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<!DOCTYPE html> <html lang="en" dir="ltr" class="client-nojs"> <head> <meta charset="UTF-8"/> <title>Content is still King - but what is good content? - Seobility Wiki</title> <script>document.documentElement.className = document.documentElement.className.replace( /(^|\s)client-nojs(\s|$)/, "$1client-js$2" );</script> <script>(window.RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Content_is_King","wgTitle":"Content is King","wgCurRevisionId":3964,"wgRevisionId":3964,"wgArticleId":35,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["Online Marketing","Search Engine Optimization"],"wgBreakFrames":false,"wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat":"dmy","wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgMonthNamesShort":["","Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"],"wgRelevantPageName":"Content_is_King","wgRelevantArticleId":35,"wgRequestId":"20e57002b91e35e04dd3b2df","wgIsProbablyEditable":false,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgWikiEditorEnabledModules":{"toolbar":false,"dialogs":false,"preview":false,"publish":false}});mw.loader.implement("user.options",function($,jQuery,require,module){mw.user.options.set({"variant":"en"});});mw.loader.implement("user.tokens",function ( $, jQuery, require, module ) { mw.user.tokens.set({"editToken":"+\\","patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"});/*@nomin*/; });mw.loader.load(["mediawiki.page.startup","skins.vector.js"]);});</script> <link rel="stylesheet" href="/en/wiki/load.php?debug=false&lang=en&modules=ext.addThis%7Cmediawiki.legacy.commonPrint%2Cshared%7Cmediawiki.sectionAnchor%7Cmediawiki.skinning.interface%7Cskins.vector.styles&only=styles&skin=vector"/> <meta name="ResourceLoaderDynamicStyles" content=""/> <link rel="stylesheet" href="/en/wiki/load.php?debug=false&lang=en&modules=site&only=styles&skin=vector"/> <script async="" src="/en/wiki/load.php?debug=false&lang=en&modules=startup&only=scripts&skin=vector"></script> <meta name="generator" content="MediaWiki 1.27.5"/> <meta name="description" content="Besides technical optimization, high-quality content is one of the most important factors for a good ranking on search engines such as Google. Learn more ..."/> <meta name="viewport" content="width=device-width, initial-scale=1.0"/> <link rel="shortcut icon" href="/favicon.ico"/> <link rel="search" type="application/opensearchdescription+xml" href="/en/wiki/opensearch_desc.php" title="Seobility Wiki (en)"/> <link rel="EditURI" type="application/rsd+xml" href="https://www.seobility.net/en/wiki/api.php?action=rsd"/> <link rel="canonical" href="https://www.seobility.net/en/wiki/Content_is_King"/> </head> <body class="mediawiki ltr sitedir-ltr ns-0 ns-subject page-Content_is_King rootpage-Content_is_King skin-vector action-view"> <script src="https://www.seobility.net/javascript/uncombined/jquery-1.12.4.min.js"></script> <script src="https://www.seobility.net/javascript/cookieconsent/cookieconsent.min.js"></script> <div id="mw-page-base" class="noprint"></div> <div id="mw-head-base" class="noprint"></div> <div id="content" class="mw-body" role="main"> <a id="top"></a> <div class="mw-indicators"> </div> <h1 id="firstHeading" class="firstHeading" lang="en">Content is King</h1> <div id="bodyContent" class="mw-body-content"> <div id="siteSub">From Seobility Wiki</div> <div id="contentSub"></div> <div id="jump-to-nav" class="mw-jump"> Jump to: <a href="#mw-head">navigation</a>, <a href="#p-search">search</a> </div> <div id="mw-content-text" lang="en" dir="ltr" class="mw-content-ltr"> <div class="addthis_toolbox addthis_default_style" id="addthistoolbar" style="background:#f6f6f6; border-color:#a7d7f9;"> <a href="//www.addthis.com/bookmark.php?v=250&pubid=" class="addthis_button_compact"> Share</a><span class="addthis_separator"> </span><a class="addthis_button_facebook" ></a><a class="addthis_button_twitter" ></a><a class="addthis_button_google_plusone" g:plusone:count="false" style="margin-top:1px;"></a><a class="addthis_button_linkedin" ></a><a class="addthis_button_tumblr" ></a><a class="addthis_button_stumbleupon" ></a><a class="addthis_button_reddit" ></a><a class="addthis_button_email" ></a></div> <script type="text/javascript" src="//s7.addthis.com/js/250/addthis_widget.js#pubid="></script><p> </p> <div id="toc" class="toc"><div id="toctitle"><h2>Contents</h2></div> <ul> <li class="toclevel-1 tocsection-1"><a href="#Why_is_high-quality_content_so_important_for_search_engine_optimization_.28SEO.29_and_online_marketing.3F"><span class="tocnumber">1</span> <span class="toctext">Why is high-quality content so important for search engine optimization (SEO) and online marketing?</span></a></li> <li class="toclevel-1 tocsection-2"><a href="#What_makes_good_content_for_SEO_and_online_marketing.3F"><span class="tocnumber">2</span> <span class="toctext">What makes good content for SEO and online marketing?</span></a> <ul> <li class="toclevel-2 tocsection-3"><a href="#Optimization_of_text"><span class="tocnumber">2.1</span> <span class="toctext">Optimization of text</span></a></li> <li class="toclevel-2 tocsection-4"><a href="#Optimization_of_images"><span class="tocnumber">2.2</span> <span class="toctext">Optimization of images</span></a></li> <li class="toclevel-2 tocsection-5"><a href="#Optimization_of_videos"><span class="tocnumber">2.3</span> <span class="toctext">Optimization of videos</span></a></li> </ul> </li> <li class="toclevel-1 tocsection-6"><a href="#Related_links"><span class="tocnumber">3</span> <span class="toctext">Related links</span></a></li> <li class="toclevel-1 tocsection-7"><a href="#Similar_articles"><span class="tocnumber">4</span> <span class="toctext">Similar articles</span></a></li> </ul> </div> <h2><span class="mw-headline" id="Why_is_high-quality_content_so_important_for_search_engine_optimization_.28SEO.29_and_online_marketing.3F">Why is high-quality content so important for search engine optimization (SEO) and online marketing?