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*[data-theme="gray"]{--bg:var(--black-20);--bg-medium:var(--black-50);--bg-medium-weak:var(--black-50);--bg-hover:var(--black-100);--bg-strong:var(--black-100);--border:var(--black-100);--border-weak:var(--black-100);--border-strong:var(--black-200);--text:var(--black-1000);--text-medium:var(--black-800);--text-weak:var(--black-600);--link-text:var(--black-1000);--link-text-hover:var(--black-600);--link-text-active:var(--black-1000);--icon:var(--black-1000);--icon-medium:var(--black-800);--icon-weak:var(--black-600);--icon-hover:var(--black-800);--icon-medium-hover:var(--black-600);--icon-disabled:var(--black-600);--btn-primary-background:var(--black-1000);--btn-primary-background-hover:var(--black-600);--btn-primary-background-selected:var(--black-1000);--btn-primary-background-disabled:var(--black-100);--btn-primary-text:var(--white);--btn-primary-text-disabled:var(--black-500);--btn-primary-icon:var(--black-100);--btn-primary-icon-disabled:var(--black-300);--btn-primary-outline:var(--black-20);--btn-primary-outline-hover:var(--black-20);--btn-secondary-background:var(--black-20);--btn-secondary-background-hover:var(--black-50);--btn-secondary-background-selected:var(--black-20);--btn-secondary-background-disabled:var(--black-20);--btn-secondary-text:var(--black-1000);--btn-secondary-text-disabled:var(--black-500);--btn-secondary-icon:var(--black-1000);--btn-secondary-icon-disabled:var(--black-1000);--btn-secondary-outline:var(--black-600);--btn-secondary-outline-hover:var(--black-600);--btn-tertiary-link-text:var(--black-1000);--btn-tertiary-link-text-hover:var(--black-600);--btn-tertiary-background:var(--black-1000);--btn-tertiary-background-hover:var(--black-600);--btn-tertiary-icon:var(--white);--chip-bg:var(--black-50);--chip-bg-hover:var(--black-100);--chip-bg-selected:var(--coral-0);--chip-text:var(--black-1000);--chip-text-selected:var(--coral-1000);--tag-bg:var(--black-100);--tag-text:var(--black-500);--accent-dark-coral:var(--coral-1000);--accent-dark-blue:var(--blue-1000);--accent-dark-green:var(--green-1000);--accent-dark-purple:var(--purple-1000);--accent-light-coral:var(--coral-0);--accent-light-blue:var(--blue-0);--accent-light-green:var(--green-0);--accent-light-purple:var(--purple-0);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-white);--logo-text:var(--coral-1000);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--google-sign-up-blue);--btn-google-background-hover:var(--google-sign-up-blue-light);}html 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*[data-theme="dark-coral"]{--bg:var(--coral-1000);--bg-medium:var(--coral-950);--bg-medium-weak:var(--coral-950);--bg-hover:var(--coral-900);--bg-strong:var(--coral-800);--border:var(--coral-900);--border-weak:var(--coral-900);--border-strong:var(--coral-800);--text:var(--coral-0);--text-medium:var(--coral-200);--text-weak:var(--coral-400);--link-text:var(--white);--link-text-hover:var(--coral-300);--link-text-active:var(--white);--icon:var(--coral-200);--icon-medium:var(--coral-200);--icon-weak:var(--coral-400);--icon-hover:var(--coral-200);--icon-medium-hover:var(--coral-400);--icon-disabled:var(--coral-400);--btn-primary-background:var(--coral-0);--btn-primary-background-hover:var(--coral-300);--btn-primary-background-selected:var(--coral-0);--btn-primary-background-disabled:var(--coral-950);--btn-primary-text:var(--coral-1000);--btn-primary-text-disabled:var(--coral-900);--btn-primary-icon:var(--coral-1000);--btn-primary-icon-disabled:var(--coral-700);--btn-primary-outline:var(--coral-1000);--btn-primary-outline-hover:var(--coral-1000);--btn-secondary-background:var(--coral-1000);--btn-secondary-background-hover:var(--coral-900);--btn-secondary-background-selected:var(--coral-1000);--btn-secondary-background-disabled:var(--coral-1000);--btn-secondary-text:var(--coral-0);--btn-secondary-text-disabled:var(--coral-500);--btn-secondary-icon:var(--coral-0);--btn-secondary-icon-disabled:var(--coral-0);--btn-secondary-outline:var(--coral-400);--btn-secondary-outline-hover:var(--coral-400);--btn-tertiary-link-text:var(--coral-0);--btn-tertiary-link-text-hover:var(--coral-300);--btn-tertiary-background:var(--coral-0);--btn-tertiary-background-hover:var(--coral-300);--btn-tertiary-icon:var(--coral-1000);--chip-bg:var(--coral-950);--chip-bg-hover:var(--coral-900);--chip-bg-selected:var(--coral-800);--chip-text:var(--coral-0);--chip-text-selected:var(--coral-0);--tag-bg:var(--coral-900);--tag-text:var(--coral-0);--accent-dark-coral:var(--coral-1000);--accent-dark-blue:var(--coral-1000);--accent-dark-green:var(--coral-1000);--accent-dark-purple:var(--coral-1000);--accent-light-coral:var(--coral-0);--accent-light-blue:var(--coral-0);--accent-light-green:var(--coral-0);--accent-light-purple:var(--coral-0);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-coral);--logo-text:var(--coral-0);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--coral-0);--btn-google-background-hover:var(--coral-300);}html 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2H5V2.5C5 3.35 5.65 4 6.5 4H9.5C10.35 4 11 3.35 11 2.5V2H12C13.1 2 14 2.9 14 4V13Z"></path></svg><span>Project management</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/goals-reporting"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="goal-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="goal-icon-title-id">goal icon</title><path d="M14.8417 13.2322L11.7917 8.53223C12.5417 7.68223 12.9917 6.53223 12.9917 5.28223C12.9917 2.53223 10.7417 0.282227 7.99167 0.282227C5.24167 0.332227 2.99167 2.58223 2.99167 5.33223C2.99167 6.58223 3.44167 7.68223 4.19167 8.58223L1.14167 13.2822C0.741673 13.8822 0.691673 14.6822 1.04167 15.3322C1.39167 15.9822 2.04167 16.3822 2.79167 16.3822H13.1917C13.9417 16.3822 14.5917 15.9822 14.9417 15.3322C15.2917 14.6322 15.2917 13.8822 14.8417 13.2322ZM3.99167 5.33223C3.99167 3.13223 5.79167 1.33223 7.99167 1.33223C10.1917 1.33223 11.9917 3.13223 11.9917 5.33223C11.9917 6.23223 11.6917 7.03223 11.2417 7.68223L9.69167 5.28223C9.34167 4.73223 8.69167 4.38223 8.04167 4.38223C7.34167 4.38223 6.74167 4.73223 6.39167 5.28223L4.84167 7.68223C4.29167 7.03223 3.99167 6.23223 3.99167 5.33223ZM10.5417 8.43223C9.84167 8.98223 8.94167 9.33223 7.99167 9.33223C7.04167 9.33223 6.14167 8.98223 5.44167 8.43223L7.14167 5.83223C7.34167 5.53223 7.64167 5.38223 7.99167 5.38223C8.34167 5.38223 8.64167 5.53223 8.84167 5.83223L10.5417 8.43223ZM14.0917 14.8322C13.8917 15.1822 13.5917 15.3322 13.1917 15.3322H2.79167C2.44167 15.3322 2.09167 15.1322 1.89167 14.8322C1.69167 14.4822 1.74167 14.1322 1.94167 13.8322L4.89167 9.33223C5.74167 9.98223 6.79167 10.3822 7.99167 10.3822C9.14167 10.3822 10.2417 9.98223 11.0917 9.33223L14.0417 13.8322C14.2417 14.0822 14.2417 14.4822 14.0917 14.8322Z"></path></svg><span>Goals and reporting</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/product/ai"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="asana-intelligence-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="asana-intelligence-icon-title-id">asana-intelligence icon</title><path d="M11.082 0.0429688H12.668V0.496094C12.668 1.00684 12.8709 1.49667 13.232 1.85783C13.5932 2.21898 14.083 2.42187 14.5937 2.42187H15.0469V4.00781H14.5937C14.083 4.00781 13.5932 4.21071 13.232 4.57186C12.8709 4.93301 12.668 5.42284 12.668 5.93359V6.38672H11.082V5.93359C11.082 5.42284 10.8791 4.93301 10.518 4.57186C10.1568 4.21071 9.667 4.00781 9.15625 4.00781H8.70312V2.42187H9.15625C9.667 2.42187 10.1568 2.21898 10.518 1.85783C10.8791 1.49667 11.082 1.00684 11.082 0.496094V0.0429688ZM11.875 1.28908C11.7429 1.74202 11.4984 2.15902 11.1588 2.49864C10.8192 2.83826 10.4022 3.08272 9.94923 3.21485C10.4022 3.34697 10.8192 3.59142 11.1588 3.93104C11.4984 4.27067 11.7429 4.68767 11.875 5.14061C12.0071 4.68767 12.2516 4.27067 12.5912 3.93104C12.9308 3.59142 13.3478 3.34697 13.8008 3.21485C13.3478 3.08272 12.9308 2.83826 12.5912 2.49864C12.2516 2.15902 12.0071 1.74202 11.875 1.28908ZM3.71875 2.76172H5.53125V3.21484C5.53125 4.1524 5.79037 4.81557 6.21982 5.24502C6.64927 5.67447 7.31244 5.93359 8.25 5.93359H8.70312V7.74609H8.25C7.31244 7.74609 6.64927 8.00522 6.21982 8.43466C5.79037 8.86411 5.53125 9.52729 5.53125 10.4648V10.918H3.71875V10.4648C3.71875 9.52996 3.45478 8.86624 3.02161 8.43561C2.58798 8.00452 1.92354 7.74609 1 7.74609H0.546875V5.93359H1C1.93756 5.93359 2.60073 5.67447 3.03018 5.24502C3.45963 4.81557 3.71875 4.1524 3.71875 3.21484V2.76172ZM4.60674 3.66797C4.53202 4.57003 4.22691 5.32992 3.67099 5.88584C3.11507 6.44176 2.35518 6.74686 1.45312 6.82158V6.85849C2.34592 6.93393 3.10362 7.23926 3.66054 7.79291C4.2189 8.34801 4.53014 9.10769 4.60639 10.0117H4.64326C4.71798 9.10966 5.02309 8.34977 5.57901 7.79385C6.13493 7.23793 6.89482 6.93282 7.79687 6.85811V6.82158C6.89482 6.74686 6.13493 6.44176 5.57901 5.88584C5.02309 5.32992 4.71798 4.57003 4.64326 3.66797H4.60674ZM9.26953 9.10547H10.8555V9.55859C10.8555 10.0693 11.0584 10.5592 11.4195 10.9203C11.7807 11.2815 12.2705 11.4844 12.7812 11.4844H13.2344V13.0703H12.7812C12.2705 13.0703 11.7807 13.2732 11.4195 13.6344C11.0584 13.9955 10.8555 14.4853 10.8555 14.9961V15.4492H9.26953V14.9961C9.26953 14.4853 9.06664 13.9955 8.70548 13.6344C8.34433 13.2732 7.8545 13.0703 7.34375 13.0703H6.89062V11.4844H7.34375C7.8545 11.4844 8.34433 11.2815 8.70548 10.9203C9.06664 10.5592 9.26953 10.0693 9.26953 9.55859V9.10547ZM10.0625 10.3516C9.93038 10.8045 9.68592 11.2215 9.3463 11.5611C9.00668 11.9008 8.58968 12.1452 8.13673 12.2773C8.58968 12.4095 9.00668 12.6539 9.3463 12.9935C9.68592 13.3332 9.93038 13.7502 10.0625 14.2031C10.1946 13.7502 10.4391 13.3332 10.7787 12.9935C11.1183 12.6539 11.5353 12.4095 11.9883 12.2773C11.5353 12.1452 11.1183 11.9008 10.7787 11.5611C10.4391 11.2215 10.1946 10.8045 10.0625 10.3516Z"></path></svg><span>Asana AI</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/workflow-automation"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="workflow-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="workflow-icon-title-id">workflow icon</title><path d="M11.625 5.87256H13.625C14.45 5.87256 15.125 5.19756 15.125 4.37256V2.37256C15.125 1.54756 14.45 0.872559 13.625 0.872559H11.625C10.8 0.872559 10.125 1.54756 10.125 2.37256V2.87256H6.325C6.09 1.59256 4.97 0.622559 3.625 0.622559C2.11 0.622559 0.875 1.85756 0.875 3.37256C0.875 4.71756 1.845 5.83756 3.125 6.07256V9.87256H2.625C1.8 9.87256 1.125 10.5476 1.125 11.3726V13.3726C1.125 14.1976 1.8 14.8726 2.625 14.8726H4.625C5.45 14.8726 6.125 14.1976 6.125 13.3726V12.8726H13.425L11.77 14.5276C11.575 