Search Marketing Knowledge Center

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For retail brands, holiday performance can make or break their entire year. Target faced this reality head-on after a particularly tough year of declining sales and mounting pressure to win back customers. They needed a bottom-of-the-ninth home run during the critical Christmas shopping season. And they delivered by breaking three unwritten rules of holiday marketing. </p> <a href="/miccontent/show/id/ii-2024-12-santa-target-ad" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-healthcare-advertising_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-healthcare-advertising" target="_self"><h2>“Endemmatic” Healthcare Advertising: The Best of Endemic and Programmatic</h2></a> <span class="dates"> Leading Edge   December 12, 2024   </span> <p>Healthcare advertising is undergoing a transformation. While search has been the cornerstone of digital healthcare marketing, recent developments have introduced uncertainty. Google's AI Overviews have reshaped the search experience, impacting SEO and SEM strategies. The company also faces a DOJ inquiry that could restructure its advertising operations. </p> <a href="/miccontent/show/id/ii-2024-12-healthcare-advertising" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-b2b-predictions_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-b2b-predictions" target="_self"><h2>2025: The Year of Hard Truths and Razzle Dazzle in B2B Tech Marketing</h2></a> <span class="dates"> Leading Edge   December 12, 2024   </span> <p>As 2025 approaches, the B2B marketing landscape is primed for transformative shifts. Whether it’s the evolution of ABM, the emotional renaissance of B2B creativity, or the power of AI, the year ahead will be one where B2B marketers have the tools to re-imagine what’s possible. </p> <a href="/miccontent/show/id/ii-2024-12-b2b-predictions" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-fraud-bots-holidays_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-fraud-bots-holidays" target="_self"><h2>Bots and Fake Traffic Can Wreak Havoc on Holiday E-Commerce: Here’s What to Do</h2></a> <span class="dates"> Leading Edge   December 11, 2024   </span> <p>With the holiday shopping season in full swing and consumers more plugged into online shopping than ever, businesses face unprecedented increases in fake traffic. </p> <a href="/miccontent/show/id/ii-2024-12-fraud-bots-holidays" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-seizing-moment_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-seizing-moment" target="_self"><h2>Seizing the Moment: How Micro-Moments Drive Consumer Engagement </h2></a> <span class="dates"> Leading Edge   December 10, 2024   </span> <p>Micro-moments are powerful opportunities for marketers to meet consumers' immediate needs and build lasting brand relationships. These "I want to know," "I want to go," "I want to do," and "I want to buy" moments represent key times when people turn to devices for quick information or solutions. Each phase offers an avenue to deliver targeted, helpful content that encourages engagement and action. </p> <a href="/miccontent/show/id/ii-2024-12-seizing-moment" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-holiday-ads-results_small.png" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-holiday-ads-results" target="_self"><h2>Holiday Ads: Which Brands “Sleighed” It in 2024? </h2></a> <span class="dates"> Leading Edge   December 10, 2024   </span> <p>So, with this season’s festive advertising all but wrapped up for another year, who are this year’s winners? </p> <a href="/miccontent/show/id/ii-2024-12-holiday-ads-results" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-efficiency-performance.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-efficiency-performance" target="_self"><h2>Do Marketers Have the Time & Resources to Boost Efficiency and Performance?</h2></a> <span class="dates"> Leading Edge   December 9, 2024   </span> <p>According to a recent McKinsey & Company study, marketers believe that they are being asked to “do more, with less.” Further, many survey respondents feel ill-equipped to deliver on the expanded expectations of the marketing department. </p> <a href="/miccontent/show/id/ii-2024-12-efficiency-performance" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-mql-sql-conversions_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-mql-sql-conversions" target="_self"><h2>Best Practices for Increasing MQL to SQL Conversions </h2></a> <span class="dates"> Leading Edge   December 6, 2024   </span> <p>Every company’s marketing department works hard to funnel marketing qualified leads (MQL) to its salespeople. Ideally, sellers want every MQL to convert into a sales-qualified lead (SQL). Having an MQL to SQL rate of 100 percent is not realistic, but far too often, this number ends up being lower than it should be. </p> <a href="/miccontent/show/id/ii-2024-12-mql-sql-conversions" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-ctv-ads_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-ctv-ads" target="_self"><h2>Advertising Is Being Lost in Translation</h2></a> <span class="dates"> Leading Edge   December 5, 2024   </span> <p>On the surface, Sofia Coppola’s Lost in Translation is about two foreigners navigating a place where they don’t speak the language. However, the real message is that even when people share the same words, the real meaning can still be lost as it is translated into different personal contexts. That’s exactly what’s happening in advertising today. </p> <a href="/miccontent/show/id/ii-2024-12-ctv-ads" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mkc/BRAND_LOGOS/ana-100.png" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-ana-word-of-the-year-ai" target="_self"><h2>ANA 2024 Marketing Word of the Year: AI</h2></a> <span class="dates"> Leading Edge   December 5, 2024   </span> <p>Since 2014, the ANA has surveyed our members to select the ANA Marketing Word of the Year. For the second year in a row and third time in the past eight years, AI is the ANA Marketing Word of the Year in 2024.</p> <a href="/miccontent/show/id/ii-2024-12-ana-word-of-the-year-ai" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-abm-journey_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-abm-journey" target="_self"><h2>Account-Based Experience: Bringing the Power of ABM to the Full Customer Journey </h2></a> <span class="dates"> Leading Edge   December 4, 2024   </span> <p>ABX represents a more holistic, data-driven approach that spans marketing, sales and customer success. Already, B2B firms are using ABX to transform B2B customer engagement and growth strategies. </p> <a href="/miccontent/show/id/ii-2024-12-abm-journey" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-brand-purpose-learnings_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-brand-purpose-learnings" target="_self"><h2>Giving and Growing: How the Industry Is Leading the Communities We Serve Together</h2></a> <span class="dates"> Leading Edge   December 4, 2024   </span> <p>After years of collaborating with the ANA on what has now become its 350-member strong Brand Purpose Committee, I was honored to accept a co-chair last year alongside Dan Grimm, distinguished executive-in-residence at Rutgers Institute for Corporate Social Innovation. In these roles, we work closely with tireless ANA EVP Ken Beaulieu and director Alicia Osgood, to ensure committee members are learning and growing their organizations as well as the industry and communities we serve together. </p> <a