Customer Data Platform (Data Cloud)

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Data Cloud unifies all of your company’s data onto the Salesforce Platform so that it can then be used in applications that marketers, salespeople, service reps, and more, use every day.<br><a href=\"https://www.salesforce.com/data/what-is-data-cloud/\" target=\"_self\">Learn more</a></p>\n","kind":"card_faq-qna","id":"1685980795161_j13"},{"headline":"Is Data Cloud a CDP?","description":"<p>Historically, customer data platforms (CDP) have been a solution used primarily by marketing teams. Data Cloud not only provides the traditional benefits of a CDP, it also offers a comprehensive data solution for other data-driven teams like sales, service, and commerce, allowing them to automate workflows, personalize customer interactions, and work smarter with AI.</p>\n","kind":"card_faq-qna","id":"1685980813499_10rj"},{"headline":"What does Data Cloud do?","description":"<p>Data Cloud connects and unifies all your data - from any source - without building complex data pipelines. 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Increase share-of-wallet using connected journeys and alerts to drive up-sell and cross-sell opportunities for additional products and services for customers with unmet needs.</p>\n","kind":"card_faq-qna","id":"1685980824550_14rt"}]}]}],"path":"/marketing/data","urlLoc":"us","curHref":"/marketing/data/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-us"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=us search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-us/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-us/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1702481815476_nrj" data-blade-position="1" data-blade-name="sf/notification" data-blade-variant="notification" data-blade-source="www" data-blade-type="blade"> <section id="1702481815476_nrj" class="relative notification--blade notification--blade--image-standard" style="background-color:#032D60" > <article data-module-id="1702481815476_nrj" data-module-name="See why Forrester™ recognized Salesforce as a Leader in Customer Data Platforms for B2C." data-module-position="1" data-module-type="headline"> <div class="notification__content-wrapper"> <div class="notification__text-wrapper"> <p class="notification__text" style="color: rgb(255, 255, 255)">See why Forrester™ recognized Salesforce as a Leader in Customer Data Platforms for B2C.</p> <a class="notification__link pbc_link--bold" aria-label="Read the report: Gartner" href="https://www.salesforce.com/form/data/forrester-cdp/?d=pb" target="_blank" style="color: rgb(255, 255, 255)"> Read the report </a> </div> </div> </article> </section> </div><div data-blade-id="1669069214809_11ts" data-blade-position="2" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1669069214809_11ts"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1669069214809_11ts" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--onebyone image__overflow " data-module-track-impressions="" data-module-id="1669069214809_11ts" data-module-name="Customer Data Platform (CDP)" data-module-position="1" data-module-type="headline"> <div class="image__wrapper "> <div class="image__inner"> <img loading="eager" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/marquee-data-cloud-for-marketing-marketing-ai2.png?w=1024" class="image__asset" alt="The Data Cloud interface showcasing the segmentation builder functionality using generative AI." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/marquee-data-cloud-for-marketing-marketing-ai2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/marquee-data-cloud-for-marketing-marketing-ai2.png?resize=300,277 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/marquee-data-cloud-for-marketing-marketing-ai2.png?resize=768,709 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/marquee-data-cloud-for-marketing-marketing-ai2.png?resize=1024,946 1024w" height="946" width="1024"/> </div> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <div class="eyebrow eyebrow-display-1"> <div class="eyebrow__label pbc-g-text-eyebrow"> Data Cloud </div> </div> <h1 class="headline marquee__headline--standard" style=" color:#032D60 "> Customer Data Platform (CDP) </h1> <div class="blade__description"> <p>Data Cloud is more than just your traditional CDP. It’s the only data platform native to the world's #1 AI CRM. This means that marketers can quickly access and easily action on unified data - from across the entire business - to drive growth, power agents, and increase customer lifetime value.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="https://www.salesforce.com/form/marketing/customer-data-platform-demo/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo, Data Cloud for Marketing" href="https://www.salesforce.com/form/marketing/customer-data-platform-demo/?d=pb" target="_blank" rel="noopener" > Watch demo </a> </pbc-button> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, rgb(255, 255, 255) 0%, #FFFFFF 100%);"></div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-desktop.jpg?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-desktop.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-desktop.jpg?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-desktop.jpg?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-desktop.jpg?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-desktop.jpg?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-desktop.jpg?resize=2048,640 2048w" height="100%" width="100%"/> </div> <div class="blade__background blade__background--custom-mobile"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.png?w=731" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.png?resize=214,300 214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.png?resize=768,1076 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.png?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.png?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/marquee-marketing-category-background-mobile.png?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1670626678406_1b4x" data-blade-position="3" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1670626678406_1b4x" class="relative text--blade" > <div class="container"> <article class="grid grid_main text__blade--link_below text--center" data-module-id="1670626678406_1b4x" data-module-name="What can Marketers do with Data Cloud?