14.7226 11.575 15.0376 11.77 15.2326C11.87 15.3326 11.995 15.3776 12.125 15.3776C12.255 15.3776 12.38 15.3276 12.48 15.2326L14.98 12.7326C15.08 12.6326 15.125 12.5026 15.125 12.3776C15.125 12.3776 15.125 12.3776 15.125 12.3726C15.125 12.2226 15.055 12.0926 14.955 12.0026L12.47 9.51756C12.275 9.32256 11.96 9.32256 11.765 9.51756C11.57 9.71256 11.57 10.0276 11.765 10.2226L13.41 11.8726H6.125V11.3726C6.125 10.5476 5.45 9.87256 4.625 9.87256H4.125V6.07256C5.24 5.86756 6.12 4.98756 6.325 3.87256H10.125V4.37256C10.125 5.19756 10.8 5.87256 11.625 5.87256ZM11.125 2.37256C11.125 2.09756 11.35 1.87256 11.625 1.87256H13.625C13.9 1.87256 14.125 2.09756 14.125 2.37256V4.37256C14.125 4.64756 13.9 4.87256 13.625 4.87256H11.625C11.35 4.87256 11.125 4.64756 11.125 4.37256V2.37256ZM4.625 10.8726C4.9 10.8726 5.125 11.0976 5.125 11.3726V13.3726C5.125 13.6476 4.9 13.8726 4.625 13.8726H2.625C2.35 13.8726 2.125 13.6476 2.125 13.3726V11.3726C2.125 11.0976 2.35 10.8726 2.625 10.8726H4.625ZM3.625 5.12256C2.66 5.12256 1.875 4.33756 1.875 3.37256C1.875 2.40756 2.66 1.62256 3.625 1.62256C4.59 1.62256 5.375 2.40756 5.375 3.37256C5.375 4.33756 4.59 5.12256 3.625 5.12256Z"></path></svg><span>Workflows and automation</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/resource-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="portfolio-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="portfolio-icon-title-id">portfolio icon</title><path fill-rule="evenodd" d="M14.5 4c.85 0 1.5.65 1.5 1.5v7c0 1.4-1.1 2.5-2.5 2.5h-11C1.1 15 0 13.9 0 12.5v-10C0 1.65.65 1 1.5 1h4.6c.2 0 .35.1.45.25L7.6 3.2c.25.5.75.8 1.3.8h5.6Zm.5 1.5v7c0 .85-.65 1.5-1.5 1.5h-11c-.85 0-1.5-.65-1.5-1.5V5h13.5c.3 0 .5.2.5.5ZM6.9 4c-.1-.1-.15-.2-.2-.3L5.8 2H1.5c-.3 0-.5.2-.5.5V4h5.9Z" clip-rule="evenodd"></path></svg><span>Resource management</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/admin-security/"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="my-task-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="my-task-icon-title-id">my-task icon</title><path d="M7.975 8.5c2.2 0 4-1.8 4-4s-1.8-4-4-4-4 1.8-4 4 1.8 4 4 4Zm0-7c1.65 0 3 1.35 3 3s-1.35 3-3 3-3-1.35-3-3 1.35-3 3-3Zm6.5 10.9c-.3 0-.5.2-.5.5V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-.3-.2-.5-.5-.5Zm-2.4-2.4c0-.3-.2-.5-.5-.5h-7.2c-1.9 0-3.4 1.5-3.4 3.4V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-1.3 1.1-2.4 2.4-2.4h7.2c.3 0 .5-.2.5-.5Zm2.8-.4c-.2-.2-.5-.2-.7 0l-4.05 4.05-1.35-1.35c-.2-.2-.5-.2-.7 0-.2.2-.2.5 0 .7l1.7 1.7c.1.1.2.15.35.15.15 0 .25-.05.35-.15l4.4-4.4c.2-.2.2-.5 0-.7Z"></path></svg><span>Admin and security</span></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk _nav_hamburger-section--featured__GDm6R"><h3 class="_nav_hamburger-section__name__wyHBS">ALL PLANS</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/pricing"><div class="_nav_card-link__name__ADncl 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8C3.4 7.65 3.65 7.4 4 7.4C4.35 7.4 4.6 7.65 4.6 8ZM4.6 11C4.6 11.35 4.35 11.6 4 11.6C3.65 11.6 3.4 11.35 3.4 11C3.4 10.65 3.65 10.4 4 10.4C4.35 10.4 4.6 10.65 4.6 11Z"></path></svg><span>Personal</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/plan/starter"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="premium-icon-title-id" aria-hidden="true" fill="rgb(147, 140, 225)" style="fill:rgb(147, 140, 225)"><title id="premium-icon-title-id">premium icon</title><path d="M13.5 6.48755C13.5 3.43755 11.05 0.987549 8 0.987549C4.95 0.987549 2.5 3.43755 2.5 6.48755C2.5 7.93755 3.05 9.28755 4 10.2375V16.4875C4 16.6875 4.1 16.8375 4.25 16.9375C4.4 17.0375 4.6 17.0375 4.75 16.9375L8 15.0875L11.25 16.9375C11.35 16.9875 11.4 16.9875 11.5 16.9875C11.6 16.9875 11.65 16.9875 11.75 16.9375C11.9 16.8375 12 16.6875 12 16.4875V10.2375C12.95 9.28755 13.5 7.93755 13.5 6.48755ZM8 1.98755C10.5 1.98755 12.5 3.98755 12.5 6.48755C12.5 8.98755 10.5 10.9875 8 10.9875C5.5 10.9875 3.5 8.98755 3.5 6.48755C3.5 3.98755 5.5 1.98755 8 1.98755ZM8.25 14.0375C8.1 13.9375 7.9 13.9375 7.75 14.0375L5 15.6375V11.0875C5.85 11.6375 6.9 11.9875 8 11.9875C9.1 11.9875 10.15 11.6375 11 11.0875V15.6375L8.25 14.0375Z"></path></svg><span>Starter</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/plan/advanced"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="briefcase-icon-title-id" aria-hidden="true" fill="rgb(93, 162, 131)" style="fill:rgb(93, 162, 131)"><title id="briefcase-icon-title-id">briefcase icon</title><path d="M4 13.5V5.5H5V13.5H11V5.5H12V13.5H13C13.5523 13.5 14 13.0523 14 12.5V6.5C14 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5.28009C2.20011 4.98009 2.70011 4.93009 3.00011 5.18009L8.00011 9.28009L13.0001 5.18009C13.3001 4.93009 13.8001 4.98009 14.0501 5.28009C14.3001 5.58009 14.2501 6.08009 13.9501 6.33009L8.45011 10.8301C8.35011 10.9301 8.15011 10.9801 8.00011 10.9801Z"></path></svg></button><nav class="_nav_mobile-drawer__section-items__z2iCe" inert=""><div class="_nav_hamburger-section__16fMk"><h3 class="_nav_hamburger-section__name__wyHBS">Teams</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/operations"><div class="_nav_card-link__name__ADncl"><span>Operations</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/marketing"><div class="_nav_card-link__name__ADncl"><span>Marketing</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/it"><div 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2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk _nav_hamburger-section--featured__GDm6R"><h3 class="_nav_hamburger-section__name__wyHBS">Featured Reads</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-resource__vYrMj" href="https://resources.asana.com/asana-intelligence-demo?utm_medium=web&utm_source=megamenu&utm_campaign=ai24-demo"><img class="_nav_card-resource__image__K5HZI" alt="" style="opacity:0"/><noscript><img src="https://assets.asana.biz/m/3c783c71ef817d3e/original/WEBINAR-PNG-24AI-ON_DEMAND-800x512-v2.png" alt=""/></noscript><div 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1.5877 7.23745 1.9877 7.23745Z"></path></svg></span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-resource__vYrMj" href="https://asana.com/resources/state-of-ai-work?utm_medium=web&utm_source=nav&utm_campaign=soai25"><img class="_nav_card-resource__image__K5HZI" alt="" style="opacity:0"/><noscript><img src="https://assets.asana.biz/m/4bfad42502bff345/original/05-31-2024-State-of-AI-at-Work-Hero-Image.png" alt=""/></noscript><div class="_nav_card-resource__right-container__XsQMk"><span class="_nav_card-resource__category__ctFl5">Report</span><span class="_nav_card-resource__label__giwhF">The State of AI at Work 2024 - The Work Innovation Lab</span><span class="_nav_card-resource__cta-text__7UTMu">Read more<svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="false" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title 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icon</title><path d="M8.00011 10.9801C7.85011 10.9801 7.65011 10.9301 7.55011 10.8301L2.05011 6.33009C1.75011 6.08009 1.70011 5.58009 1.95011 5.28009C2.20011 4.98009 2.70011 4.93009 3.00011 5.18009L8.00011 9.28009L13.0001 5.18009C13.3001 4.93009 13.8001 4.98009 14.0501 5.28009C14.3001 5.58009 14.2501 6.08009 13.9501 6.33009L8.45011 10.8301C8.35011 10.9301 8.15011 10.9801 8.00011 10.9801Z"></path></svg></button><nav class="_nav_mobile-drawer__section-items__z2iCe" inert=""><div class="_nav_hamburger-section__16fMk"><h3 class="_nav_hamburger-section__name__wyHBS">Learn</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="https://help.asana.com"><div class="_nav_card-link__name__ADncl"><span>Help Center</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="https://academy.asana.com"><div class="_nav_card-link__name__ADncl"><span>Asana 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class="_nav_card-link__name__ADncl"><span>Customer Success</span></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk _nav_hamburger-section--featured__GDm6R"><h3 class="_nav_hamburger-section__name__wyHBS">Templates</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/templates/cross-functional-project-plan"><div class="_nav_card-link__name__ADncl"><span>Project plans</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/templates/team-goals-planning-example"><div class="_nav_card-link__name__ADncl"><span>Team goals & objectives</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/templates/business-continuity-plan"><div class="_nav_card-link__name__ADncl"><span>Team continuity</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/templates/qbr-meeting-agenda"><div class="_nav_card-link__name__ADncl"><span>Meeting agenda</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/templates"><div class="_nav_card-link__name__ADncl _nav_card-link__name--is-bold___Uloi"><span>View all templates</span><svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></div></a></li></ul></div></nav></div><a class="_nav_mobile-drawer__link__yam_R" href="/enterprise">Enterprise</a><a class="_nav_mobile-drawer__link__yam_R" href="/pricing">Pricing</a></ul><div class="_nav_mobile-drawer-buttons__QzO_E"><a class="_nav_button-cta___INC7 _nav_hide-on-mobile__OVrVQ hide-on-logged-in" title="Get started" href="/create-account">Get started</a><a class="_nav_button-cta___INC7 _nav_hide-on-non-mobile__1Ruyc hide-on-logged-in" title="Get started" href="/create-account">Get started</a><a class="_nav_button-cta___INC7 _nav_button-cta--type-secondary__wr1qf hide-on-logged-in" title="Log In" href="https://app.asana.com/">Log In</a><a class="_nav_button-cta___INC7 hide-on-logged-out" title="Launch Asana" href="https://app.asana.com/">Launch Asana</a></div></div><div class="_nav_dropdown-footer__4avDy"><ul class="_nav_dropdown-footer__buttons__F4Vxf"><a class="_nav_dropdown-footer__button__v9vx5" href="/sales" tabindex="-1">Contact sales</a><div class="_nav_dropdown-footer__separator__kQ4ao"></div><a class="_nav_dropdown-footer__button__v9vx5" href="/go/demo" tabindex="-1">View demo</a><div class="_nav_dropdown-footer__separator__kQ4ao"></div><a class="_nav_dropdown-footer__button__v9vx5" href="/download" tabindex="-1">Download App</a></ul></div></div><div class="_nav_desktop-drawer__qquVR"><div class="_nav_desktop-drawer__body-grid__9_bjv"><div class="_nav_desktop-drawer__body-inner-container__oQV64"><div id="dropdown-body-why-asana" class="_nav_dropdown-body__0TBLP"><div class="_nav_dropdown-body__left-container__wJ3jx"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">PLATFORM</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/product"><div