Stevie Langford - Revenue Marketing Alliance

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thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); } if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/social-media">Social media</a> <a href="/tag/email-marketing">Email marketing</a> <a href="/tag/customer-acquisition">Customer acquisition</a> <a href="/tag/content-marketing">Content marketing</a> <a href="/tag/branding">Branding</a> <a href="/tag/b2b-video-marketing">Video marketing</a> 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35.041484 53 40 53 C 44.958516 53 49 48.958516 49 44 L 49 43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 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58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> <a href="https://feedly.com/i/subscription/feed/https://b2bmarketingalliance.com/rss/" title="RSS" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> <main id="site-main" class="site-main outer"> <div class="feature-post-wrapper"> <div class="post-feed"> <div class="auhtor-page-wrapper"> <img class="authors-profile-image" src="/content/images/size/w300/2024/02/Stevie-Langford-PMA.png" alt="Stevie Langford" /> <h1 class="site-title">Stevie Langford</h1> <h2 class="author-bio">As a Senior Copywriter here at Revenue Marketing Alliance, Stevie loves to create content that's captivating, compelling, and informative. She's always open to new ideas, so feel free to get in touch!</h2> <div class="author-meta"> <div class="author-meta-icons"> <a class="social-link social-link-rss" href="https://feedly.com/i/subscription/feed/https://www.revenuemarketingalliance.com/author/stevie/rss/" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"><circle cx="6.18" cy="17.82" r="2.18"/><path d="M4 4.44v2.83c7.03 0 12.73 5.7 12.73 12.73h2.83c0-8.59-6.97-15.56-15.56-15.56zm0 5.66v2.83c3.9 0 7.07 3.17 7.07 7.07h2.83c0-5.47-4.43-9.9-9.9-9.9z"/></svg> </a> </div> </div> </div> <article class="post-card"> <a class="post-card-image-link" href="/understanding-and-identifying-your-customers/"> <img class="post-card-image" src="/content/images/size/w800/2024/06/pexels-eric-anada-280222-1495580.jpg" alt="Engage, convert, retain: Understanding and identifying your customers" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/understanding-and-identifying-your-customers/"> <header class="post-card-header"> <span class="post-card-tags">Demand gen</span> <h2 class="post-card-title">Engage, convert, retain: Understanding and identifying your customers</h2> </header> <section class="post-card-excerpt"> <p>In this article, we explore the multifaceted journey of understanding and identifying customers, uncovering key insights from industry experts across diverse domains....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Lilian Oke </div> <a href="/author/lilian/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/06/Lilian-Oke-Revenue-marketing-alliance.png" alt="Lilian Oke" /> </a> </li> <li class="author-list-item"> <div class="author-name-tooltip"> Charlotte Fords </div> <a href="/author/charlotte/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/11/Charlotte-Ford.jpeg" alt="Charlotte Fords" /> </a> </li> <li class="author-list-item"> <div class="author-name-tooltip"> Luke Richardson </div> <a href="/author/luke/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/11/Luke-Richardson.jpeg" alt="Luke Richardson" /> </a> </li> <li class="author-list-item"> <div class="author-name-tooltip"> Ilias Tsatalmpasidis </div> <a href="/author/ilias/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/06/Ilias-Tsatalmpasidis.jpeg" alt="Ilias Tsatalmpasidis" /> </a> </li> <li class="author-list-item"> <div class="author-name-tooltip"> Stevie Langford </div> <a href="/author/stevie/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/02/Stevie-Langford-PMA.png" alt="Stevie Langford" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/revenue-marketing-success-stories/"> <img class="post-card-image" src="/content/images/size/w800/2024/06/Revenue-marketing-success-stories.jpg" alt="Revenue marketing success stories: Motivations, achievements, and future trends" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/revenue-marketing-success-stories/"> <header class="post-card-header"> <span class="post-card-tags">Leadership</span> <h2 class="post-card-title">Revenue marketing success stories: Motivations, achievements, and future trends</h2> </header> <section class="post-card-excerpt"> <p>We've gathered insights from accomplished revenue marketing professionals who share their remarkable success stories, the motivating factors fueling their work, and their thoughts on where this discipline is headed next....