CINXE.COM
Community & Visitor Research - Responsible Tourism | VisitScotland.org
<!DOCTYPE html> <html lang="en" data-version="4.2.15 (241112093225)" class="no-js"> <head> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta name="theme-color" content="#700e57"> <link rel="canonical" href="https://www.visitscotland.org/research-insights/responsible-tourism/visitor-community-research" /> <link href="https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,600&display=swap" rel="stylesheet" type="text/css"> <link rel="stylesheet" href="/webfiles/1731419019768/assets/dist/styles/global/index.css" type="text/css"/> <link rel="icon" type="image/png" href="/webfiles/1731419019768/assets/dist/images/icons/32x32.png" sizes="32x32"> <link rel="icon" type="image/png" href="/webfiles/1731419019768/assets/dist/images/icons/96x96.png" sizes="96x96"> <link rel="preload" as="font" type="font/woff" crossorigin href="/webfiles/1731419019768/assets/dist/iconfonts/icons-global.woff" /> <script> document.documentElement.className = document.documentElement.className.replace("no-js","js"); var VS = {paths:{}}; VS.paths.root = 'https://www.visitscotland.org/'; VS.paths.webfiles = 'https://www.visitscotland.org/webfiles/1731419019768'; VS.isCmsRequest = false; </script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-N7DLK8');</script> <title>Community & Visitor Research - Responsible Tourism | VisitScotland.org</title> <meta property="twitter:title" content="Community & Visitor Research - Responsible Tourism | VisitScotland.org"/> <meta property="og:title" content="Community & Visitor Research - Responsible Tourism | VisitScotland.org"/> <meta name="description" content="Find insights into Scotland's visitors and communities, and their views on responsible tourism and how it impacts them."/> <meta property="twitter:description" content="Find insights into Scotland's visitors and communities, and their views on responsible tourism and how it impacts them."/> <meta property="og:description" content="Find insights into Scotland's visitors and communities, and their views on responsible tourism and how it impacts them."/> <meta property="twitter:image" content="https://www.visitscotland.org/binaries/content/gallery/dot-org/responsible-tourism/couple-exploring-cairn-omount-grampian-hills.jpg"/> <meta property="og:image" content="https://www.visitscotland.org/binaries/content/gallery/dot-org/responsible-tourism/couple-exploring-cairn-omount-grampian-hills.jpg"/> <meta property="twitter:card" content="summary_large_image"/> <meta property="twitter:site" content="@VisitScotland"/> <meta property="og:type" content="article"/> <meta property="og:url" content="http://www.visitscotland.org/research-insights/responsible-tourism/visitor-community-research"/> <link rel="stylesheet" href="https://customer.cludo.com/assets/623/11654/cludo-search-v2.min.css" type="text/css"> </head> <body> <header aria-label="Site header"> <div class="skip-to-content__container"> <a class="skip-to-content sr-only sr-only-focusable" href="#main"> <span class="skip-to-content__text">Skip to main content</span> </a> </div> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-N7DLK8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <svg xmlns="http://www.w3.org/2000/svg" style="display: none;"> <defs> <symbol id="svg-vs-logo" alt="VisitScotland logo"> <title>Visit Scotland | Alba logo</title> <use xlink:href="#svg-vs-thistle" /> <g class="vs-logo-scotland"> <path d="M331.5,30.7c-1.2,0-1.5,0.3-1.8,1.1l-0.4,1.3c0,0.1,0,0.2,0,0.2c0,0.6,0.7,0.9,1.4,1.2c0.7,0.3,1.4,0.5,1.8,1 c0.3,0.3,0.6,0.6,0.6,1.5c0,0.3,0,0.7-0.1,1.1c0,0-1.5,7.7-1.9,9.8c-1.2-0.7-3.8-1.3-6.7-1.3c-12.9,0-22.6,12.9-22.6,24.4 c0,9.6,5.5,14,10.7,14c4.7,0,10.5-4.5,13.5-9.2c-0.4,1.8-1.5,6.5-1.5,6.5c-0.1,0.3-0.1,0.5-0.1,0.8c0,0.5,0.1,0.9,0.4,1.3 c0.4,0.5,1.1,0.7,2.2,0.7l0.1,0L336,82c0,0,0.4-0.2,0.4-0.2c1-0.4,1.9-0.7,1.9-1.7c0,0-0.3-1.6-0.3-1.6c-0.3-0.9-1.4-0.6-2.5-0.4 l-1.4,0.3c-0.5,0.1-0.9,0-1.1-0.2c-0.4-0.4-0.2-1.7,0-2.8l8-42.1c0.2-1,0.1-1.7-0.2-2.1c-0.3-0.4-0.8-0.5-1.5-0.5H331.5 M309.5,72.1 c0-10.2,6.3-21.6,14.7-21.6c1.6,0,5.4,0.5,5.4,5.6c0,10.9-9.4,24.1-15.3,24.1C309.7,80.1,309.5,73.4,309.5,72.1"/> <path d="M274.7,54.6c0.3-1.4,1-5.2,1-5.2c0-0.2,0.1-0.4,0.1-0.6c0-0.3-0.1-0.6-0.3-0.8c-0.3-0.4-0.9-0.4-1.3-0.4h-7.9 c-1.2,0-1.6,0.3-1.8,1.1c0,0-0.4,1.3-0.4,1.3c-0.2,0.8,0.6,1.2,1.5,1.5c0.6,0.3,1.3,0.5,1.8,1c0.3,0.3,0.6,0.6,0.3,2.6l-5.6,29.1 h7.1l2.3-12.1c1.1-5.9,2-10.9,6.5-16c2.4-2.7,5-4.3,7.2-4.3c1.6,0,2.8,0.4,3.4,1.2c1.2,1.5,1.3,4.5,0.2,10L285,82.4 c-0.1,1,0,1.7,0.4,2.1c0.4,0.4,0.9,0.6,1.7,0.6l0.1,0l9.1-3.1c0,0,0.4-0.2,0.4-0.2c1-0.4,1.9-0.7,1.9-1.7c0,0-0.3-1.6-0.3-1.6 c-0.3-0.9-1.4-0.6-2.5-0.4l-1.4,0.3c-0.5,0.1-0.9,0-1.1-0.2c-0.4-0.4-0.2-1.7,0-2.8l3.2-15.9c1-5,0.7-8.5-1-10.5 c-1.3-1.5-3.2-2.3-6.1-2.3C283.9,46.9,278.1,50,274.7,54.6"/> <path d="M222.1,71.1c0,9.6,5.5,14,10.7,14c4.7,0,10.5-4.6,13.5-9.2c-0.4,1.8-1.4,6.5-1.4,6.5c-0.1,0.3-0.1,0.6-0.1,0.9 c0,0.4,0.1,0.8,0.3,1.1c0.4,0.5,1.1,0.8,2.2,0.8l0.1,0l8.8-3.1l0.4-0.2c1-0.4,1.9-0.7,1.9-1.7c0,0-0.3-1.6-0.3-1.6 c-0.3-0.9-1.3-0.6-2.5-0.4l-1.4,0.3c-0.5,0.1-0.8,0-1-0.2c-0.4-0.4-0.2-1.7,0-2.8l3.9-20.3c0.7-4.2-0.6-5-2.2-5.9l-0.8-0.5 c-2.9-1.3-6-2-9.2-2C231.5,46.7,222.1,59.6,222.1,71.1 M229.7,72.1c0-10.2,6.3-21.6,14.7-21.6c1.6,0,5.4,0.5,5.4,5.6 c0,10.9-9.4,24.1-15.3,24.1C229.9,80.1,229.7,73.4,229.7,72.1"/> <path d="M219.1,30.7h-7.3c-1.2,0-1.6,0.3-1.8,1.1c0,0-0.4,1.3-0.4,1.3c-0.2,0.8,0.7,1.2,1.5,1.5c0.6,0.3,1.3,0.5,1.8,1 c0.4,0.4,0.8,0.8,0.4,2.6c0,0-8.6,44.2-8.6,44.2c-0.2,1,0,1.7,0.4,2.1c0.4,0.4,0.9,0.6,1.6,0.5l0.1,0l9.3-3.1c0,0,0.4-0.2,0.4-0.2 c1-0.4,1.9-0.7,1.9-1.7c0,0-0.3-1.6-0.3-1.6c-0.4-0.9-1.4-0.6-2.5-0.4l-1.4,0.3c-0.5,0.1-0.9,0-1.1-0.2c-0.4-0.4-0.2-1.7,0-2.8 l8.1-42.1c0.2-1,0.1-1.6-0.3-2C220.6,30.8,220,30.7,219.1,30.7"/> <path d="M195.6,37.2l-4.2,3.2l-0.1,0.2c0,0-1.2,6.4-1.3,6.9h-5.4l-0.7,3.7h5.6C189.2,52,185,74,185,74 c-0.3,1.4-0.4,2.7-0.4,3.9c0,2.3,0.5,4.1,1.5,5.3c1,1.2,2.5,1.8,4.4,1.8c3.3,0,6.7-2.2,7.3-2.7c0,0,1-0.6,1-0.6 c0.3-0.1,1.1-0.6,0.8-1.3c0,0-0.8-1.7-0.8-1.7c0-0.1-0.1-0.2-0.3-0.3c-0.3-0.1-0.6,0-0.9,0.1c-0.9,0.5-2.1,1-4,1 c-0.6,0-1.1-0.2-1.4-0.6c-0.4-0.5-0.6-1.2-0.6-2.2c0-0.6,0.1-1.4,0.2-2.2c0,0,4-20.7,4.5-23.2h7.2l0.2-0.1l1.6-1.5l0.1-0.2l0.1-1.5 l-0.3-0.4H197c0.1-0.7,1.9-9.8,1.9-9.8c0-0.1,0-0.1,0-0.2c0-0.3-0.2-0.6-0.5-0.8C197.7,36.4,196.5,36.6,195.6,37.2"/> <path d="M147.4,70.9c0,6.8,4.3,14.1,13.8,14.1c13.4,0,20.8-14.1,20.8-23.8c0-8.7-5.2-14.5-13.1-14.5 C157.1,46.7,147.4,57.6,147.4,70.9 M154.9,69.4c0-11.9,8.1-18.1,12.5-18.1c6.6,0,7.1,7.2,7.1,9.4c0,6.7-3.8,19.7-12.5,19.7 C157.1,80.5,154.9,74.9,154.9,69.4"/> <path d="M117.5,69.6c0,10,7,15.4,13.5,15.4c4.3,0,6.8-1.1,8.9-2l0.2-0.1c1.6-0.8,2.2-1.4,2.4-2.5c0,0,0.4-1.6,0.4-1.6 c0.1-0.5-0.1-0.9-0.5-1.2c-0.6-0.4-1.7-0.2-2.9,0.6c-1.6,1-3.8,1.6-6.2,1.6c-5,0-8.2-4.2-8.2-10.8c0-9.6,6.3-17.9,13.5-17.9 c3.2,0,4.6,0.7,5.4,2.6l0.2,0.6c0.3,1,0.6,2,1.2,2.2c0.2,0.1,0.4,0.1,0.8-0.1c0,0,0.8-0.5,0.8-0.5c0.7-0.3,0.8-0.8,0.8-1.1 c0,0.1,0.9-4.5,0.9-4.5c0.3-1.5-0.3-2.5-1.8-2.9c-1.6-0.5-3.9-0.7-6.3-0.7C125.4,46.7,117.5,60,117.5,69.6"/> <path d="M89.8,36.8c0,5.1,2.6,10.3,8.6,17.3c3.4,3.9,7.4,9.8,7.4,15.2c0,3-2.3,11.3-9.7,11.3c-3.9,0-6.9-2-7.6-5.1 c-0.6-1.6-0.8-3.2-1-4.5c-0.1-1.3-0.2-2-0.7-2.3c-0.1-0.1-0.3-0.2-0.6-0.1c0,0-2,0.7-2,0.7c-0.8,0.3-0.9,1.3-1,2.1l-0.1,0.5 l-1.3,7.8c-0.4,2.3,0,2.5,3.4,3.7C87,84.3,89.6,85,95.5,85c12.7,0,18.6-10.1,18.6-16.9c0-4.9-0.6-7.9-6.7-15.8l-3.2-4 c-3.9-4.7-6.9-8.4-6.9-12.8c0-4.1,4.2-6.9,8.2-6.9c2.2,0,6,0.6,6.9,4.4c0,0,0.4,1.2,0.4,1.2c0.7,2.4,1.1,3.5,1.7,3.7 c0.2,0.1,0.4,0,0.5-0.1l1.8-1.4l0.1-0.1L117,36c0.2-0.2,0.4-0.5,0.5-0.8c0,0,1.1-6,1.1-6c0.5-1.7-1.2-2.6-2.8-3.3 c-2.3-1.1-5.1-1.6-8.9-1.6C96.3,24.3,89.8,29.1,89.8,36.8"/> </g> <g class="vs-logo-visit"> <path d="M147,13.6c0-1.6,1.1-2.7,2.6-2.7c1.5,0,2.1,1.5,2.1,2.3c0,1.8-1.1,2.8-2.5,2.8C147.5,16,147,14.7,147,13.6"/> <path d="M173.9,13.6c0-1.6,1.1-2.7,2.6-2.7c1.5,0,2.1,1.5,2.1,2.3c0,1.8-1.1,2.8-2.5,2.8 C174.5,16,173.9,14.7,173.9,13.6"/> <path d="M144.1,10.1l-0.2,0h-5c-0.5,0-0.7,0.3-0.8,0.5l-0.1,0.1c0,0-0.4,0.6-0.4,0.6c-0.1,0.1-0.2,0.3-0.2,0.4 c0,0.1,0,0.1,0,0.2c0.1,0.3,0.4,0.4,0.7,0.6c0.3,0.1,0.6,0.3,0.7,0.5c0,0.1,0,0.1,0,0.2c0,0.2-0.1,0.6-0.3,0.9 c0,0-7.3,13.5-9.1,16.8c-0.2-1.5-2.6-16.6-2.6-16.6c0-0.1,0-0.3,0-0.4c0-0.8,0.5-1,1.1-1.3c0.4-0.2,0.8-0.4,1-0.7 c0,0,0.5-0.7,0.5-0.7c0.2-0.3,0.2-0.6,0.1-0.8c-0.1-0.2-0.4-0.3-0.8-0.3h-6.9c-0.6,0-0.9,0-1.3,0.6l-0.4,0.7 c-0.1,0.2-0.1,0.3-0.1,0.4c0,0.1,0,0.1,0,0.2c0.1,0.3,0.5,0.4,0.6,0.5c1.5,0.4,1.6,0.5,1.9,2.1l3.7,21.7l0.1,0.4 c0.1,0.7,0.2,1.5,0.9,1.5h0.7c0.4,0,0.9-0.5,1.5-1.7l11.6-21.1c0.5-0.9,1.1-2,2.1-2.6l0.6-0.3c0.5-0.2,0.9-0.4,1.1-0.8 c0,0,0.3-0.6,0.3-0.6c0.1-0.1,0.1-0.3,0.1-0.4c0-0.1,0-0.2-0.1-0.3C144.9,10,144.5,10,144.1,10.1"/> <path d="M149.5,17.9h-4.3c-0.6,0-1,0.1-1.1,0.7c0,0-0.2,0.7-0.2,0.7c-0.1,0.6,0.4,0.8,0.9,1c0.3,0.1,0.7,0.3,0.9,0.5 c0.1,0.1,0.3,0.3,0.1,1.3L142.8,37c-0.1,0.6,0,1,0.3,1.3c0.2,0.3,0.6,0.4,1.1,0.4l0.1,0l5-1.7c0,0,0.2-0.1,0.2-0.1 c0.5-0.2,1.2-0.4,1.1-1.1c0,0-0.2-0.9-0.2-0.9c-0.2-0.7-0.9-0.5-1.6-0.3l-0.7,0.2c-0.2,0-0.4,0-0.4-0.1c-0.1-0.1-0.1-0.6,0-1.4 l2.7-14.1c0.1-0.4,0-0.7-0.1-0.9C150.1,17.9,149.8,17.9,149.5,17.9"/> <path d="M156.1,22.1c-0.1,0.5-0.1,0.9-0.1,1.3c0,2.3,1.5,3.6,2.8,4.7l0.4,0.3c0,0,0.2,0.2,0.2,0.2 c1.3,1.1,2.9,2.5,2.9,4.4c0,0.1,0,0.3,0,0.5c-0.3,2.2-2.2,2.7-3.2,2.7c-1.2,0-2.1-0.5-2.8-1.5c0,0-1.2-2-1.2-2c0,0-0.1-0.3-0.4-0.3 c-0.3-0.1-0.6,0.2-0.6,0.2c0,0-1.2,0.8-1.2,0.8c-0.5,0.4-0.4,0.9-0.3,1.1c0,0,0.7,2.6,0.7,2.6l0.1,0.2c0.6,0.5,2.3,1.4,5,1.4 c2.7,0,7.1-1.4,8-5.3c0.8-3.1-1-5.4-3.8-7.9l-0.3-0.3c-1.4-1.2-2.5-2.1-2.2-3.7c0.2-1,1.3-1.7,2.6-1.7c1.6,0,2.3,0.6,2.5,2 c0.1,0.4,0.4,0.7,0.9,0.7h0.6c0.6,0,0.7-0.5,0.9-1.1l0.3-0.9c0,0,0.4-1.1,0.4-1.1c0.1-0.2,0.1-0.5,0-0.7c-0.2-0.4-0.6-0.6-0.9-0.7 c-1-0.3-2.1-0.5-3.7-0.5C160.4,17.4,156.8,19.1,156.1,22.1"/> <path d="M176.5,17.9h-4.3c-0.6,0-1,0.1-1.1,0.7c0,0-0.2,0.7-0.2,0.7c-0.1,0.6,0.4,0.8,0.9,1c0.3,0.1,0.7,0.3,0.9,0.5 c0.1,0.1,0.3,0.3,0.1,1.3L169.8,37c-0.1,0.6,0,1,0.3,1.3c0.2,0.3,0.6,0.4,1.1,0.4l0.1,0l5-1.7c0,0,0.2-0.1,0.2-0.1 c0.5-0.2,1.2-0.4,1.1-1.1c0,0-0.2-0.9-0.2-0.9c-0.2-0.7-0.9-0.5-1.6-0.3l-0.7,0.2c-0.2,0-0.4,0-0.4-0.1c-0.1-0.1-0.1-0.6,0-1.4 l2.7-14.1c0.1-0.4,0-0.7-0.1-0.9C177.1,17.9,176.7,17.9,176.5,17.9"/> <path d="M187.5,12.3l-2.4,2c0,0-0.6,3.2-0.7,3.7c-0.4,0-3,0-3,0l-0.4,2.3c0,0,2.4,0,3,0c-0.1,0.7-2.3,12.2-2.3,12.2 c-0.1,0.8-0.2,1.5-0.2,2.2c0,1.3,0.3,2.3,0.9,3c0.6,0.7,1.4,1.1,2.5,1.1c1.8,0,3.7-1.2,4.1-1.5c0,0,0.5-0.3,0.5-0.3 c0.6-0.3,0.6-0.7,0.5-0.9c0,0-0.4-1-0.4-1c0-0.1-0.1-0.2-0.2-0.2c-0.2-0.1-0.4,0-0.6,0.1c-0.5,0.3-1.1,0.5-2.1,0.5 c-0.3,0-0.5-0.1-0.7-0.3c-0.1-0.2-0.3-0.5-0.3-1.1c0-0.3,0-0.7,0.1-1.2c0,0,2.3-12,2.4-12.6h3.8l1.2-1.1l0.1-0.8l0-0.4 c0,0-4.1,0-4.7,0c0.1-0.7,1-5.2,1-5.2c0,0,0-0.1,0-0.1c0-0.2-0.1-0.4-0.3-0.6C188.8,11.8,188,11.9,187.5,12.3"/> </g> <g class="vs-logo-alba"> <path d="M464.2,85.1c-0.7,0-1.2-0.1-1.5-0.6c-0.2-0.4-0.3-1-0.2-1.8l8.7-45c0.2-1,0.3-1.6,0.1-2 