CINXE.COM
Product-Led Alliance | Product-Led Growth
<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://sync.outbrain.com"> <link rel="dns-prefetch" href="https://ups.analytics.yahoo.com"> <link rel="dns-prefetch" href="https://ib.adnxs.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://cdn.logrocket.io"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.productledalliance.com/assets/built/screen.css?v=e4974326e7" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Product-Led Alliance | Product-Led Growth</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.productledalliance.com/assets/built/screen.css?v=e4974326e7" /> <script src="https://cdn.lr-ingest.io/LogRocket.min.js" crossorigin="anonymous"></script> <script> window.LogRocket && window.LogRocket.init('acara/sequel-main'); window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.isTOCenabled; window.userIdSegment = localStorage.getItem("user_id"); </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } </script> <script> var checkUserId = function({ payload, next, integrations }) { var user_id = payload.obj.userId; if(user_id && (user_id.length === 8 || user_id.length !== 36)) { console.log('teacahble user_id still set, clearing'); window.localStorage.removeItem('apc_user_id'); analytics.reset(); analytics.user().anonymousId(payload.obj.anonymousId); delete payload.obj.userId; delete payload.obj.traits; console.log('payload after clearing', payload.obj); } next(payload); }; !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey="66ztyHN6jdiVVxxTpCTCv0Hv7lP6Bbsn";analytics.SNIPPET_VERSION="4.13.2"; const tags = []; const authors = []; let primary_tag; let primary_author; analytics.addSourceMiddleware(checkUserId); analytics.load('66ztyHN6jdiVVxxTpCTCv0Hv7lP6Bbsn', { user: { persist: true, cookie: { key: 'ajs_alliance_user_id' }, localStorage: { key: 'ajs_alliance_user_traits' } } }); analytics.page({ properties: { primary_tag: primary_tag, primary_author: primary_author, authors: authors, tags: tags, community: 'PLA' } }); }}(); </script> <meta name="description" content="Product-Led Alliance is a collective of passionate Product-Led leaders committed to sharing Product-Led growth success stories, experiences & challenges."> <link rel="icon" href="https://www.productledalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192--1-.png" type="image/png"> <link rel="canonical" href="https://www.productledalliance.com/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="Product-Led Alliance | Product-Led Growth"> <meta property="og:type" content="website"> <meta property="og:title" content="Product-Led Alliance | Product-Led Growth"> <meta property="og:description" content="Product-Led Alliance is a collective of passionate Product-Led leaders committed to sharing Product-Led growth success stories, experiences & challenges."> <meta property="og:url" content="https://www.productledalliance.com/"> <meta property="og:image" content="https://www.productledalliance.com/content/images/size/w1200/2024/08/PLA_Meta_Images_--1--1.png"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Product-Led Alliance | Product-Led Growth"> <meta name="twitter:description" content="Product-Led Alliance is a collective of passionate Product-Led leaders committed to sharing Product-Led growth success stories, experiences & challenges."> <meta name="twitter:url" content="https://www.productledalliance.com/"> <meta name="twitter:image" content="https://www.productledalliance.com/content/images/size/w1200/2024/08/PLA_Meta_Images_--1-.png"> <meta name="twitter:site" content="@PLEDalliance"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "WebSite", "publisher": { "@type": "Organization", "name": "Product-Led Alliance | Product-Led Growth", "url": "https://www.productledalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.productledalliance.com/content/images/2024/07/PLA-FULL-LOGO-PRIMARY--ON-WHITE---1-.png" } }, "url": "https://www.productledalliance.com/", "name": "Product-Led Alliance | Product-Led Growth", "image": { "@type": "ImageObject", "url": "https://www.productledalliance.com/content/images/size/w1200/2024/07/PLA_Meta_Images_--1-.png", "width": 1200, "height": 630 }, "mainEntityOfPage": "https://www.productledalliance.com/", "description": "Product-Led Alliance is a collective of passionate Product-Led leaders committed to sharing Product-Led growth success stories, experiences & challenges." } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="Product-Led Alliance | Product-Led Growth" href="https://www.productledalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://www.productledalliance.com/" data-key="e3a230212577bbcc4ae98b8bdb" data-api="https://product-led-alliance.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="e3a230212577bbcc4ae98b8bdb" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://product-led-alliance.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.productledalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=e4974326e7"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=e4974326e7"> <script defer src="/public/comment-counts.min.js?v=e4974326e7" data-ghost-comments-counts-api="https://www.productledalliance.com/members/api/comments/counts/"></script> <script defer src="/public/member-attribution.min.js?v=e4974326e7"></script><style>:root {--ghost-accent-color: #367aff;}</style> <!-- Iubenda Cookie Snippet --> <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":10,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script> <!-- Iubenda Cookie Snippet --> <!-- Start of HubSpot Embed Code --> <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script> <!-- End of HubSpot Embed Code --> <script> window.proPlusStripeIdList = [ 'price_1NdEy9It1DEb1ENVoKFlBQ5G', 'price_1NixEuIt1DEb1ENVj4XnRS0N', 'price_1NixEVIt1DEb1ENV7dhG8Tze', 'price_1NixDzIt1DEb1ENVRIRMjM67', 'price_1NixDhIt1DEb1ENVmp6YHlzV', 'price_1NfoMqIt1DEb1ENVa82eHE1n', 'price_1NfoMqIt1DEb1ENVcCfQsWXW', 'price_1NfoMqIt1DEb1ENVvux7HYXy', 'price_1NfoMqIt1DEb1ENV8E1RIkzu', 'price_1MysIXIt1DEb1ENVJrxuvUAN', 'price_1NlVfgIt1DEb1ENVr9J3fidP', 'price_1MysIXIt1DEb1ENVC41feuRe', 'price_1OJfFuIt1DEb1ENVusSxYhQu', 'price_1O9VwcIt1DEb1ENVFFPmIGTb', 'price_1O9VzbIt1DEb1ENVJXXprvHd', 'price_1OFYq0It1DEb1ENV9GSiKmyI', 'price_1O9VywIt1DEb1ENVIzd5UK8K', 'price_1NlVejIt1DEb1ENVbYjDgDHY', 'price_1NlVf3It1DEb1ENV4KfaEnxM', 'price_1NlVfMIt1DEb1ENVgmyaCAx8', 'price_1O9VxXIt1DEb1ENV8rHLbIre', 'price_1O9VxrIt1DEb1ENVc766TNbB', 'price_1O9VyBIt1DEb1ENVtqZv85Vy', 'price_1Oo2xZIt1DEb1ENVyHQmoPFn', 'price_1Q0o0MIt1DEb1ENV0XE3vI9b', 'price_1O9VzbIt1DEb1ENVJXXprvHd', 'price_1Q12SWIt1DEb1ENV8lObyzEc' ]; </script> <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("X0NW1GHD3VO4");}();</script> <!-- Start Clearbit Script --> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js"></script> <!-- End Clearbit Script --> <!-- Initilize dataLayer for GTM tracking --> <script>window.dataLayer = window.dataLayer || [];</script> <!-- Initilize dataLayer for GTM tracking --> <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-T78RHK6');</script> <!-- End Google Tag Manager --> <!-- Mutiny Script --> <script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script> <script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/dc82cf9a1e4605e6.js"></script> <!-- End Mutiny Script --> <!-- Hotjar Tracking Code for https://www.productledalliance.com/ --> <script> (function(h,o,t,j,a,r){ h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)}; h._hjSettings={hjid:2967222,hjsv:6}; a=o.getElementsByTagName('head')[0]; r=o.createElement('script');r.async=1; r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv; a.appendChild(r); })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv='); </script> <!-- Start of Async ProveSource Code --><script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script><!