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class=""><a href="/web/20090303084246/http://www.omniture.com/zh">简体中文</a></li> <li class=""><a href="/web/20090303084246/http://www.omniture.com/zh_tw">繁體中文</a></li> <li class=""><a href="/web/20090303084246/http://www.omniture.com/jp">日本語</a></li> <li class=""><a href="/web/20090303084246/http://www.omniture.com/ko">한국어</a></li> </ul> </div> <a id="slogan" href="/web/20090303084246/http://www.omniture.com/en/products" title="Click here to learn more about Online Business Optimization">Click here to learn more about Online Business Optimization</a></div> </div> <div id="container"> <div id="middle"> <div id="home-branding"> <div id="success-story"> <div class="mboxDefault"> <div class="branding-content" style="background: url(http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699.billboard_sherpa.587x325.gif);"> <h1>Marketing Sherpa Standardizes on the Omniture Online Marketing Suite™</h1> <h2>Reasons for Choosing Omniture</h2> <ul> <li>standardize on a single business analytics platform</li> <li>Automatically present the most relevant creative and content</li> <li>Increase email relevancy thru integration with analytics</li> </ul> <h3>Product Chosen:</h3> <ul> <li>Omniture Test&Target</li> <li>Omniture SiteSearch</li> <li>Omniture SiteCatalyst</li> <li>Omniture Discover</li> </ul> <a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/press/656" style="height: 18px; left: 432px; position: absolute; top: 190px; width: 110px;" title="Read Press Release">Read Press Release</a> </div> </div> <script type="text/javascript"> mboxCreate("newhome_brand","billboard_type=successstory"); </script> </div> <div id="events" class="ui-helper-hidden"> <div class="mboxDefault"> <div class="branding-content" style="background: url(http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699.billboard_summit_emea.587x325.gif);"> <h2>Register Now</h2> <h1>Omniture Summit Emea 2009</h1> <h3>3 Reasons for Register Now</h3> <ul> <li>Educational Content — including best practices from industry experts</li> <li>Over 20 customer case studies — how customers are optimizing marketing spend</li> <li>Customer-Driven content — based on customer feedback</li> </ul> <a href="http://web.archive.org/web/20090303084246/http://events.omniture.com/summit/2009/london/" style="height: 35px; left: 32px; position: absolute; top: 245px; width: 120px;" title="Register Now">Register Now</a> </div> </div> <script type="text/javascript"> mboxCreate("newhome_brand","billboard_type=events"); </script> </div> <div id="announcements" class="ui-helper-hidden"> <div class="mboxDefault"> <div class="branding-content" style="background: url(http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699.billboard_suite_v1.587x325.jpg);"> <h1>Omniture OnlineMarketing Suite</h1> <h2>Unleash the Power of Your Data</h2> <p>Optimize ad spend and conversion while delivering your customers relevant, personalized experiences.</p> <a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/online_marketing_suite" style="height: 18px; left: 280px; position: absolute; top: 245px; width: 80px;" title="Learn More">Learn More</a> <a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/press/648" style="height: 18px; left: 365px; position: absolute; top: 245px; width: 112px;" title="Learn More">Read Press Release</a> <a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/158?s_osc=2200" style="height: 18px; left: 280px; position: absolute; top: 265px; width: 110px;" title="Learn More">Download Guide</a> </div> </div> <script type="text/javascript"> mboxCreate("newhome_brand","billboard_type=announcments"); </script> </div> <div class="brandbox-tabs ui-helper-hidden-accessible"> <div class="jump-left"></div> <ul> <li><a class="tab-success-story" href="#success-story" title="Success Story"></a></li> <li><a class="tab-events" href="#events" title="Events"></a></li> <li><a class="tab-announcements" href="#announcements" title="Announcements"></a></li> </ul> <div class="jump-right"></div> </div> <div class="brandbox-tab-backdrop"></div>  <div id="home-offer"> <div class="mboxDefault"> <div class="offer-content" style="background: url('http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_billboard_offer_default.jpg') no-repeat;"> <h2>SEM Insights into B2B Buyers</h2> <h3>Using Search to Understand Your Sales Cycle</h3> <p>We'll discuss:</p> <ul> <li>Discovering the objective of B2B searchers</li> <li>What is "satisficing?"</li> <li>Visual scanning patterns</li> </ul> <a class="offer-action" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/21" title="Download Now">Download Now</a> </div> </div> <script type="text/javascript"> mboxCreate("newhome_offer"); </script> </div>  </div> <ul id="news-ticker" class="ui-helper-hidden-accessible"> <li>The largest technology company focused on <strong>CMOs</strong> and <strong>Online Marketers</strong></li> <li>Supporting more than <strong>5,100 customers</strong> around the world</li> <li>Processing more than <strong>250 Billion customer transactions</strong> every day</li> </ul> <div id="lower-section-cap" class="ui-helper-hidden-accessible"> </div> <div id="lower-section" class="ui-helper-hidden-accessible"> <div class="lower-box" id="lower-left"> <a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/online_marketing_suite" id="product-tabs-header" title="Optimize Your Online Business with The Omniture Online Marketing Suite. Learn More.">Optimize Your Online Business with The Omniture Online Marketing Suite. Learn More.</a>  <div id="product-tabs"> <ul class="primary-tabs"> <li><a href="#pfam-1"><span>Visitor Acquisition</span></a></li> <li><a href="#pfam-2"><span>Conversion</span></a></li> <li><a href="#pfam-3"><span>Online Analytics</span></a></li> <li><a href="#pfam-4"><span>Multi-Channel Analytics</span></a></li> </ul> <div class="main-viewer"> <div id="pfam-1"> <h1><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/visitor_acquisition">Visitor Aquisition</a></h1> <ul class="secondary-tabs"> <li id="aquisition-searchcenter"><a href="#pfam-1-1"><span><h3>SearchCenter</h3> Simplify Search Marketing</span></a></li> </ul> <div id="pfam-1-1" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_searchcenter.