c-0.2-0.4-0.4-0.7-0.6-0.9c-0.3-0.3-0.6-0.5-1-0.7c-0.4-0.2-0.8-0.3-1.1-0.5c-0.3-0.1-0.6-0.3-0.8-0.4c-0.2-0.1-0.3-0.3-0.3-0.6 l0.4-1.3c0.1-0.3,0.2-0.6,0.4-0.7c0.2-0.1,0.5-0.2,1.1-0.2h7.5c0.9,0,1.4,0.1,1.7,0.5c0.2,0.4,0.3,0.9,0.1,1.7l-8.2,42.9 c-0.2,1.4-0.3,2.3-0.1,2.8c0.2,0.5,0.7,0.7,1.6,0.6c0.8-0.1,1.5-0.3,2.2-0.5c0.7-0.2,1.2-0.1,1.4,0.3l0.3,1.6c0,0.5-0.1,0.8-0.6,1 c-0.4,0.2-1,0.4-1.5,0.6L464.2,85.1z"/> <path d="M488.3,37.7c0.2-1,0.2-1.6,0-2c-0.2-0.4-0.4-0.7-0.6-0.9c-0.3-0.3-0.6-0.5-1-0.7c-0.4-0.2-0.7-0.3-1.1-0.5 c-0.3-0.1-0.6-0.3-0.8-0.4c-0.2-0.1-0.3-0.3-0.3-0.6l0.4-1.3c0.1-0.3,0.2-0.6,0.4-0.7c0.2-0.1,0.6-0.2,1.1-0.2h7.4 c0.9,0,1.5,0.1,1.7,0.5c0.2,0.4,0.3,1,0.1,1.8l-3.9,20.5l0.1,0.1c1.1-1.2,2.2-2.3,3.5-3.1c1.3-0.9,2.5-1.5,3.8-2 c1.2-0.5,2.4-0.9,3.5-1.1c1.1-0.2,2.1-0.3,2.9-0.3c2.9,0,5.3,1.1,7.2,3.4c1.9,2.2,2.9,5.4,2.9,9.4c0,3.2-0.6,6.4-1.8,9.4 c-1.2,3-2.9,5.8-5,8.2c-2.1,2.4-4.6,4.3-7.4,5.8c-2.8,1.5-5.9,2.2-9.1,2.2c-1.6,0-3.2-0.2-4.8-0.6c-1.6-0.4-2.9-0.8-3.8-1.4 c-0.5-0.2-0.9-0.5-1.4-0.7c-0.4-0.2-0.8-0.6-1-1c-0.3-0.4-0.5-1-0.5-1.7c-0.1-0.7-0.1-1.6,0-2.8L488.3,37.7z M492.9,81.5 c1.9,0.2,3.9-0.3,5.7-1.4c1.9-1.1,3.6-2.6,5-4.6c1.5-1.9,2.7-4.2,3.6-6.8c0.9-2.6,1.4-5.3,1.4-8.1c0-2.1-0.3-3.8-0.8-5 c-0.5-1.3-1.2-2.2-1.9-2.9c-0.7-0.7-1.4-1.1-2.2-1.3c-0.7-0.2-1.3-0.3-1.6-0.3c-1.8,0-3.3,0.5-4.7,1.4c-1.4,0.9-2.6,2.1-3.7,3.5 s-2,3-2.7,4.8c-0.8,1.8-1.4,3.5-1.9,5.3c-0.5,1.7-0.9,3.3-1.1,4.8c-0.2,1.5-0.3,2.6-0.3,3.5v1.8c0,0.8,0.1,1.5,0.4,2.2 c0.3,0.7,0.8,1.4,1.5,2C490.4,81,491.5,81.3,492.9,81.5"/> <path d="M543.3,74.8l-0.1-0.1c-0.7,1.3-1.6,2.5-2.7,3.8c-1.1,1.2-2.3,2.4-3.6,3.3c-1.3,1-2.6,1.8-4,2.4 c-1.4,0.6-2.7,0.9-3.9,0.9c-1.3,0-2.5-0.3-3.8-0.8c-1.3-0.6-2.4-1.4-3.4-2.6c-1-1.1-1.8-2.6-2.4-4.3c-0.6-1.7-0.9-3.8-0.9-6.2 c0-2.8,0.5-5.7,1.6-8.6c1.1-2.9,2.6-5.5,4.6-7.9c2-2.3,4.4-4.3,7.2-5.7c2.8-1.5,5.9-2.2,9.3-2.2c1.8,0,3.5,0.2,5,0.6 c1.5,0.4,2.9,0.8,4.2,1.4c0.5,0.3,1,0.6,1.4,0.8c0.5,0.2,0.8,0.5,1.1,0.9c0.3,0.4,0.5,0.9,0.6,1.6c0.1,0.7,0,1.6-0.1,2.8l-3.9,20.6 c-0.2,1.4-0.3,2.3-0.1,2.8c0.2,0.5,0.7,0.7,1.5,0.6c0.8-0.1,1.6-0.3,2.3-0.5c0.7-0.2,1.1-0.1,1.3,0.3l0.3,1.6c0,0.5-0.1,0.8-0.6,1 c-0.4,0.2-1,0.4-1.5,0.6l-9,3.1c-1,0-1.6-0.2-1.9-0.6c-0.3-0.4-0.4-1-0.2-1.7L543.3,74.8z M530.7,80.7c1.6,0,3.3-0.8,5.2-2.3 c1.9-1.6,3.6-3.5,5.2-6c1.6-2.4,2.9-5.1,3.9-8c1-2.9,1.6-5.8,1.6-8.5c0-1.2-0.2-2.1-0.5-2.9c-0.3-0.8-0.8-1.4-1.4-1.8 c-0.6-0.4-1.2-0.8-1.9-1c-0.7-0.2-1.4-0.3-2-0.3c-2.1,0-4.1,0.6-6,1.9c-1.9,1.3-3.5,3-4.8,5.1c-1.4,2.1-2.4,4.5-3.3,7.2 c-0.8,2.7-1.2,5.4-1.2,8.1c0,0.4,0,1.1,0.1,2c0.1,0.9,0.3,1.9,0.7,2.8c0.3,1,0.9,1.8,1.5,2.5C528.5,80.3,529.4,80.7,530.7,80.7"/> <path d="M440.2,85.1c-0.4,0-0.7-0.1-0.9-0.3c-0.2-0.2-0.2-0.5,0.1-1l1-1.6c0.2-0.3,0.6-0.6,1.2-0.7 c0.6-0.1,1.1-0.3,1.6-0.7c0.5-0.3,1-0.8,1.4-1.4c0.4-0.6,0.5-1.6,0.3-2.9l-1.5-9.8h-21.8l-5.9,10.7c-0.6,1-0.7,1.8-0.3,2.3 c0.3,0.5,0.8,0.9,1.3,1.2c0.5,0.3,1.1,0.6,1.5,0.8c0.5,0.2,0.5,0.6,0.2,1l-0.7,1c-0.2,0.2-0.4,0.5-0.7,0.8c-0.3,0.3-0.7,0.5-1.2,0.5 h-11.7c-0.7,0-1.3-0.1-2-0.2c-0.6-0.1-0.7-0.6-0.1-1.3l0.7-1.1c0.2-0.4,0.4-0.7,0.8-0.8c0.3-0.1,0.8-0.3,1.5-0.5 c0.9-0.2,1.6-0.5,2.1-0.7c0.5-0.2,1.1-0.5,1.5-0.9c0.5-0.4,0.9-0.9,1.3-1.4c0.4-0.6,0.9-1.4,1.5-2.3l22.1-40.1 c0.5-0.9,0.8-1.7,0.9-2.4c0.1-0.7,0.1-1.2,0-1.7c-0.1-0.5-0.3-0.8-0.6-1.1c-0.3-0.3-0.5-0.5-0.7-0.8c-0.3-0.4-0.8-0.7-1.4-0.9 c-0.6-0.2-1.1-0.4-1.6-0.6c-0.5-0.2-0.8-0.4-1-0.6c-0.2-0.2-0.1-0.6,0.2-1.1l0.6-1.2c0.2-0.5,0.5-0.7,0.9-0.8 c0.3-0.1,0.8-0.1,1.2-0.1h11.5c0.5,0,0.9,0.3,1.1,0.8c0.2,0.5,0.3,1.1,0.3,1.7c1.1,8.7,2.4,17.2,3.9,25.7s2.8,16.3,4.1,23.5 c0.2,1.1,0.4,1.9,0.6,2.5c0.2,0.6,0.5,1,0.8,1.3c0.3,0.3,0.8,0.5,1.4,0.7c0.6,0.1,1.4,0.4,2.4,0.7c0.5,0.1,0.7,0.3,0.8,0.6 c0.1,0.3,0.1,0.5,0,0.7l-1.2,1.9c-0.2,0.3-0.5,0.5-0.9,0.6c-0.4,0.1-0.7,0.1-1.1,0.1H440.2z M442.7,62.1l-4-27.1h-0.2l-14.4,27.1 H442.7z"/> </g> <rect x="373.6" y="13.1" class="vs-logo-bar" width="2.3" height="83"/> </symbol> <symbol id="svg-vs-thistle"> <desc>Visit Scotland | Alba</desc> <g class="vs-logo-thistle"> <path d="M0.2,62.9C-0.5,57.4,0.4,52.1,4,48.6l0.3,0.9c0,0,0,0.1,0,0.2c0,0.1,0,0.1,0,0.2c-0.7,2.2-0.4,5.3-0.1,7.8 c0.8,6.2,6.1,11.7,9.8,13.7c5.3,2.8,9.2,5.9,10.2,12.6c0.1,1.1,0.2,2.1,0.1,3.1l-0.9-0.3c0,0-0.1,0-0.2-0.1 c-0.1-0.1-0.1-0.1-0.1-0.2c-2.9-6.1-6-6.6-10.9-9.2c-4.3-2.1-7.4-4.3-9.3-6.8C1.3,68.3,0.5,65.7,0.2,62.9"/> <path d="M36.9,86.4c0,0.1-0.1,0.1-0.1,0.2c-0.1,0.1-0.2,0.1-0.2,0.1L35.8,87c-0.3-1.2-0.5-2.6-0.4-3.9 C35.9,76.6,40.6,71,48,67.2c5.6-2.6,12.9-8.5,12.8-17c0-3.3-0.4-6.7-2-9.4c0-0.1-0.1-0.1-0.1-0.2c0-0.1,0-0.2,0-0.2l0.3-0.8 c4.9,3.2,7.2,9.2,6.3,15.4c-1.1,7.5-3.5,12.4-10.4,16.2C43.2,77.5,38.9,79.4,36.9,86.4"/> <path d="M11.9,53.6c-3.8-7.5,2.5-18.3,14-24.1c7.4-3.8,15.1-4.6,20.7-2.8c0.2,0.1,0.3,0.1,0.5,0.2 c2.8,1,4.6,2.7,4.3,4.3c-0.3,1.8-3.1,2.8-6.5,2.5c-0.1,0-0.3,0-0.4,0c-0.3,0-0.6-0.1-0.9-0.1l-0.2,0c-4.8-0.6-11.7-0.1-16.3,2.4 c-6.8,3.6-10.4,10-8,14.2c2.4,4.2,11,4.5,17.9,0.9c6.3-3.4,8.5-9,7.1-10.8c-1-1.3-3.6-1.1-6.6,0.3c2.5,1.8,4,4.3,3,5.9 c-0.1,0.1-0.5,1-1.6,1c-0.8,0-1.4-0.8-1.6-1.3c-0.4-1.4-1.1-2.5-2.7-3.9c-0.4,0.3-0.8,0.5-1.1,0.8c-2.2,1.7-3.9,3.7-4.8,5.4 c0,0.1-0.1,0.1-0.1,0.1c-0.1,0.1-0.2,0.1-0.2,0.1L28,48.8c0.4-2.8,1.8-5.7,4.2-8.4c-1.2-0.6-2.3-0.9-3.3-1.1l0.2-0.7 c1.2-0.4,3-0.4,4.8,0.1l0.2-0.2c5.9-5,13-4.7,16.4-0.6c3.4,4,1.6,10.2-4.2,15.3c-0.5,0.4-1.1,0.8-1.8,1.2c-0.9,0.6-1.9,1.2-3.1,1.8 C29.9,62.2,15.7,61.1,11.9,53.6"/> <path d="M36.7,98.1c-5-7.7-5.1-21.4,0.3-35.4c0.2-0.5-0.3-0.9-0.7-0.8c-3.5,1-7,1.5-10.4,1.5c-0.2,1.1-0.3,2.1-0.4,3.2 c-1.2,13,1.8,24.7,7.4,31.4H36.7z"/> <path d="M33.3,24.2c0.5-7.2,4.2-13,10.3-15.6c-1.3-1.9-4.2-4-7.8-4.6c-3.5,6.6-5.5,13.1-4.4,20.4 C32.1,24.3,32.7,24.3,33.3,24.2"/> <path d="M29.8,24.8c-1.2-5.4-0.8-15.1,2.9-21.7c-2.6-1-5.4-1.6-8.9-0.7c-0.1,7.5,1.4,15.9,3.9,23 C28.5,25.2,29.1,24.9,29.8,24.8"/> <path d="M26.2,26c-4.6-12.8-5.6-23.3-5.6-23.3c-3.6-0.5-7.5,1-10.5,3.7c0.3,0.3,8.4,8.1,14.1,20.5 C24.9,26.6,25.6,26.3,26.2,26"/> <path d="M21.4,29.1c0.5-0.4,1-0.8,1.6-1.3c-3.1-7.1-9.3-14.5-15.3-19.2C4,11,2.7,14,2.1,17.4c3.1,0.2,7.9,1.7,12.8,5.3 C17.6,24.7,19.8,27,21.4,29.1"/> </g> </symbol> <symbol id="svg-spinner" stroke="#595959"> <g fill="none" fill-rule="evenodd"> <g transform="translate(1 1)" stroke-width="2"> <circle stroke-opacity=".5" cx="18" cy="18" r="18"/> <path d="M36 18c0-9.94-8.06-18-18-18"> <animateTransform attributeName="transform" type="rotate" from="0 18 18" to="360 18 18" dur="1250ms" repeatCount="indefinite"/> </path> </g> </g> </symbol> <symbol id="svg-es-logo"> <title>EventScotland logo</title> <g> <g> <path class="st0" d="M0,83.3V5.4h37.9h0.6v7.4H8.4v26.3H37v7.7H8.4v28.6h30.9v7.9H0L0,83.3z"/> </g> <g> <path class="st0" d="M56.8,83.3L38.1,27h8.2h0.5l15,47.5l15.6-47.2l0.1-0.2h8L66.1,83.3H56.8L56.8,83.3z"/> </g> <path class="st0" d="M130.3,52.4L130.3,52.4c0-8.3-2.2-14.9-6.1-19.6c-3.9-4.6-9.4-7.1-16-7.1l0,0c-7.3,0-13.5,2.9-17.9,8 s-6.9,12.4-6.9,21.1l0,0l0,0c0,9.3,2.5,16.7,7,21.9c4.6,5.1,11.3,7.9,19.5,7.9l0,0l0,0l0,0c5.6,0,10.8-1,15.7-3.1l0.4-0.2V73 l-0.9,0.5c-4.9,2.6-9.6,3.9-14.5,3.9c-6.1,0-10.7-1.8-13.9-5.3c-3.1-3.4-5-8.4-5.3-15h38.8v-4.7C130.2,52.4,130.3,52.4,130.3,52.4z M93.1,44.5c0-0.1,0.1-0.1,0.1-0.2c0.9-2.7,2.2-4.9,3.7-6.7c0.7-0.8,1.5-1.6,2.4-2.2c2.2-1.6,4.7-2.5,7.4-2.6c0.3,0,0.5,0,0.8,0 c4.4,0,7.9,1.6,10.4,4.7c1.4,1.7,2.5,3.9,3.2,6.5c0.6,2,1,4.2,1.1,6.6H91.8C92,48.4,92.5,46.4,93.1,44.5z"/> <path class="st0" d="M174.4,31.8c-1.6-2-3.6-3.5-6-4.5c-2.3-1-5-1.5-8-1.5l0,0c-4.4,0-8.2,1-11.5,3c-2.6,1.6-4.8,3.9-6.7,6.8V27 h-7.7v56.2h8.2V54l0,0c0-6.8,1.6-12,4.3-15.4s6.5-5.2,11.3-5.2c2.2,0,4.1,0.4,5.7,1c2.4,1,4,2.8,5.2,5.5c1.1,2.7,1.7,6.3,1.7,10.8 l0,0v32.5h8.2V49.1C179.2,41.5,177.6,35.7,174.4,31.8z"/> <path class="st0" d="M211.3,75.8c-2,0.9-3.8,1.2-5.4,1.2c-1.5,0-2.7-0.2-3.6-0.6c-0.7-0.3-1.2-0.7-1.7-1.3c-0.7-0.8-1.2-2-1.5-3.6 c-0.3-1.5-0.4-3.5-0.4-5.8V34.2h12.8v-6.9h-12.8V10.7l-8.2,2.9v13.7h-11.3v6.9h11.3v32.7c0,3,0.2,5.5,0.7,7.7 c0.4,1.6,0.9,3.1,1.6,4.3c1,1.9,2.5,3.2,4.5,4.1s4.4,1.3,7.3,1.3l0,0c2.5,0,4.9-0.3,7.2-1l0.5-0.1v-7.8L211.3,75.8z"/> <path class="st0" d="M259.2,55.1c-1.2-3-3.2-5.5-5.8-7.7c-2.7-2.2-6-4.3-10-6.6c-5.5-3.2-10-5.6-13.1-8.1c-1.5-1.2-2.7-2.5-3.5-3.9 s-1.2-2.9-1.2-4.7c0-1.7,0.4-3.2,1-4.6c1-2,2.8-3.7,5.3-4.9s5.8-1.8,9.8-1.8l0,0l0,0c4.8,0,9.2,1.1,13.4,3.2l0.8,0.4l0.1-0.9 l1.1-7.7l-0.5-0.2c-5-1.7-9.8-2.6-14.8-2.6l0,0l0,0l0,0c-7.9,0-14.1,1.8-18.3,5.1c-4.3,3.3-6.5,8.2-6.5,14.2l0,0l0,0 c0,2.4,0.4,4.6,1.1,6.5c1.1,2.9,3.1,5.3,5.7,7.6c2.6,2.2,6,4.3,9.9,6.7c5.5,3.2,10,5.6,13,8.1c1.5,1.3,2.7,2.6,3.5,4.1 s1.2,3.2,1.2,5.3c0,4-1.5,7.4-4.3,9.8s-6.8,3.8-11.9,3.8l0,0l0,0c-5,0-10.5-1.7-16.4-4.9l-0.8-0.5l-1,9.4l0.4,0.2 C223,82.8,229,84,235.1,84l0,0c7.6,0,13.9-2.3,18.3-6.2c4.4-3.9,6.9-9.5,6.9-15.9l0,0C260.4,59.4,260,57.1,259.2,55.1z"/> <path class="st0" d="M304.6,73l-0.8,0.4l0.1,0.3l-0.1-0.3c-4.5,2-8.7,2.9-12.8,2.9c-5.8,0-10.5-2-13.8-5.6s-5.2-8.9-5.2-15.5 c0-6.4,2.1-11.7,5.5-15.4c3.5-3.7,8.3-5.7,13.9-5.7c4.7,0,8.6,0.9,12.2,2.8l0.9,0.5l0.1-1l0.6-7.4l-0.5-0.2 c-4-1.5-8.2-2.1-12.9-2.1l0,0l0,0c-8.4,0-15.6,2.9-20.6,7.9s-7.9,12.1-7.9,20.6l0,0l0,0c0,8.7,2.7,15.9,7.5,21s11.6,7.9,19.8,7.9 l0,0c5.2,0,10-0.9,14.4-2.6l0.5-0.2L304.6,73z"/> <path class="st0" d="M357.5,55.1c0-9-2.5-16.3-7.1-21.4s-11.1-7.9-19-7.9l0,0l0,0c-7.8,0-14.4,2.8-19,7.9s-7.2,12.4-7.2,21.4l0,0 l0,0l0,0l0,0c0,9,2.6,16.4,7.2,21.5s11.2,8,19,8l0,0l0,0l0,0l0,0l0,0l0,0c7.8,0,14.4-2.8,19-8C354.9,71.5,357.5,64.2,357.5,55.1 L357.5,55.1L357.5,55.1L357.5,55.1z M347.2,65.8c-0.8,2.1-1.8,3.9-3.1,5.5c-1.7,2-3.7,3.6-6,4.6c-2,0.9-4.2,1.3-6.7,1.3 c-1.4,0-2.7-0.2-3.9-0.4c-2.4-0.6-4.6-1.7-6.4-3.2c-0.8-0.7-1.5-1.4-2.2-2.3c-0.3-0.4-0.6-0.7-0.8-1.1c-0.1-0.2-0.2-0.4-0.4-0.5 c-0.6-0.9-1.1-1.8-1.5-2.8c-0.1-0.2-0.2-0.5-0.3-0.8c-0.1-0.2-0.2-0.5-0.3-0.7c-1.1-2.9-1.6-6.4-1.6-10.2c0-5.3,1.1-9.9,3.1-13.4 c0.5-1,1.1-1.9,1.8-2.7c0.7-0.9,1.5-1.7,2.3-2.4c2.8-2.3,6.3-3.6,10.2-3.6c3.1,0,5.9,0.7,8.3,2.1c1.6,0.9,3.1,2.2,4.3,3.7 c2.1,2.6,3.7,6.1,4.4,10.3c0.3,1.8,0.5,3.8,0.5,5.9C349,59.1,348.3,62.7,347.2,65.8z"/> <path class="st0" d="M385.9,75.8c-2,0.9-3.8,1.2-5.4,1.2l0,0c-1.5,0-2.6-0.2-3.6-0.6c-0.7-0.3-1.2-0.7-1.7-1.3 c-0.7-0.8-1.2-2-1.5-3.6c-0.3-1.5-0.4-3.5-0.4-5.8V34.2h12.8v-6.9h-12.8V10.7l-8.2,2.9v13.7h-11.3v6.9h11.3v32.7 c0,3,0.2,5.5,0.7,7.7c0.4,1.6,0.9,3.1,1.6,4.3c1,1.9,2.5,3.2,4.5,4.1s4.4,1.3,7.3,1.3l0,0c2.5,0,4.9-0.3,7.2-1l0.5-0.1v-7.8 L385.9,75.8z"/> <rect x="391.6" class="st0" width="8.2" height="83.5"/> <path class="st0" d="M442.3,31.3c-1.6-1.8-3.7-3.2-6.2-4.1c-2.4-0.9-5.3-1.4-8.5-1.4c-5.6,0-11.4,1.5-16.8,4.1l-0.4,0.2v8.3l1-0.6 c5.1-3.1,10-4.5,15.4-4.5c3.8,0,6.9,1.3,9,3.6s3.3,5.8,3.3,10.3l0,0c0,0.4,0,0.8-0.1,1.2h-6.4c-9.2,0-16.3,1.8-21.2,5.1 c-2.4,1.7-4.3,3.7-5.6,6.1c-1.3,2.4-1.9,5.1-1.9,8l0,0l0,0c0,4.8,1.8,9,4.9,11.9c3.2,2.9,7.7,4.5,13.1,4.5l0,0l0,0 c4.1,0,7.7-0.9,10.9-2.7c2.6-1.5,4.9-3.5,6.7-6.1v8h7.5V47.5C447.2,40.4,445.6,35,442.3,31.3z M413.8,62.2c1.2-2.1,3.3-3.9,6.3-5 c3-1.2,7-1.8,11.9-1.8l0,0h7.1v4.4c0,5.5-1.6,9.8-4.4,12.8c-2.8,2.9-6.8,4.6-11.7,4.6c-3.2,0-5.8-1.1-7.6-2.8 c-1.8-1.7-2.8-4.2-2.8-7.2C412.6,65.3,413,63.7,413.8,62.2z"/> <path class="st0" d="M492.7,31.8c-1.6-2-3.6-3.5-6-4.5c-2.3-1-5-1.5-8-1.5l0,0l0,0l0,0l0,0c-4.4,0-8.2,1-11.4,3 