-- End of Async ProveSource Code --> <script> const eventsCalendar = [ { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/Berlin.png', name: 'Berlin', date: 'October 16, 2024', location: 'EMEA', type: 'Summits', description: 'Drive the expansion and adoption at Product-Led Summit.', buttonText: 'Find out more', url: 'https://world.productledalliance.com/location/berlin', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/Sydney%20(1).png', name: 'Sydney', date: 'October 30 & 31, 2024', location: 'APAC', type: 'Summits', description: 'Drive the expansion and adoption at Product-Led Summit.', buttonText: 'Find out more', url: 'https://world.productledalliance.com/location/sydney', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Product-Labs/PLA_Membership_Dashboard_Assets_Learning_6%20(1).png', name: 'Product Labs workshops: Product analytics', date: 'October 30, 2024', location: 'Online', type: 'Members-only events', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your product-led game.', buttonText: 'Sign up here', url: 'https://www.productledalliance.com/product-labs-workshops/#30-October', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/Singapore%20(1).png', name: 'Singapore', date: 'November 7, 2024', location: 'APAC', type: 'Summits', description: 'Drive the expansion and adoption at Product-Led Summit.', buttonText: 'Find out more', url: 'https://world.productledalliance.com/location/singapore', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/Chicago%20(1).png', name: 'Chicago', date: 'November 13 & 14, 2024', location: 'North America', type: 'Summits', description: 'Drive the expansion and adoption at Product-Led Summit.', buttonText: 'Find out more', url: 'https://world.productledalliance.com/location/chicago', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/Toronto%20(1).png', name: 'Toronto', date: 'November 20 - 21, 2024', location: 'North America', type: 'Summits', description: 'Drive the expansion and adoption at Product-Led Summit.', buttonText: 'Find out more', url: 'https://world.productledalliance.com/location/toronto', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Product-Labs/PLA_Membership_Dashboard_Assets_Learning_6%20(1).png', name: 'Product Labs workshops: Optimizing feedback loops, UX and user journeys for expansion', date: 'November 20, 2024', location: 'Online', type: 'Members-only events', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your product-led game.', buttonText: 'Sign up here', url: 'https://www.productledalliance.com/product-labs-workshops/#20-November', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/CPO%20London.png', name: 'London', date: 'December 4, 2024', location: 'EMEA', type: 'Summits', description: 'Elevate your product leadership.', buttonText: 'Find out more', url: 'https://world.productledalliance.com/location/cpolondon', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/PLED%20London.png', name: 'London', date: 'December 4 & 5, 2024', location: 'EMEA', type: 'Summits', description: 'Drive the expansion and adoption at Product-Led Summit.', buttonText: 'Find out more', url: 'https://world.productledalliance.com/location/london', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/POPs%20London.png', name: 'London', date: 'December 4 & 5, 2024', location: 'EMEA', type: 'Summits', description: 'Share challenges & discover innovative solutions at Product Operations Summit.', buttonText: 'Find out more', url: 'https://world.productledalliance.com/location/popslondon', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Product-Labs/PLA_Membership_Dashboard_Assets_Learning_6%20(1).png', name: 'Product Labs workshops: Navigating priorities: Leveraging product operations as a strategic tool', date: 'December 9, 2024', location: 'Online', type: 'Members-only events', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your product-led game.', buttonText: 'Sign up here', url: 'https://www.productledalliance.com/product-labs-workshops/#9-December', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/PLA_Event_Calendar_PLED_Austin_.png', name: 'Austin', date: 'February 11 & 12, 2025', location: 'North America', type: 'Summits', description: 'Drive the expansion and adoption at Product-Led Summit.', buttonText: 'Find out more', url: 'https://world.productledalliance.com/location/austin', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/PLA_Event_Calendar_POPS_NY_.png', name: 'New York', date: 'March 19 & 20, 2025', location: 'North America', type: 'Summits', description: 'Share challenges & discover innovative solutions at Product Operations Summit.', buttonText: 'Find out more', url: 'http://world.productledalliance.com/location/popsnewyork', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/PLA_event_calendar/PLA_Event_Calendar_PLED_NY_.png', name: 'New York', date: 'March 19 & 20, 2025', location: 'North America', type: 'Summits', description: 'Drive the expansion and adoption at Product-Led Summit.', buttonText: 'Find out more', url: 'http://world.productledalliance.com/location/newyork', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Events-Calendar/GTMA/sprint5.png', name: 'Retention & churn', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Includes retention & churn, PMM pre vs post-launch, Marketing pre vs post-launch, & CS pre vs post-launch.', buttonText: 'Sign up', url: 'https://www.productledalliance.com/gtm-live-workshops/', }, // Add more as needed ]; </script> <script> var eventsList = [ { 'title': 'ProdOps Pulse: Networking meetup', 'date': 'November 20, 2024', 'location': '<b>Virtual</b>', 'url': 'https://meetup.productledalliance.com/c/virtual/prodops-pulse-virtual-meetup-november-20' }, { 'title': 'Product-Led Summit', 'date': 'December 4-5, 2024', 'location': '<b>London</b>', 'url': 'https://world.productledalliance.com/location/london' }, { 'title': 'Unlock global growth with localization strategies', 'date': 'December 18', 'location': '<b>Online</b>', 'url': 'https://www.productledalliance.com/how-localization-drives-product-growth-lokalise-december/' }, ]; </script> <script> window.topNav = [ { name: 'Membership', itemList: [ { name: 'Membership plans', url: '#', desc: 'Pick your path', itemList: [ { name: 'Pro membership', url: '/signup/' }, { name: 'Pro+ membership', url: '/pro-plus-membership/' }, { name: 'Team membership', url: '/teams/' } ] }, { name: 'What is included?', desc: 'All you need to succeed', itemList: [ { name: 'Templates & frameworks', url: '/templates-and-frameworks/' }, { name: 'OnDemand videos', url: '/pla-ondemand/' }, { name: 'Exclusive content', url: '/tag/membership-content/' }, { name: 'Mentorship program', url: '/account/' } ] }, { name: 'Take a peek inside', url: '#', desc: 'See what the fuss is about', itemList: [ { name: 'Freemium membership', url: '/insider-membership-plan/' }, { name: 'Membership release notes', url: '/whats-new-in-the-pla-membership-plan/' }, { name: 'Product roadmap framework [freebie]', url: '/product-roadmap-framework/' }, { name: 'Jobs-to-be-done canvas [freebie]', url: '/jobs-to-be-done-canvas/' }, { name: '3 templates for PLG strategy', url: '/3-essential-templates-for-product-led-growth-strategy/' } ] }, ] }, { name: 'Resources', itemList: [ { name: 'Content hub', desc: 'PLG growth hacks', url: '#', itemList: [ { name: 'PLG Framework', url: '/product-led-growth-framework/' }, { name: 'Articles', url: '/content-hub/?filter=articles' }, { name: 'Reports', url: '/content-hub/?filter=reports' }, { name: 'eBooks', url: '/content-hub/?filter=ebooks' }, { name: 'Guides', url: '/tag/hub-pages/' }, { name: 'Podcasts', url: 'https://media.thealliance.io/podcasts/?filter=podcast-filter-community-pla' }, { name: 'CPO Portal', url: '/content-hub/?filter=cpo' } ] }, { name: 'Guides', desc: 'Dive into the fundamentals', url: '#', itemList: [ { name: 'Product-led growth', url: '/what-is-product-led-growth/', target: '_blank' }, { name: 'Product operations', url: '/what-is-product-operations/', target: '_blank' }, { name: 'Product metrics', url: '/your-guide-to-product-led-metrics-and-measurements/', target: '_blank' }, { name: 'AI product management', url: '/ai-product-management-hub/', target: '_blank' }, { name: 'Product-led sales', url: '/the-complete-guide-to-product-led-sales/', target: '_blank' }, { name: 'Product development', url: '/your-go-to-guide-to-product-development/', target: '_blank' } ] }, { name: 'Research & reports', desc: 'Leading PLG insights', url: '#', itemList: [ { name: 'Product Management Salary report', url: '/product-management-salary-report/' }, { name: 'State of Product Operations 2023', url: '/dive-into-the-state-of-product-ops/' }, { name: 'State of AIPM Report 2023', url: '/state-of-ai-product-management-report/' }, { name: 'Building analytics into your roadmap', url: '/why-you-need-to-build-analytics-into-your-product-roadmap/' }, { name: 'Fuel success with core PLG principles', url: '/the-core-principles-of-product-led-growth/' }, { name: 'View all reports', url: '/product-led-reports/' } ] }, { name: 'Best of the rest', desc: 'Highlights from elsewhere', itemList: [ { name: 'PM IQ Test', desc: 'Product Management competency test', url: '/product-management-iq' }, { name: 'PLA-GPT', url: 'https://gpt.productledalliance.com' }, { name: 'Create & contribute', url: '/contributor-guide/' }, { name: 'Newsletter', url: '/subscribe-to-product-led-post/' }, { name: 'Product-Led Alliance TV', url: '/pla-tv/' }, { name: 'Why PMs 💙 Product-Led Alliance', url: '/why-pms-love-pla/' } ] }, ] }, { name: 'Events', itemList: [ { name: 'Digital', desc: 'Coming soon to a screen near you', itemList: [ { name: 'Accelerate success with in-context analytics', desc: 'Catch up OnDemand', url: '/accelerate-success-with-in-context-analytics-webinar/' }, { name: 'Unlock global growth with localization strategies', desc: 'December 18', url: 'https://www.productledalliance.com/how-localization-drives-product-growth-lokalise-december/' }, { name: 'PLAnow: Live LinkedIn Webinar', desc: 'Webinar', url: '/tag/PLAnow/' } ] }, { name: 'In-person', desc: 'Events all over the world', itemList: [ { name: 'Product-Led Summit | London', desc: 'December 4 & 5', url: 'https://world.productledalliance.com/location/london', target: '_blank' }, { name: 'Product Operations Summit | London', desc: 'December 4 & 5', url: 'https://world.productledalliance.com/location/popslondon', target: '_blank' }, { name: 'Product-Led Summit | Washington', desc: 'January 30', url: 'https://world.productledalliance.com/location/washington/', target: '_blank' }, { name: 'Product-Led Summit | Austin', desc: 'February 11 & 12', url: 'https://world.productledalliance.com/location/austin', target: '_blank' }, { name: 'Product-Led Summit | New York', desc: 'March 18 & 19', url: 'https://world.productledalliance.com/location/newyork', target: '_blank' } ] }, { name: 'Quick links & OnDemand', desc: 'Never miss a beat', itemList: [ { name: 'Catch up OnDemand', url: '/pla-ondemand/' }, { name: 'Apply to speak', url: '/speaking-opportunities-with-the-product-led-alliance/' }, { name: 'In-person Summit calendar', desc: 'Global', url: 'https://world.productledalliance.com/', target: '_blank' }, { name: 'All events', url: 'https://events.productledalliance.com/' }, ] }, ] }, { name: 'Certification', itemList: [ { name: 'Core Certifications', desc: 'Comprehensive courses on product fundamentals', itemList: [ { name: 'Product Management', url: 'https://learn.productledalliance.com/course?courseid=product-management-certified-core' }, { name: 'Product Operations', url: 'https://learn.productledalliance.com/course?courseid=product-operations-certified-core' }, { name: 'Product-Led Growth', url: 'https://learn.productledalliance.com/course?courseid=product-led-growth-certified-core' }, { name: ' ', }, { name: 'Product-Led Growth: Live training', url: 'https://learn.productledalliance.com/product-led-growth-certified-core-live-training' }, { name: 'Product Operations: Live training', url: 'https://learn.productledalliance.com/product-operations-certified-core-live-training' }, ] }, { name: 'Masters Certifications', desc: 'Hone your skills in any product discipline', itemList: [ { name: 'Product Operations', url: 'https://learn.productledalliance.com/course?courseid=product-operations-certified-masters' }, { name: 'Storytelling', url: 'https://learn.productledalliance.com/course?courseid=storytelling-certified-masters' }, { name: 'Metrics', url: 'https://learn.productledalliance.com/course?courseid=plg-metrics-certified-masters' }, { name: 'Product Pricing', url: 'https://learn.productledalliance.com/course?courseid=product-pricing-certified-masters' }, { name: 'Product Roadmaps', url: 'https://learn.productledalliance.com/course?courseid=product-roadmaps-certified-masters' }, { name: 'View all certifications', url: 'https://learn.productledalliance.com/courses' }, ] }, { name: 'Leadership Certifications', desc: 'The ultimate roadmap for PM leaders', itemList: [ { name: 'Product Ops Leadership Accelerator', desc: 'Join the waitlist', url: 'https://learn.productledalliance.com/product-operations-leadership-accelerator-program' }, ] }, ] }, { name: 'Community', itemList: [ { name: 'Network', url: '#', desc: 'Connect and collaborate', itemList: [ { name: 'Slack community', url: 'https://www.productledalliance.com/join-the-pla-slack-community/' }, { name: 'Leadership dinners', url: '/leadership-dinner-series/' }, { name: 'Meet the ambassadors', url: '/meet-the-ambassadors/' }, { name: 'Meetups', url: '/pla-meetups/' }, { name: 'Get involved', url: '/get-involved/' }, { name: 'Create & contribute', url: '/contributor-guide/' }, ] }, { name: 'Learn', url: '#', desc: 'Level up your career', itemList: [ { name: 'Product-Led Alliance Awards 2024 | Finalists', url: 'https://www.productledalliance.com/2024-product-led-alliance-awards-finalists/' }, { name: 'Become an ambassador', url: '/ambassadors/' }, { name: 'PLA Customer Advisory Board', url: '/product-led-alliance-customer-advisory-board/' }, ] }] }, { name: 'About', itemList: [ { name: 'The basics', desc: 'Our journey & how to reach us', url: '#', itemList: [ { name: 'Mission', url: '/about/' }, { name: 'Partner with us', url: '/partner-with-us/' }, { name: 'Contact', url: '/contact/' } ] }, { name: 'Our people', desc: 'At the heart of Product-Led Alliance', url: '#', itemList: [ { name: 'The PLA team', url: '/the-pla-team/' }, { name: 'Why PMs 💙 PLA', url: '/why-pms-love-pla/' } ] }, ] }, { name: "What's new?", url: '#', class: 'nav-whats-new' } ]; </script> <!-- BEGIN PRIVY WIDGET CODE --> <script type='text/javascript'> var _d_site = _d_site || '1DDEC3DB6AD1840FE24F435F'; </script> <script src='https://widget.privy.com/assets/widget.js'></script> <!-- END PRIVY WIDGET CODE --> <!-- place this in your head tag --> <script src='https://js.tito.io/v1' async></script> <script type="text/javascript">(function(o){var b="https://nimbleswan.io/anywhere/",t="87a02e950dbd43069e67c1e5aa7990fbcd67b01414a24a64ab37b5ade552fd2e",a=window.AutopilotAnywhere={_runQueue:[],run:function(){this._runQueue.push(arguments);}},c=encodeURIComponent,s="SCRIPT",d=document,l=d.getElementsByTagName(s)[0],p="t="+c(d.title||"")+"&u="+c(d.location.href||"")+"&r="+c(d.referrer||""),j="text/javascript",z,y;if(!window.Autopilot) window.Autopilot=a;if(o.app) p="devmode=true&"+p;z=function(src,asy){var e=d.createElement(s);e.src=src;e.type=j;e.async=asy;l.parentNode.insertBefore(e,l);};y=function(){z(b+t+'?'+p,true);};if(window.attachEvent){window.attachEvent("onload",y);}else{window.addEventListener("load",y,false);}})({});</script> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=5216131db94ff' async='true'></script> <script> if (window.location.pathname === '/articles/') { document.title = 'Product-led articles | Product-Led Alliance'; } </script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='d8681b'></script> <script> var beamer_config = { product_id : 'PxyjTVSs26918' //DO NOT CHANGE: This is your product code on Beamer }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" defer="defer"></script> </head> <body class="home-template home-template"> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/07/PLA-FULL-LOGO-PRIMARY--ON-WHITE---1-.png" alt="Product-Led Alliance | Product-Led Growth" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <a class="button primary small button-green" href="/signup/">Membership</a> </div> <div class="nav-icons" data-ghost-search> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div> <!