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YouGov /Research Reality, Entdecken Sie
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ng-star-inserted">PLANEN</span><!----><span _ngcontent-ng-c3102605319 class="text">Audience intelligence</span></div><!----><yg-links-list-combined _ngcontent-ng-c3102605319 _nghost-ng-c1720149124 class ngh="4"><yg-links-list _ngcontent-ng-c1720149124 _nghost-ng-c2973043045 class="ng-star-inserted" ngh="5"><a _ngcontent-ng-c2973043045 target="_blank" class="link ng-star-inserted" href="https://platform.yougov.com/register/profiles-lite" id="mobile-main-menu-link-0-1-0"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> GRATIS Profiles Lite <svg-icon _ngcontent-ng-c2973043045 role="img" aria-hidden="true" width="14px" height="14px" class="icon svg-icon-external ng-star-inserted" _nghost-ng-c696377746 aria-label="external-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 14px); height: var(--svg-icon-height, 14px);" ngh="1"><svg viewBox="0 0 14 14" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path d="M5.324.583v1.604H2.12v9.694l9.694.003V8.748h1.602v4.672L.583 13.417V.583h4.74zm7.595 0l.492.002v5.429h-1.6V3.213L6.848 8.174 5.717 7.042l4.858-4.858H8.117v-1.6h4.802z"/></svg></svg-icon><!----></span><!----><!----></a><!----><!----><!----><a _ngcontent-ng-c2973043045 class="link ng-star-inserted" id="mobile-main-menu-link-0-1-1" href="/de/produkt/profiles"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Profiles <!----></span><!----><!----></a><!----><!----><!----><!----><a _ngcontent-ng-c2973043045 class="link ng-star-inserted" id="mobile-main-menu-link-0-1-2" href="/de/produkt/forschung-schweiz"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Unsere Schweizer Lösungen <!----></span><!----><!----></a><!----><!----><!----><!----><a _ngcontent-ng-c2973043045 class="link ng-star-inserted" id="mobile-main-menu-link-0-1-3" href="/de/produkt/gen-z-check"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Gen Z Check <!----></span><!----><!----></a><!----><!----><!----><!----><!----><!----></yg-links-list><!----><!----></yg-links-list-combined></section><section _ngcontent-ng-c3102605319 class="group ng-star-inserted"><div _ngcontent-ng-c3102605319 class="content ng-star-inserted" id="mobile-main-menu-links-0-2"><span _ngcontent-ng-c3102605319 class="label ng-star-inserted">AKTIVIEREN</span><!----><span _ngcontent-ng-c3102605319 class="text">Kampagnen optimieren</span></div><!----><yg-links-list-combined _ngcontent-ng-c3102605319 _nghost-ng-c1720149124 class ngh="4"><yg-links-list _ngcontent-ng-c1720149124 _nghost-ng-c2973043045 class="ng-star-inserted" ngh="6"><a _ngcontent-ng-c2973043045 class="link ng-star-inserted" id="mobile-main-menu-link-0-2-0" href="/de/produkt/freewall"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> YouGov FreeWall <!----></span><!----><!----></a><!----><!----><!----><!----><a _ngcontent-ng-c2973043045 class="link ng-star-inserted" id="mobile-main-menu-link-0-2-1" href="/de/produkt/audience-data"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Audience Data <!----></span><!----><!----></a><!----><!----><!----><!----><a _ngcontent-ng-c2973043045 class="link ng-star-inserted" id="mobile-main-menu-link-0-2-2" href="/de/produkt/forschung-schweiz"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Unsere Schweizer Lösungen <!----></span><!----><!----></a><!----><!----><!----><!----><!----><!----></yg-links-list><!----><!----></yg-links-list-combined></section><section _ngcontent-ng-c3102605319 class="group ng-star-inserted"><div _ngcontent-ng-c3102605319 class="content ng-star-inserted" id="mobile-main-menu-links-0-3"><span _ngcontent-ng-c3102605319 class="label ng-star-inserted">TRACKEN</span><!----><span _ngcontent-ng-c3102605319 class="text">Marken und Kampagnen</span></div><!----><yg-links-list-combined _ngcontent-ng-c3102605319 _nghost-ng-c1720149124 class ngh="4"><yg-links-list _ngcontent-ng-c1720149124 _nghost-ng-c2973043045 class="ng-star-inserted" ngh="7"><a _ngcontent-ng-c2973043045 target="_blank" class="link ng-star-inserted" href="https://platform.yougov.com/register/brandindex-lite" id="mobile-main-menu-link-0-3-0"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> GRATIS BrandIndex Lite <svg-icon _ngcontent-ng-c2973043045 role="img" aria-hidden="true" width="14px" height="14px" class="icon svg-icon-external ng-star-inserted" _nghost-ng-c696377746 aria-label="external-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 14px); height: var(--svg-icon-height, 14px);" ngh="1"><svg viewBox="0 0 14 14" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path d="M5.324.583v1.604H2.12v9.694l9.694.003V8.748h1.602v4.672L.583 13.417V.583h4.74zm7.595 0l.492.002v5.429h-1.6V3.213L6.848 8.174 5.717 7.042l4.858-4.858H8.117v-1.6h4.802z"/></svg></svg-icon><!