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class="b-article-body "><section class="grid-story"><div class="section-title"><span class="title text-align-left">Featured</span></div><div class="grid-story__container"><div class="grid-story__card grid-story__two-rows--position-0"><img data-chromatic="ignore" alt="" class="c-image grid-story__image" loading="lazy" src="https://www.sportsbusinessjournal.com/resizer/v2/4XVZS7EGJDYMQNRP6TSF74MGAA.png?smart=true&auth=302616ed73ca2867a67168a89d96a469a10cb6834d2dfcc616bed45c1fb04b65&width=1000&height=562" srcSet="https://www.sportsbusinessjournal.com/resizer/v2/4XVZS7EGJDYMQNRP6TSF74MGAA.png?smart=true&auth=302616ed73ca2867a67168a89d96a469a10cb6834d2dfcc616bed45c1fb04b65&width=274&height=153 274w, https://www.sportsbusinessjournal.com/resizer/v2/4XVZS7EGJDYMQNRP6TSF74MGAA.png?smart=true&auth=302616ed73ca2867a67168a89d96a469a10cb6834d2dfcc616bed45c1fb04b65&width=548&height=307 548w, 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Bean boots, Portland, Maine, has evolved into a quintessential minor league sports town.</p></div></div><div class="grid-story__card"><img data-chromatic="ignore" alt="" class="c-image grid-story__image" loading="lazy" src="https://www.sportsbusinessjournal.com/resizer/v2/QSW6MFKXX2YROPDXL6FPNHOEEM.png?smart=true&auth=673051d16f6df1f27b563c64c75b6f2d4b8ff3d8dfc36950721f1b89309dcf79&width=1000&height=562" srcSet="https://www.sportsbusinessjournal.com/resizer/v2/QSW6MFKXX2YROPDXL6FPNHOEEM.png?smart=true&auth=673051d16f6df1f27b563c64c75b6f2d4b8ff3d8dfc36950721f1b89309dcf79&width=274&height=153 274w, https://www.sportsbusinessjournal.com/resizer/v2/QSW6MFKXX2YROPDXL6FPNHOEEM.png?smart=true&auth=673051d16f6df1f27b563c64c75b6f2d4b8ff3d8dfc36950721f1b89309dcf79&width=548&height=307 548w, https://www.sportsbusinessjournal.com/resizer/v2/QSW6MFKXX2YROPDXL6FPNHOEEM.png?smart=true&auth=673051d16f6df1f27b563c64c75b6f2d4b8ff3d8dfc36950721f1b89309dcf79&width=1096&height=615 1096w" width="1000" 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And so, for the sake of the league that I work in, I want women and women's basketball to be able to make clean, clear choices that are in their own best interest.</div><cite class="b-quote-of-the-day__cite">Erin Kane, Caitlin Clark's agent, on the WNBA being ready to spin off from the NBA.</cite><div class="b-quote-of-the-day__link"><button aria-label="ESPN, 2/17" class="c-button c-button--medium c-button--default b-quote-of-the-day__button" type="button"><span>ESPN, 2/17</span></button></div></blockquote></div></div><div class="section-title"><span class="title text-align-left">PODCAST</span></div><div class="podcast-list"><div class="podcast-list__item"><div class="podcast-card"><div class="podcast-card__content"><h4 class="podcast-card__title"><a class="podcast-card__link" href="https://player.simplecast.com/112a7fc6-934e-4eea-aaa7-8f38f6391323?dark=undefined" target="_blank">SBJ Morning Buzzcast: February 18, 2025</a></h4><div class="podcast-card__date"><time as="time" 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Having hockey and basketball helps the city’s economy during the “less touristy” periods, said Greg Watson, the city’s director of housing and economic development (see charts).</span>","type":"text"},{"_id":"SN6ZEBI3KVHLTOAX3RPO72QDBI","content":"<sapn>At the team level, the </span> <sapn>Maine Celtics and L.L. Bean</span> <sapn>last year launched “Amazing Maine,” a series of five themed nights aimed at spotlighting the state’s five regions. Each night featured a different \"Maine Hunting Plaid\" pattern.</span>","type":"text"},{"_id":"4YQIP3A255C7VN44G4BPOXEEC4","content":"<sapn>Additionally, the Hearts of Pine this summer announced a multiyear partnership with the Maine Office of Tourism.</span>","type":"text"}],"created_date":"2024-10-25T16:45:52.037Z","credits":{"by":[{"referent":{"id":"MNAIHVZWTI6Q2DRJP3ERDO7XFY","type":"author"},"type":"reference","additional_properties":{"_do_not_inflate":true}}]},"description":{"basic":"“Vacationland” has been the slogan on Maine license plates since 1936, and the state and towns are beginning to use sports as a lure to tourists."},"display_date":"2024-10-21T04:00:00Z","first_publish_date":"2024-10-21T04:00:00Z","headlines":{"basic":"Minor League Markets: Maine’s tourism economy","meta_title":"Minor League Markets: Maine’s tourism economy"},"label":{"hide_byline":{"text":"false"}},"language":"en","last_updated_date":"2025-01-23T08:09:04.776Z","owner":{"id":"leadersgroup","sponsored":false},"promo_items":{},"publish_date":"2024-10-21T04:00:00Z","revision":{"branch":"default","editions":["default"],"parent_id":"3E6YCWT7BFDW7NUY5OADDGXD3M","published":true,"revision_id":"SBBBPRIYZ5DHPLESPBX2AXFTNA"},"status":"published","subheadlines":{"basic":""},"subtype":"standard-article","taxonomy":{"tags":[{"_id":"in-depth","slug":"in-depth","text":"In-Depth","type":"tag"},{"_id":"journal","slug":"journal","text":"Journal","type":"tag"}],"sections":[{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/archive","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/sections/leagues-and-governing-bodies","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}],"sites":[{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/archive","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/sections/leagues-and-governing-bodies","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}],"primary_section":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},"primary_site":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}},"type":"story","version":"0.10.10","_id":"V36R66EKAHJOSUZV6TF4LBCPIU","canonical_url":"/Articles/2024/10/21/minor-league-maine-tourism/","websites":{"sbj":{"website_url":"/Articles/2024/10/21/minor-league-maine-tourism/","website_section":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}}}},{"additional_properties":{"has_published_copy":true},"canonical_website":"sbj","content_elements":[{"_id":"36WEYFYXLFFJLLMLRWOTF6SHNE","content":"<h2>Clearing up some frequent misconceptions (from Portland’s sports executives)</h2> <sapn>■ </span> <sapn>Portland,</span> Maine <sapn>,</span> <strong> </strong> <sapn>is not in Oregon or Canada.</span>","type":"text"},{"_id":"YRSSGCFYCBANJLCR2FEAMXTQPI","content":"<sapn>■ </span> <sapn>All the other New England states — Connecticut, Vermont, New Hampshire, Massachusetts and Rhode Island — can fit in Maine</span> <sapn>(if you use an L.L. Bean shoe horn)</span> <sapn>.</span>","type":"text"},{"_id":"SB6Z5L7DBNFF3I77W7V3EKG4NQ","content":"<sapn>■ </span> <sapn>Slugger is a seal from Casco Bay, not a dog. He intentionally has longer dog ears, but otherwise is just like the seal on the primary logo, with flippers and everything.</span>","type":"text"},{"_id":"FOPKVYMU5VAV7KKSMEH2MXZ56Q","content":"<sapn>■ </span> <sapn>Slugger made his debut on May 7, 1994, and makes more than 200 appearances each year; he is the only minor league mascot in the Mascot Hall of Fame.</span>","type":"text"},{"_id":"Q5AON3XB4RBWVL26SE4DPUCXZE","content":"<sapn>■ </span> <sapn>Many people think Maine is buried in snow all winter, but being on the water, Portland is usually spared from lots of big snowfalls.</span>","type":"text"},{"_id":"JX3MLHOEMJEBHEM6DFWCYALYBE","content":"<sapn>■ </span> <sapn>No, the lobsters in the tank aren’t supposed to be red.</span>","type":"text"},{"_id":"GK4FAMQIOVD6PKTPVVVEQKA3WY","content":"<sapn>■ </span> <sapn>The Mariners got their name after beating out Lumberjacks, Watchmen, Puffins and Wild Blueberries in a fan vote.</span> <sapn>(And their mascot ended up as Beacon the Puffin.)</span>","type":"text"},{"_id":"UYT6AOOSUBCFZGUELLJAKV723I","content":"<h2>It's a small world</h2>","type":"text"},{"_id":"54GXY5POJJH3TJ2IN5P7OIGZWI","content":"<sapn>While attending</span> <sapn>the Minor League Baseball Business Summit in Charlotte a few blocks from Sports Business Journal’s headquarters earlier this month, a few Sea Dogs execs decided to sample some of the Queen City’s craft beers with SBJ’s David Broughton, for research purposes only. Over Jam Sessions and Hop Drop ‘n Rolls from nearby NoDa Brewing Co., the Portland crew talked about their tight-knit town and how each of the club’s staffs is populated by Mainers, many of whom have been in the business for a long time.</span>","type":"text"},{"_id":"JPDIYPTJVVHV5GHERJE7ANO7SI","content":"<sapn>“Mainers are pretty resistant to change,” said Chris Cameron, the club’s vice president of communications and fan experience, smiling. </span>","type":"text"},{"_id":"2J2EPPPUTFCU5FXZYIWP7SXRTA","content":"<sapn>“Portland native Jordan Place, for example, the director of partnerships at Oak View Group that oversees the Mariners, interned for me when I worked at the Red Claws in 2009,” said Dennis Meehan, the Sea Dogs’ assistant general manager. “Then after he got his master’s, he worked with me at the Sea Dogs for two years in the ticket office before going to the Pirates.”</span>","type":"text"},{"_id":"QG4744LZFFFXRL65EHIV6MU2N4","content":"<sapn>Additionally, Mariners group sales manager Patrick Sullivan interned for three summers at the ballpark before switching to hockey.</span>","type":"text"},{"_id":"XMGTORSTCZCCLOZJ5R64MAXAGM","content":"The most Maine story of all? Before Alan Barker became the Sea Dogs’ director of business development, he spent a decade as a lobster fisherman and then hooked up with (of course) the Maine Red Claws to be their mascot handler. ","type":"text"},{"_id":"HEHAUTIEUBDQVEEBYXI6LWERAY","content":"<h2>All in the family</h2>","type":"text"},{"_id":"QNIA66Y6HVB77MO4IWAUDOE654","content":"<sapn>Brands that sponsor both the minor league club in Portland and the parent team in Boston</span>","type":"text"},{"_id":"5TVOCD4AXZFDRJKSJBQLWXLNFI","content":"<strong>Dunkin’:</strong> <sapn>Portland Mariners-Boston Bruins; Maine Celtics-Boston Celtics</span>","type":"text"},{"_id":"KNPRL7YANNE73CURN6ZY4UZLEM","content":"<strong>Citgo: </strong> <sapn>Portland Sea Dogs-Boston Red Sox</span>","type":"text"},{"_id":"BCHVTYJDINEFBPXXW3MBD4WE34","content":"<strong>L.L. Bean:</strong> <sapn>Portland Sea Dogs-Boston Red Sox; Portland Mariners-Boston Bruins; Maine Celtics-Boston Celtics</span>","type":"text"},{"_id":"VJBMY6OFEVFVDOWCT4VKTW7WOM","content":"<strong>Amica, TD Bank, VistaPrint:</strong> <sapn>Maine Celtics-Boston Celtics</span>","type":"text"}],"created_date":"2024-10-25T16:46:00.163Z","credits":{"by":[{"referent":{"id":"MNAIHVZWTI6Q2DRJP3ERDO7XFY","type":"author"},"type":"reference","additional_properties":{"_do_not_inflate":true}}]},"description":{"basic":"Clearing up some frequent misconceptions (from Portland, Maine, sports executives)."