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aria-hidden="true"></i> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div><div class="uk-padding-large uk-container-xlarge uk-padding-remove-top uk-padding-remove-bottom"> <article class="article"> <div class="container module--news"> <div class="article__table-contents-header-container-mobile"> <div class="article__table-contents-header-mobile uk-hidden@m"> <a class="article__table-contents-header-mobile-action uk-link-reset" uk-toggle="target: #article-index-id; animation: uk-animation-slide-top-small" hidden> <div class="article__table-contents-header-content-mobile uk-flex uk-flex-middle"> Table of Contents <span class="article__table-contents-header-icon bold iabicon-arrow-in-circle-down uk-margin-auto-left"></span> </div> </a> </div> </div> <div class="article-container uk-flex"> <div class="article-index toc-placeholder uk-flex-auto"></div> <div class="article__content uk-flex-expand">  <h3 class="toc toc-hidden"><strong>Overview</strong></h3> <p><strong>Overview</strong></p> <p>The Interactive Advertising Bureau advocates for our members and promotes the value of the interactive advertising industry to legislators and policymakers. Through the Public Policy Office located in Washington, D.C., IAB works to raise the industry鈥檚 political visibility and聽profile as a driving force in the American economy聽through grassroots advocacy, member fly-ins, research, and public affairs campaigns.</p> <p><strong>Structure</strong></p> <p>IAB鈥檚 Public Policy Council聽meetings serve as the central forum for all interested IAB member companies to learn about the latest policy-related developments impacting the digital advertising industry. Participants are encouraged to provide guidance on IAB鈥檚 public policy agenda.聽All IAB member companies are encouraged to have representatives from their government affairs, public affairs, and/or legal departments participate.</p> <p>The Public Policy Council also includes two working groups: IAB鈥檚 efforts to enact a comprehensive federal privacy law are coordinated through the Federal Privacy Working Group.聽IAB鈥檚 efforts to address the emerging patchwork of state privacy laws are coordinated through our State Privacy Working Group. These working groups meet more frequently and often solicit feedback from member companies to help shape IAB鈥檚 granular agenda. Other policy issues impacting the digital advertising industry are managed through the broader Public Policy Council or ad hoc working groups.</p> <p><strong>Key Issues</strong></p> <ul> <li>CCPA:聽The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020 and will have a significant business impact on the digital advertising industry. <a href="https://www.iab.com/ccpa/" target="_blank" rel="noopener noreferrer">Click here</a> to learn more聽about IAB鈥檚 policy efforts to improve the law through legislative amendments and regulatory interpretations.</li> <li>GDPR: The impact of the European Union鈥檚 General Data Protection Regulation (GDPR) continues to evolve as regulators provide guidance on the interpretation of the law, and as the EU contemplates additional laws such as the ePrivacy Regulation. <a href="https://gdpr.iab.com/" target="_blank" rel="noopener noreferrer">Click here</a> to learn about GDPR鈥檚 impact on your businesses data processing activities聽and IAB鈥檚 work relating to this issue.</li> <li>Federal Privacy Law: Lawmakers in Congress are looking to revise current data privacy laws in response to mounting pressure from constituents. IAB is supportive of these efforts and is working with Congress to help craft a legislative and regulatory regime that protects consumers, while avoiding the unintended consequences that can result from ill-considered regulatory regimes, notably the erection of barriers to market entry, the erosion of competition, and reinforced advantage for the largest incumbents. <a href="https://www.iab.com/news/iab-joins-privacy-for-america-coalition/" target="_blank" rel="noopener noreferrer">Learn more about our efforts</a>.