----></span><!----><!----></a><!----><!----><!----><a _ngcontent-ng-c2973043045 class="link ng-star-inserted" id="mobile-main-menu-link-0-3-1" href="/de/produkt/brandindex"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> BrandIndex <!----></span><!----><!----></a><!----><!----><!----><!----><a _ngcontent-ng-c2973043045 class="link ng-star-inserted" id="mobile-main-menu-link-0-3-2" href="/de/produkt/consumer-journey-diagnostics"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Consumer Journey Diagnostics <!----></span><!----><!----></a><!----><!----><!----><!----><a _ngcontent-ng-c2973043045 class="link ng-star-inserted" id="mobile-main-menu-link-0-3-3" href="/de/produkt/forschung-schweiz"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Unsere Schweizer Lösungen <!----></span><!----><!----></a><!----><!----><!----><!----><a _ngcontent-ng-c2973043045 class="link ng-star-inserted" id="mobile-main-menu-link-0-3-4" href="/de/produkt/brandindex/swiss-brand-observer"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Swiss Brand Observer <!----></span><!----><!----></a><!----><!----><!----><!----><!----><!----></yg-links-list><!----><!----></yg-links-list-combined></section><section _ngcontent-ng-c3102605319 class="group ng-star-inserted"><div _ngcontent-ng-c3102605319 class="content ng-star-inserted" id="mobile-main-menu-links-0-4"><span _ngcontent-ng-c3102605319 class="label ng-star-inserted">Consumer panel</span><!----><span _ngcontent-ng-c3102605319 class="text">Shopper intelligence</span></div><!----><yg-links-list-combined _ngcontent-ng-c3102605319 _nghost-ng-c1720149124 class ngh="10"><yg-links-list _ngcontent-ng-c1720149124 _nghost-ng-c2973043045 class="ng-star-inserted" ngh="8"><a _ngcontent-ng-c2973043045 target="_blank" class="link ng-star-inserted" href="https://business.yougov.com/product/why2buy" id="mobile-main-menu-link-0-4-0"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Why2Buy <svg-icon _ngcontent-ng-c2973043045 role="img" aria-hidden="true" width="14px" height="14px" class="icon svg-icon-external ng-star-inserted" _nghost-ng-c696377746 aria-label="external-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 14px); height: var(--svg-icon-height, 14px);" ngh="1"><svg viewBox="0 0 14 14" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path d="M5.324.583v1.604H2.12v9.694l9.694.003V8.748h1.602v4.672L.583 13.417V.583h4.74zm7.595 0l.492.002v5.429h-1.6V3.213L6.848 8.174 5.717 7.042l4.858-4.858H8.117v-1.6h4.802z"/></svg></svg-icon><!----></span><!----><!----></a><!----><!----><!----><a _ngcontent-ng-c2973043045 target="_blank" class="link ng-star-inserted" href="https://business.yougov.com/product/product-edge" id="mobile-main-menu-link-0-4-1"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Product Edge <svg-icon _ngcontent-ng-c2973043045 role="img" aria-hidden="true" width="14px" height="14px" class="icon svg-icon-external ng-star-inserted" _nghost-ng-c696377746 aria-label="external-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 14px); height: var(--svg-icon-height, 14px);" ngh="1"><svg viewBox="0 0 14 14" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path d="M5.324.583v1.604H2.12v9.694l9.694.003V8.748h1.602v4.672L.583 13.417V.583h4.74zm7.595 0l.492.002v5.429h-1.6V3.213L6.848 8.174 5.717 7.042l4.858-4.858H8.117v-1.6h4.802z"/></svg></svg-icon><!----></span><!----><!----></a><!----><!----><!----><a _ngcontent-ng-c2973043045 target="_blank" class="link ng-star-inserted" href="https://business.yougov.com/product/category-purchase-drivers" id="mobile-main-menu-link-0-4-2"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Category Purchase Drivers <svg-icon _ngcontent-ng-c2973043045 role="img" aria-hidden="true" width="14px" height="14px" class="icon svg-icon-external ng-star-inserted" _nghost-ng-c696377746 aria-label="external-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 14px); height: var(--svg-icon-height, 14px);" ngh="1"><svg viewBox="0 0 14 14" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path d="M5.324.583v1.604H2.12v9.694l9.694.003V8.748h1.602v4.672L.583 13.417V.583h4.74zm7.595 0l.492.002v5.429h-1.6V3.213L6.848 8.174 5.717 7.042l4.858-4.858H8.117v-1.6h4.802z"/></svg></svg-icon><!