c-2.6,1.6-4.8,3.9-6.7,6.8V27h-7.7v56.2h8.2V54l0,0c0-6.8,1.6-12,4.3-15.4c2.7-3.4,6.5-5.2,11.3-5.2c2.2,0,4.1,0.4,5.7,1 c2.4,1,4,2.8,5.2,5.5c1.1,2.7,1.7,6.3,1.7,10.8l0,0l0,0l0,0v32.5h8.2V49.1C497.5,41.5,495.9,35.7,492.7,31.8z"/> <path class="st0" d="M542,0v0.6l0,0v34.2c-1.8-2.5-3.9-4.6-6.4-6C532.5,27,528.9,26,525,26l0,0c-6.9,0-12.8,2.8-16.8,7.8 c-4.1,5-6.4,12.1-6.4,20.8c0,8.9,2.4,16.3,6.4,21.5s9.7,8.1,16.1,8.1l0,0l0,0c4.3,0,8.1-1.1,11.4-3.1c2.7-1.7,5-4.1,6.9-7.1v9.5 h7.7V0H542z M542,55.3c0,6.6-1.6,11.8-4.3,15.5c-0.1,0.2-0.2,0.3-0.3,0.5c-2.9,3.7-6.9,5.7-11.6,5.7l0,0c-1.1,0-2.2-0.1-3.3-0.4 c-1-0.2-2-0.6-2.9-1.1c-1.3-0.6-2.4-1.5-3.4-2.6c-0.6-0.7-1.2-1.4-1.8-2.3c-0.5-0.8-1-1.6-1.4-2.5c-0.2-0.4-0.4-0.9-0.6-1.3v-0.1 c0-0.1-0.1-0.2-0.1-0.3s0-0.1-0.1-0.2c0-0.1,0-0.1-0.1-0.2c0-0.1,0-0.1-0.1-0.2c0-0.1,0-0.1-0.1-0.2c0-0.1,0-0.2-0.1-0.2v-0.1 c0-0.1,0-0.2-0.1-0.2V65c0-0.1,0-0.2-0.1-0.3v-0.1c0-0.1,0-0.2-0.1-0.3v-0.1c0-0.1,0-0.2-0.1-0.3v-0.1c0-0.1,0-0.2-0.1-0.3v-0.1 c0-0.1,0-0.2-0.1-0.3V63c0-0.1,0-0.2-0.1-0.3v-0.1c0-0.1,0-0.2-0.1-0.3v-0.1c0-0.1,0-0.2-0.1-0.3v-0.1c0-0.1,0-0.2,0-0.3v-0.1 c0-0.1,0-0.2,0-0.3V61c0-0.1,0-0.2,0-0.3v-0.1c0-0.1,0-0.2,0-0.3v-0.1c0-0.1,0-0.2,0-0.3s0-0.1,0-0.2s0-0.2,0-0.3s0-0.1,0-0.2 s0-0.2,0-0.3s0-0.1,0-0.2s0-0.2,0-0.3s0-0.1,0-0.2s0-0.2,0-0.3s0-0.1,0-0.2s0-0.2,0-0.3s0-0.1,0-0.2s0-0.2,0-0.3s0-0.1,0-0.2 s0-0.2,0-0.3s0-0.1,0-0.2s0-0.2,0-0.3s0-0.1,0-0.2s0-0.2,0-0.3s0-0.1,0-0.2s0-0.2,0-0.3s0-0.1,0-0.2l0,0v-0.1l0,0l0,0 c0-3.8,0.5-7.1,1.3-9.9l0,0c0-0.2,0.1-0.3,0.1-0.5l0,0c0-0.1,0.1-0.3,0.1-0.4c0,0,0,0,0-0.1s0.1-0.2,0.1-0.4v-0.1 c0-0.1,0.1-0.2,0.1-0.3s0-0.1,0.1-0.2c0-0.1,0.1-0.1,0.1-0.2c0-0.1,0.1-0.2,0.1-0.3v-0.1c0.6-1.4,1.3-2.7,2.1-3.9 c0.9-1.2,1.9-2.2,3-3.1c1.4-1,2.9-1.7,4.5-2.1c1.1-0.3,2.2-0.4,3.3-0.4c5,0,9,1.9,11.9,5.7c2.4,3.1,3.9,7.6,4.4,13.3l0,0 c0,0.2,0,0.4,0,0.6s0,0.4,0,0.6c0,0,0,0,0,0.1C542,53.9,542,54.6,542,55.3L542,55.3L542,55.3z"/> <polygon class="st0" points="553.9,1.8 556.2,1.8 556.2,8.6 557.8,8.6 557.8,1.8 560.1,1.8 560.1,0.5 553.9,0.5 "/> <polygon class="st0" points="568,0.5 566.1,6.6 566.1,6.6 564.2,0.5 561.6,0.5 561.6,8.6 563.1,8.6 563.1,1.9 563.1,1.9 565.3,8.6 566.9,8.6 569,1.9 569,1.9 569,8.6 570.6,8.6 570.6,0.5 "/> </g> </symbol> </defs> </svg> <a id="top"></a> <nav class="site-menu-org d-none d-md-block" aria-label="External menu"> <div class="container"> <ul class="external-links-list"> <li> <a href="https://www.visitscotland.com/">VisitScotland</a> </li> <li> <a href="http://www.conventionscotland.com/">Business Events</a> </li> <li> <a href="https://traveltrade.visitscotland.org/">Travel Trade</a> </li> <li> <a href="https://toolkit.visitscotland.org">Media toolkit</a> </li> <li> <a href="/" class="active">Corporate</a> </li> </ul> </div> </nav> <div class="site-header"> <div class="site-header__container"> <a class="site-logo site-logo--header" href="/" title="VisitScotland | Alba logo"> <svg class="site-logo__large" width="553" height="100" viewBox="0 0 553 100" focusable="false"> <use xlink:href="#svg-vs-logo"/> </svg> </a> <button class="button-menu d-xl-none" data-btn-menu="#mobile-nav" data-main-nav-toggle="main-nav--show" data-btn-menu-toggle-class="button-menu--active" data-test="mobile-nav-menu-button" aria-label="main menu" aria-expanded="false"> <span class="d-none d-sm-inline-block pr-1">Menu</span> <span class="hamburger hamburger--squeeze _is-active"><span class="hamburger-box"><span class="hamburger-inner"></span></span></span> </button> <nav class="d-none d-xl-block" aria-label="Main menu"> <div id="main-nav-bar" class="d-none d-xl-block main-nav-bar" data-test-main-nav> <div class="main-nav" id="main-nav"> <ul class="main-nav__list" data-main-nav role="menu"> <li class="main-nav__item main-nav__item--with-children" data-main-nav-hover='main-nav__item--hover' id="test-main-nav-1" role="menuitem"> <button class="main-nav__link btn" data-main-navigation-toggle> Supporting your business <i class="icon icon-nav-arrow-down"></i> </button> <div class="second-nav"> <div class="second-nav__item second-nav__primary"> <a class="second-nav__link" href="/supporting-your-business" data-main-navigation-toggle> Supporting your business </a> </div> <ul class="second-nav__list"> <li class="second-nav__item"> <a href="/supporting-your-business/visitor-experience" class="second-nav__link">Delivering a quality visitor experience</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/camping-caravan-parks" class="third-nav__link">Camping and caravan parks best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/food-tourism-industry" class="third-nav__link">Food tourism industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/hotels" class="third-nav__link">Hotels best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/self-catering" class="third-nav__link">Self-catering best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/small-serviced" class="third-nav__link">Small serviced accommodation best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/visitor-attractions" class="third-nav__link">Visitor attractions best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/brown-tourist-signs" class="third-nav__link">Brown tourist signs</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/scottish-thistle-awards" class="third-nav__link">Scottish Thistle Awards</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/supporting-your-business/responsible-tourism" class="second-nav__link">Responsible tourism</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/inclusion" class="third-nav__link">Accessible and inclusive tourism</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-change" class="third-nav__link">Climate change in Scotland</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/green-certification-schemes" class="third-nav__link">Green certification schemes</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-impact-guide" class="third-nav__link">Reduce your climate impact guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/responsible-visitor-guide" class="third-nav__link">Responsible visitor industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-change/sustainable-factsheets" class="third-nav__link">Sustainable factsheets</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/supporting-your-business/advice" class="second-nav__link">Advice</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/advice/copyright-policies-licensing" class="third-nav__link">Copyright, licensing & government policy advice</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/electronic-travel-authorisation" class="third-nav__link">Electronic travel authorisation</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/short-term-lets-legislation" class="third-nav__link">Short-term lets legislation</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/travel-distribution" class="third-nav__link">Travel distribution</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/visitor-levy" class="third-nav__link">Visitor levy</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/industry-relationship-manager" class="third-nav__link">Your Industry Relationship Manager</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/supporting-your-business/digital-skills" class="second-nav__link">Digital skills</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/artificial-intelligence" class="third-nav__link">Using AI in your digital activities</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/digital-essentials" class="third-nav__link">Essentials of digital marketing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/getting-started" class="third-nav__link">Get started with digital</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/improving-performance" class="third-nav__link">Improve your online performance</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/know-your-customers" class="third-nav__link">Know your customers</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/supporting-your-business/marketing" class="second-nav__link">Marketing</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities" class="third-nav__link">Marketing opportunities</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/business-events-exhibitions" class="third-nav__link">Business events</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/toolkits/cycling" class="third-nav__link">Cycling tourism industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/national-tourism-website" class="third-nav__link">Free business listing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/photography-imagery" class="third-nav__link">Free images and video</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/calendar" class="third-nav__link">Our marketing calendar</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing-toolkits" class="third-nav__link">Toolkits</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/press" class="third-nav__link">Working with the press</a> </li> </ul> </div> </li> </ul> </div> </li> <li class="main-nav__item main-nav__item--with-children" data-main-nav-hover='main-nav__item--hover' id="test-main-nav-2" role="menuitem"> <button class="main-nav__link btn" data-main-navigation-toggle> Research and insights <i class="icon icon-nav-arrow-down"></i> </button> <div class="second-nav"> <div class="second-nav__item second-nav__primary"> <a class="second-nav__link" href="/research-insights" data-main-navigation-toggle> Research and insights </a> </div> <ul class="second-nav__list"> <li class="second-nav__item"> <a href="/research-insights/about-our-visitors" class="second-nav__link">About our visitors</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/accommodation-types" class="third-nav__link">Accommodation types visitors use in Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/how-visitors-travel-to-scotland" class="third-nav__link">How visitors travel to and around Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/international" class="third-nav__link">International visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/planning-booking-behaviours" class="third-nav__link">Planning and booking behaviours</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/types" class="third-nav__link">Types of visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/uk" class="third-nav__link">UK visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/interests-activities" class="third-nav__link">Visitor interests and activities</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/visitor-survey" class="third-nav__link">Visitor survey</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/why-people-choose-scotland" class="third-nav__link">Why people choose Scotland</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/about-our-industry" class="second-nav__link">About our