class="_nav_card-link__name__ADncl"><span>Product overview</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/features"><div class="_nav_card-link__name__ADncl"><span>All features</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/whats-new"><div class="_nav_card-link__name__ADncl"><span>Latest feature release</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/apps"><div class="_nav_card-link__name__ADncl"><span>App integrations</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV _nav_desktop-drawer-section--span-two-columns__jod4j"><span class="_nav_desktop-drawer-section__name__5MOqu">CAPABILITIES</span><div class="_nav_desktop-drawer-section__items-area__v_s35 _nav_desktop-drawer-section__items-area--two-columns-grid__exA5V"><ul><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/project-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="project-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="project-icon-title-id">project icon</title><path d="M5 6.75C5.4 6.75 5.75 7.1 5.75 7.5C5.75 7.9 5.4 8.25 5 8.25C4.6 8.25 4.25 7.9 4.25 7.5C4.25 7.1 4.6 6.75 5 6.75ZM11.5 7H7.5C7.2 7 7 7.2 7 7.5C7 7.8 7.2 8 7.5 8H11.5C11.8 8 12 7.8 12 7.5C12 7.2 11.8 7 11.5 7ZM11.5 10H7.5C7.2 10 7 10.2 7 10.5C7 10.8 7.2 11 7.5 11H11.5C11.8 11 12 10.8 12 10.5C12 10.2 11.8 10 11.5 10ZM5 9.75C5.4 9.75 5.75 10.1 5.75 10.5C5.75 10.9 5.4 11.25 5 11.25C4.6 11.25 4.25 10.9 4.25 10.5C4.25 10.1 4.6 9.75 5 9.75ZM12 1H10.9C10.7 0.4 10.15 0 9.5 0H6.5C5.85 0 5.3 0.4 5.1 1H4C2.35 1 1 2.35 1 4V13C1 14.65 2.35 16 4 16H12C13.65 16 15 14.65 15 13V4C15 2.35 13.65 1 12 1ZM6.5 1H9.5C9.8 1 10 1.2 10 1.5V2.5C10 2.8 9.8 3 9.5 3H6.5C6.2 3 6 2.8 6 2.5V1.5C6 1.2 6.2 1 6.5 1ZM14 13C14 14.1 13.1 15 12 15H4C2.9 15 2 14.1 2 13V4C2 2.9 2.9 2 4 2H5V2.5C5 3.35 5.65 4 6.5 4H9.5C10.35 4 11 3.35 11 2.5V2H12C13.1 2 14 2.9 14 4V13Z"></path></svg><span>Project management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/goals-reporting"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="goal-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="goal-icon-title-id">goal icon</title><path d="M14.8417 13.2322L11.7917 8.53223C12.5417 7.68223 12.9917 6.53223 12.9917 5.28223C12.9917 2.53223 10.7417 0.282227 7.99167 0.282227C5.24167 0.332227 2.99167 2.58223 2.99167 5.33223C2.99167 6.58223 3.44167 7.68223 4.19167 8.58223L1.14167 13.2822C0.741673 13.8822 0.691673 14.6822 1.04167 15.3322C1.39167 15.9822 2.04167 16.3822 2.79167 16.3822H13.1917C13.9417 16.3822 14.5917 15.9822 14.9417 15.3322C15.2917 14.6322 15.2917 13.8822 14.8417 13.2322ZM3.99167 5.33223C3.99167 3.13223 5.79167 1.33223 7.99167 1.33223C10.1917 1.33223 11.9917 3.13223 11.9917 5.33223C11.9917 6.23223 11.6917 7.03223 11.2417 7.68223L9.69167 5.28223C9.34167 4.73223 8.69167 4.38223 8.04167 4.38223C7.34167 4.38223 6.74167 4.73223 6.39167 5.28223L4.84167 7.68223C4.29167 7.03223 3.99167 6.23223 3.99167 5.33223ZM10.5417 8.43223C9.84167 8.98223 8.94167 9.33223 7.99167 9.33223C7.04167 9.33223 6.14167 8.98223 5.44167 8.43223L7.14167 5.83223C7.34167 5.53223 7.64167 5.38223 7.99167 5.38223C8.34167 5.38223 8.64167 5.53223 8.84167 5.83223L10.5417 8.43223ZM14.0917 14.8322C13.8917 15.1822 13.5917 15.3322 13.1917 15.3322H2.79167C2.44167 15.3322 2.09167 15.1322 1.89167 14.8322C1.69167 14.4822 1.74167 14.1322 1.94167 13.8322L4.89167 9.33223C5.74167 9.98223 6.79167 10.3822 7.99167 10.3822C9.14167 10.3822 10.2417 9.98223 11.0917 9.33223L14.0417 13.8322C14.2417 14.0822 14.2417 14.4822 14.0917 14.8322Z"></path></svg><span>Goals and reporting</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/product/ai"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="asana-intelligence-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="asana-intelligence-icon-title-id">asana-intelligence icon</title><path d="M11.082 0.0429688H12.668V0.496094C12.668 1.00684 12.8709 1.49667 13.232 1.85783C13.5932 2.21898 14.083 2.42187 14.5937 2.42187H15.0469V4.00781H14.5937C14.083 4.00781 13.5932 4.21071 13.232 4.57186C12.8709 4.93301 12.668 5.42284 12.668 5.93359V6.38672H11.082V5.93359C11.082 5.42284 10.8791 4.93301 10.518 4.57186C10.1568 4.21071 9.667 4.00781 9.15625 4.00781H8.70312V2.42187H9.15625C9.667 2.42187 10.1568 2.21898 10.518 1.85783C10.8791 1.49667 11.082 1.00684 11.082 0.496094V0.0429688ZM11.875 1.28908C11.7429 1.74202 11.4984 2.15902 11.1588 2.49864C10.8192 2.83826 10.4022 3.08272 9.94923 3.21485C10.4022 3.34697 10.8192 3.59142 11.1588 3.93104C11.4984 4.27067 11.7429 4.68767 11.875 5.14061C12.0071 4.68767 12.2516 4.27067 12.5912 3.93104C12.9308 3.59142 13.3478 3.34697 13.8008 3.21485C13.3478 3.08272 12.9308 2.83826 12.5912 2.49864C12.2516 2.15902 12.0071 1.74202 11.875 1.28908ZM3.71875 2.76172H5.53125V3.21484C5.53125 4.1524 5.79037 4.81557 6.21982 5.24502C6.64927 5.67447 7.31244 5.93359 8.25 5.93359H8.70312V7.74609H8.25C7.31244 7.74609 6.64927 8.00522 6.21982 8.43466C5.79037 8.86411 5.53125 9.52729 5.53125 10.4648V10.918H3.71875V10.4648C3.71875 9.52996 3.45478 8.86624 3.02161 8.43561C2.58798 8.00452 1.92354 7.74609 1 7.74609H0.546875V5.93359H1C1.93756 5.93359 2.60073 5.67447 3.03018 5.24502C3.45963 4.81557 3.71875 4.1524 3.71875 3.21484V2.76172ZM4.60674 3.66797C4.53202 4.57003 4.22691 5.32992 3.67099 5.88584C3.11507 6.44176 2.35518 6.74686 1.45312 6.82158V6.85849C2.34592 6.93393 3.10362 7.23926 3.66054 7.79291C4.2189 8.34801 4.53014 9.10769 4.60639 10.0117H4.64326C4.71798 9.10966 5.02309 8.34977 5.57901 7.79385C6.13493 7.23793 6.89482 6.93282 7.79687 6.85811V6.82158C6.89482 6.74686 6.13493 6.44176 5.57901 5.88584C5.02309 5.32992 4.71798 4.57003 4.64326 3.66797H4.60674ZM9.26953 9.10547H10.8555V9.55859C10.8555 10.0693 11.0584 10.5592 11.4195 10.9203C11.7807 11.2815 12.2705 11.4844 12.7812 11.4844H13.2344V13.0703H12.7812C12.2705 13.0703 11.7807 13.2732 11.4195 13.6344C11.0584 13.9955 10.8555 14.4853 10.8555 14.9961V15.4492H9.26953V14.9961C9.26953 14.4853 9.06664 13.9955 8.70548 13.6344C8.34433 13.2732 7.8545 13.0703 7.34375 13.0703H6.89062V11.4844H7.34375C7.8545 11.4844 8.34433 11.2815 8.70548 10.9203C9.06664 10.5592 9.26953 10.0693 9.26953 9.55859V9.10547ZM10.0625 10.3516C9.93038 10.8045 9.68592 11.2215 9.3463 11.5611C9.00668 11.9008 8.58968 12.1452 8.13673 12.2773C8.58968 12.4095 9.00668 12.6539 9.3463 12.9935C9.68592 13.3332 9.93038 13.7502 10.0625 14.2031C10.1946 13.7502 10.4391 13.3332 10.7787 12.9935C11.1183 12.6539 11.5353 12.4095 11.9883 12.2773C11.5353 12.1452 11.1183 11.9008 10.7787 11.5611C10.4391 11.2215 10.1946 10.8045 10.0625 10.3516Z"></path></svg><span>Asana AI</span></div></a></li></ul><ul><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/workflow-automation"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="workflow-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="workflow-icon-title-id">workflow icon</title><path d="M11.625 5.87256H13.625C14.45 5.87256 15.125 5.19756 15.125 4.37256V2.37256C15.125 1.54756 14.45 0.872559 13.625 0.872559H11.625C10.8 0.872559 10.125 1.54756 10.125 2.37256V2.87256H6.325C6.09 1.59256 4.97 0.622559 3.625 0.622559C2.11 0.622559 0.875 1.85756 0.875 3.37256C0.875 4.71756 1.845 5.83756 3.125 6.07256V9.87256H2.625C1.8 9.87256 1.125 10.5476 1.125 11.3726V13.3726C1.125 14.1976 1.8 14.8726 2.625 14.8726H4.625C5.45 14.8726 6.125 14.1976 6.125 13.3726V12.8726H13.425L11.77 14.5276C11.575 14.7226 11.575 15.0376 11.77 15.2326C11.87 15.3326 11.995 15.3776 12.125 15.3776C12.255 15.3776 12.38 15.3276 12.48 15.2326L14.98 12.7326C15.08 12.6326 15.125 12.5026 15.125 12.3776C15.125 12.3776 15.125 12.3776 15.125 12.3726C15.125 12.2226 15.055 12.0926 14.955 12.0026L12.47 9.51756C12.275 9.32256 11.96 9.32256 11.765 9.51756C11.57 9.71256 11.57 10.0276 11.765 10.2226L13.41 11.8726H6.125V11.3726C6.125 10.5476 5.45 9.87256 4.625 9.87256H4.125V6.07256C5.24 5.86756 6.12 4.98756 6.325 3.87256H10.125V4.37256C10.125 5.19756 10.8 5.87256 11.625 5.87256ZM11.125 2.37256C11.125 2.09756 11.35 1.87256 11.625 1.87256H13.625C13.9 1.87256 14.125 2.09756 14.125 2.37256V4.37256C14.125 4.64756 13.9 4.87256 13.625 4.87256H11.625C11.35 4.87256 11.125 4.64756 11.125 4.37256V2.37256ZM4.625 10.8726C4.9 10.8726 5.125 11.0976 5.125 11.3726V13.3726C5.125 13.6476 4.9 13.8726 4.625 13.8726H2.625C2.35 13.8726 2.125 13.6476 2.125 13.3726V11.3726C2.125 11.0976 2.35 10.8726 2.625 10.8726H4.625ZM3.625 5.12256C2.66 5.12256 1.875 4.33756 1.875 3.37256C1.875 2.40756 2.66 1.62256 3.625 1.62256C4.59 1.62256 5.375 2.40756 5.375 3.37256C5.375 4.33756 4.59 5.12256 3.625 5.12256Z"></path></svg><span>Workflows and automation</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/resource-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="portfolio-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="portfolio-icon-title-id">portfolio icon</title><path fill-rule="evenodd" d="M14.5 4c.85 0 1.5.65 1.5 1.5v7c0 1.4-1.1 2.5-2.5 2.5h-11C1.1 15 0 13.9 0 12.5v-10C0 1.65.65 1 1.5 1h4.6c.2 0 .35.1.45.25L7.6 3.2c.25.5.75.8 1.3.8h5.6Zm.5 1.5v7c0 .85-.65 1.5-1.5 1.5h-11c-.85 0-1.5-.65-1.5-1.5V5h13.5c.3 0 .5.2.5.5ZM6.9 4c-.1-.1-.15-.2-.2-.3L5.8 2H1.5c-.3 0-.5.2-.5.5V4h5.9Z" clip-rule="evenodd"></path></svg><span>Resource management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW _nav_desktop-drawer-section__item--pad-top__vP3qb"><a class="_nav_card-link__U1lGF" href="/features/admin-security/"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF _nav_card-link__name--is-bold___Uloi"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="my-task-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="my-task-icon-title-id">my-task icon</title><path d="M7.975 8.5c2.2 0 4-1.8 4-4s-1.8-4-4-4-4 1.8-4 4 1.8 4 4 4Zm0-7c1.65 0 3 1.35 3 3s-1.35 3-3 3-3-1.35-3-3 1.35-3 3-3Zm6.5 10.9c-.3 0-.5.2-.5.5V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-.3-.2-.5-.5-.5Zm-2.4-2.4c0-.3-.2-.5-.5-.5h-7.2c-1.9 0-3.4 1.5-3.4 3.4V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-1.3 1.1-2.4 2.4-2.4h7.2c.3 0 .5-.2.5-.5Zm2.8-.4c-.2-.2-.5-.2-.7 0l-4.05 4.05-1.35-1.35c-.2-.2-.5-.2-.7 0-.2.2-.2.5 0 .7l1.7 1.7c.1.1.2.15.35.15.15 0 .25-.05.35-.15l4.4-4.4c.2-.2.2-.5 0-.7Z"></path></svg><span>Admin and security</span></div></a></li></ul></div></div></div><div class="_nav_dropdown-body__right-container__mnSYq"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">ALL PLANS</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/pricing"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="list-icon-title-id" aria-hidden="true" fill="#646F79" style="fill:#646F79"><title id="list-icon-title-id">list icon</title><path d="M13 1.5H3C1.35 1.5 0 2.85 0 4.5V11.5C0 13.15 1.35 14.5 3 14.5H13C14.65 14.5 16 13.15 16 11.5V4.5C16 