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At COP29, thoughts on cloud, AI and climate change | Google Cloud Blog

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janap " href="https://cloud.google.com/blog/products/sap-google-cloud" track-name="sap on google cloud"track-type="blog nav"track-metadata-position="nav"track-metadata-eventdetail="cloud.google.com/blog/products/sap-google-cloud"track-metadata-module="header"><span>SAP on Google Cloud</span></a></li><li class="glue-header__item "><a class="glue-header__link janap " href="https://cloud.google.com/blog/products/storage-data-transfer" track-name="storage &amp; data transfer"track-type="blog nav"track-metadata-position="nav"track-metadata-eventdetail="cloud.google.com/blog/products/storage-data-transfer"track-metadata-module="header"><span>Storage &amp; Data Transfer</span></a></li><li class="glue-header__item "><a class="glue-header__link janap " href="https://cloud.google.com/blog/topics/sustainability" track-name="sustainability"track-type="blog 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class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-EehZO nRhiJb-fmcmS-oXtfBe"><h1 class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-ibL1re"><div class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-ibL1re"><span class="FewWi"></span>How cloud and AI are bringing scale to corporate climate mitigation and adaptation</div></h1></div></div><div class="nRhiJb-fmcmS-oXtfBe dEogG">November 16, 2024</div></div></section><div class="EKklye"><div class="nRhiJb-DARUcf ZWw7T"><div class="npzWPc"><div class="dzoHJ"><div class="nRhiJb-DX2B6 nRhiJb-DX2B6-OWXEXe-h30Snd"><div class="nRhiJb-j5y3u"><ul class="nRhiJb-Qijihe phRaUe" role="list"><li class="hpHPGf"><a class="nRhiJb-ARYxNe" href="https://x.com/intent/tweet?text=How%20cloud%20and%20AI%20are%20bringing%20scale%20to%20corporate%20climate%20mitigation%20and%20adaptation%20@googlecloud&amp;url=https://cloud.google.com/blog/topics/sustainability/at-cop29-thoughts-on-cloud-ai-and-climate-change" track-name="x"track-type="social 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class="nRhiJb-RWrDld WWjeSb"><div class="nRhiJb-DbgRPb-wNfPc-ma6Yeb nRhiJb-DbgRPb-wNfPc-cGMI2b"><div class="nRhiJb-DARUcf"><div class="VI2oYd"><section class="PBkdHd "><img class=" rFf1Dd" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/COP29_8XtHe1W.max-2500x2500.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/COP29_8XtHe1W.max-2500x2500.jpg" loading="lazy"/></section></div></div></div></section><section class="nRhiJb-DARUcf"><div class="nRhiJb-DbgRPb-wNfPc-ma6Yeb nRhiJb-DbgRPb-wNfPc-cGMI2b"><section class="DA9Qj nRhiJb-ObfsIf nRhiJb-fmcmS-oXtfBe"><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-ibL1re"></div><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-II5mzb kWSSdd"><h5 class="cHE8Ub Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-qWD73c">Justin Keeble</h5><p class="nRhiJb-qJTHM khCp7b">Managing Director for Global Sustainability</p></div><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-II5mzb kWSSdd"><h5 class="cHE8Ub Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-qWD73c">Denise Pearl</h5><p class="nRhiJb-qJTHM khCp7b">Sustainability and New Energy Partnerships</p></div></section></div></section><div class="nRhiJb-DARUcf"><div class="nRhiJb-ObfsIf nRhiJb-DbgRPb-wNfPc-ma6Yeb nRhiJb-DbgRPb-qWD73c-cGMI2b"><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-ibL1re dzoHJ"><div class="aLW4J" track-metadata-module="left rail"><h5 class="qZDXV Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-wNfPc">Google Cloud Summit Series</h5><p class="nRhiJb-cHYyed Mrfygc nRhiJb-BP2Omd-ma6Yeb-KE6vqe nRhiJb-DbgRPb-R6PoUb-cGMI2b">Discover the latest in AI, Security, Workspace, App Dev, &amp; more.</p><a class="nRhiJb-LgbsSe nRhiJb-LgbsSe-OWXEXe-CNusmb-o6Shpd " href="https://cloudonair.withgoogle.com/summit_series_24?utm_source=cgc-blog&amp;utm_medium=blog&amp;utm_campaign=summit-series-2024&amp;utm_content=summit-series-left-hand-rail-cta&amp;utm_term=-" track-metadata-module="left rail"track-metadata-module_headline="google cloud summit series" track-name="register"track-type="button"track-metadata-position="cta"track-metadata-eventdetail="cloudonair.withgoogle.com/summit_series_24?utm_source=cgc-blog&amp;utm_medium=blog&amp;utm_campaign=summit-series-2024&amp;utm_content=summit-series-left-hand-rail-cta&amp;utm_term=-">Register </a></div></div><div class="OYL9D nRhiJb-kR0ZEf-OWXEXe-GV1x9e-OiUrBf" jsname="tx2NYc"><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><p><span style="vertical-align:baseline">Climate change is the biggest challenge our society faces. As scientists, governments, and industry leaders gather in Baku, Azerbaijan for the 2024 United Nations Climate Change Conference, a.k.a. </span><a href="https://cop29.az/en/home" rel="noopener" target="_blank"><span style="text-decoration:underline;vertical-align:baseline">COP29</span></a><span style="vertical-align:baseline">, it’s incumbent upon all of us to find innovative solutions that can drive impact at a global scale. </span></p> <p><span style="vertical-align:baseline">The gravity of climate change requires solutions that go beyond incremental change. To find those solutions, we need the ability to make better decisions about how to approach climate mitigation and adaptation across every human activity — from transport, industry, and agriculture to communications, finance, and housing. This requires processing vast volumes of data generated by these industries. The combination of AI and cloud technologies offer the potential to unlock climate change solutions that can be both transformational and global in scale.