CINXE.COM

Asana Case Study - Benefit Cosmetics • Asana

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*[data-theme="dark-blue"]{--bg:var(--blue-1000);--bg-medium:var(--blue-950);--bg-medium-weak:var(--blue-950);--bg-hover:var(--blue-900);--bg-strong:var(--blue-800);--border:var(--blue-900);--border-weak:var(--blue-900);--border-strong:var(--blue-800);--text:var(--blue-0);--text-medium:var(--blue-0);--text-weak:var(--blue-400);--link-text:var(--white);--link-text-hover:var(--blue-300);--link-text-active:var(--white);--icon:var(--blue-200);--icon-medium:var(--blue-200);--icon-weak:var(--blue-400);--icon-hover:var(--blue-200);--icon-medium-hover:var(--blue-400);--icon-disabled:var(--blue-400);--btn-primary-background:var(--blue-0);--btn-primary-background-hover:var(--blue-300);--btn-primary-background-selected:var(--blue-0);--btn-primary-background-disabled:var(--blue-950);--btn-primary-text:var(--blue-1000);--btn-primary-text-disabled:var(--blue-500);--btn-primary-icon:var(--blue-1000);--btn-primary-icon-disabled:var(--blue-700);--btn-primary-outline:var(--blue-1000);--btn-primary-outline-hover:var(--blue-1000);--btn-secondary-background:var(--blue-1000);--btn-secondary-background-hover:var(--blue-900);--btn-secondary-background-selected:var(--blue-1000);--btn-secondary-background-disabled:var(--blue-1000);--btn-secondary-text:var(--blue-0);--btn-secondary-text-disabled:var(--blue-500);--btn-secondary-icon:var(--blue-0);--btn-secondary-icon-disabled:var(--blue-0);--btn-secondary-outline:var(--blue-400);--btn-secondary-outline-hover:var(--blue-400);--btn-tertiary-link-text:var(--blue-0);--btn-tertiary-link-text-hover:var(--blue-300);--btn-tertiary-background:var(--blue-0);--btn-tertiary-background-hover:var(--blue-300);--btn-tertiary-icon:var(--blue-1000);--chip-bg:var(--blue-950);--chip-bg-hover:var(--blue-900);--chip-bg-selected:var(--blue-800);--chip-text:var(--blue-0);--chip-text-selected:var(--blue-0);--tag-bg:var(--blue-900);--tag-text:var(--blue-0);--accent-dark-coral:var(--blue-1000);--accent-dark-blue:var(--blue-1000);--accent-dark-green:var(--blue-1000);--accent-dark-purple:var(--blue-1000);--accent-light-coral:var(--blue-0);--accent-light-blue:var(--blue-0);--accent-light-green:var(--blue-0);--accent-light-purple:var(--blue-0);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-blue);--logo-text:var(--blue-0);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--blue-0);--btn-google-background-hover:var(--blue-300);}html *[data-theme="dark-coral"]{--bg:var(--coral-1000);--bg-medium:var(--coral-950);--bg-medium-weak:var(--coral-950);--bg-hover:var(--coral-900);--bg-strong:var(--coral-800);--border:var(--coral-900);--border-weak:var(--coral-900);--border-strong:var(--coral-800);--text:var(--coral-0);--text-medium:var(--coral-200);--text-weak:var(--coral-400);--link-text:var(--white);--link-text-hover:var(--coral-300);--link-text-active:var(--white);--icon:var(--coral-200);--icon-medium:var(--coral-200);--icon-weak:var(--coral-400);--icon-hover:var(--coral-200);--icon-medium-hover:var(--coral-400);--icon-disabled:var(--coral-400);--btn-primary-background:var(--coral-0);--btn-primary-background-hover:var(--coral-300);--btn-primary-background-selected:var(--coral-0);--btn-primary-background-disabled:var(--coral-950);--btn-primary-text:var(--coral-1000);--btn-primary-text-disabled:var(--coral-900);--btn-primary-icon:var(--coral-1000);--btn-primary-icon-disabled:var(--coral-700);--btn-primary-outline:var(--coral-1000);--btn-primary-outline-hover:var(--coral-1000);--btn-secondary-background:var(--coral-1000);--btn-secondary-background-hover:var(--coral-900);--btn-secondary-background-selected:var(--coral-1000);--btn-secondary-background-disabled:var(--coral-1000);--btn-secondary-text:var(--coral-0);--btn-secondary-text-disabled:var(--coral-500);--btn-secondary-icon:var(--coral-0);--btn-secondary-icon-disabled:var(--coral-0);--btn-secondary-outline:var(--coral-400);--btn-secondary-outline-hover:var(--coral-400);--btn-tertiary-link-text:var(--coral-0);--btn-tertiary-link-text-hover:var(--coral-300);--btn-tertiary-background:var(--coral-0);--btn-tertiary-background-hover:var(--coral-300);--btn-tertiary-icon:var(--coral-1000);--chip-bg:var(--coral-950);--chip-bg-hover:var(--coral-900);--chip-bg-selected:var(--coral-800);--chip-text:var(--coral-0);--chip-text-selected:var(--coral-0);--tag-bg:var(--coral-900);--tag-text:var(--coral-0);--accent-dark-coral:var(--coral-1000);--accent-dark-blue:var(--coral-1000);--accent-dark-green:var(--coral-1000);--accent-dark-purple:var(--coral-1000);--accent-light-coral:var(--coral-0);--accent-light-blue:var(--coral-0);--accent-light-green:var(--coral-0);--accent-light-purple:var(--coral-0);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-coral);--logo-text:var(--coral-0);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--coral-0);--btn-google-background-hover:var(--coral-300);}html *[data-theme="dark-green"]{--bg:var(--green-1000);--bg-medium:var(--green-950);--bg-medium-weak:var(--green-950);--bg-hover:var(--green-900);--bg-strong:var(--green-800);--border:var(--green-900);--border-weak:var(--green-900);--border-strong:var(--green-800);--text:var(--green-0);--text-medium:var(--green-0);--text-weak:var(--green-400);--link-text:var(--white);--link-text-hover:var(--green-300);--link-text-active:var(--white);--icon:var(--green-0);--icon-medium:var(--green-200);--icon-weak:var(--green-400);--icon-hover:var(--green-200);--icon-medium-hover:var(--green-400);--icon-disabled:var(--green-400);--btn-primary-background:var(--green-0);--btn-primary-background-hover:var(--green-300);--btn-primary-background-selected:var(--green-0);--btn-primary-background-disabled:var(--green-950);--btn-primary-text:var(--green-1000);--btn-primary-text-disabled:var(--green-500);--btn-primary-icon:var(--green-1000);--btn-primary-icon-disabled:var(--green-700);--btn-primary-outline:var(--green-1000);--btn-primary-outline-hover:var(--green-1000);--btn-secondary-background:var(--green-1000);--btn-secondary-background-hover:var(--green-900);--btn-secondary-background-selected:var(--green-1000);--btn-secondary-background-disabled:var(--green-1000);--btn-secondary-text:var(--green-0);--btn-secondary-text-disabled:var(--green-500);--btn-secondary-icon:var(--green-0);--btn-secondary-icon-disabled:var(--green-0);--btn-secondary-outline:var(--green-400);--btn-secondary-outline-hover:var(--green-400);--btn-tertiary-link-text:var(--green-0);--btn-tertiary-link-text-hover:var(--green-300);--btn-tertiary-background:var(--green-0);--btn-tertiary-background-hover:var(--green-300);--btn-tertiary-icon:var(--green-1000);--chip-bg:var(--green-950);--chip-bg-hover:var(--green-900);--chip-bg-selected:var(--green-800);--chip-text:var(--green-0);--chip-text-selected:var(--green-0);--tag-bg:var(--green-900);--tag-text:var(--green-0);--accent-dark-coral:var(--green-1000);--accent-dark-blue:var(--green-1000);--accent-dark-green:var(--green-1000);--accent-dark-purple:var(--green-1000);--accent-light-coral:var(--green-0);--accent-light-blue:var(--green-0);--accent-light-green:var(--green-0);--accent-light-purple:var(--green-0);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-green);--logo-text:var(--green-0);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--green-0);--btn-google-background-hover:var(--green-300);}html *[data-theme="dark-purple"]{--bg:var(--purple-1000);--bg-medium:var(--purple-950);--bg-medium-weak:var(--purple-950);--bg-hover:var(--purple-900);--bg-strong:var(--purple-800);--border:var(--purple-900);--border-weak:var(--purple-900);--border-strong:var(--purple-800);--text:var(--purple-0);--text-medium:var(--purple-0);--text-weak:var(--purple-400);--link-text:var(--white);--link-text-hover:var(--purple-300);--link-text-active:var(--white);--icon:var(--purple-0);--icon-medium:var(--purple-200);--icon-weak:var(--purple-400);--icon-hover:var(--purple-200);--icon-medium-hover:var(--purple-400);--icon-disabled:var(--purple-400);--btn-primary-background:var(--purple-0);--btn-primary-background-hover:var(--purple-300);--btn-primary-background-selected:var(--purple-0);--btn-primary-background-disabled:var(--purple-950);--btn-primary-text:var(--purple-1000);--btn-primary-text-disabled:var(--purple-500);--btn-primary-icon:var(--purple-1000);--btn-primary-icon-disabled:var(--purple-700);--btn-primary-outline:var(--purple-1000);--btn-primary-outline-hover:var(--purple-1000);--btn-secondary-background:var(--purple-1000);--btn-secondary-background-hover:var(--purple-900);--btn-secondary-background-selected:var(--purple-1000);--btn-secondary-background-disabled:var(--purple-1000);--btn-secondary-text:var(--purple-0);--btn-secondary-text-disabled:var(--purple-500);--btn-secondary-icon:var(--purple-0);--btn-secondary-icon-disabled:var(--purple-0);--btn-secondary-outline:var(--purple-400);--btn-secondary-outline-hover:var(--purple-400);--btn-tertiary-link-text:var(--purple-0);--btn-tertiary-link-text-hover:var(--purple-300);--btn-tertiary-background:var(--purple-0);--btn-tertiary-background-hover:var(--purple-300);--btn-tertiary-icon:var(--purple-1000);--chip-bg:var(--purple-950);--chip-bg-hover:var(--purple-900);--chip-bg-selected:var(--purple-800);--chip-text:var(--purple-0);--chip-text-selected:var(--purple-0);--tag-bg:var(--purple-900);--tag-text:var(--purple-0);--accent-dark-coral:var(--purple-1000);--accent-dark-blue:var(--purple-1000);--accent-dark-green:var(--purple-1000);--accent-dark-purple:var(--purple-1000);--accent-light-coral:var(--purple-0);--accent-light-blue:var(--purple-0);--accent-light-green:var(--purple-0);--accent-light-purple:var(--purple-0);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-purple);--logo-text:var(--purple-0);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--purple-0);--btn-google-background-hover:var(--purple-300);}html *[data-theme="light-blue"]{--bg:var(--blue-0);--bg-medium:var(--blue-50);--bg-medium-weak:var(--blue-20);--bg-hover:var(--blue-100);--bg-strong:var(--blue-100);--border:var(--blue-100);--border-weak:var(--blue-100);--border-strong:var(--blue-200);--text:var(--blue-1000);--text-medium:var(--blue-800);--text-weak:var(--blue-600);--link-text:var(--white);--link-text-hover:var(--white);--link-text-active:var(--white);--icon:var(--blue-800);--icon-medium:var(--blue-800);--icon-weak:var(--blue-600);--icon-hover:var(--blue-800);--icon-medium-hover:var(--blue-600);--icon-disabled:var(--blue-600);--btn-primary-background:var(--blue-1000);--btn-primary-background-hover:var(--blue-700);--btn-primary-background-selected:var(--blue-1000);--btn-primary-background-disabled:var(--blue-50);--btn-primary-text:var(--blue-0);--btn-primary-text-disabled:var(--blue-500);--btn-primary-icon:var(--blue-0);--btn-primary-icon-disabled:var(--blue-200);--btn-primary-outline:var(--blue-0);--btn-primary-outline-hover:var(--blue-0);--btn-secondary-background:var(--blue-0);--btn-secondary-background-hover:var(--blue-100);--btn-secondary-background-selected:var(--blue-0);--btn-secondary-background-disabled:var(--blue-0);--btn-secondary-text:var(--blue-1000);--btn-secondary-text-disabled:var(--blue-500);--btn-secondary-icon:var(--blue-1000);--btn-secondary-icon-disabled:var(--blue-1000);--btn-secondary-outline:var(--blue-600);--btn-secondary-outline-hover:var(--blue-600);--btn-tertiary-link-text:var(--blue-1000);--btn-tertiary-link-text-hover:var(--blue-800);--btn-tertiary-background:var(--blue-1000);--btn-tertiary-background-hover:var(--blue-700);--btn-tertiary-icon:var(--blue-0);--chip-bg:var(--blue-50);--chip-bg-hover:var(--blue-100);--chip-bg-selected:var(--blue-200);--chip-text:var(--blue-1000);--chip-text-selected:var(--blue-1000);--tag-bg:var(--blue-100);--tag-text:var(--blue-1000);--accent-dark-coral:var(--blue-0);--accent-dark-blue:var(--blue-0);--accent-dark-green:var(--blue-0);--accent-dark-purple:var(--blue-0);--accent-light-coral:var(--blue-1000);--accent-light-blue:var(--blue-1000);--accent-light-green:var(--blue-1000);--accent-light-purple:var(--blue-1000);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-blue);--logo-text:var(--blue-1000);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--blue-1000);--btn-google-background-hover:var(--blue-700);}html *[data-theme="light-coral"]{--bg:var(--coral-0);--bg-medium:var(--coral-50);--bg-medium-weak:var(--coral-20);--bg-hover:var(--coral-100);--bg-strong:var(--coral-100);--border:var(--coral-100);--border-weak:var(--coral-100);--border-strong:var(--coral-200);--text:var(--coral-1000);--text-medium:var(--coral-800);--text-weak:var(--coral-600);--link-text:var(--white);--link-text-hover:var(--white);--link-text-active:var(--white);--icon:var(--coral-800);--icon-medium:var(--coral-800);--icon-weak:var(--coral-600);--icon-hover:var(--coral-800);--icon-medium-hover:var(--coral-600);--icon-disabled:var(--coral-600);--btn-primary-background:var(--coral-1000);--btn-primary-background-hover:var(--coral-700);--btn-primary-background-selected:var(--coral-1000);--btn-primary-background-disabled:var(--coral-50);--btn-primary-text:var(--coral-0);--btn-primary-text-disabled:var(--coral-500);--btn-primary-icon:var(--coral-0);--btn-primary-icon-disabled:var(--coral-200);--btn-primary-outline:var(--coral-0);--btn-primary-outline-hover:var(--coral-0);--btn-secondary-background:var(--coral-0);--btn-secondary-background-hover:var(--coral-100);--btn-secondary-background-selected:var(--coral-0);--btn-secondary-background-disabled:var(--coral-0);--btn-secondary-text:var(--coral-1000);--btn-secondary-text-disabled:var(--coral-500);--btn-secondary-icon:var(--coral-1000);--btn-secondary-icon-disabled:var(--coral-1000);--btn-secondary-outline:var(--coral-600);--btn-secondary-outline-hover:var(--coral-600);--btn-tertiary-link-text:var(--coral-1000);--btn-tertiary-link-text-hover:var(--coral-800);--btn-tertiary-background:var(--coral-1000);--btn-tertiary-background-hover:var(--coral-700);--btn-tertiary-icon:var(--coral-0);--chip-bg:var(--coral-50);--chip-bg-hover:var(--coral-100);--chip-bg-selected:var(--coral-200);--chip-text:var(--coral-1000);--chip-text-selected:var(--coral-1000);--tag-bg:var(--coral-100);--tag-text:var(--coral-1000);--accent-dark-coral:var(--coral-0);--accent-dark-blue:var(--coral-0);--accent-dark-green:var(--coral-0);--accent-dark-purple:var(--coral-0);--accent-light-coral:var(--coral-1000);--accent-light-blue:var(--coral-1000);--accent-light-green:var(--coral-1000);--accent-light-purple:var(--coral-1000);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-coral);--logo-text:var(--coral-1000);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--coral-1000);--btn-google-background-hover:var(--coral-700);}html 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*[data-theme="light-purple"]{--bg:var(--purple-0);--bg-medium:var(--purple-50);--bg-medium-weak:var(--purple-20);--bg-strong:var(--purple-100);--bg-hover:var(--purple-100);--border:var(--purple-100);--border-weak:var(--purple-100);--border-strong:var(--purple-200);--text:var(--purple-1000);--text-medium:var(--purple-800);--text-weak:var(--purple-600);--link-text:var(--white);--link-text-hover:var(--white);--link-text-active:var(--white);--icon:var(--purple-800);--icon-medium:var(--purple-800);--icon-weak:var(--purple-600);--icon-hover:var(--purple-800);--icon-medium-hover:var(--purple-600);--icon-disabled:var(--purple-600);--btn-primary-background:var(--purple-1000);--btn-primary-background-hover:var(--purple-700);--btn-primary-background-selected:var(--purple-1000);--btn-primary-background-disabled:var(--purple-50);--btn-primary-text:var(--purple-0);--btn-primary-text-disabled:var(--purple-500);--btn-primary-icon:var(--purple-0);--btn-primary-icon-disabled:var(--purple-200);--btn-primary-outline:var(--purple-0);--btn-primary-outline-hover:var(--purple-0);--btn-secondary-background:var(--purple-0);--btn-secondary-background-hover:var(--purple-100);--btn-secondary-background-selected:var(--purple-0);--btn-secondary-background-disabled:var(--purple-0);--btn-secondary-text:var(--purple-1000);--btn-secondary-text-disabled:var(--purple-500);--btn-secondary-icon:var(--purple-1000);--btn-secondary-icon-disabled:var(--purple-1000);--btn-secondary-outline:var(--purple-600);--btn-secondary-outline-hover:var(--purple-600);--btn-tertiary-link-text:var(--purple-1000);--btn-tertiary-link-text-hover:var(--purple-800);--btn-tertiary-background:var(--purple-1000);--btn-tertiary-background-hover:var(--purple-700);--btn-tertiary-icon:var(--purple-0);--chip-bg:var(--purple-50);--chip-bg-hover:var(--purple-100);--chip-bg-selected:var(--purple-200);--chip-text:var(--purple-1000);--chip-text-selected:var(--purple-1000);--tag-bg:var(--purple-100);--tag-text:var(--purple-1000);--accent-dark-coral:var(--purple-0);--accent-dark-blue:var(--purple-0);--accent-dark-green:var(--purple-0);--accent-dark-purple:var(--purple-0);--accent-light-coral:var(--purple-1000);--accent-light-blue:var(--purple-1000);--accent-light-green:var(--purple-1000);--accent-light-purple:var(--purple-1000);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-purple);--logo-text:var(--purple-1000);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--purple-1000);--btn-google-background-hover:var(--purple-700);}</style><div 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1.28908ZM3.71875 2.76172H5.53125V3.21484C5.53125 4.1524 5.79037 4.81557 6.21982 5.24502C6.64927 5.67447 7.31244 5.93359 8.25 5.93359H8.70312V7.74609H8.25C7.31244 7.74609 6.64927 8.00522 6.21982 8.43466C5.79037 8.86411 5.53125 9.52729 5.53125 10.4648V10.918H3.71875V10.4648C3.71875 9.52996 3.45478 8.86624 3.02161 8.43561C2.58798 8.00452 1.92354 7.74609 1 7.74609H0.546875V5.93359H1C1.93756 5.93359 2.60073 5.67447 3.03018 5.24502C3.45963 4.81557 3.71875 4.1524 3.71875 3.21484V2.76172ZM4.60674 3.66797C4.53202 4.57003 4.22691 5.32992 3.67099 5.88584C3.11507 6.44176 2.35518 6.74686 1.45312 6.82158V6.85849C2.34592 6.93393 3.10362 7.23926 3.66054 7.79291C4.2189 8.34801 4.53014 9.10769 4.60639 10.0117H4.64326C4.71798 9.10966 5.02309 8.34977 5.57901 7.79385C6.13493 7.23793 6.89482 6.93282 7.79687 6.85811V6.82158C6.89482 6.74686 6.13493 6.44176 5.57901 5.88584C5.02309 5.32992 4.71798 4.57003 4.64326 3.66797H4.60674ZM9.26953 9.10547H10.8555V9.55859C10.8555 10.0693 11.0584 10.5592 11.4195 10.9203C11.7807 11.2815 12.2705 11.4844 12.7812 11.4844H13.2344V13.0703H12.7812C12.2705 13.0703 11.7807 13.2732 11.4195 13.6344C11.0584 13.9955 10.8555 14.4853 10.8555 14.9961V15.4492H9.26953V14.9961C9.26953 14.4853 9.06664 13.9955 8.70548 13.6344C8.34433 13.2732 7.8545 13.0703 7.34375 13.0703H6.89062V11.4844H7.34375C7.8545 11.4844 8.34433 11.2815 8.70548 10.9203C9.06664 10.5592 9.26953 10.0693 9.26953 9.55859V9.10547ZM10.0625 10.3516C9.93038 10.8045 9.68592 11.2215 9.3463 11.5611C9.00668 11.9008 8.58968 12.1452 8.13673 12.2773C8.58968 12.4095 9.00668 12.6539 9.3463 12.9935C9.68592 13.3332 9.93038 13.7502 10.0625 14.2031C10.1946 13.7502 10.4391 13.3332 10.7787 12.9935C11.1183 12.6539 11.5353 12.4095 11.9883 12.2773C11.5353 12.1452 11.1183 11.9008 10.7787 11.5611C10.4391 11.2215 10.1946 10.8045 10.0625 10.3516Z"></path></svg><span>Asana AI</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/workflow-automation"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="workflow-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="workflow-icon-title-id">workflow icon</title><path d="M11.625 5.87256H13.625C14.45 5.87256 15.125 5.19756 15.125 4.37256V2.37256C15.125 1.54756 14.45 0.872559 13.625 0.872559H11.625C10.8 0.872559 10.125 1.54756 10.125 2.37256V2.87256H6.325C6.09 1.59256 4.97 0.622559 3.625 0.622559C2.11 0.622559 0.875 1.85756 0.875 3.37256C0.875 4.71756 1.845 5.83756 3.125 6.07256V9.87256H2.625C1.8 9.87256 1.125 10.5476 1.125 11.3726V13.3726C1.125 14.1976 1.8 14.8726 2.625 14.8726H4.625C5.45 14.8726 6.125 14.1976 6.125 13.3726V12.8726H13.425L11.77 14.5276C11.575 14.7226 11.575 15.0376 11.77 15.2326C11.87 15.3326 11.995 15.3776 12.125 15.3776C12.255 15.3776 12.38 15.3276 12.48 15.2326L14.98 12.7326C15.08 12.6326 15.125 12.5026 15.125 12.3776C15.125 12.3776 15.125 12.3776 15.125 12.3726C15.125 12.2226 15.055 12.0926 14.955 12.0026L12.47 9.51756C12.275 9.32256 11.96 9.32256 11.765 9.51756C11.57 9.71256 11.57 10.0276 11.765 10.2226L13.41 11.8726H6.125V11.3726C6.125 10.5476 5.45 9.87256 4.625 9.87256H4.125V6.07256C5.24 5.86756 6.12 4.98756 6.325 3.87256H10.125V4.37256C10.125 5.19756 10.8 5.87256 11.625 5.87256ZM11.125 2.37256C11.125 2.09756 11.35 1.87256 11.625 1.87256H13.625C13.9 1.87256 14.125 2.09756 14.125 2.37256V4.37256C14.125 4.64756 13.9 4.87256 13.625 4.87256H11.625C11.35 4.87256 11.125 4.64756 11.125 4.37256V2.37256ZM4.625 10.8726C4.9 10.8726 5.125 11.0976 5.125 11.3726V13.3726C5.125 13.6476 4.9 13.8726 4.625 13.8726H2.625C2.35 13.8726 2.125 13.6476 2.125 13.3726V11.3726C2.125 11.0976 2.35 10.8726 2.625 10.8726H4.625ZM3.625 5.12256C2.66 5.12256 1.875 4.33756 1.875 3.37256C1.875 2.40756 2.66 1.62256 3.625 1.62256C4.59 1.62256 5.375 2.40756 5.375 3.37256C5.375 4.33756 4.59 5.12256 3.625 5.12256Z"></path></svg><span>Workflows and automation</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/resource-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="portfolio-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="portfolio-icon-title-id">portfolio icon</title><path fill-rule="evenodd" d="M14.5 4c.85 0 1.5.65 1.5 1.5v7c0 1.4-1.1 2.5-2.5 2.5h-11C1.1 15 0 13.9 0 12.5v-10C0 1.65.65 1 1.5 1h4.6c.2 0 .35.1.45.25L7.6 3.2c.25.5.75.8 1.3.8h5.6Zm.5 1.5v7c0 .85-.65 1.5-1.5 