2.85 14.65 1.5 13 1.5ZM15 11.5C15 12.6 14.1 13.5 13 13.5H3C1.9 13.5 1 12.6 1 11.5V4.5C1 3.4 1.9 2.5 3 2.5H13C14.1 2.5 15 3.4 15 4.5V11.5ZM13 5C13 5.3 12.8 5.5 12.5 5.5H6.5C6.2 5.5 6 5.3 6 5C6 4.7 6.2 4.5 6.5 4.5H12.5C12.8 4.5 13 4.7 13 5ZM6 8C6 7.7 6.2 7.5 6.5 7.5H9.5C9.8 7.5 10 7.7 10 8C10 8.3 9.8 8.5 9.5 8.5H6.5C6.2 8.5 6 8.3 6 8ZM12 11C12 11.3 11.8 11.5 11.5 11.5H6.5C6.2 11.5 6 11.3 6 11C6 10.7 6.2 10.5 6.5 10.5H11.5C11.8 10.5 12 10.7 12 11ZM4.6 5C4.6 5.35 4.35 5.6 4 5.6C3.65 5.6 3.4 5.35 3.4 5C3.4 4.65 3.65 4.4 4 4.4C4.35 4.4 4.6 4.65 4.6 5ZM4.6 8C4.6 8.35 4.35 8.6 4 8.6C3.65 8.6 3.4 8.35 3.4 8C3.4 7.65 3.65 7.4 4 7.4C4.35 7.4 4.6 7.65 4.6 8ZM4.6 11C4.6 11.35 4.35 11.6 4 11.6C3.65 11.6 3.4 11.35 3.4 11C3.4 10.65 3.65 10.4 4 10.4C4.35 10.4 4.6 10.65 4.6 11Z"></path></svg><span>Personal</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/plan/starter"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="premium-icon-title-id" aria-hidden="true" fill="rgb(147, 140, 225)" style="fill:rgb(147, 140, 225)"><title id="premium-icon-title-id">premium icon</title><path d="M13.5 6.48755C13.5 3.43755 11.05 0.987549 8 0.987549C4.95 0.987549 2.5 3.43755 2.5 6.48755C2.5 7.93755 3.05 9.28755 4 10.2375V16.4875C4 16.6875 4.1 16.8375 4.25 16.9375C4.4 17.0375 4.6 17.0375 4.75 16.9375L8 15.0875L11.25 16.9375C11.35 16.9875 11.4 16.9875 11.5 16.9875C11.6 16.9875 11.65 16.9875 11.75 16.9375C11.9 16.8375 12 16.6875 12 16.4875V10.2375C12.95 9.28755 13.5 7.93755 13.5 6.48755ZM8 1.98755C10.5 1.98755 12.5 3.98755 12.5 6.48755C12.5 8.98755 10.5 10.9875 8 10.9875C5.5 10.9875 3.5 8.98755 3.5 6.48755C3.5 3.98755 5.5 1.98755 8 1.98755ZM8.25 14.0375C8.1 13.9375 7.9 13.9375 7.75 14.0375L5 15.6375V11.0875C5.85 11.6375 6.9 11.9875 8 11.9875C9.1 11.9875 10.15 11.6375 11 11.0875V15.6375L8.25 14.0375Z"></path></svg><span>Starter</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/plan/advanced"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="briefcase-icon-title-id" aria-hidden="true" fill="rgb(93, 162, 131)" style="fill:rgb(93, 162, 131)"><title id="briefcase-icon-title-id">briefcase icon</title><path d="M4 13.5V5.5H5V13.5H11V5.5H12V13.5H13C13.5523 13.5 14 13.0523 14 12.5V6.5C14 5.94772 13.5523 5.5 13 5.5H11H5H3C2.44772 5.5 2 5.94772 2 6.5V12.5C2 13.0523 2.44772 13.5 3 13.5H4ZM5 4.5V3.5C5 2.39543 5.89543 1.5 7 1.5H9C10.1046 1.5 11 2.39543 11 3.5V4.5H13C14.1046 4.5 15 5.39543 15 6.5V12.5C15 13.6046 14.1046 14.5 13 14.5H3C1.89543 14.5 1 13.6046 1 12.5V6.5C1 5.39543 1.89543 4.5 3 4.5H5ZM6 4.5H10V3.5C10 2.94772 9.55229 2.5 9 2.5H7C6.44772 2.5 6 2.94772 6 3.5V4.5Z"></path></svg><span>Advanced</span></div></a></li></ul></div></div></div></div><div id="dropdown-body-solutions" class="_nav_dropdown-body__0TBLP"><div class="_nav_dropdown-body__left-container__wJ3jx"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Teams</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/operations"><div class="_nav_card-link__name__ADncl"><span>Operations</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/marketing"><div class="_nav_card-link__name__ADncl"><span>Marketing</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/it"><div class="_nav_card-link__name__ADncl"><span>IT</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/leaders"><div class="_nav_card-link__name__ADncl"><span>Leaders</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Industries</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/healthcare"><div class="_nav_card-link__name__ADncl"><span>Healthcare</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/retail"><div class="_nav_card-link__name__ADncl"><span>Retail</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/education"><div class="_nav_card-link__name__ADncl"><span>Education</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/nonprofit"><div class="_nav_card-link__name__ADncl"><span>Nonprofit</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Use Cases</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/goal-management"><div class="_nav_card-link__name__ADncl"><span>Goal management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/organizational-planning"><div class="_nav_card-link__name__ADncl"><span>Organizational planning</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/project-intake"><div class="_nav_card-link__name__ADncl"><span>Project intake</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/resource-planning"><div class="_nav_card-link__name__ADncl"><span>Resource planning</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/product-launch"><div class="_nav_card-link__name__ADncl"><span>Product launches</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses"><div class="_nav_card-link__name__ADncl _nav_card-link__name--is-bold___Uloi"><span>View all use cases</span><svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></div></a></li></ul></div></div></div><div class="_nav_dropdown-body__right-container__mnSYq"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Featured Reads</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-resource__vYrMj" href="https://resources.asana.com/asana-intelligence-demo?utm_medium=web&utm_source=megamenu&utm_campaign=ai24-demo"><img class="_nav_card-resource__image__K5HZI" alt="" style="opacity:0"/><noscript><img src="https://assets.asana.biz/m/3c783c71ef817d3e/original/WEBINAR-PNG-24AI-ON_DEMAND-800x512-v2.png" alt=""/></noscript><div class="_nav_card-resource__right-container__XsQMk"><span class="_nav_card-resource__category__ctFl5">Demo</span><span class="_nav_card-resource__label__giwhF">AI has joined the team</span><span class="_nav_card-resource__cta-text__7UTMu">Watch now<svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="false" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-resource__vYrMj" href="https://asana.com/resources/state-of-ai-work?utm_medium=web&utm_source=nav&utm_campaign=soai25"><img class="_nav_card-resource__image__K5HZI" alt="" style="opacity:0"/><noscript><img src="https://assets.asana.biz/m/4bfad42502bff345/original/05-31-2024-State-of-AI-at-Work-Hero-Image.png" alt=""/></noscript><div class="_nav_card-resource__right-container__XsQMk"><span class="_nav_card-resource__category__ctFl5">Report</span><span class="_nav_card-resource__label__giwhF">The State of AI at Work 2024 - The Work Innovation Lab</span><span class="_nav_card-resource__cta-text__7UTMu">Read more<svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="false" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></span></div></a></li></ul></div></div></div></div><div id="dropdown-body-resources" class="_nav_dropdown-body__0TBLP"><div class="_nav_dropdown-body__left-container__wJ3jx"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Learn</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://help.asana.com"><div class="_nav_card-link__name__ADncl"><span>Help Center</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://academy.asana.com"><div class="_nav_card-link__name__ADncl"><span>Asana Academy</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/certifications"><div class="_nav_card-link__name__ADncl"><span>Certifications</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://forum.asana.com"><div class="_nav_card-link__name__ADncl"><span>Forums</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Discover</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/resources"><div class="_nav_card-link__name__ADncl"><span>Work management hub</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/customers"><div class="_nav_card-link__name__ADncl"><span>Customer stories</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/events"><div class="_nav_card-link__name__ADncl"><span>Events</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">SUPPORT & SERVICES</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://help.asana.com/s/#chat"><div class="_nav_card-link__name__ADncl"><span>Get support</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/developers"><div class="_nav_card-link__name__ADncl"><span>Developer support</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/partners"><div class="_nav_card-link__name__ADncl"><span>Partners</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/customer-success"><div class="_nav_card-link__name__ADncl"><span>Customer Success</span></div></a></li></ul></div></div></div><div class="_nav_dropdown-body__right-container__mnSYq"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Templates</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/templates/cross-functional-project-plan"><div class="_nav_card-link__name__ADncl"><span>Project plans</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/templates/team-goals-planning-example"><div class="_nav_card-link__name__ADncl"><span>Team goals & objectives</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/templates/business-continuity-plan"><div class="_nav_card-link__name__ADncl"><span>Team continuity</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/templates/qbr-meeting-agenda"><div class="_nav_card-link__name__ADncl"><span>Meeting agenda</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/templates"><div class="_nav_card-link__name__ADncl 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1nbnd85">.css-1nbnd85{position:absolute;left:-16px;top:4px;width:12px;height:12px;-webkit-transition:opacity 200ms linear,-webkit-transform 300ms cubic-bezier(0.65, 0.05, 0.36, 1);transition:opacity 200ms linear,transform 300ms cubic-bezier(0.65, 0.05, 0.36, 1);opacity:0;-webkit-transform:translateX(-10px);-moz-transform:translateX(-10px);-ms-transform:translateX(-10px);transform:translateX(-10px);}.css-1nbnd85 path{fill:var(--lightmode-link-hover);}</style><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>What is marketing operations (MOPs)?</a></li><li><a href="#marketing-operations-skills" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>Marketing operations skills</a></li><li><a href="#what-does-a-marketing-operations-team-do" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>What does a marketing operations team do?