</span></h2> <p>Besides technical <a href="/en/wiki/On-Page_SEO" title="On-Page SEO">on-page SEO</a> and <a href="/en/wiki/Off-Page_SEO" title="Off-Page SEO">off-page optimization</a>, high-quality content is <strong>one of the most important factors</strong> for a good ranking on search engines such as Google. High quality means that the content is relevant for users and provides a benefit for them, as this is recognized and rewarded by Google. While in the early days of search engine optimization (SEO) factors such as the number of keywords contained in a text still played a major role, search engines such as Google are now trying to evaluate the content of a website from the user's point of view. Therefore, high-quality content has become increasingly important in recent years for the ranking of a website and for <a href="/en/wiki/Online_Marketing" title="Online Marketing">online marketing</a>. Inferior, irrelevant or stolen content, on the other hand, can lead to lower rankings. </p><p> <div class="checkform"> <div class="hl"> <h3>Content SEO Checker</h3> <p>Check if your content is optimized for SEO</p> </div> <form action="https://www.seobility.net/en/seocheck/check#page-content" method="get"> <input type="text" name="url" required="required" placeholder="https://www.example.com/"><input type="submit" value="Check Content"> </form> </div> </p><p>However, qualitative content is not only king in the area of search engine optimization but also <strong>animates users to return to a website</strong>, which at best entails certain actions such as the visitor's purchase transactions. In addition, high-quality content can contribute to <strong>building trust</strong> on the part of the customer, as a company thus proves competence and expertise. In addition, unique content is an easy way to <strong>stand out from competitors</strong> and leave them behind. Furthermore, users share content that offers them added value, so it can contribute to a <strong>higher reach of a website</strong> on the internet. </p><p>Providing relevant content for users in the form of texts, images or videos thus not only pays off for search engine optimization (SEO) at Google but also for many other areas of online marketing. In the next chapter, we will explain what you should bear in mind when creating such content. </p> <h2><span class="mw-headline" id="What_makes_good_content_for_SEO_and_online_marketing.3F">What makes good content for SEO and online marketing?</span></h2> <p>Even though Google primarily analyzes text on a site, images and videos are also important content that you should optimize. In the following, we will explain how to optimize these three types of online marketing content. </p> <h3><span class="mw-headline" id="Optimization_of_text">Optimization of text</span></h3> <div class="thumb tright"><div class="thumbinner" style="width:452px;"><a href="https://www.seobility.net/en/wiki/images/9/91/Content-Optimization.png"><img alt="Optimization of text" src="/en/wiki/images/thumb/9/91/Content-Optimization.png/450px-Content-Optimization.png" width="450" height="340" class="thumbimage" srcset="/en/wiki/images/thumb/9/91/Content-Optimization.png/675px-Content-Optimization.png 1.5x, /en/wiki/images/9/91/Content-Optimization.png 2x" /></a> <div class="thumbcaption"><b>Figure:</b> Content optimization - Author: Seobility - License: <a href="/en/wiki/Creative_Commons_License_BY-SA_4.0" title="Creative Commons License BY-SA 4.0">CC BY-SA 4.0</a></div></div></div> <p>When writing copy for your site, <strong>make sure that the texts are well structured</strong> in order to improve readability. For this purpose, you should subdivide text into paragraphs and provide it with <a href="/en/wiki/H1-H6_headings" title="H1-H6 headings">headings</a>, teasers, and subheadings. Always keep in mind that you not only create new content for Google but also and especially for the visitors of your site, so your texts should be understandable and well legible written. Furthermore, you can make a text clearer and more user-friendly through tables, bullet points, highlights and tables of contents. </p><p>Another important factor is the length of your text. Basically, the <strong>texts on your website should neither be too short nor too long</strong>. Texts that are too long could result in Google not being able to assign a specific topic to your page due to the wealth of information. Thus your page achieves worse search engine rankings for the respective sub-topics than individual pages which are well optimized could do. In addition, you may have to formulate important optimization elements (e.g. <a href="/en/wiki/Meta_Title" title="Meta Title">meta title</a>) in too general a manner, since the subject covered is too extensive. </p><p>Also, very long texts might be unclear and could deter users who are looking for compact and comprehensible information on the internet. However, if you cannot avoid very long texts, you should at least ensure a good text structure and possibly install a short table of contents for users. In addition, a balanced relation between the frequency of keywords in a text and the