CINXE.COM

<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-sticky-header-enabled vector-toc-available" lang="en" dir="ltr"> <head> <meta charset="UTF-8"> <title>Xiaohongshu - Wikipedia</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-enabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-sticky-header-enabled vector-toc-available";var cookie=document.cookie.match(/(?:^|; )enwikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":false,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat":"dmy","wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"db0e8518-948a-4cae-b667-6e9772cda5b6","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Xiaohongshu","wgTitle":"Xiaohongshu","wgCurRevisionId":1279857170,"wgRevisionId":1279857170,"wgArticleId":56720891,"wgIsArticle":true,"wgIsRedirect":false,"wgAction":"view","wgUserName":null,"wgUserGroups":["*"],"wgCategories":["CS1 Simplified Chinese-language sources (zh-hans)","Pages containing links to subscription-only content","CS1 uses Chinese-language script (zh)","CS1 Chinese (China)-language sources (zh-cn)","CS1 Chinese-language sources (zh)","Articles with short description","Short description matches Wikidata","Use dmy dates from January 2025","Articles containing Chinese-language text","Articles containing simplified Chinese-language text","Articles containing potentially dated statements from 2020","All articles containing potentially dated statements","2013 establishments in Shanghai","Companies based in Shanghai","Online marketplaces of China","Image-sharing websites","Internet properties established in 2013","E-commerce in China","HarmonyOS software","Android (operating system) software","IOS software","Mobile applications","Social media companies","Social networking services"],"wgPageViewLanguage":"en","wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"Xiaohongshu","wgRelevantArticleId":56720891,"wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgNoticeProject":"wikipedia","wgCiteReferencePreviewsActive":false,"wgFlaggedRevsParams":{"tags":{"status":{"levels":1}}},"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true,"wgPopupsFlags":0,"wgVisualEditor":{"pageLanguageCode":"en","pageLanguageDir":"ltr","pageVariantFallbacks":"en"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":false,"nearby":true},"wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":40000,"wgEditSubmitButtonLabelPublish":true,"wgULSPosition":"interlanguage","wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgWikibaseItemId":"Q55637991","wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"GEHomepageSuggestedEditsEnableTopics":true,"wgGETopicsMatchModeEnabled":false,"wgGELevelingUpEnabledForUser":false}; RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready","user.options":"loading","ext.cite.styles":"ready","skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","jquery.makeCollapsible.styles":"ready","ext.wikimediamessages.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.interlanguage":"ready","wikibase.client.init":"ready"};RLPAGEMODULES=["ext.cite.ux-enhancements","site","mediawiki.page.ready","jquery.makeCollapsible","mediawiki.toc","skins.vector.js","ext.centralNotice.geoIP","ext.centralNotice.startUp","ext.gadget.ReferenceTooltips","ext.gadget.switcher","ext.urlShortener.toolbar","ext.centralauth.centralautologin","mmv.bootstrap","ext.popups","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.echo.centralauth","ext.eventLogging","ext.wikimediaEvents","ext.navigationTiming","ext.uls.interface","ext.cx.eventlogging.campaigns","ext.cx.uls.quick.actions","wikibase.client.vector-2022","ext.checkUser.clientHints","ext.growthExperiments.SuggestedEditSession"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=en&modules=ext.cite.styles%7Cext.uls.interlanguage%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediamessages.styles%7Cjquery.makeCollapsible.styles%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles%7Cwikibase.client.init&only=styles&skin=vector-2022"> <script async="" src="/w/load.php?lang=en&modules=startup&only=scripts&raw=1&skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=en&modules=site.styles&only=styles&skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.21"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/c/c1/XiaohongshuLOGO.svg/1200px-XiaohongshuLOGO.svg.png"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="1200"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/c/c1/XiaohongshuLOGO.svg/800px-XiaohongshuLOGO.svg.png"> <meta property="og:image:width" content="800"> <meta property="og:image:height" content="800"> <meta property="og:image" content="https://upload.wikimedia.org/wikipedia/commons/thumb/c/c1/XiaohongshuLOGO.svg/640px-XiaohongshuLOGO.svg.png"> <meta property="og:image:width" content="640"> <meta property="og:image:height" content="640"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="Xiaohongshu - Wikipedia"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//en.m.wikipedia.org/wiki/Xiaohongshu"> <link rel="alternate" type="application/x-wiki" title="Edit this page" href="/w/index.php?title=Xiaohongshu&action=edit"> <link rel="apple-touch-icon" href="/static/apple-touch/wikipedia.png"> <link rel="icon" href="/static/favicon/wikipedia.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Wikipedia (en)"> <link rel="EditURI" type="application/rsd+xml" href="//en.wikipedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://en.wikipedia.org/wiki/Xiaohongshu"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en"> <link rel="alternate" type="application/atom+xml" title="Wikipedia Atom feed" href="/w/index.php?title=Special:RecentChanges&feed=atom"> <link rel="dns-prefetch" href="//meta.wikimedia.org" /> <link rel="dns-prefetch" href="login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Xiaohongshu rootpage-Xiaohongshu skin-vector-2022 action-view"><a class="mw-jump-link" href="#bodyContent">Jump to content</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" title="Main menu" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Main menu" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Main menu</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Main menu</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">hide</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigation </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage-description" class="mw-list-item"><a href="/wiki/Main_Page" title="Visit the main page [z]" accesskey="z"><span>Main page</span></a></li><li id="n-contents" class="mw-list-item"><a href="/wiki/Wikipedia:Contents" title="Guides to browsing Wikipedia"><span>Contents</span></a></li><li id="n-currentevents" class="mw-list-item"><a href="/wiki/Portal:Current_events" title="Articles related to current events"><span>Current events</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Random" title="Visit a randomly selected article [x]" accesskey="x"><span>Random article</span></a></li><li id="n-aboutsite" class="mw-list-item"><a href="/wiki/Wikipedia:About" title="Learn about Wikipedia and how it works"><span>About Wikipedia</span></a></li><li id="n-contactpage" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us" title="How to contact Wikipedia"><span>Contact us</span></a></li> </ul> </div> </div> <div id="p-interaction" class="vector-menu mw-portlet mw-portlet-interaction" > <div class="vector-menu-heading"> Contribute </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-help" class="mw-list-item"><a href="/wiki/Help:Contents" title="Guidance on how to use and edit Wikipedia"><span>Help</span></a></li><li id="n-introduction" class="mw-list-item"><a href="/wiki/Help:Introduction" title="Learn how to edit Wikipedia"><span>Learn to edit</span></a></li><li id="n-portal" class="mw-list-item"><a href="/wiki/Wikipedia:Community_portal" title="The hub for editors"><span>Community portal</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Special:RecentChanges" title="A list of recent changes to Wikipedia [r]" accesskey="r"><span>Recent changes</span></a></li><li id="n-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_upload_wizard" title="Add images or other media for use on Wikipedia"><span>Upload file</span></a></li><li id="n-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages"><span>Special pages</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Main_Page" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="The Free Encyclopedia" src="/static/images/mobile/copyright/wikipedia-tagline-en.svg" width="117" height="13" style="width: 7.3125em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:Search" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Search Wikipedia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Search Wikipedia" aria-label="Search Wikipedia" autocapitalize="sentences" title="Search Wikipedia [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Search"> </div> <button class="cdx-button cdx-search-input__end-button">Search</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Personal tools"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Xiaohongshu" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=Xiaohongshu" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Log in and more options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="https://donate.wikimedia.org/?wmf_source=donate&wmf_medium=sidebar&wmf_campaign=en.wikipedia.org&uselang=en"><span>Donate</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:CreateAccount&returnto=Xiaohongshu" title="You are encouraged to create an account and log in; however, it is not mandatory"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Create account</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&returnto=Xiaohongshu" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages for logged out editors <a href="/wiki/Help:Introduction" aria-label="Learn more about editing"><span>learn more</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:MyContributions" title="A list of edits made from this IP address [y]" accesskey="y"><span>Contributions</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:MyTalk" title="Discussion about edits from this IP address [n]" accesskey="n"><span>Talk</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-Etymology" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Etymology"> <div class="vector-toc-text"> <span class="vector-toc-numb">1</span> <span>Etymology</span> </div> </a> <ul id="toc-Etymology-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-History" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#History"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>History</span> </div> </a> <button aria-controls="toc-History-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle History subsection</span> </button> <ul id="toc-History-sublist" class="vector-toc-list"> <li id="toc-2025_influx_of_American_users" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2025_influx_of_American_users"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>2025 influx of American users</span> </div> </a> <ul id="toc-2025_influx_of_American_users-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Features" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Features"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Features</span> </div> </a> <button aria-controls="toc-Features-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Features subsection</span> </button> <ul id="toc-Features-sublist" class="vector-toc-list"> <li id="toc-Search" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Search"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>Search</span> </div> </a> <ul id="toc-Search-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Shopping" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Shopping"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2</span> <span>Shopping</span> </div> </a> <ul id="toc-Shopping-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Content_moderation_and_censorship" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Content_moderation_and_censorship"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Content moderation and censorship</span> </div> </a> <ul id="toc-Content_moderation_and_censorship-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Reception" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Reception"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Reception</span> </div> </a> <ul id="toc-Reception-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" title="Table of Contents" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Xiaohongshu</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 25 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-25" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">25 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%B4%D9%8A%D8%A7%D9%88_%D9%87%D9%88%D9%86%D8%BA_%D8%B4%D9%88" title="شياو هونغ شو – Arabic" lang="ar" hreflang="ar" data-title="شياو هونغ شو" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/REDnote" title="REDnote – Czech" lang="cs" hreflang="cs" data-title="REDnote" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – German" lang="de" hreflang="de" data-title="Xiaohongshu" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/REDnote" title="REDnote – Spanish" lang="es" hreflang="es" data-title="REDnote" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%B4%DB%8C%D8%A7%D9%87%D8%A7%D9%86%DA%AF%D8%B4%D9%88" title="شیاهانگشو – Persian" lang="fa" hreflang="fa" data-title="شیاهانگشو" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/REDnote" title="REDnote – French" lang="fr" hreflang="fr" data-title="REDnote" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%83%A4%EC%98%A4%ED%9B%99%EC%88%98" title="샤오훙수 – Korean" lang="ko" hreflang="ko" data-title="샤오훙수" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D5%8D%D5%AB%D5%A1%D5%B8%D5%B0%D5%B8%D5%B6%D5%B7%D5%B8%D6%82" title="Սիաոհոնշու – Armenian" lang="hy" hreflang="hy" data-title="Սիաոհոնշու" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Indonesian" lang="id" hreflang="id" data-title="Xiaohongshu" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-xh mw-list-item"><a href="https://xh.wikipedia.org/wiki/RedNote" title="RedNote – Xhosa" lang="xh" hreflang="xh" data-title="RedNote" data-language-autonym="IsiXhosa" data-language-local-name="Xhosa" class="interlanguage-link-target"><span>IsiXhosa</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/REDnote" title="REDnote – Italian" lang="it" hreflang="it" data-title="REDnote" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/REDnote" title="REDnote – Hungarian" lang="hu" hreflang="hu" data-title="REDnote" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Malay" lang="ms" hreflang="ms" data-title="Xiaohongshu" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E5%B0%8F%E7%B4%85%E6%9B%B8" title="小紅書 – Japanese" lang="ja" hreflang="ja" data-title="小紅書" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Rednote" title="Rednote – Polish" lang="pl" hreflang="pl" data-title="Rednote" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Portuguese" lang="pt" hreflang="pt" data-title="Xiaohongshu" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/REDnote" title="REDnote – Romanian" lang="ro" hreflang="ro" data-title="REDnote" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Russian" lang="ru" hreflang="ru" data-title="Xiaohongshu" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Finnish" lang="fi" hreflang="fi" data-title="Xiaohongshu" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Ukrainian" lang="uk" hreflang="uk" data-title="Xiaohongshu" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ug mw-list-item"><a href="https://ug.wikipedia.org/wiki/%D9%82%D9%89%D8%B2%D9%89%D9%84_%D8%AE%D8%A7%D8%AA%D9%89%D8%B1%DB%95" title="قىزىل خاتىرە – Uyghur" lang="ug" hreflang="ug" data-title="قىزىل خاتىرە" data-language-autonym="ئۇيغۇرچە / Uyghurche" data-language-local-name="Uyghur" class="interlanguage-link-target"><span>ئۇيغۇرچە / Uyghurche</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Xiaohongshu" title="Xiaohongshu – Vietnamese" lang="vi" hreflang="vi" data-title="Xiaohongshu" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-wuu mw-list-item"><a href="https://wuu.wikipedia.org/wiki/%E5%B0%8F%E7%BA%A2%E4%B9%A6" title="小红书 – Wu" lang="wuu" hreflang="wuu" data-title="小红书" data-language-autonym="吴语" data-language-local-name="Wu" class="interlanguage-link-target"><span>吴语</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E5%B0%8F%E7%B4%85%E6%9B%B8" title="小紅書 – Cantonese" lang="yue" hreflang="yue" data-title="小紅書" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E5%B0%8F%E7%BA%A2%E4%B9%A6" title="小红书 – Chinese" lang="zh" hreflang="zh" data-title="小红书" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q55637991#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Xiaohongshu" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Talk:Xiaohongshu" rel="discussion" title="Discuss improvements to the content page [t]" accesskey="t"><span>Talk</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Change language variant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">English</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Views"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Xiaohongshu"><span>Read</span></a></li><li id="ca-edit" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Xiaohongshu&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Xiaohongshu&action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Tools" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Tools</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Xiaohongshu"><span>Read</span></a></li><li id="ca-more-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Xiaohongshu&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Xiaohongshu&action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/Xiaohongshu" title="List of all English Wikipedia pages containing links to this page [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/Xiaohongshu" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Xiaohongshu&oldid=1279857170" title="Permanent link to this revision of this page"><span>Permanent link</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Xiaohongshu&action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Special:CiteThisPage&page=Xiaohongshu&id=1279857170&wpFormIdentifier=titleform" title="Information on how to cite this page"><span>Cite this page</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FXiaohongshu"><span>Get shortened URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FXiaohongshu"><span>Download QR code</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Print/export </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Special:DownloadAsPdf&page=Xiaohongshu&action=show-download-screen" title="Download this page as a PDF file"><span>Download as PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Xiaohongshu&printable=yes" title="Printable version of this page [p]" accesskey="p"><span>Printable version</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> In other projects </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="wb-otherproject-link wb-otherproject-commons mw-list-item"><a href="https://commons.wikimedia.org/wiki/Category:Xiaohongshu" hreflang="en"><span>Wikimedia Commons</span></a></li><li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q55637991" title="Structured data on this page hosted by Wikidata [g]" accesskey="g"><span>Wikidata item</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Chinese social media and E-commerce platform</div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Not to be confused with <a href="/wiki/Quotations_from_Chairman_Mao_Tse-tung" title="Quotations from Chairman Mao Tse-tung">Quotations from Chairman Mao Tse-tung</a>.