href="/miccontent/show/id/ii-2024-12-brand-purpose-learnings" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-brand-strength_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-brand-strength" target="_self"><h2>Today’s Brands Lack Core Strength — Let’s Fix That</h2></a> <span class="dates"> Leading Edge   December 3, 2024   </span> <p>Rather than constantly forcing ourselves to evaluate the success of campaigns by “end-all-be-all” conversions, consideration measurement offers a better way forward. Consideration is the ultimate lynchpin that helps tie awareness and performance together. Being known is great, but it's not enough. Your brand has to be considered for someone to take that next step. </p> <a href="/miccontent/show/id/ii-2024-12-brand-strength" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-12-affiliate-marketing-lessons_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-12-affiliate-marketing-lessons" target="_self"><h2>The Power of Diversification in Affiliate Marketing: Lessons for Q4 and Beyond</h2></a> <span class="dates"> Leading Edge   December 2, 2024   </span> <p>Every holiday season, the perennial question for businesses is: how can we maximize growth while maintaining sustainable, diversified revenue streams? Affiliate marketing offers a powerful solution, yet the running perception of this channel often narrows it down to last-click, coupon-driven models. This is a missed opportunity, particularly when brands should be thinking about diversification — not just in their partner types but in how they plan, execute, and adapt during the busiest time of the year. </p> <a href="/miccontent/show/id/ii-2024-12-affiliate-marketing-lessons" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-11-dynamic-ips_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-11-dynamic-ips" target="_self"><h2>Dynamic IPs and the Battle Against Ad Fraud</h2></a> <span class="dates"> Leading Edge   November 27, 2024   </span> <p>Despite relentless efforts to combat ad fraud, bad actors continue to exploit vulnerabilities, resulting in billions of dollars in losses each year and eroding trust in the ad tech industry. Amid the many strategies for preventing ad fraud, one crucial aspect is often overlooked: the role of IP addresses. </p> <a href="/miccontent/show/id/ii-2024-11-dynamic-ips" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-11-first-party-data-engine_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-11-first-party-data-engine" target="_self"><h2>Getting the First-Party Data Engine Running: What Are Marketers Missing?</h2></a> <span class="dates"> Leading Edge   November 26, 2024   </span> <p>First-party data is supposed to be revolutionizing marketing. Driven by high expectations of its role in an increasingly cookie-less world and reports showcasing promising scope for better efficiency, 82 percent of marketers have already started prioritizing first-party data to fuel greater customer value. </p> <a href="/miccontent/show/id/ii-2024-11-first-party-data-engine" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-11-attribution-misses_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-11-attribution-misses" target="_self"><h2>Marketing-Influenced Revenue: Clarifying What Attribution Misses </h2></a> <span class="dates"> Leading Edge   November 25, 2024   </span> <p>If you have doubts about the validity of your attribution data, then, how are you supposed to measure the impact of your marketing programs? You re-think attribution altogether. </p> <a href="/miccontent/show/id/ii-2024-11-attribution-misses" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-11-culturally-resonant_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-11-culturally-resonant" target="_self"><h2>To Grow Your Business, Become Culturally Resonant</h2></a> <span class="dates"> Leading Edge   November 22, 2024   </span> <p>There is a big difference between being culturally relevant and culturally resonant. Cultural resonance surpasses the fleeting nature of cultural relevance and amplifies over time. It describes the relationship between brands and consumers as going beyond the transactional, to having a shared perspective of the world and an understanding of the true value the brand provides. </p> <a href="/miccontent/show/id/ii-2024-11-culturally-resonant" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-11-holiday-ads-coke.png" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-11-holiday-ads-coke" target="_self"><h2>Coke's New Holiday Ads Are AI-Generated — Here's How They Performed</h2></a> <span class="dates"> Leading Edge   November 21, 2024   </span> <p>It’s official: Coca-Cola is not always the real thing. The beverage brand recently got into hot water after remaking its classic festive ad campaign “Holidays Are Coming” using generative AI.</p> <a href="/miccontent/show/id/ii-2024-11-holiday-ads-coke" target="_self" class="btn button-styled-short">view</a> </div> </div> </li> <li class="list-group-item"> <div class="media"> <div class="img-holder"> <img src="/contentimage/mic/industry_insights/ii-2024-11-inclusion-exclusion_small.jpg" width="109" border="0" alt="" class="mr-3" /> </div> <div class="media-body"> <a href="/miccontent/show/id/ii-2024-11-inclusion-exclusion" target="_self"><h2>How MFA and AI-Generated Content Are Reshaping Brand Safety </h2></a> <span class="dates"> Leading Edge   November 19, 2024   </span> <p>The internet is awash with Made-for-Advertising (MFA) sites and AI-generated content, creating a crisis of authenticity with practical implications for brand safety. 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id="facet_container_mcsegments" class="multifacet_checkbox_div collapsed"> <div class="level_1"><div id="expander_mcsegments_2" class="expander showplus"></div> <label class=""> <input id="mcsegments_2" class="fmulti fcheck checkbox_mcsegments" type="checkbox" name="mcsegments[]" value="2" parent_ids="">Brand, Creativity, and Media <span class="fcount">(385)</span> </label> </div> <div id="reveal_mcsegments_2" class="closed"> <div class="level_2"><div id="expander_mcsegments_16" class="expander shownothing"></div> <label class=""> <input id="mcsegments_16" class="fmulti fcheck checkbox_mcsegments" type="checkbox" name="mcsegments[]" value="16" parent_ids="mcsegments_2 "parent_mcsegments_2="yes" >Brand Purpose/Brands for Humans <span class="fcount">(29)</span> </label> </div> <div id="reveal_mcsegments_16" class="closed"></div> <div class="level_2"><div id="expander_mcsegments_7" class="expander showplus"></div> <label class=""> <input id="mcsegments_7" class="fmulti fcheck 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parent_ids="">Society and Sustainability <span class="fcount">(129)</span> </label> </div> <div id="reveal_mcsegments_5" class="closed"> <div class="level_2"><div id="expander_mcsegments_15" class="expander shownothing"></div> <label class=""> <input id="mcsegments_15" class="fmulti fcheck checkbox_mcsegments" type="checkbox" name="mcsegments[]" value="15" parent_ids="mcsegments_5 "parent_mcsegments_5="yes" >Brand Safety and Ad Fraud <span class="fcount">(21)</span> </label> </div> <div id="reveal_mcsegments_15" class="closed"></div> <div class="level_2"><div id="expander_mcsegments_19" class="expander shownothing"></div> <label class=""> <input id="mcsegments_19" class="fmulti fcheck checkbox_mcsegments" type="checkbox" name="mcsegments[]" value="19" parent_ids="mcsegments_5 "parent_mcsegments_5="yes" >Global Sustainability <span class="fcount">(30)</span> </label> </div> <div id="reveal_mcsegments_19" class="closed"></div> <div class="level_2"><div id="expander_mcsegments_17" 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parent_ids="topics_142 "parent_topics_142="yes" >Agency Relations <span class="fcount">(24)</span> </label> </div> <div