Brand Identity | About Us

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role="menu"> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-brand-identity-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy s25 ultra" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/smartphones/galaxy-s25-ultra/"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/GNB_P3_176x176.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/GNB_P3_176x176.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy S25 Ultra </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-brand-identity-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxys 25s 25 plus" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/smartphones/galaxy-s25/"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/GNB_P1P2_176x176.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/GNB_P1P2_176x176.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy S25 | S25+ </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-brand-identity-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy z fold6" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/smartphones/galaxy-z-fold6/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_z_fold6_updated.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_z_fold6_updated.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy Z Fold6 </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-brand-identity-feature 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class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/smartphones/galaxy-s24-fe/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxy_s24_fe_updated.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxy_s24_fe_updated.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy S24 FE </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-brand-identity-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy tab s10 series" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/tablets/galaxy-tab-s10/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxytab10_series_updated_1.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxytab10_series_updated_1.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy Tab S10 Series </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-brand-identity-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy watch ultra" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/watches/galaxy-watch-ultra/"> <div 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class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxy_buds3_pro_updated.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/img_galaxy_buds3_pro_updated.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy Buds3 Pro </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-brand-identity-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:Galaxy Book5 Pro" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/computing/galaxy-books/galaxy-book5-pro/"> <span class="badge-icon badge-icon--label badge-icon--bg-color-blue">NEW</span> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/Galaxy-Book5-Pro_Home_GNB176x176_US.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/2501/gnb/01192025/Galaxy-Book5-Pro_Home_GNB176x176_US.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy Book5 Pro </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-brand-identity-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Mobile:galaxy ai" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/galaxy-ai/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/image_asset_galaxy_ai.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/12192024/image_asset_galaxy_ai.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Galaxy AI </p> </a> </li> </ul> </div> </div> </div> </div> </li> <li class="nv00-gnb-v3__l0-menu"> <button class="nv00-gnb-v3__l0-menu-btn" role="menuitem" aria-expanded="false" aria-haspopup="true" an-tr="nv00_gnb-brand-identity-l0-navigation2" an-ca="navigation" an-ac="gnb" an-la="TVandAudio"> TV & Audio <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#next-regular" href="#next-regular"></use> </svg> </button> <div class="nv00-gnb-v3__l1-menu-container"> <div 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class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/01062025/icn_Repair.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/01062025/icn_Repair.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Request a Repair </p> </a> </li> <li class="nv00-gnb-v3__featured-products-thumbnail-item "> <a an-tr="nv00_gnb-brand-identity-feature image-navigation2" an-ca="navigation" an-ac="gnb" an-la="feature image:Support:contact us" class="nv00-gnb-v3__featured-products-thumbnail-item-link" role="menuitem" href="/us/support/contact/"> <div class="nv00-gnb-v3__featured-products-thumbnail-item-image"> <div class="image"> <img class="image__preview lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/01062025/icn_Contact_us.png?$LazyLoad_Home_PNG$" alt="" role="img" data-comp-name="image"/> <img class="image__main lazy-load-man" data-src="//images.samsung.com/is/image/samsung/assets/us/gnb/01062025/icn_Contact_us.png?