What we do – ITV plc

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</div> </div> </div> </div> </div> </div> </section>  <section class="breadcrumb-wrapper"> <div class="container"> <div class="row"> <div class="col-12 col-md-10 offset-md-1"> <div class="breadcrumb-item-wrapper p_rel d-flex flex-wrap"> <a title="Link to Home" class="breadcrumb__item" href="/" > Home </a> <a title="Link to About ITV" class="breadcrumb__item" href="/about-itv/what-we-do" > About ITV </a> <span class="breadcrumb__item breadcrumb__item--active">What we do</span> </div> </div> </div> </div> </section>  <section class="content_text__wrapper module_wrapper pb-0" id="module-content-text"> <div class="container"> <div class="row"> <div class="col-lg-10 offset-lg-1 col-12"> <div class="content_text__area "> <div class="content_text__desc"> <p><img alt="" src="/~/media/Images/I/ITV-PLC-V2/content-images/what-we-do.png?h=1883&w=3069" style="height:auto; width:3069px;" /></p> </div>   </div> <div class="content_video-wrapper"> </div> </div> </div> </div> </section> <section class="accordion_wrapper module_wrapper " id="accordion"> <div class="container"> <div class="row"> <div class="col-md-10 offset-md-1"> <div class="accordion_navigation_wrapper"> <div class="accordion_section_title h4 primary-color-2">Our Two Divisions</div> <div class="accordion_section__wrapper"> <div class="single__accordion"> <input data-snapdown="item-accordion1" id="our-two-division-snapdown-1" aria-controls="our-two-division-snapdown-1" aria-expanded="false" role="button" type="checkbox" class="section__input p_abs" aria-label="Accordion ITV Studios"> <label for="our-two-division-snapdown-1" class="section__label intro d-flex justify-content-between align-items-center" data-snapid="item-accordion1">ITV Studios<i class="icon-arrow tranform90 teal c_transition p_rel"></i></label> <div class="section__content hide" aria-labelledby="our-two-division-snapdown-1"> <p>ITV Studios is a scaled and global creator, owner and distributor of high-quality TV content. It operates in 12 countries, across 60 labels and has a global distribution network. It is diversified by genre, geography and customer in the key creative markets around the world. </p> <p>ITV Studios is the largest producer in the UK, one of the largest unscripted producers in the US and one of the top three producers in the majority of the international markets in which it operates. ITV Studios has established relationships with key content buyers and leading creative talent in those markets; and with a combined content library of over 90,000 hours, it is also one of the pre-eminent global distributors. </p> </div> </div> <div class="single__accordion"> <input data-snapdown="item-accordion2" id="our-two-division-snapdown-2" aria-controls="our-two-division-snapdown-2" aria-expanded="false" role="button" type="checkbox" class="section__input p_abs" aria-label="Accordion Media & Entertainment"> <label for="our-two-division-snapdown-2" class="section__label intro d-flex justify-content-between align-items-center" data-snapid="item-accordion2">Media & Entertainment<i class="icon-arrow tranform90 teal c_transition p_rel"></i></label> <div class="section__content hide" aria-labelledby="our-two-division-snapdown-2"> <p>ITV is the largest commercial broadcaster and streamer in the UK, delivering unrivalled audience scale and reach. M&E includes Streaming and Broadcast through which we distribute content via ITVX, our free advertiser-funded streaming service, and via our free-to-air linear TV channels. Our content is also distributed on third-party partner platforms such as Sky and Virgin. </p> <p>ITVX also includes a subscription tier, ITVX Premium, which provides subscribers with all of ITVX’s programming ad-free along with other exclusive content.</p> <p>ITV offers advertisers a unique combination of mass simultaneous reach, targeted advertising, and commercial and creative partnerships, in a brand safe environment across ITVX and our linear TV channels.