},"display_date":"2024-10-21T04:00:00Z","first_publish_date":"2024-10-21T04:00:00Z","headlines":{"basic":"Minor League Markets: All about this Portland","meta_title":"Minor League Markets: All about this Portland"},"label":{"hide_byline":{"text":"false"}},"language":"en","last_updated_date":"2025-01-23T08:09:00.525Z","owner":{"id":"leadersgroup","sponsored":false},"promo_items":{},"publish_date":"2024-10-21T04:00:00Z","revision":{"branch":"default","editions":["default"],"parent_id":"ST5M2TNLIVBZRI4VQSGECLYBCA","published":true,"revision_id":"LYJ5HFMRTFFQXIDDAPR3KYFITU"},"status":"published","subheadlines":{"basic":""},"subtype":"standard-article","taxonomy":{"tags":[{"_id":"c774a89b2c8646c4bb4119e5c2056506","slug":"boston-bruins","text":"Boston Bruins","type":"tag"},{"_id":"2659daa8f1f8471ab95185f1f34033fe","slug":"boston-celtics","text":"Boston Celtics","type":"tag"},{"_id":"29a0fef453eb45fd9d5a19e0716da5ac","slug":"boston-red-sox","text":"Boston Red Sox","type":"tag"},{"_id":"2659daa8f1f8471ab95185f1f34033fe","slug":"celtics","text":"Celtics","type":"tag"},{"_id":"bc4d4797b7164bfd8e494098f1b78a60","slug":"citgo","text":"Citgo","type":"tag"},{"_id":"5b1826a821344e18b7fd919cf12198aa","slug":"dunkin","text":"Dunkin","type":"tag"},{"_id":"7e9886b933d34ad68243d93d3ce385e6","slug":"mariners","text":"Mariners","type":"tag"},{"_id":"b0c393fa13c046e7ab5285336bd88561","slug":"td-bank","text":"TD Bank","type":"tag"},{"_id":"in-depth","slug":"in-depth","text":"In-Depth","type":"tag"},{"_id":"journal","slug":"journal","text":"Journal","type":"tag"}],"sections":[{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/archive","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/sections/leagues-and-governing-bodies","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}],"sites":[{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/archive","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/sections/leagues-and-governing-bodies","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}],"primary_section":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},"primary_site":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}},"type":"story","version":"0.10.10","_id":"3C5FWE66WMMIAYRHQT5YLGWLB4","canonical_url":"/Articles/2024/10/21/minor-league-markets-portland-trivia/","websites":{"sbj":{"website_url":"/Articles/2024/10/21/minor-league-markets-portland-trivia/","website_section":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}}}},{"additional_properties":{"has_published_copy":true},"canonical_website":"sbj","content_elements":[{"_id":"EYYFZ3TB4VA4FBWQ3KXCJTBAVM","content":"<h3>No. 2 Toledo</h3>","type":"text"},{"_id":"QFBWPNFMSBF6ZLJBPAQDQTECPY","content":"<strong>Teams </strong> <strong>(</strong> <strong>first season)</strong> <strong>: </strong>Class AAA Toledo Mud Hens (1965), ECHL Toledo Walleye (called Toledo Storm 1991-2007)","type":"text"},{"_id":"DXYJEA4E7FHOBH6OIUARV27VSU","content":"<strong>Venues </strong> <strong>(year opened)</strong> <strong>: </strong>Fifth Third Field (2002), Huntington Center (2009)","type":"text"},{"_id":"TXOYJIEJYBBSTIR5WRUDNVXWGE","content":"Toledo’s minor league sports business scene is resilient.","type":"text"},{"_id":"OWL243VKJBCKVFNSJTNDVSSQJU","content":"Although the market’s population continues to shrink (down 9% since 2000) and the jobless rate remains stubbornly high (July’s rate was 6.6%, according to the Federal Reserve Bank of St. Louis, compared with the U.S. rate of 4.2%), the Walleye set franchise records last regular season in attendance (284,894) and sellouts (34 of 36 games) and drew another 56,000 over seven sold-out playoff games. For historical context, the city’s previous hockey club, the Toledo Storm (1991 to 2007), averaged about 3,400 per game in their final four seasons.","type":"text"},{"_id":"DNFGHUHOKNHENJBCFF7UQOMV7U","content":"The Mud Hens finished the past two seasons in the top 20 in average attendance among Minor League Baseball’s 120 clubs, and in the top 10 the past three seasons for merchandise sales. However, the club’s per-game average of 6,313 over past two seasons was down 18% from its 2010-19 average, which hurt the market’s final score.","type":"text"},{"_id":"VMTLCXSHRJG4ZNE4FVP54TKJAA","content":"Overall, the market of 600,000 averaged 745,000 fans annually during the measurement period, one of the highest such attendance-to-population ratios in the study. However, that was a drop of nearly 100,000 annually from what it averaged in the three pre-pandemic years.","type":"text"},{"_id":"2FZTZUNCNVARZOI6DJSK44BB7Y","content":"The city was the No. 1 market in the 2013 study. <strong>— D.B.</strong>","type":"text"},{"_id":"JRCSTJ553VE37H2SZCWTNWDBPY","content":"<h3>No. 3 Hershey-Harrisburg, Pa.</h3>","type":"text"},{"_id":"7RVBA6QZTVDVFOYZVHJZYNEUIE","content":"<strong>Teams</strong> <strong>(first season)</strong> <strong>: </strong>AHL Hershey Bears (1932), Class AA Harrisburg Senators (1987), MASL Harrisburg Heat (2012), NAL Harrisburg Stampede (2024)","type":"text"},{"_id":"NCRCVKVLCNHSZGYSAPOXFPUKHE","content":"<strong>Venues</strong> <strong>(year opened)</strong> <strong>:</strong> Pennsylvania Farm Show Complex and Expo Center (1966), FNB Field (1987), Giant Center (2002)","type":"text"},{"_id":"7LE32IARAJDHVBJSMH2WUWZQBA","content":"Pennsylvania’s capital region is the study’s only two-time No. 1 market — 2009 and 2011 — but it had fallen from the top 10 in the two most recent rankings after the loss of its USL team and the Senators’ six consecutive seasons of sub-4,000 average attendance. The Bears are about to begin their 93rd season (they started out as the Hershey B’ars — get it?), the Senators just wrapped up their 38th and the Heat are 12 years old, giving Hershey-Harrisburg the most cumulative seasons of any market in the study. The Bears filled 84% of their available seats since the 2018-19 season, one of the top ratios for any hockey team in the study. The club’s average regular-season attendance of 9,439 last season was its highest average since 2015-16 (9 ,790).\\","type":"text"},{"_id":"6ZSXQFH2HZHUZJ5ZELA66CHJA4","content":"The Senators averaged 4,134 fans over the past two regular seasons, up 30% over the six-year pre-pandemic period, and the ballpark is completing a $12 million renovation this offseason. It is worth monitoring the return of the Harrisburg Stampede, as a team with that name played five seasons in various indoor football leagues from 2009 to 2014. <strong>— D.B.</strong> <h3>No. 4 Reading, Pa.</h3>","type":"text"},{"_id":"JEWHOD6QHZHK3PE4VI5VDF5GVY","content":"<strong>Teams </strong> <strong>(first season)</strong> <strong>: </strong>Class AA Reading Fightin Phils (1963), ECHL Reading Royals (2001)","type":"text"},{"_id":"L4UFOE5Y6JEDZE5RM2GTRPA2WE","content":"<strong>Venues </strong> <strong>(year opened)</strong> <strong>:</strong> <strong> </strong>FirstEnergy Stadium (1951), Santander Arena (2001)","type":"text"},{"_id":"W6LM3FZDYFGLZDYVUQRXRFIWC4","content":"The city of Reading in 2002 trademarked the term “Baseballtown” to honor the region’s baseball heritage that dates back more than a century. The Fightin Phils (called the Phillies until 2013) averaged 6,277 fans per game in 2024, up 6% over the average of the seven pre-pandemic seasons. The club has been affiliated with the Philadelphia Phillies since 1967 — the longest such relationship in baseball.","type":"text"},{"_id":"ULT6WU4HCVAWVBLHCS7ZELK7FI","content":"A $45 million ballpark renovation was completed this spring and a $3 million upgrade wrapped up at the arena last year.","type":"text"},{"_id":"RWBTAY3HLBBYRJWI3VZUWUXF2Q","content":"The Royals averaged 3,555 fans last season, the club’s highest attendance since the 2015-16 season, and up 13% over the 2021-22 season.","type":"text"},{"_id":"XIXW4EK7CJG5BDVGG3BDQWDAE4","content":"The two franchises combined for a total attendance of 542,000 — the best since 2016 — despite neither team making the playoffs. In a market of 432,000, that represented a ratio well above the majority of the other markets, and indexed well against a 3% population growth rate that was below the country’s overall growth. However, Reading filled just 59% of available seats during the measurement period, lower than most of the top-20 markets.","type":"text"},{"_id":"IZYUELR4JVDC5BLB4U5QDHECTA","content":"The market slowly has improved in the rankings over the past several years after shedding the deductions for its failed indoor soccer and football teams. <strong>— D.B. </strong>","type":"text"},{"_id":"5ZXP64XWOVBFNBBYAX6RNWLYB4","content":"<h3>5. Charleston, S.C.</h3>","type":"text"},{"_id":"44URLV447NAP7KNYFVVONGBCQA","content":"<strong>Teams</strong> <strong>(first season):</strong> Class A Charleston RiverDogs (1980), ECHL South Carolina Stingrays (1993), USL Championship Charleston Battery (1993)","type":"text"},{"_id":"HJU4N5ARXNCTPOEIDGUUSKSLCU","content":"<strong>Venues </strong> <strong>(</strong> <strong>year opened)</strong> <strong>: </strong>North Charleston Coliseum (1993), Joseph P. Riley Jr. Park (1997), Patriots Point Soccer Complex (2000)","type":"text"},{"_id":"EYSMSSMKX5CCVGLBIUDUVYAAAQ","content":"Charleston was the top-ranked market in 2022 and continues to be the strongest city in the Southeast.","type":"text"},{"_id":"CSNTJ5TWDNB4NGW3X3G7LCJATI","content":"The Stingrays are the oldest continuously operating ECHL franchise to remain in its founding city, and had made the playoffs in all but one of their first 24 seasons until missing out in two of the past three. Still, the club drew 175,702 fans last season, its best since the 2008-09 season.","type":"text"},{"_id":"6TFH3447GZBEBCMMCVIUGWRTM4","content":"The RiverDogs made the playoffs for the fourth straight year (which included league championships in 2021, 2022 and 2023) and led all 30 Single-A teams in average attendance, with 4,278. Heading into the 2024 season, the team secured a local naming-rights partner for the home clubhouse and the suite level, and this winter it is renovating both clubhouses.","type":"text"},{"_id":"WA4XFJN2WVHKFK7YNHU47VMH5A","content":"On the pitch, the country’s oldest professional soccer team had averaged 3,598 in attendance as of Sept. 23, its highest since 2015 (4,080). It was the club’s fourth straight year-over-year increase. Last month, the Battery secured a playoff spot; it made it to the league championship game last year.","type":"text"},{"_id":"EGHDRA7JQVGQVGRU2OEQBAB33I","content":"What kept the No. 1 position from returning to the Lowcountry was the growth of the market itself: Charleston’s population grew 7.8% over the period, three times that of the rest of the country, and the total wealth in the market increased at a similar rate. Although each club saw success in attendance in its most recent season, their combined attendance was unlikely to hit the half-million mark, a level attained annually in the six years prior to the pandemic period. <strong> — D.B.</strong> <h3>No. 6 Tulsa, Okla.</h3>","type":"text"},{"_id":"UWSDKHBQJJGMTGUEPTHB6YWA5E","content":"<strong>Teams</strong> <strong>(first season)</strong> <strong>: </strong>Class AA Tulsa Drillers (1946); ECHL Tulsa Oilers (1992); USL Championship FC Tulsa (2015); Indoor Football League Tulsa Oilers (2023-present)","type":"text"},{"_id":"3ZHN3GZZ2VDGXDOPATJ267KSUU","content":"<strong>Venues </strong> <strong>(year opened)</strong> <strong>: </strong>BOK Center (2008); Oneok Field (2010)","type":"text"},{"_id":"ZLM6CAC4CVGE7MX6BPDZT45IDE","content":"Tulsa’s large population of more than one million residents, one of the biggest in the study, along with growing wealth in the area, has helped make it a reliable small market. ","type":"text"},{"_id":"V65T7PLAQVFBJDCHJ5TLIZYDQU","content":"Attendance at sporting events has also recovered since the pandemic. This year saw Tulsa’s third straight year-over-year increase in attendance, with 723,000 fans filling seats at stadiums. It’s a figure that eclipses pre-pandemic figures, as it’s 75,000 more fans than the area saw between 2015 and 2019.","type":"text"},{"_id":"V7AKXB47PVEGJHBLLBCV3IYRFI","content":"Both of Tulsa’s venues, BOK Center and Oneok Field, are known as some of the best in the industry and are still seeing additions to this day. The BOK Center received a $4.7 million renovation in 2021 that added a new entrance and the River Spirit Casino Resort Lounge. Oneok Field has also replaced the playing surface and gained an LED ribbon video board within the past five years. ","type":"text"},{"_id":"XGZNXOK6TVCMLB3HG4I3FMQXUQ","content":"However, only 47% of seats were sold during the study’s measurement period, one of the only blemishes on Tulsa’s standing. <strong>—I.M-H.</strong> <h3>7. Fort Wayne, Ind.</h3>","type":"text"},{"_id":"OREXJAU74VHUHI2GKSHMUSCFTI","content":"<strong>Teams </strong> <strong>(first season)</strong> <strong>: </strong>ECHL Fort Wayne Komets (1952), Class High-A Fort Wayne TinCaps (1993)","type":"text"},{"_id":"P5BGSU6RI5HK5AZVUNT7UGMFFY","content":"<strong>Venues </strong> <strong>(year opened)</strong> <strong>: </strong>Allen County War Memorial Coliseum (1952), Parkview Field (2009)","type":"text"},{"_id":"K6DWQ5ASLJAJFFGP3D3WJEDIGQ","content":"The loss of the G League’s Fort Wayne Mad Ants in 2023 is still felt within the Indiana city. Besides having one fewer successful team in the region, it leaves Allen County War Memorial Coliseum with one fewer tenant. The 13,000-seat arena also has not seen major upgrades in a decade. ","type":"text"},{"_id":"ZTRRTLWX6JESZLKMHQUON7DKVE","content":"But even without the Mad Ants (now in Indianapolis) and their 50,000-70,000 in attendance generated annually, the region remains a viable market, as it’s home to the ECHL’s Fort Wayne Komets and High-A’s Fort Wayne TinCaps, which helped the city sell 65% of all available seats during the study’s measurement period, ranking highly among other markets. But the market saw a slight downturn recently, as aggregate season attendance before the COVID-19 pandemic was 740,546, an 8% fall from 2016. ","type":"text"},{"_id":"TLGJUBQ4PVED3NWVRRP25UAZWM","content":"Though the TinCaps’ average attendance of 5,449 fans between 2023 and 2024 is down 6.5% from 2013 to 2019, help is on the way. Parkview Field, the team’s home since 2009, is getting a $1.2 million overhaul for new lighting, sod and more. MiLB also awarded the TinCaps with the 2024 CommUNITY Champion Award for their volunteer work with local organizations.  ","type":"text"},{"_id":"KQGDCETL3JBH5H2WIK6EGUAR2A","content":"Despite missing the playoffs, a rarity for the Komets, they drew a team-record 293,639 fans last season. <strong>— I.M-H.</strong> <h3>8. Greenville, S.C.</h3>","type":"text"},{"_id":"C47YHKNULFDGPDCALPUYVIAY4Q","content":"<strong>Teams</strong> <strong> (first season)</strong> <strong>: </strong>Class High-A Greenville Drive (1984), ECHL Greenville Swamp Rabbits (2015)","type":"text"},{"_id":"TMRGMIONDFBRVFB5W7VUZLOVP4","content":"<strong>Venues </strong> <strong>(year opened)</strong> <strong>: </strong>Fluor Field (2006), Bon Secours Wellness Arena (1998)","type":"text"},{"_id":"FXMXHMEFMBALNHZCTOYFFAGVDY","content":"Greenville is living through a boom in wealth and population at a time when it’s also introduced the USL W League’s nascent women’s club, Greenville Liberty, and has found consistent playoff appearances through the ECHL’s Greenville Swamp Rabbits and High-A’s Greenville Drive. ","type":"text"},{"_id":"EHWCN74DGZDMFBECJKJLZRK7A4","content":"The Drive will soon celebrate the 20th anniversary of moving from Capital City Stadium in Columbia to Fluor Field. However, winning championships — in 2017 and 2023 — isn’t enough to make the Drive impervious to attendance swings. The club averaged 4,669 fans per game, the second lowest since moving in 2006 after consistently selling out for many years.","type":"text"},{"_id":"RGITUBBZGNCUBNVHVHMHHCGO7U","content":"That isn’t an effect felt across the board. The Swamp Rabbits had their second-best attendance with 148,410 fans last season, making the playoffs three straight years and drawing an additional 27,000 fans. In total, the market drew 486,500 fans last year, an improvement over the last three years. But given Greenville’s growth — its city’s population has risen by 15,000 over the past 20 years — that number could increase.","type":"text"},{"_id":"47OT5HJESFFBTALNMYS42FVIQQ","content":"If the area can secure a new stadium for its USL men’s team, Greenville Triumph, and with the youngest tenure of the top 20 markets in the study at 61 total seasons, the city will be coming for the throne. <strong>—I.M-H.</strong> <h3>9. Des Moines, Iowa</h3>","type":"text"},{"_id":"IJYNZKONKRDPRIZUSO26ZLUM3E","content":"<strong>Teams </strong> <strong>(first season): </strong>Class AAA Iowa Cubs (1969); NBA G League Iowa Wolves (2007); Indoor Football League Iowa Barnstormers (2008); AHL Iowa Wild (2013)","type":"text"},{"_id":"LTOD2S3MCJA2BC5QGTYHCEQTHM","content":"<strong>Venues </strong> <strong>(year opened)</strong> <strong>: </strong>Principal Park (1992); Wells Fargo Arena (2005)","type":"text"},{"_id":"W32TS24PRNGI3NGXVMZEHG3NSA","content":"Des Moines remains a hardy market, as it’s averaged 748,000 in total attendance over the last three years, one of the best in the study. Though that number is an 8% drop from its three seasons before the pandemic, teams such as the Iowa Wolves are one of the biggest reasons for the city’s success.","type":"text"},{"_id":"JVLNAGMNJZB6FFE3EWI7QHYMPI","content":"The team is one of the G League’s most consistent attractions, as it reported a franchise-record attendance of 103,500, its second straight year-over-year increase.","type":"text"},{"_id":"QHW6IEX6NJCVNI35ZXUTYDUTIA","content":"It’s a similar story for the Iowa Cubs, who haven’t made the playoffs since 2021. The Cubs have met the 500,000-attendance mark frequently over 20 years.","type":"text"},{"_id":"C4VNAVTAMVCSPB27HFQTPERKRE","content":"However, cracks are slightly showing, as the team drew an average of 5,853 fans per game this year, the lowest non-pandemic average in a generation.","type":"text"},{"_id":"Y33NO7EME5CWREKX3XGNCV76FA","content":"The city’s failure to secure a USL team with the allure of a new $95 million stadium, along with lingering attendance and playoff failures, have been small stings. <strong>— I.M-H.</strong> <h3>10. Grand Rapids, Mich.</h3>","type":"text"},{"_id":"LV3RZFL7Q5AGXBXCTR5PE5647U","content":"<strong>Teams (</strong> <strong>first season)</strong> <strong>: </strong>Class High-A West Michigan Whitecaps (1994);AHL Grand Rapids Griffins (1996); NBA G League Grand Rapids Drive (2014)","type":"text"},{"_id":"6MCTFUOZPRBIFGTHURZ2OA6NYQ","content":"<strong>Venues </strong> <strong>(year opened)</strong> <strong>: </strong>Fifth Third Ballpark (1994); Van Andel Arena (1996)","type":"text"},{"_id":"NZ7OFI6ITJAP5BQHACUB3XFQNE","content":"The top-ranked marketin the 2019 study dropped in its ranking because its post-pandemic attendance has not kept pace with the market’s population growth or the increase in overall wealth in the market. Attendance over the past year is almost what it was in 2018 and 2019. But it is about 90,000 less than what it was in 2017, 2016 and 2015, which were years that helped its 2019 ranking.","type":"text"},{"_id":"OHSS2ME63VDGHJEZUE6XDKZ4WM","content":"High-A’s West Michigan Whitecaps haven't made the playoffs since 2018, and the G League’s Grand Rapids Gold also have not made the playoffs since their 2021 rebrand. ","type":"text"},{"_id":"K6F4DRPSAVCATOWB7M5IECSWUE","content":"Despite their struggles, the Whitecaps drew an average attendance of 5,827, the highest in at least two decades, and have finalized plans to renovate LMCU Ballpark over the next several years.","type":"text"},{"_id":"VTDGS3RWSRAITM4MFGUVJH5JXA","content":"Playoff attendance elevates the city more than any other market in the study. Look no further than the Detroit Red Wings’ AHL affiliate, the Grand Rapids Griffins. In the seven seasons before the pandemic, the team drew an average of 43,000 playoff fans. Though the Griffins made the playoffs this year, it comes after missing the postseason in previous seasons. <strong>— I.M-H.</strong> <h3>Markets to Watch</h3>","type":"text"},{"_id":"UVNDSXZB75CYDBSMVLT5CSOSVE","content":"<strong>13. Knoxville, Tenn.</strong>","type":"text"},{"_id":"XK7PAFUV6BHHVHZFBCGXCQF6TE","content":"The Class A Smokies, SPHL Ice Bears and USL League One Knoxville SC combined to fill 70% of their seats over the past five seasons, and the new $114 million Covenant Health Park is on schedule to open next spring that will bring baseball back downtown, after spending a quarter of a century in a suburb 20 miles away.","type":"text"},{"_id":"PVSHZOD4OFFF7J4G5KTZZ2EAOI","content":"<strong>26. Hartford, Conn.</strong>","type":"text"},{"_id":"4PS5KDHBJFB4VETXQRVMKVQZKE","content":"The state this summer approved $118 million for a multiyear improvement to the XL Center, longtime home ice of the AHL Hartford Wolf Pack. This follows the recently completed $14 million renovation of Trinity Health Stadium, home of the new Hartford City FC. Additionally, the Hartford Yard Goats have the second-best Class AA average attendance over the past three seasons. ","type":"text"},{"_id":"UIJNYOHHYFAKRLFEVCKLHE4FVA","content":"<strong>27. Richmond, Va.</strong>","type":"text"},{"_id":"R7F2XNM23JGZBC2JTBQ3UP26HU","content":"The market finished last in the 2009 ranking, after losing the Class AAA Braves (which followed shutdowns of two indoor football teams and a pair of hockey clubs) and has slowly climbed up the rankings since. The USL League One Richmond Kickers are one of the two oldest continuously run professional soccer clubs in the country, and the Class AA Flying Squirrels last month broke ground on their $110 million CarMax Park, ending a 15-year epic struggle. <strong>— D.B.</strong>","type":"text"}],"created_date":"2024-10-25T16:46:59.031Z","credits":{"by":[{"referent":{"id":"JL3EK6OMNFO7TUTXTL73653RUE","type":"author"},"type":"reference","additional_properties":{"_do_not_inflate":true}},{"referent":{"id":"MNAIHVZWTI6Q2DRJP3ERDO7XFY","type":"author"},"type":"reference","additional_properties":{"_do_not_inflate":true}}]},"description":{"basic":"How teams and venues made these 10 teams stand out in our annual Minor League Markets rankings."},"display_date":"2024-10-21T04:00:00Z","first_publish_date":"2024-10-21T04:00:00Z","headlines":{"basic":"Minor League Markets: Highlights from the Top 10","meta_title":"Minor League Markets: Highlights from the Top 10"},"label":{"hide_byline":{"text":"false"}},"language":"en","last_updated_date":"2025-01-23T08:09:04.712Z","owner":{"id":"leadersgroup","sponsored":false},"promo_items":{},"publish_date":"2024-10-21T04:00:00Z","revision":{"branch":"default","editions":["default"],"parent_id":"KGUQNIXCFFCEXJNOWA2OAZZPEI","published":true,"revision_id":"YBWH5EEGVVEOLBJAJF46LZ45LI"},"status":"published","subheadlines":{"basic":"How the teams and venues made these markets stand out"},"subtype":"standard-article","taxonomy":{"tags":[{"_id":"50ef74e95d1543558037a4fe10927928","slug":"bears","text":"Bears","type":"tag"},{"_id":"d1d535fb8c31466b89f3e4bad47078d2","slug":"cubs","text":"Cubs","type":"tag"},{"_id":"382acea177bf40a08d9c2f94358c9f8c","slug":"patriots","text":"Patriots","type":"tag"},{"_id":"e13243eb70504a9ebf66025e2bedc2e3","slug":"philadelphia-phillies","text":"Philadelphia Phillies","type":"tag"},{"_id":"67d829b16c52480a85c0f4ec428adc34","slug":"rapids","text":"Rapids","type":"tag"},{"_id":"33e5b7fbfa9b4835a5227c21dad0ef2e","slug":"senators","text":"Senators","type":"tag"},{"_id":"in-depth","slug":"in-depth","text":"In-Depth","type":"tag"},{"_id":"journal","slug":"journal","text":"Journal","type":"tag"}],"sections":[{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/archive","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/sections/leagues-and-governing-bodies","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}],"sites":[{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/archive","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/sections/leagues-and-governing-bodies","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}],"primary_section":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},"primary_site":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}},"type":"story","version":"0.10.10","_id":"IR5C6HFFEZU3KC6QT233NCSAV4","canonical_url":"/Articles/2024/10/21/minor-league-markets-top-10-highlights/","websites":{"sbj":{"website_url":"/Articles/2024/10/21/minor-league-markets-top-10-highlights/","website_section":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}}}},{"additional_properties":{"has_published_copy":true},"canonical_website":"sbj","content_elements":[{"_id":"I66KMPFFRRHCFHJOP3YYXGTPBU","content":"<h2>Observations</h2>","type":"text"},{"_id":"6LFKWHOV5JHJXMLQ5FKQIYYR54","content":"When we launched the minor league markets ranking in 2005, it was a way to shine a light on teams, leagues and markets that didn’t often make it on Sports Business Journal’s pages. It was, and is, a data-driven ranking that has become coveted by the perennial high-ranking markets (being No. 1 sure does look good in your marketing assets), and a favorite inside the walls of SBJ, too.","type":"text"},{"_id":"FYPYQZSJHVBUJOZIAUQJQQL2S4","content":"A lot has changed on the data side since that first effort.","type":"text"},{"_id":"PQYF2EFKWJHCTP32QSL723R2WU","content":"The year 2005 was the wild, wild west in minor league sports. There were six independent baseball leagues; five soccer leagues; the venerable Continental Basketball Association was still around, and the NBA’s National Basketball Development League (now the G League) was just getting started; and eight indoor football leagues, including the AF2, which had 34 teams with plans to go as high as 60.","type":"text"},{"_id":"B7XPYIARCBC77H57Z6EUG4LGMM","content":"That first ranking included an exhaustive 546 teams in 230 markets.","type":"text"},{"_id":"M54YNEE7QBDD7IGCGEII4CSLRM","content":"Along the way, as leagues expanded and new leagues emerged, a number of markets, such as Oklahoma City, Austin, Las Vegas, Louisville, and Cary, N.C., joined the ranks of what we consider “major league.”","type":"text"},{"_id":"YL5RTP3BKVEZNJ53TNRIEJFDGM","content":"Major League Baseball’s contraction of 40 teams in 2021 affected our data.","type":"text"},{"_id":"CYD67UZYAJE3JMKVKPUVKYL2YY","content":"Tulsa, Okla., was a top-10 market in the early days, then dropped out during its WNBA years and is back to being an annual contender for No. 1.","type":"text"},{"_id":"6JFUUF75N5BBFNVHI2CWAGXQEY","content":"And many economically hard-hit cities — including Abilene and Odessa in Texas, and Flint and Muskegon in Michigan — lost teams and never made it back on the list.","type":"text"},{"_id":"MAOXQ3VL3RGJFHIXOCNLRPNGYA","content":"And it’s not a cliche — the perennially high-ranking markets have made themselves integral parts of their communities.  ","type":"text"},{"_id":"JQIB45K2DFAMZKNCXYJKM43JQA","content":"Although our methodology has remained constant, the No.1s have changed almost every time. And while this remains a data-based ranking, it’s the industry that validates the findings. Such as when Todd Frederickson, president of the Iowa Wild and vice president of marketing for the Minnesota Wild, regularly challenged job candidates who might be hesitant about relocating to Iowa: “Google Des Moines.” (Des Moines finished No. 1 in 2017.)","type":"text"},{"_id":"CFRYA4MKC5CPVPH7NDXFVHMG3Q","content":"When Charleston, S.C., came out on top in 2022, we had a hard time at first hearing James Earl Jones telling us to build something in the marsh until we remembered industry veteran Mike Veeck saying in 2011: “I moved here 15 years ago with the intention of working here for one year. Now I’ll never leave.”","type":"text"},{"_id":"SYZCPPTKGZACXEVNXMIGIN2EPY","content":"Similarly, this year’s winner is likely an unfamiliar sports market to a lot of people. But Portland, Maine, embraces its minor league status.","type":"text"},{"_id":"5SBEZMRGOBBFVKNFLX7H2ZJWUM","content":"“I’ve never felt more part of a community than attending games in Portland,” said Oak View Group’s Kristen Fulmer.","type":"text"},{"_id":"UQZPYPU34FC5FDUKTLUVMBUBAQ","content":"<h2>Methodology</h2>","type":"text"},{"_id":"J7ZSZEPRW5E6XHGBKFCEFVBCJE","content":"This is the <sapn>10th time Sports Business Journal has produced a ranking of the nation’s minor league markets, the first coming in 2005 and then every other year through 2019. The study that was scheduled for 2021 was bumped to 2022 due to the impact of the pandemic.</span>","type":"text"},{"_id":"YGPFUOYRPFHTTCT7NHR7J5XENQ","content":"<sapn>This year’s project included a ranking of:</span>","type":"text"},{"_id":"25W34JM66FAP7F3ACA2F6VU3BE","content":"<sapn>■ </span> <sapn>194 markets</span>","type":"text"},{"_id":"WPIAECCUFVBNTPPZFSW7GZO6HM","content":"<sapn>■ </span> <sapn>28 leagues</span>","type":"text"},{"_id":"ZKVOWBXU7NERBOR57KGZQU7BFE","content":"<sapn>■ </span> <sapn>309 professional teams</span>","type":"text"},{"_id":"YEMDHSUG4VHK5NSPBUGG6FGUBI","content":"<sapn>■ </span> <sapn>194.1 million in total attendance</span>","type":"text"},{"_id":"GB2NFMAB2BHS7HIUKKVALMKJFM","content":"<sapn>■ </span> <sapn>$3.1 billion in construction at 87 new or extensively renovated venues</span>","type":"text"},{"_id":"FG2NY6FRPRBT7HNM52ITF3MMSU","content":" ","type":"text"},{"_id":"YON4RXJWZRFGNKUX4SOKLFFAXU","content":"Each team in this survey was assigned a territory based on the location of its home venue within one of the U.S. Office of Management and Budget’s 387 metropolitan statistical areas (markets with a population of at least 50,000) and 538 micropolitan statistical areas (less than 50,000). Markets that are home to an MLB, MLS, NBA, NFL, NHL, WNBA, NWSL, NLL or PWHL franchise — the highest level of competition for each of those sports — are not measured.","type":"text"},{"_id":"FQ4JESCS5RG5RJ5BUKF5T7OEOY","content":"Each market’s score comes from its ability to retain its franchises, maintain the venues and attract spectators to games, and is indexed against market-specific changes in population according to the U.S. Census Bureau and the total amount of wealth, according to the U.S. Bureau of Economic Analysis.","type":"text"}],"created_date":"2024-10-25T16:45:59.203Z","credits":{"by":[{"referent":{"id":"MNAIHVZWTI6Q2DRJP3ERDO7XFY","type":"author"},"type":"reference","additional_properties":{"_do_not_inflate":true}}]},"description":{"basic":"When we launched the minor league markets ranking in 2005, it was a way to shine a light on teams, leagues and markets that didn’t often make it on Sports Business Journal’s pages. It was, and is, a data-driven ranking that has become coveted by the perennial high-ranking markets (being No. 1 sure does look good in your marketing assets), and a favorite inside the walls of SBJ, too."},"display_date":"2024-10-21T04:00:00Z","first_publish_date":"2024-10-21T04:00:00Z","headlines":{"basic":"Minor League Markets: Observations and methodology","meta_title":"Minor League Markets: Observations and methodology"},"label":{"hide_byline":{"text":"false"}},"language":"en","last_updated_date":"2025-01-23T08:09:05.719Z","owner":{"id":"leadersgroup","sponsored":false},"promo_items":{},"publish_date":"2024-10-21T04:00:00Z","revision":{"branch":"default","editions":["default"],"parent_id":"D4MTCZMV2NBSDFC7WV5EH7JJSQ","published":true,"revision_id":"ATX3SVQ72NHABHA3LQHAVYFXHQ"},"status":"published","subheadlines":{"basic":""},"subtype":"standard-article","taxonomy":{"tags":[{"_id":"b4b9a598adc24dd5b01232b714fa1dc9","slug":"google","text":"Google","type":"tag"},{"_id":"9ee4f0a844654ff39f3e996c8c11250b","slug":"mlb","text":"MLB","type":"tag"},{"_id":"bafbaacc911542c0be7fcb446c10a371","slug":"mls","text":"MLS","type":"tag"},{"_id":"9ade400fd3b54b8ba91a672324fce4a1","slug":"minnesota-wild","text":"Minnesota Wild","type":"tag"},{"_id":"b96a87bde0134ff1b2640d9de16ee7c0","slug":"nba","text":"NBA","type":"tag"},{"_id":"7265c7c48b8a48f8b2223e2327f47780","slug":"nfl","text":"NFL","type":"tag"},{"_id":"612304c622474d9cbb6d004eb6d0feae","slug":"nhl","text":"NHL","type":"tag"},{"_id":"2121a0ea0949486cabb6e52b8f27e91a","slug":"nll","text":"NLL","type":"tag"},{"_id":"c592ea472c59473fa9d4e9b71b596181","slug":"nwsl","text":"NWSL","type":"tag"},{"_id":"241e651eccf34671a3d233a98582fe5e","slug":"wnba","text":"WNBA","type":"tag"},{"_id":"in-depth","slug":"in-depth","text":"In-Depth","type":"tag"},{"_id":"journal","slug":"journal","text":"Journal","type":"tag"}],"sections":[{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/archive","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/sections/leagues-and-governing-bodies","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}],"sites":[{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/archive","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},{"type":"reference","referent":{"id":"/sections/leagues-and-governing-bodies","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}],"primary_section":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}},"primary_site":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}},"type":"story","version":"0.10.10","_id":"NCBSNF6HKTM6ZMLCUCGYVGRZMU","canonical_url":"/Articles/2024/10/21/minor-league-markets-methodology/","websites":{"sbj":{"website_url":"/Articles/2024/10/21/minor-league-markets-methodology/","website_section":{"type":"reference","referent":{"id":"/sections/franchises","type":"section","website":"sbj"},"additional_properties":{"_do_not_inflate":true}}}}},{"_id":"XFP33KZSIBC25GWEOIHEMS5ILA","content":"Portland can make the same claim, as Sports Business Journal’s 2024 No. 1 minor league sports market.","type":"text"},{"_id":"ZMFQ4343FJH2PNFXG64ORBAUIU","content":"Ask the area’s team staffs, venue operators, municipal employees and sports business executives in the city and throughout the country to tell a story of Portland sports, and it’s almost as if everyone is reading from the same lineup card. Portland is about a community whose teams — including one that has captured the city’s hearts even though it has yet to play a game — are intricately connected to each other and to their parent clubs barely 100 miles away in Boston, and whose employees are devout New Englanders who respect their roles as caretakers of a community treasure.","type":"text"},{"_id":"OZ35SRYQKBEXPDN6Q2RLLXBB3I","content":"It’s about heart. Here are their stories.","type":"text"},{"_id":"X34ZOO5UJMJFXV5YFJCXCUPDHU","additional_properties":{"fullSizeResizeUrl":"/resizer/S5yhyMDF_4qEMlaQLVE33qv6qFg=/arc-photo-leadersgroup/arc2-prod/public/X34ZOO5UJMJFXV5YFJCXCUPDHU.png","galleries":[],"mime_type":"application/octet-stream","originalName":"pg-23-MLM-Portland-Sea-Dogs-Hadlock-Field.ashx","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/X34ZOO5UJMJFXV5YFJCXCUPDHU.png","proxyUrl":"/resizer/S5yhyMDF_4qEMlaQLVE33qv6qFg=/arc-photo-leadersgroup/arc2-prod/public/X34ZOO5UJMJFXV5YFJCXCUPDHU.png","published":true,"resizeUrl":"/resizer/S5yhyMDF_4qEMlaQLVE33qv6qFg=/arc-photo-leadersgroup/arc2-prod/public/X34ZOO5UJMJFXV5YFJCXCUPDHU.png","restricted":false,"thumbnailResizeUrl":"/resizer/IRH9VnxIJZdQyHVSJ5YDarEP1pg=/300x0/arc-photo-leadersgroup/arc2-prod/public/X34ZOO5UJMJFXV5YFJCXCUPDHU.png","version":1},"address":{},"auth":{"1":"19e659b8d5c99e1ed4c8be3f3278437b386f26f975a315b3f8891abd23310baa"},"caption":"The “Maine Monster” rose in left field in 2003 when the Sea Dogs became a Red Sox affiliate.","created_date":"2024-11-25T10:38:30Z","height":646,"last_updated_date":"2024-11-25T10:39:53Z","licensable":false,"owner":{"id":"leadersgroup"},"source":{"additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Portland Sea Dogs","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/X34ZOO5UJMJFXV5YFJCXCUPDHU.png","version":"0.10.9","width":1000},{"_id":"YGXJBQUNHNBNRETWYSBN433IDA","content":"<h2>Sea Dogs</h2>","type":"text"},{"_id":"IX62V5Q6ONA2NEPLFJIDPFBPEU","content":"G <sapn>eoff Iacuessa</span> <sapn>,</span> <sapn>a native of Greenfield, Mass., was in his final semester in UMass Amherst’s sports management program when several minor league baseball teams came on campus to interview for interns.</span>","type":"text"},{"_id":"RODDF4ETEZDQ3JCABBCJBWZJ3Q","content":"<sapn>“I interviewed with all of them,” said Iacuessa, now the Portland Sea Dogs president and general manager. “My adviser told me if Portland offered me a spot to take that, as it was a great opportunity. They offered and I accepted.”</span>","type":"text"},{"_id":"GUY6Y22DNBDZFC2QTIBHGE6HRE","content":"<sapn>He started as an intern in 2001 and said he’s had opportunities to go elsewhere, but never has.</span>","type":"text"},{"_id":"Y6TRNNBIBFBMTGLCXJERFBJ5BA","content":"<sapn>Times are good in the ballpark. He said the club’s overall revenue has hit record levels in each of the past three seasons.</span>","type":"text"},{"_id":"7S3UO7ZVYJD25OZU26HBOBNDDA","content":"<sapn>The Class AA club averaged 6,021 fans per game over the past two seasons combined, a 9% increase over the previous decade. That comes despite making the playoffs only once (2022) since 2015, and without any halo effects from the Boston Red Sox, its parent club that has made the playoffs just once in the past six seasons.</span>","type":"text"},{"_id":"K3ZYRXBPSNGHTC727J7UQR5NIY","content":"<div class=\"breakout-box\">\n<h3>Retained staff</h3>\n<h5>Jim Heffley<strong>, vice president of financial and game operations (since the 1994 inaugural season)</strong></h5>\n<h5><strong>Matt Drivas</strong><strong>, director of stadium operations and food and beverage (1994)*</strong></h5>\n<h5><strong>Slugger</strong><strong> (1994)*</strong></h5>\n<h5><strong>Chris Cameron</strong><strong>, vice president of communications and fan experience (1996 part-time seasonal employee; full time since 1999)*</strong></h5>\n<h5><strong>Mike Scorza</strong><strong>, director of food service (2000)</strong></h5>\n<h5><strong>Geoff Iacuessa,</strong><strong> president and general manager (2001)</strong></h5>\n<h5><strong>Jason Cooke</strong><strong>, head groundskeeper (2010)*</strong></h5>\n<h5><strong>Dennis Meehan</strong><strong>, assistant general manager of sales (intern in 2003, returned in 2013)*</strong></h5>\n<h5><strong>Alan Barker</strong><strong>, director of business development (2014)</strong></h5>\n<h5><em>*Mainer</em></h5>\n</div>\n<h5></h5>","type":"raw_html"},{"_id":"2TUTPFBOO5HFFFK3ZZ2T3Z2OZU","content":"<sapn>Merchandise sales continue to be strong, even though the team has had the same design for a generation.</span>","type":"text"},{"_id":"N3QCD7XVQBGI3NRPEAGSAXMZMM","content":"<sapn>“We have been ranked in the top 25 every year since 1993, the first year MiLB tracked sales data, dating back to prior to even playing a game,\" Iacuessa said. “When we switched from the Marlins to the Red Sox in the fall of 2002, we changed our primary color from Miami teal to Boston red, but otherwise we’ve had the same logo.”</span>","type":"text"},{"_id":"N4C36DCZIZA4LK4UFLLIVDOULU","content":"<sapn>The club sees a surge in merch sales during its occasional alternate jersey nights, which have included transformations into the Maine Lobster Bakes, the Maine Whoopie Pies (honoring the official state treat), the Maine Red Snappers (the state’s iconic red hot dog, not a seafood), the Maine Bean Suppahs and the Maine Clambakes.