----></span><!----><!----></a><!----><!----><!----><a _ngcontent-ng-c2973043045 target="_blank" class="link ng-star-inserted" href="https://business.yougov.com/product/category-purchase-tree" id="mobile-main-menu-link-0-4-3"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Category Purchase Tree <svg-icon _ngcontent-ng-c2973043045 role="img" aria-hidden="true" width="14px" height="14px" class="icon svg-icon-external ng-star-inserted" _nghost-ng-c696377746 aria-label="external-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 14px); height: var(--svg-icon-height, 14px);" ngh="1"><svg viewBox="0 0 14 14" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path d="M5.324.583v1.604H2.12v9.694l9.694.003V8.748h1.602v4.672L.583 13.417V.583h4.74zm7.595 0l.492.002v5.429h-1.6V3.213L6.848 8.174 5.717 7.042l4.858-4.858H8.117v-1.6h4.802z"/></svg></svg-icon><!----></span><!----><!----></a><!----><!----><!----><a _ngcontent-ng-c2973043045 target="_blank" class="link ng-star-inserted" href="https://business.yougov.com/product/retailer-perception-monitor" id="mobile-main-menu-link-0-4-4"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Retailer Perception Monitor <svg-icon _ngcontent-ng-c2973043045 role="img" aria-hidden="true" width="14px" height="14px" class="icon svg-icon-external ng-star-inserted" _nghost-ng-c696377746 aria-label="external-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 14px); height: var(--svg-icon-height, 14px);" ngh="1"><svg viewBox="0 0 14 14" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path d="M5.324.583v1.604H2.12v9.694l9.694.003V8.748h1.602v4.672L.583 13.417V.583h4.74zm7.595 0l.492.002v5.429h-1.6V3.213L6.848 8.174 5.717 7.042l4.858-4.858H8.117v-1.6h4.802z"/></svg></svg-icon><!----></span><!----><!----></a><!----><!----><!----><!----><!----></yg-links-list><!----><yg-links-list _ngcontent-ng-c1720149124 _nghost-ng-c2973043045 class="ng-star-inserted" ngh="9"><a _ngcontent-ng-c2973043045 target="_blank" class="link ng-star-inserted" href="https://business.yougov.com/insights/brand-footprint" id="mobile-main-menu-link-0-4-5"><span _ngcontent-ng-c2973043045 class="text no-descriptions ng-star-inserted"> Brand Footprint <svg-icon _ngcontent-ng-c2973043045 role="img" aria-hidden="true" width="14px" height="14px" class="icon svg-icon-external ng-star-inserted" _nghost-ng-c696377746 aria-label="external-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 14px); height: var(--svg-icon-height, 14px);" ngh="1"><svg viewBox="0 0 14 14" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path d="M5.324.583v1.604H2.12v9.694l9.694.003V8.748h1.602v4.672L.583 13.417V.583h4.74zm7.595 0l.492.002v5.429h-1.6V3.213L6.848 8.174 5.717 7.042l4.858-4.858H8.117v-1.6h4.802z"/></svg></svg-icon><!----></span><!----><!----></a><!----><!----><!----><a 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focusable="false"><path d="M5.324.583v1.604H2.12v9.694l9.694.003V8.748h1.602v4.672L.583 13.417V.583h4.74zm7.595 0l.492.002v5.429h-1.6V3.213L6.848 8.174 5.717 7.042l4.858-4.858H8.117v-1.6h4.802z"/></svg></svg-icon><!----></span><!----><!----></a><!----><!----><!----><a _ngcontent-ng-c2973043045 target="_blank" class="link ng-star-inserted" href="https://jobs.yougov.com" id="mobile-main-menu-link-3-0-6"><span _ngcontent-ng-c2973043045 class="text ng-star-inserted"> Karriere <svg-icon _ngcontent-ng-c2973043045 role="img" aria-hidden="true" width="14px" height="14px" class="icon svg-icon-external ng-star-inserted" _nghost-ng-c696377746 aria-label="external-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 14px); height: var(--svg-icon-height, 14px);" ngh="1"><svg viewBox="0 0 14 14" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path d="M5.324.583v1.604H2.12v9.694l9.694.003V8.748h1.602v4.672L.583 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_ngcontent-ng-c3391847641 class="rolling"><div _ngcontent-ng-c3391847641 class="rolling-items"><div _ngcontent-ng-c3391847641 class="item prev ng-star-inserted"> Audience </div><div _ngcontent-ng-c3391847641 class="item prev ng-star-inserted"> Consumer </div><div _ngcontent-ng-c3391847641 class="item prev ng-star-inserted"> Market </div><div _ngcontent-ng-c3391847641 class="item prev ng-star-inserted"> Pricing </div><div _ngcontent-ng-c3391847641 class="item closestPrev ng-star-inserted"> Advertising </div><div _ngcontent-ng-c3391847641 class="item current ng-star-inserted"> /Research </div><div _ngcontent-ng-c3391847641 class="item closestNext ng-star-inserted"> Brand </div><div _ngcontent-ng-c3391847641 class="item next ng-star-inserted"> Shopper </div><div _ngcontent-ng-c3391847641 class="item next ng-star-inserted"> Media </div><div _ngcontent-ng-c3391847641 class="item next ng-star-inserted"> Audience </div><div _ngcontent-ng-c3391847641 class="item next ng-star-inserted"> Consumer </div><!