</a></li><li><a href="#4-steps-to-create-a-marketing-operations-strategy" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>4 steps to create a marketing operations strategy</a></li><li><a href="#create-clarity-with-your-mops-workflow" class="css-39cf8k-p3 e5kwoqa1"><svg class="css-1nbnd85 e5kwoqa0" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 12 12"><path d="M6.26154.536743l-.85527.820367 3.84 3.97963H.676086v1.32655H9.24627l-3.84 3.97961.85527.8204 5.06186-5.28874v-.34909L6.26154.536743z"></path></svg>Create clarity with your MOPs workflow</a></li></ol></nav><style data-emotion="css ooqcio">.css-ooqcio{position:relative;grid-column:1/-1;padding:24px 0 48px;}@media (min-width: 768px){.css-ooqcio{grid-column:4/span 7;}}@media (min-width: 1440px){.css-ooqcio{grid-column:3/span 8;}}@media (min-width: 768px){.css-ooqcio{padding:0 0 80px;}}</style><div class="css-ooqcio e1x5e4oa2"><style data-emotion="css scpm7b">.css-scpm7b{color:#0D0E10;-webkit-text-decoration:underline;text-decoration:underline;margin-bottom:16px;top:-9px;}</style><a href="/templates" class="cta-arrow-link css-scpm7b" title="View Templates">View Templates<div class="arrowPacman"><div 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.et8z7v0:not(:first-of-type){margin-top:16px;}.css-i2qdm0>hr{margin:0 auto;padding:0;margin-bottom:24px;}.css-i2qdm0>hr:not(:first-of-type){margin-top:16px;}.css-i2qdm0 .e1lx0a7x7{margin:0;margin:0 auto;padding:0;padding-bottom:24px;}.css-i2qdm0 .e1lx0a7x7:not(:first-of-type){padding-top:16px;}.css-i2qdm0 .eis99gl0{margin:0 auto;padding:0;padding-bottom:24px;}.css-i2qdm0 .eis99gl0:not(:first-of-type){padding-top:16px;}.css-i2qdm0 .e1nzrvca0{margin:0 auto;padding:0;margin-bottom:24px;}.css-i2qdm0 .e1nzrvca0:not(:first-of-type){margin-top:16px;}.css-i2qdm0 .e1iv4o8r0{margin:0 auto;padding:0;margin-bottom:24px;}.css-i2qdm0 .e1iv4o8r0:not(:first-of-type){margin-top:16px;}.css-i2qdm0 table th>p,.css-i2qdm0 table td>p{padding-bottom:0;}.css-i2qdm0 .e87a4mj2{padding:0;margin:16px auto;}</style><div class="e1x5e4oa0 css-i2qdm0 e10vhuws5"><style data-emotion="css 14vz9u5">.css-14vz9u5{margin:0 0 16px 0;padding:16px;border:solid 1px #CBD4DB;border-radius:3px;}.css-14vz9u5 p{margin-bottom:0;}</style><div class="css-14vz9u5 ela6qok3"><style data-emotion="css 1mrzl2f-heading-5">.css-1mrzl2f-heading-5{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:18px;font-weight:500;line-height:140%;letter-spacing:0;margin-bottom:8px;}@media (min-width: 768px){.css-1mrzl2f-heading-5{font-size:24px;line-height:120%;}}</style><h3 class="css-1mrzl2f-heading-5 ela6qok1">Summary</h3><style data-emotion="css af9lzq">.css-af9lzq{display:grid;grid-gap:16px 32px;}</style><div class="css-af9lzq ela6qok2"><p>Marketing operations describes the function of overseeing an organization's marketing program, planning, and strategic activities. By bringing team members with unique skill sets together, you can build a strategy that meets your most important goals. Learn four steps to create an effective marketing operations strategy, plus why it matters.</p></div></div><p><style data-emotion="css qzfvjq-link-2-inline-regular">.css-qzfvjq-link-2-inline-regular{background-color:transparent;cursor:pointer;font-weight:inherit;-webkit-text-decoration:none;text-decoration:none;position:relative;color:inherit;-webkit-text-decoration:underline;text-decoration:underline;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:14px;font-weight:500;line-height:150%;letter-spacing:0;font-size:inherit!important;font-weight:inherit!important;line-height:inherit!important;font-family:inherit;color:inherit;text-underline-offset:4px;text-decoration-thickness:1px!important;}.css-qzfvjq-link-2-inline-regular:hover{color:var(--lightmode-link-hover);-webkit-text-decoration:none;text-decoration:none;}.css-qzfvjq-link-2-inline-regular:hover path{fill:var(--lightmode-link-hover);}.css-qzfvjq-link-2-inline-regular svg{height:10px;padding-left:4px;}.css-qzfvjq-link-2-inline-regular:hover{border:none;color:var(--lightmode-link-hover);-webkit-text-decoration:underline;text-decoration:underline;}@media (min-width: 768px){.css-qzfvjq-link-2-inline-regular{font-size:16px;}}.css-qzfvjq-link-2-inline-regular>u{text-decoration-thickness:1px!important;}.css-qzfvjq-link-2-inline-regular:hover,.css-qzfvjq-link-2-inline-regular:hover u{color:var(--lightmode-link-text-weak-hover);}.css-qzfvjq-link-2-inline-regular:active,.css-qzfvjq-link-2-inline-regular:active u{color:inherit;}</style><style data-emotion="css ph5of6-link-2-inline-regular">.css-ph5of6-link-2-inline-regular{background-color:transparent;cursor:pointer;font-weight:inherit;-webkit-text-decoration:none;text-decoration:none;position:relative;color:inherit;-webkit-text-decoration:underline;text-decoration:underline;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:14px;font-weight:500;line-height:150%;letter-spacing:0;font-size:inherit!important;font-weight:inherit!important;line-height:inherit!important;font-family:inherit;color:inherit;text-underline-offset:4px;text-decoration-thickness:1px!important;}.css-ph5of6-link-2-inline-regular:hover{color:var(--lightmode-link-hover);-webkit-text-decoration:none;text-decoration:none;}.css-ph5of6-link-2-inline-regular:hover path{fill:var(--lightmode-link-hover);}.css-ph5of6-link-2-inline-regular svg{height:10px;padding-left:4px;}.css-ph5of6-link-2-inline-regular:hover{border:none;color:var(--lightmode-link-hover);-webkit-text-decoration:underline;text-decoration:underline;}@media (min-width: 768px){.css-ph5of6-link-2-inline-regular{font-size:16px;}}.css-ph5of6-link-2-inline-regular>u{text-decoration-thickness:1px!important;}.css-ph5of6-link-2-inline-regular:hover,.css-ph5of6-link-2-inline-regular:hover u{color:var(--lightmode-link-text-weak-hover);}.css-ph5of6-link-2-inline-regular:active,.css-ph5of6-link-2-inline-regular:active u{color:inherit;}</style><a href="https://asana.com/resources/functions-of-operation-management" class="e10vhuws4 css-ph5of6-link-2-inline-regular">Operations management</a> is a crucial part of any organization because it keeps everyday processes running smoothly. Without the operations manager as the engineer of the ship, others would have trouble orchestrating the show above deck. </p><p>Like other operations teams, marketing operations is responsible for ensuring that everything runs smoothly within the marketing organization. In addition to this, they take an active support and advisory role in many marketing functions to ensure that the tactics implemented are possible with the marketing infrastructure. Below, we discuss the basics of marketing operations, some common roles you may see on this team, and how marketing operations affect an organization as a whole. </p><style data-emotion="css 131mj1n">.css-131mj1n{grid-column:1/-1;border-radius:8px;background-color:var(--lightmode-accent-orange-light);}.css-131mj1n h5,.css-131mj1n .e1iv4o8r4{color:var(--lightmode-text-strong);}</style><div class="css-131mj1n e1iv4o8r0"><style data-emotion="css 1y4tr9t">.css-1y4tr9t{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-flow:column-reverse nowrap;-webkit-flex-flow:column-reverse nowrap;-ms-flex-flow:column-reverse nowrap;flex-flow:column-reverse nowrap;padding:16px;}@media (min-width: 1120px){.css-1y4tr9t{padding:0;-webkit-box-flex-flow:row nowrap;-webkit-flex-flow:row nowrap;-ms-flex-flow:row nowrap;flex-flow:row nowrap;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}}</style><div class="css-1y4tr9t e1iv4o8r5"><style data-emotion="css mdakmq">.css-mdakmq{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-flow:column nowrap;-webkit-flex-flow:column nowrap;-ms-flex-flow:column nowrap;flex-flow:column nowrap;-webkit-flex:1;-ms-flex:1;flex:1;}.css-mdakmq div:first-of-type{-webkit-flex:1;-ms-flex:1;flex:1;}.css-mdakmq h5{margin-bottom:8px;}.css-mdakmq .e1iv4o8r4{margin-bottom:24px!important;}@media (min-width: 1120px){.css-mdakmq{padding:24px;-webkit-box-flex-flow:row nowrap;-webkit-flex-flow:row nowrap;-ms-flex-flow:row nowrap;flex-flow:row nowrap;width:100%;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}.css-mdakmq .e1iv4o8r4{margin-bottom:0!important;}}</style><div class="css-mdakmq e1iv4o8r1"><div><h5>Scale creative and content production </h5><style data-emotion="css nh1jjy-p2">.css-nh1jjy-p2{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:14px;font-weight:300;line-height:150%;letter-spacing:0.02em;}@media (min-width: 768px){.css-nh1jjy-p2{font-size:16px;}}</style><p class="css-nh1jjy-p2 e1iv4o8r4">Enhance your creative and content production processes with expert strategies. Learn how to streamline workflows, foster collaboration, and deliver high-quality content efficiently.</p></div><style data-emotion="css 3jpi69">.css-3jpi69 .e1cevdd10{padding-top:0;}</style><div class="css-3jpi69 e1iv4o8r2"><style data-emotion="css zagzpr-link-2">.css-zagzpr-link-2{height:auto;display:inline-block;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:14px;font-weight:500;line-height:150%;letter-spacing:0;padding:11px 24px;border:1px solid var(--lightmode-button-primary);background-color:var(--lightmode-button-primary);color:var(--lightmode-button-text-primary);border-radius:3px;text-align:center;height:auto;cursor:pointer;-webkit-transition:all 0.3s;transition:all 0.3s;}@media (min-width: 768px){.css-zagzpr-link-2{font-size:16px;}}.css-zagzpr-link-2:hover,.css-zagzpr-link-2:active{border:1px solid var(--lightmode-button-primary-hover);background-color:var(--lightmode-button-primary-hover);color:var(--lightmode-button-text-primary-hover);}.css-zagzpr-link-2:focus{outline:var(--lightmode-a11y-focus-primary) 2px solid;outline-offset:2px;}</style><a data-gtm-tracking="gtm-tracking--creative-content-production-webinar" href="https://resources.asana.com/creative-and-content-production?utm_source=article-banner&utm_medium=web&utm_campaign=creativecontent_production" tabindex="0" class="css-zagzpr-link-2 e1koaidd7">Watch the webinar</a></div></div></div></div><h2 id="what-is-marketing-operations-mops">What is marketing operations (MOPs)?</h2><p>Marketing operations describes the people, processes, and technology that turn marketing strategy into actions. Ultimately, marketing operations enables marketing teams to operate efficiently and expand as their business grows. It helps your team organize <a href="https://asana.com/resources/types-of-marketing" class="e10vhuws4 css-ph5of6-link-2-inline-regular">marketing initiatives</a>, planning, and strategic activities.</p><style data-emotion="css i9q9ou">.css-i9q9ou{position:relative;width:100%;height:0px;}</style><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:39.47806774014436%"></span><img alt="[inline illustration] what is marketing operations (infographic)" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="[inline illustration] what is marketing operations (infographic)" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/4c8ba23a-b46d-4da2-99cf-bc046a8360f0/inline-business-strategy-marketing-operations-1-2x?