</span>","type":"text"},{"_id":"MABJ5NJBW5DONCNPIW54UOWNMY","content":"<sapn>Additionally, the club took its food and beverage operations in-house several years ago, which helps its bottom line.</span>","type":"text"},{"_id":"KDZTNREVPND5LHO7INFZZYCYUA","content":"A decade of future revenue was bolstered earlier this month when the club signed its first naming-rights deal that rebranded the ballpark as Delta Dental Park at Hadlock Field. The team was granted rights to market the name as part of its recently signed 15-year lease (with a five-year mutual option).","type":"text"},{"_id":"VAJK4OXRV5AX7ESVJJLQBRYL7Q","content":"<sapn>The Maine legislature this spring approved a $2 million tax break to the team to pay for renovations to the city-owned ballpark. Diamond Baseball Holdings, which bought the team in 2022, is covering the remaining $8 million to $10 million in upgrades that will be ready by Opening Day 2025. The lighthouse that rises from the center field fence when a Sea Dogs player hits a home run and when the home team wins will remain.</span>","type":"text"},{"_id":"FMWWJPRDDRACJHPX4U7XALTHEY","content":"<div style=\"min-height:482px;\" id=\"datawrapper-vis-lLB9c\">\n<script type=\"text/javascript\" defer src=https://datawrapper.dwcdn.net/lLB9c/embed.js charset=\"utf-8\" data-target=\"#datawrapper-vis-lLB9c\"><\/script>\n<noscript><img src=https://datawrapper.dwcdn.net/lLB9c/full.png alt=\"\" /></noscript></div>","type":"raw_html"},{"_id":"MGZMQDUSPJCRBMFGXZF56OWWY4","content":"Greg Watson, the city’s director of housing and economic development, grew up going to Pawtucket Red Sox games 30 minutes south of his hometown of Norwood, Mass., and during the recent ballpark lease negotiations, he stressed to local officials that Portland did not want to lose the Sox affiliate like its Rhode Island neighbor did. The new lease calls for the city to receive a portion of a ticket surcharge that will be put into a fund earmarked for future stadium upgrades. The city will receive 25 cents per ticket sold in 2025 and 2026, with an escalator that peaks at 50 cents over the course of the lease. The city is projecting up to $150,000 per year from the surcharge.","type":"text"},{"_id":"TPFLINCNKVBSTKTP2RU4VMOOXM","content":"<sapn>The team’s connection to the Red Sox is strong. Both teams are sponsored by L.L. Bean (see list, Page 27). The club has played at Fenway Park four times. Those games did not include revenue share, Iacuessa said, “but provided a unique experience for our fans and players, and exposure for minor league baseball in general.”</span>","type":"text"},{"_id":"J6VQJWFJP5BQBMXJJ2DOHB2KWI","content":"<sapn>The Sea Dogs’ “Maine Monster” was built in 2003 when the club became a Red Sox affiliate (and the same year the seats were added atop the Fenway Green Monster).</span>","type":"text"},{"_id":"S6L4BL5BO5B2VBE5QRNEK7NPH4","content":"<sapn>Additionally, Sea Dogs broadcasters Emma Tiedemann and Rylee Pay, who in 2023 became the second pair of female broadcasters in professional baseball, called three innings of a Red Sox game on NESN in August.</span>","type":"text"},{"_id":"MXM6Y2GAXNFELBBWSLLWWE6M6A","content":"<sapn>After DBH bought the club, the company retained the front office staff, respecting the decades of stability and community equity the crew had earned.</span>","type":"text"},{"_id":"OF6PSIDWVVISYKBBDK5CPVPZSM","additional_properties":{"fullSizeResizeUrl":"/resizer/ZK4bqGddqN9cOFdWO3FLzfRzngA=/arc-photo-leadersgroup/arc2-prod/public/OF6PSIDWVVISYKBBDK5CPVPZSM.png","galleries":[],"mime_type":"application/octet-stream","originalName":"pg-24-MLM-Portland-Mariners.ashx","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/OF6PSIDWVVISYKBBDK5CPVPZSM.png","proxyUrl":"/resizer/ZK4bqGddqN9cOFdWO3FLzfRzngA=/arc-photo-leadersgroup/arc2-prod/public/OF6PSIDWVVISYKBBDK5CPVPZSM.png","published":true,"resizeUrl":"/resizer/ZK4bqGddqN9cOFdWO3FLzfRzngA=/arc-photo-leadersgroup/arc2-prod/public/OF6PSIDWVVISYKBBDK5CPVPZSM.png","restricted":false,"thumbnailResizeUrl":"/resizer/bAxY7xh4_Grug72TCpWCYWGD7c4=/300x0/arc-photo-leadersgroup/arc2-prod/public/OF6PSIDWVVISYKBBDK5CPVPZSM.png","version":1},"address":{},"auth":{"1":"2c8f64d7c28dca488f7d40ec08bade3a4ae3f4502a652979a486d1aa14fdde98"},"caption":"Attendance at Cross Insurance Arena grew by 16% last season, to an average of 4,377 a game. ","created_date":"2024-11-25T10:38:30Z","height":671,"last_updated_date":"2024-11-25T10:39:53Z","licensable":false,"owner":{"id":"leadersgroup"},"source":{"additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Connor Blake / Maine Mariners","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/OF6PSIDWVVISYKBBDK5CPVPZSM.png","version":"0.10.9","width":1000},{"_id":"TKKAISWCKFHL7EYOUDZGMAKTPM","content":"<h2><span>Mariners</span></h2>","type":"text"},{"_id":"3VZQ5ERMNNEE5N2G33EG67K5CY","content":"<sapn>T</span> he originalMaine Mariners began play in 1977, and the city’s hockey fans supported the team through several affiliation changes and periods of instability. But on May 4, 2016, they were blindsided when the Portland Pirates (a Florida Panthers AHL affiliate) announced they were relocating immediately to Springfield, Mass., after 23 years in Maine, and barely two years after a $34 million arena renovation had been completed. But within weeks, several groups were forming to bring hockey back. At the end of the 2016-17 season, Comcast Spectacor (the owners of the original Mariners in the 1970s) announced that it was bringing hockey back to Portland.","type":"text"},{"_id":"P7JNJ6KYIZAOVOZ3ZHGQ3N7VWY","content":"<sapn>The new era has been a success.</span>","type":"text"},{"_id":"B4RTHUXKKZB5JECAAXUEIEE65A","content":"<sapn>The ECHL club averaged 4,377 fans per game last season, an increase of 16% over the 2022-23 season, and a jolt of 30% over what the Portland Pirates drew in their final season.</span>","type":"text"},{"_id":"ZJ7DUURVX5DATOJYKONXWQRCN4","content":"<sapn>Adam Goldberg, Mariners president and governor, said the club last season saw a 28% year-over-year increase in merchandise sales, a 21% increase in season-ticket sales and a 39% increase in group ticket sales, which all led to a franchise record for overall revenue.</span>","type":"text"},{"_id":"HTBORLF5VFHCD3XGWNM27PIFD4","additional_properties":{"fullSizeResizeUrl":"/resizer/_Eoxgdxf6HqLfTloGZUbfgfHQkk=/arc-photo-leadersgroup/arc2-prod/public/HTBORLF5VFHCD3XGWNM27PIFD4.png","galleries":[],"mime_type":"application/octet-stream","originalName":"pg-24-MLM-Portland-Mariners-Zamboni.ashx","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/HTBORLF5VFHCD3XGWNM27PIFD4.png","proxyUrl":"/resizer/_Eoxgdxf6HqLfTloGZUbfgfHQkk=/arc-photo-leadersgroup/arc2-prod/public/HTBORLF5VFHCD3XGWNM27PIFD4.png","published":true,"resizeUrl":"/resizer/_Eoxgdxf6HqLfTloGZUbfgfHQkk=/arc-photo-leadersgroup/arc2-prod/public/HTBORLF5VFHCD3XGWNM27PIFD4.png","restricted":false,"thumbnailResizeUrl":"/resizer/_hV3qZ1iJuXf_CEBY5TlgFnWjJM=/300x0/arc-photo-leadersgroup/arc2-prod/public/HTBORLF5VFHCD3XGWNM27PIFD4.png","version":1},"address":{},"auth":{"1":"f101f61431081d07f94e8bd195d6274a327675de40395c91876e3c6a5ecc2abb"},"caption":"Local brewery Lone Pine has sponsored the Mariners’ Zamboni since 2018.","created_date":"2024-11-25T10:38:30Z","height":1000,"last_updated_date":"2024-11-25T10:39:56Z","licensable":false,"owner":{"id":"leadersgroup"},"source":{"additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Maine Mariners","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/HTBORLF5VFHCD3XGWNM27PIFD4.png","version":"0.10.9","width":1000},{"_id":"6NXUE4BR4ZFGPPU4PY5OXIZS7U","content":"<sapn>Similar to the team’s baseball counterparts, a new naming-rights contract will help provide guaranteed revenue. Cross Insurance’s 10-year, $2.724 million naming-rights deal expired this year but was recently renewed for another decade for $2.94 million, according to county documents.</span>","type":"text"},{"_id":"JKS3GOVQPREHNERPBT75KFEFVU","content":"<sapn>The arena is owned by Cumberland County and operated by Oak View Group.</span>","type":"text"},{"_id":"A7CIKUNBJJHVFGAIIWSQZOPQ64","content":"The front office has several New England natives: Jordan Place (director of partnerships), Ian Nagle (director of finance) and Kathryn Horrigan (director of marketing), who grew up on Boston’s North Shore and worked as a Fenway Park greeter for two seasons.","type":"text"},{"_id":"DIG6U62C4ZDADOLQ5VMEPWWWHY","content":"<sapn>The club was purchased earlier this month by Dexter Paine, a North Conway, N.H., native who grew up with the famous Bobby Orr poster over his bed and remembers the 90-minute rides back home from the original Portland Mariners games at night, “often in New England weather.”</span>","type":"text"},{"_id":"K5E2CRCQ5VAV5OQFX2XD6634QU","content":"<sapn>He earned his economics degree from Williams College in Massachusetts and has spent nearly four decades simultaneously in the private equity world (he is the co-founder and chairman of Paine Schwartz Partners, a private equity firm specializing in sustainable food chain investing) and building an extensive sports résumé. A former ski racer, he has served as a member of the U.S. Olympic & Paralympic Committee board of directors since 2021, and is on both the boards of U.S. Biathlon and U.S. Ski and Snowboard. He was also actively involved in Salt Lake City’s successful 2034 Olympic Winter Games bid.</span>","type":"text"},{"_id":"U7GEN4WU2VA5LI5VHETBFENF7U","content":"<div class=\"breakout-box\">\n<h3>Cheers to Mainers!</h3>\n<h5 class=\"p1\" style=\"color: #000000; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: normal;\">There are more than two dozen breweries in the greater Portland, Maine, area, and three of them have made it easy for fans to pair a craft pint with their favorite local team.</h5>\n<h5><strong><em>Maine Mariners</em></strong></h5>\n<h5>Slapshot Session Ale (Lone Pine Brewery Co.)<br />\n<strong>Launched: </strong><strong>2018<br />\n</strong><strong>Note:</strong><strong></strong><strong>The beermaker has also sponsored the team’s Zamboni since 2018.</strong></h5>\n<h5><strong><em>Hearts of Pine</em></strong></h5>\n<h5>Hearts of Pine Pale Ale (Bissell Brothers)<br />\n<strong>Launched:</strong><strong></strong><strong>2024<br />\n</strong><strong>Note:</strong><strong></strong><strong>Made with 100% local Maine malts and sold exclusively at Bissell Brothers’ in-stadium beer garden, and at the Bissell tap room located just about a mile away from the stadium.</strong></h5>\n<h5 class=\"p5\" style=\"color: #000000; margin-top: 0px; margin-right: 0px; margin-left: 0px; line-height: normal;\"><strong>Additionally, Allagash Brewing Co. will be brewing a Hearts-branded beer, although the specific style has yet to be decided.</strong></h5>\n</div>","type":"raw_html"},{"_id":"RKGEDWG37JHMTK5QIYTIGKOK2E","content":"<sapn>But something was missing.</span>","type":"text"},{"_id":"7IZWQIG2NJELHESN5QH2BVENDE","content":"<sapn>“My real passion has always been hockey,” he said.</span>","type":"text"},{"_id":"DCRBSJPJK5ELHDXNNM3SZ3M42A","content":"<sapn>He looked around a little at possible markets and called Todd Halloran, a friend from private equity. Halloran, who bought the Charleston (S.C.) Stingrays in 2018 (the city was SBJ’s No. 1 minor league market in 2022), gave him some simple advice:</span>","type":"text"},{"_id":"ULSMD4CUKBEMRO3PBNVNWYQQ6U","content":"<sapn>“Buy a team you like in a city that you’d want to go to.”</span>","type":"text"},{"_id":"VNRMOTWYHVDJBLVTPR236RBL4A","content":"<sapn>Hello, Portland.</span>","type":"text"},{"_id":"IAPI5LCNMFEXVOPAMZDLUK4RW4","content":"<sapn>Paine’s mother and two sisters live in the Portland area, so it all made sense.</span>","type":"text"},{"_id":"HUMALHKCM5F2RPHLOFZKKC753E","content":"<sapn>The entire process took nearly two years, he said, saying Comcast Spectacor was “fantastic to work with.” He paid the $6 million franchise fee, as well as other expenses, and now is excited for the season to start on Friday night.</span>","type":"text"},{"_id":"67MV5ZD37FAU7KJQ6NRTR76HHM","content":"<sapn>“The first two weeks of ownership were easy,” he said. “There were no games.”