industry</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/accommodation" class="third-nav__link">Accommodation in Scotland - occupancy statistics</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/cruise-tourism-insights" class="third-nav__link">Cruise tourism in Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/events-wellbeing-report" class="third-nav__link">Impact of events on wellbeing</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/covid-19-impact" class="third-nav__link">Impact of coronavirus (COVID-19)</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/scottish-tourism-observatory" class="third-nav__link">Scottish tourism observatory</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/tourism-employment" class="third-nav__link">Tourism employment</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/visitor-attractions" class="third-nav__link">Visitor attractions</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/regions" class="second-nav__link">Regions</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/regions/aberdeen-aberdeenshire" class="third-nav__link">Aberdeen, Aberdeenshire and Moray Speyside</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/argyll-isles" class="third-nav__link">Argyll and the Isles</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/ayrshire-arran" class="third-nav__link">Ayrshire and Arran</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/dumfries-galloway" class="third-nav__link">Dumfries and Galloway</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/dundee-angus" class="third-nav__link">Dundee and Angus</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/edinburgh-lothians" class="third-nav__link">Edinburgh and the Lothians</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/fife" class="third-nav__link">Fife</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/glasgow-clyde-valley" class="third-nav__link">Glasgow and and the Clyde Valley</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/highlands" class="third-nav__link">Highlands</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/orkney" class="third-nav__link">Orkney</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/outer-hebrides" class="third-nav__link">Outer Hebrides</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/perthshire" class="third-nav__link">Perthshire</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/shetland" class="third-nav__link">Shetland</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/scottish-borders" class="third-nav__link">Scottish Borders</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/stirling-forth-valley" class="third-nav__link">Stirling and Forth Valley</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/national-parks" class="third-nav__link">Scotland's National Parks</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/responsible-tourism" class="second-nav__link">Responsible tourism insights</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/accessible" class="third-nav__link">Accessible and inclusive tourism insights</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/industry-research" class="third-nav__link">Tourism and events industry research</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/visitor-community-research" class="third-nav__link">Visitor and community research</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/trends" class="second-nav__link">Trends</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/trends/consumer-trends" class="third-nav__link">Consumer trends for Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/trends/trends-for-tomorrow" class="third-nav__link">Travel trends for Scotland</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/about-our-industry/statistics" class="second-nav__link">Latest statistics</a> </li> </ul> </div> </li> <li class="main-nav__item main-nav__item--with-children" data-main-nav-hover='main-nav__item--hover' id="test-main-nav-3" role="menuitem"> <button class="main-nav__link btn" data-main-navigation-toggle> Events <i class="icon icon-nav-arrow-down"></i> </button> <div class="second-nav"> <div class="second-nav__item second-nav__primary"> <a class="second-nav__link" href="/events" data-main-navigation-toggle> Events </a> </div> <ul class="second-nav__list"> <li class="second-nav__item"> <a href="/events/advice-materials" class="second-nav__link">Events planning advice and materials</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/events/advice-materials/data-protection" class="third-nav__link">Data protection</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/pr-communications-strategy-plan" class="third-nav__link">Developing a communications plan</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/events-marketing" class="third-nav__link">Developing an events marketing plan</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/eiag-updates-advice" class="third-nav__link">Event Industry Advisory Group</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/events-listing-service" class="third-nav__link">Events listing service</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/event-volunteering" class="third-nav__link">Event volunteering</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/food-drink-events" class="third-nav__link">Food and drink</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/health-safety" class="third-nav__link">Health and safety</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/policing" class="third-nav__link">Policing and security</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/sustainability" class="third-nav__link">Sustainable and accessible events</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/training-development" class="third-nav__link">Training and development</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/events/funding" class="second-nav__link">Funding for events</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/events/funding/national-events" class="third-nav__link">National events funding</a> </li> <li class="third-nav__item"> <a href="/events/funding/international-events" class="third-nav__link">International events funding</a> </li> <li class="third-nav__item"> <a href="/events/funding/supported-events" class="third-nav__link">Supported events</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/events/industry-events" class="second-nav__link">Industry events</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/events/industry-events/national-events-conference" class="third-nav__link">The National Events Conference</a> </li> <li class="third-nav__item"> <a href="/events/industry-events/travel-trade" class="third-nav__link">Travel Trade events and exhibitions</a> </li> <li class="third-nav__item"> <a href="/events/industry-events/events-training" class="third-nav__link">Upcoming events and training</a> </li> </ul> </div> </li> <li class="second-nav__item second-nav__item--promo"> <a href="/events"> <div class="promo-content"> <div class="promo-content__logo"> <svg class="es-bar__logo" width="570.6" height="84.6" viewBox="0 0 570.6 84.6"> <use xlink:href="#svg-es-logo"/> </svg> </div> <div class="promo-content__cta"> <p class="cta__text">Scotland, The Perfect Stage</p> <i class="icon icon-arrow-right"></i> </div> </div> </a> </li> </ul> </div> </li> <li class="main-nav__item" data-main-nav-hover="main-nav__item--hover" id="test-main-nav-4" role="menuitem"> <a class="main-nav__link" href="/news"> News </a> </li> <li class="main-nav__item main-nav__item--with-children" data-main-nav-hover='main-nav__item--hover' id="test-main-nav-5" role="menuitem"> <button class="main-nav__link btn" data-main-navigation-toggle> About us <i class="icon icon-nav-arrow-down"></i> </button> <div class="second-nav"> <div class="second-nav__item second-nav__primary"> <a class="second-nav__link" href="/about-us" data-main-navigation-toggle> About us </a> </div> <ul class="second-nav__list"> <li class="second-nav__item"> <a href="/about-us/what-we-do" class="second-nav__link">What we do</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/what-we-do/consultations" class="third-nav__link">Consultations</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/events" class="third-nav__link">Events</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/marketing" class="third-nav__link">Marketing</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/our-plans" class="third-nav__link">Our plans</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/quality-assurance" class="third-nav__link">Quality Assurance</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/themed-years" class="third-nav__link">Scotland's Themed Years</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/working-in-partnership/industry-leadership-group" class="third-nav__link">Tourism and Hospitality Industry Leadership Group</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/scottish-tourism-timeline" class="third-nav__link">Tourism timeline</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/visitor-information" class="third-nav__link">Visitor information</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/working-in-partnership/visitor-levy-expert-group" class="third-nav__link">Visitor Levy Expert Group</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/working-in-partnership" class="third-nav__link">Working in partnership</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/our-team" class="second-nav__link">Our team</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/our-team/chairman" class="third-nav__link">Chair</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/chief-executive" class="third-nav__link">Chief Executive</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/directorates" class="third-nav__link">Directorates</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/board" class="third-nav__link">The Board</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/board/board-minutes" class="third-nav__link">The Board minutes</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/our-policies" class="second-nav__link">Our policies</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/our-policies/equality" class="third-nav__link">Equality strategy</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/complaints-feedback" class="third-nav__link">Feedback and complaints</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/freedom-of-information" class="third-nav__link">Freedom of information</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/procurement" class="third-nav__link">Procurement policy</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/sustainability" class="third-nav__link">Sustainability policy</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/annual-corporate-reports" class="second-nav__link">Annual and