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/4c8ba23a-b46d-4da2-99cf-bc046a8360f0/inline-business-strategy-marketing-operations-1-2x?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/4c8ba23a-b46d-4da2-99cf-bc046a8360f0/inline-business-strategy-marketing-operations-1-2x?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/4c8ba23a-b46d-4da2-99cf-bc046a8360f0/inline-business-strategy-marketing-operations-1-2x?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/4c8ba23a-b46d-4da2-99cf-bc046a8360f0/inline-business-strategy-marketing-operations-1-2x?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/4c8ba23a-b46d-4da2-99cf-bc046a8360f0/inline-business-strategy-marketing-operations-1-2x?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/4c8ba23a-b46d-4da2-99cf-bc046a8360f0/inline-business-strategy-marketing-operations-1-2x?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/4c8ba23a-b46d-4da2-99cf-bc046a8360f0/inline-business-strategy-marketing-operations-1-2x?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/4c8ba23a-b46d-4da2-99cf-bc046a8360f0/inline-business-strategy-marketing-operations-1-2x?io=transform:fill,width:2560&format=webp"/></noscript></span></div><h2 id="marketing-operations-skills">Marketing operations skills</h2><p>While soft skills like critical thinking, problem-solving, and work ethic are important, team members in marketing operations roles won’t provide meaningful value to company marketing efforts without the following <a href="https://asana.com/resources/hard-skills-vs-soft-skills" class="e10vhuws4 css-ph5of6-link-2-inline-regular">hard skills</a>:</p><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:105.10827318156579%"></span><img alt="[inline illustration] critical skills for marketing operations (infographic)" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="[inline illustration] critical skills for marketing operations (infographic)" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/82433efa-a7cf-4b26-8619-da9dde59a439/inline-business-strategy-marketing-operations-3-2x?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/82433efa-a7cf-4b26-8619-da9dde59a439/inline-business-strategy-marketing-operations-3-2x?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/82433efa-a7cf-4b26-8619-da9dde59a439/inline-business-strategy-marketing-operations-3-2x?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/82433efa-a7cf-4b26-8619-da9dde59a439/inline-business-strategy-marketing-operations-3-2x?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/82433efa-a7cf-4b26-8619-da9dde59a439/inline-business-strategy-marketing-operations-3-2x?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/82433efa-a7cf-4b26-8619-da9dde59a439/inline-business-strategy-marketing-operations-3-2x?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/82433efa-a7cf-4b26-8619-da9dde59a439/inline-business-strategy-marketing-operations-3-2x?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/82433efa-a7cf-4b26-8619-da9dde59a439/inline-business-strategy-marketing-operations-3-2x?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/82433efa-a7cf-4b26-8619-da9dde59a439/inline-business-strategy-marketing-operations-3-2x?io=transform:fill,width:2560&format=webp"/></noscript></span></div><ul><li><p><b>Technical skills: </b>Marketing ops team members must be technically literate. Your team should have general marketing technical skills like SEO knowledge, spreadsheet creation and optimization, and website analysis depending on the role. It’s also important that your marketing operations team understands any marketing software that your team uses at a technical level.</p></li><li><p><b>Strategy skills: </b> MOPs teams have to be strategic about how to create the infrastructure for the entire marketing team. They have to think about all of the teams they support, and how to build a marketing infrastructure that supports other teams’ goals.</p></li><li><p><b>Data management: </b>Data management is a skill that involves both gathering marketing data and managing it within a dashboard or tool to share with the rest of the company. A marketing operations team will help connect the data sources to data visualization platforms so teams can better analyze performance.</p></li><li><p><b>Marketing automation:</b> Larger teams often utilize <a href="https://asana.com/product/automation" class="e10vhuws4 css-ph5of6-link-2-inline-regular">marketing automation software</a> to help streamline marketing processes. A good marketing operations specialist should know how the marketing automation software works and how to get the information teams want flowing in the right direction.</p></li><li><p><b>Customer relationship management: </b> Customer relationship management is an extremely important function for both a marketing and sales team. Marketing operations works together with the sales team to ensure that both marketing and sales have the right information they need from prospects to implement the right strategy to turn them into customers.</p></li></ul><style data-emotion="css 1ad8bkb">.css-1ad8bkb{grid-column:1/-1;border-radius:8px;box-shadow:0px 2px 8px rgba(0, 0, 0, 0.1);background-color:var(--lightmode-accent-purple-light);}.css-1ad8bkb h5,.css-1ad8bkb .e1nzrvca4{color:var(--lightmode-text-strong);}</style><div class="css-1ad8bkb e1nzrvca0"><div class="css-1y4tr9t e1nzrvca5"><style data-emotion="css 1fy2ol2">.css-1fy2ol2{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-flow:column nowrap;-webkit-flex-flow:column nowrap;-ms-flex-flow:column nowrap;flex-flow:column nowrap;-webkit-flex:1;-ms-flex:1;flex:1;}.css-1fy2ol2 div:first-of-type{-webkit-flex:1;-ms-flex:1;flex:1;}.css-1fy2ol2 h5{margin-bottom:8px;}.css-1fy2ol2 .e1nzrvca4{margin-bottom:24px!important;}@media (min-width: 1120px){.css-1fy2ol2{padding:24px;}}</style><div class="css-1fy2ol2 e1nzrvca1"><div><h5>Why marketing teams need repeatable processes</h5><p class="css-nh1jjy-p2 e1nzrvca4">In this ebook, learn seven key steps to streamline marketing processes, so your team can scale production and stay nimble at the same time.</p></div><style data-emotion="css 1gfehb1">.css-1gfehb1{width:100%;}@media (min-width: 1120px){.css-1gfehb1{-webkit-flex-basis:50%;-ms-flex-preferred-size:50%;flex-basis:50%;}}.css-1gfehb1 .e1cevdd10{padding-top:0;}</style><div class="css-1gfehb1 e1nzrvca2"><a href="https://resources.asana.com/marketing-workflows-ebook" tabindex="0" class="css-zagzpr-link-2 e1koaidd7">Get the insights</a></div></div><style data-emotion="css 14exzy0">.css-14exzy0{width:100%;margin-bottom:16px!important;}.css-14exzy0 .e1mo941f4{width:100%;}@media (min-width: 768px){.css-14exzy0 .e1mo941f4{width:50%;}}@media (min-width: 1120px){.css-14exzy0{-webkit-flex-basis:33%;-ms-flex-preferred-size:33%;flex-basis:33%;padding:24px;margin-bottom:0!important;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.css-14exzy0 .e1mo941f4{width:100%;}}</style><div class="css-14exzy0 e1nzrvca3"><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.625%"></span><img alt="Delivering impact with workflows: Why demand gen teams need repeatable processes ebook banner image" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Delivering impact with workflows: Why demand gen teams need repeatable processes ebook banner image" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:2560&format=webp"/></noscript></span></div></div></div></div><h2 id="what-does-a-marketing-operations-team-do">What does a marketing operations team do?</h2><p>It may sound daunting, but the marketing operations team is responsible for the entire infrastructure of your team’s marketing organization. The exact composition of your marketing operations team will depend on your company size, marketing department structure, and industry. Take a look below at common <a href="https://asana.com/resources/roles-and-responsibilities" class="e10vhuws4 css-ph5of6-link-2-inline-regular">roles and responsibilities</a> that live under the marketing operations umbrella. </p><h3 id="marketing-ops-responsibilities">Marketing ops responsibilities:</h3><ul><li><p><b>Marketing analytics</b>: The marketing operations team is responsible for the tracking and reporting of data and analytics. Other teams consult the MOPS team so they can connect data sources to dashboards, and depending on your team, analyze the data to help develop strategy. </p></li><li><p><b>Compliance and risk</b>: If you work in an industry where <a href="https://asana.com/resources/project-risks" class="e10vhuws4 css-ph5of6-link-2-inline-regular">risk</a> and compliance are common considerations, the marketing operations team needs to be aware of how to create marketing infrastructure that minimizes risks and falls into compliance with regulations.</p></li><li><p><b>Asset management</b>: This responsibility can be held by your marketing operations team, but it all depends on how your current marketing team is organized. Asset management is the organization of digital assets, such as photos, video, or other types of media. The marketing operations team decides how to offer this information to the rest of the marketing organization.</p></li></ul><h3 id="marketing-ops-roles">Marketing ops roles:</h3><p>On smaller teams, marketing operations can be run by one person. But as teams scale and grow, the marketing operations team should grow proportionately with the rest of your marketing organization. Here are some common roles you might see on a marketing operations team.</p><ul><li><p><b>Marketing operations manager or lead</b>: This is the person responsible for managing a team of marketing operations specialists. MOPs leads work collaboratively with other teams and upper management to decide what is the best marketing infrastructure to build. They help scale a marketing organization while also managing their own team and understanding the day-to-day operations of the work that’s happening.</p></li><li><p><b>Marketing operations specialists: </b>The individual team members who work with other marketing team members to ensure that all marketing functions are working. On larger teams, this individual may be assigned specific teams to work for. For example, there may be a dedicated marketing specialist responsible for working with the web development team to ensure that any marketing software is correctly connected to your team’s website.