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class="span12 widget-span banner-content"> <div class="span8 widget-span banner-content-wrapper"> <div class="banner-text white-text"><h1><span style="color: #ffffff;">Promote Brand Safety</span></h1> <p><span style="color: #ffffff;">TAG's brand safety programs bring the industry together to significantly reduce the risk of ad misplacement across the digital trading ecosystem.<br><br>#BrandSafety</span></p></div> <div class="banner-ctas"></div> </div> </div> </div> </div> </div> </div> </div> <style> .tb-2.banner-bkg { background-image: url('https://www.tagtoday.net/hubfs/Core%20Pillar%20Assets/TagToday.net_Homepage%20Learn%20MoreBrandSafety.jpg'); } .custom-bkg { background-color: #a500ff; } </style></span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell generic-padding page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span3 widget-span widget-type-cell sticky-sidebar sidebar-menu mobile-bottom-padding" style="" data-widget-type="cell" data-x="0" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text sidebar-menu-header white-text" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511893581024237" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h4>Menu Header</h4></span> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-simple_menu " style="" data-widget-type="simple_menu" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511893701152242" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><div id="hs_menu_wrapper_module_1511893701152242" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="" data-menu-id="" aria-label="Navigation Menu"> <ul role="menu"> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#overview" role="menuitem" target="_self">Overview</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#brandsafetycertified" role="menuitem" target="_self">Brand Safety Certified</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#workinggroup" role="menuitem" target="_self">Brand Safety Working Group</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#brandsafetytools" role="menuitem" target="_self">Brand Safety Tools</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="https://www.tagtrust.net" role="menuitem" target="_self">TAG TrustNet</a></li> <li class="hs-menu-item hs-menu-depth-1" role="none"><a href="#research" role="menuitem" target="_self">Research & Insights</a></li> </ul> </div></span> </div> </div> </div> </div> </div> <div class="span9 widget-span widget-type-cell left-padding" style="" data-widget-type="cell" data-x="3" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text " style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511893142834224" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><div class="generic-padding"> <h2 id="overview">Overview</h2> <p>Consumers associate a brand's advertising with the context in which those advertisements are displayed. Because the adjacency of an advertisement to specific types of content can cause significant damage to a brand's consumer reputation and revenue, it is imperative that advertisers have a way to ensure that their ads are not misplaced on digital media properties that contain illegal, objectionable, or even simply irrelevant content.</p> <div class="tentpole-testimonial tentpole-testimonial--brandsafety clearfix generic-padding"> <blockquote>80 percent of consumers said they would reduce or stop buying a product they regularly purchase if it advertised in a range of hypothetical situations involving extreme or dangerous content.