</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Xingyin Information Technology (Shanghai) Inc., Ltd.</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"><a href="/wiki/File:XiaohongshuLOGO.svg" class="mw-file-description"><img alt="Logo of Xiaohongshu" src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c1/XiaohongshuLOGO.svg/128px-XiaohongshuLOGO.svg.png" decoding="async" width="128" height="128" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c1/XiaohongshuLOGO.svg/192px-XiaohongshuLOGO.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c1/XiaohongshuLOGO.svg/256px-XiaohongshuLOGO.svg.png 2x" data-file-width="256" data-file-height="256" /></a></span></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Native name</div></th><td class="infobox-data"><span title="Chinese-language text"><span lang="zh">行吟信息科技（上海）有限公司</span></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li>Social networking</li><li>E-commerce</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">June 2013<span class="noprint">; 11 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">June 2013</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li>Mao Wenchao (<span lang="zh">毛文超</span>)</li><li>Qu Fang (<span lang="zh">瞿芳</span>)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Shanghai" title="Shanghai">Shanghai</a>, China</div></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data">Xiaohongshu</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://xiaohongshu.com">xiaohongshu<wbr />.com</a></span> <span class="mw-valign-text-top noprint" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q55637991#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></td></tr></tbody></table><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /><table class="infobox vevent"><caption class="infobox-title summary">Xiaohongshu</caption><tbody><tr><td colspan="2" class="infobox-image logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Screenshot_of_Xiaohongshu_home_page,_January_16,_2025.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/a/af/Screenshot_of_Xiaohongshu_home_page%2C_January_16%2C_2025.jpg" decoding="async" width="212" height="471" class="mw-file-element" data-file-width="212" data-file-height="471" /></a></span><div class="infobox-caption">"Explore" page on the international version of the Xiaohongshu Android app</div></td></tr><tr style="display: none;"><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;"><a href="/wiki/Software_release_life_cycle" title="Software release life cycle">Stable release</a></th><td class="infobox-data"><div style="margin:0px;"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /><table class="infobox-subbox"><tbody><tr><th scope="row" class="infobox-label">iOS/iPadOS</th><td class="infobox-data">8.69.1 / 16 January 2025<span class="noprint">; 2 months ago</span><span style="display:none"> (<span class="bday dtstart published updated">2025-01-16</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Android (via <a href="/wiki/Tencent_Appstore" title="Tencent Appstore">Tencent Appstore</a>)</th><td class="infobox-data">8.69.0 / 14 January 2025<span class="noprint">; 2 months ago</span><span style="display:none"> (<span class="bday dtstart published updated">2025-01-14</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Android (via Google Play)</th><td class="infobox-data">8.59.0 / 24 December 2024<span class="noprint">; 2 months ago</span><span style="display:none"> (<span class="bday dtstart published updated">2024-12-24</span>)</span></td></tr><tr><th scope="row" class="infobox-label">HarmonyOS NEXT</th><td class="infobox-data">8.25.3 / 11 February 2025<span class="noprint">; 37 days ago</span><span style="display:none"> (<span class="bday dtstart published updated">2025-02-11</span>)</span></td></tr></tbody></table> </div></td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;"><a href="/wiki/Operating_system" title="Operating system">Operating system</a></th><td class="infobox-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /><div class="plainlist"><ul><li><a href="/wiki/IOS_12" title="IOS 12">iOS 12</a> and later</li><li><a href="/wiki/IPadOS_12" class="mw-redirect" title="IPadOS 12">iPadOS 12</a> and later</li><li><a href="/wiki/Android_(operating_system)" title="Android (operating system)">Android</a></li><li><a href="/wiki/HarmonyOS_NEXT" title="HarmonyOS NEXT">HarmonyOS NEXT</a></li></ul></div></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;">Available in</th><td class="infobox-data"><a href="/wiki/Simplified_Chinese" class="mw-redirect" title="Simplified Chinese">Simplified Chinese</a>, <a href="/wiki/Traditional_Chinese" class="mw-redirect" title="Traditional Chinese">Traditional Chinese</a>, <a href="/wiki/English_language" title="English language">English</a></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;"><a href="/wiki/Software_license" title="Software license">License</a></th><td class="infobox-data">Proprietary</td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://xiaohongshu.com">xiaohongshu<wbr />.com</a></span> <span class="penicon autoconfirmed-show"><span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q55637991?uselang=en#P856" title="Edit this on Wikidata"><img alt="Edit this on Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></span></td></tr></tbody></table><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /><table class="infobox"><tbody><tr><th colspan="2" class="infobox-above" style="color: #202122;background-color:#b0c4de">Xiaohongshu</th></tr><tr style="display:none;"><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Simplified_Chinese_characters" title="Simplified Chinese characters">Simplified Chinese</a></th><td class="infobox-data"><span title="Chinese-language text"><span lang="zh-Hans" style="font-size: 1rem;">小红书</span></span></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Traditional_Chinese_characters" title="Traditional Chinese characters">Traditional Chinese</a></th><td class="infobox-data"><span title="Chinese-language text"><span lang="zh-Hant" style="font-size: 1rem;">小紅書</span></span></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;">Literal meaning</th><td class="infobox-data">Little Red Book</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /><table class="infobox-subbox mw-collapsible mw-collapsed" style="display:inline-table; text-align: left;"><tbody><tr><th colspan="2" class="infobox-above" style="font-size: 100%; text-align: left;color: #202122; background-color: #f9ffbc;">Transcriptions</th></tr><tr><th colspan="2" class="infobox-header" style="color: #202122;background-color: #dcffc9;"><a href="/wiki/Standard_Chinese" title="Standard Chinese">Standard Mandarin</a></th></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Hanyu_Pinyin" class="mw-redirect" title="Hanyu Pinyin">Hanyu Pinyin</a></th><td class="infobox-data"><span title="Chinese-language romanization"><span style="font-style: normal" lang="zh-Latn">Xiǎohóngshū</span></span></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Bopomofo" title="Bopomofo">Bopomofo</a></th><td class="infobox-data"><span title="Chinese-language text"><span lang="zh-Bopo" style="font-style: normal;">ㄒㄧㄠˇ ㄏㄨㄥˊ ㄕㄨ</span></span></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Spelling_in_Gwoyeu_Romatzyh" title="Spelling in Gwoyeu Romatzyh">Gwoyeu Romatzyh</a></th><td class="infobox-data"><span title="Chinese-language romanization"><span style="font-style: normal" lang="zh-Latn">Sheauhorngshu</span></span></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Wade%E2%80%93Giles" title="Wade–Giles">Wade–Giles</a></th><td class="infobox-data"><span title="Chinese-language romanization"><span style="font-style: normal" lang="zh-Latn"><span>Hsiao<sup>3</sup>-hung<sup>2</sup>-shu<sup>1</sup></span></span></span></td></tr><tr><th scope="row" class="infobox-label" style="font-weight:normal;"><a href="/wiki/Help:IPA/Mandarin" title="Help:IPA/Mandarin">IPA</a></th><td class="infobox-data"><span class="IPA" lang="cmn-Latn-fonipa" style="white-space:nowrap"><a href="/wiki/Help:IPA/Mandarin" title="Help:IPA/Mandarin">[ɕjàʊxʊ̌ŋʂú]</a></span></td></tr></tbody></table></td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546" /></tr><tr style="display:none"><td colspan="2"> </td></tr></tbody></table> <p><b>Xiaohongshu</b> (<b>XHS</b>; <a href="/wiki/Simplified_Chinese_characters" title="Simplified Chinese characters">Chinese</a>: <span lang="zh-Hans">小红书</span>; <a href="/wiki/Pinyin" title="Pinyin">pinyin</a>: <i><span lang="zh-Latn">Xiǎohóngshū</span></i>; <abbr title="Literal translation"><small>lit.</small></abbr> 'little red book'),<sup id="cite_ref-:3_1-0" class="reference"><a href="#cite_note-:3-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> known in English as <b>RedNote</b>,<sup id="cite_ref-:6_2-0" class="reference"><a href="#cite_note-:6-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> is a Chinese social networking and <a href="/wiki/E-commerce_in_China" title="E-commerce in China">e-commerce</a> platform. </p><p>As of 2020<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Xiaohongshu&action=edit">[update]</a></sup>, 70% of the platform's users are reportedly born after 1990,<sup id="cite_ref-:0_3-0" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> and nearly 70% of them are female.<sup id="cite_ref-:0_3-1" class="reference"><a href="#cite_note-:0-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In January 2025, the app gained an influx of new users from the United States and other parts of the world due to the anticipated shutdown of <a href="/wiki/TikTok" title="TikTok">TikTok</a>'s U.S. operations in accordance with the <a href="/wiki/Protecting_Americans_from_Foreign_Adversary_Controlled_Applications_Act" title="Protecting Americans from Foreign Adversary Controlled Applications Act">Protecting Americans from Foreign Adversary Controlled Applications Act</a>.<sup id="cite_ref-:3_1-1" class="reference"><a href="#cite_note-:3-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Xiaohongshu has been called "China's answer to <a href="/wiki/Instagram" title="Instagram">Instagram</a>".<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Etymology">Etymology</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=1" title="Edit section: Etymology"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The app was initially called "Hong Kong Shopping Guide" and targeted Chinese tourists.<sup id="cite_ref-:532_7-0" class="reference"><a href="#cite_note-:532-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> According to co-founder <a href="/wiki/Mao_Wenchao" title="Mao Wenchao">Mao Wenchao</a>, the name Xiaohongshu (<abbr style="font-size:85%" title="literal translation">lit.</abbr><span style="white-space: nowrap;"> </span><span class="gloss-quot">'</span><span class="gloss-text">little red book</span><span class="gloss-quot">'</span>) was inspired by his career at <a href="/wiki/Bain_%26_Company" title="Bain & Company">Bain & Company</a> and education at the <a href="/wiki/Stanford_Graduate_School_of_Business" title="Stanford Graduate School of Business">Stanford Graduate School of Business</a>; both institutions feature red as their main color.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:422_10-0" class="reference"><a href="#cite_note-:422-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> "Little Red Book" is also the English nickname for the 1964 <i><a href="/wiki/Quotations_from_Chairman_Mao_Tse-tung" title="Quotations from Chairman Mao Tse-tung">Quotations from Chairman Mao Tse-tung</a></i>.<sup id="cite_ref-:532_7-1" class="reference"><a href="#cite_note-:532-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:72_11-0" class="reference"><a href="#cite_note-:72-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> The company has stated that the platform's name is not a reference to the compilation book.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p><p>Internationally, the app was branded as <i>RED</i> from 2022 through 2023,<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> then listed under the name <i>REDnote</i> on the <a href="/wiki/Google_Play" title="Google Play">Google Play</a> store beginning in September 2024.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Play_Store2_16-0" class="reference"><a href="#cite_note-Play_Store2-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> The latter name is often used by many US users.<sup id="cite_ref-:422_10-1" class="reference"><a href="#cite_note-:422-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> Since January 20, 2025, the app has been styled <i>rednote</i> on both the <a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> and Google Play.<sup id="cite_ref-:62_18-0" class="reference"><a href="#cite_note-:62-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=2" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Xiaohongshu was founded by Miranda Qu and Charlwin Mao in 2013 as an online tour guide for Chinese shoppers, providing a platform for users to review products and share their shopping experiences with the community.<sup id="cite_ref-ROW1_20-0" class="reference"><a href="#cite_note-ROW1-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-dongbei_21-0" class="reference"><a href="#cite_note-dongbei-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> In 2015, Xiaohongshu set up its warehouses in <a href="/wiki/Shenzhen" title="Shenzhen">Shenzhen</a>, Guangdong and <a href="/wiki/Zhengzhou,_Henan" class="mw-redirect" title="Zhengzhou, Henan">Zhengzhou, Henan</a>.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p><p>On 6 June 2017, Xiaohongshu held a shopping festival to celebrate its fourth anniversary, which saw the sales revenue exceed CN¥100 million in two hours, while the app ranked in first place in the iOS App Store under the "Shopping" category that day.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p><p>In June 2018, the <a href="/wiki/Alibaba_Group" title="Alibaba Group">Alibaba Group</a> and <a href="/wiki/Tencent" title="Tencent">Tencent</a> invested US$300 million in Xiaohongshu, with a valuation of US$3 billion.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> </p><p>Due to the platform's early focus on fashion and beauty trends, Xiaohongshu's user base was predominantly female in its early years. 90% of Xiaohongshu users were women, according to a report published in April 2021.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:2_26-0" class="reference"><a href="#cite_note-:2-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> The app had attracted affluent <a href="/wiki/Generation_Z" title="Generation Z">Gen Z</a> female users in urban China as an alternative to <a href="/wiki/Instagram" title="Instagram">Instagram</a>, which is blocked in the country.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> Xiaohongshu subsequently adjusted its corporate strategy to attract more male users to maintain its growth. In 2021, it announced that the platform would promote male user content.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> By 2022, 30% of Xiaohongshu users were male. There was criticism that the strategy, as well as Xiaohongshu's algorithm, increased harassment on the platform and made women feel less welcome. An external advertising agency marketed Xiaohongshu on other websites as a place to see "Beautiful ladies... without spending any money!" and "Sexy, beautiful car models and stylish beauties", which the company later apologized for.<sup id="cite_ref-:2_26-1" class="reference"><a href="#cite_note-:2-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p><p>In 2023, <a href="/wiki/Sequoia_China" class="mw-redirect" title="Sequoia China">Sequoia China</a> bought the Xiaohongshu shares in multiple transactions at a valuation of $14 billion.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p><p>According to the <i><a href="/wiki/Financial_Times" title="Financial Times">Financial Times</a></i>, Xiaohongshu completed a round of stake sales of existing shares to new and former investors around July 2024 that valued the company at around $17 billion. This round saw participation from prominent venture capital investors, including <a href="/wiki/DST_Global" title="DST Global">DST Global</a>, <a href="/wiki/HongShan" title="HongShan">HongShan</a> (formerly Sequoia China), <a href="/wiki/Hillhouse_Investment" title="Hillhouse Investment">Hillhouse Investment</a>, <a href="/wiki/Boyu_Capital" title="Boyu Capital">Boyu Capital</a>, and <a href="/wiki/CITIC_Capital" title="CITIC Capital">CITIC Capital</a>. The platform, which already has significant backing from Chinese tech giants Tencent and Alibaba, achieved profitability in 2023 with a net profit of $500 million on revenues of $3.7 billion.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> It generates revenue primarily through advertising, particularly from cosmetics brands. However, it faces challenges as many users purchase recommended items on other platforms such as Taobao and Tmall, limiting Xiaohongshu's direct <a href="/wiki/E-commerce_in_China" title="E-commerce in China">e-commerce</a> potential. Despite having a large user base of over 300 million monthly active users with high engagement, its total revenue remains significantly lower than <a href="/wiki/Douyin" class="mw-redirect" title="Douyin">Douyin</a>'s.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2025_influx_of_American_users">2025 influx of American users</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=3" title="Edit section: 2025 influx of American users"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In January 2025, the <a href="/wiki/Protecting_Americans_from_Foreign_Adversary_Controlled_Applications_Act" title="Protecting Americans from Foreign Adversary Controlled Applications Act">banning of TikTok in the US</a> caused many US users to look for a TikTok alternative,<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> which led to a <a href="/wiki/Restrictions_on_TikTok_in_the_United_States#2025_shutdown" title="Restrictions on TikTok in the United States">significant increase in Xiaohongshu downloads</a>. It was the most-downloaded free app in the App Store on 14 January and #TikTokRefugee became a trending topic, referring to former TikTok users as "refugees".<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:42_35-0" class="reference"><a href="#cite_note-:42-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> Reactions to the influx of American users were mixed in China, as state broadcaster <a href="/wiki/China_Central_Television" title="China Central Television">China Central Television</a> (CCTV) supported the influx<sup id="cite_ref-:8_37-0" class="reference"><a href="#cite_note-:8-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:4_38-0" class="reference"><a href="#cite_note-:4-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> while some <a href="/wiki/Chinese_nationalist" class="mw-redirect" title="Chinese nationalist">Chinese nationalist</a> bloggers warned against American influence.