</p></li><li><p><b>Marketing operations analyst:</b> These individual(s) are responsible for monitoring, collecting, and analyzing data to help inform future marketing strategies. The information collected by MOPs analysts is used to help establish or create new marketing strategies.</p></li></ul><h3 id="how-do-mops-teams-work-with-other-teams">How do MOPs teams work with other teams?</h3><p>Your marketing operations team is responsible for managing and supporting the processes and systems that enable the rest of the entire marketing team to do their work effectively. This means that MOPs frequently collaborates with other teams, such as e-mail marketing, procurement, growth marketing, web development, and pretty much any other marketing team you can think of. </p><p>Here are a few examples of how you may say marketing operations teams working with others:</p><ul><li><p>Marketing operations would work with a lifecycle marketing team by ensuring their email marketing software connects correctly with your internal CRM software. </p></li><li><p>Marketing operations could work with a content marketing team by helping them connect lead generation forms into blog modules.</p></li><li><p>Marketing operations could work with the data and analytics team to ensure all data sources are pulling the right information that other marketing teams need to track.</p></li></ul><div class="css-1ad8bkb e1nzrvca0"><div class="css-1y4tr9t e1nzrvca5"><div class="css-1fy2ol2 e1nzrvca1"><div><h5>Why marketing teams need repeatable processes</h5><p class="css-nh1jjy-p2 e1nzrvca4">In this ebook, learn seven key steps to streamline marketing processes, so your team can scale production and stay nimble at the same time.</p></div><div class="css-1gfehb1 e1nzrvca2"><a href="https://resources.asana.com/marketing-workflows-ebook" tabindex="0" class="css-zagzpr-link-2 e1koaidd7">Get the insights</a></div></div><div class="css-14exzy0 e1nzrvca3"><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.625%"></span><img alt="Delivering impact with workflows: Why demand gen teams need repeatable processes ebook banner image" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Delivering impact with workflows: Why demand gen teams need repeatable processes ebook banner image" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533?io=transform:fill,width:2560&format=webp"/></noscript></span></div></div></div></div><h2 id="4-steps-to-create-a-marketing-operations-strategy">4 steps to create a marketing operations strategy</h2><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:57.41254858411994%"></span><img alt="[inline illustration] how to create a marketing operations strategy (infographic)" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="[inline illustration] how to create a marketing operations strategy (infographic)" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/492a509a-7496-40d9-87e8-5c4907ae8a5b/inline-business-strategy-marketing-operations-2-2x?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/492a509a-7496-40d9-87e8-5c4907ae8a5b/inline-business-strategy-marketing-operations-2-2x?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/492a509a-7496-40d9-87e8-5c4907ae8a5b/inline-business-strategy-marketing-operations-2-2x?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/492a509a-7496-40d9-87e8-5c4907ae8a5b/inline-business-strategy-marketing-operations-2-2x?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/492a509a-7496-40d9-87e8-5c4907ae8a5b/inline-business-strategy-marketing-operations-2-2x?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/492a509a-7496-40d9-87e8-5c4907ae8a5b/inline-business-strategy-marketing-operations-2-2x?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/492a509a-7496-40d9-87e8-5c4907ae8a5b/inline-business-strategy-marketing-operations-2-2x?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/492a509a-7496-40d9-87e8-5c4907ae8a5b/inline-business-strategy-marketing-operations-2-2x?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/492a509a-7496-40d9-87e8-5c4907ae8a5b/inline-business-strategy-marketing-operations-2-2x?io=transform:fill,width:2560&format=webp"/></noscript></span></div><p>Creating a marketing operations strategy requires collaboration, knowledge of your current marketing organization, and your team’s marketing technological tools (sometimes called your “tech stack”). Keeping all of this information in mind can be challenging, but here are four simple steps you can take to implement a marketing operations strategy easily. </p><h3 id="1-identify-your-stakeholders-goals">1. Identify your stakeholders' goals</h3><p>Marketing operations primarily functions as a support role for the entire marketing organization. When establishing a strategy for your marketing operations team, it’s important to understand the objectives and goals of <a href="https://asana.com/resources/project-stakeholder" class="e10vhuws4 css-ph5of6-link-2-inline-regular">key stakeholders</a>. </p><p>For example, imagine you work at an e-commerce company. The growth marketing team wants to start attributing some of their sales to social media advertisements. To do so, they meet with your marketing operations team to establish how to achieve these goals with the marketing tools that you currently have available. </p><h3 id="2-identify-the-best-course-of-action">2. Identify the best course of action</h3><p>The marketing operations team will then work with the stakeholders to craft a plan of action. It’s not uncommon for a stakeholder to request something that your current marketing infrastructure can’t handle. It’s up to the marketing operations team to understand the abilities and limitations of the marketing technology available, and to work with stakeholders to craft the best course of action.</p><p>One common way to ensure stakeholders get what they need while still allowing the marketing operations team to keep availability in mind is to start by having stakeholders create <a href="https://asana.com/resources/user-stories" class="e10vhuws4 css-ph5of6-link-2-inline-regular">user stories</a>. Commonly used in <a href="https://asana.com/resources/agile-methodology" class="e10vhuws4 css-ph5of6-link-2-inline-regular">Agile methodologies</a>, a user story is a brief explanation of how the end user should expect a process to go. A user story is typically told in one sentence, following the format: “As a [persona], I want to [software goal], so that [result].”</p><p>Using the growth marketing team previously as an example, the growth marketing team may create the following user story:</p><ul><li><p>As a growth marketer, I want a dashboard that actively tracks how much money is generated from sales so that I can correctly attribute sales to our social media advertisements</p></li></ul><p>This quick sentence is enough of a story to help your marketing operations team understand what it is the growth marketing team is asking for, and how to create it. Your team now knows that your will need to:</p><ul><li><p>Figure out a way to attribute sales from paid social advertisements</p></li><li><p>Continuously track the data of sales from paid social advertisements</p></li><li><p>Connect the data source of the paid social advertisements to a dashboard of some sort that the growth marketing team can access</p></li></ul><h3 id="3-implement-your-strategy">3. Implement your strategy</h3><p>Once you solidify the end goal with your stakeholders, the next step is to implement your plan. All marketing organizations are different, and depending on the technology you use or how your team is organized, this implementation stage will differ from project to project. </p><p>When implementing the strategy, it’s important to keep stakeholders in the loop of how the process is going. It’s important to create a <a href="https://asana.com/resources/communication-plan" class="e10vhuws4 css-ph5of6-link-2-inline-regular">communication plan</a> so that stakeholders know where to communicate important information. Key project factors like a <a href="https://asana.com/resources/create-project-management-timeline-template" class="e10vhuws4 css-ph5of6-link-2-inline-regular">project timeline</a> can be communicated through a <a href="https://asana.com/uses/work-management" class="e10vhuws4 css-ph5of6-link-2-inline-regular">work management</a> tool so that all stakeholders can check on a project status asynchronously.</p><h3 id="4-measure-and-report-on-success-metrics">4. Measure and report on success metrics</h3><p>Marketing operations supports many other marketing teams. This can be challenging for the MOPS to measure their own individual metrics. An easy way to combat this is by establishing metrics that connect to the goals of your stakeholders.</p><p>Another way to establish metrics for a MOPs team is to analyze how prospective customers interact with the brand at different stages of the marketing funnel. Marketing operations helps other teams identify any <a href="https://asana.com/resources/what-is-a-bottleneck" class="e10vhuws4 css-ph5of6-link-2-inline-regular">bottlenecks</a> in the marketing funnel and assist with developing strategy moving forward.</p><h2 id="create-clarity-with-your-mops-workflow">Create clarity with your MOPs workflow</h2><p>A marketing team is a large machine with many different working gears and cogs, and it’s important that there’s a team dedicated to ensuring that machine works properly. Create clarity on your marketing team by establishing one central source of truth. </p><p>A work management tool like <a href="http://asana.com/product" class="e10vhuws4 css-ph5of6-link-2-inline-regular">Asana</a> can help keep marketing teams organized and help push strategic initiatives forward in a clear concise way. Learn more about how Asana can help your marketing team accomplish their goals.</p><div class="css-1ad8bkb e1nzrvca0"><div class="css-1y4tr9t e1nzrvca5"><div class="css-1fy2ol2 e1nzrvca1"><div><h5>Why marketing teams need repeatable processes</h5><p class="css-nh1jjy-p2 e1nzrvca4">In this ebook, learn seven key steps to streamline marketing processes, so your team can scale production and stay nimble at the same time.</p></div><div class="css-1gfehb1 e1nzrvca2"><a href="https://resources.asana.com/marketing-workflows-ebook" tabindex="0" class="css-zagzpr-link-2 e1koaidd7">Get the insights</a></div></div><div class="css-14exzy0 e1nzrvca3"><div class="css-i9q9ou e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span 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","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Compliance and risk","nodeType":"text"},{"data":{},"marks":[],"value":": If you work in an industry where ","nodeType":"text"},{"data":{"uri":"https://asana.com/resources/project-risks"},"content":[{"data":{},"marks":[],"value":"risk","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" and compliance are common considerations, the marketing operations team needs to be aware of how to create marketing infrastructure that minimizes risks and falls into compliance with regulations.