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large "> <h2 class="headline text__headline--large" style=" "> What can Marketers do with Data Cloud? </h2> <div class="blade__description "> <p>Power the entire customer lifecycle by providing teams and agents across your organization (marketing, sales, service, and commerce) with unified and actionable data. This makes content more relevant, recommendations more personalized, experiences across departments more connected, and builds lasting customer relationships.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1679768474348_15tk" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1679768474348_15tk" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Operational Customer Profile </h2> <div class="blade__description"> <p>Unlock all your data, from any source across the business, to gain insight into customers and increase their lifetime value.</p> </div> </header> <div class="productfeature_cta" data-module-name="Operational Customer Profile" data-module-position="" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Schedule a demo" data-link-url="https://www.salesforce.com/form/marketing/data-cloud-request-a-demo/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Schedule a demo" href="https://www.salesforce.com/form/marketing/data-cloud-request-a-demo/?d=pb" target="_self" rel="noopener" > Schedule a demo </a> </pbc-button> </div> </div> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Data Mapping" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442243345_1czy-11" class="accordion__trigger" id="show-hide1682442243345_1czy-11" aria-label="Data Mapping"> <span class="accordion__title relative"> Data Mapping <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442243345_1czy-11" id="rel1682442243345_1czy-11"> <div class="accordion__description"> <p>Prepare new data for seamless consumption by marketing teams and downstream systems (e.g., kick off a <a href="https://www.salesforce.com/marketing/personalization/guide/" target="_blank">personalized</a> journey in Marketing Cloud, update Contact record in Sales Cloud) using a click-and-drag interface to standardize and map incoming data to the data model in Data Cloud.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442243345_1czy-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="cjZa5KngggQV4y1X2LK4KJ" > <pbc-vidyard-analytics slot="analytics" video-uuid="cjZa5KngggQV4y1X2LK4KJ" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Zero-Copy Data Access" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1679768474324_11mj-22" class="accordion__trigger" id="show-hide1679768474324_11mj-22" aria-label="Zero-Copy Data Access"> <span class="accordion__title relative"> Zero-Copy Data Access <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1679768474324_11mj-22" id="rel1679768474324_11mj-22"> <div class="accordion__description"> <p>Unify and leverage non-CRM or third-party data (e.g., inventory, click data) without needing to physically move or copy it, using two-way data access between Salesforce and partners like Snowflake or Google BigQuery.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1679768474324_11mj-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?w=1024" class="image__asset" alt="Data connection interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Out-of-the-Box Connectors" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442240964_1akg-33" class="accordion__trigger" id="show-hide1682442240964_1akg-33" aria-label="Out-of-the-Box Connectors"> <span class="accordion__title relative"> Out-of-the-Box Connectors <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442240964_1akg-33" id="rel1682442240964_1akg-33"> <div class="accordion__description"> <p>Reduce the amount of custom integrations and maintenance preventing marketing teams from using data in campaigns. Ingest and combine customer data with native connectivity to Salesforce apps (Marketing, Sales, Service, Commerce), prebuilt integrations to cloud storage like Amazon S3, and the ability to connect to any system with MuleSoft.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442240964_1akg-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?w=1024" class="image__asset" alt="Table of data source icons." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="Identity Resolution" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684426882001_141m-44" class="accordion__trigger" id="show-hide1684426882001_141m-44" aria-label="Identity Resolution"> <span class="accordion__title relative"> Identity Resolution <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1684426882001_141m-44" id="rel1684426882001_141m-44"> <div class="accordion__description"> <p>Understand how different types of data (e.g., anonymous, unstructured, real-time) captured in different systems tie back to a single individual. For example, determine that atl@salesforce.com and al123@nto.com are associated with the same person using user-defined rules to link disconnected records together.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1684426882001_141m-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?w=1024" class="image__asset" alt="Identity Resolution interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1682442243345_1czy-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="cjZa5KngggQV4y1X2LK4KJ" > <pbc-vidyard-analytics slot="analytics" video-uuid="cjZa5KngggQV4y1X2LK4KJ" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1679768474324_11mj-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?w=1024" class="image__asset" alt="Data connection interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-zero-copy-data-sharing.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442240964_1akg-33__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?w=1024" class="image__asset" alt="Table of data source icons." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-native-data-connectors.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1684426882001_141m-44__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?w=1024" class="image__asset" alt="Identity Resolution interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-identity-resolution.