</span>","type":"text"},{"_id":"YZENZ5ZD5WPOS3S767E6UMQO3E","additional_properties":{"fullSizeResizeUrl":"/resizer/PS2ND83nJFcWI6dVa20Y2EkJihU=/arc-photo-leadersgroup/arc2-prod/public/YZENZ5ZD5WPOS3S767E6UMQO3E.png","galleries":[],"mime_type":"application/octet-stream","originalName":"pg-25-MLM-Portland-Celtics.ashx","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/YZENZ5ZD5WPOS3S767E6UMQO3E.png","proxyUrl":"/resizer/PS2ND83nJFcWI6dVa20Y2EkJihU=/arc-photo-leadersgroup/arc2-prod/public/YZENZ5ZD5WPOS3S767E6UMQO3E.png","published":true,"resizeUrl":"/resizer/PS2ND83nJFcWI6dVa20Y2EkJihU=/arc-photo-leadersgroup/arc2-prod/public/YZENZ5ZD5WPOS3S767E6UMQO3E.png","restricted":false,"thumbnailResizeUrl":"/resizer/fHcP0sXGp8-DqyFDRM0AYyGIssE=/300x0/arc-photo-leadersgroup/arc2-prod/public/YZENZ5ZD5WPOS3S767E6UMQO3E.png","version":1},"address":{},"auth":{"1":"9942c5305d0c4fd8b2e969e226ab3c2d98526d237d4c92a3e0238eb27dd6049c"},"caption":"","created_date":"2024-11-25T10:38:30Z","height":667,"last_updated_date":"2024-11-25T10:39:46Z","licensable":false,"owner":{"id":"leadersgroup"},"source":{"additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Maine Celtics","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/YZENZ5ZD5WPOS3S767E6UMQO3E.png","version":"0.10.9","width":1000},{"_id":"IK2MOADUMVATDNNGRQJZHNGGDI","content":"<h2>Celtics</h2>","type":"text"},{"_id":"4SIHYRCCMFGJLDSXHM4Q5DOCAM","content":"<sapn>T</span> he Maine Celtics might be the most over-indexing team in the city.","type":"text"},{"_id":"CGHC3ZGYCZH7VOZM2FS3PDJW7M","content":"<sapn>Playing in one of the G League’s smallest markets, the team previously called the Maine Red Claws was second in the league in per-cap revenue and fourth in merchandise sales.</span>","type":"text"},{"_id":"B4UDIX43BVDIJAH6G2QQD2EZIQ","content":"<sapn>Last season’s ticket revenue and corporate partner revenue were all franchise records, said team President Dajuan Eubanks, who has lived in Portland since 2005 and been with the team since 2009.</span>","type":"text"},{"_id":"B2L7VVNLHBH2RHQSH3WIGM4OSA","content":"<sapn>Since 2021, the team has seen significant improvements in all revenue streams, he said. The 2023-24 season saw a 35% increase in season tickets, and they have topped 1,000 full-season tickets for 2024-25, which means that nearly half of the 2,400-seat Portland Exposition Building, also known as The Expo, is filled with long-term fans.</span>","type":"text"},{"_id":"UMMD4AWK55GFVHIV3YITXJMEGE","content":"<div style=\"min-height:606px;\" id=\"datawrapper-vis-v2uzd\">\n<script type=\"text/javascript\" defer src=https://datawrapper.dwcdn.net/v2uzd/embed.js charset=\"utf-8\" data-target=\"#datawrapper-vis-v2uzd\"><\/script>\n<noscript><img src=https://datawrapper.dwcdn.net/v2uzd/full.png alt=\"\" /></noscript></div>","type":"raw_html"},{"_id":"CZ4XR5DDKJGI3OO34QROJC5PGU","content":"<sapn>The  city-owned venue is the second-oldest arena in continuous operation in the United States, behind Matthews Arena in Boston.</span>","type":"text"},{"_id":"MJJ4WCZMJ5F6ZGVFOEFWKCMJVA","content":"<sapn>Additionally, the team saw a 30% increase in group tickets sold and an overall ticket revenue surge of 39.7%, with 15 sellouts. The team’s per-game revenue increased by more than 20%, and was ranked fifth in the league.</span>","type":"text"},{"_id":"SGSTIIF7WJEGLE7SVXGAESVV44","content":"<sapn>Since being purchased by the Boston Celtics in 2019, the affiliate has also seen a dramatic increase in corporate partners, Eubanks said. The former Harlem Globetrotter said that included an 18% increase in associated revenue last season. The club also enjoyed a 40% year-over-year increase in merchandise sales last season, certainly bolstered by the club’s first appearance in the league finals.</span>","type":"text"},{"_id":"IXZR3VEU6JCLZBPKMIX42KDL44","content":"<sapn>Additionally, the team has 120,000 Instagram followers, more than any other account in the Portland market, said Evans Boston, the club’s senior director of public and community relations. The Maine native joined the team in 2014, after covering the Red Claws since their inception as sports anchor and reporter for WGME, Portland’s CBS affiliate.</span>","type":"text"},{"_id":"JTTJHIXWTCQZ2WNMY6JI5RLVYY","additional_properties":{"fullSizeResizeUrl":"/resizer/Hcz5NLHo6cxdfx4KcGsuM07c0E4=/arc-photo-leadersgroup/arc2-prod/public/JTTJHIXWTCQZ2WNMY6JI5RLVYY.png","galleries":[],"mime_type":"application/octet-stream","originalName":"pg-26-MLM-Hearts-banner.ashx","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/JTTJHIXWTCQZ2WNMY6JI5RLVYY.png","proxyUrl":"/resizer/Hcz5NLHo6cxdfx4KcGsuM07c0E4=/arc-photo-leadersgroup/arc2-prod/public/JTTJHIXWTCQZ2WNMY6JI5RLVYY.png","published":true,"resizeUrl":"/resizer/Hcz5NLHo6cxdfx4KcGsuM07c0E4=/arc-photo-leadersgroup/arc2-prod/public/JTTJHIXWTCQZ2WNMY6JI5RLVYY.png","restricted":false,"thumbnailResizeUrl":"/resizer/nu6hFTAd4AVqqCdUrLoGhimaR4M=/300x0/arc-photo-leadersgroup/arc2-prod/public/JTTJHIXWTCQZ2WNMY6JI5RLVYY.png","version":1},"address":{},"auth":{"1":"a36a8f19bf3402dd24b49255bc5d115da7cf1467a30bc608b1c24e92e18eeead"},"caption":"The Hearts of Pine brand reveal event attracted more than 1,000 in April.","created_date":"2024-11-25T10:38:30Z","height":667,"last_updated_date":"2024-11-25T10:39:51Z","licensable":false,"owner":{"id":"leadersgroup"},"source":{"additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Portland Hearts of Pine","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/JTTJHIXWTCQZ2WNMY6JI5RLVYY.png","version":"0.10.9","width":1000},{"_id":"34SW7JOGUNE2XHOWDIOXV3PTKQ","content":"<h2><span>Hearts of Pine</span></h2>","type":"text"},{"_id":"GPCF5BSODBFUZL6DN3YHMVVLSQ","content":"<sapn>W</span> hen the Hearts of Pine take the field for the first time next spring at the nearly century-old Fitzpatrick Stadium, it will mark the culmination of a seven-year process that started on a chilly, rainy November day in 2017, when executives from the USL toured Portland and decided that the city would make an ideal market for a new franchise.","type":"text"},{"_id":"YWGTRTAFWRFENL3XJANHDHEPCY","content":"<sapn>Sheila Brennan Nee, strategic director of the Maine Sports Commission, spent much of 2018 working her sources and looking for the right person to steer the initiative.</span>","type":"text"},{"_id":"CXJT42ZBXJD4FFYJMIGUSUO36E","content":"She connected with Gabe Hoffman-Johnson, a two-time All-American and Maine state soccer player of the year at nearby Falmouth High School, former team captain at Dartmouth and former player on the USL Championship Saint Louis FC. Hoffman-Johnson had graduated from high school with Nee’s youngest daughter and had just opened his sports marketing agency in town, and they both shared their dream to launch a pro soccer team.","type":"text"},{"_id":"L73EP4PVJFDBFIXNIB7MRS65NM","content":"<sapn>Hoffman-Johnson’s father was a collegiate soccer coach and athletic director, and his mother is what he calls “an international peace-builder,” characteristics that the son has embraced.</span>","type":"text"},{"_id":"HFSKGLAB4RBEZBGN4RLP46ZBLI","content":"<sapn>“We began knocking on any doors we could think of, including a conversation with the then-City Manager Jon Jennings [former Boston Celtics coach and co-founder of the then-Maine Red Claws],” Nee said. “He immediately bought in.”</span>","type":"text"},{"_id":"JJ7A6VUL7BCWTGYIDFPRHQXE2E","content":"<sapn>And now, just six months after revealing the team crest, the city has embraced the Hearts.</span>","type":"text"},{"_id":"TDEA2RETFZFYRJR753OGIV2TDM","content":"<sapn>“We plan to have 4,000-4,500 season-ticket seats for 2025, which would be double the number of the leading League One team last season, and would rank in the top three out of the 24 [higher division] USL Championship teams,” said Kevin Schohl, team president and chief business officer, noting that there is now a wait list for such tickets.</span>","type":"text"},{"_id":"RP7UJ3AWWZBVBIAJEJWZV2J6SM","content":"<sapn>The team is spending nearly $3 million to upgrade the stadium for its games and for public use, and expects the seating capacity to be approximately 5,500.</span>","type":"text"},{"_id":"Y6G2DDWLLFEBPEFITL4PC3EYK4","content":"<sapn>If anyone doubted Hoffman-Johnson’s goal of fielding one of the most community-focused pro teams in the country, they need to look no further than the team’s shield.</span>","type":"text"},{"_id":"JJK5YW73RVGONKWRSATXKRHCA4","content":"<sapn>The Dirigo Heart is the club’s unique interpretation of “Dirigo,” replacing the traditional star seen on the state flag with a heart honoring the city’s Valentine’s Day Bandit tradition; the crest features the custom typeface “Pine Bandit,” with Portland arched across the heart shape; waves celebrate Maine’s maritime history; Hearts of Pine is displayed in a scroll, a nod to the state’s literary contributions, from Henry Wadsworth Longfellow to Stephen King; and, of course, the eastern white pine, Maine’s state tree.</span>","type":"text"},{"_id":"JIHG25IK3ARXAOPZPUWB6KRYMA","additional_properties":{"fullSizeResizeUrl":"/resizer/_aoeUsiCzjEJJhmibjJUpQwCvnA=/arc-photo-leadersgroup/arc2-prod/public/JIHG25IK3ARXAOPZPUWB6KRYMA.png","galleries":[],"mime_type":"application/octet-stream","originalName":"pg-26-MLM-Hearts-fans.ashx","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/JIHG25IK3ARXAOPZPUWB6KRYMA.png","proxyUrl":"/resizer/_aoeUsiCzjEJJhmibjJUpQwCvnA=/arc-photo-leadersgroup/arc2-prod/public/JIHG25IK3ARXAOPZPUWB6KRYMA.png","published":true,"resizeUrl":"/resizer/_aoeUsiCzjEJJhmibjJUpQwCvnA=/arc-photo-leadersgroup/arc2-prod/public/JIHG25IK3ARXAOPZPUWB6KRYMA.png","restricted":false,"thumbnailResizeUrl":"/resizer/43bbv0_MFU2XBThoTBIYOP2iGtk=/300x0/arc-photo-leadersgroup/arc2-prod/public/JIHG25IK3ARXAOPZPUWB6KRYMA.png","version":1},"address":{},"auth":{"1":"901ccee9f578b14aff8d3cfedce1b79e567fcb5f95fcd876405df8335a5af9ee"},"caption":"The team hosted season-ticket holders and their families at a Heartsapalooza special event in September.","created_date":"2024-11-25T10:38:30Z","height":667,"last_updated_date":"2024-11-25T10:39:49Z","licensable":false,"owner":{"id":"leadersgroup"},"source":{"additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Portland Hearts of Pine","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/JIHG25IK3ARXAOPZPUWB6KRYMA.png","version":"0.10.9","width":1000},{"_id":"Z5RA6GY43JDOJKCNVTZQVWZVA4","content":"<sapn>“When I saw the Hearts of Pine name and logo, I got chills and I also teared up at their launch events, seeing the community rally behind this team,” said Portland resident Kristen Fulmer, head of sustainability for Oak View Group and director of GOAL (Green Operations and Advanced Leadership). “The organization is so community-first, and their focus on impact is authentic and so specific to what Mainers love about our state.”</span>","type":"text"},{"_id":"SKYJUWZZFRCR7AU7XK253KSTM4","content":"<sapn>Schohl said the club has sold $170,000 in merchandise since the April brand launch (the USL record is $202,000 for any expansion team prior to its first kickoff), and that “we’ll have that record in hand soon, and we are aiming to double it after the Nov. 21 kit reveal.”</span>","type":"text"},{"_id":"JTJ57EETTRCHTP2YW45GMOK3IQ","content":"<sapn>Schohl spent most of his life in the Boston area, with a résumé that includes stints at Bain & Co., the Red Sox and DraftKings. He spent four years as director of analytics and strategic initiatives for AMB Sports and Entertainment, launching Atlanta United and the opening of Mercedes-Benz Stadium.</span>","type":"text"},{"_id":"VRZQ6NB47ZHQPNVQRWMXEZHYKY","content":"<sapn>Similar to the town’s other clubs, the team’s full-time staff roster is stocked with Mainers, including Brian Wold, vice president of marketing and communications; Hannah Sirois, director of operations; Nick Russo, senior manager of ticket sales and service; Mark Leach, senior manager of ticket operations and CRM; and marketing manager Pat Ouellette.</span>","type":"text"},{"_id":"AGADHIEXHVHIVC7MWKFCNOLMHI","content":"<sapn>The teams’ investor group consists of regional executives and philanthropists, including eight-time New England Emmy Award winner NESN reporter Tom Caron, who grew up playing soccer in nearby Lewiston, Maine, was the sports anchor at Portland’s WGME for five years and spent several seasons as radio play-by-play announcer and communications director for the AHL Portland Pirates.</span>","type":"text"},{"_id":"GRWMUZF3JREULD7QQENFZ3XTYA","content":"<sapn>Caron said he met Hoffman-Johnson five years ago at a Boston sports event. “Gabe said, ‘I’m thinking about putting a pro soccer team in Portland.’ It was the shortest and greatest idea I’d ever heard,” Caron said.