corporate reports</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/annual-report" class="third-nav__link">Our annual report</a> </li> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/our-disclosures" class="third-nav__link">Our disclosures</a> </li> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/sustainability-report" class="third-nav__link">Sustainability report</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/jobs-careers" class="second-nav__link">Jobs and careers</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="https://visitscotland.taleo.net/careersection/vs+external/jobsearch.ftl?lang=en&portal=8105010247" class="third-nav__link">Current vacancies</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/early-careers" class="third-nav__link">Early careers</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/life-at-visitscotland" class="third-nav__link">Life at VisitScotland</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/recruitment-process" class="third-nav__link">Our recruitment process</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/contact" class="second-nav__link">Contact us</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/contact/eventscotland" class="third-nav__link">EventScotland</a> </li> <li class="third-nav__item"> <a href="/about-us/contact/regional-team" class="third-nav__link">Regional team</a> </li> </ul> </div> </li> </ul> </div> </li> </ul> </div> </div> </nav> <button id="main-nav-bar__search-show" class="main-nav-bar__search-show" data-toggle-search="navbar-search--show" data-test="main-nav-search-show-button"> <span class="sr-only">Search site</span><i class="icon icon-search"></i> </button> <form id="main-nav-bar__search-form" class="main-nav-bar__search-form d-none d-xl-block" role="search" aria-label="Site search" data-test="main-nav-search-form"> <div class="main-nav-bar__search-form__row"> <label for="query" class="sr-only">Search</label> <input class="main-nav-bar__search-form__row__input" type="text" placeholder="Search" name="query" autocomplete="off" id="query" /> <button aria-label="Close" class="sr-only" type="submit" tabindex="-1">Search site</button> <button id="main-nav-bar__search-hide" class="main-nav-bar__search-form__row__button"><span class="sr-only">Close</span><i class="icon icon-cross"></i></button> </div> </form> </div> </div> <div class="d-xl-none"> <nav aria-label="Main menu mobile"> <div class="mobile-nav-bar"> <div class="main-nav" id="mobile-nav" data-test-mobile-nav> <form class="mobile-nav-bar__search" role="search" aria-label="Mobile search search" action="/search" method="get" data-test="mobile-nav-search-form"> <div class="mobile-nav-bar__search__row"> <label for="query-mobile" class="sr-only">Search</label> <input class="mobile-nav-bar__search__row__input" type="text" placeholder="Search" name="query" id="query-mobile" /> <button class="mobile-nav-bar__search__row__button" type="submit"><span class="sr-only">Search site</span><i class="icon icon-search"></i></button> </div> </form> <ul class="main-nav__list"> <li class="main-nav__item main-nav__item--with-children"> <a class="main-nav__link " href="#mobile-second-nav-1" data-mobile-navigation-toggle="second-nav--show" data-nav-arrow-toggle data-test-mobile-main-toggle aria-expanded="false"> Supporting your business <i class="icon icon-chevron-down"></i> </a> <div class="second-nav" id="mobile-second-nav-1"> <ul class="second-nav__list"> <li class="second-nav__item"> <a class="second-nav__link" href="/supporting-your-business"> Supporting your business home</a> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-11" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Delivering a quality visitor experience<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-11"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience" class="third-nav__link">Delivering a quality visitor experience</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/camping-caravan-parks" class="third-nav__link" data-test-third-nav>Camping and caravan parks best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/food-tourism-industry" class="third-nav__link" data-test-third-nav>Food tourism industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/hotels" class="third-nav__link" data-test-third-nav>Hotels best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/self-catering" class="third-nav__link" data-test-third-nav>Self-catering best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/small-serviced" class="third-nav__link" data-test-third-nav>Small serviced accommodation best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/visitor-attractions" class="third-nav__link" data-test-third-nav>Visitor attractions best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/brown-tourist-signs" class="third-nav__link" data-test-third-nav>Brown tourist signs</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/scottish-thistle-awards" class="third-nav__link" data-test-third-nav>Scottish Thistle Awards</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-12" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Responsible tourism<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-12"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism" class="third-nav__link">Responsible tourism</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/inclusion" class="third-nav__link" data-test-third-nav>Accessible and inclusive tourism</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-change" class="third-nav__link" data-test-third-nav>Climate change in Scotland</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/green-certification-schemes" class="third-nav__link" data-test-third-nav>Green certification schemes</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-impact-guide" class="third-nav__link" data-test-third-nav>Reduce your climate impact guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/responsible-visitor-guide" class="third-nav__link" data-test-third-nav>Responsible visitor industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-change/sustainable-factsheets" class="third-nav__link" data-test-third-nav>Sustainable factsheets</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-13" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Advice<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-13"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/advice" class="third-nav__link">Advice</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/copyright-policies-licensing" class="third-nav__link" data-test-third-nav>Copyright, licensing & government policy advice</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/electronic-travel-authorisation" class="third-nav__link" data-test-third-nav>Electronic travel authorisation</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/short-term-lets-legislation" class="third-nav__link" data-test-third-nav>Short-term lets legislation</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/travel-distribution" class="third-nav__link" data-test-third-nav>Travel distribution</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/visitor-levy" class="third-nav__link" data-test-third-nav>Visitor levy</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/industry-relationship-manager" class="third-nav__link" data-test-third-nav>Your Industry Relationship Manager</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-14" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Digital skills<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-14"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills" class="third-nav__link">Digital skills</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/artificial-intelligence" class="third-nav__link" data-test-third-nav>Using AI in your digital activities</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/digital-essentials" class="third-nav__link" data-test-third-nav>Essentials of digital marketing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/getting-started" class="third-nav__link" data-test-third-nav>Get started with digital</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/improving-performance" class="third-nav__link" data-test-third-nav>Improve your online performance</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/know-your-customers" class="third-nav__link" data-test-third-nav>Know your customers</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-15" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Marketing<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-15"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/marketing" class="third-nav__link">Marketing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities" class="third-nav__link" data-test-third-nav>Marketing opportunities</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/business-events-exhibitions" class="third-nav__link" data-test-third-nav>Business events</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/toolkits/cycling" class="third-nav__link" data-test-third-nav>Cycling tourism industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/national-tourism-website" class="third-nav__link" data-test-third-nav>Free business listing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/photography-imagery" class="third-nav__link" data-test-third-nav>Free images and video</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/calendar" class="third-nav__link" data-test-third-nav>Our marketing calendar</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing-toolkits" class="third-nav__link" data-test-third-nav>Toolkits</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/press" class="third-nav__link" data-test-third-nav>Working with the press</a> </li> </ul> </div> </li> </ul> </div> </li> <li class="main-nav__item main-nav__item--with-children"> <a class="main-nav__link " href="#mobile-second-nav-2" data-mobile-navigation-toggle="second-nav--show" data-nav-arrow-toggle data-test-mobile-main-toggle aria-expanded="false"> Research and insights <i class="icon icon-chevron-down"></i> </a> <div class="second-nav" id="mobile-second-nav-2"> <ul class="second-nav__list"> <li class="second-nav__item"> <a class="second-nav__link" href="/research-insights"> Research and insights home</a> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-21" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>About our visitors<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-21"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors" class="third-nav__link">About our visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/accommodation-types" class="third-nav__link" data-test-third-nav>Accommodation types visitors use in Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/how-visitors-travel-to-scotland" class="third-nav__link" data-test-third-nav>How