id="reveal_topics_4" class="closed"></div> <div class="level_2"><div id="expander_topics_121" class="expander shownothing"></div> <label class=""> <input id="topics_121" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="121" parent_ids="topics_142 "parent_topics_142="yes" >In-House Agencies <span class="fcount">(12)</span> </label> </div> <div id="reveal_topics_121" class="closed"></div> <div class="level_2"><div id="expander_topics_70" class="expander shownothing"></div> <label class=""> <input id="topics_70" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="70" parent_ids="topics_142 "parent_topics_142="yes" >Media Buying & Planning <span class="fcount">(26)</span> </label> </div> <div id="reveal_topics_70" class="closed"></div> <div class="level_2"><div id="expander_topics_14" class="expander shownothing"></div> <label class=""> <input id="topics_14" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="14" parent_ids="topics_142 "parent_topics_142="yes" >Production Management <span class="fcount">(7)</span> </label> </div> <div id="reveal_topics_14" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_5" class="expander showplus"></div> <label class=""> <input id="topics_5" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="5" parent_ids="">B2B <span class="fcount">(54)</span> </label> </div> <div id="reveal_topics_5" class="closed"> <div class="level_2"><div id="expander_topics_188" class="expander shownothing"></div> <label class=""> <input id="topics_188" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="188" parent_ids="topics_5 "parent_topics_5="yes" >Account-Based Marketing <span class="fcount">(5)</span> </label> </div> <div id="reveal_topics_188" class="closed"></div> <div class="level_2"><div id="expander_topics_187" class="expander shownothing"></div> <label class=""> <input id="topics_187" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="187" parent_ids="topics_5 "parent_topics_5="yes" >Channel Marketing <span class="fcount">(2)</span> </label> </div> <div id="reveal_topics_187" class="closed"></div> <div class="level_2"><div id="expander_topics_189" class="expander showplus"></div> <label class=""> <input id="topics_189" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="189" parent_ids="topics_5 "parent_topics_5="yes" >Customer Experience <span class="fcount">(8)</span> </label> </div> <div id="reveal_topics_189" class="closed"> <div class="level_3"><div id="expander_topics_190" class="expander shownothing"></div> <label class=""> <input id="topics_190" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="190" parent_ids="topics_5 topics_189 "parent_topics_5="yes" parent_topics_189="yes" >Buyer Journey <span class="fcount">(4)</span> </label> </div> <div id="reveal_topics_190" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_74" class="expander shownothing"></div> <label class=""> <input id="topics_74" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="74" parent_ids="topics_5 "parent_topics_5="yes" >Lead Generation <span class="fcount">(3)</span> </label> </div> <div id="reveal_topics_74" class="closed"></div> <div class="level_2"><div id="expander_topics_194" class="expander shownothing"></div> <label class=""> <input id="topics_194" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="194" parent_ids="topics_5 "parent_topics_5="yes" >Performance Marketing <span class="fcount">(17)</span> </label> </div> <div id="reveal_topics_194" class="closed"></div> <div class="level_2"><div id="expander_topics_191" class="expander showplus"></div> <label class=""> <input id="topics_191" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="191" parent_ids="topics_5 "parent_topics_5="yes" >Sales Enablement <span class="fcount">(4)</span> </label> </div> <div id="reveal_topics_191" class="closed"> <div class="level_3"><div id="expander_topics_193" class="expander shownothing"></div> <label class=""> <input id="topics_193" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="193" parent_ids="topics_5 topics_191 "parent_topics_5="yes" parent_topics_191="yes" >Sales/Marketing Alignment <span class="fcount">(3)</span> </label> </div> <div id="reveal_topics_193" class="closed"></div> </div> </div> <div class="level_1"><div id="expander_topics_6" class="expander showplus"></div> <label class=""> <input id="topics_6" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="6" parent_ids="">Brand <span class="fcount">(340)</span> </label> </div> <div id="reveal_topics_6" class="closed"> <div class="level_2"><div id="expander_topics_28" class="expander shownothing"></div> <label class=""> <input id="topics_28" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="28" parent_ids="topics_6 "parent_topics_6="yes" >Brand Management <span class="fcount">(48)</span> </label> </div> <div id="reveal_topics_28" class="closed"></div> <div class="level_2"><div id="expander_topics_148" class="expander shownothing"></div> <label class=""> <input id="topics_148" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="148" parent_ids="topics_6 "parent_topics_6="yes" >Content Marketing <span class="fcount">(67)</span> </label> </div> <div id="reveal_topics_148" class="closed"></div> <div class="level_2"><div id="expander_topics_150" class="expander shownothing"></div> <label class=""> <input id="topics_150" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="150" parent_ids="topics_6 "parent_topics_6="yes" >Creativity <span class="fcount">(76)</span> </label> </div> <div id="reveal_topics_150" class="closed"></div> <div class="level_2"><div id="expander_topics_41" class="expander shownothing"></div> <label class=""> <input id="topics_41" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="41" parent_ids="topics_6 "parent_topics_6="yes" >Customer Service & Relationship Management <span class="fcount">(5)</span> </label> </div> <div id="reveal_topics_41" class="closed"></div> <div class="level_2"><div id="expander_topics_51" class="expander shownothing"></div> <label class=""> <input id="topics_51" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="51" parent_ids="topics_6 "parent_topics_6="yes" >Global Marketing <span class="fcount">(3)</span> </label> </div> <div id="reveal_topics_51" class="closed"></div> <div class="level_2"><div id="expander_topics_162" class="expander showplus"></div> <label class=""> <input id="topics_162" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="162" parent_ids="topics_6 "parent_topics_6="yes" >Innovation <span class="fcount">(186)</span> </label> </div> <div id="reveal_topics_162" class="closed"> <div class="level_3"><div id="expander_topics_155" class="expander shownothing"></div> <label class=""> <input id="topics_155" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="155" parent_ids="topics_6 topics_162 "parent_topics_6="yes" parent_topics_162="yes" >Trends & Technology <span class="fcount">(144)</span> </label> </div> <div id="reveal_topics_155" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_8" class="expander shownothing"></div> <label class=""> <input id="topics_8" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="8" parent_ids="topics_6 "parent_topics_6="yes" >Integrated Marketing <span class="fcount">(6)</span> </label> </div> <div id="reveal_topics_8" class="closed"></div> <div class="level_2"><div id="expander_topics_140" class="expander shownothing"></div> <label class=""> <input id="topics_140" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="140" parent_ids="topics_6 "parent_topics_6="yes" >Local Marketing <span class="fcount">(5)</span> </label> </div> <div id="reveal_topics_140" class="closed"></div> <div class="level_2"><div id="expander_topics_151" class="expander shownothing"></div> <label class=""> <input