</blockquote> <cite> <a href="https://www.tagtoday.net/brand-safety-survey-2019?hsLang=en-us">Consumer Perceptions Around Brand Safe Advertising</a></cite></div> </div> <section><a id="brandsafetycertified" data-hs-anchor="true"></a> <h2 id="bsc">Brand Safety Certified<img src="https://www.tagtoday.net/hubfs/Redesign%20Stage/bs-logo.png" alt="" style="width: 150px; float: right; margin: 0 20px 20px 20px;" loading="lazy"></h2> <p>The mission of the TAG Brand Safety Certified Program is to significantly reduce the risk of the misplacement of advertising on digital media of all types, thereby upholding brand safety and protecting the integrity of digital advertising.</p> <p>The TAG Brand Safety Certified Program promotes the flow of advertising budgets to participants in digital advertising upholding an industry regulated framework for brand safety. The program serves the entire digital advertising supply chain by providing transparency, choice and control for buyers – enabling them to buy advertising inventory with confidence and creating a brand safety framework for sellers that increases the value of certified sellers' inventory.</p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-73cbbc08-326a-4dff-94ac-b74d01d228d3"><span class="hs-cta-node hs-cta-73cbbc08-326a-4dff-94ac-b74d01d228d3" id="hs-cta-73cbbc08-326a-4dff-94ac-b74d01d228d3"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/73cbbc08-326a-4dff-94ac-b74d01d228d3"><img class="hs-cta-img" id="hs-cta-img-73cbbc08-326a-4dff-94ac-b74d01d228d3" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2848641/73cbbc08-326a-4dff-94ac-b74d01d228d3.png" alt="Brand Safety Program Guidelines"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, '73cbbc08-326a-4dff-94ac-b74d01d228d3', {"useNewLoader":"true","region":"na1"}); </script></span></p> <p> </p> <p><a class="cta-gray cta" href="/registry?hsLang=en-us" title="Become a TAG member today!" rel=" noopener"><i class="fa fa-search" aria-hidden="true"></i> Find Certified Partners</a> <a class="cta-gray cta" href="/membership?hsLang=en-us" title="Become a TAG member today!"><i class="fa fa-thumbs-up" aria-hidden="true"></i> Get Certified!</a><a href="/hubfs/BSC%20Guidelines.pdf" rel="noopener"></a></p> <p> </p> <p style="font-weight: bold;">Summary Brand Safety Certified Video</p> <div class="hs-video-widget" data-hsv-embed-id="c282d673-d561-4973-83f0-4abcdee4afad"> <div class="hs-video-container" style="max-width: 1920px; margin: 0 auto;"> <div class="hs-video-wrapper" style="position: relative; height: 0; padding-bottom: 56.25%"> <iframe data-hsv-src="https://play.hubspotvideo.com/v/2848641/id/149565646468" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="149565646468" data-hsv-style="" data-hsv-width="1920" data-hsv-height="1080" data-hsv-autoplay="false" data-hsv-loop="false" data-hsv-muted="false" data-hsv-hidden-controls="false" data-hsv-full-width="false"></iframe> </div> </div> </div> <p> </p> </section> <section class="insights"><a id="workinggroup" data-hs-anchor="true"></a> <h2 id="bscwg">Brand Safety Working Group</h2> <p><img src="https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsBrandSafety-min.jpg?width=800&height=300&name=WorkingGroupChairsBrandSafety-min.jpg" width="800" height="300" loading="lazy" alt="WorkingGroupChairsBrandSafety-min" style="height: auto; max-width: 100%; width: 800px;" srcset="https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsBrandSafety-min.jpg?width=400&height=150&name=WorkingGroupChairsBrandSafety-min.jpg 400w, https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsBrandSafety-min.jpg?width=800&height=300&name=WorkingGroupChairsBrandSafety-min.jpg 800w, https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsBrandSafety-min.jpg?width=1200&height=450&name=WorkingGroupChairsBrandSafety-min.jpg 1200w, https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsBrandSafety-min.jpg?width=1600&height=600&name=WorkingGroupChairsBrandSafety-min.jpg 1600w, https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsBrandSafety-min.jpg?width=2000&height=750&name=WorkingGroupChairsBrandSafety-min.jpg 2000w, https://www.tagtoday.net/hs-fs/hubfs/WorkingGroupChairsBrandSafety-min.jpg?width=2400&height=900&name=WorkingGroupChairsBrandSafety-min.jpg 2400w" sizes="(max-width: 800px) 100vw, 800px"></p> <p>To enable companies to promote a brand-safe environment, the TAG Brand Safety Working Group maintains the Brand Safety Certified Guidelines, which promote the flow of advertising budgets to participants in digital advertising upholding an industry-regulated framework for brand safety and anti-piracy.