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What is affiliate marketing? | Awin
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10.9-33-.4-54.6 26.9-109.9-15.2-190.6C431.6 37.8 363.2 3 314.4 28.4c-48.8 25.5-59.4 101.5-23.7 169.8 42.1 80.7 103.1 89.9 147.7 121.5 10.9 7.8 22.2 15.8 33.2 10zM348.4 227.9c-12.2-12.1-22.4-26.3-31.3-43.4-1.2-2.3-2.3-4.6-3.4-7-.3-.7-.4-1.6-.1-2.4.2-.8.7-1.4 1.5-1.8 1.5-.7 3.2-.2 3.9 1.3l.2.4c1 2.2 2.1 4.5 3.2 6.7 8.6 16.5 18.5 30.2 30.3 41.9 1.2 1.2 1.2 3.1 0 4.2-1.2 1.2-3.1 1.2-4.3.1zm41.2 30.3c-6.1-3.5-11.2-6.6-15.9-9.7-1.1-.8-1.6-2.1-1.2-3.4.1-.3.2-.5.4-.8.9-1.4 2.8-1.7 4.1-.8 4.6 3.1 9.5 6.1 15.5 9.5 1.4.8 1.9 2.6 1.1 4.1-.7 1.5-2.6 2-4 1.1zm21.5 11.6l-5.4-2.8c-1.3-.7-1.9-2.2-1.5-3.5.1-.2.1-.3.2-.5.8-1.5 2.6-2 4-1.3l5.4 2.8c1.5.8 2.1 2.6 1.3 4s-2.6 2-4 1.3z"/><path d="M242.1 37.4c1.6-13.6 3.3-27.5-7.2-34.6-10.5-7.1-22.8-.3-34.8 6.3C151.5 35.9 88.9 38.3 37.1 115c-43.8 65-41.7 143 4.7 174.3 46.4 31.3 119.5 3.9 163.3-61.1 51.7-76.8 30.4-135.7 37-190.8zm-40.5 122.7c1.6.5 2.5 2.1 2 3.7-.4 1.4-.9 2.8-1.4 4.1l-.6 1.8c-.5 1.6-2.2 2.4-3.8 1.8-.2-.1-.5-.2-.7-.3-1.1-.7-1.6-2.1-1.1-3.5l.7-1.8c.5-1.3.9-2.6 1.3-3.9.4-1.5 2.1-2.4 3.6-1.9zm-46.4 80.7c-33.4 30.7-72.3 40.2-96.7 23.8-8.1-5.5-14.3-13.5-18.3-23.9-.6-1.5.2-3.3 1.7-3.8 1.5-.6 3.3.2 3.8 1.7 3.5 9.2 8.9 16.3 16 21.1 22.1 14.9 58 5.6 89.4-23.2 1.2-1.1 3.1-1.1 4.2.2 1.2 1.1 1.1 3-.1 4.1zm23.3-31.8c-.1-.1-.1-.1 0 0-1.4-.9-1.8-2.8-.9-4.1 4.8-7.4 8.6-14 11.6-20.4.7-1.5 2.5-2.1 4-1.4 1.5.7 2.1 2.5 1.4 4-3.2 6.6-7.1 13.5-12 21.1-.9 1.2-2.8 1.6-4.1.8z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Access</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our simple, self-managed solution</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/advertisers/awin-accelerate" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 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31-37.8 56.8-54.7 1.6-1.1 3.3-2.2 5-3.2 10.7-6.7 22.6-13.1 35.9-19l2.1-.9c1-.5 2-.9 3-1.3 4-1.7 8.2-3.5 12.5-5.1 1.1-.4 2.2-.8 3.2-1.3.6-.2 1.2-.4 1.8-.7.8-.3 1.7-.6 2.5-.9 3-1.1 6-2.2 9.1-3.2 1.2-.4 2.3-.8 3.5-1.2 1.2-.4 2.3-.8 3.5-1.2 1.2-.4 2.4-.8 3.6-1.1 9.6-3 19.7-5.8 30.4-8.5 1.3-.3 2.7-.7 4-1 1.2-.3 2.3-.6 3.5-.8 1.8-.4 3.6-.8 5.4-1.3 1.1-.3 2.3-.5 3.4-.8l4.2-.9c3.9-.8 7.9-1.7 12-2.4 1.4-.3 2.7-.5 4.1-.8 3.4-.6 6.9-1.3 10.4-1.9.3-.1.6-.1.8-.1.3 0 .6 0 .9.1.5.1.9.2 1.3.5.2.1.3.1.4.2.1.1.3.2.4.3.1.1.2.2.3.2 0 0 .1 0 .1.1l.2.2c.2.2.4.5.6.7 0 1.2.3 2.2.3 3.3z" fill="currentColor"/><path d="M453.9 390.4c0 21.7-84.9 86.4-189.7 86.4-104.8 0-189.7-64.7-189.7-86.4 0-18.7 62.8-34.3 146.9-38.3.5 12.3 1.8 22.6 3.4 30.4 3 14.3 15.1 24.6 28.7 24.6 4.4 0 8.7-1.1 12.8-3.1 14.2-7.2 19.9-24.6 12.7-38.9-2.2-4.4-3.9-9.1-5.2-14 100.3 1.1 180.1 18.3 180.1 39.3zM230.9 253.6c.2 3.3-2.4 5.4-5 5.4-.7 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0-26.9-2.6-38.9-7.1-1.3-.5-2.6-1.1-3.9-1.6-1.9-.8-3.9-1.7-5.8-2.7-1.9-.9-3.8-1.9-5.6-2.9-1.8-1-3.6-2.1-5.4-3.2-1.2-.8-2.4-1.5-3.5-2.3-8.2-5.5-15.8-11.8-22.8-18.8-2.5-2.5-4.9-5.1-7.3-7.7-.9-1.1-1.9-2.1-2.8-3.2-.5-.5-.9-1.1-1.4-1.6-.9-1.1-1.8-2.2-2.7-3.2-.9-1.1-1.8-2.2-2.6-3.3-.9-1.1-1.7-2.2-2.6-3.3-.8-1.1-1.7-2.2-2.5-3.4-.8-1.1-1.6-2.3-2.4-3.4-.8-1.1-1.6-2.3-2.4-3.4-.8-1.1-1.6-2.3-2.3-3.4-.4-.6-.8-1.2-1.1-1.7-.8-1.2-1.5-2.3-2.2-3.5-.4-.6-.7-1.2-1.1-1.7-.7-1.2-1.4-2.3-2.1-3.5-.7-1.2-1.4-2.3-2-3.5-.7-1.2-1.3-2.3-2-3.5-1-1.7-1.9-3.4-2.8-5.2-.3-.6-.6-1.1-.9-1.7-1.1-2-2.1-4-3.1-5.9-1-2-2-3.9-2.9-5.8-.3-.6-.5-1.1-.8-1.6l-1.5-3.3c-.5-1.1-1-2.2-1.5-3.2-1-2.1-1.9-4.2-2.8-6.2-.7-1.5-1.3-3-1.9-4.5l-.6-1.5c-.4-1-.8-1.9-1.2-2.9-3.6-9-6.3-16.7-8.2-22.4-.2-.6-.4-1.2-.6-1.7-.4-1.1-.7-2.1-1-3.1-1-3 1.1-6.1 4.3-6.5 4.4-.5 8.8-.9 13-1.2 8.5-.7 16.7-1.1 24.6-1.4 3.9-.1 7.8-.2 11.5-.2 3.6 0 7 .1 10.4.2 2.3.1 4.5.2 6.7.3 2.2.1 4.4.2 6.6.4 1.1.1 2.1.2 3.2.2l6.3.6c2.1.2 4.1.4 6.1.7 2 .3 4 .5 5.9.8 3.7.5 7.2 1.1 10.7 1.8 1.2.2 2.3.4 3.4.7 2.7.6 5.4 1.1 7.9 1.8.9.2 1.7.4 2.6.6 5.9 1.5 11.6 3.2 16.9 5.1 18 6.3 32.4 14.5 44 23.8 1.3 1.1 2.5 2.1 3.8 3.1 1.2 1.1 2.4 2.1 3.5 3.2 1.2 1.1 2.3 2.2 3.3 3.3 2.7 2.7 5.2 5.5 7.6 8.4 1.4 1.7 2.7 3.4 4 5.2.5.7 1 1.3 1.4 2 1.4 2 2.7 4 3.9 6 1.1 1.8 2.1 3.6 3.1 5.3.5.9 1 1.8 1.4 2.7.9 1.8 1.8 3.6 2.6 5.4.8 1.8 1.6 3.6 2.3 5.3.4.9.7 1.8 1 2.7.2.4.3.9.5 1.3.1.4.3.9.5 1.3 1.5 4.4 2.8 8.6 3.8 12.8.4 1.6.8 3.3 1.1 4.8 2.1 6.7 2.8 13.2 3.2 18.8z"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Accelerate</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our flexible, automated solution</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/advertisers/awin-advanced" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 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26.8 4.4 28.6 3.2 3.5 14.3 27.4 41.9 31.2 27.5 3.9-32.5 6.4-46.7 1.5z" /><path d="M498.4 277.4c-6.7 22.4-31.9 51.6-58.5 52-23.8.4-27.8-14.4-45.3-10.1-3.3.8-6.4 2.2-9.3 4.1-10.4 6.7-20.2 9.5-29.1 9.9-15.3.6-28.2-6.1-38-13.4-3.1-2.3-6.5-4-10-5.2-3.5-1.2-7.2-1.7-11-1.6-2 0-4.1.3-6.1.7-10.8 2.2-24.5.7-36.5-3.9-4.9-1.9-9.6-4.4-13.7-7.4-4.5-3.2-8.2-7.1-10.8-11.6-5-5.1-13.3 16.8-27.9 21.9-.1 0-.2.1-.2.1-.4.1-.9.3-1.3.5-5.5 2.2-10.5 5.4-14.3 9.9-6 7.1-11.7 12.3-17 16-19.4 13.5-34.2 7.1-44.9-.7-9.2-6.6-20.9-8.3-31.5-4.5-71.5 26-113-38.3-83-75.3 21.8-27-19.4-28.7 4.2-75.1 17.4-34.1 45.3-26.9 55.3-41.8 10.1-14.8-1.5-33.5 25.6-56.4 24.6-20.8 37.7-4.3 56.6-11.5 19-7.2 21.6-51.5 95-52.3 73.4-.8 76.5 55 100.8 49.8 20.8-4.5 39.9 2.3 54.9 14.1 13.8 10.9 6.4 34.8 21.6 46.6 15.1 11.8 31.6 13.9 43.4 37.1 11.8 23.2-8 43 6.7 56.5 14.6 13.6 31.1 29.3 24.3 51.6z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Advanced</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our custom, large-scale solution</p></span></a></li></ul></div><div class="gap-0 grid grid-rows-subgrid row-span-3 theme--green"><h3><a class="text-black grid gap-3 grid-cols-[1rem,1fr] h-4 items-center underline focus:outline-0 hover:text-dark focus:text-dark" href="/us/publishers" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'For publishers', 'event_destination_url': '/us/publishers' });"><svg class="w-4 h-4" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" fill="none"><path d="M3.5 12.5L12.5 12.5L12.5 3.5M3.5 3.5L12 12L3.5 3.5Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="font-semibold uppercase tracking-wide text-xs h-4 block">For publishers</span></a></h3><p class="mt-2 mb-8 text-sm/normal font-medium text-black/80 lg:mb-12">Create long-lasting partnerships with the world's leading brands by promoting their products and services to your audience.