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Features">Features</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=4" title="Edit section: Features"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Users can share, search and bookmark product reviews and introductions to travel destinations, known as <i>grass-planting</i> (<a href="/wiki/Simplified_Chinese_characters" title="Simplified Chinese characters">Chinese</a>: <span lang="zh-Hans">种草</span>, slang for "sharing and recommending a product")<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> notes, while selling and purchasing goods.<sup id="cite_ref-dongbei_21-1" class="reference"><a href="#cite_note-dongbei-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:03_42-0" class="reference"><a href="#cite_note-:03-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Search">Search</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=5" title="Edit section: Search"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>As Xiaohongshu focuses on lifestyle topics, the ecosystem has given it a growing advantage in competition with traditional Chinese search engines, making it a new generation search engine and earning it the reputation of "National Lifestyle Guide".<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> Xiaohongshu recorded almost 600 million daily search queries in Q4 2024, reportedly half that of <a href="/wiki/Baidu" title="Baidu">Baidu</a> and doubled over the past year.<sup id="cite_ref-44" class="reference"><a href="#cite_note-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> </p><p>In January 2025, Xiaohongshu is introducing Diandian, an AI-powered search tool, which is currently in beta testing.<sup id="cite_ref-45" class="reference"><a href="#cite_note-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Shopping">Shopping</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=6" title="Edit section: Shopping"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Upon its launch, Xiaohongshu's initial focus was to provide <a href="/wiki/Daigou" title="Daigou">overseas shopping</a> advice to people through digital community interaction. Later, Xiaohongshu launched the function of posting shopping notes in the community to provide customers with more timely shopping information. Xiaohongshu provides international logistics services to third-party merchants.<sup id="cite_ref-:02_46-0" class="reference"><a href="#cite_note-:02-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> In the first quarter of 2024, Xiaohongshu reached a revenue of 1 billion dollars, partly generated from these services.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Content_moderation_and_censorship">Content moderation and censorship</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=7" title="Edit section: Content moderation and censorship"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951" /><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/Censorship_in_China" title="Censorship in China">Censorship in China</a></div> <p>Xiaohongshu strictly prevents advertising and linking to external websites or apps. Actions such as sending <a href="/wiki/WeChat" title="WeChat">WeChat</a> contacts in posts or DMs or inquiring about prices of goods can lead to account suspension.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-jiemian_49-0" class="reference"><a href="#cite_note-jiemian-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> </p><p>In 2022, <i><a href="/wiki/China_Digital_Times" title="China Digital Times">China Digital Times</a></i> published leaked documents showing how Xiaohongshu's content moderation teams <a href="/wiki/Internet_censorship_in_China" title="Internet censorship in China">censor</a> or limits posts about topics sensitive to the <a href="/wiki/Chinese_Communist_Party" title="Chinese Communist Party">Chinese Communist Party</a> (CCP), including mentions of derogatory nicknames for <a href="/wiki/Xi_Jinping" title="Xi Jinping">Xi Jinping</a>, and discussion of events such as <a href="/wiki/Labor_relations_in_China" title="Labor relations in China">labor strikes</a>, geographic discrimination, student suicides and <a href="/wiki/Criticism_of_communist_party_rule" title="Criticism of communist party rule">criticism</a> of the CCP.<sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> Users noted that topics such as the <a href="/wiki/1989_Tiananmen_Square_protests_and_massacre" title="1989 Tiananmen Square protests and massacre">1989 Tiananmen Square protests and massacre</a> or <a href="/wiki/Free_Hong_Kong" class="mw-redirect" title="Free Hong Kong">Free Hong Kong</a> are censored on the platform.<sup id="cite_ref-:8_37-1" class="reference"><a href="#cite_note-:8-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> </p><p>Following the growth in users from the United States, Xiaohongshu was said to be exploring adjusting its content review processes as American influencers began sharing posts.<sup id="cite_ref-:8_37-2" class="reference"><a href="#cite_note-:8-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> According to <i><a href="/wiki/Wired_(magazine)" title="Wired (magazine)">Wired</a></i> and <i><a href="/wiki/The_Beijing_News" title="The Beijing News">The Beijing News</a></i>, Xiaohongshu announced an urgent recruitment of English content moderators to expand its content moderation team.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> On 14 January 2025, Xiaohongshu announced that it would direct users to more "positive" content in line with a November 2024 directive from the <a href="/wiki/Cyberspace_Administration_of_China" title="Cyberspace Administration of China">Cyberspace Administration of China</a>.<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:4_38-1" class="reference"><a href="#cite_note-:4-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> That same month, when asked about the platform's censorship in a press briefing, China's foreign ministry spokesperson <a href="/wiki/Guo_Jiakun" title="Guo Jiakun">Guo Jiakun</a> replied that "no matter what platforms you use, it's a personal choice" further adding that the Chinese government encourages and supports "person-to-person exchanges".<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i> reported that officials have instructed Xiaohongshu to make it less likely for Chinese users to see politically sensitive posts from overseas users, according to "people familiar" with the matter. Most Americans on Xiaohongshu did not touch on such taboos, although some accounts were flagged or suspended for reasons such as wearing revealing clothes.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Reception">Reception</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=8" title="Edit section: Reception"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In October 2021, Xiaohongshu received criticism for condoning heavily filtered, stylized photographs and perfectly captured imagery that was becoming increasingly common on the platform's feeds. On 17 October 2021, the platform issued a statement on <a href="/wiki/WeChat" title="WeChat">WeChat</a> to acknowledge that there was a problem of travel <a href="/wiki/Influencer" title="Influencer">influencers</a> posting "overly beautified" photos of scenic spots. According to the statement, Xiaohongshu issued an apology and indicated that because "bloggers did not clearly label their works as creative photography, people interpreted them as part of travel guides. Users who visited the locations were disappointed by the differences between their expectations and reality".<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> Moreover, Xiaohongshu decided to transfer the IPO from the United States to Hong Kong. According to a <a href="/wiki/Bloomberg_News" title="Bloomberg News">Bloomberg News</a> report in July, this included requiring all companies holding the data of more than 1 million users to submit a cyber security review, which was one of the reasons for the suspension of Xiaohongshu's listing in the United States.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> </p><p>In December 2021, in response to loss of public trust towards the authenticity of content hosted on its platform, Xiaohongshu formed a dedicated team to identify and remove fraudulent content. A system that uses algorithms and human checks to block falsified content was also implemented. Since then, the platform has banned 81 brands and merchants, deleted 172,600 fake reviews, and disabled 53,600 accounts, according to the company.<sup id="cite_ref-:1_61-0" class="reference"><a href="#cite_note-:1-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> </p><p>On 19 January 2022, an announcement was made by Xiaohongshu indicating that the company had filed a lawsuit against four companies behind several ghostwriting broker sites in an attempt to restore consumer trust. In an official statement made by Xiaohongshu, the company alleged that the four companies had set up marketplaces for merchants and gig writers to carry out fraudulent practices, including the production of fake reviews and <a href="/wiki/Click_farming" class="mw-redirect" title="Click farming">click farming</a>. Xiaohongshu asked for US$1.57 million in compensation for damage to its reputation and the infringement of consumer rights on its platform.<sup id="cite_ref-:1_61-1" class="reference"><a href="#cite_note-:1-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup> </p><p>On 25 January 2022, reports emerged that Xiaohongshu has received a fine totaling ¥300,000 from local authorities in <a href="/wiki/Shanghai" title="Shanghai">Shanghai</a> for failing to remove content that was deemed harmful to minors. The fine relates to a violation of cybersecurity law that guarantees protection for minors after an earlier media report was made by state broadcaster CCTV in December 2021, that it found videos posted on Xiaohongshu showing underage girls in various states of undress, featured in advertisements for underwear brands.<sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> </p><p>In December 2022, the <a href="/wiki/Government_of_Taiwan" class="mw-redirect" title="Government of Taiwan">government of Taiwan</a> banned public sector employees from using Xiaohongshu on official devices due to <a href="/wiki/Chinese_information_operations_and_information_warfare" title="Chinese information operations and information warfare">national security concerns</a>.<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> In January 2025, Texas governor <a href="/wiki/Greg_Abbott" title="Greg Abbott">Greg Abbott</a> prohibited the app on all government devices.<sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=9" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-:3-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-:3_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:3_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFShepherdChiangNorthrop2025" class="citation news cs1">Shepherd, Christian; Chiang, Vic; Northrop, Katrina (14 January 2025). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://www.washingtonpost.com/world/2025/01/14/tiktok-refugees-rednote-censorship/">"<span class="cs1-kern-left"></span>'TikTok refugees' flock to another (heavily censored) Chinese app"</a></span>. <i>The Washington Post</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250115110530/https://www.washingtonpost.com/world/2025/01/14/tiktok-refugees-rednote-censorship/">Archived</a> from the original on 15 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">14 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Washington+Post&rft.atitle=%27TikTok+refugees%27+flock+to+another+%28heavily+censored%29+Chinese+app&rft.date=2025-01-14&rft.aulast=Shepherd&rft.aufirst=Christian&rft.au=Chiang%2C+Vic&rft.au=Northrop%2C+Katrina&rft_id=https%3A%2F%2Fwww.washingtonpost.com%2Fworld%2F2025%2F01%2F14%2Ftiktok-refugees-rednote-censorship%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:6-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-:6_2-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://apps.apple.com/us/app/rednote-share-connect-love/id741292507">"rednote - share, connect, love"</a>. <i><a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a></i>. <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a> 20 January 2025. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250121034359/https://apps.apple.com/us/app/rednote-share-connect-love/id741292507">Archived</a> from the original on 21 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">21 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=App+Store&rft.atitle=rednote+-+share%2C+connect%2C+love&rft.date=2025-01-20&rft_id=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Frednote-share-connect-love%2Fid741292507&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:0-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_3-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation book cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-08/2020xiaohongshunianzhongmeizhuangdongchabaogao.pdf"><i>益普索 x 小红书 | 2020小红书年中美妆洞察报告</i></a> <span class="cs1-format">(PDF)</span> (in Simplified Chinese). Ipsos (益普索). 2020. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220120100127/https://www.ipsos.com/sites/default/files/ct/publication/documents/2020-08/2020xiaohongshunianzhongmeizhuangdongchabaogao.pdf">Archived</a> <span class="cs1-format">(PDF)</span> from the original on 20 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">20 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=%E7%9B%8A%E6%99%AE%E7%B4%A2+x+%E5%B0%8F%E7%BA%A2%E4%B9%A6+%7C+2020%E5%B0%8F%E7%BA%A2%E4%B9%A6%E5%B9%B4%E4%B8%AD%E7%BE%8E%E5%A6%86%E6%B4%9E%E5%AF%9F%E6%8A%A5%E5%91%8A&rft.pub=Ipsos+%28%E7%9B%8A%E6%99%AE%E7%B4%A2%29&rft.date=2020&rft_id=https%3A%2F%2Fwww.ipsos.com%2Fsites%2Fdefault%2Ffiles%2Fct%2Fpublication%2Fdocuments%2F2020-08%2F2020xiaohongshunianzhongmeizhuangdongchabaogao.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWeiBanjo2019" class="citation news cs1">Wei, Daniela; Banjo, Shelly (24 April 2019). <a rel="nofollow" class="external text" href="https://www.bloomberg.com/news/articles/2019-04-24/china-s-gen-z-skips-the-stores-and-shops-on-social-media">"The Future of Shopping Is Already Happening in China: China's Gen Z Skips the Stores and Shops on Social Media"</a>. <a href="/wiki/Bloomberg_News" title="Bloomberg News">Bloomberg News</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190508142505/https://www.bloomberg.com/news/articles/2019-04-24/china-s-gen-z-skips-the-stores-and-shops-on-social-media">Archived</a> from the original on 8 May 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">11 May</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=The+Future+of+Shopping+Is+Already+Happening+in+China%3A+China%27s+Gen+Z+Skips+the+Stores+and+Shops+on+Social+Media&rft.date=2019-04-24&rft.aulast=Wei&rft.aufirst=Daniela&rft.au=Banjo%2C+Shelly&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Farticles%2F2019-04-24%2Fchina-s-gen-z-skips-the-stores-and-shops-on-social-media&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span><span style="font-size:0.95em; font-size:95%; color: var( --color-subtle, #555 )">(subscription required)</span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBaptistaHuOladipo2025" class="citation news cs1">Baptista, Eduardo; Hu, Krystal; Oladipo, Doyinsola (14 January 2025). <a rel="nofollow" class="external text" href="https://www.reuters.com/technology/over-half-million-tiktok-refugees-flock-chinas-rednote-2025-01-14/">"Over half a million 'TikTok refugees' flock to China's RedNote"</a>. <i>Reuters</i><span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Reuters&rft.atitle=Over+half+a+million+%27TikTok+refugees%27+flock+to+China%27s+RedNote&rft.date=2025-01-14&rft.aulast=Baptista&rft.aufirst=Eduardo&rft.au=Hu%2C+Krystal&rft.au=Oladipo%2C+Doyinsola&rft_id=https%3A%2F%2Fwww.reuters.com%2Ftechnology%2Fover-half-million-tiktok-refugees-flock-chinas-rednote-2025-01-14%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.scmp.com/tech/tech-trends/article/3152737/chinas-answer-instagram-apologises-upsetting-tourists-heavily">"China's answer to Instagram is sorry for over-filtered images"</a>. <i><a href="/wiki/South_China_Morning_Post" title="South China Morning Post">South China Morning Post</a></i>. 18 October 2021. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220103101613/https://www.scmp.com/tech/tech-trends/article/3152737/chinas-answer-instagram-apologises-upsetting-tourists-heavily">Archived</a> from the original on 3 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">20 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=South+China+Morning+Post&rft.atitle=China%27s+answer+to+Instagram+is+sorry+for+over-filtered+images&rft.date=2021-10-18&rft_id=https%3A%2F%2Fwww.scmp.com%2Ftech%2Ftech-trends%2Farticle%2F3152737%2Fchinas-answer-instagram-apologises-upsetting-tourists-heavily&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:532-7"><span class="mw-cite-backlink">^ <a href="#cite_ref-:532_7-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:532_7-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.reuters.com/technology/chinas-rednote-what-you-need-know-about-app-tiktok-users-are-flocking-2025-01-15/">"RedNote: What to know about the Chinese app TikTok users are flocking to"</a>. <i>Reuters</i>. 15 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>. <q>Its Chinese name Xiaohongshu translates to "Little Red Book" in English, a phrase which traditionally refers to a collection of sayings by Chinese Communist leader Mao Zedong.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Reuters&rft.atitle=RedNote%3A+What+to+know+about+the+Chinese+app+TikTok+users+are+flocking+to&rft.date=2025-01-15&rft_id=https%3A%2F%2Fwww.reuters.com%2Ftechnology%2Fchinas-rednote-what-you-need-know-about-app-tiktok-users-are-flocking-2025-01-15%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://afndaily.com/%E5%B0%8F%E7%BA%A2%E4%B9%A6%E5%88%9B%E5%A7%8B%E4%BA%BA%E6%AF%9B%E6%96%87%E8%B6%85%EF%BC%9A%E8%BF%8E%E6%8E%A5tiktok%E9%9A%BE%E6%B0%91%E5%B8%A6%E6%9D%A5%E7%9A%84%E6%8C%91%E6%88%98/">"小红书创始人毛文超：迎接"TikTok难民"带来的挑战"</a>. <i>澳洲财经新闻</i>. 20 January 2025.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=%E6%BE%B3%E6%B4%B2%E8%B4%A2%E7%BB%8F%E6%96%B0%E9%97%BB&rft.atitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6%E5%88%9B%E5%A7%8B%E4%BA%BA%E6%AF%9B%E6%96%87%E8%B6%85%EF%BC%9A%E8%BF%8E%E6%8E%A5%E2%80%9CTikTok%E9%9A%BE%E6%B0%91%E2%80%9D%E5%B8%A6%E6%9D%A5%E7%9A%84%E6%8C%91%E6%88%98&rft.date=2025-01-20&rft_id=https%3A%2F%2Fafndaily.com%2F%25E5%25B0%258F%25E7%25BA%25A2%25E4%25B9%25A6%25E5%2588%259B%25E5%25A7%258B%25E4%25BA%25BA%25E6%25AF%259B%25E6%2596%2587%25E8%25B6%2585%25EF%25BC%259A%25E8%25BF%258E%25E6%258E%25A5tiktok%25E9%259A%25BE%25E6%25B0%2591%25E5%25B8%25A6%25E6%259D%25A5%25E7%259A%2584%25E6%258C%2591%25E6%2588%2598%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://36kr.com/p/1724258762753">"即刻小红书的创业往事: 生为小众, 我很抱歉-36氪"</a>. <i>36kr.com</i>. 15 January 2025. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250115024204/https://36kr.com/p/1724258762753">Archived</a> from the original on 15 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=36kr.com&rft.atitle=%E5%8D%B3%E5%88%BB%E5%B0%8F%E7%BA%A2%E4%B9%A6%E7%9A%84%E5%88%9B%E4%B8%9A%E5%BE%80%E4%BA%8B%3A+%E7%94%9F%E4%B8%BA%E5%B0%8F%E4%BC%97%2C+%E6%88%91%E5%BE%88%E6%8A%B1%E6%AD%89-36%E6%B0%AA&rft.date=2025-01-15&rft_id=https%3A%2F%2F36kr.com%2Fp%2F1724258762753&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:422-10"><span class="mw-cite-backlink">^ <a href="#cite_ref-:422_10-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:422_10-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFCheungJiangTayir2025" class="citation news cs1">Cheung, Eric; Jiang, Joyce; Tayir, Hassan (14 January 2025). <a rel="nofollow" class="external text" href="https://www.cnn.com/2025/01/14/tech/rednote-china-popularity-us-tiktok-ban-intl-hnk/index.html">"The great social media migration: Sudden influx of US users to RedNote connects Chinese and Americans like never before"</a>. CNN. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250115033127/https://www.cnn.com/2025/01/14/tech/rednote-china-popularity-us-tiktok-ban-intl-hnk/index.html">Archived</a> from the original on 15 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=The+great+social+media+migration%3A+Sudden+influx+of+US+users+to+RedNote+connects+Chinese+and+Americans+like+never+before&rft.date=2025-01-14&rft.aulast=Cheung&rft.aufirst=Eric&rft.au=Jiang%2C+Joyce&rft.au=Tayir%2C+Hassan&rft_id=https%3A%2F%2Fwww.cnn.com%2F2025%2F01%2F14%2Ftech%2Frednote-china-popularity-us-tiktok-ban-intl-hnk%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:72-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-:72_11-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.bbc.com/news/world-asia-china-57374879">"Xiaohongshu social media account blocked after Tiananmen post"</a>. BBC News. 6 June 2021. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240919042347/https://www.bbc.com/news/world-asia-china-57374879">Archived</a> from the original on 19 September 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>. <q>It shares the same name in Chinese – Little Red Book – as the famous book of quotations by Mao Zedong, the father of Communist China.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Xiaohongshu+social+media+account+blocked+after+Tiananmen+post&rft.date=2021-06-06&rft_id=https%3A%2F%2Fwww.bbc.com%2Fnews%2Fworld-asia-china-57374879&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFYang2025" class="citation web cs1">Yang, William (15 January 2025). <a rel="nofollow" class="external text" href="https://www.voanews.com/a/us-tiktok-refugees-migrate-to-another-chinese-app-as-ban-looms/7938164.html">"US 'TikTok Refugees' migrate to another Chinese app as ban looms"</a>. <i><a href="/wiki/Voice_of_America" title="Voice of America">Voice of America</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250116233039/https://www.voanews.com/a/us-tiktok-refugees-migrate-to-another-chinese-app-as-ban-looms/7938164.html">Archived</a> from the original on 16 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">17 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Voice+of+America&rft.atitle=US+%27TikTok+Refugees%27+migrate+to+another+Chinese+app+as+ban+looms&rft.date=2025-01-15&rft.aulast=Yang&rft.aufirst=William&rft_id=https%3A%2F%2Fwww.voanews.com%2Fa%2Fus-tiktok-refugees-migrate-to-another-chinese-app-as-ban-looms%2F7938164.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWan" class="citation web cs1">Wan, Alex. <a rel="nofollow" class="external text" href="https://www.forbes.com/councils/forbesagencycouncil/2022/05/16/what-is-red-xiaohongshu-and-how-can-it-unlock-a-new-revenue-stream/">"Council Post: What Is RED (Xiaohongshu) And How Can It Unlock A New Revenue Stream?"</a>. <i>Forbes</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250126154548/https://www.forbes.com/councils/forbesagencycouncil/2022/05/16/what-is-red-xiaohongshu-and-how-can-it-unlock-a-new-revenue-stream/">Archived</a> from the original on 26 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">27 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Forbes&rft.atitle=Council+Post%3A+What+Is+RED+%28Xiaohongshu%29+And+How+Can+It+Unlock+A+New+Revenue+Stream%3F&rft.aulast=Wan&rft.aufirst=Alex&rft_id=https%3A%2F%2Fwww.forbes.com%2Fcouncils%2Fforbesagencycouncil%2F2022%2F05%2F16%2Fwhat-is-red-xiaohongshu-and-how-can-it-unlock-a-new-revenue-stream%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.cbbc.org/events/red-xiaohongshu-most-powerful-chinese-app-you-cannot-ignore">"RED (Xiaohongshu) – the most powerful Chinese app you cannot ignore"</a>. <i><a href="/wiki/China%E2%80%93Britain_Business_Council" title="China–Britain Business Council">China–Britain Business Council</a></i>. 6 June 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240429233353/https://www.cbbc.org/events/red-xiaohongshu-most-powerful-chinese-app-you-cannot-ignore">Archived</a> from the original on 29 April 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">29 April</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=China%E2%80%93Britain+Business+Council&rft.atitle=RED+%28Xiaohongshu%29+%E2%80%93+the+most+powerful+Chinese+app+you+cannot+ignore&rft.date=2023-06-06&rft_id=https%3A%2F%2Fwww.cbbc.org%2Fevents%2Fred-xiaohongshu-most-powerful-chinese-app-you-cannot-ignore&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20240604024127/https://play.google.com/store/apps/details?id=com.xingin.xhs">"小红书 – 你的生活指南 – Apps on Google Play"</a>. <i><a href="/wiki/Google_Play" title="Google Play">Google Play</a></i>. Archived from <a rel="nofollow" class="external text" href="https://play.google.com/store/apps/details?id=com.xingin.xhs">the original</a> on 4 June 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">16 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Google+Play&rft.atitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6+%E2%80%93+%E4%BD%A0%E7%9A%84%E7%94%9F%E6%B4%BB%E6%8C%87%E5%8D%97+%E2%80%93+Apps+on+Google+Play&rft_id=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.xingin.xhs&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-Play_Store2-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-Play_Store2_16-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20240920125633/https://play.google.com/store/apps/details?id=com.xingin.xhs">"REDnote—小红书国际版 – Apps on Google Play"</a>. <i><a href="/wiki/Google_Play" title="Google Play">Google Play</a></i>. Archived from <a rel="nofollow" class="external text" href="https://play.google.com/store/apps/details?id=com.xingin.xhs&hl=en_US&pli=1">the original</a> on 20 September 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">16 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Google+Play&rft.atitle=REDnote%E2%80%94%E5%B0%8F%E7%BA%A2%E4%B9%A6%E5%9B%BD%E9%99%85%E7%89%88+%E2%80%93+Apps+on+Google+Play&rft_id=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.xingin.xhs%26hl%3Den_US%26pli%3D1&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLoZhou2025" class="citation news cs1">Lo, Kinling; Zhou, Viola (14 January 2025). <a rel="nofollow" class="external text" href="https://restofworld.org/2025/tiktok-refugees-rednote-xiaohongshu-chinese-users/">"U.S. TikTokers flock to Xiaohongshu, baffling and bonding with Chinese users"</a>. <i><a href="/wiki/Rest_of_World" title="Rest of World">Rest of World</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250114222152/https://restofworld.org/2025/tiktok-refugees-rednote-xiaohongshu-chinese-users/">Archived</a> from the original on 14 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Rest+of+World&rft.atitle=U.S.+TikTokers+flock+to+Xiaohongshu%2C+baffling+and+bonding+with+Chinese+users&rft.date=2025-01-14&rft.aulast=Lo&rft.aufirst=Kinling&rft.au=Zhou%2C+Viola&rft_id=https%3A%2F%2Frestofworld.org%2F2025%2Ftiktok-refugees-rednote-xiaohongshu-chinese-users%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:62-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-:62_18-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://apps.apple.com/us/app/rednote-share-connect-love/id741292507">"rednote - share, connect, love"</a>. <i><a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a></i>. <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple Inc.</a> 20 January 2025. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250121034359/https://apps.apple.com/us/app/rednote-share-connect-love/id741292507">Archived</a> from the original on 21 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">21 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=App+Store&rft.atitle=rednote+-+share%2C+connect%2C+love&rft.date=2025-01-20&rft_id=https%3A%2F%2Fapps.apple.com%2Fus%2Fapp%2Frednote-share-connect-love%2Fid741292507&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://play.google.com/store/apps/details?id=com.xingin.xhs&hl=en_US">"rednote - Apps on Google Play"</a>. <i>play.google.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250116155215/https://play.google.com/store/apps/details?id=com.xingin.xhs&hl=en_US">Archived</a> from the original on 16 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">21 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=play.google.com&rft.atitle=rednote+-+Apps+on+Google+Play&rft_id=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.xingin.xhs%26hl%3Den_US&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-ROW1-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-ROW1_20-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFZhou2023" class="citation news cs1">Zhou, Viola (22 March 2023). <a rel="nofollow" class="external text" href="https://restofworld.org/2023/xiaohongshu-app-chinas-lifestyle-bible/">"Xiaohongshu is teaching young Chinese women how to buy the perfect life"</a>. <i><a href="/wiki/Rest_of_World" title="Rest of World">Rest of World</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240917100708/https://restofworld.org/2023/xiaohongshu-app-chinas-lifestyle-bible/">Archived</a> from the original on 17 September 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Rest+of+World&rft.atitle=Xiaohongshu+is+teaching+young+Chinese+women+how+to+buy+the+perfect+life&rft.date=2023-03-22&rft.aulast=Zhou&rft.aufirst=Viola&rft_id=https%3A%2F%2Frestofworld.org%2F2023%2Fxiaohongshu-app-chinas-lifestyle-bible%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-dongbei-21"><span class="mw-cite-backlink">^ <a href="#cite_ref-dongbei_21-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-dongbei_21-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSun2023" class="citation journal cs1 cs1-prop-script">Sun, Yan (2023). <bdi lang="zh">参与式文化视域下小红书用户"种草"行为研究</bdi> [A Study on "Grass-Planting" Behavior of Xiaohongshu Users from the Perspective of Participatory Culture]. <i>硕士电子期刊</i>. <a href="/wiki/Dongbei_University_of_Finance_and_Economics" title="Dongbei University of Finance and Economics">Dongbei University of Finance and Economics</a> – via <a href="/wiki/CNKI" title="CNKI">CNKI</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=%E7%A1%95%E5%A3%AB%E7%94%B5%E5%AD%90%E6%9C%9F%E5%88%8A&rft.atitle=%E5%8F%82%E4%B8%8E%E5%BC%8F%E6%96%87%E5%8C%96%E8%A7%86%E5%9F%9F%E4%B8%8B%E5%B0%8F%E7%BA%A2%E4%B9%A6%E7%94%A8%E6%88%B7%22%E7%A7%8D%E8%8D%89%22%E8%A1%8C%E4%B8%BA%E7%A0%94%E7%A9%B6&rft.date=2023&rft.aulast=Sun&rft.aufirst=Yan&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.sramanamitra.com/2016/08/19/billion-dollar-unicorns-xiaohongshu-leverages-social-commerce-to-join-the-club/">"Billion Dollar Unicorns: Xiaohongshu Leverages Social Commerce to Join the Club"</a>. <i><a href="/w/index.php?title=Sramana_Mitra&action=edit&redlink=1" class="new" title="Sramana Mitra (page does not exist)">Sramana Mitra</a></i>. 19 June 2018. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180622220950/https://www.sramanamitra.com/2016/08/19/billion-dollar-unicorns-xiaohongshu-leverages-social-commerce-to-join-the-club/">Archived</a> from the original on 22 June 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">26 October</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Sramana+Mitra&rft.atitle=Billion+Dollar+Unicorns%3A+Xiaohongshu+Leverages+Social+Commerce+to+Join+the+Club&rft.date=2018-06-19&rft_id=https%3A%2F%2Fwww.sramanamitra.com%2F2016%2F08%2F19%2Fbillion-dollar-unicorns-xiaohongshu-leverages-social-commerce-to-join-the-club%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFDudarenok2018" class="citation news cs1">Dudarenok, Ashley (17 June 2018). <a rel="nofollow" class="external text" href="https://thenextweb.com/contributors/2018/06/17/how-to-launch-your-product-on-chinas-popular-xiaohongshu-fashion-platform/">"How to launch your product on China's popular Xiaohongshu fashion platform"</a>. <i><a href="/wiki/The_Next_Web" class="mw-redirect" title="The Next Web">The Next Web</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181026143138/https://thenextweb.com/contributors/2018/06/17/how-to-launch-your-product-on-chinas-popular-xiaohongshu-fashion-platform/">Archived</a> from the original on 26 October 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">26 October</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Next+Web&rft.atitle=How+to+launch+your+product+on+China%27s+popular+Xiaohongshu+fashion+platform&rft.date=2018-06-17&rft.aulast=Dudarenok&rft.aufirst=Ashley&rft_id=https%3A%2F%2Fthenextweb.com%2Fcontributors%2F2018%2F06%2F17%2Fhow-to-launch-your-product-on-chinas-popular-xiaohongshu-fashion-platform%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFUdemans2018" class="citation news cs1">Udemans, Christopher (1 June 2018). <a rel="nofollow" class="external text" href="https://technode.com/2018/06/01/alibaba-xiaohongshu/">"Alibaba leads $300 million investment in Xiaohongshu"</a>. <i>Technode</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190216095946/https://technode.com/2018/06/01/alibaba-xiaohongshu/">Archived</a> from the original on 16 February 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">1 June</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Technode&rft.atitle=Alibaba+leads+%24300+million+investment+in+Xiaohongshu&rft.date=2018-06-01&rft.aulast=Udemans&rft.aufirst=Christopher&rft_id=https%3A%2F%2Ftechnode.com%2F2018%2F06%2F01%2Falibaba-xiaohongshu%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://www.199it.com/archives/1235406.html">"千瓜: 2021小红书活跃用户画像趋势报告(附下载) | 互联网数据资讯网-199IT | 中文互联网数据研究资讯中心-199IT"</a> [2021 Xiaohongshu Active User Portrait Trend Report] (in Chinese (China)). 23 April 2021. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231113040415/https://www.199it.com/archives/1235406.html">Archived</a> from the original on 13 November 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">13 November</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=%E5%8D%83%E7%93%9C%3A+2021%E5%B0%8F%E7%BA%A2%E4%B9%A6%E6%B4%BB%E8%B7%83%E7%94%A8%E6%88%B7%E7%94%BB%E5%83%8F%E8%B6%8B%E5%8A%BF%E6%8A%A5%E5%91%8A%28%E9%99%84%E4%B8%8B%E8%BD%BD%29+%7C+%E4%BA%92%E8%81%94%E7%BD%91%E6%95%B0%E6%8D%AE%E8%B5%84%E8%AE%AF%E7%BD%91-199IT+%7C+%E4%B8%AD%E6%96%87%E4%BA%92%E8%81%94%E7%BD%91%E6%95%B0%E6%8D%AE%E7%A0%94%E7%A9%B6%E8%B5%84%E8%AE%AF%E4%B8%AD%E5%BF%83-199IT&rft.date=2021-04-23&rft_id=https%3A%2F%2Fwww.199it.com%2Farchives%2F1235406.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:2-26"><span class="mw-cite-backlink">^ <a href="#cite_ref-:2_26-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:2_26-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFZhang2022" class="citation news cs1">Zhang, Wanqing (18 March 2022). <a rel="nofollow" class="external text" href="https://www.sixthtone.com/news/1009886/chinas-instagram-wants-more-male-users.-its-using-women-as-bait.">"China's Instagram Wants More Male Users. It's Using Women as Bait"</a>. <i><a href="/wiki/Sixth_Tone" title="Sixth Tone">Sixth Tone</a></i>. <a href="/wiki/Shanghai_United_Media_Group" title="Shanghai United Media Group">Shanghai United Media Group</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220319024629/https://www.sixthtone.com/news/1009886/chinas-instagram-wants-more-male-users.-its-using-women-as-bait.">Archived</a> from the original on 19 March 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">19 March</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Sixth+Tone&rft.atitle=China%27s+Instagram+Wants+More+Male+Users.+It%27s+Using+Women+as+Bait.&rft.date=2022-03-18&rft.aulast=Zhang&rft.aufirst=Wanqing&rft_id=https%3A%2F%2Fwww.sixthtone.com%2Fnews%2F1009886%2Fchinas-instagram-wants-more-male-users.-its-using-women-as-bait.&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSoon" class="citation news cs1">Soon, Weilun. <a rel="nofollow" class="external text" href="https://www.businessinsider.com/chinese-ecommerce-app-xiaohongshu-is-expanding-overseas-sources-say-2022-2">"China's popular Xiaohongshu app counts Kim Kardashian and Eileen Gu as users. Sources say it's staffing up to launch internationally"</a>. <i><a href="/wiki/Business_Insider" title="Business Insider">Business Insider</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220311165713/https://www.businessinsider.com/chinese-ecommerce-app-xiaohongshu-is-expanding-overseas-sources-say-2022-2">Archived</a> from the original on 11 March 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">19 March</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Business+Insider&rft.atitle=China%27s+popular+Xiaohongshu+app+counts+Kim+Kardashian+and+Eileen+Gu+as+users.+Sources+say+it%27s+staffing+up+to+launch+internationally.&rft.aulast=Soon&rft.aufirst=Weilun&rft_id=https%3A%2F%2Fwww.businessinsider.com%2Fchinese-ecommerce-app-xiaohongshu-is-expanding-overseas-sources-say-2022-2&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFXiong2021" class="citation news cs1 cs1-prop-foreign-lang-source">Xiong, Caicai (17 August 2021). <a rel="nofollow" class="external text" href="https://m.jiemian.com/article/6490372.html">"「爹味更重」的小红书, 它的二次发育诊断如何"</a> [How about a secondary developmental diagnosis for the "dad-flavored" Xiaohongshu?]. <i><a href="/wiki/Jiemian_News" title="Jiemian News">Jiemian News</a></i> (in Chinese). <a href="/wiki/Shanghai_United_Media_Group" title="Shanghai United Media Group">Shanghai United Media Group</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220319033904/https://m.jiemian.com/article/6490372.html">Archived</a> from the original on 19 March 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">19 March</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Jiemian+News&rft.atitle=%E3%80%8C%E7%88%B9%E5%91%B3%E6%9B%B4%E9%87%8D%E3%80%8D%E7%9A%84%E5%B0%8F%E7%BA%A2%E4%B9%A6%2C+%E5%AE%83%E7%9A%84%E4%BA%8C%E6%AC%A1%E5%8F%91%E8%82%B2%E8%AF%8A%E6%96%AD%E5%A6%82%E4%BD%95&rft.date=2021-08-17&rft.aulast=Xiong&rft.aufirst=Caicai&rft_id=https%3A%2F%2Fm.jiemian.com%2Farticle%2F6490372.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://www.jiemian.com/article/6398540.html">"男人跑来小红书教女人做事了?"</a> [Men are coming to Xiaohongshu to teach women how to do things?]. <i><a href="/wiki/Jiemian_News" title="Jiemian News">Jiemian News</a></i> (in Chinese). <a href="/wiki/Shanghai_United_Media_Group" title="Shanghai United Media Group">Shanghai United Media Group</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220319033815/https://www.jiemian.com/article/6398540.html">Archived</a> from the original on 19 March 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">19 March</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Jiemian+News&rft.atitle=%E7%94%B7%E4%BA%BA%E8%B7%91%E6%9D%A5%E5%B0%8F%E7%BA%A2%E4%B9%A6%E6%95%99%E5%A5%B3%E4%BA%BA%E5%81%9A%E4%BA%8B%E4%BA%86%3F&rft_id=https%3A%2F%2Fwww.jiemian.com%2Farticle%2F6398540.