</p> <p><a href="/working-groups?hsLang=en-us" class="cta cta-gray" rel="noopener">Learn More</a></p> </section> <section><a id="brandsafetytools" data-hs-anchor="true"></a> <h2>Brand Safety Tools</h2> <a id="KeywordExclusionListToolset" data-hs-anchor="true"></a> <h4>Keyword Exclusion List Toolset (KELT)</h4> <p><img src="https://www.tagtoday.net/hs-fs/hubfs/Keyword%20Exclusion_Topbanner-min.png?width=900&height=360&name=Keyword%20Exclusion_Topbanner-min.png" width="900" height="360" loading="lazy" alt="Keyword Exclusion_Topbanner-min" style="height: auto; max-width: 100%; width: 900px; margin-left: auto; margin-right: auto; display: block;" srcset="https://www.tagtoday.net/hs-fs/hubfs/Keyword%20Exclusion_Topbanner-min.png?width=450&height=180&name=Keyword%20Exclusion_Topbanner-min.png 450w, https://www.tagtoday.net/hs-fs/hubfs/Keyword%20Exclusion_Topbanner-min.png?width=900&height=360&name=Keyword%20Exclusion_Topbanner-min.png 900w, https://www.tagtoday.net/hs-fs/hubfs/Keyword%20Exclusion_Topbanner-min.png?width=1350&height=540&name=Keyword%20Exclusion_Topbanner-min.png 1350w, https://www.tagtoday.net/hs-fs/hubfs/Keyword%20Exclusion_Topbanner-min.png?width=1800&height=720&name=Keyword%20Exclusion_Topbanner-min.png 1800w, https://www.tagtoday.net/hs-fs/hubfs/Keyword%20Exclusion_Topbanner-min.png?width=2250&height=900&name=Keyword%20Exclusion_Topbanner-min.png 2250w, https://www.tagtoday.net/hs-fs/hubfs/Keyword%20Exclusion_Topbanner-min.png?width=2700&height=1080&name=Keyword%20Exclusion_Topbanner-min.png 2700w" sizes="(max-width: 900px) 100vw, 900px"></p> <p>Keyword exclusion lists are a core component of most brand safety strategies, but they are also one of the most problematic for publishers. Too often, such exclusion lists encompass not only effective and targeted terms, but also keywords that are overly broad, irrelevant, or outdated. In addition, once added to a list, keywords are rarely removed, even if the term is no longer effective or related to the advertiser’s brand safety strategy.  </p> <p>Keywords are only as effective as the process by which they are selected, reviewed, and updated, yet the digital advertising industry has lacked a standard playbook of best practices for the use of keyword exclusion lists or a practical toolset to manage those efforts.</p> <p>As part of the Be Bold for Publishers initiative, TAG is introducing the new <span style="font-weight: bold;">Keyword Exclusion List Toolset. </span><span style="font-weight: normal;">The industry-collaborated toolset comprises 3 elements:</span></p> <span style="font-weight: bold;">1. Always Block Keyword List.</span><br><span style="font-weight: bold;">2. Keyword Maintenance Tool.</span><br><span style="font-weight: bold;">3. Best Practices Guide. </span><br><br>Used together, the toolset: <br><br><span>•</span> <span style="font-weight: bold;">Simplifies and standardizes</span> the approach to maintaining an effective keyword list. <br><br><span>•</span> Expands the range of brand-suitable content, increases user engagement, and <span style="font-weight: bold;">reduces unnecessary blocking that reduced ad revenue</span> in the past.<br><br><span>•</span> <span style="font-weight: bold;">Creates a baseline of best practices</span> for all participating companies, thus raising standards and increasing efficiencies across the supply chain. <br><br>For more information about the toolset, click below.