id="topics_151" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="151" parent_ids="topics_6 "parent_topics_6="yes" >Packaging <span class="fcount">(2)</span> </label> </div> <div id="reveal_topics_151" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_143" class="expander showplus"></div> <label class=""> <input id="topics_143" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="143" parent_ids="">Consumer <span class="fcount">(161)</span> </label> </div> <div id="reveal_topics_143" class="closed"> <div class="level_2"><div id="expander_topics_48" class="expander showplus"></div> <label class=""> <input id="topics_48" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="48" parent_ids="topics_143 "parent_topics_143="yes" >Genders & Generations <span class="fcount">(47)</span> </label> </div> <div id="reveal_topics_48" class="closed"> <div class="level_3"><div id="expander_topics_201" class="expander shownothing"></div> <label class=""> <input id="topics_201" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="201" parent_ids="topics_143 topics_48 "parent_topics_143="yes" parent_topics_48="yes" >Gen Alpha <span class="fcount">(2)</span> </label> </div> <div id="reveal_topics_201" class="closed"></div> <div class="level_3"><div id="expander_topics_166" class="expander shownothing"></div> <label class=""> <input id="topics_166" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="166" parent_ids="topics_143 topics_48 "parent_topics_143="yes" parent_topics_48="yes" >Gen Z <span class="fcount">(14)</span> </label> </div> <div id="reveal_topics_166" class="closed"></div> <div class="level_3"><div id="expander_topics_149" class="expander shownothing"></div> <label class=""> <input id="topics_149" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="149" parent_ids="topics_143 topics_48 "parent_topics_143="yes" parent_topics_48="yes" >Millennials <span class="fcount">(3)</span> </label> </div> <div id="reveal_topics_149" class="closed"></div> <div class="level_3"><div id="expander_topics_199" class="expander shownothing"></div> <label class=""> <input id="topics_199" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="199" parent_ids="topics_143 topics_48 "parent_topics_143="yes" parent_topics_48="yes" >People Aged 50 and Older <span class="fcount">(2)</span> </label> </div> <div id="reveal_topics_199" class="closed"></div> <div class="level_3"><div id="expander_topics_204" class="expander shownothing"></div> <label class=""> <input id="topics_204" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="204" parent_ids="topics_143 topics_48 "parent_topics_143="yes" parent_topics_48="yes" >Women <span class="fcount">(4)</span> </label> </div> <div id="reveal_topics_204" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_49" class="expander shownothing"></div> <label class=""> <input id="topics_49" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="49" parent_ids="topics_143 "parent_topics_143="yes" >LGBTQ+ Consumers <span class="fcount">(6)</span> </label> </div> <div id="reveal_topics_49" class="closed"></div> <div class="level_2"><div id="expander_topics_13" class="expander showplus"></div> <label class=""> <input id="topics_13" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="13" parent_ids="topics_143 "parent_topics_143="yes" >Multicultural <span class="fcount">(27)</span> </label> </div> <div id="reveal_topics_13" class="closed"> <div class="level_3"><div id="expander_topics_18" class="expander shownothing"></div> <label class=""> <input id="topics_18" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="18" parent_ids="topics_143 topics_13 "parent_topics_143="yes" parent_topics_13="yes" >African-American Consumers <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_18" class="closed"></div> <div class="level_3"><div id="expander_topics_26" class="expander shownothing"></div> <label class=""> <input id="topics_26" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="26" parent_ids="topics_143 topics_13 "parent_topics_143="yes" parent_topics_13="yes" >Asian-American Consumers <span class="fcount">(3)</span> </label> </div> <div id="reveal_topics_26" class="closed"></div> <div class="level_3"><div id="expander_topics_53" class="expander shownothing"></div> <label class=""> <input id="topics_53" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="53" parent_ids="topics_143 topics_13 "parent_topics_143="yes" parent_topics_13="yes" >Hispanic Consumers <span class="fcount">(4)</span> </label> </div> <div id="reveal_topics_53" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_200" class="expander shownothing"></div> <label class=""> <input id="topics_200" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="200" parent_ids="topics_143 "parent_topics_143="yes" >People with Disabilities <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_200" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_205" class="expander shownothing"></div> <label class=""> <input id="topics_205" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="205" parent_ids="">D2C <span class="fcount">(4)</span> </label> </div> <div id="reveal_topics_205" class="closed"></div> <div class="level_1"><div id="expander_topics_145" class="expander showplus"></div> <label class=""> <input id="topics_145" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="145" parent_ids="">Data, Technology, & Measurement <span class="fcount">(378)</span> </label> </div> <div id="reveal_topics_145" class="closed"> <div class="level_2"><div id="expander_topics_11" class="expander shownothing"></div> <label class=""> <input id="topics_11" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="11" parent_ids="topics_145 "parent_topics_145="yes" >Accountability <span class="fcount">(15)</span> </label> </div> <div id="reveal_topics_11" class="closed"></div> <div class="level_2"><div id="expander_topics_165" class="expander shownothing"></div> <label class=""> <input id="topics_165" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="165" parent_ids="topics_145 "parent_topics_145="yes" >Addressability <span class="fcount">(4)</span> </label> </div> <div id="reveal_topics_165" class="closed"></div> <div class="level_2"><div id="expander_topics_158" class="expander shownothing"></div> <label class=""> <input id="topics_158" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="158" parent_ids="topics_145 "parent_topics_145="yes" >Analytics <span class="fcount">(38)</span> </label> </div> <div id="reveal_topics_158" class="closed"></div> <div class="level_2"><div id="expander_topics_195" class="expander shownothing"></div> <label class=""> <input id="topics_195" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="195" parent_ids="topics_145 "parent_topics_145="yes" >Artificial Intelligence <span class="fcount">(58)</span> </label> </div> <div id="reveal_topics_195" class="closed"></div> <div class="level_2"><div id="expander_topics_153" class="expander shownothing"></div> <label class=""> <input id="topics_153" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="153" parent_ids="topics_145 "parent_topics_145="yes" >Big Data <span class="fcount">(73)</span> </label> </div> <div id="reveal_topics_153" class="closed"></div> <div class="level_2"><div id="expander_topics_154" class="expander shownothing"></div> <label class=""> <input id="topics_154" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="154" parent_ids="topics_145 "parent_topics_145="yes" >MarTech <span class="fcount">(89)</span> </label> </div> <div id="reveal_topics_154" class="closed"></div> <div class="level_2"><div id="expander_topics_163" class="expander shownothing"></div> <label class=""> <input id="topics_163" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="163" parent_ids="topics_145 "parent_topics_145="yes" >Media Measurement <span class="fcount">(38)</span> </label> </div> <div id="reveal_topics_163" class="closed"></div> <div class="level_2"><div id="expander_topics_87" class="expander shownothing"></div> <label class=""> <input id="topics_87" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="87" parent_ids="topics_145 "parent_topics_145="yes" >ROI <span class="fcount">(28)</span> </label> </div> <div id="reveal_topics_87" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_12" class="expander showplus"></div> <label class=""> <input id="topics_12" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="12" parent_ids="">Finance & Procurement <span class="fcount">(43)</span> </label> </div> <div id="reveal_topics_12" class="closed"> <div class="level_2"><div id="expander_topics_32" class="expander shownothing"></div> <label class=""> <input id="topics_32" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="32" parent_ids="topics_12 "parent_topics_12="yes" >Planning & Spending Allocation <span class="fcount">(15)</span> </label> </div> <div id="reveal_topics_32" class="closed"></div> <div class="level_2"><div id="expander_topics_80" class="expander shownothing"></div> <label class=""> <input id="topics_80" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="80" parent_ids="topics_12 "parent_topics_12="yes" >Procurement & Sourcing <span class="fcount">(6)</span> </label> </div> <div id="reveal_topics_80" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_144" class="expander showplus"></div> <label class=""> <input id="topics_144" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="144" parent_ids="">Leadership <span class="fcount">(275)</span> </label> </div> <div id="reveal_topics_144" class="closed"> <div class="level_2"><div id="expander_topics_156" class="expander shownothing"></div> <label class=""> <input id="topics_156" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="156" parent_ids="topics_144 "parent_topics_144="yes" >Corporate Social Responsibility <span class="fcount">(53)</span> </label> </div> <div id="reveal_topics_156" class="closed"></div> <div class="level_2"><div id="expander_topics_157" class="expander shownothing"></div> <label class=""> <input id="topics_157" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="157" parent_ids="topics_144 "parent_topics_144="yes" >Industry Initiatives <span class="fcount">(49)</span> </label> </div> <div id="reveal_topics_157" class="closed"></div> <div class="level_2"><div id="expander_topics_9" class="expander showplus"></div> <label class=""> <input id="topics_9" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="9" parent_ids="topics_144 "parent_topics_144="yes" >Legal & Regulatory Issues <span class="fcount">(99)</span> </label> </div> <div id="reveal_topics_9" class="closed"> <div class="level_3"><div id="expander_topics_129" class="expander shownothing"></div> <label class=""> <input id="topics_129" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="129" parent_ids="topics_144 topics_9 "parent_topics_144="yes" parent_topics_9="yes" >Advertising to Children <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_129" class="closed"></div> <div class="level_3"><div id="expander_topics_130" class="expander shownothing"></div> <label class=""> <input id="topics_130" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="130" parent_ids="topics_144 topics_9 "parent_topics_144="yes" parent_topics_9="yes" >Food & Beverage Advertising <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_130" class="closed"></div> <div class="level_3"><div id="expander_topics_131" class="expander shownothing"></div> <label class=""> <input id="topics_131" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="131" parent_ids="topics_144 topics_9 "parent_topics_144="yes" parent_topics_9="yes" >Pharmaceutical Advertising <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_131" class="closed"></div> <div class="level_3"><div id="expander_topics_36" class="expander shownothing"></div> <label class=""> <input id="topics_36" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="36" parent_ids="topics_144 topics_9 "parent_topics_144="yes" parent_topics_9="yes" >Privacy Issues <span class="fcount">(66)</span> </label> </div> <div id="reveal_topics_36" class="closed"></div> <div class="level_3"><div id="expander_topics_92" class="expander shownothing"></div> <label class=""> <input id="topics_92" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="92" parent_ids="topics_144 topics_9 "parent_topics_144="yes" parent_topics_9="yes" >Self-Regulation <span class="fcount">(26)</span> </label> </div> <div id="reveal_topics_92" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_141" class="expander showplus"></div> <label class=""> <input id="topics_141" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="141" parent_ids="topics_144 "parent_topics_144="yes" >Purpose-Driven Marketing <span class="fcount">(59)</span> </label> </div> <div id="reveal_topics_141" class="closed"> <div class="level_3"><div id="expander_topics_185" class="expander shownothing"></div> <label class=""> <input id="topics_185" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="185" parent_ids="topics_144 topics_141 "parent_topics_144="yes" parent_topics_141="yes" >Nonprofit <span class="fcount">(15)</span> </label> </div> <div id="reveal_topics_185" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_178" class="expander showplus"></div> <label class=""> <input id="topics_178" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="178" parent_ids="topics_144 "parent_topics_144="yes" >Recession Marketing <span class="fcount">(12)</span> </label> </div> <div id="reveal_topics_178" class="closed"> <div class="level_3"><div id="expander_topics_179" class="expander shownothing"></div> <label class=""> <input id="topics_179" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="179" parent_ids="topics_144 topics_178 "parent_topics_144="yes" parent_topics_178="yes" >Best Practices <span class="fcount">(5)</span> </label> </div> <div id="reveal_topics_179" class="closed"></div> <div class="level_3"><div id="expander_topics_180" class="expander shownothing"></div> <label class=""> <input id="topics_180" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="180" parent_ids="topics_144 topics_178 "parent_topics_144="yes" parent_topics_178="yes" >Recession Case Studies <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_180" class="closed"></div> <div class="level_3"><div id="expander_topics_183" class="expander shownothing"></div> <label class=""> <input id="topics_183" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="183" parent_ids="topics_144 topics_178 "parent_topics_144="yes" parent_topics_178="yes" >Thought Leadership <span class="fcount">(4)</span> </label> </div> <div id="reveal_topics_183" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_139" class="expander shownothing"></div> <label class=""> <input id="topics_139" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="139" parent_ids="topics_144 "parent_topics_144="yes" >Sustainability <span class="fcount">(31)</span> </label> </div> <div id="reveal_topics_139" class="closed"></div> <div class="level_2"><div id="expander_topics_168" class="expander showplus"></div> <label class=""> <input id="topics_168" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="168" parent_ids="topics_144 "parent_topics_144="yes" >The Future CMO <span class="fcount">(18)</span> </label> </div> <div id="reveal_topics_168" class="closed"> <div class="level_3"><div id="expander_topics_169" class="expander shownothing"></div> <label class=""> <input