</p><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/us/publishers/content-creator-influencer" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Content Creators & Influencers', 'event_destination_url': '/us/publishers/content-creator-influencer' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M488.5 7.2c7.2 5.9 11.4 14.7 11.4 24.1v140.6c0 25.9-28 46.9-62.5 46.9s-62.5-21-62.5-46.9 28-46.9 62.5-46.9V69.4l-93.7 18.7v115c0 25.9-28 46.9-62.5 46.9s-62.5-21-62.5-46.9 28-46.9 62.5-46.9V62.6c0-14.9 10.5-27.7 25.1-30.7L462.6.7c9.1-1.9 18.6.6 25.9 6.5zM73 296.9l11.5-17.4c5.8-8.7 15.5-13.9 26-13.9h60.2c10.4 0 20.2 5.2 26 13.9l11.6 17.4H250c17.3 0 31.2 14 31.2 31.2v140.6c0 17.3-14 31.2-31.2 31.2H31.3C14 500 .1 486 .1 468.7V328.1c0-17.3 14-31.2 31.2-31.2H73zm114.5 101.5c0-25.9-21-46.9-46.9-46.9s-46.9 21-46.9 46.9 21 46.9 46.9 46.9 46.9-21 46.9-46.9z" /><path d="M136.5 214l94.1-97.5c27.3-28.3 25.9-75.1-4.4-101.4-27.3-22.9-67.3-18.5-91.7 6.3l-9.3 10.3-9.8-10.3C91.1-3.5 50.7-7.9 24.3 15-6.5 41.4-7.9 88.2 19.4 116.5L114 214c5.9 6.3 16.1 6.3 22.5 0zm325.8 39c-5.9-4.3-14-3.9-19.4.9l-125 109.3c-4.9 4.3-6.6 11.1-4.3 17.3 2.3 6.2 8.1 10.2 14.6 10.2h54.4l-37.5 87.6c-2.8 6.7-.7 14.5 5.2 18.7 5.9 4.2 14 3.9 19.4-.9l125-109.3c4.9-4.3 6.6-11.1 4.3-17.3-2.3-6.2-8.1-10.2-14.6-10.2H430l37.5-87.6c2.8-6.7.6-14.5-5.2-18.7z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Content Creators & Influencers</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Earn for sales you influence</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/publishers/editorial-media-sites" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Editorial & Media Sites', 'event_destination_url': '/us/publishers/editorial-media-sites' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M387.2 16.2l-29.7 29.6 96.6 96.6 29.7-29.7c21.6-21.6 21.6-56.5 0-78.1l-18.5-18.4c-21.6-21.6-56.5-21.6-78.1 0zm-52 51.9L170.1 233.3c-6 6-10.7 13.4-13.3 21.6l-29.2 87.6c-2.9 8.5-.6 17.9 5.7 24.3 6.3 6.4 15.7 8.6 24.3 5.7l87.6-29.2c8.1-2.7 15.5-7.3 21.6-13.3l165.1-165.2-96.7-96.7z" fill="currentColor"/><path d="M0 152.7C0 100.4 42.4 58 94.7 58h94.7c17.5 0 31.6 14.1 31.6 31.6s-14.1 31.6-31.6 31.6H94.7c-17.5 0-31.6 14.1-31.6 31.6v252.6c0 17.5 14.1 31.6 31.6 31.6h252.6c17.5 0 31.6-14.1 31.6-31.6v-94.7c0-17.5 14.1-31.6 31.6-31.6s31.6 14.1 31.6 31.6v94.7c0 52.3-42.4 94.7-94.7 94.7H94.7C42.4 500 0 457.6 0 405.3V152.7z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Editorial & Media Sites</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Turn your traffic into revenue</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/publishers/technology-partner" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Technology Partners', 'event_destination_url': '/us/publishers/technology-partner' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M250 347.2c0-69 56-125 125-125s125 56 125 125-56 125-125 125-125-55.9-125-125zm125-69.4c-7.6 0-13.9 6.3-13.9 13.9v41.7h-41.7c-7.6 0-13.9 6.2-13.9 13.9s6.3 13.9 13.9 13.9h41.7v41.7c0 7.6 6.2 13.9 13.9 13.9s13.9-6.2 13.9-13.9v-41.7h41.7c7.6 0 13.9-6.2 13.9-13.9s-6.3-13.9-13.9-13.9h-41.7v-41.7c0-7.7-6.3-13.9-13.9-13.9z" fill="currentColor"/><path d="M111.1 55.6v83.3H55.6V55.6c0-15.4 12.4-27.8 27.8-27.8s27.7 12.4 27.7 27.8zm166.7 0v83.3h-55.6V55.6c0-15.4 12.4-27.8 27.8-27.8s27.8 12.4 27.8 27.8zM0 194.4c0-15.4 12.4-27.8 27.8-27.8h277.8c15.4 0 27.8 12.4 27.8 27.8 0 2-.3 4-.6 5.9-63.8 18.4-110.5 77.2-110.5 146.9 0 9.9 1 19.5 2.7 28.9-9.6 4.4-19.9 7.8-30.5 10v58.3c0 15.4-12.4 27.8-27.8 27.8s-27.8-12.4-27.8-27.8v-58.3C75.5 373.3 27.8 317.2 27.8 250v-27.8C12.4 222.2 0 209.8 0 194.4z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Technology Partners</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Integrate your technology</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/publishers/other-partner-types" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Other Publisher Types', 'event_destination_url': '/us/publishers/other-partner-types' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M0 187.5C0 153 28 125 62.5 125h125v343.7c0 17.3-14 31.2-31.2 31.2H93.8c-17.3 0-31.2-14-31.2-31.2v-125c-34.5 0-62.5-28-62.5-62.5v-93.7zm500 46.9c0 27.2-13.1 50.4-31.2 59v-118c18.1 8.6 31.2 31.8 31.2 59z" fill="currentColor"/><path d="M468.7 31.3c0-12.6-7.6-24-19.3-28.9S424.3.3 415.3 9.1l-42.6 42.7C325.9 98.7 262.3 125 196 125h-8.5v218.5h8.5c66.3 0 129.9 26.4 176.7 73.2l42.6 42.6c9 9 22.4 11.6 34.1 6.7s19.3-16.2 19.3-28.9V31.3z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Other Publisher Types</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Support for any publisher type</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/publishers/advertiser-directory" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Advertiser Directory', 'event_destination_url': '/us/publishers/advertiser-directory' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M468.8 62.5c8.6 0 15.6 7 15.6 15.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6V78.1c-.1-8.6 7-15.6 15.6-15.6zm0 125c8.6 0 15.6 7 15.6 15.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6v-62.5c-.1-8.6 7-15.6 15.6-15.6zm15.6 140.6v62.5c0 8.6-7 15.6-15.6 15.6s-15.6-7-15.6-15.6v-62.5c0-8.6 7-15.6 15.6-15.6s15.6 7 15.6 15.6zm-375 31.3c0-43.2 35-78.1 78.1-78.1H250c43.2 0 78.1 35 78.1 78.1 0 8.6-7 15.6-15.6 15.6H125c-8.6 0-15.6-7-15.6-15.6zM218.8 125c34.5 0 62.5 28 62.5 62.5s-28 62.5-62.5 62.5-62.5-28-62.5-62.5 27.9-62.5 62.5-62.5z" fill="currentColor" /><path d="M15.6 62.5C15.6 28 43.7 0 78.1 0h281.2c34.5 0 62.5 28 62.5 62.5v375c0 34.5-28 62.5-62.5 62.5H78.1c-34.5 0-62.5-28-62.5-62.5v-375zm93.8 296.9c0 8.6 7 15.6 15.6 15.6h187.5c8.6 0 15.6-7 15.6-15.6 0-43.2-35-78.1-78.1-78.1h-62.5c-43.2-.1-78.1 34.9-78.1 78.1zM218.8 250c34.5 0 62.5-28 62.5-62.5s-28-62.5-62.5-62.5-62.5 28-62.5 62.5 27.9 62.5 62.5 62.5z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Advertiser Directory</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Browse thousands of advertisers on Awin</p></span></a></li></ul></div><div class="gap-0 grid grid-rows-subgrid row-span-3 theme--turquoise"><h3><a class="text-black grid gap-3 grid-cols-[1rem,1fr] h-4 items-center underline focus:outline-0 hover:text-dark focus:text-dark" href="/us/agency" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'For agencies', 'event_destination_url': '/us/agency' });"><svg class="w-4 h-4" width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" fill="none"><path d="M3.5 12.5L12.5 12.5L12.5 3.5M3.5 3.5L12 12L3.5 3.5Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path></svg><span class="font-semibold uppercase tracking-wide text-xs h-4 block">For agencies</span></a></h3><p class="mt-2 mb-8 text-sm/normal font-medium text-black/80 lg:mb-12">Have unlimited control for growth via affiliate marketing using the Awin Group's database of partnerships, technologies and solutions.