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442262755_15rv" data-blade-position="5" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442262755_15rv" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Real-Time Data Access for Marketers & Agents </h2> <div class="blade__description"> <p>Increase speed to market with structured and unstructured data needed to segment audiences, inform agent actions, & analyze performance.</p> </div> </header> <div class="productfeature_cta" data-module-name="Real-Time Data Access for Marketers & Agents" data-module-position="" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Schedule a demo" data-link-url="https://www.salesforce.com/form/marketing/data-cloud-request-a-demo/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Schedule a demo" href="https://www.salesforce.com/form/marketing/data-cloud-request-a-demo/?d=pb" target="_self" rel="noopener" > Schedule a demo </a> </pbc-button> </div> </div> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Foundation for Agentforce" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442262716_11n-11" class="accordion__trigger" id="show-hide1682442262716_11n-11" aria-label="Foundation for Agentforce"> <span class="accordion__title relative"> Foundation for Agentforce <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262716_11n-11" id="rel1682442262716_11n-11"> <div class="accordion__description"> <p>Make agents more effective with the right data. By connecting and harmonizing all of your structured and unstructured data in Data Cloud, it becomes available to Agentforce so agents can analyze that data and determine the best action — all while keeping your data safe and secure on the Einstein Trust Layer.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262716_11n-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/foundations-for-agentforce-product-features.jpg?w=1024" class="image__asset" alt="Agentforce Chat" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/foundations-for-agentforce-product-features.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/foundations-for-agentforce-product-features.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/foundations-for-agentforce-product-features.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/foundations-for-agentforce-product-features.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Agent-Driven AI Segmentation" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262720_53l-22" class="accordion__trigger" id="show-hide1682442262720_53l-22" aria-label="Agent-Driven AI Segmentation"> <span class="accordion__title relative"> Agent-Driven AI Segmentation <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262720_53l-22" id="rel1682442262720_53l-22"> <div class="accordion__description"> <p>Use agents to help you create target audience segments in minutes. With Data Cloud and Agentforce working together, you can simply describe the target audience you want, and the agent will translate your natural language prompt into the appropriate segment attributes - no SQL required!</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262720_53l-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/agent-driven-segmentation-products-features.jpg?w=1024" class="image__asset" alt="Data graphs for trendlines, propensity scores, and lifetime value calculation." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/agent-driven-segmentation-products-features.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/agent-driven-segmentation-products-features.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/agent-driven-segmentation-products-features.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/agent-driven-segmentation-products-features.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Build or Bring Your Own AI Model" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262724_zlf-33" class="accordion__trigger" id="show-hide1682442262724_zlf-33" aria-label="Build or Bring Your Own AI Model"> <span class="accordion__title relative"> Build or Bring Your Own AI Model <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262724_zlf-33" id="rel1682442262724_zlf-33"> <div class="accordion__description"> <p>Create custom predictive AI models from scratch with clicks not code or bring in existing models from your data science teams. You can do this using direct integrations between Data Cloud and external tools like Amazon SageMaker, Google Vertex AI and Databricks to consume predictions and scores (e.g., propensity to buy or likelihood to churn) generated by custom AI/ML models.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262724_zlf-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/build-bring-ai-model-products-features.jpg?w=1024" class="image__asset" alt="Interface for artificial intelligence model. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/build-bring-ai-model-products-features.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/build-bring-ai-model-products-features.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/build-bring-ai-model-products-features.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/build-bring-ai-model-products-features.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="Segment and Calculated Insights" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684427307313_1aex-44" class="accordion__trigger" id="show-hide1684427307313_1aex-44" aria-label="Segment and Calculated Insights"> <span class="accordion__title relative"> Segment and Calculated Insights <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1684427307313_1aex-44" id="rel1684427307313_1aex-44"> <div class="accordion__description"> <p>Minimize the number of external <a href="https://www.salesforce.com/marketing/analytics/guide/" target="_blank">analytics</a> tools needed to understand customers and how they respond to campaigns. Use Calculated Insights (e.g., lifetime value) in Data Cloud built with customer profile data and out-of-the box dashboards that combine customer and revenue data to understand and optimize segment performance across activations (e.g., Google Ads campaign).</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1684427307313_1aex-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?w=1024" class="image__asset" alt="Data graphs for trendlines, propensity scores, and lifetime value calculation." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1682442262716_11n-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/foundations-for-agentforce-product-features.jpg?w=1024" class="image__asset" alt="Agentforce Chat" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/foundations-for-agentforce-product-features.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/foundations-for-agentforce-product-features.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/foundations-for-agentforce-product-features.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/foundations-for-agentforce-product-features.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262720_53l-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/agent-driven-segmentation-products-features.jpg?w=1024" class="image__asset" alt="Data graphs for trendlines, propensity scores, and lifetime value calculation." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/agent-driven-segmentation-products-features.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/agent-driven-segmentation-products-features.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/agent-driven-segmentation-products-features.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/agent-driven-segmentation-products-features.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262724_zlf-33__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/build-bring-ai-model-products-features.jpg?w=1024" class="image__asset" alt="Interface for artificial intelligence model. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/build-bring-ai-model-products-features.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/build-bring-ai-model-products-features.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/build-bring-ai-model-products-features.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/build-bring-ai-model-products-features.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1684427307313_1aex-44__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?w=1024" class="image__asset" alt="Data graphs for trendlines, propensity scores, and lifetime value calculation." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-calculated-insights.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442267576_14v7" data-blade-position="6" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442267576_14v7" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Seamless Activation to Any Channel </h2> <div class="blade__description"> <p>Personalize every touchpoint in each customer relationship with AI recommendations, decisioning, and journey <a href="https://www.salesforce.com/marketing/automation/guide/" target="_blank" class="link__new-tab">automation<img class="link__new-tab-icon" alt="Opens in a new window"></a>.</p> </div> </header> <div class="productfeature_cta" data-module-name="Seamless Activation to Any Channel" data-module-position="" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Schedule a demo" data-link-url="https://www.salesforce.com/form/marketing/data-cloud-request-a-demo/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Schedule a demo" href="https://www.salesforce.com/form/marketing/data-cloud-request-a-demo/?d=pb" target="_blank" rel="noopener" > Schedule a demo </a> </pbc-button> </div> </div> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="AI-Powered Recommendations" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442267531_mzz-11" class="accordion__trigger" id="show-hide1682442267531_mzz-11" aria-label="AI-Powered Recommendations"> <span class="accordion__title relative"> AI-Powered Recommendations <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267531_mzz-11" id="rel1682442267531_mzz-11"> <div class="accordion__description"> <p>Boost the relevance of AI-powered recommendations and offers based on unified profile data from every engagement with your brand (e.g., show customer personalized product recommendations on web based on browsing behavior, in-store purchases, past service cases, or sales inquiries).</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267531_mzz-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="McY6QNvyCimKBCUGVgNKqL" > <pbc-vidyard-analytics slot="analytics" video-uuid="McY6QNvyCimKBCUGVgNKqL" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Data-Driven Customer Journeys" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267539_mqz-22" class="accordion__trigger" id="show-hide1682442267539_mqz-22" aria-label="Data-Driven Customer Journeys"> <span class="accordion__title relative"> Data-Driven Customer Journeys <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267539_mqz-22" id="rel1682442267539_mqz-22"> <div class="accordion__description"> <p>Make every journey touchpoint more relevant and timely, activating Data Cloud audiences with data points that influence channel, content, and frequency (e.g., automatically trigger education journey when customers are not using key product features). Refresh journeys with the most up-to-date data and segment membership as changes occur.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267539_mqz-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?w=1024" class="image__asset" alt="Marketing journey schematic diagram. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="First-Party Advertising" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1684427500144_nu7-33" class="accordion__trigger" id="show-hide1684427500144_nu7-33" aria-label="First-Party Advertising"> <span class="accordion__title relative"> First-Party Advertising <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1684427500144_nu7-33" id="rel1684427500144_nu7-33"> <div class="accordion__description"> <p>Reduce wasted spend through more relevant advertising campaigns or by suppressing advertising when it’s not the right time, powered by consented data from customers. Reach customers with direct activation integrations to ad partners like Google, Meta, Amazon, and LinkedIn. Enrich profile data and optimize programmatic media buys with apps from AppExchange partners like Acxiom and The Trade Desk.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1684427500144_nu7-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?w=1024" class="image__asset" alt="Generic ad on top of segment activity. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="Natively Built on CRM" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1706806474847_yam-44" class="accordion__trigger" id="show-hide1706806474847_yam-44" aria-label="Natively Built on CRM"> <span class="accordion__title relative"> Natively Built on CRM <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1706806474847_yam-44" id="rel1706806474847_yam-44"> <div class="accordion__description"> <p>Bring the operational customer profile into every workflow across the business, with a single platform built on CRM and the same unified data powering alerts to sales reps, personalized ecommerce experiences, next-best-action service recommendations, and more.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1706806474847_yam-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-ai-automated-offers-1.jpg?w=1024" class="image__asset" alt="Einstein Recommendation for the next best customer offer." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-ai-automated-offers-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-ai-automated-offers-1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-ai-automated-offers-1.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-ai-automated-offers-1.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1682442267531_mzz-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="McY6QNvyCimKBCUGVgNKqL" > <pbc-vidyard-analytics slot="analytics" video-uuid="McY6QNvyCimKBCUGVgNKqL" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442267539_mqz-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?w=1024" class="image__asset" alt="Marketing journey schematic diagram. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-marketing-journeys-crm-flows.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1684427500144_nu7-33__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?w=1024" class="image__asset" alt="Generic ad on top of segment activity. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-first-party-advertising-insights.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1706806474847_yam-44__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-ai-automated-offers-1.jpg?w=1024" class="image__asset" alt="Einstein Recommendation for the next best customer offer." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-ai-automated-offers-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-ai-automated-offers-1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-ai-automated-offers-1.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-ai-automated-offers-1.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1730758062563_h6" data-blade-position="7" data-blade-name="sf/story" data-blade-variant="story" data-blade-source="www" data-blade-type="blade"> <section id="1730758062563_h6" class="relative story--blade story--link_above layout--3 story--card_story" > <div class="container background__present"> <div class="grid grid_main grid--sixteenbynine story__3 story__gridThree"> <header class="story__blade-heading text--center block_align--center "> <h2 class="headline" style=" "> Salesforce Data Cloud is a Leader. </h2> <div class="blade__description pbc-g-text-body-1-2 pbc-g-text-body-1-2-ul-checkmark-spacing"> <p>Learn why by reading the analyst reports.</p> </div> </header> <div class="cards align-slot--left cards_grid-row-2"> <article class="card card__1 card__wrapper" data-module-id="1730758062677_1eb0" data-module-name="Gartner named Salesforce a Leader in Customer Data Platforms. See why." data-module-track-impressions="" data-module-position="1" data-module-type="card_story" > <div class="card--card_story flex border-rad-16"> <div class="card__content__wrapper flex flex--column"> <div class="card__image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/gartner-customer-story.jpg?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/gartner-customer-story.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/gartner-customer-story.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/gartner-customer-story.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/gartner-customer-story.jpg?resize=1024,576 1024w" height="auto" width="auto"/> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-0" style=" "> Gartner named Salesforce a Leader in Customer Data Platforms. See why. </h3> <div class="card__description mb-0"> <p>Learn why Gartner named Salesforce a Leader.</p> </div> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the report" data-link-url="https://www.salesforce.com/form/marketing/gartner-cdp-magic-quadrant/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Read the report: Gartner named Salesforce a Leader in Customer Data Platforms. See why." href="https://www.salesforce.com/form/marketing/gartner-cdp-magic-quadrant/?d=pb" target="_blank" rel="noopener" > Read the report </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1730758062672_q2h" data-module-name="See why Forrester named Data Cloud a B2C CDP Leader." data-module-track-impressions="" data-module-position="2" data-module-type="card_story" > <div class="card--card_story flex border-rad-16"> <div class="card__content__wrapper flex flex--column"> <div class="card__image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/forrester-form-cdp.png?w=1024" class="card__image" alt="See why Forrester named Data Cloud a B2C CDP Leader." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/forrester-form-cdp.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/forrester-form-cdp.png?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/forrester-form-cdp.png?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/forrester-form-cdp.png?resize=1024,577 1024w" height="auto" width="auto"/> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-0" style=" "> See why Forrester named Data Cloud a B2C CDP Leader. </h3> <div class="card__description mb-0"> <p>Data Cloudis a leader in a new report analyzing the top customer data platforms.