CINXE.COM

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href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">How to Use Social Media Influencers to Drive Attendance</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-management-for-beginners/" class="badge badge--tips-green">Event Management</a> <div class="read-time color-primary"> 4 min read </div> <h1 class="header header-4 color-primary"> How to Use Social Media Influencers to Drive Attendance </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/eventbrite/" class="color-primary"> by Eventbrite </a> <span class="dot"></span> <span>Jul 24 2017</span> </div> <a href="https://www.eventbrite.com/blog/segment/music/" class="tag tag--popular mb-2">Music</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="" class="img-fluid" width="768" height="348" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/influencer-marketing-for-events-768x348.png" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <p><span style="font-weight: 400;">Social influencer marketing has been generating a lot of buzz this year. Chances are it’s on your list of event marketing tactics to try and if so, you’re not alone. Nearly </span><a href="http://mediakix.com/2016/09/10-top-influencer-marketing-statistics-for-2016-infographic/#gs.MdqiT50" target="_blank" rel="noopener"><span style="font-weight: 400;">85% of marketers</span></a><span style="font-weight: 400;"> have plans to use some type of influencer marketing in 2017.</span></p> <p><span style="font-weight: 400;">But influencer marketing can be an intimidating and nebulous, so it can be challenging to develop a strategy. Here are the basics you need to know to employ a social influencer campaign that drives attendance for your event.</span></p> <p>[easy-tweet tweet=”85% of marketers plan to use influencer marketing this year” user=”eventbrite”]</p> <h2><span style="font-weight: 400;">Influencer marketing 101</span></h2> <p><span style="font-weight: 400;">Celebrity endorsements have been a powerful advertising tool for decades, but social media has changed the game. Now, </span><a href="https://www.eventbrite.com/blog/event-organizer-roundup-event-marketing-ds00/#eb-nav-the-power-of-influencer-marketing"><span style="font-weight: 400;">anybody can become a powerful influencer</span></a><span style="font-weight: 400;"> with thousands (if not hundreds of thousands) of followers, all interested in the products and brands they’re using.</span></p> <p><span style="font-weight: 400;">But influencers can come in a variety of shapes and sizes and it’s not all about their number of followers. For some events, smaller, more niche “micro influencers” who have smaller but dedicated followings might be the right play. Others may want to go the route of social media ambassadors or advocates, and focus more on activating their existing fans to tap into their influence over their networks, regardless of their follower numbers. </span></p> <p><span style="font-weight: 400;">These influencer and peer-to-peer endorsements on social media can be just as effective as a famous spokesperson, since they feel more authentic and relevant. This is especially true for events, as potential attendees are often looking for validation from someone they trust before committing their time and money to an event. </span></p> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/sponsorship-measurement/">Sponsorship ROI Evaluation</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/sponsorship-activation-ds00/">Unlocking the Power of Sponsorship Activation</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/impact-micro-influencers-ds00/">Micro-Influencers Engagement</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/hayes-law-firm-eventbrite-ads/">Law Firm Seminar Marketing Strategies</a></li> </ul> </div><h2><span style="font-weight: 400;">Use technology to help find the right influencers</span></h2> <p><span style="font-weight: 400;">Your strategy should start with determining what type of influencer is right for your goals, and then researching and compiling a list of people who might be a good fit for your event. These will generally be people who are extremely active on social media, have sway over their audience, and who share content relevant to your event.</span></p> <p><span style="font-weight: 400;">If your event is a food festival, the main social media influencers will probably be on Instagram, posting dramatic pics of sushi and cocktails. If you host a business conference, the biggest names might be on LinkedIn, sharing articles on best practices and business trends.</span></p> <p><span style="font-weight: 400;">Without advanced social tools, identifying and engaging the right influencers for your event can be a challenge. Here are some </span><a href="https://www.eventbrite.com/blog/academy/social-media-tools-for-events/"><span style="font-weight: 400;">social media tools</span></a><span style="font-weight: 400;"> you can turn to to both identify influencers and organize and track your strategy. </span></p> <ul> <li style="font-weight: 400;"><a href="https://socialrank.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">SocialRank</span></a><span style="font-weight: 400;"> can help you pinpoint potential influential accounts within your existing audience of fans and followers on Twitter and Instagram. You can filter by information like location, follower numbers, bio keywords, and most engaged. You can also cross-check them against the followers of similar events to find relevant accounts to target.</span></li> <li style="font-weight: 400;"><a href="https://scrunch.com" target="_blank" rel="noopener"><span style="font-weight: 400;">Scrunch </span></a><span style="font-weight: 400;">can help you find and interact with influencers in your sphere. Drill down to the right influencers based on bio keywords, topics the influencers have posted about on social media or their blogs, and more. You can then connect with your target influencers and manage the full campaign process right through the platform.</span></li> <li style="font-weight: 400;"><a href="http://socialladder.rkiapps.com" target="_blank" rel="noopener"><span style="font-weight: 400;">SocialLadder</span></a><span style="font-weight: 400;"> lets you build an event promotion team from within your ranks of fans. Recruit and enlist brand ambassadors — and arm them with things like custom vanity promo codes to share with their friends and followers on social media. A tool like this helps you activate an already engaged fan base and incentivize them to spread the word.