----></div></section><section _ngcontent-ng-c3391847641 class="static"> Reality </section></yg-main-content-animated-title><!----><!----><!----><yg-cta-bar _ngcontent-ng-c277336750 class="cta-bar ng-star-inserted" _nghost-ng-c3407160710 ngh="35"><a _ngcontent-ng-c3407160710 class="cta ng-star-inserted" href="/de/produkt/brandindex"> Marken tracken <svg-icon _ngcontent-ng-c3407160710 role="img" aria-hidden="true" key="arrow" width="20px" height="20px" class="arrow svg-icon-arrow" _nghost-ng-c696377746 aria-label="arrow-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 20px); height: var(--svg-icon-height, 20px);" ngh="1"><svg viewBox="0 0 20 20" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path fill-rule="evenodd" d="M0 8.28L14.887 8.28 10.151 3.545 12.041 1.667 20 9.625 12.049 17.576 10.173 15.685 14.887 10.971 0 10.971z"/></svg></svg-icon></a><!----><!----><!----><!----><!----><a _ngcontent-ng-c3407160710 class="cta ng-star-inserted" href="/de/produkt/realtime?marketo=contact"> Umfrage starten <svg-icon _ngcontent-ng-c3407160710 role="img" aria-hidden="true" key="arrow" width="20px" height="20px" class="arrow svg-icon-arrow" _nghost-ng-c696377746 aria-label="arrow-icon" style="font-size: var(--svg-icon-font-size-md, 1rem); width: var(--svg-icon-width, 20px); height: var(--svg-icon-height, 20px);" ngh="1"><svg viewBox="0 0 20 20" fit="" height="100%" width="100%" preserveAspectRatio="xMidYMid meet" focusable="false"><path fill-rule="evenodd" d="M0 8.28L14.887 8.28 10.151 3.545 12.041 1.667 20 9.625 12.049 17.576 10.173 15.685 14.887 10.971 0 10.971z"/></svg></svg-icon></a><!----><!----><!----><!----><!----><a _ngcontent-ng-c3407160710 class="cta ng-star-inserted" href="/de/produkt"> Unsere Lösungen <svg-icon _ngcontent-ng-c3407160710 role="img" aria-hidden="true" key="arrow" width="20px" height="20px" class="arrow svg-icon-arrow" _nghost-ng-c696377746 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ng-star-inserted"><!----><!----><div _ngcontent-ng-c2326423761 yganchortargetblank class="description inner-html inside-list compact-list ng-star-inserted"><p>Wir bieten Ihnen Zugang zu realitätsbasierten Daten und Marktforschungsexpertise – von echten Menschen, in Echtzeit, mit kompromissloser Genauigkeit.</p><p>Gewinnen Sie Insights, die Ihnen helfen, bessere Entscheidungen zu treffen und dem Wettbewerb immer einen Schritt voraus zu sein.</p></div><!----></header><!----><div _ngcontent-ng-c2326423761 class="diagram-section"><div _ngcontent-ng-c2326423761 class="links"><a _ngcontent-ng-c2326423761 class="link ng-star-inserted" href="/de/loesungen/forschung"><h3 _ngcontent-ng-c2326423761 class="title ng-star-inserted"> Die genauesten Daten </h3><div _ngcontent-ng-c2326423761 yganchortargetblank class="description inner-html ng-star-inserted"><p>YouGov bietet hochpräzise Daten für fundierte Entscheidungen - damit Sie den Wettbewerb hinter sich lassen 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ngh="47"><!----></mat-tab><!----><!----><mat-tab hidden class="ng-star-inserted" ngh="47"><!----></mat-tab><!----><!----><mat-tab hidden class="ng-star-inserted" ngh="47"><!----></mat-tab><!----><!----><mat-tab hidden class="ng-star-inserted" ngh="47"><!----></mat-tab><!----><!----><mat-tab hidden class="ng-star-inserted" ngh="47"><!----></mat-tab><!----><!----><!----><!----><div class="mat-mdc-tab-body-wrapper _mat-animation-noopable"><mat-tab-body role="tabpanel" class="mat-mdc-tab-body ng-tns-c1615493245-1 mat-mdc-tab-body-active ng-star-inserted" id="mat-tab-content-7984-0" aria-labelledby="mat-tab-label-7984-0" aria-hidden="false" ngh="44"><div cdkscrollable class="mat-mdc-tab-body-content ng-tns-c1615493245-1 ng-trigger ng-trigger-translateTab" style="transform: none; visibility: visible;"><!----><yg-case-studies-item class="case-study ng-star-inserted" _nghost-ng-c684487834 style ngh="1"><yg-quote _ngcontent-ng-c684487834 ngh="48"><div yganchortargetblank class="text 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hidden;"><!