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.theinformation.com/articles/sequoia-capital-china-buys-discounted-stake-in-prominent-e-commerce-app">"Sequoia Capital China Buys Discounted Stake in Prominent E-Commerce App"</a>. <i><a href="/wiki/The_Information_(website)" title="The Information (website)">The Information</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">27 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Information&rft.atitle=Sequoia+Capital+China+Buys+Discounted+Stake+in+Prominent+E-Commerce+App&rft_id=https%3A%2F%2Fwww.theinformation.com%2Farticles%2Fsequoia-capital-china-buys-discounted-stake-in-prominent-e-commerce-app&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-31"><span class="mw-cite-backlink"><b><a href="#cite_ref-31">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFOlcott2024" class="citation news cs1">Olcott, Eleanor (11 July 2024). <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="https://www.ft.com/content/2d5f515f-d341-41c8-ace5-16a16cb33e35">"Chinese social media sensation Xiaohongshu wins major foreign VC backing"</a></span>. <i><a href="/wiki/Financial_Times" title="Financial Times">Financial Times</a></i>. London. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20241212045134/https://www.ft.com/content/2d5f515f-d341-41c8-ace5-16a16cb33e35">Archived</a> from the original on 12 December 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Financial+Times&rft.atitle=Chinese+social+media+sensation+Xiaohongshu+wins+major+foreign+VC+backing&rft.date=2024-07-11&rft.aulast=Olcott&rft.aufirst=Eleanor&rft_id=https%3A%2F%2Fwww.ft.com%2Fcontent%2F2d5f515f-d341-41c8-ace5-16a16cb33e35&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-32">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFZhou2024" class="citation news cs1">Zhou, Cissy (19 July 2024). <a rel="nofollow" class="external text" href="https://asia.nikkei.com/Business/Business-Spotlight/Xiaohongshu-Can-China-s-wildly-popular-app-raise-its-profit-game">"Xiaohongshu: Can China's wildly popular app raise its profit game?"</a>. <i><a href="/wiki/Nikkei_Asia" title="Nikkei Asia">Nikkei Asia</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">29 July</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Nikkei+Asia&rft.atitle=Xiaohongshu%3A+Can+China%27s+wildly+popular+app+raise+its+profit+game%3F&rft.date=2024-07-19&rft.aulast=Zhou&rft.aufirst=Cissy&rft_id=https%3A%2F%2Fasia.nikkei.com%2FBusiness%2FBusiness-Spotlight%2FXiaohongshu-Can-China-s-wildly-popular-app-raise-its-profit-game&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-33">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTanWang2025" class="citation news cs1">Tan, Yvette; Wang, Fan (16 January 2025). <a rel="nofollow" class="external text" href="https://www.bbc.com/news/articles/c983lr756xwo">"RedNote: Americans and Chinese share jokes on 'alternative TikTok' as US ban looms"</a>. <i><a href="/wiki/BBC_News" title="BBC News">BBC News</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250117001415/https://www.bbc.com/news/articles/c983lr756xwo">Archived</a> from the original on 17 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">17 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=BBC+News&rft.atitle=RedNote%3A+Americans+and+Chinese+share+jokes+on+%27alternative+TikTok%27+as+US+ban+looms&rft.date=2025-01-16&rft.aulast=Tan&rft.aufirst=Yvette&rft.au=Wang%2C+Fan&rft_id=https%3A%2F%2Fwww.bbc.com%2Fnews%2Farticles%2Fc983lr756xwo&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-34">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFFuTobin2025" class="citation news cs1">Fu, Claire; Tobin, Meaghan (14 January 2025). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://www.nytimes.com/2025/01/14/business/tiktok-rednote-xiaohongshu-app.html">"Why TikTok Users Are Downloading 'Red Note,' the Chinese App"</a></span>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0362-4331">0362-4331</a><span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Why+TikTok+Users+Are+Downloading+%27Red+Note%2C%27+the+Chinese+App&rft.date=2025-01-14&rft.issn=0362-4331&rft.aulast=Fu&rft.aufirst=Claire&rft.au=Tobin%2C+Meaghan&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2025%2F01%2F14%2Fbusiness%2Ftiktok-rednote-xiaohongshu-app.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:42-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-:42_35-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFCheungJiangTayir2025" class="citation news cs1">Cheung, Eric; Jiang, Joyce; Tayir, Hassan (14 January 2025). <a rel="nofollow" class="external text" href="https://www.cnn.com/2025/01/14/tech/rednote-china-popularity-us-tiktok-ban-intl-hnk/index.html">"The great social media migration: Sudden influx of US users to RedNote connects Chinese and Americans like never before"</a>. CNN. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250115033127/https://www.cnn.com/2025/01/14/tech/rednote-china-popularity-us-tiktok-ban-intl-hnk/index.html">Archived</a> from the original on 15 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=The+great+social+media+migration%3A+Sudden+influx+of+US+users+to+RedNote+connects+Chinese+and+Americans+like+never+before&rft.date=2025-01-14&rft.aulast=Cheung&rft.aufirst=Eric&rft.au=Jiang%2C+Joyce&rft.au=Tayir%2C+Hassan&rft_id=https%3A%2F%2Fwww.cnn.com%2F2025%2F01%2F14%2Ftech%2Frednote-china-popularity-us-tiktok-ban-intl-hnk%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-36">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFFuTobin2025" class="citation news cs1">Fu, Claire; Tobin, Meaghan (17 January 2025). <span class="id-lock-registration" title="Free registration required"><a rel="nofollow" class="external text" href="https://www.nytimes.com/2025/01/17/us/politics/red-note-a-chinese-app-is-dominating-downloads-thanks-to-tiktok-users.html">"<span class="cs1-kern-left"></span>'Red Note,' a Chinese app, is dominating downloads, thanks to TikTok users"</a></span>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0362-4331">0362-4331</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250117191541/https://www.nytimes.com/2025/01/17/us/politics/red-note-a-chinese-app-is-dominating-downloads-thanks-to-tiktok-users.html">Archived</a> from the original on 17 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">17 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=%27Red+Note%2C%27+a+Chinese+app%2C+is+dominating+downloads%2C+thanks+to+TikTok+users.&rft.date=2025-01-17&rft.issn=0362-4331&rft.aulast=Fu&rft.aufirst=Claire&rft.au=Tobin%2C+Meaghan&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2025%2F01%2F17%2Fus%2Fpolitics%2Fred-note-a-chinese-app-is-dominating-downloads-thanks-to-tiktok-users.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:8-37"><span class="mw-cite-backlink">^ <a href="#cite_ref-:8_37-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:8_37-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:8_37-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFGoh2025" class="citation news cs1">Goh, Brenda (15 January 2025). <a rel="nofollow" class="external text" href="https://www.reuters.com/technology/china-gives-wary-welcome-influx-tiktok-refugees-rednote-2025-01-15/">"China gives a wary welcome to influx of 'TikTok refugees' on RedNote"</a>. <i><a href="/wiki/Reuters" title="Reuters">Reuters</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Reuters&rft.atitle=China+gives+a+wary+welcome+to+influx+of+%27TikTok+refugees%27+on+RedNote&rft.date=2025-01-15&rft.aulast=Goh&rft.aufirst=Brenda&rft_id=https%3A%2F%2Fwww.reuters.com%2Ftechnology%2Fchina-gives-wary-welcome-influx-tiktok-refugees-rednote-2025-01-15%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:4-38"><span class="mw-cite-backlink">^ <a href="#cite_ref-:4_38-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:4_38-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBandurski2025" class="citation news cs1">Bandurski, David (16 January 2025). <a rel="nofollow" class="external text" href="https://chinamediaproject.org/2025/01/16/american-refugees/">"American Refugees"</a>. <i>China Media Project</i><span class="reference-accessdate">. Retrieved <span class="nowrap">16 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=China+Media+Project&rft.atitle=American+Refugees&rft.date=2025-01-16&rft.aulast=Bandurski&rft.aufirst=David&rft_id=https%3A%2F%2Fchinamediaproject.org%2F2025%2F01%2F16%2Famerican-refugees%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-39"><span class="mw-cite-backlink"><b><a href="#cite_ref-39">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFOlcott2025" class="citation news cs1">Olcott, Eleanor (14 January 2025). <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="https://www.ft.com/content/6dcbc9c1-ec7f-4a5a-b956-6904a5580d07">"US TikTok 'refugees' make surprise move to China's 'RedNote'<span class="cs1-kern-right"></span>"</a></span>. <i><a href="/wiki/Financial_Times" title="Financial Times">Financial Times</a></i>. London. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250114174639/https://www.ft.com/content/6dcbc9c1-ec7f-4a5a-b956-6904a5580d07">Archived</a> from the original on 14 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Financial+Times&rft.atitle=US+TikTok+%27refugees%27+make+surprise+move+to+China%27s+%27RedNote%27&rft.date=2025-01-14&rft.aulast=Olcott&rft.aufirst=Eleanor&rft_id=https%3A%2F%2Fwww.ft.com%2Fcontent%2F6dcbc9c1-ec7f-4a5a-b956-6904a5580d07&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-40">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="http://paper.people.com.cn/rmrbhwb/html/2021-05/28/content_3050894.htm">"<span class="cs1-kern-left"></span>"种草""评测"为啥火了?"</a>. <i><a href="/wiki/People%27s_Daily" title="People's Daily">People's Daily</a></i> (in Chinese). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220523083721/http://paper.people.com.cn/rmrbhwb/html/2021-05/28/content_3050894.htm">Archived</a> from the original on 23 May 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=People%27s+Daily&rft.atitle=%22%E7%A7%8D%E8%8D%89%22%22%E8%AF%84%E6%B5%8B%22%E4%B8%BA%E5%95%A5%E7%81%AB%E4%BA%86%3F&rft_id=http%3A%2F%2Fpaper.people.com.cn%2Frmrbhwb%2Fhtml%2F2021-05%2F28%2Fcontent_3050894.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-41"><span class="mw-cite-backlink"><b><a href="#cite_ref-41">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20190511054753/http://www.xinhuanet.com/politics/2019-04/03/c_1124320273.htm">"<span class="cs1-kern-left"></span>"种草笔记"灰色产业链曝光小红书被指套路连连"</a> [Grey Market of 'Grass-Planting' Notes Exposed, Xiaohongshu Accused of Repeated Tricks]. <i><a href="/wiki/China_National_Radio" title="China National Radio">China National Radio</a></i>. <a href="/wiki/Xinhua_News_Agency" title="Xinhua News Agency">Xinhua News Agency</a>. 3 April 2019. Archived from <a rel="nofollow" class="external text" href="http://www.xinhuanet.com/politics/2019-04/03/c_1124320273.htm">the original</a> on 11 May 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">11 May</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=China+National+Radio&rft.atitle=%22%E7%A7%8D%E8%8D%89%E7%AC%94%E8%AE%B0%22%E7%81%B0%E8%89%B2%E4%BA%A7%E4%B8%9A%E9%93%BE%E6%9B%9D%E5%85%89+%E5%B0%8F%E7%BA%A2%E4%B9%A6%E8%A2%AB%E6%8C%87%E5%A5%97%E8%B7%AF%E8%BF%9E%E8%BF%9E&rft.date=2019-04-03&rft_id=http%3A%2F%2Fwww.xinhuanet.com%2Fpolitics%2F2019-04%2F03%2Fc_1124320273.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:03-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-:03_42-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFYuan2024" class="citation journal cs1 cs1-prop-script">Yuan, Ziqian (2024). <bdi lang="zh">小红书品牌营销策略研究</bdi> [A Study on Xiaohongshu's Brand Marketing Strategies]. <i>新闻研究导刊</i>. <b>15</b> (16): <span class="nowrap">259–</span>262. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/1674-8883">1674-8883</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=%E6%96%B0%E9%97%BB%E7%A0%94%E7%A9%B6%E5%AF%BC%E5%88%8A&rft.atitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6%E5%93%81%E7%89%8C%E8%90%A5%E9%94%80%E7%AD%96%E7%95%A5%E7%A0%94%E7%A9%B6&rft.volume=15&rft.issue=16&rft.pages=%3Cspan+class%3D%22nowrap%22%3E259-%3C%2Fspan%3E262&rft.date=2024&rft.issn=1674-8883&rft.aulast=Yuan&rft.aufirst=Ziqian&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-43">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREF颜琬莹2024" class="citation journal cs1 cs1-prop-script cs1-prop-foreign-lang-source">颜琬莹 (2024). <bdi lang="zh">媒介可供性理论视角下小红书"搜索引擎化"现象研究</bdi> [A Study on the "Search Engine-ization" Phenomenon of Xiaohongshu from the Perspective of Media Affordances Theory]. <i>新媒体研究</i> (in Chinese). <b>10</b> (16): 76–78+97. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.16604%2Fj.cnki.issn2096-0360.2024.16.010">10.16604/j.cnki.issn2096-0360.2024.16.010</a>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/2096-0360">2096-0360</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=%E6%96%B0%E5%AA%92%E4%BD%93%E7%A0%94%E7%A9%B6&rft.atitle=%E5%AA%92%E4%BB%8B%E5%8F%AF%E4%BE%9B%E6%80%A7%E7%90%86%E8%AE%BA%E8%A7%86%E8%A7%92%E4%B8%8B%E5%B0%8F%E7%BA%A2%E4%B9%A6%22%E6%90%9C%E7%B4%A2%E5%BC%95%E6%93%8E%E5%8C%96%22%E7%8E%B0%E8%B1%A1%E7%A0%94%E7%A9%B6&rft.volume=10&rft.issue=16&rft.pages=76-78%2B97&rft.date=2024&rft_id=info%3Adoi%2F10.16604%2Fj.cnki.issn2096-0360.2024.16.010&rft.issn=2096-0360&rft.au=%E9%A2%9C%E7%90%AC%E8%8E%B9&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-44">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://www.ithome.com/0/817/514.htm">"消息称小红书 2024Q4 日均搜索量约 6 亿次, 逼近百度一半 – IT之家"</a>. <i>ithome.com</i> (in Chinese). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20241224215423/https://www.ithome.com/0/817/514.htm">Archived</a> from the original on 24 December 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=ithome.com&rft.atitle=%E6%B6%88%E6%81%AF%E7%A7%B0%E5%B0%8F%E7%BA%A2%E4%B9%A6+2024Q4+%E6%97%A5%E5%9D%87%E6%90%9C%E7%B4%A2%E9%87%8F%E7%BA%A6+6+%E4%BA%BF%E6%AC%A1%2C+%E9%80%BC%E8%BF%91%E7%99%BE%E5%BA%A6%E4%B8%80%E5%8D%8A+%E2%80%93+IT%E4%B9%8B%E5%AE%B6&rft_id=https%3A%2F%2Fwww.ithome.com%2F0%2F817%2F514.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-45">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREF网易新闻2025" class="citation web cs1 cs1-prop-script cs1-prop-foreign-lang-source">网易新闻 (10 January 2025). <a rel="nofollow" class="external text" href="https://finance.sina.com.cn/roll/2025-01-10/doc-ineenauc6318084.shtml"><bdi lang="zh">小红书新做的这个AI搜索, 有Perplexity们都眼馋的能力</bdi></a> [Xiaohongshu's newly created AI search has capabilities that even Perplexity envies]. <i>finance.sina.com.cn</i> (in Chinese)<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=finance.sina.com.cn&rft.atitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6%E6%96%B0%E5%81%9A%E7%9A%84%E8%BF%99%E4%B8%AAAI%E6%90%9C%E7%B4%A2%2C+%E6%9C%89Perplexity%E4%BB%AC%E9%83%BD%E7%9C%BC%E9%A6%8B%E7%9A%84%E8%83%BD%E5%8A%9B&rft.date=2025-01-10&rft.au=%E7%BD%91%E6%98%93%E6%96%B0%E9%97%BB&rft_id=https%3A%2F%2Ffinance.sina.com.cn%2Froll%2F2025-01-10%2Fdoc-ineenauc6318084.shtml&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:02-46"><span class="mw-cite-backlink"><b><a href="#cite_ref-:02_46-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.forbeschina.com/articles/37322">"Everything began from shopping"</a>. <i>Forbes China</i>. 12 March 2018. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20241110193158/https://www.forbeschina.com/articles/37322">Archived</a> from the original on 10 November 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Forbes+China&rft.atitle=Everything+began+from+shopping&rft.date=2018-03-12&rft_id=https%3A%2F%2Fwww.forbeschina.com%2Farticles%2F37322&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-47"><span class="mw-cite-backlink"><b><a href="#cite_ref-47">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFOlcott2024" class="citation news cs1">Olcott, Eleanor (13 October 2024). <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="https://www.ft.com/content/81d4324a-1137-4c32-935f-bfb3f2b84a1a">"China's Instagram-like Xiaohongshu hits $1bn in quarterly sales"</a></span>. <i><a href="/wiki/Financial_Times" title="Financial Times">Financial Times</a></i>. London. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20241225075909/https://www.ft.com/content/81d4324a-1137-4c32-935f-bfb3f2b84a1a">Archived</a> from the original on 25 December 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">17 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Financial+Times&rft.atitle=China%27s+Instagram-like+Xiaohongshu+hits+%241bn+in+quarterly+sales&rft.date=2024-10-13&rft.aulast=Olcott&rft.aufirst=Eleanor&rft_id=https%3A%2F%2Fwww.ft.com%2Fcontent%2F81d4324a-1137-4c32-935f-bfb3f2b84a1a&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-48">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://finance.sina.cn/2024-05-15/detail-inavhzys2788575.d.html">"小红书内测跳转企业微信功能"</a> [Xiaohongshu is testing the function of jumping to Enterprise WeChat]. <i>finance.sina.cn</i> (in Chinese). 15 May 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">14 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=finance.sina.cn&rft.atitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6%E5%86%85%E6%B5%8B%E8%B7%B3%E8%BD%AC%E4%BC%81%E4%B8%9A%E5%BE%AE%E4%BF%A1%E5%8A%9F%E8%83%BD&rft.date=2024-05-15&rft_id=https%3A%2F%2Ffinance.sina.cn%2F2024-05-15%2Fdetail-inavhzys2788575.d.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-jiemian-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-jiemian_49-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREF佘晓晨2025" class="citation web cs1 cs1-prop-script">佘晓晨 (9 January 2025). <a rel="nofollow" class="external text" href="https://finance.sina.cn/2025-01-09/detail-ineekuyn9300352.d.html"><bdi lang="zh">小红书私信导流新规：禁止出现联系微信及联系电话</bdi></a> [Xiaohongshu's New Private Message Traffic Diversion Rule: No WeChat or Phone Contact Information Allowed]. <a href="/wiki/Jiemian_News" title="Jiemian News">Jiemian News</a><span class="reference-accessdate">. Retrieved <span class="nowrap">28 February</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6%E7%A7%81%E4%BF%A1%E5%AF%BC%E6%B5%81%E6%96%B0%E8%A7%84%EF%BC%9A%E7%A6%81%E6%AD%A2%E5%87%BA%E7%8E%B0%E8%81%94%E7%B3%BB%E5%BE%AE%E4%BF%A1%E5%8F%8A%E8%81%94%E7%B3%BB%E7%94%B5%E8%AF%9D&rft.pub=Jiemian+News&rft.date=2025-01-09&rft.au=%E4%BD%98%E6%99%93%E6%99%A8&rft_id=https%3A%2F%2Ffinance.sina.cn%2F2025-01-09%2Fdetail-ineekuyn9300352.d.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-50">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTreisman2025" class="citation news cs1">Treisman, Rachel (15 January 2025). <a rel="nofollow" class="external text" href="https://www.npr.org/2025/01/15/nx-s1-5260742/tiktok-china-rednote-xiaohongshu-app">"What to know about RedNote, the Chinese app that American TikTokkers are flooding"</a>. <a href="/wiki/NPR" title="NPR">NPR</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250115182638/https://www.npr.org/2025/01/15/nx-s1-5260742/tiktok-china-rednote-xiaohongshu-app">Archived</a> from the original on 15 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=What+to+know+about+RedNote%2C+the+Chinese+app+that+American+TikTokkers+are+flooding&rft.date=2025-01-15&rft.aulast=Treisman&rft.aufirst=Rachel&rft_id=https%3A%2F%2Fwww.npr.org%2F2025%2F01%2F15%2Fnx-s1-5260742%2Ftiktok-china-rednote-xiaohongshu-app&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-51">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLyons2025" class="citation web cs1">Lyons, Emmet (16 January 2025). <a rel="nofollow" class="external text" href="https://www.cbsnews.com/news/tiktok-rednote-china-us-congress-ban/">"As "TikTok refugees" flock to RedNote, a U.S. official says the Chinese app could be banned, too"</a>. <a href="/wiki/CBS_News" title="CBS News">CBS News</a><span class="reference-accessdate">. Retrieved <span class="nowrap">18 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=As+%22TikTok+refugees%22+flock+to+RedNote%2C+a+U.S.