1.5h-11c-.85 0-1.5-.65-1.5-1.5V5h13.5c.3 0 .5.2.5.5ZM6.9 4c-.1-.1-.15-.2-.2-.3L5.8 2H1.5c-.3 0-.5.2-.5.5V4h5.9Z" clip-rule="evenodd"></path></svg><span>Resource management</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/admin-security/"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="my-task-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="my-task-icon-title-id">my-task icon</title><path d="M7.975 8.5c2.2 0 4-1.8 4-4s-1.8-4-4-4-4 1.8-4 4 1.8 4 4 4Zm0-7c1.65 0 3 1.35 3 3s-1.35 3-3 3-3-1.35-3-3 1.35-3 3-3Zm6.5 10.9c-.3 0-.5.2-.5.5V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-.3-.2-.5-.5-.5Zm-2.4-2.4c0-.3-.2-.5-.5-.5h-7.2c-1.9 0-3.4 1.5-3.4 3.4V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-1.3 1.1-2.4 2.4-2.4h7.2c.3 0 .5-.2.5-.5Zm2.8-.4c-.2-.2-.5-.2-.7 0l-4.05 4.05-1.35-1.35c-.2-.2-.5-.2-.7 0-.2.2-.2.5 0 .7l1.7 1.7c.1.1.2.15.35.15.15 0 .25-.05.35-.15l4.4-4.4c.2-.2.2-.5 0-.7Z"></path></svg><span>Admin and security</span></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk _nav_hamburger-section--featured__GDm6R"><h3 class="_nav_hamburger-section__name__wyHBS">ALL PLANS</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/pricing"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="list-icon-title-id" aria-hidden="true" fill="#646F79" style="fill:#646F79"><title id="list-icon-title-id">list icon</title><path d="M13 1.5H3C1.35 1.5 0 2.85 0 4.5V11.5C0 13.15 1.35 14.5 3 14.5H13C14.65 14.5 16 13.15 16 11.5V4.5C16 2.85 14.65 1.5 13 1.5ZM15 11.5C15 12.6 14.1 13.5 13 13.5H3C1.9 13.5 1 12.6 1 11.5V4.5C1 3.4 1.9 2.5 3 2.5H13C14.1 2.5 15 3.4 15 4.5V11.5ZM13 5C13 5.3 12.8 5.5 12.5 5.5H6.5C6.2 5.5 6 5.3 6 5C6 4.7 6.2 4.5 6.5 4.5H12.5C12.8 4.5 13 4.7 13 5ZM6 8C6 7.7 6.2 7.5 6.5 7.5H9.5C9.8 7.5 10 7.7 10 8C10 8.3 9.8 8.5 9.5 8.5H6.5C6.2 8.5 6 8.3 6 8ZM12 11C12 11.3 11.8 11.5 11.5 11.5H6.5C6.2 11.5 6 11.3 6 11C6 10.7 6.2 10.5 6.5 10.5H11.5C11.8 10.5 12 10.7 12 11ZM4.6 5C4.6 5.35 4.35 5.6 4 5.6C3.65 5.6 3.4 5.35 3.4 5C3.4 4.65 3.65 4.4 4 4.4C4.35 4.4 4.6 4.65 4.6 5ZM4.6 8C4.6 8.35 4.35 8.6 4 8.6C3.65 8.6 3.4 8.35 3.4 8C3.4 7.65 3.65 7.4 4 7.4C4.35 7.4 4.6 7.65 4.6 8ZM4.6 11C4.6 11.35 4.35 11.6 4 11.6C3.65 11.6 3.4 11.35 3.4 11C3.4 10.65 3.65 10.4 4 10.4C4.35 10.4 4.6 10.65 4.6 11Z"></path></svg><span>Personal</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/plan/starter"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="premium-icon-title-id" aria-hidden="true" fill="rgb(147, 140, 225)" style="fill:rgb(147, 140, 225)"><title id="premium-icon-title-id">premium icon</title><path d="M13.5 6.48755C13.5 3.43755 11.05 0.987549 8 0.987549C4.95 0.987549 2.5 3.43755 2.5 6.48755C2.5 7.93755 3.05 9.28755 4 10.2375V16.4875C4 16.6875 4.1 16.8375 4.25 16.9375C4.4 17.0375 4.6 17.0375 4.75 16.9375L8 15.0875L11.25 16.9375C11.35 16.9875 11.4 16.9875 11.5 16.9875C11.6 16.9875 11.65 16.9875 11.75 16.9375C11.9 16.8375 12 16.6875 12 16.4875V10.2375C12.95 9.28755 13.5 7.93755 13.5 6.48755ZM8 1.98755C10.5 1.98755 12.5 3.98755 12.5 6.48755C12.5 8.98755 10.5 10.9875 8 10.9875C5.5 10.9875 3.5 8.98755 3.5 6.48755C3.5 3.98755 5.5 1.98755 8 1.98755ZM8.25 14.0375C8.1 13.9375 7.9 13.9375 7.75 14.0375L5 15.6375V11.0875C5.85 11.6375 6.9 11.9875 8 11.9875C9.1 11.9875 10.15 11.6375 11 11.0875V15.6375L8.25 14.0375Z"></path></svg><span>Starter</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/plan/advanced"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="briefcase-icon-title-id" aria-hidden="true" fill="rgb(93, 162, 131)" style="fill:rgb(93, 162, 131)"><title id="briefcase-icon-title-id">briefcase icon</title><path d="M4 13.5V5.5H5V13.5H11V5.5H12V13.5H13C13.5523 13.5 14 13.0523 14 12.5V6.5C14 5.94772 13.5523 5.5 13 5.5H11H5H3C2.44772 5.5 2 5.94772 2 6.5V12.5C2 13.0523 2.44772 13.5 3 13.5H4ZM5 4.5V3.5C5 2.39543 5.89543 1.5 7 1.5H9C10.1046 1.5 11 2.39543 11 3.5V4.5H13C14.1046 4.5 15 5.39543 15 6.5V12.5C15 13.6046 14.1046 14.5 13 14.5H3C1.89543 14.5 1 13.6046 1 12.5V6.5C1 5.39543 1.89543 4.5 3 4.5H5ZM6 4.5H10V3.5C10 2.94772 9.55229 2.5 9 2.5H7C6.44772 2.5 6 2.94772 6 3.5V4.5Z"></path></svg><span>Advanced</span></div></a></li></ul></div></nav></div><div class="_nav_mobile-drawer__dropdown-wrapper__Zy6XQ" style="height:0px"><button class="_nav_mobile-drawer__dropdown__Mxq0T">Solutions<svg width="10" height="10" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="chevron-down-icon-title-id" aria-hidden="false" fill="#B9BCC0" style="fill:#B9BCC0"><title id="chevron-down-icon-title-id">chevron-down icon</title><path d="M8.00011 10.9801C7.85011 10.9801 7.65011 10.9301 7.55011 10.8301L2.05011 6.33009C1.75011 6.08009 1.70011 5.58009 1.95011 5.28009C2.20011 4.98009 2.70011 4.93009 3.00011 5.18009L8.00011 9.28009L13.0001 5.18009C13.3001 4.93009 13.8001 4.98009 14.0501 5.28009C14.3001 5.58009 14.2501 6.08009 13.9501 6.33009L8.45011 10.8301C8.35011 10.9301 8.15011 10.9801 8.00011 10.9801Z"></path></svg></button><nav class="_nav_mobile-drawer__section-items__z2iCe" inert=""><div class="_nav_hamburger-section__16fMk"><h3 class="_nav_hamburger-section__name__wyHBS">Teams</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/operations"><div class="_nav_card-link__name__ADncl"><span>Operations</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/marketing"><div class="_nav_card-link__name__ADncl"><span>Marketing</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/it"><div class="_nav_card-link__name__ADncl"><span>IT</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/leaders"><div class="_nav_card-link__name__ADncl"><span>Leaders</span></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk"><h3 class="_nav_hamburger-section__name__wyHBS">Industries</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/industry/healthcare"><div class="_nav_card-link__name__ADncl"><span>Healthcare</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/industry/retail"><div class="_nav_card-link__name__ADncl"><span>Retail</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/industry/education"><div class="_nav_card-link__name__ADncl"><span>Education</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/industry/nonprofit"><div class="_nav_card-link__name__ADncl"><span>Nonprofit</span></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk"><h3 class="_nav_hamburger-section__name__wyHBS">Use Cases</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/uses/goal-management"><div class="_nav_card-link__name__ADncl"><span>Goal management</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/uses/organizational-planning"><div class="_nav_card-link__name__ADncl"><span>Organizational planning</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/uses/project-intake"><div class="_nav_card-link__name__ADncl"><span>Project intake</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/uses/resource-planning"><div class="_nav_card-link__name__ADncl"><span>Resource planning</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/uses/product-launch"><div class="_nav_card-link__name__ADncl"><span>Product launches</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/uses"><div class="_nav_card-link__name__ADncl _nav_card-link__name--is-bold___Uloi"><span>View all use cases</span><svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk 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8.86624 3.02161 8.43561C2.58798 8.00452 1.92354 7.74609 1 7.74609H0.546875V5.93359H1C1.93756 5.93359 2.60073 5.67447 3.03018 5.24502C3.45963 4.81557 3.71875 4.1524 3.71875 3.21484V2.76172ZM4.60674 3.66797C4.53202 4.57003 4.22691 5.32992 3.67099 5.88584C3.11507 6.44176 2.35518 6.74686 1.45312 6.82158V6.85849C2.34592 6.93393 3.10362 7.23926 3.66054 7.79291C4.2189 8.34801 4.53014 9.10769 4.60639 10.0117H4.64326C4.71798 9.10966 5.02309 8.34977 5.57901 7.79385C6.13493 7.23793 6.89482 6.93282 7.79687 6.85811V6.82158C6.89482 6.74686 6.13493 6.44176 5.57901 5.88584C5.02309 5.32992 4.71798 4.57003 4.64326 3.66797H4.60674ZM9.26953 9.10547H10.8555V9.55859C10.8555 10.0693 11.0584 10.5592 11.4195 10.9203C11.7807 11.2815 12.2705 11.4844 12.7812 11.4844H13.2344V13.0703H12.7812C12.2705 13.0703 11.7807 13.2732 11.4195 13.6344C11.0584 13.9955 10.8555 14.4853 10.8555 14.9961V15.4492H9.26953V14.9961C9.26953 14.4853 9.06664 13.9955 8.70548 13.6344C8.34433 13.2732 7.8545 13.0703 7.34375 13.0703H6.89062V11.4844H7.34375C7.8545 11.4844 8.34433 11.2815 8.70548 10.9203C9.06664 10.5592 9.26953 10.0693 9.26953 9.55859V9.10547ZM10.0625 10.3516C9.93038 10.8045 9.68592 11.2215 9.3463 11.5611C9.00668 11.9008 8.58968 12.1452 8.13673 12.2773C8.58968 12.4095 9.00668 12.6539 9.3463 12.9935C9.68592 13.3332 9.93038 13.7502 10.0625 14.2031C10.1946 13.7502 10.4391 13.3332 10.7787 12.9935C11.1183 12.6539 11.5353 12.4095 11.9883 12.2773C11.5353 12.1452 11.1183 11.9008 10.7787 11.5611C10.4391 11.2215 10.1946 10.8045 10.0625 10.3516Z"></path></svg><span>Asana AI</span></div></a></li></ul><ul><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/workflow-automation"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="workflow-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="workflow-icon-title-id">workflow icon</title><path d="M11.625 5.87256H13.625C14.45 5.87256 15.125 5.19756 15.125 4.37256V2.37256C15.125 1.54756 14.45 0.872559 13.625 0.872559H11.625C10.8 0.872559 10.125 1.54756 10.125 2.37256V2.87256H6.325C6.09 1.59256 4.97 0.622559 3.625 0.622559C2.11 0.622559 0.875 1.85756 0.875 3.37256C0.875 4.71756 1.845 5.83756 3.125 6.07256V9.87256H2.625C1.8 9.87256 1.125 10.5476 1.125 11.3726V13.3726C1.125 14.1976 1.8 14.8726 2.625 14.8726H4.625C5.45 14.8726 6.125 14.1976 6.125 13.3726V12.8726H13.425L11.77 14.5276C11.575 14.7226 11.575 15.0376 11.77 15.2326C11.87 15.3326 11.995 15.3776 12.125 15.3776C12.255 15.3776 12.38 15.3276 12.48 15.2326L14.98 12.7326C15.08 12.6326 15.125 12.5026 15.125 12.3776C15.125 12.3776 15.125 12.3776 15.125 12.3726C15.125 12.2226 15.055 12.0926 14.955 12.0026L12.47 9.51756C12.275 9.32256 11.96 9.32256 11.765 9.51756C11.57 9.71256 11.57 10.0276 11.765 10.2226L13.41 11.8726H6.125V11.3726C6.125 10.5476 5.45 9.87256 4.625 9.87256H4.125V6.07256C5.24 5.86756 6.12 4.98756 6.325 3.87256H10.125V4.37256C10.125 5.19756 10.8 5.87256 11.625 5.87256ZM11.125 2.37256C11.125 2.09756 11.35 1.87256 11.625 1.87256H13.625C13.9 1.87256 14.125 2.09756 14.125 2.37256V4.37256C14.125 4.64756 13.9 4.87256 13.625 4.87256H11.625C11.35 4.87256 11.125 4.64756 11.125 4.37256V2.37256ZM4.625 10.8726C4.9 10.8726 5.125 11.0976 5.125 11.3726V13.3726C5.125 13.6476 4.9 13.8726 4.625 13.8726H2.625C2.35 13.8726 2.125 13.6476 2.125 13.3726V11.3726C2.125 11.0976 2.35 10.8726 2.625 10.8726H4.625ZM3.625 5.12256C2.66 5.12256 1.875 4.33756 1.875 3.37256C1.875 2.40756 2.66 1.62256 3.625 1.62256C4.59 1.62256 5.375 2.40756 5.375 3.37256C5.375 4.33756 4.59 5.12256 