</p> </div> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the report" data-link-url="https://www.salesforce.com/form/data/forrester-cdp/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Read the Forrester report" href="https://www.salesforce.com/form/data/forrester-cdp/?d=pb" target="_blank" rel="noopener" > Read the report </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper" data-module-id="1730758062685_jhv" data-module-name="See why Spark named Salesforce a Leader in Customer Data Platforms." data-module-track-impressions="" data-module-position="3" data-module-type="card_story" > <div class="card--card_story flex border-rad-16"> <div class="card__content__wrapper flex flex--column"> <div class="card__image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/Spark-Matrix-Resource-Card-768x432-1.png?w=768" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/Spark-Matrix-Resource-Card-768x432-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/11/Spark-Matrix-Resource-Card-768x432-1.png?resize=300,169 300w" height="auto" width="auto"/> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-0" style=" "> See why Spark named Salesforce a Leader in Customer Data Platforms. </h3> <div class="card__description mb-0"> <p>Data Cloud is a leader in customer data platforms.</p> </div> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the report" data-link-url="https://www.salesforce.com/form/marketing/2024-spark-matrix-cdp/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Read the Spark report" href="https://www.salesforce.com/form/marketing/2024-spark-matrix-cdp/?d=pb" target="_blank" rel="noopener" > Read the report </a> </pbc-button> </div> </div> </div> </article> </div> </div> </div> </section> </div><div data-blade-id="1670278976480_ju9" data-blade-position="8" data-blade-name="sf/logogrid" data-blade-variant="logogrid" data-blade-source="www" data-blade-type="blade"> <section id="1670278976480_ju9" class="relative logogrid--blade" > <div class="container container--min-spacing-bottom noCTAs"> <article class="grid grid_main"> <header class="logogrid__blade-heading"> <h2 class="pbc-g-text-display-4" style=" "> Get the most out of Data Cloud with partner apps and experts. </h2> </header> <div class="logo-grid logo-grid-blade logo-grid-blade--6 mt-16 mobile-mt-16"> <div class="logo-block logo-block--1 logo-block--card_logomark" data-module-id="1686954377626_1cpb" data-module-track-impressions="" data-module-name="Snowflake Inc. logo" data-module-position="1" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/snowflake.jpg?w=320" class="card__logomark__image" alt="Snowflake Inc. logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/snowflake.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/snowflake.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--2 logo-block--card_logomark" data-module-id="1686954407150_uv" data-module-track-impressions="" data-module-name="Google LLC logo" data-module-position="2" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/google.jpg?w=320" class="card__logomark__image" alt="Google LLC logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/google.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/google.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--3 logo-block--card_logomark" data-module-id="1686954430109_taa" data-module-track-impressions="" data-module-name="Meta Platforms, Inc. logo" data-module-position="3" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/meta.jpg?w=320" class="card__logomark__image" alt="Meta Platforms, Inc. logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/meta.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/meta.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--4 logo-block--card_logomark" data-module-id="1686954457960_ssi" data-module-track-impressions="" data-module-name="Amazon.com, Inc." data-module-position="4" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/amazon.jpg?w=320" class="card__logomark__image" alt="Amazon.com, Inc." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/amazon.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/amazon.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--5 logo-block--card_logomark" data-module-id="1682442573970_1155" data-module-track-impressions="" data-module-name="The Trade Desk logo" data-module-position="5" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/trade-desk.jpg?w=320" class="card__logomark__image" alt="The Trade Desk logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/trade-desk.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/trade-desk.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--6 logo-block--card_logomark" data-module-id="1682442595402_wh6" data-module-track-impressions="" data-module-name="Criteo logo" data-module-position="6" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/criteo.jpg?w=320" class="card__logomark__image" alt="Criteo logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/criteo.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/criteo.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> </div> </article> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=300,118 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=768,303 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=1024,404 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=1536,606 1536w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1686943479672_am4" data-blade-position="9" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1686943479672_am4" class="relative nup--blade layout--2 nup--card_quote" > <div class="container container--min-spacing-bottom container--min-spacing-top background__present"> <div class="grid grid_main nup nup__2 nup__gridTwo no-header"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1686943618938_xs7" data-module-name="Doug Martin" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/resources/customer-stories/general-mills-consumer-engagement-ai-data/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?w=1024" class="card__image" alt="Doug Martin, Chief Brand and Disruptive Growth Officer, General Mills" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=1024,1024 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/doug-martin-gm.jpg?resize=1536,1536 1536w" height="1024" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--us" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-text="AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them." data-link-url="https://www.salesforce.com/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="header" target="_self"> AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them. </a> </h3> <div