+official+says+the+Chinese+app+could+be+banned%2C+too&rft.pub=CBS+News&rft.date=2025-01-16&rft.aulast=Lyons&rft.aufirst=Emmet&rft_id=https%3A%2F%2Fwww.cbsnews.com%2Fnews%2Ftiktok-rednote-china-us-congress-ban%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-52"><span class="mw-cite-backlink"><b><a href="#cite_ref-52">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFYang2025" class="citation magazine cs1">Yang, Zeyi (16 January 2025). <a rel="nofollow" class="external text" href="https://www.wired.com/story/xiaohongshu-english-moderators-red-note/">"Xiaohongshu Scrambles to Hire English-Speaking Content Moderators"</a>. <i><a href="/wiki/Wired_(magazine)" title="Wired (magazine)">Wired</a></i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/1059-1028">1059-1028</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250118085152/https://www.wired.com/story/xiaohongshu-english-moderators-red-note/">Archived</a> from the original on 18 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">18 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Wired&rft.atitle=Xiaohongshu+Scrambles+to+Hire+English-Speaking+Content+Moderators&rft.date=2025-01-16&rft.issn=1059-1028&rft.aulast=Yang&rft.aufirst=Zeyi&rft_id=https%3A%2F%2Fwww.wired.com%2Fstory%2Fxiaohongshu-english-moderators-red-note%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-53"><span class="mw-cite-backlink"><b><a href="#cite_ref-53">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1 cs1-prop-script cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://finance.sina.cn/2025-01-15/detail-ineezstc7264992.d.html"><bdi lang="zh">小红书走向国际化, 小红书连夜招聘英文内容审核员</bdi></a> [In a move towards internationalization, Xiaohongshu has initiated an urgent recruitment drive for English content moderators]. <i><a href="/wiki/Sina_Corporation" title="Sina Corporation">Sina</a></i> (in Chinese). <a href="/wiki/The_Beijing_News" title="The Beijing News">The Beijing News</a>. 15 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">15 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Sina&rft.atitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6%E8%B5%B0%E5%90%91%E5%9B%BD%E9%99%85%E5%8C%96%2C+%E5%B0%8F%E7%BA%A2%E4%B9%A6%E8%BF%9E%E5%A4%9C%E6%8B%9B%E8%81%98%E8%8B%B1%E6%96%87%E5%86%85%E5%AE%B9%E5%AE%A1%E6%A0%B8%E5%91%98&rft.date=2025-01-15&rft_id=https%3A%2F%2Ffinance.sina.cn%2F2025-01-15%2Fdetail-ineezstc7264992.d.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-54"><span class="mw-cite-backlink"><b><a href="#cite_ref-54">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1 cs1-prop-foreign-lang-source"><a rel="nofollow" class="external text" href="https://www.yicai.com/news/102440964.html">"小红书推出算法向上向善的九项措施"</a> [Xiaohongshu launches nine measures to improve algorithms for good]. <i>Yicai</i> (in Chinese). <a href="/wiki/Shanghai_Media_Group" title="Shanghai Media Group">Shanghai Media Group</a>. 14 January 2025. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250114130309/https://www.yicai.com/news/102440964.html">Archived</a> from the original on 14 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">16 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Yicai&rft.atitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6%E6%8E%A8%E5%87%BA%E7%AE%97%E6%B3%95%E5%90%91%E4%B8%8A%E5%90%91%E5%96%84%E7%9A%84%E4%B9%9D%E9%A1%B9%E6%8E%AA%E6%96%BD&rft.date=2025-01-14&rft_id=https%3A%2F%2Fwww.yicai.com%2Fnews%2F102440964.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-55"><span class="mw-cite-backlink"><b><a href="#cite_ref-55">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWong2025" class="citation web cs1">Wong, Hayley (15 January 2025). <a rel="nofollow" class="external text" href="https://www.scmp.com/news/china/diplomacy/article/3294897/its-personal-choice-china-dodges-rednote-censorship-issue-us-tiktokkers-migrate">"China dodges RedNote censorship issue as US TikTokkers migrate"</a>. <i><a href="/wiki/South_China_Morning_Post" title="South China Morning Post">South China Morning Post</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">17 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=South+China+Morning+Post&rft.atitle=China+dodges+RedNote+censorship+issue+as+US+TikTokkers+migrate&rft.date=2025-01-15&rft.aulast=Wong&rft.aufirst=Hayley&rft_id=https%3A%2F%2Fwww.scmp.com%2Fnews%2Fchina%2Fdiplomacy%2Farticle%2F3294897%2Fits-personal-choice-china-dodges-rednote-censorship-issue-us-tiktokkers-migrate&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-56"><span class="mw-cite-backlink"><b><a href="#cite_ref-56">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFKaufman2025" class="citation web cs1">Kaufman, Arthur (17 January 2025). <a rel="nofollow" class="external text" href="https://chinadigitaltimes.net/2025/01/censorship-creeps-up-on-tiktok-refugees-fleeing-to-chinese-app-xiaohongshu/">"Censorship Creeps Up on "TikTok Refugees" Fleeing to Chinese App Xiaohongshu"</a>. <i><a href="/wiki/China_Digital_Times" title="China Digital Times">China Digital Times</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">18 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=China+Digital+Times&rft.atitle=Censorship+Creeps+Up+on+%22TikTok+Refugees%22+Fleeing+to+Chinese+App+Xiaohongshu&rft.date=2025-01-17&rft.aulast=Kaufman&rft.aufirst=Arthur&rft_id=https%3A%2F%2Fchinadigitaltimes.net%2F2025%2F01%2Fcensorship-creeps-up-on-tiktok-refugees-fleeing-to-chinese-app-xiaohongshu%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-57"><span class="mw-cite-backlink"><b><a href="#cite_ref-57">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLuMiaoHuang2025" class="citation web cs1">Lu, Shen; Miao, Hannah; Huang, Raffaele (20 January 2025). <span class="id-lock-subscription" title="Paid subscription required"><a rel="nofollow" class="external text" href="https://www.wsj.com/world/china/american-tiktokers-get-a-taste-of-chinese-censorship-as-they-rush-to-rednote-956a9fb5">"American TikTokers Get a Taste of Chinese Censorship as They Rush to RedNote"</a></span>. <i><a href="/wiki/The_Wall_Street_Journal" title="The Wall Street Journal">The Wall Street Journal</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20250121152724/https://www.wsj.com/world/china/american-tiktokers-get-a-taste-of-chinese-censorship-as-they-rush-to-rednote-956a9fb5">Archived</a> from the original on 21 January 2025<span class="reference-accessdate">. Retrieved <span class="nowrap">21 January</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Wall+Street+Journal&rft.atitle=American+TikTokers+Get+a+Taste+of+Chinese+Censorship+as+They+Rush+to+RedNote&rft.date=2025-01-20&rft.aulast=Lu&rft.aufirst=Shen&rft.au=Miao%2C+Hannah&rft.au=Huang%2C+Raffaele&rft_id=https%3A%2F%2Fwww.wsj.com%2Fworld%2Fchina%2Famerican-tiktokers-get-a-taste-of-chinese-censorship-as-they-rush-to-rednote-956a9fb5&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-58"><span class="mw-cite-backlink"><b><a href="#cite_ref-58">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://kr-asia.com/xiaohongshu-faces-crisis-of-trust-over-edited-photos-that-deceive-users">"Xiaohongshu faces crisis of trust over edited photos that 'deceive' users"</a>. <i>KrASIA</i>. 20 October 2021. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220120101620/https://kr-asia.com/xiaohongshu-faces-crisis-of-trust-over-edited-photos-that-deceive-users">Archived</a> from the original on 20 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">20 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=KrASIA&rft.atitle=Xiaohongshu+faces+crisis+of+trust+over+edited+photos+that+%27deceive%27+users&rft.date=2021-10-20&rft_id=https%3A%2F%2Fkr-asia.com%2Fxiaohongshu-faces-crisis-of-trust-over-edited-photos-that-deceive-users&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-59"><span class="mw-cite-backlink"><b><a href="#cite_ref-59">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREF小红书" class="citation web cs1">小红书. <a rel="nofollow" class="external text" href="http://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649420942&idx=1&sn=c733c06e6347cffdb8adc31b6244e54d&chksm=88b6d277bfc15b613538d1844a38dc150f8ef3bb3fd2a80af1dd11a03042e2fc37ca10f5cb96#rd">"坚持真诚分享, 坚信普通人帮助普通人"</a>. <i>Weixin Official Accounts Platform</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220120100121/https://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649420942&idx=1&sn=c733c06e6347cffdb8adc31b6244e54d&chksm=88b6d277bfc15b613538d1844a38dc150f8ef3bb3fd2a80af1dd11a03042e2fc37ca10f5cb96#rd">Archived</a> from the original on 20 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">20 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Weixin+Official+Accounts+Platform&rft.atitle=%E5%9D%9A%E6%8C%81%E7%9C%9F%E8%AF%9A%E5%88%86%E4%BA%AB%2C+%E5%9D%9A%E4%BF%A1%E6%99%AE%E9%80%9A%E4%BA%BA%E5%B8%AE%E5%8A%A9%E6%99%AE%E9%80%9A%E4%BA%BA&rft.au=%E5%B0%8F%E7%BA%A2%E4%B9%A6&rft_id=http%3A%2F%2Fmp.weixin.qq.com%2Fs%3F__biz%3DMzA5NjkzMjc1OA%3D%3D%26mid%3D2649420942%26idx%3D1%26sn%3Dc733c06e6347cffdb8adc31b6244e54d%26chksm%3D88b6d277bfc15b613538d1844a38dc150f8ef3bb3fd2a80af1dd11a03042e2fc37ca10f5cb96%23rd&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-60"><span class="mw-cite-backlink"><b><a href="#cite_ref-60">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFFioretti2021" class="citation news cs1">Fioretti, Julia (11 October 2021). <a rel="nofollow" class="external text" href="https://www.bloomberg.com/news/articles/2021-10-11/china-s-little-red-book-said-to-shift-ipo-to-hong-kong-from-u-s">"China's Little Red Book to Shift IPO to Hong Kong From U.S."</a> <a href="/wiki/Bloomberg_News" title="Bloomberg News">Bloomberg News</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20211205082448/https://www.bloomberg.com/news/articles/2021-10-11/china-s-little-red-book-said-to-shift-ipo-to-hong-kong-from-u-s">Archived</a> from the original on 5 December 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">5 December</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=China%27s+Little+Red+Book+to+Shift+IPO+to+Hong+Kong+From+U.S.&rft.date=2021-10-11&rft.aulast=Fioretti&rft.aufirst=Julia&rft_id=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Farticles%2F2021-10-11%2Fchina-s-little-red-book-said-to-shift-ipo-to-hong-kong-from-u-s&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-:1-61"><span class="mw-cite-backlink">^ <a href="#cite_ref-:1_61-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:1_61-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://kr-asia.com/xiaohongshu-sues-ghostwriter-brokers-over-fraudulent-promotional-content">"Xiaohongshu sues ghostwriter brokers over fraudulent promotional content"</a>. <i>KrASIA</i>. 20 January 2022. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220120100119/https://kr-asia.com/xiaohongshu-sues-ghostwriter-brokers-over-fraudulent-promotional-content">Archived</a> from the original on 20 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">20 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=KrASIA&rft.atitle=Xiaohongshu+sues+ghostwriter+brokers+over+fraudulent+promotional+content&rft.date=2022-01-20&rft_id=https%3A%2F%2Fkr-asia.com%2Fxiaohongshu-sues-ghostwriter-brokers-over-fraudulent-promotional-content&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-62"><span class="mw-cite-backlink"><b><a href="#cite_ref-62">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREF小红书" class="citation web cs1">小红书. <a rel="nofollow" class="external text" href="http://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649421782&idx=1&sn=f545b327a80bfdda529cae0890a8798b&chksm=88b6d12fbfc15839cfd2c5dc58970c1227d473715c4e0bb82e43d113d1a208385228ec8da729#rd">"小红书起诉微媒通告等4家涉虚假种草通告平台及MCN机构, 索赔1000万元"</a>. <i>Weixin Official Accounts Platform</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220120100123/https://mp.weixin.qq.com/s?__biz=MzA5NjkzMjc1OA==&mid=2649421782&idx=1&sn=f545b327a80bfdda529cae0890a8798b&chksm=88b6d12fbfc15839cfd2c5dc58970c1227d473715c4e0bb82e43d113d1a208385228ec8da729#rd">Archived</a> from the original on 20 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">20 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Weixin+Official+Accounts+Platform&rft.atitle=%E5%B0%8F%E7%BA%A2%E4%B9%A6%E8%B5%B7%E8%AF%89%E5%BE%AE%E5%AA%92%E9%80%9A%E5%91%8A%E7%AD%894%E5%AE%B6%E6%B6%89%E8%99%9A%E5%81%87%E7%A7%8D%E8%8D%89%E9%80%9A%E5%91%8A%E5%B9%B3%E5%8F%B0%E5%8F%8AMCN%E6%9C%BA%E6%9E%84%2C+%E7%B4%A2%E8%B5%941000%E4%B8%87%E5%85%83&rft.au=%E5%B0%8F%E7%BA%A2%E4%B9%A6&rft_id=http%3A%2F%2Fmp.weixin.qq.com%2Fs%3F__biz%3DMzA5NjkzMjc1OA%3D%3D%26mid%3D2649421782%26idx%3D1%26sn%3Df545b327a80bfdda529cae0890a8798b%26chksm%3D88b6d12fbfc15839cfd2c5dc58970c1227d473715c4e0bb82e43d113d1a208385228ec8da729%23rd&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-63"><span class="mw-cite-backlink"><b><a href="#cite_ref-63">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://kr-asia.com/authorities-fine-xiaohongshu-rmb-300000-for-failing-to-protect-minors">"Authorities fine Xiaohongshu RMB 300,000 for failing to protect minors"</a>. <i>KrASIA</i>. 25 January 2022. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220125115953/https://kr-asia.com/authorities-fine-xiaohongshu-rmb-300000-for-failing-to-protect-minors">Archived</a> from the original on 25 January 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">25 January</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=KrASIA&rft.atitle=Authorities+fine+Xiaohongshu+RMB+300%2C000+for+failing+to+protect+minors&rft.date=2022-01-25&rft_id=https%3A%2F%2Fkr-asia.com%2Fauthorities-fine-xiaohongshu-rmb-300000-for-failing-to-protect-minors&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-64"><span class="mw-cite-backlink"><b><a href="#cite_ref-64">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFGraham-HarrisonLin2023" class="citation news cs1">Graham-Harrison, Emma; Lin, Chi-Hui (13 August 2023). <a rel="nofollow" class="external text" href="https://www.theguardian.com/world/2023/aug/13/into-brain-and-the-heart-how-china-is-using-apps-to-woo-taiwans-teenagers">"<span class="cs1-kern-left"></span>'Into brain and the heart': how China is using apps to woo Taiwan's teenagers"</a>. <i><a href="/wiki/The_Observer" title="The Observer">The Observer</a></i>. <a href="/wiki/ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/0029-7712">0029-7712</a><span class="reference-accessdate">. Retrieved <span class="nowrap">15 August</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Observer&rft.atitle=%27Into+brain+and+the+heart%27%3A+how+China+is+using+apps+to+woo+Taiwan%27s+teenagers&rft.date=2023-08-13&rft.issn=0029-7712&rft.aulast=Graham-Harrison&rft.aufirst=Emma&rft.au=Lin%2C+Chi-Hui&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fworld%2F2023%2Faug%2F13%2Finto-brain-and-the-heart-how-china-is-using-apps-to-woo-taiwans-teenagers&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> <li id="cite_note-65"><span class="mw-cite-backlink"><b><a href="#cite_ref-65">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLathan2025" class="citation web cs1">Lathan, Nadia (31 January 2025). <a rel="nofollow" class="external text" href="https://apnews.com/article/texas-deepseek-apps-ban-3828a4743e9919398dfac0ba9d4a5c25">"Texas governor orders ban on DeepSeek, RedNote for government devices"</a>. <i><a href="/wiki/Associated_Press" title="Associated Press">Associated Press</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">1 February</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Associated+Press&rft.atitle=Texas+governor+orders+ban+on+DeepSeek%2C+RedNote+for+government+devices&rft.date=2025-01-31&rft.aulast=Lathan&rft.aufirst=Nadia&rft_id=https%3A%2F%2Fapnews.com%2Farticle%2Ftexas-deepseek-apps-ban-3828a4743e9919398dfac0ba9d4a5c25&rfr_id=info%3Asid%2Fen.wikipedia.org%3AXiaohongshu" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Xiaohongshu&action=edit&section=10" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 0;text-align:center}@media(min-width:500px){.mw-parser-output .side-box-flex{display:flex;align-items:center}.mw-parser-output .side-box-text{flex:1;min-width:0}}@media(min-width:720px){.mw-parser-output .side-box{width:238px}.mw-parser-output .side-box-right{clear:right;float:right;margin-left:1em}.mw-parser-output .side-box-left{margin-right:1em}}</style><style data-mw-deduplicate="TemplateStyles:r1237033735">@media print{body.ns-0 .mw-parser-output .sistersitebox{display:none!important}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}</style><div class="side-box side-box-right plainlinks sistersitebox"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Wikidata-logo.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/f/ff/Wikidata-logo.svg/40px-Wikidata-logo.svg.png" decoding="async" width="40" height="22" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/ff/Wikidata-logo.svg/60px-Wikidata-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/ff/Wikidata-logo.svg/80px-Wikidata-logo.svg.png 2x" data-file-width="1050" data-file-height="590" /></a></span></div> <div class="side-box-text plainlist"><a href="/wiki/Wikidata" title="Wikidata">Wikidata</a> has the property: <ul><li><span class="mw-valign-middle" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Disc_Plain_blue_dark.svg/4px-Disc_Plain_blue_dark.svg.png" decoding="async" width="4" height="4" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Disc_Plain_blue_dark.svg/6px-Disc_Plain_blue_dark.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Disc_Plain_blue_dark.svg/8px-Disc_Plain_blue_dark.svg.png 2x" data-file-width="460" data-file-height="460" /></span></span> <b><i><a href="https://www.wikidata.org/wiki/Property_talk:P12038" class="extiw" title="d:Property talk:P12038">REDnote profile (P12038)</a></i></b> (see <span class="plainlinks"><a class="external text" href="https://query.wikidata.org/embed.html#SELECT%20%3FWikidata_item_%20%3FWikidata_item_Label%20%3Fvalue%20%3FvalueLabel%20%3FEnglish_Wikipedia_article%20%23Show%20data%20in%20this%20order%0A%7B%0A%09%3FWikidata_item_%20wdt%3AP12038%20%3Fvalue%20.%20%23Collecting%20all%20items%20which%20have%20P12038%20data%2C%20from%20whole%20Wikidata%20item%20pages%0A%09OPTIONAL%20%7B%3FEnglish_Wikipedia_article%20schema%3Aabout%20%3FWikidata_item_%3B%20schema%3AisPartOf%20%3Chttps%3A%2F%2Fen.wikipedia.org%2F%3E%20.%7D%20%23If%20collected%20item%20has%20link%20to%20English%20Wikipedia%2C%20show%20that%0A%09SERVICE%20wikibase%3Alabel%20%7B%20bd%3AserviceParam%20wikibase%3Alanguage%20%22en%22%20%20%7D%20%23Show%20label%20in%20this%20language.%20%22en%22%20is%20English.%20%20%20%0A%7D%0ALIMIT%201000">uses</a></span>)</li></ul></div></div> </div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1235681985" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1237033735" /><div class="side-box side-box-right plainlinks sistersitebox"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409" /> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Wiktionary-logo-en-v2.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/40px-Wiktionary-logo-en-v2.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/60px-Wiktionary-logo-en-v2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/80px-Wiktionary-logo-en-v2.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span></div> <div class="side-box-text plainlist">Look up <i><b><a href="https://en.wiktionary.org/wiki/RedNote" class="extiw" title="wiktionary:RedNote">RedNote</a></b></i> in Wiktionary, the free dictionary.