</span></p> <p><span style="vertical-align:baseline">We already have a lot of examples that we can draw from.</span></p></span></section><section class="k6ctOd"><aside class="IwVNTb"><div class="ecJG2e nRhiJb-ObfsIf"><div class="nRhiJb-kR0ZEf-OWXEXe-GV1x9e-OiUrBf nRhiJb-snVHke-ibL1re-X66g3b nRhiJb-snVHke-R6PoUb-UFsB2c"><h4 class="Qwf2Db-MnozTc Qwf2Db-MnozTc-OWXEXe-MnozTc-qWD73c">Try Google Cloud for free</h4><p class="nRhiJb-qJTHM nRhiJb-DbgRPb-R6PoUb-ma6Yeb"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><p>Start building with $300 in free credits for new customers. All customers get free usage of 20+ products, up to monthly limits.</p></span></p><a class="nRhiJb-LgbsSe nRhiJb-LgbsSe-OWXEXe-MNynB-o6Shpd LZTd1c" href="https://console.cloud.google.com/freetrial?redirectPath=/welcome" target="_blank" rel="noopener" track-name="get started for free"track-type="button"track-metadata-position="body"track-metadata-eventdetail="console.cloud.google.com/freetrial?redirectPath=/welcome"track-metadata-module="aside"track-metadata-module_headline="try google cloud for free" track-name="get started for free"track-type="button"track-metadata-position="body"track-metadata-eventdetail="console.cloud.google.com/freetrial?redirectPath=/welcome">Get started for free </a></div></div></aside></section><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><p><span style="vertical-align:baseline">Today, for example, </span><a href="https://earthengine.google.com/" rel="noopener" target="_blank"><span style="text-decoration:underline;vertical-align:baseline">Google Earth Engine</span></a><span style="vertical-align:baseline"> is being used by the </span><a href="https://www.forestdatapartnership.org/" rel="noopener" target="_blank"><span style="text-decoration:underline;vertical-align:baseline">Forest Data Partnership</span></a><span style="vertical-align:baseline">, a collaboration for global monitoring of commodity-driven deforestation, to monitor every oil palm plantation around the globe</span><strong style="vertical-align:baseline">, </strong><span style="vertical-align:baseline">providing participating companies live early-warning signals for deforestation risks, and dramatically reducing the costs involved in forest monitoring. Similarly, </span><a href="https://ngis.com.au/" rel="noopener" target="_blank"><span style="text-decoration:underline;vertical-align:baseline">NGIS</span></a><span style="vertical-align:baseline"> is using Google Earth Engine to power TraceMark, helping businesses deliver traceability and transparency across global supply chains. </span></p> <p><span style="vertical-align:baseline">Another example is </span><a href="https://globalfishingwatch.org/" rel="noopener" target="_blank"><span style="text-decoration:underline;vertical-align:baseline">Global Fishing Watch</span></a><span style="vertical-align:baseline">, an international nonprofit co-founded by Google that is </span><a href="https://cloud.google.com/customers/global-fishing-watch"><span style="text-decoration:underline;vertical-align:baseline">using geospatial analytics and AI</span></a><span style="vertical-align:baseline"> to understand how human activity impacts the seas, global industries, climate, biodiversity and more. The datasets map global ocean infrastructure and vessels that don’t publicly broadcast their positions. This helps to advance policy conversations about offshore renewables development, provides insight into carbon dioxide emissions from maritime vessels, and enables marine protection. </span></p> <p><span style="vertical-align:baseline">It’s clear that AI can process large volumes of data, optimize complex systems, and drive the development of new business models. We see businesses harnessing the technology in the fight against climate change in four ways:</span></p> <h3><strong style="vertical-align:baseline">1. Measuring business performance </strong></h3> <p><span style="vertical-align:baseline">Businesses are using AI-powered insights to help monitor their advance towards sustainability targets, which ultimately contributes to building business resilience. </span></p> <p><span style="vertical-align:baseline">In today's business landscape, this is of paramount importance as companies face growing demands for transparency and accountability regarding their environmental and social impact. </span></p> <p><span style="vertical-align:baseline">We are seeing cloud and AI being used to de-risk investments, improve transparency, and increase profitability through the use of large-scale datasets, machine learning, and generative AI. These technologies allow companies to analyze their ESG performance, gain insights into climate risks, and monitor supplier behaviors. </span></p> <p><span style="vertical-align:baseline">For example, Palo Alto Networks partnered with Watershed, a Google Cloud Ready - Sustainability Partner, to measure and track their carbon emissions across their entire business using Google Cloud. This partnership enabled them to gain a comprehensive understanding of their environmental impact and set actionable targets for reducing emissions.