-- <div class="nav-icons nav-mobile"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div> --> <div class="modular-navigation"></div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div> <!-- <ul class="nav"> <li class="nav-events"><a href="https://productledworld.com/">Events</a></li> <li class="nav-slack-community"><a href="https://join.slack.com/t/productled/shared_invite/zt-hyl4htcj-1RZo9HleNfJEsG_KlDfAlg">Slack Community</a></li> <li class="nav-product-led-festival"><a href="https://festival.productledalliance.com/">Product-Led Festival</a></li> </ul> --> </div> </nav> <script> if (window.topNav) { document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if (targetElement instanceof Element && targetElement.closest('.site-nav-left') || targetElement instanceof Element && targetElement.closest('.modular-navigation') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClik(event) { const thisElement = event.target; const thisElementParent = thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClikSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClikSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } for (let i = 0; i < topNav.length; i++) { const thisModNav = topNav[i]; const thisModNavWrapper= document.createElement('div'); thisModNavWrapper.classList.add('modular-navigation-wrapper'); if (thisModNav.itemList) { const thisModNavMain = document.createElement('div'); thisModNavMain.classList.add('modular-navigation-main'); thisModNavMain.classList.add('modular-navigation-main-width-list'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClik); const thisModItemWrapper = document.createElement('div'); thisModItemWrapper.classList.add('modular-navigation-item-wrapper'); for (var b = 0; b < thisModNav.itemList.length; b++) { const thisModItem = thisModNav.itemList[b]; if (thisModItem.itemList) { } if (!thisModItem.url && !thisModItem.itemList) continue; const thisModNavItem = thisModItem.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItem.classList.add('modular-navigation-item'); thisModNavItem.classList.add('modular-navigation-item-list-wrapper'); if (thisModItem.class) thisModNavItem.classList.add(thisModItem.class); if (thisModItem.url) thisModNavItem.setAttribute('href', thisModItem.url); if (thisModItem.target) thisModNavItem.setAttribute('target', thisModItem.target); const thisModNavHtext = document.createElement('h5'); thisModNavHtext.textContent = thisModItem.name ? thisModItem.name : ''; thisModNavItem.appendChild(thisModNavHtext); if (thisModItem.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItem.desc; thisModNavItem.appendChild(thisModNavPtext); } if (thisModItem.itemList) { const thisModNavItemSubWrapper = document.createElement('div'); thisModNavItemSubWrapper.classList.add('modular-navigation-item-sub-wrapper'); for (let d = 0; d < thisModItem.itemList.length; d++) { const thisModItemSub = thisModItem.itemList[d]; const thisModNavItemSub = thisModItemSub.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItemSub.classList.add('modular-navigation-item-third'); thisModNavItemSub.classList.add('modular-navigation-item'); if (thisModItemSub.class) thisModNavItemSub.classList.add(thisModItemSub.class); if (thisModItemSub.url) thisModNavItemSub.setAttribute('href', thisModItemSub.url); if (thisModItemSub.target) thisModNavItemSub.setAttribute('target', thisModItemSub.target); const thisModNavHtext = document.createElement('h6'); thisModNavHtext.textContent = thisModItemSub.name ? thisModItemSub.name : ''; thisModNavItemSub.appendChild(thisModNavHtext); if (thisModItemSub.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItemSub.desc; thisModNavItemSub.appendChild(thisModNavPtext); } thisModNavItemSubWrapper.appendChild(thisModNavItemSub); } thisModNavItem.appendChild(thisModNavItemSubWrapper); } thisModItemWrapper.appendChild(thisModNavItem); } thisModNavWrapper.appendChild(thisModItemWrapper); } else { const thisModNavMain = document.createElement('a'); thisModNavMain.classList.add('modular-navigation-main'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.setAttribute('href', thisModNav.url); if (thisModNav.target) thisModNavMain.setAttribute('target', thisModNav.target); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); } if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/product-led-growth">Product-Led Growth</a> <a href="/tag/go-to-market">Go-to-Market</a> <a href="/tag/customer-success-onboarding">Customer Success and Onboarding</a> <a href="/tag/metrics-measurement">Metrics & Measurement</a> <a href="/tag/ai-machine-learning">AI & Machine Learning</a> <a href="/tag/product-leadership">Product Leadership</a> <a href="/tag/achieving-scale">Achieving Scale</a> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/product-led-alliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PLEDalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/Product-Led-Alliance-104533014607903/ "><?xml version="1.0" encoding="iso-8859-1"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/productled_alliance/"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.youtube.com/@product-ledalliance118"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.tiktok.com/@theproductledalliance?lang=en"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://productledalliance.com/join-the-pla-slack-community/"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 23.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productledalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <div class="sales-background"> </div> <div class="sales-wrapper"> <div class="sales-header-wrapper"> <img class="sales-header-trialnge-one" src="https://www.productledalliance.com/assets/img/sales/PLA_header_shape_left.svg?v=e4974326e7"> <img class="sales-header-trialnge-two" src="https://www.productledalliance.com/assets/img/sales/PLA_header_shape_right.svg?v=e4974326e7"> <img class="sales-header-illustration" src="https://www.productledalliance.com/assets/img/sales/PLA_Home_Page_Hero_Image_%20(1).png?v=e4974326e7"> <div class="sales-header-text"> <h1> Fuel your growth <br> with a product-led <br> approach. </h1> <p> We’re the world’s fastest-growing community for product pros, growth gurus, founders, and thought leaders. You’re in the right place to master your PLG strategy. </p> <a class="button primary" href="https://learn.productledalliance.com/courses" target="_blank" style="margin-right: 1rem;margin-top:1.5rem"> GET CERTIFIED </a> <a class="button primary white" href="/signup/"> MEMBERSHIP </a></span> </div> </div> <div class="sales-partners-wrapper"> <h2> From startups to the world’s biggest brands, we’re bringing together passionate product professionals. </h2> <div class="sales-partners-logos"> <img src="https://www.productledalliance.com/assets/img/whitelogos/Spotify.png?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/Amazon.png?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/Strava.png?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/zendesk.png?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/Gitlab.png?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/Uber.png?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/CNN.png?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/Atlassian.png?