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_searchcenter.jpg"/> <p>Omniture SearchCenter simplifies the challenges presented with search marketing offering an intuitive interface for search campaign management.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/search_marketing/searchcenter">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/187?s_osc=14543/">Download Product Overview</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/product_tours/form?dest=product_tours/search_center">View Product Tour</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/110?s_osc=14543">View JetBlue success story</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/102?s_osc=14543/">Download Download 7 Steps to Effective Search Marketing</a> </div> </div> <div id="pfam-2"> <h1><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/conversion">Conversion</a></h1> <ul class="secondary-tabs"> <li id="conversion-merchandising"><a href="#pfam-2-1"><span><h3>Merchandising</h3> Customer-Centric Merchandising</span></a></li> <li id="conversion-recommendations"><a href="#pfam-2-2"><span><h3>Recommendations</h3> Promote Relevant Choices</span></a></li> <li id="conversion-sitesearch"><a href="#pfam-2-3"><span><h3>SiteSearch</h3> Guided Search for Targeted Results</span></a></li> <li id="conversion-survey"><a href="#pfam-2-4"><span><h3>Survey</h3> Measure Audience Sentiment</span></a></li> <li id="conversion-testandtarget"><a href="#pfam-2-5"><span><h3>Test&Target;</h3> Increase Content Relevance</span></a></li> </ul> <div id="pfam-2-1" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_merchandising.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_merchandising.jpg"/> <p>Omniture Merchandising allows merchandisers to manage multiple brands and products online, connect shoppers with the products they want and take actions that reflect real business metrics.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/conversion/merchandising">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/411?s_osc=14537">Download Product Overview</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/412?s_osc=14537">View GUESS Success Story</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/413?s_osc=14537">Download 10 Best Practices for Online Merchandising</a> </div> <div id="pfam-2-2" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_recommendations.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_recommendations.jpg"/> <p>Omniture Recommendations allows online marketers and merchandisers to easily create and modify content or product recommendations that increase conversion.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/conversion/recommendations">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/462">Download Product Overview</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/463">View StubHub Success Story</a> </div> <div id="pfam-2-3" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_sitesearch.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_sitesearch.jpg"/> <p>Omniture SiteSearch enables marketers to better target search results to visitors, manage relevance and ranking and use visitor behavior to automatically boost results based on criteria such as conversion, popularity and more.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/sitesearch_and_content/site_search">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/189?s_osc=14547">Download Product Overview</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/371?s_osc=14547">Download Building the Ultimate Results Page</a> </div> <div id="pfam-2-4" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_survey.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_survey.jpg"/> <p>Omniture Survey enables organizations to accurately measure audience opinions, attitudes, and motivation in real-time, and take immediate action based on responses.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/conversion/survey">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/323?s_osc=14548">Download Product Overview</a> </div> <div id="pfam-2-5" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_testandtarget.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_testandtarget.jpg"/> <p>Omniture Test&Target; puts control directly in the hands of marketers to quickly and continually execute multiple A/B and multivariate tests, measure effectiveness and increase relevance of online content through segmentation, targeting and automated personalization.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/conversion/testandtarget">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/286?s_osc=14538">Download Product Overview</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/product_tours/form?dest=product_tours/offermatica/ab">View Product Tour</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/107?s_osc=14538">View Baby Center Success Story</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/17?s_osc=14538">Download 3 Proven Approaches to Targeted Content</a> </div> </div> <div id="pfam-3"> <h1><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/online_analytics">Online Analytics</a></h1> <ul class="secondary-tabs"> <li id="online-analytics-discover"><a href="#pfam-3-1"><span><h3>Discover</h3> Advanced Segmentation and Analysis</span></a></li> <li id="online-analytics-genesis"><a href="#pfam-3-2"><span><h3>Genesis</h3> Integrate Marketing Applications</span></a></li> <li id="online-analytics-sitecatalyst"><a href="#pfam-3-3"><span><h3>SiteCatalyst</h3> Actionable Web Analytics</span></a></li> </ul> <div id="pfam-3-1" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_discover.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_discover.jpg"/> <p>Omniture Discover allows marketers to analyze and segment any quantity of Web and customer transaction data in real-time resulting in optimized online programs and greater profitability.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/web_analytics/discover">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/186?s_osc=14533/">Download Product Overview</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/product_tours/form?dest=product_tours/discover2">View Product Tour</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/100?s_osc=14533/">Download Segmentation Guide</a> </div> <div id="pfam-3-2" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_genesis.