</span></p></span></section><section class="YNV64d"><section><div jsaction="rcuQ6b:npT2md" jscontroller="wJu6E" class="nRhiJb-aTv5jf glue-video__preview-container glue-video__preview-container--inline" data-video-url="https://www.youtube.com/watch?v=Gdh15VB7yk8"><div class="glue-video__preview-container p7j5vb vgZZI glue-video__preview-container--inline"><picture class="nRhiJb-zTg1Jd"><section class="PBkdHd "><img class=" glue-video__preview-image" src="https://storage.googleapis.com/gweb-cloudblog-publish/images/maxresdefault_52p8G3p.max-1300x1300.jpg" alt="https://storage.googleapis.com/gweb-cloudblog-publish/images/maxresdefault_52p8G3p.max-1300x1300.jpg" loading="lazy"/></section></picture><div class="nRhiJb-hEKMR"><svg class="nRhiJb-Bz112c nRhiJb-euxe5d-LgbsSe" viewBox="0 0 24 24" role="presentation" aria-hidden="true"><path fill="#f00" d="M23.74 7.1s-.23-1.65-.95-2.37c-.91-.96-1.93-.96-2.4-1.02C17.04 3.47 12 3.5 12 3.5s-5.02-.03-8.37.21c-.46.06-1.48.06-2.39 1.02C.52 5.45.28 7.1.28 7.1S.04 9.05 0 10.98V13c.04 1.94.28 3.87.28 3.87s.24 1.65.96 2.38c.91.95 2.1.92 2.64 1.02 1.88.18 7.91.22 8.12.22 0 0 5.05.01 8.4-.23.46-.06 1.48-.06 2.39-1.02.72-.72.96-2.37.96-2.37s.24-1.94.25-3.87v-2.02c-.02-1.93-.26-3.88-.26-3.88zM9.57 15.5V8.49L16 12.13 9.57 15.5z"></path><polygon fill="#fff" points="9.6,15.5 9.6,8.5 16,12.1 "></polygon></svg></div></div><div class="glue-video__container nRhiJb-LilHSb-OWXEXe-TzA9Ye vgZZI" data-glue-yt-video-height="100%" data-glue-yt-video-width="100%"></div></div></section></section><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><p><span style="vertical-align:baseline">Another example is HSBC, which developed a new credit ranking tool on Google Cloud that allows them to </span><a href="https://cloud.google.com/customers/hsbc-risk-advisory-tool"><span style="text-decoration:underline;vertical-align:baseline">run multiple climate risk scenarios simultaneously</span></a><span style="vertical-align:baseline">. This tool empowers HSBC to make more informed investment decisions while considering the potential impact of climate change on their portfolio.</span></p> <p><span style="vertical-align:baseline">Or Swiss Re, which is using Google Earth Engine and AI for flood modeling for </span><a href="https://cloud.google.com/customers/swiss"><span style="text-decoration:underline;vertical-align:baseline">better risk calculation in insurance</span></a><span style="vertical-align:baseline">.</span></p> <h3><strong style="vertical-align:baseline">2. Optimizing operations and supply chains </strong></h3> <p><span style="vertical-align:baseline">Secondly, businesses are using AI to optimize their operations and supply chains for energy and resource efficiency, as well as to cut costs. </span></p> <p><span style="vertical-align:baseline">This is crucial for companies seeking to enhance their sustainability performance while simultaneously improving their bottom line. Through the use of AI and machine learning, cloud technologies empower organizations to optimize their existing operations, improve cost efficiency, and minimize waste.</span></p> <p><span style="vertical-align:baseline">For example, Geotab, another Google Cloud Ready - Sustainability partner, is managing 75 billion data records in BigQuery for 4 million commercial fleet vehicles every day to optimize vehicle routes, increase driver safety behaviors and accelerate the path to fleet electrification.</span></p></span></section><section class="YNV64d"><section><div jsaction="rcuQ6b:npT2md" jscontroller="wJu6E" class="nRhiJb-aTv5jf glue-video__preview-container glue-video__preview-container--inline" data-video-url="https://www.youtube.com/watch?v=zqE2QdXmT0o"><div class="glue-video__preview-container p7j5vb vgZZI glue-video__preview-container--inline"><picture class="nRhiJb-zTg1Jd"><img src="https://img.youtube.com/vi/zqE2QdXmT0o/hqdefault.jpg" class="glue-video__preview-image vgZZI" alt="Video Thumbnail"></picture><div class="nRhiJb-hEKMR"><svg class="nRhiJb-Bz112c nRhiJb-euxe5d-LgbsSe" viewBox="0 0 24 24" role="presentation" aria-hidden="true"><path fill="#f00" d="M23.74 7.1s-.23-1.65-.95-2.37c-.91-.96-1.93-.96-2.4-1.02C17.04 3.47 12 3.5 12 3.5s-5.02-.03-8.37.21c-.46.06-1.48.06-2.39 1.02C.52 5.45.28 7.1.28 7.1S.04 9.05 0 10.98V13c.04 1.94.28 3.87.28 3.87s.24 1.65.96 2.38c.91.95 2.1.92 2.64 1.02 1.88.18 7.91.22 8.12.22 0 0 5.05.01 8.4-.23.46-.06 1.48-.06 2.39-1.02.72-.72.96-2.37.96-2.37s.24-1.94.25-3.87v-2.02c-.02-1.93-.26-3.88-.26-3.88zM9.57 15.5V8.49L16 12.13 9.57 15.5z"></path><polygon fill="#fff" points="9.6,15.5 9.6,8.5 16,12.1 "></polygon></svg></div></div><div class="glue-video__container nRhiJb-LilHSb-OWXEXe-TzA9Ye vgZZI" data-glue-yt-video-height="100%" data-glue-yt-video-width="100%"></div></div></section></section><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><h3><strong style="vertical-align:baseline">3. Identifying cleaner business models </strong></h3> <p><span style="vertical-align:baseline">As the world shifts towards more sustainable practices, businesses must adapt and identify new avenues for growth. Cloud and AI is helping businesses do just that. Cloud and AI allow organizations to reimagine their business models, explore new markets, and create innovative products and services that align with their sustainability goals.