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/Grammarly.png?v=e4974326e7"> </div> </div> <div class="sales-posts-wrapper"> <div class="sales-section-title"> <span> The latest talking points. </span> <div class="sales-section-title-line"></div> </div> <div class="post-card-feature-wrapper"> <div class="post-card-feature post tag-analytics tag-reports featured" href="/the-state-of-product-analytics-report/"> <div class="post-card-feature-content"> <div class="post-card-image-link" href="/the-state-of-product-analytics-report/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/PLA_State_of_Product_Analytics_Report_Meta_v6_.png" alt="Unlock the insights: The State of Product Analytics report 2024" /> </div> </div> <div class="post-card-feature-content"> <a class="post-card-feature-link" href="/the-state-of-product-analytics-report/"> <header class="post-header"> <span class="post-card-tags">Analytics & Metrics</span> <h1 class="post-title">Unlock the insights: The State of Product Analytics report 2024</h1> </header> <section class="post-excerpt"> <div class="post-card-promote-readmore"> Read more </div> </section> </a> <div class="post-visibility-public" href="/signin">Members-only</div> </div> </div> </div> <div class="sales-tags"> <a href="https://productledalliance.com/tag/product-led-growth">Product-led growth</a> <a href="https://productledalliance.com/tag/customer-success-onboarding">Customer onboarding </a> <a href="https://productledalliance.com/tag/metrics-measurement">Metrics & measurement</a> <a href="https://productledalliance.com/tag/ai-machine-learning">AI & machine learning</a> <a href="https://productledalliance.com/tag/product-leadership">Product leadership</a> <a href="https://productledalliance.com/tag/achieving-scale ">Achieving scale</a> </div> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/building-a-product-obsessed-culture-from-silos-to-symphony-2/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/Building-a-product-obsessed-culture.png" alt="Building a product-obsessed culture: From silos to symphony" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/building-a-product-obsessed-culture-from-silos-to-symphony-2/"> <header class="post-card-header"> <span class="post-card-tags">Product Growth</span> <h2 class="post-card-title">Building a product-obsessed culture: From silos to symphony</h2> </header> <section class="post-card-excerpt"> <p>Storytelling is the foundation of building a product-obsessed culture. In this article, explore the essential elements of crafting a product story, the role of storytelling in shaping organizational culture, and how to empower others to carry your story forward....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Evan Henderson </div> <a href="/author/evan/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/11/Evan-Henderson.jpeg" alt="Evan Henderson" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/product-led-summit-chicago-november-2024/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/Still-image.png" alt="Product-Led Summit Chicago | November 2024" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/product-led-summit-chicago-november-2024/"> <header class="post-card-header"> <span class="post-card-tags">OnDemand</span> <h2 class="post-card-title">Product-Led Summit Chicago | November 2024</h2> </header> <section class="post-card-excerpt"> <p>Catch up on sessions from product experts from the likes of Salesforce, HP, Buzzfeed, Oracle, Airtable and more....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Product-Led Alliance </div> <a href="/author/product-led-alliance-2/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2020/10/logomark_pla_color_square_1.png" alt="Product-Led Alliance" /> </a> </li> </ul> <span class="reading-time"></span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/product-ops-chrinicles-episode-8/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/Podcast-With-Host-Image--6---1-.png" alt="Product ops: PM'ing the PM experience" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/product-ops-chrinicles-episode-8/"> <header class="post-card-header"> <span class="post-card-tags">Podcasts</span> <h2 class="post-card-title">Product ops: PM'ing the PM experience</h2> </header> <section class="post-card-excerpt"> <p>What exactly is the role of product operations? Is it the “manager of product managers” or something far more nuanced? In the latest episode of The Product Ops Chronicles, hosts Graham Reed and Antonia Landi dive deep into this question with guests Christopher Fox and Chris Butler....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Rebecca Madro </div> <a href="/author/rebecca-madro/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/03/DSC08600.JPG" alt="Rebecca Madro" /> </a> </li> </ul> <span class="reading-time">1 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/optimizing-with-multi-armed-bandit-testing/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/PLA_Website_Article_Images_Author_Highlight--19---1-.png" alt="Optimizing with multi-armed bandit testing" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/optimizing-with-multi-armed-bandit-testing/"> <header class="post-card-header"> <span class="post-card-tags">Analytics & Metrics</span> <h2 class="post-card-title">Optimizing with multi-armed bandit testing</h2> </header> <section class="post-card-excerpt"> <p>In usability testing, we need a prototype ready to show users, collect feedback, and then apply those insights sequentially towards product development....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Richa Taldar </div> <a href="/author/richa/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/11/1718224670173.jpg" alt="Richa Taldar" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/customer-success-and-product-management/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/PLA_Website_Article_Images_Stock--16---1-.png" alt="Customer success in product management: A conversation worth having" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/customer-success-and-product-management/"> <header class="post-card-header"> <span class="post-card-tags">Customer Success & Onboarding</span> <h2 class="post-card-title">Customer success in product management: A conversation worth having</h2> </header> <section class="post-card-excerpt"> <p>Customer success is all about ensuring your customers achieve their desired outcomes while using your product. For product managers, this means designing features, workflows, and experiences that empower users to meet their goals effortlessly....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Rebecca Madro </div> <a href="/author/rebecca-madro/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/03/DSC08600.JPG" alt="Rebecca Madro" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/2024-product-led-alliance-awards-finalists/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/PLA_Awards_2024_Metas_--1-.png" alt="Your finalists for the 2024 Product-Led Alliance Awards" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/2024-product-led-alliance-awards-finalists/"> <header class="post-card-header"> <span class="post-card-tags">Articles</span> <h2 class="post-card-title">Your finalists for the 2024 Product-Led Alliance Awards</h2> </header> <section class="post-card-excerpt"> <p>The polls are officially closed for this year's Product-Led Awards, and we’re thrilled by the incredible response from the PLG community! With tons of nominations, we’re proud to present the finalists—exceptional leaders, teams, and people making waves in product-led growth....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Rebecca Madro </div> <a href="/author/rebecca-madro/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/03/DSC08600.JPG" alt="Rebecca Madro" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> </div> <a class="button primary" href="/articles"> SEE ALL POSTS </a> </div> <div class="sales-resources-wrapper"> <div class="sales-resources-wrapper-background"></div> <div class="sales-section-title"> <span> Propel your growth. </span> <div class="sales-section-title-line"></div> </div> <div class="sales-resources-item-wrapper"> <div class="sales-resources-item"> <img class="sales-resources-item-icon" src="https://www.productledalliance.com/assets/img/sales/pla-tv.png?v=e4974326e7"> <div class="sales-resources-item-title"> POPs Portal </div> <div class="sales-resources-item-description"> Inspo and insights<br>on this evolving<br>function. </div> <a class="button primary" href="/product-ops-portal/"> DIVE IN </a> </div> <div class="sales-resources-item"> <img class="sales-resources-item-icon" src="https://www.productledalliance.com/assets/img/sales/podcast.png?v=e4974326e7"> <div class="sales-resources-item-title"> Podcasts </div> <div class="sales-resources-item-description"> Product-led pioneers.