class="tagline_wrapper"> <div class="name"> Doug Martin </div> <div class="role_company"> Chief Brand and Disruptive Growth Officer, General Mills </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Read the story" data-link-url="https://www.salesforce.com/resources/customer-stories/general-mills-consumer-engagement-ai-data/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Read the story: Doug Martin" href="https://www.salesforce.com/resources/customer-stories/general-mills-consumer-engagement-ai-data/" target="_self" rel="noopener" > Read the story </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1701453359836_15gq" data-module-name="Peter Burns" data-module-position="2" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="image" target=""> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?w=1024" class="card__image" alt="Peter Burns, Director of Marketing and Digital at Heathrow" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?resize=1024,1024 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?resize=1536,1536 1536w" height="1024" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--us" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-text="With Salesforce, we can provide personalized experiences that meet passenger needs - even if they are one in 80 million." data-link-url="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="header" target=""> With Salesforce, we can provide personalized experiences that meet passenger needs - even if they are one in 80 million. </a> </h3> <div class="tagline_wrapper"> <div class="name"> Peter Burns </div> <div class="role_company"> Director of Marketing and Digital, Heathrow </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Read the story" data-link-url="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Read the story: Peter Burns" href="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" > Read the story </a> 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<h2 class="headline" style=" "> Choose the right Data Cloud Starter edition for your business needs. </h2> </header> <div class="cards cards--flex cards--"> <article class="card card__1 card__wrapper" data-module-id="1731424118759_1amc" data-module-position="1" data-module-type="card_pricingedition" data-module-name="Data Cloud Starter for Marketing" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Data Cloud Starter for Marketing </h3> <div class="card__description"> Unify all your data into a single customer profile. </div> </div> <div class="card__price_wrapper default" data-id="currency-container" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">108000</span> </div> <div class="card__price_suffix"> USD/Org/Year </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="USD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">$</span> <span class="">108000</span> </div> <div class="card__price_suffix"> USD/Org/Year </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="EUR_finish"> <div class="card__price card__price--display-2"> <span class="">108000</span> <span class="price_text__symbol">€</span> </div> <div class="card__price_suffix"> EUR/Org/Year </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="AUD_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">AU$</span> <span class="">151200</span> </div> <div class="card__price_suffix"> AUD/Org/Year </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="YEN_japanese"> <div class="card__price card__price--display-3"> <span class="">12960000</span> <span class="price_text__symbol symbol__bottom">円</span> </div> <div class="card__price_suffix"> JPY/Org/Year </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="kr_swedish"> <div class="card__price card__price--display-3"> <span class="">1080000</span> <span class="price_text__symbol">kr</span> </div> <div class="card__price_suffix"> SEK/Org/Year </div> <div class="card__price_subtext"> (Billed annually) </div> </div> <div class="card__price_wrapper hidden" data-id="currency-container" data-currency="GBP_english"> <div class="card__price card__price--display-2"> <span class="price_text__symbol">£</span> <span class="">86400</span> </div> <div class="card__price_suffix"> GBP/Org/Year </div> <div class="card__price_subtext"> (Billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Data Ingestion and Harmonization </li> <li 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marketing and sales on the #1 CRM with marketing automation and account-based marketing.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/marketing/b2b-automation/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more: Marketing Cloud Account Engagement" href="https://www.salesforce.com/marketing/b2b-automation/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1682442319795_10f9" aria-label="slide 3 of 7" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Marketing Cloud Personalization" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" 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<article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1730758556405_1du8" data-module-name="In this report, Constellation Research evaluates the latest innovations from Data Cloud and Einstein 1 Platform." data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/form/marketing/constellation-research-data-cloud/?d=pb" tabindex="-1" aria-label="In this report, Constellation Research evaluates the latest innovations from Data Cloud and Einstein 1 Platform." data-link-url="https://www.salesforce.com/form/marketing/constellation-research-data-cloud/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/constellation-report-resource-card.jpg?w=1024" class="card__image" alt="Salesforce Data Cloud Emerges as an Obvious Choice for CRM Customers" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/constellation-report-resource-card.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/constellation-report-resource-card.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/constellation-report-resource-card.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/03/constellation-report-resource-card.jpg?