Experience Marketing Agency | Jack Morton Worldwide

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Design</a> </li> <li> <a href="/services/tradeshow-marketing-services/">Exhibits & Trade Shows</a> </li> </ul> </div> </li> <li> <a href="/experience-better/"><span>Insights</span></a> </li> <li> <a href="/news-ideas/"><span>Press</span></a> </li> <li> <a href="#"> <span> Brands </span> </a> <button class="c-site-nav__dropdown-trigger" data-module="accordion" data-close-others="true" aria-pressed="false"> <span class="u-visually-hidden">Open Menu</span> </button> <div class="c-site-nav__dropdown js-nav-dropdown"> <ul class="c-site-nav__dropdown-list"> <li> <a href="https://wearegenuine.com">Genuine</a> </li> <li> <a href="https://jack-health.com">Jack Health</a> </li> <li> <a href="/services/sponsorship-consulting/">Jack 39</a> </li> <li> <a href="/jackx/">Jack X</a> </li> <li> <a href="https://heyvivi.com">Vivi</a> </li> </ul> </div> </li> <li> <a href="/contact/"><span>Contact</span></a> </li> </ul> </div> </div> </div> </nav> <div class="o-container o-container--wide c-hero__container"> <div class="c-hero__content"> <h1 class="c-hero__title"> Experience Content </h1> </div> <div class="c-hero__button"> <a href="https://youtu.be/L6MEbQwrvuM" class="c-cta-link c-cta-link--white" data-lity> <span class="c-cta-link__text">Watch Reel</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#play"></use> </svg> </span> </a> </div> </div> <div class="c-hero__img"> <img class="skip-lazy" fetchpriority="high" src="https://jackmorton.com/wp-content/uploads/2021/07/Artboard-1_Services-jpg.webp" loading="eager" data-adaptive-images="true" width="800" height="600" alt="Experience Marketing Agency" /> </div> </header> <main class="c-main"> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-4-of-10@lg"> <h2 class="c-title"> Experience Content <span class="u-underline">Services</span> </h2> </div> <div class="o-layout__item u-5-of-10@lg"> <div class="u-pt-xxl@lg"> <div class="s-wysiwyg"> <p><p>When it comes to content, consumer expectations for entertainment, innovation and interaction are higher than ever.</p> <p>Simply put, content is everything and nothing but amazing will do.</p> <p>That’s why we’re obsessed with what we call <strong>experience content</strong> — content that enables, embodies, or extends a brand experience — making it possible to reach a much broader audience in richer ways. Experience content creates buzz, shifts perception and sparks conversation.</p> <p>At Jack, we focus on three main types of experience content.</p> <p><strong>Content </strong><strong><u>for</u></strong><strong> an experience</strong> enables experiences so people can learn about the brand. It often supports, augments, or promotes a brand experience.</p> <p><strong>Content <u>as</u> an experience</strong> allows people to live the brand. It may be active (requiring interaction) or passive (requiring only consumption), but it’s always multi-layered.</p> <p><strong>Content <u>from</u> an experience</strong> extends experiences so more people can engage with the brand. It recaps, documents, or is born from the experience.</p> <p>Whether experience content is created for, as, or from an experience, experience brand agencies like Jack have an unfair advantage when it comes to planning, concepting and directing experience content. Just take a look at some of the experience marketing content we’ve created.</p> </p> </div> </div> </div> </div> </div> </div> </section>   <section class="c-section c-section--ornament"> <div class="c-section__title"> <h2>Experiences</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/tiktok/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">TikTok</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">LIVE Fest 2024</div> <div class="c-panel__img"> <img width="2560" height="1707" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-scaled.jpg" class="lazy lazy-hidden attachment-25842 size-25842 wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-scaled.jpg 2560w, https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-300x200.jpg 300w, https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-1024x683.jpg 1024w, https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-768x512.jpg 768w, https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-1536x1024.jpg 1536w, https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-2048x1365.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /><noscript><img width="2560" height="1707" src="https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-scaled.jpg" class="attachment-25842 size-25842 wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-scaled.jpg 2560w, https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-300x200.jpg 300w, https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-1024x683.jpg 1024w, https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-768x512.jpg 768w, https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-1536x1024.jpg 1536w, https://jackmorton.com/wp-content/uploads/2024/05/4J6A0450-2048x1365.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/magnum-classic-remix-arcade/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Unilever / Magnum</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">Magnum Classic Remix Arcade</div> <div class="c-panel__img"> <img width="1600" height="900" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2023/08/Hero_ClassicRemix.jpg" class="lazy lazy-hidden attachment-25439 size-25439 wp-post-image" alt="A vibrantly colored arcade room is full of people interacting with the different games that are all Magnum branded. 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// Function to add focusin and focusout event listeners to each slide var addFocusEvents = function() { flkty.slides.forEach(function(slide, index) { var focusableElements = slide.getCellElements()[0].querySelectorAll('a, button, input, select, textarea, [tabindex]:not([tabindex="-1"])'); focusableElements.forEach(function(el) { el.addEventListener('focusin', function() { flkty.select(index); // Select the slide corresponding to the focused element }); }); }); }; // Call addFocusEvents when Flickity is ready flkty.on('ready', addFocusEvents); }); </script> <script type="text/javascript"> document.addEventListener('DOMContentLoaded', function() { var darkModeToggle = document.getElementById('dark-mode-toggle'); var highContrastToggle = document.getElementById('high-contrast-toggle'); // Dark Mode toggle darkModeToggle.addEventListener('change', function() { if (this.checked) { document.body.classList.add('dark-mode'); localStorage.setItem('darkMode', 'enabled'); } else { document.body.classList.remove('dark-mode'); localStorage.setItem('darkMode', 'disabled'); } }); // High Contrast toggle highContrastToggle.addEventListener('change', function() { if (this.checked) { document.body.classList.add('high-contrast'); localStorage.setItem('highContrast', 'enabled'); } else { document.body.classList.remove('high-contrast'); localStorage.setItem('highContrast', 'disabled'); } }); // Load settings from localStorage if (localStorage.getItem('darkMode') === 'enabled') { document.body.classList.add('dark-mode'); darkModeToggle.checked = true; } if (localStorage.getItem('highContrast') === 'enabled') { document.body.classList.add('high-contrast'); highContrastToggle.checked = true; } }); </script> <script type="speculationrules"> {"prerender":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-login.php","\/wp-admin\/*","\/*\\?*(^|&)_wpnonce=*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/Jack2020\/*"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prerender"}}]},"eagerness":"moderate"}]} </script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/themes/Jack2020/frontend/public/javascripts/jquery.min.js" id="jquery-js"></script> <script type="text/javascript" id="jquery-lazyloadxt-js-extra"> /* <![CDATA[ */ var a3_lazyload_params = {"apply_images":"1","apply_videos":"1"}; 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