$176_176_PNG$" alt="" role="img" data-comp-name="image"/> </div> </div> <p class="nv00-gnb-v3__featured-products-thumbnail-item-name"> Contact Us </p> </a> </li> </ul> </div> </div> </div> </div> </li> <li class="nv00-gnb-v3__l0-menu "> <a class="nv00-gnb-v3__l0-menu-link" an-tr="nv00_gnb-brand-identity-l0-navigation2" an-ca="navigation" an-ac="gnb" an-la="For Business" aria-label="For Business: Open in a New Window" role="menuitem" target="_blank" href="/us/business/"> For Business <svg class="icon" focusable="false" aria-hidden="true" width="96" height="96" viewbox="0 0 96 96"> <path d="M68.873,0V54.286h-8V13.657L5.657,68.873,0,63.216,55.216,8H14.587V0Z" transform="translate(12.563 14.563)"/> </svg> </a> 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d="M48,51.5c16.521,0,30.5,13.82,30.5,29.555h0V89A3.5,3.5,0,0,1,75,92.5H21A3.5,3.5,0,0,1,17.5,89h0V81.055C17.5,65.32,31.479,51.5,48,51.5Zm0,5c-13.772,0-25.5,11.595-25.5,24.555h0V87.5h51V81.055c0-12.831-11.494-24.323-25.087-24.552h0Zm0-53A20.5,20.5,0,1,1,27.5,24,20.5,20.5,0,0,1,48,3.5Zm0,5A15.5,15.5,0,1,0,63.5,24,15.5,15.5,0,0,0,48,8.5Z" transform="translate(-0.5 0.5)"/> </svg> </span> <div class="image js-gnb-afterlogin-image"> <img class="image__main" src="" alt="alternative-text" role="img" data-comp-name="image"/> </div> </a> <ul class="nv00-gnb-v3__utility-user-menu-list" role="menu"> <li class="nv00-gnb-v3__utility-user-menu user desktop-only" role="menuitem"> <a class="nv00-gnb-v3__utility-user-menu-link js-user-name" href="https://account.samsung.com/membership/contents/profile/profile-gate" role="menuitem" aria-label="Go to the another page" an-tr="gnb-account, cart-brand-identity-account-account" an-ca="account" an-ac="gnb" an-la="user name"> <span class="account-icon 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d="M0,57V52H70v5ZM0,31V26H70v5ZM0,5V0H70V5Z" transform="translate(13 20)"/> </svg> </button> </div> </div> <div class="nv00-gnb-v3__inner-wrap-looping--end" tabindex="0"></div> </div> </div> <div class="nv00-gnb-v3__dim-wrap" aria-hidden="true"></div> <form id="signInForm" name="signInForm" method="get" action="https://account.samsung.com/accounts/v1/samsung_com_us/signInGate"> <input type="hidden" name="response_type" id="response_type" value=""/> <input type="hidden" name="client_id" value="kv5di1wr19"/> <input type="hidden" name="locale" id="locale" value=""/> <input type="hidden" name="countryCode" value="US"/> <input type="hidden" name="redirect_uri" id="redirect_uri" value="/aemapi/v6/data-login/afterLogin.us.json"/> <input type="hidden" name="state" id="signInState" value=""/> <input type="hidden" name="goBackURL" id="signInGoBackURL" value=""/> <input type="hidden" name="scope" id="scope" value=""/> </form>  <form id="signOutForm" name="signOutForm" method="get" 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href="#delete-bold"></use> </svg> </button> </div> <div class="layer-popup gnb__remove-product gnb-layer_popup-js" id="layerRemoveProduct"> <p class="layer-popup__title">Remove a Product</p> <p class="layer-popup__desc">Without this product, applied coupon or promotion code cannot be redeemed.<br/>Are you sure to remove this product?</p> <div class="layer-popup__cta-wrap"> <button class="cta cta--outlined cta--black" aria-label="Accessibility Text"> Move to wish list </button> <button class="cta cta--contained cta--black" aria-label="Accessibility Text"> Delete </button> </div> <button class="layer-popup__close"> <span class="hidden">Layer Popup Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> <div class="layer-popup gnb__popup-privacy gnb-layer_popup-js" id="layerPreference"> <p class="layer-popup__title">Check Preferences</p> <p class="layer-popup__desc">Help us to make 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aria-label="Heritage Heritage" an-tr="nv07_explore floating navigation-brand-identity-text-depth2" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:brand identity:heritage"> <div class="explore-lnb__dropdown-options-container-option">Heritage</div> </a> </div> </div> <div class="explore-lnb__dropdown" role="presentation"> <a href="/us/careers/" role="menuitem" target="_self" class="explore-lnb__link " aria-label="Careers Careers" an-tr="nv07_explore floating navigation-brand-identity-text-depth1" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:careers"> <div>Careers</div> </a> </div> <div class="explore-lnb__dropdown" role="presentation"> <a href="https://www.samsung.com/global/ir/" role="menuitem" target="_blank" class="explore-lnb__link " aria-label="Investor <br>Relations Investor <br>Relations :Open in a New Window" an-tr="nv07_explore floating navigation-brand-identity-text-depth1" an-ca="navigation" an-ac="secondary navi" an-la="secondary 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13.108 5.124 14.058 6.06z"></path> </svg> </span> </span> </div> </a> <div class="explore-lnb__dropdown-options-container mb" data-list="CorporateCitizenship" role="menu"> <a href="/us/about-us/corporate-citizenship/" target="_self" role="menuitem" aria-label="Corporate Citizenship Corporate Citizenship" an-tr="nv07_explore floating navigation-brand-identity-text-depth2" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:corporate citizenship:corporate citizenship"> <div class="explore-lnb__dropdown-options-container-option">Corporate Citizenship</div> </a> <a href="/us/about-us/corporate-citizenship/solve-for-tomorrow/" target="_self" role="menuitem" aria-label="Solve for Tomorrow Solve for Tomorrow " an-tr="nv07_explore floating navigation-brand-identity-text-depth2" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:corporate citizenship:solve for tomorrow "> <div class="explore-lnb__dropdown-options-container-option">Solve for Tomorrow </div> </a> <a 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aria-label="Privacy Privacy" an-tr="nv07_explore floating