3.625 5.12256Z"></path></svg><span>Workflows and automation</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/resource-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="portfolio-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="portfolio-icon-title-id">portfolio icon</title><path fill-rule="evenodd" d="M14.5 4c.85 0 1.5.65 1.5 1.5v7c0 1.4-1.1 2.5-2.5 2.5h-11C1.1 15 0 13.9 0 12.5v-10C0 1.65.65 1 1.5 1h4.6c.2 0 .35.1.45.25L7.6 3.2c.25.5.75.8 1.3.8h5.6Zm.5 1.5v7c0 .85-.65 1.5-1.5 1.5h-11c-.85 0-1.5-.65-1.5-1.5V5h13.5c.3 0 .5.2.5.5ZM6.9 4c-.1-.1-.15-.2-.2-.3L5.8 2H1.5c-.3 0-.5.2-.5.5V4h5.9Z" clip-rule="evenodd"></path></svg><span>Resource management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/admin-security/"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="my-task-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="my-task-icon-title-id">my-task icon</title><path d="M7.975 8.5c2.2 0 4-1.8 4-4s-1.8-4-4-4-4 1.8-4 4 1.8 4 4 4Zm0-7c1.65 0 3 1.35 3 3s-1.35 3-3 3-3-1.35-3-3 1.35-3 3-3Zm6.5 10.9c-.3 0-.5.2-.5.5V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-.3-.2-.5-.5-.5Zm-2.4-2.4c0-.3-.2-.5-.5-.5h-7.2c-1.9 0-3.4 1.5-3.4 3.4V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-1.3 1.1-2.4 2.4-2.4h7.2c.3 0 .5-.2.5-.5Zm2.8-.4c-.2-.2-.5-.2-.7 0l-4.05 4.05-1.35-1.35c-.2-.2-.5-.2-.7 0-.2.2-.2.5 0 .7l1.7 1.7c.1.1.2.15.35.15.15 0 .25-.05.35-.15l4.4-4.4c.2-.2.2-.5 0-.7Z"></path></svg><span>Admin and security</span></div></a></li></ul></div></div></div><div class="_nav_dropdown-body__right-container__mnSYq"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">ALL PLANS</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/pricing"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="list-icon-title-id" aria-hidden="true" fill="#646F79" style="fill:#646F79"><title id="list-icon-title-id">list icon</title><path d="M13 1.5H3C1.35 1.5 0 2.85 0 4.5V11.5C0 13.15 1.35 14.5 3 14.5H13C14.65 14.5 16 13.15 16 11.5V4.5C16 2.85 14.65 1.5 13 1.5ZM15 11.5C15 12.6 14.1 13.5 13 13.5H3C1.9 13.5 1 12.6 1 11.5V4.5C1 3.4 1.9 2.5 3 2.5H13C14.1 2.5 15 3.4 15 4.5V11.5ZM13 5C13 5.3 12.8 5.5 12.5 5.5H6.5C6.2 5.5 6 5.3 6 5C6 4.7 6.2 4.5 6.5 4.5H12.5C12.8 4.5 13 4.7 13 5ZM6 8C6 7.7 6.2 7.5 6.5 7.5H9.5C9.8 7.5 10 7.7 10 8C10 8.3 9.8 8.5 9.5 8.5H6.5C6.2 8.5 6 8.3 6 8ZM12 11C12 11.3 11.8 11.5 11.5 11.5H6.5C6.2 11.5 6 11.3 6 11C6 10.7 6.2 10.5 6.5 10.5H11.5C11.8 10.5 12 10.7 12 11ZM4.6 5C4.6 5.35 4.35 5.6 4 5.6C3.65 5.6 3.4 5.35 3.4 5C3.4 4.65 3.65 4.4 4 4.4C4.35 4.4 4.6 4.65 4.6 5ZM4.6 8C4.6 8.35 4.35 8.6 4 8.6C3.65 8.6 3.4 8.35 3.4 8C3.4 7.65 3.65 7.4 4 7.4C4.35 7.4 4.6 7.65 4.6 8ZM4.6 11C4.6 11.35 4.35 11.6 4 11.6C3.65 11.6 3.4 11.35 3.4 11C3.4 10.65 3.65 10.4 4 10.4C4.35 10.4 4.6 10.65 4.6 11Z"></path></svg><span>Personal</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/plan/starter"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="premium-icon-title-id" aria-hidden="true" fill="rgb(147, 140, 225)" style="fill:rgb(147, 140, 225)"><title id="premium-icon-title-id">premium icon</title><path d="M13.5 6.48755C13.5 3.43755 11.05 0.987549 8 0.987549C4.95 0.987549 2.5 3.43755 2.5 6.48755C2.5 7.93755 3.05 9.28755 4 10.2375V16.4875C4 16.6875 4.1 16.8375 4.25 16.9375C4.4 17.0375 4.6 17.0375 4.75 16.9375L8 15.0875L11.25 16.9375C11.35 16.9875 11.4 16.9875 11.5 16.9875C11.6 16.9875 11.65 16.9875 11.75 16.9375C11.9 16.8375 12 16.6875 12 16.4875V10.2375C12.95 9.28755 13.5 7.93755 13.5 6.48755ZM8 1.98755C10.5 1.98755 12.5 3.98755 12.5 6.48755C12.5 8.98755 10.5 10.9875 8 10.9875C5.5 10.9875 3.5 8.98755 3.5 6.48755C3.5 3.98755 5.5 1.98755 8 1.98755ZM8.25 14.0375C8.1 13.9375 7.9 13.9375 7.75 14.0375L5 15.6375V11.0875C5.85 11.6375 6.9 11.9875 8 11.9875C9.1 11.9875 10.15 11.6375 11 11.0875V15.6375L8.25 14.0375Z"></path></svg><span>Starter</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/plan/advanced"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="briefcase-icon-title-id" aria-hidden="true" fill="rgb(93, 162, 131)" style="fill:rgb(93, 162, 131)"><title id="briefcase-icon-title-id">briefcase icon</title><path d="M4 13.5V5.5H5V13.5H11V5.5H12V13.5H13C13.5523 13.5 14 13.0523 14 12.5V6.5C14 5.94772 13.5523 5.5 13 5.5H11H5H3C2.44772 5.5 2 5.94772 2 6.5V12.5C2 13.0523 2.44772 13.5 3 13.5H4ZM5 4.5V3.5C5 2.39543 5.89543 1.5 7 1.5H9C10.1046 1.5 11 2.39543 11 3.5V4.5H13C14.1046 4.5 15 5.39543 15 6.5V12.5C15 13.6046 14.1046 14.5 13 14.5H3C1.89543 14.5 1 13.6046 1 12.5V6.5C1 5.39543 1.89543 4.5 3 4.5H5ZM6 4.5H10V3.5C10 2.94772 9.55229 2.5 9 2.5H7C6.44772 2.5 6 2.94772 6 3.5V4.5Z"></path></svg><span>Advanced</span></div></a></li></ul></div></div></div></div><div id="dropdown-body-solutions" class="_nav_dropdown-body__0TBLP"><div class="_nav_dropdown-body__left-container__wJ3jx"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Teams</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/operations"><div class="_nav_card-link__name__ADncl"><span>Operations</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/marketing"><div class="_nav_card-link__name__ADncl"><span>Marketing</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/it"><div class="_nav_card-link__name__ADncl"><span>IT</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/leaders"><div class="_nav_card-link__name__ADncl"><span>Leaders</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Industries</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/healthcare"><div class="_nav_card-link__name__ADncl"><span>Healthcare</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/retail"><div class="_nav_card-link__name__ADncl"><span>Retail</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/education"><div class="_nav_card-link__name__ADncl"><span>Education</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/nonprofit"><div class="_nav_card-link__name__ADncl"><span>Nonprofit</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Use Cases</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/goal-management"><div class="_nav_card-link__name__ADncl"><span>Goal management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/organizational-planning"><div class="_nav_card-link__name__ADncl"><span>Organizational planning</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/project-intake"><div class="_nav_card-link__name__ADncl"><span>Project intake</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/resource-planning"><div class="_nav_card-link__name__ADncl"><span>Resource planning</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/product-launch"><div class="_nav_card-link__name__ADncl"><span>Product launches</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses"><div class="_nav_card-link__name__ADncl _nav_card-link__name--is-bold___Uloi"><span>View all use cases</span><svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></div></a></li></ul></div></div></div><div class="_nav_dropdown-body__right-container__mnSYq"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Featured Reads</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-resource__vYrMj" href="https://resources.asana.com/asana-intelligence-demo?utm_medium=web&amp;utm_source=megamenu&amp;utm_campaign=ai24-demo"><img class="_nav_card-resource__image__K5HZI" alt="" style="opacity:0"/><noscript><img src="https://assets.asana.biz/m/3c783c71ef817d3e/original/WEBINAR-PNG-24AI-ON_DEMAND-800x512-v2.png" alt=""/></noscript><div class="_nav_card-resource__right-container__XsQMk"><span class="_nav_card-resource__category__ctFl5">Demo</span><span class="_nav_card-resource__label__giwhF">AI has joined the team</span><span class="_nav_card-resource__cta-text__7UTMu">Watch now<svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="false" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-resource__vYrMj" href="https://asana.com/resources/state-of-ai-work?utm_medium=web&amp;utm_source=nav&amp;utm_campaign=soai25"><img class="_nav_card-resource__image__K5HZI" alt="" style="opacity:0"/><noscript><img src="https://assets.asana.biz/m/4bfad42502bff345/original/05-31-2024-State-of-AI-at-Work-Hero-Image.png" alt=""/></noscript><div class="_nav_card-resource__right-container__XsQMk"><span class="_nav_card-resource__category__ctFl5">Report</span><span class="_nav_card-resource__label__giwhF">The State of AI at Work 2024 - The Work Innovation Lab</span><span class="_nav_card-resource__cta-text__7UTMu">Read more<svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" 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12;-webkit-align-self:flex-start;-ms-flex-item-align:flex-start;align-self:flex-start;gap:16px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;padding-bottom:24px;}.css-17agcp9 .e22n48i1{margin:0;}@media (min-width: 768px){.css-17agcp9{gap:24px;padding-bottom:32px;}}@media (min-width: 1120px){.css-17agcp9{grid-column:7/span 6;gap:32px;-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;padding-bottom:0;}}@media (min-width: 1680px){.css-17agcp9{gap:40px;}}</style><div class="css-17agcp9 ehyrhkk8"><style data-emotion="css 1jqps4o-heading-1">.css-1jqps4o-heading-1{color:white;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:40px;font-weight:500;line-height:90%;letter-spacing:0;font-family:"Ghost","Helvetica Neue","Helvetica",sans-serif;}@media (min-width: 768px){.css-1jqps4o-heading-1{font-size:72px;line-height:100%;letter-spacing:-0.5px;}}</style><h1 class="css-1jqps4o-heading-1 e22n48i1">Benefit Cosmetics delights beauty customers with Asana</h1><style data-emotion="css 12k62n8">.css-12k62n8{padding-top:24px;}@media (min-width: 768px){.css-12k62n8{padding-top:64px;}}@media (min-width: 1120px){.css-12k62n8{padding-top:40px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:32px;}}</style><div class="css-12k62n8 ehyrhkk7"><style data-emotion="css xgz6vg-caps-large">.css-xgz6vg-caps-large{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:11px;font-weight:500;line-height:150%;letter-spacing:0.04em;text-transform:uppercase;color:var(--darkmode-text-weak);}@media (min-width: 768px){.css-xgz6vg-caps-large{font-size:16px;}}@media (min-width: 1120px){.css-xgz6vg-caps-large{width:100%;}}</style><span class="css-xgz6vg-caps-large ehyrhkk6">Results</span><style data-emotion="css wlrw8m">.css-wlrw8m{display:grid;grid-column-gap:8px;grid-template-columns:repeat(4, 1fr);grid-auto-flow:dense;margin-left:0;}@media (min-width: 768px){.css-wlrw8m{grid-template-columns:repeat(8, 1fr);grid-column-gap:16px;}}@media (min-width: 960px){.css-wlrw8m{grid-template-columns:repeat(12, 1fr);grid-column-gap:16px;}}@media (min-width: 1120px){.css-wlrw8m{grid-column-gap:24px;}}@media (min-width: 1440px){.css-wlrw8m{grid-column-gap:32px;}}@media (min-width: 1680px){.css-wlrw8m{grid-column-gap:32px;}}@media (min-width: 