visitors travel to and around Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/international" class="third-nav__link" data-test-third-nav>International visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/planning-booking-behaviours" class="third-nav__link" data-test-third-nav>Planning and booking behaviours</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/types" class="third-nav__link" data-test-third-nav>Types of visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/uk" class="third-nav__link" data-test-third-nav>UK visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/interests-activities" class="third-nav__link" data-test-third-nav>Visitor interests and activities</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/visitor-survey" class="third-nav__link" data-test-third-nav>Visitor survey</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/why-people-choose-scotland" class="third-nav__link" data-test-third-nav>Why people choose Scotland</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-22" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>About our industry<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-22"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/about-our-industry" class="third-nav__link">About our industry</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/accommodation" class="third-nav__link" data-test-third-nav>Accommodation in Scotland - occupancy statistics</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/cruise-tourism-insights" class="third-nav__link" data-test-third-nav>Cruise tourism in Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/events-wellbeing-report" class="third-nav__link" data-test-third-nav>Impact of events on wellbeing</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/covid-19-impact" class="third-nav__link" data-test-third-nav>Impact of coronavirus (COVID-19)</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/scottish-tourism-observatory" class="third-nav__link" data-test-third-nav>Scottish tourism observatory</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/tourism-employment" class="third-nav__link" data-test-third-nav>Tourism employment</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/visitor-attractions" class="third-nav__link" data-test-third-nav>Visitor attractions</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-23" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Regions<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-23"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/regions" class="third-nav__link">Regions</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/aberdeen-aberdeenshire" class="third-nav__link" data-test-third-nav>Aberdeen, Aberdeenshire and Moray Speyside</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/argyll-isles" class="third-nav__link" data-test-third-nav>Argyll and the Isles</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/ayrshire-arran" class="third-nav__link" data-test-third-nav>Ayrshire and Arran</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/dumfries-galloway" class="third-nav__link" data-test-third-nav>Dumfries and Galloway</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/dundee-angus" class="third-nav__link" data-test-third-nav>Dundee and Angus</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/edinburgh-lothians" class="third-nav__link" data-test-third-nav>Edinburgh and the Lothians</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/fife" class="third-nav__link" data-test-third-nav>Fife</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/glasgow-clyde-valley" class="third-nav__link" data-test-third-nav>Glasgow and and the Clyde Valley</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/highlands" class="third-nav__link" data-test-third-nav>Highlands</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/orkney" class="third-nav__link" data-test-third-nav>Orkney</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/outer-hebrides" class="third-nav__link" data-test-third-nav>Outer Hebrides</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/perthshire" class="third-nav__link" data-test-third-nav>Perthshire</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/shetland" class="third-nav__link" data-test-third-nav>Shetland</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/scottish-borders" class="third-nav__link" data-test-third-nav>Scottish Borders</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/stirling-forth-valley" class="third-nav__link" data-test-third-nav>Stirling and Forth Valley</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/national-parks" class="third-nav__link" data-test-third-nav>Scotland's National Parks</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-24" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Responsible tourism insights<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-24"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism" class="third-nav__link">Responsible tourism insights</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/accessible" class="third-nav__link" data-test-third-nav>Accessible and inclusive tourism insights</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/industry-research" class="third-nav__link" data-test-third-nav>Tourism and events industry research</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/visitor-community-research" class="third-nav__link" data-test-third-nav>Visitor and community research</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-25" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Trends<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-25"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/trends" class="third-nav__link">Trends</a> </li> <li class="third-nav__item"> <a href="/research-insights/trends/consumer-trends" class="third-nav__link" data-test-third-nav>Consumer trends for Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/trends/trends-for-tomorrow" class="third-nav__link" data-test-third-nav>Travel trends for Scotland</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="/research-insights/about-our-industry/statistics">Latest statistics</a> </li> </ul> </div> </li> <li class="main-nav__item main-nav__item--with-children"> <a class="main-nav__link " href="#mobile-second-nav-3" data-mobile-navigation-toggle="second-nav--show" data-nav-arrow-toggle data-test-mobile-main-toggle aria-expanded="false"> Events <i class="icon icon-chevron-down"></i> </a> <div class="second-nav" id="mobile-second-nav-3"> <ul class="second-nav__list"> <li class="second-nav__item"> <a class="second-nav__link" href="/events"> Events home</a> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-31" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Events planning advice and materials<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-31"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/events/advice-materials" class="third-nav__link">Events planning advice and materials</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/data-protection" class="third-nav__link" data-test-third-nav>Data protection</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/pr-communications-strategy-plan" class="third-nav__link" data-test-third-nav>Developing a communications plan</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/events-marketing" class="third-nav__link" data-test-third-nav>Developing an events marketing plan</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/eiag-updates-advice" class="third-nav__link" data-test-third-nav>Event Industry Advisory Group</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/events-listing-service" class="third-nav__link" data-test-third-nav>Events listing service</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/event-volunteering" class="third-nav__link" data-test-third-nav>Event volunteering</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/food-drink-events" class="third-nav__link" data-test-third-nav>Food and drink</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/health-safety" class="third-nav__link" data-test-third-nav>Health and safety</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/policing" class="third-nav__link" data-test-third-nav>Policing and security</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/sustainability" class="third-nav__link" data-test-third-nav>Sustainable and accessible events</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/training-development" class="third-nav__link" data-test-third-nav>Training and development</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-32" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Funding for events<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-32"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/events/funding" class="third-nav__link">Funding for events</a> </li> <li class="third-nav__item"> <a href="/events/funding/national-events" class="third-nav__link" data-test-third-nav>National events funding</a> </li> <li class="third-nav__item"> <a href="/events/funding/international-events" class="third-nav__link" data-test-third-nav>International events funding</a> </li> <li class="third-nav__item"> <a href="/events/funding/supported-events" class="third-nav__link" data-test-third-nav>Supported events</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-33" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Industry events<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-33"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/events/industry-events" class="third-nav__link">Industry events</a> </li> <li class="third-nav__item"> <a href="/events/industry-events/national-events-conference" class="third-nav__link" data-test-third-nav>The National Events Conference</a> </li> <li class="third-nav__item"> <a href="/events/industry-events/travel-trade" class="third-nav__link" data-test-third-nav>Travel Trade events and exhibitions</a> </li> <li class="third-nav__item"> <a href="/events/industry-events/events-training" class="third-nav__link" data-test-third-nav>Upcoming events and training</a> </li> </ul> </div> </li> </ul> </div> </li> <li class="main-nav__item"> <a class="main-nav__link" href="/news" > News </a> </li> <li class="main-nav__item main-nav__item--with-children"> <a class="main-nav__link " href="#mobile-second-nav-5" data-mobile-navigation-toggle="second-nav--show" data-nav-arrow-toggle data-test-mobile-main-toggle aria-expanded="false"> About us <i class="icon icon-chevron-down"></i> </a> <div class="second-nav" id="mobile-second-nav-5"> <ul class="second-nav__list"> <li class="second-nav__item"> <a class="second-nav__link" href="/about-us"> About us home</a> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-51" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>What we