</span></p> <p><a href="https://recykal.com/" rel="noopener" target="_blank"><span style="text-decoration:underline;vertical-align:baseline">Recykal</span></a><span style="vertical-align:baseline">, for instance, has partnered with Google Cloud to build Asia's largest circular economy marketplace. By leveraging Google Cloud's AI and machine learning capabilities, Recykal is revolutionizing waste management and promoting sustainable practices in Asia.</span></p> <p><span style="vertical-align:baseline">Another example is </span><a href="https://einride.tech/" rel="noopener" target="_blank"><span style="text-decoration:underline;vertical-align:baseline">Einride</span></a><span style="vertical-align:baseline">, a company that is reimagining freight transport by using electric, self-driving vehicles and an AI-powered platform. Their innovative approach to logistics is disrupting the transportation industry and contributing to a more sustainable future.</span></p> <p><span style="vertical-align:baseline">More recently, Climate Engine and Robeco have started using AI and geospatial technologies with their scientific expertise and investment knowledge to inform how publicly traded companies’ actions impact biodiversity. You can read their joint thought leadership paper </span><a href="https://climateengine.com/story/climate-engine-and-robeco-launch-white-paper-on-biodiversity-finance/" rel="noopener" target="_blank"><span style="text-decoration:underline;vertical-align:baseline">here</span></a><span style="vertical-align:baseline">. </span></p> <h3><strong style="vertical-align:baseline">4. Building more sustainably</strong></h3> <p><span style="vertical-align:baseline">Finally, and very importantly, businesses want to ensure that the actual use of cloud and AI technologies doesn’t lead to increased climate impacts. From the get-go, developers need to take concrete steps towards reducing the carbon footprint and cost of their applications in the cloud. </span></p> <p><span style="vertical-align:baseline">This is why, through our </span><a href="https://cloud.google.com/carbon-footprint?hl=en&amp;e=48754805"><span style="text-decoration:underline;vertical-align:baseline">Carbon Sense suite</span></a><span style="vertical-align:baseline">, we provide developers with the tools and resources they need to build and deploy applications in a way that minimizes their environmental impact, all while maintaining cost efficiency. </span></p> <p><span style="vertical-align:baseline">L'Oréal, for example, leverages Google Cloud's Carbon Footprint tool to track the gross carbon emissions associated with their cloud usage. This allows L'Oréal to understand the environmental impact of their technology decisions and implement strategies to reduce their footprint.</span></p></span></section><section class="Wy08Ac nRhiJb-qJTHM-OWXEXe-hJDwNd nRhiJb-DbgRPb-II5mzb-cGMI2b"><span class="dQQu7c" jsaction="rcuQ6b:npT2md" jscontroller="YSybTb" data-track-type="" soy-skip ssk='5:kbe95'><p><span style="vertical-align:baseline">Finally, Google takes its own carbon footprint very seriously, and is pursuing an ambitious goal to achieve net-zero emissions across all of its operations and value chain, supported by a goal to run on 24/7 carbon-free energy on every grid where it operates by 2030.</span></p> <p><span style="vertical-align:baseline">Google Cloud is committed to helping organizations of all sizes achieve their sustainability goals. With cloud, data analytics, and AI, we’re delivering new ways to build resilience, reduce costs, and unlock sustainable growth, while also accelerating the impact of organizations’ sustainability initiatives through the smarter use of data. This is an opportunity to drive tangible business results and create a more sustainable future for all.</span></p></span></section><section class="kcBhad"><section class="Fabbec"><span class="WrMNjb">Posted in</span><ul class="FzXI4e"><li class="I4B51b"><a href="https://cloud.google.com/blog/topics/sustainability" track-metadata-position="body"track-metadata-eventdetail="cloud.google.com/blog/topics/sustainability"track-metadata-module="tag list"track-metadata-module_headline="posted in">Sustainability</a></li><li class="I4B51b"><a href="https://cloud.google.com/blog/products/ai-machine-learning" track-metadata-position="body"track-metadata-eventdetail="cloud.google.com/blog/products/ai-machine-learning"track-metadata-module="tag list"track-metadata-module_headline="posted in">AI &amp; Machine Learning</a></li></ul></section></section></div></div></div></div></div><section class="nRhiJb-DARUcf " track-metadata-module="related articles" track-metadata-module_headline="related 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アイデンティティ","/blog/ja/products/identity-security"],["脅威インテリジェンス","/blog/ja/topics/threat-intelligence"]]]],["インフラストラクチャ","/blog/ja/products/infrastructure"],["インフラ モダナイゼーション","/blog/ja/products/infrastructure-modernization"],["ネットワーキング","/blog/ja/products/networking"],["生産性とコラボレーション","/blog/ja/products/productivity-collaboration"],["Google Cloud での SAP","/blog/ja/products/sap-google-cloud"],["ストレージとデータ転送","/blog/ja/products/storage-data-transfer"],["サステナビリティ","/blog/ja/topics/sustainability"]]]],["エコシステム",null,[[["ITリーダー","/transform/ja"],["業種",null,[[["金融サービス","/blog/ja/topics/financial-services"],["ヘルスケア、ライフ サイエンス","/blog/ja/topics/healthcare-life-sciences"],["製造","/blog/ja/topics/manufacturing"],["メディア、エンターテイメント","/blog/ja/products/media-entertainment"],["公共部門","/blog/ja/topics/public-sector"],["小売業","/blog/ja/topics/retail"],["サプライ チェーン","/blog/ja/topics/supply-chain-logistics"],["通信","/blog/ja/topics/telecommunications"]]]],["顧客事例","/blog/ja/topics/customers"],["パートナー","/blog/ja/topics/partners"],["スタートアップ \u0026 SMB","/blog/ja/topics/startups"],["トレーニングと認定","/blog/ja/topics/training-certifications"],["Inside Google Cloud","/blog/ja/topics/inside-google-cloud"],["Google Cloud Next と イベント","/blog/ja/topics/google-cloud-next"],["Google Maps Platform","/blog/ja/products/maps-platform"],["Google Workspace","https://workspace.google.com/blog/ja"]]]],["デベロッパー","/blog/ja/topics/developers-practitioners"],["Transform with Google Cloud","/transform/ja"]]]],["ko",[[["솔루션 및 기술",null,[[["AI 및 머신러닝","/blog/ko/products/ai-machine-learning"],["API 관리","/blog/ko/products/api-management"],["애플리케이션 개발","/blog/ko/products/application-development"],["애플리케이션 현대화","/blog/ko/products/application-modernization"],["Chrome Enterprise","/blog/products/chrome-enterprise"],["컴퓨팅","/blog/ko/products/compute"],["컨테이너 \u0026 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,[[48887082,1714245,97535270,93778619,1706538,97517172,97656899,48897392,97684535,48554498,97863170,97863043,48830069,93874004,97442199,97785988,97716265,48489833,48887064,97517154,97656881,97684517,93873986,97442181,97785970],null,null,null,null,true],]; window.IJ_valuesCb && window.IJ_valuesCb();</script><script class="ds:0" nonce="VPAgGDZ-2QwvE3sUxywPmw">AF_initDataCallback({key: 'ds:0', hash: '1', data:[["At COP29, thoughts on cloud, AI and climate change","The combination of AI and cloud technologies have the potential to unlock climate change solutions that are both transformational and global in scale.",[1731718800],"https://storage.googleapis.com/gweb-cloudblog-publish/images/COP29_8XtHe1W.max-2500x2500.jpg","https://cloud.google.com/blog/topics/sustainability/at-cop29-thoughts-on-cloud-ai-and-climate-change",[1731730369,248205000]],[["Justin Keeble","Managing Director for Global Sustainability"],["Denise Pearl","Sustainability and New Energy Partnerships"]],[null,"\u003cscript type\u003d\"application/ld+json\"\u003e{\"@context\":\"https://schema.org\",\"@type\":\"BlogPosting\",\"@id\":\"https://cloud.google.com/blog/topics/sustainability/at-cop29-thoughts-on-cloud-ai-and-climate-change\",\"headline\":\"At COP29, thoughts on cloud, AI and climate change\",\"description\":\"The combination of AI and cloud technologies have the potential to unlock climate change solutions that are both transformational and global in scale.\",\"image\":\"https://storage.googleapis.com/gweb-cloudblog-publish/images/COP29_8XtHe1W.max-2500x2500.jpg\",\"author\":[{\"@type\":\"Person\",\"name\":\"Justin Keeble\",\"url\":\"\"},{\"@type\":\"Person\",\"name\":\"Denise Pearl\",\"url\":\"\"}],\"datePublished\":\"2024-11-16\",\"publisher\":{\"@type\":\"Organization\",\"name\":\"Google Cloud\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https://www.gstatic.com/devrel-devsite/prod/v8bb8fa0afe9a8c3a776ebeb25d421bb443344d789b3607754dfabea418b8c4be/cloud/images/cloud-logo.svg\"}},\"url\":\"https://cloud.google.com/blog/topics/sustainability/at-cop29-thoughts-on-cloud-ai-and-climate-change\",\"keywords\":[\"Sustainability\",\"AI \\u0026 Machine Learning\"],\"timeRequired\":\"PT5M\"}\u003c/script\u003e"],["How cloud and AI are bringing scale to corporate climate mitigation and adaptation"],["https://storage.googleapis.com/gweb-cloudblog-publish/images/COP29_8XtHe1W.max-2500x2500.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/COP29_8XtHe1W.max-1300x1300.jpg 1288w, https://storage.googleapis.com/gweb-cloudblog-publish/images/COP29_8XtHe1W.max-2500x2500.jpg 2436w"," 1288px, 2436px","https://storage.googleapis.com/gweb-cloudblog-publish/images/COP29_8XtHe1W.max-2500x2500.jpg"],null,[[null,null,[null,[null,"\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eClimate change is the biggest challenge our society faces. As scientists, governments, and industry leaders gather in Baku, Azerbaijan for the 2024 United Nations Climate Change Conference, a.k.a. \u003c/span\u003e\u003ca href\u003d\"https://cop29.az/en/home\" rel\u003d\"noopener\" target\u003d\"_blank\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003eCOP29\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e, it\u2019s incumbent upon all of us to find innovative solutions that can drive impact at a global scale.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eThe gravity of climate change requires solutions that go beyond incremental change. To find those solutions, we need the ability to make better decisions about how to approach climate mitigation and adaptation across every human activity \u2014 from transport, industry, and agriculture to communications, finance, and housing. This requires processing vast volumes of data generated by these industries. The combination of AI and cloud technologies offer the potential to unlock climate change solutions that can be both transformational and global in scale.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eWe already have a lot of examples that we can draw from.