</div></div> </div> <ul><li><span class="official-website"><span class="url"><a rel="nofollow" class="external text" href="https://xiaohongshu.com">Official website</a></span></span> <span class="mw-valign-text-top" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q55637991#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul dl,.mw-parser-output .hlist ul ol,.mw-parser-output .hlist ul ul{display:inline}.mw-parser-output .hlist .mw-empty-li{display:none}.mw-parser-output .hlist dt::after{content:": "}.mw-parser-output .hlist dd::after,.mw-parser-output .hlist li::after{content:" · ";font-weight:bold}.mw-parser-output .hlist dd:last-child::after,.mw-parser-output .hlist dt:last-child::after,.mw-parser-output .hlist li:last-child::after{content:none}.mw-parser-output .hlist dd dd:first-child::before,.mw-parser-output .hlist dd dt:first-child::before,.mw-parser-output .hlist dd li:first-child::before,.mw-parser-output .hlist dt dd:first-child::before,.mw-parser-output .hlist dt dt:first-child::before,.mw-parser-output .hlist dt li:first-child::before,.mw-parser-output .hlist li dd:first-child::before,.mw-parser-output .hlist li dt:first-child::before,.mw-parser-output .hlist li li:first-child::before{content:" (";font-weight:normal}.mw-parser-output .hlist dd dd:last-child::after,.mw-parser-output .hlist dd dt:last-child::after,.mw-parser-output .hlist dd li:last-child::after,.mw-parser-output .hlist dt dd:last-child::after,.mw-parser-output .hlist dt dt:last-child::after,.mw-parser-output .hlist dt li:last-child::after,.mw-parser-output .hlist li dd:last-child::after,.mw-parser-output .hlist li dt:last-child::after,.mw-parser-output .hlist li li:last-child::after{content:")";font-weight:normal}.mw-parser-output .hlist ol{counter-reset:listitem}.mw-parser-output .hlist ol>li{counter-increment:listitem}.mw-parser-output .hlist ol>li::before{content:" "counter(listitem)"\a0 "}.mw-parser-output .hlist dd ol>li:first-child::before,.mw-parser-output .hlist dt ol>li:first-child::before,.mw-parser-output .hlist li ol>li:first-child::before{content:" ("counter(listitem)"\a0 "}</style><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="TikTok154" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:TikTok_navbox" title="Template:TikTok navbox"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:TikTok_navbox" title="Template talk:TikTok navbox"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:TikTok_navbox" title="Special:EditPage/Template:TikTok navbox"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="TikTok154" style="font-size:114%;margin:0 4em"><a href="/wiki/TikTok" title="TikTok">TikTok</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Current</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Shou_Zi_Chew" title="Shou Zi Chew">Shou Zi Chew</a> (CEO)</li> <li><a href="/wiki/Kelly_Zhang" title="Kelly Zhang">Kelly Zhang</a> (COO)</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Zhang_Yiming" title="Zhang Yiming">Zhang Yiming</a> (creator)</li> <li><a href="/wiki/Mike_Godwin" title="Mike Godwin">Mike Godwin</a></li> <li><a href="/wiki/Kevin_A._Mayer" title="Kevin A. Mayer">Kevin A. Mayer</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Culture</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cultural_impact_of_TikTok" title="Cultural impact of TikTok">Cultural impact of TikTok</a></li> <li><a href="/wiki/BookTok" title="BookTok">BookTok</a></li> <li><a href="/wiki/E-kid" title="E-kid">E-kid</a></li> <li><a href="/wiki/TikTok_food_trends" title="TikTok food trends">Food trends</a></li> <li><a href="/wiki/Libs_of_TikTok" title="Libs of TikTok">Libs of TikTok</a></li> <li><a href="/wiki/List_of_most-followed_TikTok_accounts" title="List of most-followed TikTok accounts">Most-followed accounts</a></li> <li><a href="/wiki/Soft_girl" title="Soft girl">Soft girl</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Criticism</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">General</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Censorship_by_TikTok" title="Censorship by TikTok">Censorship by TikTok</a></li> <li><a href="/wiki/Censorship_of_TikTok" title="Censorship of TikTok">Censorship of TikTok</a> <ul><li><a href="/wiki/TikTok_ban_in_Nepal" title="TikTok ban in Nepal">Nepal</a></li></ul></li> <li><a href="/wiki/Lawsuits_involving_TikTok" title="Lawsuits involving TikTok">Lawsuits involving TikTok</a> <ul><li><i><a href="/wiki/Anderson_v._TikTok" title="Anderson v. TikTok">Anderson v. TikTok</a></i></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Restrictions_on_TikTok_in_the_United_States" title="Restrictions on TikTok in the United States">Restrictions in<br />the United States</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Donald_Trump%E2%80%93TikTok_controversy" title="Donald Trump–TikTok controversy">Donald Trump–TikTok controversy</a> <ul><li><a href="/wiki/Executive_Order_13942" title="Executive Order 13942">Executive Order 13942</a></li> <li><i><a href="/wiki/TikTok_v._Trump" title="TikTok v. Trump">TikTok v. Trump</a></i></li></ul></li> <li><a href="/wiki/No_TikTok_on_Government_Devices_Act" title="No TikTok on Government Devices Act">No TikTok on Government Devices Act</a></li> <li><a href="/wiki/RESTRICT_Act" title="RESTRICT Act">RESTRICT Act</a></li> <li><a href="/wiki/Protecting_Americans_from_Foreign_Adversary_Controlled_Applications_Act" title="Protecting Americans from Foreign Adversary Controlled Applications Act">Protecting Americans from Foreign Adversary Controlled Applications Act</a> <ul><li><i><a href="/wiki/TikTok_v._Garland" title="TikTok v. Garland">TikTok v. Garland</a></i></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Events</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bud_Light_boycott" title="Bud Light boycott">Bud Light boycott</a></li> <li><a href="/wiki/Killing_of_Paul_Schmidt" title="Killing of Paul Schmidt">Killing of Paul Schmidt</a></li> <li><a href="/wiki/Killing_of_Salwan_Momika" title="Killing of Salwan Momika">Killing of Salwan Momika</a></li> <li><a href="/wiki/TikTok_Awards_Night" title="TikTok Awards Night">TikTok Awards Night</a></li> <li><a href="/wiki/TikTok-a-Thon_for_Trans_Healthcare" title="TikTok-a-Thon for Trans Healthcare">TikTok-a-Thon for Trans Healthcare</a></li> <li><a href="/wiki/YouTubers_vs._TikTokers" title="YouTubers vs. TikTokers">YouTubers vs. TikTokers</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/2023_United_Kingdom_pupil_protests" title="2023 United Kingdom pupil protests">2023 United Kingdom pupil protests</a></li> <li><a href="/wiki/Accusations_of_Russian_interference_in_the_2024_Romanian_presidential_election" title="Accusations of Russian interference in the 2024 Romanian presidential election">Accusations of Russian interference in the 2024 Romanian presidential election</a></li> <li><a href="/wiki/ByteDance" title="ByteDance">ByteDance</a></li> <li><a href="/wiki/Musical.ly" title="Musical.ly">Musical.ly</a></li> <li><a class="mw-selflink selflink">RedNote/Xiaohongshu</a></li> <li><a href="/wiki/SoundOn" title="SoundOn">SoundOn</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:TikTok" title="Category:TikTok">Category</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235" /></div><div role="navigation" class="navbox" aria-labelledby="Social_networking_services248" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Social_networking_services" title="Template:Social networking services"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Social_networking_services" title="Template talk:Social networking services"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Social_networking_services" title="Special:EditPage/Template:Social networking services"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Social_networking_services248" style="font-size:114%;margin:0 4em"><a href="/wiki/Social_networking_service" title="Social networking service">Social networking services</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_social_networking_services" title="List of social networking services">Personal</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/23snaps" title="23snaps">23snaps</a></li> <li><a href="/wiki/Amikumu" title="Amikumu">Amikumu</a></li> <li><a href="/wiki/Anobii" title="Anobii">anobii</a></li> <li><a href="/wiki/Are.na" title="Are.na">Are.na</a></li> <li><a href="/wiki/Badoo" title="Badoo">Badoo</a></li> <li><a href="/wiki/BeReal" title="BeReal">BeReal</a></li> <li><a href="/wiki/Bluesky" title="Bluesky">Bluesky</a></li> <li><a href="/wiki/BharatMatrimony" title="BharatMatrimony">BharatMatrimony</a></li> <li><a href="/wiki/Bondee" title="Bondee">Bondee</a></li> <li><a href="/wiki/Bumble" title="Bumble">Bumble</a></li> <li><a href="/wiki/Cara_(app)" title="Cara (app)">Cara</a></li> <li><a href="/wiki/Clapper_(service)" title="Clapper (service)">Clapper</a></li> <li><a href="/wiki/Clubhouse_(app)" title="Clubhouse (app)">Clubhouse</a></li> <li><a href="/wiki/Convoz" title="Convoz">Convoz</a></li> <li><a href="/wiki/Cyworld" title="Cyworld">Cyworld</a></li> <li><a href="/wiki/Diaspora_(social_network)" title="Diaspora (social network)">Diaspora</a></li> <li><a href="/wiki/Display_(social_network)" title="Display (social network)">display</a></li> <li><a href="/wiki/Douban" title="Douban">Douban</a></li> <li><a href="/wiki/Draugiem.lv" title="Draugiem.lv">Draugiem.lv</a></li> <li><a href="/wiki/Facebook" title="Facebook">Facebook</a></li> <li><a href="/wiki/Foursquare_City_Guide" title="Foursquare City Guide">Foursquare City Guide</a></li> <li><a href="/wiki/Foursquare_Swarm" title="Foursquare Swarm">Foursquare Swarm</a></li> <li><a href="/wiki/Friendica" title="Friendica">Friendica</a></li> <li><a href="/wiki/Gab_(social_network)" title="Gab (social network)">Gab</a></li> <li><a href="/wiki/Gapo" title="Gapo">Gapo</a></li> <li><a href="/wiki/Gas_(app)" title="Gas (app)">Gas</a></li> <li><a href="/wiki/Gettr" title="Gettr">Gettr</a></li> <li><a href="/wiki/GNU_social" title="GNU social">GNU social</a></li> <li><a href="/wiki/Hi5" title="Hi5">Hi5</a></li> <li><a href="/wiki/Hive_Social" title="Hive Social">Hive Social</a></li> <li><a href="/wiki/Huddles_(app)" title="Huddles (app)">Huddles</a></li> <li><a href="/wiki/Idka" title="Idka">Idka</a></li> <li><a href="/wiki/Instagram" title="Instagram">Instagram</a></li> <li><a href="/wiki/IRC-Galleria" title="IRC-Galleria">IRC-Galleria</a></li> <li><a href="/wiki/Kuaishou" title="Kuaishou">Kuaishou</a></li> <li><a href="/wiki/Kumu_(social_network)" title="Kumu (social network)">Kumu</a></li> <li><a href="/wiki/Letterboxd" title="Letterboxd">Letterboxd</a></li> <li><a href="/wiki/Likee" title="Likee">Likee</a></li> <li><a href="/wiki/LiveJournal" title="LiveJournal">LiveJournal</a></li> <li><a href="/wiki/Jeevansathi.com" title="Jeevansathi.com">Jeevansathi.com</a></li> <li><a href="/wiki/Matrimony.com" title="Matrimony.com">Matrimony.com</a></li> <li><a href="/wiki/Marco_Polo_(app)" title="Marco Polo (app)">Marco Polo</a></li> <li><a href="/wiki/Mastodon_(social_network)" title="Mastodon (social network)">Mastodon</a></li> <li><a href="/wiki/The_Meet_Group" title="The Meet Group">The Meet Group</a></li> <li><a href="/wiki/Meetup" title="Meetup">Meetup</a></li> <li><a href="/wiki/MeWe" title="MeWe">MeWe</a></li> <li><a href="/wiki/Miaopai" title="Miaopai">Miaopai</a></li> <li><a href="/wiki/Micro.blog" title="Micro.blog">micro.blog</a></li> <li><a href="/wiki/Minds_(social_network)" title="Minds (social network)">Minds</a></li> <li><a href="/wiki/Mixi" title="Mixi">Mixi</a></li> <li><a href="/wiki/MX_Player#MX_TakaTak" title="MX Player">MX TakaTak</a></li> <li><a href="/wiki/My_World@Mail.Ru" title="My World@Mail.Ru">My World@Mail.Ru</a></li> <li><a href="/wiki/Myspace" title="Myspace">Myspace</a></li> <li><a href="/wiki/Nextdoor" title="Nextdoor">Nextdoor</a></li> <li><a href="/wiki/Odnoklassniki" title="Odnoklassniki">Odnoklassniki</a></li> <li><a href="/wiki/Parler" title="Parler">Parler</a></li> <li><a href="/wiki/Peach_(social_network)" title="Peach (social network)">Peach</a></li> <li><a href="/wiki/Pinterest" title="Pinterest">Pinterest</a></li> <li><a href="/wiki/Pixnet" title="Pixnet">Pixnet</a></li> <li><a href="/wiki/Pleroma_(software)" title="Pleroma (software)">Pleroma</a></li> <li><a href="/wiki/Plurk" title="Plurk">Plurk</a></li> <li><a href="/wiki/Promo.com" title="Promo.com">Promo.com</a></li> <li><a href="/wiki/Qzone" title="Qzone">Qzone</a></li> <li><a href="/wiki/Readgeek" title="Readgeek">Readgeek</a></li> <li><a class="mw-selflink selflink">RedNote/Xiaohongshu</a></li> <li><a href="/wiki/Renren" title="Renren">Renren</a></li> <li><a href="/wiki/Shaadi.com" title="Shaadi.com">Shaadi.com</a></li> <li><a href="/wiki/ShareChat" title="ShareChat">ShareChat</a></li> <li><a href="/wiki/Shuffles_by_Pinterest" title="Shuffles by Pinterest">Shuffles</a></li> <li><a href="/wiki/Snapchat" title="Snapchat">Snapchat</a></li> <li><a href="/wiki/Snow_(app)" title="Snow (app)">Snow</a></li> <li><a href="/wiki/Spaces_(social_network)" title="Spaces (social network)">Spaces</a></li> <li><a href="/wiki/Tagged_(website)" title="Tagged (website)">Tagged</a></li> <li><a href="/wiki/Tal_Canal" title="Tal Canal">Tal Canal</a></li> <li><a href="/wiki/Tellonym" title="Tellonym">Tellonym</a></li> <li><a href="/wiki/Threads_(social_network)" title="Threads (social network)">Threads</a></li> <li><a href="/wiki/TikTok" title="TikTok">TikTok</a></li> <li><a href="/wiki/Tinder_(app)" title="Tinder (app)">Tinder</a></li> <li><a href="/wiki/Triller_(app)" title="Triller (app)">Triller</a></li> <li><a href="/wiki/Truth_Social" title="Truth Social">Truth Social</a></li> <li><a href="/wiki/Tuenti" title="Tuenti">Tuenti</a></li> <li><a href="/wiki/Tumblr" title="Tumblr">Tumblr</a></li> <li><a href="/wiki/TV_Time" title="TV Time">TV Time</a></li> <li><a href="/wiki/Twitter" title="Twitter">Twitter</a>/<a href="/wiki/X_(social_media_platform)" class="mw-redirect" title="X (social media platform)">X</a></li> <li><a href="/wiki/Untappd" title="Untappd">Untappd</a></li> <li><a href="/wiki/Vero_(app)" title="Vero (app)">Vero</a></li> <li><a href="/wiki/VK_(service)" title="VK (service)">VK</a></li> <li><a href="/wiki/Weibo" title="Weibo">Weibo</a></li> <li><a href="/wiki/Whisper_(app)" title="Whisper (app)">Whisper</a></li> <li><a href="/wiki/Yik_Yak" title="Yik Yak">Yik Yak</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Professional_network_service" title="Professional network service">Professional</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Academia.edu" title="Academia.edu">Academia.edu</a></li> <li><a href="/wiki/Behance" title="Behance">Behance</a></li> <li><a href="/wiki/Brainly" title="Brainly">Brainly</a></li> <li><a href="/wiki/HCL_Connections" title="HCL Connections">HCL Connections</a></li> <li><a href="/wiki/LinkedIn" title="LinkedIn">LinkedIn</a></li> <li><a href="/wiki/Moodle" title="Moodle">Moodle</a></li> <li><a href="/wiki/ResearchGate" title="ResearchGate">ResearchGate</a></li> <li><a href="/wiki/Solaborate" title="Solaborate">Solaborate</a></li> <li><a href="/wiki/Viadeo" title="Viadeo">Viadeo</a></li> <li><a href="/wiki/XING" title="XING">XING</a></li> <li><a href="/wiki/Yammer" class="mw-redirect" title="Yammer">Yammer</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_defunct_social_networking_services" title="List of defunct social networking services">Defunct</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App.net" title="App.net">App.net</a></li> <li><a href="/wiki/AsianAve" title="AsianAve">AsianAve</a></li> <li><a href="/wiki/Ask.fm" title="Ask.fm">Ask.fm</a></li> <li><a href="/wiki/Avatars_United" title="Avatars United">Avatars United</a></li> <li><a href="/wiki/Bebo" title="Bebo">Bebo</a></li> <li><a href="/wiki/Bolt_(website)" title="Bolt (website)">Bolt</a></li> <li><a href="/wiki/BranchOut" title="BranchOut">BranchOut</a></li> <li><a href="/wiki/Capazoo" title="Capazoo">Capazoo</a></li> <li><a href="/wiki/Cloob" title="Cloob">Cloob</a></li> <li><a href="/wiki/Cohost" title="Cohost">Cohost</a></li> <li><a href="/wiki/EConozco" title="EConozco">eConozco</a></li> <li><a href="/wiki/Edmodo" title="Edmodo">Edmodo</a></li> <li><a href="/wiki/Ello_(social_network)" title="Ello (social network)">Ello</a></li> <li><a href="/wiki/Emojli" title="Emojli">Emojli</a></li> <li><a href="/wiki/EWorld" title="EWorld">eWorld</a></li> <li><a href="/wiki/Eyegroove" title="Eyegroove">Eyegroove</a></li> <li><a href="/wiki/FitFinder" title="FitFinder">FitFinder</a></li> <li><a href="/wiki/FriendFeed" title="FriendFeed">FriendFeed</a></li> <li><a href="/wiki/Friends_Reunited" title="Friends Reunited">Friends Reunited</a></li> <li><a href="/wiki/Friendster" title="Friendster">Friendster</a></li> <li><a href="/wiki/Google%2B" title="Google+">Google+</a></li> <li><a href="/wiki/Google_Buzz" title="Google Buzz">Google Buzz</a></li> <li><a href="/wiki/Google_Currents_(social_app)" title="Google Currents (social app)">Google Currents</a></li> <li><a href="/wiki/Grono.net" title="Grono.net">Grono.net</a></li> <li><a href="/wiki/Heello" title="Heello">Heello</a></li> <li><a href="/wiki/Hello_(social_network)" title="Hello (social network)">Hello</a></li> <li><a href="/wiki/Highlight_(application)" title="Highlight (application)">Highlight</a></li> <li><a href="/wiki/Houseparty_(app)" title="Houseparty (app)">Houseparty</a></li> <li><a href="/wiki/Hyves" title="Hyves">Hyves</a></li> <li><a href="/wiki/IdeaPlane" title="IdeaPlane">IdeaPlane</a></li> <li><a href="/wiki/IGTV" title="IGTV">IGTV</a></li> <li><a href="/wiki/ITunes_Ping" title="ITunes Ping">iTunes Ping</a></li> <li><a href="/wiki/IWiW" title="IWiW">iWiW</a></li> <li><a href="/wiki/Jaiku" title="Jaiku">Jaiku</a></li> <li><a href="/wiki/Keek" title="Keek">Keek</a></li> <li><a href="/wiki/Koo_(social_network)" title="Koo (social network)">Koo</a></li> <li><a href="/wiki/Lifeknot" title="Lifeknot">Lifeknot</a></li> <li><a href="/wiki/LunarStorm" title="LunarStorm">LunarStorm</a></li> <li><a href="/wiki/Me2day" title="Me2day">Me2day</a></li> <li><a href="/wiki/Meerkat_(app)" title="Meerkat (app)">Meerkat</a></li> <li><a href="/wiki/Miiverse" title="Miiverse">Miiverse</a></li> <li><a href="/wiki/MixBit" title="MixBit">MixBit</a></li> <li><a href="/wiki/Mobli" title="Mobli">Mobli</a></li> <li><a href="/wiki/Mugshot_(website)" title="Mugshot (website)">Mugshot</a></li> <li><a href="/wiki/Multiply_(website)" title="Multiply (website)">Multiply</a></li> <li><a href="/wiki/Musical.ly" title="Musical.ly">Musical.ly</a></li> <li><a href="/wiki/Natter_(social_network)" title="Natter (social network)">Natter</a></li> <li><a href="/wiki/Netlog" title="Netlog">Netlog</a></li> <li><a href="/wiki/NK.pl" title="NK.pl">NK.pl</a></li> <li><a href="/wiki/Orkut" title="Orkut">Orkut</a></li> <li><a href="/wiki/Path_(social_network)" title="Path (social network)">Path</a></li> <li><a href="/wiki/Periscope_(service)" title="Periscope (service)">Periscope</a></li> <li><a href="/wiki/Pheed" title="Pheed">Pheed</a></li> <li><a href="/wiki/Piczo" title="Piczo">Piczo</a></li> <li><a href="/wiki/PlanetAll" title="PlanetAll">PlanetAll</a></li> <li><a href="/wiki/Posterous" title="Posterous">Posterous</a></li> <li><a href="/wiki/Pownce" title="Pownce">Pownce</a></li> <li><a href="/wiki/Qaiku" title="Qaiku">Qaiku</a></li> <li><a href="/wiki/Sciencescape" class="mw-redirect" title="Sciencescape">Sciencescape</a> (Meta<sup>α</sup>)</li> <li><a href="/wiki/SixDegrees.com" title="SixDegrees.com">SixDegrees.com</a></li> <li><a href="/wiki/Skyrock_(social_network_site)" title="Skyrock (social network site)">Skyrock</a></li> <li><a href="/wiki/So.cl" title="So.cl">So.cl</a></li> <li><a href="/wiki/Spotify_Live" title="Spotify Live">Spotify Live</a></li> <li><a href="/wiki/Spring.me" title="Spring.me">Spring.me</a></li> <li><a href="/wiki/Streetlife_(website)" title="Streetlife (website)">Streetlife</a></li> <li><a href="/wiki/StudiVZ" title="StudiVZ">StudiVZ</a></li> <li><a href="/wiki/Surfbook" title="Surfbook">Surfbook</a></li> <li><a href="/wiki/Talkbits" title="Talkbits">Talkbits</a></li> <li><a href="/wiki/Taringa!" title="Taringa!">Taringa!