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Asset management","nodeType":"text"},{"data":{},"marks":[],"value":": This responsibility can be held by your marketing operations team, but it all depends on how your current marketing team is organized. Asset management is the organization of digital assets, such as photos, video, or other types of media. The marketing operations team decides how to offer this information to the rest of the marketing organization.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Marketing ops roles:","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"On smaller teams, marketing operations can be run by one person. But as teams scale and grow, the marketing operations team should grow proportionately with the rest of your marketing organization. Here are some common roles you might see on a marketing operations team.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Marketing operations manager or lead","nodeType":"text"},{"data":{},"marks":[],"value":": This is the person responsible for managing a team of marketing operations specialists. MOPs leads work collaboratively with other teams and upper management to decide what is the best marketing infrastructure to build. They help scale a marketing organization while also managing their own team and understanding the day-to-day operations of the work that’s happening.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Marketing operations specialists: ","nodeType":"text"},{"data":{},"marks":[],"value":"The individual team members who work with other marketing team members to ensure that all marketing functions are working. On larger teams, this individual may be assigned specific teams to work for. For example, there may be a dedicated marketing specialist responsible for working with the web development team to ensure that any marketing software is correctly connected to your team’s website.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Marketing operations analyst:","nodeType":"text"},{"data":{},"marks":[],"value":" These individual(s) are responsible for monitoring, collecting, and analyzing data to help inform future marketing strategies. The information collected by MOPs analysts is used to help establish or create new marketing strategies.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"How do MOPs teams work with other teams?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Your marketing operations team is responsible for managing and supporting the processes and systems that enable the rest of the entire marketing team to do their work effectively. This means that MOPs frequently collaborates with other teams, such as e-mail marketing, procurement, growth marketing, web development, and pretty much any other marketing team you can think of. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Here are a few examples of how you may say marketing operations teams working with others:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Marketing operations would work with a lifecycle marketing team by ensuring their email marketing software connects correctly with your internal CRM software. ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Marketing operations could work with a content marketing team by helping them connect lead generation forms into blog modules.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Marketing operations could work with the data and analytics team to ensure all data sources are pulling the right information that other marketing teams need to track.","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"6xMrLfOEw4TaJ5NMoApdgL","type":"Entry","createdAt":"2023-03-20T22:44:21.599Z","updatedAt":"2024-03-07T15:48:49.050Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":13,"revision":3,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"ctaBanner"}},"locale":"en-US"},"fields":{"componentName":"ctaBanner","mediaSize":"regular","media":{"image":{"src":"https://assets.asana.biz/transform/20310dac-2f40-494f-88c2-1259fa76efd6/workflows-campaign-resource-web-800x533","alt":"Delivering impact with workflows: Why demand gen teams need repeatable processes ebook banner image","width":1600,"height":1066,"componentName":"image"},"video":null,"vimeo":null,"wistia":null,"shadow":false},"dynamicImage":null,"heading":"Why marketing teams need repeatable processes","description":"In this ebook, learn seven key steps to streamline marketing processes, so your team can scale production and stay nimble at the same time.","shadow":true,"accentColor":"purple","background":"light","cta":{"text":"Get the insights","href":"https://resources.asana.com/marketing-workflows-ebook","isSecondary":false,"size":null,"isButton":true,"gtmIdentifier":null,"componentName":"cta","ctaBehaviorOverrideKey":null,"display":"default","metadata":{"tags":[]},"reactKey":"1QFts3vwqs7zhguuvWfusT"},"ctas":null,"descriptionSize":null,"style":null,"reactKey":"6xMrLfOEw4TaJ5NMoApdgL"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"4 steps to create a marketing operations strategy","nodeType":"text"}],"nodeType":"heading-2"},{"data":{"target":{"metadata":{"tags":[],"concepts":[]},"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"v26e80k8u0jb"}},"id":"3OVH5ymiRdrwTCVuzkCCsI","type":"Entry","createdAt":"2022-03-16T22:22:31.594Z","updatedAt":"2024-03-07T15:48:48.840Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"publishedVersion":21,"revision":7,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"image"}},"locale":"en-US"},"fields":{"src":"https://assets.asana.biz/transform/492a509a-7496-40d9-87e8-5c4907ae8a5b/inline-business-strategy-marketing-operations-2-2x","alt":"[inline illustration] how to create a marketing operations strategy (infographic)","width":1801,"height":1034,"componentName":"image","reactKey":"3OVH5ymiRdrwTCVuzkCCsI"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"Creating a marketing operations strategy requires collaboration, knowledge of your current marketing organization, and your team’s marketing technological tools (sometimes called your “tech stack”). Keeping all of this information in mind can be challenging, but here are four simple steps you can take to implement a marketing operations strategy easily. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"1. Identify your stakeholders' goals","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Marketing operations primarily functions as a support role for the entire marketing organization. When establishing a strategy for your marketing operations team, it’s important to understand the objectives and goals of ","nodeType":"text"},{"data":{"uri":"https://asana.com/resources/project-stakeholder"},"content":[{"data":{},"marks":[],"value":"key stakeholders","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"For example, imagine you work at an e-commerce company. The growth marketing team wants to start attributing some of their sales to social media advertisements. To do so, they meet with your marketing operations team to establish how to achieve these goals with the marketing tools that you currently have available. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"2. Identify the best course of action","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The marketing operations team will then work with the stakeholders to craft a plan of action. It’s not uncommon for a stakeholder to request something that your current marketing infrastructure can’t handle. It’s up to the marketing operations team to understand the abilities and limitations of the marketing technology available, and to work with stakeholders to craft the best course of action.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"One common way to ensure stakeholders get what they need while still allowing the marketing operations team to keep availability in mind is to start by having stakeholders create ","nodeType":"text"},{"data":{"uri":"https://asana.com/resources/user-stories"},"content":[{"data":{},"marks":[],"value":"user stories","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". Commonly used in ","nodeType":"text"},{"data":{"uri":"https://asana.com/resources/agile-methodology"},"content":[{"data":{},"marks":[],"value":"Agile methodologies","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", a user story is a brief explanation of how the end user should expect a process to go. A user story is typically told in one sentence, following the format: “As a [persona], I want to [software goal], so that [result].”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Using the growth marketing team previously as an example, the growth marketing team may create the following user story:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"As a growth marketer, I want a dashboard that actively tracks how much money is generated from sales so that I can correctly attribute sales to our social media advertisements","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"This quick sentence is enough of a story to help your marketing operations team understand what it is the growth marketing team is asking for, and how to create it. 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We will prioritize this page for translation.","share_actions":"facebook|twitter|linkedin|email","share_facebook_tooltip_title":"Share on Facebook","share_facebook_tooltip_body":"Share this article with your friends on their newsfeed.","share_twitter_tooltip_title":"Share on Twitter","share_twitter_tooltip_body":"Let your followers know about this article.","share_linkedin_tooltip_title":"Share on LinkedIn","share_linkedin_tooltip_body":"Share this article on your LinkedIn feed.","share_email_tooltip_title":"Share by Email","share_email_tooltip_body":"Send a link to this article to your team.","global_jobs_email_subject_start":"Asana is looking for","share_download_tooltip_title":"Download a copy","share_download_tooltip_body":"Save this pdf or document to your desktop.","share_permalink_tooltip_title":"Copy Link","share_permalink_tooltip_success":"Link 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