Resources and guides for Twitter Ads

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6-6 6z" /> </svg>" data-icon-search-submit="<svg width="21" height="21" viewbox="0 0 21 21" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" role="none" class="twtr-icon"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.33 14.21L20.06 17.94C20.646 18.525 20.646 19.475 20.06 20.06C19.768 20.354 19.384 20.5 19 20.5C18.616 20.5 18.232 20.354 17.94 20.06L14.21 16.33C12.738 17.378 10.943 18 9 18C4.03 18 0 13.97 0 9C0 4.03 4.03 0 9 0C13.97 0 18 4.03 18 9C18 10.942 17.38 12.737 16.33 14.21ZM3 9C3 12.308 5.692 15 9 15C12.308 15 15 12.308 15 9C15 5.692 12.308 3 9 3C5.692 3 3 5.692 3 9Z" fill="white" /> </svg>" data-bg-color="white-neutral" data-root-page-title="Business" data-search-placeholder="Search" data-search-enabled="true" data-search-page="https://business.twitter.com/en/search.html" data-search-query-key="q" data-search-query-type="?" data-scribe-element="3OSW" data-scribe-section="u01b-navigation" data-cta-enabled="true" data-profile-enabled="true" data-cta-text="Start a campaign" data-cta-link="https://ads.twitter.com" data-cta-link-new-tab="false"> </div> <div class="u01b__static-nav"> </div> </div> </div> </div> </div> </div> <main class="twtr-color-bg--white-neutral business__header-banner-margin" id="twtr-main"> <div class="c01-masthead"> <div class="c01 twtr-color-bg--extra-light-gray-neutral c01__min-height--auto has-image " data-end-aniation-on-last="false"> <div class="c01__background"> <picture> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/btc-resources-page-header-mobile.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/btc-resources-page-header-desktop.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/resources/resources-page/btc-resources-page-header-desktop.jpg.twimg.1920.jpg" width="1680" height="696" alt="Twitter Ads resources" data-object-fit="cover" class="c01__background-img lazyload"/> </picture> </div> <div class="c01__wrapper twtr-container "> <div class="c01__item has-no-animation"> <div class="twtr-grid"> <div class="twtr-col-md-9"> <h1 class="c01__headline twtr-type--headline-lg twtr-color--white-neutral "> Twitter resources and guides </h1> </div> </div> </div> <div class="c01__hairline"></div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__paragraph--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct09-justify-content twtr-component--last twtr-component twtr-component--first"> <div class="ct09 " style="--ct09-fixed-height: ;"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center has-no-margin-bottom twtr-spacing--pb-0"> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="JZ8D"> <p><b>Ready to launch your Twitter Ads campaign?</b></p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230704034009/https://ads.twitter.com/login" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="RL5V" data-twtr-scribe-component="get-started" data-text="Get started">  Get started </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scratches.jpg.twimg.768.jpg" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scratches.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/textured-backgrounds/grey-scratches.jpg.twimg.1920.jpg" width="1920" height="1080" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 none "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Explore Twitter best practices </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="56Q4"> <p>Elevate and optimize your Twitter Ads strategy with these best practices, top tips, and key resources.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="cr02-responsive-visibility twtr-component twtr-component--first"> <div class="cr02"> <div class="cr02__item twtr-hidden--md twtr-hidden--lg twtr-hidden--xl "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="NPMT"> <p> </p> <p> </p> </div> </div> </div> </div> </div> <div class="b01-headline twtr-component"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Agency resources </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="5PCG"> <p>Downloadable client-friendly decks, one-sheeters, and more to impress your clients (or your boss) with key storylines and stats.<br/> </p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230704034009/https://business.twitter.com/en/resources/agency.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="9LN3" data-twtr-scribe-component="learn-more" data-text="Learn more">  Learn more </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/agency-resources-phone.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/agency-resources-phone.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 956 570%22%3E%3C/svg%3E" width="956" height="570" data-src="/content/dam/business-twitter/resources/resources-page/agency-resources-phone.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/tears/white-bg/tear-gray-textured-med.png.twimg.768.png" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/tears/white-bg/tear-gray-textured-med.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/tears/white-bg/tear-gray-textured-med.png.twimg.1920.png" width="1920" height="550" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__group--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/GettyImages-1270455066-ht-dt.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/GettyImages-1270455066-ht-dt.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 770 513%22%3E%3C/svg%3E" width="770" height="513" data-src="/content/dam/business-twitter/resources/resources-page/GettyImages-1270455066-ht-dt.png.twimg.1920.png" alt="Small business resources" data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Small business resources </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="5VU2"> <p>Managing a small business on Twitter? Use these tips, tricks, and resources to help you maximize your efficiency and results on the platform.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230704034009/https://business.twitter.com/en/resources/small-business.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="9MY1" data-twtr-scribe-component="learn-more" data-text="Learn more">  Learn more </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Video resources </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="EM81"> <p>Videos optimized for Twitter drive an increase of 33% in emotional engagement*. Make your message more memorable by adding video to your Twitter strategy.</p> <p>*<i>Increase in 33% is versus non-optimized TVCs. Source: GroupM + Twitter, EyeSee, TVCs vs Optimized Ads on Twitter, December 2018. </i></p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230704034009/https://business.twitter.com/en/resources/video.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="Z1ZY" data-twtr-scribe-component="learn-more" data-text="Learn more">  Learn more </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/person-filming-halftone.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/resources/resources-page/person-filming-halftone.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1410 812%22%3E%3C/svg%3E" width="1410" height="812" data-src="/content/dam/business-twitter/resources/resources-page/person-filming-halftone.png.twimg.1920.png" alt="Video resources" data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scanned-3.jpg.twimg.768.jpg" media="(max-width: 600px)"/> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/textured-backgrounds/grey-scanned-3.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/textured-backgrounds/grey-scanned-3.jpg.twimg.1920.jpg" width="1920" height="1080" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__group--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/resources/blog/mobile-app-guide.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20230704034009im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/resources/blog/mobile-app-guide.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 2000 1142%22%3E%3C/svg%3E" style="width: 2000px" width="2000px" height="1142px" data-src="/content/dam/business-twitter/en/resources/blog/mobile-app-guide.jpg.twimg.1920.jpg" alt="Mobile app advertising guide" data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Mobile app advertising guide </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="W7PN"> <p>This quick-start resource is dedicated to help you run successful mobile app campaigns on Twitter. This all-in-one guide will walk you through campaign setup, bidding, measurement, ATT, answer all your top questions, and more.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20230704034009/https://business.twitter.com/en/resources/mobile-app-advertising-guide.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="48WK" data-twtr-scribe-component="learn-more" data-text="Learn more">  Learn more </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div 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has-dropshadow has-rounded-corners"></div> <div class="t03__item has-image"> <div class="t03__image has-rounded-corners"> <img class="t03__img t03__img--cover lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/sandbox/contact-us-card-resources-guides.png" alt="Downloadable guides and webinars"/> </div> <div class="t03__label"> <p class="twtr-type--bold-50 twtr-color--green-400"> Downloadable guides and webinars </p> </div> <div class="t03__body is-aligned-center"> <div class="t03__body-content"> <div class="twtr-type--bold-200r twtr-color--gray-900"> Resources to help you grow your business on Twitter </div> </div> </div> </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="MTRD"> <h6><span style="font-size: 24.0px;line-height: 32.0px;">Follow <a href="https://web.archive.org/web/20230704034009/https://twitter.com/TwitterBusiness" target="_blank">@TwitterBusiness</a> for the latest trends and best tips on promoting your business</span></h6> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-blue 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