\u003c/span\u003e\u003c/p\u003e"]]],[null,["Try Google Cloud for free",null,"Get started for free","https://console.cloud.google.com/freetrial?redirectPath\u003d/welcome",[null,"\u003cp\u003eStart building with $300 in free credits for new customers. All customers get free usage of 20+ products, up to monthly limits.\u003c/p\u003e"]]],[null,null,[null,[null,"\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eToday, for example, \u003c/span\u003e\u003ca href\u003d\"https://earthengine.google.com/\" rel\u003d\"noopener\" target\u003d\"_blank\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003eGoogle Earth Engine\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e is being used by the \u003c/span\u003e\u003ca href\u003d\"https://www.forestdatapartnership.org/\" rel\u003d\"noopener\" target\u003d\"_blank\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003eForest Data Partnership\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e, a collaboration for global monitoring of commodity-driven deforestation, to monitor every oil palm plantation around the globe\u003c/span\u003e\u003cstrong style\u003d\"vertical-align:baseline\"\u003e, \u003c/strong\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eproviding participating companies live early-warning signals for deforestation risks, and dramatically reducing the costs involved in forest monitoring. Similarly, \u003c/span\u003e\u003ca href\u003d\"https://ngis.com.au/\" rel\u003d\"noopener\" target\u003d\"_blank\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003eNGIS\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e is using Google Earth Engine to power TraceMark, helping businesses deliver traceability and transparency across global supply chains.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eAnother example is \u003c/span\u003e\u003ca href\u003d\"https://globalfishingwatch.org/\" rel\u003d\"noopener\" target\u003d\"_blank\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003eGlobal Fishing Watch\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e, an international nonprofit co-founded by Google that is \u003c/span\u003e\u003ca href\u003d\"https://cloud.google.com/customers/global-fishing-watch\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003eusing geospatial analytics and AI\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e to understand how human activity impacts the seas, global industries, climate, biodiversity and more. The datasets map global ocean infrastructure and vessels that don\u2019t publicly broadcast their positions. This helps to advance policy conversations about offshore renewables development, provides insight into carbon dioxide emissions from maritime vessels, and enables marine protection.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eIt\u2019s clear that AI can process large volumes of data, optimize complex systems, and drive the development of new business models. We see businesses harnessing the technology in the fight against climate change in four ways:\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong style\u003d\"vertical-align:baseline\"\u003e1. Measuring business performance\u00a0\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eBusinesses are using AI-powered insights to help monitor their advance towards sustainability targets, which ultimately contributes to building business resilience.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eIn today's business landscape, this is of paramount importance as companies face growing demands for transparency and accountability regarding their environmental and social impact.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eWe are seeing cloud and AI being used to de-risk investments, improve transparency, and increase profitability through the use of large-scale datasets, machine learning, and generative AI. These technologies allow companies to analyze their ESG performance, gain insights into climate risks, and monitor supplier behaviors.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eFor example, Palo Alto Networks partnered with Watershed, a Google Cloud Ready - Sustainability Partner, to measure and track their carbon emissions across their entire business using Google Cloud. This partnership enabled them to gain a comprehensive understanding of their environmental impact and set actionable targets for reducing emissions.\u003c/span\u003e\u003c/p\u003e"]]],[null,null,null,null,null,null,["https://www.youtube.com/watch?v\u003dGdh15VB7yk8",[null,""],null,["https://storage.googleapis.com/gweb-cloudblog-publish/images/maxresdefault_52p8G3p.max-1300x1300.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/maxresdefault_52p8G3p.max-1100x1100.jpg 1060w, https://storage.googleapis.com/gweb-cloudblog-publish/images/maxresdefault_52p8G3p.max-1300x1300.jpg 1280w"," 1060px, 1280px","https://storage.googleapis.com/gweb-cloudblog-publish/images/maxresdefault_52p8G3p.max-1300x1300.jpg"]]],[null,null,[null,[null,"\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eAnother example is HSBC, which developed a new credit ranking tool on Google Cloud that allows them to \u003c/span\u003e\u003ca href\u003d\"https://cloud.google.com/customers/hsbc-risk-advisory-tool\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003erun multiple climate risk scenarios simultaneously\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e. This tool empowers HSBC to make more informed investment decisions while considering the potential impact of climate change on their portfolio.