<br> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-66a1a7c0-d976-4c4e-8b1a-e07548a73684"><span class="hs-cta-node hs-cta-66a1a7c0-d976-4c4e-8b1a-e07548a73684" id="hs-cta-66a1a7c0-d976-4c4e-8b1a-e07548a73684"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/66a1a7c0-d976-4c4e-8b1a-e07548a73684" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-66a1a7c0-d976-4c4e-8b1a-e07548a73684" style="border-width:0px;float: left; margin-right: 20px" src="https://no-cache.hubspot.com/cta/default/2848641/66a1a7c0-d976-4c4e-8b1a-e07548a73684.png" alt="Toolset - Info" align="left"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, '66a1a7c0-d976-4c4e-8b1a-e07548a73684', {"useNewLoader":"true","region":"na1"}); </script></span></p> <br><br><br>Download a copy of the Best Practices guide below. <br><br><span class="hs-cta-wrapper" id="hs-cta-wrapper-4dad1add-1175-47a1-a047-a28841393ef8"><span class="hs-cta-node hs-cta-4dad1add-1175-47a1-a047-a28841393ef8" id="hs-cta-4dad1add-1175-47a1-a047-a28841393ef8"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/4dad1add-1175-47a1-a047-a28841393ef8" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-4dad1add-1175-47a1-a047-a28841393ef8" style="border-width:0px;float: left; margin-right: 20px" src="https://no-cache.hubspot.com/cta/default/2848641/4dad1add-1175-47a1-a047-a28841393ef8.png" alt="Best Practices Guide" align="left"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, '4dad1add-1175-47a1-a047-a28841393ef8', {"useNewLoader":"true","region":"na1"}); </script></span><br><br><br>Read the KELT Blog<br><br><span class="hs-cta-wrapper" id="hs-cta-wrapper-ef2f6212-e257-4b6d-965b-f954668e7370"><span class="hs-cta-node hs-cta-ef2f6212-e257-4b6d-965b-f954668e7370" id="hs-cta-ef2f6212-e257-4b6d-965b-f954668e7370"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/ef2f6212-e257-4b6d-965b-f954668e7370"><img class="hs-cta-img" id="hs-cta-img-ef2f6212-e257-4b6d-965b-f954668e7370" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2848641/ef2f6212-e257-4b6d-965b-f954668e7370.png" alt="KELT Blog"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, 'ef2f6212-e257-4b6d-965b-f954668e7370', {"useNewLoader":"true","region":"na1"}); </script></span><br><br><br>Access the training module<br><br><span class="hs-cta-wrapper" id="hs-cta-wrapper-0df7aa8e-a117-4378-827e-a47968d8fc59"><span class="hs-cta-node hs-cta-0df7aa8e-a117-4378-827e-a47968d8fc59" id="hs-cta-0df7aa8e-a117-4378-827e-a47968d8fc59"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/0df7aa8e-a117-4378-827e-a47968d8fc59"><img class="hs-cta-img" id="hs-cta-img-0df7aa8e-a117-4378-827e-a47968d8fc59" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2848641/0df7aa8e-a117-4378-827e-a47968d8fc59.png" alt="KELT Module"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, '0df7aa8e-a117-4378-827e-a47968d8fc59', {"useNewLoader":"true","region":"na1"}); </script></span><br><br><br>To access the tool, log into the <a href="/members?hsLang=en-us" rel="noopener">Member Portal</a> or email us at <a href="mailto:info@tagtoday.net" rel="noopener">info@tagtoday.net.</a><br><br><hr><a id="HumanCreatedContent" data-hs-anchor="true"></a> <h4 id="pmal">Human-Created Content for Publishers (HCC)</h4> <p><img src="https://www.tagtoday.net/hs-fs/hubfs/HCC_banner-min.jpg?width=900&height=360&name=HCC_banner-min.jpg" width="900" height="360" loading="lazy" alt="HCC_banner-min" style="height: auto; max-width: 100%; width: 900px; margin-left: auto; margin-right: auto; display: block;" srcset="https://www.tagtoday.net/hs-fs/hubfs/HCC_banner-min.jpg?width=450&height=180&name=HCC_banner-min.jpg 450w, https://www.tagtoday.net/hs-fs/hubfs/HCC_banner-min.jpg?width=900&height=360&name=HCC_banner-min.jpg 900w, https://www.tagtoday.net/hs-fs/hubfs/HCC_banner-min.jpg?width=1350&height=540&name=HCC_banner-min.jpg 