1120px){.css-wlrw8m{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;gap:48px 32px;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}.css-wlrw8m .ehyrhkk4{width:calc(50% - 16px);}}</style><div class="css-wlrw8m ehyrhkk3"><style data-emotion="css 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communication and requests saved 10 weeks of work</p></div><div class="css-h643bt ehyrhkk4"><h4 class="css-gh2jn6-heading-4 ehyrhkk5">Sped up planning time</h4><p>Shortened campaign timeline planning from one hour to five seconds with project templates and automatic date calculations</p></div><div class="css-h643bt ehyrhkk4"><h4 class="css-gh2jn6-heading-4 ehyrhkk5">Expedited design cycles </h4><p>Provided creatives a single destination for all key information </p></div><div class="css-h643bt ehyrhkk4"><h4 class="css-gh2jn6-heading-4 ehyrhkk5">Improved resourcing</h4><p>Visualized team bandwidth with Workload for easier resource planning</p></div></div></div></div></div></section><style data-emotion="css 4tdmg4">.css-4tdmg4{background-color:none;padding-top:calc(96px * 0.5);padding-bottom:calc(96px * 0.5);}@media (min-width: 768px){.css-4tdmg4{padding-top:calc(128px * 0.5);padding-bottom:calc(128px * 0.5);}}@media (min-width: 1120px){.css-4tdmg4{padding-top:calc(160px * 0.5);padding-bottom:calc(160px * 0.5);}}.css-4tdmg4>*{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}</style><section class="css-4tdmg4 enbnr6z0"><style data-emotion="css 1k2d4r2">.css-1k2d4r2{--x-margin:6.4%;margin:0 var(--x-margin);display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:24px;-webkit-align-items:unset!important;-webkit-box-align:unset!important;-ms-flex-align:unset!important;align-items:unset!important;}@media (min-width: 480px){.css-1k2d4r2{--x-margin:5%;}}@media (min-width: 768px){.css-1k2d4r2{--x-margin:6.25%;}}@media (min-width: 960px){.css-1k2d4r2{--x-margin:5%;}}@media (min-width: 1120px){.css-1k2d4r2{--x-margin:5.715%;}}@media (min-width: 1440px){.css-1k2d4r2{--x-margin:5.278%;}}@media (min-width: 1680px){.css-1k2d4r2{margin:0 auto;max-width:1432px;}}@media (min-width: 768px){.css-1k2d4r2{gap:32px;}}@media 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style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:contain;object-position:left top"/><noscript><img alt="Benefit Cosmetics logo" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:contain;object-position:left top" sizes="(min-width: 1120px) 25vw" srcSet="https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:96&amp;format=webp 96w, https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:128&amp;format=webp 128w, https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:256&amp;format=webp 256w, https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:375&amp;format=webp 375w, https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:480&amp;format=webp 480w, https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:768&amp;format=webp 768w, https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:960&amp;format=webp 960w, https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:1120&amp;format=webp 1120w, https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:1440&amp;format=webp 1440w, https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:1680&amp;format=webp 1680w, https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:2560&amp;format=webp 2560w" src="https://assets.asana.biz/transform/d36ce3a5-bf0e-46e8-9998-36d146112dcd/logo-benefit-cosmetics-1x?io=transform:fill,width:2560&amp;format=webp"/></noscript></span></div></div><style data-emotion="css k56zrw">.css-k56zrw{display:grid;grid-template-columns:repeat(2, 1fr);grid-template-rows:auto;gap:32px 0;}@media (min-width: 768px){.css-k56zrw{grid-template-columns:repeat(3, 1fr);gap:32px;}}@media (min-width: 1120px){.css-k56zrw{gap:40px;}}</style><div class="css-k56zrw e67kamw7"><style data-emotion="css jd9jrp">.css-jd9jrp{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:12px;}@media (min-width: 768px){.css-jd9jrp{width:210px;}}@media (min-width: 1120px){.css-jd9jrp{gap:8px;}}@media (min-width: 1440px){.css-jd9jrp{width:240px;}}</style><div class="css-jd9jrp e67kamw6"><style data-emotion="css 1t9jngu-caps-small">.css-1t9jngu-caps-small{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:11px;font-weight:500;line-height:150%;letter-spacing:0.04em;text-transform:uppercase;}</style><span class="css-1t9jngu-caps-small e67kamw9">Region</span><style data-emotion="css q6cb81-p3">.css-q6cb81-p3{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:12px;font-weight:300;line-height:150%;letter-spacing:0.02em;color:#000000;}@media (min-width: 768px){.css-q6cb81-p3{font-size:13px;}}</style><span class="css-q6cb81-p3 e67kamw8">Americas</span></div><div class="css-jd9jrp e67kamw6"><span class="css-1t9jngu-caps-small e67kamw9">Company size</span><span class="css-q6cb81-p3 e67kamw8">Enterprise</span></div><div class="css-jd9jrp e67kamw6"><span class="css-1t9jngu-caps-small e67kamw9">Industry</span><span class="css-q6cb81-p3 e67kamw8">Retail / Consumer Package Goods</span></div><div class="css-jd9jrp e67kamw6"><span class="css-1t9jngu-caps-small e67kamw9">Key workflows</span><style data-emotion="css yd8sa2">.css-yd8sa2{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:16px;}</style><div class="css-yd8sa2 e67kamw5"><style data-emotion="css 1vqmvzw-p2-p3">.css-1vqmvzw-p2-p3{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;color:var(--lightmode-link-text);border-bottom:2px solid rgba(255, 255, 255, 0);-webkit-transition:all 0.3s;transition:all 0.3s;position:relative;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:14px;font-weight:300;line-height:150%;letter-spacing:0.02em;border-bottom:2px solid rgba(255, 255, 255, 0);font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:12px;font-weight:300;line-height:150%;letter-spacing:0.02em;color:#000000;-webkit-text-decoration:underline;text-decoration:underline;}@media (min-width: 768px){.css-1vqmvzw-p2-p3{font-size:16px;}}.css-1vqmvzw-p2-p3:hover{border-bottom:2px solid rgba(255,255,255, 0);}.css-1vqmvzw-p2-p3:hover{color:var(--lightmode-link-hover);}.css-1vqmvzw-p2-p3:hover path{fill:var(--lightmode-link-hover);}.css-1vqmvzw-p2-p3:hover>*{border-color:#F06A6A;}.css-1vqmvzw-p2-p3:hover>*:before{border-left-color:#F06A6A;}@media (min-width: 768px){.css-1vqmvzw-p2-p3{font-size:13px;}}.css-1vqmvzw-p2-p3:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><a href="/workflows/creative-production" class="css-1vqmvzw-p2-p3 e67kamw4">Creative production</a><a href="/templates/for/design/creative-requests" class="css-1vqmvzw-p2-p3 e67kamw4">Creative requests</a></div></div><div class="css-jd9jrp e67kamw6"><span class="css-1t9jngu-caps-small e67kamw9">Key features</span><style data-emotion="css 1hdbc19">.css-1hdbc19{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:12px;}</style><div class="css-1hdbc19 e67kamw3"><style data-emotion="css 1f52zrn">.css-1f52zrn{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;color:var(--lightmode-inline-link-text);gap:10px;padding-bottom:5px;padding-top:5px;}.css-1f52zrn svg path{-webkit-transition:fill 300ms;transition:fill 300ms;fill:var(--accent-blue);}.css-1f52zrn:hover{cursor:pointer;border:none;}.css-1f52zrn:hover .e1jx43nj1{color:var(--lightmode-inline-link-hover);}.css-1f52zrn:hover svg path{fill:var(--lightmode-icon-hover);}</style><a href="/features/goals-reporting/portfolios" color="var(--accent-blue)" class="css-1f52zrn e1jx43nj0"><style data-emotion="css k2588n">.css-k2588n{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-k2588n svg{width:16px;height:16px;}</style><span class="css-k2588n e1jx43nj2"><svg width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="portfolio-icon-title-id" aria-hidden="false" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="portfolio-icon-title-id">portfolio icon</title><path fill-rule="evenodd" d="M14.5 4c.85 0 1.5.65 1.5 1.5v7c0 1.4-1.1 2.5-2.5 2.5h-11C1.1 15 0 13.9 0 12.5v-10C0 1.65.65 1 1.5 1h4.6c.2 0 .35.1.45.25L7.6 3.2c.25.5.75.8 1.3.8h5.6Zm.5 1.5v7c0 .85-.65 1.5-1.5 1.5h-11c-.85 0-1.5-.65-1.5-1.5V5h13.5c.3 0 .5.2.5.5ZM6.9 4c-.1-.1-.15-.2-.2-.3L5.8 2H1.5c-.3 0-.5.2-.5.5V4h5.9Z" clip-rule="evenodd"></path></svg></span><style data-emotion="css 12rot4x-link-3">.css-12rot4x-link-3{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:12px;font-weight:500;line-height:150%;letter-spacing:0;-webkit-transition:color 200ms ease-in-out;transition:color 200ms ease-in-out;}@media (min-width: 768px){.css-12rot4x-link-3{font-size:13px;}}</style><span class="css-12rot4x-link-3 e1jx43nj1">Portfolios</span></a><a href="/features/workflow-automation/project-task-templates" color="var(--accent-blue)" class="css-1f52zrn e1jx43nj0"><span class="css-k2588n e1jx43nj2"><svg width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="template-icon-title-id" aria-hidden="false" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="template-icon-title-id">template icon</title><path d="M12 1H4C2.35 1 1 2.35 1 4V12C1 13.65 2.35 15 4 15H12C13.65 15 15 13.65 15 12V4C15 2.35 13.65 1 12 1ZM4 2H12C13.1 2 14 2.9 14 4V5H2V4C2 2.9 2.9 2 4 2ZM2 12V6H6V14H4C2.9 14 2 13.1 2 12ZM12 14H7V6H14V12C14 13.1 13.1 14 12 14Z"></path></svg></span><span class="css-12rot4x-link-3 e1jx43nj1">Templates</span></a><style data-emotion="css hysy6u">.css-hysy6u{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;color:var(--lightmode-inline-link-text);gap:10px;padding-bottom:5px;padding-top:5px;}.css-hysy6u svg path{-webkit-transition:fill 300ms;transition:fill 300ms;fill:var(--accent-red);}.css-hysy6u:hover{cursor:pointer;border:none;}.css-hysy6u:hover .e1jx43nj1{color:var(--lightmode-inline-link-hover);}.css-hysy6u:hover svg path{fill:var(--lightmode-icon-hover);}</style><a href="/features/resource-management/workload" color="var(--accent-red)" class="css-hysy6u e1jx43nj0"><span class="css-k2588n e1jx43nj2"><svg width="16" height="16" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="workload-icon-title-id" aria-hidden="false" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="workload-icon-title-id">workload icon</title><path d="M13 14H3c-1.65 0-3-1.35-3-3V5c0-1.65 1.35-3 3-3h10c1.65 0 3 1.35 3 3v6c0 1.65-1.35 3-3 3ZM3 3c-1.1 0-2 .9-2 2v6c0 1.1.9 2 2 2h10c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2H3Zm1.3 7.1 2.6-2.05L9.45 9.6c.2.15.5.1.65-.1l2.3-2.85c.15-.2.15-.55-.1-.7-.2-.15-.55-.15-.7.1l-2 2.5-2.5-1.5c-.2-.1-.4-.1-.55.05L3.7 9.4c-.2.15-.25.5-.1.7.1.1.25.2.4.2.1-.1.2-.1.3-.2Z"></path></svg></span><span class="css-12rot4x-link-3 e1jx43nj1">Workload</span></a></div></div></div></div></section><style data-emotion="css 17tlurn">.css-17tlurn{display:block;height:1px;background-color:var(--lightmode-border);margin:0;width:100%;margin:0 