mw-heading2"><h2 id="Iné_projekty"><span id="In.C3.A9_projekty"></span>Iné projekty</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=10" title="Upraviť sekciu: Iné projekty" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=10" title="Editovat zdrojový kód sekce Iné projekty"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="interProject commons" style="display:none;"><a href="https://commons.wikimedia.org/wiki/Category:Advertising" class="extiw" title="commons:Category:Advertising">Commons</a></div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Spolupracuj na Commons"><img alt="Spolupracuj na Commons" src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Commons-logo.svg/18px-Commons-logo.svg.png" decoding="async" width="18" height="24" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Commons-logo.svg/27px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4a/Commons-logo.svg/36px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span> Commons ponúka multimediálne súbory na tému <b><a href="https://commons.wikimedia.org/wiki/Category:Advertising" class="extiw" title="commons:Category:Advertising">Reklama</a></b></li></ul> <div class="mw-heading mw-heading2"><h2 id="Literatúra"><span id="Literat.C3.BAra"></span>Literatúra</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=11" title="Upraviť sekciu: Literatúra" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=11" title="Editovat zdrojový kód sekce Literatúra"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <ol><li>VYSEKALOVÁ J., MIKEŠ J. Reklama – Jak dělat reklamu: 1. vydání. Praha: Grada publishing, 2007. 192 s. <a href="/wiki/%C5%A0peci%C3%A1lne:Kni%C5%BEn%C3%A9Zdroje/9788024720012" class="internal mw-magiclink-isbn">ISBN 978-80-247-2001-2</a></li> <li>MACHKOVÁ, H. 2006. Medzinárodný marketing, Praha: Grada. 2006. 208 s. ISBN 80-247-1678 </li> <li>POSPÍŠIL J., ZÁVODNÁ S. L. Jak na reklamu. Praktický průvodce světem reklamy. 1. vyd. Computer Media, 2012. 31–43 s. <a href="/wiki/%C5%A0peci%C3%A1lne:Kni%C5%BEn%C3%A9Zdroje/9788074021152" class="internal mw-magiclink-isbn">ISBN 978-80-7402-115-2</a></li></ol> <div class="mw-heading mw-heading2"><h2 id="Externé_odkazy"><span id="Extern.C3.A9_odkazy"></span>Externé odkazy</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Reklama&veaction=edit&section=12" title="Upraviť sekciu: Externé odkazy" class="mw-editsection-visualeditor"><span>upraviť</span></a><span class="mw-editsection-divider"> | </span><a href="/w/index.php?title=Reklama&action=edit&section=12" title="Editovat zdrojový kód sekce Externé odkazy"><span>upraviť zdroj</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="https://dai.fmph.uniba.sk/~filit/fvr/reklama.html">FILIT</a> – zdroj, z ktorého pôvodne čerpal tento článok.</li> <li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20060507054229/http://www.strategie.sk/files/dokumenty/zakony/O_reklame_2001.pdf">zákon č. 147/2001 Z.z.</a></li> <li>Definícia pojmov pre pre reklamu. Čo znamenajú skratky <a rel="nofollow" class="external text" href="https://www.weidinger.sk/atl-btl-ttl-reklama-ako-na-funkcny-marketing/">ATL, BTL, TTL reklama</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20211028202147/https://www.weidinger.sk/atl-btl-ttl-reklama-ako-na-funkcny-marketing/">Archivované</a> 2021-10-28 na <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>?</li></ul> <div class="metadata plainlinks stub" style="float:none; clear:both; margin: .5em 0;"> <table cellpadding="0" cellspacing="0" style="background-color: transparent;"> <tbody><tr> <td><span typeof="mw:File"><a href="/wiki/S%C3%BAbor:Economic_template.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/85/Economic_template.svg/30px-Economic_template.svg.png" decoding="async" width="30" height="26" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/85/Economic_template.svg/45px-Economic_template.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/85/Economic_template.svg/60px-Economic_template.svg.png 2x" data-file-width="37" data-file-height="32" /></a></span> </td> <td style="padding-left: 0.25em"><i>Tento článok týkajúci sa <a href="/wiki/Ekon%C3%B3mia" title="Ekonómia">ekonómie</a>, <a href="/wiki/Hospod%C3%A1rstvo_(oblas%C5%A5_%C4%8Dinnosti)" title="Hospodárstvo (oblasť činnosti)">ekonomiky</a> alebo <a href="/wiki/Financie_(finan%C4%8Dn%C3%A9_vz%C5%A5ahy)" title="Financie (finančné vzťahy)">financií</a> je zatiaľ „<a href="/wiki/Wikip%C3%A9dia:V%C3%BDhonok" title="Wikipédia:Výhonok">výhonok</a>“. 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