<br> Discussing what<br> matters. </div> <a class="button primary" href="https://productledalliance.com/for-the-love-of-product-podcast/"> TUNE IN </a> </div> <div class="sales-resources-item"> <img class="sales-resources-item-icon" src="https://www.productledalliance.com/assets/img/sales/broadcasts.png?v=e4974326e7"> <div class="sales-resources-item-title"> Broadcasts </div> <div class="sales-resources-item-description"> Regular doses of <br> PLG innovation,<br> all year long. </div> <a class="button primary" href="https://productledalliance.com/live-broadcast-series/" target="_blank"> REGISTER </a> </div> <div class="sales-resources-item"> <img class="sales-resources-item-icon" src="https://www.productledalliance.com/assets/img/sales/newsletter.png?v=e4974326e7"> <div class="sales-resources-item-title"> Newsletter </div> <div class="sales-resources-item-description"> All the latest PLG<br> hacks, directly to your<br> inbox. </div> <a class="button primary" href="https://productledalliance.com/subscribe-to-product-led-post/"> SUBSCRIBE </a> </div> </div> </div> <div class="sales-reports-wrapper"> <div class="sales-reports-wrapper-background"> </div> <div class="sales-reports-text"> <div class="sales-reports-title"> Our reports </div> <div class="sales-reports-description"> Get the lowdown on how product data has evolved; from where it is now, to what the future holds. We’ve unpacked key areas surrounding product data, providing insights and statistics on key data sources, the power of product analytics, the metrics that matter, and much more.</div> <a class="button primary white" href="/state-of-product-data-2022/"> DIVE INTO PRODUCT DATA </a> </div> <img class="sales-reports-item-icon" src="https://www.productledalliance.com/assets/img/sales/PLA_SoPD_Report_2022.png?v=e4974326e7"> <div class="sales-reports-icon"> </div> </div> <div class="sales-lead-wrapper"> <div class="sales-lead-video"> <div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"> <div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><iframe src="https://fast.wistia.net/embed/iframe/vinnf84t1z?seo=false&videoFoam=true" title="10c PLA ‘What’s included in membership’ - Scripts- Video" allow="autoplay; fullscreen" allowtransparency="true" frameborder="0" scrolling="no" class="wistia_embed" name="wistia_embed" msallowfullscreen width="100%" height="100%"></iframe></div> </div> <script src="https://fast.wistia.net/assets/external/E-v1.js" async></script> </div> <div class="sales-lead-text"> <div class="sales-lead-title"> Propel your career with a PLA membership plan. </div> <div class="sales-lead-description"> Learn from the world’s leading product managers, access an ever-growing bank of templates, content, and presentations, and reach your career potential with the quintessential kit for leveling up your product-led efforts today. </div> <a class="button primary" href="/signup/"> UNLOCK INVALUABLE CONTENT </a> </div> </div> <div class="sales-learn-wrapper"> <div class="sales-lead-background"> </div> <div class="sales-learn-image"> <img style="position:relative; width:100%;" src="https://www.productledalliance.com/assets/img/sales/PLA_Product_led_Growth_Core_Mockups_1.png?v=e4974326e7"> </div> <div class="sales-learn-text"> <div class="sales-learn-title"> Get product-led certified. </div> <div class="sales-learn-description"> Product-Led Growth Certified: Core is your one-stop shop to gain the crucial, comprehensive, and essential knowledge you need on PLG fundamentals. This encyclopedic certification journeys through everything you need to navigate this shifting model and build, launch, and scale successful products. </div> <a class="button primary" href="https://learn.productledalliance.com/courses" target="_blank"> GET CERTIFIED </a> </div> </div> <div class="sales-community-wrapper"> <div class="sales-community-image"> <img style="width:100%; position:relative;" src="https://www.productledalliance.com/assets/img/sales/PLA_Community_Website_Asset_.png?v=e4974326e7" alt="Join the product led community"> </div> <div class="sales-community-text"> <div class="sales-community-title"> Join the community. </div> <div class="sales-community-description"> Networking with your peers has never been easier. Join our Slack Community and speak with over 8000 like-minded Product-Led professionals across the globe to exchange ideas, meet in person, ask questions and find new exciting job opportunities. </div> <a class="button primary" href="/join-the-pla-slack-community/"> JOIN YOUR PEERS </a> </div> </div> <!-- old events calendar --> <!-- new events calendar --> <div class="sales-events-wrapper"> <div class="sales-section-title"> <span> Upcoming product-led events. </span> <div class="sales-section-title-line"></div> </div> </div> <div class="events-category-container"> <div class="events-category-head"> <label class="events-category-title"><strong>Location</strong></label> <select id="eventsLocationFilter"> <option value="">All</option> <option value="North America">North America</option> <option value="EMEA">EMEA</option> <option value="APAC">APAC</option> <option value="LATAM">LATAM</option> <option value="Online">Online</option> <!-- Add more location options as needed --> </select> <label class="events-category-title"><strong>Type</strong></label> <select id="eventsTypeFilter"> <option value="">All</option> <option value="Summits">In-person summits</option> <option value="Virtual festivals">Virtual festivals</option> <option value="Virtual courses">Virtual courses</option> <!-- Add more type options as needed --> </select> </div> <div class="eventsPostsMainContainer events-posts-main-container" id="eventsCardsContainer"> </div> <div id="eventsNoResultsText" class="events-no-results-container" style="display: none;"> <p>We don't have any in the calendar <i>yet</i>, but check back soon for updates. In the meantime, why not explore our other live events?</p> <button id="eventsResetFiltersBtn" class="events-see-more-button">SEE ALL EVENTS</button> </div> <div class="events-toggle-button"> <button id="eventsToggleButton" class="events-see-more-button">SEE MORE EVENTS</button> </div> </div> <!-- end new events calendar --> <div class="sales-love-wrapper"> <div class="sales-love-text"> <img class="sales-love-icon" src="https://www.productledalliance.com/assets/img/sales/quote-sign-purple.svg?v=e4974326e7"> <div class="sales-love-title"> Lots of <span>♥</span>, from lots of leaders. </div> <div class="sales-love-description"> They’ve found their tribe, now it’s your turn. </div> </div> </div> <div class="sales-opinion-wrapper"> <div class="sales-opinion-text"> <img class="sales-opinion-avatar" src="https://www.productledalliance.com/assets/img/whitelogos/jaikishandaryanani.jpg?v=e4974326e7"> <div class="sales-opinion-title"> Jaikishan Daryanani </div> <div class="sales-opinion-subtitle"> Product Manager </div> <div class="sales-opinion-subtitle"> <img class="sales-opinion-logo" src="https://www.productledalliance.com/assets/img/whitelogos/addteq.jpg?v=e4974326e7"> </div> <div class="sales-opinion-description"> “I can’t say enough about how great PLA has been when it comes to networking with some brightest minds in the product space and their insights. PLA has always been spot-on in illustrating cutting-edge content through their Slack community or festivals. It’s been a delight to be part of the ever-growing space of knowledge and wisdom.” </div> </div> <div class="sales-opinion-text"> <img class="sales-opinion-avatar" src="https://www.productledalliance.com/assets/img/whitelogos/naimeesha.jpg?v=e4974326e7"> <div class="sales-opinion-title"> Naimeesha Murthy </div> <div class="sales-opinion-subtitle"> Founder </div> <div class="sales-opinion-subtitle"> <img class="sales-opinion-logo" src="https://www.productledalliance.com/assets/img/whitelogos/pbwomen.jpg?v=e4974326e7"> </div> <div class="sales-opinion-description"> “PLA is a very resourceful and authentic community. They make it easy for you to connect with and learn from the brightest minds in the industry from around the world. Their topics are always very relevant and applicable in a work setting, and I’m looking forward to hosting, participating, and attending more events through 2021.” </div> </div> <div class="sales-opinion-text"> <img