navigation-brand-identity-text-depth2" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:digital responsibility :privacy"> <div class="explore-lnb__dropdown-options-container-option">Privacy</div> </a> <a href="/us/about-us/digital-responsibility/cybersecurity/" target="_self" role="menuitem" aria-label="Cybersecurity Cybersecurity" an-tr="nv07_explore floating navigation-brand-identity-text-depth2" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:digital responsibility :cybersecurity"> <div class="explore-lnb__dropdown-options-container-option">Cybersecurity</div> </a> <a href="/us/about-us/digital-responsibility/ai-ethics/" target="_self" role="menuitem" aria-label="AI Ethics AI Ethics" an-tr="nv07_explore floating navigation-brand-identity-text-depth2" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:digital responsibility :ai ethics"> <div class="explore-lnb__dropdown-options-container-option">AI Ethics</div> </a> <a href="/us/accessibility/" target="_self" role="menuitem" aria-label="Accessibility Accessibility" an-tr="nv07_explore floating navigation-brand-identity-text-depth2" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:digital responsibility :accessibility"> <div class="explore-lnb__dropdown-options-container-option">Accessibility</div> </a> <a href="/us/about-us/digital-responsibility/digital-wellbeing/" target="_self" role="menuitem" aria-label="Digital Wellbeing Digital Wellbeing" an-tr="nv07_explore floating navigation-brand-identity-text-depth2" an-ca="navigation" an-ac="secondary navi" an-la="secondary navi:digital responsibility :digital wellbeing"> <div class="explore-lnb__dropdown-options-container-option">Digital Wellbeing</div> </a> </div> </div> </div> </div> </div> <span class="explore-lnb__link-gradation--right"></span> <button class="explore-lnb__next-btn nav-btn"> <span class="hidden">Next</span> <span class="explore-lnb__next-btn-icon"> <svg class="icon" focusable="false"> <use xlink:href="#next-regular" href="#next-regular"></use> </svg> </span> </button> </div> </div> </div> </div> <div class="fg-g-flagship-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="flagship-full-bleed padding-top-None padding-bottom-None overlay bg-black text- kv-type"> <div class="flagship-full-bleed__wrap"> <div class="flagship-full-bleed__text-wrap text-pos-middle text-pos-left text-m-top text-m-left text- full-bleed"> <div class="flagship-full-bleed__text"> <p class="flagship-full-bleed__eyebrow-text desktop-only">Brand Identity</p> <p class="flagship-full-bleed__eyebrow-text mobile-only">Brand Identity</p> <h3 class="flagship-full-bleed__headline desktop-only text-size-x-large">The story of <br />Samsung brand</h3> <h3 class="flagship-full-bleed__headline mobile-only text-size-x-large">The story of Samsung brand </h3> </div> </div> <div class="flagship-full-bleed__media-wrap flagship-full-bleed__img-wrap"> <figure> <div class="image image--dyn-height"> <img data-aem-asset-id="" data-desktop-alt data-mobile-alt role="img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/11302021/PC_BrandIdentity_KV.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/11302021/MO_BrandIdentity_KV.jpg?$LazyLoad_Home_JPG$" class="image__preview lazy-load responsive-img"/> <img data-aem-asset-id="" data-desktop-alt data-mobile-alt role="img" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/11302021/PC_BrandIdentity_KV.jpg?$1920_N_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/11302021/MO_BrandIdentity_KV.jpg?$720_N_JPG$" class="image__main lazy-load responsive-img"/> </div> </figure> </div> </div> </section> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--32 margin-bottom--16 bg-white text-center text-mo-center "> <div class="textblock__body padding-top--48 padding-bottom--48"> <h2 class="textblock__title" data-font-size-pc="48" data-font-size-mo="30">Who we are and what drives us</h2> </div> </div> </div> <div class="pd-g-feature-benefit-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="st-feature-benefit-full-bleed st-feature-benefit-full-bleed--width-1920 st-feature-benefit-full-bleed--middle st-feature-benefit-full-bleed--left st-feature-benefit-full-bleed--m-top st-feature-benefit-full-bleed--m-left st-feature-benefit-full-bleed--center-img-over desktop-bg-white mobile-bg-white desktop-text-color-white mobile-text-color-white st-feature-benefit-full-bleed--image-radius" data-clickable-state="false"> <div class="st-feature-benefit-full-bleed__wrap"> <div class="st-feature-benefit-full-bleed__content-wrap"> <div class="st-feature-benefit-full-bleed__content-inner"> <div class="st-feature-benefit-full-bleed__content-area"> <p class="st-feature-benefit-full-bleed__eyebrow-text">Brand Story</p> <h2 class="st-feature-benefit-full-bleed__title" data-font-size-pc="38" data-font-size-mo="26">Who we are</h2> <div class="st-feature-benefit-full-bleed__cta"> <a class="cta cta--contained cta--white cta--mobile-white" href="/us/about-us/brand-identity/brand-story/" target="_self" aria-label="Learn more" an-tr="ft03_feature full bleed-brand-identity-cta-button" an-ca="content click" an-ac="feature" an-la=":learn more">Learn more</a> </div> </div> </div> </div> <figure class="st-feature-benefit-full-bleed__figure "> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-aem-asset-id="" data-desktop-alt="There are a man and woman looking at the screens showing fast moving lights" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/AS.3_Brand_img02.png?$LazyLoad_Home_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/MO_AS.3_Brand_img02.png?$LazyLoad_Home_PNG$"/> <img class="image__main lazy-load responsive-img" data-aem-asset-id="" data-desktop-alt="There are a man and woman looking at the screens showing fast moving lights" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/AS.3_Brand_img02.png?$1920_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/MO_AS.3_Brand_img02.png?$624_N_PNG$"/> </div> </figure> </div> </section> </div> <div class="pd-g-feature-benefit-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="st-feature-benefit-full-bleed st-feature-benefit-full-bleed--top st-feature-benefit-full-bleed--left st-feature-benefit-full-bleed--m-top st-feature-benefit-full-bleed--m-left st-feature-benefit-full-bleed--center-img-over desktop-bg-white mobile-bg-white desktop-text-color-black mobile-text-color-black st-feature-benefit-full-bleed--image-radius" data-clickable-state="false"> <div class="st-feature-benefit-full-bleed__wrap"> <div class="st-feature-benefit-full-bleed__content-wrap"> <div class="st-feature-benefit-full-bleed__content-inner"> <div class="st-feature-benefit-full-bleed__content-area"> <p class="st-feature-benefit-full-bleed__eyebrow-text">Heritage</p> <h2 class="st-feature-benefit-full-bleed__title" data-font-size-pc="38" data-font-size-mo="26">Where it all began</h2> <div class="st-feature-benefit-full-bleed__cta"> <a class="cta cta--contained cta--black cta--mobile-black" href="/us/about-us/leadership-and-mission/heritage/" target="_self" aria-label="Learn more" an-tr="ft03_feature full bleed-brand-identity-cta-button" an-ca="content click" an-ac="feature" an-la=":learn more">Learn more</a> </div> </div> </div> </div> <figure class="st-feature-benefit-full-bleed__figure "> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-aem-asset-id="" data-desktop-alt="In a white cupboard, there are old Samsung products such as a monitor, mobile phone, Econo TV, two refrigerator, watch phone, and window air conditioner" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/11302021/PC_BrandIdentity_Card_02.jpg?$LazyLoad_Home_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/11302021/MO_BrandIdentity_Card_02.jpg?$LazyLoad_Home_JPG$"/> <img class="image__main lazy-load responsive-img" data-aem-asset-id="" data-desktop-alt="In a white cupboard, there are old Samsung products such as a monitor, mobile phone, Econo TV, two refrigerator, watch phone, and window air conditioner" data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/11302021/PC_BrandIdentity_Card_02.jpg?$1440_N_JPG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/11302021/MO_BrandIdentity_Card_02.jpg?$624_N_JPG$"/> </div> </figure> </div> </section> </div> <div class="cm-g-text-block aem-GridColumn aem-GridColumn--default--12"> <div class="textblock margin-top--16 bg-black text-center text-mo-center container-width-large"> <div class="textblock__body padding-top--48 padding-bottom--48"> <h2 class="textblock__title" data-font-size-pc="38" data-font-size-mo="26">See how we express our unique spirit as the relentless pioneer</h2> </div> </div> </div> <div class="pd-g-feature-benefit-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="st-feature-benefit-full-bleed container-width-large st-feature-benefit-full-bleed--top st-feature-benefit-full-bleed--left st-feature-benefit-full-bleed--m-top st-feature-benefit-full-bleed--m-left st-feature-benefit-full-bleed--center-img-over desktop-bg-black mobile-bg-black desktop-text-color-white mobile-text-color-white st-feature-benefit-full-bleed--image-radius" data-clickable-state="false"> <div class="st-feature-benefit-full-bleed__wrap"> <div class="st-feature-benefit-full-bleed__content-wrap"> <div class="st-feature-benefit-full-bleed__content-inner"> <div class="st-feature-benefit-full-bleed__content-area"> <p class="st-feature-benefit-full-bleed__eyebrow-text">Logo</p> <strong class="st-feature-benefit-full-bleed__title" data-font-size-pc="38" data-font-size-mo="26">How we define ourselves</strong> <div class="st-feature-benefit-full-bleed__cta"> <a class="cta cta--contained cta--white cta--mobile-white" href="/us/about-us/brand-identity/logo/" target="_self" aria-label="Learn more" an-tr="ft03_feature full bleed-brand-identity-cta-button" an-ca="content click" an-ac="feature" an-la=":learn more">Learn more</a> </div> </div> </div> </div> <figure class="st-feature-benefit-full-bleed__figure "> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-aem-asset-id="" data-desktop-alt="There's Samsung lettermark on Suwon Digital Campus Central Gate." data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/AS.3_Brand_img04.png?$LazyLoad_Home_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/global/about-us/brand/brand-identity/MO_AS.3_Brand_img04.png?$LazyLoad_Home_PNG$"/> <img class="image__main lazy-load responsive-img" data-aem-asset-id="" data-desktop-alt="There's Samsung lettermark on Suwon Digital Campus Central Gate." data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/AS.3_Brand_img04.png?$1920_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/global/about-us/brand/brand-identity/MO_AS.3_Brand_img04.png?