do<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-51"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/what-we-do" class="third-nav__link">What we do</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/consultations" class="third-nav__link" data-test-third-nav>Consultations</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/events" class="third-nav__link" data-test-third-nav>Events</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/marketing" class="third-nav__link" data-test-third-nav>Marketing</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/our-plans" class="third-nav__link" data-test-third-nav>Our plans</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/quality-assurance" class="third-nav__link" data-test-third-nav>Quality Assurance</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/themed-years" class="third-nav__link" data-test-third-nav>Scotland's Themed Years</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/working-in-partnership/industry-leadership-group" class="third-nav__link" data-test-third-nav>Tourism and Hospitality Industry Leadership Group</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/scottish-tourism-timeline" class="third-nav__link" data-test-third-nav>Tourism timeline</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/visitor-information" class="third-nav__link" data-test-third-nav>Visitor information</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/working-in-partnership/visitor-levy-expert-group" class="third-nav__link" data-test-third-nav>Visitor Levy Expert Group</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/working-in-partnership" class="third-nav__link" data-test-third-nav>Working in partnership</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-52" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Our team<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-52"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/our-team" class="third-nav__link">Our team</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/chairman" class="third-nav__link" data-test-third-nav>Chair</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/chief-executive" class="third-nav__link" data-test-third-nav>Chief Executive</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/directorates" class="third-nav__link" data-test-third-nav>Directorates</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/board" class="third-nav__link" data-test-third-nav>The Board</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/board/board-minutes" class="third-nav__link" data-test-third-nav>The Board minutes</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-53" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Our policies<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-53"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/our-policies" class="third-nav__link">Our policies</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/equality" class="third-nav__link" data-test-third-nav>Equality strategy</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/complaints-feedback" class="third-nav__link" data-test-third-nav>Feedback and complaints</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/freedom-of-information" class="third-nav__link" data-test-third-nav>Freedom of information</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/procurement" class="third-nav__link" data-test-third-nav>Procurement policy</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/sustainability" class="third-nav__link" data-test-third-nav>Sustainability policy</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-54" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Annual and corporate reports<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-54"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports" class="third-nav__link">Annual and corporate reports</a> </li> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/annual-report" class="third-nav__link" data-test-third-nav>Our annual report</a> </li> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/our-disclosures" class="third-nav__link" data-test-third-nav>Our disclosures</a> </li> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/sustainability-report" class="third-nav__link" data-test-third-nav>Sustainability report</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-55" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Jobs and careers<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-55"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/jobs-careers" class="third-nav__link">Jobs and careers</a> </li> <li class="third-nav__item"> <a href="https://visitscotland.taleo.net/careersection/vs+external/jobsearch.ftl?lang=en&portal=8105010247" class="third-nav__link" data-test-third-nav>Current vacancies</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/early-careers" class="third-nav__link" data-test-third-nav>Early careers</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/life-at-visitscotland" class="third-nav__link" data-test-third-nav>Life at VisitScotland</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/recruitment-process" class="third-nav__link" data-test-third-nav>Our recruitment process</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-56" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Contact us<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-56"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/contact" class="third-nav__link">Contact us</a> </li> <li class="third-nav__item"> <a href="/about-us/contact/eventscotland" class="third-nav__link" data-test-third-nav>EventScotland</a> </li> <li class="third-nav__item"> <a href="/about-us/contact/regional-team" class="third-nav__link" data-test-third-nav>Regional team</a> </li> </ul> </div> </li> </ul> </div> </li> </ul> </div> </div> </nav> </div> </header> <main id="main" class="clearfix"> <div class="share"> <div class="container"> <div class="row"> <div class="col-12 col-sm-8 col-md-7 align-self-center" > <nav class="page-breadcrumb" aria-label="Breadcrumb" data-test="breadcrumb"> <ul> <li><a href="/">Home</a></li> <li> <a href="/research-insights" >Research and insights</a> </li> <li> <a href="/research-insights/responsible-tourism" >Responsible tourism insights</a> </li> <li> <a aria-current="page">Visitor and community research</a> </li> </ul> </nav> </div> </div> </div> </div> <div> <div> <article class="pt-5 has-edit-button" aria-label="main article"> <div class="banner__header__text no-image"> <div class="container"> <hgroup class="content-article pb-lg"> <h1 class="banner__header__text__title no-image"> Visitor and community research </h1> <p class="article__summary mb-1 mt-2 font-weight-bold">Gain insight into how Scotland's visitors and communities feel about responsible tourism.</p> </hgroup> </div> </div> <div class="has-edit-button"> </div> <header data-test="page-header"> </header> <div class="background-auto-wrapper"> <div class="content-introduction py-lg" data-test="introduction" > <div class="has-edit-button"> </div> <div class="container"> <div class="row"> <div class="col-12 _col-md-6 col-lg-8 order-lg-2"> <div class="content-introduction__images"> <figure class="content-introduction__images__image-lg"> <img width="1280" height="853" class="lazyloaded" loading="lazy" alt="" data-src="/binaries/content/gallery/dot-org/responsible-tourism/couple-exploring-cairn-omount-grampian-hills.jpg/couple-exploring-cairn-omount-grampian-hills.jpg/bloat%3Amd" data-srcset="/binaries/content/gallery/dot-org/responsible-tourism/couple-exploring-cairn-omount-grampian-hills.jpg/couple-exploring-cairn-omount-grampian-hills.jpg/bloat%3Asm 360w, /binaries/content/gallery/dot-org/responsible-tourism/couple-exploring-cairn-omount-grampian-hills.jpg/couple-exploring-cairn-omount-grampian-hills.jpg/bloat%3Amd 720w, /binaries/content/gallery/dot-org/responsible-tourism/couple-exploring-cairn-omount-grampian-hills.jpg/couple-exploring-cairn-omount-grampian-hills.jpg/bloat%3Alg 1280w" data-sizes="(max-width: 360px) 360px, (max-width: 720px) 720px, (max-width: 1280px) 1280px, (max-width: 1920px) 1920px, 3840px" sizes="(max-width: 360px) 360px, (max-width: 720px) 720px, (max-width: 1280px) 1280px" srcset="/binaries/content/gallery/dot-org/responsible-tourism/couple-exploring-cairn-omount-grampian-hills.jpg/couple-exploring-cairn-omount-grampian-hills.jpg/bloat%3Asm 360w, /binaries/content/gallery/dot-org/responsible-tourism/couple-exploring-cairn-omount-grampian-hills.jpg/couple-exploring-cairn-omount-grampian-hills.jpg/bloat%3Amd 720w, /binaries/content/gallery/dot-org/responsible-tourism/couple-exploring-cairn-omount-grampian-hills.jpg/couple-exploring-cairn-omount-grampian-hills.jpg/bloat%3Alg 1280w" src="/binaries/content/gallery/dot-org/responsible-tourism/couple-exploring-cairn-omount-grampian-hills.jpg/couple-exploring-cairn-omount-grampian-hills.jpg/bloat%3Amd" /> <figcaption class="content-introduction__images__image-lg__caption" data-test="introduction-image1"> VisitScotland / Luigi Di Pasquale </figcaption> </figure> </div> </div> <div class="col-12 _col-md-6 col-lg-4 content-introduction__text-container"> <div class="content-introduction__text"> <h2 class="content-introduction__heading mb-3" data-test="introduction-title">Responsible tourism</h2> <h3 class="h4" data-test="introduction-subtitle">Insights into the visitor economy</h3> <p data-test="introduction-content"> It is vital that we rebuild Scotland's visitor economy in a responsible and inclusive way. This is to ensure that our industry thrives and that tourism enriches our communities. In this section, you can find research undertaken with our communities and visitors in Scotland. It explores people's attitudes towards travelling more sustainably and adopting sustainable holiday behaviours. It also delves into the perceived role of tourism on climate change and the impact of tourism on communities. </p> </div> </div> </div> </div> </div> <div class="background-auto py-lg" > <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12 col-lg-7"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <h2 data-test="content-block-article-heading"> Visitor views on responsible tourism </h2> <p>In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only. Information on the background, methodology, and key highlights are available on our main visitor survey page.</p> <p><a href="https://www.visitscotland.org/research-insights/about-our-visitors/visitor-survey">Browse the Scotland Visitor Survey 2023.</a><br /> <br /> Visitors to Scotland were asked about their attitudes towards environmental practices in Scotland and the impact of tourism. The research also looked at different types of accommodation and transport used within Scotland, including accommodation with environmental accreditation, electric cars and public transport.