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class="words" data-v-e3c2a4ce><i class="iconfont iconfh" data-v-e3c2a4ce></i> <div class="u-break" data-v-e3c2a4ce> <p> 随着流量红利消失，互联网也从“消费互联网”阶段发展到了“产业互联网”阶段，并日益渗透到各大产业和公司业务的各个环节；传统业务的数字化转型，也成为了广大企业的核心战略。 <p>同时，产品经理岗位经过了以技术为驱动的1.0时代、和以产品为驱动的2.0时代，如今也正式进入以业务为驱动的3.0时代。 <p> 将业务需求产品化，进而赋能业务，并以业务结果为考量标准，已成为了对当下产品经理的新能力要求。 </p></div></div></div> </div> <footer class="footer--buttons" data-v-4dbb1b48><div class="button--wrapper" data-v-4dbb1b48></div><div class="button--wrapper" data-v-4dbb1b48></div></footer></section><section pcode="40551" updateTime="1690275881325" askUrl="" courseId="44" class="section" data-v-63821a8c><div class="container" data-v-63821a8c><header class="header" data-v-63821a8c><h2 class="headline" data-v-63821a8c><span data-v-63821a8c>困扰大多数业务产品经理的四大难题</span></h2> <p class="subline" data-v-63821a8c></p></header> <div class="target-show-list" data-v-63821a8c><img src="https://static.woshipm.com/views/woshipm_api_def_20230620150734_7865.png" class="center" data-v-63821a8c> <div class="target-item" data-v-63821a8c><div class="title" data-v-63821a8c><img src="https://static.woshipm.com/2020122919475255312tip.png" data-v-63821a8c> <div class="des" data-v-63821a8c><p class="p1" data-v-63821a8c>缺乏业务导向思维</p> <p class="p2" data-v-63821a8c>只是简单做需求的翻译，缺乏以业务为导向的设计思维与全流程视角，无法支撑业务目标。</p></div></div></div><div class="target-item" data-v-63821a8c><div class="title" data-v-63821a8c><img src="https://static.woshipm.com/2020122919475255312tip.png" data-v-63821a8c> <div class="des" data-v-63821a8c><p class="p1" data-v-63821a8c>缺乏系统方法论</p> <p class="p2" data-v-63821a8c>容易被业务牵着走，或陷入到具体细节中，无法提炼出可复用的业务产品方法论，限制个人成长。</p></div></div></div><div class="target-item" data-v-63821a8c><div class="title" data-v-63821a8c><img src="https://static.woshipm.com/2020122919475255312tip.png" data-v-63821a8c> <div class="des" data-v-63821a8c><p class="p1" data-v-63821a8c>缺乏商业和数字化视角</p> <p class="p2" data-v-63821a8c>局限于处理需求和产品本身，缺乏更高维度的商业和数字化视角，限制自身职业发展。</p></div></div></div><div class="target-item" data-v-63821a8c><div class="title" data-v-63821a8c><img src="https://static.woshipm.com/2020122919475255312tip.png" data-v-63821a8c> <div class="des" data-v-63821a8c><p class="p1" data-v-63821a8c>自我摸索效率低</p> <p class="p2" data-v-63821a8c>缺乏好leader带教、好老师指导，缺乏同行交流，野路子摸索，学习效率低，成长速度慢。</p></div></div></div></div></div> <footer class="footer--buttons" data-v-4dbb1b48><div class="button--wrapper" data-v-4dbb1b48></div><div class="button--wrapper" data-v-4dbb1b48></div></footer></section><section pcode="40551" updateTime="1690275881325" askUrl="" courseId="44" class="section" data-v-7b8140e2><div class="container" data-v-7b8140e2><header class="header" data-v-7b8140e2><h2 class="headline" data-v-7b8140e2><span data-v-7b8140e2>学完这门课程，你可以收获什么？</span></h2> <p class="subline" data-v-7b8140e2></p></header> <div class="cardList" data-v-7b8140e2><div class="cardItem cardItemFourth" data-v-7b8140e2><header data-v-7b8140e2><span data-v-7b8140e2>理解业务产品经理的价值，如何让价值最大化</span></header> <div class="content" data-v-7b8140e2>掌握业务产品设计全过程的框架和方法，知道如何度量、如何实现</div></div><div class="cardItem cardItemFourth" data-v-7b8140e2><header data-v-7b8140e2><span data-v-7b8140e2>扩展商业视角和数字化视角</span></header> <div class="content" data-v-7b8140e2>从具体案例中找到与自己业务的关联，探索落地在自己业务的路径</div></div><div class="cardItem cardItemFourth" data-v-7b8140e2><header data-v-7b8140e2><span