class="sales-opinion-avatar" src="https://www.productledalliance.com/assets/img/whitelogos/alexandra-lung.jpg?v=e4974326e7"> <div class="sales-opinion-title"> Alexandra Lung </div> <div class="sales-opinion-subtitle"> Head of Product </div> <div class="sales-opinion-subtitle"> <img class="sales-opinion-logo" src="https://www.productledalliance.com/assets/img/whitelogos/aircall.png?v=e4974326e7"> </div> <div class="sales-opinion-description"> “PLA is a great community with content relevant to all product professionals. The events are very insightful and showcase spot-on topics that can be applied right away. It’s been a pleasure to be part of PLA for the last year!” </div> </div> <div class="sales-opinion-text"> <img class="sales-opinion-avatar" src="https://www.productledalliance.com/assets/img/whitelogos/osnatfainaru.jpg?v=e4974326e7"> <div class="sales-opinion-title"> Osnat Benari </div> <div class="sales-opinion-subtitle"> VP, Product & Programming </div> <div class="sales-opinion-subtitle"> <img class="sales-opinion-logo" src="https://www.productledalliance.com/assets/img/whitelogos/wework.jpg?v=e4974326e7"> </div> <div class="sales-opinion-description"> “PLA content is best in class with many relevant topics related to product management and their breadth of content is super helpful. I find myself in constant learning mode thanks to them. I also love to share highlights and events with my team and thankful for the multiple networking opportunities.” </div> </div> </div> </div> <div class="sales-footer-wrapper"> <div class="sales-wrapper"> <div class="sales-footer-text-wrapper"> <div class="sales-footer-text-header"> Sponsors & Partners </div> <div class="sales-footer-logos"> <img src="https://www.productledalliance.com/assets/img/whitelogos/mixpanel2.svg?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/fullstory.svg?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/sendbird.svg?v=e4974326e7"> <img src="https://www.productledalliance.com/assets/img/whitelogos/logianalytics.svg?v=e4974326e7"> </div> <div class="sales-posts-wrapper"> <a class="button primary" href="https://productledalliance.com/partner/"> PARTNER WITH US </a> </div> </div> <img class="sales-footer-trialnge" src="https://www.productledalliance.com/assets/img/sales/PLA_newsletter_left.svg?v=e4974326e7"> <img class="sales-footer-semicircle" src="https://www.productledalliance.com/assets/img/sales/PLA_newsletter_right.svg?v=e4974326e7"> <div class="sales-footer-subscribe-wrapper"> <div style="display:inline-block;position: relative; width: 100%;"> <div class="sales-footer-text"> <div class="sales-footer-title"> Stay ahead of the game. </div> <div class="sales-footer-description"> Keep track of all the latest news,<br> innovations and updates with our <br> newsletter—straight to your inbox once a month. </div> </div> <section class="sales-footer-subscribe-form"> <img class="sales-footer-subscribe-background" src="https://www.productledalliance.com/assets/img/sales/PLA_newsletter_middle.svg?v=e4974326e7"> <p>Subscribe now</p> <form class="form-group" data-members-form="subscribe"> <input class="subscribe-email" data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit" value="Sign Up" data-drip-attribute="sign-up-button"> SEND <img class="sales-footer-subscribe-form-arrow" src="https://www.productledalliance.com/assets/img/sales/arrow.png?v=e4974326e7"> </button> </form> </section> </div> </div> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/product-led-alliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PLEDalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/Product-Led-Alliance-104533014607903/ "><?xml version="1.0" encoding="iso-8859-1"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/productled_alliance/"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.youtube.com/@product-ledalliance118"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.tiktok.com/@theproductledalliance?lang=en"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://productledalliance.com/join-the-pla-slack-community/"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 23.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productledalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <link href="https://vjs.zencdn.net/7.7.5/video-js.css" rel="stylesheet" /> <script src="https://vjs.zencdn.net/7.7.5/video.js"></script> <script> document.querySelector('.social-links-fixed').style.display = 'none'; </script> <script src="https://fast.wistia.com/assets/external/E-v1.js" async></script> <script type="text/javascript" src="https://www.productledalliance.com/assets/js/events-calendar.js?v=e4974326e7" defer></script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.productledalliance.com/assets/img/sales/PLA%20FULL%20LOGO%20WHITE.svg?v=e4974326e7" /> </a> </div> <div class="site-footer-content-title"> Product-Led Alliance was founded in December 2019 with a vision of providing an independent learning platform for product pioneers, growth gurus, and go-to-market experts from around the world. </div> <div class="site-footer-content-description"> We’re committed to sharing Product-Led growth success stories, experiences & challenges. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/product-led-alliance/" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/PLEDalliance" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg></a> <a href="https://www.facebook.com/Product-Led-Alliance-104533014607903/ "><?xml version="1.0" encoding="iso-8859-1"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/productled_alliance/"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.youtube.com/@product-ledalliance118"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.tiktok.com/@theproductledalliance?lang=en"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://productledalliance.com/join-the-pla-slack-community/"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 23.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 122.8 122.8" style="enable-background:new 0 0 122.8 122.8;" xml:space="preserve"> <g> <g> <path class="st0" d="M25.8,77.6c0,7.1-5.8,12.9-12.9,12.9S0,84.7,0,77.6c0-7.1,5.8-12.9,12.9-12.9h12.9V77.6z"/> <path class="st0" d="M32.3,77.6c0-7.1,5.8-12.9,12.9-12.9s12.9,5.8,12.9,12.9v32.3c0,7.1-5.8,12.9-12.9,12.9s-12.9-5.8-12.9-12.9 C32.3,109.9,32.3,77.6,32.3,77.6z"/> </g> <g> <path class="st0" d="M45.2,25.8c-7.1,0-12.9-5.8-12.9-12.9S38.1,0,45.2,0s12.9,5.8,12.9,12.9v12.9H45.2z"/> <path class="st0" d="M45.2,32.3c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H12.9C5.8,58.1,0,52.3,0,45.2s5.8-12.9,12.9-12.9 C12.9,32.3,45.2,32.3,45.2,32.3z"/> </g> <g> <path class="st0" d="M97,45.2c0-7.1,5.8-12.9,12.9-12.9c7.1,0,12.9,5.8,12.9,12.9s-5.8,12.9-12.9,12.9H97V45.2z"/> <path class="st0" d="M90.5,45.2c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V12.9C64.7,5.8,70.5,0,77.6,0 c7.1,0,12.9,5.8,12.9,12.9V45.2z"/> </g> <g> <path class="st0" d="M77.6,97c7.1,0,12.9,5.8,12.9,12.9c0,7.1-5.8,12.9-12.9,12.9c-7.1,0-12.9-5.8-12.9-12.9V97H77.6z"/> <path class="st0" d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://feedly.com/i/subscription/feed/https://www.productledalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/contributor-guide">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/partner-with-us">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://productledalliance.com/ambassadors/">Ambassadors</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/about">Mission</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/privacy-policy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-and-conditions">Terms of Service</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="https://productledalliance.com/for-the-love-of-product-podcast/">Podcasts</a></li> <li class="nav-tag" role="menuitem"><a href="https://productledalliance.com/state-of-product-data/">Reports</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> GENERAL </div> <ul role="menu"> <li class="nav-tag" role="menuitem"><a href="https://productledworld.com/" target="_blank">Events</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/signup/" target="_blank">Membership</a></li> <li class="nav-advisory-board" role="menuitem"><a href="https://productledalliance.com/join-the-pla-slack-community/ " target="_blank">Community</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="/tag/product-led-growth">Product-Led Growth</a> <a href="/tag/go-to-market">Go-to-Market</a> <a href="/tag/customer-success-onboarding">Customer Success and Onboarding</a> <a href="/tag/metrics-measurement">Metrics & Measurement</a> <a href="/tag/ai-machine-learning">AI & Machine Learning</a> <a href="/tag/product-leadership">Product Leadership</a> <a href="/tag/achieving-scale">Achieving Scale</a> </div> </div> </div> </div> <!