</p> </div> </div> </div> </div> </div> </div> </div> <div class="background-download background-auto py-lg bg-xxlight"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8"> <div class="download" data-test="download" > <div class="has-edit-button"> </div> <div class="d-md-flex"> <div class="p-3"> <div class="download__details"> <div class="download__details__icon"> <img width="50" height="75" src="/webfiles/1731419019768/assets/dist/images/icons/download-pdf.svg" alt="" loading="lazy" /> </div> <h2 class="h4 my-0" data-test="download-title">Scotland Visitor Survey 2023 - responsible tourism</h2> <p class="mt-0 mb-1 font-size-xxs" data-test="download-date">Published October 2024</p> <p class="my-0 font-size-xxs" data-test="download-description"></p> </div> </div> <div class="align-self-center ml-auto px-3 pb-3 pb-md-0"> <a download class="button button--icon-right" href="/binaries/content/assets/dot-org/pdf/research-insights/scotland-visitor-survey-2023-responsible-tourism.pdf" data-test="download-button" aria-label="Download the PDF Scotland Visitor Survey responsible tourism (3Mb)">Download (3Mb)<i class="icon icon-download"></i></a> </div> </div> </div> </div> </div> </div> </div> <div class="background-auto py-lg" > <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <h3>Actionable insight</h3> <p style="text-align:left">33% of visitors to Scotland said they were encouraged to behave in a responsible way when here. 26% said they were very satisfied with the environmental practices they saw, rising to 65% who were satisfied to some extent.</p> <p style="text-align:left">Sustainability and responsible travel are not always front of mind for consumers taking a holiday or short break and this may affect how they respond to the questions within the Scotland Visitor Survey. When asked about environmental practices they saw, 15% of visitors stated unsure.<br /> </p> </div> <div class="content-article__content-column"> <p> </p> <p>To boost the top visitor satisfaction scores with environmental practices (scoring 9 or 10 out of 10 on a 10 point scale), it is vital that tourism businesses showcase the environmental practices they have put in place to visitors and demonstrate how individual actions can make a difference. Be factual and back up sustainable claims with tangible proof. Share evidence of any responsible tourism practices.</p> </div> </div> </div> </div> </div> </div> </div> <div class="background-auto" > <div class="has-edit-button"> </div> <div class="navigation-grid"> <div class="container py-lg"> <div class="row"> <div class="col-12"> <h2 class="my-4" data-test="navigation-grid-heading">Read more on Scotland residents' views on tourism</h2> </div> </div> <div class="cards cards--navigation-grid"> <div class="card card--navigation-grid card--one-third"> <div class="card__link js-clickProxy"> <div class="card__content"> <h3 class="card__content__title"> <a href="/research-insights/responsible-tourism/visitor-community-research/role-of-tourism-study"> Scotland residents' views on the role of tourism </a> </h3> <p class="card__content__summary">We studied how Scotland residents feel about the Scottish tourism industry, and the role of tourism in their local area.</p> <div class="card__content__read-time">3 min read</div> <div class="card__content__link-text"><p>Read More</p><i class="icon icon-chevron-right"></i></div> </div> </div> </div> <div class="card card--navigation-grid card--one-third"> <div class="card__link js-clickProxy"> <div class="card__content"> <h3 class="card__content__title"> <a href="/research-insights/responsible-tourism/visitor-community-research/scotlands-residents-study"> Scotland residents' views on responsible tourism </a> </h3> <p class="card__content__summary">We studied how Scotland residents feel about climate change, and explored the sustainable behaviours that they may adopt when on holiday in the future.</p> <div class="card__content__read-time">4 min read</div> <div class="card__content__link-text"><p>Read More</p><i class="icon icon-chevron-right"></i></div> </div> </div> </div> </div> </div> </div> </div> <div class="background-auto bg-white py-lg" > <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <p>We are dedicated to protect our planet for future generations. This means keeping tourism both sustainable and responsible. Read more about our commitment in our Destination Net Zero climate action plan.</p> <a href="/about-us/what-we-do/our-plans/destination-climate-action-plan" class="button button--icon-right mb-4 mt-2" aria-label='Navigate to our dedicated climate action plan page' data-test='cta-button-primary'>Read our climate action plan<i class="icon icon-arrow-right"></i> </a> </div> <div class="content-article__content-column"> <p>Our research supports wider work underway with local communities. This will help visitors enjoy Scotland responsibly.</p> <p>You can find further information on this work by reading our responsible visitor guide for businesses.</p> <a href="/supporting-your-business/responsible-tourism/responsible-visitor-guide" class="button button--keyline button--icon-right mb-4 mt-2" aria-label='Navigate to our webpage for our responsible visitor guide' data-test='cta-button-secondary'>Browse our responsible visitor guide<i class="icon icon-arrow-right"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </article> </div> </div> </main> <footer id="footer"> <div class="site-footer" data-site-footer> <a data-back-to-top class="back-to-top" href="#top"> <i class="icon icon-arrow-up"></i> <span class="sr-only">Back to top</span> </a> <div> </div> <div class="container"> <div class="row"> <div class="col-sm-6 col-md-3 col-lg-6"> <nav class="has-edit-button" aria-label="Footer menu"> <ul class="site-footer-menu"> <li> <a href="/">Home</a> </li> <li> <a href="/about-us/contact/feedback">Website feedback</a> </li> <li> <a href="/about-us/website-policies/accessibility">Accessibility</a> </li> <li> <a href="/about-us/website-policies">Website policies</a> </li> <li> <a href="/about-us/website-policies/cookies-policy">Cookies policy</a> </li> <li> <a href="/search">Search</a> </li> </ul> </nav> </div> <div class="col-sm-6 col-md-4 d-lg-none"> <div class="site-footer-menu"> <ul class="external-links-list"> <li> <a href="https://www.visitscotland.com/">VisitScotland</a> </li> <li> <a href="http://www.conventionscotland.com/">Business Events</a> </li> <li> <a href="https://traveltrade.visitscotland.org/">Travel Trade</a> </li> <li> <a href="https://toolkit.visitscotland.org">Media toolkit</a> </li> <li> <a href="/" class="active">Corporate</a> </li> </ul> </div> </div> <div class="col-sm-12 col-md-5 col-lg-6 site-footer-icons"> <div class="newsletter"> <vs-modal button-aria-label="Sign up to our newsletter" button-class="button button--keyline-white" data-test="open-modal" modal-type="newsletter" > <template slot="button-content"> Sign up to our newsletter </template> <template slot="modal-content"> <div class="background-auto-wrapper"> <div class="modal-item"> <div class="has-edit-button"> </div> <div class="modal-item__body text-center"> <img width="720" height="480" alt="Newsletter image" class="lazyload" loading="lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/binaries/content/gallery/dot-org/icons/kelpies.svg/kelpies.svg/bloat%3Amd" data-srcset="/binaries/content/gallery/dot-org/icons/kelpies.svg/kelpies.svg/bloat%3Asm 320w,/binaries/content/gallery/dot-org/icons/kelpies.svg/kelpies.svg/bloat%3Amd 720w" /> <h4>Subscribe to our Tourism Insider newsletter</h4> <p>Get all the latest Scottish tourism industry updates, sent straight to your inbox once a month.</p> </div> <div class="modal-item__footer text-center"> <a class="button newsletter-btn" href="/news/newsletter" data-test="newsletter-btn" aria-label="Sign up to the Tourism Insider newsletter" > Sign me up </a> </div> </div> <div class="modal-item"> <div class="has-edit-button"> </div> <div class="modal-item__body text-center"> <img width="720" height="480" alt="Newsletter image" class="lazyload" loading="lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/binaries/content/gallery/dot-org/icons/eventscotland.svg/eventscotland.svg/bloat%3Amd" data-srcset="/binaries/content/gallery/dot-org/icons/eventscotland.svg/eventscotland.svg/bloat%3Asm 320w,/binaries/content/gallery/dot-org/icons/eventscotland.svg/eventscotland.svg/bloat%3Amd 720w" /> <h4>Subscribe to our EventScotland newsletter</h4> <p>Get all the latest Scottish event news, articles and insights, sent straight to your inbox once a week.</p> </div> <div class="modal-item__footer text-center"> <a class="button newsletter-btn" href="/events/newsletter-sign-up" data-test="newsletter-btn" aria-label="Sign up to the EventScotland newsletter" > Sign me up </a> </div> </div> </div> </template> <template slot="modal-footer"> <div class="modal-footer text-center"> <a href="/about-us/website-policies/privacy-policy">View our privacy policy</a> </div> </template> </vs-modal> </div> <ul> <li> <a title="Twitter" href="https://twitter.com/VisitScotNews" class="button button--keyline-white twitter"> <i class="icon icon-x"></i> <span class="sr-only">Twitter</span> </a> </li> <li> <a title="YouTube" href="https://www.youtube.com/user/VisitScotlandNews" class="button button--keyline-white youtube"> <i class="icon icon-youtube"></i> <span class="sr-only">YouTube</span> </a> </li> <li> <a title="Linkedin" href="https://www.linkedin.com/company/visitscotland" class="button button--keyline-white linkedin"> <i class="icon icon-linkedin"></i> <span class="sr-only">Linkedin</span> </a> </li> </ul> </div> </div> </div> </div> <div class="site-footer-base"> <div class="container"> <a class="site-logo site-logo--footer" href="/" title="VisitScotland | Alba"> <span class="sr-only">VisitScotland</span> <svg class="site-logo__large" width="553" height="100" viewBox="0 0 553 100"> <use xlink:href="#svg-vs-logo" /> </svg> </a> <small>© 2024 VisitScotland. All Rights Reserved.</small> </div> </div> </footer> <link rel="stylesheet" href="/webfiles/1731419019768/assets/dist/iconfonts/icons-global.css" /> <script defer src="/webfiles/1731419019768/assets/dist/scripts/global/global.bundle.js"></script> <script src="/webfiles/1731419019768/assets/dist/modules/vs-modal/vs-modal.bundle.js"></script> <link rel="stylesheet" href="/webfiles/1731419019768/assets/dist/modules/vs-modal/vs-modal.css"/> <script src="https://www.google.com/recaptcha/api.js"></script> <script type="text/javascript" src="https://customer.cludo.com/scripts/bundles/search-script.js"></script> <script> var cludo_engineId = 11654; //Engine ID var cludo_language = 'en'; //Language var cludo_searchUrl = '/search'; //Search URL </script> <script type="text/javascript" src="https://customer.cludo.com/assets/623/11654/cludo-helper.js"></script> </body> </html>