----></div></mat-tab-body><mat-tab-body role="tabpanel" class="mat-mdc-tab-body ng-tns-c1615493245-3 ng-star-inserted" id="mat-tab-content-7984-2" aria-labelledby="mat-tab-label-7984-2" aria-hidden="true" ngh="45"><div cdkscrollable class="mat-mdc-tab-body-content ng-tns-c1615493245-3 ng-trigger ng-trigger-translateTab" style="transform: translate3d(100%, 0, 0); min-height: 1px; visibility: hidden;"><!----></div></mat-tab-body><mat-tab-body role="tabpanel" class="mat-mdc-tab-body ng-tns-c1615493245-4 ng-star-inserted" id="mat-tab-content-7984-3" aria-labelledby="mat-tab-label-7984-3" aria-hidden="true" ngh="45"><div cdkscrollable class="mat-mdc-tab-body-content ng-tns-c1615493245-4 ng-trigger ng-trigger-translateTab" style="transform: translate3d(100%, 0, 0); min-height: 1px; visibility: hidden;"><!----></div></mat-tab-body><mat-tab-body role="tabpanel" class="mat-mdc-tab-body ng-tns-c1615493245-5 ng-star-inserted" id="mat-tab-content-7984-4" aria-labelledby="mat-tab-label-7984-4" aria-hidden="true" ngh="45"><div cdkscrollable class="mat-mdc-tab-body-content ng-tns-c1615493245-5 ng-trigger ng-trigger-translateTab" style="transform: translate3d(100%, 0, 0); min-height: 1px; visibility: hidden;"><!----></div></mat-tab-body><!----></div></mat-tab-group></div><!----></div><!----></section></yg-base-section><!----></yg-case-studies-section><!----><!----><yg-featured-links-section _nghost-ng-c1482010918 class="ng-star-inserted" ngh="54"><yg-base-section _ngcontent-ng-c1482010918 _nghost-ng-c1703305757 class="section white ng-star-inserted" ngh="50"><section _ngcontent-ng-c1703305757 class="base-section"><header _ngcontent-ng-c1703305757 class="header container ng-star-inserted"><!----><h2 _ngcontent-ng-c1703305757 class="title ng-star-inserted">Unsere aktuellen Ergebnisse</h2><!----><!----></header><!----><div _ngcontent-ng-c1703305757 class="content container ng-star-inserted"><div _ngcontent-ng-c1482010918 class="section-body 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1x, https://dnc08nwcya6mg.cloudfront.net/original_images/Group.original.png?w=64 2x, https://dnc08nwcya6mg.cloudfront.net/original_images/Group.original.png?w=96 3x" class="ng-star-inserted"><!----><!----><img _ngcontent-ng-c3881418296 ygimage loading="lazy" class="image" src="https://dnc08nwcya6mg.cloudfront.net/original_images/Group.original.png" width="32" height="32" alt="Facebook"></picture></yg-image><!----><!----><!----></a><!----><!----><!----><!----><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://twitter.com/YouGov_DE"><yg-image _ngcontent-ng-c3881418296 class="image-wrapper ng-star-inserted" ngh="42"><!----><picture class><source media="(max-width: 767.95px)" srcset="https://dnc08nwcya6mg.cloudfront.net/original_images/twitter-x.png?w=32 1x, https://dnc08nwcya6mg.cloudfront.net/original_images/twitter-x.png?w=64 2x, https://dnc08nwcya6mg.cloudfront.net/original_images/twitter-x.png?w=96 3x" class="ng-star-inserted"><source media="(min-width: 768px) and (max-width: 1099.95px)" srcset="https://dnc08nwcya6mg.cloudfront.net/original_images/twitter-x.png?w=32 1x, https://dnc08nwcya6mg.cloudfront.net/original_images/twitter-x.png?w=64 2x, https://dnc08nwcya6mg.cloudfront.net/original_images/twitter-x.png?w=96 3x" class="ng-star-inserted"><source media="(min-width: 1100px)" srcset="https://dnc08nwcya6mg.cloudfront.net/original_images/twitter-x.png?w=32 1x, https://dnc08nwcya6mg.cloudfront.net/original_images/twitter-x.png?w=64 2x, https://dnc08nwcya6mg.cloudfront.net/original_images/twitter-x.png?w=96 3x" class="ng-star-inserted"><!----><!----><img _ngcontent-ng-c3881418296 ygimage loading="lazy" class="image" src="https://dnc08nwcya6mg.cloudfront.net/original_images/twitter-x.png" width="32" height="32" alt="Twitter"></picture></yg-image><!----><!----><!----></a><!----><!----><!----><!----><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://www.linkedin.com/company/yougov/"><yg-image _ngcontent-ng-c3881418296 class="image-wrapper ng-star-inserted" ngh="42"><!