Privacy principles – Google Safety Centre

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data-id-element="5210158144946176.a.4"> Google Account </a> </div> </div> </div> </div> <div class="glue-header__drawer-backdrop"></div> </header> <main> <div class="modular-page"> <div class="spacer-module spacer-sm7"></div> <div class="glue-page image-module fade-in fade-in-init _image-module-shields"> <div class="glue-grid"> <div aria-hidden="true" class="desktop-view glue-grid__col glue-grid__col--span-12 image-module-container image-module-container-center"> <picture >  <source srcset="https://lh3.googleusercontent.com/qPh8dJVBY7E3frPraBouK3fMr_-kX6qPHj9xZObt5tHKGaU9JPpsRHnpXurEnK3IUjloI0rr6LbyBfMCiBYHb-7G6pO8QjxOKrpWO1iXnsi9Nu033g=w96-e30, https://lh3.googleusercontent.com/qPh8dJVBY7E3frPraBouK3fMr_-kX6qPHj9xZObt5tHKGaU9JPpsRHnpXurEnK3IUjloI0rr6LbyBfMCiBYHb-7G6pO8QjxOKrpWO1iXnsi9Nu033g=w192-e30 2x" loading="lazy" >  <img 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shield with pointed tip and Google's capital G logo in the middle."> </picture> </div> </div> </div> <div class="spacer-module spacer-sm4"></div> <div class="glue-grid glue-page"> <div class="grid-item glue-grid__col glue-grid__col--span-3 glue-grid__col--span-2-md"></div> <div class="grid-item glue-grid__col glue-grid__col--span-6 glue-grid__col--span-8-md"> <section class="section-hero glue-rel fade-in fade-in-init _-privacy-principles-section-hero"> <span id="privacy-principles-section-hero" class="anchor"></span> <div class="text-color-blue glue-mod-text-center mobile-alignment-center glue-headline glue-headline--headline-4 font-weight-500 hero-text orphan-joiner" aria-label="Our privacy principles" role='heading' aria-level='4'>Our privacy principles</div> </section> </div> </div> <div class="spacer-module spacer-sm1"></div> <section class="glue-page main-hero fade-in fade-in-init"> <div class="glue-grid"> <div class="grid-item glue-grid__col glue-grid__col--span-2"></div> <div class="grid-item glue-grid__col glue-grid__col--span-8"> <h1 class="glue-mod-text-center glue-headline glue-headline--headline-1 hero-text orphan-joiner" aria-label="Building products that are private by design for everyone." >Building products that are <span>private by design for everyone.</span></h1> </div> </div> <div class="glue-grid glue-mod-spacer-3-top"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> <div class="subcopy glue-headline glue-grid__col--span-4-sm glue-headline--headline-5 glue-mod-text-center glue-grid__col glue-grid__col--span-8-md glue-grid__col--span-6-lg orphan-joiner"> <p>We build products that are private by design and work for everyone. This means being thoughtful about the data that we use, how we use it and how we protect it.</p> <p>These principles guide our products, our processes and our people in keeping data private and safe, and put you in control of your information.</p> </div> </div> </section> <div class="spacer-module spacer-sm7"></div> <div class="full-cards fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-5 left-container"> <div class="data"> <div class="number glue-headline glue-headline--headline-3">1.</div> <h3 class="glue-headline glue-headline--headline-3" aria-label="We never sell your personal information to anyone." ><span>We never sell</span> your personal information to anyone.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-5"> <p>We use data to make Google products helpful in moments that matter. Like helping you find a nearby restaurant or a more fuel-efficient route home.</p> <p>We also use data to serve more relevant ads. While these ads make it possible for us to offer products free of cost for everyone, it's important to clarify that we never sell your personal information to anyone, including for ads purposes. It’s simply off limits.</p> </div> </div> </div> <div class="spacer-module spacer-sm6"></div> <div class="full-cards fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-5 left-container"> <div class="data"> <div class="number glue-headline glue-headline--headline-3">2.</div> <h3 class="glue-headline glue-headline--headline-3" aria-label="We are transparent about what data we collect and why." ><span>We are transparent</span> about what data we collect and why.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-5"> <p>We want you to know what data we collect, how we use it and why. Transparency is important, so we make this information easy to find and understand. This way, you can make informed decisions about how you use Google products.</p> </div> </div> </div> <div class="spacer-module spacer-sm6"></div> <div class="full-cards fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-5 left-container"> <div class="data"> <div class="number glue-headline glue-headline--headline-3">3.</div> <h3 class="glue-headline glue-headline--headline-3" aria-label="We make it easy for you to control your personal information." ><span>We make it easy</span> for you to control your personal information.