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<!DOCTYPE html> <html itemscope itemtype="http://schema.org/Article" xmlns="http://www.w3.org/1999/xhtml"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.addthis.com:80/privacy?","20120411142142","https://web.archive.org/","web","/_static/", "1334154102"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title> AddThis - Privacy & Data Practices</title> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/> <meta http-equiv="Content-Language" content="en-us"/> <meta name="title" content="AddThis - Privacy & Data Practices"/> <meta itemprop="name" content="AddThis - Privacy & Data Practices"/> <meta name="description" content="We're very committed to protecting both publisher and end-user privacy with the AddThis share button."/> <meta itemprop="description" content="We're very committed to protecting both publisher and end-user privacy with the AddThis share button."/> <meta name="keywords" content="bookmarking, sharing, bookmark, share, bookmarking button, sharing button, service directory, browser plugin, blog plugin, flash, social APIs, facebook, twitter, myspace, digg, delicious, stumbleupon, reddit, blogger, technorati, aim share, orkut, viadeo"/> <meta name="robots" content="all"/> <meta name="viewport" content="width=960"/> <meta http-equiv="imagetoolbar" content="false"/> <meta name="copyright" content="Copyright (c) 2012 Add This, LLC"/> <link rel="image_src" href="https://web.archive.org/web/20120411142142im_/http://s7.addthis.com/static/t00/logo100100.png"/> <link rel="alternate" type="application/rss+xml" href="https://web.archive.org/web/20120411142142/http://www.addthis.com/blog/?feed=rss2" title="AddThis Blog Feed"/> <link rel="stylesheet" type="text/css" media="all" href="//web.archive.org/web/20120411142142cs_/http://cache.addthiscdn.com/site/core/css/core-1.0.0.css"/> <link rel="stylesheet" type="text/css" media="all" href="//web.archive.org/web/20120411142142cs_/http://cache.addthiscdn.com/www/20120410094930/style/site.css"/> <link rel="stylesheet" type="text/css" media="all" href="//web.archive.org/web/20120411142142cs_/http://cache.addthiscdn.com/www/20120410094930/style/common.css"/>  </head> <body> <a id="top" name="top"></a> <a href="#maincontent" class="skipNavLink">Skip Main Site Navigation</a> <h1><a href="/web/20120411142142/http://www.addthis.com/" title="AddThis Homepage">AddThis</a></h1> <div id="header"> <div class="container_12"> <div class="grid_12"> <div id="header-links"> <a href="/web/20120411142142/http://www.addthis.com/careers">We're Hiring!</a> </div> </div> </div> </div> <div id="header-menu"> <div id="header-menu-inner"> <form id="search_box" action="https://web.archive.org/web/20120411142142/http://support.addthis.com/customer/portal/articles/search" onsubmit="if(this.q.value=='')return false;"> <input id="search_text" name="q" type="text" value="" maxlength="120" onfocus="this.value=''"/> <input id="search_button" type="submit" value="Search"/> </form> <ul class="header-submenu-nav"> <li><a href="/web/20120411142142/http://www.addthis.com/get" title="Get AddThis">Get AddThis</a></li> <li><a href="/web/20120411142142/http://www.addthis.com/features" title="AddThis Features">Features</a></li> <li><a href="/web/20120411142142/http://www.addthis.com/analytics" title="Analytics">Analytics</a></li> <li><a href="https://web.archive.org/web/20120411142142/http://support.addthis.com/" title="Support">Support</a></li> </ul> <div class="topuser"> <a class="header-login" href="/web/20120411142142/http://www.addthis.com/login" title="Sign In">Sign In</a> <span class="mrl5">or</span> <a class="header-register" href="/web/20120411142142/http://www.addthis.com/register" title="Join Now">Join Now</a> </div> </div> </div> <div class="clear"></div> <div id="header-fade"></div><div id="maincontent"> <div class="banner"> <div class="container_12"> <div class="grid_12"> <h2>Privacy & Data Practices</h2> <div class="addthis_toolbox addthis_default_style"> <a class="addthis_button_preferred_1"></a> <a class="addthis_button_preferred_2"></a> <a class="addthis_button_preferred_3"></a> <a class="addthis_button_compact"></a> <a class="addthis_counter addthis_bubble_style"></a> </div> <script type="text/javascript"> var addthis_config = { data_ga_tracker: "gaPageTracker", data_track_addressbar: true, data_ga_property: 'UA-1170033-1', data_ga_social : true } </script> <script type="text/javascript" src="//web.archive.org/web/20120411142142js_/http://s7.addthis.com/js/300/addthis_widget.js#pub=AddThis"></script> </div> <div