</span></li> <li style="font-weight: 400;"><a href="https://getstreetteam.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">StreetTeam</span></a><span style="font-weight: 400;"> is specifically designed for events and allows you to build your own custom ambassador program. The software makes it easy to create, recruit, manage, and reward your network of social advocates, and you only pay when your ambassadors produce actual ticket sales.</span></li> </ul> <h2><span style="font-weight: 400;">Build your influencer marketing strategy</span></h2> <p><span style="font-weight: 400;">The key to influencer marketing isn’t just finding the right influencers — it’s forging meaningful and mutually beneficial relationships with the ones you choose to work with. </span></p> <p><span style="font-weight: 400;">As you craft your influencer strategy, keep these three tips in mind:</span></p> <ul> <li style="font-weight: 400;"><b>Align your campaign plan with your goals: </b><span style="font-weight: 400;">What are you hoping to get out of this campaign? Are you trying to increase awareness about your event? Sell more VIP passes? Or maybe your event is sold out, but you want to drum up great coverage to build the demand for next year’s? Define your goals and make sure your influencer ask matches them. </span></li> <li style="font-weight: 400;"><b>Don’t just think about what they can do for you.</b><span style="font-weight: 400;"> Influencer marketing is a two-way street — and you have to create a compelling proposition, whether you’re dealing with influencer or ambassadors. This could be inviting them to your event for free, providing a VIP upgrade or special behind-the-scenes access. </span><span style="font-weight: 400;"><br> </span><span style="font-weight: 400;"><br> </span><span style="font-weight: 400;">Custom promo codes are one great option that reinforces the influencer</span> <span style="font-weight: 400;">as influential while also spreading the word about your event and encouraging ticket sales. Approach the influencers in a similar manner to how you’d approach event partners or sponsors: build a relationship first, including engaging with them on social media and showing interest in their content.</span></li> <li style="font-weight: 400;"><b>Always make sure expectations are clear and ground rules are set early on.</b><span style="font-weight: 400;"> If you’re expecting something in return for that VIP ticket upgrade, establish it ahead of time. Are they expecting to be paid for that tweet? Clarify exactly how much before beginning the campaign. If you just offer an influencer a free ticket in exchange for “posting about your event,” you could be setting yourself up for disappointment.</span></li> </ul> <p><span style="font-weight: 400;">To find out more about how you can use technology to make your social media event marketing more manageable and effective, download </span><a class="blogCTA" href="https://www.eventbrite.com/blog/academy/social-media-tools-for-events/"><span style="font-weight: 400;">The Best Social Media Tools for Sophisticated Event Marketers</span></a><span style="font-weight: 400;">. </span></p> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> The Best Social Media Tools for Sophisticated Event Marketers </h4>    <a role="button" href="https://www.eventbrite.com/blog/academy/social-media-tools-for-events/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get the Guide <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/best-social-media-tools-for-events-37.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="16377" data-post-url="https://www.eventbrite.com/blog/social-media-influencer-strategy-events-ds00/" data-post-title="How to Use Social Media Influencers to Drive Attendance" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="16377" data-post-url="https://www.eventbrite.com/blog/social-media-influencer-strategy-events-ds00/" data-post-title="How to Use Social Media Influencers to Drive Attendance" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="social-icon-block"> <a href="#" title="" onclick="shareFacebook(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__facebook"></span> </a> <a href="#" onclick="shareX(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__twitter"></span> </a> <a href="#" onclick="shareLinkedIn(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__linkedin"></span> </a> <div onclick='copyToClipboard()' class="social-sharing-block__copy" id="copy-text"> <div class="popup" id="popup">Link copied!</div> <img loading="lazy" alt="Copy link" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/copy-link.png" /> </div> </div> </div> </div> </div> <script> function copyToClipboard() { /* Copy text into clipboard */ navigator.clipboard.writeText(window.location.href); } // Get the current post URL and title dynamically (using WordPress PHP functions) let postUrl = encodeURIComponent("https://www.eventbrite.com/blog/social-media-influencer-strategy-events-ds00/"); let postTitle = encodeURIComponent("How to Use Social Media Influencers to Drive Attendance"); // Facebook Share function shareFacebook() { const url = "https://www.facebook.com/sharer/sharer.php?u=" + postUrl + "&t=" + postTitle; window.open(url, "_blank", "width=1000,height=400,scrollbars=yes"); } // X Share function shareX() { const url = "https://x.com/intent/post?text=" + postTitle + "&url=" + postUrl + "&counturl=" + postUrl; window.open(url, "_blank", "width=500,height=400,scrollbars=yes"); } // LinkedIn Share function shareLinkedIn() { const url = "https://www.linkedin.com/sharing/share-offsite/?url=" + postUrl; window.open(url, "_blank", "width=800,height=400,scrollbars=yes"); } </script> </div> <div class="container author-wrapper"> <div class="author color_grey-100-bg"> <h4 class="display display-6 color_grey-900-text mb-0">about the author</h4> <div class="author__img-wrapper"> <a href="https://www.eventbrite.com/blog/author/eventbrite/"> <img loading="lazy" alt="author image" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/05/Eventbrite_symbol_orange_bio-300x300-1-300x300.jpeg"/> </a> </div> <a href="https://www.eventbrite.com/blog/author/eventbrite/"> <h4 class="subheader subheader-3 author__name">Eventbrite</h4> </a> <p class="description mb-0 body-text-4">Eventbrite is a global ticketing and event technology platform, powering millions of live experiences each year. 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