</p> <p><img alt="" src="/~/media/Images/I/ITV-PLC-V2/content-images/about-us/what-we-do/stat-image-1.png" style="height:100%; width:100%;" /></p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="content_text__wrapper module_wrapper pt-0 pb-0" id="our-strategic-asset"> <div class="container"> <div class="row"> <div class="col-lg-10 offset-lg-1 col-12"> <div class="content_text__area "> <div class="content_text__title"> <h2 class="h4"> Our Strategic Assets and Competitive Advantages </h2> </div> <div class="content_text__desc"> <p>ITV’s business model is based on a unique set of strategic assets and competitive advantages which enable us to grow our diversified revenue streams and create value for our shareholders.</p> <p>By developing, owning, managing and distributing the rights to content, ITV can maximise the value of its programme brands across ITV Studios, Streaming and Broadcast. This ensures ITV is a more diversified business and enables it to drive value from different revenue models. </p> <p><span class="rad-notes">Group</span> </p> <ul> <li>Integrated producer, broadcaster and streamer model creates valuable synergies</li> <li>Strong, trusted brand, products and culture</li> <li>A high-performing, agile and diverse workforce</li> </ul> <p> </p> <p><span class="rad-notes">ITV Studios</span> </p> <ul> <li>Creates and owns the rights to world-class content</li> <li>Broad global customer base with major networks, streamers and broadcasters</li> </ul> <p> </p> <p><span class="rad-notes">ITV Media & Entertainment</span> </p> <ul> <li>M&E is differentiated from global streamers with primarily uniquely British content</li> <li>Deep commercial relationships with advertisers</li> <li>Owns Planet V, an intuitive self-serve addressable advertising platform</li> <li>Strong data capabilities with one of the largest first-party datasets in the UK</li> </ul> </div>   </div> <div class="content_video-wrapper"> </div> </div> </div> </div> </section> <section class="accordion_wrapper module_wrapper " id="our-diversified-revenue"> <div class="container"> <div class="row"> <div class="col-md-10 offset-md-1"> <h2 class="main-title h4"> USING OUR STRATEGIC ASSETS AND COMPETITIVE ADVANTAGES WE AIM TO GROW OUR DIVERSIFIED REVENUE STREAMS </h2> <div class="accordion_navigation_wrapper"> <div class="accordion_section_title h4 primary-color-2">ITV Studios</div> <div class="accordion_section__wrapper"> <div class="single__accordion"> <input data-snapdown="item-accordion1" id="itv-studios-snapdown-1" aria-controls="itv-studios-snapdown-1" aria-expanded="false" role="button" type="checkbox" class="section__input p_abs" aria-label="Accordion Original production"> <label for="itv-studios-snapdown-1" class="section__label intro d-flex justify-content-between align-items-center" data-snapid="item-accordion1">Original production<i class="icon-arrow tranform90 teal c_transition p_rel"></i></label> <div class="section__content hide" aria-labelledby="itv-studios-snapdown-1"> <p>We create and produce original scripted and unscripted content commissions for a diverse customer base of global streamers, major networks and local free-to-air and pay TV broadcasters and operators across our production bases.</p> </div> </div> <div class="single__accordion"> <input data-snapdown="item-accordion2" id="itv-studios-snapdown-2" aria-controls="itv-studios-snapdown-2" aria-expanded="false" role="button" type="checkbox" class="section__input p_abs" aria-label="Accordion Formats"> <label for="itv-studios-snapdown-2" class="section__label intro d-flex justify-content-between align-items-center" data-snapid="item-accordion2">Formats<i class="icon-arrow tranform90 teal c_transition p_rel"></i></label> <div class="section__content hide" aria-labelledby="itv-studios-snapdown-2"> <p>We create some of the world’s most successful unscripted formats which we license globally to maximise the value from our programme rights.</p> </div> </div> <div class="single__accordion"> <input data-snapdown="item---accordion3" id="itv-studios-snapdown-3" aria-controls="itv-studios-snapdown-3" aria-expanded="false" role="button" type="checkbox" class="section__input p_abs" aria-label="Accordion Distribution"> <label for="itv-studios-snapdown-3" class="section__label intro d-flex justify-content-between align-items-center" data-snapid="item---accordion3">Distribution<i class="icon-arrow tranform90 teal c_transition p_rel"></i></label> <div class="section__content hide" aria-labelledby="itv-studios-snapdown-3"> <p>We own the rights to a significant catalogue of programmes that we license to broadcasters and streamers internationally through our global distribution network.