class="clear"></div> </div> </div> <div class="content-main"> <div class="container_12"> <div class="grid_8 suffix_1">  <h2>What You Should Know</h2> <p class="bigtext"> AddThis, built and operated by <a href="https://web.archive.org/web/20120411142142/http://clearspring.com/" target="_blank">Clearspring</a>, is free. We use data from our platform to give consumers a more personalized sharing experience, provide website publishers with <a href="/web/20120411142142/http://www.addthis.com/features#analytics" target="_blank">in-depth analytics</a>, and help advertisers deliver <a href="https://web.archive.org/web/20120411142142/http://clearspring.com/advertisers" target="_blank">more relevant ads</a>. </p> <ul class="tabs tabs-lg mb20 mt40"> <li><a class="tab-active" href="#">Consumers</a></li> <li><a href="#">Website Publishers</a></li> </ul>  <div class="panes"> <div class="welcome_content"> <p> Many websites use AddThis to enable sharing features. As a consumer, you may have used these sharing tools, or installed an <a href="/web/20120411142142/http://www.addthis.com/tools" target="_blank">AddThis browser extension</a>.</p> <p>While you should always read our full <strong><a href="/web/20120411142142/http://www.addthis.com/privacy/privacy-policy">Privacy Policy</a></strong> and <strong><a href="/web/20120411142142/http://www.addthis.com/tos">Terms of Service</a></strong>, here are the things you should know about what data we collect, how we use it, and how to <a href="/web/20120411142142/http://www.addthis.com/privacy/opt-out">opt out</a>. </p> <br/> <h4>We don't install any tracking software on your computer.</h4> <p>The only time AddThis has access to any browsing data is when you visit a website that uses AddThis. If you use one of our browser extensions, we don't send your browsing activity to our servers.</p> <br/> <h4>We don't have access to personally identifiable information unless you explicitly provide it to us.</h4> <p>For example, if you ask us to send an email on your behalf, we will use the email addresses in order to deliver that message. We will not share this information, and it will be removed from our system automatically after a short period. We do not have access to other personal information.</p> <br/> <h4>We do have access to a certain amount of non-personally identifying information about you.</h4> <p>All web sites, including those with AddThis installed, receive information such as which web page you came from, which type of browser you are using, and your general geographic location. When you and others use our tools to share content, we aggregate data about what pages are shared, when, and how. We also assign your web browser a unique identifier. This ID doesn't, and can't, say anything about you, it's just a random series of numbers and letters we use to distinguish users from each other. </p> <br/> <h4>We do use aggregate data to offer reporting to websites that use AddThis.</h4> <p>We provide <a href="/web/20120411142142/http://www.addthis.com/features#analytics" target="_blank">analytics</a> to help website owners better understand their visitors. For example, we use a randomly generated ID assigned to each web browser to tell a website publisher how many people are sharing content. We also use aggregate browsing data to tell a website publisher whether the people most likely to share their content with their friends, for example, are sports fans.</p> <br/> <h4>We do help advertisers reach large groups of people that express similar interests and behaviors.</h4> <p>We believe more relevant advertising provides a better Internet experience. This is also how we support our business with a service that is free to you. For example, we may help an advertiser reach people who are interested in technology. In some cases, this may mean that you receive a "cookie" from an NAI-approved advertising partner. You can manage your industry-wide advertising preferences at <a href="https://web.archive.org/web/20120411142142/http://www.aboutads.info/choices/" target="_blank">AboutAds.info</a>.</p> <br/> <h4>We do allow you to opt out of data collection for the purposes of advertising at any time.</h4> <p>You can easily stop AddThis from collecting any information about you for online behavioral advertising by <a href="/web/20120411142142/http://www.addthis.com/privacy/opt-out">opting out</a>. This will prevent advertisers from receiving any data that could be used to tailor advertising for you. This will also prevent websites that use AddThis from learning about your interests in order to personalize their content or services for you.