$624_N_PNG$"/> </div> </figure> </div> </section> </div> <div class="cm-g-blank-space aem-GridColumn aem-GridColumn--default--12"> <div class="blank-space bg-black blank-space--width-1920 blank-space--desktop-margin-large blank-space--mobile-margin-medium"> </div> </div> <div class="pd-g-feature-benefit-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="st-feature-benefit-full-bleed container-width-large st-feature-benefit-full-bleed--top st-feature-benefit-full-bleed--right st-feature-benefit-full-bleed--m-top st-feature-benefit-full-bleed--m-left st-feature-benefit-full-bleed--center-img-over desktop-bg-black mobile-bg-black desktop-text-color-white mobile-text-color-white st-feature-benefit-full-bleed--image-radius" data-clickable-state="false"> <div class="st-feature-benefit-full-bleed__wrap"> <div class="st-feature-benefit-full-bleed__content-wrap"> <div class="st-feature-benefit-full-bleed__content-inner"> <div class="st-feature-benefit-full-bleed__content-area"> <p class="st-feature-benefit-full-bleed__eyebrow-text">Color & Typography</p> <strong class="st-feature-benefit-full-bleed__title" data-font-size-pc="38" data-font-size-mo="26">How we express ourselves</strong> <div class="st-feature-benefit-full-bleed__cta"> <a class="cta cta--contained cta--white cta--mobile-white" href="/us/about-us/brand-identity/color-and-typo/" target="_self" aria-label="Learn more" an-tr="ft03_feature full bleed-brand-identity-cta-button" an-ca="content click" an-ac="feature" an-la=":learn more">Learn more</a> </div> </div> </div> </div> <figure class="st-feature-benefit-full-bleed__figure "> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-aem-asset-id="" data-desktop-alt="From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square." data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/AS.3_Brand_img05.png?$LazyLoad_Home_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/global/about-us/brand/brand-identity/MO_AS.3_Brand_img05.png?$LazyLoad_Home_PNG$"/> <img class="image__main lazy-load responsive-img" data-aem-asset-id="" data-desktop-alt="From the left side of image, there are vertical stripes of Samsung blue, black, white, and illustrative colors of Samsung. Next the stripes of colors, AaBbCc is written in black square." data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/AS.3_Brand_img05.png?$1920_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/global/about-us/brand/brand-identity/MO_AS.3_Brand_img05.png?$624_N_PNG$"/> </div> </figure> </div> </section> </div> <div class="cm-g-blank-space aem-GridColumn aem-GridColumn--default--12"> <div class="blank-space bg-black blank-space--width-1920 blank-space--desktop-margin-large blank-space--mobile-margin-large"> </div> </div> <div class="pd-g-feature-benefit-full-bleed aem-GridColumn aem-GridColumn--default--12"> <section class="st-feature-benefit-full-bleed container-width-large st-feature-benefit-full-bleed--top st-feature-benefit-full-bleed--left st-feature-benefit-full-bleed--m-top st-feature-benefit-full-bleed--m-left st-feature-benefit-full-bleed--center-img-over desktop-bg-black mobile-bg-black desktop-text-color-white mobile-text-color-white st-feature-benefit-full-bleed--image-radius" data-clickable-state="false"> <div class="st-feature-benefit-full-bleed__wrap"> <div class="st-feature-benefit-full-bleed__content-wrap"> <div class="st-feature-benefit-full-bleed__content-inner"> <div class="st-feature-benefit-full-bleed__content-area"> <p class="st-feature-benefit-full-bleed__eyebrow-text">Sound</p> <h2 class="st-feature-benefit-full-bleed__title" data-font-size-pc="38" data-font-size-mo="26">Wherever you meet us</h2> <div class="st-feature-benefit-full-bleed__cta"> <a class="cta cta--contained cta--white cta--mobile-white" href="/us/about-us/brand-identity/sound/" target="_self" aria-label="Learn more" an-tr="ft03_feature full bleed-brand-identity-cta-button" an-ca="content click" an-ac="feature" an-la=":learn more">Learn more</a> </div> </div> </div> </div> <figure class="st-feature-benefit-full-bleed__figure "> <div class="image image--dyn-height"> <img class="image__preview lazy-load responsive-img" data-aem-asset-id="" data-desktop-alt="There are neon-colored square bars stacked up in 6 columns." data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/AS.3_Brand_img06.png?$LazyLoad_Home_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/MO_AS.3_Brand_img06.png?$LazyLoad_Home_PNG$"/> <img class="image__main lazy-load responsive-img" data-aem-asset-id="" data-desktop-alt="There are neon-colored square bars stacked up in 6 columns." data-desktop-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/AS.3_Brand_img06.png?$1920_N_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/assets/us/about-us/brand-identity/MO_AS.3_Brand_img06.png?$624_N_PNG$"/> </div> </figure> </div> </section> </div> <div class="cm-g-blank-space aem-GridColumn aem-GridColumn--default--12"> <div class="blank-space bg-black blank-space--width-1920 blank-space--desktop-margin-large 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right: 20px; } .modal-open .internal-container .tab{ height: auto; } } .modal-open .close-button img { width: 100%; z-index: -1; } .modal-open .close-button:hover { transition: color 0.3s; color: lighten(#000, 50%); } .modal-top-bar { display: flex; align-items: center; justify-content: flex-end; position: relative; padding: 15px 15px 5px 0; } .modal-title { margin: 0; margin-left: 0.4375rem; } .cciw-overlay { z-index: 5001 !important; } #ps-lightbox-background { z-index: 5001 !important; } .mfp-bg { z-index: 5001 !important; } .ps-container { z-index: 5002 !important; } .mfp-wrap { z-index: 5002 !important; } </style> <div class="where-to-buy"></div> <input type="hidden" name="useNewWtb" id="useNewWtb" value="Y"/> <input type="hidden" name="searchApiDomain" id="searchApiDomain" value="//searchapi.samsung.com/v6"/> <input type="hidden" name="buyinstoreRedirectYN" id="buyinstoreRedirectYN" value="N"/> <input type="hidden" id="rtlValue"/> <input type="hidden" name="current_model_code" id="current_model_code"/> <input type="hidden" id="wtbCurrentPagePath" value="/content/samsung/us/about-us/brand-identity"/> <section class="ftd18-register-product popup" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProduct"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <div class="ftd18-register-product-popup" data-comp-name="registerProduct" data-auto-init="false"> <div class="ftd18-register-product__step-1 show"> <h2 class="ftd18-register-product__title">Product Registration</h2> <p class="ftd18-register-product__desc" data-js-action="RegisterDescription">Quick and easy product registration..