-- --> <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-T78RHK6" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <script> var beamer_config = { product_id : 'PxyjTVSs26918', selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" defer="defer"></script> <script> (function(a, b, c, d, e, m) { a['OktopostTrackerObject'] = d; a[d] = a[d] || function() { (a[d].q = a[d].q || []).push(arguments); }; e = b.createElement('script'); m = b.getElementsByTagName('script')[0]; e.async = 1; e.src = c; m.parentNode.insertBefore(e, m); })(window, document, 'https://static.oktopost.com/oktrk.js', '_oktrk'); _oktrk('create', '001bwy5897ur1by'); </script> <script type="text/javascript"> (function(e,t,o,n,p,r,i){e.visitorGlobalObjectAlias=n;e[e.visitorGlobalObjectAlias]=e[e.visitorGlobalObjectAlias]||function(){(e[e.visitorGlobalObjectAlias].q=e[e.visitorGlobalObjectAlias].q||[]).push(arguments)};e[e.visitorGlobalObjectAlias].l=(new Date).getTime();r=t.createElement("script");r.src=o;r.async=true;i=t.getElementsByTagName("script")[0];i.parentNode.insertBefore(r,i)})(window,document,"https://diffuser-cdn.app-us1.com/diffuser/diffuser.js","vgo"); vgo('setAccount', '649525905'); vgo('setTrackByDefault', true); vgo('process'); </script> <!-- khalil test code - start --> <script> (function() { function attachClickListeners(iframe) { const frameContent = iframe.contentDocument; const toggleParent = frameContent.querySelector(".gh-portal-products-pricetoggle"); if(!toggleParent) { console.error("Could not find any toggle parent"); return; } toggleParent.addEventListener("click", function (event) { if (event.target.matches(".gh-portal-btn")) { setTimeout(function () { setPortalPricing(iframe); }, 30); } }); } function setPortalPricing(iframe) { const frameContent = iframe.contentDocument; const productCards = frameContent.querySelectorAll(".gh-portal-product-card"); if(!productCards.length) { console.error("Could not find any product cards"); return; } // Cache the active buttons const monthlyBtnActive = frameContent.querySelector('[data-test-button="switch-monthly"].gh-portal-btn.active') != null; const yearlyBtnActive = frameContent.querySelector('[data-test-button="switch-yearly"].gh-portal-btn.active') != null; // Map for product display mode const productDisplayMode = { 'Pro+ membership': monthlyBtnActive ? 'none' : 'flex', 'Free': yearlyBtnActive ? 'none' : 'flex' }; productCards.forEach(function (element) { const productNameElement = element.querySelector(".gh-portal-product-name"); if(!productNameElement) { console.error("Could not find product name element in ", element); return; } const productName = productNameElement.textContent; console.log("productName", productName); element.style.display = productDisplayMode[productName] || 'flex'; }); } let intervalId; function callPortalIframe() { let portalIframe = document.querySelector("#ghost-portal-root iframe"); if (portalIframe) { portalIframe.addEventListener('load', function() { setPortalPricing(portalIframe); attachClickListeners(portalIframe); console.log("Pricing set and listeners attached"); // listen to event click on button const viewPlansButton = portalIframe.contentDocument.querySelector( '.gh-portal-btn-main.gh-portal-btn-primary[data-test-button="view-plans"]' ); if (viewPlansButton) { console.log(viewPlansButton); console.log("viewPlansButton was found!"); clearInterval(intervalId); // Stop checking once the button is found viewPlansButton.addEventListener("click", function (event) { console.log("viewPlansButton was clicked!"); setTimeout(function () { setPortalPricing(portalIframe); attachClickListeners(portalIframe); }, 30); }); } else { console.log("viewPlansButton was not found on the page"); console.log(viewPlansButton); } const changePlansButton = portalIframe.contentDocument.querySelector('.gh-portal-btn.gh-portal-btn-list[data-test-button="change-plan"]'); if (changePlansButton) { console.log(changePlansButton); console.log("changePlansButton was found!"); clearInterval(intervalId); // Stop checking once the button is found changePlansButton.addEventListener("click", function (event) { console.log("changePlansButton was clicked!"); setTimeout(function () { setPortalPricing(portalIframe); attachClickListeners(portalIframe); }, 30); }); } else { console.log("changePlansButton was not found on the page"); console.log(changePlansButton); } if(intervalId) { clearInterval(intervalId); intervalId = null; } }); } else { console.error("Could not find #ghost-portal-root iframe, retrying..."); if (!intervalId) { intervalId = setInterval(callPortalIframe, 1000); } } } document.addEventListener("DOMContentLoaded", function() { console.log("DOM fully loaded"); let currentUrl = window.location.href; let link = document.querySelector('a[href="https://www.productledalliance.com/#/portal/signup/"]'); if(link){ link.addEventListener('click', function(event) { console.log('Link was clicked!'); callPortalIframe(); }); } else { console.log('The link was not found on the page'); } if ( currentUrl === "https://www.productledalliance.com/#/portal/signup/" || currentUrl === "https://www.productledalliance.com/#/portal/account/plans/" ) { callPortalIframe(); console.log("You are on the signup page"); } else if ( currentUrl === "https://www.productledalliance.com/#/portal" || currentUrl === "https://www.productledalliance.com/account-free/#/portal" || currentUrl === "https://www.productledalliance.com/pro-plus-membership-dashboard/#/portal" || currentUrl === "https://www.productledalliance.com/account/#/portal" ) { callPortalIframe(); console.log("You are on the portal/viewplans page"); } else { console.log("You are not on the signup/plan page"); } // Start observing the target node for configured mutations const targetNodePortalRoot = document.getElementById("ghost-portal-root"); if (targetNodePortalRoot) { const config = { attributes: true, childList: true, subtree: true }; const poratalObserver = new MutationObserver(function() { callPortalIframe(); }); poratalObserver.observe(targetNodePortalRoot, config); } else { console.error("Could not find #ghost-portal-root element"); } }); })(); </script> <!-- khalil test code - end --> <!-- Quantcast Tag --> <script type="text/javascript"> window._qevents = window._qevents || []; (function() { var elem = document.createElement('script'); elem.src = (document.location.protocol == "https:" ? "https://secure" : "http://edge") + ".quantserve.com/quant.js"; elem.async = true; elem.type = "text/javascript"; var scpt = document.getElementsByTagName('script')[0]; scpt.parentNode.insertBefore(elem, scpt); })(); window._qevents.push({ qacct:"p-JFeMtMyV9W-_y", uid:"__INSERT_EMAIL_HERE__" }); </script> <noscript> <div style="display:none;"> <img src="//pixel.quantserve.com/pixel/p-JFeMtMyV9W-_y.gif" border="0" height="1" width="1" alt="Quantcast"/> </div> </noscript> <!-- End Quantcast tag --> <script type="text/javascript" src="https://www.productledalliance.com/assets/built/jquery.js?v=e4974326e7" ></script> <script type="text/javascript" src="https://www.productledalliance.com/assets/built/jquery.fitvids.js?v=e4974326e7" ></script> <script type="text/javascript" src="https://www.productledalliance.com/assets/built/ghost-lunr.js?v=e4974326e7" defer></script> <script type="text/javascript" src="https://www.productledalliance.com/assets/built/search.js?v=e4974326e7" defer></script> <script> window.intercomSettings = { app_id: "ihx5j8jg", user_type: "pla" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> </body> </html>