</p><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/us/agency/success-center" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Agency Success Center', 'event_destination_url': '/us/agency/success-center' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M208.4 153.7c-8.6-17.5-33.5-17.5-42.1 0l-45.2 91.8-101 14.7c-19.1 2.7-26.9 26.4-13 39.9l73.1 71.5L63 472.5c-3.3 19.1 16.8 33.8 34 24.7l90.4-47.7 90.4 47.7c17.2 9.1 37.3-5.6 34-24.7l-17.3-100.9 73.1-71.5c13.9-13.6 6.2-37.2-13-39.9l-101.1-14.7-45.1-91.8z" fill="currentColor"/><path d="M304.7 101.6l13.5 47.2c1.3 4.5 5.4 7.5 10 7.5s8.7-3 10-7.5l13.5-47.2 47.2-13.5c4.5-1.3 7.5-5.4 7.5-10s-3-8.7-7.5-10l-47.2-13.5-13.6-47.1c-1.3-4.5-5.4-7.5-10-7.5s-8.7 3-10 7.5l-13.5 47.2-47.2 13.5c-4.5 1.3-7.5 5.4-7.5 10s3 8.7 7.5 10l47.3 13.4zm114.1 135.9l10.7 37.7c1 3.5 4.3 6.1 8 6.1s6.9-2.4 8-6.1l10.7-37.7 37.7-10.7c3.5-1 6.1-4.3 6.1-8s-2.4-6.9-6.1-8L456.3 200l-10.7-37.7c-1-3.5-4.3-6.1-8-6.1s-6.9 2.4-8 6.1L418.8 200l-37.7 10.7c-3.5 1-6.1 4.3-6.1 8s2.4 6.9 6.1 8l37.7 10.8z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Agency Success Center</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Our exclusive, multi-market agency resource hub</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/agency/certification" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Agency Certification', 'event_destination_url': '/us/agency/certification' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M500 156.3L343.8.1v125c0 17.3 14 31.2 31.2 31.2h125zm-393.2 1.5c-9.8-4-21-1-27.4 7.3l-10.3 13.2c-1.3 1.7-3.1 2.6-5.1 2.9l-16.5 2.2c-10.4 1.5-18.6 9.7-20 20L25.3 220c-.3 2.1-1.4 3.9-2.9 5.1L9.1 235.5c-8.3 6.4-11.3 17.7-7.3 27.4L8 278.3c.8 1.9.8 4 0 6l-6.2 15.3c-4 9.8-1 21 7.3 27.4l13.2 10.2c1.7 1.3 2.6 3.1 2.9 5.1l2.2 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13.8-.7.4-1.5.7-2.2 1 3.4.6 6.9.9 10.4.9h250c34.5 0 62.5-28 62.5-62.5V156.3H375c-17.3 0-31.2-14-31.2-31.2V.1H187.6z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Agency Certification</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Get certified, get recognized, get discovered</p></span></a></li></ul></div></div></div></div></li><li><button class="text-black w-full py-3 px-6 md:px-8 inline-flex items-center justify-between text-2xl font-medium lg:text-base whitespace-nowrap" x-on:click="selected == 1 ? selected = null : selected = 1" x-bind:class="selected == 1 && 'border-white/20 bg-white/10'" x-bind:aria-selected="selected == 1 ? 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Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin-Win Marketing Podcast', 'event_destination_url': '/us/awin-win-marketing-podcast' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M95.31 214.84V250c0 78.31 58.18 143 133.59 153.28v29.53h-42.19c-11.69 0-21.09 9.4-21.09 21.09s9.4 21.09 21.09 21.09h126.56c11.69 0 21.09-9.4 21.09-21.09s-9.4-21.09-21.09-21.09h-42.19v-29.53C346.49 393 404.67 328.31 404.67 250v-35.16c0-11.69-9.4-21.09-21.09-21.09s-21.09 9.4-21.09 21.09V250c0 62.14-50.36 112.5-112.5 112.5s-112.5-50.36-112.5-112.5v-35.16c0-11.69-9.4-21.09-21.09-21.09s-21.09 9.4-21.09 21.09z" fill="currentColor"/><path d="M165.63 109.37c0-46.58 37.79-84.38 84.38-84.38s84.38 37.79 84.38 84.38v140.62c0 46.58-37.79 84.38-84.38 84.38s-84.38-37.79-84.38-84.38V109.37z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin-Win Marketing Podcast</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Showing you how affiliate partnerships can always offer a win-win</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/power-100" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Power 100', 'event_destination_url': '/us/power-100' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M176.6 370.9l-.4 25.6 141 1.8.4-25.6-141-1.8zm-.7 51.3l-.2 12.8c-.2 14.7 11.8 25.8 25.3 26l19.2.2-.2 12.8c-.2 14.2 11.1 25.8 25.3 26 14.2.2 25.8-11.1 26-25.3l.2-12.8 19.2.2c13.5.2 25.8-10.6 26-25.3l.2-12.8-141-1.8z" /><path d="M328.9 236.3h-.3c-3.6 2.5-7.7 4.1-12.2 4.7-9.1 1.3-16.8-5.2-21.4-17.6-4.8 2.5-9.7 4.8-14.6 6.8-7.2 3-13.9 5.2-20.5 6.7-6.1 1.4-12.2 2.2-17.9 2.4-2.5 1.3-5.2 2.2-7.9 2.7-9.6 1-16.9-4.9-21.1-17-7.8 4-15.1 7.4-22.2 10.3-4.7 1.9-9.3 3.6-13.9 5-.4.2-.7.4-1.1.5l-1.3.3c-3.5 1-7 1.9-10.3 2.6-8.9 1.8-18 2.8-27 2.8h-.2c-4 0-8-.2-12.4-.5 21.2 34.5 47.2 60.3 51.5 99.3l142.7 1.8c6-43.5 38.6-69.7 61.6-110.3l-51.5-.5z" fill="currentColor"/><path d="M123.4 234.1c10.5.9 20.6.8 29.9-.4 2.4-.3 4.9-.8 7.2-1.2.3-.1.6-.1.9-.2-.3-1.4-.5-3-.7-5-.1-1.2-.3-2.5-.5-4-2.4-17.8 2.2-53.7 4.2-68.3.2-1.6.5-3.6.8-5.7 1.3-8.9 3-21 2.3-27.5 0-.3-.3-.7-.5-1.1-.4-.6-.8-1.2-.9-2.1-.2-2.1 2.2-5.2 2.9-6.1.7-.9 3.3-3.9 5.4-4.1.7-.1 1.5 0 2.2.2.6.1 1.2.2 1.7.2h.3l.2.2c3.2 2.1 3.4 6.3 3.6 10.1.1 1 .1 1.9.2 2.7.9 9.4-.4 19.9-1.5 30.1-.3 3-.7 5.8-.9 8.5-.5 3.8-1 7.3-1.4 10.7-2.7 20.2-4.7 34.8-2.7 57.4 4.2-1.4 8.6-3 13-4.9 4.1-1.7 8.3-3.7 12.5-5.8 2.7-1.4 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10.7 3.8 12.4zm19.5-89.8c-1.9-9.8-6.9-17-12-17.4l.1.3-.1.2c-4.7 11.3-12.6 55.8-12.4 81.1 6.9-4.1 14.2-8.6 22.3-13.8 3.6-18.8 4.4-38.1 2.1-50.4z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Power 100</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Say hello to Awin's 2024 Power 100</p></span></a></li><li data-theme="yellow"><a class="flex gap-4 group/link" href="/events/thinktank-2025" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'ThinkTank Global 2025', 'event_destination_url': '/events/thinktank-2025' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M433 25c-11.6 0-22.1 4.7-29.7 12.3C395.7 44.9 391 55.4 391 67v88.5c0 25.7-20.8 46.5-46.5 46.5H73c-26.5 0-48 21.5-48 48s21.5 48 48 48h271.5c25.7 0 46.5 20.8 46.5 46.5V433c0 11.6 4.7 22.1 12.3 29.7 7.6 7.6 18.1 12.3 29.7 12.3 23.2 0 42-18.8 42-42V67c0-23.2-18.8-42-42-42zm0 55.9c-7.7 0-13.9-6.2-13.9-13.9s6.2-13.9 13.9-13.9 13.9 6.2 13.9 13.9-6.3 13.9-13.9 13.9z" /><path d="M433 25H67c-23.2 0-42 18.8-42 42 0 11.6 4.7 22.1 12.3 29.7C44.9 104.3 55.4 109 67 109h88.5c25.7 0 46.5 20.8 46.5 46.5V427c0 26.5 21.5 48 48 48s48-21.5 48-48V155.5c0-25.7 20.8-46.5 46.5-46.5H433c11.6 0 22.1-4.7 29.7-12.3C470.3 89.1 475 78.6 475 67c0-23.2-18.8-42-42-42zm0 55.9c-7.7 0-13.9-6.2-13.9-13.9s6.2-13.9 13.9-13.9 13.9 6.2 13.9 13.9-6.3 13.9-13.9 13.9z" fill="currentColor"/></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">ThinkTank Global 2025</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Details about our annual event</p></span></a></li><li data-theme="orange"><a class="flex gap-4 group/link" href="/us/faqs" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'FAQs', 