----><picture class><source media="(max-width: 767.95px)" srcset="https://dnc08nwcya6mg.cloudfront.net/original_images/Group_3.original.png?w=32 1x, https://dnc08nwcya6mg.cloudfront.net/original_images/Group_3.original.png?w=64 2x, https://dnc08nwcya6mg.cloudfront.net/original_images/Group_3.original.png?w=96 3x" class="ng-star-inserted"><source media="(min-width: 768px) and (max-width: 1099.95px)" srcset="https://dnc08nwcya6mg.cloudfront.net/original_images/Group_3.original.png?w=32 1x, https://dnc08nwcya6mg.cloudfront.net/original_images/Group_3.original.png?w=64 2x, https://dnc08nwcya6mg.cloudfront.net/original_images/Group_3.original.png?w=96 3x" class="ng-star-inserted"><source media="(min-width: 1100px)" srcset="https://dnc08nwcya6mg.cloudfront.net/original_images/Group_3.original.png?w=32 1x, https://dnc08nwcya6mg.cloudfront.net/original_images/Group_3.original.png?w=64 2x, https://dnc08nwcya6mg.cloudfront.net/original_images/Group_3.original.png?w=96 3x" class="ng-star-inserted"><!----><!----><img _ngcontent-ng-c3881418296 ygimage loading="lazy" class="image" src="https://dnc08nwcya6mg.cloudfront.net/original_images/Group_3.original.png" width="32" height="32" alt="LinkedIn"></picture></yg-image><!----><!----><!----></a><!----><!----><!----><!----><!----></div><!----></section><section _ngcontent-ng-c3881418296 class="company mobile-hide"><h2 _ngcontent-ng-c3881418296 class="title">UNTERNEHMEN</h2><ul _ngcontent-ng-c3881418296 class="menu"><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://account.yougov.com/region"><!----> Panel-Mitglied werden <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://yougov.zendesk.com/hc/de/requests/new"><!----> Panelisten-Support <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://corporate.yougov.com/about/"><!----> Über YouGov <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://business.yougov.com/de?marketo=contact"><!----> Kontakt <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://jobs.yougov.com/"><!----> Karriere <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://corporate.yougov.com/"><!----> Anlegerbeziehungen <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://corporate.yougov.com/press/press-office/"><!----> Presse <!----><!----><!----></a><!----><!----><!----></li><!----></ul></section><section _ngcontent-ng-c3881418296 class="global-links mobile-hide"><h2 _ngcontent-ng-c3881418296 class="title">GLOBALE WEBSEITEN</h2><ul _ngcontent-ng-c3881418296 class="menu multi-column"><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://au.yougov.com/"><!----> Australien <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://fr.yougov.com/"><!----> Frankreich <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://pl.yougov.com/"><!----> Polen <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://it.yougov.com/"><!----> Italien <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://sg.yougov.com/en-sg/"><!----> Singapur <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://es.yougov.com/"><!----> Spanien <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://yougov.co.uk/"><!----> UK <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://today.yougov.com/"><!----> US <!----><!----><!----></a><!----><!----><!----></li><!----></ul></section><section _ngcontent-ng-c3881418296 class="about mobile-show"><p _ngcontent-ng-c3881418296 class="description">Das Herzstück unseres Unternehmens ist eine globale Online-Community, in der Millionen von Menschen und Tausende von politischen, kulturellen und kommerziellen Organisationen eine kontinuierliche Konversation über ihre Überzeugungen, Verhaltensweisen und Marken führen.</p></section><section _ngcontent-ng-c3881418296 class="company mobile-show"><details _ngcontent-ng-c3881418296 class="company-details"><summary _ngcontent-ng-c3881418296><div _ngcontent-ng-c3881418296 class="title"><span _ngcontent-ng-c3881418296>UNTERNEHMEN</span></div></summary><ul _ngcontent-ng-c3881418296 class="menu"><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://account.yougov.com/region"><!----> Panel-Mitglied werden <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://yougov.zendesk.com/hc/de/requests/new"><!----> Panelisten-Support <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://corporate.yougov.com/about/"><!----> Über YouGov <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://business.yougov.com/de?marketo=contact"><!----> Kontakt <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://jobs.yougov.com/"><!----> Karriere <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://corporate.yougov.com/"><!----> Anlegerbeziehungen <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="company-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://corporate.yougov.com/press/press-office/"><!----> Presse <!----><!----><!----></a><!----><!----><!----></li><!