</a></li> <li><a href="/wiki/Tbh" title="Tbh">tbh</a></li> <li><a href="/wiki/Tea_Party_Community" title="Tea Party Community">Tea Party Community</a></li> <li><a href="/wiki/Third_Voice" title="Third Voice">Third Voice</a></li> <li><a href="/wiki/Tout_(company)" title="Tout (company)">Tout</a></li> <li><a href="/wiki/Tribe.net" title="Tribe.net">tribe.net</a></li> <li><a href="/wiki/Tvtag" title="Tvtag">tvtag</a></li> <li><a href="/wiki/Vine_(service)" title="Vine (service)">Vine</a></li> <li><a href="/wiki/Windows_Live_Spaces" title="Windows Live Spaces">Windows Live Spaces</a></li> <li><a href="/wiki/Wretch_(website)" title="Wretch (website)">Wretch</a></li> <li><a href="/wiki/Xanga" title="Xanga">Xanga</a></li> <li><a href="/wiki/Yahoo_360%C2%B0" title="Yahoo 360°">Yahoo! 360°</a></li> <li><a href="/wiki/Yahoo_Kickstart" title="Yahoo Kickstart">Yahoo! Kickstart</a></li> <li><a href="/wiki/Yahoo_Mash" title="Yahoo Mash">Yahoo! Mash</a></li> <li><a href="/wiki/Yahoo_Meme" title="Yahoo Meme">Yahoo! Meme</a></li> <li><a href="/wiki/Yo_(app)" title="Yo (app)">Yo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Services</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Comparison_of_social_networking_software" title="Comparison of social networking software">Software comparison</a></li> <li><a href="/wiki/White-label_product" title="White-label product">White-label</a> <ul><li><a href="/wiki/Ning_(website)" title="Ning (website)">Ning</a></li> <li><a href="/wiki/Wall.fm" title="Wall.fm">Wall.fm</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Tools</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Social_network_analysis_software" title="Social network analysis software">Analysis software</a></li> <li><a href="/wiki/Diaspora_(social_network)" title="Diaspora (social network)">Diaspora</a></li> <li><a href="/wiki/Web_2.0_Suicide_Machine" title="Web 2.0 Suicide Machine">Web 2.0 Suicide Machine</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Concepts</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Attention_inequality" title="Attention inequality">Attention inequality</a></li> <li><a href="/wiki/Confessions_page" title="Confessions page">Confessions page</a></li> <li><a href="/wiki/Cybersectarianism" title="Cybersectarianism">Cybersectarianism</a></li> <li><a href="/wiki/Fediverse" title="Fediverse">Fediverse</a></li> <li><a href="/wiki/Online_identity" title="Online identity">Online identity</a></li> <li><a href="/wiki/Small-world_experiment" title="Small-world experiment">Small-world experiment</a></li> <li><a href="/wiki/Small-world_network" title="Small-world network">Small-world network</a></li> <li><a href="/wiki/Social_network" title="Social network">Social network</a></li> <li><a href="/wiki/Thirst_trap" title="Thirst trap">Thirst trap</a></li> <li><a href="/wiki/User_profile" title="User profile">User profile</a></li> <li><a href="/wiki/Virtual_community" title="Virtual community">Virtual community</a> <ul><li><a href="/wiki/List_of_virtual_communities_with_more_than_1_million_users" title="List of virtual communities with more than 1 million users">list</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Applications</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hospitality_exchange_service" title="Hospitality exchange service">Hospitality exchange service</a></li> <li><a href="/wiki/Mobile_social_network" title="Mobile social network">Mobile</a></li> <li><a href="/wiki/Online_dating" title="Online dating">Online dating</a> <ul><li><a href="/wiki/Comparison_of_online_dating_services" title="Comparison of online dating services">comparison</a></li></ul></li> <li><a href="/wiki/Social_network_advertising" title="Social network advertising">Social network advertising</a></li> <li><a href="/wiki/Social_network_hosting_service" title="Social network hosting service">Social network hosting service</a></li> <li><a href="/wiki/Social_profiling" title="Social profiling">Social profiling</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/User_interface" title="User interface">User interface</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Activity_stream" title="Activity stream">Activity stream</a></li> <li><a href="/wiki/Brand_page" title="Brand page">Brand page</a></li> <li><a href="/wiki/Group_(online_social_networking)" title="Group (online social networking)">Groups</a></li> <li><a href="/wiki/Hashtag" title="Hashtag">Hashtag</a></li> <li><a href="/wiki/Like_button" title="Like button">Like button</a></li> <li><a href="/wiki/Online_petition" title="Online petition">Online petitions</a></li> <li><a href="/wiki/Open-access_poll" title="Open-access poll">Polling</a></li> <li><a href="/wiki/Reblogging" title="Reblogging">Reblogging</a></li> <li><a href="/wiki/Story_(social_media)" title="Story (social media)">Story</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Implications</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Issues_relating_to_social_networking_services" title="Issues relating to social networking services">Issues</a></li> <li><a href="/wiki/Privacy_concerns_with_social_networking_services" title="Privacy concerns with social networking services">Privacy concerns</a></li> <li><a href="/wiki/Problematic_social_media_use" title="Problematic social media use">Problematic social media use</a></li> <li><a href="/wiki/Use_of_social_network_websites_in_investigations" title="Use of social network websites in investigations">Use in investigations</a></li> <li><a href="/wiki/Social_media_use_in_politics" title="Social media use in politics">Use in politics</a></li> <li><a href="/wiki/Gender_differences_in_social_network_service_use" title="Gender differences in social network service use">User gender differences</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Protocols</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/ActivityPub" title="ActivityPub">ActivityPub</a></li> <li><a href="/wiki/AT_Protocol" title="AT Protocol">AT Protocol</a></li> <li><a href="/wiki/Decentralized_Social_Networking_Protocol" class="mw-redirect" title="Decentralized Social Networking Protocol">Decentralized Social Networking Protocol</a></li> <li><a href="/wiki/Distributed_Social_Networking_Protocol" title="Distributed Social Networking Protocol">Distributed Social Networking Protocol</a> (defunct)</li> <li><a href="/wiki/Micropub_(protocol)" title="Micropub (protocol)">Micropub</a></li> <li><a href="/wiki/Nostr" title="Nostr">Nostr</a></li> <li><a href="/wiki/OpenSocial" title="OpenSocial">OpenSocial</a> (defunct)</li> <li><a href="/wiki/OStatus" title="OStatus">OStatus</a></li> <li><a href="/wiki/Pump.io" title="Pump.io">Pump.io</a></li> <li><a href="/wiki/XMPP" title="XMPP">XMPP</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?useformat=desktop&type=1x1&usesul3=0" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Xiaohongshu&oldid=1279857170">https://en.wikipedia.org/w/index.php?title=Xiaohongshu&oldid=1279857170</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:2013_establishments_in_Shanghai" title="Category:2013 establishments in Shanghai">2013 establishments in Shanghai</a></li><li><a href="/wiki/Category:Companies_based_in_Shanghai" title="Category:Companies based in Shanghai">Companies based in Shanghai</a></li><li><a href="/wiki/Category:Online_marketplaces_of_China" title="Category:Online marketplaces of China">Online marketplaces of China</a></li><li><a href="/wiki/Category:Image-sharing_websites" title="Category:Image-sharing websites">Image-sharing websites</a></li><li><a href="/wiki/Category:Internet_properties_established_in_2013" title="Category:Internet properties established in 2013">Internet properties established in 2013</a></li><li><a href="/wiki/Category:E-commerce_in_China" title="Category:E-commerce in China">E-commerce in China</a></li><li><a href="/wiki/Category:HarmonyOS_software" title="Category:HarmonyOS software">HarmonyOS software</a></li><li><a href="/wiki/Category:Android_(operating_system)_software" title="Category:Android (operating system) software">Android (operating system) software</a></li><li><a href="/wiki/Category:IOS_software" title="Category:IOS software">IOS software</a></li><li><a href="/wiki/Category:Mobile_applications" title="Category:Mobile applications">Mobile applications</a></li><li><a href="/wiki/Category:Social_media_companies" title="Category:Social media companies">Social media companies</a></li><li><a href="/wiki/Category:Social_networking_services" title="Category:Social networking services">Social networking services</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:CS1_Simplified_Chinese-language_sources_(zh-hans)" title="Category:CS1 Simplified Chinese-language sources (zh-hans)">CS1 Simplified Chinese-language sources (zh-hans)</a></li><li><a href="/wiki/Category:Pages_containing_links_to_subscription-only_content" title="Category:Pages containing links to subscription-only content">Pages containing links to subscription-only content</a></li><li><a href="/wiki/Category:CS1_uses_Chinese-language_script_(zh)" title="Category:CS1 uses Chinese-language script (zh)">CS1 uses Chinese-language script (zh)</a></li><li><a href="/wiki/Category:CS1_Chinese_(China)-language_sources_(zh-cn)" title="Category:CS1 Chinese (China)-language sources (zh-cn)">CS1 Chinese (China)-language sources (zh-cn)</a></li><li><a href="/wiki/Category:CS1_Chinese-language_sources_(zh)" title="Category:CS1 Chinese-language sources (zh)">CS1 Chinese-language sources (zh)</a></li><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_matches_Wikidata" title="Category:Short description matches Wikidata">Short description matches Wikidata</a></li><li><a href="/wiki/Category:Use_dmy_dates_from_January_2025" title="Category:Use dmy dates from January 2025">Use dmy dates from January 2025</a></li><li><a href="/wiki/Category:Articles_containing_Chinese-language_text" title="Category:Articles containing Chinese-language text">Articles containing Chinese-language text</a></li><li><a href="/wiki/Category:Articles_containing_simplified_Chinese-language_text" title="Category:Articles containing simplified Chinese-language text">Articles containing simplified Chinese-language text</a></li><li><a href="/wiki/Category:Articles_containing_potentially_dated_statements_from_2020" title="Category:Articles containing potentially dated statements from 2020">Articles containing potentially dated statements from 2020</a></li><li><a href="/wiki/Category:All_articles_containing_potentially_dated_statements" title="Category:All articles containing potentially dated statements">All articles containing potentially dated statements</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 11 March 2025, at 00:15<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. By using this site, you agree to the <a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Terms_of_Use" class="extiw" title="foundation:Special:MyLanguage/Policy:Terms of Use">Terms of Use</a> and <a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy" class="extiw" title="foundation:Special:MyLanguage/Policy:Privacy policy">Privacy Policy</a>. Wikipedia® is a registered trademark of the <a rel="nofollow" class="external text" href="https://wikimediafoundation.org/">Wikimedia Foundation, Inc.</a>, a non-profit organization.</li> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy">Privacy policy</a></li> <li id="footer-places-about"><a href="/wiki/Wikipedia:About">About Wikipedia</a></li> <li id="footer-places-disclaimers"><a href="/wiki/Wikipedia:General_disclaimer">Disclaimers</a></li> <li id="footer-places-contact"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us">Contact Wikipedia</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Code of Conduct</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Developers</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/en.wikipedia.org">Statistics</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Cookie statement</a></li> <li id="footer-places-mobileview"><a href="//en.m.wikipedia.org/w/index.php?title=Xiaohongshu&mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Mobile view</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><picture><source media="(min-width: 500px)" srcset="/static/images/footer/wikimedia-button.svg" width="84" height="29"><img src="/static/images/footer/wikimedia.svg" width="25" height="25" alt="Wikimedia Foundation" lang="en" loading="lazy"></picture></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><picture><source media="(min-width: 500px)" srcset="/w/resources/assets/poweredby_mediawiki.svg" width="88" height="31"><img src="/w/resources/assets/mediawiki_compact.svg" alt="Powered by MediaWiki" lang="en" width="25" height="25" loading="lazy"></picture></a></li> </ul> </footer> </div> </div> </div> <div class="vector-header-container vector-sticky-header-container"> <div id="vector-sticky-header" class="vector-sticky-header"> <div class="vector-sticky-header-start"> <div class="vector-sticky-header-icon-start vector-button-flush-left vector-button-flush-right" aria-hidden="true"> <button class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-sticky-header-search-toggle" tabindex="-1" data-event-name="ui.vector-sticky-search-form.icon"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </button> </div> <div role="search" class="vector-search-box-vue vector-search-box-show-thumbnail vector-search-box"> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail"> <form action="/w/index.php" id="vector-sticky-search-form" class="cdx-search-input cdx-search-input--has-end-button"> <div class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Search Wikipedia"> <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Search"> </div> <button class="cdx-button cdx-search-input__end-button">Search</button> </form> </div> </div> </div> <div class="vector-sticky-header-context-bar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-sticky-header-toc" class="vector-dropdown mw-portlet mw-portlet-sticky-header-toc vector-sticky-header-toc vector-button-flush-left" > <input type="checkbox" id="vector-sticky-header-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-sticky-header-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-sticky-header-toc-label" for="vector-sticky-header-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-sticky-header-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div class="vector-sticky-header-context-bar-primary" aria-hidden="true" ><span class="mw-page-title-main">Xiaohongshu</span></div> </div> </div> <div class="vector-sticky-header-end" aria-hidden="true"> <div class="vector-sticky-header-icons"> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-talk-sticky-header" tabindex="-1" data-event-name="talk-sticky-header"><span class="vector-icon mw-ui-icon-speechBubbles mw-ui-icon-wikimedia-speechBubbles"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-subject-sticky-header" tabindex="-1" data-event-name="subject-sticky-header"><span class="vector-icon mw-ui-icon-article mw-ui-icon-wikimedia-article"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-history-sticky-header" tabindex="-1" data-event-name="history-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-history mw-ui-icon-wikimedia-wikimedia-history"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only mw-watchlink" id="ca-watchstar-sticky-header" tabindex="-1" data-event-name="watch-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-star mw-ui-icon-wikimedia-wikimedia-star"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-edit-sticky-header" tabindex="-1" data-event-name="wikitext-edit-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-wikiText mw-ui-icon-wikimedia-wikimedia-wikiText"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-ve-edit-sticky-header" tabindex="-1" data-event-name="ve-edit-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-edit mw-ui-icon-wikimedia-wikimedia-edit"></span> <span></span> </a> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only" id="ca-viewsource-sticky-header" tabindex="-1" data-event-name="ve-edit-protected-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-editLock mw-ui-icon-wikimedia-wikimedia-editLock"></span> <span></span> </a> </div> <div class="vector-sticky-header-buttons"> <button class="cdx-button cdx-button--weight-quiet mw-interlanguage-selector" id="p-lang-btn-sticky-header" tabindex="-1" data-event-name="ui.dropdown-p-lang-btn-sticky-header"><span class="vector-icon mw-ui-icon-wikimedia-language mw-ui-icon-wikimedia-wikimedia-language"></span> <span>25 languages</span> </button> <a href="#" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive" id="ca-addsection-sticky-header" tabindex="-1" data-event-name="addsection-sticky-header"><span class="vector-icon mw-ui-icon-speechBubbleAdd-progressive mw-ui-icon-wikimedia-speechBubbleAdd-progressive"></span> <span>Add topic</span> </a> </div> <div class="vector-sticky-header-icon-end"> <div class="vector-user-links"> </div> </div> </div> </div> </div> <div class="mw-portlet mw-portlet-dock-bottom emptyPortlet" id="p-dock-bottom"> <ul> </ul> </div> <script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.eqiad.main-6d78b94fdf-899pj","wgBackendResponseTime":280,"wgPageParseReport":{"limitreport":{"cputime":"0.920","walltime":"1.147","ppvisitednodes":{"value":8783,"limit":1000000},"postexpandincludesize":{"value":247563,"limit":2097152},"templateargumentsize":{"value":11580,"limit":2097152},"expansiondepth":{"value":25,"limit":100},"expensivefunctioncount":{"value":7,"limit":500},"unstrip-depth":{"value":1,"limit":20},"unstrip-size":{"value":275137,"limit":5000000},"entityaccesscount":{"value":2,"limit":400},"timingprofile":["100.00% 992.059 1 -total"," 36.35% 360.622 1 Template:Reflist"," 29.45% 292.149 3 Template:Infobox"," 23.96% 237.709 1 Template:Infobox_company"," 19.32% 191.643 34 Template:Cite_news"," 9.75% 96.760 1 Template:Lang"," 9.37% 92.972 26 Template:Cite_web"," 8.00% 79.322 4 Template:Navbox"," 7.70% 76.418 1 Template:TikTok_navbox"," 7.31% 72.514 1 Template:Short_description"]},"scribunto":{"limitreport-timeusage":{"value":"0.573","limit":"10.000"},"limitreport-memusage":{"value":26263563,"limit":52428800}},"cachereport":{"origin":"mw-web.eqiad.main-6d78b94fdf-ddg6d","timestamp":"20250320221735","ttl":2592000,"transientcontent":false}}});});</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","name":"Xiaohongshu","url":"https:\/\/en.wikipedia.org\/wiki\/Xiaohongshu","sameAs":"http:\/\/www.wikidata.org\/entity\/Q55637991","mainEntity":"http:\/\/www.wikidata.org\/entity\/Q55637991","author":{"@type":"Organization","name":"Contributors to Wikimedia projects"},"publisher":{"@type":"Organization","name":"Wikimedia Foundation, Inc.","logo":{"@type":"ImageObject","url":"https:\/\/www.wikimedia.org\/static\/images\/wmf-hor-googpub.png"}},"datePublished":"2018-03-01T14:25:36Z","dateModified":"2025-03-11T00:15:29Z","image":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/c\/c1\/XiaohongshuLOGO.svg","headline":"Chinese social media and e-commerce platform"}</script> </body> </html>