'event_destination_url': '/us/faqs' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M327 64.7c18.8 6.2 32.4 23.8 32.4 44.6v23.4c0 13-10.4 23.4-23.4 23.4H164.1c-13 0-23.4-10.4-23.4-23.4v-23.4c0-20.8 13.6-38.5 32.4-44.6C179.3 28 211.4 0 250 0s70.7 28 77 64.7zm-53.6 13.4c0-12.9-10.5-23.4-23.4-23.4s-23.4 10.5-23.4 23.4 10.5 23.4 23.4 23.4 23.4-10.4 23.4-23.4zM165.8 239.6c7.7-21.8 28.4-36.4 51.6-36.4h56.9c34.1 0 61.6 27.6 61.6 61.6 0 22.1-11.8 42.5-31 53.5l-31.5 18.1c-.2 12.7-10.6 23-23.4 23-13 0-23.4-10.4-23.4-23.4v-13.2c0-8.4 4.5-16.1 11.8-20.3l43.3-24.8c4.6-2.6 7.4-7.5 7.4-12.8 0-8.2-6.6-14.7-14.7-14.7h-56.9c-3.3 0-6.2 2.1-7.3 5.2l-.4 1.2c-4.3 12.2-17.8 18.6-29.9 14.3-12.1-4.3-18.6-17.8-14.3-29.9l.2-1.4zm53 182.3c0-17.3 14-31.2 31.2-31.2s31.2 14 31.2 31.2-14 31.2-31.2 31.2-31.2-14-31.2-31.2z" fill="currentColor"/><path d="M327 64.7c18.8 6.2 32.4 23.8 32.4 44.6v23.4c0 13-10.4 23.4-23.4 23.4H164.1c-13 0-23.4-10.4-23.4-23.4v-23.4c0-20.8 13.6-38.5 32.4-44.6.1-.8.3-1.6.4-2.2H125c-34.5 0-62.5 28-62.5 62.5v312.5c0 34.5 28 62.5 62.5 62.5h250c34.5 0 62.5-28 62.5-62.5V125c0-34.5-28-62.5-62.5-62.5h-48.4c.2.8.3 1.6.4 2.2zM165.8 239.5c7.7-21.8 28.4-36.4 51.6-36.4h56.9c34.1 0 61.6 27.6 61.6 61.6 0 22.1-11.8 42.5-31 53.5l-31.5 18.2c-.2 12.7-10.6 23-23.4 23-13 0-23.4-10.4-23.4-23.4v-13.2c0-8.4 4.5-16.1 11.8-20.3l43.3-24.8c4.6-2.6 7.4-7.5 7.4-12.8 0-8.2-6.6-14.7-14.7-14.7h-56.9c-3.3 0-6.2 2.1-7.3 5.2l-.4 1.2c-4.3 12.2-17.8 18.6-29.9 14.3-12.1-4.3-18.6-17.8-14.3-29.9l.4-1.2-.2-.3zm53 182.4c0-17.3 14-31.2 31.2-31.2s31.2 14 31.2 31.2-14 31.2-31.2 31.2-31.2-14-31.2-31.2z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">FAQs</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Answers to all your Awin and affiliate questions</p></span></a></li></ul></div></div></div></div></li><li><button class="text-black w-full py-3 px-6 md:px-8 inline-flex items-center justify-between text-2xl font-medium lg:text-base whitespace-nowrap" x-on:click="selected == 2 ? selected = null : selected = 2" x-bind:class="selected == 2 && 'border-white/20 bg-white/10'" x-bind:aria-selected="selected == 2 ? 'true' : 'false'" x-bind:onclick="'gtag("event", "Website Event Click", { "event_id": "Section", "event_name": "NAVIGATION", "event_category": "HEADER_LINK", "event_label": "Company" });'" type="button"><span>Company</span><svg class="ml-2 w-2 transform lg:hidden" aria-hidden="true" width="8" height="12" viewBox="0 0 8 12" xmlns="http://www.w3.org/2000/svg" x-bind:class="selected == 2 ? '-rotate-90' : 'rotate-90'"><path d="M1.99997 0L0.589966 1.41L5.16997 6L0.589966 10.59L1.99997 12L7.99997 6L1.99997 0Z" fill="currentColor"></path></svg></button><div class="inset-x-0 z-0 w-full border-t bg-white py-6 lg:drop-shadow-dropdown aria-hidden:opacity-0 md:rounded-b-lg md:py-12 lg:absolute top-header" x-cloak x-show="selected == 2" x-transition.opacity="" x-bind:aria-hidden="selected == 2 ? 'false' : 'true'"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-8 md:grid-cols-3 md:gap-14"><div class="theme--yellow"><ul class="space-y-8"><li><a class="flex gap-4 group/link" href="/us/about-us" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Awin Group', 'event_destination_url': '/us/about-us' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M70.1 365.8l179.9 36 179.9-36c11.7-2.3 20.1-12.6 20.1-24.5V71.8l20.1-4c15.5-3.1 29.9 8.7 29.9 24.5v286.6c0 12-8.4 22.2-20.1 24.5L250 449.3l-229.9-46C8.4 401 0 390.7 0 378.8V92.3c0-15.8 14.5-27.6 29.9-24.5l20.1 4v269.5c0 12 8.4 22.2 20.1 24.5z" fill="currentColor"/><path d="M50 341.3c0 12 8.4 22.2 20.1 24.5l167.4 33.4v-325L78.6 51C63.5 48.8 50 60.5 50 75.7v265.6zM450 75.7c0-15.2-13.5-27-28.6-24.8L262.5 74.3v325l167.4-33.5c11.7-2.3 20.1-12.6 20.1-24.5V75.7z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Awin Group</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Read about our story and global community</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/careers" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Careers', 'event_destination_url': '/us/careers' });"><svg class="flex-none w-8 h-8 text-grey group-hover/link:text-default fill-grey-light group-hover/link:fill-grey" viewBox="0 0 500 500" xmlns="http://www.w3.org/2000/svg"><path d="M393.8 243.8v50c0 10.4 8.4 18.8 18.8 18.8s18.8-8.4 18.8-18.8v-50h50c10.4 0 18.8-8.4 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23.4zm203.2-7.8c0 8.6 7 15.6 15.6 15.6h46.9c8.6 0 15.6-7 15.6-15.6s-7-15.6-15.6-15.6H375c-8.6 0-15.6 7-15.6 15.6zm0 93.7c0 8.6 7 15.6 15.6 15.6h46.9c8.6 0 15.6-7 15.6-15.6s-7-15.6-15.6-15.6H375c-8.6 0-15.6 7-15.6 15.6zm-203.2 93.8c0 8.6 7 15.6 15.6 15.6h250c8.6 0 15.6-7 15.6-15.6s-7-15.6-15.6-15.6h-250c-8.5-.1-15.6 7-15.6 15.6zm0 93.7c0 8.6 7 15.6 15.6 15.6h250c8.6 0 15.6-7 15.6-15.6s-7-15.6-15.6-15.6h-250c-8.5 0-15.6 7-15.6 15.6z" /></svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Newsroom</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Never miss an update or event</p></span></a></li><li><a class="flex gap-4 group/link" href="/us/events-hub" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 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36.33 8.79 51.27c1.46 8.3-7.32 14.65-14.75 10.74l-46-24.22-46.09 24.22c-7.42 3.91-16.11-2.44-14.75-10.74l8.79-51.27-37.3-36.33c-6.05-5.86-2.73-16.11 5.66-17.29l51.46-7.52 23.05-46.68c3.71-7.52 14.45-7.52 18.26 0h.01Z"/><</svg><span class="block space-y-1 flex-auto text-sm/[16px]"><span class="flex justify-start gap-2"><h4 class="font-semibold text-black group-hover/link:text-dark">Global Events Calendar</h4></span><p class="block font-medium text-foreground/80 group-hover/link:text-default/80 group-focus/link:text-dark/80">Stay informed on all Awin events across the year.</p></span></a></li></ul></div><div class="theme--yellow"><ul class="space-y-8"><li data-theme="orange"><a class="flex gap-4 group/link" href="/us/privacy" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Sub Section Item', 'event_name': 'NAVIGATION', 'event_category': 'HEADER_LINK', 'event_label': 'Privacy', 'event_destination_url': '/us/privacy' });"><svg class="flex-none w-8 h-8 text-grey 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"@type": "Organization", "name": "Awin", "url": "https://www.awin.com/", "logo": { "@type": "ImageObject", "url": "https://www.awin.com/images/logo-awin-black.svg", "width": "178", "height": "80" } } }</script><article class="py-20 lg:pt-49 lg:pb-25"><div class="w-full max-w-8xl px-6 md:px-8 mx-auto" data-component="container"><div class="grid gap-6 lg:mb-20 lg:grid lg:grid-cols-12 lg:gap-8"> <div class="lg:col-span-8 lg:col-start-3"><h1 class="[&>span]:font-semibold text-4xl lg:text-5xl font-extralight mb-3" data-component="component-heading">What is affiliate marketing?