</p> </div> </div> </div> </div> <div class="accordion_navigation_wrapper"> <div class="accordion_section_title h4 primary-color-2">Media & Entertainment</div> <div class="accordion_section__wrapper"> <div class="single__accordion"> <input data-snapdown="advertising" id="media-n-entertainment-snapdown-1" aria-controls="media-n-entertainment-snapdown-1" aria-expanded="false" role="button" type="checkbox" class="section__input p_abs" aria-label="Accordion Advertising"> <label for="media-n-entertainment-snapdown-1" class="section__label intro d-flex justify-content-between align-items-center" data-snapid="advertising">Advertising<i class="icon-arrow tranform90 teal c_transition p_rel"></i></label> <div class="section__content hide" aria-labelledby="media-n-entertainment-snapdown-1"> <p>ITVX and our free-to-air linear TV channels drive significant digital and linear advertising revenues from our ability to deliver mass simultaneous audiences and targeted advertising at scale. </p> </div> </div> <div class="single__accordion"> <input data-snapdown="item-accordion2" id="media-n-entertainment-snapdown-2" aria-controls="media-n-entertainment-snapdown-2" aria-expanded="false" role="button" type="checkbox" class="section__input p_abs" aria-label="Accordion Commercial and creative partnerships"> <label for="media-n-entertainment-snapdown-2" class="section__label intro d-flex justify-content-between align-items-center" data-snapid="item-accordion2">Commercial and creative partnerships<i class="icon-arrow tranform90 teal c_transition p_rel"></i></label> <div class="section__content hide" aria-labelledby="media-n-entertainment-snapdown-2"> <p>Using the power of our brands we help advertisers engage with audiences in different ways. We provide unique and innovative commercial and creative partnerships across ITVX and our free-to-air linear TV channels including sponsorship, product placement and advertiser-funded programming.</p> </div> </div> <div class="single__accordion"> <input data-snapdown="item---accordion3" id="media-n-entertainment-snapdown-3" aria-controls="media-n-entertainment-snapdown-3" aria-expanded="false" role="button" type="checkbox" class="section__input p_abs" aria-label="Accordion Subscription, competitions and third-party revenues"> <label for="media-n-entertainment-snapdown-3" class="section__label intro d-flex justify-content-between align-items-center" data-snapid="item---accordion3">Subscription, competitions and third-party revenues<i class="icon-arrow tranform90 teal c_transition p_rel"></i></label> <div class="section__content hide" aria-labelledby="media-n-entertainment-snapdown-3"> <p>In the UK, we generate streaming subscription revenue through our ad-free tier, ITVX Premium. We monetise our consumer interactions through competitions associated with our programme brands. We also receive third-party revenue from disributing our channels and streaming services to other platforms and services.</p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="content_text__wrapper module_wrapper pt-0 " id="heading"> <div class="container"> <div class="row"> <div class="col-lg-10 offset-lg-1 col-12"> <div class="content_text__area "> <div class="content_text__title"> <h2 class="h4"> RISK MANAGEMENT FRAMEWORK </h2> </div> <div class="content_text__desc"> <p>ITV operates in an increasingly complex business environment and our risk management framework provides the business with the tools to identify, assess, manage and continually review our risks.</p> <p>This also allows management and the Board to adapt the strategy to ensure that we are striking the right balance between risk-taking and risk mitigation, that any underlying risks in the strategy are being appropriately managed and therefore enabling the successful delivery of the strategy. </p> </div>   </div> <div class="content_video-wrapper"> </div> </div> </div> </div> </section> </article> </main>  <footer class="footer" style='background-image: url(#)'> <div class="footer-top-wrapper"> <div class="container"> <div class="row"> <div class="col-lg-2"> <div class="footer-single--wrapper"> <div class="logo"> <a href="/" title='ITV - 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