id="topics_169" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="169" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Building New Talent <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_169" class="closed"></div> <div class="level_3"><div id="expander_topics_170" class="expander shownothing"></div> <label class=""> <input id="topics_170" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="170" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Conversant in the C-Suite <span class="fcount">(2)</span> </label> </div> <div id="reveal_topics_170" class="closed"></div> <div class="level_3"><div id="expander_topics_173" class="expander shownothing"></div> <label class=""> <input id="topics_173" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="173" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Leadership Development <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_173" class="closed"></div> <div class="level_3"><div id="expander_topics_174" class="expander shownothing"></div> <label class=""> <input id="topics_174" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="174" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Marketing Organization <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_174" class="closed"></div> <div class="level_3"><div id="expander_topics_175" class="expander shownothing"></div> <label class=""> <input id="topics_175" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="175" parent_ids="topics_144 topics_168 "parent_topics_144="yes" parent_topics_168="yes" >Mastering MarTech <span class="fcount">(3)</span> </label> </div> <div id="reveal_topics_175" class="closed"></div> </div> </div> <div class="level_1"><div id="expander_topics_167" class="expander shownothing"></div> <label class=""> <input id="topics_167" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="167" parent_ids="">Marketing 101 <span class="fcount">(250)</span> </label> </div> <div id="reveal_topics_167" class="closed"></div> <div class="level_1"><div id="expander_topics_196" class="expander showplus"></div> <label class=""> <input id="topics_196" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="196" parent_ids="">Marketing On A Budget <span class="fcount">(8)</span> </label> </div> <div id="reveal_topics_196" class="closed"> <div class="level_2"><div id="expander_topics_206" class="expander shownothing"></div> <label class=""> <input id="topics_206" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="206" parent_ids="topics_196 "parent_topics_196="yes" >Curating Innovative Media and Experiences <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_206" class="closed"></div> <div class="level_2"><div id="expander_topics_209" class="expander shownothing"></div> <label class=""> <input id="topics_209" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="209" parent_ids="topics_196 "parent_topics_196="yes" >Customer Acquisition and Loyalty <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_209" class="closed"></div> <div class="level_2"><div id="expander_topics_207" class="expander shownothing"></div> <label class=""> <input id="topics_207" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="207" parent_ids="topics_196 "parent_topics_196="yes" >Harnessing Data and Technology <span class="fcount">(3)</span> </label> </div> <div id="reveal_topics_207" class="closed"></div> <div class="level_2"><div id="expander_topics_198" class="expander shownothing"></div> <label class=""> <input id="topics_198" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="198" parent_ids="topics_196 "parent_topics_196="yes" >Small-to-Medium-Businesses <span class="fcount">(2)</span> </label> </div> <div id="reveal_topics_198" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_3" class="expander showplus"></div> <label class=""> <input id="topics_3" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="3" parent_ids="">Media Channels <span class="fcount">(335)</span> </label> </div> <div id="reveal_topics_3" class="closed"> <div class="level_2"><div id="expander_topics_186" class="expander shownothing"></div> <label class=""> <input id="topics_186" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="186" parent_ids="topics_3 "parent_topics_3="yes" >Chatbots <span class="fcount">(11)</span> </label> </div> <div id="reveal_topics_186" class="closed"></div> <div class="level_2"><div id="expander_topics_136" class="expander shownothing"></div> <label class=""> <input id="topics_136" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="136" parent_ids="topics_3 "parent_topics_3="yes" >Cross-Media <span class="fcount">(8)</span> </label> </div> <div id="reveal_topics_136" class="closed"></div> <div class="level_2"><div id="expander_topics_43" class="expander shownothing"></div> <label class=""> <input id="topics_43" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="43" parent_ids="topics_3 "parent_topics_3="yes" >Direct Marketing <span class="fcount">(6)</span> </label> </div> <div id="reveal_topics_43" class="closed"></div> <div class="level_2"><div id="expander_topics_164" class="expander shownothing"></div> <label class=""> <input id="topics_164" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="164" parent_ids="topics_3 "parent_topics_3="yes" >Email <span class="fcount">(15)</span> </label> </div> <div id="reveal_topics_164" class="closed"></div> <div class="level_2"><div id="expander_topics_104" class="expander shownothing"></div> <label class=""> <input id="topics_104" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="104" parent_ids="topics_3 "parent_topics_3="yes" >Gaming <span class="fcount">(7)</span> </label> </div> <div id="reveal_topics_104" class="closed"></div> <div class="level_2"><div id="expander_topics_176" class="expander shownothing"></div> <label class=""> <input id="topics_176" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="176" parent_ids="topics_3 "parent_topics_3="yes" >Influencer <span class="fcount">(23)</span> </label> </div> <div id="reveal_topics_176" class="closed"></div> <div class="level_2"><div id="expander_topics_103" class="expander shownothing"></div> <label class=""> <input id="topics_103" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="103" parent_ids="topics_3 "parent_topics_3="yes" >Mobile <span class="fcount">(3)</span> </label> </div> <div id="reveal_topics_103" class="closed"></div> <div class="level_2"><div id="expander_topics_76" class="expander shownothing"></div> <label class=""> <input id="topics_76" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="76" parent_ids="topics_3 "parent_topics_3="yes" >Out-of-Home <span class="fcount">(6)</span> </label> </div> <div id="reveal_topics_76" class="closed"></div> <div class="level_2"><div id="expander_topics_77" class="expander shownothing"></div> <label class=""> <input id="topics_77" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="77" parent_ids="topics_3 "parent_topics_3="yes" >Print <span class="fcount">(1)</span> </label> </div> <div id="reveal_topics_77" class="closed"></div> <div class="level_2"><div id="expander_topics_85" class="expander shownothing"></div> <label class=""> <input id="topics_85" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="85" parent_ids="topics_3 "parent_topics_3="yes" >Radio and Podcasts <span class="fcount">(2)</span> </label> </div> <div id="reveal_topics_85" class="closed"></div> <div class="level_2"><div id="expander_topics_82" class="expander showplus"></div> <label class=""> <input id="topics_82" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="82" parent_ids="topics_3 "parent_topics_3="yes" >Shopper Marketing <span class="fcount">(20)</span> </label> </div> <div id="reveal_topics_82" class="closed"> <div class="level_3"><div id="expander_topics_112" class="expander