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Stevie Langford </div> <a href="/author/stevie/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/02/Stevie-Langford-PMA.png" alt="Stevie Langford" /> </a> </li> </ul> <span class="reading-time">22 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/ambassador-program-enhanced-visibility-credibility-expertise/"> <img class="post-card-image" src="/content/images/size/w800/2024/06/RMA_Case_study_.png" alt=""The Ambassador program has enhanced my visibility, credibility, and expertise"" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/ambassador-program-enhanced-visibility-credibility-expertise/"> <header class="post-card-header"> <span class="post-card-tags">Case studies</span> <h2 class="post-card-title">"The Ambassador program has enhanced my visibility, credibility, and expertise"</h2> </header> <section class="post-card-excerpt"> <p>The RMA ambassador program offers unparalleled opportunities for professional growth, networking, and collaboration within the revenue marketing community....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Stevie Langford </div> <a href="/author/stevie/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/02/Stevie-Langford-PMA.png" alt="Stevie Langford" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/a-guide-to-swot-analysis-for-b2b-marketing/"> <img class="post-card-image" src="/content/images/size/w800/2021/05/SWOT-strength-image.jpg" alt="Your guide to conducting a marketing SWOT analysis" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/a-guide-to-swot-analysis-for-b2b-marketing/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence & analysis</span> <h2 class="post-card-title">Your guide to conducting a marketing SWOT analysis</h2> </header> <section class="post-card-excerpt"> <p>SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors. It also allows you to make objective decisions on your strategies....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Rebecca Stewart </div> <a href="/author/rebecca-stewart/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/06/image1.jpeg" alt="Rebecca Stewart" /> </a> </li> <li class="author-list-item"> <div class="author-name-tooltip"> Stevie Langford </div> <a href="/author/stevie/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/02/Stevie-Langford-PMA.png" alt="Stevie Langford" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/incentive-marketing/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/incentive-marketing.jpg" alt="Incentive marketing for revenue growth: How to motivate customers to buy" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/incentive-marketing/"> <header class="post-card-header"> <span class="post-card-tags">Demand gen</span> <h2 class="post-card-title">Incentive marketing for revenue growth: How to motivate customers to buy</h2> </header> <section class="post-card-excerpt"> <p>Discover the power of leveraging rewards to drive revenue. 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You're building trust, gathering invaluable feedback, and becoming an active part of the community....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Charley Gale </div> <a href="/author/charley-gale/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/04/Charley-Gale-headshot.jpg" alt="Charley Gale" /> </a> </li> <li class="author-list-item"> <div class="author-name-tooltip"> Stevie Langford </div> <a href="/author/stevie/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/02/Stevie-Langford-PMA.png" alt="Stevie Langford" /> </a> </li> </ul> <span class="reading-time">18 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-optimize-the-growth-marketing-funnel-with-data/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/pexels-pixabay-33153.jpg" alt="How to optimize the growth marketing funnel with data" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-optimize-the-growth-marketing-funnel-with-data/"> <header class="post-card-header"> <span class="post-card-tags">Data and analytics</span> <h2 class="post-card-title">How to optimize the growth marketing funnel with data</h2> </header> <section class="post-card-excerpt"> <p>Improve your growth marketing funnel by utilizing A/B and multivariate testing, SEM, social media, CRO, automation, and referral and influencer marketing....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Stevie Langford </div> <a href="/author/stevie/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/02/Stevie-Langford-PMA.png" alt="Stevie Langford" /> </a> </li> <li class="author-list-item"> <div class="author-name-tooltip"> Hannah Wesson </div> <a href="/author/hannah/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2021/12/W2A1906-1.jpg" alt="Hannah Wesson" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/your-guide-to-abm-team-structure-success/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/ABM-team-structure-success-2.jpg" alt="How to structure an account-based marketing (ABM) team" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/your-guide-to-abm-team-structure-success/"> <header class="post-card-header"> <span class="post-card-tags">Account-based marketing</span> <h2 class="post-card-title">How to structure an account-based marketing (ABM) team</h2> </header> <section class="post-card-excerpt"> <p>Since ABM is all about marketing and sales working closely together, it’s important to structure your teams properly. 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