</span>","type":"text"},{"_id":"QXBODMUHPBE5HPYYHDAEOMPNBU","content":"<sapn>The more Caron heard about Hoffman-Johnson’s “civic-first vision,” the more he wanted to be part of it.</span>","type":"text"},{"_id":"MBFQL5JMF5EITJHY2PZ4XODY5A","content":"“This wasn’t a business decision for Gabe, it was a cultural decision,” he said. “And that’s what Portland is really all about.”","type":"text"}],"description":{"basic":"In a New England port town known by outsiders for its lighthouses and shipyards, great beer and lobster, flannels and L.L. 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Wilf family can point to the success of U.S. Bank Stadium, which opened in 2016, and five division titles as hallmarks of their tenure.","created_date":"2024-11-25T10:38:32Z","height":667,"last_updated_date":"2024-11-25T10:39:58Z","licensable":false,"owner":{"id":"leadersgroup"},"source":{"additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Courtesy of Minnesota Vikings","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/X5KDNV7XOOTKSVRQLDZ7QJYUBU.png","version":"0.10.9","width":1000}},"headlines":{"basic":"Viking Conquest: In 20 seasons of ownership, the Wilf family has made major progress in Minnesota — with one goal left","meta_title":"Viking Conquest: In 20 seasons of ownership, the Wilf family has made major progress in Minnesota — with one goal left","web":"Vikings' Quest"},"websites":{"sbj":{"website_section":{"_id":"/sections/franchises","_website":"sbj","type":"section","version":"0.6.0","name":"Franchises","path":"/sections/franchises","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/sections/franchises","name":"Franchises","parent":{"default":"/","AllTopics":"/","AdditionalSections":"/"},"ancestors":{"AllTopics":["/"],"AdditionalSections":["/"]},"order":{"AllTopics":1006,"AdditionalSections":1007},"inactive":false,"website":"sbj","node_type":"section","_website":"sbj"}},"_website_section_id":"sbj./sections/franchises"},"website_url":"/Articles/2024/10/21/minnesota-vikings-wilf-family/"}},"content_elements":[{"_id":"RD4MQUB66ZFRTO2CWY54UEOWI4","content":"More than <sapn>six decades ago,</span> <sapn>Mark and Zygi Wilf learned to love the New York Giants from the bleachers at Yankee Stadium. Their father, Joseph, a Holocaust survivor and Polish immigrant, was hard at work building a real estate empire at the time, but he prioritized football because he wanted his children to adopt a passion for American sports.</span>","type":"text"},{"_id":"3I23KAAYVVCMRHU6GSE2YRBIT4","content":"<sapn>Today, the Wilf brothers and their cousin, Lenny Wilf, are celebrating their 20th season as owners of the Minnesota Vikings (Zygi is the chairman and control owner and individual stakes have never been disclosed). The team entered Week 7 in first place in the NFC North, and its always-sold-out stadium and team headquarters are the NFL’s brick-and-mortar gold standards. The franchise has multiplied 10x in value since the acquisition in 2005, and supercharged a new frontier for the Wilfs’ real estate business in the upper Midwest.</span>","type":"text"},{"_id":"J255LY6NDVA3LL6HMQOOF32AWY","content":"<sapn>Perhaps the biggest change was for the Wilf family itself. The older Wilf generation, Joseph and his brother, Harry, built a nationwide residential and commercial real estate empire from a modest, relatively anonymous perch in New Jersey. But as NFL owners, the soft-spoken Wilfs are among the most famous business leaders in Minnesota, and stakeholders in the most profitable sports league in the world. It’s a platform for everything else they do — from developments in greater Minneapolis; to activity in new markets like Orlando, such as buying Orlando City SC and Orlando Pride; to making inroads in London, where the Vikings were acting as gridiron football exporters by teaching flag football and promoting their brand.</span>","type":"text"},{"_id":"7P4S5EAD4BBO7FQGIRJ5HPLJOQ","content":"<sapn>“It strengthened our family in terms of being part of something greater than ourselves,” said Mark Wilf, who handles day-to-day Vikings leadership as team president. “It’s just such a great joy to be part of this.”</span>","type":"text"},{"_id":"GYIAYQN4LJEHLMK47RSKA4X72E","content":"<sapn>When the Wilfs and their co-investors acquired the team from the late Red McCombs for $600 million in 2005, it was hardly a tidy tale of destiny. The low-profile Wilfs were initially involved as minority partners, seeing it as a good investment and a chance to get involved in the sport they loved, assuming their hometown Giants would never be for sale. But the initial front man, Reggie Fowler, couldn’t prove his worth, and the Wilfs took over the lead position to get the deal done. </span>","type":"text"},{"_id":"YHZ4V2EH3FATBCTVSXRRZM6XDU","content":"<sapn>The team needed a new stadium, a culture refresh and better ties with its fan base and former players. What fans and Minnesotans wanted, said retired U.S. Bank CEO Richard Davis, were reassurances that the New Jersey-based developers would invest in Minnesota and keep the team there.</span>","type":"text"},{"_id":"HGQBOTF7WXP3M64HQXJ6CNJEUM","additional_properties":{"fullSizeResizeUrl":"/resizer/a-euChnweMB3uX5FJiL9Y5AdlLo=/arc-photo-leadersgroup/arc2-prod/public/HGQBOTF7WXP3M64HQXJ6CNJEUM.png","galleries":[],"mime_type":"application/octet-stream","originalName":"pg-07-Wilfs-Vikings.ashx","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/HGQBOTF7WXP3M64HQXJ6CNJEUM.png","proxyUrl":"/resizer/a-euChnweMB3uX5FJiL9Y5AdlLo=/arc-photo-leadersgroup/arc2-prod/public/HGQBOTF7WXP3M64HQXJ6CNJEUM.png","published":true,"resizeUrl":"/resizer/a-euChnweMB3uX5FJiL9Y5AdlLo=/arc-photo-leadersgroup/arc2-prod/public/HGQBOTF7WXP3M64HQXJ6CNJEUM.png","restricted":false,"thumbnailResizeUrl":"/resizer/SzCkVq9toq2oDYViIX3a-IGYrFM=/300x0/arc-photo-leadersgroup/arc2-prod/public/HGQBOTF7WXP3M64HQXJ6CNJEUM.png","version":1},"address":{},"auth":{"1":"4c8b82a58af5fd3123fba80b1f4822185f19d8775aec3ebbf1decf6c0b364c5a"},"caption":"The Wilf family can point to the success of U.S. Bank Stadium, which opened in 2016, and five division titles as hallmarks of their tenure.","created_date":"2024-11-25T10:38:32Z","height":667,"last_updated_date":"2024-11-25T10:40:02Z","licensable":false,"owner":{"id":"leadersgroup"},"source":{"additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Courtesy of Minnesota Vikings","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/HGQBOTF7WXP3M64HQXJ6CNJEUM.png","version":"0.10.9","width":1000},{"_id":"TB7EZHVBIJFQZPMQ6IPBXIWJH4","content":"They got their answer. The Wilfs have put $2 billion into the Vikings and related businesses in the Minneapolis region, including their $610 million share of the $1.1 billion U.S. Bank Stadium, which opened in 2016. The public contribution of $498 million was a close call, passing over substantial opposition in the state legislature and by a single vote, 7-6, at Minneapolis City Council. At the time, many suspected the NFL had designs on moving the franchise to Los Angeles if the deal didn’t come together. But the Wilfs have proved their community bona fides over and over again, Davis said, through literal investment and a sincere civic-mindedness that endeared the East Coast developers to their adopted neighbors.","type":"text"},{"_id":"52WUKBDEGRFSVATIK5OYACFJ4U","content":"<sapn>“The Wilfs tried harder than anybody to not leave Minnesota, that’s the story,” Davis said. “Here are these guys who have been here at that point seven, eight years, they’re now deeply involved in the community. They still live in Minnesota and New Jersey, but they just couldn’t be more personally, keenly focused on not leaving the community.” </span>","type":"text"},{"_id":"XT5J2QPIMFEMXDTUJ5NLXKR4YY","content":"<sapn>As a lawyer at Greenberg Traurig, now-Chicago Bears CEO Kevin Warren represented the Wilf group on their purchase of the Vikings and later worked there as chief operating officer. He said the Wilfs were deeply curious about the fine points of the business but always gave him freedom to run the team as he wanted, both in style and substance. And they didn’t define their success through the bottom line.</span>","type":"text"},{"_id":"RPLHKSWQ2ZESLNTPODRMYLG5FA","content":"“If we ever had X number of dollars that we weren’t planning on, extra money in the budget, they never said don’t spend it — they said, ‘Great, this gives us an opportunity to give us a better fan experience, or a better environment for the players,’ and that’s something that really resonated with me,” Warren said.","type":"text"},{"_id":"N47LAKWTNVDFRNEL5PHPXLVUTA","content":"<sapn>In his 20th season, Mark Wilf said the family is pleased with their progress as owners, with clear wins in every category. The team does nearly $600 million in revenue, has totally remade its primary headquarters (the TCO Performance Center) and was ranked No. 1 in 2022 and No. 2 last year by the NFLPA in the first two years that it ranked player-employee experience on the union’s report cards. The public bonds on U.S. Bank Stadium were paid off in 2023, 20 years ahead of schedule. There’s everything except a Super Bowl appearance and Lombardi Trophy — which, they acknowledge, is the difference between good and great. </span>","type":"text"},{"_id":"AVQPCDKAA7JI64TC5433JGTYHE","additional_properties":{"fullSizeResizeUrl":"/resizer/FdFMVLaOAFSp6NiTDoS-h1RN8Ms=/arc-photo-leadersgroup/arc2-prod/public/AVQPCDKAA7JI64TC5433JGTYHE.png","galleries":[],"mime_type":"application/octet-stream","originalName":"pg-07-Wilfs-Zygi-Vikings.ashx","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/AVQPCDKAA7JI64TC5433JGTYHE.png","proxyUrl":"/resizer/FdFMVLaOAFSp6NiTDoS-h1RN8Ms=/arc-photo-leadersgroup/arc2-prod/public/AVQPCDKAA7JI64TC5433JGTYHE.png","published":true,"resizeUrl":"/resizer/FdFMVLaOAFSp6NiTDoS-h1RN8Ms=/arc-photo-leadersgroup/arc2-prod/public/AVQPCDKAA7JI64TC5433JGTYHE.png","restricted":false,"thumbnailResizeUrl":"/resizer/RokgCk2cz99XCK5Vj12Cazv6Xag=/300x0/arc-photo-leadersgroup/arc2-prod/public/AVQPCDKAA7JI64TC5433JGTYHE.png","version":1},"address":{},"auth":{"1":"8ade19fae6842c0b2a3a93cd228321ace26e2ce02168b22852e0ae45e3a2d898"},"caption":"","created_date":"2024-11-25T10:38:32Z","height":667,"last_updated_date":"2024-11-25T10:40:06Z","licensable":false,"owner":{"id":"leadersgroup"},"source":{"additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"Courtesy of Minnesota Vikings","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/AVQPCDKAA7JI64TC5433JGTYHE.png","version":"0.10.9","width":1000},{"_id":"ROCRSR4R7RAEXGSNI3QXOKWCR4","content":"<sapn>“Early on the challenges were to get it to be a world-class organization, and facilities and culture were a huge part of that, and I think we’ve gotten to a very, very strong place,” Mark Wilf said. “And now, to maintain that edge, we can’t rest on any laurels, and we have to constantly look to improve.”</span>","type":"text"},{"_id":"AX7SAZXY4FFTVKU4KTUCDIZEDY","content":"With an all-time .545 winning percentage that ranks eighth-best in NFL history, the franchise is far and away the most successful team to have never won a Super Bowl. In fact, the Vikings haven’t even been to the Big Game since 1977, when they lost for the fourth time in eight seasons. Still, there’s no doubt in the eyes of the community that the Wilfs want to win a championship as much as their fans do, said Hall of Fame Vikings wide receiver Cris Carter, who has worked with the Wilfs on development and philanthropy projects. In other words, while NFL owners have grown fabulously wealthy in the last 19 years, Minnesota fans and residents perceive that the Vikings’ business, employees, players, retirees and fans have also benefited from that growth.","type":"text"},{"_id":"7DIYM4OWF5DUVILUYS3LB7OQZQ","content":"<sapn>“Fans know we’re trying to win,” Carter said. “There was a regime before them, that the community didn’t know if they were trying to win.”</span>","type":"text"},{"_id":"CMVJPGDMIFA2DIP7WCLG3LLR64","content":"<sapn>Shortly after taking over the franchise, the Wilfs overhauled the team’s alumni relations program to keep former players closer to the organization. In 2017, the Wilfs created the Minnesota Vikings Foundation, with the primary goal of improving children’s lives through education and health initiatives. They’ve contributed to numerous philanthropic and social justice causes, particularly following the George Floyd protests in 2020. Hall of Fame defensive lineman and former Minnesota State Supreme Court justice Alan Page said the Wilfs clearly want to do good, not just create the appearance of doing good. </span>","type":"text"},{"_id":"YIUX2WF65RGMDJQQGH4ZN3WQ2Y","content":"<sapn>“Obviously they’re not from here, but you wouldn’t know it,” said Page. “They’ve shown up with intention.” </span>","type":"text"},{"_id":"AMOLCG7TQNFUNKBSYUG3M5TK34","content":"<sapn>As chief executive at U.S. Bank, the stadium naming-rights sponsor, Davis got to know the Wilfs as both a fellow community leader and as a lender.