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eOr Swiss Re, which is using Google Earth Engine and AI for flood modeling for \u003c/span\u003e\u003ca href\u003d\"https://cloud.google.com/customers/swiss\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003ebetter risk calculation in insurance\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong style\u003d\"vertical-align:baseline\"\u003e2. Optimizing operations and supply chains\u00a0\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eSecondly, businesses are using AI to optimize their operations and supply chains for energy and resource efficiency, as well as to cut costs.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eThis is crucial for companies seeking to enhance their sustainability performance while simultaneously improving their bottom line. Through the use of AI and machine learning, cloud technologies empower organizations to optimize their existing operations, improve cost efficiency, and minimize waste.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eFor example, Geotab, another Google Cloud Ready - Sustainability partner, is managing 75 billion data records in BigQuery for 4 million commercial fleet vehicles every day to optimize vehicle routes, increase driver safety behaviors and accelerate the path to fleet electrification.\u003c/span\u003e\u003c/p\u003e"]]],[null,null,null,null,null,null,["https://www.youtube.com/watch?v\u003dzqE2QdXmT0o",[null,""]]],[null,null,[null,[null,"\u003ch3\u003e\u003cstrong style\u003d\"vertical-align:baseline\"\u003e3. Identifying cleaner business models\u00a0\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eAs the world shifts towards more sustainable practices, businesses must adapt and identify new avenues for growth. Cloud and AI is helping businesses do just that. Cloud and AI allow organizations to reimagine their business models, explore new markets, and create innovative products and services that align with their sustainability goals.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca href\u003d\"https://recykal.com/\" rel\u003d\"noopener\" target\u003d\"_blank\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003eRecykal\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e, for instance, has partnered with Google Cloud to build Asia's largest circular economy marketplace. By leveraging Google Cloud's AI and machine learning capabilities, Recykal is revolutionizing waste management and promoting sustainable practices in Asia.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eAnother example is \u003c/span\u003e\u003ca href\u003d\"https://einride.tech/\" rel\u003d\"noopener\" target\u003d\"_blank\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003eEinride\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e, a company that is reimagining freight transport by using electric, self-driving vehicles and an AI-powered platform. Their innovative approach to logistics is disrupting the transportation industry and contributing to a more sustainable future.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eMore recently, Climate Engine and Robeco have started using AI and geospatial technologies with their scientific expertise and investment knowledge to inform how publicly traded companies\u2019 actions impact biodiversity. You can read their joint thought leadership paper \u003c/span\u003e\u003ca href\u003d\"https://climateengine.com/story/climate-engine-and-robeco-launch-white-paper-on-biodiversity-finance/\" rel\u003d\"noopener\" target\u003d\"_blank\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003ehere\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cstrong style\u003d\"vertical-align:baseline\"\u003e4. Building more sustainably\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eFinally, and very importantly, businesses want to ensure that the actual use of cloud and AI technologies doesn\u2019t lead to increased climate impacts. From the get-go, developers need to take concrete steps towards reducing the carbon footprint and cost of their applications in the cloud.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eThis is why, through our \u003c/span\u003e\u003ca href\u003d\"https://cloud.google.com/carbon-footprint?hl\u003den\u0026amp;e\u003d48754805\"\u003e\u003cspan style\u003d\"text-decoration:underline;vertical-align:baseline\"\u003eCarbon Sense suite\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003e, we provide developers with the tools and resources they need to build and deploy applications in a way that minimizes their environmental impact, all while maintaining cost efficiency.\u00a0\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eL'Or\u00e9al, for example, leverages Google Cloud's Carbon Footprint tool to track the gross carbon emissions associated with their cloud usage. This allows L'Or\u00e9al to understand the environmental impact of their technology decisions and implement strategies to reduce their footprint.