----></ul></details></section><section _ngcontent-ng-c3881418296 class="global-links mobile-show"><details _ngcontent-ng-c3881418296 class="company-details"><summary _ngcontent-ng-c3881418296><div _ngcontent-ng-c3881418296 class="title"><span _ngcontent-ng-c3881418296>GLOBALE WEBSEITEN</span></div></summary><ul _ngcontent-ng-c3881418296 class="menu multi-column"><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://au.yougov.com/"><!----> Australien <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://fr.yougov.com/"><!----> Frankreich <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://pl.yougov.com/"><!----> Polen <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://it.yougov.com/"><!----> Italien <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://sg.yougov.com/en-sg/"><!----> Singapur <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://es.yougov.com/"><!----> Spanien <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://yougov.co.uk/"><!----> UK <!----><!----><!----></a><!----><!----><!----></li><li _ngcontent-ng-c3881418296 class="global-link-item ng-star-inserted"><a _ngcontent-ng-c3881418296 target="_blank" class="link ng-star-inserted" href="https://today.yougov.com/"><!----> US <!----><!----><!----></a><!----><!----><!----></li><!----></ul></details></section></div><hr _ngcontent-ng-c3881418296 class="separator"><footer _ngcontent-ng-c3881418296 class="footer"><p _ngcontent-ng-c3881418296 class="copyright">Urheberrecht © 2025 YouGov PLC. 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Alle Rechte vorbehalten.","Global sites":"Globale Websites","Company":"Unternehmen","At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organisations engage in a continuous conversation about their beliefs, behaviours and brands.":"Das Herzstück unseres Unternehmens ist eine globale Online-Community, in der Millionen von Menschen und Tausende von politischen, kulturellen und kommerziellen Organisationen eine kontinuierliche Konversation über ihre Überzeugungen, Verhaltensweisen und Marken führen.","About Yougov":"Über Yougov","white paper":"Whitepaper","article":"artikel","Choose your language":"Wählen Sie Ihre Sprache","Share":"Teilen","Profiles":"Profiles","Plan and Track":"Plan and Track","BrandIndex":"BrandIndex","Custom Research":"Custom Research","RealTime":"RealTime","Recommend Plus":"Recommend Plus","YouGov Direct":"YouGov Direct","Covid-19":"Covid-19 Monitor","Cambridge":"Cambridge","Signal":"YouGov Signal","Custom Trackers":"Custom Trackers","DestinationIndex":"DestinationIndex","Global Travel Profiles":"Global Travel Profiles","YouGov Sport":"YouGov Sport","YouGov Chat":"YouGov Chat","Crunch":"YouGov Crunch","Re-Contact":"Re-Contact","Audience Data":"Audience Data","Recommend+":"Recommend+","CharityIndex":"CharityIndex","CultureIndex":"CultureIndex","Qualitative Research":"Qualitative Research","Social Change Monitor":"Social Change Monitor","YouGov Blue":"YouGov Blue","Corporate Reputation & Business Research":"Unternehmensreputation & Business Research","Audience Explorer":"Audience Explorer","Video Gaming":"Videospiele","Travel & Tourism":"Reisen und Tourismus","Telco":"Telekommunikation","Tech":"Technologie","Sports":"Sport","Retail":"Einzelhandel","Media & Content":"Media & Content","Leisure & Entertainment":"Freizeit und Unterhaltung","Health & Pharma":"Health & Pharma","Government":"Politikforschung","FMCG":"FMCG","Charities & Non-Profit":"Charities & Non-Profit","Banking & Insurance":"Banken & Versicherungen","Agencies":"Agenturen","Auto":"Automotive","Academic, Political & Public Affairs Research":"Universitäre & politische Meinungsforschung","Education, Family & Youth":"Bildung, Familie & Jugend","From":"AB","Reports":"Studien","White Papers":"Whitepaper","Articles":"Artikel","All":"Alle","Case Studies":"Fallstudie","Adjust your browser settings to allow interactive forms.":"Bitte passen Sie Ihre Browsereinstellungen an, um interaktive Formulare zuzulassen.","Would you like support in your research?":"Benötigen Sie Unterstützung in Ihrer Recherche?","To see embedded video, you must enable targeting cookies.":"Um das Video ansehen zu können, aktivieren Sie bitte die Cookies für die Zielgruppenansprache.","Run your own research on the YouGov panel":"Starten Sie Ihre Umfrage mit dem YouGov-Panel","Oops… Something went wrong":"Ups... da ist etwas schief gelaufen","Refresh page":"Seite aktualisieren","We were unable to fetch the data from the server. Check your connection or try refreshing the web page.":"Wir