</span>","type":"text"},{"_id":"6LFA5CNBGO24W5HBS3UFXS36GA","additional_properties":{"fullSizeResizeUrl":"/resizer/vaicMao-l5R5CxsTPoLaY3XNLrs=/arc-photo-leadersgroup/arc2-prod/public/6LFA5CNBGO24W5HBS3UFXS36GA.png","galleries":[],"mime_type":"application/octet-stream","originalName":"pg-07-Wilfs-US-Bank-Stadium-Getty.ashx","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/6LFA5CNBGO24W5HBS3UFXS36GA.png","proxyUrl":"/resizer/vaicMao-l5R5CxsTPoLaY3XNLrs=/arc-photo-leadersgroup/arc2-prod/public/6LFA5CNBGO24W5HBS3UFXS36GA.png","published":true,"resizeUrl":"/resizer/vaicMao-l5R5CxsTPoLaY3XNLrs=/arc-photo-leadersgroup/arc2-prod/public/6LFA5CNBGO24W5HBS3UFXS36GA.png","restricted":false,"thumbnailResizeUrl":"/resizer/BKwFzh2ooMX-Nv06ufXfkJ5Z0Zc=/300x0/arc-photo-leadersgroup/arc2-prod/public/6LFA5CNBGO24W5HBS3UFXS36GA.png","version":1},"address":{},"auth":{"1":"2967b55247e5e03839d80d0845118fbbb81db528be8064cffdda4fae07e8e4c7"},"caption":"","created_date":"2024-11-25T10:38:32Z","height":661,"last_updated_date":"2024-11-25T10:40:04Z","licensable":false,"owner":{"id":"leadersgroup"},"source":{"additional_properties":{"editor":"photo center"},"edit_url":"","system":"photo center"},"subtitle":"getty images","type":"image","url":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/6LFA5CNBGO24W5HBS3UFXS36GA.png","version":"0.10.9","width":1000},{"_id":"YFTZR66U3RFXXJBBVNT6BESIOI","content":"<sapn>In the latter capacity, Davis said both the Wilfs’ real estate company, Garden Homes, and the Vikings stand out as particularly well-run family businesses, with a low likelihood of facing the succession and cohesion problems common to the third and fourth generations of family firms. “I have not seen a stronger generational glue,” he said. </span>","type":"text"},{"_id":"4GQ2KGEPQJDBDFWTINKPNP6JDY","content":"The Wilfs — Lenny, 77; Zygi, 74; and Mark, 62 — intend to hold the team in their family for multiple generations. Seven of the brothers’ children are involved with the Vikings in some fashion. Zygi’s son, Jonathan, is executive vice president of strategic planning and business initiatives. Mark’s son, Steven, is executive vice president of innovation and strategy. Those two and Daniel, another of Mark’s sons, all participated in the 2022 searches that brought aboard head coach Kevin O’Connell and general manager Kwesi Adofo-Mensah.","type":"text"},{"_id":"VTJCX6OR2RG3ZHPLLRDWSQ6GVA","content":"<sapn>Four other next-generation Wilfs serve on the Vikings Foundation board: Zygi’s daughters, Stephanie Wilf Kahn and Elana Wilf Tanzman; Lenny’s daughter, Halle Wilf Oshinsky; and Mark’s daughter, Rachel Wilf.</span>","type":"text"},{"_id":"BK5ZLRZJH5EIDLPSH6HWRPHDSA","content":"<sapn>A large family contingent traveled to London for the Vikings game there Oct. 6, when the team beat the Jets to improve to 5-0 on the year, its best start since 2016.</span>","type":"text"},{"_id":"VLBDS54VLREFTMLWM6KYMDI6GM","content":"There were echoes back to the bleachers at Yankee Stadium: a football game as platform for family bonds.","type":"text"},{"_id":"LCTUEVJLUJCU3NO4DVLIGBRQO4","content":"<sapn>“My kids, Mark’s kids, my grandkids … We’re doing the same thing our father did to us, to create a passion for us and our team,” Zygi Wilf said. “It’ll carry on through their lifetime and it will help them in every way, in any direction they want to go.”  </span>","type":"text"}],"description":{"basic":"The Wilf family is 20 years into its ownership of the Vikings, but it still has one major goal to achieve."}},{"_id":"CO57CEQK32LIWUT6W3RZENQ7AY","promo_items":{"basic":{"_id":"2R4B3XURZDH7F6Q2OJ6QFRHIYE","additional_properties":{"fullSizeResizeUrl":"/resizer/kLZ4mulf-Es0LbklBpaFY94DIuM=/arc-photo-leadersgroup/arc2-prod/public/2R4B3XURZDH7F6Q2OJ6QFRHIYE.jpg","galleries":[],"mime_type":"application/octet-stream","originalName":"pg-09-Red-Sox-Jason-Varitek-and-Alan-Embree_Getty.ashx","originalUrl":"https://cloudfront-us-east-1.images.arcpublishing.com/leadersgroup/2R4B3XURZDH7F6Q2OJ6QFRHIYE.jpg","proxyUrl":"/resizer/kLZ4mulf-Es0LbklBpaFY94DIuM=/arc-photo-leadersgroup/arc2-prod/public/2R4B3XURZDH7F6Q2OJ6QFRHIYE.jpg","published":true,"resizeUrl":"/resizer/kLZ4mulf-Es0LbklBpaFY94DIuM=/arc-photo-leadersgroup/arc2-prod/public/2R4B3XURZDH7F6Q2OJ6QFRHIYE.jpg","restricted":false,"thumbnailResizeUrl":"/resizer/7-0W_Y8oRS9ny8QhGVO0Z7MEC_I=/300x0/arc-photo-leadersgroup/arc2-prod/public/2R4B3XURZDH7F6Q2OJ6QFRHIYE.jpg","version":1},"address":{},"auth":{"1":"b83e19f755d8065437aa90ef9f3f48bed76e19645560658b17f78509acad9efa"},"caption":"Boston overcame a 3-games-to-0 deficit to topple the Yankees in the 2004 ALCS.","copyright":"2011 - 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Originally, he thought the story would be a book project. Yet, in 2020, his thinking shifted, and he wrote a series of film treatments with business partner Melody Shafir.</span>","type":"text"},{"_id":"ALF6OHL5ZZH2LLHRSVEERRFOZ4","content":"<sapn>Mark Wahlberg’s production company, Unrealistic Ideas, was Bryant’s first partner. But the project stalled due to creative differences, and their contract expired. Bryant joined Meadowlark in 2021, but the company needed some convincing to revive the idea. The project stalled until Nick Davis, the director of ESPN’s series “Once Upon a Time in Queens,” the story of the 1986 world champion New York Mets, had a similar idea of his own. </span>","type":"text"},{"_id":"UPYAFTINVREPDJ4LNQYO7KBX3A","content":"<sapn>Nick Trotta, MLB’s vice president of global media programming and licensing, who had been talking with Bryant about the project since the pandemic, brought the parties together in September 2022. Trotta serves as an executive vice president on the film. </span>","type":"text"},{"_id":"UOWTVH4LVJGPXBXK2RTVKETG4U","content":"<sapn>Netflix got involved due to the connections of Meadowlark founder and CEO John Skipper, the longtime ESPN president. MLB and Meadowlark went on to make a fully developed and packaged pitch to Netflix during a meeting on July 14, 2023. And Netflix ultimately gave the green light. </span>","type":"text"},{"_id":"C4MQAMY5QVDA3IGAA7YBXYIIOA","content":"<sapn>Skipper and Bryant, longtime ESPN colleagues, approached  Colin and Nick Barnicle, lifelong Red Sox fans who made the Netflix documentary “This Is A Robbery.” The brothers had wanted to do an ’04 Red Sox documentary for years, but couldn’t find any backers. This time, however, they had support, and went all in. </span>","type":"text"},{"_id":"P4YU37TXSVAR5OIEPWPI67ME3M","content":"<div class=\"breakout-box\"><strong>\n<h3>\"The Comeback: 2004 Boston Red Sox\"</h3>\n</strong>\n<h5><strong>Director:</strong> Colin Barnicle</h5>\n<h5><strong>Executive producers:</strong> Nick Barnicle, Colin Barnicle, John Skipper, Deirdre Fenton, Howard Bryant, Melody Shafir, Nick Davis, Nick Trotta</h5>\n<h5><strong>Production companies:</strong><strong></strong>Meadowlark Media and Barnicle Brothers, in association with MLB</h5>\n</div>","type":"raw_html"},{"_id":"BEJKLHLSW5EDFLHDIL4Y4UEDQE","content":"<sapn>The interview subjects were soon all in with them: Red Sox ownership, baseball operations staffers and more than half of the roster. The Red Sox organization, which was originally on board back in 2020, played a significant role in coordinating everything. </span>","type":"text"},{"_id":"7X572PQKD5CY7EA7YQS4VJXRMM","content":"<sapn>Interviews began in late 2023. Edits took place in February 2024, with delivery in July. A project that usually takes 18 months was expedited to only eight. And what was originally supposed to be a pair of 45-minute episodes doubled in runtime. </span>","type":"text"},{"_id":"P5WOQJXXJJAUDMJYOCYL6XEJAQ","content":"<sapn>“The world has told the story of the ’04 Red Sox a lot since 2004, so why aren’t we hearing it from these guys?” Trotta said. “That’s how you get all the cool stories we had. Because nobody was asking these guys. Everyone was telling them what the story was for so long.” </span>","type":"text"},{"_id":"REHVC5FB3BBHBLYOJKSDVOOJUE","content":"<sapn>The series was based around the Red Sox becoming the first team in MLB history to rally from a 3-games-to-0 deficit to defeat the hated New York Yankees in the 2004 American League Championship Series en route to a sweep of the St. Louis Cardinals in the World Series. But to properly tell the story, the Barnicle Brothers wanted to go back to John Henry buying the team in 2002 and making then 28-year-old Theo Epstein the youngest general manager ever later that year. </span>","type":"text"},{"_id":"3OK6O25QFVCLNMG44R2YFPV27U","content":"<sapn>First came more pain: Five outs from elimination in Game 7 of the 2003 ALCS, the Yankees rallied from a 5-2 deficit and won in the 11th inning on a walk-off home run by Aaron Boone off the late Tim Wakefield. By the time the teams met again the following October, Yankees-Red Sox had become the most riveting drama in sports. </span>","type":"text"},{"_id":"TJYW455B3JH7DDRHQTLB45K4EQ","content":"<sapn>“Everyone knows the ending,” Colin Barnicle said. “We wanted to tell a story where it’s not about what happens, it’s how you get there, how it happens — from the owners to baseball operations to the clubhouse. What’s going on in those rooms to get to the point where you could come back from three games down. How do you change the culture of eight decades of losing? It was always a how, not a what, for us.” </span>","type":"text"},{"_id":"CK3MR346LVDP3N6SZJKG6PWQJY","content":"<sapn>The most fascinating segment may have been Epstein, Pedro Martinez and 2003 Red Sox manager Grady Little all weighing in on the latter’s ill-fated decision to keep Martinez on the mound as the Yankees mounted their eighth-inning rally in Game 7 of the 2003 ALCS. Epstein indicated that Martinez was supposed to be removed after 95 pitches. Little said the front office had never talked to him about that. Martinez felt like he should’ve been pulled. However, as the ultimate competitor, he did not want to divulge that to his manager. </span>","type":"text"},{"_id":"X2RPYMU7JRCMFF34J6XNP3IOCM","content":"<sapn>“If they would’ve had an election between me and Osama bin Laden, I was not gonna win,” Little said in the film of Boston fans’ sentiment at the time. </span>","type":"text"},{"_id":"Z5HZTOW7QBATRFSRJKUZ2VBRWM","content":"<sapn>Epstein, through a litany of f-bombs, and first baseman Kevin Millar, with one hilarious story after another, proved to be the stars of the show. “It’s a little bit of the ‘Downton Abbey’ of sports,” Nick Barnicle said. “You’ve got the upstairs story and the downstairs story: Kevin Millar and his teammates in the dugout, and Theo and ownership upstairs. But those guys are obviously tight and see the world a lot of the same way.” </span>","type":"text"},{"_id":"NOYLX437RBC7PCPVXZQLAYG4XA","content":"<sapn>Ultimately, Colin Barnicle said, the series “was kind of a study in doubting yourself while trying to do something that, for all intents and purposes [in the modern era], had never happened in Red Sox history before.” </span>","type":"text"},{"_id":"GTBEJD2ZFFEZVKYYXS4DGX26LU","content":"<sapn>Bryant said there was actually an original concept called “The Super Powers,” about the Red Sox and Yankees’ arms race in 2003 and ’04. But the Yankees declined to be a part of it. Alex Rodriguez, Derek Jeter and Jorge Posada were all asked to participate in “The Comeback.” They never actually said no, the Barnicle Brothers said, but ultimately none participated.</span>","type":"text"},{"_id":"D44IFOEKHZGV5A2WJZ7ILPM7TA","content":"<sapn>Trotta believes “The Comeback” also serves as the perfect showcase both for Netflix’s upcoming all-access series on the 2024 Red So as well as MLB’s feature-story ambitions. </span>","type":"text"},{"_id":"ENLLEU5BQBA35BWLVKR2BNQXQ4","content":"“We want to do every type of style, format and genre,” Trotta said. “We’re not going to be pigeonholed. Our game is too big. The history is too vast. 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