</h1><p class="text-sm mb-5">Written by <span>Samantha Sherer on </span><time datetime="2019-02-23T12:00:00T+00:0023">Feb 23rd 2019.</time><span class="before:content-["_·_"]">8 minute read</span></p><div class="[&>span]:font-semibold text-2xl font-extralight mb-8" data-component="component-heading"><p>If you’re looking to grow your business online, find out how affiliate marketing works with our simple introduction.</p></div><div class="flex items-center mb-5"><h4 class="font-semibold text-base mr-2.5 flex-none">Share this</h4><ul class="flex flex-wrap"><li><a class="c-action" href="https://twitter.com/share?url=https://www.awin.com/us/affiliate-marketing/what-is-affiliate-marketing&amp;text=What%20is%20affiliate%20marketing?" onclick="window.open(this.href,"","menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=350,width=475");return false" title="Share on Twitter"><span class="sr-only">Share on Twitter</span><svg class="c-icon c-icon--twitter" aria-hidden="true" focusable="false" role="img" width="20" height="20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M17 5.32581C16.475 5.55484 15.919 5.70487 15.3501 5.77101C15.9476 5.42085 16.3967 4.86449 16.6129 4.20651C16.0481 4.53631 15.4315 4.76824 14.7894 4.89251C14.5186 4.6094 14.193 4.38429 13.8325 4.23087C13.4719 4.07744 13.084 3.9989 12.6922 4.00001C11.106 4.00001 9.8194 5.26631 9.8194 6.82801C9.8194 7.04991 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fill="currentColor"></path></svg></a></li></ul></div><div class="mb-5"><img class="rounded-2 w-full" alt="What is affiliate marekting" src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto,w_940,h_660,c_fit/v1703674103/awin-website/market-insight-posts/image/l6kffxo9ucqelnzy7xzg.png"></div><div class="prose mb-20"><h2>What is affiliate marketing?</h2> <p><span style="font-weight: 400;">Maybe you've heard the term, but still ask yourself, "What exactly is affiliate marketing?"</span></p> <p><span style="font-weight: 400;"><a href="/us/affiliate-marketing/affiliate-marketing-guide" target="_blank" rel="noopener noreferrer" rel="noopener">Affiliate marketing</a> is a performance-based marketing channel in which a publisher is awarded a commission for sales they generate for an advertiser. </span></p> <p><span style="font-weight: 400;">Publishers, also known as affiliates or partners, are the people that promote a product or service on their website for their readers. </span></p> <p><span style="font-weight: 400;">Advertisers sometimes referred to as merchants or brands, is the term used for the person or company that has the product or service to sell. The third party in the affiliate marketing triangle is the consumer, who purchases an advertiser’s product or service via being directed there from a publisher’s website.</span></p> <p><span style="font-weight: 400;">Publishers are rewarded commission when a visitor on their site <a href="/us/affiliate-marketing/ctas-that-make-people-click-like-crazy" target="_blank" rel="noopener noreferrer" rel="noopener">clicks</a> an affiliate link (for example a banner, logo or text link), goes to a particular advertiser's website and performs a certain action on the advertiser's site. Usually, this is completing a transaction. However, some advertisers ask publishers to refer traffic to them that results in a lead instead of a sale, perhaps through the completion of an online application form or the submission of the user's email address.</span></p> <p><span style="font-weight: 400;"><img src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto/v1682064514/fmudnmlnonwtxzskgjrn.png" alt="" /></span></p> <p><span style="font-weight: 400;">For example, when looking to purchase a new printer you may research offers on a website, such as RetailMeNot. Once you have found the best deal, in this case, HP printers, you would then click through the deal to their site to make a purchase. In this example, RetailMeNot is the publisher and the advertiser is HP, as this is the site where you complete the purchase. HP would then pay RetailMeNot a commission for generating a sale through their site.</span></p> <p><img src="https://de1f1l5l72ecp.cloudfront.net/awin/image/upload/q_auto,f_auto/v1682064544/pmgpuf9s9686bcfjzdvv.png" alt="" /></p> <h2>What is an affiliate network?</h2> <p><span style="font-weight: 400;">An affiliate network, like Awin, controls tracking, payments and facilitates the relationships between publisher and advertiser.</span></p> <p><span style="font-weight: 400;">Once signed up to Awin, publishers have the freedom to browse an array of different advertiser programs via our </span><a href="https://ui.awin.com/login" target="_blank" rel="noopener noreferrer" rel="noopener"><span style="font-weight: 400;">User Interface</span></a><span style="font-weight: 400;"> (UI) or </span><a href="/us/publishers/advertiser-directory" target="_blank" rel="noopener noreferrer" rel="noopener"><span style="font-weight: 400;">Advertiser Directory</span></a><span style="font-weight: 400;"> and can request to join them. Once a publisher’s request to join an advertiser program has been accepted, they can begin promoting the advertiser products and services on their website and earn commission on sales they generate.</span></p> <p><span style="font-weight: 400;">The UI dashboard </span><span style="font-weight: 400;">hosts different tools</span><span style="font-weight: 400;"> to enable the tracking of the customer journey, and a </span><span style="font-weight: 400;">range of reports</span><span style="font-weight: 400;"> so publishers can keep up to date with performance data. We also have a </span><span style="font-weight: 400;">publisher management</span><span style="font-weight: 400;"> team to assist new and existing publishers throughout their affiliate marketing journey and a </span><a href="/us/news-and-events/publisher-training" target="_blank" rel="noopener noreferrer" rel="noopener"><span style="font-weight: 400;">publisher training portal</span></a><span style="font-weight: 400;"> on our website to use as a resource.</span></p> <h2>How does our affiliate tracking work?