</p> <p>Further, we support the Do Not Track header directive that your web browser may send to AddThis servers. This is a setting available in some browsers that you control. It has the same effect as opting out.</p> <br/> <h4>We do participate in the leading advertising industry groups focused on privacy, notification, and choice.</h4> <p>We support the Self-Regulatory Principles for Online Behavioral Advertising, are active members of the Network Advertising Initiative and the IAB, and implement the Evidon best practices for opt-outs and notifications. Read more about <a href="/web/20120411142142/http://www.addthis.com/privacy/partners">our partnerships</a>.</p> <br/> </div>  <div class="welcome_content hide"> <p> As a blogger or an operator of a website that uses AddThis to enable sharing features and <a href="/web/20120411142142/http://www.addthis.com/features#analytics" target="_blank">in-depth social analytics</a>, here are the things you should know about what data we collect and how we use it.</p> <p>Please review our full <strong><a href="/web/20120411142142/http://www.addthis.com/privacy/privacy-policy">Privacy Policy</a></strong> and <strong><a href="/web/20120411142142/http://www.addthis.com/tos">Terms of Service</a></strong> for more details. </p> <br/> <h4>We don't have access to personally identifiable information about your visitors unless they explicitly provide it to us.</h4> <p>For example, if one of your visitors asks us to send an email on his or her behalf, we will use email addresses in order to deliver that message. We will not share this information, and it will be removed from our system automatically after a short period. We do not have access to any other personal information.</p> <br/> <h4>We do have access to a certain amount of non-personally identifiable information about your visitors.</h4> <p>This includes information to which you also have access, like where visitors came from (the "referrer"), which type of browser they are using (the "user agent"), and their IP address (from which its possible to determine general geographic location). None of this information is specific to your own site or application. When your visitors use our tools to share content, we aggregate data about what pages are shared, when, and how. We also assign their web browser a unique identifier. This ID is just a random series of numbers and letters we use to distinguish users from each other. </p> <br/> <h4>We don't install any tracking software on your visitors' computers.</h4> <p>The only time AddThis has access to any data about your visitors is when they visit a website that uses AddThis.</p> <br/> <h4>We do use aggregate data to offer you analytics reports.</h4> <p>For example, in order for us to tell you how many people shared content on your site, we use a randomly generated ID assigned to each web browser to count them. For us to tell you whether the people most likely to share your pages to their friends are sports fans, we may use aggregate browsing data. This allows you to better understand your visitors, and better tailor your site and its content for their needs and interests.</p> <br/> <h4>We do help advertisers reach large groups of people that express similar interests and behaviors.</h4> <p>We believe more relevant advertising provides a better Internet experience. This is also how we support our business with a service that is free to you. For example, we could help an advertiser reach people who are interested in technology. In some cases, this may involve your visitors receiving a "cookie" from an NAI-approved advertising partner. They can manage their industry-wide advertising preferences at <a href="https://web.archive.org/web/20120411142142/http://www.aboutads.info/choices/" target="_blank">AboutAds.info</a>.</p> <br/> <h4>We do allow your visitors to opt out of data collection for the purposes of advertising at any time.</h4> <p>Visitors can easily stop AddThis from collecting any information about them for online behavioral advertising by <a href="/web/20120411142142/http://www.addthis.com/privacy/opt-out">opting out</a>. This will prevent advertisers from receiving any data that could be used to tailor advertising to them. This will also prevent you from learning about the interests of these visitors, as well as personalizing your content or services for them.