16px;width:auto;max-width:px;}@media (min-width: 768px){.css-17tlurn{margin-left:32px;margin-right:32px;}}@media (min-width: 1120px){.css-17tlurn{margin-left:auto;margin-right:auto;}}</style><hr class="css-17tlurn eb1qx8h2"/><style data-emotion="css 4tdmg4">.css-4tdmg4{background-color:none;padding-top:calc(96px * 0.5);padding-bottom:calc(96px * 0.5);}@media (min-width: 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960px){.css-8s026k{grid-template-columns:repeat(12, 1fr);grid-column-gap:16px;}}@media (min-width: 1120px){.css-8s026k{grid-column-gap:24px;}}@media (min-width: 1440px){.css-8s026k{grid-column-gap:32px;}}@media (min-width: 1680px){.css-8s026k{grid-column-gap:32px;}}.css-8s026k nav{grid-row:1;}</style><div class="css-8s026k eb1qx8h0"><style data-emotion="css uk5t28">.css-uk5t28{grid-column:1/4;grid-row:span 3;position:-webkit-sticky;position:sticky;top:128px;margin-bottom:64px;-webkit-align-self:flex-start;-ms-flex-item-align:flex-start;align-self:flex-start;display:none;margin-top:4px;}@media (min-width: 768px){.css-uk5t28{display:block;}}@media (min-width: 1440px){.css-uk5t28{grid-column:1/3;}}</style><nav class="css-uk5t28 e5kwoqa3"><style data-emotion="css 12jmgyn-caps-small">.css-12jmgyn-caps-small{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:11px;font-weight:500;line-height:150%;letter-spacing:0.04em;text-transform:uppercase;}</style><span class="css-12jmgyn-caps-small">Jump To Section</span><style data-emotion="css 1hcx8jb">.css-1hcx8jb{padding:0;}</style><ol class="css-1hcx8jb e5kwoqa2"><li><style data-emotion="css 39cf8k-p3">.css-39cf8k-p3{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:12px;font-weight:300;line-height:150%;letter-spacing:0.02em;display:inline-block;margin-bottom:24px;color:#2A2B2C;-webkit-text-decoration:underline;text-decoration:underline;}@media (min-width: 768px){.css-39cf8k-p3{font-size:13px;}}.css-39cf8k-p3:hover{-webkit-text-decoration:underline;text-decoration:underline;color:var(--lightmode-link-hover);border-bottom:none;}</style><a href="#a-better-way-to-share-information-and-simplify-a-busy-team-calendar" class="css-39cf8k-p3 e5kwoqa1"><style data-emotion="css 1nbnd85">.css-1nbnd85{position:absolute;left:-16px;top:4px;width:12px;height:12px;-webkit-transition:opacity 200ms linear,-webkit-transform 300ms cubic-bezier(0.65, 0.05, 0.36, 1);transition:opacity 200ms linear,transform 300ms cubic-bezier(0.65, 0.05, 0.36, 1);opacity:0;-webkit-transform:translateX(-10px);-moz-transform:translateX(-10px);-ms-transform:translateX(-10px);transform:translateX(-10px);}.css-1nbnd85 path{fill:var(--lightmode-link-hover);}</style><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>A better way to share information and simplify a busy team calendar</a></li><li><a href="#rolling-out-asana-to-the-creative-team" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>Rolling out Asana to the creative team</a></li><li><a href="#saving-10-work-weeks-per-year-with-centralized-communication-and-requests" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>Saving 10 work weeks per year with centralized communication and requests</a></li><li><a href="#efficient-creative-collaboration-lets-benefit-spread-more-joy" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>Efficient creative collaboration lets Benefit spread more joy</a></li></ol></nav><style data-emotion="css 15jfvnj">.css-15jfvnj{position:relative;grid-column:1/-1;}@media (min-width: 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tiny makeup shop in San Francisco. Their goal was to make just $33 per day to break even, and it worked. Today, <style data-emotion="css qzfvjq-link-2-inline-regular">.css-qzfvjq-link-2-inline-regular{background-color:transparent;cursor:pointer;font-weight:inherit;-webkit-text-decoration:none;text-decoration:none;position:relative;color:inherit;-webkit-text-decoration:underline;text-decoration:underline;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:14px;font-weight:500;line-height:150%;letter-spacing:0;font-size:inherit!important;font-weight:inherit!important;line-height:inherit!important;font-family:inherit;color:inherit;text-underline-offset:4px;text-decoration-thickness:1px!important;}.css-qzfvjq-link-2-inline-regular:hover{color:var(--lightmode-link-hover);-webkit-text-decoration:none;text-decoration:none;}.css-qzfvjq-link-2-inline-regular:hover path{fill:var(--lightmode-link-hover);}.css-qzfvjq-link-2-inline-regular svg{height:10px;padding-left:4px;}.css-qzfvjq-link-2-inline-regular:hover{border:none;color:var(--lightmode-link-hover);-webkit-text-decoration:underline;text-decoration:underline;}@media (min-width: 768px){.css-qzfvjq-link-2-inline-regular{font-size:16px;}}.css-qzfvjq-link-2-inline-regular>u{text-decoration-thickness:1px!important;}.css-qzfvjq-link-2-inline-regular:hover,.css-qzfvjq-link-2-inline-regular:hover u{color:var(--lightmode-link-text-weak-hover);}.css-qzfvjq-link-2-inline-regular:active,.css-qzfvjq-link-2-inline-regular:active u{color:inherit;}</style><style data-emotion="css ph5of6-link-2-inline-regular">.css-ph5of6-link-2-inline-regular{background-color:transparent;cursor:pointer;font-weight:inherit;-webkit-text-decoration:none;text-decoration:none;position:relative;color:inherit;-webkit-text-decoration:underline;text-decoration:underline;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:14px;font-weight:500;line-height:150%;letter-spacing:0;font-size:inherit!important;font-weight:inherit!important;line-height:inherit!important;font-family:inherit;color:inherit;text-underline-offset:4px;text-decoration-thickness:1px!important;}.css-ph5of6-link-2-inline-regular:hover{color:var(--lightmode-link-hover);-webkit-text-decoration:none;text-decoration:none;}.css-ph5of6-link-2-inline-regular:hover path{fill:var(--lightmode-link-hover);}.css-ph5of6-link-2-inline-regular svg{height:10px;padding-left:4px;}.css-ph5of6-link-2-inline-regular:hover{border:none;color:var(--lightmode-link-hover);-webkit-text-decoration:underline;text-decoration:underline;}@media (min-width: 768px){.css-ph5of6-link-2-inline-regular{font-size:16px;}}.css-ph5of6-link-2-inline-regular>u{text-decoration-thickness:1px!important;}.css-ph5of6-link-2-inline-regular:hover,.css-ph5of6-link-2-inline-regular:hover u{color:var(--lightmode-link-text-weak-hover);}.css-ph5of6-link-2-inline-regular:active,.css-ph5of6-link-2-inline-regular:active u{color:inherit;}</style><a href="http://www.benefitcosmetics.com/" class="e10vhuws4 css-ph5of6-link-2-inline-regular">Benefit Cosmetics</a> is a beloved beauty brand with products in over 55 countries and more than 3,000 BrowBar Beauty Lounges, which hold the Guinness World Record for “most eyebrow waxes in eight hours by a team.” The <a href="https://www.lvmh.com/houses/perfumes-cosmetics/benefit/" class="e10vhuws4 css-ph5of6-link-2-inline-regular">LVMH</a>-owned company is known for packaging and marketing that’s full of personality. Their tagline sums it up: “laughter is the best cosmetic.”</p><p>Jessie Geisen, Brand Marketing Manager for Benefit’s US marketing team, helps the creatives behind the delightful brand stay productive. The US creative team includes designers, copywriters, and video and photography specialists, working on up to 75 projects at any time. Jessie manages their workloads, triages 50-60 requests from other teams each month, and schedules campaign timelines. From product releases to emails to paid media to influencer marketing for the US market, Jessie keeps it organized and meets with each creative weekly to review their tasks.</p><p>The US team had been using a work management tool, but it was missing a few key features. There was no ability to communicate and ask questions on the platform, so when creatives got an assignment with missing information, they needed to track it down in chat or email. Meanwhile, Jessie needed to build campaign timelines and calculate workload, but the tool didn’t support that, so she needed to export data to a spreadsheet and use manual formulas. This system was holding the team back:</p><ul><li><p>Many side conversations on chat and email slowed down production and spread out project context.</p></li><li><p>Work was falling through the cracks because it wasn’t centralized.</p></li><li><p>Jessie spent too much time manually running workload reports and planning timelines by hand.</p></li></ul><p>The <a href="https://asana.com/resources/anatomy-of-work" class="e10vhuws4 css-ph5of6-link-2-inline-regular">Anatomy of Work Index</a> shows that this type of “work about work” takes up over 60% of a US knowledge worker’s time. Jessie initiated a search for a new work management platform to speed up creative execution and make collaboration more efficient for the US-based team.</p><style data-emotion="css bpjngj">.css-bpjngj{position:relative;padding:48px 0;margin-bottom:16px;}@media (min-width: 768px){.css-bpjngj{padding:80px 0;}}</style><div class="css-bpjngj e1lx0a7x7"><style data-emotion="css x8ouev">.css-x8ouev{margin:0 0 16px 0;color:#273240;}@media (min-width: 768px){.css-x8ouev{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}</style><figure class="css-x8ouev e1lx0a7x6"><style data-emotion="css f7jvmn">.css-f7jvmn{margin-bottom:32px;}@media (min-width: 768px){.css-f7jvmn{margin-bottom:0;margin-right:6%;}}@media (min-width: 1680px){.css-f7jvmn{margin-right:4%;}}.css-f7jvmn img{max-width:44px;}@media (min-width: 768px){.css-f7jvmn img{max-width:79px;}}@media (min-width: 1680px){.css-f7jvmn img{max-width:85px;}}</style><div class="css-f7jvmn e1lx0a7x5"><img src="https://assets.asana.biz/m/4b3a761b59bf8e5e/Quote-Mark-Gray.png" alt="quotation mark"/></div><style data-emotion="css 1u1itxa">.css-1u1itxa{grid-column:1/-1;}@media (min-width: 768px){.css-1u1itxa{grid-column:3/-1;}}</style><div class="css-1u1itxa e1lx0a7x4"><style data-emotion="css 1ut8esc-heading-3">.css-1ut8esc-heading-3{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:23px;font-weight:400;line-height:120%;letter-spacing:0;}@media (min-width: 768px){.css-1ut8esc-heading-3{font-size:36px;letter-spacing:-0.01em;}}</style><blockquote class="css-1ut8esc-heading-3 e1lx0a7x3">Things were slipping through the cracks because we had side conversations on chat and email, rather than all in one place. I thought, ‘I need to make this easier on everyone—and myself. ”</blockquote><style data-emotion="css 1pxlwq7">.css-1pxlwq7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding-top:32px;}</style><div class="css-1pxlwq7 e1lx0a7x2"><style data-emotion="css e5vvi2-caps-large">.css-e5vvi2-caps-large{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:11px;font-weight:500;line-height:150%;letter-spacing:0.04em;text-transform:uppercase;text-transform:uppercase;}@media (min-width: 768px){.css-e5vvi2-caps-large{font-size:16px;}}</style><figcaption class="css-e5vvi2-caps-large e1lx0a7x1">—<!