shownothing"></div> <label class=""> <input id="topics_112" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="112" parent_ids="topics_3 topics_82 "parent_topics_3="yes" parent_topics_82="yes" >Promotions & Loyalty <span class="fcount">(2)</span> </label> </div> <div id="reveal_topics_112" class="closed"></div> <div class="level_3"><div id="expander_topics_115" class="expander shownothing"></div> <label class=""> <input id="topics_115" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="115" parent_ids="topics_3 topics_82 "parent_topics_3="yes" parent_topics_82="yes" >Retail Activation <span class="fcount">(8)</span> </label> </div> <div id="reveal_topics_115" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_38" class="expander shownothing"></div> <label class=""> <input id="topics_38" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="38" parent_ids="topics_3 "parent_topics_3="yes" >Social Media <span class="fcount">(35)</span> </label> </div> <div id="reveal_topics_38" class="closed"></div> <div class="level_2"><div id="expander_topics_16" class="expander showplus"></div> <label class=""> <input id="topics_16" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="16" parent_ids="topics_3 "parent_topics_3="yes" >Sponsorship & Events <span class="fcount">(9)</span> </label> </div> <div id="reveal_topics_16" class="closed"> <div class="level_3"><div id="expander_topics_47" class="expander shownothing"></div> <label class=""> <input id="topics_47" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="47" parent_ids="topics_3 topics_16 "parent_topics_3="yes" parent_topics_16="yes" >Experiential Marketing <span class="fcount">(7)</span> </label> </div> <div id="reveal_topics_47" class="closed"></div> </div> <div class="level_2"><div id="expander_topics_99" class="expander shownothing"></div> <label class=""> <input id="topics_99" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="99" parent_ids="topics_3 "parent_topics_3="yes" >TV <span class="fcount">(53)</span> </label> </div> <div id="reveal_topics_99" class="closed"></div> <div class="level_2"><div id="expander_topics_161" class="expander shownothing"></div> <label class=""> <input id="topics_161" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="161" parent_ids="topics_3 "parent_topics_3="yes" >Video <span class="fcount">(41)</span> </label> </div> <div id="reveal_topics_161" class="closed"></div> <div class="level_2"><div id="expander_topics_57" class="expander shownothing"></div> <label class=""> <input id="topics_57" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="57" parent_ids="topics_3 "parent_topics_3="yes" >Website & Search Advertising <span class="fcount">(3)</span> </label> </div> <div id="reveal_topics_57" class="closed"></div> </div> <div class="level_1"><div id="expander_topics_10" class="expander showplus"></div> <label class=""> <input id="topics_10" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="10" parent_ids="">Organization <span class="fcount">(88)</span> </label> </div> <div id="reveal_topics_10" class="closed"> <div class="level_2"><div id="expander_topics_67" class="expander shownothing"></div> <label class=""> <input id="topics_67" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="67" parent_ids="topics_10 "parent_topics_10="yes" >Department Structure <span class="fcount">(13)</span> </label> </div> <div id="reveal_topics_67" class="closed"></div> <div class="level_2"><div id="expander_topics_109" class="expander shownothing"></div> <label class=""> <input id="topics_109" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="109" parent_ids="topics_10 "parent_topics_10="yes" >Diversity <span class="fcount">(20)</span> </label> </div> <div id="reveal_topics_109" class="closed"></div> <div class="level_2"><div id="expander_topics_68" class="expander shownothing"></div> <label class=""> <input id="topics_68" class="fmulti fcheck checkbox_topics" type="checkbox" name="topics[]" value="68" parent_ids="topics_10 "parent_topics_10="yes" >Staffing & Development <span class="fcount">(23)</span> </label> </div> <div id="reveal_topics_68" class="closed"></div> </div> </div> </div> </div> <div class="facetbox"> <div id="module_facet_industries" class="module facet"> <h2 id="facet_title_industries" region="industries" class="facettitle text-dark" region="industries">Industries<div id="facet_expander_industries" region="industries" class="facetexpander collapsed"></div></h2> <div id="facet_container_industries" class="checkbox_div collapsed"> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="21" >Advertising Agencies & Consultancies <span class="fcount">(135)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="1" >Apparel & Footwear <span class="fcount">(1)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="24" >Arts & Education <span class="fcount">(1)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="2" >Automotive <span class="fcount">(3)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="3" >Banking & Financial Services <span class="fcount">(7)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="4" >Business & Professional Services <span class="fcount">(2)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="6" >Consumer Electronics <span 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Government <span class="fcount">(35)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="17" >Restaurants & Fast Food <span class="fcount">(1)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="18" >Retail <span class="fcount">(9)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="9" >Technology <span class="fcount">(205)</span> </label> <label class="onelevel "> <input class="fcheck autosubmit" type="checkbox" name="industries[]" value="20" >Travel, Transportation, Tourism & Hospitality <span class="fcount">(5)</span> </label> </div> </div> </div> <div class="facetbox"> <div class="facetbox"> <div class="facetbox"> <div id="module_facet_products" class="module facet"> <h2 id="facet_title_products" region="products" class="facettitle text-dark" >Products<div id="facet_expander_products" region="products" class="facetexpander expanded"></div></h2> <div id="facet_container_products" class="multifacet_checkbox_div expanded"> <div class="level_1"><div id="expander_products_671" class="expander showplus"></div> <label class=""> <input id="products_671" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="671" parent_ids="">ANA Magazine <span class="fcount">(941)</span> </label> </div> <div id="reveal_products_671" class="closed"> <div class="level_2"><div id="expander_products_606" class="expander shownothing"></div> <label class=""> <input id="products_606" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="606" parent_ids="products_671 "parent_products_671="yes" >B2B <span class="fcount">(151)</span> </label> </div> <div id="reveal_products_606" class="closed"></div> <div class="level_2"><div id="expander_products_679" class="expander shownothing"></div> <label class=""> <input id="products_679" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="679" parent_ids="products_671 "parent_products_671="yes" >Marketing News <span class="fcount">(8)</span> </label> </div> <div id="reveal_products_679" class="closed"></div> <div class="level_2"><div id="expander_products_669" class="expander shownothing"></div> <label class=""> <input id="products_669" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="669" parent_ids="products_671 "parent_products_671="yes" >Marketing News Quiz <span class="fcount">(70)</span> </label> </div> <div id="reveal_products_669" class="closed"></div> <div class="level_2"><div id="expander_products_625" class="expander shownothing"></div> <label class=""> <input