data-v-7b8140e2>学会在产品设计和业务中挖掘关键要素</span></header> <div class="content" data-v-7b8140e2>确定调研问题并与调研对象深入沟通，形成需求洞察、产品设计、研发、交付实施和运营的套路打法</div></div><div class="cardItem cardItemFourth" data-v-7b8140e2><header data-v-7b8140e2><span data-v-7b8140e2>围绕产品有效落地和实施，支撑业务的发展</span></header> <div class="content" data-v-7b8140e2>了解研发过程中的抓手、交付实施中的策略和技巧，并以指标体系为牵引</div></div></div></div> <footer class="footer--buttons" data-v-4dbb1b48><div class="button--wrapper" data-v-4dbb1b48></div><div class="button--wrapper" data-v-4dbb1b48></div></footer></section><section pcode="40551" updateTime="1690275881325" askUrl="" courseId="44" class="section" data-v-5571b4d0><div class="container" data-v-5571b4d0><header class="header" data-v-5571b4d0><h2 class="headline" data-v-5571b4d0><span data-v-5571b4d0>课程适合谁学？</span></h2> <p class="subline" data-v-5571b4d0></p></header> <div class="list" data-v-5571b4d0><div class="item" data-v-5571b4d0><img src="https://static.woshipm.com/views/woshipm_api_def_20230620143910_4776.png" class="img" data-v-5571b4d0> <div class="content" data-v-5571b4d0><div class="title" data-v-5571b4d0>1-5岁B端产品经理</div> <div class="desc" data-v-5571b4d0>缺乏业务认知，想成为懂产品更懂业务的高级B端产品经理，突破职业瓶颈</div></div></div><div class="item" data-v-5571b4d0><img src="https://static.woshipm.com/views/woshipm_api_def_20230620143916_4804.png" class="img" data-v-5571b4d0> <div class="content" data-v-5571b4d0><div class="title" data-v-5571b4d0>业务型产品经理</div> <div class="desc" data-v-5571b4d0>野路子摸爬滚打，希望系统学习业务产品建设的整体方法思路，直接用于工作实践</div></div></div><div class="item" data-v-5571b4d0><img src="https://static.woshipm.com/views/woshipm_api_def_20230620143921_1327.png" class="img" data-v-5571b4d0> <div class="content" data-v-5571b4d0><div class="title" data-v-5571b4d0>传统IT/业务人员</div> <div class="desc" data-v-5571b4d0>需要系统学习业务产品设计方法论，赋能传统业务的数字化转型</div></div></div><div class="item" data-v-5571b4d0><img src="https://static.woshipm.com/views/woshipm_api_def_20230620143940_9013.png" class="img" data-v-5571b4d0> <div class="content" data-v-5571b4d0><div class="title" data-v-5571b4d0>企业管理者</div> <div class="desc" data-v-5571b4d0>需要深度理解业务产品的核心价值和构建方法，助力公司业务发展or团队建设</div></div></div></div> <div class="note" data-v-5571b4d0>* 温馨提示：本课程不适合对产品基础知识毫不了解的新人。因为课程内容有一定深度，理解吸收需要一定的产品及B端背景知识。</div></div> <footer class="footer--buttons" data-v-4dbb1b48><div class="button--wrapper" data-v-4dbb1b48></div><div class="button--wrapper" data-v-4dbb1b48></div></footer></section><section id="CourseOutlineC" pcode="40551" updateTime="1690275881325" askUrl="" courseId="44" class="section" data-v-4ae78010><div class="container" data-v-4ae78010><header class="header" data-v-4ae78010><h2 class="headline"><span>课程大纲</span></h2> </header>  <div class="list" data-v-4ae78010><div class="item" data-v-4ae78010><div class="name" data-v-4ae78010>第一章业务导向的产品设计</div> <div class="childList" data-v-4ae78010><div class="child" data-v-4ae78010>1、业务导向的产品设计全过程 -业务产品的问题与挑战 -产品价值的呈现与度量 -抓住关键环节确保价值交付 -业务产品设计的核心流程 2、基于场景深挖业务需求 -需求洞察的能力如何进阶 -需求洞察的关键要素 -需求洞察7步法 3、结果导向的产品设计方法 -业务产品与用户产品的差异 -产品设计的“里子和面子” -结果导向的产品设计4步法 4、围绕业务规划持续迭代 -从解决痛点到持续迭代 -5步法做好业务产品规划 5、把控产品研发过程 -产品研发过程的典型问题 -产品经理如何解决这些问题 -研发过程管理的7个抓手 6、业务产品的交付实施框架 -业务产品交付的3个视角 -产品交付策略 -能力交付策略 -流程交付策略 7、数据驱动的产品运营体系 -业务产品的运营与设计同等重要 -双指标体系引领业务产品运营 -数据驱动推动产品迭代</div></div></div><div class="item" data-v-4ae78010><div class="name" data-v-4ae78010>第二章商业视角、数字化视角助力成长</div> <div