</li> </ul> <p><strong><a class="btn" href="https://www.iab.com/our-story/?department=public-policy#iab-staff">Meet the Public Policy Team</a></strong></p> <div class="clearfix"></div> </div> </div> </div> </article> </div><div class="toc-hidden article__content"><h3 class="toc">How Personalized Advertising Works</h3></div><div class="toc-hidden clearfix"></div><div class="topic-featured uk-container-xlarge uk-padding-large uk-padding-remove-top"> <div class="uk-align-left"></div> <div class="uk-align-right browse-more-link uk-visible@m"> </div> <div class="clearfix"></div> <div uk-grid class="uk-child-width-1-1@m iab-wide-card"> <div> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/how-personalized-advertising-works/" > <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-featured uk-background-cover uk-background-center-center uk-background-norepeat uk-height-medium uk-width-1-1">  <img style="object-fit: cover; height: 100%; " src="https://www.iab.com/wp-content/uploads/2020/12/fb-ads-explainer-20201216.png" alt="How Personalized Advertising Works onError="this.onerror=null;this.src='https://www.iab.com/wp-content/themes/iab/assets/img/placeholder-large.jpg'"/> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">How Personalized Advertising Works</h4> </div> </div> </a> </div> </div> </div> </div><div class="toc-hidden article__content"><h3 class="toc">News</h3></div><div class="toc-hidden clearfix"></div><div class="topic-recent uk-container-xlarge uk-padding-large uk-padding-remove-top"> <div class="uk-align-left"><h3 class="module-subtitle">News</h3></div> <div class="clearfix"></div> <div uk-slider="sets: true" class="uk-position-relative"> <div class="uk-slider-container"> <ul class="uk-slider-items uk-child-width-1-1@s uk-child-width-1-3@m uk-grid"> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/news/iab-seeks-improvements-to-childrens-online-safety-bills"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/03/how-president-biden-can-really-protect-kids-online-2-1024x312.png);"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">IAB Seeks Improvements to Children’s Online Safety Bills</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/news/iab-expresses-concerns-over-proposed-online-privacy-and-childrens-safety-legislations"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2024/06/iab-expresses-concerns-over-proposed-online-privacy-and-childrens-safety-legislations-6-1024x312.png);"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">IAB Expresses Concerns Over Proposed Online Privacy and Children鈥檚 Safety Legislation</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/news/iab-wins-victory-at-ftc-for-business-and-consumers"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2022/09/a-look-ahead-what-to-expect-from-a-fully-staffed-ftc-under-president-biden-6.jpg);background-position: 32.50% 65.03%"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">IAB Wins Victory at FTC for Businesses and Consumers</h4> </div> </div> </a> </div> </li> </ul> </div> <div class="uk-visible@s"> <a class="uk-position-center-left-out uk-position-small uk-icon uk-slidenav-previous uk-slidenav" href="#" uk-slidenav-previous="" uk-slider-item="previous"></a> <a class="uk-position-center-right-out uk-position-small uk-icon uk-slidenav-next uk-slidenav" href="#" uk-slidenav-next="" uk-slider-item="next"></a> </div> <ul class="uk-padding-small uk-slider-nav uk-dotnav uk-flex-inline uk-flex-center uk-width-expand"></ul> </div> </div><div class="toc-hidden article__content"><h3 class="toc">IAB Public Policy Newsletter</h3></div><div class="toc-hidden clearfix"></div><div class="topic-recent uk-container-xlarge uk-padding-large uk-padding-remove-top"> <div class="uk-align-left"><h3 class="module-subtitle">IAB Public Policy Newsletter</h3></div> <div class="clearfix"></div> <div uk-slider="sets: true" class="uk-position-relative"> <div class="uk-slider-container"> <ul class="uk-slider-items uk-child-width-1-1@s uk-child-width-1-3@m uk-grid"> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/blog/public-policy-newsletter-july-2023/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2022/12/iab-public-policy-newsletter-7.png);"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">IAB Public Policy Newsletter – July 2023</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/blog/public-policy-newsletter-june-2022/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2022/12/iab-public-policy-newsletter-7.png);"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">IAB Public Policy Newsletter – June 2022</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/blog/public-policy-newsletter-december-2022/"> <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-recent uk-background-cover uk-background-center-center uk-background-norepeat uk-height-1-1 uk-width-1-1" style="background-image: url(https://www.iab.com/wp-content/uploads/2022/12/iab-public-policy-newsletter-7.png);"> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">IAB Public Policy Newsletter – December 2022</h4> </div> </div> </a> </div> </li> <li> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a 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