</h2> <p><span style="font-weight: 400;">In order to track which publisher is generating sales for an advertiser and pay commission accurately, it’s essential to have a tracking program in place. Our tracking consists of five different elements: </span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The MasterTag</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The Conversion Tag, </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Server-to-Server tracking</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Fall-back Conversion Pixel </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Product-Level Tracking</span></li> </ul> <p><span style="font-weight: 400;">The MasterTag contains all the necessary functions for tracking, including creating a first-party cookie (which isn’t blocked by browsers), allowing for cross-device tracking and bypassing ad-blocking technologies. This JavaScript code allows for seamless tracking and needs to be integrated on every page of both the publisher’s and advertiser’s site, except those processing payment information.</span></p> <p><span style="font-weight: 400;">The second element, the Conversion Tag, lets the MasterTag know a conversion has happened and it sits on the advertiser’s confirmation page. The MasterTag then sends the transactional information back to Awin for reporting and processing. </span></p> <p><span style="font-weight: 400;">In the event the Conversion Tag does not work, a Fall-back Pixel is used as an additional tracking method that sits on the advertiser’s confirmation page and works similarly with the MasterTag. </span></p> <p><span style="font-weight: 400;">Recently, browsers are blocking third-party cookies to protect consumer privacy in the wake of stricter data regulations. In order to guarantee the highest quality of tracking independent of browsers, Awin encourages all advertisers to implement Server-to-server tracking. This means tracking codes are activated from the server-side and sit on the advertiser’s confirmation page.</span></p> <p><span style="font-weight: 400;">Product-Level Tracking is not mandatory but has many reporting benefits as it allows advertisers to track sales to each individually-purchased product. This means the performance of individual products and product categories can be easily measured. Once the MasterTag is properly set up, turning this element of tracking on is simple.</span></p> <h2>What is an affiliate publisher?</h2> <p><span style="font-weight: 400;">An affiliate publisher is an individual, company or business that earns commission from links promoting the advertisers’ products or services. These may be through the copy on websites, blogs or articles, social media posts, newsletter and email updates, or clickable banners or images.</span></p> <p><span style="font-weight: 400;">An affiliate publisher works with advertisers either directly, through an agency or through an affiliate network. They sign up for advertisers’ affiliate programs matching their market and their audience’s needs. Any sales generated through their links are tracked so earnings can be accurately accredited to them.</span></p> <p><span style="font-weight: 400;">If the publisher is working through a network, they have access to a variety of tools for reporting and support to help them monitor their promotional campaigns. To maximize the earning potential of a publisher’s audience, they will need to research the best affiliate programs available to do this.</span></p> <h2>How do I earn money?</h2> <p><span style="font-weight: 400;">Generally, affiliate programs work on a cost per acquisition (CPA) basis where the last publisher site visited before the consumer makes the sale is awarded a commission. For Awin, this means our publishers earn a commission based on a percentage of the final basket value from the sale they drove. While this is the most common form of payment, some publishers receive a commission for generating leads, clicks or impressions.</span></p> <p><span style="font-weight: 400;">Cost per lead refers to the advertiser paying the publisher for any sign-ups they generate from interested customers. Payment on clicks will be each time an ad is clicked, whereas impression refers to the number of times an advertiser’s ad loads on the publisher page. Another payment type that Awin has implemented is </span><a href="https://wiki.awin.com/index.php/Commission_by_Assist" target="_blank" rel="noopener noreferrer" rel="noopener"><span style="font-weight: 400;">‘Commission by Assist.</span></a><span style="font-weight: 400;">' This means that a publisher could be awarded a commission for a sale they have helped to generate, even if they weren’t the last click in the customer journey.</span></p> <p><span style="font-weight: 400;">For example, if a consumer clicks on an affiliate link within an article of a blog, but before completing the purchase, searches and clicks through to a discount code site; traditionally, the coupon code publisher would be awarded for this sale, since they were the ‘last click.’ However, the affiliate marketing industry is becoming increasingly aware of the value that these upper-funnel publishers add to the consumer journey and are able to still reward them for their influence. Find out more </span><a href="/us/market-insights/articles/why-advertisers-should-be-rewarding-on-influence-12" target="_blank" rel="noopener noreferrer" rel="noopener"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Any commissions publishers earn are displayed in your Awin account. Payments are released by Awin twice monthly (1</span><span style="font-weight: 400;">st</span><span style="font-weight: 400;"> and 15</span><span style="font-weight: 400;">th</span><span style="font-weight: 400;"> of each month) and sent directly to your specified bank account. For further information on the payment process, please click </span><a href="/us/news-and-events/publisher-training/understanding-the-payment-process" target="_blank" rel="noopener noreferrer" rel="noopener"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">. </span></p> <h2>What’s the difference between an advertiser and a publisher?</h2> <p><span style="font-weight: 400;">In a nutshell, an advertiser owns the product and the publisher promotes it. Advertisers are sometimes known as the merchant or the retailer, and they pay the publisher a commission for every sale that the publisher generates through their unique tracking code or ‘deeplink.’</span><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">The publisher advertises the product on behalf of the advertiser through different promotional methods, using a unique tracking link. The publisher’s aim is to drive as much traffic to the advertiser’s site or product page in the hope that a majority of consumers will buy; the more consumers they drive to make a purchase, the more commission they will earn. </span></p> <p><span style="font-weight: 400;">The advertiser is responsible for the landing or product page that the publisher sends the traffic to, and everything that occurs from that point on, including fulfilling orders, refunds and returns.