<br/>Receive up-to-date personalized services and tips.</p> <div class="ftd18-register-product__step-1-inner"> <div class="ftd18-register-product__step-1__reg-list" role="list"> <div class="ftd18-register-product__step-1__reg" role="listitem"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#retention-registration-step01-serialnumber" href="#retention-registration-step01-serialnumber"></use> </svg> <div class="ftd18-register-product__step-1__reg__inner"> <strong class="ftd18-register-product__step-1__reg__title">Serial Number / IMEI</strong> <p class="ftd18-register-product__step-1__reg__desc">Enter your Serial Number/IMEI</p> <button class="cta cta--contained cta--black" data-js-action="serialnumberBtn" an-tr="ftd18_register product popup-brand-identity-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:product registration:enter serial number/imei"> Enter serial number/IMEI </button> </div> </div> <div class="ftd18-register-product__step-1__reg" role="listitem"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#retention-registration-step01-qr" href="#retention-registration-step01-qr"></use> </svg> <div class="ftd18-register-product__step-1__reg__inner"> <strong class="ftd18-register-product__step-1__reg__title">QR Scan</strong> <p class="ftd18-register-product__step-1__reg__desc">Scan the QR code on your products for easy registration.</p> <p class="ftd18-register-product__step-1__reg__sub-desc">* This feature can only be supported on Samsung Home Appliances and non-smart B2C monitors.</p> <button class="cta cta--contained cta--black" data-js-action="qrscanBtn" an-tr="ftd18_register product popup-brand-identity-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:product registration:scan qr"> Scan QR code </button> </div> </div> </div> </div> </div> <div class="ftd18-register-product__step-2"> <h2 class="ftd18-register-product__title">Enter your Serial Number/IMEI</h2> <p class="ftd18-register-product__desc myd16-register-description">Quick and easy product registration.</p> <div class="ftd18-register-product__step-2-inner"> <div class="text-field-v2" data-comp-name="textFieldv2" data-auto-init="false"> <label class="text-field-v2__hint" for="serial-imei">Serial Number / IMEI</label> <div class="text-field-v2__input-wrap"> <input class="text-field-v2__input" id="serial-imei" type="text" autocomplete="on"/> <button class="text-field-v2__input-icon delete" aria-label="Delete" type="button"> <svg class="icon delete" focusable="false" aria-hidden="true"> <use xlink:href="#cancel-bold" href="#cancel-bold"></use> </svg> </button> <div class="text-field-v2__input-icon error"> <svg class="icon error" focusable="false" aria-hidden="true"> <use xlink:href="#information-error-bold" href="#information-error-bold"></use> </svg> </div> </div> <p class="text-field-v2__text assistive" id="serial-imei-assistive" aria-hidden="true">Please enter the 11 or 15- digit number.</p> <p class="text-field-v2__text error" id="serial-imei-error" aria-hidden="true">This product is already registered. Make sure you entered the right serial number or IMEI.</p> </div> <div class="ftd18-register-product__step-2__how-to-find-model-code"> <button class="ftd18-register-product__step-2__how-to-find-model-code__cta" data-i18n-expand="Expand" data-i18n-collapse="Collapse" an-tr="ftd18_register product popup-brand-identity-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:how to find serial number or imei"> How to find Serial Number or IMEI <span class="hidden">Expand</span> <svg class="icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> <div class="ftd18-register-product__step-2__how-to-find-model-code-inner"> <div class="ftd18-register-product__step-2__select-wrap"> <ul class="ftd18-register-product__step-2__select-list" role="list"> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="type-hint" tabindex="-1" data-js-action="howToFindTypeSelect"> <option selected value="TV & AV" an-tr="an-tr-tv-av" an-ca="an-ca-tv-av" an-ac="an-ac-tv-av" an-la="an-la-tv-av">TV & AV</option> <option value="Mobile Device" an-tr="an-tr-mobile-device" an-ca="an-ca-mobile-device" an-ac="an-ac-mobile-device" an-la="an-la-mobile-device">Mobile Device</option> <option value="Home Appliance">Home Appliance</option> <option value="PC & Office">PC & Office</option> <option value="Camera & Camcorder">Camera & Camcorder</option> </select> <p id="type-hint" class="menu--text-field__hint">Type</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="type-hint type-text" type="button"> <span id="type-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="sub-type-hint" tabindex="-1"> <option selected value="Television">Television</option> <option value="Blu-ray">Blu-ray</option> <option value="Home cinema">Home cinema</option> <option value="MP3/MP4 