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-5"> <p>This means that you can easily choose the privacy settings that are right for you and can control the personal information that you have shared with Google whenever you want – including reviewing your data, downloading and moving it to another service if you wish, or deleting it entirely.</p> </div> </div> </div> <div class="spacer-module spacer-sm6"></div> <div class="full-cards fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-5 left-container"> <div class="data"> <div class="number glue-headline glue-headline--headline-3">4.</div> <h3 class="glue-headline glue-headline--headline-3" aria-label="We reduce the data that we use to further protect your privacy." ><span>We reduce the data that we use</span> to further protect your privacy.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-5"> <p>We never use content that you create and store in apps like Drive, Gmail and Photos for advertising purposes, and we never use sensitive information like health, race, religion or sexual orientation to tailor ads to you.</p> <p>We also made auto-delete controls the default when you sign up for a Google Account, so we regularly delete your online activity data tied to your Google Account, like things that you've searched for and watched.</p> </div> </div> </div> <div class="spacer-module spacer-sm6"></div> <div class="full-cards fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-5 left-container"> <div class="data"> <div class="number glue-headline glue-headline--headline-3">5.</div> <h3 class="glue-headline glue-headline--headline-3" aria-label="We protect you by building products that are secure by default." ><span>We protect you</span> by building products that are secure by default.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-5"> <p>When you use our products, you trust us with your information and it’s our job to do right by you. That's why we use one of the most advanced security infrastructures in the world to protect your data.</p> <p>Our products are designed to be secure by default, and we constantly strengthen our security measures to detect and protect against evolving online threats, like bad actors trying to steal your personal information, before they ever get to you.</p> </div> </div> </div> <div class="spacer-module spacer-sm6"></div> <div class="full-cards fade-in fade-in-init"> <div class="glue-page glue-mod-elevation-1 glue-grid card-container"> <div class="glue-grid__col glue-grid__col--span-1"></div> <div class="glue-grid__col glue-grid__col--span-5 left-container"> <div class="data"> <div class="number glue-headline glue-headline--headline-3">6.</div> <h3 class="glue-headline glue-headline--headline-3" aria-label="We build advanced privacy technologies and share them with others." ><span>We build advanced privacy technologies</span> and share them with others.</h3> </div> </div> <div class="glue-grid__col glue-grid__col--span-5"> <p>Keeping the Internet open, private and safe is at the core of everything we do. Your online safety shouldn’t stop with Google – it should extend to the whole Internet. That’s why we continue to innovate privacy technologies and make them widely available. We share our learnings, experiences and tools with partners, organisations and competitors, because keeping the Internet safe requires everyone to work together.</p> </div> </div> </div> <div class="spacer-module spacer-sm8"></div> <section class="card-galleries cards-4"> <picture class="logo glue-mod-spacer-2-bottom" >  <source srcset="https://lh3.googleusercontent.com/Fz8d-Smx4JrCGs2QfAGZOkoPiFXU2Ub6hCkctHzLPwRPYlBXhfSXjF_sx6ZJAEDQm9sPNVR1SwPTJsC0Kfv5ws0weACRq6TsjBumqQrWIhS_gH-hndg=w182-l90-sg-c0xffffff-e30, https://lh3.googleusercontent.com/Fz8d-Smx4JrCGs2QfAGZOkoPiFXU2Ub6hCkctHzLPwRPYlBXhfSXjF_sx6ZJAEDQm9sPNVR1SwPTJsC0Kfv5ws0weACRq6TsjBumqQrWIhS_gH-hndg=w364-l90-sg-c0xffffff-e30 2x" loading="lazy" >  <img src="https://lh3.googleusercontent.com/Fz8d-Smx4JrCGs2QfAGZOkoPiFXU2Ub6hCkctHzLPwRPYlBXhfSXjF_sx6ZJAEDQm9sPNVR1SwPTJsC0Kfv5ws0weACRq6TsjBumqQrWIhS_gH-hndg=w182-l90-sg-c0xffffff-e30" class="" loading="lazy" alt="Blue safety shield with pointed tip and Google's capital G logo in the middle"> </picture> <div class="glue-mod-text-center glue-headline glue-headline--headline-3 main-title" aria-label="Explore how Google helps keep everyone safe online." >Explore how Google helps<br/> keep everyone safe online.</div> <div class="desktop glue-mod-spacer-5-top glue-mod-spacer-8-bottom"> <a class="card glue-mod-box-shadow-2" href="../products/" data-id-element="/principles/.6268238869299200.a.1.1"> <div class="title glue-mod-spacer-1-bottom">In our products</div> <div class="description">Learn how your safety is protected in all of Google’s products.</div> <svg role="presentation" aria-hidden="true" class="icon glue-icon glue-icon--arrow-forward"> <use xlink:href="/static-2020/img/glue-icons.svg?cache=de92586#arrow-forward"></use> </svg> </a> <a class="card glue-mod-box-shadow-2" href="../security-privacy/" data-id-element="/principles/.6268238869299200.a.1.2"> <div class="title glue-mod-spacer-1-bottom">Security and privacy</div> <div class="description">Learn how Google 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