</span></p> <h2>What kind of publisher am I?</h2> <p><span style="font-weight: 400;">Publishers are categorized by the way in which a consumer would interact with their site. Some of the most well-known publisher types are:</span></p> <p><strong>Cashback:</strong><span style="font-weight: 400;"> These sites reward customers through monetary rebates. Examples of a cashback publisher would be Ebates and Join Piggy. </span></p> <p><strong>Social & blogs: </strong><span style="font-weight: 400;">These are publishers that use social networks, such as Instagram or Facebook, to promote products as well as publishers who own their own site and write their own content through a blog.</span></p> <p><strong>Editorial content: </strong><span style="font-weight: 400;">This category is used for media houses, online newspapers, magazines and other wide-scale publications. Examples would be Forbes and BuzzFeed. </span></p> <p><strong>Discount Codes:</strong><span style="font-weight: 400;"> This includes publishers who promote money off discounts using a coupon code such as Groupon and RetailMeNot. </span></p> <p><span style="font-weight: 400;">For a more comprehensive list of different publisher types, please click </span><a href="http://wiki.awin.com/index.php/FAQ_Publisher_Guide#What_Kind_of_Publisher_am_I.3F" target="_blank" rel="noopener noreferrer" rel="noopener"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">. If you would like to get started as a publisher, click </span><a href="https://ui.awin.com/affiliate-signup/account-details" target="_blank" rel="noopener noreferrer" rel="noopener"><span style="font-weight: 400;">here.</span></a></p> <h2>What if I’m an advertiser?</h2> <p><span style="font-weight: 400;">Awin works with over 25,000 advertisers globally across a variety of different sectors such as travel, retail, finance, telco and many more. If you are interested in beginning your affiliate marketing journey and creating relationships with a 270,000 database of active publishers please </span><a href="/us/advertisers/web-to-lead-us" target="_blank" rel="noopener noreferrer" rel="noopener"><span style="font-weight: 400;">get in touch</span></a><a href="/gb/advertisers/web-to-lead-gb"><span style="font-weight: 400;">.</span></a></p></div><div itemprop="copyrightHolder" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="Awin"><meta itemprop="url" content="https://www.awin.com/"><div itemprop="logo" itemscope itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://www.awin.com/images/logo-awin-black.svg"><meta itemprop="width" content="177"><meta itemprop="height" content="90"></div><meta itemprop="sameAs" content="https://www.linkedin.com/company/awin-global"><meta itemprop="sameAs" content="https://twitter.com/Awin_US"><meta itemprop="sameAs" 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object-cover object-center" src="https://res.cloudinary.com/awin/image/upload/q_auto,ar_4.3,c_fill,w_304,h_228,f_auto/v1695638039/awin-website/market-insight-posts/thumbnail/wat5znz7rwpybqlm4ee3.jpg" loading="lazy" alt="Image"></div><div class="px-6 py-5 min-h-60 flex flex-auto justify-between flex-col"><div><h2 class="text-xl font-semibold group-hover:text-dark-foreground"><a class="url line-clamp-5" href="/us/affiliate-marketing/understanding-content-vs-conversion" onclick="gtag('event', 'Website Event Click', { 'event_id': 'null', 'event_name': 'CARD_LISTING', 'event_category': 'CARD_CLICK', 'event_label': 'The importance of understanding content vs. conversion', 'event_destination_url': '/us/affiliate-marketing/understanding-content-vs-conversion' });">The importance of understanding content vs. conversion</a></h2><div class="prose mt-2">As a channel that has been premised on conversion, it has been the key unique selling point of the affiliate channel since its inception. </div></div><div class="flex justify-between text-xxs font-semibold uppercase tracking-wide mt-5 mb-2 gap-6"></div></div></article><article class="group relative border bg-card flex flex-col rounded-card overflow-hidden hover:bg-dark hover:border-dark hover:text-dark-foreground" data-component="card"><div class="h-57 bg-background flex-none flex items-center justify-center"><img class="w-full h-full object-cover object-center" src="https://res.cloudinary.com/awin/image/upload/q_auto,ar_4.3,c_fill,w_304,h_228,f_auto/v1497549097/awin-website/market-insight-posts/image/tefwgcar6bydyrkkor96.png" loading="lazy" alt="Image"></div><div class="px-6 py-5 min-h-60 flex flex-auto justify-between flex-col"><div><h2 class="text-xl font-semibold group-hover:text-dark-foreground"><a class="url line-clamp-5" href="/us/how-to-use-awin/getting-started-with-awin-part-2" onclick="gtag('event', 'Website Event Click', { 'event_id': 'null', 'event_name': 'CARD_LISTING', 'event_category': 'CARD_CLICK', 'event_label': 'Getting Started with Awin (Part 2)', 'event_destination_url': '/us/how-to-use-awin/getting-started-with-awin-part-2' });">Getting Started with Awin (Part 2)</a></h2><div class="prose mt-2">In the second part of our two-part series, we explore next steps to becoming a fully-fledged affiliate.</div></div><div class="flex justify-between text-xxs font-semibold uppercase tracking-wide mt-5 mb-2 gap-6"></div></div></article><article class="group relative border bg-card flex flex-col rounded-card overflow-hidden hover:bg-dark hover:border-dark hover:text-dark-foreground hidden md:block" data-component="card"><div class="h-57 bg-background flex-none flex items-center justify-center"><img class="w-full h-full object-cover object-center" src="https://res.cloudinary.com/awin/image/upload/q_auto,ar_4.3,c_fill,w_304,h_228,f_auto/v1487440470/awin-website/market-insight-posts/image/p83f178xm8jvdbnvmipr.jpg" loading="lazy" alt="Image"></div><div class="px-6 py-5 min-h-60 flex flex-auto justify-between flex-col"><div><h2 class="text-xl font-semibold group-hover:text-dark-foreground"><a class="url line-clamp-5" href="/us/how-to-use-awin/building-your-affiliate-program" onclick="gtag('event', 'Website Event Click', { 'event_id': 'null', 'event_name': 'CARD_LISTING', 'event_category': 'CARD_CLICK', 'event_label': 'Building the basics of your affiliate program', 'event_destination_url': '/us/how-to-use-awin/building-your-affiliate-program' });">Building the basics of your affiliate program</a></h2><div class="prose mt-2">Conversion is at the heart of affiliate marketing. The channel is perceived to offer a route to market that is low in risk and generates a great ROI. </div></div><div class="flex