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_genesis.jpg"/> <p>Omniture Genesis automates the integration between Omniture and its partner online marketing applications. Genesis includes over 200 partners spanning 30 categories such as display advertising, e-mail marketing, social media, rich media/video, content management, CRM/SFA, ratings and reviews, and search marketing.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/marketing_integration/genesis">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/191?s_osc=14535/">Download Product Overview</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/product_tours/form?dest=product_tours/genesis">View Product Tour</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/372?s_osc=14535">View Sprint Success Story</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/285?s_osc=14535/">Download Multichannel Measurement Strategies</a> </div> <div id="pfam-3-3" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_sitecatalyst.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_sitecatalyst.jpg"/> <p>Omniture SiteCatalyst is the industry-leading product that provides marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/web_analytics/sitecatalyst">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/170?s_osc=14545">Download Product Overview</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/product_tours/form?dest=product_tours/sitecatalyst13">View Product Tour</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/108?s_osc=14545">View lastminute.com Success Story</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/101?s_osc=14545">Download 7 Steps to Increasing Conversion</a> </div> </div> <div id="pfam-4"> <h1><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/multichannel_analytics">Multi-Channel Analytics</a></h1> <ul class="secondary-tabs"> <li id="channel-analytics-dop"><a href="#pfam-4-1"><span><h3>DiscoverOnPremise</h3> Gain Rapid Business Insights</span></a></li> <li id="channel-analytics-dopretail"><a href="#pfam-4-2"><span><h3>DiscoverOnPremise for Retail</h3> Rapid Insights for Retail</span></a></li> </ul> <div id="pfam-4-1" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_dop.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_dop.jpg"/> <p>Omniture Discover OnPremise helps organizations analyze very large volumes of data and use that information to make well informed strategic business decisions.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/data_discovery/discover_onpremise">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/337?s_osc=14534">Download Product Overview</a> </div> <div id="pfam-4-2" class="secondary-viewer"> <img class="product-tab-logo" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_logo_dopretail.gif"/> <img class="product-tab-graphic" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699_home_tabviewer_graphic_dopretail.jpg"/> <p>Omniture Discover OnPremise for Retail channel analytics helps analyze point-of-sale and kiosk data, and correlate those with online customer interactions.</p> <h2><a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/en/products/channel_analytics/retail_analytics">Learn More</a></h2> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/335?s_osc=14541">Download Product Overview</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/435?s_osc=14541">View Product Tour</a> <a class="product-tab-link" href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/303?s_osc=14541">Download Retaining Customers Between Channels</a> </div> </div> </div> </div>  </div> <div class="lower-box" id="lower-right">  <div class="persona-box"> <ul> <li><a class="tab-marketingexec" href="#persona-1" title="Marketing Executive"></a></li> <li><a class="tab-onlinemarketer" href="#persona-2" title="Online Marketer"></a></li> <li><a class="tab-analyst" href="#persona-3" title="Analyst"></a></li> </ul> <div id="persona-1"> <div class="mboxDefault">  <ul> <li> <img alt="" class="persona-thumbnail" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699.persona_webinar.gif"/> <h2>Interactive Marketing Metrics</h2> <p>Interactive marketing forecast to grow 32% in the US.</p> <a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/331" title="Download Now">Download Now</a> </li> <li> <img alt="" class="persona-thumbnail" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699.persona_webinar.gif"/> <h2>Measure and Monetize Video</h2> <p>Why 57% of advertisers are rethinking their online budget.</p> <a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/429" title="Download Now">Download Now</a> </li> <li> <img alt="" class="persona-thumbnail" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699.persona_bestpracticeguide.gif"/> <h2>Online Budget Allocation</h2> <p>Is 15% of your online budget allocated to optimization?</p> <a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/357" title="Download Now">Download Now</a> </li> </ul>  </div> <script type="text/javascript"> mboxCreate("newhome_persona","persona_tab=marketingexecutive") </script> </div> <div id="persona-2"> <div class="mboxDefault">  <ul> <li> <img alt="" class="persona-thumbnail" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699.persona_webinar.gif"/> <h2>30 SEO Strategies</h2> <p>Best practice for linking and easy implementation tips.</p> <a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/291" title="Download Now">Download Now</a> </li> <li> <img alt="" class="persona-thumbnail" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699.persona_webinar.gif"/> <h2>Landing Page Optimization</h2> <p>MEC: landing page optimization—how you should be testing.</p> <a href="http://web.archive.org/web/20090303084246/http://www.omniture.com/offer/400" title="Download Now">Download Now</a> </li> <li> <img alt="" class="persona-thumbnail" src="http://web.archive.org/web/20090303084246im_/http://assets.omniture.com/en/images/sections/home/001699.persona_analystguide_forrester.gif"/> <h2>Defining Marketing 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