class="childList" data-v-4ae78010><div class="child" data-v-4ae78010>1、产品商业化与策略设计 -商业视角最大化产品价值 -产品商业化的典型路径 -典型商业化策略的落地 -产品经理的关键动作 2、数字化产品助力业务发展 -数字化助力业务发展 -数字化能力的核心要素 -构建数字化体系积累能力与资产 -探索新场景发挥数字化价值 3、业务产品经理的数字化能力 -数字化时代的产品能力模型 -数字化时代产品经理的成长路径 -持续修炼成就自己</div></div></div></div></div> <footer class="footer--buttons" data-v-4dbb1b48><div class="button--wrapper" data-v-4dbb1b48></div><div class="button--wrapper" data-v-4dbb1b48></div></footer></section><section pcode="40551" updateTime="1690275881325" askUrl="" courseId="44" class="section" data-v-8309cbe0><div class="container" data-v-8309cbe0><header class="header" data-v-8309cbe0> <p class="subline">业务导向的产品设计要点+案例拆解，帮你打通底层业务产品方法论</p></header> <div class="work--list" data-v-8309cbe0><div class="work--item" data-v-8309cbe0><img src="https://static.woshipm.com/views/woshipm_api_def_20230308143653_9264.jpg" data-v-8309cbe0> <div class="title" data-v-8309cbe0></div></div><div class="work--item" data-v-8309cbe0><img src="https://static.woshipm.com/views/woshipm_api_def_20230308143759_4174.jpg" data-v-8309cbe0> <div class="title" data-v-8309cbe0></div></div><div class="work--item" data-v-8309cbe0><img src="https://static.woshipm.com/views/woshipm_api_def_20230308143815_4407.jpg" data-v-8309cbe0> <div class="title" data-v-8309cbe0></div></div><div class="work--item" data-v-8309cbe0><img src="https://static.woshipm.com/views/woshipm_api_def_20230308143838_3848.jpg" data-v-8309cbe0> <div class="title" data-v-8309cbe0></div></div><div class="work--item" data-v-8309cbe0><img src="https://static.woshipm.com/views/woshipm_api_def_20230308143724_4335.jpg" data-v-8309cbe0> <div class="title" data-v-8309cbe0></div></div><div class="work--item" data-v-8309cbe0><img src="https://static.woshipm.com/views/woshipm_api_def_20230308143717_1278.jpg" data-v-8309cbe0> <div class="title" data-v-8309cbe0></div></div></div></div> <footer class="footer--buttons" data-v-4dbb1b48><div class="button--wrapper" data-v-4dbb1b48></div><div class="button--wrapper" data-v-4dbb1b48></div></footer></section><section pcode="40551" updateTime="1690275881325" askUrl="" courseId="44" class="section" data-v-386516ef><div class="container" data-v-386516ef><header class="header" data-v-386516ef><h2 class="headline"><span>大厂资深实战派专家亲授，15年经验无保留分享</span></h2> </header> <div class="list" data-v-386516ef><div class="tutor--item" data-v-386516ef><img src="https://static.woshipm.com/views/woshipm_api_def_20230620145315_2992.jpg" class="avatar" data-v-386516ef> <div class="content" data-v-386516ef><div class="nt-all" data-v-386516ef><div class="name" data-v-386516ef> 张巍 <span class="prefix" data-v-386516ef>实战派导师</span></div> <div class="tags" data-v-386516ef><span class="tag" data-v-386516ef> 互联网产品与数字化转型专家<font data-v-386516ef>、</font></span><span class="tag" data-v-386516ef> 阿里巴巴业务中台的早期建设者</span></div></div> <div class="desc" data-v-386516ef>15年互联网产品老兵，从C到B的实战专家，曾任职于阿里巴巴、人人网、DaDa英语、爱库存等公司，对于C端、B端产品商业化都有丰富实战经验。 * 作为阿里业务中台战略第一个标杆项目的实践者，实现交易中台从概念到现实的跨越，落地业务模型、管理平台、资金平台的规划和建设，并形成工具方法。 * 负责DaDa英语产品团队整体管理，主导前后台产品的规划、设计、重构工作，擅长业务分析、产品规划、产品设计，主导团队搭建和管理工作，既有亿级产品平台经验，也有从0到1的实战打法。 * 服务客户包括：三一集团、广汽本田、顺丰科技、京东科技、宇信科技、招行信用卡、拍拍贷、聚水潭SaaS、太古可口可乐、天眼查、猿辅导、得物等</div></div></div></div></div> <footer class="footer--buttons" data-v-4dbb1b48><div class="button--wrapper" data-v-4dbb1b48></div><div class="button--wrapper" data-v-4dbb1b48></div></footer></section><section pcode="40551" updateTime="1690275881325" askUrl="" courseId="44" class="section" data-v-53fa927c><div class="container" data-v-53fa927c><header class="header" data-v-53fa927c><h2 class="headline" data-v-53fa927c><span data-v-53fa927c>起点课堂长期为各大名企提供数字化人才培养方案</span></h2> <p class="subline" data-v-53fa927c></p></header> <div class="list" data-v-53fa927c><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172314_5601.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172320_4673.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172328_1481.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172333_7900.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172339_8175.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172342_5760.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172347_5679.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172352_6500.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172357_5952.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172402_3280.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172408_3640.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172412_4474.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172416_7414.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172421_8909.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172428_4514.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172454_9382.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172438_4679.png" data-v-53fa927c></div><div class="item" data-v-53fa927c><img src="https://static.woshipm.com/views/woshipm_api_def_20230310172443_6709.png" data-v-53fa927c></div></div></div> <footer class="footer--buttons" data-v-4dbb1b48><div class="button--wrapper" data-v-4dbb1b48></div><div class="button--wrapper" data-v-4dbb1b48></div></footer></section><section pcode="40551" updateTime="1690275881325" askUrl="" courseId="44" class="section" data-v-0442c80a><div class="container" data-v-0442c80a><header class="header" data-v-0442c80a><h2 class="headline" data-v-0442c80a><span data-v-0442c80a>常见问题</span></h2> </header> <div class="question--list" data-v-0442c80a><div class="question--item" data-v-0442c80a><div class="title" data-v-0442c80a>课程是录播还是直播？线上还是线下？</div> <div class="content" data-v-0442c80a>课程采取在线录播课程。购买课程后所有学习任务解锁，您可以自由安排时间学习；购课后1年内可以无限次回放。</div></div><div class="question--item" data-v-0442c80a><div class="title" data-v-0442c80a>课程有效期多久？</div> <div class="content" data-v-0442c80a>为了有效督促学习，课程有效期均设置为1年。</div></div><div class="question--item" data-v-0442c80a><div class="title" data-v-0442c80a>我要去哪里上课？</div> <div class="content" data-v-0442c80a>PC端：登录vip.qidianla.com，进入“我的课程”找到相应课程后进入学习任务，开始学习。手机端：下载起点课堂app，登录后进入“学习中心-技能课”，找到相应课程后进入学习任务，开始学习。</div></div><div class="question--item" data-v-0442c80a><div class="title" data-v-0442c80a>会员报名有优惠吗？</div> <div class="content" data-v-0442c80a>起点课堂会员报名，叠加8.8折优惠；高级会员报名，叠加8折优惠。</div></div><div class="question--item" data-v-0442c80a><div class="title" data-v-0442c80a>如果不满意，可以退款吗？</div> <div class="content" data-v-0442c80a>本课程为虚拟内容服务，购买成功后概不退款，敬请谅解。</div></div><div class="question--item" data-v-0442c80a><div class="title" data-v-0442c80a>课程价格说明</div> <div class="content" data-v-0442c80a>划线价是该课程计划推售的价格，用于参考，并非原价；未划线价是该课程的当前实时售价，因课程处于不同的推广阶段，及受市场行情波动影响等原因，具体价格可能会有变更；具体成交价格会因优惠券、获得折扣等形式而变化，具体请以订单结算页价格为准。</div></div></div></div> <footer 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