Player">MP3/MP4 Player</option> </select> <p id="sub-type-hint" class="menu--text-field__hint">Sub Type</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="sub-type-hint sub-type-text" type="button"> <span id="sub-type-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> <li class="ftd18-register-product__step-2__select" role="listitem"> <div class="ftd18-register-product__step-2__select__menu"> <div class="menu menu--text-field" data-comp-name="menu" data-auto-init="false" data-type="textField" data-tagging-button> <select class="menu__select" aria-labelledby="category-hint" tabindex="-1"> <option selected value="SUHD">SUHD</option> <option value="UHD">UHD</option> <option value="FHD">FHD</option> <option value="HD">HD</option> </select> <p id="category-hint" class="menu--text-field__hint">Category</p> <button class="menu__select-field" aria-haspopup="listbox" aria-expanded="false" aria-labelledby="category-hint category-text" type="button"> <span id="category-text" class="menu__select-field-text"></span> <svg class="menu__select-field-icon down" focusable="false" aria-hidden="true"> <use xlink:href="#open-down-bold" href="#open-down-bold"></use> </svg> <svg class="menu__select-field-icon up" focusable="false" aria-hidden="true"> <use xlink:href="#close-up-bold" href="#close-up-bold"></use> </svg> </button> </div> </div> </li> </ul> </div> <div class="ftd18-register-product__step-2__swiper-wrap"> <div class="ftd18-register-product__step-2__swiper swiper-container basic-swiper" data-swiper-option='{ "slidesPerView": 1, "keepWrapper": true, "autoHeight": true, "loop": false, "pagination": true, "componentEl": ".ftd18-register-product-popup", "followFinger": true }' data-comp-name="swiper" data-auto-init="false"> <div class="swiper-wrapper"> <div class="ftd18-register-product__step-2__swiper__slide swiper-slide" data-type-headline="How to find Serial Number or IMEI 1" role="tabpanel" id="slide-0"> <div class="ftd18-register-product__step-2__swiper__slide__image"> <div class="image"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> </div> </div> <div class="ftd18-register-product__step-2__swiper__slide__title">Back view</div> <div class="ftd18-register-product__step-2__swiper__slide__desc">The serial number and model name are printed on the label located on the lower left side of the device’s exterior, near the front. They are also on a second label, inside the refrigerator compartment on a side wall above the top shelf.</div> </div> <div class="ftd18-register-product__step-2__swiper__slide swiper-slide" data-type-headline="How to find Serial Number or IMEI 2" role="tabpanel" id="slide-1"> <div class="ftd18-register-product__step-2__swiper__slide__image"> <div class="image"> <img class="image__preview lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> <img class="image__main lazy-load responsive-img" data-desktop-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" data-mobile-src="//images.samsung.com/is/image/samsung/uk-111-105186828?$ORIGIN_PNG$" alt="" role="img" data-comp-name="image" data-auto-init="false"/> </div> </div> <div class="ftd18-register-product__step-2__swiper__slide__title">Back view</div> <div class="ftd18-register-product__step-2__swiper__slide__desc">The serial number and model name are printed on the label located on the lower left side of the device’s exterior, near the front. They are also on a second label, inside the refrigerator compartment on a side wall above the top shelf.</div> </div> </div> </div> <div class="indicator dot-indicator" data-indicator-data='{ "type": "dot-indicator", "play": true, "autoRolling": false, "infiniteRolling": false }' data-comp-name="indicator" data-auto-init="false"> <div class="indicator-wrap"> <div class="indicator__list-wrap"> <div class="indicator__list" role="tablist"> <button class="indicator__item" role="tab"> <span class="indicator__dot-wrap"> <span class="indicator__dot"> <span class="indicator__dot-inner"></span> </span> <span class="hidden"></span> </span> </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ftd18-register-product__btn-wrap">  <button class="cta cta--outlined cta--black" data-action="back" data-js-action="backto1Btn" an-tr="ftd18_register product popup-brand-identity-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:back"> Back </button>  <button class="cta cta--contained cta--black" data-action="check" data-js-action="checkBtn" an-tr="ftd18_register product popup-brand-identity-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:check"> Check </button> </div> </div> <div class="ftd18-register-product__step-3"> <h2 class="ftd18-register-product__title">Product registration is almost complete!!</h2> <p class="ftd18-register-product__desc">You've entered a valid S/N or IMEI. Now select the model of your product.