-- -->Jessie Geisen, Brand Marketing Manager, US</figcaption></div></div></figure></div><h2 id="a-better-way-to-share-information-and-simplify-a-busy-team-calendar">A better way to share information and simplify a busy team calendar</h2><p>The team looked for a platform that could track all types of projects and allow them to ask questions in the tool itself. Jessie also needed to manage inbound requests from other teams, plan campaign timelines faster, and do team resource planning.</p><p>Some team members had used Asana before, and as they evaluated it against other options, they found that it was the most visual and easy to use. Different projects grouped by colors, such as purple for brand initiatives, make it easier to see all work in flight. “Asana was the best fit for us because it’s user friendly,” says Jessie. “The colors help me understand what’s happening at a glance without being overwhelmed by so much information.”</p><p>They were also attracted to Asana’s flexible views, its <a href="https://asana.com/product/workload" class="e10vhuws4 css-ph5of6-link-2-inline-regular">Workload</a> functionality, and the ability to add comments and attachments to tasks. “Asana comments were really important for us. If a designer is confused about an assignment or doesn’t have an asset they need, they could leave a comment on the task instead of going off and messaging another team separately,” says Jessie.</p><h2 id="rolling-out-asana-to-the-creative-team">Rolling out Asana to the creative team</h2><p>Benefit’s creatives were excited to get on Asana and solve the challenges they were experiencing. They worked with an Asana Customer Success Manager (CSM) to set up workflows that matched how the US team operated. Jessie then walked the team through a presentation and training, based on implementation best practices provided by their CSM, to show them how to use Asana for their roles.</p><p>To drive adoption, Jessie constantly championed Asana and was the team’s go-to for questions. She iterated on production processes over time and sent out weekly emails with Asana-related updates, like reminders and feature enhancements from their CSM. Two months in, the team and the VP of marketing were bought in and knew how to use Asana to solve their pain points.</p><h2 id="saving-10-work-weeks-per-year-with-centralized-communication-and-requests">Saving 10 work weeks per year with centralized communication and requests</h2><p>Today, the US marketing team uses Asana to manage all projects and requests for faster execution.</p><p><b>Triaging creative requests via Forms</b></p><p>The creative team now receives requests for work through an <a href="https://asana.com/guide/help/premium/forms" class="e10vhuws4 css-ph5of6-link-2-inline-regular">Asana Form</a>, averaging 78 form submissions per month. This contributes to an estimated time savings of nearly six work weeks per year by eliminating back-and-forth messages. Requests go into an “Incoming Creative Requests” Asana project, which serves as an inbox that Jessie triages. It has sections for &quot;new requests&quot;, &quot;approved requests,” and &quot;archived requests.” </p><style data-emotion="css i9q9ou">.css-i9q9ou{position:relative;width:100%;height:0px;}</style><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:80.28045574057843%"></span><img alt="Asana Case Study - Benefit Cosmetics - Creative Request Form" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Asana Case Study - Benefit Cosmetics - Creative Request Form" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/4ac5d802-9210-4766-97ca-e098c5c3237e/inline-benefit-cosmetics-1-1x?io=transform:fill,width:375&amp;format=webp 375w, https://assets.asana.biz/transform/4ac5d802-9210-4766-97ca-e098c5c3237e/inline-benefit-cosmetics-1-1x?io=transform:fill,width:480&amp;format=webp 480w, https://assets.asana.biz/transform/4ac5d802-9210-4766-97ca-e098c5c3237e/inline-benefit-cosmetics-1-1x?io=transform:fill,width:768&amp;format=webp 768w, https://assets.asana.biz/transform/4ac5d802-9210-4766-97ca-e098c5c3237e/inline-benefit-cosmetics-1-1x?io=transform:fill,width:960&amp;format=webp 960w, https://assets.asana.biz/transform/4ac5d802-9210-4766-97ca-e098c5c3237e/inline-benefit-cosmetics-1-1x?io=transform:fill,width:1120&amp;format=webp 1120w, https://assets.asana.biz/transform/4ac5d802-9210-4766-97ca-e098c5c3237e/inline-benefit-cosmetics-1-1x?io=transform:fill,width:1440&amp;format=webp 1440w, https://assets.asana.biz/transform/4ac5d802-9210-4766-97ca-e098c5c3237e/inline-benefit-cosmetics-1-1x?io=transform:fill,width:1680&amp;format=webp 1680w, https://assets.asana.biz/transform/4ac5d802-9210-4766-97ca-e098c5c3237e/inline-benefit-cosmetics-1-1x?io=transform:fill,width:2560&amp;format=webp 2560w" src="https://assets.asana.biz/transform/4ac5d802-9210-4766-97ca-e098c5c3237e/inline-benefit-cosmetics-1-1x?io=transform:fill,width:2560&amp;format=webp"/></noscript></span></div><p>Each submission shows up as a task, with <a href="https://asana.com/guide/help/premium/custom-fields" class="e10vhuws4 css-ph5of6-link-2-inline-regular">custom fields</a> that populate with the information their colleagues enter into the form fields. When a request is approved, Jessie creates subtasks for each execution step and assigns them to the appropriate content or design professional. All feedback and communication happens in comments on the parent task so that collaborators can see full context and the latest decisions.</p><p>Jessie updates the Asana form to iterate on the team’s process. It makes sure that requesters give the creatives all the information they need up front so they can get started on work right away. One field asks the requester to list any “collaborators” for the project—people who may want to stay in the loop. Jessie then adds these people to the Asana task so they can receive notifications and participate in reviews.</p><p><b>Tracking workload</b></p><p>Jessie uses <a href="https://asana.com/product/workload" class="e10vhuws4 css-ph5of6-link-2-inline-regular">Workload</a> to automatically calculate team bandwidth and visualize it on a weekly timeline. She created a <a href="https://asana.com/product/portfolios" class="e10vhuws4 css-ph5of6-link-2-inline-regular">Portfolio</a> for each team to hold their projects and tasks, such as a design team portfolio, and she can click on the Workload view to see each designer’s tasks. Jessie shares it with creatives each Monday to discuss what’s coming up for the week and make adjustments. This visual snapshot wasn’t possible when Jessie used spreadsheets. Now, she sees automatic updates whenever due dates or responsibilities shift in Asana.</p><p>Managing work this way in Asana helps Benefit’s creative team make a business case for hiring more resources, like freelance designers or copywriters, because they can easily compare their workload with the number of requests they’ve been receiving.</p><div class="css-bpjngj e1lx0a7x7"><figure class="css-x8ouev e1lx0a7x6"><div class="css-f7jvmn e1lx0a7x5"><img src="https://assets.asana.biz/m/4b3a761b59bf8e5e/Quote-Mark-Gray.png" alt="quotation mark"/></div><div class="css-1u1itxa e1lx0a7x4"><blockquote class="css-1ut8esc-heading-3 e1lx0a7x3">I’m a visual learner, so I use Portfolios and Workload often. I can see a weekly timeline that shows exactly which tasks are due on a certain day. Visibility into the creative team’s bandwidth is the biggest change from our previous system. ”</blockquote></div></figure></div><p><b>Planning dates for campaigns</b></p><p>To plan the timeline for a new campaign in the US, Jessie simply uses an Asana project <a href="https://asana.com/templates" class="e10vhuws4 css-ph5of6-link-2-inline-regular">template</a> with key milestones. She enters the launch date, and Asana automatically fills in the due dates for each task. Then she adds any other tasks unique to that campaign. “It populates dates in five seconds, compared to at least an hour with spreadsheets,” Jessie says.</p><p>The creative team also uses Calendar view to see when multiple campaigns are happening, letting them spot gaps and proactively plan for overlaps. Tasks use custom fields to designate different types of work with their own color, like “content,” “paid media,” and “influencer send.” This lets the team filter and look at specific work categories—for example, only the influencer marketing timeline.</p><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:125%"></span><img alt="Asana Case study - Benefit Cosmetics - product" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Asana Case study - Benefit Cosmetics - product" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/5c3d3673-1d88-4b3e-aab3-5795558a26a1/inline-benefit-cosmetics-2-2x?io=transform:fill,width:375&amp;format=webp 375w, https://assets.asana.biz/transform/5c3d3673-1d88-4b3e-aab3-5795558a26a1/inline-benefit-cosmetics-2-2x?io=transform:fill,width:480&amp;format=webp 480w, https://assets.asana.biz/transform/5c3d3673-1d88-4b3e-aab3-5795558a26a1/inline-benefit-cosmetics-2-2x?io=transform:fill,width:768&amp;format=webp 768w, https://assets.asana.biz/transform/5c3d3673-1d88-4b3e-aab3-5795558a26a1/inline-benefit-cosmetics-2-2x?io=transform:fill,width:960&amp;format=webp 960w, https://assets.asana.biz/transform/5c3d3673-1d88-4b3e-aab3-5795558a26a1/inline-benefit-cosmetics-2-2x?io=transform:fill,width:1120&amp;format=webp 1120w, https://assets.asana.biz/transform/5c3d3673-1d88-4b3e-aab3-5795558a26a1/inline-benefit-cosmetics-2-2x?io=transform:fill,width:1440&amp;format=webp 1440w, https://assets.asana.biz/transform/5c3d3673-1d88-4b3e-aab3-5795558a26a1/inline-benefit-cosmetics-2-2x?io=transform:fill,width:1680&amp;format=webp 1680w, https://assets.asana.biz/transform/5c3d3673-1d88-4b3e-aab3-5795558a26a1/inline-benefit-cosmetics-2-2x?io=transform:fill,width:2560&amp;format=webp 2560w" src="https://assets.asana.biz/transform/5c3d3673-1d88-4b3e-aab3-5795558a26a1/inline-benefit-cosmetics-2-2x?io=transform:fill,width:2560&amp;format=webp"/></noscript></span></div><p><b>Centralizing communication and collaboration</b></p><p>The US marketing team’s total estimated time savings from using Asana is 52 work days, or 10 work weeks, per year. These new efficiencies improve designer morale, help the team deliver on every initiative they start (rather than letting some slip through the cracks), and enables the team to handle more ambitious and complex projects—such as a complicated paid media campaign for POWmade, a new brow product launch.