1350w, https://www.tagtoday.net/hs-fs/hubfs/HCC_banner-min.jpg?width=1800&height=720&name=HCC_banner-min.jpg 1800w, https://www.tagtoday.net/hs-fs/hubfs/HCC_banner-min.jpg?width=2250&height=900&name=HCC_banner-min.jpg 2250w, https://www.tagtoday.net/hs-fs/hubfs/HCC_banner-min.jpg?width=2700&height=1080&name=HCC_banner-min.jpg 2700w" sizes="(max-width: 900px) 100vw, 900px"></p> <p>Advances in AI can have incredible benefits to Publishers. But, confronted with the nearly unlimited ability to generate synthetic content via AI, Publishers investing in human created content require help to maintain assurance in the responsibility of their processes, and accountability for their content.</p> <p>TAG’s Human-Created Content Tool helps Publishers and Advertisers distinguish between human-made and AI-generated content.</p> <p style="font-weight: bold;"><span style="color: #fe5f7b;">The tool will be launching soon!</span></p> <hr><a id="PirateMobileAppList" data-hs-anchor="true"></a> <h4 id="pmal">Pirate Mobile App List (PMAL)</h4> <p>Mobile piracy – or the placement of legitimate ads on mobile sites and apps with infringing content – is an endemic problem needs to be addressed in order to minimize ad-supported piracy revenue flowing to criminals. While app stores are often successful at removing intellectual property-infringing apps, those apps may be downloaded thousands – or even millions – of times before they are removed. Those apps may continue to operate at scale and generate revenue through advertisements, thereby exacerbating the piracy problem.</p> <p>The Pirate Mobile App List (PMAL) provides brands with a list of mobile apps that were removed from App Stores for infringing on protected intellectual property rights, but may still be active on user's devices and seeking ad spend to monetize pirated content. Through PMAL, TAG empowers brands and their partners to stem the flow of ad revenue to mobile apps with pirated content.</p> <p>PMAL is part of the <a href="#bsc" rel=" noopener">Brand Safety Certified program</a>, or TAG members may purchase it separately.</p> <p><a class="cta-gray cta" href="/membership?hsLang=en-us" title="Become a TAG member today!"><i class="fa fa-bullseye" aria-hidden="true"></i> Learn More About TAG Membership</a></p> <hr><a id="PirateDomainExclusionList" data-hs-anchor="true"></a> <h4 id="pmal">Pirate Domain Exclusion List (PDEL)</h4> <p><img src="https://www.tagtoday.net/hs-fs/hubfs/Pirate%20Domain%20Exclusion%20List-min.png?width=900&height=360&name=Pirate%20Domain%20Exclusion%20List-min.png" width="900" height="360" loading="lazy" alt="Pirate Domain Exclusion List-min" style="height: auto; max-width: 100%; width: 900px; margin-left: auto; margin-right: auto; display: block;" srcset="https://www.tagtoday.net/hs-fs/hubfs/Pirate%20Domain%20Exclusion%20List-min.png?width=450&height=180&name=Pirate%20Domain%20Exclusion%20List-min.png 450w, https://www.tagtoday.net/hs-fs/hubfs/Pirate%20Domain%20Exclusion%20List-min.png?width=900&height=360&name=Pirate%20Domain%20Exclusion%20List-min.png 900w, https://www.tagtoday.net/hs-fs/hubfs/Pirate%20Domain%20Exclusion%20List-min.png?width=1350&height=540&name=Pirate%20Domain%20Exclusion%20List-min.png 1350w, https://www.tagtoday.net/hs-fs/hubfs/Pirate%20Domain%20Exclusion%20List-min.png?width=1800&height=720&name=Pirate%20Domain%20Exclusion%20List-min.png 1800w, https://www.tagtoday.net/hs-fs/hubfs/Pirate%20Domain%20Exclusion%20List-min.png?width=2250&height=900&name=Pirate%20Domain%20Exclusion%20List-min.png 2250w, https://www.tagtoday.net/hs-fs/hubfs/Pirate%20Domain%20Exclusion%20List-min.png?width=2700&height=1080&name=Pirate%20Domain%20Exclusion%20List-min.png 2700w" sizes="(max-width: 900px) 100vw, 900px"></p> <p>In 2024, TAG launched “Project Brand Integrity 2.0” (PBI 2.0), a significant expansion of TAG’s proven anti-piracy initiative to defund the criminals who profit from stolen content while protecting advertisers from unintentional exposure to unsafe websites.