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<!DOCTYPE html> <html> <head> <meta charset="utf-8"> <title> What are Ad Standards? | EASA – European Advertising Standards Alliance </title> <meta name="viewport" content="width=device-width" />     <script> document.createElement('header'); document.createElement('nav'); document.createElement('section'); document.createElement('aside'); document.createElement('footer'); </script>  <meta property="og:image" content="https://www.easa-alliance.org/wp-content/themes/EASA/images/og-img-default.jpg" /> <meta name="twitter:image" content="https://www.easa-alliance.org/wp-content/themes/EASA/images/og-img-default.jpg" /> <meta property="og:description" content="<p>Ad Standards are a code or a set of principles that local ad ecosystems voluntarily comply with. They are implemented and enforced by the national self-regulatory systems that form EASA’s network. Ad Standards are best defined, implemented and enforced at national level, making them as relevant as possible and ensuring that they reflect the local environment.  Ad standards are at their […]</p> " /> <meta name="twitter:description" content="<p>Ad Standards are a code or a set of principles that local ad ecosystems voluntarily comply with. They are implemented and enforced by the national self-regulatory systems that form EASA’s network. Ad Standards are best defined, implemented and enforced at national level, making them as relevant as possible and ensuring that they reflect the local environment.  Ad standards are at their […]</p> " /> <meta name="twitter:card" content="summary" /> <meta name="twitter:site" content="https://www.easa-alliance.org" /> <meta name="twitter:title" content="What are Ad Standards?" />   <script type="text/plain" data-service="google-analytics" data-category="statistics" async data-cmplz-src="https://www.googletagmanager.com/gtag/js?id=G-889DB8Z89C"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-889DB8Z89C'); </script>  <link rel="preconnect" href="https://fonts.gstatic.com"> <link href="https://fonts.googleapis.com/css2?family=Lato:wght@400;700&display=swap" rel="stylesheet"> <script src="https://kit.fontawesome.com/edfff2a76c.js" crossorigin="anonymous"></script> <link href="https://fonts.googleapis.com/css?family=Open+Sans:400,700|Poppins:300" rel="stylesheet"> <link rel="stylesheet" href="https://www.easa-alliance.org/wp-content/themes/EASA/style.css"> <link rel="stylesheet" href="https://www.easa-alliance.org/wp-content/themes/EASA/js/flexslider/flexslider.css"> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/animate.css/3.5.2/animate.min.css"> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick.min.css" integrity="sha512-yHknP1/AwR+yx26cB1y0cjvQUMvEa2PFzt1c9LlS4pRQ5NOTZFWbhBig+X9G9eYW/8m0/4OXNx8pxJ6z57x0dw==" crossorigin="anonymous" referrerpolicy="no-referrer" /> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/slick-carousel/1.8.1/slick-theme.min.css" integrity="sha512-17EgCFERpgZKcm0j0fEq1YCJuyAWdz9KUtv1EjVuaOz8pDnh/0nZxmU6BBXwaaxqoi9PQXnRWqlcDB027hgv9A==" crossorigin="anonymous" referrerpolicy="no-referrer" />  <script>window.koko_analytics = {"url":"https:\/\/www.easa-alliance.org\/wp-admin\/admin-ajax.php?action=koko_analytics_collect","site_url":"https:\/\/www.easa-alliance.org","post_id":1937,"use_cookie":1,"cookie_path":"\/"};</script><meta name='robots' content='max-image-preview:large' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.easa-alliance.org\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! 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/> </div> <div class="flex-caption"> <div class="slide-title wrap"> <h1>What are Ad Standards?</h1> </div> </div> </div> <div id="page-content" > <div> <div id="content"> <div class="post-inner"> <div class="entry-content"> <p>Ad Standards are a code or a set of principles that local ad ecosystems voluntarily comply with. They are implemented and enforced by the national self-regulatory systems that form EASA’s network.</p> <figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="What is advertising self-regulation?" width="500" height="281" src="https://www.youtube.com/embed/znLRhzQLN34?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>Ad Standards are best defined, implemented and enforced at national level, making them as relevant as possible and ensuring that they reflect the local environment. </p> <p>Ad standards are at their most effective when all parts of the ad ecosystem are involved, so that’s: </p> <ul class="wp-block-list"> <li>The advertisers – or the people pay for the advertising</li> <li>The agencies – the people that make the advertising</li> <li>And the media – the people that run the advertising</li> </ul> <p>This makes sure that their is a shared commitment to making sure advertising is responsible. </p> <p></p> <ul class="ulBox is-style-wide wp-block-list"> <li><a href="https://www.easa-alliance.org/about-ad-standards/the-benefits/">The Benefits</a></li> <li><a href="https://www.easa-alliance.org/about-ad-standards/the-codes/">The Codes</a></li> <li><a href="https://www.easa-alliance.org/about-ad-standards/the-regulatory-framework/">The Regulatory Framework</a></li> <li><a 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