justify-between text-xxs font-semibold uppercase tracking-wide mt-5 mb-2 gap-6"></div></div></article><article class="group relative border bg-card flex flex-col rounded-card overflow-hidden hover:bg-dark hover:border-dark hover:text-dark-foreground hidden lg:block" data-component="card"><div class="h-57 bg-background flex-none flex items-center justify-center"><img class="w-full h-full object-cover object-center" src="https://res.cloudinary.com/awin/image/upload/q_auto,ar_4.3,c_fill,w_304,h_228,f_auto/v1547825136/awin-website/market-insight-posts/thumbnail/z6rkqy6ednsvoxoedhve.jpg" loading="lazy" alt="Image"></div><div class="px-6 py-5 min-h-60 flex flex-auto justify-between flex-col"><div><h2 class="text-xl font-semibold group-hover:text-dark-foreground"><a class="url line-clamp-5" href="/us/how-to-use-awin/affiliate-marketers-new-years-resolutions" 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'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'DE', 'event_destination_url': '/de/markteinblicke' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030173/awin-website/flags/image/eodbffqc9jspdak75g5j.png" loading="lazy" alt="Deutschland" width="38" height="30"></div><span>Deutschland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/es/informacion-del-mercado" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'ES', 'event_destination_url': '/es/informacion-del-mercado' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030109/awin-website/flags/image/gnfpp9qntrlcii33mgxi.png" loading="lazy" alt="España" width="38" height="30"></div><span>España</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/fr/tendances-marche" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'FR', 'event_destination_url': '/fr/tendances-marche' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030180/awin-website/flags/image/ucjujhzxsuepqm9kht0n.png" loading="lazy" alt="France" width="38" height="30"></div><span>France</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ie/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'IE', 'event_destination_url': '/ie/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030164/awin-website/flags/image/vot0haucvic4abd0smjh.png" loading="lazy" alt="Ireland" width="38" height="30"></div><span>Ireland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/it/market-insight" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'IT', 'event_destination_url': '/it/market-insight' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030157/awin-website/flags/image/prlh40hbeu6xn0taujim.png" loading="lazy" alt="Italia" width="38" height="30"></div><span>Italia</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/nl/marktinzichten" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'NL', 'event_destination_url': '/nl/marktinzichten' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1508920999/awin-website/flags/image/y9wyyp2bleqikjh8b9hu.png" loading="lazy" alt="Nederland" width="38" height="30"></div><span>Nederland</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/nordics/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'NORDICS', 'event_destination_url': '/nordics/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1508920990/awin-website/flags/image/vfhuoe6lpogaj4npdzty.png" loading="lazy" alt="Nordics" width="38" height="30"></div><span>Nordics</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/pl/wiadomosci-z-rynku" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'PL', 'event_destination_url': '/pl/wiadomosci-z-rynku' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030133/awin-website/flags/image/wpi85t4ohldnslrdhrzp.png" loading="lazy" alt="Polska" width="38" height="30"></div><span>Polska</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/pt/percecoes-de-mercado" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'PT', 'event_destination_url': '/pt/percecoes-de-mercado' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030123/awin-website/flags/image/u15r9rmzmhzpwn0ltich.png" loading="lazy" alt="Portugal" width="38" height="30"></div><span>Portugal</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ch/markteinblicke" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CH', 'event_destination_url': '/ch/markteinblicke' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030084/awin-website/flags/image/z7qrucyx2itmtkvcuevr.png" loading="lazy" alt="Schweiz" width="38" height="30"></div><span>Schweiz</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/ch_fr/tendances-marche" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'CH_FR', 'event_destination_url': '/ch_fr/tendances-marche' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030084/awin-website/flags/image/z7qrucyx2itmtkvcuevr.png" loading="lazy" alt="Suisse" width="38" height="30"></div><span>Suisse</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/se/marknadsinsikter" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'SE', 'event_destination_url': '/se/marknadsinsikter' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030096/awin-website/flags/image/uk0goaatjnwgtp7jheb3.png" loading="lazy" alt="Sverige" width="38" height="30"></div><span>Sverige</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/gb/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'GB', 'event_destination_url': '/gb/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1668596216/awin-website/flags/image/rva7rh1uxxyaxtqzjjut.png" loading="lazy" alt="United Kingdom" width="38" height="30"></div><span>United Kingdom</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/us/market-insights" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'US', 'event_destination_url': '/us/market-insights' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1509030065/awin-website/flags/image/i85hhwukhlzaeadmu4gb.png" loading="lazy" alt="United States" width="38" height="30"></div><span>United States</span></a></li><li class="mb-2.5 o-col-1-2 o-col-1-3-md"><a class="flex items-center" href="/at/markteinblicke" onclick="gtag('event', 'Website Event Click', { 'event_id': 'Territory Switcher', 'event_name': 'NAVIGATION', 'event_category': 'TERRITORY_SWITCHER_CTA', 'event_label': 'AT', 'event_destination_url': '/at/markteinblicke' });"><div class="w-[19px] mr-2.5 flex-none"><img class="rounded" src="https://res.cloudinary.com/awin/image/upload/q_auto,f_auto/v1668596304/awin-website/flags/image/vulfbv1i8ss4nodlwqmk.png" loading="lazy" alt="Österreich" width="38" height="30"></div><span>Österreich</span></a></li></ul></div></nav></div></div></div></div></div></div><div class="modal fade" 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