</p> <p>As part of this evolution, TAG introduced the Pirate Domain Exclusion List (PDEL) — <span style="font-weight: bold;">a list designed to help prevent ad misplacement on pirate sites. </span></p> <p>PDEL provides ad tech companies with a resource for identifying domains that have been flagged as pirate domains by TAG members. <br><br><span style="font-size: 16px;"><span style="color: #000000;">For more information about the Pirate Domain Exclusion List, or to access the tool, please contact us at </span><a href="mailto:info@tagtoday.net">info@tagtoday.net</a><span style="color: #000000;">.</span></span></p> <p><a class="cta-gray cta" href="/membership?hsLang=en-us" title="Become a TAG member today!"><i class="fa fa-bullseye" aria-hidden="true"></i> Learn More About TAG Membership</a></p> </section> <section class="insights"><a id="research" data-hs-anchor="true"></a> <h2 id="brandsafetyresearch">Research & Insights</h2> <h3><img src="https://www.tagtoday.net/hs-fs/hubfs/BrandSafety%20Research-min.jpg?width=2400&height=900&name=BrandSafety%20Research-min.jpg" width="2400" height="900" loading="lazy" alt="BrandSafety Research-min" style="height: auto; max-width: 100%; width: 2400px;" srcset="https://www.tagtoday.net/hs-fs/hubfs/BrandSafety%20Research-min.jpg?width=1200&height=450&name=BrandSafety%20Research-min.jpg 1200w, https://www.tagtoday.net/hs-fs/hubfs/BrandSafety%20Research-min.jpg?width=2400&height=900&name=BrandSafety%20Research-min.jpg 2400w, https://www.tagtoday.net/hs-fs/hubfs/BrandSafety%20Research-min.jpg?width=3600&height=1350&name=BrandSafety%20Research-min.jpg 3600w, https://www.tagtoday.net/hs-fs/hubfs/BrandSafety%20Research-min.jpg?width=4800&height=1800&name=BrandSafety%20Research-min.jpg 4800w, https://www.tagtoday.net/hs-fs/hubfs/BrandSafety%20Research-min.jpg?width=6000&height=2250&name=BrandSafety%20Research-min.jpg 6000w, https://www.tagtoday.net/hs-fs/hubfs/BrandSafety%20Research-min.jpg?width=7200&height=2700&name=BrandSafety%20Research-min.jpg 7200w" sizes="(max-width: 2400px) 100vw, 2400px"></h3> <p><span>Having brand safety parameters and following the industry guidelines to uphold brand safety continually helps advertisers maintain consumer trust and brand integrity in the digital landscape. TAG's brand safety research and whitepapers arms brands, marketers and the adtech community: </span></p> <span></span>1. key trend on brand safety factors that affect consumer purchases.<br>2. progress on the fight in demonetising IP-infringing sites.<br>3. industry best practices to optimise brand safety efforts where possible. <br><br><span class="hs-cta-wrapper" id="hs-cta-wrapper-babf5815-9b84-4f5e-82ae-2c277c04908f"><span class="hs-cta-node hs-cta-babf5815-9b84-4f5e-82ae-2c277c04908f" id="hs-cta-babf5815-9b84-4f5e-82ae-2c277c04908f"><a href="https://cta-redirect.hubspot.com/cta/redirect/2848641/babf5815-9b84-4f5e-82ae-2c277c04908f"><img class="hs-cta-img" id="hs-cta-img-babf5815-9b84-4f5e-82ae-2c277c04908f" style="border-width:0px;float: left; margin-right: 20px" src="https://no-cache.hubspot.com/cta/default/2848641/babf5815-9b84-4f5e-82ae-2c277c04908f.png" alt="TAG Research" align="left"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js"></script><script type="text/javascript"> hbspt.cta._relativeUrls=true;hbspt.cta.load(2848641, 'babf5815-9b84-4f5e-82ae-2c277c04908f', {"useNewLoader":"true","region":"na1"}); </script></span>  </section></span> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text " style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1511907489443275" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="footer-container-wrapper"> <div class="footer-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" 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