</p><p>Centralizing communication on Asana tasks is a big contributor to these time savings, in addition to forms. The team shares over 600 comments per month, which reduces context switching between emails, chat, and other platforms.</p><div class="css-bpjngj e1lx0a7x7"><figure class="css-x8ouev e1lx0a7x6"><div class="css-f7jvmn e1lx0a7x5"><img src="https://assets.asana.biz/m/4b3a761b59bf8e5e/Quote-Mark-Gray.png" alt="quotation mark"/></div><div class="css-1u1itxa e1lx0a7x4"><blockquote class="css-1ut8esc-heading-3 e1lx0a7x3">Our VP is involved in all of our projects and provides feedback in Asana. She loves the new visibility into what the team is working on. ”</blockquote></div></figure></div><p>“Our team is able to complete creative projects a lot more quickly because they get the information they need faster,” says Jessie. “That’s a big gain for everyone. There’s less frustration and outside communication, which adds up and slows down the work day.”</p><h2 id="efficient-creative-collaboration-lets-benefit-spread-more-joy">Efficient creative collaboration lets Benefit spread more joy</h2><p>More delightful campaigns are in store as Benefit’s US marketing team looks forward to a year of exciting product launches. Their creative team generated fresh ideas to activate consumers around new products, and they plan to manage these initiatives and events in Asana. As Jessie continues to streamline the creative process, she hopes to bring more teams she collaborates with onto Asana, like Benefit’s social media team. The future’s looking beautiful for a company that believes laughter is the best cosmetic—and uses Asana to bring this message to their US fans.</p><div class="css-bpjngj e1lx0a7x7"><figure class="css-x8ouev e1lx0a7x6"><div class="css-f7jvmn e1lx0a7x5"><img src="https://assets.asana.biz/m/4b3a761b59bf8e5e/Quote-Mark-Gray.png" alt="quotation mark"/></div><div class="css-1u1itxa e1lx0a7x4"><blockquote class="css-1ut8esc-heading-3 e1lx0a7x3">Things don’t get lost, even with so many projects going on at once. Asana helps me see what’s coming up without checking everything manually. It’s a big win for us, especially with complex timelines like paid media campaigns. ”</blockquote></div></figure></div><p></p></div></div></div></section><style data-emotion="css gz6uj7">.css-gz6uj7{padding-top:calc(96px * 0);padding-bottom:calc(96px * 0);}.css-gz6uj7,.css-gz6uj7>*:first-child{background-color:var(--lightmode-bg-strong);}@media (min-width: 768px){.css-gz6uj7{padding-top:calc(128px * 0);padding-bottom:calc(128px * 0);}}@media (min-width: 1120px){.css-gz6uj7{padding-top:calc(160px * 0);padding-bottom:calc(160px * 0);}}</style><section spacing="[object Object]" class="css-gz6uj7 e1mh2l9o0"><style data-emotion="css zl1inp">.css-zl1inp{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}</style><div class="css-zl1inp e1x931dz4"><style data-emotion="css l3gnss">.css-l3gnss{margin:0 6.4%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:40px;}@media (min-width: 480px){.css-l3gnss{margin:0 5%;}}@media (min-width: 768px){.css-l3gnss{margin:0 6.25%;}}@media (min-width: 960px){.css-l3gnss{margin:0 5%;}}</style><div class="css-l3gnss e1x931dz3"><style data-emotion="css 1hi7gby">.css-1hi7gby{color:var(--lightmode-text-strong);}</style><h4 class="css-1hi7gby e1x931dz2">Read related customer stories</h4><style data-emotion="css y7e8cb">.css-y7e8cb{display:grid;grid-gap:24px;grid-template-columns:repeat(1, 1fr);grid-auto-flow:dense;}@media (min-width: 768px){.css-y7e8cb{grid-template-columns:repeat(2, 1fr);grid-gap:16px;}}@media (min-width: 1120px){.css-y7e8cb{grid-gap:32px;grid-template-columns:repeat(4, 1fr);}}</style><div class="css-y7e8cb e1x931dz1"><style data-emotion="css 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decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/f55aec7c-911f-4002-90cf-fa911835ac7b/card-overstock-asana-customer?io=transform:fill,width:375&amp;format=webp 375w, https://assets.asana.biz/transform/f55aec7c-911f-4002-90cf-fa911835ac7b/card-overstock-asana-customer?io=transform:fill,width:480&amp;format=webp 480w, https://assets.asana.biz/transform/f55aec7c-911f-4002-90cf-fa911835ac7b/card-overstock-asana-customer?io=transform:fill,width:768&amp;format=webp 768w, https://assets.asana.biz/transform/f55aec7c-911f-4002-90cf-fa911835ac7b/card-overstock-asana-customer?io=transform:fill,width:960&amp;format=webp 960w, https://assets.asana.biz/transform/f55aec7c-911f-4002-90cf-fa911835ac7b/card-overstock-asana-customer?io=transform:fill,width:1120&amp;format=webp 1120w, https://assets.asana.biz/transform/f55aec7c-911f-4002-90cf-fa911835ac7b/card-overstock-asana-customer?io=transform:fill,width:1440&amp;format=webp 1440w, https://assets.asana.biz/transform/f55aec7c-911f-4002-90cf-fa911835ac7b/card-overstock-asana-customer?io=transform:fill,width:1680&amp;format=webp 1680w, https://assets.asana.biz/transform/f55aec7c-911f-4002-90cf-fa911835ac7b/card-overstock-asana-customer?io=transform:fill,width:2560&amp;format=webp 2560w" src="https://assets.asana.biz/transform/f55aec7c-911f-4002-90cf-fa911835ac7b/card-overstock-asana-customer?io=transform:fill,width:2560&amp;format=webp"/></noscript></span></div></div><style data-emotion="css sbhrzi-p1-link-3">.css-sbhrzi-p1-link-3{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;padding:32px;gap:24px;border-radius:0 0 4px 4px;height:100%;}.css-sbhrzi-p1-link-3 p{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:15px;font-weight:300;line-height:150%;letter-spacing:0.02em;color:var(--lightmode-text-strong);}@media (min-width: 768px){.css-sbhrzi-p1-link-3 p{font-size:20px;}}.css-sbhrzi-p1-link-3 a{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:12px;font-weight:500;line-height:150%;letter-spacing:0;width:100%;padding-right:8px;}@media (min-width: 768px){.css-sbhrzi-p1-link-3 a{font-size:13px;}}.css-sbhrzi-p1-link-3 a span{-webkit-flex:1;-ms-flex:1;flex:1;}.css-sbhrzi-p1-link-3 a svg g{fill:var(--lightmode-link-text);}@media (min-width: 1120px){.css-sbhrzi-p1-link-3{gap:32px;padding:40px;}}</style><div class="css-sbhrzi-p1-link-3 e13jqslc4"><style data-emotion="css 3gxx8r">.css-3gxx8r{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;gap:24px;}@media (min-width: 1120px){.css-3gxx8r{gap:32px;}}.css-3gxx8r span{height:40px!important;}.css-3gxx8r span img{min-width:auto!important;width:auto!important;margin:0!important;}</style><div class="css-3gxx8r e13jqslc3"><p>Overstock.com continues to innovate #withAsana</p></div><style data-emotion="css 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Two months in, the team and the VP of marketing were bought in and knew how to use Asana to solve their pain points.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Saving 10 work weeks per year with centralized communication and requests","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Today, the US marketing team uses Asana to manage all projects and requests for faster execution.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Triaging creative requests via Forms","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The creative team now receives requests for work through an ","nodeType":"text"},{"data":{"uri":"https://asana.com/guide/help/premium/forms"},"content":[{"data":{},"marks":[],"value":"Asana Form","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", averaging 78 form submissions per month. This contributes to an estimated time savings of nearly six work weeks per year by eliminating back-and-forth messages. Requests go into an “Incoming Creative Requests” Asana project, which serves as an inbox that Jessie triages. 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When a request is approved, Jessie creates subtasks for each execution step and assigns them to the appropriate content or design professional. All feedback and communication happens in comments on the parent task so that collaborators can see full context and the latest decisions.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Jessie updates the Asana form to iterate on the team’s process. It makes sure that requesters give the creatives all the information they need up front so they can get started on work right away. One field asks the requester to list any “collaborators” for the project—people who may want to stay in the loop. 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She created a ","nodeType":"text"},{"data":{"uri":"https://asana.com/product/portfolios"},"content":[{"data":{},"marks":[],"value":"Portfolio","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" for each team to hold their projects and tasks, such as a design team portfolio, and she can click on the Workload view to see each designer’s tasks. Jessie shares it with creatives each Monday to discuss what’s coming up for the week and make adjustments. This visual snapshot wasn’t possible when Jessie used spreadsheets. 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Then she adds any other tasks unique to that campaign. “It populates dates in five seconds, compared to at least an hour with spreadsheets,” Jessie says.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"The creative team also uses Calendar view to see when multiple campaigns are happening, letting them spot gaps and proactively plan for overlaps. 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These new efficiencies improve designer morale, help the team deliver on every initiative they start (rather than letting some slip through the cracks), and enables the team to handle more ambitious and complex projects—such as a complicated paid media campaign for POWmade, a new brow product launch.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Centralizing communication on Asana tasks is a big contributor to these time savings, in addition to forms. The team shares over 600 comments per month, which reduces context switching between emails, chat, and other platforms.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"LZLm6eF1CL8ncMXslX4Ev","type":"Entry","createdAt":"2022-06-13T13:46:19.711Z","updatedAt":"2024-08-20T15:48:00.353Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":37,"revision":5,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"blockquote"}},"locale":"en-US"},"fields":{"componentName":"blockquote","hasBackground":false,"quoteMarkColor":"Gray","caption":null,"quote":"Our VP is involved in all of our projects and provides feedback in Asana. 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Their creative team generated fresh ideas to activate consumers around new products, and they plan to manage these initiatives and events in Asana. As Jessie continues to streamline the creative process, she hopes to bring more teams she collaborates with onto Asana, like Benefit’s social media team. 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