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Objective-based pricing for LinkedIn advertising | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa427513%3Ftrk%3Dhc-articlePage-peopleAlsoViewed&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa427513%3Ftrk%3Dhc-articlePage-peopleAlsoViewed" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Objective-based pricing for LinkedIn advertising </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 weeks ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(427513,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The campaign objective you select determines which ad formats, bidding strategies, and optimization goals are available for your campaign.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The table outlines which bid strategies and optimization goals are available for each objective, and how the campaign will be charged based on those selections.</p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Campaigns with Sponsored Messaging ad formats will be optimized for and charged by message sends, regardless of the objective selected.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Campaign objective</td> <td class="artdeco-table-cell">Optimization goal</td> <td class="artdeco-table-cell">Bidding strategy</td> <td class="artdeco-table-cell">Charged by</td> </tr> <tr class="artdeco-table-row"> <td rowspan="4" class="artdeco-table-cell">Brand Awareness</td> <td class="artdeco-table-cell"> <p>Reach</p> <p>(Only available for Sponsored Content ad formats)</p> </td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td rowspan="3" class="artdeco-table-cell">Impressions</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Cost cap</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td rowspan="7" class="artdeco-table-cell">Website visits</td> <td rowspan="3" class="artdeco-table-cell">Click-to-message opens</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Cost cap</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Clicks to send the conversation asset to the member's inbox</td> </tr> <tr class="artdeco-table-row"> <td rowspan="3" class="artdeco-table-cell">Landing page clicks</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Cost cap</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Landing page clicks</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Impressions</td> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td rowspan="4" class="artdeco-table-cell">Engagement</td> <td rowspan="3" class="artdeco-table-cell">Engagement clicks</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Cost cap</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Engagement clicks</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Impressions</td> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td rowspan="4" class="artdeco-table-cell">Video views</td> <td rowspan="3" class="artdeco-table-cell">Video views</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Cost cap</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Video views</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Impressions</td> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td rowspan="9" class="artdeco-table-cell">Lead generation</td> <td rowspan="3" class="artdeco-table-cell">Click-to-message opens</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Cost cap</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Clicks to send the conversation asset to the member's inbox</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Qualified leads</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td rowspan="3" class="artdeco-table-cell">Leads</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Cost cap</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual bidding (Enhanced)</td> <td class="artdeco-table-cell">Clicks</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Clicks</td> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Clicks</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Impressions</td> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td rowspan="4" class="artdeco-table-cell">Talent leads*</td> <td rowspan="2" class="artdeco-table-cell">Talent leads</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual bidding (Enhanced)</td> <td class="artdeco-table-cell">Landing page clicks</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Landing page clicks</td> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Landing page clicks</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Impressions</td> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td rowspan="4" class="artdeco-table-cell">Website conversions</td> <td rowspan="2" class="artdeco-table-cell">Website conversions</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual bidding (Enhanced)</td> <td class="artdeco-table-cell">Landing page clicks</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Landing page clicks</td> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Landing page clicks</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Impressions</td> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td rowspan="3" class="artdeco-table-cell">Job applicants</td> <td rowspan="2" class="artdeco-table-cell">Landing page clicks</td> <td class="artdeco-table-cell">Maximum delivery (Automated)</td> <td class="artdeco-table-cell">Impressions</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Landing page clicks</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Impressions</td> <td class="artdeco-table-cell">Manual bidding</td> <td class="artdeco-table-cell">Impressions</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>* The Talent leads objective is only available for companies with an active LinkedIn Recruiter contract. Landing page clicks include clicks on your ad to open the creative’s destination URL.</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Engagement clicks include clicks to landing page, LinkedIn Page, social actions, social pill, or LinkedIn Page follows. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Clicks for Lead Gen campaigns include clicks to the Lead Gen Form, LinkedIn Page, or social pill. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Video views are defined as two or more continuous seconds of playback while the video is at least 50 percent on screen.</p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/a423098" target="_self">Click behaviors and chargeable clicks for LinkedIn ads</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/110680" target="_self">Talent leads ad objective</a></strong></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a6553958" target="_self">Qualified lead optimization goal for the lead generation objective</a></p> </div> </div> </li> </ul> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-j5863" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Understanding campaign settings in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-j5863" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create a Classic campaign, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your campaign spends, and when your campaign runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The first step when you select your campaign settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your campaign. Campaigns are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423332?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Understanding campaign settings in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-0pfm0" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Campaign bidding strategies </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-0pfm0" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you create an advertising campaign in Campaign Manager, you can choose from bidding strategies that are aligned with your campaign objective. The bidding strategies available vary by the campaign objective and ad format selected for your campaign. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Available bidding strategies include maximum delivery (automated), cost cap, and manual bidding. If you choose cost cap or manual bidding, you can review bid suggestions. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Maximum delivery (automated)</h2> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a421112?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Campaign bidding strategies”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-d81yt" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn Ads click behaviors and chargeable clicks </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-d81yt" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> There are various places within an ad where a user can click. The following factors determine if the click is chargeable or not: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Campaign objective </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Bidding optimization goal and strategy selected for the campaign</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Ad format </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Where the user clicks within the ad format </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong> </p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/a418965" target="_self">Chargeability for brand awareness campaigns</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/a420937" target="_self">Chargeable clicks for website visits campaigns</a></p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423098?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn Ads click behaviors and chargeable clicks”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-pklaf" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> LinkedIn’s advertising cost and pricing </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-pklaf" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>LinkedIn’s advertising cost is determined by an online auction system that allows you to place competitive bids for your ads to win placement.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you run ads, you compete with other advertisers who want to reach a similar target audience.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Whenever a member visits LinkedIn.com, we run an auction. A campaign that has won an auction for that audience will have its ad served to those members on LinkedIn.com. Similarly, message ads that win the auction will be delivered to their target audience members.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420561?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “LinkedIn’s advertising cost and pricing”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-9edbx" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Chargeable clicks for lead generation campaigns </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-9edbx" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Lead generation campaigns can be charged for clicks, impressions, or message sends, depending on the optimization goal, bidding strategy, and ad format selected.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn more about chargeable clicks for every ad format available in the lead generation objective.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Single image and carousel ads </h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The table provides information about chargeable and non-chargeable clicks for single image and carousel ads.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Video ads</h2> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420478?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Chargeable clicks for lead generation campaigns ”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> 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