text length is important (2.5%-5%). </p><p>However, you should also avoid texts that are too short and do not offer sufficient added value. How long the text on a page should be in order to give readers all the necessary information depends on the topic and cannot be fixed in general terms. You should also bear in mind that long texts constructed for search engine optimization (SEO) without useful content usually do not offer much added value to users either and are thus not helpful for online marketing. </p><p>Basically, you should not concentrate too much on the ideal text length, as this is of secondary importance compared to high-quality content and also varies depending on the type and goal of your website. </p><p>Furthermore, when creating texts, always ensure <strong>correct spelling and punctuation</strong>. This is not only well received by readers but also by search engines such as Google. If a visitor leaves a page quickly due to many spelling or grammar mistakes, this leads to a high <a href="/en/wiki/Bounce_Rate" title="Bounce Rate">bounce rate</a> and thus indirectly contributes to a worse ranking on Google. </p><p>One of the most important aspects is that your <strong>content should always be "unique"</strong>. Google recognizes texts and text sections that have been adopted from other websites and rates them negatively. But also for the visitors of a page, a real added value is delivered by unique content, which motivates them to visit a page again. </p><p><strong>Links to further content</strong> are usually also helpful for the visitors of your website and can contribute to a positive user experience. </p> <h3><span class="mw-headline" id="Optimization_of_images">Optimization of images</span></h3> <p>In addition to texts, pictures are also a good way to convey information or entertain users in online marketing. Here you have to consider similar factors as for text optimization. For example, you should <strong>avoid duplicate content</strong> for images too and <strong>always create added value for users</strong>. Furthermore, the <strong>name of an image file</strong> should reflect the respective content as accurately as possible, as it is used by Google to assess the thematic context of an image. The <strong>text within close proximity to an image</strong> also plays an important role and should, therefore, contain the most important keywords. In addition, you should make sure that all <strong>files are appropriate in size</strong>. Here you have to find a balance between a sufficiently high quality of the image and the shortest possible loading time of your website. </p> <h3><span class="mw-headline" id="Optimization_of_videos">Optimization of videos</span></h3> <p>Just like texts and images, the videos on a website should also <strong>create added value for users</strong> in order to increase the relevance and reach of your online marketing content. Also, the <strong>file name and text around a video</strong> are important for search engines like Google in order to classify the content of it. </p><p>You can also add a <strong><a href="/en/wiki/Call_to_Action_(CTA)" title="Call to Action (CTA)">call to action</a></strong> to the video itself or the page on which it can be found in order to encourage viewers to share the video and thus increase <a href="/en/wiki/Website_Traffic" title="Website Traffic">traffic</a>. </p><p>In the following, we have summarized the most important points you should consider when creating high-quality content for online marketing: </p> <ul><li> structuring by paragraphs, subheadings, etc.</li> <li> text length: neither too short nor too long</li> <li> perfect spelling and punctuation</li> <li> unique content with added value</li> <li> appropriate file name for images and videos</li> <li> relevant text near pictures and videos</li> <li> appropriate file size</li></ul> <h2><span class="mw-headline" id="Related_links">Related links</span></h2> <ul><li> <a href="https://www.seobility.net/en/blog/googles-helpful-content-update/" target="_blank">Google鈥檚 Helpful Content Updates: What You Need To Know - Seobility Blog</a></li> <li> <a rel="nofollow" class="external free" href="https://www.forbes.com/sites/steveolenski/2017/06/21/why-content-will-always-always-king/#">https://www.forbes.com/sites/steveolenski/2017/06/21/why-content-will-always-always-king/#</a></li></ul> <h2><span class="mw-headline" id="Similar_articles">Similar articles</span></h2> <ul><li> <a href="/en/wiki/Content_Management_System_(CMS)" title="Content Management System (CMS)">Content Management System (CMS)</a></li></ul> <p><script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "ImageObject", "contentUrl": "https://www.seobility.net/en/wiki/images/9/91/Content-Optimization.png", "license": "https://creativecommons.org/licenses/by-sa/4.0/", "acquireLicensePage": "https://www.seobility.net/en/wiki/Creative_Commons_License_BY-SA_4.0" } </script> </p> <table class="wikitable" style="text-align:left"> <tr> <td><b>About the author</b> </td></tr> <tr> <td> <div class="floatleft"><img alt="Seobility S" src="/en/wiki/images/thumb/5/52/Seobility_S.jpg/100px-Seobility_S.jpg" width="100" height="100" srcset="/en/wiki/images/thumb/5/52/Seobility_S.jpg/150px-Seobility_S.jpg 1.5x, /en/wiki/images/thumb/5/52/Seobility_S.jpg/200px-Seobility_S.jpg 2x" /></div> The Seobility Wiki team consists of seasoned SEOs, digital marketing professionals, and business experts with combined hands-on experience in SEO, online marketing and web development. 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