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Report</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/form/marketing/constellation-research-data-cloud/?d=pb" data-link-text="In this report, Constellation Research evaluates the latest innovations from Data Cloud and Einstein 1 Platform." data-link-url="https://www.salesforce.com/form/marketing/constellation-research-data-cloud/?d=pb" data-link-type="header" target="_blank"> In this report, Constellation Research evaluates the latest innovations from Data Cloud and Einstein 1 Platform. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the report" data-link-url="https://www.salesforce.com/form/marketing/constellation-research-data-cloud/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Salesforce Data Cloud Emerges as an Obvious Choice for CRM Customers" href="https://www.salesforce.com/form/marketing/constellation-research-data-cloud/?d=pb" target="_blank" rel="noopener" > Read the report </a> </pbc-button> </div> </div> </div> </article> </div> <div class="nup_cta" data-module-name="Hit the ground running with marketing tips, tricks, and best practices." 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data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Data Cloud FAQ </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1685980794987_g2a" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1685980795161_j13" data-module-name="What is Data Cloud?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685980794987_g2a-11" class="accordion__trigger" id="accordion1685980794987_g2a-11" aria-label="What is Data Cloud?"> <span class="accordion__title relative"> What is Data Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-11" id="rel1685980794987_g2a-11"> <div class="accordion__description"> <p>Salesforce Data Cloud is the only data platform native to the world’s #1 AI CRM. Data Cloud unifies all of your company’s data onto the Salesforce Platform so that it can then be used in applications that marketers, salespeople, service reps, and more, use every day.<br><a href="https://www.salesforce.com/data/what-is-data-cloud/" target="_self">Learn more</a></p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1685980813499_10rj" data-module-name="Is Data Cloud a CDP?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980794987_g2a-12" class="accordion__trigger" id="accordion1685980794987_g2a-12" aria-label="Is Data Cloud a CDP?"> <span class="accordion__title relative"> Is Data Cloud a CDP? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-12" id="rel1685980794987_g2a-12"> <div class="accordion__description"> <p>Historically, customer data platforms (CDP) have been a solution used primarily by marketing teams. Data Cloud not only provides the traditional benefits of a CDP, it also offers a comprehensive data solution for other data-driven teams like sales, service, and commerce, allowing them to automate workflows, personalize customer interactions, and work smarter with AI.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1685980818904_t1t" data-module-name="What does Data Cloud do?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980794987_g2a-13" class="accordion__trigger" id="accordion1685980794987_g2a-13" aria-label="What does Data Cloud do?"> <span class="accordion__title relative"> What does Data Cloud do? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-13" id="rel1685980794987_g2a-13"> <div class="accordion__description"> <p>Data Cloud connects and unifies all your data - from any source - without building complex data pipelines. It is the foundation required for Agentforce and enables trusted AI grounded with all your enterprise data. And allows you to seamlessly activate all your data with insights and automation across every touchpoint in the customer lifecycle.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1685980824550_14rt" data-module-name="How can Data Cloud help my business (key use cases)?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980794987_g2a-14" class="accordion__trigger" id="accordion1685980794987_g2a-14" aria-label="How can Data Cloud help my business (key use cases)?"> <span class="accordion__title relative"> How can Data Cloud help my business (key use cases)? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-14" id="rel1685980794987_g2a-14"> <div class="accordion__description"> <p>Data Cloud solves for business use cases across the entire customer lifecycle by making enterprise data easily accessible and actionable, including data from existing data and AI investments (e.g., Snowflake, CRM). For example, raise conversion rates with advanced segmentation and real-time personalization of every customer interaction. Improve customer lifetime value and productivity across teams with shared insights and AI-powered next-best-action recommendations. Increase share-of-wallet using connected journeys and alerts to drive up-sell and cross-sell opportunities for additional products and services for customers with unmet needs.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=us origin=https://wp.sfdcdigital.com/en-us/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:18005523064" aria-label="Call Us"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[{"tagName":"Products:Advertising|Customer Data Cloud","tagUuid":"b8393042-cc61-444a-a58b-29dce6f7614c|cec01b75-03d2-4a53-9550-f3694cddf1f6","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Intent:Automation|Data","tagUuid":"1ec7811b-1135-4898-a35c-078406199dd9|6098cf1b-8291-4099-a7b9-07f575f4268b","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Topics:Consumer Data Platform|Customer Data|Customer Service (Topics)|Productivity (Topics)|Segmentation","tagUuid":"5582d3c1-71f3-40e7-8977-33df207249e8|80652a2c-0b49-407a-b9b7-66643b02adda|af5dd589-502d-41d2-8dcc-8e39e2002c5d|eea87641-68ef-4da0-988f-233590f3c529|c6f21844-c0d7-407c-9a16-127ec98c1e67","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Audiences:Marketing (Department)","tagUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f","uuid":"db17278a-2c68-11b2-80f8-000d3a4fec0d"}],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/miaw.js"></script> <link rel="stylesheet" type="text/css" href="/CjK4W4zkZs/aV/8WB32C0U/tfV1/Li4dWAE/Kh94cDx/Ae0JX"> <script src="/CjK4W4zkZs/aV/8WB32C0U/tfV1/Li4dWAE/XmERfl1/-Qzwp" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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