\u003c/span\u003e\u003c/p\u003e"]]],[null,null,[null,[null,"\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eFinally, Google takes its own carbon footprint very seriously, and is pursuing an ambitious goal to achieve net-zero emissions across all of its operations and value chain, supported by a goal to run on 24/7 carbon-free energy on every grid where it operates by 2030.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style\u003d\"vertical-align:baseline\"\u003eGoogle Cloud is committed to helping organizations of all sizes achieve their sustainability goals. With cloud, data analytics, and AI, we\u2019re delivering new ways to build resilience, reduce costs, and unlock sustainable growth, while also accelerating the impact of organizations\u2019 sustainability initiatives through the smarter use of data. This is an opportunity to drive tangible business results and create a more sustainable future for all.\u003c/span\u003e\u003c/p\u003e"]]]],[["Startups","Meet the second Google for Startups Accelerator: Climate Change Cohort in Europe","The latest Google for Startups Accelerator in Europe: Climate Change cohort brings new approaches to climate change mitigation and adaptation.",["https://storage.googleapis.com/gweb-cloudblog-publish/images/1_Hero_Image.max-700x700.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/1_Hero_Image.max-400x400.jpg 324w, https://storage.googleapis.com/gweb-cloudblog-publish/images/1_Hero_Image.max-700x700.jpg 648w"," 324px, 648px","https://storage.googleapis.com/gweb-cloudblog-publish/images/1_Hero_Image.max-700x700.jpg"],null,5,null,"https://cloud.google.com/blog/topics/startups/climate-change-accelerator-in-europe",null,1,[["Adam Elman","Head of Regional Sustainability, EMEA"],["Onajite Emerhor","Regional Lead, Google for Startups Accelerator"]],null,"55216"],["Sustainability","Our clean energy progress in Japan","Two new agreements add solar energy to multiple electricity grid regions in Japan, as we make progress on our 24/7 carbon-free energy goal.",["https://storage.googleapis.com/gweb-cloudblog-publish/images/japan_clean_energy.max-700x700.png","https://storage.googleapis.com/gweb-cloudblog-publish/images/japan_clean_energy.max-400x400.png 324w, https://storage.googleapis.com/gweb-cloudblog-publish/images/japan_clean_energy.max-700x700.png 648w"," 324px, 648px","https://storage.googleapis.com/gweb-cloudblog-publish/images/japan_clean_energy.max-700x700.png"],null,2,null,"https://cloud.google.com/blog/topics/sustainability/new-agreements-bring-solar-energy-to-japans-electricity-grid",null,1,[["Shinji Okuyama","VP, Google Japan"]],null,"54376"],["Customers","How Prewave is helping to secure deep supply chains worldwide with AI on Google Cloud","Prewave\u2019s platform helps companies achieve transparency, resilience and sustainability, along their deep supply chains using AI on Google Cloud.",["https://storage.googleapis.com/gweb-cloudblog-publish/images/prewave.max-700x700.jpg","https://storage.googleapis.com/gweb-cloudblog-publish/images/prewave.max-400x400.jpg 324w, https://storage.googleapis.com/gweb-cloudblog-publish/images/prewave.max-700x700.jpg 648w"," 324px, 648px","https://storage.googleapis.com/gweb-cloudblog-publish/images/prewave.max-700x700.jpg"],null,4,null,"https://cloud.google.com/blog/topics/customers/prewave-helps-secure-deep-supply-chains-with-ai-on-google-cloud",null,1,[["Daniel H\u00f6fer","Head of Network, Prewave"],["Jonas Artmeier","VP Advisory, Prewave"]],null,"54264"],["Sustainability","1.5 gigawatts later, our smarter way of buying clean energy is here to stay","A new approach to power purchase agreements (PPAs) has delivered more than 1 gigawatt (GW) of clean energy capacity in North America and Europe.",["https://storage.googleapis.com/gweb-cloudblog-publish/images/Leap_thumbnail_O.max-700x700.png","https://storage.googleapis.com/gweb-cloudblog-publish/images/Leap_thumbnail_O.max-400x400.png 324w, https://storage.googleapis.com/gweb-cloudblog-publish/images/Leap_thumbnail_O.max-700x700.png 648w"," 324px, 648px","https://storage.googleapis.com/gweb-cloudblog-publish/images/Leap_thumbnail_O.max-700x700.png"],null,4,null,"https://cloud.google.com/blog/topics/sustainability/new-power-purchasing-agreement-method-lands-1-gw-clean-energy",null,1,[["Amanda Peterson Corio","Global Head of Data Center Energy"]],null,"54011"]],null,"Sustainability",["Google Cloud Summit Series","Discover the latest in AI, Security, Workspace, App Dev, \u0026 more.","Register","https://cloudonair.withgoogle.com/summit_series_24?utm_source\u003dcgc-blog\u0026utm_medium\u003dblog\u0026utm_campaign\u003dsummit-series-2024\u0026utm_content\u003dsummit-series-left-hand-rail-cta\u0026utm_term\u003d-"],[["Sustainability","https://cloud.google.com/blog/topics/sustainability","sustainability"],["AI \u0026 Machine Learning","https://cloud.google.com/blog/products/ai-machine-learning","ai-machine-learning"]],null,null,5], sideChannel: {}});</script><script id="wiz_jd" nonce="VPAgGDZ-2QwvE3sUxywPmw">if (window['_wjdc']) {const wjd = {}; window['_wjdc'](wjd); delete window['_wjdc'];}</script><script aria-hidden="true" id="WIZ-footer" nonce="VPAgGDZ-2QwvE3sUxywPmw">window.wiz_progress&&window.wiz_progress(); window.stopScanForCss&&window.stopScanForCss(); ccTick('bl');</script></body></html><footer id="ZCHFDb"><footer class="nRhiJb-RWrDld nRhiJb-yePe5c QJnbF" jscontroller="NsSboe" track-metadata-module="footer"><h3 class="nRhiJb-VqCwd-L6cTce">Footer 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