</p> <div class="ftd18-register-product__step-3-inner"> <div class="ftd18-register-product__step-3__category-list" data-i18n-selected="selected" role="list"> </div> <div class="ftd18-register-product__step-3__search"> <div class="ftd18-register-product__step-3__search__input-container"> <button class="ftd18-register-product__step-3__search__input__back"> <span class="hidden">Back</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#backward-bold" href="#backward-bold"></use> </svg> </button> <div class="ftd18-register-product__step-3__search__input-wrap"> <label class="ftd18-register-product__step-3__search__input-label" for="model-code-search">Enter your Model Number</label> <bdi><input class="ftd18-register-product__step-3__search__input" type="text" id="model-code-search" autocomplete="on"/></bdi> <button class="ftd18-register-product__step-3__search__input-icon delete" aria-label="delete" type="button" an-tr="ftd18_register product popup-brand-identity-delete-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:delete model number"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#cancel-bold" href="#cancel-bold"></use> </svg> </button> <button class="ftd18-register-product__step-3__search__input-icon search" aria-label="search" type="submit" an-tr="ftd18_register product popup-brand-identity-delete-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:search model number"> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#search-bold" href="#search-bold"></use> </svg> </button> </div> </div> <h3 class="ftd18-register-product__step-3__search__result__title">Suggested Searches</h3> <div class="ftd18-register-product__step-3__search__result-list-wrap scrollbar" data-auto-init="false" data-comp-name="scrollbar" data-auto-resize> <ul class="ftd18-register-product__step-3__search__result-list scrollbar__contents" role="list"> </ul> </div> <div class="ftd18-register-product__step-3__search__result__error" aria-live="polite">No result. Please try again.</div> </div> </div> <div class="ftd18-register-product__btn-wrap"> <button class="cta cta--outlined cta--black" data-action="back" data-js-action="backto2Btn" an-tr="ftd18_register product popup-brand-identity-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:back"> Back </button> <button class="cta cta--contained cta--black cta--disabled" disabled data-action="select" data-js-action="selectBtn" an-tr="ftd18_register product popup-brand-identity-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:select"> Select </button> </div> </div> </div> </div> </div> <button class="popup__close" an-tr="ftd18_register product popup-brand-identity-register popup-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <section class="ftd18-register-product-completion popup popup--alert" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProductCompletion"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <div class="image" data-js-action="ftd18RegisterProductImage"> <img class="image__main lazy-load-man" data-src="https://via.placeholder.com/120x120" alt="" data-comp-name="image" data-auto-init="false"/> </div> <h2 class="ftd18-register-product__title" data-js-action="ftd18RegisterProductTitle">Galaxy Book3 Ultra</h2> <p class="ftd18-register-product__desc" data-js-action="ftd18RegisterProductSku">SM-G996BZKGEUA</p> <p class="ftd18-register-product__desc" data-js-action="ftd18RegisterProductSerial">Serial Number: R3CR508WNAH</p> </div> </div> <div class="popup__btn-wrap"> <button class="cta cta--contained cta--black" data-js-action="confirmBtn" an-tr="ftd18_register product popup-brand-identity-cta-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:confirm"> Confirm </button> </div> <button class="popup__close" an-tr="ftd18_register product popup-brand-identity-register popup-content_click" an-ca="content click" an-ac="feature" an-la="registration popup:close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <section class="ftd18-register-product-qr-scan-error popup popup--alert" role="dialog" aria-modal="true" data-comp-name="popup" data-auto-init="false" id="ftd18RegisterProductQRScanError"> <div class="popup__dimmed"></div> <div class="popup__contents-wrap"> <div class="popup__contents"> <div class="popup__inner-wrap"> <div class="popup__inner"> <h2 class="ftd18-register-product__title">The device you are currently using does not support the camera function.</h2> <p class="ftd18-register-product__desc">Please try again with a different device.</p> </div> </div> <div class="popup__btn-wrap"> <button class="cta cta--contained cta--black" data-js-action="alertBtn" data-action="confirm" an-tr="ftd18_register product popup-brand-identity-error pop up-content_click" an-ca="content click" an-ac="feature" an-la="error popup:confirm"> Confirm </button> </div> <button class="popup__close"> <span class="hidden">Close</span> <svg class="icon" focusable="false" aria-hidden="true"> <use xlink:href="#delete-bold" href="#delete-bold"></use> </svg> </button> </div> </div> </section> <script src="/etc.clientlibs/samsung/clientlibs/consumer/global/clientlib-templates/page-static-gnb-hq/compact.min.js"></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/product-popup/pd-g-register-product-popup/clientlibs/site.min.js"></script> <script src="/etc.clientlibs/samsung/components/content/epp/common/ep-cm-g-barcode-scanner-popup/clientlibs/site.min.js"></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/explore/ex-g-floating-navigation/clientlibs/site.min.js" async></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/flagship-pd/fg-g-flagship-full-bleed/clientlibs/site.min.js" async></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/common/cm-g-text-block/clientlibs/site.min.js" async></script> <script src="/etc.clientlibs/samsung/components/content/consumer/global/product/pd-g-feature-benefit-full-bleed/clientlibs/site.min.js" async></script> <script type="application/ld+json" data-type="seo" data-object-type="WebPage" data-id="e8feb8f6-31b4-4589-86bf-f45f767d7dad">{"@context":"http://schema.org","@type":"WebPage","name":"Brand Identity | About Us | Samsung US","url":"https://www.samsung.com/us/about-us/brand-identity/"}</script> </div> </body> </html>

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