konnten die Daten nicht vom Server abrufen. Überprüfen Sie Ihre Verbindung oder aktualisieren Sie die Webseite.","Learn more":"","Living data":"","New":"Neu","Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.":"","Explore the YouGov platform":"","Read the case study":"Fallstudie lesen","Nordics":"Skandinavien","MENA":"","India":"Indien","APAC":"","UK":"","USA":"","Read more":"Mehr erfahren","YouGov PLC. All Rights Reserved.":"YouGov PLC. Alle Rechte vorbehalten.","Copyright ©":"Urheberrecht ©","To see the iframe, you must update your cookie policy.":"","To see the iframe, you must update your cookie permissions.":"Um das iframe zu sehen, müssen Sie Ihre Cookie-Einstellungen anpassen.","Build a survey with YouGov Survey Direct":"Build a survey with YouGov Survey Direct","How would you like to run your survey?":"Benötigen Sie Unterstützung in Ihrer Recherche?","Your browser's strict privacy settings are blocking contact forms from loading. Please adjust them or write to us at":"Die Datenschutz-Einstellungen Ihres Browsers verhindern das Laden von Kontaktformularen. Bitte passen Sie diese Einstellungen an oder schreiben Sie uns an","Go to article":"Zum Artikel","Contact us":"Kontakt","See our latest articles":"Aktuelle Artikel","Go to homepage":"Zur Homepage","We think you might be looking for an article listed under a different address.":"Wir vermuten, dass Sie nach einem Artikel suchen, der unter einer anderen Adresse aufgeführt ist.","Article with ID %articleId% does not exist.":"Der Artikel %articleId% existiert nicht.","This link is incorrect or the page no longer exists.":"Dieser Link ist falsch oder die Seite existiert nicht mehr.","Page not found.":"Seite nicht gefunden.","Menu toggle":"Menü umschalten","Home page":"Startseite","Load more":"Mehr laden","Language":"Sprache","Afghanistan":"Afghanistan","Argentina":"Argentinien","Australia":"Australien","Belgium":"Belgien","Brazil":"Brasilien","Canada":"Kanada","China":"China","Colombia":"Kolumbien","Cuba":"Kuba","Denmark":"Dänemark","Dominican Republic":"Dominikanische Republik","Egypt":"Ägypten","Finland":"Finnland","France":"Frankreich","Germany":"Deutschland","Global Research":"Internationale Ergebnisse","Greece":"Griechenland","Hong Kong":"Hongkong","Iceland":"Island","Indonesia":"Indonesien","Iran":"Iran","Iraq":"Irak","Ireland":"Irland","Israel":"Israel","Italy":"Italien","Japan":"Japan","Kuwait":"Kuwait","Malaysia":"Malaysia","Mexico":"Mexiko","Morocco":"Marokko","Netherlands":"Niederlande","New Zealand":"Neuseeland","Nigeria":"Nigeria","Norway":"Norwegen","Oman":"Oman","Pakistan":"Pakistan","Palestine":"Palästina","Philippines":"Philippinen","Poland":"Polen","Qatar":"Katar","Russia":"Russland","Saudi Arabia":"Saudi-Arabien","Scotland":"Schottland","Singapore":"Singapur","South Africa":"Südafrika","South Korea":"Südkorea","Spain":"Spanien","Sweden":"Schweden","Switzerland":"Schweiz","Syria":"Syrien","Taiwan":"Taiwan","Thailand":"Thailand","Ukraine":"Ukraine","United Arab Emirates":"Vereinigte Arabische Emirate","Vietnam":"Vietnam","Global research":"Internationale Ergebnisse","Search":"Suchen","case study":"case study","Role":"","Type":"","Sector":"","Country":"","We couldn’t find any results. Try modifying your search criteria.":"Ihre Suche hat keine Treffer ergeben. Bitte passen Sie Ihre Suche an.","Get in touch":"Kontaktieren Sie uns","Clear all filters":"Alle Filter zurücksetzen","We couldn’t find any results for \"%term%\"":"Ihre Suche nach \"%term%\" hat keine Treffer ergeben.","Clear all (%number%) filters":"Alle (%number%) Filter zurücksetzen","Results Found:":"Resultate:","report":"report","Results found:":"Resultate:","Region":"","Roles":"Funktion","Types":"Typ","Sectors":"Sektoren","Regions":"Region","Apply filter":"Anwenden","Clear filter":"Filter zurücksetzen","Use filters for sector, region and role specific content":"","Filters applied:":"","Select all":"Alles auswählen","Article":"Artikel","Case study":"Case study","Report":"Report","Search or use filters to see a list of results":"Suchen oder filtern, um Ergebnisse anzuzeigen","You are reading":"Sie lesen gerade","Chapters":"Kapitel","Filter results:":"Filtern:","Filter applied":"Filter angewandt","Filter cleared":"Filter entfernt","Search or use filters":"Suchen oder 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Jetzt sind wir in der Lage, regionale Lücken in unserer Markenbekanntheit zu identifizieren.\" 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