</p> <p>Further, we support the Do Not Track header directive that a visitor's web browser may send to AddThis servers. This is a setting available in some browsers that your visitors control. It has the same effect as opting out.</p> <br/> <h4>We do participate in the leading advertising industry groups focused on privacy, notification, and choice.</h4> <p>We support the Self-Regulatory Principles for Online Behavioral Advertising, are active members of the Network Advertising Initiative and the IAB, and implement the Evidon best practices for opt outs and notifications. Read more about <a href="/web/20120411142142/http://www.addthis.com/privacy/partners">our partnerships</a>.</p> <br/> <h4>We do require you to let your visitors know you are using tools that may collect data for the purposes of Online Behavioral Advertising (OBA).</h4> <p>The latest industry best practices and the <a href="https://web.archive.org/web/20120411142142/http://aboutad.info/principles" target="_blank">Self-Regulatory Principles for Online Behavioral Advertising</a> recommend that users be made aware any time data may be used for the purposes of OBA. In support of those principles and our membership in the NAI, our Terms of Service require you to provide such notice. If you don't already notify your visitors, <a href="/web/20120411142142/http://www.addthis.com/tos#notify">Section 10</a> of our Terms of Service includes sample language recommended by the <a href="https://web.archive.org/web/20120411142142/http://www.networkadvertising.org/" target="_blank">NAI</a>.</p> <br/> </div> </div> <br/> </div> <div class="grid_3 sidebar"> <ul id="nav-sub"> <li class="sub-level-0 sub-single-active"><a href="/web/20120411142142/http://www.addthis.com/privacy">What You Should Know</a></a></li> <li class="sub-level-0 sub-single"><a href="/web/20120411142142/http://www.addthis.com/privacy/opt-out">Data Collection Opt-Out</a></li>  <li class="sub-level-0 sub-single"><a href="/web/20120411142142/http://www.addthis.com/privacy/privacy-policy">Privacy Policy</a></li> <li class="sub-level-0 sub-single"><a href="/web/20120411142142/http://www.addthis.com/tos">Terms of Service</a></li> <li class="sub-level-0 sub-single"><a href="/web/20120411142142/http://www.addthis.com/privacy/partners">Partners</a></li> </ul> <div style="padding:30px 0 10px 10px;"> <h4 class="bold blk">Translate this page:</h4> <div id="google_translate_element"></div> <script> function googleTranslateElementInit() { new google.translate.TranslateElement({ pageLanguage: 'en', gaTrack: true, gaId: 'UA-1170033-1' }, 'google_translate_element'); 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Go to our <a href="/web/20120411142142/http://www.addthis.com/advertising-choices">opt-out</a> page.<br/> <a class="athome" href="/web/20120411142142/http://www.addthis.com/">AddThis Homepage</a></small></p> </div> <div class="clear"></div> </div> </div> <div id="feedback"> <div class="feedback-inner"> <div class="feedback-tab"></div> <div class="feedback-spacer"></div> <div class="feedback-content"> <form method="post" id="newFeedbackForm"> <input id="feedback-uuu" type="text" name="fbuuu" value="" style="display:none;"> <h3>Send Feedback</h3> <p>Share an idea, report a bug, or just let us know what you think.</p> <p><input id="feedback-em" name="fbeee" type="text" size="25" maxlength="80" value="email@address.com"/></p> <p><textarea id="feedback-msg" name="" cols="30" rows="5"></textarea></p> <div id="fberror_div"></div> <p><input id="sendFeedbackButton" class="btn-blue btn-disabled" type="submit" value="Send Feedback"/></p> </form> <div class="feedback-sent hide"> <h3>Sent!!!</h3> <p>Your feedback is very important to us.</p> <p>Thanks for using AddThis.</p> </div> </div> </div> </div> <script type="text/javascript" src="//web.archive.org/web/20120411142142js_/http://cache.addthiscdn.com/site/core/js/core-1.0.0.js"></script> <script type="text/javascript" src="//web.archive.org/web/20120411142142js_/http://cache.addthiscdn.com/www/20120410094930/js/lr.js"></script> <script type="text/javascript" src="//web.archive.org/web/20120411142142js_/http://cache.addthiscdn.com/lib/jquery/plugins/tools-1.0.4/jquery.tools-tabs.min.js"></script> <script type="text/javascript" src="//web.archive.org/web/20120411142142js_/http://cache.addthiscdn.com/www/20120410094930/js/privacy.js"></script> <script type="text/javascript"> // </script><script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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