id="products_625" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="625" parent_ids="products_671 "parent_products_671="yes" >Partner Content <span class="fcount">(260)</span> </label> </div> <div id="reveal_products_625" class="closed"></div> <div class="level_2"><div id="expander_products_638" class="expander shownothing"></div> <label class=""> <input id="products_638" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="638" parent_ids="products_671 "parent_products_671="yes" >Social Impact <span class="fcount">(107)</span> </label> </div> <div id="reveal_products_638" class="closed"></div> <div class="level_2"><div id="expander_products_501" class="expander shownothing"></div> <label class=""> <input id="products_501" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="501" parent_ids="products_671 "parent_products_671="yes" >Trends and Technology <span class="fcount">(345)</span> </label> </div> <div id="reveal_products_501" class="closed"></div> </div> <div class="level_1"><div id="expander_products_617" class="expander shownothing"></div> <label class=""> <input id="products_617" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="617" parent_ids="">ASK Answers <span class="fcount">(157)</span> </label> </div> <div id="reveal_products_617" class="closed"></div> <div class="level_1"><div id="expander_products_575" class="expander showplus"></div> <label class=""> <input id="products_575" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="575" parent_ids="">Case Studies <span class="fcount">(1937)</span> </label> </div> <div id="reveal_products_575" class="closed"> <div class="level_2"><div id="expander_products_673" class="expander showplus"></div> <label class=""> <input id="products_673" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="673" parent_ids="products_575 "parent_products_575="yes" >Active ANA Awards Programs <span class="fcount">(1136)</span> </label> </div> <div id="reveal_products_673" class="closed"> <div class="level_3"><div id="expander_products_615" class="expander shownothing"></div> <label class=""> <input id="products_615" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="615" parent_ids="products_575 products_673 "parent_products_575="yes" parent_products_673="yes" >B2 Awards <span class="fcount">(506)</span> </label> </div> <div id="reveal_products_615" class="closed"></div> <div class="level_3"><div id="expander_products_658" class="expander shownothing"></div> <label class=""> <input id="products_658" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="658" parent_ids="products_575 products_673 "parent_products_575="yes" parent_products_673="yes" >In-House Excellence Awards <span class="fcount">(118)</span> </label> </div> <div id="reveal_products_658" class="closed"></div> <div class="level_3"><div id="expander_products_600" class="expander shownothing"></div> <label class=""> <input id="products_600" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="600" parent_ids="products_575 products_673 "parent_products_575="yes" parent_products_673="yes" >Multicultural Excellence Awards <span class="fcount">(169)</span> </label> </div> <div id="reveal_products_600" class="closed"></div> <div class="level_3"><div id="expander_products_597" class="expander shownothing"></div> <label class=""> <input id="products_597" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="597" parent_ids="products_575 products_673 "parent_products_575="yes" parent_products_673="yes" >REGGIE Awards <span class="fcount">(343)</span> </label> </div> <div id="reveal_products_597" class="closed"></div> </div> <div class="level_2"><div id="expander_products_674" class="expander showplus"></div> <label class=""> <input id="products_674" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="674" parent_ids="products_575 "parent_products_575="yes" >Other Awards Programs <span class="fcount">(801)</span> </label> </div> <div id="reveal_products_674" class="closed"> <div class="level_3"><div id="expander_products_602" class="expander shownothing"></div> <label class=""> <input id="products_602" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="602" parent_ids="products_575 products_674 "parent_products_575="yes" parent_products_674="yes" >ANA Genius Awards <span class="fcount">(14)</span> </label> </div> <div id="reveal_products_602" class="closed"></div> <div class="level_3"><div id="expander_products_635" class="expander shownothing"></div> <label class=""> <input id="products_635" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="635" parent_ids="products_575 products_674 "parent_products_575="yes" parent_products_674="yes" >ECHO Awards <span class="fcount">(147)</span> </label> </div> <div id="reveal_products_635" class="closed"></div> <div class="level_3"><div id="expander_products_576" class="expander shownothing"></div> <label class=""> <input id="products_576" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="576" parent_ids="products_575 products_674 "parent_products_575="yes" parent_products_674="yes" >Effie Awards <span class="fcount">(124)</span> </label> </div> <div id="reveal_products_576" class="closed"></div> <div class="level_3"><div id="expander_products_586" class="expander showplus"></div> <label class=""> <input id="products_586" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="586" parent_ids="products_575 products_674 "parent_products_575="yes" parent_products_674="yes" >Internationalist Awards <span class="fcount">(41)</span> </label> </div> <div id="reveal_products_586" class="closed"> <div class="level_4"><div id="expander_products_583" class="expander shownothing"></div> <label class=""> <input id="products_583" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="583" parent_ids="products_575 products_674 products_586 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parent_products_674="yes" >Smarties Awards <span class="fcount">(475)</span> </label> </div> <div id="reveal_products_577" class="closed"></div> </div> </div> <div class="level_1"><div id="expander_products_652" class="expander shownothing"></div> <label class=""> <input id="products_652" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="652" parent_ids="">CMO Content <span class="fcount">(71)</span> </label> </div> <div id="reveal_products_652" class="closed"></div> <div class="level_1"><div id="expander_products_508" class="expander shownothing"></div> <label class=""> <input id="products_508" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="508" parent_ids="">Event Recaps <span class="fcount">(4187)</span> </label> </div> <div id="reveal_products_508" class="closed"></div> <div class="level_1"><div id="expander_products_675" class="expander showplus"></div> <label class=""> <input id="products_675" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="675" parent_ids="">Event Video <span class="fcount">(3588)</span> </label> </div> <div id="reveal_products_675" class="closed"> <div class="level_2"><div id="expander_products_544" class="expander shownothing"></div> <label class=""> <input id="products_544" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="544" parent_ids="products_675 "parent_products_675="yes" >Conference Highlights <span class="fcount">(866)</span> </label> </div> <div id="reveal_products_544" class="closed"></div> <div class="level_2"><div id="expander_products_607" class="expander shownothing"></div> <label class=""> <input id="products_607" class="fmulti fcheck checkbox_products" type="checkbox" name="products[]" value="607" parent_ids="products_675 "parent_products_675="yes" >Conference Session Videos <span class="fcount">(2022)</span> </label> </div> <div id="reveal_products_607" class="closed"></div> <div 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